#1393- "He's So Lucky..."

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  What's going on squad? Welcome to another episode of the chains I was make money podcast for business owners that want to go and sell on social media. My name is Brian Mark and in today's episode, we're going to be talking about something that pissed me the fuck off. Now, before we get into it, just want to let you guys know that we're giving away a thousand dollars cash on the podcast. All you have to do is screenshot any podcast you were listening to, share it to your Instagram stories, tag me at the real Brian Mark, let me know that you are tuning into the pod. Just by doing that, you are entered to win a thousand dollars in cash. So I wanted to talk today about a comment that got made by on a post that I made on my stories. Okay, so recently I did a trip to California and I went down there for a week to take my wife to like these Vanderpump Rules restaurants. It was dope. By the way, the power of social media is super cool. I literally made a post on my Instagram newsfeed calling the cast of Vanderpump Rules and

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  basically saying like, hey, you know, my wife loves you guys. We're going to be at the restaurant Friday night. We would love to like meet any of you that are willing to come down. And Peter Madrigal from Vanderpump Rules ended up coming down. He's like the manager on the show, which was super sick. So went to California. On our way back, we were in the LAX airport. We ended up like having to like rush through security, barely made it to our plane. Once we got to the airplane, we realized we were like five minutes early and I was like, I'm gonna go try to get a Starbucks. So I sat in the Starbucks line for like five minutes, realized it was gonna take 25 minutes and I walked away from the line. I was like, oh, that was a fucking waste of time. And as I was walking back to my gate, guy stops me. Yo, you Brian Mark? I was like, yeah. He's like, no fucking way. He's like, dude, I literally just posted, I like, I saw one of your Instagram reels yesterday.

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  I did exactly what the reel told me to do. And today I signed two clients. He's like two painful clients from a reel I watched of yours yesterday. He's like, that's, I can't believe I'm meeting you. I was like, dude, that's fucking sick. So I recorded a video of this dude, right? I'm in the airport and I'm like, yo, tell him what you just told me. He's like, and he says the exact same thing. And I was like, let's go. I posted my story, posted my story and I get a reply from one of my audience members. And if this was you, then I'm not going to call you out by name, but this needs to be said. And he said, oh, he's so lucky. I've been following your post for the last six months and taking action on everything that you say. And I still haven't signed a client. That guy's so lucky. And I was like, this motherfucker. So I went to his Instagram because if you actually following everything that I'm saying in my posts, I'm like, then your Instagram

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  better be good, right? Like if you're gonna make that claim, your Instagram better be good. Went to this dude's post on his content on his social media, I clicked through his to his page, 353 followers, 100 posts, and his content was absolute dog shit. And I'm just sitting there thinking to myself, I was like, is this people's mindset? Like, is that the mindset? Is like, I'm just gonna put shitty content online and then like, it's not attracting clients? And then I get pissed off that I'm not signing clients for my social media? Like, is that actually the fucking mindset? He's so lucky? No, he's not fucking lucky. He just had a social media presence already and he followed some of the principles that I laid out and he fucking made money. And we need to have a conversation that's gonna hurt your feelings substantially. Okay. Because anytime you say

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  the word somebody else is lucky, you're absolving yourself of 100% of your power, number one. And number two, I'm just gonna say it bluntly, that's a bitch mindset. To look at somebody else and say that they're lucky is 100% a bitch mindset. It's just admitting to it's like saying out loud to yourself that you don't have the kahunas or the resilience to stick it out and find a way to be successful. That's what you're saying out loud to yourself when you say, he's so lucky. She's so lucky. They are so lucky. And here's the thing. All right. I'm just gonna be blunt because when I went to this person's social media, their video quality was really bad, like really bad. Like it looked like they were filming their videos on a blurry iPhone. Like they like, they had like the

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  smear, you know, it's like they were like the smear from your fucking cheek when you put your phone on your face and they recorded and they forgot to wipe the smear off. All their videos look like that. Number one. Number two, they had these like cheesy ass captions with like graphics and stuff that we used to post in like 2023. Number three, there's a bunch of like sloppy put together AI carousels. And I'm just scrolling through this dude's content. I'm like, what do you mean he's so lucky? The fuck are we talking about? Here's the reality of the situation. Okay. There are some people that are naturally fit and then when they start working out, they just get jacked instantly. I'm sure we all know somebody like that. I have a friend like that. The guy's got like the genetics of like, uh, he's got like Viking genetics. He just looks at a dumbbell and bam, gets bigger. It's fucking weird. I remember I used to hang out with this dude. His name's

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  Brendan. He's an absolute stud. I used to hang out with this dude and I'd be like so on my fucking macros, like to the point where I'm like tracking everything. This dude's like sitting next to me smashing fucking large pizzas. But it's like, okay, I could look at that and I could be like, whoa, fuck, he's so lucky, bro. I wish I could look like that, you know? Or I could just be like, all right. So like, I wasn't genetically gifted by the gods. So I can't look at dumbbells and get bigger. And so in order for me to have the physique that I want, I just need to work harder. Like, yeah, is it not fair that he just gets to smash pizzas and looks fucking better than I do? Sure. But is sitting there complaining about it gonna make my situation any better? No. So shut the fuck up and just do what you gotta do in order to look the way you want to look. And that's the

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  same thing with business. Too many of you guys are looking at people that are successful and deeming them as lucky and absolving yourself of your power without looking in the mirror and realizing that the only reason that you're not successful yet is because you don't know what the fuck you're doing. And if you do know what you're doing, then you haven't put in work for an extended period of time. Here's the thing, like, if you're taking actions for one month, two months, three months, five months, six months, a year, and your situation hasn't gotten any better, that means that you suck at the thing that you're trying to do. And that's not a bad thing. Like sucking at something isn't a bad thing when you're honest with yourself and you're like, I suck at content. I'm not very good. And so what does that mean? Well, means one of three things. One, I can continue to go down the path with it. I'm going and continue to get no results and look at

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  everybody else and say that they're lucky. Two, I can give up and just say to myself, I'll never be successful because I don't have the skillset mindset, talent, ability that's some other lucky fucking people have. Or three, admit that I suck and say to myself, all right, this is actually not something that I'm very good at. And I'm going to spend all of my time, all of my energy, all of my resources, every dollar that I have in my bank account on mastering the skill so that I can break through to the next level because I'm tired of my content sucking balls. That's option three. And successful people always choose option three. So is it true that there are some creators that are posting content online that are naturally better than you? Yep. So what? You're just gonna quit? You're just gonna give up? Because somebody else is naturally better than you? Bro, hard work

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  beats talent every single day when talent doesn't work hard.

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  What's going on family? It's your boy Brian Mark. If you didn't know, we just launched the $10 Instagram funnel blueprint and became a three time national best seller within the first week of us launching. You can get the book, the $10 Instagram funnel blueprint. That is my literal start to finish complete guide on how to make money with your social media account on amazon.com. So search out the $10 Instagram funnel blueprint by Brian Mark and get your copy. Guarantee you best purchase you've ever made.

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  And I can tell you from experience that most talented people don't work hard. They don't. And the way that I got successful is like, dude, I'm just a dog. Like I just post a fucking lot. It's not like every single one of my videos goes viral. You know, I've got 750,000 plus followers. I have some videos on my page that have 10 to 20,000 views. I don't care because I'm just playing the volume game and I post so much content, so consistently over an extended period of time that eventually one's a banger. And was I good at content? No, I sucked. I sucked at content, but I've been doing content now for the last 11 years. So over the course of 11 years, it's unreasonable to say that I'm not gonna get a little bit better. You're not successful yet

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  because you've been putting in work for three fucking months. And you're like, bro, why haven't I popped off yet? Bro, I, bro, I, I did, I'm doing your content course. Why haven't I gone viral yet? Bro, I, bro, I, I've been following you for two months and I did some of the stuff in your Instagram reels. Why haven't I made money yet? Because you suck. That's not a bad thing. It's not a bad thing to admit to yourself that you suck at something. Because when you admit that and you say that to yourself, then you will actually do the work that is required in order to get yourself to the next level in the thing that you're trying to do. Here's my thing. Okay. I believe in daily disciplines. That's my like philosophy on life is like, I believe in breaking

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  this down into a daily discipline. And so if you're posting content every single day and that content is not performing and your business isn't growing the way that you want it to, then you need to practice a daily discipline. And a daily discipline for you to get better at content would be joining a fucking mentorship program and studying the content modules for 30 to 45 minutes a day. That's a daily discipline. And then implementing the feedback from those modules in your content that day. That's a daily discipline. And if you did that literally every single day for 365 days straight, it would be impossible that you would still suck at the end of that. But most people, what they do is they'll watch a 30 second reel on my Instagram or they'll listen to a podcast that I post for free. And they're like, okay, I'm just gonna do that. And

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  they just do that. And then it doesn't work. And then they don't watch my content for like another week. And then they come back and they see another one of my clients that hit a hundred thousand dollars a month. And like, oh, maybe I should do another one of this dude's pieces of content. And then they just cycle, cycle, cycle. There's no consistency. There's no daily discipline. There's no building time over time over time over time again. And they just end up at the exact same fucking place in six months. And then they're like, oh, everybody else is lucky. No, you just suck. That's it. And it's like, when I actually admit that I suck at something is when I'm, when I make the commitment to get good. I'm like, okay, I'm not very good at this thing. So I'm gonna get better. My YouTube is a perfect example of this. Right now, I'm like, I realize I've been posting on YouTube now for like four years, right, like 29,000 subs, which is cool. But I have friends

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  that have started their channels three months ago and they popped off and they're like 20,000 subs. So I finally, I was like, maybe I'm not as good at this YouTube thinking as I thought I was. I was like, maybe I suck. So I went out and I found somebody who was good. I paid him a lot of money. And now like my last YouTube video, I was like 4,000 views, more views than most of my videos that I posted in the last year and a half. I was like, oh, I did suck at YouTube. So like now I'll get better. You have to admit that you suck. It's not that somebody else is lucky. It's like they have a better strategy than you. That's it. And if like, here's the thing, okay? I think that, and this is the hard part about becoming successful, and this is the hard truth. Okay. Just because you work hard doesn't mean you'll be successful. And that's like an ass backward statement. Cause how many people do you know that work hard, but they're broke? My family was like that. My uncle was a security guard his entire life.

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  And he worked eight to 10 hours a day. He'd work graveyard shifts. We still lived in the trailer park. Why? Because hard work by itself doesn't equal success. Cause if you're working hard at the wrong strategy, you're working hard at the wrong thing. You're just doing more of the wrong stuff faster. And business owners do this all the time with their content. They're like, bro, I have been working hard. I'm posting like twice a day. Okay. But if your content's not getting better over time, if it's not improving, if you're not making small tweaks and adjustments, if you're not getting 1% better every single day, then you're just posting more bad content. So like, working hard by itself is not enough. It's a foundation. Like it is an absolute fucking non-negotiable. Like you need to have the mindset that you're prepared to do whatever it takes to become successful. Don't get me wrong. Like just with the mindset of you're willing to work hard, does not guarantee your success. And this is where people get fucking tripped up, you know?

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  Because they'll like, they'll say to themselves, well, I'm doing all this work. I'm like putting in all this effort. I'm trying so hard and I'm still not where I want to be. Like, why the fuck have I not arrived yet? This is where people get tripped up. And this is where the greats break through to the next level, while the weak people stay in the exact same place. So if you want to be weak, then quit and complain. If you want to be great, then listen up. This, the moment where you're like, I'm working so hard, things aren't working. I have no idea why. And you want to quit. That is the very moment that when you are able to outlast that and continue on and find a new strategy and pivot the way that you do things, that is the moment that you break through. That is the moment. But most people get to the moment where they point to other people.

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  They say that they're lucky. They say that, oh my God, it's not fair that he got this and I didn't get this and I've been trying so hard. That's the moment that most people bend the knee. They quit and they're like, ah, this shit isn't for me. And they just give up. And like, I want to speak bluntly because frankly, if you're listening to this and you're a quitter, you should just quit right now. Like just quit. Don't pretend that you want to be successful. Your life will get significantly easier if you just quit, you just give up and you just go back to your normal fucking life. Because here's the reality of the situation. It's hard either way. It's hard to work nine to five for somebody else and get paid a paycheck for the rest of your life. And the entire, your entirety of your existence, you will never outearn what somebody else deems you are worth. That's difficult. It's difficult because number one, you're capped in the amount of money that you'll ever make, ever.

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  And number two, you'll never actually fully know what your potential looked like because you quit. You'll always be stuck with a certain amount of money. So that's why that's hard. So if you want to choose that path, like choose that path. And most people choose that path because it comes with the safety and the security of a guaranteed paycheck. Rather die. No thanks. Not for me. It might be for you. It's not for me. I ain't that guy. And if you're comfortable quitting and going back to work for somebody else and having somebody else tell you when you can go take a piss, when you can take a lunch break. Cool. Again, not for me. But it's also hard being an entrepreneur. That's also hard. And you think that you're just gonna post for a fucking month and download a mentor's strategy. And within 30 days, go from 300 followers to fucking 100,000.

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  Your business is popping off. You got clients coming out the wazoo. You think that's gonna happen. It's not. It's gonna take way longer than you think it's gonna take. It's gonna require more work than you're willing to put in. It's gonna require more sacrifice than most people are willing to give. That is why success is reserved for the select few. That is why not everybody makes it because it's hard. I've like, I realized a long time ago that it was gonna be hard either way. It's hard to wake up at four o'clock in the morning and go to the gym. But it's also hard to wake up at six o'clock in the morning, not have time for the gym and then skip it because I'm busy. And then feel like a fat ass. So I choose the hard at 4:00 AM. It's hard to post six times a day, seven days a week on social media. But it's also hard to look at my business and realize that it's not growing.

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  So I choose the hard of posting on social media six times a day, every day, seven days of the week. That's the hard I choose. Nobody's lucky. Sure, there are some people that are naturally better at content. They just pick up a camera and they fucking know what to say. Yes, that's true. But that doesn't mean that you can't be successful. That doesn't mean that you can't make it. That might mean that you need to work harder. That might mean that you need to put in more effort. That might mean that you need to sacrifice more. But it doesn't mean that you are not going to make it. And if you keep looking at other people and saying, oh, that person's lucky. That person had it better than me. You know, that person got success faster than me. I joined the program at the same time as that person and they popped off and I didn't. Maybe I'm doing something wrong. Maybe you are. Maybe it's a skill gap. Maybe you're doing more of the wrong things faster. Maybe you're not asking for feedback enough.

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  Maybe you're not studying enough. Maybe you're not mastering your craft. Maybe you're doing the same thing over and over again and expecting different results. He's so lucky, absolves you of all of the power that you have to radically transform your life. So never say the words that somebody else is lucky out of your mouth ever again. Because that is not true. It is a false reality that you keep yourself in to prevent yourself from looking in the mirror and realizing that the only reason that you are not successful is because you suck. And sucking is not a bad thing, by the way. I've admitted that I've sucked multiple times in multiple areas of my life and I continue to do that even at the level that I'm at right now. And that is why I continue to grow. Because I realize my deficiencies. I realize the areas that I need to put in work. And I just do the fucking work that is required to get me to the next level. Period.

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  Now, this was helpful and you want to learn how to not suck at content, lead gen, sales. Send me a DM that says info or comment right now with the word info and let's have a conversation about your business. If you're actually prepared to work hard and do what's necessary to get yourself to the next level. Peace, love and protein. Have the best day of your entire life. We'll talk to you guys soon. Deuces.

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  Thank you so much for tuning into today's episode. Hopefully you got some value. If you did, and you want to learn more about how me and my team can help you scale your online fitness business to $10,000 a month. DM me 10K on Instagram, at the real Brian Mark for more information. And I'll reach out to you to see if I can help you grow in on my coaching business.