Why More Followers & Visibility Won’t Fix Your Sales (& What WILL)

What if more visibility isn’t actually what your business needs to make more sales? In this episode, I break down why getting in front of more people won’t move the needle if your messaging isn’t clear enough to make the right person immediately think, “That’s for me.” I share how to communicate the specific problem you solve, why being authentic doesn’t mean showing up unprepared, and the mistake that causes people to hear what you do without understanding why they need it. Get ready to simplify your message, become known for the ONE thing you want people to remember, and turn the attention you’re already getting into more followers, clients, and sales. Check out our Sponsors: Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy. Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH. Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing. Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/earn. Indeed - Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. Momentous - If you want to try Momentous Signature Spec Creatine, head to http://livemomentous.com and use code EARN for up to 35% off your entire first order. Brevo - Meet Brevo…the all-in-one marketing and CRM platform built to help you connect with customers, boost engagement, and grow your business smarter. Get started for free today—or use code HAPPY50 to save 50% on Starter and Standard Plans for the first three months of an annual subscription. Just head to http://www.brevo.com/happy HIGHLIGHTS Why more visibility won’t lead to more sales if your messaging isn’t clear. The messaging mistake that makes the right people scroll past your content. How to communicate what you do so your ideal client instantly knows it’s for them. Why “showing up authentically” without a clear message can hurt your conversions. The difference between talking about what you do and communicating the problem you actually solve. How to make your podcast appearances and content lead people toward your offer. The ONE thing you want your ideal client to remember after hearing you speak. Why simplifying your message can help you cut through the noise and become known for what you do. RESOURCES Clarify your messaging, stand out on podcasts, and turn guest appearances into revenue! Get on the waitlist for Million Dollar Guest now at milliondollarguest.com/waitlist. Learn more about Loop at loriharder.com/loop Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow glōci: @getgloci

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  This episode is brought to you by Shopify. Ready to launch your business before Black Friday? Go to Shopify.com/happy to start your free trial. Monarch Money, Monarch breaks the debt cycle, turning that endless gloom into a plan with an end date. Use code EYH at monarch.com to get your first year of Monarch Core half off at just $50. Northwest Registered Agent, Northwest gives you access to thousands of free guides, tools, and attorney drafted documents to help you run your business with confidence. Visit northwestregisteredagent.com/earnfree and start using free resources to build something amazing. Indeed, spend less time searching and more time actually interviewing candidates

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  who check all your boxes. They're giving Earn Your Happy a $75 sponsored job credit. Go to indeed.com/podcast right now and support our show by saying you heard about Indeed on this podcast. Life at the speed of play. Mark is offering our listeners two books for the price of one. Go to getmarksbook.com/earn. Sequencing, sequencing.com is offering your listeners up to 10% off your full genome test plus free shipping. Go to sequencing.com and use promo code earn for 10% off.

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  Talk about one thing at a time. So if you have an offer coming up, that's the one offer that you talk about at a time, a very specific problem to a very specific person. More is not more. Truly, right now, less and very specific is more. How can you keep saying the same thing over and over and over until you get known for that thing, until you get sick of yourself? That's literally what I want to see happen.

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• 4:41Speaker 00

  subscription. And today we are talking about messaging versus visibility. So visibility is what everybody is thinking that they're after right now. And while it's wonderful and we want more eyeballs, I can prove to you that even if you have more eyeballs, a lot of you are not going to convert. So right now, I could take a large group of you who are listening and put you on a stage of 10,000 people and say, hey, go at it. Sell your product, tell stories, learn how to, you know, convert, get up there, do the damn thing. You guys, a room of 10,000 people, knowing how to convert people in a room like that, like that is where people are going to convert. It is a warm audience. When you're in person, there's high conversion rates typically

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  if you're good at it. But if your messaging is not dialed in, you won't convert at all. So you have a high likelihood of converting if you do well, but if your messaging is not dialed in, you will not convert. So many of you have products and you have a business, but because you don't have messaging, even if you got on stage in front of 10,000 people, even if I did 100,000 people, even if I put you in a stadium, but you don't have the right messaging, you're not going to convert. So what we want to focus on is your messaging. So if you're posting, if you're podcasting, if you're showing up daily and you are not showing up to the right people and you are not getting people to follow or buy your product, it's not

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  that they didn't see you, it's that they scrolled on because the messaging did not hit for them. So someone has a great offer and real proof it works, and still ask them, what do you do? And you get a paragraph or something really broad that could apply to everybody, they're going to just skip on to the next person. And a lot of people don't even know this is happening because in your head, it's crystal clear what you do because you live inside the business every single day. So let me use an example. So there is a Stanford researcher named Elizabeth Newton, and she ran a study in 1990 where people tapped out the rhythm of a well-known

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  song. So for this particular one, they tapped out Happy Birthday, and the listener had to guess it. So the tappers got to guess and predict what they thought people would be able to hear, like what's the percentage of people that would guess it correctly? So tappers predicted listeners would guess correctly about 50% of the time. And listeners actually got it right, only 2.5% of the time. So three out of 120 songs. So why is that? It's because the tapper can't stop hearing the melody in their head, and they forget that the listener only hears the taps. And this is exactly what is happening inside of people's businesses. So messaging is

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  not your tagline or your bio, you guys. Messaging is what's the one high value problem you solve for the one specific person that they already know they have. Because a lot of times, we think we know what they think the problem is, but we actually have to realize that the right person that we are trying to attract may not even know the true problem that they have, even though we're trying to speak to it. So one problem, one person, a problem they already know they have, not one you have to convince them that they have. So here's an example.

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  I help entrepreneurs with their podcast strategy. And while that might sound like you know what I do and that I'm talking directly to you, it's kind of forgettable. Nobody really stops their scroll. Better would be, I help entrepreneurs stop getting booked on podcasts for exposure and start helping people get booked to get paid, right? It's specific. It names a frustration people already feel when they go on podcasts. I help other people profit off of other people's podcasts, right? I help people profit off of other people's podcasts. That's very different than I help people with a podcast strategy. Because if you're like, I don't need a podcast

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  strategy, I'm going on podcasts. Well, I think that you need a podcast strategy because I know you're not making revenue, but if I just help say to people, I help you with a podcast strategy, I'm not really talking about the problem. So same kind of topic, but completely different level of clarity that would make somebody say, wait a minute, that's me. So there's a few beliefs that really trip people up, especially in exactly what I'm talking about with podcasting. And it's just, I will show up authentically and let the conversation go where it goes. And it sounds great, but at the end, there's a literally nothing that you spoke

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  directly to the person with. There was no hook. There's no memorable lines. There's no place that I'm actually guiding them to. There's nothing that they can say they fully took away from that podcast. If you are showing up and just saying, YOLO, I'll figure it out. I'll just answer the questions. There's no framework or spine that that conversation is actually following. So authentic doesn't mean unprepared, right? So you can still show up authentic and prepared. So another belief that really trips people up is if I talk about what I do, people will just know how I will help them, right? Like people will know how I help them if I just talk about what I do. And so what I want people to realize is a listener can't buy something

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  that they don't know you have the exact solution for. You actually have to say it out loud. So instead of just saying, I help people profit off of other people's podcasts, I have to specifically say, I have a program where I do this. This is the testimonials. This is the data. Here's how this works. Here's when this is enrolling. Here's the freebie, you know, and here's exactly how you can join this. And I think that a lot of people miss this part of going, I have the specific solution and here's exactly how you can join. And this is where a lot of people miss the boat. They think they can just go on and talk about something and like, oh, they'll, they'll ask about my offer. If I do a good enough job, that's going

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  to make them follow me and ask about what I have, where you really want to start creating conversations in all of your messaging and on podcasts around being very clear of exactly how you help, who you help, and how they can work with you.

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• 12:43Speaker 00

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• 14:08Speaker 00

  When I launched Glossy, my drinkable skincare brand, I was obsessed with the formula. The product was my baby, but the store part felt way more intimidating. And that's a big reason we built on Shopify in the beginning, because you really don't have to be an e-commerce expert to get up and running. And that's a big deal in the beginning of a business. And here's the biggest lesson I learned about the holidays. You do not want to be building your store in the middle of the rush. You want to be set up, you want to be tested and ready before the traffic hits. So two things I love. First, Shopify mobile app. I'm on planes, I'm on stages, I'm here recording with you, and I can still check my inventory, help a customer, see payments right from my phone, which is so much fun. And that's the second they check out. So Shopify checkout

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  Okay, so I want to leave you with a couple of things. I want you to think about if you spoke to your ideal client for five minutes. What is one thing that they would walk away with that they would say, okay, this is amazing. They shifted my belief. This is what they do, and here is how they can help me. You don't need to try to explain everything that you do. You really want to be known for one thing in your messaging. What's the clearest way that you can communicate? Because the more that you can cut through the noise and say, this is exactly who I'm for and what I do, the more you're going to be able to help people. This gets really confusing for multi-passionate people. But what you're going to do is you're going to talk about one

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  thing at a time, right? So if you have an offer coming up, that's the one offer that you talk about at a time, a very specific problem to a very specific person. There's no reason you can't pivot for the next one, but I really believe one thing at a time as much as you possibly can. And if you can whittle everything you do down to one thing, that is even better for you, for your team, and for the message, and for cutting through the noise. So you guys, I hope this helps with your messaging and reminds you that more is not more. Truly, right now, less and very specific is more. How can you keep saying the same thing over and over and over until you get

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  known for that thing? Until you get sick of yourself. That's literally what I want to see happen. So I'm sending you guys so much love. If you want to get on the waitlist for Million Dollar Guest, which is helping you with your messaging, helping you cut through the noise, helping you know exactly how to sell yourself on podcasts, which translates to all of your social media as well, this is where you want to go. You want to go to milliondollarguest.com/ waitlist, because I would love to work through the next accelerator with you. And right now, we are currently on week three in this current accelerator, and I can't even tell you how many people are already booking shows, making money, getting new clients. It's actually insane what's

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  already happening inside of this accelerator in just three weeks. I was getting testimonials already of people booking new clients from week one because their messaging got so clear from week one. So go and check it out. You're going to want to be a part of this. You're going to want to go through the worksheets. You're going to want to get all of these insane Claude prompts that I've created so that you can get so clear on your messaging. And I'm grateful for you. Until next time, earn your happy. Bye, everyone.