Your Laziness is Trying to Tell You Something.

In this episode of The GaryVee Audio Experience, I sit down with Jimmy, an Uber and Lyft driver from Alabama who won a spot on the podcast through my texting platform, to talk about the flip life, travel photography, and what it means to actually be happy in your career. I share why I think laziness is a signal, not a flaw. I also discuss document versus create, the 100 pieces of content a day framework, and why the execution always makes the name. You'll learn about: • Why Laziness Is A Diagnostic • Document Versus Create • Building A Personal Brand Through Photography • The Flip Life And Uber Combo • Happiness As The Real Win

• 0:05Speaker 00

  Hey everybody, welcome to a very special episode of the podcast. My friend Jimmy is here. We've met for a hundredth of a second, so we're going right into this. Cause I'm excited about this. Jimmy, I think this is gonna be really fun for everybody. Please tell everybody why the fuck you are here. And more importantly, actually, what I'm actually asking Jimmy is how did you get here? Remind everybody on the opportunity.

• 0:26Speaker 01

  Um, I answered the, um, the giveaway that you had on the text platform.

• 0:31Speaker 00

  Um, went onto Twitter, used the hashtag, um, explained, you know, I think there was a little bit about like,

• 0:38Speaker 01

  you know, why do you want to be on the podcast?

• 0:41Speaker 00

  Yep.

• 0:41Speaker 01

  Um, I got a question on the Ask Gary Vee Show, shit, three years ago. Um, been doing a little bit of stuff, but not like really going hard at it, you know, like I should be. Um, and I just put my story out there a little bit.

• 0:57Speaker 00

  Let me frame it up, cause I'm gonna let you take over from here. Everybody who's listening, the reason this podcast is fun for me is, obviously I've started doing a lot of text messaging on this platform called Community that I'm using. And a couple of things, one, yes, it's me. Every single text, every single time you get a reply, it's always me.

• 1:14Speaker 01

  I believe you.

• 1:15Speaker 00

  Thank you. That's why I'm using audio and video. So for everybody who's wondering, it's always me. Obviously, I'm putting out stuff, uh, you know, every day, every other day, every couple of days. But what I'm obsessed with is if I'm gonna put out, hey, watch D-Rock's new movie, or hey, sign up for Wine Text. If I'm gonna be in the right hook on a text, I think unlike social, I need to be very careful there. You know, it's a very special place, your phone numbers. So I'm obsessed with bringing value. So I've decided that for everybody who's signed up for my text messaging platform, it's gonna be the place where I create access. Five minute FaceTimes, flying people in, we had the group. Have we aired the one with the three people that won the last thing? Not yet.

• 1:56Speaker 00

  So by the time you listen to this, you've already heard the podcast with the three people that were chosen. Now Jimmy's here, he was chosen. I'm gonna continue to use that platform as a way to get the ultimate thing. In a world where I put out all my content for free, the only thing left is time with me. And I've decided to make my texting the most important, like a really important platform. I'm gonna use that platform as really the place to get to me. Dinner's with me, hanging out with me, and Jimmy getting the ultimate, which is being a guest on my podcast with me. So I pushed out a thing. I always like to put it on Twitter because it's easy for me to find, it's fun to watch it get trending, and it's been a lot of fun, and I know a lot of you have done that. This one was to be a podcast guest, tell me why you should.

• 2:41Speaker 00

  Many catch my eye, many are worth it, and then serendipity and luck and life takes over, and that's how we got Jimmy here. So Jimmy, what, tell us, before you tell us more about you, and then the rest of the floor is gonna be yours, you're gonna ask questions, I'm gonna answer them. But before we get that, you're on my text platform. A, how long, answer a couple of questions. How long have you been consuming my content?

• 3:01Speaker 02

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• 3:15Speaker 01

  Um, almost as long as you've been putting it out.

• 3:19Speaker 00

  From a bit, so?

• 3:20Speaker 01

  09.

• 3:21Speaker 00

  09, so when I kind of started making business.

• 3:25Speaker 01

  The first, the first.

• 3:26Speaker 00

  When's the first time you saw me?

• 3:27Speaker 01

  Um, I went, I went into this for about 45 minutes the other day to try to figure it out. The first, oldest video that I can remember seeing of you was a video that you did with Chris Perillo around 2009.

• 3:40Speaker 00

  When I was live with him on Ustream.

• 3:42Speaker 01

  Yeah. So I remember, I-

• 3:44Speaker 00

  Ready for this? Talk about doing things for free, for, Chris Perillo had a huge Ustream show, I believed in live.

• 3:51Speaker 01

  Yeah.

• 3:51Speaker 00

  And he was an awesome dude, really in the tech culture. I'd really gone headfirst, Dignation and Kevin Rose and those guys. Perillo, Leo Laporte, that whole scene.

• 4:00Speaker 01

  And, and, and I, I struggled, I, I, I didn't struggle, I didn't struggle with you. My, it's funny because I laugh.

• 4:08Speaker 00

  Everyone else.

• 4:09Speaker 01

  Everyone in my inner circle struggled with you. Like, you know, my, a little bit of my family, my dad was like, this guy's full of shit, he's trying to sell books, he's trying to, you know. You know, um, and I was like, man, it just makes a lot of sense, you know, and, and, um, I was just getting out of a business that I was in for a long time. And so I was burnt out with that, so I wasn't using it for that, but I was doing.

• 4:34Speaker 00

  It just clicked for you, right?

• 4:35Speaker 01

  Right, like, I, I.

• 4:36Speaker 00

  And you were a techie, you were into the tech scene, because to know Perillo's Ustream back then, like, what people don't understand about.

• 4:41Speaker 01

  I just liked Perillo.

• 4:42Speaker 00

  He's awesome, he's super fun to like.

• 4:43Speaker 01

  I just liked Chris.

• 4:44Speaker 00

  But were you techie at that point, did you know what Twitter was, like?

• 4:47Speaker 01

  Yes.

• 4:48Speaker 00

  You have to understand, Jimmy, you may take this for granted, a lot of people didn't, people didn't know Ustream existed, people didn't know Twitter existed.

• 4:55Speaker 01

  Yeah, I was working for Texas Roadhouse, uh, in two thousand nine, two thousand ten, went to the manager, said, hey, you know, if I could, I could run a little bit of social, the Twitter for the restaurant. They had to like email corporate and get approval and like, what's Twitter?

• 5:11Speaker 00

  Yeah.

• 5:11Speaker 01

  And, like, you know?

• 5:13Speaker 00

  Yeah.

• 5:13Speaker 01

  And, um, and I ended up doing it, um, long story short, if I could tell it for like forty seconds. Like, this was probably two thousand eleven, two thousand twelve, I was working. I don't want to mention any names because I don't want to throw the, throw the company under the bus. I was working at a.

• 5:29Speaker 00

  Shitty company?

• 5:30Speaker 01

  Shitty, the good company, but ran by shitty people.

• 5:33Speaker 00

  Okay, got it.

• 5:34Speaker 01

  Um. Long story short, they served coffee and donuts.

• 5:40Speaker 00

  Jimmy, I like you already, keep going.

• 5:42Speaker 01

  They, uh, so basically, I'm sorry, I'm just kind of nervous.

• 5:46Speaker 00

  Don't be nervous.

• 5:46Speaker 01

  Basically, I had a customer come in, I was running social for the company. And I knew about the location, this was two thousand ten.

• 5:53Speaker 00

  Keep going.

• 5:54Speaker 01

  And I knew about location, search on Twitter, used to search our location for Dunkin' Donuts. Literally found a customer that had a bad experience. Exactly what you said, I I mean, when I was learning your stuff, when I was learning your stuff, it was I drove the wine to the customer from Wine Library. Reached out to this lady on Twitter that said she had a really bad experience. I said, I'm the manager at the store. Where you came, come in, your breakfast is on me tomorrow. I just want to show we're sorry. I literally gave this lady a sandwich and a coffee. And I thought the owners were gonna fire me. Like, they were they were so pissed that I gave this lady something for free.

• 6:33Speaker 00

  That's wild.

• 6:34Speaker 01

  Like, and, you know, and, and long story short, I didn't run social anymore for the, for the, for the restaurant. Um, and it was just, you know, um, I just knew of it. I, I just knew it was a thing. It was, um, I think a little bit after that, you came out, it may have been around that time, you came out with like, thank you economy. And I was like, man, this shit just makes sense. Like, like, this is how a business should be ran.

• 6:58Speaker 00

  A hundred thousand percent.

• 7:00Speaker 01

  And

• 7:01Speaker 00

  We're still not there, Jimmy.

• 7:01Speaker 01

  I don't think the world had the infrastructure to even really

• 7:06Speaker 00

  Understand it.

• 7:07Speaker 01

  Run it like that at scale, you know? Um, and so, um,

• 7:11Speaker 00

  Let's bounce, let's bounce around. This is fun. Let's go back to the present, real quick. You see the text. You, you do your thing. How do you find out that you won?

• 7:22Speaker 01

  Oh, the, the

• 7:23Speaker 00

  Yeah.

• 7:24Speaker 01

  So I literally fell asleep.

• 7:28Speaker 00

  This is better than I could have imagined. That was literally my dream beginning to ascend.

• 7:32Speaker 01

  It was one of those things like, I mean, you guys know, like, when you enter a contest, you know, five minutes goes by and you're like, I ain't gonna friggin' win. There's like

• 7:38Speaker 00

  A hundred percent.

• 7:39Speaker 01

  Four thousand people enter, you know? And I'm sitting there and I was just on like Instagram and Twitter. I went back to Twitter, was looking at, you know? And, uh, you know, all the tweets are like, oh, Gary fell asleep on us and this and that, and, you know, and I'm sitting there watching like, I don't know.

• 7:52Speaker 00

  Oh, right, right. That one, I think I had to go to like some meetings, right? So I was a little behind.

• 7:55Speaker 01

  Yeah.

• 7:56Speaker 00

  Yeah, I think it was a little delayed. One of them was.

• 7:58Speaker 01

  I was literally like, I was literally laying in bed. I was watching.

• 8:01Speaker 00

  Where do you live?

• 8:02Speaker 01

  Alabama.

• 8:02Speaker 00

  Go ahead, keep going.

• 8:03Speaker 01

  Um, I was watching like Leon Lush or something on, on YouTube and I fell asleep and I did the math the next morning when I figured out when you announced it. I woke up, looked at my phone and I had like a hundred at replies on Twitter and I'm like, what the hell is with my Twitter account? And I looked and it was some random chick, the first one I saw was some random girl and she was like, you realize you won, right? And I'm like.

• 8:26Speaker 00

  That was the first tweet you saw?

• 8:27Speaker 01

  Yeah.

• 8:27Speaker 00

  That's awesome.

• 8:28Speaker 01

  You realize you won, right? So I woke up my girlfriend, told her and she was like, no, you didn't. And I'm like, I swear to God, you know? And it's so, you know, of course, the entire morning, you know, I'm, we're at the apartment and Twitter's going off and at replies and I'm at replying to everyone and, you know, and she's like, okay, okay, I get it. You won whatever. I still gotta go to work.

• 8:50Speaker 01

  She's like, I didn't win. I gotta go to work.

• 8:52Speaker 00

  See ya.

• 8:53Speaker 01

  Yeah, you know, and so, um, that was it. Yeah.

• 8:56Speaker 00

  I love it. A couple of things and then let's go into some questions and let's banter a little bit.

• 9:00Speaker 01

  Okay.

• 9:01Speaker 00

  Um, does your whole inner circle still fucking hate me or have some thawed out over the last decade?

• 9:07Speaker 01

  Um.

• 9:08Speaker 00

  Damn it.

• 9:08Speaker 01

  No, no, no, no. Most, most of them are cool.

• 9:11Speaker 00

  Got it. Most have thawed out.

• 9:12Speaker 01

  Um, I have a few friends in Alabama that are a little on the religious side that don't, you know, they don't like.

• 9:17Speaker 00

  Is the cursing?

• 9:17Speaker 01

  Yeah.

• 9:18Speaker 00

  I respect that.

• 9:18Speaker 01

  I don't care. I mean, I grew up in the Northeast, so, um, the, uh,

• 9:24Speaker 01

  but most of my family, I think is, is on board. I think my dad understands, but my dad.

• 9:32Speaker 00

  Has a cynical undertone?

• 9:33Speaker 01

  He just likes giving me shit. Like if I, if, honestly.

• 9:36Speaker 00

  No matter what.

• 9:37Speaker 01

  If I bring up Gary Vee, it's like, oh, you know.

• 9:41Speaker 00

  What's your dad's name?

• 9:43Speaker 01

  James.

• 9:43Speaker 00

  James.

• 9:44Speaker 01

  Same name.

• 9:44Speaker 00

  I think we have to get James on the podcast next. There's a substantial chance that James will be in the podcast in a year. Jimmy, so what are you up to now?

• 9:52Speaker 01

  Uh, I work, uh, full-time as an Uber and Lyft driver.

• 9:55Speaker 00

  Love it.

• 9:56Speaker 01

  Yeah.

• 9:56Speaker 00

  How's it going?

• 9:57Speaker 01

  It's, it's okay. It's, it's good.

• 9:59Speaker 00

  Has it gotten tougher as supply and demand has shaked out?

• 10:02Speaker 01

  Yeah. Summer comes in, teachers do it, teachers fall off.

• 10:06Speaker 00

  I see.

• 10:06Speaker 01

  Students come back on it.

• 10:07Speaker 00

  Do you love it? Do you love the autonomy?

• 10:09Speaker 01

  I, I love the flexibility.

• 10:11Speaker 00

  That's what I mean.

• 10:12Speaker 01

  Um, it's, um, it's a struggle at, at times. It can be a struggle.

• 10:16Speaker 00

  Like any job, right?

• 10:17Speaker 01

  Putting.

• 10:17Speaker 00

  Yep.

• 10:18Speaker 01

  Wearing hair in the car and put miles on the car.

• 10:20Speaker 00

  What are you doing? What do you listen? Are you listening to podcasts?

• 10:23Speaker 01

  Not really.

• 10:25Speaker 00

  You're trying to put music for the guest?

• 10:27Speaker 01

  The, no.

• 10:27Speaker 00

  Okay.

• 10:29Speaker 01

  The only reason honestly is because I don't have like, uh, what do you call it? Spotify or whatever in my car.

• 10:34Speaker 00

  Got it.

• 10:34Speaker 01

  So sometimes I'll listen to Apple Music, but like on podcasts, but like every time something comes in on my phone.

• 10:40Speaker 00

  So what do you listen to? I've actually been really fascinated by this.

• 10:42Speaker 01

  What do you mean?

• 10:43Speaker 00

  Well, I always think about like.

• 10:44Speaker 01

  Like music?

• 10:45Speaker 00

  Yeah, I always think about like what.

• 10:47Speaker 01

  I listen, I listen to everything. I mean, I grew up a DJ.

• 10:50Speaker 00

  Are, are you listening to music while you're driving or sports radio or?

• 10:53Speaker 01

  Usually, usually, uh, terrestrial radio.

• 10:56Speaker 00

  Yeah.

• 10:56Speaker 01

  Yeah, cuz I don't, I don't have XM or anything.

• 10:58Speaker 00

  I got it, I got it.

• 10:59Speaker 01

  Believe it or not, I still listen to CDs sometimes in my car.

• 11:01Speaker 00

  I believe you.

• 11:02Speaker 01

  Yeah.

• 11:02Speaker 00

  Believe you, it's very easy to believe. It's, content consumption is completely predicated on the distribution.

• 11:07Speaker 01

  But I mean, I listen, I listen.

• 11:08Speaker 00

  If you have a CD player in your car.

• 11:10Speaker 01

  Yeah.

• 11:10Speaker 00

  Do you garage, actually, this is a really funny question. Have you thought about garage selling and then like buying CDs for your car? Like this has been one of the things I've been thinking a lot about is like, I'm being serious. Like I think about these arbitrages.

• 11:23Speaker 01

  I, I.

• 11:24Speaker 00

  You can buy a fuckload, you can buy a, I pass on them because it's a lot of like, there's not enough margin, but like, over the last couple of trash talks, like, there's like massive CD collections you can buy for like.

• 11:37Speaker 01

  Yeah.

• 11:37Speaker 00

  Ten bucks.

• 11:38Speaker 01

  Yeah.

• 11:38Speaker 00

  And like you could sell it for a hundred on the bay if you had those kind of hours, which is why it's a good buy, but specifically for your life, that's like a real arb.

• 11:47Speaker 01

  Yeah, but I don't like them enough though.

• 11:48Speaker 00

  You don't like music enough?

• 11:50Speaker 01

  I mean, I like music, I love music, but I, I, I like, I.

• 11:54Speaker 00

  You have your six things you like and.

• 11:55Speaker 01

  Yeah, I, I probably wouldn't.

• 11:56Speaker 00

  You don't need to buy Lionel Richie CD.

• 11:58Speaker 01

  Right, yeah, I do like Lionel Richie though.

• 12:00Speaker 00

  I love fucking Lionel Richie. That's so awesome, man. No wonder we're friends.

• 12:03Speaker 01

  Yeah, I used to be a DJ.

• 12:04Speaker 00

  What, I heard that.

• 12:05Speaker 01

  Yeah, yeah. So I mean, I grew up with tons of music, like.

• 12:08Speaker 00

  Have you flipped?

• 12:10Speaker 01

  I.

• 12:10Speaker 00

  I know I've been pushing that so hard for two years. How's that, like, tell me about that. I thought that's a, cuz I love places like Bama and other places where I think there's real arbitrage.

• 12:17Speaker 01

  So the, the best, I've had small ones, but the best flip I have, cuz I know you like hearing these stories.

• 12:22Speaker 00

  Dude, you know me so well. You like went right to what I wanted. I love you, Jimmy. Go ahead.

• 12:26Speaker 01

  The best flip I had was one of those scientific calculators.

• 12:29Speaker 00

  Yes.

• 12:30Speaker 01

  That I got at, I don't know, it was, it wasn't a goodwill, but it was some.

• 12:33Speaker 00

  Thrift store?

• 12:34Speaker 01

  Yeah, like a thrift store and like somewhere in the hood in Birmingham and, and it was literally, there was no batteries in it. It was greasy, it was dirty, and they were selling it for like a buck. And like, I don't think they knew what it was. And I was like, well, I'll pick it up for a dollar.

• 12:50Speaker 00

  Did you know there was value in it? Or you were going on a hunch?

• 12:53Speaker 01

  I knew if it worked, it was worth more than a dollar.

• 12:56Speaker 00

  Fair enough, Jimmy.

• 12:57Speaker 01

  And so I was like, well, I'll buy it for a dollar, you know? If anything, I can sell it as broken for five bucks. You know? So I was like, well, I'll buy it for a buck and it sold. I cleaned it up, washed it, you know? Put new batteries in it, worked perfectly. I sold it for like 70 bucks on eBay.

• 13:11Speaker 00

  Love.

• 13:11Speaker 01

  Yeah.

• 13:12Speaker 00

  How, why don't you do more flipping? When you follow care, like I always thought the Uber Lyft driver and flip combo, combo? Was a monster. Was a fucking monster. Because you're naturally driving around anyway.

• 13:25Speaker 01

  Yeah, plus you could pitch to your passengers if they have anything they want to get rid of.

• 13:28Speaker 00

  Well, that's, that's taking it a little far, Jimmy, but, but just being on the road at all times puts you in play to finding random closeouts for stores, rolling up on a garage sale. Do you just not like it? Or is it hard? Like, why don't you do more flipping is my question? In a world where I think you could clean up because you have the knowledge?

• 13:47Speaker 01

  I don't know. I, I don't know exactly why it is. I, I, I mean, I'm, I'm ashamed to say I think a little bit of it might be laziness. But, um.

• 13:57Speaker 00

  Actually, let's, can we stay on this?

• 13:58Speaker 01

  I don't know, I mean, I'm not super into it.

• 14:00Speaker 00

  Jimmy, I'm gonna lean into this because I want to bring value to everybody listening.

• 14:01Speaker 01

  Yeah.

• 14:02Speaker 00

  I, this is gonna actually probably confuse some people. I actually don't spend a lot of time on laziness, right? Actually, if you think about it, I don't talk about it, right?

• 14:13Speaker 01

  You mean in your content?

• 14:14Speaker 00

  Yeah. By the way, my content is a manifestation of what's in my mind. So not even in my own mind, when I hear that, I appreciate why you say it, but it's so funny. It's funny how that just went through my mind. I actually think being lazy

• 14:30Speaker 00

  is a good thing. Let me explain. This is gonna be an interesting moment. Yeah, no, you're freaking out, right?

• 14:36Speaker 03

  I was gonna say, isn't like, stop watching Netflix kind of like related to laziness?

• 14:41Speaker 00

  Stop watching Netflix is under the context of stop using something to escape your real life? If you don't realize you're trying to escape your real life. Don't use Netflix or watching New York. Let's get very much into clarification on this episode. I watch Jets for four hours on Sundays. I do that because it allows me to escape. And like it gives me balance to my insanity. But I don't watch the Jets on Sunday to get away from the fact that I hate my job. And instead of doing something like for my job, I'm gonna use this. Because Netflix is a seven day a week thing. 2K and Fortnite is a seven day a week thing.

• 15:24Speaker 00

  And even sports, people that watch the Yankees and the Mets and the Knicks and the Jets, the way I watch the Jets. That's why football worked for me, one day a week, you know? Some people use entertainment as a reset and a balance to their other life, which is work, family. And then other people use, you know, escapism as a way to just get by. Because they hate their life and it's the way for them not to have to think about it. Right? Laziness has my attention because I think if you're lazy, you're actually giving yourself an indication that you don't like it. So, I think laziness is-

• 16:02Speaker 01

  You don't like what?

• 16:03Speaker 00

  Whatever the task at hand. For you, you just prob- I, you'll appreciate this. And I think you can see it in Trash Talk. I mean, I'm never, D-Rock will tell you, who hangs out with me a lot, that between Trash Talk and the baseball card show in Chicago, he's never seen me happier.

• 16:20Speaker 00

  I get an incredible thrill, deep inherent happiness, from getting into a car on a 6 a.m. on a Saturday and going to find something to buy for three bucks and sell for a hundred. This is not about the cliche shit that people say in my comments of like, "You didn't make that much money, it was the gas." You know, it's not all those things. I love it. School, I hate it.

• 16:42Speaker 00

  I am lazy around housework, around logistics. I think quote-unquote laziness can have a more thoughtful conversation of, actually, is it laziness? Or are you showing yourself that you don't like that thing? And it becomes a mechanism to self-awareness?

• 17:01Speaker 01

  I think it's that.

• 17:01Speaker 00

  Me too.

• 17:02Speaker 01

  That you don't like that thing, I think.

• 17:04Speaker 00

  Me too.

• 17:05Speaker 01

  Yeah.

• 17:05Speaker 00

  I don't think you're lazy.

• 17:06Speaker 01

  And I think a little bit of the garage-

• 17:07Speaker 00

  You're not lazy.

• 17:08Speaker 01

  I think a little-

• 17:08Speaker 00

  You're fucking gr- I apologize, but I want to give you a compliment. You're driving around hardcore grinding.

• 17:12Speaker 01

  Yeah.

• 17:13Speaker 00

  Lyft and Uber, you're not lazy. You just don't get the same thrill.

• 17:16Speaker 01

  Yeah.

• 17:16Speaker 00

  Or enjoyment.

• 17:17Speaker 01

  And I think a little bit of it is-

• 17:20Speaker 00

  Hey everybody, I hope you're enjoying the podcast right now. Make sure you follow the podcast, that's why I'm interrupting. Let's keep going on this show, but follow the podcast. It'll make my mom super happy. What it is, D-Rock, is I think we need to stop apologizing for being lazy. All of us. Which is probably subconsciously why I don't talk about it. And we need to use it as an indicator of, I don't like that thing. This job, this relationship, this school, this startup. And then use it as a starting point to try something else on the side that eventually can become your thing. And you can stop doing that thing that you're quote-unquote lazy on.

• 17:54Speaker 01

  So this may sound weird to you, but I was just thinking of it as you were talking. I think a little bit of it too for me, like, because I do like the flip stuff on eBay, like I do enjoy it when I do it. I think a little bit of it for me is also the economics of it. You know, where I'm thinking like, okay, if I'm out doing this-

• 18:14Speaker 00

  It's taking away from me doing that.

• 18:16Speaker 01

  The analytical side of me-

• 18:17Speaker 00

  I like that.

• 18:18Speaker 01

  That prevents me from doing anything for four fucking years. Like, the analytical side of me thinks like, well, if I'm garage sailing from six to eight, like, how much could I have made with Uber and Lyft?

• 18:30Speaker 00

  No, no, that's-

• 18:30Speaker 01

  You know?

• 18:31Speaker 00

  By the way, that's exactly right.

• 18:33Speaker 01

  Right.

• 18:33Speaker 00

  And then, in the comments of this, wherever that may be.

• 18:36Speaker 01

  And I'm one of those cynical people. When you, when you first got onto garage sailing, I was like, yeah, but the gas and the eBay fees and this, the boxes, and, you know?

• 18:45Speaker 00

  And then-

• 18:45Speaker 01

  And my girlfriends, like, you ain't gonna store the shit here, like, you know? Um, not that, not that she would say that.

• 18:53Speaker 00

  Jimmy, I think you'll like this. And that makes sense to me.

• 18:55Speaker 01

  My dad did though when I was living at home. When I was living at home, my dad was like, "You ain't keeping that shit in our garage."

• 18:59Speaker 00

  James is a real, I mean this guy. I can't wait to meet him.

• 19:01Speaker 01

  Yeah.

• 19:02Speaker 00

  Uh, is he a Bama guy? Are you both you Bama guys?

• 19:05Speaker 01

  He rooted from, so 22nd story, my parents moved to Alabama. My dad got a job offer down there. Um, he owned his own.

• 19:13Speaker 00

  From?

• 19:14Speaker 01

  Uh, Massachusetts.

• 19:15Speaker 00

  Okay.

• 19:16Speaker 01

  And.

• 19:16Speaker 00

  Are you a Patriots fan, Jimmy?

• 19:17Speaker 01

  I'm borderline. Like, I'm a Pats fan because I grew up, but like, a Pats fan.

• 19:23Speaker 00

  Right, you're not a real Pats fan.

• 19:24Speaker 01

  But I don't, I honestly don't.

• 19:25Speaker 00

  What do you, are you a real fan of anything?

• 19:27Speaker 01

  Uh, probably the Red Sox and Bruins.

• 19:29Speaker 00

  Okay.

• 19:29Speaker 01

  Yeah. Yeah. But like, Pats, I mean.

• 19:32Speaker 00

  It's not your passion.

• 19:33Speaker 01

  Yeah.

• 19:33Speaker 00

  You're more of a baseball hobby guy.

• 19:34Speaker 01

  Like, I'll catch a game if it's on, but it's not like, I don't care if they lose.

• 19:37Speaker 00

  I understand.

• 19:38Speaker 01

  Yeah. Like, I was probably.

• 19:41Speaker 00

  Like, the game seven of the Stanley Cup this year broke your heart.

• 19:44Speaker 01

  Yeah.

• 19:44Speaker 00

  But the Patriots losing to Eagles, not so much.

• 19:46Speaker 01

  Yeah. Like, I was actually, it's so funny because, like, I have this thing with, like, Gary buying the Jets. Literally every time the Jets are playing, like, I have this innate, like, yeah, I'm kind of a Jets fan. Like.

• 20:00Speaker 00

  Well, Jimmy, this is the masterful thing I'm doing.

• 20:01Speaker 01

  Oh, I know.

• 20:02Speaker 00

  I'm literally gonna turn America into a collective monster Jet fandom by the time I buy it. So when I buy it, on day one, they become the most popular team in the league.

• 20:11Speaker 01

  I can see that.

• 20:12Speaker 00

  Dustin, you haven't been noticing? I love your face right now. You think I'm fooling around around here, Dustin? I've got everything figured out.

• 20:22Speaker 00

  I won't care. I'll pivot to the Knicks. If the Jets won back-to-back Super Bowls in four years, I probably will change the narrative to the Knicks. I'm about the thrill of the hunt. And I think them winning and becoming the kind of, that's, if, you know, listen to Patriots during Jimmy's dad's years, for sure. And how old are you, Jimmy?

• 20:38Speaker 01

  Uh, 37.

• 20:39Speaker 00

  So even a little bit of Jimmy, a little bit, like, he's right on the cusp, like, the Pats were real bad.

• 20:44Speaker 01

  I understand, though, your underdog thing. It's like.

• 20:47Speaker 00

  Cause of the Red Sox especially.

• 20:49Speaker 01

  I, I, I understand that.

• 20:50Speaker 00

  You're 37. So you, you.

• 20:52Speaker 01

  Oh, I watched the four.

• 20:53Speaker 00

  What year?

• 20:54Speaker 01

  I was bit.

• 20:55Speaker 00

  No, forget about it.

• 20:55Speaker 01

  Born?

• 20:56Speaker 00

  Yeah. What year were you born?

• 20:57Speaker 01

  Uh, 82.

• 20:58Speaker 00

  Right. So you don't remember 86?

• 21:00Speaker 01

  No.

• 21:00Speaker 00

  Jimmy?

• 21:00Speaker 01

  No.

• 21:01Speaker 00

  You can't imagine.

• 21:02Speaker 01

  Oh, I know.

• 21:03Speaker 00

  I don't know if you know this, like, you probably don't, and, I mean, all you non-sport, you three fucking guys, you non-sports fans, for everybody listening, the Red Sox were winning by two runs, or, I'm trying to remember.

• 21:15Speaker 01

  It was, yeah, maybe one or two runs.

• 21:16Speaker 00

  In game six of the World Series, up three games to two, here in New York, in the bottom of the ninth, two outs. Nobody on. They're one out away from winning the World Series. The game is so over, that the Mets, in their stadium, put on the Jumbotron, congratulations, Boston Red Sox, 1986 world champions, and they lost that game. A single, another single, then another hit, and then this famous play for Bill Buckner, when, you know that play? That happened in that game?

• 21:47Speaker 01

  I actually jo-

• 21:48Speaker 00

  It was a wild pitch.

• 21:48Speaker 01

  I actually joke with people that Buckner didn't really, like, lose the game, but it was-

• 21:53Speaker 00

  Because of the, you know, you know, so, it's, it's crazy. It was tied by then, because of the wild pitch. Nonetheless, it is the most ridiculous thing that I've ever seen in sports, to this day. It was over, over. I mean, I was, listen, the Jets' Monday night miracle, they were down 30 to 7, with 10 minutes left in a football game, and came back and won.

• 22:15Speaker 01

  0-4 against the Yanks, that was pretty big, though.

• 22:17Speaker 00

  Yeah, that was amazing, three games to none, four, like, by the way, I always think that the Jets' moment will happen through New England, because it's like, that's what the Red Sox did to the Yankees, I'm looking for the reverse. Nonetheless, less, Jimmy, to bring value to the audience, what apps are you into right now? Like, what content are you consuming?

• 22:33Speaker 01

  Um-

• 22:34Speaker 00

  What platforms?

• 22:35Speaker 01

  I've always liked Twitter, um, I don't get on Facebook a lot, even for family and friends, I don't get on it a lot.

• 22:42Speaker 00

  Instagram?

• 22:43Speaker 01

  A little bit, a little bit. Um, YouTube, Twitter, um, I'm trying to get into TikTok.

• 22:50Speaker 00

  Yep.

• 22:50Speaker 01

  Um, been playing with it a little bit, um, yeah, a little bit of Instagram, not, not too, too much.

• 22:57Speaker 00

  What can I answer for you? Let's wrap up this show with two or three questions.

• 23:00Speaker 01

  Uh, so, um-

• 23:05Speaker 01

  God, man, I have like a hundred.

• 23:06Speaker 00

  Go, rattle away, I'll go fast.

• 23:08Speaker 01

  So, um, the first question that comes to mind is, I love your message of like a hundred pieces of content a day.

• 23:15Speaker 00

  Okay.

• 23:16Speaker 01

  You know, that, that theory. I'm, my, my question on the, the first call-in show that we had was about travel blogging, which was for me, a little bit related to photography, travel writing, video. I try to do video, but it's not really my thing. Um, where my thing is like, if you're working and you're doing your life stuff, if you put out so much content, it would literally be like the same content every day.

• 23:47Speaker 00

  I think it's a really good question. Couple of things.

• 23:49Speaker 01

  Especially if you're wanting to do something like travel, you know?

• 23:54Speaker 00

  This is where creativity and ideas has to be something I talk more about. So for example, when I think about a hundred pieces of content a day, and this is great because it seems like you're grounded in Twitter most, more than many, because you were part of that era with me.

• 24:08Speaker 01

  Yeah.

• 24:09Speaker 00

  I think Twitter is an incredibly important part of the hundred piece concept. You know, obviously this is catching and I'm getting asked about it more. So this is a great opportunity to create some clarity. Hopefully the team clicks this. Let's get Rogoff to write a piece, you know, the hundred piece concept 2.0. I think we're working on something, but, but Twitter's incredibly important. As you know, one of the great things about Twitter is its trending topics and the ability to reply to it with retweeting and adding your two cents, or typing original thoughts. So for me, one of the things that really stands out is if I was asking the normal quote unquote person to produce a hundred pieces of content a day, I guarantee you that I'm probably subconsciously thinking that 50 of those are Twitter. You can write, you can retweet and add your two cents.

• 24:52Speaker 00

  All of a sudden, you're kind of there, right? The other thing is, I don't think people understand document versus create. I think people think you need D-Rock or Jason following you, Dustin following you around. I think it's just taking a picture, like, I see content right here. Like, I see content in, maybe I have, this is probably my strength, I see content in everything. I think you should take a photo of us talking right now and tweet it and be like, "Holy shit, I'm doing this with Gary Vee right now." Yeah, I did, I took one before you came in. But like, there's Madison Square Garden. Yeah. And, you know, like, like, this is New York. You know, like, like, I think there's a lot more content, and by the way, I think that could be done 15 to 20 times on Twitter, Instagram stories,

• 25:37Speaker 00

  and TikTok without any cost to the preciousness that is the main reason that everybody can't make 100 pieces of content. Okay. You know, taking a photo of what you see, and adding one sentence is allowing people into your world, and you start creating around common interests. You know, a lot of people are like, "Gary, should I separate my business and life?" I'm like, "I put my Jets content in my, all my content. I put my garage sale stuff there. That has nothing to do with the marketing or the business running." Like, I think it's there, but I do think it's a strategy mindset, and I think everybody thinks this is useless and nobody would care, and I think you should let them decide. I think when you think something like, like, I think, I think when you think, "You know what? I wish I was closer with my sister, and I'm gonna start working on that."

• 26:21Speaker 00

  That that should be a tweet. That one should tweet like, "You know what? I've been underestimating sibling relationships, and I'm gonna work on that in 2020." That's a piece of content. And then you're walking into a restaurant, a fast casual place, and there's 23 people lined up to the hottest place in downtown Alabama or New York, and you take a photo and be like, "I guess cronuts are hot." That's a piece of content. And if you're more visually artistic than, I love when the sunset hits like some avenue in fucking New York, and everybody's taking a photo of that, and I have no interest. Even though I'm into this content thing, I'm like, fuck that. I don't, first of all, I don't get it, because I don't give a fuck about a sunset. But, I know that people do.

• 27:03Speaker 01

  Or mountains.

• 27:03Speaker 00

  Or mountains, or a pu- or what, you know, I'm looking at the creative guys in front of me here, gals. Like, I know that they see beauty in a puddle catching a mini rainbow in it, that I'm not that kind of artist. But I'm an artist in a different way, where like, you know, like, somebody having a funny name on their taxi thing, or like, or what, you know, like, everything is content.

• 27:25Speaker 01

  Do you, do you, and, I mean, I know there's a hundred other people that do it, but I'm most familiar with D-Rock. Like, do you struggle with that, with your video people, because they want everything to be very artistic?

• 27:36Speaker 00

  No, I fucking made them succumb.

• 27:39Speaker 00

  I beat D-Rock down and reframed him, and then he became the blueprint.

• 27:46Speaker 00

  Right? I mean, no, I don't, and by the way, this is being yin and yang, and we're sitting here, and we're sitting here on the day that we released a nice piece of film, that's five minutes and 50 seconds, and I value that as well. I'd rather go all in on that side, once a quarter, than every day, spending four days on post-production on a vlog, you know? So like, you know, I like, I'm like a barbell. I like the extremes to the left and the right. And I think most people are in the middle. So, that's how I see that. What else you got there? C notes?

• 28:17Speaker 01

  Yeah, um, so, a little bit related to the question I asked before. If you were wanting to get into, like, photography-

• 28:26Speaker 00

  Five minutes, D-Rock.

• 28:26Speaker 01

  Like, photography-

• 28:27Speaker 00

  Five minutes. Go ahead.

• 28:28Speaker 01

  If you're wanting to get into, like, photography, travel, that sort of thing,

• 28:33Speaker 01

  like, I own my name pretty much across social. I don't have the .com, but I have the .co-

• 28:37Speaker 00

  Okay.

• 28:38Speaker 01

  Domain, uh, Pinterest, Twitter, Instagram, yeah.

• 28:44Speaker 01

  Should you, should you build more of your name as a person in your area? Or, I know this is gonna sound identical, identical to my question before.

• 28:57Speaker 00

  Go ahead.

• 28:58Speaker 01

  Because whenever I think about doing that, I think like, well, if you did it under, whatever, like Birmingham something, people would instinctively more, be more, understand it more, because it's in the name.

• 29:13Speaker 00

  The execution will make the name.

• 29:19Speaker 00

  Let me explain. I understand the literal interpretation of Birmingham photography.

• 29:26Speaker 00

  If you call it @BirminghamPhotography, or if you call it Jimmy.

• 29:30Speaker 01

  Yeah.

• 29:31Speaker 00

  The execution of the photos will become the end result. Whether McDonald's called itself McDonald's or Schmcdonald's, whether Google called itself Google or Schmoogle, whether Facebook called itself Facebook or Basebook, and whether Nike called itself Nike or Schmikee, you got it.

• 29:48Speaker 01

  I got you.

• 29:48Speaker 00

  My name's fucking Gary Vaynerchuk. My username is Gary B with two silent E's. That's stupid.

• 29:54Speaker 01

  Yeah.

• 29:54Speaker 00

  That's stupid. It was the execution that made it.

• 29:58Speaker 01

  Okay, so my follow-up question is, if you're building your personal brand, um, like I'm wanting to do through photography, travel writing, that sort of thing, one of the pieces of content that you had that I remember that I loved was, I think it was one of the, was one of the guys you were interviewing, you mentioned about having different burgers, where you have something else. Is that...

• 30:20Speaker 00

  Different what?

• 30:22Speaker 01

  The side, like side thing. Having like a burger. You know, something you rely on.

• 30:26Speaker 00

  Yes.

• 30:27Speaker 01

  You know?

• 30:29Speaker 01

  Is it a good strategy to completely focus on you? Or to build some other stuff up so that you don't have to monetize an audience in the future as much?

• 30:41Speaker 00

  Um, that's a really good question. So first of all, one never has to monetize an audience if they build themselves up. They just have to be capable of building something around it. Like, the reason I get to be a hero and not monetize my audience is I was capable of building VaynerMedia.

• 30:59Speaker 00

  Right? You don't have to monetize. Now, let me give you an example. You putting out great photography for free, at, you know, you by nature and the service you provide have the potential to monetize the audience in a way that's good. Let me explain. I am a strategist. I'm actually a thinker. I don't position myself that way, but what people want to pay me for, or would want to pay me for, is to sit down with me and do this. For hours. I give that away for free, and then I don't monetize that way. But if I was a photographer, and they wanted me to shoot their wedding? I have no choice but to charge them for that. I got lucky that my output was thoughts. And I could give that away for free.

• 31:44Speaker 00

  If, if my output was photography-

• 31:46Speaker 01

  And I'm not wanting to do client work.

• 31:48Speaker 00

  I'm not, I'm not saying you are.

• 31:49Speaker 01

  I just love shooting photos. When I'm out. Like, I just, I've done it.

• 31:53Speaker 00

  You just, you just won.

• 31:56Speaker 01

  Yeah.

• 31:56Speaker 00

  I mean, obviously you have to maintain a living.

• 31:58Speaker 01

  Yeah.

• 31:59Speaker 00

  Um, but this is actually my favorite thing. You're like almost my favorite person. If you have a life where you, let's say you, I, I don't know how much you love shooting photos, but it seems like pretty solid.

• 32:09Speaker 01

  I'd say, say eighty percent, ninety percent, I mean, it's-

• 32:12Speaker 00

  It's like your thing.

• 32:13Speaker 01

  It's my thing right now.

• 32:14Speaker 00

  You know, to me, the fact that you have your core hustle around Lyft and Uber. Which allows you, you know, you know, I got you.

• 32:25Speaker 01

  Oh, I know, I know where you're going, I know where you're going.

• 32:27Speaker 00

  To do that, you're actually, you're actually the fucking poster child of what I'm trying to get people to understand. If you're happy, you've won. Now, if you're telling me, well, Gary, actually, which would make sense, by the way.

• 32:37Speaker 01

  Yep.

• 32:38Speaker 00

  I would love to just do photography all day long. Um, and I'd love to get paid four times as much to do photography.

• 32:46Speaker 01

  Yeah.

• 32:46Speaker 00

  Like, I still think it's the same strategy, which is put out the best photography you can. And over time, serendipitously, you know, people are going to reach out to you and offer you gigs. It's not super complicated.

• 32:58Speaker 01

  Yeah, I mean, I'm, I'm, what I'm doing right now is, like, I've, I've actually been doing this on my YouTube channel, just kind of for fun, I've been documenting it. Is part of my, like, photography and US travel thing, there's a, a travel group online that I'm a part of that. I'm trying to actually visit every US county.

• 33:19Speaker 00

  Excuse me?

• 33:20Speaker 01

  I'm trying to visit every county in the, in the US.

• 33:23Speaker 00

  Isn't there like a fucking-

• 33:24Speaker 01

  There's like-

• 33:24Speaker 00

  Six thousand?

• 33:25Speaker 01

  It's a thing. There's like fifty-one people that have done it.

• 33:30Speaker 00

  Hold on, how many counties are there, do you know? Roughly, or the range of?

• 33:34Speaker 01

  Thirty-one, forty, thirty-one, forty-two, something like that.

• 33:38Speaker 00

  Three thousand plus.

• 33:39Speaker 01

  Yeah.

• 33:39Speaker 00

  It's fucking cool.

• 33:40Speaker 01

  Yeah.

• 33:43Speaker 00

  Anybody listening who can help Jimmy with this county thing, maybe there's some map company that wants to pay him to like travel the, you know, Babin's doing some bullshit like that, like so, why can't Jimmy?

• 33:52Speaker 01

  I love what Babin's been doing, by the way.

• 33:54Speaker 00

  I'm sure, Babin's super creative and, you know, Adobe's letting him do it. And so I think for you, like AAA Car Services CEO could be listening right now and said, "Fuck it, I'm gonna take Jimmy, and I'm gonna like pay for his year and he's gonna go to every county because the awareness of the Gary B., you know, podcast is probably work, like, I, basically, you're just a mini Babin. We're gonna get you this gig. Somebody listening right now is gonna hit up AAA, or some map company, or some other fucking travel infrastructure, and they're gonna reach out to you cold, and they're gonna pay you for a year to go to every county. I believe that to be true. That will happen.

• 34:31Speaker 00

  Jimmy, this is what you want to do with your life?

• 34:33Speaker 01

  It would, it would, it would, yeah.

• 34:35Speaker 00

  I'm not saying that in a negative way.

• 34:37Speaker 01

  It would take me at least 10 to 15 years to do it.

• 34:40Speaker 00

  You're a young fucker.

• 34:40Speaker 01

  Yeah.

• 34:42Speaker 00

  Who are these 50 fucking people? And like, do you like, look at them like?

• 34:46Speaker 01

  You know what's so funny?

• 34:46Speaker 00

  What?

• 34:47Speaker 01

  So I'm gonna tell you something, because you're gonna love this, because I know the business part of you.

• 34:50Speaker 00

  Yeah.

• 34:51Speaker 01

  I've looked up, I've Googled every, every single one of their names. Because I'm like, if 50 something people have done this, one of them has to be known.

• 35:00Speaker 00

  What's the common denominator of the 50 people?

• 35:03Speaker 01

  What do you mean?

• 35:04Speaker 00

  When you looked up these 50 people?

• 35:06Speaker 01

  They're old.

• 35:08Speaker 00

  That's solid, it takes a lot of time.

• 35:10Speaker 01

  Um, no, I mean, I mean, I think, you know, they were doing it over, you know, 30 years, but nobody has documented it. There hasn't been a single person that has done it, that has documented it. It's sort of like a word of faith type thing, you know what I mean?

• 35:22Speaker 00

  You want to document it?

• 35:23Speaker 01

  Yeah.

• 35:23Speaker 00

  How many are you in?

• 35:25Speaker 01

  So, I've visited in my life, technically, because I figured this out, probably 180, 190.

• 35:32Speaker 00

  But you haven't documented it.

• 35:32Speaker 01

  But I haven't documented it, so I'm redoing it.

• 35:35Speaker 00

  Right.

• 35:36Speaker 01

  I've, I don't know, I've been like 7, 8.

• 35:38Speaker 00

  Great.

• 35:38Speaker 01

  Yeah.

• 35:39Speaker 00

  You have a big journey in front of you, just like I do, which makes it the most fun.

• 35:43Speaker 01

  Um, so can I ask you like a couple more questions?

• 35:45Speaker 00

  Real quick, yes.

• 35:45Speaker 01

  Real, real quick, okay.

• 35:46Speaker 00

  Before my team kills me.

• 35:48Speaker 01

  So you know, because I love this platform and I'm hoping it's not bullshit. Um, you know that Flickr was bought by SmugMug.

• 35:56Speaker 00

  I did see that.

• 35:57Speaker 01

  What are your thoughts on Flickr as a platform for photographers?

• 36:01Speaker 00

  Flickr owns-

• 36:01Speaker 01

  Hon- honestly?

• 36:02Speaker 00

  Honestly Flickr owns my heart. There's like, I have like six photos on Flickr. It's, what is it, G-Nuts? What is the username? Cause that's what I used to use back in the day. Um, Flickr was, Flickr means the world to me because it was one of the sites that got me into tech.

• 36:18Speaker 01

  Were you glad that it was bought by SmugMug?

• 36:21Speaker 00

  I don't know what SmugMug's gonna do with it.

• 36:22Speaker 01

  Oh, okay, okay.

• 36:23Speaker 00

  Uh, but I definitely remember Flickr super well. Stuart Butterfield, right?

• 36:29Speaker 01

  Mm-hmm.

• 36:29Speaker 00

  Who went on to be the co-founder of Slack.

• 36:32Speaker 01

  Yep.

• 36:33Speaker 00

  Uh, they sold it to Yahoo, it was one of the big exits. I remember it like yesterday. And I still think that Instagram really is what Flickr could have become if it was in the mobile age. And my heart is huge for Flickr. It was the first time I saw photography that way. It was a preview to the current state of the internet.

• 36:52Speaker 01

  If, if you're doing Instagram right now as a photographer, should you still be using Instagram as a photographer does, or should you be

• 37:03Speaker 00

  There is no should-

• 37:03Speaker 01

  Posting most of your story on your posts?

• 37:05Speaker 00

  There's, there's no should. And can you use Instagram as a pure play photographer at scale? Yes.

• 37:11Speaker 01

  Are people still searching hashtags?

• 37:13Speaker 00

  Not as much.

• 37:15Speaker 01

  But, but a lot?

• 37:16Speaker 00

  Yes.

• 37:16Speaker 01

  Yeah.

• 37:17Speaker 00

  Mm-hmm.

• 37:19Speaker 00

  It was Carrie B? With, with no double E, right? Did we change it? Go ahead, last question.

• 37:26Speaker 01

  And my last question, I'm hoping it's a decent one. Um, for photographers-

• 37:31Speaker 00

  This couldn't have gone be-

• 37:32Speaker 01

  What are-

• 37:33Speaker 00

  When you play the game of I'm randomly gonna pick somebody.

• 37:35Speaker 01

  I think-

• 37:35Speaker 00

  This couldn't have gone better.

• 37:36Speaker 01

  I think an industry that needs to be massively disrupted, um, that hasn't really been disrupted yet is stock photography.

• 37:45Speaker 00

  Okay.

• 37:46Speaker 01

  Um-

• 37:46Speaker 00

  I tried to. I, uh, I was an investor in a company called FOP. F-O-A-P. Where everybody's photos on their phones would be uploaded. And it was a marketplace against Getty Images and things of that nature. And I thought it was a super good idea.

• 38:00Speaker 01

  So what about, what would, what would it look like?

• 38:06Speaker 01

  From a business person's standpoint like yourself, for a photographer down the road to do that themselves.

• 38:14Speaker 00

  To build a platform?

• 38:16Speaker 01

  Yeah.

• 38:16Speaker 00

  Well, to understand this is a super difficult business to build.

• 38:19Speaker 01

  Okay.

• 38:20Speaker 00

  It's a two-way marketplace. It's like eBay and Uber. And those are the toughest ones to build. You want the world to upload photos? Right? Because they have it.

• 38:28Speaker 01

  No, I'm saying, I'm saying your own IP.

• 38:30Speaker 00

  Well, your own IP, I think you need to build your personal brand and demand and create demand for you. You want to get my creative directors at Vayner, production people, brands to be like, we need Jimmy.

• 38:41Speaker 01

  See, I've always thought stock photography should work the other way. Where right now, if you go on to like, you know, Getty or iStock or whatever. It's like, I mean, you guys probably know this as content creators, that you go on stock photos and you, you know, upload whatever and they pay you 38 cents for a photo.

• 38:56Speaker 00

  It's supply and demand.

• 38:57Speaker 01

  Right.

• 38:57Speaker 00

  The reason it's like 38 cents is because 8,000 other fuckers are putting up a photo of a robin.

• 39:02Speaker 01

  But it's like, I'm wondering why a company hasn't come out that have approached some of the top stock photographers and say, pay us $400 a month or $800 a month and you get 100% of the royalties.

• 39:13Speaker 00

  Because the business model the other way is better and the leverage sits with the platform, not with the photographers. You're thinking about it from a selfish standpoint of the photographer, because that's what you want to be, which is right. The answer to your question is, the photographer doesn't have the leverage.

• 39:30Speaker 01

  But if a photographer built themselves up big enough, they would.

• 39:32Speaker 00

  Then they wouldn't need the platform.

• 39:35Speaker 01

  Or they could have leverage to create the platform with someone else.

• 39:38Speaker 00

  They could if they know how to build a platform. Just because you're Shaq doesn't mean you can build the NBA.

• 39:43Speaker 01

  Right.

• 39:44Speaker 00

  Got it?

• 39:45Speaker 01

  Got it.

• 39:45Speaker 00

  That's a really good way to end this. Thank you, Jimmy. Everybody, if you enjoyed this podcast, please go back and look at the prior episodes. They're loaded. I appreciate your attention and thanks for being part of this journey. See you later.