About this episode
In this episode of the GaryVee Audio Experience, I talk about the massive shift from social media to interest media and why your brand needs to be obsessed with the end consumer. I encourage you to look past the "dirty data" and fake reports that are stalling our industry and start using common sense to see where attention is actually going. I also discuss the "Barbell Syndrome" - the simultaneous rise of extreme AI digitalization and the return to analog, real-life activations. You’ll learn about:The shift from SEO to AEO (Answer Engine Optimization)Why I’m betting big on Live Shopping and apps like WhatnotThe transition from Social Media to Interest MediaHow to use organic social content as a free testing ground for your productsWhy "Convenience is King" will always drive consumer behavior