How to Turn Podcast Interviews Into $25K, $50K & $100K in Sales with Lindsey Marie

Want to turn podcast interviews into paying clients? In this third and final episode of my series with Lindsey Marie, I'm breaking down exactly how to turn podcast guesting into a profitable sales channel without feeling pushy or salesy. We're talking about the storytelling strategies that naturally position your offers, how podcast guests have generated $25K, $50K, and even $100K in sales in just 30 days, and the biggest mistakes that cause entrepreneurs to leave money on the table. Plus, I'm sharing how to choose the right call to action, turn Instagram DMs into high-ticket sales conversations, and make every interview work for your business long after it airs. If you're ready to stop showing up on podcasts just for exposure and start turning those opportunities into real revenue, this episode is for you! Check out our Sponsors: Shopify - Launch your business before Black Friday, go to http://shopify.com/happy to start your free trial. Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH. Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing. Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/EARN. Meetfabric.com/EARN. Quince - Find the fall pieces you’ll reach for most at Quince. Get free shipping on your order and 365-day returns and when Quince asked how you heard about them, let them know it was here on Earn Your Happy. Gloss Genius - Run a business that takes appointments? Use code HAPPY at https://glossgenius.com/earnyourhappy for 50% off your first two months of a premium plan. Faire - Sign up today and get 50% off your first wholesale order, up to $100 at https://faire.com/happy50. Terms may apply. Life at the Speed of Play - Go to http://getmarksbook.com/earn to get two copies for the price of one—one for you and one for a friend. HIGHLIGHTS 00:30 How to turn podcast interviews into a profitable sales channel. 02:15 The secret to naturally selling your offers throughout an interview. 06:45 The transformation stories that make listeners want to work with you. 10:30 How to use memorable stories to position your offers without pitching. 13:15 How one podcast interview can continue generating revenue for years. 15:00 The do's and don'ts of promoting your offers as a podcast guest. 17:15 How to use free resources to turn podcast listeners into potential customers. 19:30 Where to send listeners to maximize conversions and sales. 20:45 How podcast guests have generated $25K, $50K, and $100K in 30 days. 21:15 How to turn Instagram DMs into high-ticket sales conversations. 23:30 The conversational trick that brings any interview back to your offer. 25:30 How to optimize your Instagram profile to attract clients after an interview. 28:30 The biggest call-to-action mistake that's costing podcast guests sales. 29:45 Who will benefit most from Million Dollar Guest. 34:15 Inside the Million Dollar Guest Accelerator and its five-step framework. 39:30 How to join the free training and turn podcast guesting into a repeatable sales strategy. RESOURCES Learn how to turn podcast guesting into massive sales, ⁠⁠save your spot for the free live training HERE⁠⁠! Make your own ⁠Million Dollar Media Kit HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Lindsey: @lindseymarieofficial

• 0:01Speaker 00

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• 2:50Speaker 01

  These are people from your actual podcast guests you've had on in the past that made you go, whoa, this is such a huge sales channel.

• 2:57Speaker 00

  When I look back at what they did, they sent direct to offer or DMs, which is so interesting to me. But it works.

• 3:12Speaker 01

  We're back. We're back. We made it.

• 3:15Speaker 00

  We made it. This has been so much fun. I don't know. Maybe we'll come up with a part four.

• 3:19Speaker 01

  I mean, you really are my favorite person to guest with. We could talk about all of the topics for all of the days. But what I've loved about this is we've really broken it down into this beautiful framework for people to understand the pure potential of being a podcast guest and having that become an actual sales channel for your business. So if you haven't listened to part listens, if you have not listened to parts one and two, the first episode, we talked about the pitch, how to get booked, how to become the podcast guest. Every host wants to have on their show because that's step one, getting your foot in the door. But then the second piece, which I think is often the most overlooked is then what do you say? How do you craft a great interview that sets up what we're going to talk about today?

• 4:00Speaker 01

  Which is then how do you turn that conversation into the most natural, beautiful, authentic way to position your offer? Because I, you know, I coach so many women, I mentor so many women in business, and there's this fear around coming across as salesy. And for sure, there's a fine line on a podcast. You're there to give value and we want to set you up to shine. We want to set you up as the host to be able to talk about your offer. So we're going to give you some really tangible ways to do that. And also, which I think is even more important, some of the do's and don'ts of pitching essentially on a podcast. So gosh, where do we want to dive in? I feel like we're just going to jump right in because if they've listened to and followed this series,

• 4:41Speaker 01

  they already know why you're the person to be teaching this, your thousands and thousands of interviews, your years under the podcasting umbrella, really seeing it all, the good, the bad, the ugly, truly. And there is a difference between someone who's a great conversationalist and someone who actually turns that conversation, that podcast interview into sales. What have you noticed is the biggest determining factor between the two?

• 5:09Speaker 00

  It's definitely seeding. So they are consistently seeding their offer from the very top. So if you went back and listened to episode two in this, we talked about how you really want to make sure when you open a podcast and the podcast host asks you, so what do you do? That you edify yourself and that you have a great kind of opening pitch, opening story. And within that opening story, because we talked about working backwards from the offer, you want to make sure that you are referencing what it is that you are going to be sharing on that podcast. So whatever that call to action at the end is, whatever that whole goal of that whole conversation is,

• 5:54Speaker 00

  for example, to be very meta, once again, you know, that I'm teaching what I'm teaching, like I'm doing what I'm teaching on this podcast. So if you go back and you listen to what I was talking about, it was that I'm trying to solve this problem of being able to tell you the difference between a guest that monetizes and a guest that doesn't monetize. And so the whole reason that I started talking about what I've been talking about, which is this program called Million Dollar Guest, is because I had this Elite Entrepreneur Mastermind that we had included a full podcast episode on my show. And I started to notice that not only did they have the same problem that I have,

• 6:34Speaker 00

  is that they can be incredible seven and eight figure brilliant entrepreneurs, but not know what to say, not know how to package it and not know how to sell on a podcast at all. And they were all leaving every podcast I'd ever done without any customers, without any sales. And so from the top of that, right away, I had talked about, this is what made me want to start talking about this topic. And this is why I started this program. So none of you felt sold to at that point. It was the whole purpose of the why that I started this whole program that I've been doing. So for a lot of you, let's just use a high ticket sales coach.

• 7:15Speaker 00

  For example, from the top, they would kind of talk about why they got into high ticket sales. And so right away, you'd be like, oh, this person is in high ticket sales. Maybe you mentioned something that you do and how you teach it from the top. So what we do in Million Dollar Guest is we teach that opening to immediately seed in the listener's mind that not only have you stated the problem and that you see them within the problem and that maybe they even fully understand the problem, maybe the guest fully understands the problem of the listener by saying, you know, I've had this too, where I said that in the beginning. I struggle with this too. Like I have been an entrepreneur for almost 20 years now, and I still struggle to package everything that I do.

• 7:59Speaker 00

  I'm also struggling online right now, trying to think of content. I'm a long form person in a short form world. And so all of that from the top is not only saying, I see you, I get you, here's the problem. Here's the problem, maybe you didn't even know that you had, and here is the solution. So from the very top, I'm opening with all of those things at once. So now the listener says, okay, now I'm really going to tune in, see what these solutions are, lean into, you know, overcoming, seeing if they can overcome any last objections that I have. And then throughout that, we're still going to talk about the offer or mention the offer because we're going to, we'll, we'll go into that in a minute, but it's seeding throughout the entire conversation.

• 8:44Speaker 01

  Yeah, I will tell you, I have felt so personally confronted this whole entire time because what it's doing is it's pointing out to me these nuances that I've never thought about. I've hosted a podcast for seven years, over 800 conversations, but I don't go into being a podcast guest with the same level of intentionality, which is why I am putting myself in Million Dollar Guest because I didn't know what I didn't know. Yeah. So I feel like this is a great point to even reference back to what we talked about in the last episode regarding stories, because there are specific stories that you want to have prepared to set you up to talk about your offer. We have actually touched on them, but I want you to explicitly remind us here,

• 9:29Speaker 01

  what type of stories we want to have in our back pocket as we go into interviews to be able to set us up to support our offer, create a need for our offer and even overcome objections.

• 9:40Speaker 00

  There are typically around four different types of stories that you need. There can be more than that, and I go into that deeply in the, in the program. But I'm going to tell you the one that I think is probably most important for you to understand. And I'll go into a story so that you can understand it. You need testimonial slash transformational stories. So it can be, I'm going to use an example of my own transformation with masterminds. And it's a bit of my own testimonial. So when I say testimonial and transformation, like it's a testimony for me of how masterminds have worked, but it's also my transformation story. And if you were going to also use testimonial stories, you could use this if you didn't have one, like the one I'm going to share, you can use a client testimonial or transformation story.

• 10:25Speaker 00

  So if I were to be going on a podcast to sell our mastermind. So you guys have been hearing me talk on this whole podcast about selling million dollar guests. It's like very clear that is what I'm doing this three part series for is to not only bring a lot of value, but the goal is to funnel you inside of either the media kit, the training, and then get you to the program. Now, this is a great example for you because you can see that I also sell the mastermind, but that's not the point of this particular podcast.

• 10:55Speaker 01

  Right.

• 10:56Speaker 00

  But if I was doing one and going on a story that I would include that is like a transformation or testimonial story is I would probably open with the pitch. I would say a pitch around something with the mastermind, but I would open with a story or a question that prompts this particular story. I love this one because it also has a soundbite in it, which is really great because a lot of people, they're going to hear a story, but if you don't include a soundbite, or what I call, don't get confused on this now, but this is what I call it in my brain and what I also teach condensed universal truth. So a cut from that story.

• 11:35Speaker 00

  So this is how you become a memorable guest as well is I like to open or close with something around the story that they can grab onto that they'll remember because they're not going to remember this whole story. So a lot of times someone will open with a question for me, whether I seed this question to them or not, and they'll say, Lori, how did you get here? Like you've done all of these different things. How did you, this is a main question I get no matter what. How did you pivot from this? How did you go from fitness to writing a book to masterminds to stages to a physical product? And I say, well, I learned early on that your environment is stronger than your willpower.

• 12:18Speaker 00

  And what I mean by that is that no matter what environment you're in, you're going to become whatever that environment is. And your environment is mainly the people around you. And so what I learned really quickly, when I got myself out of my original environment that I grew up in, because I struggled, I was an overweight kid, had a more restrictive religion, felt like I was dumb, didn't graduate high school. When I learned in my thirties that when I get in these containers of people who are brilliant, who only see possibility, who see possibility in you, not only does it make you want to step up, but it actually evolves you without even realizing it. And so, you know, the first time that I went into the fitness community where I wanted to do a fitness competition

• 13:03Speaker 00

  and thought, how can someone like me who's had years of just horrible habits, become a fitness person, get on stage and get on magazine covers? And I joined a coaching community. I joined a big fitness group. I did the workouts. I, I talked to all the people online, like I made that my whole life and community. And that is where I learned that good or bad, your community will shape you. So your environment is stronger than your willpower. And I would just surround myself in these environments of what I wanted.

• 13:34Speaker 01

  Yeah.

• 13:34Speaker 00

  And the way that I wanted to think. And so from the fitness world, then I went into the online space and I just surrounded myself with people in the online world, joined Lewis Howes Mastermind, joined Gabby Bernstein's, all of her coaching, did all of her stuff. And I went so deep into those worlds that all of a sudden I realized that I could pay for proximity into the thing that I wanted. So whenever there would be something that I wanted to do next, whether it was write a book, I'd say, who's got the best group around that? Who's got the best coaching on that? How can I pay to be around rich, wealthy, big, thinking people? And that's when masterminds were the thing that transformed me over all the years. And it's why I do what I do now. And so I do that for other people.

• 14:19Speaker 00

  I take all of those things that I've loved about every single mastermind that completely transformed me and completely changed me. And that is now what Chris and I do. We host these masterminds every single year because we know that if people come into that container, they're going to think bigger, they're going to be around the people that they need to be around, and they're going to need to get the answers that they need. So within this comp and story, right? Okay. So within that conversation, you heard a story about my own transformation. You heard what I struggled with growing up. You heard a soundbite that you probably still remember right now. It's kind of sitting with you potentially, if I did it, okay. It's like, oh, your environment is stronger than your willpower. I'm going to keep thinking about that when I think of what I need next.

• 15:03Speaker 00

  So now you have this little memorable soundbite, but you also know that I have masterminds. So right now, if all of a sudden you realize you might have the same problem that I did, where your environment at home or your community is not supportive of where you want to go next, what was just inserted into your head was maybe I need a mastermind.

• 15:23Speaker 01

  Yep.

• 15:24Speaker 00

  But what I also did was I said, I have one. We do this for these people. And now if I would have told that story even better, I would have mentioned who I do that for, like what types of people. So I would have elaborated a little bit more about like, we host these masterminds with people who are, you know, at 500K to seven figures up. And that's who we work with. And it's typically these types of businesses. And so now, and so you would kind of be overcoming all of those objections, seeding from the top, telling the story. So that's why the stories that you tell are really important to show people that it could be for them as well.

• 16:00Speaker 01

  So good. And again, just back to what we talked about in the last episode, the stories are what stick with people. So maybe they're not even thinking about your offer at the time they hear the episode, but the story stays with them and things change six months to a year from now. That's the other cool thing about podcast guesting is that it's sort of this evergreen thing that lives out there that people can find at any moment. I have people all the time say that they are new listeners to Powerhouse Women and they start over from the very beginning, listening to episode one. Meaning someone could have been on my show seven years ago and they're still getting new, I want to say eyeballs, ear holes, they're still getting new ear holes.

• 16:40Speaker 00

  Yeah, this is huge. So you're, you're a show with a great backlog. So a lot of the shows with like very loyal listeners, you can look at your backlog numbers and they're like almost as big as your recent numbers, which is huge for a show. And I have an episode that aired, I think now five or six years ago, that I have an affiliate link in that I've still been, yeah, been getting paid on. Up until about six months ago, I still got paid almost every month.

• 17:09Speaker 01

  That's insane.

• 17:10Speaker 00

  Insane. So that's what I want you to understand about. Your show could go on, if you have something that is evergreen.

• 17:17Speaker 01

  Yep.

• 17:17Speaker 00

  And this affiliate link, this is their whole business model is getting these people in around brand and helping build brand. I am still getting paid on that from that episode. Like that is mind blowing.

• 17:28Speaker 01

  That's so cool. So there is a fine line with how and when to talk about your offer, how directly to pitch it. You've been showing us throughout this series. I want you to explicitly say, what is that fine line? What are some of the do's and don'ts of how much to mention the offer? How directly to sell it? It may, I would imagine it may depend on the host and what they're comfortable with, but what do you tell people?

• 17:55Speaker 00

  So the first thing I do is I, I figure out my relationship with the host. If it is someone I do not know, I'm, and I, and I like, don't know anybody that knows them either, and I can't get a read on them. I'm going to tread very lightly. I'm going to tell stories like I just told, and I'm probably going to go on there with a freebie. And we could talk about that in a minute. With the opportunity to maybe ask a question when I first get on with them, like, hey, is it okay if at the end, you know, when you ask where to direct them, can I share something? Or would you rather just, you know, have me share to my website or, or following? Like I have this coming out. If not, no worries at all. I know some people are, are more sensitive to that.

• 18:40Speaker 00

  Shows that are on bigger like networks that are paid by those networks, it's usually a no, no to sell at all. They'll cut it out of the show altogether. So they'll cut out your links, they'll cut out everything. You can only go on as a guest. That's rare, like in our entrepreneurial world. But you'll know because it'll be like a big, like, um, help me, like.

• 19:02Speaker 01

  They'll have like a contract, something you agree to usually before you even come on, like a disclaimer of some.

• 19:08Speaker 00

  It'll be like a show where they're essentially paid like a salary for doing, doing the show. But those are fairly rare that a lot of people get on those really big shows.

• 19:18Speaker 00

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• 21:58Speaker 00

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• 23:24Speaker 00

  And then with hosts that you maybe have somewhat of a warm relationship, just say, hey, I have something going on right now. Do you mind if I share it? If not, no worries. I have a freebie that I could direct them to that's going to add a lot of value to your people that I'll just mention in passing, if that's okay.

• 23:36Speaker 01

  Yep.

• 23:37Speaker 00

  Then there's also people who don't ask at all, but they have the art down very, very well. So here's a little sneaky, sneaky for your people. Here's a sneaky link for you and your people is if you have a freebie that has anywhere from, let's just say, three steps to five steps and it's based on what you're talking about. So if I said, you know, well, what a quick share is my, I have a freebie that has five steps to getting booked. I'm going to share two of them just because for time's sake of this podcast, if you guys want the other one, go to loriharder.com/freebie. That's literally what you would do.

• 24:16Speaker 01

  Yeah.

• 24:17Speaker 00

  And you'd say, but let me share these two that are really, really important. And maybe even once you're done sharing those two, you can say, just for time's sake, you can go to here and you can get these, or you could share all five and say, and if you, if you want these so that you can go over it and you want the worksheets with it, you can just go here. And that's how a lot of people sneak in a lot of things is a really valuable freebie. Listen to me when I say this, you need to make sure it's around the topics you are talking on. Or it's going to be random, it's going to be weird and the host is going to feel like that was like really bizarre. It doesn't quite fit there. When you sneak it into the questions and build it into what you're teaching, it's a no brainer for people and they also want the rest of it.

• 25:00Speaker 00

  So something I will be doing when I'm not promoting the training is coming up with a very specific set of steps that I will be teaching in a freebie. Cause the media kit right now is working wonderfully for me, but I'll continue to come up with different ways to drive people there and I'll come up with that specific set of steps that maybe I'll share three out of the seven.

• 25:19Speaker 01

  Yeah.

• 25:19Speaker 00

  And then give the freebie on podcasts.

• 25:22Speaker 01

  Which even if you're listening to this and you're like, shoot, I don't have any of those things built out as you're going through this process, especially this is why we're going to encourage people to attend the free training to really start to fine tune their process, what they want to talk about. As you're going through your steps, turn that into a PDF, right? Just take your prep work, have AI help you kind of formulate it into a one to two page PDF download. There you have your freebie. Freebie. So here's kind of my next question then. How do we determine where to send people as a next step? Because that's probably going to range also with the relationship with the host. You and I are the type of friends where it's like, come sell anything that is going to give value to the powerhouse women community, but you're going to have different relationships where,

• 26:07Speaker 01

  as you already shared, some it's going to feel more natural to share a free resource. Some you can directly just say, hey, here's what I'm doing. How do you decide and what should we have prepared as options for next steps?

• 26:20Speaker 00

  This is going to be the biggest, like it's going to be a question that is, I'm going to give you so much variety. So I don't want you to get lost here because you can do anything that you want to do, no matter even what the host says, because at the end, every host goes, where can we follow you? Where can we find you? Now you want to think of it in terms of what conversation did you just have with the listener? Because could we send them to a big offer? Did you seed it well? Like you could say, you know what, right now I'm, I'm filling my mastermind. And so if you want to go see that, you can go to the website and you can follow me on Instagram. And that wouldn't be offensive really to anybody at all. You'd be like, okay, whatever, like, I don't care what host you are, you'd be like, all right, she talked about her mastermind.

• 27:05Speaker 00

  Now, it doesn't matter if you said that, even though that was a big like, wow, she's sending us to a big offer. Let's say her mastermind was 10K or 25K, like, I don't really mind that she did that at all. Cause she did it really quickly, but here's the problem. If you did it really quickly and you didn't really seed it through the conversation, nobody cares and it doesn't hit anyway.

• 27:24Speaker 01

  Yeah.

• 27:25Speaker 00

  So where you want to send them needs to be really thoughtful. And I do think a freebie is a really great way for that because they're going to get value right away and be in your list that you can be nurtured. Now, the examples that I talked about of the people who made kind of the big fast cash, the 25K, the 50K, the 100K in 30 days.

• 27:44Speaker 01

  And hold on, let's, if they didn't listen to that story, these are people from your actual podcast, guests you've had on in the past that made you go, whoa, this is such a huge sales channel. Continue.

• 27:55Speaker 00

  When I look back at what they did, they sent direct to offer or DMs.

• 28:01Speaker 01

  Okay. Wait, talk about the DM strategy. Did they just say DM me on Instagram?

• 28:06Speaker 00

  Which is so interesting to me.

• 28:07Speaker 01

  Okay, yeah.

• 28:08Speaker 00

  But it works. So they did such a great job with seeding and saying, you know, I have these spots open. And if you're interested in working with me, just send me a DM that says mastermind. And because this is such a small container and it's not for everybody, I really want to have a quick one-on-one chat with you in the DMs. And then we might take you to an application process and we just figure out if it's a fit or not. So for me, the DMs is the best spot for me to be able to go, you know, see your Instagram, learn a little bit about you, have some voice notes back and forth. That is gold. So if you can master that as well, that is what I am finding is the fastest, biggest money.

• 28:50Speaker 00

  Now, if you're really thinking like long, long-term in a program, you can do freebie to being able to nurture them. But this is again, you're going to, you're going to need a funnel for that. So if you don't have a funnel, DMs are an insanely amazing option. And high ticket, I might even, I have somebody coming on who's high ticket that I'm actually going to make the plan around the DMs.

• 29:13Speaker 01

  Okay, that's so brilliant. And also circumnavigates the question, okay, what if I don't have my funnel set up yet? What do you tell people who come in with that question?

• 29:22Speaker 00

  We're going to do DMs.

• 29:23Speaker 01

  Okay, great. And then also set up your funnel.

• 29:25Speaker 00

  And set up your funnel, please. Set up a freebie, set up your funnel. And now honestly, with Claude, there's really not any excuse. We made a freebie today in two minutes based off of, I fed it my million dollar guest slides. This was with Natalie Ellis and we said, based off of the content in these slides, what would a great freebie be for my ideal customer who wants to make money off of podcast guesting, to get them interested, get them seeing that they have this problem. And it literally busted it out from the content with all the branding. It was incredible. So you'll be seeing that as well.

• 30:01Speaker 01

  Brilliant.

• 30:01Speaker 00

  And it came up essentially with almost a profit quiz of are you ready to profit off of podcasts? Based on this quiz, like let's look at where you're at.

• 30:11Speaker 01

  Again, listen, let the robots help you. Right? You just be a brilliant guest, let the robots help with the rest. Okay, so what if the host maybe isn't quite a savvy host, isn't maybe following the flow of your questions and giving you those natural opportunities to talk about your offer? How do you finesse that?

• 30:34Speaker 00

  Hmm, I'm like, I want you to almost try to ask me a question, see if I can, we call it the U-turn. So I teach it in the, I actually teach this in the.

• 30:45Speaker 01

  A U-turn in a conversation. Let's say that the host is taking us down a different direction and you want to keep it on track with what you're setting up and what you're seeding. How would you use that U-turn?

• 30:57Speaker 00

  Can you ask me a question that has nothing to do with this and we'll see if I can do it?

• 31:00Speaker 01

  Yes. What is your favorite flavor of Yassobars?

• 31:04Speaker 00

  So I have been eating Yassobars every single night.

• 31:09Speaker 01

  I can attest to that.

• 31:09Speaker 00

  Unfortunately, for about two months now, my husband got me hooked on them. And it's crazy because I have this routine where all day right now, I'm working on these freebies for this program that I'm doing called Million Dollar Guest. And I'm already thinking about my Yassobar, but it's like fueling me to hurry up and finish this freebie that I want, because I'm trying to help people monetize podcasting. That's my main goal. So, and I'd probably continue rambling down that road.

• 31:41Speaker 01

  Brilliant.

• 31:42Speaker 00

  And you can do this with literally anything. You can find a tie, like you could try me again and I can figure out how to find a tie. So you guys could actually practice that with people and you would be able to find a golden thread to be able to do a U-turn on anything.

• 31:58Speaker 01

  That was a masterclass. That's a good party trick. You should really use that one. Okay, so you talk about how our social media profile is almost like a second interview, which is so brilliant to think about that, especially if you know you're going to be putting yourself on a podcast tour and you're going to have episodes coming out during a certain timeframe. What do you mean by that?

• 32:20Speaker 00

  Okay, so I know you've gotten these pitches where it's piqued your curiosity. It's a decent one.

• 32:25Speaker 01

  Yeah.

• 32:25Speaker 00

  And you're like, you're not there yet. You're not decided yet because you're like, this could be interesting. Let me go see, like, if this person is out in the world talking about this. And you're excited because you're like, oh, cool. Like, I maybe found a good guest. And you go to their Instagram and they don't have anything about the topic that they're talking on. And they don't have them shown on any podcast, or maybe they do, but it's like really bad Zoom. It's a horrible clip. Their bio is all over the place. It doesn't even mention kind of like what the topics they specifically pitched are. You're like, how did you have all your shit together on the media kit? But you did not pass this.

• 33:07Speaker 00

  I close out and I'm done. So you want to make sure that they go to your page and they can see you talking about the things that you're talking about. And so in Million Dollar Guest, we teach you how to build a million dollar profile. And so within those first six posts, we actually help you build all of those out in your bio and everything. We talk about everything to get you completely dialed in so that you pass that with flying colors.

• 33:32Speaker 01

  That is so important. Again, this is why I'm so grateful that you created Million Dollar Guest, because all of these elements add up to the end result we're talking about. And they're so easily missed, but also so easily done where you will stand out. Ninety-nine percent of guests are not doing this. Until now, but still 98% of the world.

• 33:56Speaker 00

  And here's the thing, it takes a little bit of work and a lot of people can't piece this together on their own. Like, they just don't know how to do this. I have, I've had, you know, coaches, Amy Sangster helped me on my top six and getting super dialed in with making sure that everything I was talking about is shown there and everything is cohesive. And so it's kind of like the mastermind thing. I'm taking every piece that I have struggled with, that I really need help with as somebody who I can tell you, you are my linear friend. I'm the creative friend who really struggles with this. So I, when I teach this, I'm teaching the person who maybe has had trouble in the past. I'm teaching the person who feels like

• 34:38Speaker 00

  right now, like, I don't know if I can do that. Well, you guys, I use so many Claude prompts in this to help you get super clear. Like, my Claude prompts are so dialed in because I am the person who gets more confused the more I try to untangle the necklace. And so we get you very, very dialed in and which helps you across your entire business.

• 35:00Speaker 01

  Yeah. Okay, I'm getting so excited about this. Feeling a little less personally attacked.

• 35:05Speaker 00

  Okay, good.

• 35:06Speaker 01

  Thank you so much. I feel like I'm in good hands. What would you say, if we're to kind of like wrap up the sales conversation part of it into one or two takeaways, what would you say are the biggest mistakes where podcast guests are leaving money on the table as it relates to giving the listeners next steps?

• 35:28Speaker 00

  They usually say, find me, follow me, go to my website, go to my DMs. You have to give them a call to action. And I know that they are being nice by saying, yeah, if you're interested in working with me, go here. We want to have that person feel so specifically called out and invited. You know, if you are a woman who feels like the bottleneck in her business right now, and you know you're really good at what you're doing, and you just feel like you need the right container in the right room, and maybe you're even sitting there wondering if, you know, this is for you, or do you fit in, or are you good enough? This is for you. Go to my DMs and DM me, VIP, and we'll have a little conversation. And it can just be super relaxed and super chill. And I can ask you

• 36:12Speaker 00

  some questions and maybe tell you a little bit about where I see you blocking yourself, and we'll go from there.

• 36:16Speaker 01

  Yeah, that's, it's just so, so valuable in the grand scheme of what we already talked about in the three episodes, where we see such potential right now, especially as social media gets noisier and more confusing. So I want to give you a chance to really share about Million Dollar Guest. It'll be opening soon. We have the free training coming up. Who is it perfect for? And why should people join us for the free training?

• 36:43Speaker 00

  We just looked at all of our data. So this is so fun. And like, who is it perfect for? Actually, so we have obviously a big range of people. So I'll tell you who comes in. But I'll tell you who we have seen, like, just be able to fly through the program and already be getting results. And that's the person who's maybe been on one podcast already. They have a general idea of like, okay, I have an offer. I have something I can sell. That's why these people can fly, is they've felt it. They've sat in the chair. They've gotten the interview. They've either gotten a great feeling or not great feeling. They understand they need to tell some stories. They need to have, you know, the call to action. They need a great opening story. They need to know where they're going. They need to prep with the host. And they can see all of the things that they haven't done.

• 37:28Speaker 00

  They can see all of the things that they've done wrong. So when we have anywhere between one to five times that someone's been on a podcast, that's like our best customer. And they stay on the most, they do the most, they get the biggest results. Now, we also have the people who've never been on a podcast. That's a huge part of our audience. And obviously, that is, this is going to teach you every single thing that you need to know. But the person it's really, really best for is somebody who has an offer already, an idea of an offer. You don't have to have a funnel yet at all. You don't have to have a freebie. You don't have to have any of those things. But you do generally want something. Even if you have a book, this is insane when you have a book. It's absolutely incredible. If you

• 38:10Speaker 00

  have a book, if you have a program, if you have a physical product, essentially because we work backwards from the big idea, that is the most powerful person that we see go through this, as if they have a big idea.

• 38:25Speaker 01

  Even if you're close, because this is always what I used to say with previous cohorts of things I've launched, even if you're kind of like, ah, I'm back and forth. I think I want this to be my offer. Getting in a container where you're inspired around what other people are offering, you never know where that can help you connect the dots. And if you sat and waited six months to a year before you dive into something like this, you could already have an offer, be off and profiting from it.

• 38:48Speaker 00

  A million percent.

• 38:49Speaker 01

  So I almost look at it as, and not, not to generalize this, it's literally for everybody, but I can't yet think of someone who is either too early or too far along. Like I said, I have learned so much just sitting down for this series about where I'm just missing opportunities to serve people. That's essentially what it comes down to. Like, yes, we want people to make more money. And we know that you, listening, want to serve people in a bigger way. This is the way to do it, is learn these simple skills, learn how to create a formula, a framework, or follow the framework and formula that Lori has laid out, so that you can turn these opportunities into sales.

• 39:27Speaker 00

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• 40:44Speaker 00

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• 41:26Speaker 00

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• 42:09Speaker 00

  There was a stretch in my early twenties when I was chipping away at credit card debt, and it honestly felt like it was never going to end. I'd make a payment, I would feel good for a day, and then I'd look at the balance and feel like I did nothing. And what changed everything was finally seeing a finish line. That's why I love Monarch's Debt Pay Down Simulator and Visualizer. It shows your exact debt-free date based on your real balance and payments. And you get to watch that timeline move. Every extra payment, the date gets closer. That kind of visible progress keeps you going. And my favorite part is playing out your options. You can run different payment scenarios side by side and instantly see which one gets

• 42:54Speaker 00

  you debt-free the fastest. You're in control of the plan. Monarch takes that heavy endless feeling and turns it into a plan with an actual end date. And a quick check-in on my phone means I always know where my money is. Going from "this will never end" to a date you can circle on the calendar, that feels like freedom. Write your own money story with Monarch. Use code EYH at monarch.com to get your first year of Monarch Core half off at just $50. That's 50% off your first year at monarch.com with code EYH. You know, same thing, I don't want to generalize and be like, "It's for everyone."

• 43:35Speaker 00

  But we do have people, so in one of the weeks, it is week three, we have Profit Week. And we discuss all the modalities in which you should have something set up in order to profit. And a lot of the people who didn't have something yet, I always do Q and A at the end, always, for about 20 to 30 minutes. And I haven't been able, I haven't not been able to get to anyone's question because what we do is Kaylee, through the whole thing, my brand coordinator, helps literally just facilitate all of those questions at the end and compile any that are the same, et cetera, so that we can make sure everybody's getting their answers, or their questions answered. And so on Profit Week, that was actually our biggest question week because a lot of people just wanted some input on, "Do you think this is a good offer for when I'm on the podcast?"

• 44:18Speaker 00

  In fact, I'm so glad that you brought this up because this is kind of one of the main objections in most people's heads is, "What if I'm not super dialed in on my offer?" You're not going to believe what you learn about offers, not only through my teaching, but listening to all the other people's offers that have been successful for them. And so what we're doing is we're just dialing it in. We're saying, you know, "Maybe I would ditch that one for now, I would focus on this one." And we did that for a lot of people of, "Hey, that's a great offer, but maybe not the best on a podcast. So let's see which one you should focus on." So that is actually my biggest lift week. That's the one that takes the most out of me, but I love it because it's the one that people are most confused on. And so they're going to get really clear on what that looks like for a podcast.

• 45:03Speaker 01

  Okay, so I actually haven't even asked this question. This is so exciting. Can you give us maybe just an overview, like, week to week, what are the topics that are covered? Because that alone sounds like worth the price of admission, just that one session.

• 45:16Speaker 00

  So we did the voting on all the different weeks. It's so funny. So week one, and I believe week one, week two, and week six. So I'll tell you about that. So week six only comes if you purchase on the live training that we're telling you about. So this technically is a five-week accelerator, and I'll tell you what every single week is. But if you purchase on the live training that we're sending you to, you get the sixth week, which was voted most valuable.

• 45:46Speaker 01

  That's what you said. Yeah. And then I never asked you what was taught in that week.

• 45:49Speaker 00

  That is Podcast Tour. That is setting this up as your, as your actual profit machine, like the podcast flywheel. So it's the Podcast Tour. So week one is Position. And this week is, it's probably the biggest content week because we're going through your messaging. We're going through why people haven't heard you yet. We're talking a little bit about your bio. We're talking about your pitch. So we're looking at that, like, what's the state of even what you're saying right now? And I go through so many examples of great messages and bad messages. And we tweak those, and then you have the worksheets on that. So week two is Prepare. And this is where you are now essentially, you're positioned, you've got your messaging.

• 46:33Speaker 00

  This is what you send to the podcast host. This is where we get all of your questions from and your stories. So we're literally creating the content that you are going to be sending to the podcast host to say, "This is what we're going to be talking about." And then Perform is where we learn how to tell those stories. And we want to make sure in Perform that you're covering the basis of overcoming all of those objections, showing transformational stories, showing testimonial stories, showing emotional stories. And that's like, we cover the range of stories and saying, you know, where you should be grabbing those stories from. And then the next week is Profit.

• 47:15Speaker 00

  And so that is really the big lift week that we were just talking about. We cover freebies, we cover high ticket, we cover low ticket, we cover the strategies on all of those. We cover, does it go to the DMs or does it go to a freebie? We talk about nurture sequences. We talk about the entire gamut of how people can profit, whether you, even if you have a physical product, we talk about what that would look like for you as well. And then the fifth week is Presence. And so this is what do you do with this podcast, once it's out in the world?

• 47:50Speaker 01

  Yeah.

• 47:51Speaker 00

  And how are you showing up? Like, how are you making sure that this is really, really omnipresent? And we talk about what it means to be the omnipresent, obvious expert. And now how to take this podcast and make it look like you were just on a massive show. Make it look like you get booked all of the time. Make it look like you're a professional podcast guest. And we, we make your presence much bigger than it already is. So we're just going to take that and amplify everything that you're doing. And then that bonus week is the Podcast Tour. And that's where we turn this into a repeatable profit system. And so I can't give you all of the magic of that.

• 48:29Speaker 01

  I was going to say, I am shocked by how much we were able to cover in these three episodes. And also knowing that there is so much more depth that you're going to go into in the training. But then, of course, within Million Dollar Guests, I mean, I'm not just saying this because I'm your friend, but I'm sold. It's really, I'm so grateful that you created it as a podcast host because I can see this starting to become the gold standard when people are pitching, especially if you're newer and maybe I just don't know you yet from the community. If you say, "Hey, I've been through Lori Harder's Million Dollar Guests, like, you know, I'm media-trained for podcasts." That is a huge advantage for me, someone who's your personal friend, seeing that in a pitch, immediately, I trust you more because I know you've learned from someone who I trust.

• 49:12Speaker 00

  You know what's so crazy is I just feel like, "Thank you so much for that. You just gave me so many ideas." You know, that I want to, I want to carry this on to be something that truly becomes, I want to create Million Dollar Guests. I want people to be making millions of dollars in the next year, or two years, or three years, because it's already happening out there. There are already proven guests who are making this money, just so, you know, I use that data in the training that you can come and see, which is so inspiring and so exciting. And what I really want to do with this is create just an entire system and training around, "Are you a masterful guest? Is there a rating system that we can look at of, yes, this guest was amazing, you should absolutely book this guest." They put in the work, they put in the time.

• 49:55Speaker 00

  So that for podcast hosts, there can be a roster, just like speakers. Because this is literally what happens in the speaking world. I would love to do this for podcast guesting. Like, you want a podcast guest on storytelling? Do you want a podcast guest on, you know, motherhood, on whatever, funnels, anything? Yaso bars. You guys, literally, I would love to create this database of people who have been trained that you know you're going to get an incredible podcast from.

• 50:23Speaker 01

  Okay, so if you guys have hung in with us for all three episodes, gold star, three of them, you will already know there's a live training happening soon. We're going to link all the details in the show notes. Do we want to give people the dates for that? Do you have them at the top of your mind?

• 50:37Speaker 00

  There's actually so many dates that I'm going to have you guys go because there's multiple times a day as well on those dates.

• 50:43Speaker 01

  That's so helpful to know, especially if people are trying to work around schedules. So join the free training. There are bonuses. If you already know you want to join Million Dollar Guests, there's bonuses if they joined on the live training, like you said, that bonus week. And really, you could even just take the three conversations that we've had the last three weeks. We have taught you how to get booked, how to become the podcast guest that everyone wants to have on their show, what to say so that you naturally set up the opportunity for people to take the next step with you, and then how to do that in an elegant way where you're not cringey, you're not salesy. It's really like, you're making an offer that absolutely relieves a pain point for people, and they understand that, they see that, and they are jumping into your DMs asking how to work with you. So go back, really study these episodes.

• 51:28Speaker 01

  But if you truly want to become masterful at this, the accelerator is the place to be. So look for Million Dollar Guest opening soon. Join us for the free training. And I cannot wait to receive my first Million Dollar Guest pitches.

• 51:41Speaker 00

  I'm so excited. I actually can't wait. Like, I've been receiving the pitches from the Media Kit template. And I'm like, "Thank God, it's so cool." It's amazing. And I will say, if you're listening to this after the free training has passed, you can go to Lindsay's show notes as well, and the Media Kit will be in there. And if you download the Media Kit, you will be on the list for the next one. And I run these, I run these quite frequently, so we'll just track it back as well.

• 52:06Speaker 01

  Yeah, there's been such a waitlist, especially as people are hearing about the results. So I cannot wait to jump into this next round. And thank you so much for all, you did so much prep. You literally walked your talk in getting ready for this series and just really crafting so much value for us. And I love you. Thank you so much for doing this.

• 52:24Speaker 00

  Thank you for letting me practice and just share with your people. And I loved it. This was so good. I'm so excited.

• 52:31Speaker 01

  Million Dollar Guests, we out.