#1408- I Make 100K A Month And Still Feel Like I'm At Zero.

-------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

• 0:00Speaker 00

  All right. As you guys are tuning in, I'm super excited to have you guys all here. Welcome. Let's make some money today. Let's have some fun. Let's change some lives. Let's do all the things. Uh, let's have some fun. Loz, tell me some wins, bro.

• 0:09Speaker 01

  I was literally practicing the finger flick motion two minutes right before, you know? Wins, uh, we got a new setter because remember I was on my bottlenecks.

• 0:18Speaker 00

  Yes, sir.

• 0:19Speaker 01

  So that's pretty cool. It was cool. Not me being involved in that process. I've noticed like probably with like your company, you probably have like a lot of like, I assume executives or whatever you want to come like hobbies. That protect your energy, right? So meaning, yeah, I'm probably not going to talk to this person. I'm gonna let and one of my team members handle hiring this person. So they can't see how friendly I am. So I could kind of look like, uh, I don't want to say like the cool guy of the company, but so I don't really, I don't want them to change up me. Does that make sense or no?

• 0:47Speaker 00

  Yeah, like, makes sense, yeah.

• 0:49Speaker 01

  So I was able to do that. So that was cool. So one of my, I have two, but these are quick ones, but like, I'm obviously my team's growing. Thank God, obviously you're a big role in that for the record months. How can, is it bad that I don't want to close everybody and I'm super nitpicky, but the constant that is if I don't close this person, then my setter doesn't get paid because I can't see if I'm going to vibe with this person. So how do you protect your energy? Obviously, like, let's say like with your higher ticket packages, right? Where you're like, hey, like, how does Brian protect his energy? Like, does he get the sale? And maybe hand it off to somebody? Or is this gonna be like, how does your energy play into that? I hope it makes sense.

• 1:25Speaker 00

  No, no, I mean, it makes sense. So like, I want a little bit more context on your situation specifically, so I can give you the question that you're looking for. You're, you tell me about your offers that you can sell them. Do you have a group offer and a one-on-one? And how does it work?

• 1:35Speaker 01

  It's just one-on-one for 10K, but you told me to start doing group. So now like my 10K offer is going to turn into a group coaching, like three to four calls. We kind of like what you do with everybody on these calls. But it's just more like if I close this person, like, oh, they're kind of annoying. Like, I don't know if I could deal with that for the next 90 days, but I should close them because it's going to pay my team, right? Like right now, I cranked up my ads to $600 a day, which you told me to crank up my ads. We're averaging seven to 10 inch calls a day. So appreciate you for encouraging me to crank up my ad spend. That's working good. But now I'm playing this game of like, oh shit, like I have to do these sales because I have to pay my credit card or I have to, you know, make sure my setters get paid. But that's kind of like where I'm stuck right now. Like, do you ever feel like you have to close these people? Or it's more like I get to close these, like?

• 2:20Speaker 00

  Yeah, I never like, so I understand what you're saying. So you're like, I, the setter should be paid if like, you know, if they're setting the deals and I'm closing them, but also if it's a bad fit for the program, then it's a bad fit for the program. And the setter doesn't get paid. But I also will say that like, I feel like this problem will partially be solved by two things. One is when you have a group container. It's like they're not getting your one-on-one attention. They're not getting your one-on-one energy. So you're going to be able to sign more people into that program without distress and worry about that. Two, do you have another fulfillment coach?

• 2:46Speaker 01

  Not really, but I, but I could get, no, no, I mean, I have client success managers.

• 2:50Speaker 00

  Yeah.

• 2:50Speaker 01

  That like, if anybody has issues, they talk to my client success manager, then I could jump on a call with them.

• 2:56Speaker 00

  Yeah, but it's like, again, it's like, I think that this problem can be solved by creating systems where you are not the, you are not the person dealing one-on-one with the prospect. So there's two things that I need to say. One is I think that the reason that you're experiencing this constraint is because your offer is very one-on-one. And because it's very one-on-one, you feel like the need to protect your energy, which makes sense to me. Two is you can also solve this problem in the actual sales call with the prospect. So I'll give you a specific example. What about the prospect did you find quote unquote annoying or that you didn't want to bring them on?

• 3:24Speaker 01

  I'm all about vibes. I can't explain it. Like if I don't like your vibe, it's like, dude, I'm not going to vibe with this guy. I'm really weird. It's bad. I know it's bad for sales, but it's just like vibes.

• 3:33Speaker 00

  Yeah.

• 3:33Speaker 01

  Like if you're very quiet, I'm like, dude, what the fuck am I going to talk to this quiet contractor about? Like, I want to have fun. Like, I'm not here to sign up a serious Joe Schmo to my brand.

• 3:43Speaker 00

  Yeah. See, see, I'm, I'm not like that, you know? If I only sign clients that were like me, I would not have clients. Okay? I'm a fucking psychopath. I'm like swearing on camera, cussing out people all the time. It's like, people that come into my office, like, I don't want to speak like you. I don't want to talk like you. If I only sign clients that like I vibe with, dude, like that, I'm like, you know, I think, can I be blunt?

• 4:04Speaker 01

  Yeah.

• 4:04Speaker 00

  I think that's retarded. Okay. I think that's, you can just stop doing that. All right. You stop doing that. It's like, and I think that you'll avoid, it's like, like, there's like, when I, when you say, how do I protect my energy? I'll protect my energy by like kicking out people that are rude as fuck or pessimistic or negative. You know, that's how I protect my energy. But I'm not like, if somebody's quiet or they have a different personality than me, like, I don't care, you know? So it's like, you just have to decide like, if you want to have a small business, then keep doing what you're doing. But if you want to have a big business, then you're going to have people that have different personality types in your program, you know? And you're like, I don't want to turn somebody away because I'm like, ah, you don't speak like me, dog. Sorry.

• 4:37Speaker 01

  Yeah. Well, that's why I'm asking you these questions. Yeah. No, I appreciate it. I guess, um, and then probably start doing group coaching, meaning like, also keep my 10K package, but that one will turn into a group coaching program. And then maybe create a higher ticket package where it's more like one-on-one with me. And that's like my vibe, my vibe package.

• 4:53Speaker 00

  Yeah. 25K is vibe package. So yeah, to be blunt, I'll level with you here, right? I will do that for my one-on-one offer. So I've got a one-on-one offer. It's like a hundred K for six months. And I won't sign somebody into that if I don't enjoy conversations with them because there's a one-on-one call in the calendar with me every two weeks. And if I dread looking forward to that one-on-one call, like I'll just say no, like I just won't, I'd rather not take the money. But it's like, but again, I think that the, the main offer, the reason that we're experiencing this constraint at this level is because of that. Now, in terms of the vibe check, but I also think that those things can be solved like with a proper conversation and onboarding, because let's just say, if I thought that somebody was a bad person, most, I wouldn't sign them into one-on-one. But if I didn't vibe with them, but I think I thought I could coach them to success, then I would coach them through whatever I like, thought was going to hold them back.

• 5:38Speaker 00

  So as an example, if they're like unwilling to get on camera, I'm like, dude, I'm not going to work with you unless you get on camera every single day, like period.

• 5:44Speaker 01

  Yeah, that's a fact.

• 5:44Speaker 00

  That's, that's not a thing that you're willing to do, then I will not work with you in my one-on-one offer. So you can just set those guardrails and those expectations as you're bringing them on. So whatever you would quote, classify them as like not a good client, you can just set those expectations from day one, like, hey, I'm not going to work with you unless you X, Y, Z.

• 6:00Speaker 01

  Yeah. Like me, if you don't believe in Instagram, I'm not going to sell you on fucking Instagram if you're not a believer on Instagram, right?

• 6:05Speaker 00

  Exactly, exactly.

• 6:05Speaker 01

  Not just during it. Makes sense. Last question. When does this feel real? I still feel like I'm at zero every day. Um, is that bad? Or like, does it ever change that feeling?

• 6:16Speaker 00

  Yeah, yeah. New levels bring new devils, brother. I don't know if you saw the video that I posted today. It's literally new levels bring new devils. It's, uh, no matter what level you climb to, it's always going to feel like it's not enough. And it's not because you're like not good enough, but it's because you know what you're capable of. So what I'd recommend for every single person on this call is as you start to get more success, you guys need to take time to smell the fucking roses. Like you're making a hundred thousand dollars a month, like smell the roses, like take your wife out.

• 6:41Speaker 01

  I went out this past Sunday and I had bad anxiety. I went to like this Coachella after-party. I slapped. It was good. Didn't affect my business whatsoever, but I had like this feeling of like remorse. Don't ask me why. I suck at traveling.

• 6:51Speaker 00

  No, it's, it's good. It's like, dude, there's like, the mindset that you guys need to have, like going into it is very fucking important. Like, you need to smell the roses and actually smell the roses. Which is like, it's like, have you guys ever gone on a date with your significant other and never actually, you weren't actually there? You were like on your phone, thinking about your business, blah, blah, blah.

• 7:09Speaker 01

  That's me most of the time.

• 7:10Speaker 00

  Even though you're doing the activity, you're not actually present. It's like, that's not going on a fucking date. That's like, we're just fucking hanging out in each other's presence. So it's like, when you're taking time to smell the roses, it's like actually, you know, go out for a nice dinner with your wife, leave your phone at home. And when your mind starts kicking in, be like, shut the fuck up and look at your wife and tell her that you love her, you know, and like be there and be present. And then when you wake up the next day, be proud of yourself that you took that day to spend with your wife, you know? That's what I'm saying. Smell the roses. You gotta learn how to turn that little, the psychotic brain that like makes us successful is also the one that keeps us from smelling the roses. So smell the roses.

• 7:44Speaker 01

  I appreciate you for having like these intimate conversations with me. You don't have to, but like, means a lot, bro. This program's been priceless to me. Seriously. Thank you so much, Ryan.

• 7:51Speaker 00

  I appreciate you, Loz. I hope you have the best day of your entire life. Good to see you. Bye-bye. Big Paul, what's up? Tell me some wins. Paul, I think you're muted, Doug. Can't hear you.

• 7:59Speaker 02

  Oh, hey, hey, Brian. Thank you. Thank you so much. Yeah. I, uh, lost my video for a second or something where I'm at. Okay, great. So, um, I've got my questions in the chat. So boom, right there. That way I make it real clear. I'm going to try to like, just going to try to be good. You, you zero time. Okay. Yeah. So that's my Instagram handle. That's my YouTube channel. In terms of telling you some wins, I did have one video kind of pop off. I know that many of you guys have, uh, you know, uh, a lot greater results than I do, but I had one video that had over 20,000 views, which is, you know, not terrible. Like, I mean, considering I've been doing it for like two or three weeks, uh,

• 8:37Speaker 00

  Yeah.

• 8:38Speaker 02

  You know, so it's, it's starting to, it's starting to come out. Um, yeah, that, that's just it. Like, um, for my business over multiple years, I've mostly gotten clients through a little bit referrals, but then also like flyers and then like some advertising on, uh, on websites and then my Google, my business page. So I know that I'm sitting on a goldmine as it relates to social media. I've already built like, uh, you know, 10 or 15K a month business, but I, I mean, the ceiling is so much higher. So those are, those are my questions in there. So.

• 9:11Speaker 00

  As I ramp up, how do I determine how much time and effort I spend on my content? A significant portion more than you think is reasonable. So as an example, like how much time are you spending right now on content ball? Give me a ballpark number.

• 9:23Speaker 02

  Each week, probably five to 10 hours.

• 9:26Speaker 00

  Yeah. So like, make it a cemented 10. And the reason I'll say that is because if you guys want to make money from social media, even if you're not making money from social media, you need to prioritize it as if you were making money from social media. Does that make sense? It's like, at, at first it doesn't feel like it's worth the time. There's other things you could be spending your time on. And it's because you're not making as much money as you want to, but you're not going to make as much money as you want to until you start treating it like it's the number one priority of your business. Once you do that, that's when the money follows. So I would say a minimum of 10 hours a week.

• 9:54Speaker 02

  Well, of course, a lot of small businesses fail for a lack of inflow of new customers and new leads. So I mean, absolutely prioritizing that. Yeah.

• 10:03Speaker 00

  Uh, so you're going to hire a VA. I know you've recommended before. What criteria do you look for in a VA team? What kind of things should be AI or automation? So automations, many chat. So many chat starts all the conversations with like the many chat new follow automation, all the lead managers you're going to have. Everything else I think should be done manually or with a team. If you wanted to hire a VA, you can go to onlinejobs.ph and you can just make a job posting Filipino setter. Go to chat or you can go to Brian AI and say, hey, can you make me a job posting for a Filipino editor? $650 base pay plus 2% commission. So you can get somebody from overseas. You can also get a North American setter. A North American setter will want at least 5% of the cash that they collect for a DM setter. But if you go to any, like, you can go to, there's like hundreds of Facebook groups that you can join and just make a job posting for a setter.

• 10:47Speaker 00

  Tell them you're willing to pay them 5% of all the cash that they end up setting. I mean, you'll find somebody good. If you don't have lead volume and you want to get a setter, like if there's not a lot of leads coming in, then you'll likely have to pay them some sort of base. So if you pay them like a thousand dollars as base and then 5% of whatever they set, like you're gonna, you'd find somebody half decent for that.

• 11:03Speaker 02

  Can I ask a quick follow-up on that?

• 11:05Speaker 00

  Yep.

• 11:05Speaker 02

  So what's really the difference there between like VA and setter? And do people kind of put themselves out there in terms of both or each? Like, how do you split that?

• 11:18Speaker 00

  Different language for different countries. So like, if you go overseas to Filipinos, it'll be labeled as a virtual assistant. If you go in North America, it's labeled as, as a setter. It's different labels for the same thing.

• 11:28Speaker 02

  Okay.

• 11:29Speaker 00

  Yeah. All right. Awesome. Thank you so much. Appreciate you, bro. Good to see you. Congratulations on your viral video. Peace. Asani, what's up, brother? Tell me some wins.

• 11:37Speaker 03

  What's going on? What's going on? So as far as wins, I had a video pop off recently, too. So I think we're at, uh, we're over 50,000 views.

• 11:45Speaker 00

  Let's go.

• 11:45Speaker 03

  Um, and so from the last time you talked to me, you said, Asani, you gotta focus on broad value content. I've been doing better at that. And so my views have been picking up collectively. So.

• 11:55Speaker 00

  Boom. Let's go, bro.

• 11:56Speaker 03

  Yes, yes. So, um, we, we set up, we got about 500 follows from that.

• 12:01Speaker 00

  Yep.

• 12:02Speaker 03

  And so from there, I've been going through everything manually where I'll send a voice note for people who didn't respond.

• 12:08Speaker 00

  Yeah.

• 12:08Speaker 03

  And then I'll send the other, did a mini chat for everything else.

• 12:11Speaker 00

  Yep.

• 12:11Speaker 03

  The question I have for you is, when you were doing this, at what point do you feel like you should hire somebody to bring them in? I heard you where you said you got.

• 12:18Speaker 00

  How much you make? How much you making per month?

• 12:20Speaker 03

  I would say 30.

• 12:21Speaker 00

  Yeah, it's definitely, yeah. Any, like, if I'm making over $15,000 a month, I would do that. Because it's like, your time is worth money, right, Asani?

• 12:29Speaker 03

  Yes.

• 12:30Speaker 00

  If you could be spending time on other activities, like creating content, and you got somebody else to handle the conversations for you, it's absolutely, it's so like now, it would be the answer. Now, for sure. You're making $30,000 a month. The way that I see that is like, your time is worth a certain dollar amount. So like, if you do $30,000 a month, 40 hours a week, so it's like 30,000 divided by 160, it's like, your time is worth 200 bucks an hour. So anything that you're spending your time on that is not a $200 an hour task should be outsourced. So I would say now.

• 12:54Speaker 03

  Perfect. Cause in my head, I'm like, there's no way Brian's doing all this. Like, this is crazy. This is crazy.

• 12:59Speaker 00

  No, it's like, it's a, it's obviously a very important task, but it's a very important task that can be done by somebody else. So. Yeah. So like, I would hire a setter, you know, you can just plug them into the cash flow content resources, get them to watch all the stuff so that they learn all the stuff. And again, you can find those on onlinejobs.ph. Do you guys want me to just do a training in the portal about how to hire a setter? Do you guys want me to drop that? If you guys want me to just drop a VA training, I can get a VA training in there ASAP.

• 13:22Speaker 03

  I think that'd be dope.

• 13:23Speaker 00

  Give me, give me seven days and I'll get you guys a VA training within the next seven days about how to fully hire and train a setter. Give me seven days. I'll do that.

• 13:30Speaker 03

  Okay. All right. And then, um, the last question I had was, um, combining Instagram with YouTube. I know you're saying focus on broad value content. At what stage do you think you should start doing videos for YouTube to connect with that as well?

• 13:44Speaker 00

  Are you, do you currently have a YouTube strat or you're just, you don't have?

• 13:47Speaker 03

  Yeah. You said YouTube strategy? No. I just have, I just have videos, uh, probably 1100, 1400 followers. That's nothing real.

• 13:55Speaker 00

  Yeah. So for now, just repost your short form content because I'm telling you, you have a business that's worth a hundred thousand dollars a month right now. If you're telling me you're at 30K a month and we don't have a DM system dialed in, I would focus 100% of my energy on that until it's at a hundred thousand dollars a month. Once I'm at a hundred K a month, then I would focus on a different acquisition channel. But right now, it's like, we got 500 leads. Okay? So let's just say we even got 5% of those people to book him for sales calls and you closed 50% of those people. Like now we're at $40,000 a month and that's off one reel. So let's build that system.

• 14:24Speaker 03

  Perfect. Say no more. I'm, I'm with it. Thank you.

• 14:27Speaker 00

  Talk to you soon, King. Congratulations. Peace. Vershon, what's up, bro? Tell me some wins.

• 14:31Speaker 04

  Yo, yo. How we doing?

• 14:33Speaker 00

  Best day of my life, King.

• 14:34Speaker 04

  Love to hear that. I've been like stealing that sometimes low key. When it does feel like the best day of my life, I'd be saying that to people now. Um, but anyways, a couple wins for you. So this month, October is already my best month since July. So like, that's a direct impact of being in this community around y'all. So really appreciate y'all. And then, yeah, also I just watched the recording of the like five ways to get leads. I couldn't make it live. I had calls booked up during that whole time.

• 15:07Speaker 00

  Good problem.

• 15:07Speaker 04

  But, um, just, yeah, yeah, it was a good problem. Um, but I just watched, watched it and I just wanna like affirm, thank you, Awon. Just wanna affirm, it was like number four, I think was do the live stream with the comment at the top.

• 15:20Speaker 00

  Yeah.

• 15:21Speaker 04

  And like have a script for the live stream. I did that and I like got a paid in full, uh, client from that. So just wanna affirm to everybody, like definitely listen. It, it works.

• 15:32Speaker 00

  Let's go, bro.

• 15:33Speaker 04

  Yeah, it turned into a client. So, so yeah, a couple of good wins for you. Cool. So question that I did have on that was the, the follow-ups. So like, that was something I haven't thought of. I do like kinda keep in touch with people I've spoken to, but never gone like that deep. Like, okay, once a week, following up with people. And then obviously doing the live streams every day. That's next. But, um, yeah, so what I was a little confused on when I watched that was like, okay, am I almost making custom content for these, uh, past people? Cause it was like, you wanna follow up with like a video or you wanna follow up with some kinda PDF or like a freebie or like, you know?

• 16:16Speaker 00

  Yeah. So ideally, let's say, uh, let's say Vershon, I spoke to a prospect, you know, six weeks ago. And the prospect was struggling to, he signed clients from social media and they, they had a music offer. And they, you know, it's $5,000 and they teach people how to play guitar, whatever. So let's just say that was the thing. And, uh, I, I would follow up with them and I'd be like, yo, Vershon, what's going on, bro? I hope you're having a great day. I just wanted to send this, uh, this video over to you. Um, it's how to, you know, get people on your social media actually reaching out to you from the content that you're posting. I just recorded it. I thought you might find a valuable. Check it out. Let me know what you think. So it's the content that you're already posting. You just send it to them personally. Hey, Vershon, I noted, I remember when we spoke, you said you struggled with XYZ thing. I actually recorded a piece of content that I thought you would specifically get value from. Check it out. Bam.

• 17:02Speaker 00

  So I'm just sending them the content that I'm already creating, but I'm customizing it to them and their situation.

• 17:06Speaker 04

  Okay. Is that kind of like, cause you're making the content from their pain points? Like you're, like the people who book with you, you kinda start there with their pain points to make your content?

• 17:17Speaker 00

  That's my boy. You got it. You got it. That's right.

• 17:22Speaker 04

  All right, cool. Yeah. Cause I mean, it definitely make me think, cause now I can just go back to those calls, make some content from those calls and then just send it to them. So it's like for the audience, but I could just forward it to them and just be like, yo, yo, yo.

• 17:36Speaker 00

  Yes, yes.

• 17:37Speaker 04

  Okay.

• 17:37Speaker 00

  Yes.

• 17:38Speaker 04

  All right, cool. So yeah, definitely wanna add that in to the, to the strategy. But yeah, I just wanted some clarification on that. I think that's, that's pretty much it.

• 17:47Speaker 00

  Boom. Hey, congratulations on that paid in full, dog. I love to hear that.

• 17:51Speaker 04

  Yeah, come on, keep it going. Let's do it.

• 17:53Speaker 00

  Let's go, bro. Talk to you soon, my boy. Peace out.

• 17:57Speaker 00

  Rob, what's up? Tell me some wins.

• 17:59Speaker 05

  Uh, well, my reel from about, I think it's 15 days ago, just hit 1.25.

• 18:06Speaker 00

  Hey, let's go, dude.

• 18:08Speaker 05

  Well, it's kind of an oddball for me. It's a unicorn, but I'm pretty happy about it.

• 18:12Speaker 00

  Yeah, that's great. We love that.

• 18:13Speaker 05

  Yeah. And I just hit 17, six for followers. So.

• 18:17Speaker 00

  Boom.

• 18:18Speaker 05

  Yeah, I'm getting there.

• 18:20Speaker 00

  That's great.

• 18:20Speaker 05

  So I do have a couple of questions. So one thing that Hassan mentioned there was about the setter training. Is there a setter training in cash flow? I'm pretty new. Like I'm only a week and a half in and I've been sick for about six days. So I haven't really done much.

• 18:34Speaker 00

  Yeah, you're good. We don't have one in there yet, but based on the demand, I'm gonna put one in there in the next seven days. So.

• 18:40Speaker 05

  Okay.

• 18:40Speaker 00

  Cause there's a lot of demand for it. I'll get it in there ASAP.

• 18:43Speaker 05

  Okay. Cause I did get a setter. I have a lady. So I was in another program, which I still am, cause it was a lifetime thing.

• 18:50Speaker 00

  Yeah.

• 18:50Speaker 05

  But anyway, they have a setter training. So she's going through that right now to get started for more on the outreach. Cause I, I really haven't done alcohol regarding like welcoming new followers or anything like that. Like I don't have many chats set up.

• 19:03Speaker 00

  Yep.

• 19:03Speaker 05

  So I know I'm leaving tons of money on the table.

• 19:06Speaker 00

  Yep. Especially if you had a reel that just popped off. What I will say, Rob, is the material that's in cash flow content around the DM stuff is the best stuff on the internet for sure. So I would take her from that and put her in the cash flow stuff for the material.

• 19:19Speaker 05

  Okay.

• 19:19Speaker 00

  Yeah.

• 19:20Speaker 05

  I'll get to that and then I'll get her on that. So, so yeah, she's hopefully gonna be starting next week. She's been doing all the other training. So, and then she's gonna set up, uh, many chat for me. So my other question would be, should I be giving a freebie? I've never done that. When I, like the other group I was in said, nah, you don't really need a freebie for what you're doing, but I don't know. So that's why I'm asking you.

• 19:41Speaker 00

  Absolutely sure as fuck should. Because the freebie is just getting people to, so like, let's say, Rob, as an example, I do a video about, you know, how to get more views from your content using carousels. And then at the end of that video, I'm like, by the way, if you want a full training on how to create carousels with AI, follow me and comment game and I'll send it over. Anybody that follows me or comments that keyword is a potential lead that needs help with their content. And then when I send them that freebie, many chat does, then I can just engage the conversation. Hey, Rob, thanks for, for giving the freebie. Like, what'd you think of it? Oh, it was dope. Thanks so much. I'm like, oh dope. Like how long have you been posting content? And now in a DM conversation?

• 20:17Speaker 05

  Okay. Thank you. The other one was with many chat. So what I've been trying to do, the ones that I do, cause I try to hit between 50 and 80 of the new followers, I'll try to send them a voice note saying, hey, thanks for following. What resonated? What got you to follow type thing?

• 20:33Speaker 00

  Yep.

• 20:33Speaker 05

  Can you do a voice note with many chat or is it just, uh, text?

• 20:36Speaker 00

  Yes, you can. You can do a voice note with many chat.

• 20:39Speaker 05

  Okay. Okay, I think that was kind of it. So I don't want to get too busy because like I said, I haven't done much of the training. So I don't want to ask questions that are in the training.

• 20:50Speaker 00

  Yeah.

• 20:50Speaker 05

  But I've been liking it. Brian AI is pretty awesome.

• 20:53Speaker 00

  Awesome, bro. I'm glad. Good to hear.

• 20:55Speaker 05

  Thank you.

• 20:55Speaker 00

  Awesome, Rob. Congratulations on your recent success. Very happy.

• 20:58Speaker 05

  Yeah.

• 20:59Speaker 00

  Okay, talk to you soon. Take care. You're riding success. Who's that? You're riding success.

• 21:05Speaker 06

  Hello. Sorry, I couldn't figure out how to change my name on my phone.

• 21:10Speaker 00

  It's up again.

• 21:12Speaker 06

  I need some help. I have got lots of appointments booked next week for calls. And so I did your VSL training. And I was just asking, is there any way we can get a transcript of yours? I did the AI prompt.

• 21:24Speaker 00

  Yep.

• 21:25Speaker 06

  And it gave me all the shit. I went, okay, according to the sale by chat, this is a game plan chat. So that's what they're going in with. So I don't, how do you do the money and the time objection in the VSL without them going, what are you talking about? You're not telling me anything. Or do you say in the VSL, we're going to do the game plan and at the end, I'm going to talk through options if you want to work with me to get that to happen? Do you do something like that?

• 21:50Speaker 00

  Yeah, yeah. So let's say, yeah, so what we're going to do on the call, Ruwan, is basically, we're gonna, on the call, we're going to talk about you and your specific situation. And I'm going to help you come up with a game plan to achieve your goals. If at the end of the call, we feel like it's a fit, I can tell you a little bit about the program options. If not, no problem whatsoever. You'll walk away with at least a game plan of exactly what you need to do next. Looking forward to chatting with you on the call. It's going to be awesome. And we'll chat soon.

• 22:09Speaker 06

  Perfect. Is that the voice note that goes out the morning of the call? Or is that in the VSL?

• 22:16Speaker 00

  That can be in the VSL as well. So you're talking about like overcoming the money objection. Just to be super clear, I never, ever, ever reveal how much it costs or even address the finances or how we can break it up or blah, blah, blah. I never do that in the VSL because then immediately that will trigger the prospect's defenses and they'll start thinking to themselves, how much is this going to cost? So I'll never mention that. What you want to do on the VSL is you want to sell them on the value of the call. That's the purpose of the VSL. We want to sell them on the value of the call.

• 22:43Speaker 06

  And the money objection. Yeah, so it's not, we don't bring up money. We don't talk about. So I started talking about the cost of if you don't fix this. And I went, oh, sounds sounds like they know they're going to get on the phone.

• 22:53Speaker 00

  Yeah.

• 22:53Speaker 06

  So is there a way we can get a transcript of your VSL? Or is that too cheeky?

• 22:57Speaker 00

  You absolutely can get a transcript of my VSL. I'm not going to do that myself. I'm going to get Anna to do it. Anna, can you do me a favor? And can you grab a transcript of my cash flow content VSL? Do you do that?

• 23:06Speaker 07

  Uh huh. I will send it.

• 23:07Speaker 00

  Cheeky, cheeky, cheeky ass, but I like it. Absolutely. You can have a transcript. No problem.

• 23:12Speaker 06

  Really appreciate it. I can't wait to come back next week and tell you I made like 10 sales.

• 23:16Speaker 00

  We got the appointment. Let's get them over the line.

• 23:18Speaker 06

  That's it. Thank you.

• 23:19Speaker 00

  Congratulations. I'm excited to hear about it. Come back next week.

• 23:24Speaker 00

  What's going on, fam? It's your boy Brian Mark. If you didn't know, we just launched the $10 million Instagram funnel blueprint and became a three time national best seller within the first week of us launching. You can get the book, The $10 Million Instagram Funnel Blueprint. That is my literal start to finish complete guide on how to make money with your social media account on amazon.com. So search up the $10 Million Instagram Funnel Blueprint by Brian Mark and get your copy. Guarantee you best purchase you've ever made.

• 23:52Speaker 00

  What's up, Sid? Tell me some wins, bro.

• 23:54Speaker 05

  So speaking on that, though, me and Tiffany modeled the cash flow VSL that you did after we booked a call with you. I saved the page. And we gotten tons of great feedback from it. So I don't know if she still has that or if that's the one, but that's the one we modeled. I fucking loved it. It was awesome. And I put it in the group and we've had like nine people tell us they loved it. So it was great.

• 24:12Speaker 00

  Hey, that's great.

• 24:14Speaker 05

  Two wins, though, this week. So I went absolutely like crazy man obsessive on the DM stuff. So went through the training, actually, three times. Loved your ladder. Your ladder really made a lot of sense to me. The only people I've been following up with this. So first off, we made a $7,500 sale yesterday. So that, that felt great. We have, I've been going all like, I've literally just obsessed over the DM script. And the DM training that you put in the community, I've spent the past two days, about 36 hours going through it over the, like, you know, I'm just, that's how long, when I started doing it was 36 hours ago. We booked seven calls since then. So that also feels really good.

• 24:51Speaker 00

  Let's go, dude.

• 24:52Speaker 05

  It's ridic, like, I don't mean to come across as like, I don't know, it's just like, it's easy. Like, I honestly feel like lit up, like I'm going through it. And like, I have it memorized now. It only took like a day and a half. And I was like, this is fucking easy. This is like the game. Like, I just want to play the game.

• 25:07Speaker 00

  Yes. And once you understand the game, you just play in the game. Yes.

• 25:11Speaker 05

  Yeah, I'm like, I'm just throwing out a net. Don't care about if anybody doesn't respond. I'm just focused on like the whatever people that did. And the people that do respond, like, it's such a great script because people just, people do reply. Now, we're getting a lot more traction on TikTok just because Tiffany has 112,000 on TikTok followers and then she only has 1,000 on Instagram.

• 25:30Speaker 00

  Yep.

• 25:31Speaker 05

  But it's working everywhere. I just wanted to ask you in regards to KPIs.

• 25:35Speaker 00

  Yep.

• 25:36Speaker 05

  So I've sent, so right now, though, based on the ladder, I've sent like stuff, we've been sending followers, yes, likes, yes.

• 25:44Speaker 00

  Yep.

• 25:45Speaker 05

  And, uh, and comments, yes. Those have been the only three buckets that I've focused on.

• 25:49Speaker 00

  Yep.

• 25:50Speaker 05

  So I know the last, the last two of those are kind of lower in on that ladder.

• 25:54Speaker 00

  Yep.

• 25:54Speaker 05

  So we booked seven calls out of like 153 messages sent out. I don't know if that's good or not. So I don't know, like.

• 26:01Speaker 00

  Yeah, that's excellent. Like, just so you know, like, typically speaking, we will book one call for every 40 DMs we send out. Yeah. So like, my team is super dialed in now. So like, I would say like, and you're also like, right now, we're doing, so those are very excellent numbers. That's number one. I will also say that like, as we start to scale and you start talking to colder and colder traffic, it's going to be closer to like one in every 50 or even one in every 100. So like one in every 100 is like the bare minimum KPI, I would say. And then when you start getting really good, it's one in every 50. And that's talking to ice cold traffic. So those are like brand new followers.

• 26:36Speaker 05

  So you say like ice cold traffic, new followers, followers from ads that are brand new. And then

• 26:41Speaker 00

  Yes.

• 26:42Speaker 05

  You have any of your setters go into just your following list, even if they haven't? Like, because I don't know, like, if you guys hunt people down in your follower list, if they run out of people to, you know, count on to, or is that a no?

• 26:55Speaker 00

  We typically don't do that. But again, in the training, I did recommend like, if that is a way you can do it, we just, we don't do that. Because it's like all of the energy that I would spend doing that, if I just create top of funnel content that brings people in, or I run follower ads, like, I would rather spend my energy on that than re-engaging people from my follower list. So I typically will not do that.

• 27:13Speaker 05

  Okay, we just wanted to ask that. I think Tiffany had a question. She's coming back. Our, our three year olds asking for a banana. I'm going to get him that. She had a question.

• 27:21Speaker 07

  We're also implementing the story training. So can I, can I just take a photo real quick if you want to, if everyone wants to pose? All right, there we go.

• 27:28Speaker 00

  You're good.

• 27:29Speaker 07

  Then that was my question.

• 27:30Speaker 00

  That's it? Oh, that's hilarious. That's funny.

• 27:32Speaker 07

  We're implementing the story training. I need to document my day.

• 27:35Speaker 00

  Let's go, dude. I love it. Congratulations on your guys' success. I'm super happy for you. Well done. Good job, Sid. I see you, bro. Damian, what's up? Tell me some wins.

• 27:44Speaker 02

  What's going on, brother? How you doing?

• 27:46Speaker 00

  Best day of my life, bro. How are you doing?

• 27:48Speaker 02

  Love to hear that, man. Dude, so first off, your story training, that shit fucking works. So Sunday night, I implemented the direct CTA on the story.

• 27:58Speaker 00

  Yeah.

• 27:59Speaker 02

  By the Patty, the Patty.

• 28:01Speaker 00

  Patty lifts tricks. Yeah.

• 28:02Speaker 02

  Yeah, frigging booked three calls from doing that. So that was gangster. So I love that shit, man. So yeah, go into the content and so the recon method is my coaching program for military and veterans primarily. And the idea is coaching them how to take their skill sets that they learned from the military and build it into an actual business offer. So they're starting from the ground up.

• 28:25Speaker 00

  Got it.

• 28:25Speaker 02

  And I just launched this a little less than a month ago. So I don't have a whole lot of social proof with this program. However, prior to this, I built two seven figure companies in real estate.

• 28:34Speaker 00

  Yeah.

• 28:34Speaker 02

  I built a multiple six figure coaching program and day trading. Can I use success from other programs where I coached in into this or?

• 28:42Speaker 00

  Yes.

• 28:43Speaker 02

  That's the biggest hang up I'm having right now is I don't really have any social proof because it's brand new.

• 28:47Speaker 00

  Yeah. So when you don't have social proof and it's brand new, you need to lean on your own credibility and subject matter expertise. That's where I'd go. So like, even as an example, if you guys think about cash flow content, like, when I launched cash flow content, like, I'd, I'd worked like a handful of business owners. They were successful. It was a handful of business owners. And so like, if you guys go to the cash flow, Anna, can you send them, can you drop the cash flow content application page in the chat, please, so that people can check it out? So that as I'm explaining this, you guys can take a look and you guys can look at this afterwards, too. On the cash flow VSL page, I'm talking about my own subject matter expertise. And then in that, on my own subject matter expertise, and I'm just using the landing page as an example, you can also do this with your content.

• 29:24Speaker 00

  With my own subject matter expertise, I'm literally saying like, my business to generate over $50 million in sales, we generate 30 to 50 million views a month, and we book 1,100 sales calls on a monthly basis from social media alone. So it's like, I'm using my own subject matter expertise and then I'm just talking about my offer. So that's how you do it. So like, in terms of the social proof posts, it's hard to do social proof about things that you don't have social proof on. But your social proof is your own subject matter expertise.

• 29:49Speaker 02

  Okay.

• 29:49Speaker 00

  So then, so the way that I would do that, Damian, if I were you, is I'd be like doing like connection style carousels, talking about your journey as an entrepreneur. And then that journey as an entrepreneur would lead into your offer and why you got into this new offer, coaching military, blah, blah, blah, blah, blah. Like, there's obviously a deeper reason behind it, etc.

• 30:07Speaker 02

  Yeah. Because I, I got into coaching veterans when, because I wasn't a heavy military town. I was doing real estate and a lot of the guys I would coach into getting their own businesses. And then finally, once I learned about building content and stuff like this, I was just like, you know what, why don't, why don't I just build that into a business? And I had a lot of passion for it. So.

• 30:26Speaker 00

  Cool. Yeah. So talk about that. One thing I will say as well is if you guys are launching a new offer, the, all you really need is one client, you know? All you need is one client. If you get one client and you over deliver for that client, like that one client will be your poster boy forever. It's like that for me, that client for me was like K Capital. K Capital took him under my wing, worked with him for like six months. And then that social proof lasts, lasts the test of time. I took a guy from like $80,000 a month to $2 million a month, and I can talk about that forever.

• 30:52Speaker 02

  Love that.

• 30:52Speaker 00

  Okay, makes sense. Cool. Congrats on your three calls, bro. Good stuff. Absolutely. Appreciate you. Hey, talk soon. Bye bye. Rewan, what's up? Tell me some wins.

• 31:01Speaker 06

  Hello, hi. Some wins. I had two reels go viral and I think I got over a hundred K on them. But the bad news is that they went to third, third word places like Middle East. So all the leads are, you know, not so good. But it got me a bit of interaction on my page. Now friends of friends are seeing it, which I love it. Now my question is, how do I stop getting my videos to go to? Because it's just, you know, I, minimum wage in Lebanon is five hundred dollars a month, you know? And my, my products are starting at thirty K up to seventeen.

• 31:42Speaker 00

  I want to see which videos was it?

• 31:43Speaker 06

  Uh, it was a trial videos that went on my.

• 31:47Speaker 00

  Got it. That's, that's even cooler than a trial wheel and turbo. Okay. In the trial reel, what, what was it? Like what did it say?

• 31:53Speaker 06

  I was talking to women that went out of a toxic relationship into their power. And it was me on that video that was talking to them, not talking directly, but was like a caption in Arabic. Me walking with confidence and a story that's saying it's not the end of the world. And then they go to my page and they're like, oh, I see you're, you were able to get out of a toxic relationship and build a business. How did you do it? But then if I show them how I did it and the investment, they won't even make it to the low ticket entry one.

• 32:27Speaker 00

  Yeah, it's, it's hard because when you post top of funnel content, like that's a top of funnel piece of content. You can't really control where it gets shown. And that's like the difficult part. You like, the only thing you control is the fact that it like brings you eyeballs. So it's good that you got eyeballs, but obviously not good that, you know, it brought in the wrong demographic of people. I'm trying to think what's the, and it's like helping beginners build an online business with no previous experience. How much is your offer?

• 32:49Speaker 06

  So the entry fee for it is one forty-nine, which gives them the information to buy the alkaline water machines that start at three thousand up to seventeen K.

• 32:58Speaker 00

  Okay. So the entry level, so like the people that are coming in, they could afford the one forty-nine, right?

• 33:03Speaker 06

  Only the one forty-nine, which I don't make money out of.

• 33:05Speaker 00

  Yeah, yeah, yeah. Fair enough. Can you sell, do you do that on a sales call or do you do that over chat?

• 33:09Speaker 06

  Webinar. Like I don't do it like you guys do it. And that was my second question. Like I don't get people on a call. Like I send them to a webinar and the webinar sells them the one forty-nine and after they invest in the one forty-nine. They know about the products and then they get in a call.

• 33:25Speaker 00

  Understood. Okay. So like, so you're, so it's not actually taking time away from you to send these people to the webinar then?

• 33:31Speaker 06

  No, it's not. But it's just taking time for me to go back and forth with all of them.

• 33:36Speaker 00

  Completely understand your situation. And how much are you making a month right now, Rewan?

• 33:40Speaker 06

  My fixed income is thirty K.

• 33:42Speaker 00

  Thirty K? Okay. If I were you, especially now that you know how to go viral, I would definitely be hiring a setter for that for sure. And the reason that I would say that to you specifically is not only will you be able to send traffic to the webinar, but you'll be able to filter. So like as an example for me, it's like, I've got a lot of people that, you know, were gaining like five hundred to a thousand followers a day on average. And so out of those five hundred to a thousand followers, like obviously not all of them are going to be business owners that are making money, you know? Sometimes like nineteen year old kids follow me because they're like, dude, I love your stuff. So it's like, but I don't talk to them. It's like I have a team that talks to them and my team filters. And so anybody that's like not a qualified lead or not going to be able to afford my stuff at any way shape or form. I send them to my YouTube. I send them to my podcast. So I'm just filtering.

• 34:23Speaker 00

  So I think you need to hire somebody, Rewan, just to be your filter. Cause now that we know how to get attention, we should definitely keep doing that. Because yes, some of the people that are coming in are not going to be able to afford the offer. But there's also going to be some people that are coming in that are going to be able to afford the offer. And as you start popping off on social media more and more, that's going to be even more prevalent. So I definitely think we should get somebody to help you sort those DMs.

• 34:43Speaker 06

  Okay. Last time you asked me to get my numbers, right? I was doing only paid ads and this organic thing is all brand new to me. Knowing that, by the way, another win, I got four buyers out of this whole thing. Four buyers paid the one forty-nine.

• 34:57Speaker 00

  Hey, let's go.

• 34:59Speaker 06

  Which is good with no paid advertisement. So I, last year, I, my numbers were very bad in terms of leads. I got a thousand leads, seventy-two buyers and around twenty-five distributors. So he told me to get my numbers to understand how we can make the business work better. So now with, with the organic reach, is it possible to get these numbers within a month, not within a year?

• 35:26Speaker 00

  A hundred percent, yes. But it's like the hundred percent, yes, but we also have to make it easier for people to, easier for people to join. So like when it says DM me to get started, like as an example, I'll give you a specific example. So you say you're going back and forth with these people all day, right? So it says DM, it says DM me to get started. But then when they DM you, what are they DMing you? Just anything?

• 35:46Speaker 06

  Uh, yeah, they just send me hi or something and then I talk on WhatsApp.

• 35:51Speaker 00

  And then, so you go right from Instagram to WhatsApp. And then when you go from Instagram to WhatsApp, are you, you're sending them to a webinar then?

• 35:57Speaker 06

  Yes.

• 35:58Speaker 00

  Yeah.

• 35:59Speaker 06

  Up to a webinar.

• 36:00Speaker 00

  Yeah. So if I were you, what I would do is I would have like a keyword attached to like DM me, start to get started. Then anybody that DMs you start, I would auto send them to a webinar. And then it would be like the first message would be like, hey Rewan, thanks so much for reaching out, you know? I love that you're interested in learning more. Like here's a free training to teach you exactly how to get started. By the way, whereabouts are you from? So it'd be like in the fucking message. So I'd send them the free training and then automatically everybody's going to the webinar. So the answer is like, yes, we can absolutely get it to a thousand leads a month. And you just proved it to yourself with the two viral trials. But the problem that we'll experience if that happens is like now you're in a thousand conversations. So yeah, we got to create better systems around that. So to solve the problem right now,

• 36:39Speaker 00

  I would make it so that when people DM you, like a specific keyword, they automatically get sent the training and then we can continue the conversation by being like, by the way, whereabouts are you from? And then if it seems like a qualified lead, you can try to book them in for a strategy session. But, um, and I would also get a setter to help you filter through those conversations.

• 36:54Speaker 06

  Okay. Another win is that I finally I'm able to put a link on my bio. And by the way, I use the Muse, uh, and it helped me go through the steps to unblock this. So if anyone is struggling with that, they can just talk to Muse and it actually, uh, walked me through it one step at a time, how to get my bio.

• 37:17Speaker 00

  Mused it?

• 37:18Speaker 06

  Yeah.

• 37:19Speaker 00

  Oh, that's sick. That's so cool.

• 37:21Speaker 06

  Yeah. Thank you. Thanks, Brian.

• 37:23Speaker 00

  Very cool. Good to see you, Rewan. Congratulations on your recent success. Happy for you. Sherry Lucas, what's going on? Tell me some wins.

• 37:29Speaker 07

  Hey, Brian. Okay. Some good wins. I, um, I talked to two clients, one yesterday, well, not potential clients, one today and one yesterday. And in both cases, they had expressed interest in my mentorship program, which is a, you know, five day, Monday through Friday, fairly high ticket kind of an item. But in both cases, they weren't able to make the dates fit. And so they said, do you have anything else? And I said, yeah. And I had thought about this like a year ago, I had a client that wanted to do something like, could I just come down and spend three days with you? And so I, and she was a friend client too. So I created this little custom thing where she came down and we had two training sessions a day, one in the morning, then she chilled out in her room and then later on in the afternoon. But I wasn't planning on making it a thing.

• 38:14Speaker 07

  But since neither one of those people could come to the mentorship program, I just said, yeah, I do have another program and I just sold it to them.

• 38:22Speaker 00

  That's great. We love that.

• 38:24Speaker 07

  It's a thing now. So I guess it's another thing I do, which I hadn't anticipated doing. I'm going to have to get it on the website somewhere, but I did, they're not as high ticket as the, as the five day. But I mean, it's easy because they just come for a two hour session in the morning, two hour session in the late afternoon and all in the middle, I get to do whatever I want.

• 38:40Speaker 00

  What's, uh, what, what's the ticket on the five day? And what's the ticket on the one that you're selling?

• 38:44Speaker 07

  The five day is four thousand and one, what I'm giving them instead is twenty-four hundred. So basically it's eight hundred dollars a day, however you cut it.

• 38:53Speaker 00

  Yeah.

• 38:53Speaker 07

  Right, per person. But if I'm doing, if I get six students and I'm doing five days, that's a good chunk of change. But yeah, I'm only doing one. But if I've got the middle of the whole, most of my day to myself to work.

• 39:04Speaker 00

  Can I hand up?

• 39:06Speaker 07

  Yeah.

• 39:07Speaker 00

  It should be, it should be four thousand or eight thousand for the fucking two day because it's more valuable. They get you one on one.

• 39:17Speaker 00

  Right?

• 39:18Speaker 07

  Like that.

• 39:18Speaker 00

  Yeah. Well, so it's obvious. So first things first, I'm very happy for you. Like I'm like, that's awesome, you know? But I also want you to realize how valuable your time is, you know? Cause when you're doing the five day, it's like they still get a great experience, but they're not paying you for the day. They're paying, they're paying for the experience, but they're also paying for the group setting. And if somebody wanted to come hang out with me one on one and take time away from my wife, my baby and take time away from my business, no way you're getting it for cheaper. No way. Uh-uh. So like.

• 39:44Speaker 07

  That makes sense when I'm thinking about it in terms of you, because I would expect to pay more to get private time with you than to go to your group. But I didn't, I didn't apply that same logic to myself.

• 39:54Speaker 00

  You're valuable as fuck, Sherry. You'd be charging more money for that stuff, you know?

• 39:57Speaker 07

  That makes perfect sense. Yeah. Um, so anyway, so that was good. I worked, it ended up that I'm going to be making about the, you know, I made about ten last month and about ten this month. But last month I did the ten in two days. So that was cool, but. But it's all working out. It's, this is all new to me, you know, and I'm, I'm not able to come to ever call unfortunately because I have these mentorship programs and I missed both sessions. So it's, it's a bummer, but I'm still learning. But I wanted to know, what, what is your thought about using? If somebody's following me or somebody expresses an interest in a program rather than going in and texting, leaving a voice memo. I, I think you've talked about it before, but I, I wanted to know, is it always appropriate to just go, hey, what's up?

• 40:37Speaker 07

  So, you know, just to speak it, or does it put undue pressure on some people when you leave that type of, are they flattered by it? I think it's cool. Cause I've got both. I've been ghosted after doing it. And then I've also had, I can't believe you reached out to me. So I've had both.

• 40:50Speaker 00

  Yeah. I'll tell you what I prefer to do. I prefer to send the message first. And then if they don't answer, then I follow up with a voice note. The reason I prefer to send the message first is the exact reason that you suggested, which is it feels like less invasive. If you start with a voice note, it's almost like the prospect thinks to themselves like, why does this person have all the time in the world to be able to send me a custom voice note? What if you start with the initial message and it just feels, it feels like, it's like, oh, hey, they're just reaching out. And then you could follow up with a voice and be like, oh, it's so good to have you here. Thank you so much. Then it feel, they're like, oh my gosh, you know? It's almost like you say, it'd be like, the analogy I'll give you is like, a guy walks up to you and immediately is like, hey, Sheri, what's your number? It's like, whoa, whoa, whoa, whoa. But if he's like, hey Sheri, like, how are you? Like, how's your day going?

• 41:34Speaker 00

  And then you get into a conversation and then you're kind of flattered, you know? Yeah, that would be like, you want to start with a simple, like, hey, how's it going? Thanks so much for being here.

• 41:42Speaker 07

  Yeah. Well, I'm loving this. I absolutely love it. And I just wanted to tell you too, I catch your, every one of your lives that I can. And I, you know, with all this information that we're getting, I still learn from your lives. So if you ever see me on there, I'm always on there.

• 41:56Speaker 00

  I appreciate that so much. Thank you. Thank you so much.

• 41:58Speaker 07

  A lot of value in those. Yeah.

• 41:59Speaker 00

  Thank you. That's actually one of the reasons I like doing the podcast. If you guys aren't subscribed to the podcast, you definitely should. Is because it's like, sometimes we also just need the mindset reminders too, you know? It's like, we can have all the business strategies in the world. Sometimes we just need the, the mindset stuff. So thank you, Sheri. I appreciate that.

• 42:14Speaker 07

  Thank you.

• 42:15Speaker 00

  Okay. Have an excellent day. Good to see you. Talk to you soon. Jot.

• 42:18Speaker 07

  So first of all, I just want to say thank you. I love you guys. You're amazing. Whole day, it's just you and Cole, you and Cole. And I'm just adapting the Cole's attitude and my team. And it's been really working. So, and this last couple of two weeks, I got 18 buyers. By the way, me and Rwan, we are on same page. She's my coach. So, yeah, so.

• 42:42Speaker 00

  So good. We love that.

• 42:44Speaker 07

  It's amazing. It's amazing. But the thing is that my Instagram followers, my Facebook followers are coming down. I don't know. Maybe they don't like me, but from, I'm, I'm not running ads right now. I just whole thing I got organically. But my question for you is like, what I'm doing right now, I just have to triple four times to do. I have to run the ads sideways and what else I can do?

• 43:10Speaker 00

  Yep. So first of all, congratulations. Super happy for you. That's amazing.

• 43:13Speaker 07

  I'm so happy because from the last seven years, I didn't have like what to do. Now I can know like what I have to do. Thanks to you.

• 43:22Speaker 00

  So happy for you. That's amazing. I love that. Okay. So first things first, it's you're getting buyers, which is excellent. Which tells me that the conversion content's great, but we're not getting new followers and the following is going down, which tells me that the top of funnel content isn't dialed in. And so what we need to do is we need to start experimenting with top of the funnel content. Have you watched the course? Do you know what I'm referring to with top of the funnel?

• 43:43Speaker 07

  Yes. Yep.

• 43:44Speaker 00

  So that would be like broad value subjects or connection content subjects. So for one, I was, I was looking at her Instagram just three seconds ago. For one, it's like the top of the funnel subject that happened to explode was like toxic relationships. And then boom, that's I guess attention and views gets people to our page. So for us, what we have to experiment with Jot is we have to start playing around with broad value subjects that aren't very specific to the industry. So I want you to start testing out broad value subjects and also connection content. So that's you, your story, why you do what you do, some adversities that you struggle with, some, some of the hard times you've gone through. Those are the types of content that will get attention and views. That's what we should focus on. Now you can also do both, you know, we can also run at like follower ads to get people to come to our page and follow us.

• 44:27Speaker 00

  But yeah, for the majority, like I would say 70% of our attention should be focused on top of the funnel stuff. And then 20 to 30% should be the follower ad stuff. But I, if I were you, I'd focus on the connection and broad value for the next 14 days first.

• 44:40Speaker 07

  Okay. And I have like things to add. I just implement same things on my WhatsApp status. And the best thing is I'm getting very good response because people who was connecting with me like years back. Now they're just coming back towards like from the WhatsApp status. And last thing, what if I'm not getting any like, I can say engagement or like nothing on my profile? Like any of my story or reels, like what to do, I have to do continuously have to do the things.

• 45:12Speaker 00

  Yes. So consistently do the things. Also, have you been to one of Cole's content audits?

• 45:16Speaker 07

  Yes.

• 45:16Speaker 00

  Did he give you feedback on your page?

• 45:18Speaker 07

  No, not yet.

• 45:19Speaker 00

  Okay. You gotta do that.

• 45:20Speaker 07

  Because I don't want to be in front of Cole unless.

• 45:23Speaker 00

  No, no, you gotta, you gotta do that, you know? You gotta do that. I'll tell you, start, we didn't, I'm doing a youth mentorship program. There's a bunch of 14 to 18 year old boys that are like in this program and like a lot of them, we did testing to start. And a lot of them didn't want to do the testing. They were kind of like embarrassed to like, put their bench numbers up. You gotta just do it. Cause that's your starting point. You gotta do it.

• 45:40Speaker 07

  If Cole is watching, sorry for that, but yeah, definitely. I just want to be prepared, everything because attend so many meetings. This is the first time I'm coming on camera because now I, it makes sense to me what I'm doing and what I don't have to. Thank you. Thanks for hearing me.

• 45:56Speaker 00

  You're so welcome. I also just letting you know, I texted Cole.

• 45:58Speaker 07

  But really I'm so happy. I just cover up my, the fees I pay you.

• 46:03Speaker 00

  We love that. I just texted Cole and I said, Jot needs feedback for casual content. Next content audit.

• 46:08Speaker 07

  Don't do it.

• 46:09Speaker 00

  I already did it. It's already done. I just texted him. So you gotta show up to the next one.

• 46:12Speaker 07

  Yeah. So yeah, my question was like my, totally my audience is Punjabi audience, like the Indian people. So what do you suggest? Should I do the broad thing or should, because my majority people like who are working with me are all Indians, like Punjabi.

• 46:27Speaker 00

  Yeah. Then you should definitely do Punjabi content for sure. A hundred percent.

• 46:30Speaker 07

  Okay. Yeah. That's all. Thank you.

• 46:32Speaker 00

  You're welcome. We'll talk to you soon.

• 46:34Speaker 07

  I'm so happy.

• 46:35Speaker 00

  Good. I'm happy for you. That's awesome. I love that. Steph, what's up? Tell me some wins.

• 46:39Speaker 06

  What's up? What's up? Well, I don't know about wins. I had, I was sick like all damn week, but the win is that I did bring, I did bring someone to the team. Like I told you to, like I told you I would, because we were talking about the fulfillment part. I hired them, but you know, still hiring you, still had to go through the process. Make sure that they're good. They've been killing it all week as far as helping with fulfillment. So it looks like that'll be really good because then that'll help me fulfill stuff. So that I have more time and obviously get more clients. So I'm super stoked about that. And then also what I wanted to really kind of get your opinion on was my type form. I know you, I had a BSL. Um, I know you said it was cool and all, but you didn't want it on my page.

• 47:19Speaker 00

  BSLs are cool. They just don't work. Just to be clear, all right, I want you to measure the performance over this over the next 30 days. And you can tell me if you get applications. You get applications. Hey Steph, I just want to say thank you for following up. It's been coming, it's been a lot of money. I would include a profile picture of the person that sent this message because it makes it more believable.

• 47:35Speaker 06

  Okay.

• 47:36Speaker 00

  Tax advisory, profitable business owners.

• 47:40Speaker 00

  Uh, so I would say, I want to go back for a sec.

• 47:42Speaker 06

  On my page? I don't know. Thank you.

• 47:44Speaker 00

  It's all good. I almost would do like, uh, I know you're modeling off of mine. I almost almost would do like a photo because like, I'm just going to be blunt. Tax strategy is boring, you know? And it's like boring, you know? It's like business owners, like I'm bored talking. They, they know they need it, but they're bored. So what I would do if I were you is I'd have like a really, like, like really inviting photo of you. Like that's like you, like in like dressing up, looking all cool and shit. And then I would have that, that screenshot like in the photo. I think that would look dope.

• 48:09Speaker 06

  Yeah. Maybe like a banner and then I can maybe put that screenshot and maybe a couple of others in there.

• 48:14Speaker 00

  Yeah. Now we're talking. So yeah, I think like a camographic that looks like that. Application profitable business owners want extra tax strategy. You have six for business, save $10,000 in taxes. If it was the same one, six fingers. This is not tax per free tax advice. This is for established business owners who are ready to invest in proactive tax strategy before taxes. Instead of saying that, I would say, this is for established business owners who are ready to save money on taxes and who are serious about getting a good strategy. Because you're, you're asking them to invest, but before they even talk to you. So I would just take this part out because they haven't actually talked to you yet. So they're not going to be ready to invest. And if they're thinking about taxes, they're already thinking about how much money they're losing. So here I would be something, this is where profitable is business owners who are ready to save money on taxes and ready to learn about a better strategy, something along those lines. Ready to learn on taxes.

• 48:57Speaker 06

  And we're serious about starting a strategy.

• 48:58Speaker 00

  Yeah. Good. At gmail.com, gmail.com. Okay. Cool. Good. What's your current financial situation regarding to investing in tax planning? TikTok, Instagram, YouTube, wrong question.

• 49:10Speaker 06

  Oh yeah, that is okay. Yeah.

• 49:12Speaker 00

  Take that Facebook.

• 49:14Speaker 06

  Okay. Thanks for that.

• 49:15Speaker 00

  How much did you owe in taxes last year? Good. Yeah. It's a big school. So yeah, you also didn't figure out their income level. It's like, what's your current revenue level inside of your business? And then in brackets, so that I can help you prepare, prepare the best plan. So I would probably take out the question about like, where did you hear me about me from? I don't really think that's, actually nevermind. I would leave that in. I would probably put that near the end. You want to figure out questions about that first. Uh, because you don't want them to scroll away and get disinterested. So, uh, first question, definitely ask them the question about the revenue level. And you could literally just say like, what's your current revenue level in your business? And then so Instagram handle, what is your, so definitely don't ask this as the third question. It should be the last, one of the last questions you ask is the readiness.

• 49:59Speaker 00

  The next question would be, what, what's your current revenue level in your business? And then in brackets, so that I can, can prepare the best possible strategies in brackets, and then put whatever revenue levels you work with. I would just say, how much did you not owe in taxes? How much did you pay in taxes last year? Pay feels more painful. O feels like eh, pay feels painful. So how much did you pay in taxes last year? And then biggest struggle when it comes to taxes, you're hoping to solve. What's your biggest goal of taxes and planning? These questions feel abstract. What's your biggest struggle when it comes to taxes? You can help me solve. Okay. That doesn't feel abstract. What's your biggest goal of taxes and planning? They obviously want to, I would say the reason they're on this call is because they want to save money on taxes. Right?

• 50:35Speaker 06

  Yeah. Like maybe they don't know.

• 50:36Speaker 00

  Yeah. They don't, this question, what it seems abstract and if it seems abstract, it'll confuse them and they'll leave. Um, and then I would say like, how much are you hoping to save on taxes is what I would say here. Cause everybody will have an answer to that.

• 50:47Speaker 06

  I like that. Okay. I kind of, obviously I'm out of, I'm modeling it from yours for sure.

• 50:52Speaker 00

  Yeah. And then this is a good question here. So this is good. Thanks for sharing. Imagine you save this year, your next tax year might be DMing me. So you guys started and clear your potential savings. DM me applied on Instagram. Here I'd say something along the lines of like, thanks for sharing. I will review your application and let you know potential tax savings that you could, that you could get. Just DM me the word applied on Instagram so that I can take a look at your application.

• 51:12Speaker 06

  Okay.

• 51:12Speaker 00

  We want to make it about them. I'll review your application and let you know how much I think I can save you on taxes. Just DM me the word applied. So I have a chance to review your application.

• 51:19Speaker 06

  Okay. Got it.

• 51:20Speaker 00

  Cool.

• 51:21Speaker 06

  And then, um, when you, if you click up, if you DM me applied, um, do you like the response?

• 51:25Speaker 00

  DM me a flight. Yeah. It takes you to Instagram. Oh, oh, you mean if I actually DM you applied, I understand. So here, applied. So this looks like you're just starting a conversation. My focus is, hey, thanks for reaching out. I would just say something like, hey, uh, just letting you, awesome. I've received your application. Give me till the end of the day and I'll review it and get back to you. Smile face is what I would say. Cause anybody that DMs you applied is going to be somebody that you want to acknowledge that you've received the application.

• 51:47Speaker 06

  Okay. So awesome. I've received your application. Give me till the end of the day to get.

• 51:50Speaker 00

  Yeah. And give me till the end of the day to review it and I'll get back to you.

• 51:53Speaker 06

  And then we get back to them like.

• 51:55Speaker 00

  Then you can get back to them and you can send them a message or voice note or a video being like, yo, what's going on Steph? Hope you're having the best day of your entire life. Just took a minute to review your application. I definitely see some stuff we can help you with. How long have you been in business for? Get them to reply. And as soon as they reply, then I would book the call.

• 52:09Speaker 06

  Okay. All right. Got it.

• 52:10Speaker 00

  Bet.

• 52:11Speaker 06

  Yes. Thank you so much.

• 52:13Speaker 00

  You're welcome. I hope you have the best day of your entire life. It's good to see you. I hope you feel better.

• 52:16Speaker 06

  Thank you. Thank you. Appreciate it.

• 52:17Speaker 00

  Bye Steph.

• 52:18Speaker 06

  Later.

• 52:19Speaker 00

  All right, guys. Thank you guys so much for being my clients. I hope everyone had a fantastic call. Love hearing your guys' wins. Look forward to seeing you guys again next week and I'll talk to you guys soon. Take care. Bye for now, guys. See you later.

• 52:30Speaker 00

  Thank you so much for tuning into today's episode. Hopefully you got some value. If you did, and you want to learn more about how me and my team can help you scale your online fitness business to $10,000 a month. DM me 10K on Instagram, at the real Brian Mark for more information. And I'll reach out to you to see if I can help you grow an online coaching business.