Why 2026 is the Year of Opportunity for IRL Experiences

In this episode of the GaryVee Audio Experience, I break down the biggest shifts in consumer behavior I’m seeing in 2026. I discuss why the "mid-funnel" has eaten the marketing world and why brands need to stop wasting money on "upper funnel" guessing games. I also dive deep into my prediction for the rise of "extreme analog" businesses - from physical retail to alternative sports - as a reaction to the explosion of AI. You’ll learn about:The Zero-Cost Distribution OpportunityWhy I’m Betting on Pickleball and Wiffle BallThe Future of Live Social Commerce and TikTok ShopWhy "Fresh Eyes" are Your Biggest Competitive Advantage

• 0:00Speaker 00

  Anyone who does not realize how substantial the analog opportunities are is really missing the plot of what's happening. And so it gets exciting. It's exciting to think that you can invest in both something that could get as big as, you know, anthropic in an extreme digital world, but also, forget about the obvious ones like the giants or the sphere. I'm talking about people rolling up 900 local restaurants and building up a huge, like, it compounds 2X what anyone in PE would have thought because people want to go physically out and eat instead of just do seamless. You know, somebody buying up shopping malls not to make them data centers, but because they think they can make a half-experiential, half-old mall shopping environment that people

• 0:45Speaker 00

  are going to be yearning for.

• 0:46Speaker 01

  This is the Gary Vee Audio Experience. Gary Vaynerchuk from VaynerMedia. Gary, how are you doing? Welcome back to the show.

• 0:55Speaker 02

  Gary, do you know about Wombos?

• 0:57Speaker 00

  I do not, my friend.

• 0:58Speaker 01

  You gotta learn about Wombos.

• 1:00Speaker 02

  They are the next meta. They are the next meta. If you're not doing Wombos in 2026, you're getting left behind.

• 1:07Speaker 01

  So Wombos are word combos. So the example would be a queesh is quirky and niche. You put it together and that's queesh. Or Lorraine.

• 1:17Speaker 00

  Queesh is a, that's a, that was a risky start for the first word. I'm impressed by your.

• 1:22Speaker 02

  Yeah, it's a risky one. Lorraine is a better, Lorraine is a better one. Give me, if I say Lorraine.

• 1:28Speaker 00

  Boys, first and foremost, congratulations.

• 1:31Speaker 01

  Thank you.

• 1:32Speaker 02

  Thank you.

• 1:33Speaker 00

  That really made me happy.

• 1:34Speaker 02

  Thank you.

• 1:35Speaker 01

  Thank you.

• 1:36Speaker 02

  I remember, I remember our very first call. I think it was in Q1 of 2025. So we were just maybe like a little, a little, just a few months into the show and you, even at that point, we were very, very, very small. I think we had maybe just gone live a few times and you told us, you guys, you said, go harder. We were already going pretty hard, but you said, go harder. And we certainly did, so.

• 2:01Speaker 00

  I'm proud of you.

• 2:02Speaker 01

  And go multi-platform.

• 2:03Speaker 00

  Yes.

• 2:04Speaker 01

  That was really huge, too. You were, you were very early in like, why don't you have a newsletter right now? Why aren't you on YouTube in multi? Why aren't you on Instagram yet? And so, we did the uncomfortable thing of posting pretty subpar content for a while, but it started the compounding very, very early. Now, stuff's really much better.

• 2:21Speaker 00

  Everything starts subpar, right? Like, when you start working out, or when you start singing, or like, you know, like, for everybody who's watching right now, every business, every personal brand, every B2B, every B2C, to not take advantage of the attention media landscape that's in place right now, it's really uncomprehendable to me. There's never been a time in the history of humanity or business where the cost of distribution is zero for the distribution. It's, there's costs in the content and the way you do it, but the upside is so extraordinary against the investment. And when you frame it up properly, multi-channel, multi-format,

• 3:07Speaker 00

  the business outcomes can be extraordinary. And I'm happy to see you guys get one.

• 3:12Speaker 01

  Yeah.

• 3:13Speaker 02

  Is it funny that, is it funny to you that it feels like, it feels like in some ways, we're like a decade into live streaming, and yet, people are...

• 3:26Speaker 01

  Two decades, by some measures.

• 3:27Speaker 02

  Well, yeah, two decades by some measures. But like, Twitch has been big for a long time, and there's been so much...

• 3:31Speaker 00

  I mean, I wrote this book in 2008. It came out in 09, Crush It. In the back of the book, I talk about ustream and live streaming. Yeah, I mean, you know, it ebbs and flows. And to your point, like, I mean, I can't even comprehend the economic impact live social shopping is gonna do over the next 10 years for humans and consumer businesses. Yeah, it's all the same stuff, brother. It's always been around forever, and it's always the beginning, right? Like, it's just kind of the way consumer behavior and human behavior works. Yeah, it does surprise me how many more people have not replicated the very, you know, basic strategic framework that you guys executed in this genre. It's available for 50 others.

• 4:14Speaker 02

  Well, the interesting thing is, there's easily been 100 shows that have, like, taken some level of inspiration from what we're doing. It's still very, very hard. It's still very, very hard to break through, right?

• 4:29Speaker 00

  Yeah, I mean...

• 4:30Speaker 02

  It's not just the overlay.

• 4:31Speaker 00

  No.

• 4:32Speaker 02

  I have been surprised, I've been very confident. I've said this on podcasts for, you know, we've talked about this.

• 4:40Speaker 03

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• 5:08Speaker 02

  Going back probably six, six to eight months ago, you should take this format of a live stream and you just add an extra level of production beyond, you just have a laptop there and you're hanging out. And you apply that, the example we'd always talk about is like cooking, where all you need is like a cool kitchen, that's your set. You have a couple of cameras, so you have different angles. And then you just say, hey, every day at 3pm, I'm gonna cook dinner. This is what I'm gonna cook, here's the schedule, you can make dinner with me. And I think that that's like an entire niche that you could build around.

• 5:41Speaker 00

  I mean.

• 5:41Speaker 02

  You could integrate guests into something like that too, so you have different content creators coming through every day. And then I think you can apply that to a bunch of other things. Sports has honestly been the most advanced.

• 5:51Speaker 00

  Yeah, of course.

• 5:52Speaker 02

  In terms of live streaming. So credit, credit to them.

• 5:56Speaker 00

  Yeah, I mean, it's, it's, it's there for the taking. A lot of things are there for the taking.

• 6:03Speaker 02

  How are you thinking about how branding and marketing will evolve? I had this interesting moment this week with the GBT Images 2 launch, where suddenly any brand, like basically fully democratized, high-quality product photography. Now, there's still categories where like, I don't want you to AI generate the, the product photography, like even apparel is actually interesting, where like fit matters a lot.

• 6:28Speaker 00

  Yep.

• 6:29Speaker 02

  And so if you generate a bunch of AI images of your shirt, and then I buy it and it doesn't fit well, like I'm not gonna be happy about it, but for a bunch of categories, it's cool. And I was kind of having this like, kind of strange moment where it used to be you could identify an entrepreneur's ability by their product photography in some way, because even if somebody... like bootstrapped and scrappy like they would find that friend and say like hey do me a favor help me get great images and you could kind of categorize like a company that you're seeing online like okay could this person figure out how to get great product photography or not but now the bar is just so much lower you're you're like a couple prompts away from it and so it feels like it's going to be harder than ever to stand out online

• 7:13Speaker 00

  well I mean there's a lot there I mean it's oh we just got done talking about how hard it is to stand out online right like like the the the cost of entry is zero but you know this is a competition like you know everyone's trying and so everyone will make content video picture audio at a level that is uncomprehendable to all of us that were born prior to five minutes ago and this will be another transition I think you know there's there's always going to be

• 7:50Speaker 00

  a timing game to this right so right now you know like this open claw you know allows me to do things that a lot of people aren't thinking about right now and me knowing that and me playing with that and then even more interestingly how creative or strategic am I with the agentic agents and what are they doing for me and how do I understand and blah blah blah blah blah hey everybody I hope you're enjoying the podcast right now make sure you follow the podcast that's why I'm interrupting let's keep going on this show but follow the podcast it'll make my mom super happy so I think it's kind of always going to be the same thing like whether it was electricity and some people put electricity in your home and other people were scared to because there

• 8:31Speaker 00

  was demons in it or you know the car or the the you know the typewriter is one that I've like been fascinated by the competitive advantages of the companies that actually brought typewriters in versus you know putting penmanship on a pedestal you know like it's just and computers and the internet and mobile devices and open source versus closed source and social media and now AI you know look this AI thing is no joke we all know that it's big stakes there's a lot to it But, you know, I still think whatever that human was to being scrappy to find their friend for the photography, you know, that scrappiness is gonna be deployed into something else, right?

• 9:13Speaker 02

  Totally.

• 9:14Speaker 00

  And so, I also think-

• 9:15Speaker 02

  That's a great point.

• 9:16Speaker 00

  Right? And I also think that we're about to see the explosion of analog, right? Like, I think this barbell that I keep thinking about-

• 9:23Speaker 02

  Totally. I've been thinking like, okay, you wanna start an apparel brand? You wanna go on Instagram or TikTok and duke it out with like 10,000 other brands? Or why don't you like find somebody that has a retail store that they can't rent out? And like do a deal with them and just try to get big in your hometown again?

• 9:39Speaker 00

  And, and my argument would be, would be "and." Right? Like, like, to me, this bar, like, I just, extreme AI, I think, is creating extreme analog. I really do think it's a barbell. I think in the next 10 years, obviously it's 2036, but I feel like it's gonna feel like 2050, which actually is bringing the rise of 1950. I couldn't be more impressed with what Ari Emanuel and others are doing that are investing in all these analog businesses. I, I could not be more interested in physical retail, in event-driven businesses, in concerts and venues. And I, I think the, the rise of analog, I have a restaurant business, uh, part of the restaurant group. I keep pushing my partners who are really operating,

• 10:24Speaker 00

  "Let's open a restaurant that makes people check in their phone as soon as they walk in. Let's put people in group tables." Like, I think there's, you know, you see what's happening with flip phones and Jet Alpha buying them. We see vinyl sales. Uh, you know, I've been very at the forefront of collectibles. I felt collectibles were something tangible and was a gateway drug to community. If you've never been to San Diego Comic-Con, or to the Sports Card National, or Fanatics Fest. So I think there's a lot of interesting non-digital realities that are coming as a counter move to the insanity of AI advancements. We're literally within a half decade not believing a single video, not a single fucking video that's on the internet. Like, in five years, if we're having this video, this interview right now,

• 11:09Speaker 00

  most of the audience is trying to figure out if we're real or not. Like, that is, that is very real and has real substantial counter opportunities. So, you know, the photographer who's sad when they hear that, I'm like, "No, no, no, you might actually crush in a different way." And so I'm curious to see what the counter- Uh, scaled moves are gonna be of the next decade, and I think for any real entrepreneur, they're not crying about AI killing them. They're curious about what AI at scale is gonna create opportunity for them.

• 11:45Speaker 02

  Okay, totally.

• 11:45Speaker 01

  All right, let's go deeper on analog. I want your reaction to this headline that, for the first time this century, vinyl music sales eclipsed $1 billion in a calendar year. Sales of vinyl records are up something like 10% in 2025.

• 12:04Speaker 02

  Yeah, they're effectively like 10% of like global streaming revenue is just vinyl still.

• 12:09Speaker 01

  It's bigger than CDs. It's making a bigger comeback than other formats. What is your, what is your reaction? Is it people looking for wall decorations? Are they actually listening to the vinyl? Do you have any idea of like what we should read into that idea of this nostalgia?

• 12:25Speaker 00

  Are you, are you, are you in your, I mean, do you see my shelves here? Like, this is the only thing I've been thinking about for the last seven, eight years, or not only, but like very hot on this. Yeah, I mean, the answer is yes to both. Some of it's happening with decorative. A lot of it's happening with collectibles. Even more is happening with subconscious counter push to extreme digitalization.

• 12:49Speaker 00

  There are people, this is, by the way, one of the reasons we're not gonna see unlimited television commercials and social media content that's just pure AI from the biggest companies in the world, is every time they try to go there, you probably have touched on it on your show, McDonald's, others, they get such backlash because the whole world is so scared that AI is gonna take their job, that the consumer's pushing against it. And then that's one part. And then the second part is, yeah, people are starting to do counter behavior consciously and unconsciously. And, um, and then there's just swings of, swings of trends like, you know, like, music sounds great in a great record player, and like, people are like, oh, this is kinda cool too. And like, it becomes behavioral. It, it, you know, it starts in the same stuff. You know this.

• 13:32Speaker 00

  It's like the Brooklyn extremists are like, let's go, you know, hippie cool culture. And they get their little thing in a little subpocket, it bleeds out a little bit. Then the Manhattanites feel like they're not cool anymore, so they do it to keep up with the Brooklynites. And then we have that version everywhere in California and Texas and Florida and everywhere in the world. And so it's just, it's normal consumer behavior, but it is clearly. A counterpoint to extreme in-feed, in-digital consumption. And I think that's great. It speaks to the thing I most believe in, which is humans correct themselves at a level that we are unbelievably underestimating. The sheer adaptability of the human race is extraordinary.

• 14:15Speaker 02

  Give it up for us.

• 14:17Speaker 01

  Sports.

• 14:17Speaker 02

  Well said.

• 14:18Speaker 01

  I want to talk about sports.

• 14:20Speaker 02

  Yeah, I mean, sports are a good example. We were talking earlier, a friend of the show, Josh Kushner, is looking to acquire a stake in the Giants out of his new eternal fund, which is basically, will seemingly be a collection of like, you know, evergreen bets that can't be disrupted by AI, because I don't want to watch the AI simulation of the Giants. The Sphere is another good example.

• 14:43Speaker 01

  Crazy. Everyone was thinking that that was not going to go well. They were worried about the debt, and the stock is up like 3X. It's done very well. How are you thinking about both opportunities in new physical locations like the Sphere, and then also in the more legacy brands like the San Francisco Giants, the New York Mets, the different sports franchises out there?

• 15:06Speaker 00

  Yes.

• 15:11Speaker 00

  I mean, you know, it's really interesting. I'm going to tie a couple of things together. This distribution channel that you and I are on right now, right? The fact that there are people watching.

• 15:23Speaker 01

  Yeah.

• 15:24Speaker 00

  In a way that 40 years ago, somebody would have had to say, "You guys are good faces, and you look good, and you're charismatic, and you might get a shot on this distribution." This decentralization of distribution, along with this analog and not disrupted by AI thing, is why six or seven years ago, I started investing very heavily in alternative sports. So I made a big bet on pickleball that I think is going to work out quite well. You know, unrivaled, the three-on-three basketball league, AJ and I, my brother, early investors in that. The wiffle ball league, the sailing league, slam ball. So I've been very aggressive on alternative sport investing, Padell. And so, I'm very bullish on it.

• 16:08Speaker 00

  I think Josh obviously plays at a very heavy economic level with his funds and things of that nature. And everyone like him and others, especially him, I have so much pride in his building because he's done such a great job. And New York City baseball, we were always like envious of SF. So it's been great to see him thrive, shine. I think all, anyone who does not realize how substantial the analog opportunities are is really missing the plot of what's happening. And so it gets exciting. It's exciting to think that you can invest in both, something that could get as big as, you know, anthropic in an extreme digital world, but also, forget about the obvious ones like the Giants or the Sphere. I'm talking about people rolling up 900 local restaurants and building up a huge, like,

• 16:53Speaker 00

  it compounds 2X what anyone in PE would have thought because people want to go physically out and eat instead of just do seamless. You know, somebody buying up shopping malls, not to make them data centers, but because they think they can make a half-experiential, half-old mall shopping environment that people are going to be yearning for. Here's a left-field one, like the drive-in movie theater, right? The stuff that dominated the 50s and 60s. When I say that out loud of like, do you think a modern drive-in movie theater, which has done really well and executed super well, do you think that a lot of people would be about that life? I think we can all agree that yes.

• 17:34Speaker 01

  100%.

• 17:35Speaker 00

  And then what happens to the person that does 39 of those and has a real business and flips it? So I think it's a really cool time for a lot of us that are watching this show, where like, oh crap, we can play on either side of extreme digitalization or analog? Be creative, maybe mix the two.

• 17:53Speaker 02

  The beauty of, you know, the example of somebody making like a modern chain of drive-in in movie theaters is like you get all the benefits of AI still

• 18:03Speaker 00

  correct

• 18:03Speaker 02

  get to you get to use it for to instantly respond to any customer message and help

• 18:09Speaker 00

  what about what about this now now we're nerding out what if you have 40 of them and now this is seven years from now and you start showing your own films that you make in AI and build your own IP through your own analog distribution

• 18:23Speaker 01

  yeah oh that's

• 18:24Speaker 02

  yeah I could see I could see doing that for kids you know like maybe slightly lower bar but you create your own

• 18:30Speaker 00

  yeah that's you know that's why that's that's again a lot of things I do get more obvious later I got made fun of writing that book anyone can build a personal brand on Twitter now it doesn't look so funny I mean when I started when I when I started

• 18:44Speaker 02

  who's laughing now who's laughing now

• 18:47Speaker 00

  but when I started building V friends and like building this Pokemon Sesame Street thing yes there was a lot of blockchain in it but it was a lot of my smartest friends in Silicon Valley five years ago like this AI thing is percolating you know it's a little more slang for machine learning and then obviously got accelerated real quick but like yeah I believe in a lot of this stuff

• 19:06Speaker 01

  well speaking of people that are watching the show there is an army of people named Ryan in the chat and they want to be acknowledged by us so I'll ask you a question about a Ryan from your life can you tell me something you learned from Ryan Serhant or Ryan Holiday or maybe Ryan Harwood do any of these names conjure any interesting stories or life lessons

• 19:28Speaker 00

  yeah the Ryan mafia is good I mean Ryan Harwood I've learned nothing from zero absolutely nothing so let's just put that on the shelf

• 19:37Speaker 00

  you know Ryan Holiday was definitely the individual that I was like finally put a word to kind of how I was living my life right I you know my mother's my hero she taught me just how to be a really happy human you know I thought it was immigrants and I thought it was simplicity and I thought it was you know love and health over everything and truly truly not just cliched bullshit but live your life that way even if you're an entrepreneur and a capitalist and want to compete but when Ryan Holiday started talking about being a stoic and stoicism I was like oh like you know like I was like oh shit that sounds like oh that that that's interesting and so I think that that's one for him uh Serhant you know is a fun one for me because

• 20:22Speaker 00

  A lot, you know, he's obviously playing at such a big personal brand level now. He had that TV show on Bravo and then he was off the air. You know, his curiosity and humility was amazing. Like, he was always around our ecosystem. And he really learned to play the playbook, "I've lived, you've lived." He's lived so much of, you know, now he's back on Netflix. But he had a really great era in between his television moments of really winning on social and going all in. And I'm really proud of him. And Harwood is just a dear actual friend. He's family, not even friend. And so, he's taught me that, uh...

• 20:58Speaker 01

  I'm glad you circled back. Because I was like, "Damn, he's taking shots."

• 21:03Speaker 00

  Nah, nah, nah. That's, you know, he's a Long Island boy, I'm a Jersey boy. I think anyone from our part of the world knows, like, taking shots to your brothers is like the ultimate form of "I love you more than any..." I think literally from 1985 to 2000, 98% of the words out of my best friend's mouths was highly disrespectful in my direction.

• 21:27Speaker 01

  Of course, that's the best. That's the only way to do it. Ryan Holiday wrote "Trust Me, I'm Lying: Confessions of a Media Manipulator," at 25. Should more young people write books? I talk to some brilliant young people every day on the show. A lot of them fantasize about writing a book, but it always feels like it's something that needs to come with wisdom, that needs to come with being 40, 50, 60.

• 21:51Speaker 02

  Yeah, you get a lot of wisdom. But part of it's like you're generating wisdom through writing.

• 21:56Speaker 01

  Yeah.

• 21:56Speaker 00

  I think of it this way, man. I think of it as, weirdly, back to my barbell. I think people that have something to say will probably be best at the barbell. You know, meaning, it's kind of like someone's first album. You had your whole life to write it. Right? And then, so, I don't know, for me, speaking for myself, like, again, back to the books, like, when I look back at that, I'm like, how, like, and I'm pretty like, I kinda feel good about myself, and me and me have a good relationship with each other, but even I look, like, I look at it and I'm like, "How the hell did you write that in 2008?" And then, and then to your point, I think my next best piece of work will be when I'm wrapping it up and I can synthesize all the good stuff.

• 22:42Speaker 00

  So I would wildly encourage, especially the kind of characters you guys hang out with, they have a lot to say, because much like I had in my youth, I saw things others couldn't see, because I wasn't playing by yesterday's rules. I always say, "Fresh eyes are dangerous eyes. You know nothing, it makes you dangerous, you can really innovate." And then I think those people that, you know, have sustained careers and can have years of wisdom and chapters, have a lot to say that can really wrap up and bring value, so, I think most people, if they're going to be in that game, are probably gonna write their best book first and last.

• 23:20Speaker 02

  Uh, you partnered up with MasterClass?

• 23:23Speaker 00

  Yeah!

• 23:24Speaker 01

  Tell us about it.

• 23:25Speaker 02

  Tell us about it.

• 23:26Speaker 00

  You know, I, 15 years ago, anything that looked like MasterClass, like, selling stuff was really scammy. Like, I grew up in the Web 1.0 era, and like, I stayed away from a lot of subscription, Patreon, OnlyFans, MasterClass, like, selling information was really dirty in 97, 98. $150 ebook that was straight garbage. I, I wanna give MasterClass some flowers, like, when they first kinda hit the scene around that era, we were just getting into the earliest stage of where we are now, where premium content, you know, Substack, BeHype, like, now, now it's respected, which is amazing, and I think is great for a lot of individual writers and contributors.

• 24:08Speaker 00

  You know, it was really good company, like I like who they had for this class. It's addressing something I believe is real, which is like getting an MBA in real life and AI at, you know, pennies versus taking on extreme debt and getting an MBA from a high-class university that you think that logo is gonna get you financial opportunity in a way that I believe has passed us by. You know, it just feels like I want to be part of things that are historically correct or, you know, are just a little more practical and common sense. And so, yeah, I mean, they've come to me a whole bunch of times. This was the first time I was like, you know what? I can join this crew.

• 24:49Speaker 00

  I have something to say about AI marketing and production and the strategies of that. And I hope that, you know, me or Cuban or any of the people they threw at it might get someone to stop and not take on $300,000 in debt that's not gonna be ROI positive.

• 25:05Speaker 01

  Yeah. What are you hearing from sort of like Fortune 500 CMOs? Like larger company marketers around if anything they should change in the world of AI around their marketing mix?

• 25:21Speaker 00

  I'm giggling because we're gonna wrap up here and I'm actually gonna take your question but try to give an extraordinary amount of value to everyone that I know listens to this epic show. It's not what they're saying, it's how they're acting, which leads me to the following sentence. Everybody who's watching, who's highly invested in big companies that spend a lot of money on marketing, your marketing department is wasting 93 cents of every dollar they spend.

• 25:49Speaker 00

  We are living in such a radical transformation of the mid-funnel dominating not the upper funnel and the lower funnel. We, us three right now, are on mid-funnel. We are producing content.

• 26:01Speaker 02

  I was born in the mid-funnel.

• 26:03Speaker 00

  I mean, look, I mean, this is what's going on in my world. I'm filming, right? This is, this is a production day and this will be post-produced into creative that will go into mid-funnel, organic, social, and the things that do well will go up for brand and down for performance. Every brand on earth should be spending the 20% of their entire marketing budget just on social media organic production. Because the mid funnel and Tik Tokification of social has eaten up the world. And we should spend no media dollars against creative that we're guessing for the big campaign. And then when I tell you every Fortune 5000 company is still doing guessing on the upper funnel, sponsorships, ridiculous shit. And then the lower funnel, 2016 A/B testing meta frameworks.

• 26:48Speaker 00

  When the mid funnel ate up the whole world and you guys are winning and Gruen's is winning and any personal brand and many other businesses. And so, that doesn't even get into the AI of it all. That to me is tooling and infrastructure to be great at what I just said. But Jesus, there's a lot of money being wasted by the companies representing the eyeballs that are watching this show right now and that makes me sad.

• 27:14Speaker 01

  Yeah, makes a lot of sense.

• 27:17Speaker 02

  I can't stand.

• 27:19Speaker 01

  Wasted marketing. Yeah, makes my blood boil. Well, thank you so much for taking time to come chat with us.

• 27:26Speaker 00

  Love you guys.

• 27:27Speaker 02

  We barely got to talk about live commerce.

• 27:29Speaker 00

  Bro, it's...

• 27:30Speaker 02

  We'll do that next time.

• 27:31Speaker 00

  Yeah, you need, everybody here, anybody selling to the consumer needs to understand that China's gonna do a trillion in GMV, a trillion in GMV this year in stuff sold. And TikTok Shop and whatnot are doing real numbers in the US. And Meta's clearly gonna be popping off any second with what they're gonna do, which will lead YouTube to do what they're gonna do and...

• 27:58Speaker 02

  Sorry, I know you gotta leave, but give me your 30 second outlook on TikTok post kind of acquisition, change in ownership. How's the platform changing and what's your outlook?

• 28:10Speaker 00

  There's, I felt nothing. I haven't done any real homework on any like corporate structure, what is gonna be the vibe from a day to day in the trenches.

• 28:19Speaker 02

  Well, the new owners be willing to like subsidize TikTok Shop is kinda what I'm getting at.

• 28:24Speaker 00

  Um, they don't need to. It actually works on merit. You only need to subsidize shitty shit.

• 28:36Speaker 01

  Say it. Thank you so much for coming. Say it. We'll talk to you soon, Gary.

• 28:40Speaker 00

  Everybody, if you enjoyed this podcast, please go back and look at the prior episodes. They're loaded. I appreciate your attention and thanks for being part of the show.

• 28:51Speaker 03

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• 29:21Speaker 04

  You sound horrible. Oh, I feel worse. This flu is not playing around. Dad, you promised you'd be in my band, and it's showtime. Then it's Dayquil Intense Flu time. For fast and powerful relief of your flu symptoms, try Dayquil Intense Flu. Hit it. Yeah. Dayquil Intense Flu. The fast-acting daytime coughing, aching, aching, aching fever power through your flu medicine. Use is directed, keep out of reach of children.

• 29:48Speaker 00

  Journey. See you later.