#1381- Ignorance Is NOT Bliss ❌❌

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• 0:00Speaker 00

  What's going on squad? Welcome to another episode of the change lives make money podcast for business owners that want to grow and sell on social media. My name is Brian Mark. I'm your host. And in today's podcast episode, we're going to be talking about how ignorance is not bliss. There is a certain like element of business where what we will do in our business is we will always focus on the things that are actually that we think are the most important things. And oftentimes we will neglect things that we know are fires in our business because we don't want to spend any attention on them because we don't want to become aware of the problem. Because when you become aware of a problem and you actually become conscious of the problem, that gives you the indication that you need to do the emotional work on the other side of that problem.

• 0:38Speaker 00

  And so it is significantly easier for you to just avoid looking at the actual problem that you need to solve and looking at this like glaring issue in your face. Rather than do the internal work that you know that you need to do in order to solve the problem. And I think that we do this as human beings, and I also think that we do this as in business owners. And so in the fitness aspect, ignorance is bliss is like the person that's like 170 pounds overweight. And they're like, well, you know, I'm not going to lose weight because society wants me to, or they like neglect the fact that their fucking health is like slowly declining because they're just gaining more and more weight every single year. And they're like, they don't look in the mirror because they want to avoid the fact that they've like gained 50 to 100 pounds.

• 1:21Speaker 00

  It's like ignorance is not bliss in that aspect. You can pretend that everything's okay. All you want. At the end of the day, like you're the one that has to go to bed with yourself at the end of the night and realize that you put on a shitload of weight. Now, understanding what I'm about to share with you guys and the way that I kind of view this perspective is going to give you guys the ability to actually solve the fucking problems in your business that need to be solved. And that will immediately alleviate stress that will immediately alleviate anxiety and that will give you the ability to move forward in your business and grow into the person that you were supposed to become. Rather than holding yourself back because you've got a problem in your business that you're not fully facing. For me personally, it's like, I realize I'm going to be transparent with you guys. All right. I'm going to do a share.

• 2:02Speaker 00

  I realize that I'm retarded with my spending. Okay. Like I'm retarded. Like when it comes to like spending money, like I'm retarded with it. It's really bad. And I, the reason I'm doing this podcast ignorance is bliss is because I want to share my lessons with you guys as like, as a business owner that's, you know, consistently growing and evolving and trying to become a better person. And one of the things that I sat down with myself this month and I asked myself, I was like, how do I spend my money? It actually came because I made a post about how my business does like, you know, 1.5 million dollars a month and like how much I actually keep blah, blah, blah. And somebody made a comment, they were like, this is kind of misleading because you're not like talking about like miscellaneous expenses in your business. And then I like sat down with myself. I was like, well, yeah, it's because I like, I never really look at the miscellaneous expenses in my business, you know, like I never really looked.

• 2:47Speaker 00

  I woke up at three o'clock in the morning because I'm a psychopath. I was just feeling fucking great and wanted to wake up early. And I sat down this morning. I was like, you know what I'm going to do today? I'm going to look at the miscellaneous expenses. I was like, not only am I going to look at the miscellaneous expenses in my business. I'm also going to look at the miscellaneous expenses in my personal, you know, I'm just going to sit down and I'm going to do a self audit of myself. I'm going to, I'm not going to be ignorant anymore. You know, I'm going to, I'm going to become aware of this fucking situation. And so I sat down and I did like an honest analysis of like, not only the miscellaneous expenses in my business, but also the miscellaneous expenses in my personal life. And holy fuck, you know, there's a lot of shit on there that I was not expecting. There's like the usual stuff, you know, like the, the traveling and the Airbnbs and like, I went to Miami for like four weeks. So

• 3:25Speaker 00

  we like lived it up in Miami. So like, there's a lot of miscellaneous stuff, but like, dude, like, do you know how many fucking subscriptions there was on my company CC and my fucking personal CC? I didn't even know what the fuck they were. Okay. There's some stuff on there that I've been paying like $250 a month for. I didn't even know what the fuck it is. Okay. It doesn't even, I don't even know. Like it could like, I don't know. Like, I don't know. Is it a software? Is it a fucking like, you know, like, did I sign up for a photography service? Like I genuinely don't even recognize the name of these charges. And it's funny because like, as I was like driving, like I, I'm working on the solution now. So like, I've got my team working on a practical solution. Now as I'm like driving to my house this morning, I was like, uh, I was driving back to my house. I was like, dude, like, I can't believe

• 4:06Speaker 00

  that this, that I fucking, I was like, I don't even want to calculate how much money I've fucking spent on these subscriptions. I don't even want to know, you know? But it's like, the idea that like ignorance is bliss, because like for me, it's like, I don't care, you know? It's like, who, why would I care about these miscellaneous expenses? Like I'm still rich, you know? So like, that was literally the mindset that I had. It was like, whoa, why would I care? You know, everything's still working. And I think that that mindset, when it actually comes to like how I run my business, the mindset of being self-aware of my own inadequacies or am I self-aware of my own faults? I'm very cognizant of in terms of how I operate as a coach and a leader. And so if I'm like, an example of this is like, let's say a client ever requests to cancel on me.

• 4:50Speaker 00

  One of the first things I do when a client requests to cancel on me is I don't like pretend that the client sucks ass. Like I'm not like, oh, this client sucks. The first thing I do is I'm like, okay, ignorance is not bliss. So like, what do I need to do to fucking solve this problem? So like, what did I do in this, in this person's experience that might've had him or her to have a negative experience? And so I literally audit everything that I did in the process. I'll audit what was said to them on the call that they enrolled. And then I'll audit, you know, what their first like experience of the program was, like what the first 24 hours looked like, what the first seven days looked like, how much they actually engaged with me, how much we engaged with them. You know, what we did if they were not responsive to us, what we did if they were not engaging, like I'll audit everything that I've done myself.

• 5:30Speaker 00

  So that I can fix and solve my problem. So like, I just sit down and I do an assessment on like, what I did as an individual and what I did as a person that could have caused this. And so I bring awareness to the situation because through awareness, it's like, that's the first like level of me being able to solve the problem. And so like, I want to, I want to run you guys through like a learning model that helps me a lot when I'm thinking about how to become a better person, whether that's a better business leader, a better content creator, a better salesperson. And now I'm better at managing my money. And it's like, because I'm like, one of the main focuses for me is like, I know how to make money. It's like, one of my mentors actually told me, because like, I always say like, I want to get richer. He's like, yeah, you, I want to get richer. He's like, no, you don't want to get richer. You want to get wealthier. And I never actually like fully like really grasped that concept until

• 6:15Speaker 00

  this morning when my dumb ass looked through my own subscriptions and I was like, oh, I get what you're fucking saying now, you know, there's a difference between rich and wealthy. Anyways, I digress. So the, uh, the four levels of learning. All right. So this is like, this is how I think through whenever I'm trying to get better at something. And if you guys, you guys might not have heard of this, you might guess I might've heard this, let me explain it. So whenever there's a, there's something that you're trying to learn, skill, study, whatever, the, the first level of learning is unconscious incompetence. Okay. So unconscious incompetence, which means you don't know what you don't know. Like for me, as an example, I didn't even know that I didn't know that I was fucked with my finances. Like in terms of like all the dumb shit that I was spending money on without my conscious awareness. I didn't even know that I didn't even know.

• 6:57Speaker 00

  And I honestly, the only reason I became knowing of the not knowing is because somebody else said something to me. And they're like, yeah, but what about the most miscellaneous expenses? And then I was like, what about the miscellaneous expenses? So unconscious incompetence. Okay. So that's level one. What's going on fam? It's your boy Brian Mark. If you didn't know, we just launched the 10 million dollar Instagram funnel blueprint. We came a three time national best seller within the first week of us launching. You can get the book, the 10 million dollar Instagram funnel blueprint. That is my literal start to finish complete guide on how to make money with your social media account on amazon.com. So search out the 10 million dollar Instagram funnel blueprint by Brian Mark and get your copy. Guarantee you best purchase you've ever made.

• 7:39Speaker 00

  And like, if you are a content creator, unconscious incompetence is you are posting content on your social media and it's not working. But you have no fucking idea why it's not working. Like there's no clue. You don't know if it's your hooks, your lighting, your sound, your, the topic, the format, the, the words you're saying, you have no idea. So that's unconscious incompetence. Okay. So that's level one. Level two is conscious incompetence, which means you know now what you're doing wrong. So you're, you know what you're doing wrong, but you just don't know how to fix it. So that's conscious incompetence. And so whenever I'm trying to learn a new skill, the first thing that I do is I become consciously incompetent, which means I start becoming aware of all the things that I'm doing wrong. And that's like, that is necessary.

• 8:23Speaker 00

  Albert Einstein has this famous quote, and he said, if you gave me a hundred hours to solve a problem, I would spend 95 hours figuring out what the problem is and then five hours solving it. And I think that a lot of people don't like getting to the level of conscious incompetence, which basically means they are aware of all the things they're fucking up on. That's simple person talk. Okay. Even me, I'm a simple person. I don't use the words unconscious incompetence, but that's just the levels of learning how they were set up. Anyways, so nobody likes being aware of all the shit they're doing wrong. But that level is absolutely necessary for you to grow and become better.

• 9:00Speaker 00

  Because if you don't actually look at the problem that you're facing and you don't become aware of all the things you're fucking up on, then it's impossible for you to progress and move forward. And if we use like a fitness example, if you don't become aware that like you fat because you eat McDonald's every fucking day. And you don't like be, you're not honest with yourself. And you're like, the reason that I'm overweight is because my ass doesn't walk, doesn't go to the gym, eats McDonald's every day. And I know that that's the fucking problem. Like if, unless you become aware of that, then you can't actually work on the solution. So like, the first level to become better at anything is to become aware of all the shit that you're fucking up on. Okay. So that was me today. Yay. Anyways, so then the next level of learning is conscious competence.

• 9:45Speaker 00

  Conscious competence means you are aware of the right thing to do and you will do it as long as you are focused on it. Okay. So an example of this would be if you're trying to lose weight, you are like, okay. So conscious incompetence means I know what I'm doing wrong and I'm, I know I'm fucking it up. Conscious competence means I know what to do right and I will do it right as long as I'm focused on it. So what that means is that like in the fitness example, you start going to the gym, right? You start eating healthy. And you're going to the gym and you're eating healthy as long as you're disciplined and focused on it because you haven't actually ingrained it as a habit. So you have to like actually be disciplined and focused on that thing so that you can get better. In the content creation example, I actually had a conversation with one of my clients about this the other day on one of our coaching calls.

• 10:30Speaker 00

  And, uh, we had a conversation like two weeks ago about the difference between top of the funnel content, middle of the funnel content and bottom of the funnel content. And one of the reasons his Instagram page was having a hard time converting is because he was posting too much top of the funnel content, not enough middle of the funnel content and too much bottom of the funnel content. So I told him, I was like, bro, you gotta make sure that like 40 to 60% of your content needs to be middle of the funnel, delivering value to the audience. So after that conversation we had two weeks ago, he told me, he's like, yo, my next shoot, like I was like all middle of the funnel. I really focused on it. And then I almost forgot about it. And then I'm just like back to posting, composting. And I said to him, I was like, dude, whenever I give you a piece of advice, and this is for anybody, whenever you like learn a piece of advice that you're like, oh, that's actually fucking useful. I'm going to use that.

• 11:10Speaker 00

  In order for you to actually use that and get good at it, you have to stay focused on that one piece of advice for like 30 days and implement that piece of advice for 30 days. So that you move to the next level of learning, because here's the thing, unless something becomes a habit, you will default back to your natural habits. An example of this in the fitness, I'm going to the gym, eating my healthy food. I'm fucking, you know, on my shit. But then my car gets rear ended on the way to the gym and I get all fucking frustrated. So I drive home from the gym and because I drive home from the gym, I'm like upset that I my car got rear ended. And I'm just kind of like, you know, I'm like, whatever. And then the next day I can't go to the gym because my car got rear ended. And I don't do anything physically active because you know, I can't because you know, I can't go to the gym.

• 11:55Speaker 00

  So I can't stay active. All of a sudden now I don't go to the gym one day and then I don't go to the gym the next day. And then I just default back to my fucking set of regular habits. Does that make sense? So unless you stay focused on something for a period of 30 to 60 days where it becomes a habit. Then you go back to conscious incompetence, which means you know what you're doing wrong, but you're still fucking it up. And so the way that you get to the next level of learning is you focus on the right way of doing things to the point where it becomes a habit. And then when it becomes a habit, then we move to the next level of learning, which is unconscious competence. So unconscious competence means that you're not even aware of what you're doing anymore, but you just do the right thing all the time. Does that make sense?

• 12:39Speaker 00

  So like, when it comes to my content creation, I don't even like, I could post, I know for a fact what videos I'm going to post on my Instagram that are going to outperform. Like I can feel it before I post it, like I know as I'm filming a video, if it's going to be great, okay, or good. I can feel it as I'm filming it before I post a video, I have a really good indication of whether or not this video is going to perform. I like when I'm listening to a sales call from one of my clients, like we do like savage sales inside of the program where I like review their sales calls, which is actually happening today. By the way, for my clients, so see you later. When I review a sales call, I know for a fact what went wrong with the sales call. I can feel it. I have an intuition. I'm unconsciously competent with that. And so that's like the last level of learning to get to.

• 13:19Speaker 00

  So for me, like in my own journey as a business owner, like my main thing is like, I want to share, like, obviously this podcast is for me to give value to you so that you can become a better business owner. But also walk through what I'm learning as I'm share, as I'm like fucking learning this shit. Like I've learned all of these like necessary skills with business when it comes to like sales, lead generation, you know, mindset, fucking coaching, all this stuff. And like the one thing that I haven't really ever focused on, because my strategy, my philosophy is always like, just get richer, which I still believe. But I can get richer without being a dumbass with some of the stuff I'm spending money on, AKA the fucking random subscriptions that I don't even fucking know. So like my level of learning is like, I was unconsciously incompetent with my level of spending. And then I become came consciously incompetent, AKA I realized I was retarded.

• 13:59Speaker 00

  And then the next level of this is like, now that I'm conscious, like my main focus is literally to be extremely cautious of everything I spend money on this month. That's like literally the only thing I focus on. Like anytime I spend money, I have to be like, hey, is this necessary? I've got some financial commitments I've already made, but other than that, I'm going to be like, is this necessary? Or do you need to, you need to reel it in a little bit? I might've already gotten, I, I already paid for a private jet last month. Okay. So when you guys see me flying on a private jet this month, they just know that like, that was a decision that last month Brian made. Okay. So when you see me flying the private jet this month, just understand that last month, Brian made that decision. This month, Brian is trying to make better decisions. So this, what I'm focusing on this month is becoming aware of what I'm doing wrong. So I'm becoming conscious of all my habits.

• 14:41Speaker 00

  Then once I'm aware of like where I'm actually making these mistakes, then I'm going to focus on the right way of doing it, which is conscious competence. And then I'm going to focus on that for an extended period of time until I become unconsciously competent, which means that I'm not even aware of it and I'm just doing it right. So if you're listening to this right now and you have a skillset that you want to develop, okay? And whether that's sales, mindset, leadership, operations, hiring team, training team, whatever. First level, okay, is you don't know what the fuck you don't know. Okay. So if you're like, as an example, if your content is not fucking performing and you have no idea why, and you've tried everything under the fucking sun to get this content to work. And you have no idea what the fuck's going wrong. Seek an outside perspective, okay?

• 15:21Speaker 00

  Cause an outside perspective, looking at your stuff is going to give you the awareness at least of what you're doing wrong. So you should seek out an expert that can tell you what you're doing wrong. Because oftentimes we can't see the prescription from inside the bottle. So seek out somebody that can tell you like, this is where you're fucking up. Once you're aware of where you're fucking up, now you are consciously incompetent, AKA you know what you're fucking up on. That's the first level of awareness, because then at least you know what not to do. Once you know what not to do, then you move to the next level of awareness, which is conscious competence, which means you know what to do. And as long as you're focused on it, you will do it. It's while I'm conscious, I am competent. While I'm aware, I do it right. And then you focus on that for 30 to 60 to 90 days.

• 16:01Speaker 00

  After a certain period of time, when it becomes a habit, then you become unconsciously competent, which means you don't even have to be aware and you do it right. Those are the four levels of learning. All right. I do not believe that ignorance is bliss, and I believe that life is a never ending journey of personal development. I believe that every level that you climb to will bring a new devil. And I believe that every season of your life involves a new set of learnings, you know? And I believe that like, that's the journey of entrepreneurship. And that's why entrepreneurship is fucking beautiful, because there's no level of entrepreneurship that I've ever gotten to where I'm like, oh, I've arrived. Every single level of entrepreneurship that I've ever gotten to, I'm like, oh, there's a new lesson here. You know, there's a new lesson here, there's a new lesson here. And like constantly relearning these lessons and like, learning how to step into this new level is something that's always excited me.

• 16:43Speaker 00

  Because I believe like the best type of life to fucking live is one that you're consciously designing. You're just deciding you're like, this is the vision that I want to create. This is the place that I want to go. This is the destination I'd like to reach. And then as you go towards that fucking place, the universe presents you with all these lessons that you get to learn along the way. And if you view them as setbacks or obstacles or things that are happening to you, then you won't actually, you know, grow from those experiences. But if you learn that every single adversity placed in your path is simply an opportunity for you to step into the man or woman that you were supposed to be. And there's a lesson attached to every adversity. That's where business gets really fun. All right. So if you guys are enjoying these podcast episodes, let your fucking boy know. All right. Leave me a podcast rating. You can find me on Apple, Spotify, iTunes, all the places. Change lives and make money podcasts for business owners that want to grow and sell on social media. Appreciate you guys so much. Have the best day of your entire life.

• 17:26Speaker 00

  If you are interested in any sort of coaching programs, working with me to grow and sell on social media, whether you're a personal trainer or a business owner, send me a DM on Instagram that says info or comment on this. And I will reach out to you to see if I can help. Peace. Have the best day of your entire lives. Bye bye. Thank you so much for tuning into today's episode. Hopefully you got some value. If you did, and you want to learn more about how me and my team can help you scale your online fitness business to $10,000 a month. DM me 10K on Instagram, at the real Brian Mark for more information. And I'll reach out to you to see if I can help you grow an online coaching business.