Freakonomics Radio
Hosted by Stephen J. Dubner
College, at its best, is about learning to think. Stephen Dubner chats up three of his former professors who made the magic happen.
4,881 words · 9 speakers
Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.
Freakonomics Radio is sponsored by Progressive. Whoever says saving money is hard doesn't know that new customers who bundle and save with Progressive save hundreds because switching your home and auto insurance is better than cutting down on the things you love, like those iced lattes that help you get ready to face the day. So switch your home and auto to Progressive and see if you could save and keep sipping away. Get your quote today at progressive.com. Progressive Casualty Insurance Company affiliates and other insurers. Not available in all states. Freakonomics Radio is sponsored by PNC Bank. Boring. Great word, bad rep. Yet, time and time again, here at Freakonomics, we find that when something culture-changing happens,
boring things like calculations and careful planning are usually behind it, which begs the question, why not apply it to other aspects of life, like banking, for example? Well, PNC Bank did since its inception, proving time and again that the best banking strategy isn't the exciting type, but the steady, reliable, definitely not YOLO type. PNC Bank. Brilliantly boring since 1865. Brilliantly boring since 1865 is a registered mark of the PNC Financial Services Group, Inc. PNC Bank, National Association, Member, FDIC. Freakonomics Radio is sponsored by hotels.com. Hotels.com helps you find and book the right
stay for work faster. With business preferences, save your travel must haves, like gym access or breakfast, just once, then get tailored results whenever you search for work travel. Plus, with a free membership, you can save up to 20% on hotels and earn rewards on every stay for future travel. Book now at hotels.com. Visit hotels.com for details.
Freakonomics Radio is sponsored by ChatGPT. ChatGPT Work is a new way to work in ChatGPT. ChatGPT Work can pull info from across your apps and connect to your tools to help you create finished work. You can even automate work in ChatGPT with the Scheduled Tasks feature, and the whole time, you stay in control. Put ChatGPT to work on your most ambitious ideas and projects. Get started at chatgpt.com by selecting Work Mode, available on Plus and Pro plans.
Nobody gets to where they get or becomes who they become without some help along the way, maybe a little help, maybe a lot. So as a writer, I've had a lot of help, people who taught me, whether they knew they were teaching me or not. And you look back and you think about where you get your ethics, your work ethic, your ideas and your way of coming up with ideas. And sometimes you just want to reconnect with those people who helped you, and you want to thank them. So not long ago, I had the chance to go back to Appalachian State University in Boone, North Carolina, where I was an undergrad a bunch of years ago.
And I dragooned my three favorite professors into coming by the radio station there, WASU, for this conversation.
So I wonder if you guys would take turns introducing yourself. Leon, you want to just say who you are and what you do?
I'm Leon Lewis. I've been a member of the English Department at Appalachian for, oh, a long time, at least since the mid-'70s.
Jim?
Okay, I'm Jim Wenders. I taught European intellectual cultural history, especially French history, at Appalachian for 30 years. I retired in 2008.
And Joe?
Hey, I'm Joe Murphy. I started teaching here in 1975. I teach in the Educational Media Program, documentary film and film production and video production.
So each of the three of you, when I was a student here, something happened to me in each of your classes, or I learned something in each of your classes. It was often one very, very small thing that I'm guessing that you probably don't recall, because so much happens. But in each of these cases, these three things that I learned from the three of you stayed with me. You know, I think anybody that turns themselves into a-- whatever you turn yourself into, a professor, a businessperson, a writer, you kind of carry around a little book in your mind of ways to live, ways to think, you know, a cheat sheet, Harvey Penick's Little Red Book in golf, right? The rules you live by.
And so for me, three of the rules that I've lived by always as a writer, I learned from the three of you.
From WNYC and APM, American Public Media, this is Freakonomics Radio, the podcast that explores the hidden side of everything. Here's your host, Stephen Dubner.
So I went back to Appalachian State University to talk to some of my old professors. At the time, we were working on a Freakonomics Radio episode about the value of college. And I had already interviewed a bunch of economists on the topic, but they all had a blind spot, the one question they couldn't answer. So I wanted to see if maybe my old history and English and film professors could answer.
So let me just ask this question to all of you and any all of you or none of you. If you hate the question, can I answer it? What happens to a college student that creates value? So it seems as though the numbers tell us and the best economists in the field tell us that there's a lot of value created at places like this. You take students and you turn them into more productive, healthier, happier people. And I'm just really curious to know, from your perspective, of three people who've taught for a long time, how you think that transfer of knowledge or that benefit actually happens? It strikes me as some form of wild, wonderful alchemy, and I wonder if you know what you're mixing and matching.
I don't know exactly what goes into the process.
That's Leon Lewis, my old English professor.
Even though I've been at this for a long time, in some ways, I'm going on instinct and things that I like talking about and things that I'm interested in, I still think have a great deal of value, and they've kept me energized. But one of the basic things that any English department is going to do is involved with helping students to write as effectively as they can. And I believe to have some sense of your own language, to know what it means, to be able to use it, can not only be useful and productive, but can be extremely exciting. So I'm committed to that and doing the best I can with it.
That is, I think that's a great point, because, I mean, you know, one of the ironies of the digital revolution is that people thought that the printed word, the written word, would become less important, but the fact is now, everybody writes all the time, if only in tweets, right? Jim, I don't know.
Yeah. Back to your earlier question, you mentioned the word "value," and I was very struck by something you said about something that happened in each of our classes is something that stays with you, that you remember and you use all the time. And I think that's really essential, that a classroom is a place where something is going to happen. And no matter how much the professor has prepared, no matter how receptive the student is, there's no predicting what that's going to be. And it always amazes me when a student will tell you years later, "I'll never forget the day you said so-and-so." You don't remember saying that. But this student has remembered that, and it has meant something to that person. And one of the most important things, I think, that happens in a classroom is that a certain
kind of student... discovers for maybe the first time that he or she really has the talent and the capability to excel in writing or some academic skill or some area of knowledge. And it's a revelation to them.
The reason I asked Jim Wonders and Leon Lewis and Joe Murphy specifically to come talk was because something happened to me in each of their three classes that would change the way I would think about writing and about working for the rest of my life. Now, I had no idea if they would remember what happened, but I wanted to ask.
So, Joe, this is not something you said. I'm going to warn you. It's something a guest said. You had a guest come in, a filmmaker. So, Joe, you taught a filmmaking course that I took, which was a great deal of fun. It was great. And this filmmaker came in to talk about whatever. I mean, I literally don't remember who this person was, what kind of films he made, anything. But I do remember this. I had a question for the guy, and it was a kind of smart-ass question. It's embarrassing to say now. And I was-- he was talking about this and that, and I raised my hand and said, "Well, you know, the stuff you're talking about sounds really great, but our equipment is not very good. We just have a little base account. We don't have any budget or anything for light.
We don't have this and that, da-da-da-da-da-da." And this guy, in a very friendly but very curt way, said, "Never. No matter what you are, no matter who you are, writer, filmmaker, blah, blah, you don't blame your equipment. Your equipment is your equipment. You're the creative person. You learn to do what you do with the equipment." He didn't mean to embarrass me, but I was chastised. It was a phenomenal life lesson for me. So, I'm just curious as to whether, A, you might have any recollection of that, and B, how that kind of teaching figured into the way that you ran your class, ran your filmmaking life yourself.
Actually, I don't remember that specific incident because there have been many incidents along the years. But I do tend to support that philosophy and always have. I tell students, "You can be creative with a rock." I mean, it's all creativity is in your head. And too many people use the excuse of, I don't have the, I'm gonna make my great film as soon as I get my camera, I'm gonna make my great film as soon as I get enough money to. No, you can go out there and make your great film tomorrow. I mean, there's ways to do it. You can get ahold of equipment from the library or from, there's public access places. I mean, equipment shouldn't be an excuse.
All right, Jim, let me, uh, let me tell you what happened in your class. And I should say, so you're a history professor. The history course of yours that I took was, I think, the single coolest course on the campus, no offense to Leon or Joe. It was called the History of Rock and Roll course at Utah. What I remember this one day is there was an exercise where you gave a sheet of paper and started, the head of the class was supposed to go through it. And the only instruction was to write one line. I think it was very open-ended like that, which I think is what made it so great. And I don't remember if it was supposed to become like a story or a lyric or a description of something we were talking about. Now, do you, first of all, do you remember that at all? And was it something you regularly did or no?
I do not remember it at all.
That's great. That's great.
All right, well, let me tell you about it then. You were supposed to pass it around and obviously, you know, you're a human being, you get the sheet, you read what's come before it. And then you, you think, what's my contribution? And how do I further the cause? Well, again, me being immature and kind of a smart ass and, and kind of a snob, I guess, because I felt like I'm, I'm in a rock and roll band. And the line that I wrote was 20 years ago, this, meaning this exercise that we're doing, this would have been great. And I think what I was trying to say was, if we were all stoned in 1967 or whatever, this kind of free-form association bullshit that those people loved so much, yeah, that would have been great.
But we're in a more enlightened era now. Then it goes on to the rest of the class and it's completed. And if I recall correctly, you then read the whole thing, right? And it became this story. And the thing that I remember, it's probably going to make me cry because I feel like so joyful about it and miserable at myself at the same time. The person who'd come right after me took my smart aleck, snobby line and just went with it and just like made a rhyme off it. You know, 20 years ago, this would have been great. Then it was like, you know, something like 20 years ago, walking down straight. Then the next person took it and it became like this fantastic thing. And I felt like such a schmuck. To me, it was about the idea of, you know, coming in as a student, thinking I was really
smart, you know, thinking I had something to, I had commentary to offer. And in fact, it taught me that this attitude that a lot of writers and artists get of being superior, being, you know, I personally have come to think that's the worst. As a writer, I think my job is to find out what's going on in the world, talk to people smarter, more interesting than me, write down what they say and tell people about it. That taught me that arrogance and snobbishness is really, it's counterproductive. So, thanks.
It's very interesting.
So you, so you don't remember it?
I really don't. I can think about things in my intellectual background that might have led me to attempt that kind of an exercise, but I have, I have no memory of that event.
Did the way that you taught that course and the way that it was in such demand from a lot of people, did that change the way you thought about the history of rock and roll and did you learn a lot by teaching that course?
I learned a lot from the people in the course who were, you know, who were interesting and memorable people like yourself. And I cherish those, those things. My initial response to having taught the course was actually kind of negative. It was, it was, it was, you know, sort of the sense that either this really can't be taught. Or that too many students are not taking the course seriously, or they get stoned and come to class because they think that's cool. And so I think I got kind of sour on it.
How long did you teach it?
I taught it only two years.
You're kidding. Oh, man. I can't believe you only taught it two. I thought this was this legendary.
No, in fact, and now if you look at the Appalachian course catalog, it's a regular fixture in the music, school of music. Somebody teaches it all the time.
Yeah.
Gives them, you know, tests on everything. It's something I would never have done.
Okay, so I struck out with two of my former professors. After the break, we'll see if I go 0 for 3.
Freakonomics Radio is sponsored by Quince. You know those pieces in your closet that you find yourself wearing on repeat? The sweater that goes with everything? The perfect pair of pants? Or the tee you somehow always reach for first? Those are the pieces that make getting dressed easy, and that's what Quince does best. Quince focuses on high-quality wardrobe staples made with premium materials like 100% Mongolian cashmere, organic cotton, and merino wool. The styles are timeless, versatile, and designed to become the dependable pieces you reach for day after day. And it's not just clothing. Quince brings that same approach to everything they make, from hotel-quality bedding and bath to kitchen essentials and thoughtfully-designed furniture. Find your next fall favorites at Quince. Download the
Quince app for app-exclusive offers or go to quince.com/freak. Get free shipping on your order and 365-day returns. Now available in Canada and the UK, too. That's Q-U-I-N-C-E.com/freak.
Freakonomics Radio is sponsored by Southern New Hampshire University. There's no hiding how convenient Southern New Hampshire University makes college. They offer over 80 career-focused graduate programs online. Classes have no set meeting time, so you can balance life and learning, and online tuition rates are some of the lowest in the country, making it all a little more manageable. A school this willing to work with you is worth the investment. Visit SNHU.edu/freakonomics to learn more. Freakonomics Radio is sponsored by Progressive. Whoever says saving money is hard doesn't know that new customers who bundle and save with Progressive save hundreds, because switching your home and auto insurance is better than
cutting down on the things you love, like those iced lattes that help you get ready to face the day. So, switch your home and auto to Progressive and see if you could save and keep sipping away. Get your quote today at progressive.com. Progressive Casualty Insurance Company affiliates and other insurers. Not available in all states.
From WNYC and APM, American Public Media, this is Freakonomics Radio. Here's your host, Stephen Dubner.
Leon, let me now come to you for my last kind of Proustian rush moment of... Are you going to pass me a medal, Anne? Is that what it is? Well, we can have a few after, yeah. From talking to Jim and Joe, I'm not sure my memories are at all accurate anymore. Don't count on me.
But they're Proustian, maybe.
You taught this film course, so you're teaching English, but you also started this film program, right? Well, introduction to film. We're starting with what we called a film appreciation. Film appreciation. In those days. Here's the way the conversation was going. You were lecturing. You were talking about stuff, and I think on this day, if I'm right, you were talking about Citizen Kane, and I think you were talking about Greg Toland, the cinematographer. Not Orson Welles, the director necessarily, at this moment. Well, you know that collaboration. Sure, sure, sure. We're going to have to go over that again. Tolan and you know, the concept of this deep focus and this pulling that was, you know.
But you were talking about...
I'm still doing it.
All right, good, good. That was, it was worthwhile. I remember it. See, it was good stuff. So, but here's what I remember. I remember you said, raise your hand to the students, however many there were, 20, 30, 40. Raise your hand if you've seen Citizen Kane, I think was the film, right? Bunch of hands go up, right? And then you said, put down your hand if you've only seen Citizen Kane on television or on a videotape. In other words, if you haven't seen it in a theater with a projector on a screen. And about 90% of the hands, including mine, go down. And you said, why is this important? The people who made this work of art, Greg Tolan and Orson Welles, didn't intend for it to be seen on a piece of glass that was two feet wide.
And there are things in the process of the making that are, can only be appreciated, are meant to be appreciated in the format in which they're made. But what it taught me as a writer was, hmm, when you write anything, what's your audience? What's your format? What's the way it's going to be perceived now? And maybe the way it's going to be perceived 10 years from now? And what you did was you made me appreciate it from the side of the creator. That what Greg Tolan was doing wasn't just something to, something cool to talk about. It was the fact that when you have a medium that you can take advantage of, in this case, film, where you can see the pull of the focus, that's an effect, that's, that's something to put in your bag of tricks. So I think about that all the time now.
When I'm writing a book, it's one thing. When you're writing a blog or doing radio, it's a different. All these idioms are different. You have different ways to communicate, different things to show, different tools to use. And for that, I thank you, Leon Lewis.
Well, I thank you for recalling that moment. And true confession here. I guess I sort of remember, but that's because last time you were here, you mentioned that moment, whether it was to a larger audience or just to me. So at that point, it was indelibly impressed in my mind. And I'm thinking, if I can remember this, next time something like that comes up, and it's going to come up, because look what we've got. We've got people with these tiny little two-inch devices that are looking at things. So I may be making, I made that I do remember kind of, because I did say things in class. But it was out of ire. I was irritated at the fact that people were not getting a chance to have the kind of experience that you could appreciate.
So as a writer, I took away at least three life lessons from my college professors. Number one, do not blame your tools. Number two, be willing to learn from everything and everybody. And number three, know your audience, or at least know your idiom. And I have to admit, I was a little disappointed that these lightning bolts didn't strike my professors the way they struck me. But that's part of the magic of education, I think. You might end up learning something that no one even meant to teach. It did make me curious about what they, the professors, get back in return. So I asked.
Well, this is really simple. When a student says, I really liked reading this book that you asked us to look at, and I enjoy talking about it, and I enjoyed writing about it, and I would never have done it before. That seems so fundamental, but it always is very exciting. And it's still very exciting in whatever form there is. When somebody comes across something that you've loved and wanted to share, and they've responded positively, how can it be better?
Jim and Joe, what do you have?
Well, I think the joys in it are, of course, seeing people be creative. People don't get enough chances to be creative in public school or in university, really. I think there's more opportunities now than there's ever been with new technologies coming out. But to see people in my classes create interesting videos, powerful videos, emotional videos, and that they're really proud of themselves is, I think, the biggest thrill for me.
The most positive thing, for all the good things that happen in the classroom, as wonderful as those moments can be, the most deeply satisfying aspect of teaching for me has been what comes later, the students that you keep up with.
Who stay in touch with you, taking pride in their achievements and so on, and just ways they've made use of what they studied with you. One of my greatest examples comes recently from a student I had probably three years ago, four years ago. And he recently hiked the Appalachian Trail, the entire Appalachian Trail. He wrote to me and said that on the last days, when he was so sick of it and so weary, he kept repeating to himself, he had been in a class where I used Samuel Beckett's writings, my favorite author. And he said, "I kept repeating to myself from Beckett, 'I can't go on, I'll go on.'"
Now, of course, not every student can be reached. Here's Joe Murphy again.
You gotta want it. You know, it gets back to the old football coach I had in high school, you know, the pep, you gotta want it. And I can tell you, when you were a student, I knew that you would make it because you wanted it. I mean, you gotta bring something to the table yourself, and some kids don't, some kids do. That's the tricky thing that I haven't ever been able to figure out. Why do some people want it and other people don't?
Hmm.
Because that's a key. That is really the key. If you want it, you'll get it.
Are you ever able to convert those who don't seem to want it into those who do? I guess that might be one of the hardest things.
I have on occasion, yeah, yeah, it is hard, it is hard. But I have on occasion had people tell me that I was, I got them real excited about film or video, and they went into it and they did it. You know, you gotta learn to be passionate about something. And hopefully, college is a place where you can discover that passion. Because if you don't have any passion in life, who cares? You know?
Well, Leon, Jim, Joe, thanks a ton for joining me today. But moreover, thanks for, you know, everything you taught me and everything you've taught thousands of other students. Job well done. Thanks.
I gotta use an Appalachian phrase. Back at you, Steve.
I appreciate it.
Coming up on the next Freakonomics Radio, it's almost Christmas, so of course it's time to ask some economists for help with your shopping list. As an economist, when I say "Christmas gift giving," you think or say what?
I put on my psychologist hat instead. They have this thing called the spotlight effect. You tend to think that you're in the spotlight and everyone's looking at you. Applying it to Christmas, it's like you think that everyone's looking at the gift you're about to give, and it's super important, and so you put a lot more weight on it, and maybe you spend a little bit too much. Truth is, you're not that interesting. The person who's about to get the present's going to get dozens of others, and they'll probably forget about what you're going to give them.
And a merry [bleep] Christmas to you, too. That's next time on Freakonomics Radio.
Freakonomics Radio is produced by WNYC, APM, American Public Media, and Dubner Productions. Our staff includes Susie Lechtenberg, Catherine Wells, David Herman, Justin Jimenez, Boree Lamb, and Chris Bannon. Colin Campbell is our executive producer. If you want more Freakonomics Radio, you can subscribe to our free podcast on iTunes or go to Freakonomics.com, where you'll find lots of radio, a blog, the books, and more.
Freakonomics Radio, sponsored by EverPure. Is the value of AI not living up to the promise? The problem is probably your data, not your AI models. When it's scattered across different systems, getting your data AI-ready is a challenge. You keep your AI waiting, and everything slows down. EverPure unifies your data so you can see it, understand it, and control it all from one simple place and get it AI-ready fast. Unlock the true value of your AI at everpuredata.com.
Freakonomics Radio is sponsored by Ozempic. Innovation happens through rethinking what's possible. And when it comes to GLP-1s, Ozempic pill does just that. Learn more about Ozempic semaglutide tablets, 4 and 9mg, by calling 1-833-OZEMPIC or visit ozempic.com to view the medication guide and ask your doctor what's possible with FDA-approved Ozempic pill.
How's the new place? Get your Wi-Fi figured out? I got T-Mobile 5G home internet, and I'm loving it. It's the fastest 5G home internet. My old provider was so slow. Mine is slow, and only $35 a month. Do I need to try this? Try it for 15 days. Love it or get your money back. I love it already.
There are over 250 reasons to join T-Mobile. Find yours and check availability at tmobile.com/homeinternet.
This is according to Oplu Speed Test Intelligence, data second half of 2025. All rights reserved. Redeem money back guarantee within 30 days of cancellation. This episode is brought to you by Charles Schwab. Is there a right time to sell a stock? Are you taking the right risks with your portfolio? Financial decisions can be tricky, and often, your own cognitive and emotional biases can lead you astray. Financial Decoder, an original podcast from Charles Schwab, can help. Join host Mark Reapy as he offers practical solutions to help overcome the cognitive and emotional biases that may affect your investing decisions. Listen at schwab.com/financialdecoder.
Page updated September 30, 2026 · transcript and summary are machine-generated