How One Piece of Content Can Completely Change Your Life

In this episode of Tea with GaryVee, I take questions live from viewers and talk about why the more separated you are in a family business, the more together you'll be. I share why the audience (not you) gets to decide what's average, and why paying somebody to work for you is a better education than a college diploma. I also discuss why the free content in a paid-content model has to actually be free, and my secret bigger mission to reframe alpha male success around kindness and empathy. You'll learn about: • Divide and Conquer in Family Business • Who Really Decides What's Average • Paying to Learn by Hiring • Why Free Content Must Be Free • Reframing Alpha Male Success

• 0:00Speaker 00

  This is the Gary Vee Audio Experience. What's good everybody? First, before you listen to this podcast, I just want to say I love you guys and just appreciate with all my heart. Uh, I am ready to rock and roll. Good morning, everybody. Good morning Dustin. Good morning. All the people in the chats. Joel with Growing Design. Thank you for joining us. Jokes on the world. Thank you for being here. Uh, thanks for everybody on, uh, on YouTube, Facebook, Twitter. I see all of you guys in here. Gals, Virginia Fernando. Good morning. Let's get into the show. Actually, it was a big one. Let's get right into it.

• 0:40Speaker 01

  Good morning. Good morning. What's up?

• 0:42Speaker 00

  Good morning. What's up, Mike? Good.

• 0:46Speaker 01

  Um, I'm Sebastian. This is Oliver. This is me too. And, uh, basically I just wanted to asking you, because I know that you used to work with your dad. And, uh, we're brothers and we work together. So I wanted to know, um, if you had any like tips for working with, um, family.

• 1:00Speaker 00

  Yeah. And I worked with my brother when we started Vayner Media and my brother and I worked together on Vayner Sports. So, look, Oliver Sebastian, I think the biggest thing that people make the mistake with family businesses is a lot of things, actually. First of all, if, if you're capable of loving each other more than the money and the fame and the respect, that will always play out. I genuinely believe that this, that above everything else, like just truly valuing the relationships with my brother and dad, like more than the money and the, and the accolades really, really matter. Then the other thing is over communicating to each other about dollars and the like kind of respect. I think one of the reasons that,

• 1:47Speaker 00

  um, one of the reasons that, uh, my brother and I worked so well together was my brother was more confident and more comfortable with me being the front man and getting the credit. And he, and, and he valued the dollars, you know, not more, but like he was fine with that. And for me, I value the dollars less than being the guy, right? I want to be the guy with. My dad, we, we had more of that friction point of like, who's the guy? And that made it more difficult. But, but still, we were kind of able to overcome. You know, the friction. This is just ego and respect. And money, those are the two places, and that's why it's so hard.

• 2:30Speaker 00

  Most people actually care about money and get into fights over it. Or they actually care about like, who, like, who actually, why did you sell all that merchandise? Was it Sebastian? Was it Oliver? And there's that ego. And that, and that, and then there's the legacy of it. And then, you know, just, it's, it's balancing humility. And wanting credit, you know, there's just a lot of like, real law motions, you know what I mean?

• 2:55Speaker 02

  Yeah, decision making is really tough because we both have valid points. And I never would say that Sebastian's wrong at anything, but. I would say that when I come up with like my point or my perspective and he comes up with his perspective. Um, it's really tough to balance out each other and, uh, you know.

• 3:11Speaker 00

  You, you know what's really worked for both of my family businesses? Dividing and conquering, because you can't have two cooks in a kitchen. Because to your point, Oliver, like, it's not that you think Sebastian's wrong. It's that by you saying it should be red and him saying it should be blue, just in that small thing. You know, when you're, when you're passionate about your thing. You, you want to see your thing come to life. It's not even about being right or wrong. It's not seeing it come to life the way you envisioned it in your brain.

• 3:38Speaker 02

  That's true.

• 3:39Speaker 00

  I really, like, I really mean this, like, I think where people get caught is they try to both do the same thing. And I think dividing and conquering matters. Like, like, when you have two cooks in the kitchen, you have no cooks in the kitchen, just friction. So, so, for example, just because you guys are wearing it, if you're doing merch. I would just look, if I was like the third brother, like, hey, here's the, if I was the third older brother, here's the strategy, we're gonna make nine pieces of merch. And everybody make their own three pieces and who gives a fuck if the fonts are different? And who gives a fuck if like, you know, you know what I mean? You see, you know, sometimes, because that will work better. You know, because then merit can breathe versus it being convoluted. And what ends up happening when it doesn't work? Or when it does work, you know, when it doesn't work, you're doing this.

• 4:24Speaker 00

  You're like, see, it was your fucking, you know, even though both your DNA is in it. And when, when it does work, even though it's blended, then both are saying this. And you get into that friction point. And that's why I think dividing and conquering might really matter as well. Joint decisions are impossible for a business.

• 4:41Speaker 02

  Okay.

• 4:42Speaker 00

  That, you know, like, back to like sports, there's, you don't have two quarterbacks.

• 4:46Speaker 02

  Yeah.

• 4:47Speaker 00

  You have two quarterbacks, but one's on the bench. They're not both out there grabbing the ball. Same with business, like, there is no co-CEO, it doesn't work.

• 4:55Speaker 02

  True.

• 4:56Speaker 00

  But what you could do is if your partners is divide and conquer and literally, you know, with one thing, you know, in every, you almost want to write down every task and then pick one person to be one A and one person to be one B.

• 5:10Speaker 02

  Okay.

• 5:11Speaker 00

  And what that mean, you know, Adrian, I had a really good rule, which was if, if we actually, actually couldn't get to a joint decision through a conversation, I would make the final call because I was a CEO. You know, like that was, that was basically the punchline. And, and that really worked and, you know, and, and he was great at like, kind of, you know, sticking to that. And so, you know, I think that, um, you know, with my dad, I really let him work on the finances and I kind of operated. But he, he, it was his business and he was used to operating. And so when he would kind of try to make a joint decision or, or a post decision or just my decision, that's when a lot of friction happened, especially with, when you have got employees underneath you, you know?

• 5:56Speaker 02

  How, how long have you been, have you been working with your brother and dad?

• 6:00Speaker 00

  My whole life, you know, in essence, I mean, still to this day, basically every professional day of my life, I've been in that place. And, and I'll be honest with you, like when I'm most by myself is when it's most enjoyable. You know, I mean, what I mean by that is, you know, in the years where my dad was really letting me run the business, it was like, great, you know, Vayner was really easy, AJ really gave me that spot, but even after he left and went to run Vayner Sports, it was even better, you know, it just, it's, it's hard when you're, when you're a one to share the ball. And it's not because you're greedy, or you're mean, or you want, you're, you're selfish, it's that, you know, decisions drive a business.

• 6:46Speaker 00

  And, and I have enormous conviction and can make my decisions very quickly. And I struggle with people that don't have that clarity. Or like, or, you know, like, whether, you know, and anybody who doesn't agree, you know, I don't have clarity on other people's decisions either.

• 7:03Speaker 01

  Right, right.

• 7:04Speaker 00

  I, I think it's divide and conquer, like, what, what's been the biggest friction point for you two? Like, what's been the biggest fight that you've had, or about what?

• 7:13Speaker 01

  It's mainly when we just have two different opinions on something, but, um, we've definitely learned from before, a lot of different ways to, um, Work together. To work together and stuff. I mean, obviously, we still go through our struggles and,

• 7:24Speaker 00

  Of course.

• 7:25Speaker 01

  The most part, everything's been, uh, way better than before. And,

• 7:30Speaker 00

  Do, do, do you guys have a good sense of where you are? If I said to both of you, between money and like, the credit, where do you guys sit? Like, Oliver, especially, if I asked you, there's a hundred percent for you, for you. Money, credit, where are you percentage wise?

• 7:47Speaker 01

  Credit, money. No, I would say, I would say it was more credit, but, um,

• 7:53Speaker 00

  But, but real quick, real quick on that, it's not as simple as that. So, for example, when you say credit, money, you might be seventy thirty and he might be thirty seventy, and in that is the actual unlock to your happiness. Cause you're not a hundred zero and he's not a zero hundred.

• 8:08Speaker 01

  Yeah.

• 8:10Speaker 00

  But, once you understand that, it really helps. And, but I'm telling you, by a country mile, the number one piece of advice I have is, don't be in a position where you have to make joint decisions, divide and conquer as much as you can, and where you have to make joint decisions, see if you can do both.

• 8:28Speaker 01

  Okay. That sounds like, that sounds cool. I like that.

• 8:32Speaker 00

  You see what I mean? Because it's, it's the more separated you are, the more together you'll be.

• 8:38Speaker 01

  Right.

• 8:39Speaker 00

  Like if you're like, hey, we want to make this piece of content, just make both of your fucking pieces of content. Like literally, even if they're similar.

• 8:48Speaker 01

  I got you, I got you.

• 8:49Speaker 00

  Good. Good luck, guys.

• 8:50Speaker 01

  Thank you so much.

• 9:02Speaker 03

  Hey, what's up, what's up?

• 9:04Speaker 00

  What's good, Richard?

• 9:05Speaker 03

  Yeah, I'm back again. Thank you for doing this. Super happy to be here. So I'm gonna go straight to the point. Uh, I wanted to hear your take on uh, quantity versus quality uh, of content for consistency purposes. So my question is, um, is a lot of average content better than um, great content?

• 9:26Speaker 00

  Yes.

• 9:27Speaker 03

  With a lower consistency?

• 9:28Speaker 00

  Yes. Here's why. Who gets to decide that it's average, Richard?

• 9:34Speaker 03

  Right, true, true.

• 9:36Speaker 00

  Answer the question.

• 9:38Speaker 03

  Um, I mean, it's just me. It's only me who controls like the, the content.

• 9:43Speaker 00

  That's it, that's it. That's where you have it mixed up. That's why I'm so excited. That's why I wanted you to answer it.

• 9:48Speaker 03

  Okay.

• 9:48Speaker 00

  You don't, you don't get to decide. The audience gets to decide.

• 9:51Speaker 03

  Okay.

• 9:52Speaker 00

  And you're gonna say no for the audience too often.

• 9:56Speaker 03

  Okay.

• 9:57Speaker 00

  Creators, artists, say no for the audience without the audience having a look.

• 10:03Speaker 03

  That's true.

• 10:04Speaker 00

  The end.

• 10:05Speaker 03

  True.

• 10:05Speaker 00

  That's why this is such an easy question for me.

• 10:09Speaker 03

  Cool.

• 10:09Speaker 00

  It's an easy question. It's just insecurity about the content. You know, people use perfection as a disguise to not put out. It's actually being a cliche artist and worrying about what people think. And having some sort of ideology in your own head, or just judging your own self. That's why I want to push everybody to put things out, because they will learn from what the audience likes instead of playing the game of life in their own head.

• 10:32Speaker 03

  Okay, true. Yeah, cuz I, I always try to do the, you know, a- as you uh, advocate us to do two, three posts daily. So I try to own to that flow, but I find it difficult sometimes cuz I, I want to do above average packaging.

• 10:49Speaker 00

  But you're making that up in your own mind.

• 10:51Speaker 03

  Okay.

• 10:52Speaker 00

  Like, that's my concern. My concern is that you've got, I don't know if you even know yet. If you haven't put out a hundred things, you don't even really know. You know, your below average might be above average. You just might be that talented, or you may put out something that's below average, but you read the comments and you get an insight, which makes your next piece of content way better.

• 11:15Speaker 03

  Yeah, yeah.

• 11:17Speaker 00

  You're, people do not, most people do not respect the audience.

• 11:22Speaker 03

  Okay.

• 11:23Speaker 00

  It's a very interesting insight. Like, I would argue that what really works for me is I overly respect the audience. All I'm doing is like, looking at the comments right now, while I'm on with you, from Antare Goodwin and Kareem Al Rashidi and Sam Reed and Mark Martinez, I'm watching. Even when I'm creating.

• 11:43Speaker 03

  Okay.

• 11:45Speaker 00

  They're always right. We're never right.

• 11:48Speaker 03

  Okay, and uh.

• 11:49Speaker 00

  We might, we might have been right, and then it plays out, but we don't know if we're right or wrong until it goes out. And no content ruins you. People are like, oh, if I put this out, people are gonna think I'm whack, and then I have no shot. It just doesn't work that way. You know how much whack fucking songs The Beatles put out? More than people realize.

• 12:06Speaker 03

  True.

• 12:09Speaker 03

  And uh.

• 12:09Speaker 00

  You like that, right? You like that. It's a, it's a, it's a liberator.

• 12:14Speaker 03

  Yeah, yeah. It makes me realize that I can do, yeah, so I don't have to like dwell on little things and just go ahead and, and post it.

• 12:23Speaker 00

  You also don't know. You need to post it to see if you're right. Like, I put out shit, sometimes I'm like, this is gonna suck, and it sucks. I'm like, yeah, I know my shit. Like, when I write up wine text, you know, and I write it, sometimes I'm like, ooh, this is fire, it's gonna sell out in a minute, and sometimes I'm like eh, and then, you know, and, and then, when it doesn't do well, I'm like, ooh, I'm on my shit, I was right, it was eh. Sometimes I'm like eh, shit flies out in this, in an hour, all sold out, and I'm like hmm, okay, that taught me that, you know, you gotta learn.

• 12:51Speaker 03

  Okay, cool. I have one quick question.

• 12:54Speaker 00

  Go.

• 12:57Speaker 03

  You always say also to be giving, to do jobs, job, jobs. And I wanted to see with you, does it make sense to like provide, like I'm a producer, DJ, sound engineer. Does it make sense to provide my creations to people who I still got emails? Maybe even if we don't necessarily still talk, it could be people who worked with like maybe the Rianas or other street dancers and stuff like that, but just to reach them and be like, hey, I got this. I was thinking about you. I think this makes sense.

• 13:30Speaker 00

  Yes, yes, but you know that they're doing more for you than you're doing for them.

• 13:36Speaker 03

  Okay, okay.

• 13:38Speaker 00

  When you're Rihanna, if they're putting in your fucking, you know, they're taking your productions. That's huge for you. What would be better in my opinion is to go to SoundCloud or Instagram or TikTok and find people that are emerging that really need it. Then you're really giving. Because when you're giving to Rihanna or Beyonce, you're not giving, they're putting you on.

• 13:59Speaker 03

  Okay, okay, okay. I get that.

• 14:01Speaker 00

  You got it. All right, bro.

• 14:02Speaker 03

  Thank you.

• 14:03Speaker 00

  You got it. Peace.

• 14:07Speaker 00

  People often want to give to people that when they receive it, it actually is more valuable to you. People want to give me things all the time. You know, but the reality, Gary Vee, I made this song for you, for your Tea with Gary Vee. But like, you know, the reality is we've had two theme songs on Tea with Gary Vee. The second one, that's been good, but a lot of people made those things. And a lot of times they're making it for their benefit. So, you know. And that's great. And sometimes the person will say yes, but please recognize you're not giving. You're asking in that scenario. Exposure at that level is worth way more than the production value of that thing. Just always, especially in a world where there's unlimited people offering that production.

• 14:51Speaker 00

  So, keep it going.

• 14:54Speaker 04

  Hey Gary.

• 14:55Speaker 05

  Hey Gary.

• 14:55Speaker 04

  How you doing?

• 14:56Speaker 00

  Hey guys, I'm doing well. How are you?

• 14:58Speaker 05

  So good. Super grateful to be here. Thank you so much for having us.

• 15:02Speaker 00

  Thanks, Pili. What's cooking?

• 15:03Speaker 04

  So we're here in Westfield. We're not too far from you.

• 15:07Speaker 00

  Super close.

• 15:08Speaker 04

  Yes, sir. Yes, sir. Super grateful. And so Pili's been listening to you for a while. I jumped on, started listening to you back in December. And I gotta say that, you know, what you guys, what you say works. So I started, um,

• 15:19Speaker 05

  Everything.

• 15:19Speaker 04

  We have our podcast, The Jason and Pili Project. We've had some great guests come on by just DMing them through Instagram. And all of a sudden they're replying. Just shocking. People are like, how'd you get them on? I was like, oh, Gary Vee said DM them. And they're like, I'll try that. Oh, yeah. People come on. So our goal this year was we were working to get really more live speaking going. That's gonna now get sidelined for a long time. We did hear you say, well, start a live show to somebody about a week ago. So we started a live show every day at noon. And so second cup of coffee with Jason and Pili live. And that's been going well. Across our platforms, we're getting good, like, private feedback from people, like people that reach out on the sideline. But we're, we're, we're not finding a way to get like active engagement on the platforms. And I, our strategy is-

• 16:02Speaker 00

  So you're getting, you're getting private messages at a high level, but you're not getting as many comments and likes and shares on the actual content?

• 16:08Speaker 04

  Correct.

• 16:09Speaker 05

  Yes.

• 16:09Speaker 00

  Which, which, what do you want the most of? Let's go very technical here to bring people value. When you say engagement, in order, on which platform? And then before we go into that, what's the content that you're talking about?

• 16:20Speaker 04

  So our podcast is about providing fulfillment, really just pushing to prove that we can improve mental fortitude, grow wealth and improve health.

• 16:28Speaker 05

  And it has a, it had, go ahead. It has a foundation in, uh, real estate. We are, we are, uh, large multifamily providers.

• 16:34Speaker 00

  Understood. So are you getting a lot of private things that are, that are just because people are getting into a mindset thing? And they're being honest with you on DM that they may feel uncomfortable in the comment section? Or asking you more direct questions financially of how to become a multifamily kind of executor? Like you're just finding more in that realm?

• 16:54Speaker 04

  I get a lot in the fitness side. Um, I do a lot of crazy challenges on the fitness side. So I'm running like 465 miles this month. And, uh, we get a lot of people reach out from that. And like they're, uh,

• 17:04Speaker 00

  But privately.

• 17:05Speaker 04

  Really engaging that. Sorry?

• 17:07Speaker 00

  Privately or publicly?

• 17:09Speaker 04

  Yeah.

• 17:10Speaker 00

  Um, you know, it's funny, I get way more private messages than I get in with my engagement. And I get a shitload of engagement, which just means I get a fuckload of, you know, private messages. But, you know, let's break this down. If I went very literal, because I don't do this often, so I think this will help a lot of people. Um, and you guys have clearly shown to me that you've listened to tactics, which have brought you benefits. So I really want to go tactical. What, when you say engagement, which platform and what action?

• 17:40Speaker 04

  Sure. So Facebook and YouTube would be the prime two that we, we try and build that further.

• 17:45Speaker 00

  Okay. And what, and are you looking for, are you saying, when you say engagement, are you looking for comments and likes? Or if you're talking about these two platforms, are you talking about more subscribers? Hey everybody, uh, I hope you're enjoying the podcast right now. Make sure you follow the podcast. That's why I'm interrupting. Let's keep going on this show, but follow the podcast. It'll make my mom super happy.

• 18:06Speaker 04

  So YouTube would be subscribers. Facebook would be engagement to make sure that we're providing content that's benefiting the listeners. Cause right now we're getting the private feedback where our, but we're not getting on the platform. So we're not sure if our content is giving the value.

• 18:20Speaker 00

  Sure you, you're getting the feedback.

• 18:23Speaker 04

  Yeah, just not.

• 18:24Speaker 00

  You, yeah. Jason, you said to me, you're looking for the feedback to make sure that you're providing the right value. But you are getting the feedback, what you're actually saying, which is very fine, no problem at all. Hey, we'd like to get more of it publicly because that in itself helps us more. More people see it, it builds more momentum. So you're not looking to help them, you're looking to help yourself. And there's nothing wrong with that, but, but this is why I want, I want to break it down, right?

• 18:50Speaker 04

  Yeah.

• 18:50Speaker 00

  You're getting, I mean, I, no worries. For me, for me, I'm able to really create more content. Seven out of 10 times because of the private messages more than the comments. Because people will go a level deeper, private. And I'm like, ooh, there's something there. Ooh, shit. Rich kids are sad. I need to talk about entitlement, you know, like that, that's me, nobody's leaving a comment like, Gary, that's me. I'm a rich kid. I'm a piece of shit. I take all my money from my parents, but I make pretend I earn it. I suck. Like that people don't do that. They are, they do it in DM, right? And so I think that what you're talking about a little bit more is. Things that benefit you, which is fine, more comments, more shares, more likes, you should.

• 19:32Speaker 00

  I genuinely believe it's very hard to be selfless unless you have a level of selfishness. You should have your own ambitious wants and needs. So it's not that you want more feedback to make sure you're doing the right thing because you're getting that. It's that you're trying to grow, which is super fine. Believe it or not, the answer is really wild. It's called asking.

• 19:52Speaker 00

  So one of the things that really works is literally asking. Like, for example, even though I can bring it up 100 times, none of these fuckers are signing up for Wine Text. But when, thank you. Today, but I don't know if you drink Pinot Noir, but today is a crazy one, so get ready.

• 20:12Speaker 04

  30 days no drink. We got three little.

• 20:13Speaker 00

  Got it.

• 20:14Speaker 04

  Background being quiet.

• 20:15Speaker 00

  I love it.

• 20:15Speaker 04

  This.

• 20:16Speaker 00

  I love it.

• 20:16Speaker 04

  Chantilly is one of the two.

• 20:17Speaker 00

  But I think you need to ask. I think you should make a nice little piece of content at the end of all your content. It basically says, hey, it would mean a lot. Like, you should film something and be like, hey, we're really hustling out here. It would mean a lot to us if you left a comment and shared this and liked it and subscribed. Like, the ask, the right hook of the chat. Like, most people are just not asking.

• 20:37Speaker 04

  Yeah.

• 20:37Speaker 00

  It's literally just asking, both in video, audio, written, and visual form. I'm being dead serious.

• 20:44Speaker 04

  A good amount of content, and so maybe we're missing that, just really the in-cap to it.

• 20:49Speaker 00

  You know, you know, you know what I did with Wine Library TV that completely exploded it back in the day when I wanted that? I created something called the question of the day. So like, every episode of Wine Library TV, a thousand of them, you know, maybe 950 of them after I invented it, was like, alright, time for the question of the day. Which Pinot Noir did you drink in your, you know, and then it got people into practice.

• 21:08Speaker 04

  Yeah.

• 21:09Speaker 00

  So, you know, question of the day, or, you know, I do it still now, like, tag one person that you think will get value out of this.

• 21:17Speaker 04

  Yeah.

• 21:18Speaker 00

  It's called the ask.

• 21:19Speaker 05

  Okay.

• 21:20Speaker 04

  Got it.

• 21:20Speaker 00

  You know, you're providing value for your audience, you're more than in a position to ask. Not demand, not say if you don't leave a comment, you get kicked out. It's a very simple ask.

• 21:33Speaker 04

  We got kiddos running.

• 21:35Speaker 00

  I love it.

• 21:36Speaker 04

  So the world.

• 21:36Speaker 00

  Love these little guys.

• 21:38Speaker 04

  Yeah, so super appreciate you. So I don't have any crazy gifts for you. We appreciate your content, but I do ask 10 minutes on our podcast somewhere in the future?

• 21:47Speaker 00

  Yeah, somewhere in the future. I'm in for that. Only because this little cutie.

• 21:50Speaker 04

  This is the young one.

• 21:52Speaker 05

  This is how I get people on.

• 21:53Speaker 04

  Thank you.

• 21:54Speaker 00

  I get it. I'm sure. Suck them with babies. I respect it. You're welcome. See you later.

• 21:59Speaker 04

  See you, Gary.

• 22:00Speaker 00

  Bye, guys.

• 22:03Speaker 00

  Big P on Noir today on Wine Text. Very simply, simple ask, based on that, let's go meta. If you buy wine, if you buy three bottles of wine a month in any shape or form, Publix, Trader Joe's, Costco, Wine.com, like if you buy three bottles of wine a month, please, please, please, please stop right now. Go to WineText.com, sign up. It takes two minutes. Take a photo, put it on Twitter. Let me retweet you that you did it. It would mean a lot to me. Let's keep it going.

• 22:35Speaker 05

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• 23:06Speaker 05

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• 23:37Speaker 02

  Hey Gary. I've, this is exciting.

• 23:41Speaker 00

  Wow, this is huge. The NCAA board announced it supports a rule change that would allow student athletes

• 23:46Speaker 02

  Sorry Jared.

• 23:48Speaker 00

  For third-party endorsements, both related and separate from athletics, starting in 2021, and also supports compensation for other opportunities in social media. Wow. VaynerSports, VaynerSports just changed.

• 24:01Speaker 02

  Gary, can you hear us?

• 24:03Speaker 00

  Yeah.

• 24:04Speaker 02

  I just wanna, I wasn't sure, because you were so funny.

• 24:06Speaker 00

  Oh, I can hear you. No, no, uh, breaking news out of the NCAA.

• 24:10Speaker 02

  Oh, okay, yeah.

• 24:11Speaker 00

  Uh, about compensating kids that play collegiate sports, which I think will really change

• 24:19Speaker 00

  VaynerSports. Okay, let's rock and roll.

• 24:24Speaker 02

  Hi Gary. I've always wanted to meet you. I'm probably like, everywhere I'm in my life right now is because of you. So, uh, I tried eBay flipping.

• 24:34Speaker 00

  It's not true. Good news, it's, it's because of you. You took action, but I appreciate, I'll take the assist, I'll John stop.

• 24:40Speaker 02

  Okay, okay.

• 24:41Speaker 00

  Go ahead.

• 24:42Speaker 02

  So I, I tried eBay flipping like three times, failed every time. Um, I tried crypto investing and, uh, Amazon FBA. And now I have a freelance business and I just got to quit my job at Walmart three months ago.

• 24:57Speaker 00

  Good for you.

• 24:58Speaker 02

  So, um, my question is, when should I like hire my first employee? Cause I wanna grow beyond just a one-man band. Okay.

• 25:08Speaker 00

  Can you afford it now?

• 25:10Speaker 02

  Um, I don't know.

• 25:12Speaker 00

  Let's define affording.

• 25:13Speaker 02

  Oh, okay.

• 25:15Speaker 00

  As long as you don't spend money, do you have enough money to get an employee?

• 25:21Speaker 02

  Not like full-time?

• 25:23Speaker 00

  So then go part-time.

• 25:24Speaker 02

  At least a little bit, yeah.

• 25:25Speaker 00

  Then you should do it.

• 25:27Speaker 02

  Okay, okay.

• 25:28Speaker 00

  The sooner you learn what it feels like to employ someone, the better. So even if that's somebody for 10 hours a week, that's learnings for you. That's why it's awesome. If you pay the minimum wage or something small, you're like set. You know where, you know, Jared, you know where people get really caught? They don't pay for, they're willing to pay for college.

• 25:46Speaker 00

  And to learn, but then in real life, they're not willing to pay to actually learn. You paying somebody is gonna teach you how to be a boss of somebody. And it's a much better deal than a college diploma that talks about being the boss of somebody. Well, that's that's kinda interesting that you say that. Please. Cause I I did martial arts for 12 years. Okay. And I took minimum wage from the guy. And so I was actually ended up like losing money because I did pay for teaching certificates and I did run like the demo team for a while. And teaching and like planning curriculum and running instructors. So I kinda understand like. That one thing you said, what was it like three nines is not as good as like sixty sixes or something. Remember that I like. Yes.

• 26:30Speaker 00

  I kinda feel smart because I learned that before you put that out. Brother, you're plenty of smart. Don't worry. I'm not. I don't get to make the rules. But I get to share my thoughts and things I've learned. Like, you know, don't even don't put my advice on a pedestal, but know this, know this.

• 26:46Speaker 00

  You hiring somebody even for 10 hours a week is a monster win. Okay. Be- because if let's just I'm just gonna use 10 bucks an hour. That hundred bucks a week is teaching. You're getting paid to learn. To learn. And and then if she or he is bringing you value, I mean, this is a fucking huge win. People are very confused out here, brother. People are willing to pay to learn. Through courses and degrees and schools and then they don't. Learn by paying to do things in their actual business. I basically think everything I'm doing is learning. And if I get the output that I paid for, then that's like the bonus. Okay. I want the context. You want okay. I want the reps. Oh, okay. That makes sense to me.

• 27:30Speaker 00

  Now, all of a sudden, you can see why you would hire somebody earlier. Cause now it's a different value proposition than am I gonna get my return on my money? It doesn't even matter if you do. Now you're learning something which is gonna help you long term because you're so young. Yeah, yeah, yeah.

• 27:44Speaker 02

  I'm only twenty one.

• 27:47Speaker 00

  You are a super baby.

• 27:50Speaker 00

  Keep thinking that way. Keep thinking like your Marshall odds thing. Keep remembering this moment when we talked. Investing in something that brings you learnings is always a good idea. Always better, especially better than learning it on paper or from somebody else. You learning it, you know. Hearing about it ten times. Is way less valuable than doing it once.

• 28:15Speaker 02

  Yeah, cuz I I've kind of been frustrated lately. Cuz I took on like way too much work.

• 28:22Speaker 00

  Yeah, man, it's time to fucking delegate.

• 28:24Speaker 02

  It's you know, like the twelve hours a day is just too much for me, right?

• 28:28Speaker 00

  I respect it. By the way, I love you for saying that. For me, it's not because I got some, I got adrenaline in a different way. And for you, it's seven hours is too much. Bro, there's no level of money. There's no level of success. That is more important than happiness and balance. I love you for that. Don't, this is why, notice how I said, hey, when I was listening to you, I was like, don't take all my stuff literal. Take my macro literal. You need to be happy. So if six hours is good for you, well, great, then that's what it's gonna be.

• 28:55Speaker 02

  But, yeah, yeah, cuz then. I did see that cuz I I saw. Like my work when I was doing, you're right about six, by the way, like lucky guess. Cuz my work, I was, when I was working only six a day. It was getting done faster. And so when I was working twelve, I got the same output as six.

• 29:17Speaker 00

  Yeah, you're tired. You're tired. You're not in your max. I wanna make sure you also, one thing to look into is how much do you love what you're doing versus you think it's making you money? Because one thing I noticed is twelve is easier when you fucking are addicted to it.

• 29:29Speaker 02

  I agree. It's definitely not. Cuz I video edit, that's my thing, right? It's not a twelve hour a day thing, but it's not a zero either.

• 29:39Speaker 00

  I love that. Brother, I love that. Now you got, I love it. You're in such a great spot. At twenty one to have that knowledge, to have this framework, keep tasting, do different shit. I like where you're going, bro.

• 29:48Speaker 02

  Okay, I see some people. Want to get hired?

• 29:52Speaker 00

  Yeah, I'm sure. Why don't we put up you what? Yeah, why don't we put your, why don't we put your social handle up here? People, everyone DM Jared if you want to get hired. What are you hiring for?

• 30:00Speaker 02

  Um, I need a video editor for, um, right now it's just Instagram captions helping me spell check because I suck at writing. So.

• 30:10Speaker 00

  I, there's some good software too. Let Dustin put you in touch with some of our team. We're using some software too. And then you can have somebody.

• 30:17Speaker 02

  Is it Rev?

• 30:18Speaker 00

  Yeah, I think it is. Yeah.

• 30:19Speaker 02

  Okay. Yeah, that's what I use and.

• 30:21Speaker 00

  Good. Awesome. And you need somebody on the post. Yep. Yep. Yep.

• 30:23Speaker 02

  And then it's a, I use Adobe.

• 30:25Speaker 00

  Dustin put up his actual, uh, actual handle.

• 30:28Speaker 02

  Well, thank you. This, this means a lot to me. Uh, the only really.

• 30:31Speaker 00

  You have an Instagram. You have an Instagram so people can DM you?

• 30:35Speaker 02

  I do, but I don't use it because I don't.

• 30:37Speaker 00

  What about an email?

• 30:38Speaker 02

  Yeah, an email.

• 30:39Speaker 00

  Okay. What's your email?

• 30:40Speaker 02

  It's a [email protected]. Do you want me to write it in the chat for Dustin?

• 30:47Speaker 00

  I think Dennis is pretty smart. Pacific, what, Pacific.

• 30:51Speaker 02

  Business.

• 30:52Speaker 00

  YT for YouTube at gmail.com. [email protected].

• 30:59Speaker 02

  Wow. Thank you.

• 31:00Speaker 00

  You're welcome.

• 31:00Speaker 02

  I'm gonna be busy reading emails today. That's okay though.

• 31:03Speaker 00

  I think you are. I think you are. So what are you, what are you looking to hire? Real quick. Let's back it down. I gotta move on.

• 31:07Speaker 02

  It's either, either someone to help with captions or someone to help cut down, um, gameplay live streams. One of those two.

• 31:16Speaker 00

  Awesome.

• 31:17Speaker 02

  Thanks, Gary.

• 31:18Speaker 00

  Take care, brother.

• 31:19Speaker 02

  Means a lot.

• 31:20Speaker 00

  Happy to do it, brother. Keep pushing. Nice kid. All right. Let's keep this going. Let's keep this going. Let's keep it going. Hi. Hi Natasha. Thank you so much for having me. Can you hear me okay? Perfectly. Um, I am the child of an immigrant as well. And so I instantly connected with you and your story and, um, the way you deliver messages just is exactly how my dad delivers messages. And so, um, you're, the way you deliver everything is perfect. So I'll get into this. I'll give you some context. Um, I am a creative and I started out just doing craft fairs and it honestly was supposed to just kind of be like up for fun.

• 32:04Speaker 00

  On the side hobby, extra income type thing. Um, and then. I ended up loving it and I then hopped on Etsy back in December. Didn't really get any traction off Etsy. Um, then I started a TikTok thanks to you. I started a TikTok and. Uh, had a video go viral. I'm from Pansy City and so I painted a um, custom Chiefs jacket. And that video on TikTok went viral. It had like, um, viral for me. I, I'm, you know, by not, not a long shot, not, you know, Charlie or whoever. But um, I think it got like forty, fifty thousand views and I was like, whoa. Um, and then Etsy started like. And I was like, holy cow, what the heck just happened?

• 32:50Speaker 00

  And um, so. What happened is you started executing the things I talk about every day. Hundred percent. Yeah, I executed what you said and it, it did really well and. I ended up hopping off Etsy because they take obviously a portion of your fees and I felt like if I'm driving my own sales. Through what you're teaching me to do, why should I give them a portion of my money? So I ended up creating my own website. Um, things were a little slow at first and then I had another video go viral, a million, uh, I think it's one point four million views. Um, which was insane. Again, my website cha-ching, cha-ching, cha-ching. Um, and then.

• 33:30Speaker 00

  The following week, Shonda Rhimes ended up sharing one of my art pieces on her Instagram feed. And so then it was like, again, cha-ching, I'm like, I, I tagged her, just like you had instructed people to do. I tagged her. It was a Grey's Anatomy themed post. Tagged her, she reposted it and it was insane. So off of that, this is obviously very new to me. I have had several like. Influencers, um, lifestyle bloggers, message me. Wanting to get like some free product, a free jacket, free stickers, free art, all the stuff that I make. Um, is there a secret? Free stickers. Free stickers excites me. What was that? Free stickers excites me. That's low cost for you, for good exposure. Yeah, free stickers, yeah.

• 34:15Speaker 00

  Free fucking jackets hmm only if they promise to post it and they're real big. Okay. There's no secret math, there's no formula, you have to go on intuition, you should audit them, see how engaged their audience really is. You know, maybe FaceTime them for two minutes, maybe you can get a real connection, free stickers all day. Okay. It's just cheap, they put on their laptop or they share it, like even if they don't share it, it's let, let, let them have it around their life. There, there are people that have influence, you know, but, but um, it's just, it's just value exchange, you know, like if you decide somebody's worth a free jacket. And that's right for you, then do that too.

• 34:54Speaker 00

  Influencer marketing will work for you, it's not a requirement, but if you have something as low cost as free stickers, I'm really into that. Okay, okay, yeah, stickers and then my art friends, those are. You know, you know what you need to do though, when you send something to somebody and nothing good happens, you can't dwell, you have to look at it at the macro. Okay. It's kind of like the TikTok viral posts. You know, if you gave up after the first nine that only got twelve, you know, views and said Gary's an idiot, you would have never gotten to the time when the video went viral, same with influencers, if you give up after like, you're like fucking Sarah, what a fuck her, you know, she didn't, you know, like if you do that, you're finished, you need to be like Sarah sucked, Rick sucked, Johnny sucked, Jenna sucked, Stevie sucked, Ricky stuck, oh my God, Amanda changed my life.

• 35:39Speaker 00

  Okay. Got it? Yeah, cuz I did. People get emotional. People get emotion, people get emotional, they're like, oh fucking Sally ripped me off, all her followers are fake, I bet. You know, like, like even if they posted and nothing good happened, you're like, fuck, people get emotional, there's no, there's no fucking crying or emotion business. Yeah.

• 36:01Speaker 00

  Yeah, and I did, I had like twelve videos that got literally eight views, so if I had stopped, I, I wouldn't have had any success. That's right. Okay, my, another quick question, um, so. So I had had an idea to do Instagram Lives with my followers, one-on-one, basically like this, but teaching them digital art on their iPads. And um, I have a business mentor and um, they kind of kiboshed it. They're like, no, you need to charge. You need to charge for that, like doing maybe like a twenty to thirty minute session. Your, your business mentor is a salesperson. Okay.

• 36:39Speaker 00

  I am a marketer and brander.

• 36:43Speaker 00

  I don't agree, and I know you know that I don't agree. Yeah, yeah. Oh, I knew instantly. I was like, Gary's not gonna agree. And I don't necessarily agree, but. Well, good news, you won, two to one. Yeah, true, true, true, true. My other, my, the, the question though, is there ever a time or? That I can charge for that or something? When you desperately need to. Okay.

• 37:09Speaker 00

  You know what the goal is, though? What's that? To never desperately need to. Yeah, yeah, yeah. I, and I don't desperately need to. I wanted to do it to create a community. You know what's gonna happen? You're gonna build a fucking community that's gonna buy your other shit. Okay. Your business mentor is transactional. Okay. Your business mentor is one-on-one. Okay. If your business mentor is getting paid, you may want to reconsider it. Okay. Alright, yeah. I, I had a feeling, I mean, I, I listen to your podcast twenty-four seven and I, I implement and I've turned so many other people on to it too. Um, and so. You've implemented it and good thing, you've implemented my free advice and a lot of good things have happened. Yeah.

• 37:51Speaker 00

  You're paying for that advice. I'd like to see what the ROI of that is. Yeah, yeah, yeah, so true. Um, very true.

• 38:01Speaker 00

  I, uh, I, I think you're a hundred percent right. And I knew instantly. I think you need to, I think you need to say, I think you need to write a nice email that says, we no longer work together. That's my intuition. I could be wrong, maybe she or he's bringing a lot of value, but, but if, if, if I heard everything you just said, which is, you're selling things from exposure.

• 38:24Speaker 00

  I would never charge transactional twenty-nine dollars for fuck.

• 38:31Speaker 00

  Okay. All right. Right on, right on. Talk to you. Thank you so much, Gary. See ya.

• 38:40Speaker 00

  Business mentors, my fucking dick. Let's keep it going.

• 38:44Speaker 05

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• 39:49Speaker 00

  Devin, what's good?

• 39:51Speaker 02

  Hey Gary, thanks for having me. How you doing?

• 39:53Speaker 00

  Gotcha. Really good.

• 39:56Speaker 02

  Hey, um, so before I get to my question, just wanted to give you a quick background on where I'm coming from. So about four years ago, I quit my full-time job to start my own business. And I built that business up for the last three and a half years and ended up selling it about six months ago. When I started the business, I was just all about speed. What works, what doesn't? So we did a lot of like A B testing. We tried direct marketing, direct sales, and I have a sales background. We tried, yeah, a variety of different things.

• 40:25Speaker 00

  What were you selling?

• 40:27Speaker 02

  It was a virtual. Reality events business. So we did B two B events, like conferences.

• 40:33Speaker 00

  Yep.

• 40:34Speaker 02

  Things of that nature. Um, one of those things that we did like A B testing for was just generally social media. Hindsight, it's probably something stupid to cut. But basically we saw so much success in other areas that we just decided social media is not for us.

• 40:48Speaker 00

  Right, because social media by nature is branding and marketing and sales. And most people are looking for sales at first. It's a complete ROI math arbitrage. It's, it's a, people build, it's the last call. You know, the reason I'm different than most people is I actually know how to build Nike, not how to sell thirty thousand pairs of sneakers. Do you know what I mean?

• 41:13Speaker 02

  Yeah, no, I, I completely agree. Uh, I've been listening to you for three or four years. Honestly, I started listening right when I started that job. Um, and I keep listening to you because I, I, I know social media has got some value, obviously, especially in the long term. But what I really like listening to you about is your passion, your authenticity, everything about like knowing who you are. So that's a lot of what I've been absorbing. So I sold my business about six months ago because I had more or less like, not a change in passion. I was never passionate about that business. But I just wanted to start doing so.

• 41:43Speaker 00

  It was just time.

• 41:44Speaker 02

  Yeah, I just, I wanted to start doing something I was passionate about.

• 41:47Speaker 00

  Good for you.

• 41:47Speaker 02

  So I sold that and now I started a new business, which we just launched a few weeks ago. It's sun protective apparel. So I had a few changes in my life last year where I got married. So that was a big life change. But then I was also diagnosed with, uh, melanoma skin cancer, which fortunately was removed. But I'm athletic. I did college track and field. I still, I'm a CrossFit coach, big into the fitness community. I'm always outdoors working out. And there was no shirts that could actually protect me from UV. So like, that was like the market need I found. So I'm launching my own product.

• 42:20Speaker 00

  There's no, there's, there's no better business on earth than when someone scratches their own itch.

• 42:26Speaker 02

  Yeah, so.

• 42:27Speaker 00

  It's my favorite, literally my favorite, literally my favorite way a business starts, literally my favorite, number one, number one.

• 42:35Speaker 02

  Yeah, I mean, that's a big reason I started it because of listening to your content and hearing that over and over and over. It's like, what is my need? What, what exists in the marketplace or what doesn't exist in the marketplace that I can fill that need? So, yeah, I jumped in. Started it. So I have a fresh slate. Again, didn't do any social media last business. Personally, I do little to no like social media. I don't have like a personal brand. It's really just a way for like, I use social media strategically to reach out to decision makers. On Instagram, use that messaging sphere, use Twitter like, but I don't have any personal preference.

• 43:09Speaker 00

  Yeah. And what, one thing I'm worried about, if you're using that, are you using it from your personal account or your brand's account?

• 43:15Speaker 02

  So I've, in the past, I've used it from my brand's account.

• 43:18Speaker 00

  You know, one of the things that you need to keep in mind is how good that brand or the person shows up. Is a big factor in the conversion of that outreach. You know, like, like, like, a highly attractive person, boy or girl. Is more likely to get the person they're courting when they're out that they think is cute than one that's not. Same with social. If your shit is good on social, when you reach out. Good things happen at a higher percentage. So one thing to think, because you've got sale, you're a salesman, which I love. I am too. I get it. So you've got that part down. What I, you know, what's super important, what, and you could be very effective with this. Like, when you start reaching out to influencers or other people.

• 44:02Speaker 00

  If your brand's showing up proper, when they look at who DM them. They're more likely to do something with you at a better cost, whether that's free or a discount. If you look like shit, or if you're not playing the game right, they're going to charge you twice. You can see how the economics amortize out very quickly. On just, I, I, I, I, sure, because you're a sales brain, you already can see why I just gave you a very good reason. That your Instagram and Pinterest and TikTok look, need to look proper, just on the arb, on the transactional influencer marketing play.

• 44:34Speaker 02

  Yeah. So that's actually ultimately the question I had for you. So basically I have two blind slates. I have my business, I have my personal. I want to, I want to deliver all the content. So just start.

• 44:48Speaker 02

  So is it more effective to do four hours every single day of my business? Or like two and two, if I only have, let's say I only have four hours.

• 44:59Speaker 00

  Help me with that part. We'll get, we'll get to the other part.

• 45:03Speaker 02

  It could change day by day, but yeah, I'm starting a new apparel business. I mean, just the process of getting operations set up, sales.

• 45:10Speaker 00

  I see, I see. You're talking about four hours of marketing, not four hours a day.

• 45:15Speaker 02

  Four hours available to dedicate. To marketing and

• 45:18Speaker 00

  Oh, that's amazing. First of all, that's amazing. That's a you you you you went from putting me in a bad mood to in a great. You know what I would do? Not overthinking, you know, go with the flow. Being a personal brand is tricky. It might not be in your DNA. You might be self-conscious. You're like, what do I fucking say? You know, please look into the, you know, the content pyramid I put out and watch the video of like the document don't create like get that into your brain. Here's the answer. One day, thirty minutes personal brand, three and a half hours brand, one day, you know, five days in a row, four hours personal brand. Then for two and a half, people think there's a blueprint. There isn't. It's a net, net game. Um, I'm not, you know, I want you to taste both at enough scale that one or two emerge. But look, a cancer survivor is inspirational.

• 46:04Speaker 00

  Period. That is an emotionally like, you know, like fuck, man, you know, and and you can help a lot of people. Fuck selling shit like you're gonna help some kids.

• 46:13Speaker 02

  Yeah.

• 46:14Speaker 00

  You're gonna help a sixteen, right? You're gonna start, you're gonna help a sixteen year old, you know, like that's what it is bigger than you. So like you've got to do the personal brand. But the apparel brand will will be able to scale you when you hire two people. So the answer is both, both, both, both, both. And don't overjudge yourself on the strategy upfront. There is no right answer. It's just gonna, just let it flow. Whatever you're fucking feeling, let it flow. And when you don't feel it, just like you didn't feel the fucking VR business anymore, switch it. So you get a little burnt out of doing personal shit. And you go hard, boom, boom, boom, boom, boom, you know, that's why I love having a ton of shit. Sometimes I'm flowing on empathy wines. Sometimes I'm flowing on wine texts. Sometimes I'm flowing Vayner. And then VaynerX has like fucking launched Vayner Commerce this way. Like, you know, I can't, I can't stop launching businesses because I need flow. I need flow.

• 46:58Speaker 02

  Yeah. Congrats on Vayner Commerce, by the way. I was reading about that yesterday. It's awesome.

• 47:02Speaker 00

  Thank you. All right, bro. Wish you well.

• 47:04Speaker 02

  Appreciate you.

• 47:05Speaker 00

  Take care, Dad.

• 47:05Speaker 02

  Thanks.

• 47:07Speaker 00

  Flow.

• 47:12Speaker 00

  Hello, hello, hello. It's really cool. Really cool business. I like where he's going. I'm really rooting for him.

• 47:20Speaker 00

  And his Saints signed Juwan Johnson, one of our Venera Sports most exciting rookies this year, so.

• 47:28Speaker 00

  Dustin, you okay over there? A little slow on the trigger. Well, I always like to wait till you finish your sentence. Thank you, sir. Thank you. I'm ready.

• 47:39Speaker 05

  Hi.

• 47:40Speaker 00

  Hi, Mary Ann.

• 47:42Speaker 05

  I met you in 2009 and I apologize because it took me way too long to listen to you.

• 47:49Speaker 00

  Well, listen, I'm glad you're here.

• 47:51Speaker 05

  Thank you. So I've been going through jab, jab, jab, right hook on the south paw, so I guess for me it's really a left hook. And I understand on page 13, you talk about that magic blueprint that everybody wants to know when it's time for the right hook. And I understand that that doesn't exist. So my question is, what are the indicators that you look for of knowing when it's time to throw that hook?

• 48:22Speaker 00

  It's less about the indicators from the audience. It's more about the indicators in my real life. Like when Empathy Wines was done being made and it was time to sell, it was time to throw the right hook and announce it. You know, when Wine Text was invented, then went three months and I felt it was perfected, then it was the time to right hook. So it's less about you feel like your audience is there. It's more about the necessity to throw the right hook. There's never a bad time to throw a right hook. There's, I have a preference that the longer you can build trust, that your hook will land more likely, because most people, and you know this, are throwing right hooks from day one.

• 49:00Speaker 05

  Yeah.

• 49:02Speaker 00

  But, but I would say that the indicator to when is more predicated on the business. Whether it's a financial need, I mean, there's some people that need to throw right hooks right now that didn't want to.

• 49:12Speaker 05

  Yeah.

• 49:12Speaker 00

  But, but their business is struggling in a COVID world and so I think that, um, I think, I think the right hook is predicated more on your business truth. Your need for dollars, the longer you don't need dollars, just like that young woman a couple of questions ago. If you don't have to monetize your audience, don't.

• 49:30Speaker 00

  You know, if I lost all my businesses, you know, maybe Tea with Gary B would just be a subscription business because I'd need to feed my family.

• 49:37Speaker 00

  I prefer, but I prefer not to throw the right hook. And when I throw right hooks, I try to make them not direct to what I do for a living. I like that my right hooks are like sneakers and wine more than, more than paywalls behind content because I've established that as a free part of my life.

• 49:56Speaker 05

  Um, so I have a brick and mortar and I'm working on pivoting to um, your model of um, content, free content to paid access.

• 50:05Speaker 00

  Yes, I love that.

• 50:07Speaker 05

  So in

• 50:08Speaker 00

  Do me a favor, Marion. When you go to that, make sure when you're in your free world that you're really doing free. The biggest vulnerability to my concept of put out a ton of free content and then have a paid product is that the free pro- the free content is horseshit. It's actually just manipulation to the paid product. I see it every day. Ninety percent of people that try to execute that model suck at it because they're not giving their all in the free. The free is really just advertising, manipulation. You know, just flirting, just to the last part, and then you gotta pay. What I, what I think it really requires, it's kind of how I think about nonprofit. I don't start businesses that have like a, if you buy, if you buy empathy, we donate five dollars to, you know, I don't like mixing. I like doing my thing and then quietly behind the scenes doing

• 50:53Speaker 00

  the right thing in my give back. That's, I like that separation. Similar to the young man that started this show, divide and conquer. You know, when people blend stuff, they tend to get caught. So, you know, if you're a strategy goddess, which I love, you know, do me a favor, really go, really give everybody your best. Know this, the information's a commodity. There's nothing I don't say publicly that I say to my clients. It's the nuances of the details and the execution.

• 51:21Speaker 00

  Most people that want to sell content think that they have to hold something back that they don't hear in the free part. It's not true. You're selling the access, the one-on-one, where I can ask an extra question, when you can ask an extra question. That's why this has been so powerful in comparison to my Q and A shows. I've had time to go deeper. I was on it with thirty-one minutes, with twenty-eight minutes yesterday with that guy, you know, like, so it's the depth. What, that should liberate you to give better information for free because you know you're selling access and nuances, not information.

• 51:52Speaker 05

  Okay.

• 51:53Speaker 00

  Understand?

• 51:54Speaker 05

  Yeah, the access is where it gets. That's what I would call into a real custom kind of program.

• 51:58Speaker 00

  Correct. And you could do custom in a lot of ways. You could have a scaled like fifty person group that all pay one thing. You could have it tiered even in the paid part. You can have the fif- you know, the up to a hundred people paying a hundred bucks a month and then you can have the thousand dollar thing because it's one on one for hours.

• 52:13Speaker 05

  Hmm.

• 52:14Speaker 00

  More access, more valuable.

• 52:17Speaker 05

  Okay. Um, any other advice about having like a really big vision? Because I know you have your vision about buying the Jets. Um, mine's pretty big.

• 52:27Speaker 00

  Go ahead. What is it?

• 52:28Speaker 05

  Um, I want to end violence against women and children.

• 52:32Speaker 00

  So I think, you know, I think when you have such an altruistic, you know, it's funny, I have, I have a secret bigger mission than the Jets thing, which is I want to reframe alpha male success to be around kindness and empathy. I think A, you have to realize you have no shot of accomplishing it before your death when it's that big. So when you're boiling the ocean, you need to enjoy the process.

• 52:55Speaker 05

  Mm hmm.

• 52:55Speaker 00

  And you need to know that you're just one tiny block in the building towards it and you try to try to be the best possible block you can be. I think when people have big goals, they get crippled by it and then they really just get into this mucky place. So I think you just need to be practical about how big of a goal that is. And you need to push hard every day, every day, every day I push hard through my private and public actions to put kindness and empathy and compassion and sympathy and warmth on a pedestal. And that's all you can do.

• 53:24Speaker 05

  That was one of my favorite moments. I think it was two weeks ago of you and your dad where he just grabbed your face and planted this kiss on you and I, I was just in tears. It was so beautiful to see that.

• 53:37Speaker 00

  Nice is good. Like we need so much more light. Negativity unfortunately is much louder than positivity. And so, and so that's why people are so stressed and caught up in what social media does because social media is just an exposure, an indicator, a mirror to who we actually are. It doesn't change us. It's exposing us. So, you know, if, if you have good in your soul, it's, I, I feel like it's a huge requirement to share it and talk about it.

• 54:05Speaker 05

  Hmm. Thank you. And thank you for demonstrating that kind of emotional range. We need more men like you out there demonstrating that. So thank you for.

• 54:13Speaker 00

  I'm on it. You're welcome. Take care, Mary. Bye bye.

• 54:16Speaker 05

  Bye.

• 54:17Speaker 00

  All right. Let's keep this going.

• 54:20Speaker 00

  Curtis.

• 54:21Speaker 02

  Hey, Gary. Can you hear me?

• 54:23Speaker 00

  I can.

• 54:23Speaker 02

  Good, really good. Um, this is super exciting, holy shit. Um. So I'll just give you a little bit of context and then I'll ask, I have like two questions. One's a little bit more heady, one's a little bit more tactical. So just to bring some value and then kind of explain all this, like. I moved out, I fucking, I don't rely on my parents as much anymore. I traded my car and I don't drive like a fancy car anymore. I live in like a humble apartment. Um, well, my dad bought the car and like, you know, he kind of values that stuff and like, I understand he comes from that generation.

• 54:49Speaker 00

  Why, why did you decide that?

• 54:51Speaker 02

  I was trying to cut costs. I'm trying to like live, you know how you're like live humble?

• 54:55Speaker 00

  I, I do. Why was it, did somebody tell you my content, something else? Why?

• 55:02Speaker 02

  A big insecurity I've always had was relying on my parents. Right? And so when he bought the car, it's like, fuck, like, it's not, I didn't do that. You know what I mean? Like, it's not, like, I didn't, you know.

• 55:11Speaker 00

  So you were always there mentally. You always had a discomfort with that relationship.

• 55:15Speaker 02

  100%.

• 55:16Speaker 00

  Keep going.

• 55:17Speaker 02

  Yeah. Um, and you know, I, I worked that like shitty job that like, that you talk about where I get to have all this time to do the stuff that I want to do, but I get the job done. Um, and you know, I live in this humble apartment and that, and the biggest thing is like, I stopped valuing perfection. Um, too, when I start putting content out, right? So if you look at some of the stuff on my Instagram, like I'm literally in my girlfriend's.

• 55:35Speaker 00

  What is your Instagram?

• 55:37Speaker 02

  Uh, Kurt underscore DC. Um, and so like, you know, I like kickboxing videos. And like, I'm literally in my girlfriend's room and there's like stuff on the floor. Like, I don't give a shit. I understand.

• 55:46Speaker 00

  Love it. Yeah, so far you're firing me up. Like, everything coming out of your mouth, I'm fucking loving.

• 55:52Speaker 02

  No, man, I've been following you for so long. Um. And so, you know, my first question's a little heady and the second question's a little bit more tactical.

• 55:59Speaker 00

  I got it. I like that part.

• 56:01Speaker 02

  The first one is, is like, you know, I've been putting content out for, for a while now and I, and I believe that it is in my best vested interest to have everybody know who I am, right? Like you say. Um, and so I'm trying to capitalize on, on that opportunity. And the second reason is like, I just really want people to have that winning mentality. Because there's so many people around me that have, you know, they're in like shitty situations. And it's like the analogy is like a sports analogy is if you're like down all these points. You know, your, I know your goalie is injured, all these, all these excuses, right? Like I understand it's like you could fold. I understand it's totally understandable. You could fold. But I just don't want that for them, right? Like I want them to win. I want them to have that.

• 56:35Speaker 00

  Me neither.

• 56:35Speaker 02

  You know, that winning mentality that you have. And so, but I'm like, I've lived a pretty like privileged life myself. And I'm only like twenty seven, right? So I don't feel a hundred percent comfortable. Like putting that out, like when I talk to them, it goes over well, but putting the content out.

• 56:49Speaker 00

  But I think you should put out the content because you come from an incredible place. You, you know, you are coming from a privileged place and you're speaking at it. You're going to be able to hit people that I'm not able to hit because they can't associate. You're going to have more credibility with somebody who was wildly entitled and privileged. And then you made the move. I talk about making the move because I've seen it bring so much happiness to people in that situation. You've actually done it. You have more legs to stand on talking about it at some level than I do, or at least from a different perspective.

• 57:23Speaker 02

  Because I feel like, you know, like, for example, there's one guy I was talking to. I'm glad he's like actually pretty responsive to you, but like. You know, he, he's like divorced and he's like got all these other financial pressure and stuff. And I'm like, dude, why don't you just like sell your house? And fucking do that stuff. And he, he responded really well, but I just feel like if I put content out saying that, like who, I've never bought a house. You know what I mean? Like, I don't know if that's.

• 57:42Speaker 00

  Don't tell people like, but bro, I never was a spoiled kid.

• 57:48Speaker 00

  Just because you weren't it, you know, some of the best, some of the best, Bill Belichick was not a good football player.

• 57:55Speaker 00

  I, I don't think that you, I think you can speak to it from your perspective about it.

• 58:02Speaker 02

  Okay.

• 58:02Speaker 00

  I speak, I speak on two core things, things I've lived, which is where I really spend my pocket. But then things that have become very obvious to me as a human observer. I'm good at that. You know, I understand that. I feel comfortable with what I'm talking about. I have hundreds and hundreds and hundreds of thousands of interactions with human beings that make me very confident. I think you're very confident in knowing that that person would be much happier if he minimalized and was able to breathe.

• 58:30Speaker 02

  And so you think it's okay to like put content out talking about?

• 58:33Speaker 00

  As long as you're not full of shit.

• 58:35Speaker 02

  Well, I don't think, I believe it, right? Like.

• 58:38Speaker 00

  I don't think you are. I don't think you're going to make pretend that you, you, you know, like you're going to talk and you're going to, yeah, I think it's that, I think you're trying to. Help.

• 58:48Speaker 02

  Okay.

• 58:49Speaker 00

  I think you have a very unique perspective. Not only were you privileged, but I assume that also meant that you were around to other privileged people and you've seen patterns. And and and listen, you see it. You saw it. I was on with Jaredic a little while ago. I'm like, hey, don't put me on a pedestal. All you have to do is deploy. Yeah, he was. All you have to do is just be humble about it. People, you know, I talk with such conviction and so Jersey and so much energy and so much confidence. That people, you know, often don't like me at first or think I'm audacious or think I'm full of shit or think that I'm audacious. And I understand when you, when you come with this kind of heat, it can come off that way. But if you really watch carefully, what makes me palpable is humility.

• 59:33Speaker 02

  Hmm.

• 59:34Speaker 00

  And so just be humble about it.

• 59:37Speaker 02

  Okay. Um, and then the second question is like, you know, like I'm, I have all your books, right? And crushing it and all that stuff. So I'm trying to think of like brainstorm ways to maybe make like a little bit more money. Like I said, I'm living super humbly. Right? But just to make like maybe five hundred to like a grand more, just doing this.

• 59:53Speaker 00

  I want, by the way, by the way, I want you to make thirty million dollars a second. If you earned it yourself, like, let's not demonize money. Let's just demonize like being entitled to it or being subsidized by somebody else because it leads to unhappiness. Not because we're jealous of those people. So I think you should make as much money as humanly possible. Like, let's not demonize it. Like, like, if you earn it, that's a great accomplishment.

• 1:00:17Speaker 02

  For sure, for sure. Um, but yeah, just, just like, so I have all these hobbies, right? Like I build model kits. I like do kickboxing. Like here's, here's the Gundam. I don't know if that's cool or not, but. Yeah, like, I don't know. I've been going off on like all my hobbies and stuff and like, uh, I was just thinking like, is there like, if I could brainstorm.

• 1:00:33Speaker 00

  You know what? Listen, you're, you're uncomfortably likeable.

• 1:00:38Speaker 00

  So I, you're welcome. So I think you have a real shot. What I would do if I were you, based on what I just heard, if you're a fucking kickboxer dude and you got this great hair and you fucking make models and nerd it out. Like, I think you need to put your whole fucking world out there.

• 1:00:53Speaker 02

  Hey, I'm trying then.

• 1:00:54Speaker 00

  Good. So you're putting out all this stuff you're doing. Are you putting your content, the model stuff too?

• 1:00:59Speaker 02

  Oh yeah, yeah, yeah.

• 1:01:01Speaker 00

  Good. So, look, I think you keep doing that at volume. How hard are you going at TikTok?

• 1:01:07Speaker 02

  No, I see I'm not that much, like a little bit, a tiny bit.

• 1:01:10Speaker 00

  Yeah, dude, I can even tell you got some muscles underneath there. Like dude, do some kickboxing fucking shit with no shirt on and you'll fucking be growing on. Bro, you need to post on TikTok three times a day.

• 1:01:21Speaker 02

  Okay.

• 1:01:22Speaker 00

  Like if you want a prescription from the doctor, here you go. Three times a day, TikTok, three.

• 1:01:30Speaker 02

  Okay. And then what do you think about like if I would, is is a hobby shop still like viable today? Cause I don't own the intellectual property, obviously of the models, but.

• 1:01:38Speaker 00

  Of course not, but you can make models and sell them. You can create your own model. Like, uh, do no, I don't think a hobby shop is where you need to go at this minimal level because retail is not the place to go, especially if you don't have.

• 1:01:48Speaker 02

  That's what I was thinking, yeah.

• 1:01:49Speaker 00

  Bullshit money to throw at it. No, I think you should go on Tik. You just watched a girl three fucking videos ago. Fucking make art on jackets and then make one TikTok and explode her business.

• 1:02:02Speaker 02

  True.

• 1:02:04Speaker 00

  I think you should make a Shopify store or or make an Instagram. I mean, there's a retro vintage toy guy who just posts his toys on fucking Instagram and says thirteen dollars first person.

• 1:02:16Speaker 00

  So you know what to do. I think, bro, I'm telling you, shirtless kickboxing and fucking and and fucking like, you know, kit making on TikTok will change your life. Three a day. I'm telling you right now. I'm telling you right now. I own zero equity in TikTok. I don't give a fuck about TikTok.

• 1:02:33Speaker 02

  Well, I know.

• 1:02:33Speaker 00

  TikTok disappears tomorrow. You know me, you've been around. I don't give a fuck. I give a fuck about attention when it's underpriced. That can lead to something that brings you happiness. You know me, I can tell you know me and you aren't making three TikToks a day. Fuck that, bro. I love everything about you except that part.

• 1:02:51Speaker 02

  No, a hundred percent. I agree. I don't like that part. I gotta do it.

• 1:02:55Speaker 00

  Justin, what do you want?

• 1:02:58Speaker 00

  I'll just leave. No, no, go ahead, go ahead.

• 1:03:00Speaker 02

  Justin's fucking bike videos are sick, by the way. I watched, I looked at his Instagram. Your fucking bike videos are sick, dude.

• 1:03:05Speaker 00

  Yeah, Dustin.

• 1:03:05Speaker 02

  Why'd you put that shit out? That shit's fucking dope, man. Holy fuck.

• 1:03:08Speaker 00

  No, but I just wanted to say, I didn't even know Kurt was gonna be on today, and he never asked me, can I be on the show? But I noticed him following me the other day, and I just, like, something I saw on his pa- I just liked, I just liked his page, and I was like, I'm gonna follow him back. Is it because you're both very handsome Asian men? Is like, is, are we going kind of like subculture here? Like, what do you guys?

• 1:03:27Speaker 02

  No, I think I am.

• 1:03:29Speaker 00

  Yeah, Dustin's super sneaky, guys. I think Dustin's got a little handsome thing going on. Like, right now, this like, kind of, you got this little, like, fucking, like, b-boy, b-boy, BMX shit going on, like Dustin, like, I've, I've definitely gained more attraction towards you during this tea time. Thanks. Right back at you. Thank you, bro. Is it the beard? Anyway, Kurt, if you don't make, thank you. If you don't make three posts a day, I'm done with you.

• 1:03:52Speaker 02

  Yeah, I know, for sure. I get it.

• 1:03:55Speaker 00

  Alright.

• 1:03:55Speaker 02

  And then, is there, yo, is there anywhere I could come hang out with you guys? For like, a day?

• 1:04:00Speaker 00

  Yep.

• 1:04:00Speaker 02

  Really?

• 1:04:00Speaker 00

  Work with, work with Dustin. You can have a, we can have a triple date.

• 1:04:03Speaker 02

  That's awesome. Thank you so much, Gary.

• 1:04:04Speaker 00

  Love you, man. See you later. Love you, man. Dustin, do not let that dude come to our office unless he's posting three times a day on TikTok. I will be creepy and make sure. Thank you. Alright, everybody, thank you so much for watching. Uh, please sign up for Wine Text. Please go to All In Challenge. Uh, buy your raffle tickets. My, uh, my raffle's expiring soon. I'm really looking forward to spending the entire year with somebody. Let's talk soon. I love you guys. See ya. Hey, everybody, if you enjoyed this podcast, please go back and look at the prior episodes. They're loaded. I appreciate your attention, and, uh, thanks for being part of this journey. See you later.