#1396- How To Get Disgustingly Good At ANYTHING In Business

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  What's going on squad? Welcome to another episode of the change lives make money podcast for business owners that want to grow and sell social media. My name is Brian Mark. I'm your host and in today's episode, we're going to be talking about how to get very good at anything in business. This is in fact, how to get very good at anything in life, you know, but since this is a business focused podcast, we'll keep this on business. Now, before I get into the episode, I just want to remind you guys that we are giving away a thousand dollars cash on the podcast. Once a month to any one of my listeners, all you have to do is screenshot any podcast episode that you are listening to, tag me on your Instagram stories at the real Brian Mark. Let me know that you are tuning in just by doing that you are entered to win a thousand dollars in cash. If you're not subscribed to the podcast yet, do me a favor. Do that right now. You can subscribe on Apple, Spotify, iTunes, all the places. We're doing five episodes a week,

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  every single week. Now, everybody here wants to make more money, right? But a lot of business owners, when they're approaching getting good at a skill set, don't approach it in the right way. And when you are trying to get better at something and you don't have a strategic approach for improvement, then essentially what you end up doing is you end up stuck in this plateau of you never actually advance. You only make nominal progress only to regress. How many of you feel like that? It's like you've been posting content for a year, two years, three years, but you haven't actually made progress. Your Instagram account isn't growing the way that you want it to. And you kind of feel like your level of skill right now is the same that it was two or

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  three years ago. Let me know if that resonates. In order to get very good at something, you need to have a systematic and strategic approach. Okay. So in today's podcast, I'm going to talk about that systematic and strategic approach. And I'm going to give you the framework to get good at anything in your business. Okay. I'm going to give you the fundamental philosophy behind getting good. And I'm also going to tell you why most people never actually focus on getting really fucking good at something. And finally, at the end of the podcast, I hope that I can just inspire you focus on one fucking thing. So in order to illustrate this point, I want to talk about if you were to learn how to play music, right? So let's say you were learning how to play the piano for the first time. If you were learning how to play the piano for the first time, right? And you've never played the piano in your entire life and you

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  have no indication of music in any way, shape or form, you wouldn't just go up to the piano and try to compose your own music. You wouldn't just go up to the piano and try to write your own music. In order to play the piano effectively, you would have to find a very simple, repeatable pattern that you could learn that's already been created in music, right? And all of us can remember, and I'm pretty sure I'm not the only one that had this. You guys remember fucking the recorders that they gave us in grade three? Does everybody remember those recorders where you like blew through it? Hot cross buns. Do, do, do, do, do, do, do, do, do, do, do, do. Am I the only one that got taught a recorder? Is that just, is that just a me thing? Long story short, you get the recorder and they teach you this like simple, repeatable tune. And through learning

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  this simple, repeatable tune, eventually you end up picking up the pattern of music, right? And then as you pick up the pattern of music, you learn more and more songs. And as you learn more and more songs, you become able to create better and better songs. And at first, all you are doing is what is called modeling. You are modeling successful behaviors and successful patterns of people that have already done this before. That is how our brain is wired. Okay? This is how babies learn how to walk. This is how your child, who is an English speaking child, learned English instead of Mandarin. They watched you. They watched your patterns and they mirrored your patterns. And as they mirrored your patterns, not only the language that you

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  speak, but how you treat other people, how you show up for other people, how you show up for them, the love that you give to them is the love that they give to the world, the insecurity you feel around them is the insecurity they feel in themselves. They mirror your patterns. As adults, we have that same mirroring ability. When we can sit down and we can focus on somebody that has a successful way of doing something, and we study that successful way of doing something, and we mirror their patterns, over time, we end up getting better at that thing. We have to start finding people that are doing what we want to do at a higher level than we are currently doing it. And then we have to mirror those patterns. Now, here's the thing, okay? You can't get good

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  at everything all at once. Okay? That's like just not a thing. Okay? Because for the amount of time, energy and effort it actually takes to acquire a skill set is it is a feat in itself. And a lot of business owners fail because they're trying to solve all of the problems in their business all at the exact same time. That is not how I approach business. The way that I approach business is I focus the majority of my energy on the one thing that I really need to improve. Okay? And so I like, in order to do this, what we need to do is we need to sit down, look at our businesses numbers, identify what the main problem is in our business, and then focus the majority of our energy on solving that specific problem. And so as an example,

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  it's like, you know, there's really, there's content, there's lead generation, there's sales, there's fulfillment and delivery, there's operations, right? And so content brings in leads. And so if you're here and you're saying, I don't have enough leads, then your main constraint is content. Lead gen books, sales calls. If you have enough leads, but you're not booking enough sales calls, your main constraint is booking sales calls. If you get a lot of sales calls, but you're not closing, your main constraint is sales. If you close a lot of deals, but a lot of people are asking for refunds, or they're quitting your program early, your main constraint is fulfillment. If you have no idea what your business's numbers are, and you're making money,

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  but you feel like it's fucking disappearing every month, your main constraint is operations and numbers. And so here is why most business owners never actually get good at anything, because there's a bunch of problems in your business that you want to fix, right? And you, as the business owner are like, I'm a firefighter, I'm going to fix all these bitches at once, right? So you just go with your fucking hose and every day you're just putting out fires, putting out fires, putting out fires over here. And because you're constantly fighting fires in your business and you're constantly like moving from thing to thing to thing, trying to solve this problem a little bit over here, and then a little bit of this problem over here, and a little bit of this problem over here, you never actually focus a majority of your energy on solving the number one problem that your business has. And I'll tell you why entrepreneurs do this,

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  okay? The reason that entrepreneurs never actually focus on the one problem that will actually move the needle the most in their business, like as an example, okay, let's just fucking, let's talk about this for a second. Let's say you're kind of struggling with sales, you're kind of struggling with Legion, you're kind of struggling with content, and you're kind of struggling with fulfillment. So you're like, fuck, I don't know what to focus on. But it's like, you're only booking two sales calls a week, because you're only getting 10 leads a week, because your content's not hitting. So like, let's just paint the picture. Let's say you solved the lead gen problem, quote unquote, and you got better at booking calls from those 10 leads. You might book three calls instead of two calls if you focused on that for the next 90 days. But if you focused on content for the next 90 days, and instead of getting 10 leads a week,

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  you started getting 500 leads a week, even if you had a slight deficit in Legion and a slight deficit in sales, getting 500 leads a week would fucking 10x, 15x your business, rather than focusing your energy on lead generation, which might book you an extra call in the next 90 days if you got better at Legion. Does that make sense? And so that's why you need to understand what the number one constraint in your business is, and you need to focus the majority of your energy on that problem. Just like, I'll give you another example, okay? Another example is like, let's say you're getting 500 leads a week, and you're booking 15 calls a week, but you're only closing one deal. What a lot of business owners will do is they're like, oh, I just need to keep booking

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  calls. It's like, no, you're already booking a fuckload of calls. So let's say you doubled your call volume to 30, and now you're booking 30 calls, but you're still closing one deal in every 15. That means you sign an extra one client. But on the flip side, if out of those 15 calls, you're able to get your sales really good, and now you start closing seven out of 15 calls, that has a 7x potential in your business. And so that's what identifying the number one constraint in your business is, is you need to figure out which activity, like which one of these fucking problems, if solved, has the highest potential upside for my business. So once you identify your number one constraint, that becomes the thing that we focus the majority of our energy

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  on. Okay. So let's just say, for argument's sake, it's content. Okay. We're like, okay, I understand what you're saying. My number one constraint is content for sure. I know it's a problem.

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  What's going on fam? It's your boy Brian Mark. If you didn't know, we just launched the $10 million Instagram funnel blueprint, became a three time national best seller within the first week of us launching. You can get the book, the $10 million Instagram funnel blueprint. That is my literal start to finish complete guide on how to make money with your social media account on amazon.com. So search out the $10 million Instagram funnel blueprint by Brian Mark and get your copy. Guarantee you best purchase you've ever made.

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  Here's why most business owners never actually sit down and fucking focus on that for an extended period of time. I'm going to give you a few reasons. Okay? So the first one is that you identify that your content's the number one problem. And so what you try to do to solve it is you take a shotgun spaghetti approach. So you'll like, watch a few of my Instagram reels, you'll listen to a few of my podcasts, you will study a couple of other viral creators that you really like, and you will take their viral ideas and you'll try to recreate them with your own spin. And you're trying to like, basically piece together the puzzle from a bunch of different fucking aspects. The problem with doing that is that you're not taking a systematic approach to improving the problem. And so what ends up happening is you might, when you're taking

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  fucking shotgun spaghetti approach, bam, I'm just going to try all this different shit. Something might actually hit, but even when something hits, you have no fucking idea why it hit because there was no intention behind it, because you were just copying somebody else. And you don't actually learn and you don't actually get better at the skill. Because like, yes, you're mirroring, but you're not mirroring the entire philosophy. You're just mirroring one fucking action. And that would be just as effective as me having a baby and trying to teach it how to speak English, but then the next day handing it, handing my baby to a different parent and the different parent is speaking German and the other parent is speaking Mandarin and my baby's trying to learn and they learn a few words from me, but they learn a few words from my German step parent and a few words from the Mandarin step parent. And then the baby is like, what the fuck does

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  a baby speak? I don't know. They speak mumbo jumbo, a combination of German, Mandarin and English, you know? So it's like, you don't actually find a full ass pattern that you can mirror. You're just mirroring patterns from all these different people. And because you're trying to piece together the puzzle from all these different people, you don't actually make nominal progress. You don't actually understand why your content is performing better and why your content is doing better. And oftentimes your content doesn't perform better and then you end up stuck in the exact same place. That's problem number one. And when that happens, it's extremely discouraging. Okay? Which leads to problem number two. When you're not making progress in the one area that you know is a big problem in your business, you will distract yourself and sidetrack yourself

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  with other side projects. Because it sucks ass to work super hard at one thing for an extended period of time and feel like you're making nominal progress. Like feel like you're making like micro improvements. It's like not a fun experience, AKA there's not this gigantic dopamine rush that you get from like actually doing the thing. And oftentimes, when you are trying to improve in a skillset, it's like, sometimes it gets worse before it gets better. So now you start putting in all this time, energy and effort into improving this one thing and you actually feel like you're getting worse, not better. And that feeling sucks. So instead of sitting in that feeling and saying like, listen, I don't care if it takes a month, two months, three months, six months, a year, five years,

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  I will fucking figure out content. Like unless you like sit there and you make that decision, you're just going to get constantly sidetracked and you're not actually going to make like measurable and consistent progress. So business owners will get discouraged because they're not advancing as fast as they think they should be advancing in the skill. And as a result of doing that, they will sidetrack themselves and distract themselves and do other things that will give them an immediate dopamine rush. Things that they are already good at. But doing things that you are already good at is not necessarily the fucking pathway to your success. Because you can be the best salesman in the fucking world. I'm sorry, if your content sucks and you're not bringing in leads, it doesn't matter. Congratulations. You can close one out of every one call that you get a week. You know, it's like, it's

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  a substantially different game when you can start getting 10 to 15 to 20 sales calls a week because your content is consistently pulling in clients. And the only way to get good at that is to actually focus on that one fucking thing until you have a breakthrough. And it's like, not until you get bored or until you get discouraged. It's like until you have a breakthrough. So that's the second piece of this. It's like, business owners will struggle to stay focused on one thing because they're like, they get discouraged that it's not happening fast enough. The third thing, okay? When you're finding a pattern to mirror, because that's how you get good at anything, is you need to find a pattern that you can mirror. When you're finding a pattern that you can mirror, you

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  need to mirror the same pattern from the same person for an extended period of time. I'm going to give you an example. Okay? So right now, my wife is training for, it's like Dancing with the Stars. It's called Swinging with the Stars. She's learning how to dance and she's doing this like charity ballroom dance for like Dancing with the Stars, Raising $35,000, etc. And she's learning how to dance for the first time. Now, imagine how effective it would be. My wife has one dance partner. His name's Warren. Okay? Imagine how effective it would be if my wife was trying to learn dance from multiple different partners. And so, one week she works with Warren and then the next week she's working with John and the next week she's working with Sam and then the next week she's working with Sarah and the next week she's working with, etc., etc., etc. And they all have slightly different systems. They're not aligned in the way that they

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  teach and they're not aligned in the philosophy that she's learning. And so she's trying to piece together the puzzle, but as a result of getting different instruction from different people, it's kind of like she's like stuck in one place. Because she's not learning the same fundamental philosophy. It's, it would be the same as having a baby and giving it to my German step parents one day and my Mandarin speaking step parents the other day and then giving it to a, a family that's British by nature and then trying to teach the baby my core values, but also the baby's learning core values from all these different parental figures. So when you are mirroring patterns so that you can get good at anything, because if I wanted to get good at playing the piano, first I will learn how to play basic songs, then I learn how to play better songs. And as I learn how to consistently

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  play songs over and over and over again, at, at some point I become so good that I could write my own music. When you're learning how to create content, find one source and learn from that one source for an extended period of time. Find one source. Find one person that you can actually resonate with, that you like, like, and mirror that pattern for an extended period of time. Because when you can mirror that pattern for an extended period of time, you will get good at that one thing. You will advance significantly faster versus the idea that you're going to take a little bit from this person, a little bit from this person, a little bit from this person, a little bit from this person, a little bit from this person. This is how I've operated. So this is how I've

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  become an excellent creator. Is what I've done is I've found creators that I really resonate with and I mirror their patterns for an extended period of time. I've done this since I was at fucking 10,000 followers. You know, first I hired a content mentor and I worked with him for, you know, eight months mirroring his patterns. I felt like I learned all I could learn from this content mentor. So then I found my next content mentor and I mirrored his patterns for an extended period of time. And then I feel like I felt like all I could learn from that mentor. So then I found my next content mentor and I mirrored those patterns for an extended period of time. And then I felt like all I could learn. So I found my next content mentor and I mirrored those patterns for an extended period of time. And like, over time, because I mirrored so many people's different patterns for an extended period of time, well, now it's like, I'm able to

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  create my own patterns. Like I'm able to see my own patterns. Because I learned from one person for an extended period of time until I actually advanced to the point where like, I got good. So you need to find one person that you can mirror and then mirror that person for an extended period of time. The last thing that I'm just going to say, okay? And this is the most important thing in this whole fucking episode. Okay? So buckle up, sit down, take out your fucking notepad because this is the thing. Okay? First, you identify your number one constraint. That's like the most important thing. Second, you make the decision that you're not going to get distracted and you're going to focus on this one thing for an extended period of time. Third, you find one person that you can learn their entire philosophy and mirror their entire patterns until you get

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  really fucking good at that one thing. The last and most important thing, after those three things, like you need to do all those three things, then this, okay? You need, you need, you need to practice every day. Anytime I'm trying to advance in a skillset, I don't practice once a week. I practice every day. I'm going to give you guys how I implement this in my life. Okay? So obviously you guys know I post content six days a day, seven days a week, blah, blah, blah. Not going to talk about that. I also have a mindset that most people are like, dude, I like, I would love to have your mindset. Dude, I fucking meditate and I work on my mindset for 30 minutes a day, every day, seven days of the week. When I did, I've done eight fitness competitions at this point. The last four fitness competitions that I've done, I've always had the best stage presentation

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  and I've always been the best men's physique poser on stage. Okay? Every time I do a fitness competition, I pose for 10 minutes a day. Most people pose once a week for an hour. I pose for 10 minutes a day, every day, seven days of the week. Because I'm doing daily improvements on my thing, I'm able to advance faster than the person that does it once a week for an hour. Because the person that does it once a week for an hour is waiting week to week to make improvements. I make small nominal improvements every single day. So once you find that person that you want to mirror, you need to dedicate every single

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  day to practice, every day to study, every day to learning on that one thing. And I literally fucking promise you, for the one person that is listening to this, that is going to do this, if you do this, okay? If you identify what your number one constraint is, you make the decision that you're not going to get distracted and you're going to focus on this problem until it is fully resolved. You find one person that you can mirror their patterns because they've already demonstrated success in this specific area and you practice every single day on that one thing for 365 days. I fucking promise you, the one person that's listening to this, that is actually going to do this, you're

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  going to get remarkable, absolutely remarkable at that one thing that is currently your constraint. And then that one thing that used to be your constraint will become your superpower. And that, my friends, is a wrap. So I hope you guys have the best day of your entire life. Thank you guys so much for tuning in. If you did get value from this podcast episode and you want to learn about working with me, send me a DM on Instagram that says info or comment below with the word info. And just want to remind you guys, we're giving away a thousand dollars cash. So all you got to do, screenshot any podcast episode, share it to your Instagram stories, tag me at the real Brian Mark, let me know that you're tuning in and I'll see you in the next podcast episode. Peace, love and protein. Deuces. Thank you so much for tuning into today's episode. Hopefully you got some value. If you did and you want to learn more about how me and my team can help you scale your

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  online fitness business to $10,000 a month, DM me 10K on Instagram, at the real Brian Mark for more information and I'll reach out to you to see if I can help you grow an online coaching business.