#1415- No Risk, No Reward

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  What's going on squad? Welcome to another episode of the change lives make money podcast for business owners that want to grow and sell on social media. My name is Brian Mark. I'm your host and in today's episode, we're talking about no risk, no reward. As you guys are tuning in, I just want to remind you that we are giving away a thousand dollars cash every month on the podcast. All you gotta do to enter to win a thousand dollars screenshot, any episode that you are listening to, share it on your Instagram stories, tag me at the real Brian Mark. Let me know that you are tuning in. Just by doing that, you're entered to win a thousand dollars. Also bonus, if you subscribe on Apple, Spotify, iTunes, wherever you listen to your podcasts and hit that rating button. Give me a five star. Let me know that you're tuning in. You know, I love reading the ratings and it means a lot to me. So today's conversation is about risk and I'm going to talk about the downside of because everybody's always talking about like the, you

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  know, taking risk is so hard, blah, blah, blah, blah, blah. But nobody ever really considers what happens if you don't take risk. And so I'm going to talk about what happens if you don't take risk in today's podcast episode. I'm going to give you guys some analogies and some stories to really help you understand what happens if you don't take risk. And then ultimately, I'm going to give you the mindset that has allowed me to continue to grow and expand my business by 20 to 30% year over year over year. If you look at like 11 years worth of business development and 11 years with a business growth, which is how long I've been an entrepreneur at this point, the fact that our business has grown by 20 to 30% every single year has a ton to do with this concept that I'm about to break down with you guys right now. And so let me tell you how most people think, all right, because this is like, this is not a mindset that I subscribe to, and this is not a mindset that I believe in, but I'm going to tell you how most people think. Most people think like

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  this, okay, I don't want to take a risk and invest my money into a mentor or invest my money to go to an event or invest my money to go to a place because I don't want to lose out on what I already have. Okay, so I've got a couple thousand dollars in the bank and maybe I got a few grand on like a line of credit or a credit card, and I don't want to fucking take that money and invest it in my potential growth because I don't want to lose out on what I currently have. That is the way that most people think. Most people are hardwired to protect and preserve what they currently have. But here's the problem with protecting and preserving what you currently have. If you look at your life right now, you look at your bank account, you look at your financial situation, you look at the amount of money that you had in your credit card, you look at all the things that

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  are going, you look at the car you drive, you look at the house that you drive. If you look at everything that you currently have right now, and you honestly ask yourself the question, do I believe that this life that I'm living right now is the life that I would be happy with in the next 20 years? Do I honestly believe that if I'm living the same life that I'm living right now, the same reality as in I'm making the same money, doing the same thing, driving the same car, living in the same house? Do I honestly believe that if I was living this life that I would be genuinely happy? And so what people do, this is the thing that most people do, and I'm going to tell you, don't do this shit. I'm telling you, the fastest path to fucking poverty is doing this. What most people do is they preserve the money that they have to avoid taking risk. And they, instead, they spend the most valuable currency that they have, which is their life energy. And

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  the worst part about spending your life energy, the worst part about spending your time, is the fact that oftentimes, as you're spending time to try to achieve the goal you're trying to achieve, you're not actually making any progress at all whatsoever. So you're spending the most valuable resource that you have, which is your time, the most valuable currency. Like, we never know when our time comes, we don't know how many years we have, we act like it's infinite, we all know that it's not. Anybody that has kids really feels this because you watch your kids grow up literally in front of your eyes, you know, and you're just like, how did they go from like fucking newborn baby to 12 months old? How did they go from 12 months old to now they're walking and going to kindergarten? Like, when you're watching kids grow up before your eyes, you really understand how little time we actually have as adults, and you're sitting there, spending your most valuable

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  currency, which is time, and you're still not making progress. Dude, that to me is enough to absolutely terrify me into taking the violent actions that are required in order to get myself to the next level, and spending whatever dollars I need to spend on getting myself to progress and an advance in my skills. Here's the thing as well, like, I think that, you know, if I think about all the investments that I've ever made, whether that's like, I've invested in Bitcoin, I've invested in stocks, I've invested in real estate, I've invested in literally everything, like, you know, as you start making money, you start dumping money into things that you think are going to be fucking beneficial and helpful for you. There has not been a single investment that I've ever made that has been more valuable than in myself and my personal brand ever. Because like, I've invested in total over $700,000 in mentors, which sounds like a fucking crazy ass number,

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  but my current mentor right now, Jeremy Haynes, is $20,000 USD a month, and I've already been with him for 19 months. So that one mentor by himself is $380,000 USD, which is fucking converted to Canadian pesos is a lot more than, a lot more than that, I'll tell you that. But the reason that I've done that is because on the back end of that, you know, we are making an extra $500,000 a month on the back end of hiring somebody that cost me 20 grand a month. So that sounds fucking crazy. Why would somebody invest that much money in mentors? That sounds like absolutely crazy.

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  What's going on, fam? It's your boy Brian Mark. If you didn't know, we just launched the $10 million Instagram funnel blueprint, became a three time national bestseller within the first week of us launching. You can get the book, the $10 million Instagram funnel blueprint. That is my literal start to finish complete guide on how to make money with your social media account on amazon.com. So search out the $10 million Instagram funnel blueprint by Brian Mark and get your copy. Guarantee you best purchase you've ever made.

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  But what I'm interested in doing is I'm interested in collapsing time, and I'm interested in saving the most valuable resource that I have, which is my time. I don't want to fucking spend five years figuring out something I could figure out in six months or 12 months. I don't want to spend five years doing that. I want to spend six months doing that. I want to spend three months doing that. That sounds like a more viable option to me. Easy for you to say, Brian, you got money. It's easy for you to say, you got money. First mentor I ever hired, okay, I was, I wanted to get into a different business. I was in a business, I wanted to get into a different business. And at the time, I reached out to a dude that was like absolutely crushing it online, kept seeing his ads, kept seeing his ads, reached out to this dude, popped him a call to one of his sales guys. The guy told me it was $15,000. And I was like, dude, that ain't gonna work. I'm like, I got $7,500

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  in my bank account right now. He's like, okay, well, how about you do $7,500 down now and we can do $7,500 in 30 days. And I sat there and I thought about it. And I was like, well, if I do this and I don't make the $7,500, I'm going to be in a very bad situation. And I was like, fuck it. And then I just went for it. And like, this is when I didn't have money. I didn't have a fucking bunch of, bunch of cash laying around, you know? So I just did it. I did it. And I was like, I'm not only, this is the key, I need you to listen to this. All right, this is the fucking sauce, because most y'all motherfuckers screwing this up. This is the key. Not only am I going to invest all of the money that I have in my bank, I'm also going to invest every ounce of energy that I have in this thing. And being that pot committed, as in literally taking every dollar out of my bank and investing it into myself, forced me to work at a level that I've never worked before. It forced

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  me to get up earlier. It forced me to study longer. It forced me to implement faster because I had no other alternative. If I didn't make this work, I was fucked. And so I went all in. I spent the next 30 days like studying for 12 to 14 hours a day, studying, implementing, studying, implementing, studying, implementing, any coaching call they had, come into the coaching call, come into the coaching call, come into the coaching call. I did everything in my power to get the offer launched off the ground and bam, in the first 30 days, I made $10,000, which was enough to not only pay that $7,500 to that mentor, but also have an extra $2,500 cash for me. And then everything else on the back end of that was just bonus. And from that, we built the current business that I'm operating, which is PT Domination. Ain't that crazy? But it's like, that's not the only instance

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  that I've invested. And I literally took every dollar that I had in my bank, out of my bank and put it all in one thing. I also did that with my fucking house. My house, when me and Kirsten bought this house that I live in, I live in a 6,500 square foot mansion in Cologne, BC. When we bought this house, we, we were like house shopping, blah, blah, blah. And this house that we're currently in right now, was actually a little bit out of our price range. When we went to look at it, it was like 2.3 million dollars. And when you guys invest, when you get a house that's over a million dollars, they make you put 25% down. And so 2.3 million dollars, 25% down, like, we were looking at like over, it was like 650,000 dollars down, like, and then after like fees and stuff like that, we're looking at like 750K. We're like, we don't have that. So we like looked at the house, we're like, ah, it's beautiful, but it's not for us. A few days later, they called us and they were like, hey, just letting you know, the house just dropped on the market from 2.3 million to 1.9.

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  And I was like, let's fucking put an offer in. And when I said, let's put an offer in, I literally, like, when I, after the lawyer fees and everything like that, it ended up coming out to 650 grand. I had 670 in my bank. So I had 670 grand in my bank. And to get into this house, we put down $650,000. And I remember the night before we fucking put down this deposit, I was awake all night and I was like, just laying in bed, fucking tossing and turning, tossing and turning, tossing and turning. Kirsten was like, what's up, what's up with you? And I was like, this is like, this is literally everything we have. And it was like, the reason I was like, if we don't make this work, like, we are actually fucked, you know? Like, it's like, this is not, and I was just freaking out, all the potential things that could go wrong, all the fucking reasons why I shouldn't, all the things that I, oh, I was like, I don't know, I don't know, I don't know, I don't know.

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  Got the house. After we got the house, we hosted the first event we've ever hosted for PT Domination, my company. We sold 40 tickets at $2,000 apiece. We made 80 grand, which was enough to pay for our mortgage for like the majority of the year. And after that decision, it was, we got the house in 2021, and that was July 2021. November 2021 was our first $1 million month. We were doing like 500, 600K a month at that point, which was awesome, super grateful for that. But November 2021 was our first $1 million month. Take everything that you fucking have and dump all of it into your dream. You have to take everything that you fucking have and dump all of it into your dream. Because when you do, okay, there's so many fucking benefits that come with this. And

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  it doesn't matter who you hire to help you with your dream. It doesn't matter. You get so many benefits to going all in. On your dream. Benefit number one, when you actually commit everything that you fucking have to your dream, as in like all the money that you have, or like a majority of the fucking money that you have, when you actually do that, there's like a part of you that just completely unlocks. You're just like, time to take shit to the next fucking level. There's like a part of you that literally just like unlocks. And you're just like, it's fucking game time. And when that part of you unlocks and you're like, that fire is lit, and you're like actually pot committed to your own dream, shit dog, like there's like some fucking magical shit that starts

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  flying your way. So that's number one. Okay. Number two is when you are willing to invest in your own dream. Okay, this is your dream. Nobody else's. When you're willing to invest in your dream, you are also telling yourself that I believe that this is going to happen. And I believe this is going to happen. I believe that I'm going to get to my goals. And so I'm willing to invest whatever I need to invest right now to get there. And when you start to activate that level of self-belief, what ends up happening is the universe starts responding to that level of self-belief, because the universe is like, okay, this woman actually wants this shit. There's like a different energy you start operating with. Okay. When you actually invest everything that you have into your dream. And the third and the final thing, and this is the

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  most important, is you are saving yourself the most fucking valuable resource that you have. And you are collapsing timelines. So if you have a goal of getting to a hundred thousand dollars a month, and right now doing it all yourself and trying to fucking piece together all the pieces from podcast episodes and YouTube episodes and Instagram reels and ChatGPT and Claude is your coach, like if it's going to take you two years to get there, you just collapse that timeline down to six months, because you're like, you just, you learn information from somebody that's already done it. And when you hire somebody that has 15 years of experience, you download that 15 years of experience into your business immediately. And when you download

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  that experience into your business immediately, that saves you all of the mistakes, all the trials, all the errors that they already went through. So all the shit that you're about to try to fucking unlock a level that you've never seen before, it has already been done by somebody. So just get their fucking experience. Just get their download. Just learn from them. And I can say this with such confidence and conviction, because I do this. This is like a, this is a practice that I embody. I lead by example. I put my money where my mouth is. If I have a dream, if I have a goal, if I have a place that I'd like to reach, I go all in, all in with my time, all in with my money, all in with my energy, everything that I fucking have. No risk, no reward. That's it. If you sit on the sidelines your entire life and hope for your dreams to become a reality, and you're trying to piece of the puzzle together, you're not actually in the

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  fucking game. Okay. So take your money out of the fucking Bitcoin, take your money out of the stocks, take your money out of real estate, whatever the fuck it's in, and put it in yourself. Because even if real estate was able to give you a 10% return year over year, right? You invest 10 grand and you get fucking an extra thousand a year. You can invest $10,000 into yourself right now. And by the end of this year, your business could be making a hundred thousand dollars a year. It's a 10x return. And that's like, that's if you're not very good. If you're very good, you could take $10,000 and turn that into, you know, $250,000 within the next two years. Why the fuck would we not do that? Like, why, why would we not develop the skills to be able to consistently make money rather than pouring our money into something that we hope is going to have some sort of return? I am all in with all of my money to all of myself. Period.

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  And yeah, I sure have like tiny little investments here and there, but like, the majority of my money goes into personal development mentors and into myself. And that is why I continue to grow. No risk, no reward. Get off the sidelines, get in the game. Put your money where your mouth is. Take everything that you have and invest it in yourself. Tell the universe, tell God, tell the higher power that you believe in your dreams enough to go all in. Peace. Love and protein. If you guys are getting value from these episodes, make sure you screenshot any episode, share it to your Instagram stories, tag me at the real Brian Mark. Let me know that you're tuning in and make sure you subscribe to the podcast. Peace, love and protein. See you guys in the next one. Talk to you soon. Deuces. Thank you so much for tuning into today's episode. Hopefully you got some value. If you did, and you want to learn more about how me and my team can help you scale your online fitness business to $10,000 a month, DM me 10K on Instagram, at the real Brian Mark for more

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  information and I'll reach out to you to see if I can help you grow an online coaching business.