How to Create Content That Gets You Seen, Trusted & Paid with Katelyn Rhoades

Are you showing up on social media consistently but still wondering why no one seems to notice? In this episode, I sit down with social media strategist Katelyn Rhoades to break down how to become more visible online without forcing yourself to be on camera or copying someone else’s strategy. We talk about how to know when your content should focus on growth versus sales, how to use carousels to get people to stop and engage, why strong hooks matter, and how content pillars make showing up consistently so much easier. Katelyn also shares how to handle criticism, become more comfortable being seen, and MORE. Get ready to make social media feel simpler, more strategic, and a whole lot more fun. Check out our Sponsors: Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy. Monarch Money - Get your first year of Monarch Core for half off at http://Monarch.com with code EYH. Northwest Registered Agent - Visit http://northwestregisteredagent.com/EarnFree and start using free resources to build something amazing. Fabric - Join the thousands of parents who trust Fabric to help protect their family. Apply today in just minutes at http://meetfabric.com/earn. Indeed - Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. Momentous - If you want to try Momentous Signature Spec Creatine, head to http://livemomentous.com and use code EARN for up to 35% off your entire first order. Brevo - Meet Brevo…the all-in-one marketing and CRM platform built to help you connect with customers, boost engagement, and grow your business smarter. Get started for free today—or use code HAPPY50 to save 50% on Starter and Standard Plans for the first three months of an annual subscription. Just head to http://www.brevo.com/happy HIGHLIGHTS 00:00 The visibility strategy that helps the right people find you. 03:45 Who were you before you believed you could build a business of your own? 06:45 The 2 types of women who are stuck waiting to be visible. 09:30 What happens when you have someone who can see what you can’t. 11:45 The 3 stages of the Visibility Gap. 14:30 Do you really have to talk to the camera to grow? 15:30 How carousels outperform videos when you use them strategically. 17:00 Tips to choose the right carousel format for your goal. 22:00 How to choose content based on whether you want visibility, engagement, or sales. 24:30 Katelyn’s top tip that can give your carousels more visibility. 29:30 Why your hook can make or break your entire post. 32:00 How polarizing content helps you attract the right people. 34:15 What to do when you’re afraid people won’t like you. 36:30 How to keep showing up when people criticize your content. 38:00 The social media boundary that can protect your mental health. 40:00 Advice to someone who’s ready to take a chance on social media. 42:15 How to create a week of content without starting from scratch. 46:30 What do you want every woman to know about showing up online? 48:30 What to do when it feels like everyone else is getting the opportunities you want. 51:00 How to get Katelyn’s Visibility Content Pack. RESOURCES Get Katelyn’s Visibility Content Vault™ 2.0 with 200+ done-for-you Canva templates HERE! Follow Katelyn on Instagram @thekatelynrhoades and comment PACK on any post to have the link sent directly to you Apply for the Elite Entrepreneur Mastermind HERE! Get on the waitlist for Mentor Collective Mastermind HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Katelyn: @thekatelynrhoades

• 0:01Speaker 00

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• 2:10Speaker 00

  They're giving Earn Your Happy a $75 sponsored job credit. Go to indeed.com/podcast right now and support our show by saying you heard about Indeed on this podcast. Life at the Speed of Play, Mark is offering our listeners two books for the price of one. Go to getmarksbook.com/earn. Sequencing, sequencing.com is offering your listeners up to 10% off your full genome test plus free shipping. Go to sequencing.com and use promo code earn for 10% off. You have Forbes, Meta, Adobe, millions of views. I want to know what type of content actually created all of that.

• 2:51Speaker 01

  Everyone thinks you have to be yapping to camera. No, you don't. What has actually worked for me is so I need you guys to know there is not one way to win social.

• 3:15Speaker 00

  Caitlin, welcome to the podcast.

• 3:17Speaker 01

  Welcome, welcome. Hello.

• 3:18Speaker 00

  Hi, so excited. So we got to go, we had a little dinner last night. So we did a little pre-party.

• 3:24Speaker 01

  We did.

• 3:24Speaker 00

  Pre-party podcast.

• 3:25Speaker 01

  We had so much fun.

• 3:26Speaker 00

  Maybe a couple cocktails infused in there.

• 3:28Speaker 01

  Maybe.

• 3:29Speaker 00

  It prepped us.

• 3:29Speaker 01

  Half cocktails because you and Kaylee are weenies.

• 3:33Speaker 00

  Okay, here's the thing. You just keep splitting a cocktail until you've had your fair share of cocktails.

• 3:38Speaker 01

  And I think maybe you guys did, but no one's judging.

• 3:41Speaker 00

  We really did. I've done this with a couple of friends where I'm like, here's what we'll do is we'll just keep splitting cocktails. So we're like, no, I'm just having half a cocktail.

• 3:48Speaker 01

  And the waitress was fine with it.

• 3:49Speaker 00

  She was great. She loved it.

• 3:50Speaker 01

  Because it's your place too.

• 3:52Speaker 00

  It is my, it is like my hood. Like that is the place that I love to go. I like know people's names there.

• 3:58Speaker 01

  It was delicious.

• 3:59Speaker 00

  I'm so glad. I'm so glad that you flew in. I'm really excited. This will be such a fun conversation because I get to work with you. You work with us on my social media.

• 4:08Speaker 01

  Yes.

• 4:08Speaker 00

  Which is so much fun. We love that we get to chat with you every couple of weeks and come up with some fun strategies. You guys, pretty much behind a lot of the carousels that you see on my page is you and your brain. And you've also gotten me so excited about doing them just because you've made it a lot more fun. Truly, like working with you has made it so much more fun. And I think it's because of the person that you are, but also the way that you look at it and the way that you're kind of, you know, describing it and how we're going to talk about it today. That is the goal is to make this feel fun again, make this feel easy for people.

• 4:44Speaker 01

  Yes.

• 4:44Speaker 00

  And I just don't think they're that far away from where they want to go. If they're going to infuse some of the things that you are going to say in some of your strategies.

• 4:53Speaker 01

  Yeah, I'm super excited and I'm passionate about it. So I'm going to make you guys passionate about it.

• 4:58Speaker 00

  Okay, let me just say the biggest differentiating factor of you and everybody else that I've ever worked with.

• 5:04Speaker 01

  Okay.

• 5:05Speaker 00

  You have great social media yourself. And you have a great page, you have great numbers, you're growing, you do the do. You literally are doing the work for yourself every day. And I've always said to people, I'm like, okay, my social media is not working. And I look at their page, I'm like, you have 200 followers.

• 5:23Speaker 01

  Yeah.

• 5:24Speaker 00

  Why am I having you run all of this?

• 5:26Speaker 01

  Yeah.

• 5:26Speaker 00

  You know, and that happens a lot unfortunately, or they have big agencies of people who have never had their own good social media. You guys, that is such a clue for when you're trying to work with someone. It doesn't mean it can't work.

• 5:41Speaker 01

  Yeah.

• 5:41Speaker 00

  But if you really want someone who's looking for their own trends, who's looking for their own pillars, is looking for their own things that are working and strategies and understands, hey, I don't know if this works for me, it may not work for you either. Here's what worked for me. That's really what is going to change the game. So, you know, I think the first thing that I want to start with is you told me that you figured out one strategy that built Forbes features, brand partnerships, and a full client roster that really put you on the map. And you never once had to talk it into your phone. So first, I want to know, who were you before you figured this out?

• 6:17Speaker 01

  I love that, that girl before she figured it out. So I was the girl that was stuck in a corporate job. I'd have to ask for time off, ask if I could go to my child's awards programs.

• 6:30Speaker 00

  To go to the doctor.

• 6:31Speaker 01

  All the things. And I'm like, I'm getting, I was, I think I was nearing the age of 30. And I'm just like, I'm tired of asking for permission for everything. And I was really good at my craft at that point. So by this time, I'd been working in corporate for like 10 years. And I've worked for a lot of different marketing agencies. I had learned Facebook ads, I had learned marketing, I had learned graphic design, all the things. So I knew I was at that, you know, the ledge of like, okay, I think I could do this on my own. So my husband and me are sitting down one night and he's like, all right, if you want to go all in on this, we can go all in on this. You got six months.

• 7:10Speaker 00

  Oh my God.

• 7:11Speaker 01

  So I had a time limit. I did not have the luxury that a lot of people have where they can hop into social media and say, oh, I'm just going to see what happens and try to figure it out. Like, nope, I didn't have that luxury to figure it out. So I got highly obsessive about everything I did on there. I started posting, well, why did this work? Why did this one bomb? What was the hook on this one? What format was this? And I kind of took it from there. But in the beginning, that girl was just at her breaking point to where she's like, I know I'm meant for more. And I know I want to start this business, so I've got to go do it.

• 7:44Speaker 00

  How are you feeling every day during that? Because I really want to, I want to like get into your brain there because I know it's, it's so much even more than what you just said. And I want to dig into that because if somebody's listening, like I think you and I get them so deeply. Like, what do you think is happening in their life right now? What are their daily thoughts? How are they on Instagram? What are their thoughts when they're on Instagram? Like, what's going on?

• 8:08Speaker 01

  I know for me, I had knots in my stomach because, because of the unknown. And then I also had all of these people on Instagram saying, here's how you do it. This is the way that you do it.

• 8:22Speaker 00

  So overwhelming.

• 8:22Speaker 01

  And then I look at that and I'm like, but I'm not a natural yapper. Like, I don't, I don't naturally talk to a camera. I can't tell a story that way. But I'm a really good writer or I'm a really good graphic designer or I can like document my life. So someone out there right now who's thinking about this and who's like, oh, I want to post on social media, Instagram, TikTok, whatever it might be, like, I need you to know that you do not have to fit into a box of what everyone else says. Now, I have figured out what works. Obviously I've grown my own page. I grow people like Lori's. I mean, when we first started working together, we were like, boom, baby, getting some good engagement in there. We had some followers going off and I do that for my clients because I know what works. But it's not always what everyone says. You have to really lean into what are you naturally good at.

• 9:08Speaker 00

  So where do you think this person, this literal person that we're going to talk to today? What are they doing right now? Like, are they working at a corporate job or have they already started something?

• 9:19Speaker 01

  Yeah, so I do think that there's two different women here. There's women like me who, right before I left corporate, I was like, okay, what if I were to dabble in it? So like you're thinking about it, you're thinking of what could be, you're thinking of that freedom that you could have. You're thinking of that more money that you could be making. You're thinking of that happiness and living on your terms. Or those, there's women out there that have already started their business. And they're probably one of the best kept secrets in their industry because they're not showing up online and they're not, they don't care about visibility. They don't think that it's important. Or they know that it's important, but they just, they don't have the time. They don't know how to show up. They get on there and they kind of freeze.

• 10:03Speaker 01

  So I think there are a couple of different paths that these women could be on, but they're all struggling with the same thing. And it's like, they're kind of frozen, like, what do I do next?

• 10:12Speaker 00

  I'll, I'll share one more for you because I was your avatar and I still am, is I'm showing up, but I'm not quite understanding what's working for my audience yet and myself to show up. Because I don't know what's, I haven't found my rhythm yet. I am very multi-passionate and doing too many things can be confusing for my audience. So the thing that I want to also say is like, this takes time. Like, I've been working with you for a while and I feel like we've gotten some major wins and I've gotten some incredible clarity and I'm still working on it.

• 10:44Speaker 01

  We're still, we're still working. I think what, we started probably, I think it was like August or September. And we're still working through what works and what doesn't. But we've had a lot of good wins.

• 10:54Speaker 00

  Yep.

• 10:54Speaker 01

  And then we'll also, sometimes we'll post something, we'll be like, well, Fridays aren't our days. You know, like we, we figured it out. But what I noticed with you, you're right, you have so much going on and you're so good at what you do. And you have these amazing businesses. You don't have time to be like, oh, what's trending today, Caitlin? Like, no, that's where I can come in and tell you kind of like, hey, I've already done the research here. Here's what you should be doing. But yeah, there's, there's women out there like you that just don't have the time to figure out why things were working. And when I first started working with you, your stuff was already doing well, but It was really nice to go in there and see patterns for you and bring those up to you and say,

• 11:36Speaker 01

  "Hey, actually, you know what's really working for you right now?" It was really fun for me to do that with you.

• 11:40Speaker 00

  And I didn't take the time to even know what to look for. So the whole thing felt, honestly, it felt bad because I wake up and every morning it's like, I'll read and then I'll try to scroll to learn and then try to post something. But the more that I would scroll, the more confused I'd get because I'd go down a rabbit hole of, "Should I be doing this? Should I be yapping? Should I be carouseling?" You know, I want people to get into my programs. And so this feels like I'm just talking and wasting, you know, the energy and the space in the posts for the day, rather than wanting to get people enrolled in my programs. It can get, like so noisy in your head that you, for me, I was freezing, like absolutely freezing. And so, one of the biggest things with working with someone like you is to just have a sounding board.

• 12:24Speaker 00

  Because as much as AI is awesome, it still doesn't help you weed through what they see as well. Like, it's like you were able to go and see like, "Hey, I think this really works for you. I think people might be following you for this because I follow you for this, or this is what I see." And so it's been really powerful because the whole thing is, the whole thing is all learning. It's all learning. And to have somebody to kind of just be walking by your side for all of it. You know, the one thing I want to say about social is so much of it can, like you've, you've taken the wheel on so much of it being done for me. But I also think some of the most powerful social is when the person can be involved as well. That's like changed my entire life of, okay,

• 13:05Speaker 00

  what are my thoughts truly on a weekly basis that I can then help you put out to the world without me having to touch it as much?

• 13:13Speaker 01

  Right, right.

• 13:13Speaker 00

  That's been life changing.

• 13:14Speaker 01

  Because then it's been more humanized too for you that way.

• 13:17Speaker 00

  Totally.

• 13:18Speaker 01

  And like Lori's just a really great, funny person to watch too, like,

• 13:23Speaker 00

  Stop going.

• 13:24Speaker 01

  People, people like that about you. So they want to see the behind the scenes. I tell her all the time, guys, like, "We need more behind the scenes of what you're doing. We need more of you talking and doing this."

• 13:33Speaker 00

  But again, you're busy too. Having somebody is to me, I'm like, "Why would anybody want to see that?"

• 13:39Speaker 01

  Oh, that's what we want.

• 13:40Speaker 00

  So you really come in and help with that in a huge way for people because it's like, "Oh, no. I had no idea that's what they'd want to see, you know?"

• 13:48Speaker 01

  Yeah.

• 13:48Speaker 00

  Okay, so you've been this girl before, like in a major way. And you said that, like, this has felt awful for you, but you've also had this point where you feel like you hacked the system. Can you tell me about that?

• 14:01Speaker 01

  Yes. Like I said, I didn't have a whole lot of time to test, so I had to be completely obsessed with it for a little bit. Also, guys, like, my business that I started was a social media agency, so I will give myself that. I know some of you, like you might have a fitness studio, so that's nothing like social media. So you know nothing about it. So I, I had to learn that stuff. When I say I hacked the system, there's, there's three parts to that, right? So I call it the visibility gap. And stage one of that is you're invisible. Nobody knows who you are. You're not showing up. Stage two is you're showing up, but you're inconsistent. So you're not really giving your followers anybody to believe in or trust.

• 14:44Speaker 01

  And then there's stage three, you are visible. You're showing up. They start buying from you because they trust you. But the scariest part of those stages is stage two, where it's not, it's, most people will be like, "No, the scariest part is just being invisible." No, the scariest part is you showing up, but being so inconsistent that they don't trust you anymore. And now they're never going to buy from you. And then guess what? Like you're doing this all for nothing. You're frustrated. You think you're putting in the work and you're getting nothing out of it. So like, I think it was a blessing in disguise when my husband gave me that ultimatum of like, "You gotta go all in and do this." Because I didn't have a choice if I was going to show up every day. It was like, "All right, you're going to show up every day. You're going to be visible and you're going to learn as you go,

• 15:26Speaker 01

  what, what resonates, what doesn't." And, and since then, like, I started doing this in 2021 is when I started posting really hard to Instagram. So what? That's been five years that I've been learning this stupid algorithm and hacking the system. And I truly do, I can tell you what will work and what won't work for people.

• 15:45Speaker 00

  Because you're, you're in it.

• 15:46Speaker 01

  I'm in it.

• 15:47Speaker 00

  That's the power of you growing your own is because you are literally in the weeds. And that's, everything I've ever taught has been because I literally lived it. Otherwise, I, I wouldn't actually understand how to fully teach it.

• 16:00Speaker 01

  And going back to where you said, you know, you've hired people before who didn't even have a following and they're doing social media, like, some people might get mad at me saying this too, but I don't think there's any excuse for you. If, if that's what you're trying to do, you're trying to build personal brands, you have to walk the walk and do it too. Because guess what? That's going to give your clients the best results too, is you testing things for them. So I just wanted to note that.

• 16:23Speaker 00

  No, I love that. So you have Forbes, Meta, Adobe, millions of views. I want to know what type of content actually created all of that?

• 16:32Speaker 01

  Okay. This is so funny because I'm telling you, like, since day one, everyone has always told me, "You need a microphone. You need to be talking to the camera. If you want to be an industry expert." Always, since the beginning, you need to show up face to camera and you need to be talking to them. Now, even, even more so this year, something went viral. This lady launched something and she had this yap challenge. And so it's even more viral right now that you have to be yapping. Everyone thinks that you have to be yapping to camera. No, you don't. And let me tell you this. All of my yapping videos that I do try to do are the lowest performing reels for me.

• 17:08Speaker 00

  So interesting.

• 17:09Speaker 01

  And I'm like, "You guys are all liars because you're telling me if I just show up, I'll go viral. Where's my virality?" And you know what? It's because I'm not a natural yapper. That's not what I'm good at. And I know there's women out there that are listening to this and they're like, "Oh, my God, I've been trying to make myself talk to this camera and I'm just not that person."

• 17:27Speaker 00

  A lot of people, they're like mortified by the thought of it.

• 17:29Speaker 01

  Yeah. And that's okay to feel that way. I feel that way. What has actually worked for me is carousels. And that's actually what I mainly do for, for Lori. Like I'll do some reels for her too, but the carousels just always pop off. There's a couple of reasons why I think carousels work too. There's a story to be made. You've got a couple of different posts where they start with this pain point or hook, and then they're reading through, they're spending time on the post. They're getting to the end and hopefully you've got a really strong call to action in there at the end and they're commenting and engaging. So the algorithm in the background, they're watching how long these people are staying on this carousel. They're seeing if they're commenting on it. They're seeing if they swipe back to another slide.

• 18:11Speaker 01

  So I need you guys to know, there is not one way to win social. There's your way to win. And but you have to decide what is your most natural, best way to show up for people. And one more thing I'm going to note. I'm looking very fly today, if I do say so myself, but I never look like this. I am typically in a trucker's hat with an oversized t-shirt. So I knew for myself, remember how I told you I was on this timeline? I knew I couldn't get to the finish line that fast. I wasn't going to be able to show up online, like looking like that all the time, you know? It would have had to taken me like getting my, for me to feel comfortable, you don't have to do this, but for me to feel comfortable, I would have had to do my hair, do my makeup. So I knew that wasn't going to get me to where I needed to go.

• 18:56Speaker 00

  Know thyself.

• 18:57Speaker 01

  Know thyself. What are you, how, how, how do you want to show up?

• 19:02Speaker 00

  Let's dig into carousels for just a little bit because there's like so many different formats. And short carousels can work, long carousels can work. Can we kind of talk through like a time and a place for each of them? Or which short carousels, how do they serve a purpose? Longer carousels, what do you think?

• 19:19Speaker 01

  Yeah. And I like having this conversation with you because at the beginning, there was even sometimes when I would make a super long carousel for you guys and you'd be like, "Why is this so long?" And then I'd explain why the thought process there. It kind of depends. So I'm a big trendy girly.

• 19:33Speaker 00

  Yep.

• 19:34Speaker 01

  So I'm always looking at like what's trending. So like if there's a specific carousel template that's trending that only requires three templates, I'm going to say, "Hey, let's use this template because it's tried and tested. I've seen the results from it. It works." If you're teaching something, or we'll do something for Lori called, like these girlfriend posts. Because one of her pillars is the girlfriend time and surrounding yourself with the right people and proximity. When we do those girlfriend posts, we have to take up a little bit of a longer carousel because we want to make sure we're getting all the value in there.

• 20:06Speaker 00

  Yep.

• 20:07Speaker 01

  If you're, if you've got something to say, but you're just using ChatGPT and it's super fluffy and you've only got three slides, what kind of value are you bringing me? There's nothing there. So I think it really depends on what it is, like, are you trying to get engagement and get people to like and comment on your stuff? Or are you trying to make a sale? Or are you trying to just give as much value as possible? Or are you trying to share something that's share worthy, that you want to go viral, that you want people to share and get more views on? So it really depends on what your goal is. That's going to really decide what kind of carousel I'm going to go with.

• 20:41Speaker 00

  Totally. I, I've seen super short ones work. I've seen, I mean, I think I have one on my page that's 18

• 20:47Speaker 01

  Wow.

• 20:48Speaker 00

  long about my story.

• 20:49Speaker 01

  Twenty. Yes. And see, like your, your story needed that.

• 20:53Speaker 00

  Yep.

• 20:53Speaker 01

  Can you imagine jamming your story into three slides and then making people understand what you're, like what your true story is in three slides? Do you think you could do that?

• 21:03Speaker 00

  No, never.

• 21:03Speaker 01

  Or, or it would be ugly probably with a crap ton of paragraph and text. So you've got to think about that too. Like, is it aesthetically pleasing too, where someone's going to stop and read? Because if Lori were to take that 18 slide carousel, make it into two slides, I'm probably going to keep scrolling because I ain't reading that essay, Lori.

• 21:21Speaker 00

  Yeah.

• 21:22Speaker 01

  But if you broke it up for me, you got my attention now.

• 21:27Speaker 00

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• 22:52Speaker 00

  Between this podcast and my Beauty and Wellness brand, some weeks, everything is on fire and I need help. Yesterday, and if I had to hire a new podcast producer tomorrow, I wouldn't just post must edit audio. I'd want someone who's worked on conversational shows, gets my style, can handle the chaos from one day to the next, trying to fit in four podcast episodes a week, all of the ads that I have to put on the podcast. So, this is a job for sponsored jobs. Sponsored jobs boost your posts in search results so you can reach people with the skills you actually need and you only pay for results. Sponsored jobs posted directly on Indeed are 95% more likely to report a higher than

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• 24:17Speaker 00

  When I launched Glossy, my drinkable skincare brand, I was obsessed with the formula. The product was my baby, but the store part felt way more intimidating. And that's a big reason we built on Shopify in the beginning, because you really don't have to be an e-commerce expert to get up and running. And that's a big deal in the beginning of a business. And here's the biggest lesson I learned about the holidays. You do not want to be building your store in the middle of the rush. You want to be set up, you want to be tested and ready before the traffic hits. So, two things I love. First, Shopify mobile app. I'm on planes, I'm on stages, I'm here recording with you, and I can still check my inventory, help a customer, see payments right from my phone, which is so much fun. And that's

• 24:59Speaker 00

  the second they check out. So Shopify checkout with Shop Pay converts up to 36% higher than the competition. When you've worked that hard to get someone to your site, that last click matters. So, if you've had a business idea sitting in your notes app for way too long, this is your sign. Launch before Black Friday, a time of year when more people are already shopping and ready to buy. If you're ready to launch your business before Black Friday, go to Shopify.com/happy to start your free trial. That's Shopify.com/happy. Go to Shopify.com/happy today to hear your first.

• 25:39Speaker 00

  The great thing about carousels that I've, that I learned so much from that story one was, they can be as long as you want, if it is valuable, exactly like you said. And also, there's so many hooks on it. You can make each sentence start with a hook.

• 25:53Speaker 01

  Which you should.

• 25:54Speaker 00

  Yep. Each sentence start with a hook on the top, so they want to keep reading. And then also, the visual hook is the photo. So, every photo, I know a lot of people do the same photo throughout. And if the info is really, really good.

• 26:05Speaker 01

  Yeah.

• 26:05Speaker 00

  That's, that's.

• 26:06Speaker 01

  That's okay. Yep.

• 26:07Speaker 00

  But if you can create visual hooks on every single slide, like that one, the reason that people stayed on that one for so long is because it's my, it's photos that they don't normally see. And it's like your childhood. And it's, it's a visual storytelling of your, you know, of your life.

• 26:23Speaker 01

  Yep.

• 26:23Speaker 00

  And I think that if you are to always like, do almost like a transformation through photos as well, from I was here and I went to here. And you show that visually, but then also contextually with hooks on each.

• 26:36Speaker 01

  Yep.

• 26:36Speaker 00

  It's like, there's no reason that if you learn how to do that really well, I do believe it's just as good as face to camera.

• 26:43Speaker 01

  1,000%. And it might even be better. Well, I'll say this, it might be better for someone like me. I can't talk on the spot, but if you give me a second to plan it out, my carousel will be way better about this certain subject versus me talking on camera because I feel like I gotta rush it, or I almost feel like I have to perform and then I'm not my genuine, authentic self. So, but that's just me. So, again, you have to figure out what works for you.

• 27:09Speaker 00

  Okay. So, tell me, when you say there's certain templates, like explain that to people who don't understand what we're even looking at.

• 27:16Speaker 01

  Well, also, there's some new stuff going on today. I saw Instagram just released a new update to where they're going. This is a carousel that they're going to let you do a different caption for each slide. So, I'm excited to test that for you.

• 27:31Speaker 00

  Interesting.

• 27:32Speaker 01

  And I'm thinking out loud, this is me brainstorming to you guys very Raleigh, but I'm thinking, if there's a new caption for each picture, does that mean we can keep the picture the same? Or do we need to change up that picture and tell it? I don't know. I'm just gonna have a lot of fun figuring that one out. So, I'll get back to you guys on that. But when it comes to the template, again, it depends on what your goal is. Do you want to be seen? Do you want to make sales? Do you want engagement? I mean, I would come up, I would figure out what, which one of those three goals are you going for? And then from there, I would, that's when I would decide, okay, if we want to do the meme shareable stuff, then we're probably going to do like, the little video, you know, like the memes where the little short gif-y, the gifs, or whatever that is, that might

• 28:14Speaker 01

  be a different carousel for the memes that are shareworthy, that we get people to share because they're funny. It really depends on what we're talking about here, because we could also, which do really well for Lori too, is the carousels with the quotes. And those are the same, it's not necessarily a different.

• 28:31Speaker 00

  Photo.

• 28:32Speaker 01

  Slide or photo each time. It's just a different quote.

• 28:35Speaker 00

  Correct.

• 28:36Speaker 01

  And people resonate with a different quote out of all of that. And so, it gets shared a lot too. So, I guess it really depends on what goal you're looking for.

• 28:44Speaker 00

  Let's talk about, you've been talking about seen, what is it? Seen? Shared?

• 28:48Speaker 01

  Get seen, get shared, sales. Yeah.

• 28:50Speaker 00

  Tell me about that.

• 28:51Speaker 01

  Okay.

• 28:51Speaker 00

  How do we know? And what should our mix be of that throughout the week, do you think?

• 28:56Speaker 01

  Yeah. So, I divide content up into two different things. Either we're going for sales or we're going for growth. Because growth content, growing your page, that type of content is very different.

• 29:09Speaker 00

  Totally.

• 29:10Speaker 01

  From Lori being like, hey, we're launching this offer. Because one, we're asking people for money. The other one, we're just trying to reach the masses.

• 29:18Speaker 00

  Yep.

• 29:19Speaker 01

  So, you really need to decide first and foremost, which one you're doing there. So, if, let's say Lori was like, hey, this week, let's just kind of focus on growing my page. So, we would then probably look at, okay, what is growth content? That would be memes, shareworthy content, quotes, carousels, fun trendy carousels. If you are like, I really need to make some sales this week, let's look into, you know, the sales type of content. From there, we would probably do like testimonial type carousels where we're, and when I, when I say testimonials, guys, we ain't doing the screenshot Google anymore and put that on a pretty template. We're telling a story of how Jane went from

• 30:01Speaker 01

  XYZ to Z through this and this. And we tell the story of her transformation and then we sell at the end. So, it really depends what goal they're looking for. And that's going to lead us down the right path of what carousel we pick.

• 30:16Speaker 00

  Okay.

• 30:17Speaker 01

  Oh, and let me also note.

• 30:18Speaker 00

  Yes.

• 30:18Speaker 01

  Little tip here. When you are doing carousels, if you add trending audio to those carousels, they do have the chance to be shown on the reels tab, which is very good. Because we all know, it's been said that Instagram, the algorithm pushes reels. I truly believe they push reels and carousels equally at this point, because I'm just seeing so much better traction on carousels. But you will get more visibility on your carousel if you add trending audio, because you can land on the reels tab. So, it just gets you extra traction.

• 30:51Speaker 00

  When you first meet with someone and start setting them up, what does that all look like? It's like, how do you kind of take an assessment of everything, get their goal? Like, if I came to you and I was like, okay, like, I want to grow and I want to make sales. So, what should our focus be and where do we start? Do you do pillars? What does that all look like?

• 31:11Speaker 01

  Absolutely. Yeah. So, first off, we would try to put together, like, we'd make sure that you had a brand kit in place, because I do think it's important, if you want to be taken seriously on this app, you have to have some kind of aesthetic where people will start recognizing your brand. So, we'll make.

• 31:27Speaker 00

  You help with that?

• 31:28Speaker 01

  We, we do.

• 31:30Speaker 00

  Claude can really help with that too, guys.

• 31:31Speaker 01

  Claude can help with that. Honestly, like, if someone comes to me and is like, I already have a brand kit, I'm like, praise Jesus. Because at the end of the day, we're social media girlies. We're, we're going to strategize. If you need a brand kit, we can help you with it. But I would rather you come to me.

• 31:44Speaker 00

  No, come with a brand kit.

• 31:45Speaker 01

  Come with your brand kit, because there are amazing brand people out there. Once you've got that in place though, then we're going to say, okay, what are your goals here? You're going to tell me what your offer is. And then we're going to come up with your different pillars, because. If all you're doing ever on social media is trying to sell, you might make some sales, but you're never gonna nurture an audience or a community. You're never gonna do that. So even if you did come to me and say you wanna make sales, I'll be like, okay, then we'll do 50% sales, 50% growth. And then from there, we'll come up with your content pillars. Okay, Lori, what are you passionate about? Can we talk about some of your pillars?

• 32:25Speaker 00

  Yeah.

• 32:26Speaker 01

  I mean, we can at least talk about in the beginning, cuz now we're, I feel like we're, as we've worked together, we start to pivot and we start to learn, oh, wait, maybe this is a new pillar that we like better. But I think in the beginning, I think in the beginning, it was like glossy. We might've even had some fitness, but I don't, maybe not.

• 32:44Speaker 00

  I think we might've cuz we wanted to incorporate it with glossy. So entrepreneurship.

• 32:48Speaker 01

  Entrepreneurship, friendship, or girlfriends.

• 32:51Speaker 00

  Friendship, yep, like relationships. So Chris and I, huge pillar on there, working together.

• 32:57Speaker 01

  Oh, my god, Chris, anytime Chris, I'll pay Chris to get on her Instagram cuz he gets her all the likes.

• 33:02Speaker 00

  If he was just home every day, we would just, I would be like at a million followers. I really would. I'm not even kidding. Every time, it pops off, so.

• 33:09Speaker 01

  Every time. I love that, though. Okay, entrepreneur, glossy, friendship, and probably, and that's probably, and then the, like, the self-development, like, quotes, like, I remember at the beginning,

• 33:19Speaker 00

  Yes.

• 33:19Speaker 01

  we did more quotes. I think since then, we've kind of scaled back a little bit cuz again, we start to learn what's resonating and what doesn't. So once we got those content pillars in place, that's when I would bring in, I've been doing this for so long, I have thousands of Canva templates. So at this point, me and my team have kind of put together like these visibility template packs. And so, once we have your pillars in place, then we start working week by week. So like, week one, we're gonna do 70% growth content, 30% sales. Okay, now that we know that, we can go to the templates and say, okay, I need two of these times, types of templates and two of these type of templates.

• 34:01Speaker 01

  And then the next week, okay, for the next week, we're gonna do more salesy, less growth. So then we know we will be looking for sales type content and so forth. And then from there, all we do is plug and play, baby. We've got, we get access to your assets. Lori is my favorite. I hope, I love all of my clients, but Lori has the best photos ever. So I love when,

• 34:22Speaker 00

  It helps, man.

• 34:23Speaker 01

  Oh, my god, photo shoots help so much. And even if you don't have photo shoots, a lot of the time, I'll ask the girls, hey, can I get some selfies of Lori too? Because we've noticed that those will work as well. So we do a good mix.

• 34:34Speaker 00

  Those work well, you guys. So if you don't have a photo shoot that you love, go take some selfies in your, even in the mirror, like, those work really well.

• 34:40Speaker 01

  Those are the ones that I'm saying, like, I will be specific and be like, I need a mirror selfie of you.

• 34:44Speaker 00

  Yep.

• 34:45Speaker 01

  So if you don't have the budget, or if you haven't had a photo shoot, go take some mirror selfies. So we'll get assets to that. And then, again, we just plug and play. We've got your brand kit now. We've got the templates already kinda in place. We know what fonts to use. And now we just kinda have to come up with the actual content. Hooks are so, so, so important. I think they're probably like 99% of your post. If your hook sucks, no one's gonna keep swiping. So I have, became like anal about my hooks. Then, from there, it's like telling the story, making sure we add value, and then always making sure you have a call to action. Because if you don't have a call to action, you're literally just leaving money on the table. You're not telling them what to do next.

• 35:29Speaker 01

  And when I say call to action, I don't mean it has to be, go buy my PDF, or go buy this, or go sign up for coaching. Your call to action could be, drop your favorite lunch order in the comments. That's a call to action. You're getting comments on your content.

• 35:43Speaker 00

  I've been seeing great ones that I've been playing with around like, hey, go follow five women below. You have to be, you have to have sort of a little bit of a following for this around the friendship thing. But if you have a bit of a following around something, you could say, hey, here's who we're looking for to comment below. Go follow five people. This is how you find your people.

• 36:02Speaker 01

  Yes.

• 36:02Speaker 00

  And little things, like, those are calls to action. Like, have them go do something, anything in the comments, you know? I did one a couple days ago that was like, if you hang out with me, you're gonna be influenced to do all these things. But for the call to action, I said, tell me how you would influence me. And what was so fun is it started these long comments underneath of them saying all the ways they would influence me in funny ways. I was like, oh, that was a really great call to action to get people to really stay on that. Stay on that post for a long period of time, telling me all the ways that they would.

• 36:35Speaker 01

  And then things too, people are reading their comments. So even if they're not gonna comment, you've got lurkers now

• 36:42Speaker 00

  Yeah, love a lurker.

• 36:42Speaker 01

  that are giving you watch time

• 36:44Speaker 00

  Yep.

• 36:44Speaker 01

  on those carousels. I saw Brock Johnson did that the other day. He does a lot of those with like small business owners.

• 36:50Speaker 00

  Yeah.

• 36:51Speaker 01

  So don't think that you have to be a personal brand either. You could be a HVAC company. We have a ton of like, non-glamorous clients. HVAC, we have a customs and logistics firm, the blue collars.

• 37:02Speaker 00

  Yeah, like want a social presence.

• 37:04Speaker 01

  Yes, you can still do fun stuff like that, too. You can say like, what's the thing that you hate most about your job? Only HVAC people can answer, you know?

• 37:13Speaker 00

  They for sure need to say what sucks the most.

• 37:14Speaker 01

  Yeah. You can do fun stuff like that. It doesn't matter what industry you're in.

• 37:20Speaker 00

  Totally. You know, I'm thinking about the carousels with, we did that audacity challenge. And we pretty much filled that. We had, we had thousands of people in there pretty quickly. I can't remember, Kaylee, I feel like we did that for like two weeks, filling that challenge? Maybe two weeks. Got thousands of people into just a fun challenge called the audacity challenge. It was a four-week challenge where every week I did, or every week for four weeks, I did a weekly call. Just getting people on, saying like, what's a courageous thing you're gonna do this week? And I'd kinda just talk about, you know, get them excited for taking a big, bold leap in their life that week. And we all just kinda state it and do it. And it was like, it crushed. We filled it with carousels. And so every single carousel, it would start with a really bold statement because it was the audacity challenge.

• 38:05Speaker 00

  So I was being bold in them. I would swear, I'd put the F-bomb on the very front because I was like, guess what? We're gonna be bold. And this is how it starts. And if you're, if you don't like this, this is so not for you.

• 38:17Speaker 01

  Not for you.

• 38:18Speaker 00

  Yeah.

• 38:18Speaker 01

  And that's very important, too, with your content, is making sure that you are, you know, pushing off the people that you don't want to attract. And that's what I love about you and your content, too. You're not afraid to do that. Like, you'll give polar views on some things.

• 38:32Speaker 00

  I'm working more on it because I do know that that's where a lot of more of the magic is.

• 38:38Speaker 01

  It is.

• 38:38Speaker 00

  And I just have to be okay with like, whatever comes from that.

• 38:42Speaker 01

  Yep.

• 38:42Speaker 00

  My friend Jen Gottlieb is like really helping me with that because she's, you know, growing at such a rapid pace. She's growing at 30 to 60K literally a month, which is mind-blowing. And it's because she's like so much more, number one, she's really found her pillars that work for her.

• 38:57Speaker 01

  Yeah.

• 38:57Speaker 00

  And so this is exciting when we're talking about this, you guys, because your pillars can completely change. Like, you might start with four pillars that you think are totally you, and you might end on only two that you're gonna talk about the rest of, however long you can roll with it, and like, go really hard into that. But the thing with Jen is like, she's giving me so much power around saying a little more edgy, controversial things. Cuz she's like, Lori, it just, like, you know, the comments help you, help you grow.

• 39:25Speaker 01

  They do.

• 39:26Speaker 00

  Yeah.

• 39:27Speaker 01

  They do.

• 39:28Speaker 00

  And you're either really for someone, or you're not. And I'd rather really be for my girlies. Like, at first, I, I wanna know one thing for you that you really felt like, maybe when you were rolling out with it, you were uncomfortable, but it's really helped you.

• 39:41Speaker 01

  Hmm. I still struggle with people not liking me.

• 39:46Speaker 00

  Oh, yeah. Same.

• 39:48Speaker 01

  So like, there will be times where I'll post something and I delete it because I'll start getting negative feedback. I wish I could be more like Jen with that because honestly, if you don't stand for something, you'll fall for anything. Is that what the quote says? And she's right, like, you gotta have some polarness in there sometimes, but I am just, this is something I'm working on internally, guys, where I just can't handle if people are mad at me or things that it's,

• 40:11Speaker 00

  Nervous system.

• 40:11Speaker 01

  Yes, I just can't handle it. So something, that's something that has been uncomfortable for me, and it's still uncomfortable for me. Just not wanting to piss people off, honestly. Especially when you've grown this large following, like, cancel culture is so easy these days, too.

• 40:28Speaker 00

  I do feel like, so I have some opinions around that cuz I just wanna see you grow even more and me grow even more. So we're just gonna all grow.

• 40:33Speaker 01

  I know. Can we just not care?

• 40:35Speaker 00

  It's, of course, we're gonna care, like, totally. But if you have your friends in your corner, and like, people are so afraid of getting canceled themselves that I do think that when they see it for other people, majority of people are like, oh, god.

• 40:47Speaker 01

  Yeah.

• 40:48Speaker 00

  Sorry, like, you're gonna be okay, but that sucks.

• 40:50Speaker 01

  You're right.

• 40:51Speaker 00

  And you are uncancellable unless you agree to it.

• 40:55Speaker 01

  Yeah.

• 40:55Speaker 00

  It's just the truth.

• 40:56Speaker 01

  You know what's funny? You say that. Anytime that does happen to me, I do have two specific friends. Plus, my husband is my knight in shining armor and always does this for me. And I'll be like, you need to stop. Cuz he has an Instagram, and he's an entrepreneur himself. And I'm like, I never want you to like, put your business in jeopardy. But my friends, I wanna shout them out, Cassie and Jordan, anytime I get a mean comment, they're in there fighting with people. And I'm like, I'm texting them on the side, stop fighting with that person. So it is very true, like, have some people in your corner cuz they're gonna remind you like, hey, it's not wrong what you posted. Like, they're just stupid.

• 41:31Speaker 00

  Absolutely. You need, you need those people that you can call. You know, here's what I really think about. Cuz it's like, if we're gonna play a big game, which, you know, you're in the hundreds of thousands, and something could go viral. And could you, you could get canceled. You could have, you could wake up to 20,000 comments. You could. This is all very possible. Here's always what I think about. And it's just like lately, because, you know, Jay Shetty just signed that, I believe, is a hundred million dollar contract. You know, every day, if you look for a video, there's hundreds of thousands, I mean, like, thousands of videos about him and canceling him.

• 42:02Speaker 01

  Really?

• 42:03Speaker 00

  Oh, they're everywhere, if you, if you look for them.

• 42:05Speaker 01

  Okay.

• 42:06Speaker 00

  Every day.

• 42:07Speaker 01

  That makes me feel better.

• 42:08Speaker 00

  Single day.

• 42:10Speaker 01

  Yeah.

• 42:10Speaker 00

  And he has not commented about one thing.

• 42:14Speaker 01

  Okay.

• 42:15Speaker 00

  He's not agreeing to it.

• 42:16Speaker 01

  Okay.

• 42:16Speaker 00

  And, and he ju, he keeps going. He just literally keeps going.

• 42:21Speaker 01

  Keeps going. I love that.

• 42:23Speaker 00

  Think of that every single time, is I'm like, oh, he just won't agree to it, and he will not comment on it. He will not do a thing about it. No matter how people come for him, he will not say a word about it.

• 42:34Speaker 01

  I'm gonna take that.

• 42:35Speaker 00

  There you go.

• 42:36Speaker 01

  As some feedback.

• 42:37Speaker 00

  And he just, I mean, like, the fact that he is growing at the insane rate and just got that. And this year, people really went for him. So, there you go.

• 42:44Speaker 01

  I feel like the more you choose to be visible, the higher chances people are gonna come after you.

• 42:49Speaker 00

  Totally.

• 42:50Speaker 01

  Something's gonna piss them off.

• 42:51Speaker 00

  There's so much about that. You could think of anyone big that you really like right now, and you can go find. Thousands of videos. So just remember, like if you're not, you know, focused on that and acknowledging it and make sure you have really great people in your life and that you start to learn really good boundaries on yourself. Like, there's so many times I'm like, I should go look at my comments on my podcast. And now I never, never, I haven't for years.

• 43:18Speaker 01

  That is one thing I will tell people too, especially like say something goes viral for you, for your mental health. Don't go look at the comments. Don't fight back with these people. Um, Mr. Beast, I was watching one of his videos today too. And he said, his mental health has actually suffered tremendously because of social media, but he keeps going because no one else does what he does. Right? Like, like he will put out, like, he said something about he flew around the United States like 260 times last year. And he's like, I'm not going to stop doing that just for my mental health because no one else does this. And I want to be the greatest at what I do. Like, that's true. Like, he's truly in it for the entrepreneurship, the passion he

• 44:02Speaker 01

  has. If you want to go for something, you can't worry about what other people are going to say. And that is the biggest thing that holds people back from even showing up on social media in the first place. Is you're worried about what these crusty dusty people are going to say about you.

• 44:16Speaker 00

  Yeah.

• 44:17Speaker 01

  The girl from high school that was a bully to you, you're worried about what she's going to say about your video.

• 44:23Speaker 01

  No, ma'am. We can't do that.

• 44:25Speaker 00

  I mean, social is interesting because it really is like, get up on stage every day in front of all of those people.

• 44:30Speaker 01

  It literally is. And what I'll say about that too, is I was worried about that in the beginning. So I started my own account where I wasn't using my personal account. Has yours always been your personal?

• 44:40Speaker 00

  Yeah.

• 44:40Speaker 01

  Good for you.

• 44:41Speaker 00

  Yeah, since day one.

• 44:42Speaker 01

  See, I'm, I was too scared.

• 44:45Speaker 00

  I love that for you, though. You've had both sides.

• 44:46Speaker 01

  I mean, yeah, I keep my private, private, um, because I want it for like my kids and family and all that stuff. This is a really good tip for somebody. If you are scared of what others are thinking, start a secret account. And not saying secret, but just like, don't tell anyone about it and just start showing up. And then if they want to be like, oh, I've been seeing you posting. Cool. Thanks. Why didn't you comment? That's what your response can be.

• 45:07Speaker 00

  And you showed up in their algorithm, which is great.

• 45:10Speaker 01

  Yes.

• 45:11Speaker 00

  Without them knowing about it. So you're doing great.

• 45:13Speaker 01

  You're doing a good job.

• 45:14Speaker 00

  Okay. So what would you say to the person who's like, sitting in their car, listening to this right now? And is like, oh, maybe I have some hope.

• 45:21Speaker 01

  You do have hope. Okay. Seriously, guys, coming from the girl, I've unlocked so much opportunity from social media. And I can't even begin to fathom where I would be at right now if I hadn't taken the chance with social. I remember times in college, I was literally selling my clothes to Plato's Closet just to have grocery money. I was so broke, so broke. And social media, posting to Instagram, has opened up so many opportunities for me and my family. It's, it's what has built my business. I know, I'm from a small town too. I don't know if any of you listening are from a town, the biggest, like Orlando's two hours away from me. I'm in a very little city. Orlando's two hours away, Tampa's two hours away. So I don't get a lot

• 46:06Speaker 01

  of networking opportunities, or, um, I don't have like, status with a community or anything like that. So social media has been my own way. So I want you guys to know, it does not matter where you're starting from right now. You have the phone at your fingertips. All it takes is you making a choice that you don't want to be stuck where you're stuck at anymore, and you're ready to start posting.

• 46:32Speaker 00

  And you have, we're, I mean, we're going to keep chatting, but I want people to know, like, you literally have templates for them?

• 46:38Speaker 01

  Oh, my God.

• 46:39Speaker 00

  Yes. We were talking about this at dinner, um, yesterday, because number one, it's so crazy valuable what you have. And you know, sometimes when, especially women get together and we're like, oh, I want to sell this thing. And I want to offer this to people. And here's what I think the price should be. And people can't see their full value until you say it to other people. And you were talking about these carousel templates. And I'm like, oh, my God, like, the value that you have put into these things.

• 47:09Speaker 01

  Thousands of dollars.

• 47:10Speaker 00

  Thousands and thousands of dollars and hours, because it's things that your team has used for years that you have built out for all of your clients.

• 47:17Speaker 01

  Yes.

• 47:18Speaker 00

  That you are making available for our listeners. If you think that you want to grow your social media through carousels, if all of a sudden, for once in your life, you just feel like this modality could be for you. You're like, you know what, I'm gonna do three to four carousels a week. I'm gonna start there, like really valuable ones and move up to every single day.

• 47:38Speaker 01

  Yep.

• 47:40Speaker 00

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• 48:25Speaker 00

  checkout with Shop Pay converts up to 36% higher than the competition. When you've worked that hard to get someone to your site, that last click matters. So if you've had a business idea sitting in your notes app for way too long, this is your sign. Launch before Black Friday, a time of year when more people are already shopping and ready to buy. If you're ready to launch your business before Black Friday, go to Shopify.com/happy to start your free trial. That's Shopify.com/happy. Go to Shopify.com/happy today to hear your first.

• 49:04Speaker 00

  Between this podcast and my Beauty and Wellness brand, some weeks, everything is on fire and I need help. Yesterday, and if I had to hire a new podcast producer tomorrow, I wouldn't just post must edit audio. I'd want someone who's worked on conversational shows, gets my style, can handle the chaos from one day to the next, trying to fit in four podcast episodes a week, all of the ads that I have to put on the podcast. So this is a job for sponsored jobs. Sponsored jobs boost your posts in search results. So you can reach people with the skills you actually need, and you only pay for results. Sponsored jobs posted directly on Indeed are 95%

• 49:44Speaker 00

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• 50:29Speaker 00

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• 51:44Speaker 01

  And that's the, the beauty of the carousel is you could spend an hour pumping in like these, these carousels are already done for you guys. All you have to do is fill in like fill in the blank. Um, you could fill in the blank on a couple of them and have your whole week scheduled out this week. We also include a list of a hundred plus captions to go with it. So it's like, okay, I'm literally giving you the ingredients. All you have to do is do a little cooking. And this is how you grow online and this is how you get visibility and this is how you stop being the best kept secret in your industry. You go get these, it's called the visibility content pack.

• 52:21Speaker 00

  I love that. And it's just such a learning, it's exciting because even if it feels a little overwhelming at first, which this is so insanely helpful. Like when I started getting the gist of carousels, because I started learning through, obviously you were doing my carousels and what got me so excited is me looking at them going, oh, like I can do these too. So I could double up the content. So I do think that is where like we just got even more magical is having help. And then, you know, really them getting it themselves too is so empowering because when a thought comes to you and you're like, oh my God, I would love to do a carousel on that. Well, in the past, you had a learning curve. If you don't know Canva, you're kind of screwed. And if you don't have all the right pictures or whatever that looks like,

• 53:05Speaker 00

  you don't necessarily know what to put in yet or what order. And now this takes away all of that.

• 53:09Speaker 01

  And when you go to Canva, you can't just say, okay, Canva's not going to say what your goal today.

• 53:13Speaker 00

  No.

• 53:14Speaker 01

  Caitlin, do you want to grow followers or you're trying to sell something? The thing with this Canva template pack is that I'm going, you literally just say what your goal is and you scroll down and you pick a template from it. You plug and play and you post it. And these are tried and tested. They've been working for years and we, every week we're putting in new templates to this pack too. Like today, we actually, there's one going viral. The, just so you guys know too, there's, the video carousels are really popping off right now. So adding some type of movement into your carousel. So we just added that to the pack this week too. Um, but it's, it's as easy as just filling in the blanks and it's the easiest way to start. And if you can't do it, if you're someone like Lori who's busy,

• 53:55Speaker 01

  get it for your VA. Cause then you know, these are already tried and tested and they look good. They just need your information.

• 54:02Speaker 00

  And there's, I, I think the thing that people don't get is there's a million ways to get this done. Like for me, some days I have more time to build it out and I really want all of my words in there. You know, I sit and I write what I want on each one. Other days, none of it is mine. All of it's yours. Like you're always filling in the gaps for me. Thank God. Cause then it, the extra content is extra content. And then some days it's like, it's like, let's just get an idea started and here's what I want to talk about. Send it off to your person and they can take care of the rest. So I used to get so overwhelmed by the thought that it always had to follow something. You know, it was like, I have to have this exact strategy in place and I have to like always have them know exactly what's going on and I'll never work that way.

• 54:44Speaker 00

  It's kind of like where I'm at right now in my life, there's so many moving pieces to it.

• 54:48Speaker 01

  So many.

• 54:49Speaker 00

  That now I'm getting a lot more clear. You'll see even more clear content coming out soon, but it takes time. Like it just all takes time. And throughout the growing season, what I, I want people to know is that I grew and like, we had amazing, like we're having amazing things happen. So even sometimes when it's like, oh, maybe my followers aren't growing exponentially right now, I'm still getting sales. Or they're going, they're getting directed into what I want them directed into. Um, and on the backend, it's like, okay, well, you know, it may not look like you're growing, but you just filled a mastermind at $37,000 a person. So people have to understand like you may not see exponential growth in your numbers at first. It just depends on your goal.

• 55:31Speaker 01

  Right.

• 55:32Speaker 00

  You know, this year has really been about like getting the offerings out.

• 55:36Speaker 01

  Yes.

• 55:36Speaker 00

  And so I'm excited to focus on growth as well.

• 55:39Speaker 01

  I'm so excited for you too.

• 55:40Speaker 00

  What are some things that you want to leave with people about social media?

• 55:44Speaker 01

  I think the biggest thing is just, one, the opportunities it can bring you are, are just truly amazing. That's how I was featured on Forbes. That's how Meta, I'll get emails. Hey, we saw you on Instagram. I would have never got those opportunities without that. Um, I was telling Lori today, Five Below reached out to me today and my kids are like freaking out. Mom, you have to do whatever they ask you to do because we love Five Below and we love dumplings. So like those opportunities Lori would never have came for me because I am a small town girl. I don't do a lot of things. I am in Lori's mastermind at this point and I'm learning so much and I'm really learning, like getting in the rooms is really important too. Um, but this social media has truly changed my life. So I would just, I would tell people,

• 56:29Speaker 01

  don't overthink it. Just do it. Take messy action. I'm one of those people that it doesn't have to be picture perfect. And you'll, if you start following me today, you'll see sometimes my carousels are missing a letter or a period, but it's because I take messy action because if you just stand still and don't do anything at all, you're never going to grow or go anywhere. So take messy action is probably my best bet.

• 56:52Speaker 00

  I love that. Yeah. You've gotten some awesome opportunities. Um, you've gotten to speak on different stages.

• 56:57Speaker 01

  Yes.

• 56:58Speaker 00

  You know, you and I have even talked about, we can share a bit of that, that desire to want to be in certain groups of people. And like, I feel like I'm taking a, a complete merge of topics, but not really. But just where it's like, hey, we see these different friend groups and we feel like, why aren't we getting invited into these different groups? And I think what's so cool is watching you now get invited, but also the realization of like, okay, well you have to also create your own. You have to find your people within that. Tell me a little bit about navigating that, like where you were before of just going, oh God, pick me, pick me. And now how are you viewing that?

• 57:37Speaker 01

  That is something that I've worked on this last year. I had texted Lori a couple of weeks ago that I was just feeling really down because I literally bust my ass. I know there are so many women and men out there that probably feel like you are busting your ass. And people are still who, who you might not even think are as good as you are. And they might be too, but there are people less qualified than me that will get opportunities and that really hurts me sometimes. Um, so I've had to navigate that, but I've learned like Jess Ekstrom told me, oh well. So now when I see these friend groups or whatever it is, I say, oh well, it's not my time yet.

• 58:19Speaker 01

  Um, and just a quick little story, a couple of months ago, I had just scrolled over this group and I'm like, man, I just, I want to be invited to some of those things. Why does no one ever pick me? And then two weeks later I had an email from, um, it was Jess Williamson, I think is her last name, Million Dollar Branding. And she invited me to come to her Million Dollar Branding workshop.

• 58:43Speaker 00

  That's a great event.

• 58:44Speaker 01

  I got to work behind the scenes with her, taking reels of her. And I would have never got that opportunity if it weren't for social media because I know like she, they had to have found me. I tagged New York City. Because I'm in a small town. This is another little tip too. If you are someone that can work all over the world, take turns tagging different cities. Um, because I think that's probably how they found me. Cause I tagged New York City. The way I'm not, the way I'm navigating that Lori though, I know I'm learning a lot from you too, is sometimes you might just have to build your own dang table too. And that's one of the things I want to do sometime in the next year. I have little kids right now. So putting on an event would be a lot of work for me right now. But it is a dream of mine and it is something that's going to be on my bucket list of just making my own dang table.

• 59:28Speaker 01

  Cause then no one has to invite me to it and, and I can do what I want.

• 59:32Speaker 00

  Mm hmm. So fun. You'd have the most like fun content day.

• 59:35Speaker 01

  I would have the best event. Like it would be so fun and we'd make nicknames for each other and we'd have wine like, and get the greatest content.

• 59:43Speaker 00

  I'm already so in. Are you kidding me? Nicknames and wine? Say less. Say less. Um, okay. So let's get back to the templates because I just want people to know where they can get them. Cause I know you've created this great package. Just everything that's in it. How can we get them? All the things.

• 59:59Speaker 01

  Yes. Okay. So we are going to link them in your show notes, but they can also go to my Instagram, at the Caitlin Rhodes and you can literally comment pack, P A C K on any post, or you can send me a DM and I will send the link right over to you. It's sold on my stand store.

• 1:00:15Speaker 00

  Oh, I'm so grateful for you and I'm excited for people who maybe don't feel as empowered right now. Like this, this can be a modality for you guys that you feel great around. Give it some time. Give yourself some goals around it. Cause it really, it like changed a lot for me. I, I felt so excited when I started to like really get it and understand it and watch. When you start watching the conversions happen, that's when it's super exciting. So yeah. And social media gets fun again. So thank you so much for coming on.

• 1:00:43Speaker 01

  Thank you for having me. This is a dream.

• 1:00:45Speaker 00

  Oh, it's a dream for me too. So, and it's so fun having you here. So you know, I'm all about, I'm all about making sure we have fun too. So you guys go ahead and scroll down. Everything that you need to go and get those templates is in the show notes below. And I will tell you that it is such a crazy value. So go and check it out. And until next time, earn your happy. Bye everyone.