Your SEO strategy is optimized for a search engine that no longer exists.

Google I/O made it official: AI-generated answers are now front and center in search, and most brands have almost no visibility into how AI is describing them to their customers. For anyone who has spent years building a strategy around 10 blue links, the rules just changed in a pretty significant way. On this episode of TechCrunch's Equity podcast, Rebecca Bellan caught up with Matt Thompson, VP of partnerships at Scrunch, a startup positioning itself at the center of the AI search shift, to talk about what Google’s changes mean and marketers and founders should actually do about it. Listen to the full episode to hear: Why AI referrals are converting at 400% higher than traditional organic search, and what that means for how to think about traffic. How ChatGPT still has the lion's share of AI search traffic, and why optimizing only for Google means missing most of the market. Why Google's own SEO best practices might be leading marketers in the wrong direction. What it actually means to make your website "agent ready" and why most enterprise sites aren't. Subscribe to Equity on YouTube, Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod. Learn more about your ad choices. Visit megaphone.fm/adchoices

• 0:00Speaker 00

  Hello and welcome back to Equity Tech French's flagship podcast about the business of startups. I'm Rebecca Bala and this is the episode where we bring on industry experts to help us explore a trend in the tech world and dive deep. Search as we know it is getting a serious makeover. Google I O made it official last week, putting AI-generated answers front and center. Brands have almost no visibility now into how AI is describing them to their customers. So SEO needs its own makeover in response. Startup Scrunch is positioning itself at the center of this shift, trying to monitor and optimize how brands appear in AI platforms. Today, we're joined by Matt Thompson, the VP of Partnerships and Channels at Scrunch.

• 0:44Speaker 00

  Matt, welcome to the show.

• 0:46Speaker 01

  Thanks, Rebecca. Excited to be here with you.

• 0:48Speaker 00

  Yeah, excited to hear your perspective because it feels like your whole startup has been preparing for this moment, for the moment that search really changes. I mean, it's been changing as we've had AI throughout different platforms, not just Google, obviously, Chat GPT, perplexity, take over different parts of search. But I'm wondering if you can just give our readers, anyone who's been under a rock for the last week, a little bit of an overview of like what was announced at I O and why it matters.

• 1:15Speaker 01

  Yeah, sure. And I was out there for Google I O and for Google Marketing Live. The buzz was pretty palpable. There were a lot of things that were released. There were updates around agentic commerce. There were updates around Google's new TPUs. There were updates around Google Glasses. But the notable one is that Google is going all in on AI search, which is funny because a lot of people may say, well, of course, it's Google. Of course, they're going all in on AI search. But 18 months ago, this whole AI search space was a bit of an existential threat for Google. It is very different than traditional search. Google is an advertising and search juggernaut.

• 1:59Speaker 01

  It's one of the most unbelievable business models that has ever been developed in history. And it's all built historically, really, around 10 blue links. And so Google 18 months ago was really scared when the early moments of that Chat GPT moment happened and people started conversing with these search agents or these search chatbots. And Google was really kind of late to the game there. But what I will say is they have caught up in a very, very meaningful way. And they're going all in on it. And most of last week's announcements were all about that.

• 2:37Speaker 00

  Yeah, it's really interesting seeing just like on a consumer side, the way people are kind of freaking out about it. You know, there's a lot of people who are like, this is the obvious next step, you know, to have overviews be the dominant thing that you use. But then a lot of people, just I've heard even walking down the street, I heard someone explaining the change to a friend or something on the phone and saying, well, Google basically isn't Google anymore. And I started using DuckDuckGo, which I thought was really interesting. I think that we can all feel that the way that we search has changed, right? We're searching in like kind of full sentences. We want a conversational response. We want to be able to ask follow up questions. And startups like yours, talk a little bit more about like what Scrunch does, how it helps brands or companies that have websites,

• 3:22Speaker 00

  ensure that they're not getting lost to the winds.

• 3:25Speaker 01

  So at Scrunch, we help our customers get their websites agent ready so that they can show up more in AI search. And there's a few different components to that. One is first, understanding at a baseline level. How are you showing up in AI search? A lot of brands today don't know. Are you showing up for the right prompts or questions that you want to be found for? Or are you showing up for maybe the wrong ones? Or are your competitors being found instead of you? So there's an entire amount of intelligence that's needed just at a foundational level to understand what might be working and what might not be working in your search strategy. And that search strategy is pivoting a lot more toward AI search these days.

• 4:08Speaker 01

  So we really help inform our customers and provide them with a lot of data through our platform to answer a lot of those questions. Then, once you answer a lot of those questions, then the next question that any savvy marketer asks is, okay, well, this is all really helpful data. That helps me understand my share of voice in the market or what my visibility may or may not be. But what should I do to optimize this? What should I do to get cited or mentioned more by AI? And so we then help our customers create very specific, we call them scrunched down versions of their website through our Asian experience platform. And we will optimize their site so that it can be more easily parsed and found by AI agents

• 4:52Speaker 01

  on behalf of a human who's on the other side of that prompt.

• 4:55Speaker 00

  I have so many questions about how that works and how it works across different platforms. But before I dig into that, going back to how Google's changing in the post-search era, right? Because I think that will inform a lot of the way that you treat your customers. What is it about the ad side that has changed? Like what has changed and what also stays the same? Because I remember us talking about this previously and SEO is still kind of a thing, apparently. Like it's not completely gone, but the way that AI agents will interact with it has changed.

• 5:29Speaker 01

  Yeah, SEO is definitely not going away. The search landscape, the total addressable market, the number of surfaces you can now search on is really expanding. So while there's less web traffic, there's actually more search queries. And so this was initially when I talked about that existential piece for Google. This is what they were initially worried about. Most of their search came through the web browser, came through Google.com. And that's where a lot of these search ads were found. But now, if you think about it, there's a lot more surfaces for advertisers to advertise within. So of course, there's still 10 blue links. Those aren't going away anytime soon. But now there's AI overviews.

• 6:14Speaker 01

  There's AI mode, which has over a billion monthly active users, and it's doubling quarter over quarter. It's insane growth in AI mode. And then there's Gemini. So Gemini powers both of those two, overviews and AI mode. But Gemini also has its own interface, just like a ChatGPT does. So there's a fourth surface. Marketers can now place ads and really programmatically place them in any of those four Google surfaces to try to reach their customer. So the search landscape has expanded dramatically. Now, you could argue a marketer's job is now also much harder because where do they intercept their customer at the right moment in time

• 6:57Speaker 01

  to give them the right message as they're searching? And this is where Google released A lot of interesting tools for marketers. They release some updates to P Max, Performance Max, to AI Max that is basically saying, allow Gemini to orchestrate and arbitrate your ad spend. And we will find your highest value customers and we will place your ads in any of those surfaces where we're finding the customer.

• 7:26Speaker 00

  Is it like a jumped up programmatic? Like, is that how you can think about it?

• 7:29Speaker 01

  Basically, yeah. And it's the early days here, but Google was releasing a lot of interesting statistics talking about how when this is done right, your ROAS goes through the roof. And a lot of it is, you know, Gemini behind the scenes matching the right ad to the right person.

• 7:46Speaker 00

  Can you explain to our audience what ROAS is?

• 7:49Speaker 01

  Your return on ad spend. So as an example, like a classic brand, a Coca-Cola, as an example, spends billions and billions of dollars a year to try to get the right advertisement with a polar bear cracking a bottle of Coca-Cola and drinking a very refreshing sip in front of someone like you or someone like me who can go buy that Coca-Cola.

• 8:14Speaker 00

  It works every time for me, that little bear.

• 8:17Speaker 01

  There you go. Well, see, you probably like Coca-Cola. I actually don't drink much soda, so this is a great example. Them putting that ad in front of you, you're saying it works every time.

• 8:26Speaker 00

  I don't actually like soda. It just makes me want one. It's crazy.

• 8:30Speaker 01

  Well, that's the point of advertising. So to some extent, it is implicitly working. Putting that ad in front of you is probably of high value. Whereas for me, I don't really drink any soda. Putting that ad in front of me is of much lower value. And what Google is basically saying is we will find for that ad, a lot more Rebekas for you and a lot fewer Mads, and we will do it for you. We'll find your ICP, your ideal customer profile. And we'll get those ads to them in the most efficient way possible.

• 9:01Speaker 00

  So one of the big things in terms of Google I O's like search announcements was that, you know, everyone will have their own personalized agent that will be doing a lot of this searching for items for you anyway, right? And we can talk a little bit about that later, but one thing that just occurred to me, is that kind of part of the the value proposition here for Google to advertisers? It's like, oh, we'll know exactly how to place an ad in front of the right person because we don't just have a history of their search results and what they do online, but we have a history of like, you know, their very personalized agent and what they search for.

• 9:36Speaker 01

  Yeah, that's that's exactly right. And this was some of the updates that were released around the commerce element. So Google has more commerce listings via Google Shopping than any other platform out there, and they have for a long, long time. What they just released was this idea called Universal Cart, basically saying anywhere you are within the browser, whether it be in Chrome on your Gmail, so you're in a Google app inside of a Google browser, which is technically another Google app, or if you're just surfing Wall Street Journal, within the browser, you'll be able to have your cart of all the various different websites that you have been shopping at and adding things into and be able to check out anywhere you are.

• 10:21Speaker 01

  And so Google having all of that information stored in a cart to be able to do lookalike modeling and to be able to do some really interesting advertising modeling is going to be a huge differentiator for them against a lot of other advertising platforms that you could go to. And I think this speaks more toward Google's advantage going forward, not just in advertising, but across all of A I. Google is one of the very, very few companies that own the entirety of the A I stack. They own and are developing their own silicon, their own chips, TPUs.

• 11:01Speaker 01

  Google has its own very, very robust and growing cloud platform with data warehousing and a lot of different AI workflow orchestration abilities built right into their cloud infrastructure. Google has models. They just released Gemini 3.5 Flash, which is a more efficient, smaller model that was just released last week, but they've got a bunch of different models, mostly now under the Gemini brand family. And then on top of those models, they've got various different apps. Gmail's an app, your calendar's an app, Google Docs, Google Sheets is an app, but then the web browser, like we're talking about here for Universal Card, the web browser is an app. Now, I know a lot of other organizations like OpenAI are talking about, we'll have

• 11:44Speaker 01

  our own browser, maybe that'll take off, maybe it won't, we'll see. Perplexity has come out with a Comet browser. So a lot of people are realizing that the future warfare between these companies may actually happen at the browser level. But at all of those levels, chips, cloud, models and apps, there are very, very few, maybe one other, maybe, company in the world that can dominate at all levels. So Google's well positioned going forward.

• 12:13Speaker 00

  Yeah, I mean, well, we're making the case for Google being a monopoly. And if those of you remember about a year ago, Google lost its landmark antitrust case that had monopoly in advertising. Some of the proposed remedies were breaking up its advertising business, forcing Google to share some of the data that it has. And, you know, it's stuck in a massive appeals battle and who knows if we'll ever have a solution, but something tells me that they're gonna, they're gonna keep chugging away, making the most out of this monopoly that they have. So what does this mean then for an advertiser who just wants to know where their dollars are going?

• 12:46Speaker 01

  Yeah, a lot of that is gonna be how this could be measured in Google Search Console, which again will be not just traditional search, but it will be all of AI search as well. Google Analytics is gonna play a big part of that. But a really important thing for these advertisers, and Google made a big deal of this at their keynote stage at Google Marketing Live, is making your web properties agent ready.

• 13:14Speaker 01

  If you have the best content in the world on your website, but these agents or bots that are coming on behalf of a human from ChatGPT or from Claude or from Grok or from Perplexity are coming to your site and they can't read or in agent language, they can't parse that information on your website quickly and easily. It doesn't matter how pretty that webpage looked. It doesn't matter that that webpage had a lot of great web copy on it. If all of that web copy was hidden inside and nested inside of JavaScript, it doesn't matter.

• 13:48Speaker 00

  Well, I'm actually curious about that. I do want to talk about that. So I know that one of the, you know, you spoke a little bit about this already about what Scrunch does. And just give us like the one liner again.

• 13:59Speaker 01

  Yeah, we help our customers get their websites agent ready so that they can show up more in AI search.

• 14:04Speaker 00

  Right. And so part of that, I mean, you said like nesting into JavaScript could be a bit of a problem. Give me some examples of exactly what kind of a service you do, because you've got a few products, right? And just, just as an aside, you guys have raised, what was it, raised a $4 million seed last March and then a series A last July, 15 million. Any, anything that I'm missing there?

• 14:26Speaker 01

  Nope, that's, that's about right. Yep.

• 14:28Speaker 00

  Okay. And then just landscape for our listeners. Overall, AI search startups are really starting to blow up because of this, right? Exolabs reportedly raised 250 million at a 2.2 billion dollar valuation. There's Parallel, that's another competitor. But anyway, you guys have a few products, one of which is AI search visibility monitoring across AI systems. Talk a little bit about that.

• 14:48Speaker 01

  Yep, that's one of our products. Our other one is called our agent experience platform. So I'll talk a little bit about both because they are, they are quite interlinked. The first one basically involves step one for any marketer's journey, which is answering the question of how am I showing up in AI search? Am I showing up in AI search? Am I showing up for the prompts that I want to own from a brand standpoint? Both the branded prompts I want to own and the unbranded prompts that I want to own and be known for? Am I showing up? Am I not showing up? Are my competitors showing up? Or am I showing up for the right things? Am I accurately showing up? So there's a lot of different elements that go into that. So we've got an entire AI search analytics platform, basically, that helps you monitor, measure and derive insights

• 15:31Speaker 01

  from how your brand is or isn't showing up in AI search.

• 15:36Speaker 00

  Can you, as you do this, I thought it was really helpful when you explained the parallels between like, you know, last decades worth of like SEO, SEM, like what are the, what are the parallels between what you're offering for AI search versus what, you know, a company would have offered for just SEO search?

• 15:53Speaker 01

  It's similar but different. SEO was a lot about keywords. This is Google's, what Google's latest update really helped to unearth is that the days of typing in two to three keywords and generating 10 blue links, every month, those days are going away more and more and more. And what people really want to do is chat with search. Search is becoming much more conversational. Google was saying, as much as AI mode is exploding and doubling quarter over quarter, there's a 30% larger growth on brainstorming queries above and beyond the growth that AI mode is seeing, where people want to brainstorm. They want to ask these many sentences,

• 16:38Speaker 01

  open-ended type of questions. It takes a lot of compute and a lot of effort to get the semantic meaning out of those versus just keyword, best running shoes. We don't have to say best running shoes anymore. We can say, I'm going on a trail run that's about four and a half miles long with one of my best friends. It's going to be up in Maine. It looks like it's going to be a rainy day where my shoes are probably going to be all messed up with mud and water throughout this trail run. Give me the best shoes for me for this run.

• 17:10Speaker 00

  I have high arches.

• 17:12Speaker 01

  Exactly, yeah, exactly, exactly. And eventually you'll be able to say, you know, I'm a size 11 and a half and go purchase them for me. We're almost there. But those are the types of queries that are, that are being asked. The semantic. Authentic meaning is a lot harder to understand. And so there's this idea of query fan out where that query that I just rattled off the top of my head there, that'll fan out into maybe 10 other queries. And so that'll go out into the web to really understand what the best information is that should come back to me.

• 17:48Speaker 01

  Our platform, through a variety of different data signals, across a variety of different inputs, is trying to understand all of those different query fan outs across API data, across web crawling data, across different panel data. And we're aggregating all of that to bring back that information for you. So it's a lot more complicated than what SEO was. The other thing is the middle of the funnel is very much collapsing because a lot of people are doing all of their research in like a ChatGPT or a Claude or a Gemini. And they're getting an enormous amount of information there such that when they arrive on a customer's website, they're ready to convert. The research has been done.

• 18:31Speaker 01

  And so we're seeing that AI referrals are converting at 400% higher than traditional organic search because they're coming to the website, the sale is already made, they've already done all of the research. So while traffic might be going down, the amount of queries are going up and the quality of the people that are coming to the website are generally much, much higher. So it's, it's one of those things where the metrics that people looked at for SEO and the metrics that you need to look at now, we're finding each month, these metrics are not the same metrics.

• 19:11Speaker 00

  And so then how does that play into the second product that you offer, the website agent readiness?

• 19:16Speaker 01

  So this goes more into, you could have your content from a copy, web copy standpoint, optimized in a really amazing way. But if it's not, if your website isn't agent ready, if it's not built agent first, it may not and likely doesn't matter. And we're at this inflection point right now where AI search is growing so much. And it's becoming the dominant way that consumers want to search. However, the issue is basically up to this point in time, all websites have been built not for agents. They've been built for humans. They've been built for you and built for me. They've got beautiful imagery on them. They've got rich Parallax scrolling. They've got a lot of JavaScript.

• 19:59Speaker 01

  They've got rich multimedia. All of these things are great for a human and they're great for my eyeballs to look at, which is fantastic. But what we're seeing with all of our customers is that there's actually more AI bot traffic on most of our customer sites across industries than there is human traffic. And the disparity between the two is growing month over month, where the human traffic is going down, again, like I said, because people are doing all of their research in these chat interfaces. And the AI bot traffic is going up, which makes sense because at the time of inference, when I type in, "Give me the best running shoe to go running in Maine," or whatever long tail query I put in there,

• 20:41Speaker 01

  that query at the time of inference sends a retrieval bot over to Nike and Adidas and New Balance and to Reddit and to YouTube and to a lot of different websites, basically, to pull back information about my query. So it makes sense that there's less human traffic because I didn't leave ChatGPT to make that query. But when I made that query, it sent out a bunch of AI bots on my behalf. And so if your website is not able to have those bots hit your site, quickly parse the pages and come back to the user on the other end of that query with an answer that's accurate, timely and relevant, then your brand is behind. And so what our agent experience platform does is it takes the key pages on your website that have a lot of, like I said,

• 21:26Speaker 01

  imagery, JavaScript, rich multimedia, things that agents can't read or parse and have no semantic meaning. And we will strip those away and we will scrunch down. Basically, the code base, or in other words, the token base. Again, these large language models are called that because they want language. Language is tokens. We will scrunch down the token count on those webpages and then serve them at the edge via partnerships with a variety of different CDN players. And then serve them at the edge to the AI bot when they come to the website. So to be very clear, a human still sees the human experience.

• 22:04Speaker 01

  But when a bot comes at the edge, we serve them an optimized, scrunched down webpage just for the bot. And this is going to be a really interesting paradigm shift going forward. There has been this talk for the last 20 years about personalization for humans. We are now going to be shifting that personalization topic to creating personalized experiences for AI bots on behalf of humans.

• 22:33Speaker 00

  Okay, I'm going to double click on that in a second, but a couple of questions first. One, did you say this already about what, like, how many tokens are on a typical enterprise homepage?

• 22:42Speaker 01

  So on any given page, you may see 100,000 tokens plus. Most of those tokens are not the semantic meaning of what that page is trying to communicate to an end user. A lot of it is code, a lot of it is JavaScript, a lot of it is image tags, et cetera. And so what we can do is we can remove all of that, scrunch the token base down by 98 or 99%. So what was a page that had 100,000 tokens will now have maybe 1,000 or 2,000 tokens. We find generally these agents aren't going to read more than 10,000. So we get well below that 10,000 token mark.

• 23:23Speaker 01

  The agent can quickly come, parse the page quite quickly, get the information in HTML.

• 23:30Speaker 01

  That they need and then return back the right answer to the user on the other side. And when our customers are doing this well, they're seeing that their mentions of their brand on these Scrunch pages are going through the roof.

• 23:46Speaker 00

  Okay, interesting. So the data is showing that it does work. So Google's guide to optimizing AI search, right? They talk about, they're like, yes, make your website agent ready. But then at the same time, they have like this whole myth busting section at the bottom, right? So it includes stuff that you don't have to do, ineffective hacks, they call them, like building machine only layers or rewriting content specifically for agents to be indexed, content chunking, et cetera. Isn't this a lot of what Scrunch is offering?

• 24:12Speaker 01

  So a couple of things. First, Google is just saying what you should do to optimize for Gemini, really. They're not saying what you should do to optimize for all of the other L L Ms and Chat G P T is still having most of the traffic. So Google is coming at it with a very-

• 24:27Speaker 00

  Wait, Chat G P T has most of the search traffic for AI search?

• 24:30Speaker 01

  For AI search, Chat G P T today has, I think, fifty five, it might be sixty percent of AI search traffic goes through Chat G P T. Gemini has come a long way. They're now in second. And then there's basically Anthropic or Claude, Grok and Perplexity that kind of are all jockeying for that for that third spot. But yes, a lion's share of the traffic goes through Chat G P T. So number one, the first answer to your question is you can't just optimize for Google because you're going to miss most of the market, at least with the way the market is is set today. Number two, a lot of what Google says around these F C O best practices are still valid in terms of you need to have content

• 25:15Speaker 01

  that's unique, that's helpful, that's authoritative. Those are all things that you should have. And how you chunk out your content to your point- May or may not be relevant, but if the content is hidden inside JavaScript, it can't be found. If the content is on a very, very large page that a lot of these models, when they come to, can't find the information very easily and therefore will then go to a competitor's page, then also you're not doing yourself any service here. So this is one of those things where the best practices, again with SEO, SEO has been around for 20, 25 years.

• 25:55Speaker 01

  It took at least five, you could maybe argue 10 years to have really concrete best practices around SEO. We are in the first inning with G E O or AI search. To say that there are standard best practices today that everyone can concretely follow and know that those things will drive the results, that's not there yet, and I wouldn't expect it to be just yet. But what I can say is that for our customers that are using our Asian Experience platform, we will do A B tests and we will benchmark the pages that they're scrunching, that they're deploying, and how often those pages were mentioned before. And if those pages were mentioned maybe 2% of the

• 26:36Speaker 01

  time in AI search, we're not just seeing that now they're mentioned 2.5% of the time, we're seeing that they're mentioned 10%, 12% of the time. These are enormous, you know, 300, 400, 500% lift in mentions, and it's within their branded ecosystem, which is really important because AI search for the most part likes to reference third-party content, like on Reddit, on LinkedIn, on YouTube, things like that. And so these marketers are saying, well, how can I own the narrative more?

• 27:08Speaker 00

  Right.

• 27:08Speaker 01

  One of the ways you could own the narrative is to optimize your owned properties, your website, and make sure it's really easy for an agent to parse.

• 27:17Speaker 00

  Right. One thing that I thought was really interesting about our chat was that Google says that they still need, AI agents still need unique, interesting content and that they're kind of like downgrading. Content that's all written by AIs that kind of almost makes the case for, you know, human copywriters to get their jobs back, maybe, who knows?

• 27:34Speaker 01

  Yeah, exactly. I mean, it's never been easier to create content, ever.

• 27:39Speaker 00

  Right.

• 27:39Speaker 01

  Type in a prompt and tell it to write you a 30-page dissertation and it will write you a 30-page dissertation, which is a wonderful thing, but it's also something that a lot of people are doing to create new webpages, to create new blog posts, or optimize their website. And a lot of times, the copy, when you type in a pretty generic prompt, and so does 100 other people who all have similar websites, the copy and content across those websites looks pretty similar. And then your SEO gets dinged in a really big way.

• 28:10Speaker 00

  Yeah.

• 28:10Speaker 01

  And this is another reason why our agent experience platform is so important, is because a lot of other folks in the industry right now will say, "Oh, well, to help fix some of your visibility gaps or discoverability gaps, we can help you create a ton of AI content."

• 28:25Speaker 00

  Right.

• 28:25Speaker 01

  And while that may help in the short term, we deal with enterprise customers, a lack of content has never been their issue. Their marketing team is like, "Oh, we have that piece of collateral. Oh, yeah, we have been in a PDF over here. Oh, yeah, that sits in our damn, that sits in our SharePoint file." They have the content. It's not about creating more content. It's about optimizing the content that they have and serving it in the right way.

• 28:51Speaker 00

  Yeah. Give me just really quickly, what are some things that startups can take away from this, right, in terms of whether there's a new opportunity for startups in search space, or if there's just one thing they should take away with how they should be structuring their own websites?

• 29:06Speaker 01

  The first thing I would say is, understand how you're showing up in AI search. It's really, really important. Like I said, on all of these startups' websites, they may or may not know it, but there is probably two or three times more bot traffic on their sites than human traffic. So first off, understand what your bot traffic is looking like, and then understand how your brand is showing up. Scrunch can help. You can go right to our website. We've got a one-week free trial. Go test it out. I think you'll be surprised how many insights you can pull about whether you are or aren't showing up really quickly and easily. And then, once you want to take step two, start thinking about how your website, and ultimately, the codebase of your website, can be optimized for agent consumption.

• 29:52Speaker 00

  Cool. Well, we are out of time, so our listeners can go to Scrunch to connect with you. Anywhere else they can connect with you personally?

• 29:58Speaker 01

  I'm on LinkedIn. It's Matt Thompson. It's a very common first and last name. So put in, put in Matt Thompson and Scrunch. With the three of those, you'll find me on LinkedIn.

• 30:08Speaker 00

  I think we had a reporter that used to be called Matt Thompson at TechCrunch.

• 30:11Speaker 01

  I had a college lecture freshman year where there were nine other Matt Thompsons in the lecture.

• 30:18Speaker 00

  Oh, my God.

• 30:19Speaker 01

  Yes.

• 30:19Speaker 00

  Okay, so Matt Thompson, Scrunch in the search bar, people, okay? Thanks again for joining us on the show. Our listeners, you can find me on X and LinkedIn as well. And you can find Equity at EquityPod on Blue Sky and X. Talk to you next time. Equity is hosted by TechCrunch senior reporters and produced by Teresa Locan Solo with editing by Cal. Subscribe on YouTube or wherever you get your podcasts and find out what's next at techcrunch.com/events. Thanks so much for listening and we'll talk to you next time.