#1397- Everyone Knows Me… So Why Isn't Anyone Applying?!

-------- For more information on working with me fill out this application: http://bit.ly/BuildYourOnlineFitnessBiz ------ LET'S CONNECT: YouTube | @therealbrianmark Instagram | @therealbrianmark Facebook | Brian Mark

• 0:00Speaker 00

  What's going on squad? Welcome to another episode of the change lives make money podcast for business owners who want to grow and sell on social media. I'm your host, Brian Mark. And in today's episode, I'm with my clients. These clients are clients that are doing over $10,000 a month. This is an exclusive call inside of the 25 K accelerator. Just a reminder, I'm giving away a thousand dollars cash on the podcast. If you guys want to be entered into one thousand dollars cash, all you gotta do is screenshot any podcast episode. Share it to your Instagram stories. Let me know that you are tuning in and just by doing that, you're entered to win a thousand dollars. Without further ado, tell me some motherfucking wins. What is up, Justin Klein? How you doing, brother?

• 0:29Speaker 01

  How are you? I love the Amrock, like the, uh, the cutoff thing that you're doing. I told Cole, like, he has to start doing this. I just got his shirts yesterday. They are so sweet.

• 0:41Speaker 00

  He's actually low key annoyed at me. He's like, dude, he's like that cutoff shit that you're doing with Amrock. Everybody's telling me to do cutoffs now. He's like, it's all because of you. I was like, I don't have to tell you, dude. Sorry.

• 0:50Speaker 01

  My bad. I apologize. So for the past few months, my content is not going like to the place that I want it to go. I help moms 40 and over, busy moms. I kind of switched to longevity recently. But even before that, I'm still like focusing on fat loss, but I'm just speaking more toward longevity. Where they want to be in like 10 years, 20 years. My content is not going to women and it's not going to America or Canada. It's going to India. It's going to Morocco, Saudi Arabia, like wild places. And, uh, I've, I've been like fighting with this. Like I've been like, I put a block on like India, under 25 years old. Like it didn't help.

• 1:30Speaker 01

  When I post trial reels, like I posted a trial reel, like I posted the same post that I posted today on trial reels. It's like, I'm stitching a girl who's like talking about like cortisol face. And it's like 97% men, you know, India, Saudi Arabia, Morocco. So I'm like speaking to my avatar in my content. I'm just wondering if you have any ideas? How to get my content to where I want it to go, like mainly like to stay in the States. Like even if I tag cities in the United States, like it doesn't help.

• 2:02Speaker 00

  Let me see. I'm going to listen and I'm going to watch.

• 2:04Speaker 02

  Face, you just have cortisol face. Recently I've been taking this supplement called cortisol benefits.

• 2:07Speaker 01

  Nobody can look at your face and know what your hormones are doing. That takes actual blood work, like an actual lab test. Now cortisol that stays high for a long time, it can make you more inflamed. It can make your face a little bit more puffy. But you know what else makes your face a little more puffy in the morning? Bad sleep, a salty dinner, allergies. A puffy face might just mean you had Chinese food and slept for five hours. And check this out. If you're a mom over 40 trying to stop snacking at night, I'm asking you, what did you have for lunch? Israeli, were you hungry at nine or were you hungry at three and just trying to make it to dinner? Say lunch was at noon and dinner was at seven, but then you're hungry again. My first videos are still up and they are rough, but I've never taken them down. When I started, I was scared to death to be like, mom, stop counting peanut butter as protein. The peanut butter thing drives me crazy. I love peanut butter. Who doesn't? But everybody keeps calling it a protein source and it's not. It's a fat. If you're a mom who keeps putting the sleeveless shirt back because you don't like the back of your arms, let me show you something you can do with one dumbbell. I know a lot of you are already doing arm exercises. Have you ever found a shirt that you really wanted to wear and then you decided against wearing it because you didn't want your arms showing? This is my client Jennifer. She's lost 32 pounds in her first eight months. Stop counting peanut butter as your protein. Stop guessing at your food. Log it. We can't change what we can't see.

• 2:50Speaker 01

  My mom is 68 years old and she can still do this. It's wild because every time that I tell somebody her age, it's always the same thing. No way she's in her sixties. I mean, she moves and she carries herself. 10 pounds down and your stomach, it still looks the same. I hear this from moms over 40 all the time and cutting more food isn't automatically the next step. Unfortunately, we can't choose what the fat comes off first. Some of the weight that we lose could be muscle, which is why it matters how we lose it. First of all, I help moms lose fat and get strong.

• 3:05Speaker 03

  Like I have 40 minutes for you right now and we need to maximize that and we do.

• 3:10Speaker 00

  Okay, two things. One is, uh, so for everybody listening, they were wondering what the fuck I was doing. I was basically listening to his content and I was listening to the words that he was using in his content, but I'm also getting a vibe check. So first things first is you're speaking to moms. And so if I'm intentionally speaking to moms, I'm going to make sure that the colors that I'm wearing in my content match that. So like if I'm you, like I would like be associating

• 3:34Speaker 03

  You're not ugly.

• 3:34Speaker 00

  Pink with your brand, pink, blue, like female feminine colors is that's the first thing. Second thing is if I'm speaking to moms, I'm likely not going to be wearing tank tops.

• 3:45Speaker 01

  If you're a mom who keeps putting

• 3:45Speaker 00

  Because if I'm like Like how many moms would want to look like that? Where you got fucking shredded vascular biceps, you know? So like, I'm thinking through that lens. It's like, I'm thinking through the lens of like, I want to have, you know, I want to be approachable to my ideal client. You know, an example would be like, if you guys were going for like a six figure corporate job, you wouldn't show up wearing sweatpants. Because that outfit wouldn't match the type of role that you're going after. So for me, this outfit doesn't match the type of person that you're trying to attract. So in my opinion, it's like the, I'd be choosing colors that associated with my brand. And I'll be wearing shirts that like more match the outfit of the type of person I'm trying to attract.

• 4:27Speaker 00

  Next is if we listen to this, so I'll use this as an example, the peanut butter one.

• 4:32Speaker 01

  Mom, stop counting peanut butter as protein. The peanut butter thing drives me crazy. I love peanut butter. Who doesn't? But everybody keeps calling it a protein source and it's not. It's a fat. Two tablespoons is 180 calories and like 140 of those calories are coming from fat. That's 16 grams of fat and you're getting seven grams of protein, seven grams. And you know, these companies, they love slapping protein on there. Check out the protein in peanut butter. It only has three more grams of protein. So it has 10 grams of protein, 16 grams of fat still. But for a protein source, I'm looking for at least one gram of protein for every 10 calories. And if the peanut butter is seven grams or if it's 10 grams, it's still not even close. It's still trash when it comes to a protein source. I'm not telling you not to eat peanut butter. I would never say that. I'm just telling you it's not a protein source. And if you want the peanut butter taste with some actual protein in it, get the powder stuff. 60 calories, 600 protein. I know it's not the same, but it does the job. Anytime somebody asks me about peanut butter, I always say the same thing, which is, mom, stop counting peanut butter as protein.

• 5:06Speaker 00

  Okay. So what, like, what makes this avatar specific?

• 5:10Speaker 01

  This wasn't very avatar specific and I posted this in the group and like, you know, Sam said that.

• 5:15Speaker 00

  It's like, the only word that you said was moms. Moms. That's it.

• 5:19Speaker 01

  If you're a mom who keeps putting the sleeveless shirt back because you don't like the back of your arms, let me show you something you can do with one dumbbell. I know a lot of you are already doing arm exercises and wondering why the area, it still looks the same. If you're dealing just mostly curls, you're only working the front of your arm. The muscle in the back here is your triceps and we can train that too. Hold one dumbbell with both hands up over your head, then your elbows and you're just going to lower it behind your head as far as it feels comfortable. Then straighten your arms back out. Get my upper arms aren't moving around too much. You want

• 5:35Speaker 00

  So again, I think this video does better if you're in an outfit that aligns with the avatar. You know what I'm saying? Moms is scared, can jump two pounds overnight. That to me is like same sort of, there's only one, there's only two slides that actually speak to the avatar. The other ones don't, you know, there's no screenshots of the actual avatar.

• 5:53Speaker 01

  It's like a little generic. It's not like

• 5:56Speaker 00

  Moms, if the scale is up two pounds this morning and you think hard by yourself, because that's what it takes to two pounds. I have two pounds. What did I do? You had a salty dinner. That's it. But it's like, the only avatar specific language is the word moms. That's it. So it's like, it's not specific to the avatar, which is why it's attracting men and women, you know? So it's like, if you want your content to be more specifically to attract men, then I would wear colors that associated with females. I would dress in a way that would associate with more positively with females rather than negatively. Because I think being absolutely fucking diced as a coach for women, when you're a man, actually works against you. Because men are going to see what you look like and want to look like you, which is the opposite of what you want.

• 6:39Speaker 00

  I also think that you should start making sure that your scripts have more keywords related to your avatar in them. Instead of just saying the word mom and then assuming that's an avatar specific script. I would also be more specific with the captions and add more keyword rich captions. Like as an example, I'm just going to riff off the top of my head, reading this caption. Moms, if the scale is up two pounds this morning, I need you to think hard about whether or not you ate two large pizzas last night and 50 wings. Listen, I get it. You are trying to make food for the kids and you want to get the thing that's most convenient. Because you've got to drop them off at school the next day, pick them up, taking them to soccer practice. But if you are a mom over 40, you need to make sure that you're monitoring the food that's going in your mouth. The reason that your face is inflamed and you look at yourself in the mirror in the morning and you don't like the woman that is looking back at you

• 7:24Speaker 00

  is because you're eating all these salty foods. That's why as a woman, you've got a bunch of clothes in your closet that no longer fit. You're not willing to go buy new clothes because you don't want to accept that you're at a new size, but you don't fit any of your old clothes. I'm just fucking riffing off the top of my head, but you get the point.

• 7:40Speaker 01

  I get it.

• 7:41Speaker 00

  Right? Cool. Does that make sense?

• 7:42Speaker 01

  Yeah, it makes a lot of sense.

• 7:44Speaker 00

  All right. Implement all of those changes. Come back to me in two weeks and let me know how it's going.

• 7:47Speaker 01

  I absolutely will. Thank you.

• 7:49Speaker 00

  Okay. I'll talk to you soon. Good to see you, Justin.

• 7:52Speaker 01

  Good to see you.

• 7:52Speaker 00

  Are you coming to the event?

• 7:53Speaker 01

  I, I'm hoping to come. I have to let her know by, uh, in two days.

• 7:58Speaker 00

  Deal. Anna, can you do me a favor? Can you drop the event ticket link in the chat? I forgot to mention, we are hosting a pizza domination event in November. If you guys haven't got a ticket yet, highly recommend it. So get in the room. I know we already canceled the first one. What if you cancel this one? We're not going to you. Okay. It was forest fires. Okay. It's not my fucking fault. Moving on. Phil, what's up, bro? Tell me some wins.

• 8:16Speaker 04

  What's going on, Brian? Uh, when is, I set up my iPhone 18 Pro today and I'm pumped to get some content with this thing.

• 8:21Speaker 00

  Hey, let's go.

• 8:23Speaker 04

  All right. So situation is I feel like DMs are really struggling right now. Sending out at least a hundred a day. Getting about a 15% response rate, but only booking one call per week, right?

• 8:33Speaker 00

  One call per week is weird.

• 8:35Speaker 04

  Yeah, exactly. I feel like the DM flow is, is really dialed in. I've been listening to the DM conversations. I'm getting feedback in the chat. Basically going from what's your goal? What's your pain? Kind of painting a vision out of that. Get a sense for urgency, like how important is this to you? And then offer some help, but still like one call a week is super low.

• 8:56Speaker 00

  What is the, like, where do you think the gap is? Because how many calls are you offering per week?

• 9:01Speaker 04

  That's honestly where it drops off most of the time. It's like, we'll have a great conversation and then I get to like, hey, you want some help? And sometimes they'll say yes, and then I'll be like, hey, why don't we jump on a call? And then it's like the ghost.

• 9:14Speaker 00

  Okay. So I'm going to do simple solutions to complex problems first. Take out the, would you like some help? And instead of asking, would you like some help? Send a voice note that says, all right, man, well, I'll tell you what, why did I do this, Phil? Let's hop in a quick 15 to 30 minute call. We'll talk about your number one struggle, your number one goal. And I hope you come up with a game plan to achieve your goals. Are you up for that? Simple solutions to complex problems is the first thing that we want to install. So that's the first thing. Go ahead.

• 9:35Speaker 04

  Yeah. So I've been using the voice notes as well to try and make it a little bit more personal. And it's, it's kind of the same thing.

• 9:42Speaker 00

  I'm just saying, what I'm saying is use the voice notes, but take out the question, would you like some help?

• 9:46Speaker 04

  Okay.

• 9:47Speaker 00

  Yeah. So that's the first thing. Second thing, 15% response rate. What are you doing with the other people that don't respond? Are you sending a follow up voice note?

• 9:54Speaker 04

  Yeah, yeah. I have like a pre-recorded video where it's like, hey, this is actually me. It's not a bot. If you want to test me, I'll sing a song for you. Just let me know what you want me to say.

• 10:03Speaker 00

  How's that doing?

• 10:04Speaker 04

  It, I have to sing quite a bit, but it works. Yeah.

• 10:08Speaker 00

  That's fucking funny. Okay. So how is lead quality? Like, is the lead quality good? Like as in like these people that you're talking to, are they actually like, oh, like, you know, they're, they fit the ideal client demographic?

• 10:20Speaker 04

  Yeah, they do.

• 10:21Speaker 00

  Okay. So they fit the ideal client demographic. That's good. The next question is like, so like if the lead quality is good, are you running follow campaigns?

• 10:28Speaker 04

  Yes, I am.

• 10:29Speaker 00

  Okay. Lead quality is good. The next question is, is your content on your page valuable for the avatar? What's your, what's your page?

• 10:37Speaker 04

  Fit Dad Phil.

• 10:38Speaker 00

  Fit Dad Phil right here. Okay. So I'm going to go through the last nine posts on your page and what I'm looking for is deep value. So who's the avatar you're trying to attract?

• 10:47Speaker 04

  So it's, it's a bit of a spectrum.

• 10:49Speaker 00

  The one you're running follow ads for?

• 10:52Speaker 04

  So fit parents doing CrossFit and high rocks.

• 10:54Speaker 00

  Okay.

• 10:55Speaker 01

  If you're creating 45 times a week, but still don't look like it, it's probably not your work. It's your nutrition. And you're working too damn hard to not see the results. Comment Kate, not into my free guide on how to find me with me and strong with Alkin.

• 11:04Speaker 00

  All right, wins.

• 11:06Speaker 04

  I usually hate someone who works as a chit chat, but this was a big exception. We've got my name in the 60s. I see walking every morning when I go to my runs. We got a pop in the day. I got chicks and say, thank you. Jesus was over 9,000. We saw I trained people. Start with several runs to build functional strength and size. This is gravity training. Mine's sufficient. Then I had elevated lunges to carve out my T- grow shape. Find the initial dress as a mirror. This is where we see if you're going to say, I'm a VJ head, unless I do the full. If you're doing a double press like this, it made me way harder than you. The biggest mistake I see is pulling the double straight above the wall. Basically turning every rep into a slow clean and press. Instead, after the break, you swing the double back this way your legs, then right with this press, it's a little more. But here's what happens when you decide to go for it. This guy's big point like Roger hit 20 pounds on his way to becoming jacked and strong. Erica ran 50 mile ultra marathon. Jenna and Rebecca both passed the PT test with flying balls. And I'm far as nearly 10 pounds down in just six weeks. Probably all. And one of these parents could wait for the perfect time. They just decided they were done with it. So if you're tired of making excuses, DM me. I learned something yesterday that genuinely brought my world.

• 11:50Speaker 04

  Apparently, the G7 is the winning record against Goku. They say we're gonna finish.

• 11:53Speaker 00

  Noticing some consistent pattern in your content, there's not enough content that's calling out specific pain points. It's more so giving them solutions. Whereas like if we're not calling up pain points of things that they might be experiencing, there's not a specific reason for them to take action. So they need to feel seen in your content. So this one.

• 12:09Speaker 04

  What do I look like?

• 12:10Speaker 00

  This, this is really good. So this is the only one out of, let's see, one.

• 12:16Speaker 04

  You're training four or five times a week, but I usually hate someone who's Jesus was over 9,000. If you're doing a double press like this, it made me way harder than you. The biggest mistake I see is pulling the double straight above. But here's what happens when you decide to go for it. This guy's big. I learned something yesterday that genuinely. They say we're gonna do like. Don't let pizza gratings be really bad. Here's a high protein low calorie pizza you can make it. You're tired of saying, ah, you're fat and shit. You need to follow me right now. You want to feel strong, athletic and confident again. We're really good. Your dad bought special issues more than your mom.

• 12:44Speaker 00

  Okay, so this is the, this is the next one that says it. Where is that? Where the fuck was it? If your dad bod.

• 12:48Speaker 04

  Your dad bought special issues.

• 12:49Speaker 00

  September 3rd, Phil. And then.

• 12:53Speaker 04

  You're training four or five times a week.

• 12:55Speaker 00

  Fucking September 22nd. Are the only two videos you call pain points? If you look at this, I'm going to show you something, okay? Listen to these videos. Listen, okay? Check this out.

• 13:05Speaker 04

  It finally had 30 minutes to train shoulders. This is exactly what I'm.

• 13:07Speaker 00

  No, not that one. You're stuck with that butter on the midsection.

• 13:10Speaker 04

  You know, if you didn't fly on this, you're not successful. You're back in that car, Lambo house. Ah, upright rows after your, you're something that stubborn back in your confidence because your diet's great, then lunch, lunch, this.

• 13:18Speaker 00

  You're stuck with that stubborn's fat.

• 13:20Speaker 04

  Chicken breast. And you got that big ass back. You give it to them cookies every time.

• 13:22Speaker 00

  You got the big ass back because you're getting in the cookies.

• 13:24Speaker 04

  This is one of the biggest back balls. Has to help you feel fuller and add a bunch of flavor to your meal. Best, September. Love it. Kill your confidence. But every time you try to eat a high protein diet, you still don't consume a calorie.

• 13:32Speaker 00

  Love Hannah's killing your confidence because it did, did, did, did, get it?

• 13:35Speaker 04

  Yeah, I got you.

• 13:35Speaker 00

  You have a little ass chest because you're doing double bench press. He actually, if Brandon was on a coaching call with me right now, I'd tell you, tell him that he should be doing more of this. Like three weeks ago, he was doing way better. I want you to point out three weeks ago. If Brandon, if you're listening to this podcast, you're not doing enough middle of the funnel content. Okay, listen to this, okay?

• 13:50Speaker 04

  I saw the bottom of the pan. And as soon as you're all prepared for lunch or dinner, you can eat that. Obviously, whatever. So here's the, you pull your stomach every time you take a baby photo, because you're stuck with the stomach.

• 13:57Speaker 00

  Get it?

• 13:59Speaker 00

  That's what you're missing.

• 14:00Speaker 04

  I got you.

• 14:00Speaker 00

  So it's like, you had a September 22nd one and a September 3rd one. So people don't feel called out on your content. As a result, they don't feel like they need support. As a result, they're not willing to book calls because they don't feel like you're speaking directly to them.

• 14:13Speaker 04

  Okay, all right.

• 14:14Speaker 00

  That is a number one focus for Instagram stories, for live streams and content for the next 30 days.

• 14:19Speaker 04

  All right, you got it.

• 14:20Speaker 00

  Let's make some money. Talk to you soon, Phil. Good to see you, bro. You look good. You look fresh.

• 14:24Speaker 04

  Appreciate it.

• 14:25Speaker 00

  Peace. Coach Dana, what's up? Tell me some wins.

• 14:29Speaker 05

  I say, I guess my biggest win is I just got back from my last out of state festival for the year. And I shit you not, at least 30 people at the festival recognized me and like, it, it felt almost like celebrity status because they kept coming up to me and be like, can I take a picture? Oh, my gosh, you're so inspiring. I was standing next to another influencer and they didn't even recognize them. They just recognized me and that was really fucking funny.

• 14:52Speaker 00

  That's cool, dude. That's really cool. We love that.

• 14:54Speaker 05

  Yeah, I think that like the last, I forget who it was that just went up, but um, that kind of addressed my question a little bit, but I also, you know, I'm open to a little bit more. So my biggest thing is like, I have, you know, I have a reputation and I'm very well known in my niche and my applications have slowed down. And I also posted this in the group, um, but I also would like a little bit more feedback on this too from you. Because I put out a few like coaching CTAs. Of course, I've also been putting out my lead magnet and all that. And I reached out to some people with the coaching CTA and people who fill out my application and they'll like ghost within a day or two, or they won't even respond. They'll be like, breathe and I'll respond or they'll comment on my post for coaching CTA and like, don't even respond to my message.

• 15:38Speaker 05

  I'll comment again, be like, hey, I sent you a message. You get it. They follow me. And so basically these people just kind of don't reply, even though they're like, oh, I'm interested. And then they're like, not even showing up. So I'm curious, I'm like wondering like, because people know me and they say like, are inspiring. Oh, my God, you're like, you inspired me. I, there was a girl at the festival that even said, I got her going to the gym. And she's like, I've actually stuck with it because of you. And I'm like, that's fucking awesome. Why are my applications so fucking slow right now?

• 16:10Speaker 00

  Okay, so let's do the same exercise we just did with Phil. We've got a smaller class today, so we'll do whatever the fuck we need to do, you know? I don't gotta rush. I can take my time. So let's do the same exercise we did with Phil. So we're going to pull up your content. I'm going to analyze your content and we're going to have this conversation. I say someone is working at Bakes, we're going to listen to your favorite, we're getting hotter, honestly. I wanted to change anything. Gin's getting more fun. So top of funnel, right?

• 16:31Speaker 05

  These are five raver approved protein sources for fat loss. Chicken breast is going to have the highest amount of protein for the fewest amount of calories, which is great if you're in a fat loss phase to keep yourself full and satisfied. Ground turkey or. These are five raver approved protein sources for fat loss.

• 16:41Speaker 00

  Raver approved protein sources for fat loss. So this is like a quick, quick tip. So this is like broad value, in my opinion. It's like, it's like not, it's not super broad. It's like kind of, it's like in the middle between broad value and conversion value. It's connection content.

• 16:54Speaker 05

  If you eat carbs before the rave, you'll have more energy. If you eat carbs.

• 16:56Speaker 00

  Top of funnel content. Amanda, bottom of the funnel content. Uh, connection content.

• 17:01Speaker 05

  I really fucking hate it when I tell people that I'm a raver. I love going to events and festivals and some underground.

• 17:05Speaker 00

  Connection, top of funnel content. Connection, top of funnel content.

• 17:08Speaker 05

  If you take tart cherry juice after the rave, you will sleep better because it will boost melatonin and it has anti-inflammatory properties to help reduce muscle soreness after a long night of dancing. You don't need much, just a small amount. If you eat almonds or a banana before bed after the rave, you will sleep better because these foods are high in magnesium.

• 17:20Speaker 00

  You're smart. I see what you did here. This is very smart. This is very intelligent. You guys should be taking notes. What Dana did here, she took it in extremely viral format and made it very specific for her niche. This is extremely intelligent work. Well done.

• 17:33Speaker 05

  Magnesium helps calm down your nervous system and reduce core body temperature, which is a signal that your body needs in order to sleep. You can even snack on these on your way home from the rave to give your body a head start. If you keep waking up after falling asleep after the rave, eat some honey. When you haven't eaten much and you had extreme high energy demands on your body, you may end up dumping cortisol in the middle of your rest. By having a little bit of honey before you go to sleep, this will help ease that cortisol spike so you can stay asleep. Salt your water before bed, but only if it's supplied to you. If you've been downing electrolyte packets or had a lot of salty food on your way home, this may not be necessary, but if you add salt to your water before bed, you won't wake up in the middle of your sleep, dehydrated, desperate for water, and then having to wake up to pee again. Now, if you want energy that lasts all day, all night at the rave and on a random Tuesday, make sure you follow me.

• 18:04Speaker 00

  Oh, dude, there's a coaching CTA in this bad bitch. Oh, you didn't even put one in the caption. Oh, oh. You gotta put one in the caption. What are you doing? Shut up, Gideon.

• 18:16Speaker 05

  Oh, I guess I'm gonna have to post it again.

• 18:17Speaker 00

  So I got two Gen Z fucking inappropriate. They're like, shut up. You shut the fuck up and you shut the fuck up, okay? Okay, so dude, if this had like PS comment, comment raver, if you want me to build you a custom plan for your next rave so that you look and feel like an absolute 12th. Dude, there's, this is the banger. Okay, everybody write this down, okay?

• 18:37Speaker 05

  Fumbled the bag.

• 18:39Speaker 00

  No, it's okay. It's okay. You need, everybody write this down. CTAs are the majority of my content, especially this one, okay? Coach Dana, look, we're gonna go, we're gonna scroll through my stuff, all right?

• 18:49Speaker 05

  How do I know when to put coaching CTA versus a lead magnet CTA? Because I know that we shouldn't be just coach CTA for all of them, right?

• 18:57Speaker 00

  Yeah, so that should have had lead magnet. In my opinion, that one should have been like, if you want my full guide on how to stay energized before and after the rave, follow me and call my game and I'll send it over to you. Or here's what I do when I'm lazy, Dana. If you want everything I just went over, broken down into a cheat sheet, follow me and call my game and I'll send it over. Because it's like you literally take what the fuck you just did in the reel and just send them a PDF and now they have a PDF they can use. But now that's an excuse to start a conversation. You know, I did that. I do that with like a lot of my videos, like this one right here.

• 19:25Speaker 04

  You're gonna spend a hundred dollars a day on.

• 19:26Speaker 00

  So I'm like, if you want everything, oh no, I didn't. This was a comment CTA. But um, this one.

• 19:30Speaker 04

  Not to flex or anything, but I'm pretty good at making money. If I just start my Instagram from scratch and get it to 25,000 dollars a month, in the next six months, this is exactly what I would do.

• 19:34Speaker 00

  So it's like, I literally just give them everything that was in the video in a cheat sheet. I'm like, if you want this in a cheat sheet, follow me, call my game. I take the transcript, plug it into Claude and I'm like, make me a cheat sheet. Claude spits me a cheat sheet, bam. Now they have all the information. It's literally in the video, but it's just in a sheet now, you know? So yeah, dude, that to me like generates a fucking shitload of leads. So yeah, I'm gonna go, keep going.

• 19:55Speaker 05

  If you take tart cherry juice after the.

• 19:59Speaker 00

  Connection, connection, connection. Connection, connection, connection.

• 20:05Speaker 05

  You're over going to Walmart before camping festival. If you want a really good protein source to put in your cooler, get these. These are 34 grams of protein per piece and only four grams of fat. This is a really.

• 20:11Speaker 00

  Snacks are crapping up and you know you need some protein in before the festival helps your muscles recover so you're less sore for the next day. Make sure you're getting at least a hundred plus grams protein per day so you don't wake up. My lesson group this year, we are doing eating protein is so hard.

• 20:20Speaker 05

  Oh God, this is the funny one.

• 20:23Speaker 00

  What the fuck?

• 20:26Speaker 00

  So like dude, the reason your content isn't converting is because most of your content is top of funnel content. It's like that's most of your content.

• 20:33Speaker 05

  That was like, especially in the last week and a half mainly.

• 20:36Speaker 00

  Yeah. So it's like, most of your content's top of funnel. So like, that's why people aren't reaching out for coaching because most of your content is top of funnel. And then when you are doing middle of the funnel content, you're not even using it to drive traffic to the like this one. This video for me, like this video, three thousand likes, probably would have gotten a thousand comments, you know? And then it would have been a completely different conversation. So I think that like, you're not doing anything wrong, Dana. You just need to adjust the ratios. Okay? So right now, just by looking at your page and giving an overall summary, I would say the ratios is like seventy percent top of the funnel, twenty percent middle of the funnel, ten percent bottom of the funnel. The ratio should be for you, forty percent top of the funnel, forty percent middle of the funnel, twenty percent bottom of the funnel.

• 21:18Speaker 00

  So we need more social proof or personal invitations. So like social proof video is like, is this, right? So that's bottom of the funnel. But another bottom of the funnel video, Dana, would be like, not to flex or anything, but I'm pretty good at helping ravers lose ten or more pounds in ninety days or less. And if I had to get ready for a rave in ninety days and do it healthily without starving myself, here's what I'd do. And then you just give away all the value and then you're like, PS, if you're a raver that wants to work with me to get in shape for your next rave, follow me and comment with raver and I'll reach out to you, see if I can help. So that's twenty percent of your content should be content like that. Forty percent of your content should be middle of the funnel content, which is this stuff. If you eat carbs before the rave, you'll have more energy. If you eat.

• 22:02Speaker 00

  So that's, but it should be forty percent of your content. And then the other forty percent of your content is content you're already good at. Now, here's the thing is you don't really need to focus on creating top of the funnel content because you're already good at that. What you need to focus more of your energy on is creating middle of the funnel content that has CTAs attached, whether that's a lead magnet or a direct call to action. And creating content that's specific personal invitations, which is a direct invitation, is which is like, that's this video. I'm just gonna go to my page so I can show you.

• 22:30Speaker 05

  And you have a lot of Dan Martel on your.

• 22:33Speaker 00

  My explore feed?

• 22:35Speaker 00

  No comment. Okay. You're gonna spend a hundred dollars a day on follower ad. The follower ad that you boost should follow this script right here. The goal is. So this is like, this is a personal invitation. I'm like, this is literally exactly what you should do if you want to make money online. Then at the end of the video, I'm like, if you want to work with me so that I can help you grow and scale your business, follow me and come with a hundred K and I'll reach out to you if you can. So like, that's personal invitation content. Another example of personal invitation content would be this. By the way, if you ever run into clients that you're at raves, do this.

• 23:00Speaker 05

  I try.

• 23:02Speaker 00

  Yeah, do that. And this is another example of personal invitation content. Look at this. Nine months ago today, my client Natalie signed up doing sixty five hundred dollars a month and just last month, she celebrated her first fifty six thousand dollar month. And in this video, I'm gonna teach you exactly how she did it. This is a personal invitation content. Alright, so like, twelve months ago today, my client Sarah signed up and she was struggling to da, da, da, da, da, da. And just last month, she just hit this specific goal. And in this video, I'm gonna teach you how she did it. And then at the end of the video, I'm like, if you want my help installing a system like I had helped Natalie with, follow me and come with a hundred K and I'll reach out to you if you can.

• 23:27Speaker 05

  Okay.

• 23:27Speaker 00

  Makes sense?

• 23:28Speaker 05

  Yeah. Yeah, yeah, yeah.

• 23:30Speaker 00

  Alright.

• 23:31Speaker 05

  Alright, you just shift the ratio here.

• 23:33Speaker 00

  Yeah, and do that on your Instagram stories too. Okay, you can do that on your stories too. So like, on your stories tonight, Dana, if you wanted to drive applications, you could literally do, I'll show you an example of what this looks like in my stories. Uh, so you can do like a deep value post on your stories that is also a personal invitations. If I go to home, I just have to remember profile, view archive. I'll show you one of my stories that I did because I've been like really intentional. Well, before I went traveling, I just went traveling for a week and I kind of was just throwing shit up in my stories. But before I went traveling, I was really, really, really intentional with what I put in my stories. In fact, since I'm having this conversation, I'm gonna do this right after this, uh, right after I'm done this training.

• 24:09Speaker 00

  But you can take like the deep value concept that's directed specifically at your avatar and you can also post those on your Instagram stories. Mine's just taking a year to load, which is fine. There we go. We made it. We made it happen. So do, do, do, do, let's see. I want to show you the one that I wrote that I thought was a banger. So this is one example, but I'm gonna show you a different one because this one's decent. I'm like, do you want to sign three to five clients a week? Do this today. Go into your last sales transcript, head over to San Castle's AI, take the transcript of those, paste it into Claude, film those with your iPhone, tap here if this was helpful. This one was okay, but this one was really good. I'll show you the one that was dope. This one crushed. This one was like, if you want to make a hundred K from social media, follow this framework.

• 24:48Speaker 00

  Number one, clearly define your ideal client. Number two, go through the last nine posts on your page. Number three, forty percent of your content should be this. Number four, once you have this. Number five, rinse and repeat this playbook and continue to add more centers and scale follower ads. Thank me later. Dude, this crushed. And if I wanted to make this crush harder, I could say, if you want a training on how to, uh, run follower ads, send me a DM that says, follow, and I'll send you the training. So like, you can do this on your stories, delete all your stories, post a deep value post. So for you, Coach Dana, you could do this on your stories, like post a deep value post like this. Here's what I'd do. Okay, I'm gonna tell you exactly what to do. Is go to this video right here, Dana, this one right here, uh, Dana Foster. Go to this video right here, the one that went viral. If you take heart cherry juice after.

• 25:33Speaker 00

  So how to get better sleep after the rave as a thirty year old raver. So that's the fucking text hook. And then grab a photo of you at the rave, how to get better sleep after the rave as a thirty year old raver. And then take all the instructions from this video, put them in a frickin', and then say, uh, do you have like a guide that you can send them or like a video or a training that you've done on how to?

• 25:53Speaker 05

  For sleep specifically, no.

• 25:55Speaker 00

  Okay, do you have something that you can send them that would help them prepare for the rave or lose fat for the rave or?

• 26:01Speaker 05

  I have my four steps to a rave proof body lead magnet.

• 26:04Speaker 00

  Boom. Okay, so then, so then how to get better sleep after the rave as a thirty year old raver is like a single story, delete all your stories, have that up. And then at the bottom, say, if you want to, if you want my guide on four steps to a raver proof body, send me a DM that says guide and I'll send it to you for free.

• 26:20Speaker 05

  Okay.

• 26:20Speaker 00

  Watch all your fucking inbox goals and thank me later.

• 26:24Speaker 05

  Okay. And is it normal? Cause like, I know on like a normal basis, when I'm not like traveling or at an event, my story views ranged to like five hundred to six hundred, which seems really low. But if I'm like at an event, it goes up to like three thousand. Is that normal?

• 26:43Speaker 00

  People are interested in what you're doing.

• 26:44Speaker 05

  Yeah.

• 26:45Speaker 00

  They're like, oh, this, this is fun. What's she up to? Hundred percent it's normal.

• 26:48Speaker 05

  Okay. Alright, cool. Thanks, Brian. Appreciate it.

• 26:51Speaker 00

  You're welcome. Have the best of your entire life.

• 26:52Speaker 05

  Also excited for Cologne, uh, in November.

• 26:54Speaker 00

  Yay, let's go. Okay, I'll see you soon. What's going on, fam? It's your boy Brian Mark. If you didn't know, we just launched the ten million dollar Instagram funnel blueprint. We became a three time national best seller within the first week of us launching. You can get the book, The Ten Million Dollar Instagram Funnel Blueprint, that is my literal start to finish complete guide on how to make money with your social media account on amazon.com. So search up The Ten Million Dollar Instagram Funnel Blueprint by Brian Mark and get your copy. Guarantee you best purchase you've ever made.

• 27:27Speaker 00

  What's up, Cameron Smith? Tell me some wins, brother.

• 27:29Speaker 06

  Wins, mate. Had another fifty K month, which is the second one. So that's fucking cool. And mate, just under the pump. Other than that, like everything is good. Just super busy, my man. Uh, so yeah, life's good.

• 27:42Speaker 00

  Good problems to have, my boy. Good problems to have. I love that.

• 27:45Speaker 06

  So brother, I'm at that point where I just, I fucking have to get some help. So I put a job ad up on the, one of the Filipino job websites. I've got some applications that I'm gonna go through. But when I was writing the SOP and trying to get that clear, I put it through AI and I've made it fucking infinitely worse. Like it literally overwhelmed me. So, but at the same time, I just, I've gotta get, get the ball rolling. Would you, do you think it's feasible or possible to just go, let's just fucking get this started and just start training them on the job and get them to at least start helping me with some stuff? And if it takes six months to get them right, it doesn't matter because it's so cheap. Who cares?

• 28:28Speaker 00

  What role are you hiring for?

• 28:30Speaker 06

  It's kind of an accountability support coach role. So basically, following up with clients one to one. I've automated a lot of stuff now. My mate has helped me automate a lot of stuff in terms of like call bookings and stuff, group call bookings. But if they miss that, I want the person to then chase them up and go, right, you missed the call that you booked in for. When are you coming? When's next? Because for me, I'm sort of, if they get on the call, I can do my job. They get the result. We win the game. If they don't, that's a big red flag and that's where I'm gonna start to lose them and they just won't get the result. So that's, that's their main job is going to be making sure, no worries if you missed, but you've got to rebook and you've got to get on one of these fucking calls.

• 29:13Speaker 00

  Got it. Okay. Is this the only person that you're hiring? Are you starting to hire more help?

• 29:17Speaker 06

  No, I've got a, a video editor, but this is definitely the biggest bottleneck for me now because I've got great clients, they're getting great results, but I will drop the ball if I don't get some support help soon.

• 29:31Speaker 00

  Yeah, yeah, yeah. Is your lead volume consistently high enough to book more sales calls? Like you're like doing well for your?

• 29:36Speaker 06

  No, no, I've got no leads, bro. I've got no leads. I've got no traffic. My social media is rubbish. The only clients I get are word of mouth referral. Like the one, the one thing I'll say I'm good at is social proof. Every other bit of content, I'm rubbish, but that's all I do.

• 29:54Speaker 00

  If I was you, bro, like, I think that getting somebody in and training them immediately is a good move. I think the idea of like training somebody for six months to get them up to speed is like, you know, that's one way to do it. I think you need to start thinking about getting in the millionaire mastermind soon where we're talking about hiring a training team. Cause if you talk to Brian AI in the millionaire mastermind, he would write you an SOP in fucking thirty five seconds. So like, I think the approach of like taking time on to spend on the problem is good. But if you're gonna take that approach, you gotta take thirty minutes a day, every day, you know, five days of the week for the next six months to get them up to speed. But that is an effective strategy and it will work. It's just time consuming.

• 30:28Speaker 06

  Yeah, I just feel like I've sort of been over, like I've been freaking myself out going, oh, I've got to try to get it right. And, you know, and then when I had an Aussie, man, it took me a while to get them to figure it out. And they had had the SOP and there was no language barrier. There's no like, it's still, there's still teething problems.

• 30:46Speaker 00

  It's gonna take time regardless, but, but the clearer the SOP is, the better. And so it's like, the SOP is not the be all end all because you've got an SOP. But it's like, just because something is out on paper, doesn't mean something, doesn't mean people understand it, you know?

• 30:59Speaker 06

  Yeah.

• 30:59Speaker 00

  Like as an example, it's like, I'll put out lead bags on my social media that are like how to go from zero to a hundred thousand dollars a month. That actually have the steps, but people won't implement it because they don't understand how to implement it. They don't understand the nuance of it. They don't understand like how to actually execute on the thing. So it's like the SOP is one part, but getting the people to understand the SOP is another part. And then getting people to understand the nuance in the SOP is another part, you know, and like, and knowing the information and understanding the information are two different things. So like, yes, the SOP helps, but it's not the be all end all because regardless of whether or not you get a Filipino to help you out or an Australian to help you out. There's still gonna be a certain amount of time is gonna take to train that person. So like, having a daily training cadence is a non-negotiable, in my opinion, when you're training team. Having a clearly defined SOP helps, but it's not the be all end all for sure.

• 31:41Speaker 06

  Yeah, my, I was thinking like I could just give them the sort of bare bones and then go, right, you're gonna be writing your own SOP of what your actual day looks like as you do it.

• 31:50Speaker 00

  Don't say that. Don't do that.

• 31:52Speaker 06

  Okay.

• 31:53Speaker 00

  If anything, it's like, we'll give them the SOP and we're like, don't worry about this right now. I'm gonna train you on each one of these things one at a time. And then you train them on the things one at a time, you know? Cause you don't wanna be like, here, here's the SOP that you don't fucking understand. By the way, you're gonna write one of these for yourself. And they're like, I don't even know what the fuck this is, you know? So it's like, one thing, it's like, you might give them the SOP and be like, we can review this together, but don't worry about this. I'm gonna train you on one of these things at a time. And then you'll train them on each one of the things in the SOP until they deeply understand it. That's how you do it.

• 32:25Speaker 06

  Okay, if I, let's say I'm hiring forty hours a week, but what's actually required is only twenty. Is it feasible to go, like you'd have more experience with hiring people like this? Can you then go, right, I want you to figure out in shot and I want you to film an onboarding video for MyFitnessPal and connecting it to Trainerize because they keep updating their shit and the one that I did looks different now. Would you be able to expect them to be able to figure that out and do it?

• 32:54Speaker 00

  Depends what I was hiring for. Like, if I'm hiring a Filipino speaking virtual assistant that I want to be an accountability coach, I'm not gonna get that person to film a video on in shot. Not a fucking chance, you know?

• 33:05Speaker 06

  Why's that?

• 33:07Speaker 00

  Well, because they're non-English speaking. So like, here's an example, okay?

• 33:11Speaker 06

  Dude, I think their English is better than mine.

• 33:13Speaker 00

  Okay, but, okay, you're a high-ticket Aussie fitness program, right?

• 33:18Speaker 06

  Yeah.

• 33:18Speaker 00

  Okay, so you got a high-ticket Aussie fitness program, somebody pays you twenty seven hundred dollars to learn from you for a six-month-long program. And then they open up a video from, and I'm not being racist or disrespectful in any way should perform. But they open up a video from somebody that's from a third world country that's recording a video on how to do MyFitnessPal.

• 33:34Speaker 06

  Yeah.

• 33:34Speaker 00

  What's the impression that that gives of your brand?

• 33:36Speaker 06

  Sorry, yeah, no, I'm not, sorry, I should have clarified. What I meant was, screen record what you're doing. I'll do the voiceover and like do a green screen and it'll be me explaining it. I mean, just getting the video. Yeah, sorry, no, I meant just getting the video part because that's the shit that's gonna take my time.

• 33:53Speaker 00

  Yeah, that makes more sense, but it's like.

• 33:55Speaker 06

  I do have better English than me, yeah, thanks.

• 33:57Speaker 00

  Yeah, the impression that that gives of your brand is like not high quality if they're actually on video. It's like they're.

• 34:01Speaker 06

  Yeah, yeah, yeah, cool.

• 34:02Speaker 00

  You know what I mean?

• 34:03Speaker 06

  Yeah, yeah, yeah.

• 34:04Speaker 00

  So it's like, again, but it's like, that might not be their skill set, you know? And then you're gonna ask a monkey to climb a tree. Cause it's like, they might be really, really good at the backend and like accountability and like organization. And now you're asking them to do a video. So it's like, I don't hire, you know, I'm not trying to hire a jack of all trades. I wanna hire somebody that's really good with organization. So I might not ask them to be on video like you're, it's like two different roles, you know?

• 34:27Speaker 06

  Yeah, no, no, I wouldn't get them on video. I just want them to do that sort of like even before and after photos, like social stuff, like I can show you how to do it.

• 34:36Speaker 00

  If you're doing that, then you need to hire somebody that has a wide variety of skill, not just organization. So be transparent with that when you're in the interview and let them know they might be in every man.

• 34:46Speaker 06

  Yeah, so I said, basically the non-negotiables are, they've used Trainerize before and they've used either in shot or cap cut.

• 34:52Speaker 00

  Yep.

• 34:53Speaker 06

  That's it. And speak English.

• 34:55Speaker 00

  Yep, and speak English. That's important.

• 34:57Speaker 06

  Yeah, yeah. And then they're like smarter than me. They've got like, yeah, they're, they're freaks. But okay, so you reckon, yeah, I can, there can be a degree of on the job sort of training.

• 35:07Speaker 00

  Yeah, okay, for a hundred percent.

• 35:09Speaker 06

  All right, too easy. All right, dude, thank you. That's all I needed. I think I was just overthinking it and I just needed someone to go, yeah, just to fucking do it.

• 35:15Speaker 00

  Got you, bro. Congratulations on another fifty thousand dollar month.

• 35:18Speaker 06

  Thanks, Dave. Have a good week. See you, guys.

• 35:21Speaker 00

  Charity, what's up? Tell me some wins.

• 35:23Speaker 03

  Hi, okay, where am I? Here I am. I'm gonna start with a win. I don't know how I made it in this group, but I had my first ten K month. Well, I do know how I made it because one month I made nine thousand nine hundred, whatever. But I'm actually sitting at like twelve K, so that's cool. But this is, I'm, I need so much help. I haven't been in the group since September ninth because I got, my Facebook account got hacked and then I lost, like, and then they shut me down. Like I was on like a permanent like banned freeze and because my Facebook is like connected to my Instagram. So like all my, like I was getting like good views, like occasionally going viral, like whatever.

• 36:05Speaker 03

  It was going good. I was getting followers. I was doing over a hundred DMs a day. And then as of September ninth, I've nothing, like Facebook is shut down, like still. And they say like, and then they changed, like the hacker changed my name. So I don't even know, like, I don't even know what to do going forward and I couldn't even go in the group. Like I haven't been, because everything was like frozen, like I was there. It was like a serious ban. I can't, I've tried reaching out everywhere, but they don't have support, like Meta has no, like, I don't know how to get into contact with them. So I was like, I'm hoping you can point me in the right direction. But even like my Instagram, because since that happened, I was going from like thousands of views, like pretty good views

• 36:47Speaker 03

  to like fifty, zero likes, nobody is seeing anything anywhere. And I know it's not my content because my content was doing, well, I'm not saying my content doesn't need improvement, but like, you know what I mean? It was like, it's like fifty views a day. I'm getting like nothing. So I just like went all in on TikTok, but like I need to, do you know what I can do? Help?

• 37:10Speaker 00

  Yeah, I'm looking. Give me a second.

• 37:12Speaker 03

  I'm like, well, now in the last week, they're kind of going up, but even in my past videos, so like my videos that went viral on Instagram, once this happened, it just, they got slashed, like none of, and like I was looking and I was like, oh, like I lost, like since this happened, my posts that got like ten thousand, five thousand views, they went to like three hundred. I'm like, what happened? Like, I don't even know what happened. It's a dumpster fire.

• 37:34Speaker 00

  Oh, so like those, so that, I know what that happened. That meant that your Facebook account, when it got disabled, it disconnected from your Instagram. So those videos, they took away the views from Facebook because of disconnect.

• 37:47Speaker 03

  Yeah, so that's fine. Like, I mean, it is what it is in the past. I'm not like, I'm not, I'm over it. I'm even fine if like you tell me like, hey, you need to start it, just delete that page, which I don't even know how to delete that page. But like, if you tell me like how, like, I don't know what to do going forward. What's the best thing? Cause I don't care if I have to start over, like even if I have to shut down my Instagram and just start over, like that's fine. I'm not worried about followers. I just wanna.

• 38:13Speaker 00

  I definitely don't think you should start over. Not, not even a little bit. In my opinion, it's like, so this one, when was this one posted?

• 38:20Speaker 03

  And so like just today, right now, what I'm doing for the last three weeks, I'm like, whatever, I'm gonna post stuff I would never normally post. So I'm just doing like, like a lot of real raw, I'm like. Doesn't matter. Nobody's seeing it. So I'm doing stuff like I would never really do. And to be honest, I was like, kind of really super discouraged.

• 38:37Speaker 00

  Yeah.

• 38:38Speaker 03

  So I just, my content, like, I'm like, wow, I've never been like burnt out on content, but like, I got nothing. I got nothing. So now I'm just doing like, I don't know. I don't even know, but I'm like, we'll see how it goes. But I'm like, it doesn't even matter because I'm not getting like, I feel like I'm not.

• 38:53Speaker 00

  So, so, so I just want to make sure I'm understanding. So these ones, uh, which was September sixth. These ones were connected to Facebook, right? Before, when did you get hacked?

• 39:03Speaker 03

  September ninth.

• 39:04Speaker 00

  Yeah. So this one right here on September fourth, these ones were connected to Facebook too, right?

• 39:08Speaker 03

  Yeah. And they got like, cause yeah, I was normally getting, yeah, they were. So some of them are still up there, but a lot of them even before that lost views too.

• 39:20Speaker 00

  So like these ones right here were connected to Facebook and now they're not connected to Facebook. So like, I can see, I can see what you're saying. Like the views have definitely gone down slightly, but it's not like drastically. And I don't think you're permanently banned because this one, September sixteenth, this one.

• 39:36Speaker 03

  Yeah, no, they're kind of sporadic. They're coming up a little bit.

• 39:39Speaker 00

  Yeah, they're coming up. Yeah. So here's what I would say is, yeah, it's, it's annoying.

• 39:44Speaker 03

  It went from fifty to like two hundred.

• 39:47Speaker 00

  Yeah, this is, uh, so Akani had the same thing happen to him. This, this was the same thing that happened to Dr. Akani and it took him, his, his account got disabled. It wasn't hacked, but it was permanently disabled. Like that is what happened is like, it took him a while for his views to come back. It took him about thirty days to regain momentum. So I would say resume, resume as usual, uh, resume as usual. Don't get discouraged. Like sometimes outside things happen that are outside of our control. I would just resume as usual. I have a friend of mine that is a contact directly at Meta. So I'm going to give you that, Zach, man.

• 40:20Speaker 03

  Yeah, because this hacker apparently like, and I lost like, I, I don't even know.

• 40:25Speaker 00

  Are you back in your account now?

• 40:27Speaker 03

  But I can't, my name, no, because it's, and they're saying, because the hacker changed my name. So my name is Meta Verified. But, so I still can't send messages, except I did send one message in the group and then it cut me off after that, just saying. Yeah. And I, I was like, they're going to see me as Meta Verified, but it won't let me change my name.

• 40:49Speaker 00

  That's wild.

• 40:50Speaker 03

  It's just a mess. So like, I'm sending literally like seven DMs a day, but you know what's crazy? Is that I am, you see me? I'm Meta Verified and I can't change my name.

• 41:01Speaker 00

  Yeah, that's crazy. That is crazy. Yeah, it's insane. Send a message to that guy. Tell him you're friends with Brian Mark and you got his number and see if they can.

• 41:10Speaker 03

  Where did you send that to?

• 41:12Speaker 00

  I sent it to you on Facebook.

• 41:13Speaker 03

  Oh, okay, okay.

• 41:14Speaker 00

  He works directly at Meta.

• 41:15Speaker 03

  But next week I'm going to come back on and then I want you to do a content audit. I gotta get my, I'm, I'm a dumb, I feel like that's. As I used to get like tons of views and now it's like, I'm like, the harder I try, the worse I'm getting. Maybe not. I don't know.

• 41:29Speaker 00

  I don't think that's the case. I think it just feels like that because you, you're, you're missing the views that used to be attached to Facebook. And I think your Facebook is likely getting repressed because it like got marked.

• 41:38Speaker 03

  Oh, it says like, it, they told me like, you will know, we are not recommending you.

• 41:42Speaker 00

  Yeah, yeah, yeah. So.

• 41:43Speaker 03

  So they're not.

• 41:44Speaker 00

  So you used to get the views from Facebook and now those aren't getting pushed, which feels frustrating, which I understand.

• 41:48Speaker 03

  It's fine. It's just, I don't, I can't, I'm not messaging people because I don't want people to be like, why is Meta Verified messaging me like, it looks scammy. Cause it looks hacky because, so I can't, I don't know what to do. I hope they can change my name, but I did, I'm at twelve K. So yay, that's the first for me.

• 42:05Speaker 00

  Let's go.

• 42:06Speaker 03

  And that happened, like this happened during that time. So I also wasn't going to post in the group because it's going to be posting as Meta Verified. So I'm not posting, I'm not asking because I'm like, ah.

• 42:17Speaker 00

  Well, I would just explain the situation.

• 42:19Speaker 03

  I am Meta Verified now for sixty more days, maybe. So I'm good. Just keep going and we'll be fine.

• 42:27Speaker 00

  That's it.

• 42:28Speaker 03

  Okay.

• 42:29Speaker 00

  Appreciate you. Talk to you soon.

• 42:30Speaker 03

  Thanks. Bye.

• 42:31Speaker 00

  Bye, charity. Dylan, what's up, brother?

• 42:33Speaker 04

  Hey B, what's up, bro?

• 42:35Speaker 00

  Best day of my life, brother. Tell me some wins.

• 42:37Speaker 04

  All right. Some, some wins would have to be my organic content's going better now because I got sent to Instagram jail and I had to make organic better.

• 42:44Speaker 00

  Hey.

• 42:45Speaker 04

  So yeah, DMs are getting better. I've sold a couple in there, closed a few sales, got a couple of new clients. So that's my wins.

• 42:51Speaker 00

  We love that.

• 42:52Speaker 04

  Well, what I wanted to talk to you about is I'm not, I don't understand what monetization is exactly, but when I went to Instagram, um, when I went to Instagram jail, I got banned from monetization until about the eighth of December. Does that include Meta Ads as well?

• 43:07Speaker 00

  Nope. So monetization is like, um, it's like, there's like monetization programs on Instagram. Like you can join, like create a marketplace. And like, you can get paid for ads. So like brands can pay you for ads and there can be backend support systems with that. So you're basically banned from those monetization things. It literally means absolutely nothing. So don't worry.

• 43:26Speaker 04

  Okay. Cause I can't boost ads either. And I wasn't sure if it was that, or at the same time I went to Instagram jail, I got my card hacked. So I had to change all my card details and I had a ad running in Meta. So that kind of bounced. And it says there's twenty seven dollars owing on one of the ads still. I've paid it three times, but it keeps telling me I still owe the money. I don't know what's going on.

• 43:47Speaker 00

  That is why, the payment issue is why your ad account is banned. So what I would do if I were you is can actually disconnect your ad account from your Instagram. I'd create a new ad account and I'd connect my new ad account to my Instagram. Because that is one hundred percent why you can't boost because there's a payment issue with your, with your account. Whenever there's a payment issue with your account, they won't let you, they won't let you boost.

• 44:07Speaker 04

  Okay. I've tried to fix up the payment issue, but it just won't let me. I've done it three times.

• 44:11Speaker 00

  Yeah. So then I would disconnect that ad account, start a new one and add your new ad account to that. So create a new ad account and disconnect this one and create a new one.

• 44:19Speaker 04

  All right. Thanks for that. Cause at this time of year in Australia, it's a pretty crucial time to be able to boost some ads as well, coming into spring and summer.

• 44:26Speaker 00

  Yeah, yeah, yeah. Cause you want to get in front of those people. I agree.

• 44:29Speaker 04

  Yeah. All right. I'll do that. Thanks, B.

• 44:31Speaker 00

  You're welcome. Yeah. Monetization has nothing to do with boosting the post. The reason that your account isn't able to boost right now is because there's a payment issue. It sounds to me like you've tried to resolve it three separate times. So that tells me there's likely an issue with the ad account. The two solutions that I would give is number one, try to contact the support through the Meta Suite. Oftentimes that leads nowhere because most of the support bots unfortunately are just like button pressers that just are regurgitators for the guidelines. And they're just going to give you instructions that you've already looped through. So if I were you, what I would do is I would disconnect my ad account from my Instagram. Start a new ad account, connect that new ad account with the payment issues up to date. You'll be good to go.

• 45:05Speaker 04

  All right. Thanks, man. That's what I'll do. I'll get onto it.

• 45:07Speaker 00

  Okay, bro. Talk to you soon.

• 45:09Speaker 04

  Cheers.

• 45:09Speaker 00

  You look also, side note, you look fucking gigantic. Talk to you soon.

• 45:13Speaker 04

  Cheers, bro. Got to stay large.

• 45:15Speaker 00

  Yeah, let's go. Dual Danny, what's up, brother? Tell me some wins.

• 45:19Speaker 04

  How's it going, B?

• 45:21Speaker 00

  Best day of my life, brother. How about you?

• 45:22Speaker 04

  Uh, doing great as well. Um, so wins basically been going into the DMs. I've been booking a minimum of two calls per day now.

• 45:31Speaker 00

  Boom.

• 45:31Speaker 04

  Um, yeah. So we're getting into that mindset, you know? And, uh, one that I want to know, I just want to optimize the DM process a little bit better. So would you recommend sending, because some, some of these guys, you know, you get to the points where you send them the call link and it just freaking goes to shit. So is it better to always do the asking for their time zone? Don't ask the email, asking for their phone number, booking it yourself and then sending them the form or send them the form, then ask for their time zone. Or is just keep sending the call link?

• 46:05Speaker 00

  I hate sending the call link. I don't do it anymore. I don't do it anymore because of so many people ghosting at the call link. I just ask them what time zone that they're in. As soon as I figure out what time zone that they're in, I'll walk you through the exact sequence right now. One sec. So the exact sequence, oh, I can't find that one. Let me just find one really quick. No, not that one. Let's do this one. I've got some openings for today. I could do twelve PM, twelve fifteen and twelve thirty. Could that work for you? If so, shoot me your email or phone number so I can send you the invite. So I'm like, literally like, um, so like, would you like some help? And they're like, yep. I'm like, okay, perfect. That's like, here's exactly how it looks. Like, would you like some help? They're like, sure.

• 46:46Speaker 00

  I'm like, cool. Next step is to set up a quick twenty to thirty minute call. We'll go over your number and so I'll go your number and go and help you come up with the game plan. You have for that? They're like, sure, why not? I'm like, cool. Let me check my calendar. I have times for Saturday at one thirty, two PM, three PM and four thirty, opposite every time what works best for you. And they're like, let's do Tuesday. And then I'm like, by the way, what's your number and email? And they send me their number and email. And then I, I'm like, cool. I booked those, booked the call. Then after I booked the call, I'll send the BSL. So as soon as I say, would you like some help? So there's two options. It's either cool. What time zone are you in? And they'll say EST and then I'll check my calendar and I'll offer the EST time zones or I'll just offer the time zones in the PST time.

• 47:24Speaker 04

  Oh, all right. So and here's the thing. So when I do do that, where I say like, oh, would you like some help? And they're like, oh yeah, sure. Sometimes I extra validate. I've been doing it most times now, not even sometimes where I go like, um, just to be upfront. What I'm suggesting is one-on-one coaching where I bring you into my program and then blah, blah, blah. We do this.

• 47:44Speaker 00

  No, no, don't do that.

• 47:45Speaker 04

  Oh shit. It's because I got pissed at some calls, you know?

• 47:48Speaker 00

  No, the DM, the DMs are for selling the call. The calls are selling the program.

• 47:53Speaker 04

  Hmm.

• 47:54Speaker 00

  So the DMs are.

• 47:55Speaker 04

  So the qualifications are just doing the DMs where you would say to just know if they're, if they have a job, that's pretty, pretty much it. And then leave the rest to call.

• 48:03Speaker 00

  But you're mentioning that you sent a pre-call form too, right?

• 48:07Speaker 04

  Yeah. And then sometimes they just say.

• 48:10Speaker 00

  Yeah, the pre-call, the pre-call form would be your qualifications as well.

• 48:14Speaker 04

  All right.

• 48:15Speaker 00

  So if you booked the call and they filled the pre-call form and they say they're broke and they don't have money, you would just be upfront at that point. And you'd be like, hey, just to be super clear, this is a one-on-one coaching program. The minimum investment is thirty dollars a month. Can you afford that?

• 48:25Speaker 04

  Hmm. Uh, but then if I start doing the, getting the time zone stuff, I wouldn't be doing the pre-call form anymore. I believe I would have to send them another form after booking the call.

• 48:37Speaker 00

  So isn't that what you're doing right now? Or is the like?

• 48:39Speaker 04

  That's what I'm current, that's what I'm currently doing. But then sometimes some of them ghost. I'm sending them the call stuff and then they fill it up. And then some of them say something like, I can't afford it. And then I go in there and I'm like, okay. So that you said that you can't afford it, you know, that.

• 48:53Speaker 00

  Someone helps, but then when I do the, you know, giving them the time zone stuff, I double, um, I hard qualify them by saying, this is what I'm suggesting. Are you down for that? You know? Yes. What you could do to keep the qualifications in there while booking the calls, you just switch the order. So you book the call first and then after you book the call, if you wanted to continue to qualify to make sure that you don't get on the phone with broke donkeys. Then after you book, you would send them a quick, like four or five question type form that just says like, and then you just say, hey, can you do me a favor and fill this up before the call? This is just going to give me some information on you so I can make sure I can prepare for the call properly. Send them the form. It's like, what's the number one step you have in your journey? What's your main goal? How prepared are you to invest in a coach?

• 49:35Speaker 00

  If you were able to get some support, I'm ready to invest regardless of the price. I'm interested, but my budget is tight. I don't really have the funds to invest and I just want some free advice. And then if they pick the bottom two, then you would send them a message saying, just to be upfront, blah, blah, blah, blah, blah. All right. That's perfect. Then that's perfect. I'll just create the type form for that. Yes. So you book the call first and then send them. First and then, all right. Thanks a lot, B. That's pretty much it. Okay. Appreciate you, bro. Good to see you. You also look gigantic. Talk to you soon. Uh, I'm trying.

• 50:05Speaker 00

  Peace out, brother. Rocky, last and not least, what's up, G? Tell me some wins.

• 50:08Speaker 04

  Brian, thanks a lot, brother. Wins, I've got a couple of new signups and content's getting a little bit better.

• 50:14Speaker 00

  A little bit better. That's good, brother. And we got some new signups. Let's go, bro.

• 50:18Speaker 04

  Yeah. I was wondering whether you think that the content is speaking to the ideal avatar? And the second question is whether I need more top, middle or bottom funnel.

• 50:27Speaker 00

  That's a question, Rocky. Rocky, what's your Instagram handle?

• 50:31Speaker 04

  Built by Rocky altogether with an underscore, the end.

• 50:35Speaker 00

  Got you. Easy. All right. Let's see. Dad bod, lean athletic. If I had to start again, this is the Rocky system I'd follow. Fucking excellent, middle of the funnel piece of content.

• 50:46Speaker 00

  Top of the funnel piece of content.

• 50:51Speaker 00

  Top of the funnel piece of content.

• 50:52Speaker 07

  A high rocks athlete literally shut herself mid race.

• 50:54Speaker 00

  Top, top of the funnel piece of content. Funny, top of the funnel piece of content. Bottom of the funnel piece of content.

• 50:59Speaker 07

  Losing the stomach belly fat is easier than you think. So say this one because I'm walking through the exact step by step process for losing 10% of your total.

• 51:03Speaker 00

  What the fuck? Is that what you look like right now? This is insane.

• 51:06Speaker 07

  Losing the stomach belly fat is easier than you think.

• 51:08Speaker 00

  Dude, you need to do more videos like that. You look fucking shredded as shit.

• 51:11Speaker 07

  So say this one because I'm walking.

• 51:12Speaker 00

  Why the fuck didn't you do that whole video looking like that? That's a, that's a, that's a hook by itself. God damn. I need to look like you. That's crazy.

• 51:19Speaker 07

  Losing the stomach belly fat is easier than you think. So say this one because I'm walking through the exact step by step process.

• 51:23Speaker 00

  Why? Uh, it looks like you're sharpening your videos. It looks weird. Don't sharpen your videos. You're already fucking shredded. All right?

• 51:29Speaker 04

  The video editor just ruined it. So I had to get rid of him.

• 51:32Speaker 00

  Yeah, yeah, yeah. I was gonna say like, tell you, you're already shredded. You don't need to sharpen your videos.

• 51:35Speaker 07

  Losing the stomach belly fat is easier than you think. So say this one because I'm walking through the exact step by step process for losing 10% of your total body fat without losing any muscle, just like my client Tim. Let's break it down to work out what 10% of your total body fat actually.

• 51:44Speaker 00

  Middle of the funnel content. Great piece of content.

• 51:49Speaker 00

  Top of the funnel content. Top of the funnel content. Top of the funnel content.

• 51:52Speaker 07

  Busy man over 30 trying to get lean here. Four simple rules.

• 51:55Speaker 00

  Middle of the funnel content.

• 52:01Speaker 00

  Top of the funnel piece of content. Bottom of the funnel piece of content.

• 52:07Speaker 00

  Why are you sitting in this specific setting? Is there a specific reason you're sitting in this setting?

• 52:10Speaker 04

  No, I know a specific reason. I've, I've changed it recently.

• 52:14Speaker 00

  I think that this setting sub communicates like a business video, not a fitness video. And I think you're wearing, I think you wearing this outfit also sub communicates a business video, not a fitness video. I think the scene doesn't match the piece of content. Like if I was to watch this video as sound off, I would assume you were teaching me how to sell or something, you know? It doesn't sub communicate fitness, whereas like this is an example. You're shirtless and you're jacked as fuck. It's easy to think that you're talking about fitness. Then Rocky, watch out, switches.

• 52:40Speaker 07

  Belly fat is easier than you think.

• 52:42Speaker 00

  So now I'm like, now it looks like you're teaching me sales content, something like that. So I would say that you're, you need to be more effective with context. I think that there's a large percentage of top of the funnel content. Let me just make sure that that's the, an accurate assumption. Give me one sec.

• 53:00Speaker 00

  Bottom of the funnel.

• 53:02Speaker 07

  Ranking the best workout splits, bro split.

• 53:07Speaker 07

  This is 1,200 calories of coffees and snacks. This is also 1,200 calories.

• 53:09Speaker 00

  Top of the funnel. Top of the funnel.

• 53:11Speaker 07

  Take your current body weight in kilograms and subtract it from your goal weight. This is how much weight you need to lose. Now take the difference and multiply by 7,700. This gives us a total amount of calorie deficit that you need to be in to lose all the weight. Now take this number and divide by 500. This tells us how many days you will need to be in a calorie deficit.

• 53:27Speaker 00

  Bottom of the funnel. Top of the funnel.

• 53:30Speaker 07

  Skinny fat is by far the worst body type to be stuck in. You're too skinny to cut, but you're also too soft to bulk. So you can't stuck in that gray zone where nothing is tried, seems to work. He's exactly how to fix it.

• 53:37Speaker 00

  Middle of the funnel. Middle of the funnel. You actually have pretty good ratios. Like as I'm going through it, it's like, yeah, there's some top of the funnel back to back. But also like, then I'm like, middle of the funnel, middle of the funnel. So like, for me, it's pretty good ratios. The ratio split for everybody on this call is 40% top of the funnel, 40% middle of the funnel, 20% bottom of the funnel. That's the ratio. If you guys want to grow on social media and sign clients. If you already have a big social media and you want to convert more, then the ratio is 20% top of the funnel, 60% middle, 20% bottom. You have really good ratios. I think you can, I think you can improve the actual filming production. More specifically, what I mean by that is like this video, such a killer open like this.

• 54:17Speaker 00

  Such a great open, like fucking great video open. Like I see this is like, this is the style of video that would go fucking mega, but then you cut to this.

• 54:26Speaker 00

  It's like such a fucking abrupt scene shift that it's like, it like ruins it for me, you know? Like it doesn't, the vibe doesn't check out the whole time. There was another one I saw that did that as well. I think it was this one.

• 54:39Speaker 00

  Yeah, that's like this one. Yeah. It's like completely different vibe, you know? Yeah. So like.

• 54:50Speaker 00

  Dude, I think you like, you keep that vibe the whole time. Like there's a vibe for your video, you know? You gotta keep the vibe the whole time. So like, this is the vibe.

• 55:00Speaker 00

  Thing like, keep that vibe the whole video because like, to be, to go from this, this is how much weight you need to do it to this, looks weird as fuck.

• 55:06Speaker 04

  Yeah, right.

• 55:07Speaker 00

  So I think you've got a lot of potential and I think your Instagram account could absolutely explode. All right. You remind me of one of my clients who started out in a very similar position as you. I'm going to show you his page for some info. This guy, this is like, this is who you remind me of in terms of like where he started and like the style and the energy that he brought to his videos. You remind me of Brandon. So what I'm going to say is keep going because Brandon's currently at a hundred thousand dollars a month. And if he can do it, then so can you.

• 55:31Speaker 04

  Awesome. Appreciate the feedback, Brian.

• 55:33Speaker 00

  Cool. Anything else I can do for you?

• 55:34Speaker 04

  That's all, man. Thank you very much.

• 55:36Speaker 00

  Let's get rich together, brother. I'm proud of you. Keep it up.

• 55:38Speaker 04

  Thank you, bud.

• 55:39Speaker 00

  Peace. Thank you guys so much for being my clients. I hope everyone had an absolutely fantastic call. I hope you guys have the best of your entire life. If you haven't got a ticket to the November event yet, y'all should do it because it's going to be fucking lit. And yeah, podcast is back by the way. So if you guys want fucking some more value every day, five days of the week, we got a podcast episode. Peace, love and protein. Have the best of your guys' entire lives. Thank you guys for being my clients and I'll talk to you soon. Thank you so much for tuning into today's episode. Hopefully you got some value. If you did, and you want to learn more about how me and my team can help you scale your online fitness business to $10,000 a month, DM me 10K on Instagram, at the real Brian Mark for more information and I'll reach out to you to see if I can help you grow an online coaching business.