Written by a model from the transcript; not yet reviewed.
In 1980, artist Alan Bridge launched the Apology Line in New York City, printing 1,500 posters inviting people to call a dedicated number and confess wrongdoings anonymously. The project evolved from a simple answering machine in his Lower Manhattan loft into an elaborate public art installation with phone booths at the New Museum and eventually a ten-minute recurring broadcast of selected messages. Over fifteen years, the line received up to one hundred calls a day, offering callers a nonjudgmental space to share petty crimes, deep secrets, and burdens they could not tell anyone else. The guest, Marissa Bridge, who met Alan and later married him, explains how the relentless influx of heavy secrets and intense phone interactions weighed on their lives, especially during an extended ordeal with a caller claiming to be a serial killer. Following Alan's sudden death in a scuba diving accident in 1995, callers gathered for a memorial at Strawberry Fields, revealing the profound community impact of the project.
Phoebe Judge introduces the episode and sets the stage for the upcoming story.
Phoebe explains the premise of the Apology Line and its purpose.
Alan Bridge describes how he started the line, the posters, and the initial calls.
A teenage runaway shares her experience on the line, illustrating its impact.
The line attracts diverse callers, including a serial killer, and faces legal and safety issues.
Callers and Alan experience personal growth and community support through the line.
Alan’s sudden death leaves the line in limbo, and the community mourns.
Reflecting on the line’s impact, its end, and the lasting lessons for listeners.
Alan Bridge printed posters across New York City telling criminals to apologize to the people they wronged rather than the state.
Crime Time Sculpturestory
Before the phone line, Alan created a mechanical sculpture where participants spun a wheel to try and steal marbles.
The New Museum hosted phone booths where visitors could pick up receivers and listen to continuous loops of confessions.
Developing a Virtual Communityinsight
Longer outgoing messages allowed callers to hear and respond to each other over a two-week time lag.
A caller named Richie spent years detailing gruesome murders, consuming Alan in an obsessive effort to catch him.
Police Investigation of Richiestory
Detective Ray Pierce eventually questioned Richie and concluded he was a serious fantasist with no proof of actual crimes.
By 1995, the operation expanded to three lines handling approximately one hundred incoming calls daily.
“And that struck me so deeply because, um, back then, this was 1980, there was no way to hear anything like that unless you were a priest in a confessional.”
“I think when you have a door open to all of humanity, you can't close it.”
“All statements received by Apology will be played back to the public, so please do not identify yourself.”
“And it was extraordinary to hear someone's inner thoughts.”
In 1980, posters appeared in subway stations and on telephone poles in New York City with a phone number to call. When you called it, you would hear a message: “This is Apology. Apology is not associated with the police or any other organization but rather is a way for you to tell people what you have done wrong and how you feel about it.” This episode was originally released in 2024. Say hello on Facebook, Instagram and TikTok. Sign up for our occasional newsletter. Follow the show and review us on Apple Podcasts. Sign up for Criminal Plus to get behind-the-scenes bonus episodes of Criminal, ad-free listening of all of our shows, invitations to virtual events, special merch deals, and more. If you join today, you’ll see a post with some of the voicemail recordings we couldn’t fit in this episode! We also make This is Love and Phoebe Reads a Mystery. Artwork by Julienne Alexander. Check out our online shop. Episode transcripts are posted on our website. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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