Top 12 Things to See and Do at Equip Expo 2025

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• 0:00Speaker 00

  This episode is brought to you by Motive. Growing a landscaping company means more trucks, more trailers and more equipment and more revenue doesn't always mean more profit. Motive gives you one platform to see where your vehicles and equipment are, cut idle time and fuel waste and protect your crews with AI dash cams. Motive customers report 20% annual savings on maintenance and fuel. See what it could do for your business at gomotive.com. Again, that's gomotive.com.

• 0:31Speaker 01

  Hello and welcome to the Green Industry Podcast, your go-to guide for building a more profitable and thriving lawn care and landscaping business. Your host, Paul Jameson, is the author of five bestselling books, including Cut That Grass and Make That Cash and his latest, Level Up Your Money, all available on Amazon and Audible. Now get ready for more expert insights and practical strategies to boost your business and level up your life. Here's Paul Jamison.

• 1:07Speaker 00

  Welcome back to the Green Industry Podcast. This is a show to help you take your lawn care business and your life to the next level. Topic of today's program is the top 12 things to see and do at Equip Expo 2025. This email came across my inbox this morning, actually, and I was reading through it and I was like, oh, you know what? This is pretty good. I'm going to share it with you. And by now you've probably been hearing me talk about this Equip Expo and that's because I personally attend this trade show every year and have since 2017. And back then, the trade show was actually called GIE plus Expo.

• 1:50Speaker 00

  A few years ago, they had a changing of the guards and now the new. Name of the show, same show, just had to change the name for some reasons. It's now called Equip Expo. So it's basically about 27,000 folks who are in the landscaping space, lawn care business space, and all the latest and greatest lawn mowers and power equipment and the supplemental parts of running a business like Horizon 360 will be there, which is the CRM that Toro has and companies like that as well that offer softwares and technologies and all of that, they're all there. So I, I'm not the best at keeping secrets, but I do, you know, honor integrity.

• 2:35Speaker 00

  And so I've signed some, well, long story short, I know some products that are going to be there that you'll find out about on, you know, October 22nd, when they opened the show doors, but some pretty cool new stuff coming, like really cool stuff.

• 2:50Speaker 00

  So anyway, I don't know why, well, I know why they tell me, but they tell me and then they like, but you can't say nothing. So I was like, well, why'd you tell me? But okay. But anyway, the new, the latest and greatest will be at the show. So let's dive into the top 12 things to see and do in Louisville, Kentucky, October 21st through 24th at this year's 2025 edition of the Equip Expo. Number one, and I didn't write this list. I got this in the email today, straight from Equip Expo. This is their list. I'm going to give my honest feedback of their list. Number one, they said is the keynote speech presented by Crest Commercial. This will feature Jesse Cole. You've probably seen this fella.

• 3:30Speaker 00

  He wears a yellow suit and he is the founder of a baseball team called the Savannah Bananas. Savannah Bananas. Say that 10 times Savannah Bananas. So they play baseball, but they do it more with like an entertainment twist to it. So I've seen some of their highlights on Instagram, but what fascinates me about Savannah Bananas, you might say, what does a baseball team have to do with my lawn care business, Paul? Well, what this baseball team has done. And why you should care is that they pack out stadiums. I'm talking NFL stadiums. They came down here to Tampa Bay, to our Buccaneers football stadium, packed the thing

• 4:11Speaker 00

  out, like sold out, absolutely sold the sucker out. And they do this across the country. And they've done it through what's called brand building. So you have a lawn care business. You are, your lawn care business, whether you're aware of it or not, it's a brand. So how can you brand build your business where there's a demand for your services? Cause there's a demand to see the Savannah Bananas baseball team. And the reason I know this is the day after they were in Tampa Bay, I was flying to an event in San Antonio, Texas. And the sweet family, they might've had like some friends and cousins and everything with them, but they, there's anyways, it was the mom and dad, and then there's a whole

• 4:56Speaker 00

  bunch of kids, but I'm not sure if all the kids were their kids, but they might've been like bringing, it looked like the sun, just without going into all details, like you kind of like, okay, they all look the same, except these people look way different. I was assuming like some of their sons had bring some of their friends or whatever, but there was a big old group of people. And I sat next to them on their plane. And I was like, well, you know, what were you guys doing in Tampa? Thinking they were like, oh, we went, you know, we went to your beautiful Gulf Coast beaches. Like, oh no, we, we actually flew in from Texas to see the Savannah Bananas baseball team. I was like, you flew all the way from Texas to Florida to watch a baseball game? And they're like, it was awesome. And they were telling us all about it. And like the little kids, I mean, these kids are like

• 5:37Speaker 00

  eight, nine, 10, 11, 12 years old. And there's like, they were just, you know, way more better than I guess going and watching the Texas Rangers or Houston Astros or whatever. So my point is, there's baseball games all over the country. Right? I'm a Cleveland Guardians fan, Cleveland Indians fan, right? Maybe you're a Pittsburgh Pirates fan. All right, I feel the pain. But my point is, why are people flying across the country to watch this baseball team? It's because Jesse Cole has built a brand. He's going to be the keynote speaker at this year's Equip Expo. That's going to be, well, I already knew the room's going to be packed out, but that's going to be something that's a very good job on Equip Expo this year,

• 6:18Speaker 00

  bringing in Jesse Cole. I think that brand building component that he'll share, there'll be something of value in there for you. So, and this is completely free with your Equip Expo ticket. Oh yeah, by the way, if you haven't got your Equip Expo ticket yet, you can save half off your tickets when you're getting your Equip Expo ticket by using the promo code PAUL. So I'll mention that now because you're probably listening like, oh, I gotta go to this Equip Expo. And you go and get your ticket, and then I share it at the end of the episode that you can get half off your ticket with promo code PAUL. And then you're like, dude, I just bought my ticket for full price. Why didn't you tell me sooner? Well, there you go. I just told you sooner. If you are going to go to the Equip Expo, you can save 50% off your tickets if you get them now. And when it says promotional code on the registration there, just type in my name, Paul. All right, number two, woo wee. I said

• 7:03Speaker 00

  top 12, and we're already, all right, I gotta get scootin' here. Jesse Cole got me all fired up about brand building because that's something I'm obsessed with. It's something I, right, the Green Industry Podcast, I'm trying to build a brand. When you see Green Industry Podcast came out the new episode where your little index finger wants to hit play, right? Because I've added value to your business. I'm building a brand. You're building a brand. When somebody sees your truck drive by in the neighborhood, they're like, oh, I want them to be my long guy, right? Or long gal, etc., etc. Outdoor power, outdoor demo yard, number two, let's move on. Outdoor demo yard. So at the EquipX, when I was actually just talking to a friend of mine this morning,

• 7:45Speaker 00

  and they're not even in the lawn care industry, but I was telling them all about Equip. And they're in another industry, but I was like, dude, it's the sixth largest trade show in the country. And there's this indoor, there's like a thousand exhibitors, nearly a thousand exhibitors indoors. And then outdoors, they have 30 acres outside the Kentucky Exposition Center where you can do hands-on testing. So you can drive, you can mow, I mean, you can chop big trench, yada, yada, yada. Basically, every form of outdoor power equipment from the mowers to the larger machineries for more landscape work, your power equipment,

• 8:25Speaker 00

  all that stuff is out there, over 30 acres. Navigating out there is like you need a map. I remember one year I was out there looking for one company and we had made an agreement, I was going to make a video for this one company. So they're like, yeah, just come outside and make the video for us. And we hadn't agreed upon time. And they're texting me like, hey, I'm here waiting. And you know, it was raining. And I was like, all right, I'm just leaving indoors. I'll be there. It took me like an hour and a half to find him. I'm walking out there. I'm walking around out there in the rain. And I'm like, where are you? Like, it's 30 acres is a lot. Like, you don't, you don't think about it. But like, 30 acres is a lot. So anyway, I was out there for a long time trying to find this one company. And eventually I found him and made a bigger video for him. But

• 9:09Speaker 00

  the, the hands-on opportunities outside is if you're thinking about exploring what's new in the industry, inside, it's all shiny and new. And, and you know, it's got lights on it. And the, the usually the product developers inside there, you know, wear nice clothes and everything. But you can go outside and you can actually try these new pieces of equipment, get dusty, get dirty, use it, get your hands on it, literally, and enjoy the outdoors. So very cool. And I've been plotting and scheming my, my route this year at Equip Expo. You might would say your route. Well, I have a plan before

• 9:51Speaker 00

  I go in, like, and it's all scheduled out. So I'm trying to like, figure out my outdoor demo plan. But I will say, bring shoes you don't mind getting dirty. One year, it was very muddy out there. One year, it was very dusty and dry out there. No matter what the weather is, it's like your shoes aren't gonna come back squeaky clean. By walking around 30 acres of of outdoor hands-on testing lawn equipment. So just wear tennis shoes that don't smell bad. I don't want to, I don't want to be in an elevator with in your shoe smell. But um, I, I, no, they're literally Mr. Producer. Yesterday I washed my shoes. So I throw them in the wash machine and I try to do it. Why not too many of my neighbors around?

• 10:33Speaker 00

  Cause it makes, it's, it sounds like, you know, thump, pump. I mean, it's just like, um, like the, the noise my washing machine makes when my shoes are just banging around in there. It's so loud, but they come out and they're, they're very, I mean, look at them. Look, they look brand new, don't they? Brand new. I've had these for probably two years.

• 10:55Speaker 00

  Hashtag not sponsored. These are HOKAs, but they're very comfortable. But look how clean those are. Yeah, I just threw them in and I use my, my dish or my laundry detergent and look at, I mean, they literally look brand new. So anyway, I, I don't like when people's shoes smell. So that was my point. My shoes smell good and they're, they're very clean. I have this OxiClean laundry detergent that smells so good. So anyway, um, my point is if I wore these shoes right here to equip, which I actually might, because they're so comfortable. I'd have to wash them when I came home, just me, because they, they would get very, very dirty. So I'll just leave that there. Let's go quickly through, uh, two of 12. Uh, well, now, Mr. Producer, what about part two?

• 11:39Speaker 00

  I, this happens all the time. We, we, we have a plan like, hey, this podcast is going to come out this day, then that one. And then we get the recording and then we only get half of it done. Let's try to get through here. Next, number three, expanded UTV test track. So the, um, UTV test track is now even, uh, larger than it was before. And, um, they've made some additions to that. Number four, the tree care, uh, that happens indoors in the arena, uh, which is in a, like it's a basketball arena called Freedom Hall.

• 12:16Speaker 00

  And if you're in arborist stuff, they have like very high skilled trainings from arborist professionals who will do demos. They have those bucket truck things that, you know, lift up to the tree. So they'll do instructional stuff on how to do this stuff. They have giveaways. They do, um, just, you know, they, they spotlight tree care. So everything around tree care from the equipment to the how to's of like actually how to do it the right way. So if you're interested in arbor work, tree care work, that is included in your ticket if you go to the Freedom Hall. Number five is the welcome reception Tuesday evening at Churchill Downs. That is the kickoff

• 13:01Speaker 00

  party for Equip Expo at the legendary home of the Kentucky Derby. Before that, there's the pre kickoff party Mitchell Gordy does at Merle's Whiskey Kitchen. I'm going to actually have him, Mr. Producer, if you want to put that on the notes there to reach out to Mitchell Gordy, we got to get him on the program here and have him tell us more about his meetup at Merle's. But um, he'll be doing that, I think, starts at 3pm on Tuesday afternoon. So if you get in town on Tuesday afternoon, there's stuff to do. Hit up Merle's Whiskey Kitchen with Mitchell Gordy there. And then in the evening, the welcome reception at Churchill Downs. There's Pro Talk

• 13:40Speaker 00

  Series. Those are Ted style educational talks throughout the event. And then there is number seven, Wednesday night block party at Fourth Street Live. So Wednesday night, after the trade show, a lot of folks go to downtown Louisville to a street that's called Fourth Street. What's interesting about Fourth Street is they built a canopy over the street. So if for whatever reason, there would be weather issues, rain, wind, things of that nature, even though you're

• 14:21Speaker 00

  outside on a street, you're under a canopy. So it's a very unique, actually, I don't think I've ever seen it in any other city I've been to. It's very, very interesting. And then they do have a concert going on on the street. It's like a block party. I'm going to be in bed, Lord willing. All right. I, I don't know.

• 14:44Speaker 00

  Maybe I'll walk down 4th Street like real quick to go to the Chipotle to get something to eat. There's a Chipotle down there that I grabbed dinner at last year and then people are like, wow, you're on 4th Street. What are you doing? I was like, I'm walking to Chipotle. I'm getting my dinner. I'm going to bed. I like to go to bed early. But uh, for your information,

• 15:04Speaker 00

  that Wednesday night block party is happening. Ah, number eight, new product showcase is happening in the west wing of the Equip Expo this year. So the south wing is like the main part. Then you got Freedom Hall, then you got the outdoor 30 acres and they've been, um, the show's just been expanding and expanding and expanding. So, south wing is like the main part. The outdoor spot, the 30 acres outdoor, I would say is the second main part. And now there's really been a resurgence or like growth and increase of how much action is going on in the west wing. So, there's, there's even more vendors and I personally have

• 15:46Speaker 00

  friends that have like Bot Boost that will be located there in the west wing. So they're really building out that whole other part of this gigantic place they call the Kentucky Exposition Center. Number nine, again, I did not write this list. The top 12 things to see and do, this is the list I got in my email from Equip Expo. So my list would vary slightly from their list. I'm just reading their list, which they put the Mulligan's 5K Fun Run and Walk on Wednesday morning. So, I don't know how y'all who run, there's a fellow I have named, a friend of mine, Pete Ciati, this guy runs in these things. It ain't fun to me, running. I'm a walker. I don't mind walking. But uh, it says

• 16:27Speaker 00

  Mulligan's 5K Fun Run. So, y'all are a different breed that think running is fun. But hey, to each its own, as they say. I uh, I, and I have other commitments that morning, so I'm not going to be doing it. But uh, I like walking. Yeah, that is a good point, Mr. Producer. The, the, they do have the number one and I, I had a big, well, They had a, they had a, they had a, they had a poll, P O L, poll where you, you voted for the best river walk in the United States of America in Louisville one. So I live in Tampa now, though, and we're ranked number two. So, and our river walk's amazing. You're walking

• 17:10Speaker 00

  down it, you see cruise ships, Carnival, Royal Caribbean, they, they, they both park right there on the river, at the end of the river walk. You see downtown Tampa, you see out into the Tampa Bay. Our river walk here, I, I like walking the river walk in Tampa, but they have the number one, numero uno, river walk in downtown Louisville. So, the 5K will be alongside the world renowned Louisville River Walk. There is the Taste Equip Reserve 42 Backyard Blend Bourbon. I don't drink bourbon, but if that's your thing, uh, it's

• 17:52Speaker 00

  gonna be in the Louisville Tourism booth on Wednesday from three to five. Triple gold winner. Anyway, I don't drink. I don't, I don't, I don't even want to promote that stuff. I, um, I've seen it negatively affect family members' lives really bad. And it's like, uh, I ain't even gonna take a little sippy sip of that stuff, because I've seen it ruin people's lives. Moving right along, number 11. Big and Rich, uh, is doing a concert with Gretchen Wilson. Never heard of her. I have heard of Big and Rich. Um, and that is going to be Thursday night at the Kentucky International Center. So the Kentucky International

• 18:33Speaker 00

  Convention Center is nicknamed KICK, Kentucky International Convention Center. That's in downtown Louisville, and that's where the concert will be Thursday night, which is different from the Kentucky Exposition Center, where the trade show is Wednesday, Thursday, Friday. So there's two different main venues. The main, main venue is the Kentucky Acquisition Center. That's about six or seven miles down the road from the downtown Louisville and then downtown Louisville on Thursday night, the Kentucky International Convention Center, there'll be a big and rich concert. And in that same venue, kind of pre-concert, my friend Naylor Talia Pharaoh is hosting the rally where some social media influencers are going to be hanging out and people are just going to be

• 19:18Speaker 00

  hanging out, relaxing after a fun day at the trade show at the Kentucky International Convention Center. Last but not least, the Creator Space is happening this year. Our friends at Echo Social Media Patio are going to be there. My friend Naylor Talia Pharaoh is hosting the Pod Row. There'll be a lineup of pod, podcasting booths. People will be podcasting at the Creator Space where you can meet more influencers. You can, you know, watch them podcast. Who knows? Maybe even hop on a podcast if, if, you know, there's a podcaster who needs someone to interview. You never, you never know. And then last but not least, the morning show at Expo. That's going to be happening Thursday morning at 8:00 a.m.

• 20:02Speaker 00

  in room B103 on Thursday, October 23rd. We're going to be podcasting live powered by our friends at Relco who also powers our podcast. Kohler Engines is now Relco. They're going to be sponsoring that event. So we'll have some really good donuts for you there, some coffee and coffee. If you're from New York, coffee from eight. Did I say that right? Coffee. We're going to have some coffee, some donuts for you. Okay, Mr. Producer should never do that again. Hey, I, I, you know, oh, man. All right. Yeah, that's a good point, Mr. Producer. Cut. You can't put that on the show.

• 20:40Speaker 00

  Edit that out. You gotta behave, sir. All right. The morning show at Expo will be on Thursday, October 23rd. Oh, man, you gotta, you gotta edit that out, Mr. Producer. Oh, man. All right. Thursday morning. Let me get it together here. October 23rd, I'll be doing a live podcast from room B103. You're invited. I'm going to be interviewing Jeremy Towboy. He runs a, I don't even know, it's $12 million a year lawn care landscaping business in Atlanta, in Alpharetta specifically. Well, that's where their shop is, but they, they service all of Atlanta. I'm gonna be interviewing him and it's gonna be an awesome time. So swing on by the

• 21:24Speaker 00

  morning show where we do a podcast live, our one and only live podcast of the year. We do that at the Equip Expo, it's called The Morning Show. It's from 8 a.m. to 9:30 a.m. Naylor Tally Pharoah, Caleb Allman, Cornell Mack, Stan Genetic, myself, Jeremy Talboy. We're gonna be a part of that live podcast there. So, all right, I know I said it earlier in the program, so hopefully I save someone half off their ticket. But if you're gonna be like, you know what, Paul, I gotta get my rear end to Equip Expo, just make sure you save half off your ticket by using the promo code PAUL when you get your ticket. The registration link is in today's show notes. And then as you're filling it out, it says promotional code, type in my name, Paul, and you'll get half off. And hopefully, I'll see you soon in Louisville, Kentucky for Equip Expo 2025.

• 22:24Speaker 01

  Hey, it's Marty, producer of the Green Industry Podcast. This episode is over, but check the episode notes for links to products and services that you heard about during the episode. And thanks for listening.