Milly Goldsmith: Building a $1M Brand, Dating Red Flags, & Being Chronically Single

How do you build a $1 million brand with a $0 marketing budget after meeting your co-founder on Hinge? Because truly, that sounds like the plot of a romcom. Milly Goldsmith reveals how she launched her brand Sult with just $10k, took on $1B competitor Liquid I. V., and scaled her business while navigating dating red flags and chronic singleness on this episode of Hot Smart Rich with Maggie Sellers Reum. Plus, she breaks down creator economy secrets from her bestselling book, Secrets from My Notes App. Milly gets unfiltered about how leaning into raw authenticity online built her massive audience and the unexpected downsides that come with it when navigating modern dating. From weeding out men with her content to navigating awkward dates where guys pitch their startups instead of making a connection, she breaks down what it really takes to protect your energy while scaling an empire. We also pull back the curtain on the business side: how two co-founders met on a dating app, pooled together $10k each, and used viral organic content and personal branding to disrupt a multi-billion-dollar hydration market without spending a dollar on traditional ads. Get unselfish access to insights that will help you own the room. Sign up now https://linkly.link/2jPXJ ⸻ Timestamps: (00:00) Intro (02:45) Trying Sult (03:43) Launching Sult (08:33) Milly’s Dating Rules (10:41) Milly & Henry’s Relationship (12:44) Finding the Right Co-Founder (13:43) Splitting Co-Founder Roles (15:28) Sult’s Unusual Hiring Strategy (19:30) Fiverr Pro Ad (20:30) Stan Ad (21:26) Taking Risks in Business (23:07) The Liquid I. V. Stunt (26:19) Building a Personal Brand (28:57) Protecting Your Creativity (31:57) Secret Diary of an Oversharer (35:04) Embracing Embarrassment (37:14) Milly on Being Single (40:37) Lululemon Ad (41:35) Eight Sleep Ad (43:07) De-Centering Men (45:45) What Milly Wants in a Partner (48:53) Milly’s Biggest Red Flags (50:34) It’s Okay Not to Have a Plan (51:28) Is Your Network Your Net Worth? (52:16) How to Stand Out (53:23) Rapid Fire ⸻ Sponsors: SoFi - check out SoFi Home Equity Loans at SoFi.com/HSR Stan - https://ig.getstanley.ai/?ref=hotsmartrich&utm_source=podcast Alya - https://alyahealth.com use code HSR for 20% off Osea - Use code HSR for 10% off at http://oseamalibu.com ⸻ Hot Smart Rich: Your Business & Culture Gossip For ambitious women wanting to own the room, gain power, and build wealth. Instagram: https://www.instagram.com/hotsmartrich/ Tiktok: https://www.tiktok.com/@hotsmartrich Maggie Sellers Reum: Instagram: https://www.instagram.com/maggiesellersreum/ Tiktok: https://www.tiktok.com/@maggiesellersreum LinkedIn: https://www.linkedin.com/in/sellersmaggie/ Locker: https://www.wantlocker.com/users/maggiesellers ShopMy: https://shopmy.us/maggiesellers Amazon Storefront: https://www.amazon.com/shop/maggiesellers/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Maggie Sellers Reum?

  If you're starting a business, there are certain things that are so fun to think about. Y'all know I love a mood board. So everything that relates to the creative, the name, the brand, the website, the vision board. But then there are the things that make you pause and ask, am I even doing this correctly? Or do I even want to be doing this? Like forming your business, getting the right documents, keeping your personal information private. This is where our sponsor Northwest Registered Agent is so helpful. They're a one stop shop for founders who want to launch and legitimize their business without turning it into a giant admin spiral. They help you form an LLC or a corporation, act as your registered agent and give you tools like a business address, operating agreement, website, phone number, professional email and free guides.

• 0:43Maggie Sellers Reum?

  They also have real corporate guides who know your local laws. Visit northwestregisteredagent.com/hsrfree and start using free resources to build something amazing. Get more with Northwest Registered Agent at northwestregisteredagent.com/hsrfree.

• 1:06Speaker 01

  The action's on the court. And as the official beer sponsor of the NBA, Michelob Ultra is getting fans closer to the game with a chance to win courtside seats, merch and more. Visit michelobultra.com/courtside to enter. Michelob Ultra Courtside 26 to 27. No purchase necessary. Open to US residents 21 plus. Begins on October 1st, 2026 and ends on June 30th, 2027. Multiple entry periods. See official rules at michelobultra.com/courtside for free entry, entry deadlines, prizes and details.

• 1:33Speaker 02

  I think being too picky has led me to being single for my whole life. But also, there's even been times where the guy didn't want to go on a third date with me because his friends were taking the piss out of him. Like, oh, she's gonna make content about you. And they're already judging me based off some videos online. So be it. Thank God. Move on.

• 1:49Maggie Sellers Reum?

  You're becoming an author at the same time as building a multimillion dollar brand and being a creator.

• 1:56Speaker 02

  I'm doing everything I want to do in my life. So how can I complain?

• 1:59Maggie Sellers Reum?

  Cheers.

• 2:00Speaker 02

  So good. Henry, my co-founder, we, so we met on Hinge. We literally went from strangers to business partners overnight.

• 2:07Maggie Sellers Reum?

  You guys have done some pretty unconventional things, including the Liquid IV.

• 2:11Speaker 02

  Yeah.

• 2:11Maggie Sellers Reum?

  Can we talk about that?

• 2:13Speaker 02

  We, people definitely did not like it online. But if people are talking about it, then that's what we need to do. I need to work with that in my therapist, for sure.

• 2:20Maggie Sellers Reum?

  If you had to synthesize how you can create almost a million dollar brand in your first year, what would you distill that down to?

• 2:26Speaker 02

  I think a lot of brands get it wrong when they're creating content online for their product or their brand and they speak in third person, like to an audience. Salt's tone of voice is a person. It's not a product.

• 2:36Maggie Sellers Reum?

  As someone that's navigated finding a co-founder on Hinge, what is your rule as it relates to mixing business with pleasure?

• 2:44Speaker 02

  My rule is...

• 2:46Maggie Sellers Reum?

  Hi, Angels. Did you know that subscribing to our channel is free? It doesn't cost you anything. And it is the simplest way for you to support Hot, Smart, Rich and help us grow so that we can bring you more of the conversations you love. Just hit the subscribe button below and thank you.

• 3:06Maggie Sellers Reum?

  In case you missed it, you're allowed to be hot, smart and rich. So let's get into it.

• 3:16Maggie Sellers Reum?

  Milly Goldsmith, are you ready to get hot, smart, rich? So ready. So excited that you're here. You've been called Gen Z's Bridget Jones and a lot of your content centers around being chronically single. But the most interesting thing to me is the business that you're actually building and the fact that you're becoming an author at the same time as building a multimillion dollar brand and being a creator. A lot of people listening are in their messy middle right now. And I think you have done such a phenomenal job figuring out how to turn mess into a brand. I think that you've built something really substantial without a big budget. You are a multi hyphenate career woman that has so many different angles.

• 4:00Maggie Sellers Reum?

  And you're navigating single life in your twenties to a level that most people strive for. So that's the promise to the Angels that if they listen to the episode in full, they will be able to do all of those things based on what you're gonna share today. Is that fair?

• 4:14Speaker 02

  A hundred percent.

• 4:15Maggie Sellers Reum?

  Have you done, actually, before we get into it, let's start by trying some salt.

• 4:20Speaker 02

  Gosh, you've tried it before, haven't you?

• 4:21Maggie Sellers Reum?

  I've tried it before because I am a huge electrolyte person.

• 4:24Speaker 02

  Mm-hmm. What was the flavor you tried? Was it watermelon?

• 4:26Maggie Sellers Reum?

  I'm a watermelon person. So I'm trying watermelon berry.

• 4:30Speaker 02

  And I'm trying peach citrus. It's my favorite.

• 4:32Maggie Sellers Reum?

  Is it your favorite?

• 4:33Speaker 02

  Yeah. This was actually the best seller for the first full year. And then Maggotropical was now taking over, which is quite interesting.

• 4:40Maggie Sellers Reum?

  So did you launch with multiple flavors or just one flavor?

• 4:42Speaker 02

  We launched with watermelon berry and peach citrus. And then Maggotropical came out like eight months ago.

• 4:47Maggie Sellers Reum?

  Okay. Cheers.

• 4:48Speaker 02

  Cheers.

• 4:49Maggie Sellers Reum?

  Let's try it.

• 4:53Maggie Sellers Reum?

  It's so refreshing.

• 4:54Speaker 02

  It's so good. I love it.

• 4:55Maggie Sellers Reum?

  It's so good. How many of these do you have a day?

• 4:57Speaker 02

  I'm trying for math at the moment, so I'm very active. So I have one probably like five times a week.

• 5:02Maggie Sellers Reum?

  Five times a week or five times a day?

• 5:03Speaker 02

  No, a week. So I won't have one every day.

• 5:06Maggie Sellers Reum?

  You don't?

• 5:06Speaker 02

  No. If I'm really active or if I'm sweating loads, going to the sauna, then I will definitely have one. Yeah, my body has sweated. That's really what it is, so.

• 5:16Maggie Sellers Reum?

  So you made this product and you've almost made a million dollars in your first year of launching the business. You had no investors and not a ton of money that you put into this. How much money did you actually put in?

• 5:26Speaker 02

  We both put in 10,000.

• 5:27Maggie Sellers Reum?

  If you had to synthesize how you can create an almost a million dollar brand in your first year with 16,000 pounds, what would you distill that down to?

• 5:36Speaker 02

  I think a lot of it has come down to the storytelling to, I mean, having a brand that I've built for the past five years, like my social media, I grew it from lockdown, had 100,000 followers and then I grew it up to about 300, 400,000 when we launched. That was also a huge factor to like building Salt because I had gained such trust from all my followers. So as soon as they saw me bring out a product, they obviously already knew who I was, what I loved doing. I was a gymnastics athlete at that time. So they knew that I was into fitness. And it's also quite funny because the first three months of launching, we obviously didn't tell anyone. It was like October to December, we were formulating the product. Throughout those three months, I put on my socials that I was really struggling to find an electrolyte product

• 6:21Speaker 02

  that tasted good, had good ingredients in it, wasn't just like sport focused or made by men. And I went on this like electrolyte mission just to find the best tasting electrolyte, full of knowing that I was making the best one behind the curtains. And my whole audience was so interested in it. They were also just completely like on my side, like, yeah, I've not found an electrolyte that tastes really good. Like I've not found one that I love. It all tastes really salty or really sweet. Like there's never like the middle ground. So I was getting all of this feedback from my followers without them even knowing that I was creating a product. And we took all of their feedback, all of their notes, and we, we made the best tasting electrolyte on the market. So when we launched in January, that's when I revealed like, hi, guys. Well, I'm gonna make my own. Like this is it.

• 7:06Speaker 02

  It's salt. And we got about, I think it was like 10,000 followers in the first two weeks or something. And from then, it was just like building in public. So we, we helped them decide, well, they helped us decide the slogans, the packaging, the color, the box, everything, like the flavors. And that really helps. Like when you're buying a product, you're buying into, you know, the person, but also like the effort and the work that you put into it. And so all these followers were putting in their like ounce of work into this product. So they were already buying into it without even seeing what the product was or what it tasted like. When we launched with 16,000, it all just went to the branding and the product development. That literally was it. We didn't pay any money on paid ads or, you know, marketing in any sort. It was all free, as much as possible.

• 7:51Speaker 02

  We did lots of guerrilla marketing as well when we launched. And that's really how we stood out from the other brands.

• 7:56Maggie Sellers Reum?

  So you have this idea, but you keep it secret while you're kind of force formulating the idea. Where did the idea initially even come from though?

• 8:04Speaker 02

  Henry, my co-founder, we, do you know the story of how we met?

• 8:08Maggie Sellers Reum?

  Please share.

• 8:09Speaker 02

  So we met on Hinge, which is so ironic because I have no luck on Hinge. It's ridiculous. Obviously knowing that my date knife is just complete zero. But we met on Hinge and my best friend, she, she was like the mutual person. So she wanted us to go on a date or whatever. Anyway, nothing came about of it. We actually met in person at this run club that I was leading for International Women's Day. And he saw, he said that he saw the way that I was leading my community and leading the whole group. And he really was, you know, really impressed by it. So I think it was like four months after that, he, he messaged me, he said, do you want to go for a coffee? And at that point, I thought, is this guy asking me on a date? Like what is going on here? But honestly, that coffee was the start of Salt.

• 8:53Speaker 02

  So he, he said like, I want to make a business with you. I've got this idea called Index. And that was, yeah, the seed that planted Salt. But we had a big conversation at that, at that table. And we both agreed that there wasn't an electrolyte that was for the middle market, is what we call it, for the people who love to work out but also love to socialize and have a drink. Like, we don't, we don't deep life too much. So we were like, let's just, let's just do an electrolyte that fits in the middle. Let's just do that. And that's what we did.

• 9:20Maggie Sellers Reum?

  So you guys met on Hinge. The first date was at the run club?

• 9:24Speaker 02

  Yeah, technically, yeah.

• 9:25Maggie Sellers Reum?

  Did you play him on the first date?

• 9:27Speaker 02

  No, no.

• 9:28Maggie Sellers Reum?

  So you immediately, you were just like, this is platonic.

• 9:30Speaker 02

  Yeah, a hundred percent. Yeah, yeah, yeah, yeah.

• 9:32Maggie Sellers Reum?

  And then so when he asked you for coffee, was there any romantic vibe with him? Or already you were like, we're just gonna be friends?

• 9:38Speaker 02

  It was, it was an immediate like, okay, this is a business. We, we literally went from strangers to business partners overnight. We didn't know each other. We didn't know how each other worked. I had no idea who we was really. And we shook hands on this business, business idea and we went straight in. For whatever reason, I didn't feel scared. I didn't feel like this was a huge risk I was taking. Like I really believed in the product from day one. And I knew that I wanted to build something. I didn't want to rely on, so it came at the right time. It really did. Yeah.

• 10:06Maggie Sellers Reum?

  I'm laughing because there was so many times in my professional career when I was single that I was always around really hyper ambitious, successful men, being in like the VC world and entertainment. And oftentimes it would get confusing because especially with coffee dates. It's like, are you asking me there because there's maybe a romantic interest? Or are you asking me there because you value my credentials? And I always get this question now from the Angels. I just answered it on a recent solo of like, would you date someone that you met through work? And I'm curious for you, as someone that's kind of navigated this really interesting way of finding a co-founder on Hinge, people are now starting to use LinkedIn as a way to find someone that can match their ambition.

• 10:50Maggie Sellers Reum?

  What is your rule or your principle of thinking as it relates to like mixing business with pleasure?

• 10:57Speaker 02

  My rule is to to never mix it, like never, because I my my business is my life. So I really want to protect any ounce of my life that I don't need to monetize or I can't monetize. You know, and I think I really put value in my my own time at home. Like, I love my dog, I love my friends, I have a lot of my friends aren't in the industry. And that gives me that space to just shut off because being a content creator, being online, like it is consuming every single day, twenty four seven. And there is no way in hell that I could I could date a man that is also a person I work with. Like, that would be crazy because my work life balance is out the window already.

• 11:38Speaker 02

  And I need someone that could bring me back down to earth, take me away from work, laugh about silly things and not always just talk about business. Because I don't think I'd trust myself having being in a relationship with someone who is in the same industry or in in my sort of business world. Because I I love work, like I'm work obsessed and I don't think I'd be able to shut up. And I don't think that's necessarily healthy. So that is my rule, rule number one, don't, I'm not dating a content creator. I'm not going to date a person in who I'm working with in my team. But I also have to realize, like, I can't be too picky because I think being too picky has led me to being single for my whole life.

• 12:14Maggie Sellers Reum?

  Now that you've worked with Henry for over a year, do you think that you would have been a good fit romantically or no?

• 12:20Speaker 02

  No.

• 12:21Maggie Sellers Reum?

  Why?

• 12:21Speaker 02

  I really realize, no. We um we're so passionate in what we do. And we're very alike in so many ways, like we're both ADHD, we're both very all or nothing. That can clash when you're trying to make decisions in business or even when you're just working in the office and you're both really stressed. But I think that's like the same with any sort of business that has a co-founder. You you're both so passionate about something that you want, you want to do everything, you want to put your heart and soul into it. And sometimes if the co-founder or the other person isn't aligned with that, where do you go after that, you know? Um, so, yeah, I think it's just business purely. And, I mean, he's he's amazing, what he does, he's an amazing guy.

• 13:02Speaker 02

  He really, he really takes value and puts puts value into into people and into the business and into the future. Um, and it's so admirable, but nothing more than that.

• 13:13Maggie Sellers Reum?

  But you guys are good co-founders.

• 13:14Speaker 02

  Yeah, yeah, we are good co-founders, yeah. There's definitely days where we we do have our arguments, for sure. But I think, and I think it has surprised me a lot because I was very naive with how a business works, let alone how you work with someone else. Like, I've never had a colleague in my life, I've never worked, I've worked in like retail for like a few months, but that was really it. I've always just been my own boss. So that change in dynamic was really hard for me to adjust. Having someone tell me what to do, I was like, um, no, I'm gonna do it this way. What I've learned a lot, a lot this year is is how to work with someone without stepping on their toes or without, you know, feeling like they don't value your opinion.

• 13:55Speaker 02

  It's always about compromise, always about compromise. It really is like a marriage, but just in business. And I know I really didn't understand that before going in. And obviously, not having ever had a relationship, it's weird knowing that this is kind of my first relationship. And it's very intense and it's very full on. I hope that it's given me a lot of lessons um for when I go into like actual romantic relationships as well.

• 14:17Maggie Sellers Reum?

  What are the things that you would tell the younger version of you if you were starting a business? Or like the red flags or the watch outs, the questions to ask if you're thinking about who to bring in as a co-founder of your business?

• 14:27Speaker 02

  When you've got a lot of followers online, there's always going to be that ulterior motive, like what do they want from this? Are they really in it because they value you or are they just wanting to take your followers and take your community and run? It's hard, it's really hard to know who to trust in this in this day and age, it really is. But it's also just trusting my gut. I think gut is such a a powerful tool that I use. And it's hard to to teach how to trust your gut, you know, you just have, you just have that feeling and you just got to roll with it. And I think also, I do sometimes ignore a lot of advice from people. Because I think people's advice is always just dependent on what they've gone through and what they've experienced. And that is so different to what I'm going to go through and what I'm going to experience. So I take a lot of people's advice with a pinch of salt, even if it does fail, that doesn't mean I've I failed.

• 15:12Speaker 02

  I'm not going to take it personally, I'm just going to take it as a lesson and that's at the end of the day.

• 15:16Maggie Sellers Reum?

  I often see the best co-founder dynamics be like, even my sister and I, right? Like, we're both co-founders of the business, but like I'm definitely the face of it. And truthfully, I started it a year before she joined, but like she owns fifty percent now, just like I do. And so I'm curious for you, as someone who obviously had a platform and you brought a lot of like the creator face to it. Now that you guys both build in public, like what are the roles and responsibilities that you really own that or versus what Henry owns? Like, how do you decide that so that there isn't that weird crossover of like, well, I thought that was my role or I thought I was the storyteller? And like, you're doing the operations?

• 15:49Speaker 02

  Yeah, to be truthfully honest, there has been that weird murky middle, like we're like, I thought I was doing that. But again, that is just, we're both doing this for the first time, we're really just learning how each other works still. On the surface, like I am the storyteller, I'm the content creator, I'm the person who is, I guess, like, I'm not even the face of the brand because Henry is also. But I I lead the story online. I help a lot with like the the guerrilla marketing ideas and a lot of the gamification that we use on emails. But Henry is, Henry is very much situated in the business side of it, the numbers, the ops. Um, you know, he talks, he has main comms with our manufacturers. But we both come together when it comes to creating the product, um, agreeing on what we want to do next.

• 16:33Speaker 02

  Where the business is going to be in two, three, four years' time. Um, we also love our our high production videos, we come together with that and create ideas with that. So we both tap into the creative side, Henry is more of the ops side, for sure. And I've definitely tried to to dip my toe in there and understand what's going on in the business because I really want to learn. I really want to have, you know, that business savvy mindset. In very stressful times, I'd just leave Henry to do it and and I'll ask him later on, I'll be like, what's what's actually happening?

• 17:02Maggie Sellers Reum?

  I think, though, that like as organizations change, like you guys have done some pretty unconventional things, including the way that you hire people. And you don't use CVs, you use videos to hire people. Like, that is probably, in my opinion, like the heartbeat of the organization. Because if you don't have people to build your business, like you really don't have a business, right? And to give you your flowers, like that is a very creative way and a very unconventional way to hire people. Where did the thought come to only hire people based on a video submission?

• 17:30Speaker 02

  Yeah, so, I mean, way before Sol existed, I was always trying to look for a P A or some sort of, you know, what do you call it, like a founder assistant, I guess? And I never ever looked at CVs because I always thought it's so much easier to like write about your ability than to show your ability. And I literally think that a lot of the CVs and cover letters are all just A I generated. Um, and also people will then go through those CVs with A I, so it's really just computers talking to a computer. That was always always implanted in my head. And then when we actually wanted to hire for our new social content lead, we both thought like, we hate reading CVs.

• 18:10Speaker 02

  There was always people like sending us CVs and it's amazing, but we just never go through them, we just don't, we hate it. So we thought, when we did see this one girl actually um post a video saying that she would love to work for us. And that sort of planted the seed in our heads and we were like, okay, well, maybe this could be a strategy that we could use. And we definitely didn't think it was going to blow up the way it did, but we thought, let's just put a video up, no CVs, no cover letters. And people just got the memo straight away. We definitely weren't anticipating a lot of people uploading it on socials. We thought they were going to just send us a video in our DMs or in our emails or we transfer over. But it became this domino effect of of social content. It was a completely free marketing strategy that ended up going viral.

• 18:54Speaker 02

  And we were very stunned, honestly, we were, um, but we just rolled with it. So this is the thing when it comes, when it comes to Sol, we don't really plan much at all. We just sort of react and see what happens and see how people respond and then go with it. So with this first video, it it got a load of views, we had a load of people um uploading their sort of CVs online. And and I saw that and I was like, okay, well, let's make this a three, four, five part series. Let's like follow along with them and and update them as we're going and, you know, show that we're we're live in action. And so that's what we did and we made it this, yeah, this whole five part series. And then when we actually hired um our person, we didn't want to announce her yet, we wanted to keep it a little bit of a secret because people were so interested and engaged.

• 19:38Speaker 02

  Our next few videos, we we had her like hiding in the background, just walking around, making a salt. Um, no one really noticed it was her then. And then we told her to do a um emission, which is to hand out as many salts as possible. So she dressed up in disguise in a granny outfit, went to this round club, hand out a load of salt. And then and then we finally announced her by getting this billboard saying, Salt's new hire with an arrow pointing down. And she was just sitting under there with her laptop. And it's just stuff like that that we have so much fun with. And I think that's why people love Sol because it's kind of just like an influencer. We just treat it as like another influencer page.

• 20:13Maggie Sellers Reum?

  Is that how you like think about it?

• 20:14Speaker 02

  Yeah, yeah, yeah, yeah. I I think like Salt's tone of voice is a person, it's not a product. Like, I think a lot of brands get it wrong when they're creating content online for their for their product or their brand. And they they kind of speak in third person or they speak like to an audience, whereas like. We're speaking to the person who is just seeing this story right now. And it's coming from me and Henry. It's not coming from Salt, the product.

• 20:39Maggie Sellers Reum?

  Are you having a lot of fun building the business?

• 20:41Speaker 02

  Love it so much. Of course, it is so hard. And I think like navigating my book writing with building Salt with just normal content has been so hard. That's been probably the hardest thing, I think, about this whole thing. But when me and Henry come together and we fire across ideas and we're working together and we're we're just being a little bit silly, it's so fun. It's like being back at school. We say it's like a school project.

• 21:04Maggie Sellers Reum?

  I just asked all of you guys this one question. What is the one thing holding you and your team back from using AI properly? The answers were fascinating because everyone was basically circling the same problem, the same one that I had. They don't know where to start. People said things like, we don't know the right prompts. We don't know how to set up an AI agent. Our systems don't talk to each other. I think every company today needs someone thinking about this properly. How can AI save time or increase output? How can it make your business smarter without replacing the human judgment that actually makes the work really good and unique? That is where our sponsor Fiber Pro is so valuable. Because it connects you with vetted specialists who understand AI.

• 21:46Maggie Sellers Reum?

  And more importantly, understand how to turn it into a real outcome for your business. So instead of your team trying to figure it out alone, you can bring in expert talent who can move quickly, plug into what you're building and help you use AI in a way that actually works. Visit pro.fiber.com to learn more. Hot take incoming. Making more money as a creator doesn't actually require you to have more followers. I see so many creators getting this wrong. And this is part of the reason why I love what our show partner Stan is doing with their V2 of their funnels and order bumps. Because if someone is already buying from you, that's a completely different moment than someone casually watching your content. It means that they trust you, they're paying attention, they're already in checkout mode.

• 22:28Maggie Sellers Reum?

  So instead of sending everyone to one link and hoping for the best, Stan helps you create a smarter buying journey. And with order bumps, someone can add something extra at checkout with one click. If you are building a creator business, this is the kind of thing you should be obsessed with, like every brand founder is. I'll let you in on one secret. The top earners on Stan all do this. Sign up today to set up your funnels and order bumps and get started with a 30 day Creator Pro trial at link.stan.store/meggie. It's so interesting.

• 23:03Speaker 01

  The action's on the court. And as the official beer sponsor of the NBA, Michelob Ultra is getting fans closer to the game with a chance to win courtside seats, merch, and more. Visit michelobultra.com/courtside to enter. Michelob Ultra Courtside, 26 to 27. No purchase necessary. Open to US residents 21+. Begins on October 1st, 2026 and ends on June 30th, 2027. Multiple entry periods. See official rules at michelobultra.com/courtside for free entry, entry deadlines, prizes, and details.

• 23:31Speaker 03

  This episode is brought to you by Indeed. You're ready to level up your business, but the pressure to find the right person to make that happen is intense. Indeed sponsored jobs can help carry the load. It boosts your job post to help it reach quality talent fast. Cut through the chaos with Indeed sponsored jobs. Get a $75 sponsored job credit at indeed.com/podcast. Terms and conditions apply. Hiring now? Then this is a job for Indeed sponsored jobs.

• 24:00Maggie Sellers Reum?

  Because I always say like, you can't compete with someone that's having a good time. And I, that's why I sat you beside me at the dinner that I did in London, because I had not heard about you, but I'd heard about Salt. And so when a bunch of names got surfaced to me of like, who do you, and I was like, this brand is so fun. I'm curious, as you are taking so many risks and doing so many things that like traditional business people are telling you not to do, how do you handle not knowing when something might not work out, but doing it anyway?

• 24:28Speaker 02

  I think I'm just so used to it, being a content creator for five years. Like, I, I know that it's not going to be everyone's bread and butter. It's not going to be everyone's like, you know, taste and like, that doesn't bother me at all. We're not trying to be a product that everyone loves and that can be in everyone's, you know, kitchen cupboards. It's just like, I always say like, I am the customer. So whatever I post, whatever I do, whatever we decide, will I like it as a consumer, as a viewer? And that is my decision. Like, that's the only way we decide how to do things. Sometimes Henry's like, no, we need to be a bit more cooler. We need to be a bit more like professional. But then I do just think like, Henry, it's not us. Like, it's not us. People buy into people.

• 25:10Speaker 02

  They don't buy into the product at the end of the day. Of course, like the product is, has to be amazing, has to be good. But like you said, like you loved, you loved the people behind it. You loved how fun it was. And that's what got your attention. And I think that's the same with a lot of people. I just think like, I just do what I want to do. Like, that's literally it. I don't overthink it at all. And like, a lot of, like, social media, it's so fast paced nowadays. People forget it in a week's time. So it's really not that big of a deal. If anything, you know, does go tits up or get, people get offended. But we never, we never cross the line too much. We literally just have fun with it. Honestly, that's literally it.

• 25:40Maggie Sellers Reum?

  What about the Liquid IV?

• 25:42Speaker 02

  Yeah.

• 25:42Maggie Sellers Reum?

  Can we talk about that?

• 25:44Speaker 02

  So yeah, I think it was during the London Marathon, Liquid IV, which is obviously an American brand, that they had a huge activation at a London event, like a huge London event. And we thought like, that doesn't sit right. Like, we're a UK run brand. Why is Salt not making a move? Why is Salt not, you know, being seen at a huge London event? So me and Henry dressed up under disguise. We had our Billas hats on, we had our Hivers on, we had our Salt truck. And we went in pretending that we were just gonna fix some electricians or whatever. I don't know what it would. I don't know what our plan was. We don't, we didn't have anything, anything scripted. But we went in and we had our Salt, we had a huge Salt sachet, inflatable thing.

• 26:26Speaker 02

  And we just made some noise and we were filming it. I had my Metaglasses on and it was just a really funny idea that we had. And then we just walked out and that was it. Like, it, it didn't cause any havoc, it didn't cause any drama. Online it did. A lot, people definitely did not like it online. But again, like, anything that is controversial, anything that is, um, you know, you think that might be a little bit dangerous or in the danger zone is something that we're gonna do because we know that if people are talking about it, then that's what we need to do.

• 26:55Maggie Sellers Reum?

  Bad press is still good press.

• 26:56Speaker 02

  Exactly, yeah.

• 26:57Maggie Sellers Reum?

  But you guys chose to leave the hate comments up on the post. Why?

• 27:00Speaker 02

  Because I think as soon as you start to delete them, they're controlling the narrative. I'm not gonna, I'm not gonna try to change it. I'm not gonna, you know, feel defeated by deleting them and feel scared. Like, I'm gonna leave them there. Cause I think that's what a lot of haters online want. They want you to react. And I always say like, just leave it. It doesn't matter. It's fine.

• 27:19Maggie Sellers Reum?

  So my theory is that this is our store online, right? And why would I let someone that's new to the brand see a comment that could negatively influence them? If they don't know anything about me and the first thing that they see is like, hot, smart, rich is so toxic. I absolutely hate what you guys are doing. I have to do X, Y, and Z. Like, to me, that's where the analogy of like, you should be able to delete comments comes in. But I think you're so right that some of the time, like, you have to piss off 80% of the people to find your 20% of people that are really made for you. Have you ever identified as a people pleaser?

• 27:56Speaker 02

  The worst people pleaser ever, which is really interesting because in my, in my business world, it's, it's like, I don't really care. But in my personal world, I'm very hung up about upsetting people. And I've always tried to understand why that is. I don't really know if it's because I remove myself as Amelia Goldsmith, Milly Goldsmith in my business and just, you know, have such a tunnel vision that I wanna not be affected or pivoted by anyone else but me and my decision. And then I think when it comes to, yeah, my personal life, I think I take it very personally. So I don't know why, I don't know why that is. I need to work with that through my therapist for sure.

• 28:34Maggie Sellers Reum?

  Well, I also think your personal brand, how would you describe your personal brand? Like Milly Goldsmith?

• 28:40Speaker 02

  Chronic oversharer, very vulnerable, um, says it how it is and very normal, I think. That's how I describe it.

• 28:52Maggie Sellers Reum?

  I just recently read this stat that 88% of audience say that they want an authenticity from influencers, which I think that you give. But you've also said now that online vulnerability has become so oversaturated and people are almost weaponizing it against communities to just like get followers and to gain traction. So I guess like, how do you balance being an oversharer and leading through vulnerability? And also knowing that like, this is now something that so many people are doing? Cause it feels so organic to you.

• 29:19Speaker 02

  Yeah, I definitely have a hard time with it because it is starting to become a trend. And anything that's trending, I mean, as soon as I started social media, I always just didn't want to hop on trends. I knew that like, that wasn't gonna get me the audience that I wanted to build. It wasn't gonna make me feel like I can connect with anyone because a trend is literally just something that's built by someone else that is getting load of numbers and hitting the algorithm. And everyone else is gonna get on it. And that's where you're gonna get lost in that, in that group of saturation. So I always wanted to go against that. And now when it comes to vulnerability, like it is becoming this weird trend, then I think people are recognizing that it does attract people, it attracts audiences, it attracts, you know, the numbers.

• 30:04Speaker 02

  So when you've got that intention, you're gonna hop onto it. And again, I don't want to hop on a trend. So I'm now conflicted between being myself and just doing what I know works on my page and doing what my followers want and what I want. And then avoiding trends and

• 30:22Speaker 02

  You know, try not to get lost in in the sea of other people online. For example, with my book, I launched it in April. And I was like, how can I promote this book that isn't selling a product? Like, it doesn't come across like it's, you know, just for selling. How can I make this book feel like really truly me? And how can I connect this book to everyone else who's watching? So I created these hyper production sort of book trailers. And they were basically like opening scenes to some of my favorite chapters of the book. And it really encapsulates like the feeling and the emotion that I capture in the book. And people have loved it. They've really loved it. Can I answer your question?

• 31:06Speaker 02

  I think it's always just, I always post content with what I feel in that very moment. I never, again, I can never plan it. I never think about hooks or, you know, how long is this gonna be? Like, are people gonna, what are people gonna take from this? Like, I just think on the spot and what I, and what I feel. And I think that really comes across. So that's where I get that authenticity in the content.

• 31:31Maggie Sellers Reum?

  How do you protect your creativity?

• 31:33Speaker 02

  Um, scrolling is definitely a no go. I mean, it's really hard because there are definitely times where I'm like, I'm stuck for ideas. And I'm trying to think of what to post. And I'm not doing anything, but it's because I'm stuck inside trying to force something. If I go outside and I, and I actually just live, that's what's gonna trick my, my creativity. And it's gonna get me flowing again. Um, it's getting out of, of this rut of social media that I get, definitely get myself lost in as well. Um, that's just where I get my creativity from, from conversations as well, talking to people. Coming on podcasts like this, like talking to strangers. I always try and talk to some stranger a day. Whenever I go to New York, it's so easy to do that. So I always try and bring that sort of energy back to London.

• 32:15Speaker 02

  And I really just try and like express any part of myself to a stranger and they can do the same. And I'll always get something from that.

• 32:22Maggie Sellers Reum?

  I think a lot of people nowadays wanna be these multi hyphenate creative entrepreneurs that can jump between like being an author and building a brand and doing content. Like, how do you actually structure your days to be able to do all of that? And stay creative for so many different types of projects?

• 32:37Speaker 02

  This is something I don't know the answer to because I can't just focus on one thing. I'm always trying to do multiple things at once. If I'm doing one thing, I feel like I'm wasting time because I need to do another thing. So that's always in the back of my head. And then when I start doing that thing, I feel like there's another thing that pops up in my head. So I'll have to just do that quickly before I forget. It's a constant cycle. So the way that I try and structure my days is, I mean, I'll always go on a walk in the morning with my dog. That is like the one time where I don't look at my phone. I listen to podcasts, listen to Hot Smart Rich.

• 33:07Maggie Sellers Reum?

  Love you.

• 33:08Speaker 02

  I always start with my socials, um, replying to my DMs, seeing what my followers are saying. And then I'll go more to, more to like the business side, so see what's in the emails. And then I'll see what, what happens after that. If anything pops up, which is usually always like a new problem or a new ad that's coming from a manager. There's always something I'll have to just like do one hour of, of soul or one hour of my, my business. But anything like that and just focus on that. Recently, I've been trying to do two, three days a week of soul. And anything outside of those days, I'm not soul at all. So I'm doing anything else like my book, my content, um, my ads. And that is really helping me because it's making me, you know, not feel like I have to do everything at once.

• 33:53Speaker 02

  Um, cause I really struggle with that. I struggle with prioritizing everything. Like, everything feels like I have to do it now. I'm not gonna, I haven't had a weekend in a while, apart from last weekend just gone. And I'm really trying to get better at that because, I mean, I've hit rock bottom many times from burnout. And it's not good. It's not good for me. It's not good for my creativity. It's not good for the people around me. And I really don't wanna get into that rut again. So I'm trying to incorporate, you know, at least a Saturday where I can just do anything but work. And see my friends, whether it's in the evening or in the morning, go on a run. There's always just something that I'm trying to just do that isn't work.

• 34:31Maggie Sellers Reum?

  So the book is called Things I Told My Notes App.

• 34:33Speaker 02

  Mm hmm.

• 34:34Maggie Sellers Reum?

  How would you describe that to someone that's listening to it for the first time? And like why it became a bestseller in a week?

• 34:38Speaker 02

  Um, I always describe it as if you're someone who's just opening up my journal and you're reading it. And you feel like you're reading something you shouldn't be reading, but you're so lost in it that you just keep, you have to keep reading. I think it's a, it's a diary that covers everything from family dynamics to going to a girl's school, to being a singer my whole life and dating and boys. Um, anything that you can imagine that a twenty year old person will go through. I, I explain it in a very digestible way, but also from like a psychological way. I dyscholod at uni. I love psychology. I love theories. So I've come up with a few little theories in the book. And I love to just think outside the box.

• 35:21Speaker 02

  And I love metaphors. I love metaphors. So there's a lot of metaphors in the book. Um, I think it really helps people like conceptualize very hard topics that they're trying to navigate in their twenties. Um, into something that's just like very easy and digestible. So yeah, it's a very relatable book. And I think a lot of people will probably see it as something that is, I know, like an oversharing, but for sure. And I think, I agree, but I don't mind it. I really don't. I don't mind people knowing about my entire life.

• 35:49Maggie Sellers Reum?

  So when you're thinking about this being your notes app, how does it actually turn into a bestselling book?

• 35:55Speaker 02

  I think, I mean, there was so much stress behind this. I mean, already the title in itself, Things I Told My Notes App, is something that every single person who has an iPhone can relate to. I know that a lot of people will have very unhinged, weird, random things that they put in their notes app. So opening someone's diary is very, very intimate. And I think a lot of people on this planet are very nosey when it comes to people's lives and what they're thinking, what they're doing. And so when you have access to someone's diary, it feels, it feels like you shouldn't have access to that. It feels like something that, you know, is quite rare to have access to. So when I was writing this book, I always had that in the back of my head.

• 36:37Speaker 02

  Like, I don't wanna write this with the intention of talking to someone. I want to talk to myself. I think that's what helps people feel so drawn to the book. Because when they're reading it, it does feel like they're almost talking to themselves as well. Um, it's not like, you know, it's, it's not like there's this wall between me and the reader. It's the reader reading their words essentially. So that was also a huge thing for me. Like, I wanted to have this feeling of the book. I wanted to, to give off this emotion that people can always connect to. I think it's very different to your usual cover. It's very simple. And with everything I've gone about in my career, I always wanna do something different. I always wanna go against the grain. So when I was going into all these bookshops, there was such crazy book covers, loads of colors,

• 37:22Speaker 02

  loads of huge titles, letters and everything. And so I thought like, let's just strip it back. Let's have more empty space. And let's, let's just do one title and a little bit of a subtitle and that's it. And I think that's what stands out as well.

• 37:38Maggie Sellers Reum?

  Stephen Burtlett actually came on the show and talked a lot about how embarrassment is the price of entry.

• 37:43Speaker 02

  Hmm.

• 37:44Maggie Sellers Reum?

  And to be successful, admired, inspirational to people, it always starts off being really embarrassing. And if you're not willing to pay the embarrassment price of entry, like you will never get to where you wanna go. When you think about what you just wrote and the word embarrassment, how pivotal is that word to your success in your career and into your life?

• 38:04Speaker 02

  Completely agree, Stephen. It is the main thing that has got me through the door. Every single thing that I've done, I mean, I started posting on Instagram off the back of my eating disorder. I literally, I, I hid this secret for about eight years and I, I shared it online to about two thousand people. And that was the most embarrassing I could have ever done in that moment. And then I started to promote weight gain, which was again, something that no one did. No one was talking about weight gain or, you know, how great it was, how, how it's healthy to, to, to gain weight. And all of these things were like the most embarrassing thing at the moment. Even like when I suffer with acne and, and I go out or I, I post a picture online.

• 38:45Speaker 02

  That is so embarrassing for me, but I know that that is just making me connect to the person on the other side of the screen. And that is what's got me to where I am today. It's that connection. It's that vulnerability. And this concept of embarrassment doesn't really exist. It's really just like your insecurity in the spotlight. There's this phenomenon of like called the spotlight effect where we always think people are looking at us. Like whenever we're walking outside on the street, your first instinct is you think that everyone's judging you. Um, but really it's just like, it's you judging yourself. You don't know what people are thinking. You have no idea. The only information that you have is what you're thinking to yourself in that moment. And you just assume that everyone else is thinking what you're thinking. So really it's just, embarrassment is just you judging yourself.

• 39:29Speaker 02

  So as soon as you strip that away. Embarrassing doesn't exist.

• 39:33Maggie Sellers Reum?

  So are you not embarrassed by things anymore?

• 39:35Speaker 02

  I, I definitely do get embarrassed still because I do still judge myself, which is a learning, it's a, it's a lesson that I'm going to continue to learn throughout my life. But, oh my gosh, I am way less embarrassed than I used to be.

• 39:48Maggie Sellers Reum?

  I feel like you have talked about being chronically single as like a badge of honor. How do you actually feel about being single?

• 39:56Speaker 02

  I think, oh, it comes and goes. It really does. Like, some days I absolutely love it. I really do. I really thrive being single. I love being independent. Like, I love just doing what I do. It's amazing. But there's moments where I definitely feel lonely. Um, I mean, I live by myself, so sometimes at night I'm just like, hmm, this is quite lonely. Um, or there's times when I go to my best friend's wedding and I don't have a plus one. You know, obviously during Valentine's Day and all of like those sort of holidays is when I really sort of reflect. And I think, I'm 28, I've still never had a boyfriend. Is this ever going to change? Because I do think I've, I've become so comfortable in my own company now that I think I'm scared

• 40:37Speaker 02

  of doing anything different. Like, it's being in a relationship and sharing my life with someone else feels very abnormal and very unknown. And I, I definitely fear the unknown a lot. I do get worried that this is going to be me forever. Um, and I think there are parts of me that I shouldn't get worried because so what? Like, it doesn't matter. But I do, I would love to, you know, feel loved and I would love to be loved and, yeah, I would love to just, I'd love to experience a human emotion that a majority of the world experience. You know, I feel, I feel this sort of sense of FOMO when, like, knowing that I've been single for this long. But when I talk about it online, like, it really does make me feel so empowered because there are so many people out there who love being single and

• 41:19Speaker 02

  or they question being single and I'm helping them, you know, thrive in their singlehood. But, yeah, don't get me wrong. I definitely, I definitely have my, my downtime and my, my sad days sometimes.

• 41:31Maggie Sellers Reum?

  If it makes you feel better, I loved being single. Like, I thought it was so fun. And you get to do whatever you want. Like, no one's like, make, you don't have to compromise. And I also just felt like I learned so much about myself through being single. And I know you did something very similar to what I did actually right before I met my husband, which is like, I did not date anyone for six months. I was like, I am literally not going on dating apps. I'm not going on one single date. I am just going to like fall back in love with myself. And it really helps me understand like what I actually wanted. With something that you're still struggling with, do you think that you can be confident and like genuinely enjoy the process? While you hold those two emotions at the same time?

• 42:10Speaker 02

  Hmm. I mean, at the end of the day, I'm, I'm, I do, I have so much fun in my life. Like, I'm doing everything I want to do in my life, so how can I complain? I generally think like, like you said, like, I've learned so much about myself. I, I haven't had to rely on any sort of external validation to make me feel like my cup is full. I haven't had to, I mean, don't get me wrong, like, my whole eating disorder was, was purely based on the fact that I needed male attention. I wanted male validation. And I thought that the answer to that was to change my body. I don't, I, I do think that like, if I had a relationship during those dark times, would I have built such a strong inner voice in my, in myself? That could tell me that I am worth and like worthy enough?

• 42:54Speaker 02

  Like, I, would, would I have relied too heavily on another person's opinion of me? That my opinion of myself might not have held so much value? I don't know. And I, I think my opinion of myself is, is, is my opinion because it's so strong and I, I, I feel like, I feel like nothing can change that.

• 43:10Maggie Sellers Reum?

  Hot Smart Rich isn't just the name of this podcast. It's a lifestyle. Let me explain. I used to actually lack the motivation to work out until I got addicted to the feeling of what it felt like once I was done. Just moving my body. However, to help me get there, I really needed to change exactly what I was going to wear to make myself get excited about getting into the gym and moving my body. When I look my best, I feel more confident. A slick high pony, a little lip gloss, and the right gym fit. Like our sponsor, Lululemon's new License to Train set. Made with innovative Everlux material, this set is super soft, sweat-wicking, and supportive. Meaning it can keep up when training gets tough.

• 43:50Maggie Sellers Reum?

  And if you need a new set to get you feeling workout-ready, you can find Lululemon's new fall drop at lululemon.com. Popular colors go fast, so be on the lookout for those drops. And remember, free returns always. So head to lululemon.com to get your hands on your next gym fit. That's lululemon.com. There are some things that are absolutely worth spending money on, and Eight Sleep is one of them. We spend roughly a third of our life in bed, thank God. If I'm going to be spending money anywhere, I want to spend it on something I'm going to use every single night. I see Eight Sleep coming up all the time when people talk about the things that they think are absolutely worth the investment.

• 44:33Maggie Sellers Reum?

  So, angels, obviously, because they're our sponsor, I got you a code just in time for the new Pod 6. If you don't know about Eight Sleep, it's a cover that goes over your existing mattress and basically works like a thermostat for your bed. Being too hot or too cold can make it harder to fall asleep and stay asleep. So the Pod uses sensors to keep you in the right temperature throughout the night. I'm hot and cold depending on the time of the night, and the new Pod 6 does that job even better. It can cool you down or warm you up 20% faster than previous models. So if you wake up too hot or too cold, you're not lying there waiting to get comfortable.

• 45:15Maggie Sellers Reum?

  It also has nine times more biometric sensors, which means more accurate tracking of things like your sleep fitness score, HRV, and breathing. We can't improve what we don't measure. Pod 6 now starts at $1,999. It's lowest starting price yet. So go to eightsleep.com slash HSR and use code HSR for up to $200 off the new Pod 6. Have you seen a lot of this discourse online about like de-centering men?

• 45:45Speaker 01

  The action's on the court, and as the official beer sponsor of the NBA, Michelob Ultra is getting fans closer to the game with a chance to win courtside seats, merch, and more. Visit michelobultra.com/courtside to enter. Michelob Ultra Courtside, 26 to 27. No purchase necessary. Open to U.S. residents 21+. Begins on October 1st, 2026 and ends on June 30th, 2027. Multiple entry periods. See official rules at michelobultra.com/courtside for free entry, entry deadlines, prizes, and details.

• 46:13Speaker 03

  This episode is brought to you by Indeed. You're ready to level up your business, but the pressure to find the right person to make that happen is intense. Indeed sponsored jobs can help carry the load. It boosts your job post to help it reach quality talent fast. Cut through the chaos with Indeed sponsored jobs. Get a $75 sponsored job credit at indeed.com/podcast. Terms and conditions apply. Hiring now? Then this is a job for Indeed sponsored jobs.

• 46:44Speaker 04

  Low energy, unfocused, foggy? You might be dehydrated. Gatorade Zero powders have been scientifically designed to help improve hydration balance in the body. With a clinically proven electrolyte blend and no artificial colors or flavors. Great tasting hydration, no matter where you're going. Shop now online or at retailers nationwide. Gatorade hydrates better than water. Is it in you? Symptoms noted are signs of mild to moderate dehydration. Consult a healthcare professional if symptoms persist.

• 47:13Speaker 02

  Yeah.

• 47:14Maggie Sellers Reum?

  What does that mean?

• 47:15Speaker 02

  It basically means to take them off the pedestal and put yourself on it instead. When I think about de-centering men, I think about all the times that I, I had centered men in my life. So for example, my eating disorder, just doing anything, like eating certain foods from men because, or like not wearing my hair in plaits because men didn't like plaits. Like, everything was centered around men. And that is basically what you have to do. You have to just de-center them. You have to take their opinion out of the equation. It does not matter. And, and you put your opinion at the forefront of your life and that's what you run with. People mistake de-centering men as just like thinking that you have to just not like men in general. Um, and that's not the case. Like, you can still date whilst de-centering men.

• 47:57Speaker 02

  You know, it means like, you go on a date, you don't put a lot of pressure on it, you leave. If they haven't texted you, that's fine. Doesn't matter. They don't, they don't, they don't hold the narrative. They don't hold your word just because they haven't texted you. It is just being so comfortable around them that anything that they say or do will not faze you. Um, and that's really helped in, in my personal life also and my business life as well, and my people pleasing traits, 100%.

• 48:18Maggie Sellers Reum?

  Do you feel like now that you are so vulnerable and like anyone you're dating can read your mouth? Like, were you nervous about that at all?

• 48:24Speaker 02

  Oh, yeah. 100%. Yeah, yeah, yeah. There's even been times where I've gone on, I think it was like the second date. And then I found out through a friend that the guy didn't want to go on a third date with me because his friends were taking the piss out of him about my content. And they were like, oh, he's, she's going to make content about you. And I was just like, oh, these boys, these boys are ridiculous. But I do definitely understand, like, it, it, I come with a lot of baggage now with my whole entire life online. But like I said, like, I'm not going to change myself for anyone. I'm not going to change my career. I'm not going to be anything different just to please a guy. Because if I did, that would be centering them. So I'm just going to let it roll.

• 49:02Maggie Sellers Reum?

  I think the same is so true. Like, I definitely lived a lot of my single fun life online. And even my husband, like, the first thing that he was sent by a friend was my videos. And he actually had a different perception of me than what he said I'm like. He was like, at the time, I was really only doing B2B, like, business investing content. And he was like, truthfully, I thought that you were going to be like a little full of yourself and like very know-it-all. And I don't know if I would have really worked with someone like that, but I was really willing to give you a shot because I thought that you had really good energy. So it's interesting because I feel like the perception of people online can actually be very different. But being with someone who understood what I'm trying to do, the mission of Hot Smart Rich,

• 49:43Maggie Sellers Reum?

  why I'm trying to make women hotter, smarter, richer, he was able to like, because he was an entrepreneur, see the value in what I was doing. And it wasn't like, oh, you're just wanting to like gain a following. You're actually trying to change things. So I'm curious for you, as now an entrepreneur, bestselling author, creator, like, there's so many hats that you're wearing. When you think about the ideal person that can support you and like really lift you up and not take away? Like, what do you think that person would be?

• 50:10Speaker 02

  Having multiple businesses and being the woman I am can come across quite daunting, quite intimidating. And so that's already filtering out all of the insecure guys. If anyone, if any guy is, is already concerned about my content, already judging me based off some videos online that haven't even met me in person, so be it. Thank God. Move on. That security, that confidence, that willingness to, to help out whenever, you know, I might need some pictures taken or a video taken, or they'll understand that the world of social media and that. Just because I'm on my phone doesn't mean I'm ignoring you. I'm actually working. Like, my mum also thinks that I'm just scrolling on my phone and I'm not doing anything. But really, there is such intention behind everything I do. And I need them to value that.

• 50:54Speaker 02

  And I need a guy who is also, you know, doing their own thing. That they're busy themselves, that they're not hung up about my busyness. And we will come together and we'll, whenever we're not working, we'll have the best time ever because it's our time to de-stress and to not think about anything work-related. So when I think about all of those traits, it probably is painting a picture of a businessman or someone who loves travelling and can travel the world with me. But I don't think I'm asking for a lot. I really don't. Probably an older guy, to be honest as well. I think there's a lot of immature men who will not be able to handle me.

• 51:30Maggie Sellers Reum?

  Do you want a guy that's watched your social media to lie about it? Or to tell you, like, I actually know a lot about you?

• 51:35Speaker 02

  I would, I would appreciate them to just tell me, to be honest. If they ask me what I do, I'll be very top-line. I just have an electronic business, do a bit of content. But I wouldn't, I wouldn't tell them my name. I wouldn't say Milly Goldsmith. I'll always say Amelia Goldsmith, so in hope that they won't find me. But again, it's a really weird thing to navigate because I don't know if they're dating me for me or if they're dating me because they love that attention online. Or if they, I mean, I've got, I've got many business pitches on dates, which is a no-go for me.

• 52:07Maggie Sellers Reum?

  Like, for people to, you would invest in their company?

• 52:09Speaker 02

  Well, or, or they think, like, what should I do for this business? What do you think I should do? And although it's amazing, I'm just like, that's, it's not great for the first date. I don't know what your intentions are here. So I'm trying to, yeah, read the room in a fair way. But honestly, I have to just try and, like, own it and be confident. I think as soon as I show them that I'm a little bit nervous about my job, it might come across like I'm judging myself and then it might open them to judge myself in a way. So I just try and be as confident as I can and just sort of own it.

• 52:39Maggie Sellers Reum?

  Has Henry ever introduced you to someone to go on a date?

• 52:41Speaker 02

  No.

• 52:42Maggie Sellers Reum?

  Henry, you better watch this.

• 52:44Speaker 02

  I do ask him, but I think some of his friends, I just love it, no.

• 52:47Maggie Sellers Reum?

  They're a no for you. Yeah, you need a little bit older.

• 52:49Speaker 02

  Yeah, I think I need a little bit.

• 52:50Maggie Sellers Reum?

  What are some big red flags on a date where if, like, a woman's listening to this and she feels like she's settling, she should walk away?

• 52:56Speaker 02

  Let's think about it. A guy who just doesn't support you, who is jealous, who doesn't, yeah, big you up, who isn't your number one fan, that's number one red flag, a hundred percent. If they don't have any hobbies, to be honest. I think if they're purely work-driven, then, and that's all, that's all their personality is, I think there's not much going for them. You don't want to baby a man, you don't want to, you know, have to mother them. So I say that's another red flag. I also think, I mean, the obvious ones, like any guy who doesn't give you any time of day, who isn't, you know, doesn't text you frequently or isn't checking up on you. Or, I mean, it depends what your love language is. Like, I really appreciate someone who just gives me their time of day

• 53:40Speaker 02

  or just gives me thoughtful things, whether it's, like, getting me a coffee whenever I didn't think about it or just helping convenience my life a bit more. That's what I really value. So it's just that, that extra thought that I really value. So I think a guy who isn't doing that, I don't think I can really align with.

• 53:59Maggie Sellers Reum?

  What about, like, first date red flags?

• 54:01Speaker 02

  Anyone who's rude to staff, absolutely no-go. Anyone who doesn't really ask many questions, always talks about themselves. I think that's a sign of a narcissist, I've heard through many podcasts. So that's an early, yeah, big red flag. I think just someone who's just very arrogant. I really don't like arrogance in a guy. Like I said, like, I am very picky, so I'm actually trying to learn to not read into too much and just be very open-minded and not take the first date as the be-all and end-all. Like, I really want to give guys a chance. So I think a red flag would be if they don't want to go on a second date, to be honest.

• 54:35Maggie Sellers Reum?

  I love you.

• 54:36Speaker 02

  That'd be a red flag.

• 54:37Maggie Sellers Reum?

  Okay, Milly Goldsmith, is there anything else that we haven't talked about that you would be sad to leave the set of Hot from Red if we didn't?

• 54:44Speaker 02

  It's not normal to know what you want to do in your life. You have to trial so many different things in order to find what clicks with you. It has kind of worked in my favour. It's been very sort of easy with the way that my career's progressed. And I'm very, like, aware of how lucky I am with that. And if I, if that hadn't gone about, then I would, I would still be doing what I'm doing today, which is just trying anything, trying absolutely anything, whether you have no experience or whether you have no knowledge in what you're doing. The best way to learn is to just try and to ask people and to meet as many people as you, you can, have conversations with strangers and just put yourself out there. I think being like this entrepreneur and this businesswoman now, like, I've really learnt that getting in front of as many people as possible is so valuable.

• 55:30Speaker 02

  And it's a lot about who you know as well.

• 55:32Maggie Sellers Reum?

  Do you believe that saying now that your net worth is your network?

• 55:35Speaker 02

  Yeah, I do. I, I think from, from what I've seen, from Henry's side as well, like, Henry knows so many people.

• 55:45Speaker 02

  And how we've built Salt and how we've bootstrapped it all is, is a lot through the network that we've got, through asking people, like, with the Billboard. We, we know people who run a Billboard company or we know people who, like, Simon Squibb, like, he knows people. So it's, it's a lot about who you know, for sure. And that's one thing I didn't know about the, the business world is kind of how reliant it is on that. And so I think people can really take advantage of that. I think everyone can, can meet as many people as possible, whether it's through a DM, a phone call, a LinkedIn message, like, everyone has access to everyone. So really take advantage of that.

• 56:19Maggie Sellers Reum?

  With that access, what is something that breaks through the messages that would actually get you to respond or take the time to, like, share a really differentiated piece of advice when you are so inundated with someone that's busy?

• 56:31Speaker 02

  I think anything that's just easy, makes my life easy. So whether it's a video, for example, or whether it's something creative, like someone sending a personalised letter that is, it's very personal to me. And I don't know, say, someone sent me a letter about, you know, I hope you had a lovely festival, watch your content, blah, blah, blah. Would love to help you out on maybe your next outfits. Or say if it's like a phone charger, I would love to build you a personalised bespoke phone charger that can, you know, make your life so much easier in X, Y, Z. Like, it's always about making my life easier, I think, for me. So, yeah, I'm always looking for creativity. I'm always looking for people who just know me. I don't want to have to ask many questions.

• 57:16Speaker 02

  And I want to just, yeah, I want to be able to just say yes there and then and, and meet up for a coffee.

• 57:22Maggie Sellers Reum?

  Okay, Milly Goldsmith, let's do some fun rapid fire.

• 57:24Speaker 02

  Perfect.

• 57:25Maggie Sellers Reum?

  What is the last thing you put on your credit card?

• 57:27Speaker 02

  I think it was my food shop.

• 57:28Maggie Sellers Reum?

  Love?

• 57:29Speaker 02

  Yeah, my Emanus food shop.

• 57:31Maggie Sellers Reum?

  What is the most expensive last thing you put on your credit card?

• 57:35Speaker 02

  It was my rent count.

• 57:36Maggie Sellers Reum?

  Yeah.

• 57:36Speaker 02

  Yeah.

• 57:37Maggie Sellers Reum?

  Love that. Okay, worst place for a first date?

• 57:40Speaker 02

  The worst place for a first date, oh my gosh, a dingy pub.

• 57:45Maggie Sellers Reum?

  What is the best first message a guy can send on a dating app?

• 57:48Speaker 02

  Oh, something witty and fun and sarcastic. I love sarcasm. Anything that is kind of self-deprecating.

• 57:56Maggie Sellers Reum?

  Okay, love. I can grant you one wish, Joe and the Juice carry salt tomorrow or you meet your husband tomorrow?

• 58:03Speaker 02

  I meet my husband tomorrow. Yeah, I'm gonna do it. I got that wish.

• 58:07Maggie Sellers Reum?

  Love. What are you more nervous for? A first date or a big pitch meeting for Salt?

• 58:12Speaker 02

  A big pitch meeting for Salt.

• 58:13Maggie Sellers Reum?

  Would you rather be misunderstood or judged?

• 58:16Speaker 02

  Misunderstood. No, judged. I really, being misunderstood is like a really hard feeling for me to just sit with. I really, really don't like being misunderstood. But being judged, I can deal with because if I'm not judging myself, it's fine. That's what matters.

• 58:31Maggie Sellers Reum?

  If you had to title this season of your life, what would it be called?

• 58:34Speaker 02

  This is only just the beginning.

• 58:35Maggie Sellers Reum?

  Love that.

• 58:36Speaker 02

  Yeah.

• 58:37Maggie Sellers Reum?

  You are such a reindeer. You take a long time to think.

• 58:40Speaker 02

  Just rip it off.

• 58:42Maggie Sellers Reum?

  Okay, and if you had to tell yourself one HSR love note for the rest of your life, what would it be?

• 58:46Speaker 02

  You know what I love, which I always say to myself every day, is, because I'm very decisive, I'll always say, ready is not a feeling, it's a decision. And so if there's anything that I'm trying to decide on or, like, even with, with this podcast, I did not feel ready to come on. I was like, oh my God, I'm not ready. I like, give me a few more years and I'll, I'll come back with, like, a load of knowledge under my belt. So does that count?

• 59:07Maggie Sellers Reum?

  Yeah, I love that.

• 59:08Speaker 02

  Yeah, that's what I say.

• 59:09Maggie Sellers Reum?

  Okay, Milly Goldsmith, where can people find you and how can HSR help you?

• 59:13Speaker 02

  You can find me on Instagram, TikTok, Milly Goldsmith or Drink Salt. You can also find my book on Amazon, Waterstones, Kindle, Apple Books, Spotify, called Things I Tell My Notes App. And HSR could help me by getting salt in America.

• 59:32Maggie Sellers Reum?

  Love that.

• 59:33Speaker 02

  We'll welcome that.

• 59:34Maggie Sellers Reum?

  People that are listening to this, then we can try to find a way. Do you have, like, a dream list of retailers to go into?

• 59:39Speaker 02

  I mean, Whole Foods would be amazing. Then Caffey, I mean, Joe and the Juice would be amazing. Like, gyms, Equinox, just take over the world. Let's do it.

• 59:47Maggie Sellers Reum?

  Love it. Millie Goldsmith, thank you so much for coming on. We love you.

• 59:50Speaker 02

  Love you, thank you.

• 1:00:02Maggie Sellers Reum?

  If you're starting a business, there are certain things that are so fun to think about. Y'all know I love a mood board, so everything that relates to the creative, the name, the brand, the website, the vision board. But then there are the things that make you pause and ask, am I even doing this correctly? Or do I even want to be doing this? Like forming your business, getting the right documents, keeping your personal information private. This is where our sponsor, Northwest Registered Agent, is so helpful. They're a one-stop shop for founders who want to launch and legitimise their business without turning it into a giant admin spiral. They help you form an LLC or a corporation, act as your registered agent and give you tools like a business address, operating agreement, website, phone number, professional email and free guides.

• 1:00:45Maggie Sellers Reum?

  They also have real corporate guides who know your local laws. Visit northwestregisteredagent.com/hsrfree and start using free resources to build something amazing. Get more with Northwest Registered Agent at northwestregisteredagent.com/hsrfree.

• 1:01:06Speaker 05

  Whenever fall comes back around, it always feels like a fresh start. This year, I've been layering in some styles from the new Lululemon fall drop because the weather is shifting and I find I have to be ready for the entire day and not just one part of it. Lululemon's fall line has some really versatile transitional pieces so I can just wake up, throw on a matching set, add a jacket or a fleece and head out, knowing that I'll feel comfortable enough to go wherever the day takes me. Check out the new fall arrivals in-store and online now at lululemon.com.