The Framework That Turns Your Expertise Into Something People Remember

Have you ever felt like you know exactly what you’re doing, but you struggle to explain it simply? In this episode, I break down why there is no fame without the frame, and how frameworks can turn your knowledge into something people can understand, remember, and repeat. I share how experts like Simon Sinek, Daniel Priestley, and Dan Martell have used frameworks to become known for what they teach. Plus, how you can use AI to identify the frameworks already inside your business. Get ready to turn your expertise into something people can actually remember and share. Check out our Sponsors: Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy. Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH. Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing. Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/earn. Indeed - Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. Momentous - If you want to try Momentous Signature Spec Creatine, head to http://livemomentous.com and use code EARN for up to 35% off your entire first order. Brevo - Meet Brevo…the all-in-one marketing and CRM platform built to help you connect with customers, boost engagement, and grow your business smarter. Get started for free today—or use code HAPPY50 to save 50% on Starter and Standard Plans for the first three months of an annual subscription. Just head to http://www.brevo.com/happy HIGHLIGHTS Why there is no fame without the frame. How frameworks turn your expertise into a repeatable process. What Simon Sinek’s Golden Circle teaches you about memorable frameworks. How to use AI to identify the frameworks already inside your business. The questions that help you turn your process into a clear framework. How frameworks make your offers easier to understand and sell. RESOURCES Curious about peptides and GLP-1s? Check out Loop’s special offer HERE! Learn more about Million Dollar Guest HERE! Apply for the Elite Entrepreneur Mastermind HERE! Get on the waitlist for Mentor Collective Mastermind HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow glōci: @getgloci

• 0:01Speaker 00

  Okay. Whenever I'm traveling, I love to skip like the main mall of the town and I like to hunt down all of those little shops on the corner where the locals love to go where all the good stuff is. So candles made by local people, a sweatshirt with the town's name on it, hot sauce made 20 minutes away and the owner knows everybody's name. And I've also been on the other side of that shelf because I built a product from scratch and I'll never forget the first independent store who believed in it enough to put it on their shelves. Big box stores sell stuff, but small shops tell a story about people. So if you own one of those shops, you need to know about FAIRE. FAIRE is a B2B marketplace

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• 1:27Speaker 00

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• 2:10Speaker 00

  giving Earn Your Happy a $75 sponsored job credit. Go to Indeed.com/podcast right now and support our show by saying you heard about Indeed on this podcast. Life at the speed of play. Mark is offering our listeners two books for the price of one. Go to GetMark'sBook.com/earn. Sequencing. Sequencing.com is offering your listeners up to 10% off your full genome test plus free shipping. Go to sequencing.com and use promo code EARN for 10% off. You can look up every single omnipresent, obvious expert and you can find something that they teach on repeat, a pattern that they have identified, something that people

• 2:55Speaker 00

  can immediately say, "That's me. I understand that," in a repeatable way for them to solve a problem that everyone out in the world can understand. Obvious experts don't just have expertise. They package their expertise into frameworks that people can understand, remember, and repeat. So if you don't have frameworks in your business, I can guarantee right now that you are having trouble scaling.

• 3:27Speaker 00

  Hey everyone. Welcome back to the show. It's time for another quickie because there's always time to fit an inspiration. And I just want to give you a couple of updates on some exciting things right now. I am headed to Powerhouse Women in Arizona. It's one of my best friend's big events. I'm so excited to be there. I will be there all night, Friday night at the Glossy Booth, taking pictures and handing out samples and all the fun things. You guys, you can go check it out. And this year, we have product on hand. You can come and find me and actually purchase your product. So I know that all of the Canadian girlies last year were really upset because we weren't able to take home a bunch of products. So come see me. Can't wait to see you at Pajamas in Prosecco on

• 4:09Speaker 00

  Friday night. And also, I am speaking on Saturday. So hopefully you stick around for that. And I literally cannot wait. Also, the incredible peptide company that I am a part of, part owner of, that I'm so excited about is running an incredible deal right now. So you guys can go check that out on some of their peptides, on their GLP ones, etc. You guys, go and check it out. It is LoriHarder.com/loop and you can go see the insane deal that's happening right now. So if you're listening to this, this week, week of August, let's see, I believe this comes out on the 12th or 13th. It is still going on, but not for long. You only have a little bit of time left to go and check that out.

• 4:53Speaker 00

  So you guys, I'm really excited about that. And today's podcast is a big one. It is a podcast that could absolutely change your business with minimal effort. And right now, we are living in a time where messaging is everything. Specificity is one of the most important things that you can do in your messaging and your business. Identity-based content, identity-based language. And today, what we are focusing on outside of that is having frameworks. This might sound like the most basic thing you have ever heard in your life, but there is no fame without the frame. You can look up every single omnipresent,

• 5:33Speaker 00

  obvious expert and you can find something that they teach on repeat, a pattern that they have identified, something that people can immediately say, "That's me. I understand that," in a repeatable way for them to solve a problem that everyone out in the world can understand. So obvious experts don't just have expertise. They package their expertise into frameworks that people can understand, remember, and repeat. This is what a framework is. So if you don't have frameworks in your business, I can guarantee right now that you are having trouble scaling, that you are having trouble getting people into your

• 6:14Speaker 00

  business on a consistent basis. Because what happens is a framework takes your knowledge and it turns into something very teachable on repeat. It takes your expertise and where you used to ramble, what it does is it makes something understandable. It takes your ideas and it makes it memorable, not just stories, right? Or hey, this worked with these clients. You now can start with that framework. It takes an experience and it makes it a repeatable process. And it takes your rambling and it makes a clear message. So frameworks work because our brains have limited working memory and we understand complex information

• 6:54Speaker 00

  better when it's organized into meaningful groups or chunks. So frameworks reduce the amount of information someone has to mentally organize themselves. So while they're listening to you, they're actually trying to figure out what categories to put it in. If they've ever had these categories, they're trying to make these categories up if they don't have them. So instead, what happens with the framework is it gives people a mental map. It's a reason that you go and you follow people. They're explaining things in a very succinct pattern. So you might follow someone who you're like, "There's not a framework here. So I don't know what you're talking about." I guarantee they are following a framework when they tell you the information that they're telling you. There is an exact framework on the storytelling pattern that they are saying every single day on that reel or in

• 7:37Speaker 00

  that delivery of the message in a carousel. They're following frameworks. So even if they are not verbally spoken frameworks, they are following frameworks within their business. This is where it gets mind blowing, you guys, is because you can go and find the frameworks that they're following or saying out loud, or look up frameworks that they follow in their business and why it works. So people want a mental map. They want to say, "Where am I in this? What am I missing? What happens next? And how do I get the result?" So having these mental structures makes it easier for them to understand and connect. So it takes that idea and it makes it easier to understand, remember, recall, teach, repeat,

• 8:17Speaker 00

  and share. So this builds authority whenever you add frameworks because a framework signals, "Hey, I've done this enough times to literally see a pattern in all of my clients. I understand how these pieces fit together and I'm going to show you how this all works." Or, "I have a process for creating this result." Instead of, "Here's some stories. Here's some things I do. I'm kind of going to tell you a different way to do it all the time and eventually we're going to get there and it's going to work for you, but you're not going to be able to go and do this on your own." And the second that we're off of the coaching call, you don't have a framework to follow or a pattern to follow. So you can say things like, "There are four things that have to happen in order for you to get this result,

• 8:59Speaker 00

  right? I take clients through these three steps. I call this my blank method, right? It's easier than you think to come up with a framework." And the framework lets your expertise really travel to a ton of different people without you having to be in the room either, right? It's something that they can repeat. It's something that you could say on a podcast that people can go and do and recall. So let's talk about some obvious expert examples. There's Simon Sinek, right? He went absolutely viral because of a whiteboard with a fucking circle on it. And he called it the golden circle. And what was unique

• 9:39Speaker 00

  about this is he took a simple concept and put a method to it that we could remember. Start with why. Why was in the center of the circle? The next circle around it was how? The next circle around it was what? And people just remembered the idea of the framework of start with why.

• 10:02Speaker 00

  You guys that built his entire career because they could remember the central idea. Daniel Priestley, key person of influence, he packages about how to become a sought after authority through a five step method. This has made him famous. He has many other frameworks, but this was such a, an idea that people could grab onto that it made it simple for them. I was recently on a trip with Dan Martell and we went to lunch and I asked him, I was talking about this concept. I was telling people at the table about it and they're like, uh, his wife was like, ask, ask Dan. Dan has over 700 frameworks and it's one of the reasons Dan is

• 10:46Speaker 00

  one of the fastest, I think he's the fastest growing personal brand online right now because everything that he does is a framework, has a framework. He's a very effective teacher. All of his videos follow frameworks, all sorts of different frameworks that are viral frameworks that work. And so you guys have to start looking at where's the framework? Am I following a framework when I do content? Am I following a framework when I do podcasts? I am teaching a framework on my podcast program right now, Million Dollar Guest, and I'm teaching you exactly how to have a million dollar story and how to be a million dollar guest that

• 11:26Speaker 00

  everybody wants through a certain framework. And this framework is what they will run everything through and what everything else is going to be made easy after they understand this framework. Right now, you're probably thinking, well, I don't have a framework or that's not how I work. I promise you, you have a framework right now in you. And the great thing about right now being alive is Claude and Chat. And whether you love AI or hate it, I'm obsessed with it because what it's going to help you do is it takes really visionary, creative people and it helps us get these frameworks because I've always struggled with coming up with them on my own. I overthink them. I'm not a very linear

• 12:11Speaker 00

  person. This is the conversation I've always had in my head, except I get results. I just had a lot of trouble explaining how I get them. And sometimes I even get confused from start to finish when I'm coaching someone of, wait a minute, where am I at? Like, what do I teach them exactly next? I know that I do this all the time, but I'm not following, you know, something step by step. Like, I'm very intuition led, but that's not great. It doesn't make me feel great. I gotta be honest. Like, I want to be able to have that intuition be free, but I want the structure. Structure just makes you be more free. Literally, there's no content without the frame. You know, a masterpiece is only a masterpiece when it's put into a frame. Otherwise, it's just this messy piece of, you know, art that

• 12:51Speaker 00

  runs off out into the ether and is not contained by something. And so a frame really lets you be free. I remember when Chris and I were ballroom dancing, they would always say to Chris, like, you know, the frame has to be this very like structured hold, but the thing about the hold of a frame when you're picturing two ballroom dancers, right? Like, I want you to think about how people are held during the tango or the waltz. It's kind of like this very firm, structured frame, except what you're not seeing within that is the arms of the man are very like stiff and firm, but they're giving her wiggle room to be able to move around freely and be able to be the thing that makes the dance look beautiful,

• 13:36Speaker 00

  right? To be able to put that free flowing style into the dance, but he holds that frame firm with wiggle room. So that's what structure is. It's like, here's what you're going to follow, but being able to have something to follow actually gives you the freedom to say all of these potentially what feels a little tangenty ideas, but when you're done giving this idea that came to you intuitively, like a download and you need to share it right now about this story because it just feels very relevant. When you are done sharing that story, you can come back to the frame so that it still feels very linear and they are on a track. Your people don't get lost. Like, where the hell did that story come from? Now we're back again and you've landed the plane. So if you're anything like me and

• 14:20Speaker 00

  that makes sense to you, you're like, oh God, this will actually make me feel better because I'm going to be able to bring my audience on a linear path where they feel very safe. They know where they're going. We know what the ultimate result is and we're following each step by step. They know what they're doing. They know where they're going.

• 14:40Speaker 00

  Between this podcast and my Beauty and Wellness brand, some weeks, everything is on fire and I need help. Yesterday, and if I had to hire a new podcast producer tomorrow, I wouldn't just post must edit audio. I'd want someone who's worked on conversational shows, gets my style, can handle the chaos from one day to the next, trying to fit in four podcast episodes a week, all of the ads that I have to put on the podcast. So this is a job for sponsored jobs. Sponsored jobs boost your posts in search results so you can reach people with the skills you actually need and you only pay for results. Sponsored jobs posted directly on Indeed are 95% more likely to report a higher than non-sponsored jobs.

• 15:23Speaker 00

  That's huge when you can't afford to wait around for help. Spend less time searching and more time actually interviewing candidates who check all your boxes. Less stress, less time, more results. When you need the right person to cut through the chaos, this is a job for Indeed sponsored jobs. And listeners of the show will get a $75 sponsored job credit to help get your job the premium status it deserves at indeed.com/podcast. Just go to indeed.com/podcast right now and support our show by saying you heard about Indeed on this podcast. Indeed.com/podcast. Terms and conditions apply. Need a hiring hero? This is a job for Indeed sponsored jobs.

• 16:04Speaker 00

  When I started my first business, I thought forming it was just paperwork. Nobody told me my home address could end up on public record. And when you have any audience at all in the world of social media, this is a big deal. Northwest Registered Agent helps you build a real business identity from day one. They've been doing this for nearly 30 years and they're the largest registered agent and LLC service in the US with over 1,500 corporate guides, real people who know your local laws, your home address, personal email and phone number, stay private. And a free account gets you lawyer drafted operating

• 16:47Speaker 00

  agreements, bylaws, and thousands of guides at no cost, no upsells, and they never sell your data. Don't pay hundreds or thousands of dollars for what you can get from Northwest for free. Visit northwestregisteredagent.com/earnfree and start using free resources to build something amazing. Get more with Northwest Registered Agent at northwestregisteredagent.com/earnfree.

• 17:21Speaker 00

  There was a stretch in my early twenties when I was chipping away at credit card debt and it honestly felt like it was never going to end. I'd make a payment, I would feel good for a day and then I'd look at the balance and feel like I did nothing. And what changed everything was finally seeing a finish line. That's why I love Monarch's debt pay down simulator and visualizer. It shows your exact debt free date based on your real balance and payments. And you get to watch that timeline move. Every extra payment, the date gets closer. That kind of visible progress keeps you going. And my favorite part is playing out your options. You can run different payment scenarios side by side and instantly see

• 18:05Speaker 00

  which one gets you debt free the fastest. You're in control of the plan. Monarch takes that heavy endless feeling and turns it into a plan with an actual end date. And a quick check in on my phone means I always know where my money is. Going from this will never end to a date you can circle on the calendar, that feels like freedom. Write your own money story with Monarch. Use code EYH at monarch.com to get your first year of Monarch Core half off at just $50. That's 50% off your first year at monarch.com with code EYH.

• 18:43Speaker 00

  So frameworks can come from almost anything, right? If you're a coach, you could ask yourself, what are the stages or questions you're repeatedly taking clients through? If you're a sales expert, you could say, okay, there are a clear set of objections I'm always helping people overcome. Here's how I do it. Here's kind of what I walk them through. Can you help me create a framework from objection to decision and how they can come up with this? Meditation teacher, what happens during your meditation that creates the shift? Like, what are the processes of your meditation? Maybe you have some meditations written out and you could literally put them into Claude and say, what's the framework that I follow in order to create a shift on the other side of this? Like, can you tell me what framework I have been doing within these meditations, right?

• 19:28Speaker 00

  A retreat, what happens over the course of the trip? Why is each part there? Why is each part important? Ask Claude to say, what is the frameworks that I follow on this trip? So now, when you go to sell these trips, you have a selling point and a framework that you're telling people of how this process works. Instead of, hey, you should do this. It gets you out of your element. It makes you think bigger. You get around these people. You become who you're around. That's great, but you give it a framework and people's brains go, that makes sense to me. That's why that works. So how to extract it is you can ask yourself things like, and you want to write this down? Because we want to put this into Claude. If you're not a linear person, we're using chat for this, right? So what results do I help create? Where was the person before? Where are they after? What do I do first? What happens next?

• 20:13Speaker 00

  What has to happen before something else can work? What do I repeat almost every time with every client? What are the mistakes I see over and over that I'm constantly correcting? How do I correct them? What do my most successful clients consistently do? What do I do differently from everybody else? Here's something else that you can do. You can start recording your calls of you, whatever you do. Maybe you're a coach or you could start writing the emails that are converting into Claude and say, what are the frameworks that I'm using? Or what framework did I use in this email to repeat this again? Because this converted really well. Or on this coaching call, what is a framework that you pulled out of this from everything that I said that I took this client through? I don't have a frame, like say this into Claude, I don't have a framework yet.

• 20:56Speaker 00

  I want you to really study this call and see how they went from here to get this result. And let me know how I could put this in a three-part framework. Maybe you want a five-part framework. Or you say, what are the basic steps that I'm using in here? And how could I turn this into a framework? So I'm so excited to hear if you use this, guys, because this is life-changing. Like, start doing this for yourself. Start memorizing your own frameworks. You're going to find that when you're on stage, when you're speaking on a podcast, now you can do your content around this. You're going to refer back to this all the time. You want to be known for these frameworks. Like, it is life-changing. It gives you tracks to run on and to be known for. Then you can name them. You can start getting IP. People can start being known. You can start being known amongst people for X, Y, and Z framework.

• 21:41Speaker 00

  It is a game changer. It just helps you be an expert out in the world when people can grab on to things. So I'm sending you guys so much love. I hope this helps. Please DM me if this helps. Or if you even thought of a framework, tell me what you thought of for your business. Let me know the results that you're getting. My friend that I talked to, that I literally just told about this, when I was in Kelowna, Canada, we had the best chat over lunch. And I was telling her about the frameworks and she literally just texted me today, an hour before this. This is where I came up with this podcast. I'm like, I have to share this with people. She said she has had a program for a while that wasn't really selling anymore and/or wasn't really selling great to begin with, but she's had it and she uses it sometimes for whoever needs it.

• 22:23Speaker 00

  And she said she put a framework to it and it literally sold like hotcakes overnight, like hundreds. And so she said, for the first time, she felt free and able to communicate exactly what that offer was, where before it was very like fluffy language that people couldn't hold on to, even though it got really big results. So I hope this helps and shoot me a message in the DMs if it does. And until next time, earn your happy. Bye, everyone.

• 22:50Speaker 00

  When I started my first business, I thought forming it was just paperwork. Nobody told me my home address could end up on public record. And when you have any audience at all in the world of social media, this is a big deal. Northwest Registered Agent helps you build a real business identity from day one. They've been doing this for nearly 30 years and they're the largest registered agent and LLC service in the US with over 1,500 corporate guides, real people who know your local laws. Your home address, personal email, and phone number, stay private. And a free account gets you lawyer drafted operating agreements, bylaws, and thousands

• 23:35Speaker 00

  of guides at no cost. No upsells and they never sell your data. Don't pay hundreds or thousands of dollars for what you can get from Northwest for free. Visit northwestregisteredagent.com/earnfree and start using free resources to build something amazing. Get more with Northwest Registered Agent at northwestregisteredagent.com/earnfree.

• 24:07Speaker 00

  Between this podcast and my Beauty and Wellness brand, some weeks, everything is on fire and I need help yesterday. And if I had to hire a new podcast producer tomorrow, I wouldn't just post must-edit audio. I'd want someone who's worked on conversational shows, gets my style, can handle the chaos from one day to the next, trying to fit in four podcast episodes a week, all of the ads that I have to put on the podcast. So this is a job for sponsored jobs. Sponsored jobs boost your posts in search results so you can reach people with the skills you actually need and you only pay for results. Sponsored jobs posted directly on Indeed are 95% more likely to report a higher than non-sponsored jobs.

• 24:50Speaker 00

  That's huge when you can't afford to wait around for help. Spend less time searching and more time actually interviewing candidates who check all your boxes. Less stress, less time, more results. When you need the right person to cut through the chaos, this is a job for Indeed-sponsored jobs. And listeners of the show will get a $75 sponsored job credit to help get your job the premium status it deserves at indeed.com/podcast. Just go to indeed.com/podcast right now and support our show by saying you heard about Indeed on this podcast. Indeed.com/podcast. Terms and conditions apply. Need a hiring hero? This is a job for Indeed-sponsored jobs.

• 25:31Speaker 00

  There was a stretch in my early twenties when I was chipping away at credit card debt and it honestly felt like it was never going to end. I'd make a payment, I would feel good for a day, and then I'd look at the balance and feel like I did nothing. And what changed everything was finally seeing a finish line. That's why I love Monarch's debt pay-down simulator and visualizer. It shows your exact debt-free date based on your real balance and payments. And you get to watch that timeline move. Every extra payment, the date gets closer. That kind of visible progress keeps you going. And my favorite part is playing out your options. You can run different payment scenarios side by side and instantly see which one gets

• 26:16Speaker 00

  you debt-free the fastest. You're in control of the plan. Monarch takes that heavy endless feeling and turns it into a plan with an actual end date. And a quick check-in on my phone means I always know where my money is. Going from this will never end to a date you can circle on the calendar, that feels like freedom. Write your own money story with Monarch. Use code EYH at monarch.com to get your first year of Monarch Core half off at just $50. That's 50% off your first year at monarch.com with code EYH.