#1379- Get Rid Of The Scarcity Mindset

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  What's going on squad? Welcome to another episode of the change lives and make money podcast for business owners that want to grow and sell on social media. My name is Brian Mark. I'm your host. And if you're new here, I got some fucking good news for you. And the good news is very simple. Every Monday to Friday at 6:30 AM PST, I'm going to be going live. I'm going to be recording a podcast episode for you guys. All right. So if you're on my Instagram, you guys can tune in live to the podcast episodes recording. It's going to be Monday to Friday at 6:30 AM PST. This is me recommitting publicly that I will be doing a live stream every day at 6:30 in the morning. All right, I'm super excited about this. Makes me nervous, but I'm excited. I had like a last, last year before my live stream got banned, I was going live every day, five days a week.

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  And then when my live stream got taken down, I stopped doing it. And I kind of pivoted over to YouTube about like six months ago. And I was doing a video every single day. And it's been awesome, but it wasn't really the same feeling. And so I've been getting back into podcast and getting back into the consistent flow. And now I'm at a place where I'm like, ready to commit to a certain time every single day. And so I blocked up my calendar every single day, 6:30 in the morning. We're going to be doing a podcast episode. So you guys can subscribe to the podcast, please. Apple, Spotify, iTunes, all the places subscribe, leave me a podcast rating if you guys get value. And today, we're going to talk about scarcity. How many of you have ever felt the feeling of scarcity? The feeling of, and I don't know if I can describe scarcity as a feeling. I think scarcity is a word that describes a bunch of feelings. All right. So scarcity is like the

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  macro perspective. And then there's a bunch of emotions that come along with scarcity. And you might be feeling like you're not going to sign another client this month, that you know, you got lucky with your business last month, that there's no way you'll be able to replicate what you just did. That like, there's no way you're going to be able to sign a client and you have one viral video and you're not going to be able to do it again. Scarcity is the feeling that you have when you are, when you feel like there's not enough. Scarcity is a feeling that you have when you feel like there's not enough. Scarcity is a feeling that you have when you feel like there's not enough success for you and that you are not going to be able to achieve success because for some reason, like you are not capable, qualified, worthy, you're deserving of it. So that's scarcity. And scarcity sucks because when scarcity creeps in, it zaps away your vitality. You know, like when you're

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  feeling the emotions of, I don't know if I'm going to be able to get a viral video, when you're feeling the emotions of, I don't know if I'm going to be able to sign another client, when you're feeling the emotions of like, I don't know if I'm going to be able to make this work. When you're feeling those emotions, you are not going to do the things that are associated with success. Because why would you do something that you think is going to lead to an outcome that isn't going to be optimal for you? And so when scarcity creeps in, you will not take the actions that will get you closer to success, because you do not believe that these actions will lead to the desired outcome. On the other hand, when you're operating in abundance, like abundance is the feeling that everything is working out for you. Abundance is the feeling that there's more than enough. Abundance is a feeling like, all good things are going to continue to happen to you. Abundance is the feeling that like you are worthy and deserving of success. And when you are

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  in the feeling of abundance, like, and abundance is like, again, a macro word for a bunch of feelings. Abundance is like courage. Abundance is perseverance. Abundance is feeling powerful. Abundance is feeling energized. When you're in that feeling, like, holy shit, like, it's almost like the universe just like moves for you, you know, like moves out of your way. It's like, I don't want to fuck with this guy. Like, this guy's on path. This woman's on path. She knows what she wants. And I'm going to tell you guys a personal story, because, and I'm going to be vulnerable with this, because I slipped into scarcity over the last three months. I slipped into scarcity, and I slipped into the feeling of not being good enough. I slipped into the feeling of, of obsession. And I slipped into the feeling of obsession with a detriment. And I didn't realize that I'd slipped

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  into that feeling until this month, because this month, we're going to have like a record breaking month. We are, we're doing, like, I just checked the numbers, we're on pace to finish either the highest we've ever finished, or the second highest we've ever finished in terms of our company. It's going to be somewhere in like the 1.7 to 1.8 million dollar range. And when I looked at the number, the first thing I thought to myself is, you fucking failed. You failed. And over the last like 90 days, I've been like, literally fucking obsessed with hitting 2 million dollars a month. Like, I'm talking to the degree where, like, I would work 14 to 16 hour days. Sometimes, I was sacrificing time with my family. When I was spending time with my family, I wasn't actually fully present, because my mind was racing with like, all of the things that I could do to move

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  the company to the next level. I was constantly thinking about the clients that I had to get back to and the, and the responsibilities that I had. I was constantly like pondering about the, the next move that I was going to make. I was constantly like, looking at my numbers and like, opening up my fucking, my payment processor to see how much we collected today to like, see if we were going to pace to hit 2 million. I was doing literally, everything in my power to fucking hit this goal. And then I fell short. And the first feeling that I had when I realized that I had fell short of my goals is you fucking failed. You failed. Which was a weird feeling. I got home on Saturday. I've just spent the last like, three and a half weeks in Miami. I got home on Saturday. And getting home was exciting, but then the next morning I woke up and all I felt was fear. Like, all I felt was

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  like this, like, overwhelming sense of fear. And I can't describe it. I can't like, put it into words. I was just like afraid. My mind was just racing with all of this fear. I felt like lonely, I felt like afraid, I felt like, I felt just this overwhelming sense of fear. And so I sat down with myself and I journaled for like, fucking 30 minutes. And I just like, got all of my thoughts out. And I just like, expressed all of my fucking concerns to myself, from myself. And I realized that I've been operating in a place of like scarcity for the last like 90 days. And fucking, it's fresh. This is a fresh, it's a fresh wound I'm talking about here. I actually, while I was

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  journaling, started bursting into tears. And I burst into tears because I felt like, no matter what I did, wasn't going to be able to hit the goal. And so, after having this like journal session, I like, I sat down, like, when I set my goals, I like, always like, set like, clear intentions for the week. Like, this is what I'm focused on. This is what I'm gonna do. This is what I'm gonna do. And I literally came out of that journaling session. I was like, I have no fucking idea what I'm gonna do. Like, I have no idea. Like, I have no idea. Like, I was like, I just feel this fear. I feel this anxiety. I feel this fear. And so I said to myself, I was like, I don't know what I can do next externally, to try to fix this. So I'm going to go internally. And I was like, I'm going to focus all of my energy. I'm like, working on like this. I'm going to go within. I was like, I don't know what to do externally, so I'm going to go internally. And I'm going to focus on like,

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  my mindset, my energy, my, my like, fucking presence. So I booked a hypnotherapy session. And I haven't done hypnotherapy. I was doing a hypnotherapy like, every week. And I haven't done it for the last 90 days, because again, I've been so obsessed with this fucking target, that I just like, blocked off everything that wasn't to do with this target. And I was like, if it's not advancing me towards this target, I'm not doing it. And looking back, like, you can never see, like, the prescription from inside the bottle. So when you're in the situation and you're just taking actions, you don't really see why you're doing it. But for me, I wasn't doing it, because I believed I was going to hit it. I was doing it because I didn't believe I was going to hit it. And so like, I was literally like, anything that it takes to get to 2 million, I'm going to get to 2 million. But I like, had this deep rooted fear that I wasn't going to be able to hit it. So I did this hypnotherapy session, and I like, expressed my emotions to my hypnotherapist. And

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  the first thing she said to me, she's like, when's the last time you went and did inner child work? And I was like, what? She's like, when's the last time you like, went and visited the little version of Brian? I was like, I honestly don't fucking know. And one of the things that I've been like, dealing with is because I've been so fucking obsessed with this like, target, that I've been like, sacrificing time with my wife. And I, even when I am hanging out with her, I'm not the fun version of Brian that I usually am. And so I was like, honestly, like, I've spent a fucking minute. And honestly, like, I haven't, even when I am having fun, I'm not having fun. So like, it's been a long time. So we sat down for an hour, and we did some inner child work. And I went back to this like, moment in time where I, this is like, grade three. I like, gave this like, toy to this like,

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  dude that lived across the street from me. And it was like my, it was my, like, one of my best friends. And he took this toy. And then I was like, I thought he, that was like, my favorite toy. And I thought I was like, expressing my love to him. I was going to give him my everything, just to like, show him that I like, cared about him as a friend. And then we stopped being friends. And I remember, I would drive by this dude's fucking house every day. And I would just look out the window at this dude's house. And I would just like, remember that I gave him my favorite toy, and it wasn't enough. And like, that was like, the first time I'd ever felt like inadequate in my life. And so, and then I went back to like, and this is like, again, super fresh, super triggering. For some reason, I was brought back to this moment where, like, I dealt with a lot of abuse when I was a kid. And I had this like, stepdad that, long story short, he was a POS. You can, all the things, like, he just used to beat my brothers and sisters and I. And I was the oldest. And I

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  remember, no matter what I did, I couldn't protect them. And I felt like, I wasn't good enough to protect my brothers and sisters. And so I always felt like I had to like, try to protect my brothers and sisters, but I wasn't good enough to do that. So I always felt inadequate. And I went back to these like, memories. And she, my hypnotherapist, directed me, and she's like, what would you want to say to these fucking kids? Like, what would you want to do? And I was like, I would just want to tell them that like, everything's going to be okay. And I would want to tell them that like, they are strong, they are powerful. And I would want to tell them that like, wait until you see like, how good it gets, you know, like, wait until you see how good your life gets. And then she was like, okay, and this is where it gets crazy. She was like, okay, now I want you to imagine, that you see the frantic version of you that's like, operating in scarcity. She's like, I want you to

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  imagine that you're like, you see that version of you that's like, trying so hard to achieve your goals. And you're like, running around trying to do stuff. She's like, I want you to describe him to me. And I was like, he looks like this like frantic, like skittish, like fucking twitching, like he, he's on crack, you know? He looks like this like crazy fucking dude that won't stop moving. And she's like, how is he related to these kids? Like, how does he relate to these memories you just brought up? And I was like, I think he's just running away from them. You know, I think he's just like running away and he's running as fast as he can. And I think he's been running his whole life. And I think that like I had such a traumatic childhood and I felt like I came from a background where I didn't meet my dad till I was 26. My mom kicked me out when I was eight.

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  I'd struggled with the drug addiction at like 24, 25. And I think that since I started personal development and I realized I could become a better person, I think I've just been running full speed. And I think that this guy that I'm looking at right now is the dude that's just been running for the last 11 years. And I think he's just been running and I think he's been running and I think he's been running and I think he's been running away from himself. And she was like, whoa. And I was like, whoa. And I feel like my whole fucking life, all I've done is run. This is the, this is my truth. I feel like my core desire was running away from the person that I used to be. And I was so afraid that if I stopped moving, that somehow, some way that version of me was going to catch up.

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  And it was like, I was so committed to getting away from those versions of myself by sprinting as fast as I possibly could, that I was just trying to run to achieve external things to prove to myself that I was adequate, to prove to myself that I was like good enough, to prove to myself that I was like worthy. And she was like, what piece of advice do you think that you would give that person? And I said, I think I would tell him to take all of that energy that he's spending trying to run away from himself, all of that, like all of that energy he's frantically trying to like achieve. And I think I would tell him to channel and focus 100% of that energy on just being

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  still, being present and not frantically trying to chase everything that I want to achieve. And instead focus 100% of my energy on going within and becoming a magnet for everything that I want to achieve. And because my energy becomes so powerful, because I'm focusing all of my energy internally instead of externally, I just start attracting everything that I could ever want. And instead of chasing, I start attracting. And then as soon as I said that, I got chills all over my body. I got chills talking about it right now. And I was like, whoa, I got it again. Whoa, whoa, whoa.

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  What's going on fam? It's your boy Brian Mark. If you didn't know, we just launched the $10 million Instagram funnel blueprint. It became a three time national best seller within the first week of us launching. You can get the book, The $10 Million Instagram Funnel Blueprint. That is my literal start to finish complete guide on how to make money with your social media account on amazon.com. So search up The $10 Million Instagram Funnel Blueprint by Brian Mark and get your copy. Guarantee you best purchase you've ever made.

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  And I wanted to share that with you because how fucking insane is it that we're going to hit 1.6 to 1.8 million dollars and I still feel the feelings of scarcity? How crazy is that? That I'm about to hit 1.6 to 1.8 million dollars in revenue and I still feel feelings of scarcity? You know, I, I used to believe that if I got to a certain level of money, if I got to a certain level of like status, that it would just solve all of my fucking shit. I used to believe that, straight up. Like I used to believe that. I used to believe that if I just, if I made a certain amount of money every month, that I would just be fucking, the universe would just magically fucking send me everything I, I ever wanted.

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  But what I realized from getting more wealthy is that no matter how wealthy you get, your shit comes with you. And one of my favorite quotes is that no matter where you go, there you are. No matter where you go, there you are. And to be honest, like before I just got back from the trip to Miami and in Miami, like we got so much shit done. Like I finished my course modules, I fucking watched a new program, like we did so much shit. And um, while I was there, like I was like good, like I was like present, I was like focused, I was like fucking in my zone, I was in a new environment. And then when I came home, I almost like, I recognized that I'd like, before I left, I had fallen into a certain set of like habits and rituals. And the habits and rituals were my obsession. It was like my fucking relentless obsession.

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  And I think that any character trait left unchecked is detrimental. Like courage by itself is a powerful character trait, but courage without risk assessment is extremely dangerous. Because if I just have courage and I just jump into a lion's den because I think I'm the fucking shit, then you know, that's, it's not very smart. I'm going down. And I think that um, like confidence without humility is arrogance. And I think patience without boundaries is a doormat. And I think obsession without rest is a recipe for disaster. And I think that I was not willing to let myself rest.

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  I was not willing to let myself slow down because I honestly believed that if I let myself slow down, that I was going to lose everything that I had gained. And that's what happens when you operate in scarcity. When you're operating in scarcity, you're not making decisions for your personal betterment. You're making decisions based on, from a core emotion that will push the very thing away that you were trying to achieve. And there's been periods of my life where like, I'm like tuned in, tapped in, turned on, like I'm like fucking, oh baby, it feels good, you know? And over the last 90 days, I like lost that feeling. And I lost that feeling in the pursuit of chasing an external goal. And what I've come to understand and what I've come to remember and what I've come to recognize is that there is nothing that I can chase externally that will give me

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  the feeling that I'm looking for internally. And this is something that I understood, but something that I forgot in my pursuit of an external goal. And it's like, you can't win externally until you win internally. Like you can't, you can't win externally until you win internally. It's just, it's just not a thing. And I think that in moments like this, where you know, I did slip into scarcity and I did like lose touch with myself and I did lose touch with my power, it, it's so important to get back into alignment. And I speak about this with my clients often. Anytime a client's coming to me with a mindset or a issue with hitting a certain revenue target, I'm like, this is a hundred percent a mindset fucking problem, a hundred percent. Because if you can't see, like I had a client, his name's Jonathan Ramirez, he actually just hit a hundred thousand dollars a month. So drop some fire for my boy John.

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  You know, if you're not in a lot, Jonathan Ramirez, if you're listening to this, you're a fucking stud. Jonathan Ramirez and I have been working in, together in VIP, my one-on-one coaching program for the last six months. And uh, every month we were on pace to hit a hundred thousand, something like detrimental would come and just like cut him off at the knees and it would be something completely outside of his control. There was always something that like prevented us from hitting 100K and he was like getting so mad and so frustrated about it and so fucking like angry. And I remember having a call with Jonathan and I literally said to him, like, I'm like, bro, you're not going to hit a hundred thousand until you like, until you 100% believe that it's going to happen internally. And I think that there's something internally that's blocking your belief that you will hit a hundred thousand dollars a month. And that thing that's blocking your belief internally is causing external issues, is causing fucking problems in your business.

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  And it's like, even though all of these things that are happening seem like they're outside of your control, the truth is that the world externally is simply a world of our, it's a reflection of our own internal world. And if you can't see it, if you can't touch it, if you can't taste it, if you can't feel it internally, then you'll never achieve it externally. It doesn't work like that. It first, it happens within and then the world sees it. It doesn't, you don't do something externally and then you feel it internally. That's not how it works. And anytime it happens externally without you feeling it internally, you lose it all. Which is why, you know the percentage of people that win the lottery and go fucking broke, like literally two years later? You know what that percentage is? It's fucking high as shit.

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  And the reason for that is because they didn't achieve it internally, they achieved it externally. And so because they achieved it externally, as soon as they had all this fucking money, they're like, I don't know what to do this, I'm not rich. And they just fucking spend it all. So unless you achieve it internally, it doesn't happen externally. But sometimes when you're in the fucking thick of it, you can't see the prescription from inside the bottle. So I'm going to give you a gut check because as somebody that just had this journey and dealt with this for the last 90 days and now can see the light, I can see the light, I can see the light, feel fucking great now, I'm on my shit. I want to give you a gut check, alright? Have you been feeling like you're not good enough? Have you been feeling like no matter what you do, your business isn't growing?

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  Have you been noticing all the problems happening in your business? Have you been having a hard time celebrating your wins? Have you been complaining about things that haven't been working? Have you been feeling stressed out and overwhelmed and anxious? Have you been feeling like you are not going to be able to achieve your goals? Have you been feeling like no matter what you do, you can't move forward? That's not a business issue. That's not a new Legion strategy that you're seeking. That's not a, that's not a viral hook that you're missing. No, no, no, no, no. That's scarcity. That's scarcity. You're like rearing its ugly head. Scarcity. And when you are operating from a core emotion, a core fucking feeling of scarcity,

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  there is no amount of external work that you can do that will outwork a vibration, a core emotion that is pushing the very thing that you want away from you. There's nothing you can do out here that will change the feeling that you feel in here. And until you feel like a fucking winner and until you feel like a champion, until you feel grateful for everything that you've already been given, until you say thank you to God or the universe, or whatever higher power is above us, fucking blessing us with all of these fucking gifts, until you give thanks and you give reverence, until you get in touch with yourself and you feel confident in your own power, there's nothing that you can do that's going to make you achieve more success externally.

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  It starts within. I encourage you to spend some time fucking journaling today and get it out. You know, what are you feeling scarce about? What is it that you're feeling scarce about? What is it that you are feeling stressed about, that you're feeling anxious about, that you're feeling nervous about? What are the fucking things that you're saying to yourself when nobody else is watching? Here's where I like, here's where I invite you to do a little bit of work. Because for me, it's like the work is not done. Just because I have the awareness doesn't mean the work is done. That's not where this fucking ends, you know? It's not like, oh, I fucking fixed it. And that's the problem with personal development, right? People will think like, oh, now that I'm aware of these things, it's like done. It's like, no, that that means the work is beginning. And so for me, I still catch myself fucking, my brain turns on, you know?

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  It's like, what about this? What about this? What about this? And I'm like, you know, I gotta calm myself. And so I created an affirmation for myself. And like, your affirmation for yourself can be different than mine, but I'm going to tell you what I say to myself when I catch my brain fucking freaking out, you know? So first, you have to come to the awareness of the scarcity. You have to like, own the fact that like, this is the emotion that you're feeling right now. Not deny it, not run from it, but embrace it. And then we have to do the work that's associated with it. And so for me, my work is, everything is always working out for me. Everything always works out for me because I'm Brian Mark. So at any time, because here's the thing, right? You can't think a thought and speak words at the same time. Doesn't happen. Like, right now, like you're thinking because you're not speaking. But for me, I'm not thinking, I'm speaking. So when you're speaking words out of your mouth, you can't think and speak at the same time.

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  It doesn't work. And so anytime I catch my fucking brain going, he's going all crazy and shit, like, we should check my strike, we should check my, here's what I say to myself. Everything's always working out for me because I'm Brian Mark. Everything's always working out for me because I'm Brian Mark. Everything always works out for me because I'm Brian Mark. Everything always works out for me because I'm Brian Mark. And so my invitation for you is to not only do a journal to figure out where it is in your life that you're feeling scarce, that you're feeling like you're not good enough, that you're feeling like you're not talented, but then to create an affirmation for yourself that is the opposite of that thing. Create an affirmation for yourself that is the opposite of that thing. And so if you're feeling scarce and you're feeling like you're not good enough, you're feeling like your businesses are growing, then my invitation for you is to say, my business is always growing, my business is always growing, my business is always growing. If you feel like you're not going to sign enough clients to be able to pay your rent, my invitation for you is like, I sign multiple clients per week, I sign multiple clients

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  per week, I sign multiple clients per week, I sign multiple clients per week. If you feel like your Instagram isn't growing and you're not going viral, and no matter what you do, you can't break through. Oh, my hypnotherapist is fucking here. What's up, Shannon? Let's go. Shannon said she wants to come on the podcast. Shannon, I'll bring you on the podcast. Come on. If you feel like you're, no matter what you do, you can't make more money. It's like, money comes to me frequently, easily, and effortlessly. Money comes to me frequently, easily, and effortlessly. Whatever the fuck your affirmation is, whatever it is. And for me, it's like, I want to work on multiple areas of my life right now. And so my thing is, everything's always working out for me because I'm Brian Mark. Everything's always working out for me because I'm Brian Mark. Everything's always looking out for me because I'm Brian Mark. So that's a wrap, y'all. I appreciate you guys. I hope everybody got value from today. I hope you were able to take something away from this podcast. And I hope you were able to feel something internally. My intention is to go

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  live every single day at 6:30 AM PST for y'all to be able to share not only business strategy, mindset, anything that I'm doing right now that's helping me hit the next level. So, thank you, everybody, for tuning in. If you guys got value from the podcast, a way that you can help the podcast grow is to go to Apple Podcasts, Spotify Podcasts, all the places, and just rate the podcast. Like, leave me a fucking rating, you know? Give me a five star. Bam bam. Peace, love, and protein. I hope you guys have the best day of your entire life and stay tuned. Because fucking guess what? There's another one tomorrow. And then another one after that. And then another one after that. And then another one after that. We fucking back. Peace.

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  Thank you so much for tuning into today's episode. Hopefully you got some value. If you did, and you want to learn more about how me and my team can help you scale your online fitness business to $10,000 a month, DM me 10K on Instagram, at the real Brian Mark, for more information. And I'll reach out to you to see if I can help you grow an online coaching business.