How to Be the 1% of Guests That Get Chosen & Featured By Top Podcasts with Lindsey Marie

What if one podcast interview could bring $25K, $50K, or even $100K into your business? In part one of this three-part series with Lindsey Schwartz, I’m breaking down how to turn podcast guesting into a real sales channel, starting with how to actually get booked. After 10 years of hosting Earn Your Happy and seeing thousands of pitches come through my inbox, I’m sharing what makes a host pay attention, what gets your pitch instantly deleted, and how to create a media kit and message that make you an easy yes. If you’re ready to get your expertise in front of more of the right people and turn visibility into revenue, this is where to start. Check out our Sponsors: Shopify - Launch your business before Black Friday, go to http://shopify.com/happy to start your free trial. Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH. Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing. Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/EARN. Meetfabric.com/EARN. Quince - Find the fall pieces you’ll reach for most at Quince. Get free shipping on your order and 365-day returns and when Quince asked how you heard about them, let them know it was here on Earn Your Happy. Gloss Genius - Run a business that takes appointments? Use code HAPPY at https://glossgenius.com/earnyourhappy for 50% off your first two months of a premium plan. Faire - Sign up today and get 50% off your first wholesale order, up to $100 at https://faire.com/happy50. Terms may apply. Life at the Speed of Play - Go to http://getmarksbook.com/earn to get two copies for the price of one—one for you and one for a friend. HIGHLIGHTS 00:00 The hidden sales channel most entrepreneurs are leaving on the table. 09:30 Why 99% of podcast pitches get deleted and what makes yours stand out. 13:45 How podcast guesting builds trust faster and creates buyers. 19:45 Why every entrepreneur should learn how to tell better stories. 24:30 Why smaller podcasts could be your smartest place to start. 28:15 The positioning shift that makes hosts want to book you. 31:00 What separates forgettable podcast guests from the ones people buy from. 34:15 How guests have turned single Earn Your Happy appearances into $25K, $50K, and $100K in revenue. 41:30 The biggest pitching mistake and how to make your pitch about the host’s audience. 45:00 The simple addition to your pitch that can make you a more valuable guest. 47:45 How to make your podcast pitch an easy yes for the host. 52:15 What to include in a media kit that helps you actually get booked. 54:00 Why struggling to write your bio could reveal a bigger messaging problem in your business. 56:45 How getting clear on your stories, offer, and message sets you up to convert podcast listeners into customers. RESOURCES Make your own Million Dollar Media Kit HERE! Get on the waitlist for Mentor Collective Mastermind HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow glōci: @getgloci

• 0:01Speaker 00

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• 1:27Speaker 00

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• 2:10Speaker 00

  They're giving Earn Your Happy a $75 sponsored job credit. Go to Indeed.com/podcast right now and support our show by saying you heard about Indeed on this podcast. Life at the Speed of Play. Mark is offering our listeners two books for the price of one. Go to GetMark'sBook.com/earn. Sequencing. Sequencing.com is offering our listeners up to 10% off your full genome test plus free shipping. Go to sequencing.com and use promo code EARN for 10% off. Before someone buys from you, they typically have to have spent seven hours with you.

• 2:50Speaker 00

  And so when you think of your career like this, I believe that is around 3,407 second reels on social media to get seven hours, which is seven podcasts. So when we're thinking about when people truly drop in for trust, what is the fastest way that we can do long form bingeable content? If you think that you want to be a person in the industry who's seen as an expert, you must have bingeable content.

• 3:27Speaker 00

  You guys, I am so excited for you to hear this conversation because we're about to show you how to turn podcast guesting into your biggest sales channel in your business. My good friend Lindsay, founder of Powerhouse Women, and I sat down for the first part of a three-part series all about how to turn podcast guesting into your biggest sales channel. And today we're starting with how to get booked. Now, at the end of this podcast, we talk all about how you can join the free training to learn how to make this your biggest sales channel. Go sign up immediately. It's in the show notes right now. And also, if you don't have the free media kit, you can also get that down below in the show notes. But go and check it out because it's going to blow your mind. And if you are struggling at all in your business or with social media,

• 4:12Speaker 00

  or you just want to grow and be the expert that you know that you are on these bigger podcasts, this is for you. And after 10 years of hosting Earn Your Happy and seeing thousands of pitches come through my inbox, I know exactly what makes someone stand out in 30 seconds and what gets a pitch deleted in three seconds. So we're breaking down how to pitch yourself, what needs to be in your media kit, how to choose the right shows, and how to position your expertise so clearly that a host can't deny having you on their show. If you want more visibility, more opportunities, and ultimately more sales and customers, which is what we all want, you have to listen to this three-part series. I promise you, it might be one of the best things you listen to all year that could change the game for your business.

• 4:56Speaker 00

  So let's get into it.

• 5:00Speaker 01

  I kind of feel like we should start it with reunited and it feels so good. You're welcome. I don't think I've ever had a live karaoke performance on the podcast, but of course it would be you. I'm so happy to be here. So actually, we're recording this as I have just embarked on my adventure of being a vagabond, which we've just learned what this term means.

• 5:22Speaker 00

  We're calling her VBL.

• 5:23Speaker 01

  VBL. Different than BBL.

• 5:26Speaker 00

  But you never know if vagabond Lindsay wants a VBL. We don't know. She's different.

• 5:29Speaker 01

  We haven't met her yet. But of course, this would be my natural first stop. It's funny when I ask people, where do you think I'm going? Everyone was like, you're going to Newport. Obviously, you're going to go see.

• 5:37Speaker 00

  We're getting you ready.

• 5:38Speaker 01

  Yeah.

• 5:39Speaker 00

  We're getting you prepared.

• 5:40Speaker 01

  So we have this whole two weeks together and I was like, hey, I would love to do a podcast. It's been forever since we dropped in and did a podcast. And you are launching and really teaching people something that is so important right now, which is how to get booked on podcasts, but also how to be a great podcast guest. You and I have had shows. I've had mine for seven years. You've had yours for nine?

• 6:02Speaker 00

  10.

• 6:03Speaker 01

  That's right. 10 years. The last one we recorded was celebrating your 10 years. And this is something that I don't think people realize, the opportunity they may be missing right now to really set themselves up to serve the people they're meant to serve by putting themselves on a podcast tour. But there's a very specific way to do it that we're going to break down. We actually sat and we started to plan this episode and we realized it was a three-part series.

• 6:27Speaker 00

  Yes.

• 6:27Speaker 01

  Because there's so much, there's so much that we want to set you up with very tangible takeaways for how to be a really effective podcast guest, how to turn that into sales for your business. But also, and what we're going to really dive into today is how do you even get booked in the first place? But it doesn't stop there because if you just get booked and then you don't understand how to hone in your message, how to be an extraordinary guest, it's not going to translate to the sales that could potentially come from being a guest. And we've seen this for so long as we've had our podcasts and seen the people who are really effective as guests and those that maybe we have a good conversation, but it doesn't necessarily turn into anything

• 7:11Speaker 01

  for them in terms of tangible business results. So when did you start to see that this was really a need?

• 7:18Speaker 00

  So recently, Chris and I have our Elite Mastermind, which is people who are seven and eight figure earners. And this last year, we decided to add an additional bonus to the mastermind if they joined. And that was to get a full episode on the Earn Your Happy Podcast. And so, you know, you think of these incredible seven and eight figure earners and founders. And my first thought, whenever I think of people like that, is they must have their shit together. And while they do in many areas, many, many of us do, we also have these blaring areas of massive opportunity that we are leaving on the table. And what I learned really quickly is as we were putting these dates in the calendar and reaching out to them and saying, okay, let's get you on the show. You know, here's a little bit of how to prepare.

• 8:04Speaker 00

  And many of them had been on podcasts before.

• 8:06Speaker 01

  Yeah.

• 8:06Speaker 00

  I've never seen so many people have actual meltdowns. And I love these people, but it's because it's a bit of a pressure situation. And a lot of people don't understand how to put everything that they do or the most important things that they do into one conversation. And also, when you get to go on a bigger show, you feel like the stakes are higher. And all of a sudden, you have a realization that you don't know how to have an actual sales conversation that also adds a lot of value and emotion and converts. And so many of them were like, I've been on podcasts before, but it wasn't good. I heard nothing about it. I didn't feel good after the show. I didn't know what stories to tell. I actually ended up feeling pretty terrible after the show.

• 8:47Speaker 00

  And so I related so hard to that because I've been on shows where I've had these massive opportunities. And even during my book tour, I didn't feel as prepared as looking back, I wish I would have been. And thinking about some of the opportunities that I know I've completely wasted because I didn't know where we were going, where I was trying to direct everyone to. I didn't know what stories to tell. So some of the stories that I told on podcasts were the first time I had ever told them before.

• 9:17Speaker 01

  Oh, my gosh.

• 9:17Speaker 00

  And I just felt like I was fumbling everywhere. And you're like, did I, did I even add value? Did that even feel good for you? And you're just questioning yourself where now 10 years later of the Earn Your Happy Podcast and me sitting in the host chair and actually getting to be an observer. And sometimes I believe that that is the most valuable place that you can be. And you know this, you love going to events, you love being in the host chair as well and just observing. And I've been able to now see the difference between the guests who really moved me, who I remember, and also who afterward tell me that they made a lot of money. And so this is really, you know, when I had the realization that a lot of my guests were leaving, making not just some money.

• 10:00Speaker 00

  Tens of thousands, if not hundreds of thousands of dollars from one episode. And I almost feel like the people who are making that money aren't really telling people because it is a huge hidden sales channel right now that people don't understand. If you put the time in, which it will require time. If you put the time in to this, you can get insane benefits. You can make really good money, but there's a lot that goes into it. And the best part about this is if you get everything dialed in for a podcast, it means that you've had to get your business together. And so this three-part series is about to tell you why that is, how you're going to get your messaging so incredibly clear, how you're going to know exactly what you're talking about. You're going to know exactly how to describe yourself.

• 10:44Speaker 00

  You're going to know exactly how to direct the audience and you're going to have clear CTAs. And when you're done with that episode, you're going to feel really, really good. And the more that you do the episodes, the more you're just going to get more and more and more dialed in. You're going to know what hits and it's going to just, it's going to feel so good for you. And you're going to start watching the impact.

• 11:03Speaker 01

  Yeah, I am just flashing back to when we were together with a group of our friends, other entrepreneurs, you had just birthed this idea and everyone in the room was like, oh my God, I need that. And that highlights what happens when you get really clear about the message, about the thing that you are offering people and you have stories and real lived experience. Like you were sharing how you even got to the point of realizing this was such a need. The moment you said it, we all got it. And that is what you are now teaching people how to do within, you know, the program that you created and we're going to really break down a lot of the tangible pieces in this three-part series. So today we're really going to focus on how do you actually get booked? Because you and I receive thousands of podcast pitches.

• 11:49Speaker 01

  I receive them in my email inbox, in my social media DMs, on LinkedIn, which I never log into LinkedIn, everywhere. And I don't think people realize how much every pitch kind of starts to sound the same. So in a way, it's not that hard to do a couple of things right in order to really stand out. But for me, I skim the first few lines of a pitch and immediately know if I want to read more. And most of them, I would say 99% of them actually get deleted.

• 12:19Speaker 00

  Yes. So I would say when you're thinking of a media kit, we're probably thinking about it completely wrong right now. Because we think that we need to come in with a media kit that's like a really great bio. Here's all the accolades. Here's all the things that I've done. Here's all of the people that I know, when really your media kit needs to answer three things. It's why you, why this conversation and why for your audience? And so I don't necessarily look at the size of audience, majority of the time, believe it or not. A lot of people think that that's the main thing that hosts first look for. But the first thing that I look for is what's the conversation going to be? And what's your personal take on it? Do you have a unique take on that conversation?

• 13:04Speaker 00

  And so when I'm skimming a media kit at first, I'm often looking for if they make my life easy with topics and titles. And then is their bio really clear on exactly what they do? Or have they given me this really long list of accolades from 20 years ago? And so there's a saying that says, the longer the bio, the newer the person is. And so as you know, if you've ever seen as people start getting more successful and more wealthy, the shorter the bio gets because you don't have to prove a point. And because they've also learned what's very relevant to what they're doing in that moment. And so, you know, Lindsay, I'm going to use the example. I, I've won fitness competitions, how many years ago now?

• 13:45Speaker 00

  15 plus years ago, three really big world championships. I've been on covers of magazines. I don't put that all in my bio for different things. Like right now, I am going to give really credible points about helping people with podcasting. And so maybe I'll talk about the shows that I've been on. Maybe I'll talk about some of the accolades that I have, but I'm going to try to keep that as relevant as possible and as much credibility as possible around the topic that I am pitching. Now, you guys, this is what you need to stick around for the three-part series is because we're going to get you dialed into that messaging in those topics. So the media kit, we're going to give you the tangibles today of what goes into the, the media kit. But you're going to see throughout this that it gets pretty in-depth

• 14:30Speaker 00

  on the necessity of you getting clear as possible on who you are and what you're known for.

• 14:38Speaker 01

  And it really is all three parts because you don't get to leverage that episode for exposure unless you get booked for it. But then you want to make sure that you are actually taking that time that you have with the host. And I want you to speak to why a podcast is so valuable as part of a sales channel. Because it's like immediate trust. If you don't know how to leverage that and how to really convert it to people who now trust you because you are with that host who is essentially extending their, their trust, the trust of their audience to you. If you don't know how to turn that into trust for your business,

• 15:20Speaker 01

  it's just going to be an episode people listen to or don't, and they move on. So talk a little bit about why a podcast episode as opposed to social media or all the other places we could be investing time to be visible. Why is being a podcast guest such a valuable platform? And then we'll dig into the media kit and how to actually get those opportunities.

• 15:41Speaker 00

  Okay, this is one of my favorite questions because this is where you're going to start thinking about podcasting completely different. So there is an entrepreneur named Daniel Priestley, and I love to use his 7114 rule. And that is before someone buys from you, they typically have to have spent seven hours with you and over 11 different touchpoints essentially, and seen you with like four types of different credible people or in four different, you know, places that feel fairly credible. And so when you think of your career like this, it makes you go, okay, I believe that is around somewhere around, if my math is correct,

• 16:25Speaker 00

  I think it's like 3,407 second reels on social media to get seven hours, which is seven podcasts. So when we're thinking about when people truly drop in for trust, what is the fastest way that we can do long-form bingeable content? So when we're thinking of the obvious experts out there, and those are just, you know, people who are the Mel Robbins of the world, the Jamie Kern Lima, the Jay Shetty's that we're thinking about right away. When you think of people with a lot of long-form content, the reason you have long-form content is because that accelerates trust. And you also, when you find someone that you love, we call it bingeable content.

• 17:08Speaker 00

  They want to be able to go and learn about you as fast as possible for hours and hours and hours, which is why when I found our friend Leanne Lopez Mosley, I listened to an hour podcast on her page. And now I did not know this woman from anyone. I don't even know how I found her. She came up on my algorithm and now we're friends. But listened to her hour podcast on her website and I almost bought a $15,000 mastermind online, like an online mastermind, not necessarily in person or a lot of it. And I almost bought it from never ever meeting her and only binging that one hour. Now, she knew exactly how to have the conversation that I'm going to teach you to have. But this is what you have to understand about long-form content.

• 17:53Speaker 00

  If you know it's seven hours for most people to trust you before they even buy, many people, if you do this right, I believe you can fully accelerate that into the hour. I have a lot of proof around this, which I'll tell you, uh, some of the testimonials that have happened from my, my podcast from just one hour together, from strangers. But short-term versus, uh, long-form content is so incredibly important. If you think that you want to be a person in the industry who's, who's seen as an expert, you must have bingeable content. Now let's just talk about the trust that happens between a, uh, the trust that transfers between a podcast host and a guest.

• 18:33Speaker 00

  Now, do you remember back in the day when Oprah Winfrey had like her list, her Christmas list, or her 50?

• 18:41Speaker 01

  Oh, my gosh.

• 18:41Speaker 00

  What was, what was that called?

• 18:42Speaker 01

  Her favorite things.

• 18:43Speaker 00

  Yeah, her favorite things. Everybody knows her favorite things. Now, why did Oprah's favorite thing list make people's careers? Meaning if there was a book on there, if there was a, you know, if, if you get a product in Oprah's favorite things, your career is made. Like, it does not matter. You are now, you're doing okay. You can probably retire. Your career is made. Because what's happening is Oprah had so much trust from so much long form bingeable content and from so, she was just, she's the master at this, right? That when people, when Oprah would say, you need to read this, or you need to buy this, that trust would immediately transfer. We wouldn't think twice about it. So now I want people to be thinking as they're listening to this podcast on Lindsay's show,

• 19:27Speaker 00

  they trust you. And so whether they've heard me or not at all, immediately, there is a sense of trust that comes on to me, that I am gaining from you, from your seven years. So you have built this podcast for seven years. You've paid for it every, you know, month for seven years. And I get to come and sit down in this seat for free and gain all of that trust from your listeners. So instead of them deciding if they like me right now, they can actually listen to where the value is.

• 20:00Speaker 01

  Yeah.

• 20:01Speaker 00

  And so your brain actually does something different. Instead of going, do I like this person? Do I trust them? Do I know them? Who is this? Now they're actually going, oh, how am I focused on the value? Oh, this person is really adding value to me. Oh, I'm feeling all these feelings. I'm feeling all these emotions. So podcasting is one of the most powerful things that you can do because most people will treat me like you now, after that. That's how the trust transfer works and it's very real.

• 20:26Speaker 01

  And we've even watched it. Obviously, we've been friends for years. We've done a lot of cross collaboration because we genuinely love to spend time together. And there's so many people who will say, you know, I found Lori through your stuff or vice versa. And it's that immediate know, like and trust because they know, and you and Chris are the epitome of this, you gather really great people. So anyone who's in your world, I know there's probably going to be something that I love about them because they're in your atmosphere. And a podcast is the same way. So I'm curious, before we dive into the tactics of pitching, in case anyone is sitting there thinking, I don't know that this relates to my business. Are there certain businesses that this is a better fit for?

• 21:06Speaker 01

  And then I also want you to speak to which shows are most advantageous to pitch? Does it matter if, like you said, you don't care so much if the guest has a large audience? Should we be thinking only of, I think people put big podcasts on a big pedestal, thinking that one podcast is going to change everything? Sometimes it is a little bit more of like the niche audience who has a really strong following. That's my take on it at least, but I'm curious. So the first question being, are there certain businesses that this is a better fit for? Is there anyone who you're like, hmm, a podcast may not be the best marketing channel for you?

• 21:41Speaker 00

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• 23:04Speaker 00

  The product was my baby, but the store part felt way more intimidating. And that's a big reason we built on Shopify in the beginning, because you really don't have to be an e-commerce expert to get up and running. And that's a big deal in the beginning of a business. And here's the biggest lesson I learned about the holidays. You do not want to be building your store in the middle of the rush. You want to be set up, you want to be tested and ready before the traffic hits. So two things I love. First, Shopify mobile app. I'm on planes, I'm on stages, I'm here recording with you and I can still check my inventory, help a customer, see payments right from my phone, which is so much fun. And that's the second they check out.

• 23:44Speaker 00

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• 24:28Speaker 00

  and I need help yesterday. And if I had to hire a new podcast producer tomorrow, I wouldn't just post must edit audio. I'd want someone who's worked on conversational shows, gets my style, can handle the chaos from one day to the next, trying to fit in four podcast episodes a week, all of the ads that I have to put on the podcast. So this is a job for sponsored jobs. Sponsored jobs boost your posts in search results so you can reach people with the skills you actually need and you only pay for results. Sponsored jobs posted directly on Indeed are 95% more likely to report a hire than non-sponsored jobs. That's huge when you can't afford to wait around for help.

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  Spend less time searching and more time actually interviewing candidates who check all your boxes. Less stress, less time, more results. When you need the right person to cut through the chaos, this is a job for Indeed sponsored jobs. And listeners of the show will get a $75 sponsored job credit to help get your job the premium status it deserves at indeed.com/podcast. Just go to indeed.com/podcast right now and support our show by saying you heard about Indeed on this podcast. Indeed.com/podcast. Terms and conditions apply. Need a hiring hero? This is a job for Indeed sponsored jobs. Okay, this is interesting because for a minute there, I was like, okay, this, this is definitely a great channel for certain types of businesses and maybe these ones know.

• 25:55Speaker 00

  Now I'm going to go with my blanket statement of any business should be doing podcasting because you should be learning how to tell stories about your business.

• 26:04Speaker 01

  So true.

• 26:05Speaker 00

  Stories are the only thing that make people care. It takes a perfectly normal product or a perfectly normal business. You could be selling tires. And if you tell me a story about how your dad sacrificed everything to start this tire store on the corner and everybody in the community knew about it and he would host these parties for families who had less money and it just became this big thing in the community, now you've made me care about a freaking tire. You know, you've made me care about this tire store. And so I think the most important skill that you can ever have is storytelling. And your products, your business, people only care if there's story.

• 26:50Speaker 00

  And this is why I'm so incredibly obsessed right now with learning storytelling. I'm really, really dissecting our friend Rob Murgatroyd's storytelling because I believe he is one of the best and will go down in history as one of the best. I feel like I'll, I'll be watching it. And, you know, I love going to Europe for this reason and Rob has moved from the US and the last place he lived was California and now he lives in Florence. And we've visited him quite a few times. And now whenever I go to Europe, I notice that everyone in that country, yes, it's a blanket statement, but it feels like everyone. Tell stories and they make things matter there. So you know, every time you sit down at a table in Europe,

• 27:32Speaker 00

  and I want you guys to really think back, whoever has been there, you'll have the vinegar on the table. And the waiter will come and pick it up and say, this is the most important vinegar in the world. Like, okay, why? And they're like, it's made down the street by this family and it's over 500 years old. And it was aged in these oak barrels and they just all of a sudden make you care about vinegar out of nowhere where you would have eaten that and just like had no moments over it, not really appreciated it. And all of a sudden, now you're in a memory, you're in this moment of like, deep appreciation. You're tasting it more. It feels very special. It feels very meaningful. And you've just stepped into making your life a lot richer through story.

• 28:16Speaker 00

  And so I think the benefits that I'm getting of learning storytelling is that you have to be interested in your life instead of sleepwalking through it. And so you actually have to get interested in your life every day. And every day I'm asking myself, where is the story in this? Because this is going to pay on a podcast. This is going to pay in relationships. This is going to pay at a dinner conversation. Because that is who we are at the core is we are storytellers and we want to hear about story. And it makes our life meaningful. And without it, nothing feels meaningful. You know, like I said, you, you, you go to Italy and all of a sudden, everything matters. And you're thinking about the families that everything was made by, the building, the clothing, you know, the gelato that you're having, there's the story behind it.

• 29:01Speaker 00

  And that's what makes your life meaningful, rather than going through a whole day, not knowing anything about, anything that we have in our home, nothing that we're eating. We don't know anything about the restaurant owners. We know nothing about the cars we're driving. We literally take everything for granted.

• 29:15Speaker 01

  Mm hmm. And you're right, there's so many different reasons to commit a season of becoming really great at the skills that translate to being a great podcast guest. Because whether your business is going to be directly impacted by listeners becoming clients, or it helps you position yourself as someone who's great at sharing stories. You're taking that content and repurposing it and targeting it as ads to your potential customers. There's so many other benefits to really committing to learning this process. So then what about the part about the size of the podcast? Does it matter? And should we just only be going after the biggest shows for the biggest opportunities?

• 29:58Speaker 01

  I almost look at it as maybe there's a benefit to starting smaller, building your credibility, building your skills before you pitch bigger.

• 30:06Speaker 00

  I wish I had a bell because I'd be like, you win a prize.

• 30:09Speaker 01

  Oh, I want that for my, I need that external validation.

• 30:12Speaker 00

  We should get sounds for our podcast.

• 30:14Speaker 01

  Okay, if you guys, if you guys could input some sound effects there, a nice dinner bell.

• 30:17Speaker 00

  Yeah, that's my favorite sound. Okay, a nice dinner bell would be nice though.

• 30:21Speaker 01

  Or a party horn.

• 30:22Speaker 00

  Okay, this is an area that size does not matter in the beginning, in the beginning.

• 30:27Speaker 01

  In podcasting.

• 30:29Speaker 00

  Podcasting. Here is why. I don't care if you have been on three or 10 shows before. You haven't been on shows with this framework. So this is a new skill for almost everybody that I'm talking to. Unless you're Trulia Mel Robbins, who I am looking at, she, she has not only learned this framework from people, but you know, been taught, practiced it, all the things, which is why every time you hear conversations, you can slip into things and they, they feel like so natural and like butter. The more natural something feels, the more someone has practiced. And so to a lot of us, like, kind of woo girls, we're like, oh, I'm going to have an authentic conversation

• 31:11Speaker 00

  full of downloads only. That's so cool, but it's actually not at all. Here's why. We need a framework to actually allow that to fully come in so that you can go into that download to get fully expressed, but get right back on track.

• 31:25Speaker 01

  Yeah.

• 31:26Speaker 00

  Because if we're being honest, the way that a listener listens, they want to follow a framework. They want to know what's coming. It can feel a little out there and a little, uh, they won't know how to describe it, but it'll feel a little unclear, unsafe. Like I can't fully relax listening to you because I don't know where we're going. And so it's really important to understand your frameworks and then it allows you to be even more free. So back to the size of the show, you haven't done this framework yet, so you need to get some practice. So I believe we should be thanking our lucky stars for the small shows that want us on, that allow us to practice. And not only while we're practicing, you're probably going to get some amazing customers because some of these shows have major diehards in them. So especially some of the smaller shows, if they have listeners who are listening every week,

• 32:11Speaker 00

  these are people who know, love and trust them are probably already buying from them. And so when you come on, you get to practice and potentially even be paid for it if you do a good job. Meaning if you share your call to action at the end, you could potentially convert more people. Because if you're a bigger person going on a smaller show, you're going to have a really good opportunity to convert people and practice. So I always recommend for anybody, minimum three with this framework. If not like five to seven.

• 32:39Speaker 01

  Five to seven what?

• 32:40Speaker 00

  Um, times on a show.

• 32:41Speaker 01

  Times on a show. Okay, so number of reps, we're putting in reps to really dial in.

• 32:47Speaker 00

  Even if you're good already, but three with this framework, if not five to seven, and then move up to the bigger shows.

• 32:55Speaker 01

  Got it. Okay, that's actually so helpful because I agree. I feel like that is such a better trajectory than setting our sights on only getting booked on the big shows. I think sometimes too, we get so hyper focused on the validation of getting on a specific show when I don't necessarily always know that it's going to be the best fit for me. I might just really like the idea of, I remember like the first time I did a podcast with you and I was like, I could run through a wall. I feel so, but it just felt so great to be on a show that I had listened to for years. But did I necessarily go into that opportunity, understanding what I wanted to say? No, none of this existed back then. So thanks to you, it exists now. Okay, so let's talk about the pitch.

• 33:39Speaker 01

  Because now that people understand the possibility and how this can really set them up to create not just like a one time hit for their, you know, their sales potential. It's like, it's also this thing that's living out there forever that people can find you in perpetuity on this episode, a year or two later. So when it comes to the pitch, what are the main things that we should be thinking about when we're pitching? And where are people going wrong and don't even realize that they're going wrong?

• 34:12Speaker 00

  Okay, so number one, you have to have clear positioning. Like you want to go in and say, so if I was pitching myself to you right now, it would be, I help people profit off of other people's podcasts. And so the conversation I want to have is how to help people monetize podcast guesting. And so it's a very clear, specific outcome that they're going to get. And then what I would do is I would tell you what I would be teaching on the podcast. So then I would say, I'm going to walk through this signature framework. Your, your listeners are going to walk away with X. So right there, what I just did is I was really clear on who I am. And so you were able to immediately picture that conversation in your head.

• 34:57Speaker 00

  When you pictured it, were you able to think of it with your audience? What happened when I said that? Were you like, will your audience like this or not?

• 35:05Speaker 01

  Yes.

• 35:05Speaker 00

  Okay, so that immediately when I first said that to Lindsay, her brain went, will my audience like that or not? So I passed the first test. Yes, they'll want to know how to do that. Then I said, I'm going to be teaching a specific framework or I'm going to be walking you through. You know, I told you before this, I'm going to walk you through my five Ps, which we're going to do on the second one. And so right away, your brain probably went, that's interesting. I want to know what the five Ps are. Okay, she's going to walk me through something. It's not going to feel like a scattered conversation. This is going to feel very organized. And again, your listeners are going to walk away with the five Ps. They're going to know exactly what that is. So I can now pass another test. If I did, I'm not sure, that you're like, okay, this feels like she's going to teach something.

• 35:50Speaker 01

  Yep.

• 35:51Speaker 00

  And we're going to get a really valuable takeaway from that. Um, and then the next thing is I will always give topics and titles, like suggested topics and titles. So I will sit and try to think of something like a hook. So I'll think of a, a title that I want to be sharing around this and I'll be like, okay, what would, what could that look like for them? That's a hook. You know, what would that particular title be for that? And maybe it's how one person walked away with a hundred thousand dollars from a single episode and the rest of her clients walked away with 25,000 or whatever that looks like. Like maybe I would try to get a very specific tangible result that when someone's scrolling, they go, whoa, I didn't know that opportunity existed from podcast guesting.

• 36:36Speaker 00

  So I'm always going to set it up to take away as much work from the host as possible, almost to the point where the host could literally walk into the interview and have everything all set up for them. And it feels very easy because podcasting is a business. You and I both, it costs a lot of money to have a podcast. And so after you've had a podcast for Lindsay's had it seven years, I've had it 10 years. You kind of want to start having podcasts that are really, you want to have great conversations.

• 37:07Speaker 01

  Yeah.

• 37:08Speaker 00

  And I'm going to say something on here that's not going to feel great for me, but I want to be super honest. And that is that I don't have a lot of great conversations. I've talked to thousands of people and a lot of them are forgettable. And it didn't, doesn't mean I didn't like them. Right. It doesn't mean I don't think that they offered value, but they were forgettable. I have podcasts where sometimes I won't remember one person that I talked to the week prior because they are awesome people, but they didn't come into the conversation with takeaways. They didn't come into the conversation with a few mic drop, soundbite moments that I walk away with. And I'm like, oh my God, I remember that quote that they said, or that, that moment that shifted me. We're not thinking of that. We're going on, we're probably nervous,

• 37:52Speaker 00

  we're probably overwhelmed, we're probably like, I'm going to let the host just figure out what questions they should ask me. We're not good at setting up our own initial pitch of saying who we are. We're not good at our story. We don't know how to make it land. We don't know any jokes that we're telling. We don't know any mic drop moments, no soundbites, no takeaways. We have no clue. And so of course, you're going to have a really forgettable podcast. It doesn't mean it's bad. It just means it's forgettable. And the goal is to be unforgettable, shareable, consumable. People buy from you. I want you to sit and think as a listener and Lindsay, I want you to think of one for me. Somebody that you found on a podcast because it was such an unforgettable conversation, then you joined their life, their list, their everything. Maybe

• 38:36Speaker 00

  you bought from them later, but it was because of a conversation. Can you think of one?

• 38:39Speaker 01

  Yeah. My most recent obsession is, her name's Dr. Sue Mortar. She went on all the big podcasts as part of her book tour, read both of her books. I'm looking into like being certified in her methodology. She's like a female Joe Dispenza. I could not get enough of her. Wanted to listen to every show she was on because what she was talking about was really relevant to things that I was going through. She had amazing stories of how her work had transformed people. I wanted more. I would listen to, there was one podcast episode that was two hours long and I've listened to it at least three times. It's that kind of a guest.

• 39:15Speaker 00

  Right. I guarantee. So what would be really fun is if you and I later went through and I showed you every piece of the framework that she is doing. Like I guarantee she's doing all of the framework because even you just told me, she told incredible transformational stories.

• 39:31Speaker 01

  Yep.

• 39:32Speaker 00

  That is a part of this methodology that I teach that people don't realize. You have to have your transformation stories. People don't realize that they actually need to hear about you in action. And you need to come up with a few transformation stories that you nail. And that is one of the biggest ways that you get people interested in what you're doing. And a lot of times people completely miss that.

• 39:51Speaker 01

  Okay, Lori, since we're talking about transformation stories, what have been some of your favorites as you've walked people through this framework? You've started to teach it. You've gone really deep with your first cohort with this. I know there have been incredible transformation stories, either with the people you've seen come on your show or near happy and turn that into a really big business result, or some of the people that you've seen now take your specific framework and turn it into results. What have been some of your favorite stories in that?

• 40:18Speaker 00

  Okay, I'm going to tell you some of the people who came on the show throughout the last 10 years. And by the way, Lindsay, I would love to see you do this for your show.

• 40:27Speaker 01

  Yeah.

• 40:27Speaker 00

  Send out to former guests and ask them what has come from your show, like testimonials. Your mind is going to be blown because for some reason, people forget to like tell the host. Oh yeah, this happened. So now I'm asking all the time and I go, you weren't going to tell me this? This is insane. So one of the first ones that I heard is from our friend Samantha Skelly. She came on like seven years ago. And so my show wasn't very big yet, you guys, in the grand scheme. I did decent in the beginning, but it wasn't a very big show. I probably had a few million downloads at this point, which is good, but per episode is not a huge audience. It was probably, um, you know, maybe six to 8,000 listeners per episode. So I want you to think

• 41:10Speaker 00

  about that because Samantha Skelly came on and she had a small audience at the time. I can't imagine she was much more than 10 or 20K. I even think that that might've been high. She she was introduced to me by a mutual friend of ours and the mutual friend said, hey, you guys kind of have the same vibe. And I was like, okay, YOLO. Like I wasn't super picky on my guests back then, but vibes were definitely what I was choosing off of back then. I really just wanted to have great conversations. So they're like, there's this girl, she's super passionate about what she does and you should have her, you should have her on the show. I said, yes. So Samantha Skelly comes on and she has a business called Hungry for Happiness. And it's helping women overcome like food addiction. So we have a great conversation because I have

• 41:52Speaker 00

  a fitness background and really struggled a lot with food. And some of the things that I can even think about that were done so well is I think number one, she knew what show to come on. We had an instant connection. So I really boosted her by really saying how much I loved the topic and how she was talking about it. So I think that trust transfer really locked in there. But she was so good at teaching her frameworks and talking about her testimonials.

• 42:19Speaker 01

  Wow.

• 42:20Speaker 00

  Like she knocked it out of the park. Now, show is over. We post show, do all the things. Yep. I'm hanging out, know nothing about this. And 30 days go by and she says, Lori, your show brought me in a hundred thousand dollars in 30 days. And they said they all came from your show.

• 42:39Speaker 01

  Wow.

• 42:40Speaker 00

  Would you like to have an injection of a hundred thousand dollars for one episode that you went on?

• 42:47Speaker 01

  Wow.

• 42:48Speaker 00

  I, I was legitimately mind blown. Then we'll, we'll go recent on one. Actually, I'll go back to another one that you know. So Jess, our friend Jess Glazer.

• 42:58Speaker 01

  Yeah. Oh, I love this one.

• 43:00Speaker 00

  She had launched a course. She was newer into this world. She had just started a course on helping people share their business online. So she was teaching people how to come on, you know, come and put your business in an online format. And she was charging $5,000 for it. And we had a great conversation. We had great chemistry. Again, I think it was such a good fit because it was an interest of mine. And I think that's really important that you're picking up on this is it's not just about the show. Know the host because the host is the heartbeat of the show. So if you can speak to the interests of the host, you're probably going to have a whole lot of a better conversation than you normally would. So her and I just had incredible banter. She did a beautiful, she's a school teacher. So you can imagine that she

• 43:41Speaker 00

  came on teaching what she was doing. She followed just an incredible framework of teaching what she was doing and just brought us through a great conversation, extremely tangible. You knew what results you were going to walk away with. And I don't know if it was the, the exact day or up to a week later or what it was, but she, um, ended up making $25,000 in a very short period of time within cart launch. So I believe she had a cart launch. So it was during that cart launch time. And so the offer again was 5K and to go on a show and make an extra $25,000 from one podcast. So now you might start thinking, whoa, how can I start incorporating

• 44:23Speaker 00

  this into my launches? And so this is where I want people to start understanding that there's really, really big opportunity. And this goes on and on. I just had Gillian Murphy on the show. She just let me know from that one episode, she made $50,000.

• 44:37Speaker 01

  Wow.

• 44:38Speaker 00

  This just recently happened and she also followed, she does DM, um, sales closing. And she's got such a great methodology of how she closes people that she brought us through an entire essentially sales conversation. And at the end, call to action and got a bunch of clients. Then I had Leah Garvin on the show recently, who was one of the entrepreneurs from Elite Entrepreneur who got to come on and have a show with us. And she, um, had someone reach out and book for her $25,000 consulting. And so you got, you have to start thinking about this, you guys, because whether you have a 5K offer, whether you have a $500 offer, whether you have a $25,000 offer, you know, some of these people went direct to DMs and some people

• 45:23Speaker 00

  are going to get your clients much later, depending upon how you want them to come in. But it doesn't necessarily matter what you have. What matters is where's your call to action? And do you have a good nurture sequence after that?

• 45:37Speaker 01

  Right.

• 45:37Speaker 00

  Meaning if they get into your email list, how are you then going to convert them into your sale later on?

• 45:46Speaker 00

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• 49:56Speaker 01

  Which is exactly what we're going to talk about in parts two and three, which I'm so excited. This is why we had to break it into three episodes. But if we go back to the media kit, so the first step is getting yourself booked. How do you become a pitch that stands out in the inbox in the thousands of pitches that we get? So when we talk about writing a pitch, one of my, my main, like delete immediately, is when the tone of the pitch is really, it's coming from, this is like such a simple switch for people. And then I want you to take us into like your actual framework about it. But just from my perspective, there are so many pitches that I get, and it sounds like, I would like to come on your show. I have

• 50:38Speaker 01

  done X, Y, and Z. I have this background. I want to share this. Nothing is about what I care about, because I don't know this person sending me the email. I, of course, want to support all people in their businesses, but my main concern as a host is, is this supporting and giving value to my listeners, to the people who have invested their time in listening to me. So even that slight switch of saying like, hey, here's what I gather about powerhouse women, a topic that I think would really value, you know, add value to your audience is X. It's like even just taking that one small thing and switching it from the persp- you, you guys might be thinking, listening to this, like, who would send a pitch like that? A lot of

• 51:21Speaker 01

  them. A lot of them come across as just like, I want to be on your show. Like, great, that does nothing for me as a host. It does nothing for the people I care most about, which is, are the listeners. So what are some of the other key components to a pitch? And then, how does a pitch differ from an actual media kit? How do you describe what an actual media kit is? Because you've created a beautiful template for people that will share where they can find that.

• 51:45Speaker 00

  Yes. The template really goes deep into this. So they can kind of sit back and relax during this part, because the template will walk them legitimately step by step through it. So when I, I'm going to take you back to my pitching days, because what people don't know is anything they've ever seen about me has not been like, you would be awesome for this fitness cover. I have pitched and pitched and pitched. Like, I probably have record-setting pitching behind me, because I was so bad at it, like, bad. So back in the day, one of my life goals was to be on fitness magazine covers. I was a little bit heavier kid, and at a young age, I would beg my mom for fitness magazines, for her to buy them for me, because

• 52:29Speaker 00

  they were just like my North Star. And I would stare at these women and be like, wow, life must be, they must be so confident, because of how fit they were. And I just, I wanted to feel that way, because I was such an anxious kid and got made fun of. And so, fitness magazines became what I wanted, the everything, the North Star, the whole goal. And I was like, if, if I can make it there, it must mean that my life is set. And so, years go by, and I am doing fitness competitions, I'm doing fitness photo shoots, I'm literally doing all of the things to try to get on said magazine covers. Now, the pitches at that time look like, look at me, I just won this competition. That's essentially what I'm writing. Hi, dear Oxygen Magazine, here's where I just won, you know, how are you today? I

• 53:14Speaker 00

  hope you're doing amazing. Like, of course, I did the niceties. But then it was, look at me on stage, I won, you know, second place or first place, or I did, I did these things. Here's what I'm working on, like, trying to show them how much I'm working on me and doing all the fitness things and the things that I thought that they wanted. Three years go by of this, and I was pitching probably every month. So I'd go do a photo shoot, I would send them more photos. Look at me, am I cute enough yet? Am I fit enough yet? Like, am I your girl yet? And no, no, no, you're not our girl, you're not our girl, you're not our look, we're not interested, we'll never be interested. No lie. Like, it was like, very like, kind of, please stop emailing us now. And I can't remember if somebody told me something, or if it just clicked in my head. I'm sure it's a combo of I was getting

• 53:59Speaker 00

  into personal development. And I had the realization that that magazine is a business, and they have goals. And I said to myself, what are the goals of this fitness magazine? And it was content, and it was growth, and audience, and getting their magazine out in front of other people. Well, this was the first pitch that I then said, hey, Oxygen Magazine, I now have a YouTube cooking channel, where I, you know, promote all of these things in front of these people. I also just got booked on a stage with 10,000 people who will be in the audience. I would love, if you were ever interested to have me on the cover,

• 54:43Speaker 00

  to have your fitness magazine cover behind me while speaking the entire time. I would love to be able to sign that magazine and promote your magazine and talk about your magazine. And people will want to get this magazine because of this network marketing company. And that was the first time they were ever interested, is when I realized, what are their goals? How do we help them promote their goals? And so this is what I want you guys to understand about a podcast host. We have goals, really big goals with our show. Whether we want more subscribers, whether we want it shared more, you know, we always want more listeners, because that means better guests for you guys, that means more brand deals for us, bigger opportunities, bigger brand deals. This is a lot of time,

• 55:25Speaker 00

  a lot of effort. And so when we hear somebody who really is taking time to go and look at what, we are not only interested, because we're going to have a really great conversation, we know we're going to feel good, which is going to make our audience feel good. So it's, what's the conversation we would also love to be having? So what other conversations are we having right now? How could you add to that conversation? How could you bring a very different and unique perspective to maybe the conversations Lindsay's having about female empowerment and what that looks like? How could you help promote that? This is one of the biggest things as well. I don't care if you have a smaller audience. If you write me out an actual marketing plan for how you're going to promote the podcast, I

• 56:08Speaker 00

  am all ears. Like, that's been one of the things that has felt so good, is I had somebody come on about two years ago, and she- Sent it to her list, I think, three times, did a bunch of reels on it, told a ton of people about it, did lives on it. It was like she was on a world tour for just my podcast.

• 56:29Speaker 01

  Yeah.

• 56:29Speaker 00

  And I remember thinking, that is one of the most valuable guests ever, because it probably got so many, even if, even though she had a smaller audience, I was like, it probably got so many people curious or interested in that. So, including a promotional marketing section could be very small.

• 56:47Speaker 01

  Yeah.

• 56:47Speaker 00

  I'm gonna send this to my list. I'm gonna make my own, you know, three more of my own reels from this. I'm going to, whatever it is that you can do.

• 56:55Speaker 01

  Yes.

• 56:56Speaker 00

  Share it in your Facebook group, whatever that is. It, it makes us think, wow, that feels really, really good that they're taking this serious.

• 57:02Speaker 01

  Oh, as you're saying all of this, I'm like, yeah, those are the things that make me go, well, hold on, let me, let me actually look a little bit deeper into this. So, just to recap for people, think of the podcast as a business. If you're a business, how do you want someone to promote you? How do you want someone to support you? Make my job easy. Suggest titles that are very catchy, that would make someone want to listen. Suggest questions I could ask. You're taking so much work off of a host's plate, plus you are setting yourself up to talk about the things that are your zone of genius. So, putting a little bit of work into that, and then sharing, how do you plan to market the episode?

• 57:42Speaker 01

  That alone would make 99% of the podcast pitches that I'm receiving right now, that I'm not really reading past line two, would at least get me to read it and then see, oh, does this align? Let me look a little bit deeper into this person.

• 57:56Speaker 00

  Yes.

• 57:57Speaker 01

  Cause you're spending so much time, if you're spending all this time writing a pitch, for the most part, if it's not that clear and like bullet points, I don't need really long paragraphs. I want it to be super short. I'm not even reading your hard work, because then it's just more work for me. I don't, I don't have a lot of time to, to sort through and try to see and make my brain work to see, is this, could this be valuable? Is this a good fit? The more you can position yourself as like, here is the easiest yes you've ever said. If this truly aligns, I'm making it the easiest yes, and it'll be the easiest prep for a podcast you've ever done. Music to my ears.

• 58:32Speaker 00

  It's not, it's not a resume, and don't tell stories in that.

• 58:35Speaker 01

  In the email, exactly.

• 58:36Speaker 00

  In the email. Yes, your, your media kit can do a bit of the work, and honestly, we are looking at, you know, we want, we want some credibility that we can see right away as well. And credibility could just be you speaking on another podcast, and it could be a link for that. So, one of the, one of the biggest things that I get really disappointed in is there can be a media kit that I'm even interested in, but there's no link to the person speaking, and I can't find them speaking on their Instagram.

• 59:02Speaker 01

  Yes, also true.

• 59:04Speaker 00

  You know, people have sat down and they could be brilliant, they could have just written a New York Times bestselling book, but they don't know how to speak on a microphone. And so, they don't know how to hold a conversation. And so, it's like a really challenging, painful podcast. And so, now I've learned, I need to go hear you speak first. So, one of the things that people do is they'll then link an entire podcast. Take the time. Well, that's great, that's a great option.

• 59:28Speaker 01

  I will say, I don't mind if you're like, here's a podcast interview I did, because I can just go listen to a little bit of it to see if I resonate.

• 59:34Speaker 00

  What makes it even easier, if we're talking like, if we're talking, you want an A+, you want 47 apples from the teacher, or, you know, teacher's pet, this is what we're gonna say. Take a clip of that, like your, your mic drop moment, and give them a one-minute soundbite of you at your most brilliant self. Like, that will then make me go, well, that was interesting. I believe I've said this to you potentially before, but when Shelby Sap came on the podcast, she sat down and had said to me, okay, so, we're gonna record this reel, it's a 60-second reel where I overcome six objections in 60 seconds, and it's gonna go viral, so make sure you post this. I said, okay, and it went viral.

• 1:00:16Speaker 01

  We love a queen who knows exactly what they're doing.

• 1:00:18Speaker 00

  We love it. And so, this is also, that's also what I teach in the program too. And so, those, that would be an example of a clip that you would also send of you and your absolute brilliance, teaching something, understanding how to articulate a thought that, that your clients are gonna be able to walk away with.

• 1:00:32Speaker 01

  Yeah. Okay, th- this has already been so valuable, and we are just on part one. We had to get through this piece and really enroll you in why you should care about this right now, especially if you know visibility is the thing you really want to work on, you know you're meant to be seen and heard in a bigger way. What dedicating yourself to learning how to be an extraordinary podcast guest will do, is it will set you up to be more effective in every single area of your business, to have better stories, to connect better with your audience and the potential people you could serve. So, we're gonna get into, parts two and three are gonna get into the messaging, how to really nail it when you get those opportunities, and then how to convert those to sales. So, you'll wanna

• 1:01:16Speaker 01

  stay tuned that the coming weeks for those two parts. But for today, I actually love that we broke this up the way that we did, because what I would love to see people do is take this episode, we're gonna have a media kit linked in the show notes that Lori has, I'm gonna have you share what's actually in it, what people are getting when they download that. And I want you to work on this for the next week. Like, treat this as like a three-part course, teaching you exactly how to get booked, get paid, and really become the podcast guest that everybody wants on their show, because you are such a phenomenal storyteller, and you have phenomenal conversations. And I wanna see that happen for, for all of you. I believe all of you are meant to be heard and seen

• 1:02:01Speaker 01

  in a bigger way, especially if you're feeling deep down like you are. So, take this first piece and really put it into action this week, or at least carve out the time to download the media kit, really understand, what do I need to get clear on for when I'm ready to pitch myself to podcasts? But for those who don't already have a copy of the media kit, will you tell us what's all in it, and what you created for people to have a plug and play system to really get started on this?

• 1:02:30Speaker 00

  Yes. So, it's a, it's a beautiful Canva template that you can put your own branding on.

• 1:02:34Speaker 01

  So brilliant.

• 1:02:35Speaker 00

  I know, I love it. It's so good. I ju- a girl just wrote me, and she said, I just got pitched on nine big podcasts because of this. And I was like, okay.

• 1:02:42Speaker 01

  Got pitched or booked?

• 1:02:43Speaker 00

  Or got booked. I'm so sorry, just got booked. And I was so insanely excited. So, like, all right, this is really working. You are going to learn a little bit about your bio, because obviously, in the program, you go very deep on messaging and positioning, and we will throughout this podcast, but you are gonna see what all goes into the template. So, I'm gonna cue you on your bio, and then how to create some relevant credibility, and then topics and title episodes. And then, we're gonna go into suggested listener questions. And then, we also in there, this is huge, because we didn't even touch on this today, is the email that you send to the host.

• 1:03:22Speaker 01

  That is one of the most important pieces.

• 1:03:24Speaker 00

  Yes, that is one of the most important. And please don't copy paste people's name. I have gotten, I know you've gotten this. They're like, hello, Joseph.

• 1:03:32Speaker 01

  Yeah.

• 1:03:32Speaker 00

  Tom, I'm like.

• 1:03:33Speaker 01

  Hello, Tanya.

• 1:03:34Speaker 00

  I'm like, oops, so, or a different name of a show, or whatever, or, I just listened to your last episode, insert episode title. I'm like, please do not ever do that again. So, I have some, you know, do's and don'ts within there, and some great, like, you can swipe copy that you can take for that initial email that goes out.

• 1:03:53Speaker 01

  Yeah. So, we're gonna link all of that in the show notes or the YouTube description down below, so you can get a copy of it. But what haven't we talked about in terms of the pitch that can really set people up for success? What did we, are we missing anything in order to have them really take this first piece, put it into action, and start even getting some results potentially, it sounds like? You've had people download the, the template, really put it into action, and then get booked pretty quickly.

• 1:04:21Speaker 00

  You know, the, the media kit at first is gonna feel really overwhelming to the people who don't have their messaging dialed in. And I don't want you to stress.

• 1:04:28Speaker 01

  Okay.

• 1:04:29Speaker 00

  I want you to know, keep listening to episode two and three. So, for some of you, it's gonna feel really good right away. You're gonna be like, oh, my God, I can, like, pitch myself tomorrow.

• 1:04:37Speaker 01

  Yeah.

• 1:04:38Speaker 00

  And some of you are gonna get stuck immediately at the bio.

• 1:04:41Speaker 01

  Okay.

• 1:04:41Speaker 00

  Some of you are gonna get stuck immediately at the topics.

• 1:04:43Speaker 01

  I feel like that's me. Whenever someone asks me for a bio, I'm like.

• 1:04:45Speaker 00

  Yes.

• 1:04:47Speaker 01

  Who am I?

• 1:04:47Speaker 00

  That's why this is so important. And if you're getting stuck here, it means you're getting stuck in so many other places in your business. And it means that you're probably not. I can tell you with 99% accuracy, that you're probably really nervous when you make content, you don't know what to put out, you don't really know who you are in the world at a dinner table when you introduce yourself clearly, and you feel a little less confident than you could feel.

• 1:05:09Speaker 01

  Yeah.

• 1:05:10Speaker 00

  If you just had that. So, this is not just about pitching yourself, it's not just about podcasts, it's not just about monetizing. Those are all the beautiful results that you get. But this is about what happens when you actually get really clear in the world on what you're doing. And I think you're gonna be really shocked at how simple, how we really simplify this down, and really strip all of the things that you thought that you needed. But the simplest things are the most clear. And Natalie Ellis was just speaking at one of our events, and she said a quote. On stage of someone and she said, I would have written a shorter letter, but it would take too long. And so what's happening is we are never putting in the time in the, and

• 1:05:51Speaker 00

  the energy and the effort to make what could be so easy for us in 30 days.

• 1:05:58Speaker 01

  Yeah.

• 1:05:59Speaker 00

  And so I want you guys to hear that. I think this is the most important thing I could ever say from someone who has been scattered her entire life and has never actually, believe it or not, felt confident, fully confident on anything, because I've never gotten dialed in and gone deep on something. And so I want you to know that if you do this, your confidence and your clarity and that struggle of trying to get the, the conversations out and the content is going to get a lot easier.

• 1:06:27Speaker 01

  Oh, I mean, I'm even just hearing as you share this again, the need for me to go back in and do a deeper version of this work. So everybody go grab the media kit. It'll be linked in the show notes, but I want you to sell us on part two of this conversation that'll be coming next week. Why should people tune into part two where we're going to talk about, okay, great. You get booked. We're going to help you get booked. I know that this works, but what do you say when the microphone turns on?

• 1:06:56Speaker 00

  Oh my God. Okay. This is, this is where it gets really juicy and fun because you get to become a storyteller and we go throughout your life and we look for the stories that are relevant to the offer that we're going to choose that you're going to talk about on the podcast.

• 1:07:09Speaker 01

  Yeah.

• 1:07:10Speaker 00

  So, you know, even though I have multiple offers in my business and even though you do, Lindsay, um, what is your mastermind that you're doing right now, the new one?

• 1:07:18Speaker 01

  So I have the upgrade and then the upgrade mastermind. So all of that is around personal transformation as it relates to growing your business, like embodying the identity of the person who has the result that you want. That's the transformation.

• 1:07:30Speaker 00

  So what we would do is we would decide one of those.

• 1:07:32Speaker 01

  Yeah.

• 1:07:33Speaker 00

  And even though you do both of them, we probably wouldn't talk about many, the other one that much. We would actually create relevant stories based on, let's say the um, upgrade. So we would create all of the relevant stories around the upgrade. We would create all of the relevant questions around that. And that is what we would talk about. And then the CTA or the freebie or the straight to DMs or the straight to website, whatever that would look like. It's essentially, if you can picture a sales page, everybody's seen a sales page. We've probably been on Lindsay's or you've probably been on mine or somebody else's sales page. What this is, is it's a living, breathing sales page with emotion and stories. And so when you can start picturing that, that a sales page has um, the beginning, the pitch, the credibility, the transformational stories, the calls to

• 1:08:17Speaker 00

  action. And so we're walking you through that, just like in old school infomercial, but with a ton of value. Those worked so well.

• 1:08:27Speaker 01

  Yeah.

• 1:08:27Speaker 00

  Because they follow a framework. They follow an emotional track. They follow a sales plan. So that's what part two is, is how do we figure out what your offer is and then trace back all relevant stories to create the questions that you would send for your person.

• 1:08:43Speaker 01

  This is the living embodiment of what you're teaching because I have learned so much as the host, as we've had this conversation. I can't wait for part two. So I just want you guys all to hear, this is what's possible when you really dedicate yourself. Cause and you've been working on this since June. So just a few months of you even dialing in your message, what exactly are your talking points around this? So I'm watching in real time, someone who I've known for years, really go deep in this topic. And it's something you have all of the experience as a podcast host, as a podcast guest. And there is something for every single person listening that you can take and make your thing, the thing that you become known for, the thing that people ask, and they're like asking their friends,

• 1:09:26Speaker 01

  oh, who is that podcast guest? I'd love to have them on. Can you make an intro? Like that's when things get really fun.

• 1:09:31Speaker 00

  Really fun.

• 1:09:31Speaker 01

  When you become like the in-demand podcast guest and it becomes so easy because you've built, you've built up the skillset and you have all the assets and you know your messaging. It just takes the dedication to spend the time to get really, really clear. And it's so worthwhile to do that. I'm literally watching it happen with you and it's making me so excited to do it for myself, too.

• 1:09:52Speaker 00

  I'm, no, this is when my friends are like, oh, I really, Natalie Ellis was just like, can, can you come and help me do this?

• 1:09:58Speaker 01

  Exactly.

• 1:09:58Speaker 00

  Yes, I literally cannot wait because you know, so many women in your community, they're epic. They're amazing.

• 1:10:04Speaker 01

  Yes.

• 1:10:05Speaker 00

  And imagine, this is just gonna 100X what they're doing when they get so, so clear. So it's going to give you more freedom to just have the authentic conversation, too.

• 1:10:14Speaker 01

  Okay. I'm so excited. Everybody go grab the media kit. That is your first step. We're going to keep building on this in parts two and three and tell you how to go even deeper into this process. If you're really ready, like let's say we're recording this, you're listening to it when it airs in October of 2026. Let's say 2027, you know, this is your year for visibility. Spend the next 90 days getting very clear, very dialed in. Book your first couple of podcasts. If I were to lay out a plan for you, a visibility plan, that's what I would tell you to do between now and the end of the year to really set yourself up to fly.

• 1:10:46Speaker 00

  A million percent. I love that.

• 1:10:47Speaker 01

  Uh, okay. Grab the media kit. We're going to see you in part two and I cannot wait. I can't wait for more.

• 1:10:54Speaker 00

  I can't wait.

• 1:10:54Speaker 01

  Okay. Thank you so much.

• 1:10:56Speaker 00

  Thank you.