The Hardest Working People Make the LEAST

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• 0:00Speaker 00

  This is an iHeart Podcast. Guaranteed Human.

• 0:04Speaker 01

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  Earners, what's up? Look, building wealth isn't just about making money. It's about knowing where your money is working for you. That's why we partnered with Empower. Empower is all about helping you invest well so you can go out and live a little. Their free Empower Personal Dashboard gives you a complete view of your financial life in one place. Track your net worth, monitor your budget, analyze your investments, set retirement goals, and more. You've worked hard for your money. Now make sure it's working hard for you. Download the Empower Personal Dashboard or visit empower.com. Not an Empower client, paid or sponsored. Earners, what's up? Look, every purchase is a financial decision. So it's worth asking, what am I getting out of this?

• 1:17Speaker 03

  If you're using the Chase Freedom Flex Card, you can maximize your cash back on things you need. Groceries and gas, cash back. Dinner, cash back on that, too. More ways to earn, more ways to get rewarded. Sign up for the Chase Freedom Flex Card. Learn more at chase.com/getflex. This is a paid collaboration with Chase Freedom Flex. Cards issued by JP Morgan Chase, N.A., member FDIC. Subject to credit approval. Offer subject to change. Terms apply.

• 1:47Speaker 04

  You don't become successful by being lucky. Your book title is Life is Luck. What does that mean?

• 1:56Speaker 05

  All right, what that means is this.

• 2:00Speaker 05

  Life is a thousand left turns, a thousand right turns, a thousand U-turns. And a lot of the turns are you just flip a coin. You just do it. Now, everybody who is successful, or not everybody, most people who are successful, don't want to say I was lucky. They want to say-

• 2:19Speaker 04

  Hard work.

• 2:20Speaker 05

  Hard work. Well, here's what I want to tell you about hard work. The hardest working people

• 2:27Speaker 05

  in America make the least.

• 2:30Speaker 04

  That's true.

• 2:30Speaker 05

  Make the least.

• 2:31Speaker 04

  That's a fact.

• 2:32Speaker 03

  I'm with you.

• 2:32Speaker 05

  So don't, don't, don't ever, don't ever, have you ever, have you ever taken a shovel and tried to dig a hole?

• 2:42Speaker 05

  You ever done that?

• 2:42Speaker 04

  No.

• 2:43Speaker 03

  I have.

• 2:44Speaker 05

  It's hard. It's like-

• 2:45Speaker 03

  Terrible.

• 2:46Speaker 05

  Forget it. It's like, and as you have some frost on the ground, you know, you hit, you're like, forget it. The hardest work, you know, in the fields, picking strawberries and throwing watermelons, and that's the hardest work in America, and they make the least.

• 3:08Speaker 05

  So what I recognize is this. There was a few things that happened in my life

• 3:16Speaker 05

  that changed everything for me, like Jerry Billings. What if I didn't go to Jerry Billings? What if I, what if I hadn't bought, what would have happened to me? I think I might have still been okay, but would I, would this have happened? I had a big case early in my life. I build these attractions across America called Wonder Works. And they print money. The houses are turned upside down. When you walk in, you're standing on the ceiling. And I got six of them, and I got no debt. And I make $33 million a year in EBITDA.

• 3:53Speaker 05

  But guess what? I did the first one in Orlando, I did the second one in Pigeon Forge, I did the third one in

• 4:01Speaker 05

  Myrtle Beach, and da, da, da. And then I did one in Syracuse in a mall, and it's a total disaster. Total disaster.

• 4:11Speaker 05

  If I'd done that one first, I might not have done none. I might have just been it.

• 4:19Speaker 05

  But I did it in Orlando. Sometimes it's just that, it's not that your idea was bad, it was your location was bad. Your city was bad. Or you didn't have enough capital.

• 4:31Speaker 05

  And so there's so many of confluence of events that make, like, and if I had to say to you guys,

• 4:40Speaker 05

  tell me the luckiest, I'll ask you, what's the luckiest things that ever happened to you in your, in this world that you're in?

• 4:46Speaker 04

  The luckiest thing that's ever happened?

• 4:47Speaker 05

  You're supposed to say I met him, but keep going.

• 4:50Speaker 03

  That's to be at the top of it.

• 4:53Speaker 04

  Well, let me say this, though. Let me say this, because, because I'm gonna answer that question.

• 4:58Speaker 05

  I'm gonna tell you something. I'm glad you don't live in Orlando cuz you two would be, I mean-

• 5:02Speaker 03

  We're hanging out after this.

• 5:03Speaker 05

  I'm telling you, I'll keep watching him laughing at you, like, I gotta separate these two guys.

• 5:08Speaker 04

  But we've been, we've been fortunate a lot. Like, we've been fortunate to run into Steve Harvey, who's become a great mentor to us, business partner. We've been fortunate to start the show in a time where people really was interested. We was fortunate, I hate to say it, but even COVID, because that was an acceleration period for us. But we also put ourselves in position to be fortunate. It's not like we were just random people on the street, and then it's like COVID happened, and it's like, oh, now we're gonna become-

• 5:36Speaker 05

  Never eat alone. Never eat alone. Listen, the way you find luck is you're looking for opportunities. That's in your control. And it's not all luck.

• 5:48Speaker 04

  Right.

• 5:49Speaker 05

  You know, if you don't play the game-

• 5:52Speaker 04

  Gotta be in it to win it.

• 5:53Speaker 05

  Yeah, and, and if you never take a shot on goal, you never make a goal. Wayne Gretzky.

• 5:57Speaker 03

  So you create the luck.

• 5:58Speaker 05

  Yeah, yeah, you, so it's, so I don't want to take too much away from it. Listen, Grant Hill is a partner of mine in some businesses. And what time, I'm from Kentucky, he played at Duke, so we-

• 6:13Speaker 03

  I'm a Kentucky fan.

• 6:13Speaker 05

  You are?

• 6:14Speaker 03

  Yeah.

• 6:15Speaker 05

  Dude.

• 6:15Speaker 03

  Yeah.

• 6:16Speaker 05

  How'd you, how'd that happen?

• 6:18Speaker 03

  Nineties, I grew up just watching Jamal Mashburn and Travis Ford.

• 6:22Speaker 05

  Oh, yeah.

• 6:23Speaker 03

  And that was it.

• 6:24Speaker 05

  Oh, yeah.

• 6:24Speaker 03

  I was like, he's from the Bronx.

• 6:26Speaker 05

  Point guard.

• 6:27Speaker 03

  This is gonna be my team.

• 6:28Speaker 05

  Yeah.

• 6:28Speaker 03

  And it's just been my team.

• 6:29Speaker 05

  Well, we're, me and Dan are real close with Cal. He's out in Arkansas.

• 6:33Speaker 03

  He's not with us anymore.

• 6:34Speaker 05

  No, but he should be.

• 6:36Speaker 04

  Kentucky's your team?

• 6:38Speaker 03

  Yeah, it's always in my-

• 6:38Speaker 04

  Exclusively?

• 6:40Speaker 03

  Yeah, college?

• 6:41Speaker 04

  For sure, college team?

• 6:42Speaker 03

  Hundred percent.

• 6:42Speaker 05

  I knew I loved you.

• 6:43Speaker 03

  You know something different?

• 6:44Speaker 04

  You never rooted for Michigan, you never-

• 6:46Speaker 03

  I didn't, Craig is a Michigan fan.

• 6:47Speaker 04

  You never rooted for Michigan?

• 6:48Speaker 03

  Fab Five?

• 6:49Speaker 04

  Did you-

• 6:50Speaker 03

  I wanted them to, I wanted them to do well.

• 6:51Speaker 04

  At any point in time, did you root for Michigan?

• 6:53Speaker 03

  No.

• 6:54Speaker 05

  So think about this, think about this. There's three, there's three types of luck. There's pure luck, there's planned luck, and there's practice luck. Pure luck is catching lightning in a bottle, or just getting hit by lightning.

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• 10:33Speaker 03

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• 11:42Speaker 05

  Bad luck, good luck, catch lightning in a bottle. Then there is planned luck. Benjamin Franklin is seeing this electric stuff. He's like, you know what? I'm gonna drag this key out with the, you know, and he catches lightning. That's planned luck. Then there's practiced luck. Because luck comes in all forms and facets. So one night, Grant and I are flying home from somewhere. He had this pass, you know the pass? 1991. He throws the ball down. Christian Leitner turns around. Game's over. I go, I said, Grant, that is just, that broke my heart. I said, that was the luckiest shot in the world. He goes, luck had nothing to do with that, John.

• 12:25Speaker 05

  I, what do you, why do you, I said, like, wow. Explain that to me. He goes, we practiced that play every day in practice. And once we had the same play, but we, we were doing it down the sideline instead of underneath the basket. We had, we did it against Wake Forest and I threw it, but it was on the sideline and it blew up. And so then we changed it. They were gonna inbound it from under the basket to the top of the key. That happened every day in practice. So now we're against Kentucky. Coach K calls timeout. He brings the team over. Grant, can you make the pass?

• 13:09Speaker 05

  Yes. Christian, can you make the shot? Yes. Hands in. Let's go win this game. What's planned luck? What's practiced luck? You watch football, the two-minute drill. You're like, how in the world are they going from the five to the, I mean, that's lucky. They practiced that two-minute drill every single practice. It looks like luck. So there's, you gotta sort, you know, the wheat from the shave. There's pure luck, there's planned luck, and there's practiced luck.

• 13:54Speaker 05

  But the way you find the best luck and the most significant luck is if you're looking for luck. And the way you look for luck is you gotta always be looking for opportunities. And when you fail, that is, believe it or not, is your best luck. You're like, why? Because the lessons in failure are the roadmap to success. I had an attraction that I built in DC called the National Museum of Crime and Punishment. I had, it's, I had CSI laboratories, I had, you know, all this memorabilia.

• 14:37Speaker 05

  I couldn't build it the way I wanted. I, bad location, you know, everything's free in DC. I should've never gone there. So all of a sudden, I failed. But my wife kept saying, she goes, John, this is the best thing you've ever done. So, well, you know, I got other attractions over in the Smoky Mountains. She goes, you need to build it again. I said, to take this failure? She goes, it's not a failure, it was the wrong city. So you know what I did? I took everything, I packed it all up. Then I got a location in Pigeon Forge, which is Gatlinburg. And instead of calling it the National Museum of Crime and Punishment, I call it Alcatraz East. And it looks like a 19, you know, an 1880's prison. You drive down the road, you're like, holy, you know,

• 15:21Speaker 05

  you gotta pull in there. And it prints money. Prints money. I failed in DC. I packed it up. I changed the name. I built a facade. And the grand finale, when you come there, I got these four cars. Ted Bundy's VW. Bonnie and Clyde death car from the movie. John Dillinger's sedan. And the, the final piece, OJ's Bronco.

• 15:59Speaker 03

  You got it.

• 15:59Speaker 05

  I got it. And when you go through this, when you go through, Google Alcatraz East to see all this stuff I got in there, and it just prints money. It makes me six million bucks a year. Got no debt. Now, how many people would take that failure and say, okay, here's what I learned. I should've never gone to DC in the first place. Why? I went there because the spy museum was supposedly doing good. I, I didn't go there, I was stupid to go there. I couldn't make a facade other than just a, just a regular office building. I spent too much money in the first one. I had America's Most Wanted in the basement. Spent too much money.

• 16:41Speaker 05

  But I took all my mistakes and everything I learned and went into that in Florida.

• 16:48Speaker 03

  Earners, what's up? Look, every purchase is a financial decision. So it's worth asking, what am I getting out of this? If you're using the Chase Freedom Flex Card, you can maximize your cash back on things you need. Groceries and gas, cash back. Dinner, cash back on that too. More ways to earn, more ways to get rewarded. Sign up for the Chase Freedom Flex Card. Learn more at chase.com/getflex. This is a paid collaboration with Chase Freedom Flex. Cards issued by JP Morgan Chase, N.A., member FDIC. Subject to credit approval, offer subject to change. Terms apply. Earners, what's up? Look, building wealth isn't just about making money. It's about knowing where your money is working for you. That's why we partnered with Empower.

• 17:32Speaker 03

  Empower is all about helping you invest well so you can go out and live a little. Their free Empower Personal Dashboard gives you a complete view of your financial life in one place. Track your net worth, monitor your budget, analyze your investments, set retirement goals, and more. You've worked hard for your money. Now make sure it's working hard for you. Download the Empower Personal Dashboard or visit empower.com. Not an Empower client, paid or sponsored.

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• 18:33Speaker 07

  Hey, it's me, your wallet.

• 18:35Speaker 06

  Oh, hey.

• 18:36Speaker 07

  I was just wondering if we could maybe take it easy this week?

• 18:40Speaker 06

  Absolutely.

• 18:40Speaker 07

  Really?

• 18:41Speaker 06

  Yep, I'm shopping at Food Lion.

• 18:43Speaker 07

  Wait, you mean low prices?

• 18:45Speaker 06

  And MVP savings.

• 18:46Speaker 07

  Oh, you do care.

• 18:48Speaker 06

  Obviously.

• 18:49Speaker 07

  Okay, I feel better.

• 18:50Speaker 06

  Good. Now, let's go get some snacks.

• 18:54Speaker 02

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• 19:09Speaker 00

  This is an iHeart Podcast. Guaranteed human.