#1376- I'm Gonna Say Something Controversial And I Don't Care...

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• 0:00Speaker 00

  What's going on squad? Welcome to another episode of the change lives, make money podcast for business owners that are looking to grow and sell on social media. I'm your host, Brian Mark. And in today's episode, we are talking about something a little bit controversial. All right. I actually don't even know how to start this podcast.

• 0:13Speaker 00

  I'm just going to start with this. Everybody wants to get rich, you know, everybody wants to be successful. Every entrepreneur that gets into the space would absolutely love to have a business that does a hundred thousand dollars a month, a million dollars a month. Like, everybody would fucking just love that, you know? And when I say that we do a million dollars a month to people that are in my audience, there is, you know, two sides of the coin. Side one of the coin is like, no, you fucking don't. You scam artist piece of shit. And then side two of the coin is like, oh, that's inspirational. I'd love to do that. And for the people that are like, no, you don't, you piece of shit. Well, you suck and I don't care. For the people that are inspirational, I want to speak to you because if you get into business, ultimately, the goal of business is to make more money. That's the goal. Ultimately, the goal of business is to make more money. And it doesn't matter whether or not you look at it like that, whether or not you look at it as impact or money.

• 0:56Speaker 00

  At the end of the day, regardless of how you get there, whether you're getting there by trying to change as many people's lives as possible, or you're getting there because you're financially motivated. Ultimately, the goal of getting into business is to make more money. And if you don't make more money, your business doesn't exist. Period. It's like if you, if I opened up nail salon and I was like, I love nails. I love nails so much. I just want to help people with their nails. And I didn't make any money. Well, the nail salon would not exist in a year. So it's like, you can love what you do, but ultimately, at the end of the day, if you don't make more money doing what you do, you will not be in business. Nobody starts a business and says, oh, like, I'm just going to start my business and not make money. That's just not the thing. So ultimately, the reason that we are all in business is to make more money. Now, there's different levels to making more money. Okay. There's like, I want to make a little bit of money and there's, I want to make a lot of money.

• 1:40Speaker 00

  And there's, I want to make a fucking shitload of money. And then there's like, I want to be so wealthy, I never have to worry about money. So there's different levels to wanting to be wealthy and wanting to make more money as a business owner. And so what I'm going to do is I'm going to speak to the different levels of, I want to make money as a business owner. And I'm going to talk about my own personal experience. So if you want to get into business and you want to make a little bit of money, it's actually fairly easy, you know? It's fairly easy to make a little bit of money in business. If you're posting on social media, if you know how to generate leads, if you know how to book sales calls, if you know what to say on those sales calls, it's pretty fucking easy to make money. You can follow a posting schedule, you can follow a DM script, you can search up viral videos, you can recreate those viral videos, you can add your own unique takes, and you will make a little bit of money. I feel like at this point, if you post a video on social media that can get a thousand views and you do that every day, times 30 days,

• 2:21Speaker 00

  and you know what to say to people in the DMs, you know what the DM script is, you know how to get them on a sales calls and you know how to get hurt. It's pretty easy to make a little bit of money. Okay? That's not what we're talking about here. What we're talking about is how do we make a fucking shit pile of money? How do we make a ton of money? What do we need to do to take ourselves to the next level in life? Well, I want to share a couple of stories with you guys about where I've like, like, because right now we're doing 1.5 million dollars a month. We're on pace to have a record-breaking month this month. And I want to talk about every single time I've gone to a new level and what it has required. So when I first started out like transitioning into business coaching, I was an online fitness coach. I wanted to get into business coaching. I had a full-time fitness coaching business that was requiring all of my attention and energy. I had about 250 active clients in my fitness business.

• 3:04Speaker 00

  I had seven trainers that were working for me and I wanted to start this new venture. I wanted to start PT Domination. But at the time, number one, I didn't have the fucking like knowledge of how to package my IP and sell it. And number two is like, even though I knew how to start the business, I didn't know how to market the business that I was trying to sell. If that makes sense, I was just an online trainer. People were asking me how I was online training and I'm like, hmm, there's a business here. So I was already working and I already had like a life that was kind of set in the way that I operated on a daily basis. Because I was like, I would do check-ins on a certain day, I would reply to clients on a certain day, I do meal plans on a certain day, I train my trainers on a certain day. I already had a set schedule for my life, right? And then I wanted to add something new so that I could get to the next level. And this new thing was becoming a business coach for online trainers.

• 3:47Speaker 00

  But it's not like I could stop doing the shit that was, I was already doing that was making me successful and paying my bills. I couldn't just stop doing what I was doing. I had to add to what I was doing, which means I had to work more. So I was already working 40 to 50 hours a week on my business that was paying me money. And I wanted to take myself to the next level. And so I had to add more. And this, if we even backtrack this further, was the exact same thing I had to do when I started my online fitness coaching business. When I started my fitness business, I was working at my nine to five and I would work on my online coaching business on the side, which meant that I would work for like eight to nine hours a day as a restaurant manager slash bartender. Then I'd get off and I would work on my online business for four to six hours a day.

• 4:30Speaker 00

  So in total, I was working 10 to 11 to 14 hours a day. Now, fast forward to this moment right now, right? PT Domination is the best it's ever been. We just hosted a virtual event. We had 500 people live on the Zoom call. We had 2,000 people register for the event. And of course, when 2,000 people register for the event, I'm like, oh, but I knew there was, I told my team, I was like, we have 2,000 people register. I was like, if we get 300 people on the Zoom call, I'll be fucking excited. If we get 400 people, I'll be pumped. If we get over 500 people, I'll be fucking amped. All right. When I was doing my speech, we had 530 people on the Zoom, which was crazy. And by the way, if you're in PT Domination, we have a super exciting announcement coming out soon regarding PT Domination. So it's fucking going to get, it's going to get even sicker than it is right now. Anyways, PT Domination is fucking crushing. It's the best it's ever been.

• 5:13Speaker 00

  And Cole and I decided we were going to launch this like new thing, cash flow content. And we were going to teach business owners how to grow and sell on social media. The thing is, I already have a life that is set. As in, there's a certain day I do coaching calls, there's a certain time that I reply to my clients, there's a certain calendar that I have for my coaching calls. I also just hosted a virtual event. I got another virtual event this week. All of this to be said, I already have a full life. I'm already doing shit. And so I'm adding something else to my plate and I'm only adding it to my plate for the purpose of getting it off the ground. Because once I get it off the ground, cash flow content easily fits into everything else that I'm doing. Because I'm already talking on my social media about how to get more leads, post more content, go viral, sign clients from your content. I'm already talking about all that stuff. So it's like, it's not like I'm changing the content in any way, shape or form. If anything, I'm just going to do more.

• 5:55Speaker 00

  But anyways, because I have to build something new on top of what I'm already doing, the only way to do it is to work more hours.

• 6:03Speaker 00

  What's going on fam? It's your boy Brian Mark. If you didn't know, we just launched the $10 million Instagram funnel blueprint. We came a three-time national bestseller within the first week of us launching. You can get the book, The $10 Million Instagram Funnel Blueprint. That is my literal start to finish complete guide on how to make money with your social media account on amazon.com. So search up the $10 million Instagram funnel blueprint by Brian Mark and get your copy. Guarantee you best purchase you've ever made.

• 6:31Speaker 00

  And so for the last two weeks, I would say I've been working 14 hours a day, six days of the week for the last two weeks straight. To the point where in this moment right now, I actually, I don't know if you guys can hear it, I've like lost my voice slightly. I got a little bit of a throat tickle and a nose tickle. And I woke up this morning with a throat tickle and a nose tickle and a throat tickle and a nose tickle. That sounds fucking weird, bro. But despite having a throat tickle and a nose tickle, you know what I did this morning? Is I sat down on my fucking computer and I filmed another eight course videos today for cash flow content. I'm tired as fuck, you know, I'm absolutely exhausted. And I've been working like this for the last, you know, 10 to 14 days, straight, like taking one day after like decompress and then going right back at it on fucking Monday morning.

• 7:14Speaker 00

  The thing that I need to say that is controversial is that if you want to make a fuckload of money, then you need to get used to seasons where you have to put in work like that. And people just hate that. I can just hear the Karens in the comments right now. Well, yeah, but I got, I got kids, you know? I got like stuff that I want to do. I got like, I can't put in that much work because I got shit that I gotta do. Like I got other responsibilities. That's okay. Just be okay with the fact that you're not going to make a fuckload of money. Because there's going to be periods in time where you are required to do more than you are not only expecting to, but also want to. It's like, I don't want to sit and film for fucking 10 hours a day. That's not a strong desire that I have.

• 7:52Speaker 00

  However, I have a vision, a goal, a dream and aspiration of creating this fucking incredible course for these clients to come into and have an amazing experience that has this fucking AI interface where they can ask me questions at any point and get answers that my brain would have given. And in order for me to do that, I need to be able to not only make sure that the trainings are so fucking good that they're like mind blowing, but I also need to make sure that I'm giving the AI enough context, AKA enough information to be able to give great fucking answers to. So I need to sit my ass down on my computer, even though I don't want to, even though I got a tickle in my throat, even though I'm fucking exhausted. And the last thing that I want to do is sit here and film these videos because I have a goal that I want to achieve and I'm willing to do whatever it takes to achieve that goal. On top of that, I got clients that I deeply give a fuck about. I got clients at PT Domination that have already trusted me with their business.

• 8:36Speaker 00

  And so I'm not going to, you know, fail on my responsibilities as a business owner for the people that I've already committed to. So I'm going to show up to my coaching calls with passion, energy, intensity. And there's no fucking way these homies are even going to tell that I got a tickle in my throat, tickle in my throat. It's a fucking weird thing to say. So here's a controversial thing. The, the shit that you want in life, the goals, the dreams, the aspirations that you have, if you want a fucking big life, if you want to have a life that's bigger than most people have, you need to be willing to work harder than most people are willing to work. You need to be the person that is like a psychopath with your mentality. You need to be the person that people look at you and they're like, how the fuck does that guy do so much work? How does that woman work so hard? I don't understand. She's got kids. She's already got a career. She's already fucking busy.

• 9:21Speaker 00

  And yet she still produces at such a high level. How does that guy do that much shit? When you can get yourself to that level, that level of like people looking at you and literally not understanding how the fuck you do so much, that is when you will be successful. It's impossible to fail with that mentality. Because if you have the mentality that you are literally prepared to do whatever it takes to achieve the goal, you will pay whatever price is necessary to achieve the goal. You will make whatever investments you need to make, you will join whatever mentorship programs you need to join. You will fucking work harder than everybody else in the program. You will do whatever is necessary to achieve that goal. When you have that mentality, it is impossible for you to Fail, but people don't want to hear that. Or can you give me a posting schedule where I can just post once a day?

• 10:06Speaker 00

  And go viral and get clients? Can you design me a system where I like, don't have to do a lot of work? And I can just fucking press a button and then AI does it all for me? Is there any possible way for me to be able to like, get rich without having to do as much work as you're doing? Bro, me and you are not the same. If you think like that, if you move like that, if you act like that, you're not going to build a big life. And I'm not going to judge you for that because everybody has their own path. You know, everybody's got to walk their own path. But what I'm saying to you is that you can't sit there and tell me that you've got goals, dreams and desires of having a fucking big life. But then when you're tired, you take time off. That's not how it works, homie. You can't sit there and tell me that you want to hit a hundred thousand dollars a month, that you want to hit a million dollars a month.

• 10:48Speaker 00

  But then as soon as you get a little bit fucking exhausted and you don't complete the fucking task that you said you were going to complete. Because you too tired, you got a tickle in your throat, dog. That's not how it works. How it works is I sit my ass down and I make myself do the shit that I said that I was going to do. I don't stop when I'm tired, I stop when I'm done. And once I'm complete and I get to the end of the road and I realize that I've achieved the thing that I set out to achieve in the first place. That is when I give myself a pat on the back, call myself a bad bitch, give myself a 24 hour break and then I get back to fucking work. That's the game. I just work. I'm not, I'm a kid from a trailer park. 11 years ago, sleeping on my grandma's trailer, on her couch, in her trailer, addicted to substances. 11 years ago, I'm a trailer park kid.

• 11:29Speaker 00

  No university education, no formal background, no fucking hand me downs. Nobody invested in me. I tried to get people to invest in me. I was like, please, can you be a part of my business? Some fucking 21 year old dork that was like going out, asking for people to invest five thousand dollars in his business to give 20%. Thank God that never happened, but I actually did ask for that. That's a fun fact. I had nothing. I still view myself as somebody that has to work for everything that I have. I still view myself as somebody that goes into big rooms where I get invited to speak on stage with Russell Brunson. I'm like, shit, like, I gotta make sure that I like, show up because I don't feel like I belong here. I still feel those fucking feelings, but I just like, when I feel those feelings, when I feel like I'm gonna, I'm not good enough or I'm not going to make it. Or I'm not going to hit the goal that I set out for myself. All I do is I just fucking work.

• 12:12Speaker 00

  I just work and I tell myself it's going to work, it's going to work, I'm going to fucking hit this goal, it's going to work, it's going to work. I remind myself of what the goal is, I tell myself I'm going to achieve it. And then I just work and I work and I put my head down. I don't fucking think, I don't like, allow myself to, to talk myself out of the things that I need to do. I don't allow myself to be a fucking bitch and complain about the things that aren't working. I just fucking work. Everything that you want in life is on the other side of your work ethic. But, but, but, but, but my nervous system, Brian, but my nervous system is telling me, but, but, but, but Brian, the universe. But Brian, the universe is telling me that I need to decompress. But, but, but Brian, I'm, I'm paying attention to the signs and I need to relax. Cool. You just ain't going to be really rich. Cause everybody that, that I know that's like really rich, that's like a fucking shitload of money, has an absolute dog like mentality. Every single one of them.

• 12:57Speaker 00

  I don't know a single person personally that is extremely fucking wealthy. That doesn't work like a dog. That's the mentality. So if you want a big life, if you have big goals, big dreams, big aspirations, things that you'd like to achieve. Then stop fucking complaining about the work that you're putting in for the goal that you set out for yourself in the first place. Stop taking a day off every single time you quote unquote are tired. Stop procrastinating on the task that you don't want to do just because you don't fucking feel like it, homie. Who cares about your feelings? You know, it's going to feel real fucking good when you achieve the goal. That is going to feel real good. You'll be real juiced up. That feeling that like, that moment where you realize that all of the fucking work that you put in led to the moment where you actually achieved the goal. That is what's worth it. And I think I got that mindset when I was doing fitness competitions.

• 13:40Speaker 00

  Because when you do a fitness competition as a competitor, every moment leading up to the stage fucking sucks. Like the last four weeks before you step on stage as a fitness competitor are literally the most grueling, shitty, obnoxious weeks of your life. But then you get to the stage, you get on stage, you step on stage, you look great and then you walk away, you're like, oh, that was actually worth it. I don't know if I want to go back for another round anytime soon, but damn, that was worth it. And business is the same thing. Sometimes there are seasons in business where you were required to do an insane amount of work to get to the next level. Especially if you have other responsibilities that you're accountable for. Especially if you have other things that you're doing in your life. Like you've got kids that are counting on you, you've got a wife that wants your attention, you've got another job that you're doing. But it's like, homie, you said that you wanted to be successful. You said that you wanted this shit. You can't just work on it when you feel like it, you can't just work on it when you're fucking, you're sunshine and rainbows.

• 14:24Speaker 00

  That's not going to get you to the next level. What's going to get you to the next level is you making the decision that regardless of how you feel, regardless of the mood that you're in, regardless of what's happening, regardless of whether or not you're sick. Regardless of whether or not you're on vacation, regardless of whether or not you fucking feel like it, you do the work. Fuck your feelings. Stay focused on the end goal, the destination, that the place that you'd like to reach. And remember how good it's going to feel when you achieve it. Period, dog. That's a wrap. Hope you guys have the best day of your entire life. Thank you guys so much for tuning in the podcast. If you were getting value from this podcast, the best way that you guys can say, I'm getting value. Is to leave me a review on Apple, Spotify, iTunes, whatever podcast platform you listen to this on. Peace, love and protein. Have the best day of your entire life. I'll see you in the next episode. Deuces. Thank you so much for tuning into today's episode. Hopefully you got some value.

• 15:05Speaker 00

  If you did and you want to learn more about how me and my team can help you scale your online fitness business to $10,000 a month. DM me 10K on Instagram, at the real Brian Mark for more information and I'll reach out to you to see if I can help you grow an online coaching business.