Pod Insights BigDeal The Step by Step Guide to Making Money: From Broke to Millionaire - Lewis Howes About this episode In this episode, Codie and Lewis delve into the intricate relationship individuals have with money. They touch on practical strategies for setting financial goals, mapping out plans, and monetizing hidden skills. They also discuss the importance of financial education in fostering a healthy relationship with wealth.
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Chapters
00:00 Understanding Your Money Story
02:52 The Emotional Connection to Money
05:47 Levels of Financial and Emotional Wealth
09:00 Practical Steps for Financial Growth
11:49 Healing Money Wounds
15:01 The Relationship with Money
17:59 Transforming Your Money Mindset
21:02 Creating a Healthy Money Dialogue
23:56 The Power of Money Conversations
35:40 The Pursuit of Money and Emotional Freedom
38:01 Understanding Personal Values and Money Goals
41:49 Healing and Money: The Connection
42:18 Generosity as a Mindset Habit
54:00 Mapping Your Financial Goals
56:25 Monetizing Hidden Skills and Assets
58:17 The Importance of Financial Education
01:00:14 Building Self-Worth and Confidence in Money Matters
01:02:04 Gender Perspectives on Money and Investment
01:09:22 Conclusion: Embracing Your Money Journey
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Transcript 14,900 words · 3 speakers
Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.
0:00 Speaker 00 You gotta get clear. In the next three months, how much do you want to make?
0:03 Codie Sanchez? Today is probably the most tactical blueprint on making your first dollars and completely changing the way you interact with money. And it's with my friend Louis Howes. He is a multiple time New York Times bestselling author. He runs one of the biggest podcasts in the world called School of Greatness.
0:20 Speaker 00 We all have a money story. Money doesn't heal who you are, it reveals who you are. And until you learn to heal, then it's just gonna reveal.
0:28 Codie Sanchez? It is therapy, but it's a different type.
0:29 Speaker 00 It is. Most people have an emotional reaction with money.
0:33 Codie Sanchez? Forty-seven percent of Americans die broke? And why?
0:36 Speaker 00 You gotta heal your money wounds. People may not want to hear this.
0:43 Codie Sanchez? Hi, I'm Codie Sanchez, and this is the Big Deal Podcast. I have struggled with this question for the better part of a decade. What do I tell people who don't have money, who have a bad relationship with money, who don't know how to go further with money? But I think today, for the first time ever, I just heard how to make money even when you have zero dollars, and how to start exactly where you are with what you've got. I was shocked when I started learning about this book, because I think most humans will not be able to make money, not because they don't have the tactics, but because you don't actually know how you feel about money, and thus, money doesn't know how it feels about you. So if today, you feel like you need more money in your life, you should absolutely listen to this episode.
1:27 Codie Sanchez? Grab a pen, grab a piece of paper, be prepared to pause it and take some notes, because this is going to be an episode you are gonna want to listen to multiple times. I remember when I first met you, you immediately, I barely knew you, and you were like, hey, uh, what do you need? How's that going? Oh, yeah, do that. Don't talk to that person, actually, do this instead. So, like, do you think that half of your success is actually due from just you being this connector and giver? Is that the secret sauce?
1:53 Speaker 00 Yeah, trying to help other people achieve their goals and dreams. That's what I've kind of done since the beginning. And that's one of my gifts or talents. And so I try to lean into that and be a generous giver of my talent. Some people might have a lot of money, that's their talent. Okay, how can I give more of that thing? And that's just my gift. And there's really, I think there's four different ways of living life with or without money. And the first way, and I've lived all four of these. And the first way is what none of us want to live, which is being broke financially and broke emotionally. When I was twenty four, twenty five on my sister's couch, I had no money, three credit cards I was living off of, student loan debt. And I wasn't generating any money. So I was financially broken.
2:37 Speaker 00 And kind of like spiritually, emotionally broken as well, because my dream had been crushed from getting injured as an athlete. My identity was gone. I was living on my sister's couch. I was like, I'm a grown man, acting like a child, getting, you know, taken care of by my sister.
2:52 Codie Sanchez? Too big for a couch.
2:53 Speaker 00 Exactly. It was, and it was just like, I was broken financially and emotionally. And I wasn't sure what I was gonna do next. So I had no clear game plan. So it's just kind of wallowing in depression, victimhood, you know, why me? No one wants to live that way. That's the first level. The second level is being financially broke still. But starting to feel more emotionally, spiritually abundant, free, excited. And I started to shift after about a year into thinking, okay, I need to get out of this rut. Let me find some coaches, some mentors, let me start learning, let me start overcoming fears, let me start developing skills. And when I started getting momentum around that, it's like something locked inside of me where I had this passion, this drive, this excitement, this like,
3:39 Speaker 00 I can take on anything, you know, this kind of fearlessness. And so I was starting to feel more rich inside, even though it wasn't paying off externally in the bank account yet. But eventually that momentum started to build into creating financial freedom. After a few years more after this, I remember I made my first million dollars and it was like, wow, all this excitement, this hustle, this grind, like I was willing to work all day and night. Do whatever it took and help as many people as possible, say yes to every opportunity. I started generating money. And I was like, okay, now I'm making it. But a few years later, I was obsessive about making more and more. I was like, how do I grow?
4:22 Speaker 00 Every year's gotta be bigger, less ten X every year. And there was a point after a few years where. I lost the internal richness. And I started to get more afraid, fearful. I started to feel like everyone was now trying to take advantage of me as opposed to we are working together. People were coming out of the woodwork from middle school who saw I had money and now asking me for money. So it didn't feel good after a while. And it didn't make me feel. It didn't solve all my emotional problems having money. So it was almost like a more challenging thing for me because I had this money. I thought it would make me happier. And it actually wasn't solving my emotional problems.
5:04 Speaker 00 So I felt more emotionally bankrupt, even though I had money financially. And that's a big challenge because you think, okay, let me go make more, build more, become bigger, better. And it's still not filling me up emotionally. That's scary place to be. And I was, this is the third level. And I was living in L A here. I don't know, five miles away in an apartment building during uh two thousand, two thousand one. A really nice apartment building where there were a lot of billionaires, millionaires, celebrities, athletes, all that stuff. And I was driving back one day from a road trip. And there was a white tent in the parking lot in the valet.
5:47 Speaker 00 And I said to the valet attendant, I was like, someone didn't jump, did they? Kind of just joking. And he said, yeah, someone just jumped like an hour ago. And committed suicide from the building I was living in with all these billionaires and millionaires. And I was like, how, how could someone jump in this building? This is like the nicest building in L A. And I later found out who that person was, who was worth half a billion dollars. A big movie producer, an executive. But for whatever reason, he wasn't feeling rich emotionally. He had all the money in the world, but something was off internally. That caused him to not love himself, not accept where he was at in his life. And that, you know, separation of having so much externally.
6:30 Speaker 00 But feeling broken internally can cause a lot of pain for people. You know, having money can solve money problems, but it can't solve self-worth problems necessarily.
6:41 Codie Sanchez? Yep.
6:42 Speaker 00 You can be a net worth millionaire, but be bankrupt, you know, and not be a self-worth millionaire. And the goal is to go from level zero, level one to level four, which is becoming financially free. And also becoming emotionally free, spiritually free, rich abundantly internally, feeling peace. And most people are stressed with money right now. They're uncertain with the economy. They don't know where their money's coming from next month, if they're gonna have a job or not, if their business is gonna collapse or not. They don't understand, there's so much fear and anxiety, and so they're crippled by the fear internally. And when we can set ourselves free emotionally around money in general, we're gonna be less.
7:24 Speaker 00 We're not, money's not gonna have power over us, whether we're making more or making less. We're still gonna feel good with us, and that's the whole reason I wanted to write this book.
7:33 Codie Sanchez? So true, because increasingly, I think peace is the new rich, and everyone has everything besides peace.
7:40 Speaker 00 Yeah.
7:40 Codie Sanchez? You know, if you think about it in the US, there are certainly those of us who are still struggling with hunger. Certainly those of us that are still in a place where we have massive scarcity. But, like, people dying of pure starvation in the US, not that common. And so we have a lot, and yet we feel more anxious and like we have less than ever. And at first, I thought you could just fix it by all of us making more money.
8:03 Speaker 00 Exactly.
8:04 Codie Sanchez? That was my tactic.
8:04 Speaker 00 Yeah.
8:05 Codie Sanchez? Like, let's just go. Let's teach more people how to make more money.
8:07 Speaker 00 You solve money problems.
8:09 Codie Sanchez? You can, but you realize very quickly that, you know, the guy at the top is oftentimes just as unhappy, or maybe more so because he thought on the way up that he was chasing happiness.
8:19 Speaker 00 Exactly. And I think we talked about this before. It's like, you know, this is not like a judgment or anything here, but it's, when is enough enough? And we can only strive for more and play the game of, I'm gonna make ten million dollars, a hundred million dollars, a billion dollars, cool, whatever, it's fun. But is it doing it because I don't feel enough?
8:39 Codie Sanchez? Yeah.
8:39 Speaker 00 Or because I don't feel peaceful and I need to make more? Or is it doing it because this is what I love and I want to like make a big impact on the world? But I feel good with me whether I make it or I don't. And I think it's getting to that place of being driven by a vision so big or so exciting for you. But not because you need to validate your self-worth.
9:00 Codie Sanchez? Yeah, it's a great point. I mean, yeah, I think, uh, I think the love of the game is why a lot of us continue to do it, but it's, it's brutal. I mean, what, what would you say to like a young man out there listening to this right now? Who got kind of feels a little lost, destitute, not making money, maybe not even meeting other people. You know, not in a relationship and married like you newly are. And isn't sure where to go next to get even to from level one to level two, just to start making money. Like, what are the changes you made to do that? And what would a young, broke dude who got a chance to talk to Louis, what would you tell him?
9:41 Speaker 00 Uh, I'd probably say three things. The first three things that came into mind, I would, I would get a physical practice first, like really master your body. Because if you're not feeling confident within yourself, you haven't mastered a routine of rigor or discipline or consistency around some type of working out. And when you master your physical health, or at least you're on a journey of mastering it. Doesn't mean you have to have a six pack or be shredded or anything like that. But if you have a consistent program with that thirty to sixty minutes a day, you're going to feel more empowered. Because you're taking back responsibility of your own agency. Second thing I would say is find a spiritual mentor. You know, when you're lost, you need a spiritual guide in your life.
10:22 Speaker 00 And if you aren't able to tap directly to God or your belief system of why I'm here. Then lean on someone you admire, find someone you admire. I don't care if it's a sports coach, a business leader who's follows practices you admire. Or a pastor or something like that. Find someone that you admire, who is living a life of high. Values and integrity because ultimately you want to be living that life. You don't want to be living out of integrity because it may be fun for a while, but you'll always hurt people along the way and ultimately hurt yourself along the way.
10:59 Codie Sanchez? By the way, if you're building a business right now and you're stuck or you want to break out to the next level, maybe you're not where you want to be today. Believe me, I have been there many, many times. I want you to know I got you. We help thousands of business owners a year figure out how to scale to the next level. One of my favorite mentors said, every level you have, there's just a higher level and a higher devil. And so if you've been in business for a while and you're doing six, seven or eight figures, there's probably one thing standing in the way of your next level. That's why we host growth and scale workshops four times a year throughout the year in Austin, in Miami, in San Diego, and you may be a fit to come to one of them. If it sounds interesting to you to get help on how to scale your business to the next level, you can reach out to my team at the link in the show notes.
11:44 Codie Sanchez? We believe in you builders, but we also believe that it's a lonely road and you can't do it by yourself.
11:49 Speaker 00 And then the third thing I would say is to really study and learn about money and make it so, make money feel relaxing to you. Most people stress out of it. I stressed about it so much because I didn't understand it. And there's still levels that I don't understand today. It's not like I'm a money expert. I'm not an investing expert or budgeting expert. I've learned how to master these things, but it's more about learning how to have conversations around money where it's fun and you're not fearful around it. Because when you're fearful around something, that thing has power over you. It triggers you emotionally in your nervous system and you're afraid to even just tell people
12:30 Speaker 00 your money situation. Most people talk about their sexual intimacy more than they'll talk about their money situation. And if you're willing to have conversations around money and just be more flexible and flowing around these conversations, make it more common, you're going to allow the flow for money to come to you. When we are in fear around something, why would we want that thing to come to us? If we're psychologically, emotionally afraid of it because we don't understand it, we're ultimately going to push it away. We're ultimately going to block the flow of abundance financially to us when we are in fear of that thing. It's an energy flow and you have to be willing to receive money and be ready and prepared to receive more.
13:14 Codie Sanchez? It's actually fascinating. I've never thought about that before, that people are more willing to talk about their sexual intimacy than money.
13:20 Speaker 00 Yes.
13:21 Codie Sanchez? It's actually really true. The people, some people are willing to talk about money, but only once you have a ton of it at the top. And then.
13:27 Speaker 00 Even then, people say they don't even reveal what their money or how much they spend.
13:29 Codie Sanchez? It's actually true. It's like somewhere in the mid, there's some like amount of bravado.
13:34 Speaker 00 Yeah, yeah.
13:34 Codie Sanchez? You know about, and then you like hit the real money amount. You're like, oh, whoops, that's not cool anymore. I shouldn't talk about it. But that's fascinating. Like you've got, I mean, more power to however you want to talk about your sexual intimacy, but you've got entire podcasts like Call Her Daddy or whatever. It's really a lot about sex. And there's nobody coming on here talking about money, except almost in a shame based way. Like I like Caleb Hammer, but being like, this was dumb, this was dumb, this is dumb, this is dumb. As opposed to, to any sort of vulnerability around it. That's fascinating.
14:03 Speaker 00 I just think making it more of a common practice around, hey, this is where I'm at. This is where I'm trying to get to. And being open to having the conversations where it flows more easily.
14:14 Codie Sanchez? And it's, is it more cur, like what would that look like in practice? Like, like Jesse Itzler, for instance, I remember him saying that he would go to the Beverly Wilshire. And he would sit in the lunchroom and he would order like the cheapest thing that was on the menu. And the reason he would do it is because it would allow him to sit around all these really rich people. And then he would ask them, like, he would be like, hey, I'm, I don't have a lot of money yet. I'm, I'm on my way up. How did you get here? Like, what do you do for a living? And he credits that with his creation of NetJets.
14:40 Speaker 00 Hundred percent. Yeah. And it's just having proximity to those conversations. And I think having them more frequently, even with the people in your life, even if people don't have money, just say, hey, let's talk about this. What are we working on today? What is, what are you struggling with? How much money do you have in debt? Like just talking about it, making it more commonplace. Cause the more comfortable you are talking about something, I think the easier it is to go create that thing.
15:01 Codie Sanchez? You know, and I really like it because there's a lot of books today talking to us about why money is not important. You know, you don't need money. Money doesn't matter. And I think that happens a lot during recessionary periods. Those books do really, really well. Why? Because. You already don't have it. So if somebody can validate that you don't need it, you're like, that sounds good. I'm on board. Also, rich people suck, you know?
15:21 Speaker 00 Exactly.
15:22 Codie Sanchez? But if you can write a book that is instead like, hey, you're not, you're, you're not net worthed by your net worth. That's not your self-worth, but uh, you can be okay pursuing it, I think is, is really, really powerful.
15:35 Speaker 00 A hundred percent. I think if you want to pursue more money, like pursue as much money as you want. It's where is that pursuit coming from? Is it from a need to prove people wrong? Is it coming from a need because you want to validate yourself that you're worthy or you're better than? You're always going to be creating from a sense of scarcity rather than abundance. And when you create from abundance, a emotionally rich place. Money can come and go and it's not as stressful. I had a, there was a company about a year and a half ago. It was so funny because as I was doing the research for this book and I was writing this book. I hadn't finished it yet. And I was like, I'm still not ready to like finish this book. And for whatever reason around this time, there was a company that essentially took a million dollars from me.
16:20 Speaker 00 And that didn't pay me. It was, it was meant to pay me and it didn't pay me. And for weeks, I was like, when are they going to pay? What's going on? It feels like they were stealing from me, right? And I was kind of a mess. I was like, it's a million dollars. It's not a small thing. And I felt more taken advantage of. It was more the act of abuse and taking advantage of. And I have stories of feeling taken advantage of as a kid and feeling abused from sexual abuse to people stealing money from as a kid. All these different things picked on. And I go, this is perfect timing, actually. After like two months of stressing about this, I was like, this is all happening for me. Because this situation triggered a wound inside of me.
17:04 Speaker 00 Of abuse, of being taken advantage of, of a not fairness, right? And it's the exact lesson I still haven't graduated yet.
17:15 Speaker 00 And so after three months of this, I finally was like, you know what? They may not pay. It doesn't mean I have to love it, but I get to learn that I'm not tied down by what this company does or doesn't do, that I have an abundant sense inside of me. I can go create this money as well. It doesn't mean I have to like this and be like, yay, this was fun. But right now, this has power over me. It's consuming me. And I'm living in scarcity. That scarcity is holding me back from being creative, resourceful, uh, and making better decisions. And so, once I started doing some healing work around that, I released it and let it go and I stopped worrying about it. They eventually paid me.
17:59 Speaker 00 And I was like, okay, great. But now this is a lesson, knowing that when I'm in scarcity or living in fear around something or frustration around something, it's not going to feel good. I'm not feeling abundant when I do this. So how can I shift the energy? It doesn't mean I, I still have to handle it and take action and do certain things. But how can I shift my energy to know I'm going to be resourceful in other ways and I'm going to be okay, whether this money comes or they take it from me. And I think that's been a big lesson for me is learning how to feel peaceful no matter what. It doesn't mean there's not going to be challenge or adversity, but how can I not let something rob me of my peace?
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19:11 Codie Sanchez? Hard, but really important.
19:12 Speaker 00 And, and again, I keep going back to these millionaires and billionaires who are just overly stressed, overly worked.
19:20 Speaker 00 That are on drugs, suicidal or committing suicide. What's the point of having all the money if you don't love yourself? If you don't have peace? What's the point then? It's just, it doesn't feel like a rich life to me.
19:33 Codie Sanchez? Yeah. You know, it's interesting because the hard part, I think, is what is the healing practice to that? Right? And, and you know, in my case, I know when I have something that happens that I don't like. One thing happened this morning. It was literally like, you know what my panic words are, Louis? If you ever text me, hey, we need to talk. Instant panic. I don't know what, I don't know who texted me that originally and something terrible happened.
19:57 Speaker 00 It triggered something.
19:58 Codie Sanchez? I just have some, I go, oh, my God, they're leaving me. We're bankrupt. I don't know. Worst case scenario immediately. Oh, every time. And the only way that I've found to get around that at like my level, not at the level I want to be yet, is most people kind of hide from tough conversations. And I usually, when I get those, say, hey, like, let's talk.
20:18 Speaker 00 Yeah.
20:19 Codie Sanchez? Okay. Like, pick up the phone. Let's have a conversation. What do you want to talk about? You know, or if somebody's like, can we talk, but later today or next week? No, let's do it right now. If you're important enough to like, mention the talk, we probably should have the talk. So that kind of helps because usually it's never as bad as you think it is. And so you can clear it out. But what else do you do to get past this scarcity mindset? What are your practices?
20:39 Speaker 00 You gotta heal your money wounds. And it may sound a little woo woo, it may sound a little weird and people may not want to hear this. But we all have a money story. Based on how we grew up, whether it be our parents teaching us a certain way, either literally speaking a certain way or their energy. My parents fought all the time. It's my memory. I know it wasn't every day, but it felt like frequently. And when they weren't fighting, they weren't showing each other love. The only time they'd show each other love is after a fight, they'd kind of like hug or kiss barely and like try to mend it. But then it was just like a cycle my whole life. And a lot of this was around not having enough money, stresses around money.
21:20 Speaker 00 So I, in my nervous system, didn't feel emotionally safe with money conversations. So I have these money wounds based on a money story. I also got into a season for about a year and a half where I would steal at grocery stores, like candy bars and stuff when I was like 10, 11. I had kids steal from me and there's just kind of all these money wounds, these money memories that creates a money story inside of my mind and also my nervous system. You have money story, your husband has his unique money story and that creates our money style. How we spend, how we save, how we think about money, how we talk about money.
22:03 Speaker 00 It creates a money personality style that we are today. And until we heal our money wounds and take ourselves to money therapy, which sounds kind of weird. Um, and mend those wounds, we'll continue to live in a certain personality style and create a strategy around money based on that energetic nervous system response. And that's going to create money, a career, a business from that energy until we shift it and heal it. And it doesn't mean it's good or bad, right or wrong. It just means that's how your personality style is. I know people that never look at their bank account. They just spend, spend, spend, spend, spend based on their money story and their style. I know other people that look obsessively daily and they save every penny.
22:47 Speaker 00 Cause they're worried for whatever reason, based on their money's uh story and style. And here's an example I like to give people and we'll do this with you. Imagine Cody that um
23:00 Speaker 00 imagine that there was money was a person. The idea of money, the representation of all the money in the world was in one person.
23:11 Speaker 00 And that person walked through the door right now and stood right here. What would your initial thought, feeling or response be? If money walked in and stood right in front of you?
23:21 Codie Sanchez? Be stoked.
23:22 Speaker 00 Okay.
23:22 Codie Sanchez? Yeah, I'm picturing Elon Musk because I think most of the money does live there. Yeah, I think I'd be like, sweet. I get to like, what's the deal? I want to know what's going on over there.
23:30 Speaker 00 Okay, cool.
23:31 Codie Sanchez? I think that's my reaction.
23:31 Speaker 00 Excited, you'd be stoked, you'd be curious.
23:34 Codie Sanchez? Yeah.
23:34 Speaker 00 You you'd be open minded, right?
23:36 Codie Sanchez? Yeah.
23:37 Speaker 00 I've asked this to so many different people. I asked this on Mark Manson's uh podcast and you know, Mark Manson.
23:43 Codie Sanchez? Yeah, I love Mark.
23:43 Speaker 00 Yeah. And I go, money walks in the door. What's your first response? He goes, that guy's a douchebag. I was like, really? I go, huh, tell me why? That's his initial response based on his whole life history and money story. And this guy's a multimillionaire and makes tons of money with his books and show and everything. But he goes, yeah, he's kind of a stuck up douchebag and I don't know. I don't know if I'd really want him here. And I go, okay, just notice your response. I asked someone in their late twenties. You're at a restaurant, money walks in the door. What do you do? And they said, I would get out of my seat and go to the bar and hide. Then if, then I would start gossiping about money behind its back like it's in the room.
24:26 Speaker 00 Then if it came up to me, I would act like I was its friend. Then I would use and abuse it when I needed money and I would ghost it if it ever reached out to me. And I was like, that's a very descriptive response and seems very unhealthy. And they were like, yeah, it is. And that's how it shows up in their life. Based on their money story and based on their money personality style. That's how money shows up for them. And it doesn't make it right or wrong, good or bad, but is that relationship with money supporting you? With you, it sounds like, man, I'd be stoked if money walked in right here. I'd be like, hey, what's up? How you doing? Let's be friends. That's what it sounds like for you. Yeah. You'd be more like free, flowing, open, you know?
25:06 Speaker 00 I, I talked to someone else and they said, if money walked in the room, I'd give it a big hug and say, come, sit down, let's chat. It's just like, it doesn't make it good or bad, right or wrong. It's just, is your relationship supporting you in your daily actions around money? In your career, in your business, how you make decisions based on your relationship with it? And when people can start to reflect, I give a ton of exercises in the book on reflecting on your money story. To see why you have this money personality style now. And to see what your personal relationship with money is. Just to assess and see, is this serving me in my life? Is it bringing me more joy or more pain?
25:48 Speaker 00 And that's it. This is not about how to be a mega millionaire or billionaire because that's the key to life. This is about can you live a rich abundant life inside of you? When you do, it really doesn't matter how much money you do or don't have. It doesn't matter if you have a million or 20 million. It's like you feel good with you, no matter what externally is happening. Then the money is just an additional bonus. It's like, wow, I can do cool things with this. I can help more people. I can give more. I can buy a home. I can do stuff. But you're not living your life based on external validation. It's about internal feelings.
26:27 Codie Sanchez? I love doing stuff. I think actually, you know what would be really cool? I would be so curious what would happen, Lewis. If if you're listening right now, I want you to play a little game with us and we'll see if anybody will do it.
26:39 Speaker 00 Yeah.
26:39 Codie Sanchez? I want you to tag us in an Instagram story where you describe what your money style is
26:45 Speaker 00 Yes.
26:45 Codie Sanchez? and what your money story is live. Like, I want to know what the story and just tag Lewis and I. I'm so curious to hear what people's immediate reaction is when they see money walk in the door.
26:57 Speaker 00 That's it. Yeah. And your money story and your money style equals your strategy, how you show up with money in your life today.
27:04 Codie Sanchez? Okay, wait, so I want to back up. So we've got so first you've got your money story, which is like if money walked in the door, how would you react?
27:10 Speaker 00 Well, your money story is more of like all of the memories and wounds that you have around money. It could be good things. It could be negative things, things that you remember growing up that is like, when I grew up, my dad and mom said like money doesn't grow on trees. And then and they were stingy and they didn't give me an allowance and I had to work hard for my money. And it was all about hard work or whatever it is.
27:32 Codie Sanchez? Yeah.
27:33 Speaker 00 Or it could have been like, man, my parents taught me that money comes freely to me when you add value.
27:38 Codie Sanchez? Yeah.
27:39 Speaker 00 And so I learned how to just be a value driven individual. And I learned that money flows abundantly and it doesn't like consume me. You know, whatever your personality or your story is around money.
27:49 Codie Sanchez? And you do then you write down.
27:51 Speaker 00 You write those down. What are those memories? What are those memories that you can think of? What are the painful ones, the good ones? Mix it all together. That's your story. Write those down. Then think about your money, personality, style. How do you spend money? How do you save money? Do you invest your money? Or do you just put it in a savings account? Do you not know what your money is? Uh, cause you got so much debt that you're afraid and ashamed to look at it. You know, a lot of people are just like, when I had credit card debt, I didn't want to look at it. So I was like ashamed of it. I was like, I just want this to go away. And so I had to really start taking a look at things differently and say, oh, why am I avoiding money? Why am I avoiding of this? I was afraid of it. So I was strategically doing things in life based on my style and my story.
28:37 Speaker 00 And this whole, if money was a person and it walked in the room, that's more just to see what your relationship with money is. If it was a person, because I believe money is very, it's an intimate, emotional thing. Most people have an emotional reaction with money. And emotions come from human beings. And so if you have an emotional reaction to something, imagine if it was a person. Are you, when you receive money, are you grateful and appreciative of the money you receive? Or are you like, gosh, stressed out, anxious, uh, and just like frustrated with it? And imagine if you were always frustrated with a person in your life, how do you think they would feel?
29:22 Speaker 00 They wouldn't enjoy it. Imagine if you were never appreciative of them. You would never express gratitude towards them. Especially an intimate partner, they'd probably leave you after a period of time that they get, or the, the relationship would not work. And if you thought of money when it came and when it left as an intimate relationship. And you said, it's weird as it may sound, money comes to me. And if you said, thank you so much for being with me. Where would you like to go? What do you want to do? It's weird thinking of it as a person.
29:50 Codie Sanchez? I'm kind of into it.
29:51 Speaker 00 If you're a dollar, a hundred thousand dollars, a million dollars comes in your bank account and you just say, thank you, money for being here. Where do you want to go? Do you want me to give you away today? Do you want me to use part of you to buy something for myself? Do you want me to invest in you and put you in somewhere? Do you want to go on the stock market? Do you want me to put you in real estate? Should I hire someone and help them in their life and their dreams with your money today? Where do you want to go? And also asking it role playing, as weird as this sounds. I feel like you'll have a better relationship with money when you invest and appreciate the money that comes to you.
30:27 Codie Sanchez? You know what's weird is it is woo woo, but I think that if you don't do things like this, you can have all the tactics in the world and you will still be broke. And you know, what's fascinating, how did you come up with this?
30:43 Speaker 00 Studying, asking, you know, 12 years of research, asking all the wealthy people in the world that I knew.
30:48 Codie Sanchez? And all your notebooks.
30:49 Speaker 00 And all the therapists that I've interviewed and all the healing work I've done on intimacy and relationships. And I realized from some of my biggest episodes around money. And I just would ask people, what's your biggest challenge with money? What's your biggest fear? What's holding you back? What's blocking you? What's your limiting beliefs? And it always came back to this relationship with money. And I know this because I had a bad relationship with it for a long time. And it took years to kind of heal and learn these things and figure out, how can I feel emotionally free with money? Because I don't want money to have power over me. And even a year and a half ago, I thought I was free with money. And something triggered me, something hit the emotional psychological wound of stealing my money.
31:35 Speaker 00 And it made me furious and I realized it still has power over me. It's, I'm still not free with money emotionally. And this relationship that of me and money is not good still. Maybe in certain areas, but not every area. And I'm sure there's more levels for this. It's not like I've mastered this. This is about me exploring how to set myself emotionally free. And have tools that if I ever go back into pain, how do I create freedom quicker?
32:07 Codie Sanchez? God, it's so.
32:08 Speaker 00 And again, I just know so many people that I'd ask questions to about, what are their struggles around money? What are their fears, their concerns, their insecurities? People are living in fear around money. And that fear is blocking their abundance. It's blocking their ability to earn more and feel free with the money they're earning.
32:28 Codie Sanchez? Yeah, and even to learn about how to make money. Because I think a lot of the reasons, I go straight to tactics because I apparently am buddies with money. I don't know why.
32:36 Speaker 00 Yeah, you are. And you're like, hey, let's hang out.
32:38 Codie Sanchez? Sup, what you got? And but uh, that's why I want to go to tactics immediately because I'm like, oh, tell me. But you know.
32:45 Speaker 00 Most people can't even go there because they don't have a relationship with it.
32:48 Codie Sanchez? They they cannot.
32:49 Speaker 00 Toxic. Their whole relationship is broken. So how you gonna do talk, how you gonna do tactics if you can't even be in a room with money?
32:57 Codie Sanchez? Yeah, a hundred percent.
32:58 Speaker 00 If you got a an intimate partner in front of you and you don't feel emotionally safe to have an open, vulnerable conversation as a tactic. You've got to do the healing work on you first before you can actually look someone in the eyes and say, hey, you hurt me. Hey, this upset me. I want to talk about it calmly, consciously. Instead of you hurt me, it's like when you are so reactive or fearful and wounded, you respond based out of a wound. Not out of wisdom, not out of like conscious communication, not out of clarity. It doesn't mean everything's going to be comfortable in your life. These are about, you're gonna have uncomfortable conversations. But how can you have those uncomfortable conversations like you do from a place of?
33:40 Speaker 00 When someone says that we need to talk, you try to lean into it right away. It doesn't mean it's easy. But you consciously lean in and say, what can we do to make this better?
33:48 Codie Sanchez? Hundred percent.
33:49 Speaker 00 You know, you don't avoid it. You don't run from it. You do the uncomfortable thing, but you try to mend it faster.
33:55 Codie Sanchez? Yeah, but it's it's a great point because you know what would be sweet? I don't know. I didn't, you don't have this in the book, I don't think, but like. I would love a quiz on personality types with money.
34:05 Speaker 00 Oh, I've got a whole chapter with a quiz.
34:07 Codie Sanchez? No, but you don't have a like where you can go and click and say you're this on your website?
34:11 Speaker 00 Yes.
34:11 Codie Sanchez? What's the website?
34:12 Speaker 00 Well, I mean, it's in the book and I've got the code in here. I have to buy the actual link for you. MakeMoneyEasyBook.com is the website, but there's a whole chapter with a quiz you can take here.
34:22 Codie Sanchez? And is there an avatar?
34:23 Speaker 00 Personality style, yes.
34:25 Codie Sanchez? Okay, so what are you?
34:26 Speaker 00 Um, well, I'll tell you this right now. Let me find this page so I can tell you the exact.
34:31 Codie Sanchez? Tell me when you're ready because and I'll tell a story in the meantime. So I remember um I was speaking at a women's event.
34:38 Speaker 00 Yes.
34:38 Codie Sanchez? And it was a finance women's event with a bunch of like kind of pretty wealthy women, all in leadership roles. And this is when I realized that a book like yours was really needed, but I had no answers to this question then. I was gonna go on and speak about how to do asset investing at like a high level, alternative investing, blah, blah, blah. But first they had this woo woo chick in Austin. Come on and talk about.
35:00 Speaker 00 Who was it? Do you remember?
35:01 Codie Sanchez? You know, I don't. I remember a lot of feathers and like a.
35:03 Speaker 00 A hat, a big hat.
35:05 Codie Sanchez? There was a hat and I was judgy. I was immediately judgy. And yet this woman came on and she blew my mind. She had us all close our eyes. She said, in the audience, everybody, close your eyes and I want you to visualize money. And I want your body to become a visual representation of your feeling of money.
35:23 Speaker 00 I love it.
35:24 Codie Sanchez? And so immediately.
35:25 Speaker 00 Very woo.
35:26 Codie Sanchez? Yeah, very woo. And I, I, you know, I'm like opening one eye slightly, but, but a bu- you know, my hands like went up. I was like, money, you know, I want it. I like it. And I kind of thought that would be everybody. And she said, now, now freeze, keep your eyes closed. Now open your eyes. And she had us look around.
35:40 Speaker 00 And how many people had their hands up?
35:41 Codie Sanchez? Oh, maybe like me and one other chick.
35:43 Speaker 00 Wow.
35:43 Codie Sanchez? And almost everybody else was, you know, some of them might have been like this or like this or like this. And that's when I realized, whoa, you know, in this area, I'm messed up in many, many, many areas. But in this one, this is such a wound for people. And if we don't heal the wound, then we definitely cannot apply, you know, a new foundation. We can't apply growth. We can't extend.
36:06 Speaker 00 Exactly. It's got to heal the wound. And you were like free. You were like, I'm ready, you know?
36:10 Codie Sanchez? Yeah. And don't get me wrong. I still freak out about money sometimes.
36:13 Speaker 00 Most people are blocked. You have a different thing, you know?
36:15 Codie Sanchez? There was, I want too much of it. This is what you did to me on your podcast.
36:18 Speaker 00 You have a different thing where it's like, I was like, what's enough? And you're like, I don't know. Like, you're like, there is not enough. You're like, I need it all. And it's not a right or wrong, good or bad conversation, but it's just why?
36:30 Codie Sanchez? Yeah.
36:30 Speaker 00 It doesn't make it wrong. I just, okay, what, where is that coming from? That's it. And then you held back the tears. You're like, I'm not going to talk about this. I'm going to close down right now. I was like, okay, cool.
36:41 Codie Sanchez? You did. You're like, what would it look like if you were enough? And I was like, shut up, Louis.
36:45 Speaker 00 Uh, next topic.
36:46 Codie Sanchez? Yeah. Stop trying to make me emotional.
36:48 Speaker 00 And it doesn't mean you don't have to like, reach your ultimate potential and go for what you want to go for. I'm not saying that, but is it, where is it coming from? And you know, I don't know if you've reflected on that at all, but it's like, I think your money, I can't remember what was enough for you. You're like, I want a hundred million. No, I want a billion or something.
37:05 Codie Sanchez? Just kept going bigger.
37:06 Speaker 00 Why? And is your number still a billion or is it bigger now?
37:10 Codie Sanchez? Well, I think some of the stuff that's helped me lately, we've talked about this, is that I want a family. And I want.
37:19 Speaker 00 Yeah, it's hard to.
37:19 Codie Sanchez? Yeah. And I have to make space for that. And I, and there's got to be another priority.
37:25 Speaker 00 Trad wife.
37:26 Codie Sanchez? Yeah.
37:27 Speaker 00 Trad wife.
37:28 Codie Sanchez? Know this secretly.
37:29 Speaker 00 Trad wife life.
37:30 Codie Sanchez? Oh my God, I want to be in sundresses, just prancing around like a happy little mother.
37:35 Speaker 00 Cabin, yeah, with the little.
37:36 Codie Sanchez? That's why I judged the chick. I wanted the hat and the beads, full circle.
37:40 Speaker 00 You wanted to feel emotionally free.
37:41 Codie Sanchez? Exactly.
37:43 Speaker 00 But it's hard to be going for a billion dollar business brand and be in your heart all day.
37:50 Codie Sanchez? Yeah.
37:50 Speaker 00 And be like emotionally open and have flexibility and space for like chaos with kids running around and just being open to like cleaning diapers and like feeding and just listening to your kids like Gabby the Goop or whatever when they're, when they're kids.
38:06 Codie Sanchez? Yeah.
38:07 Speaker 00 Like you have to create that emotional space, that emotional freedom in order to be present. If you're always in your head of like, we gotta grow and build and build, you don't have space for that.
38:17 Codie Sanchez? Yep.
38:17 Speaker 00 And it's not a good or bad, right or wrong thing. It's like, what do you want? What's your vision?
38:22 Codie Sanchez? Yeah. And what's your season?
38:23 Speaker 00 And a, and a billion dollars, what's that gonna do for you?
38:27 Speaker 00 I mean, buy you more planes than a hundred million dollars? Like, I don't know, like cool.
38:31 Codie Sanchez? Not a big difference between.
38:32 Speaker 00 And then what? You're gonna give a lot of it away or buy more sports teams or invest in cool stuff? But it's like, for what? To manage more problems?
38:40 Codie Sanchez? Yep, that's very true.
38:42 Speaker 00 And at the end of the day, what is it that you want to feel? What is a billion dollars gonna make you feel when you hit that?
38:48 Codie Sanchez? Higher level, higher devils.
38:50 Speaker 00 And so for me, it's like, what I'm hearing your heart say, and maybe it's the season of life or I don't know, clock ticking or whatever it might be, or you just feel like, okay, I also want this. That there's some richness and joy to that as well. That's probably more than a billion dollars will ever give you.
39:07 Codie Sanchez? Yeah, I've definitely felt it more. I mean, for young people that really want money, I love that pursuit. I think there's like a level of happiness that comes with being able to cover your basic needs. But man, I think you and I have both felt this. The happiest source of joy in my life is my husband.
39:22 Speaker 00 Exactly.
39:23 Codie Sanchez? You know, and he's also the biggest pain in my ass sometimes, but mostly joy. But I want to get to this style quiz.
39:28 Speaker 00 Yeah, there's four different, yeah, page forty three of my book. There's, there's, there's a whole quiz that you'll go through and then add up your, your number or whatever. But there's these different styles that each person has. And one is called the director, but there's also a shadow style.
39:44 Codie Sanchez? Which one do you think I am?
39:46 Speaker 00 There's a director, the energizer, the shepherd, and the analyzer. You're probably a director. This is the benefits of a director are self-starter, focused on results, favors facts over feelings, which is all about you. You know, you don't have feelings, not much to you. You're not intimidated by challenges. You're willing to make tough decisions. You're cool under pressure and you have a strong action bias. But there are.
40:12 Codie Sanchez? Then what's the shadow?
40:14 Speaker 00 Well, the shadow is the interesting part. The director becomes the dictator. And so the weakness is, is they don't value input, doesn't value input. They avoid helpful routines and details sometimes. They struggle to think of others, mostly thinking about your needs, over, over commit self and others
40:37 Speaker 00 to too many things, sacrifices healthy practices, doesn't want to wait, very impatient, expresses discontent or appears uncaring. So it might be.
40:46 Codie Sanchez? Check, check, check.
40:47 Speaker 00 Yeah, I mean, but that's if you're, if you go in like the dark side of your personality style.
40:53 Codie Sanchez? But that's amazing. So they should read the book, then take your personality style. Because then when you, you know, and, and listen, I kind of a believer and I'm curious what you think. I think we can change, but not a lot. And so it's like, you know, I'll probably always have a little bit of the dictator. I'll probably have a little bit of the direct. But then it's just making sure you lead more from the light than the dark.
41:13 Speaker 00 And the more you heal, the more you lean into the light side.
41:16 Codie Sanchez? Right.
41:16 Speaker 00 And that's the key. Like, you're always gonna have that style, but how can you have a healthier version of that style?
41:20 Codie Sanchez? Right.
41:21 Speaker 00 And not the, the dark version of that style. When I was, I don't know, ten, twelve years ago, I just was down like, I was making all this money. But my ego was coming out and I was so wounded in so many places that it was like aggressive everywhere with everyone in certain areas. And I was like, what is wrong with me? You know, it's like, this money was, was revealing more of who I was, of the dark side inside of me. Sure, it showed the light side as well, but when I was triggered emotionally, that came out even bigger. And money doesn't heal who you are, it reveals who you are. And until you learn to heal, then it's just gonna reveal the better part of you.
42:02 Codie Sanchez? So if you, you know, if you had to think about the steps that you would take to get money. It sounds like one of the first ones is going through these certain levels.
42:11 Speaker 00 Yes.
42:12 Codie Sanchez? And then, and then what do you do next? So now you've got your style. Now you've got your story. Now you've got your personality. What do you do next?
42:19 Speaker 00 So the first part is really understanding and having awareness about you. That's what it is. It's like reflecting on my story, reflecting on my style, getting my personality style, so I understand what that is. And then reflecting on my whole strategy around money my entire life to where I am today. And once I have a kind of a blueprint around what that is, then there are seven habits for creating financial freedom. And once we start to heal and mend and take ourselves to money therapy, then we can create financial success from a healthier place. Not from a place of, I need to prove myself, I'm not enough, I need more to feel good about me, but this will bring me happiness.
43:01 Speaker 00 So once we get to that kind of foundation first, then there's seven habits. The first one is the mindset habit. And this is what I think, a lot of people think, when I have money, then I'll give, that I'll be more generous. But the wealthiest people in the world start with generosity, even when they don't have a lot to give. I'm sure you've heard the Tony Robbins story about when he had like ten dollars in his pocket one day. He was like going broke. He had no money. He didn't know where the money was gonna come in. And he was at a restaurant. He took himself to like his final dinner. He was like, alright, I'm broke after this dinner. And he found a young boy who was with his mother. And he went up to the young boy and said, "You're, you're paying for your mother and here's the money."
43:44 Speaker 00 And he gave his last like five, ten dollars away for this dinner. And he said he leapt out of the restaurant, like the feeling of giving it, even though it was his last dollars, made him feel so alive, the generosity of giving a few dollars for this act of generosity. And he said, you know, he went home and someone called him and who owed him money and sent him the money that day. And more money started coming in. Now, that might have been a synchronicity. Who knows? But it was more about the feeling of generosity. And again, if you don't have money, you don't have to give it. But what can you give initially? Again, when I was broke, I reached out to thousands of people, literally on LinkedIn in two thousand seven, eight and nine,
44:28 Speaker 00 and built relationships with people by asking them questions. That curiosity, people don't want you to, people don't want you to ask them for advice. But they love talking about their story of how they overcame challenges to achieving their success. You're gonna get the same answers either way. But you're giving to someone when you say, can you tell me how you overcame this season of life? It seems fascinating to me.
44:54 Codie Sanchez? Yeah.
44:54 Speaker 00 Versus, can you give me advice on how to get a job?
44:59 Codie Sanchez? Yeah.
45:00 Speaker 00 No one wants to give their time to someone else. But they will give of their storytelling about how they overcame something. And they'll give you hours of their time.
45:10 Codie Sanchez? It's so true.
45:11 Speaker 00 Just a simple switch. How many people could you say, I love to, you know, get five minutes of your time to pick your brain? It's like, you don't have time. You're busy. You can't give someone freely of this time that you don't even know. But maybe if someone wrote you a nice email where it's just like, Man, I really love like the business you did back like seven years ago and they really researched and said they found something you did. They're like, that was so cool and how you jumped from here to here. I would love to hear that story if you have a few minutes to share it. Maybe you won't have the time, but you're more likely to have the time. If it's the right timing for you to say, yeah, I'm happy to email you or jump on a call or maybe we can meet in the future. Like you're more open to it. Anyways, the mindset habit is about being generous.
45:55 Codie Sanchez? And if you don't have money.
45:55 Codie Sanchez? Wait, I want to double tap on that for a second because one of my favorite quotes from one of my smartest mentors, Donald Park, was, if you want money, ask for advice. And if you want advice, ask for money. And I love that because it's basically another level to what you're saying, which is especially when you start, you know, asking people to invest in your stuff, asking for a raise, asking for whatever. We think the direct path is the best, which is I would like a raise. Or I would like you to invest in this, or I would like you to X with money. But if instead you said, huh, you know, I saw Louis that at this point in your life, you did this X thing. How did you end up breaking up with money then? What was that like?
46:39 Codie Sanchez? You know, or if you said to your boss, hey, if one day I wanted to get a raise.
46:44 Speaker 00 What would it take?
46:44 Codie Sanchez? What would it take? What would that look like? What are you actually doing? You're asking for a raise.
46:48 Speaker 00 Exactly.
46:49 Codie Sanchez? But you're asking for advice, which feels much cleaner.
46:51 Speaker 00 Yes.
46:51 Codie Sanchez? So I, I think that's really, really powerful. And if you can switch that up, I love it.
46:55 Speaker 00 Yeah.
46:55 Codie Sanchez? And then the only other thing tactically on that is like, what does that look like for you daily?
47:00 Speaker 00 Back then it was me emailing people on LinkedIn constantly.
47:03 Codie Sanchez? And it was just like one question, like.
47:05 Speaker 00 I would, I would, I had like, um, I tried to find three points of, of connection within every message. And the first line, I would find, I would find something that we had in common somehow. Even if it was, ah, I see we're both from like the same city, you know, just whatever I could find, I would try to add that in there. And then the second line, I would talk about something where I'm really inspired by what they've done. I really like, like, you know, what you created here at Sports Illustrated. I was back in the sports world early on. And how you've built this brand. So I was just emailing CEOs. And then I was always trying to find another point of like connection within the third line, which is. Um, I don't know, finding, it was usually on LinkedIn, it was who you have in common.
47:50 Speaker 00 Oh, I see we're both connected to so and so as our second degree connection. And I was just chatting with them last week about you and they really love what you helped them with. So I'd always find a connecting person that we had in common. I'd find some couple of points of interest that we had in common as well. And then I'd try to acknowledge them for what they've created. And then I'd say, I'd love to learn more about how you did this. And when I originally started doing this, I was just asking people for advice and no one replied. Then I was like, oh, you gotta kind of like butter people up a little bit and be more intentional about it. And do some research and be like more thoughtful about them, not about what I need. And the more I did that, I just repeated it and everyone started replying to me. And then people were taking me out to lunch and paying for me to learn from them.
48:34 Speaker 00 When I was like broke, it's like, oh, there's something to this. And that's actually what inspired me to launch the School of Greatness. I was having all these fascinating conversations with people way more successful than me. And I was like, if people could only hear these conversations, they would be able to build a business like I've just done in the last few years. I was like, why don't I just start recording these things and put them out there? And that's essentially why School of Greatness is born.
48:57 Codie Sanchez? That's wild. I mean, I've listened to you for years, as you know. But it is even now, like as successful as maybe somebody, you know, might think you or I are, there are dark, dark days and hard days that I put on School of Greatness. Or I put on Founder's Podcast, or I put on one of our other friends' podcasts. And I do, I just listen, like I'm feeling a little lost. And so I want to pick up, I want to steal just a little bit of that like energy, that contagion like we talked about.
49:23 Speaker 00 Yes.
49:24 Codie Sanchez? And so I think that's beautiful. So it's, it's this generosity, constant reach out.
49:28 Speaker 00 And gratitude.
49:29 Codie Sanchez? Yeah.
49:29 Speaker 00 When you're broke, you're not grateful by default.
49:33 Codie Sanchez? Yeah.
49:33 Speaker 00 You're frustrated, you're resentful of the government, you're resentful of who's in, you know, which political parties in power and what they're not giving you. You're frustrated that they took away this grant or these loans or this thing. You're like, I'm not getting what I want and they're not taking care of me. Or there's some resentment or frustration typically, not by everyone. So you've got to learn to shift it and say, what am I grateful for in living in gratitude and generosity? That's the first principle. Most people say, I'll be grateful, I'll be generous when I have more money.
50:05 Codie Sanchez? Yeah.
50:06 Speaker 00 You need to make that the first principle, the first tactic. And the first feeling and meshing them together. How can I be a giver? And what that looks like for me now is when I see someone like you doing so well, I reach out to you. I'll send a voice note, a video message, a text and say, God, keep, this is amazing what you're doing. Keep crushing it. If I can help with anything, let me know. And if you're looking for advice on this in the future, I got your back. It's, it doesn't have to be a lot.
50:33 Codie Sanchez? Yeah.
50:34 Speaker 00 Or it could be, hey, just thinking about you lately. What's the biggest challenge you're faced with right now in your business? And just doing that once every few months. Or what's the biggest challenge you're having in life with it right now with people, with your friends? Doing that once every few months with your top 20 connections and just being top of mind. And then when they tell you their biggest challenge, solve it as fast as you can. Cause it's usually a pain they've had for months.
51:00 Codie Sanchez? Yeah.
51:00 Speaker 00 And when you solve their problem and when you also connect them with one person who is the solution, you're now creating, you're not just helping one person, you're actually helping two people expand. And then you become the champion of their relationship. They always talk about, man, so grateful for Lewis for connecting us. I have two buddies of mine that both, I, I did this like four years ago with two friends of mine.
51:30 Speaker 00 And one guy was like, I'm trying to figure out social media. Can you help me like what you do? And I was like, it's not something I do for someone. I can give you strategy, but I know a guy for looking for someone to help you run this. And I reached out to the guy and said, hey, this person's looking for this. Can you help him? He said, yes. I connect them, literally a year and a half later, they send me a car to my apartment building. Because they made like 10 million dollars together. Over this next like couple of years, maybe it was two or two and a half years. They do ten million dollars together. And they think of me as the champion of their wealth, of their abundance, of their success.
52:12 Speaker 00 You know, they did all the work, but I was the champion that connected them. I thought about both of them, how they could both succeed. They sent me a car as a gift, as a thank you. And it's just when you can do that for someone, you're expanding people's opportunities for success and growth. And you become the champion, they always want to give back. Most, if they're good people, they're gonna want to give back. And just reach out to your friends, your family, say, what's your biggest challenge right now? How can I help? And try to solve it, like, call someone right then and say, I got the person, let me three-way you in now. Like, do it now. And I learned this by hosting LinkedIn networking events in two thousand eight, two thousand nine. I did twenty events around the country, using LinkedIn as the platform to market these LinkedIn networking events.
52:57 Speaker 00 And the economy was crashing, people were struggling. This is how I got started. And every person that walked in the door, I'd say, what's your name? Put a name tag on them, I'd say, what's your business and what's your biggest challenge? And then ten people later, I'd say, what's your name, what's your business, what's your biggest challenge? And I'd be like, oh, someone was a graphic designer and someone needs graphic design services. I would take this person and walk into them and say, connect. Do your deal now. And I would do that for everyone that would come to the events. And they were all succeeding, sending me emails and letters and referrals and commissions for just connecting the dots.
53:35 Codie Sanchez? Well, you did that for me with Rory, remember? In the book. And so because of that, I learned all about the inside of books and never would have done it. So it's really good. And I feel like the only way you can kill this practice of gratitude is by expecting something in return, right? So if you do this, you can't get mad when they never send you the car.
53:53 Speaker 00 Yeah, and I wasn't expecting it.
53:54 Codie Sanchez? Right, which is like the key. All right, we've got point one. Let's do, let's do two and three. And then we're gonna make them read your book for the others.
54:02 Speaker 00 The second one is the mapping habit. And this is really kind of creating a map and almost like a game plan for. How much money you want to make? This is, this is Codie Sanchez like tactics. I want to make a billionaire. Okay. So it's why do we want to be a billionaire? What's the process for getting there? And how am I going to get there? And what's this next season of life? These next three to six months? That I'm going to start working towards this? What's the map? What's the game plan? Creating micro goals, bigger goals? And starting to strategize how to get there? When I was broke on my sister's couch, I was like, I just want more money. And I was like, okay, a mentor was like, you gotta get clear. Just in the next three months, how much do you want to make? You're broke. You're not going to be a millionaire in a year.
54:46 Speaker 00 Maybe, but it's like, just plan for three months. What do you want? I was like, I want $5,000. And he goes, how do you want to make it? Tell me, if you could do it doing anything, I go, I want to make it giving a speech. I want to speak and get paid $5,000. And at the time, I was learning public speaking and Toastmasters. So I was developing the skill. But I was not that good yet. But he said, okay, are you willing to go all in on this? Because you're so far away from $5,000 at this point. Broke on my sister's couch. And I was like, I'm willing to go all in. He goes, put a date by when you want to accomplish this by. I want you to sign it. And certify it. Make a certification and put it on your wall.
55:29 Speaker 00 And look at it every day and then take an action every single day to go make that $5,000. And the first week may just be, I'm going to go give three speeches for free and get reps. I'm going to get coaching. I'm going to get feedback. Then it's I'm going to charge, you know, $5 for like a ticket to like a workshop. Then I'm going to do this. Then I'm going to keep giving free, like whatever it is, map out the game plan to make that five grand. Within three months, I made $5,000 on one speech. And I made money along the way, a little bit here and there, by taking the action on the mapping habit. So get clear on your goal. If yours is a billion, by when?
56:06 Speaker 00 What's the strategy? What's yearly strategy? How you got to break it down seasonally? Who are the people you need to hire? It's creating that game plan and map. And then signing a certificate to yourself from you and dating it. And framing it and saying, this is going to make, this is going to happen. And it doesn't matter actually if it happens or not, but it's creating a clear intention, going back to that energetic feeling of this is happening. What do I need to do to make it happen? And just getting clear. The third one is the monetizing habit. This is something that when I was, again, broke on my sister's couch, I didn't know how to monetize anything because I didn't understand money. I didn't have a college degree yet and I didn't know who would give me money.
56:51 Speaker 00 So I had to learn what are these intangibles, these hidden assets? That I could monetize because I didn't have any hard skills that were monetizable. And these are some of the things I'm talking about, learning how to build relationships, connecting people, um, you know, overcoming fears, overcoming self doubt, setting clear goals, accomplishing them. It was just like having passion and energy, asking dumb questions to smart people. I didn't think these were skills, but who would have thought asking dumb questions to millionaires for years would have helped me build a business, would have turned into a 12 year podcast, one of the biggest podcasts in the world. I never thought I could make money asking dumb questions and that's what I do every day.
57:36 Speaker 00 But it's learning about what are these hidden skills, these hidden assets that you don't think you have? Starting to develop those and bring those out. And I talk about how to find and monetize your uniqueness that can, can really bring that out and bring abundance into your life. When I, and I'm telling you this, I didn't think I could do any of this. I was so dumb, I was so insecure, I had no skills. I almost flunked out of college and I almost flunked out of high school and I needed tutors every year and I was in special needs classes. So I didn't have the skill set to go get a job or do these things. But I learned how to monetize my inner world and my inner skills. For external financial success and you can too.
58:18 Codie Sanchez? It's so good. Yeah, I wonder if in the future there'll be like a little money gym, sort of like there's a physical gym. Like, you know, because you can see thinking about this, these ideas, it is therapy, but it's a different type.
58:30 Speaker 00 It is.
58:30 Codie Sanchez? You know, if if our international language right now is money.
58:33 Speaker 00 Yep.
58:33 Codie Sanchez? And it is the one thing that we all spend most of our life in pursuit of besides sleeping. But yet we spend so little time learning about it.
58:41 Speaker 00 Yes.
58:42 Codie Sanchez? We spend so little time diagnosing it and then we spend so little time figuring out our decision making on it. Or coming up with daily habits on it. So no wonder we're broke. You know, forty seven percent of Americans die broke. And why? Because we don't know how to habituate it. We don't know how to diagnose it. And then we don't know how to make decisions on it.
59:01 Speaker 00 I mean, unless you're Bill Perkins and you want to die broke.
59:03 Codie Sanchez? Yeah, exactly.
59:04 Speaker 00 Die with zero, but um, that's doesn't mean you you die, you you lived rich, but you end with zero.
59:10 Codie Sanchez? Believe me, he's doing just fine. That's the guy, yeah.
59:13 Speaker 00 But most people live with zero and die with zero.
59:16 Codie Sanchez? That's right.
59:16 Speaker 00 He lives abundantly, but he's planning to give it all away at the end of his life, I guess. Uh, which is a different strategy. So, yeah, the goal is to really figure out what your inner currency is and how to maximize that. And monetize your inner currency.
59:31 Codie Sanchez? What's been the coolest thing that's happened since you've put out the book? Have a bunch of people responded about it yet?
59:36 Speaker 00 Yeah, of course. Yeah, it's more of like, you know, going on tour is really cool to just see people and and share these concepts and get people opening up. For me, it's, and again, this is a little woo wee, but it's getting people to open their heart to feel like they are worthy of their life. It's feeling I am worthy of the pursuit that I'm creating, whether I'm making tons of money, a little money, some money, no money, but reminding people of their worthiness. Because when I believe people are more self-confident, more self-worthy, they create and attract opportunities. You become wealthier financially.
1:00:15 Speaker 00 Uh, a person who doesn't, who lacks confidence and self-worth is usually going to sabotage good things when they come to them. And so it's, you might be able to make something, but then you're like, I'm guilty and ashamed that I had this. It's learning to step into your power and your worth, not in an ego, egotistic way, but just in a, in a conscious, loving way. Saying, how can I be a giver? How can I be grateful for all that I've received? And how can I be generous in life? And I think that's a worthy life.
1:00:44 Codie Sanchez? Yeah, but you know, also, a lot of the woo woo stuff, people get mad about it with money because it's not tactical.
1:00:50 Speaker 00 Yeah.
1:00:50 Codie Sanchez? This is very tactical, which is why I think it's pretty rare, actually. I mean, I've read just about every book I could find on money because I do find it fascinating. But when people ask me, what are the steps to become rich when you have no money? My answer is typically.
1:01:05 Speaker 00 Tactics.
1:01:06 Codie Sanchez? Tactics. You gotta go obsess on your skill set and earn more.
1:01:09 Speaker 00 Yes.
1:01:09 Codie Sanchez? And you gotta obsess on, uh, learning more. That's like, that's like step one and two.
1:01:14 Speaker 00 And I did that.
1:01:15 Codie Sanchez? But not without this.
1:01:16 Speaker 00 But I did that and I wasn't happy.
1:01:18 Codie Sanchez? Yeah.
1:01:18 Speaker 00 I made money and it solved money problems, but all my relationships were broken.
1:01:23 Codie Sanchez? Yeah.
1:01:23 Speaker 00 And I was emotionally broken. So I was like, well, I just need to be bigger and better and be number one always. And if I drop down anywhere and I make less money one year than the next year, then I'm going to be stressed out and frustrated. And I'm going to be angrier and I need to go make more and work harder. And I was exhausted.
1:01:39 Codie Sanchez? Yeah.
1:01:40 Speaker 00 It was exhausting. And it doesn't mean it wasn't fun at times. It's nicer to have money than to not have money. I don't want to go back on my sister's couch. And that fear of not wanting to go back make me, made me like, hold on to it more as opposed to being more relaxed and flowing. And allowing it to come and go and appreciating when it's here and saying, thank you for being here and I gotta spend you here? Great. I'm excited for that as well. And it was that journey of healing and understanding, oh, what's my money wiring? Why am I this way? Oh, let me just reflect on some of these stories and like, oh, I guess that's why my nervous system, I react around money in these situations. Naturally, because that's what happened to me growing up. So let me start to mend those things so that I can actually feel rich and be rich.
1:02:25 Codie Sanchez? Are you, is there a difference between men and women that you've seen? And the way they think about money writ large?
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1:03:04 Speaker 00 Probably, but I'm not sure how to explain it right now. And I'm also, you know, my wife is really smart when it comes to a lot of things. But she studied money for most of her life and she had a healthy relationship with it when she was younger. Like her, she'd tell me stories of like, they grew up in, you know, poor Mexico, in the south of Mexico. They didn't have a lot of money growing up. But her dad, whenever they would have money, he'd have like her and her siblings on the bed, like throwing money in the air, jumping and saying, money is good, money is fun. Like, we are happy and money, money, we love money and money loves us.
1:03:46 Speaker 00 These are like things that she would say and her dad would create these environments, even though he didn't have a lot of money. But it was creating like an emotional connection with money that money is a good thing. People with money aren't evil. People with money aren't bad. Maybe some people are, but it doesn't mean you have to be. And it can feel good with it. So she always had a healthy relationship with it. She started making money when she was younger. She was in her late teens. She was doing TV and movies and she's like, I, she went to seminars. She went to like Rich Dad Poor Dad seminars 20 years ago.
1:04:18 Codie Sanchez? That's wild.
1:04:18 Speaker 00 And she was like studying books and learning. And I think that mindset of like, I'm going to keep learning and I'm going to have a healthy relationship with it. And it doesn't have power over me. It's for her, I think that's rare in women. Cause a lot of women I haven't met that do that. I think a lot of women have, maybe it's shifted now uh in the girl boss era, but I think a lot of women maybe um just haven't been as invested in learning and invested in investing. And um I don't know if you know Chris Powell, do you know him? He was on Ice Coffee Hour uh Hour recently.
1:04:53 Codie Sanchez? Okay.
1:04:53 Speaker 00 But I just had him on yesterday and he was like, I've been trying to get women for years to invest. And it's been like pulling teeth, trying to get people to just invest ten dollars a month in the stock market. And so he's like, it's been so hard to get women to invest. And I'm not sure what that, why that is, but maybe you see it differently with your community, because you're attracting women who want to do what you do.
1:05:15 Codie Sanchez? Well, I have found that, you know, if you're a woman out there talking about money consistently, it's a little, some people can perceive it as gauche or.
1:05:24 Speaker 00 Gauche, what is this?
1:05:25 Codie Sanchez? It's just like.
1:05:26 Speaker 00 Trad wife.
1:05:26 Codie Sanchez? Like a, exactly.
1:05:27 Speaker 00 This is another term that I don't know.
1:05:29 Codie Sanchez? I wish, like a little um showy, like not in good taste.
1:05:33 Speaker 00 Yeah, yeah.
1:05:34 Codie Sanchez? Um and I, and I have found, you know what's interesting actually, Lewis? I can quantify this, in our group, at first, uh they wanted a separate group in our business buying community for the women. They wanted like a separate channel, basically in our Slack, and we have these different channels about different types of deals and industries and sectors. And they were like, we want a women business buying thing. And my immediate reaction was, no.
1:05:57 Speaker 00 Why?
1:05:57 Codie Sanchez? No, like your vagina, my vagina have nothing to do with whether you can buy a business or not. Totally unrelated. Um but then I talked to a few of them and that made a few mad. And so they talked to me about it and I can sometimes be brash. So I was like, well, let me hear you, let's talk to me through this.
1:06:14 Speaker 00 What'd they say?
1:06:15 Codie Sanchez? That they were embarrassed. They were embarrassed about some of the questions that they had. They had shame about the size of the deals they had versus the other guys. They, they were scared about how they negotiated versus others.
1:06:30 Speaker 00 And this is the thing, when we are living in fear, shame, or guilt around these things. We are limiting our power and our ability to make decisions. Or we have to like hide in different types of groups and say, I'm only going to talk to these people.
1:06:44 Codie Sanchez? Yeah.
1:06:44 Speaker 00 That means money or these deals or the flow of money has some type of power over you because you're ashamed to talk about it to other people.
1:06:53 Codie Sanchez? Yeah.
1:06:53 Speaker 00 This is not a right or wrong, good or bad conversation. This is a, is that supporting and serving your life? Do you feel free when you have to hide yourself and have conversations in limited groups versus with anyone?
1:07:08 Codie Sanchez? Yeah.
1:07:08 Speaker 00 And that's why in the beginning of the conversation, I was saying, start having conversations with everyone around money. You don't have to reveal what's in your bank account day one, but start just, hey, what's your thoughts on money? What do you think about when money comes to you or do you ever think about investing? If so, what do you think about it? What's your process look like? Just having some general conversations and feeling more safe in those conversations with girlfriends, with guy friends, with colleagues, whatever it might be. So you are in power, not feeling like it has power over you.
1:07:38 Codie Sanchez? It's, it's just so necessary because with those women, what I eventually said was, instead of doing that, can I push you guys to have this conversation in the main group?
1:07:48 Speaker 00 Yeah.
1:07:48 Codie Sanchez? And I will lead it. I'll like lead it off. I'll tell some embarrassing things about me first because you are self-limiting by going to this group because the average net worth of the woman in our group is lower than, than the men. Uh, you guys also are doing slightly smaller deals than the guys on average. So if you pull yourselves over here into a group of people that have less money, that do smaller deals, what are you replicating? Well, now you're in a group that's smaller. When the whole point of you being in here is for you to be in a group of other winners. And so, um, we eventually sort of compromised on this idea. And I said, listen, if, if anybody's rude to you, if, if anything negative happens, like you just, you ping me direct
1:08:30 Codie Sanchez? and I will make sure that I handle it, but can I please push you slightly to go bigger?
1:08:36 Speaker 00 Yeah, and I'm all for people like, you know, being in safe environments and having safe settings when they're talking about something that's vulnerable for you. I'm not saying you have to do this right away with billionaires. Cause you're not going to know what they know.
1:08:48 Codie Sanchez? Right.
1:08:48 Speaker 00 But I think there all is also a process of, you know, that's why it is important to read books or watch a show and get mentorship and be in these types of groups because it's going to expose you to feeling more comfortable over time. And I was uncomfortable within my first year of learning stuff. It still takes time, but I'm I'm also now comfortable knowing that I don't know a lot. And when you think you've learned a lot about money, you actually realize you don't know that much at all still. There's like different levels. You're like, what are these people doing? I don't know what this terminology is. I'm still a beginner, it seems like. But I'm okay that I'm a beginner and I'm okay to say, well, this is where I'm at. And if that's embarrassing to me, then it it doesn't matter as much anymore.
1:09:27 Speaker 00 And I think learning to be okay with who I am, with where I'm at, where I'm at, no matter what environment or setting I'm in, is power. And it's having that courage that makes you feel more empowered as well.
1:09:39 Codie Sanchez? Yeah, the only embarrassing way that you can do this is by trying to pretend you're something you're not.
1:09:44 Speaker 00 Exactly.
1:09:44 Codie Sanchez? Because then people can see. But if you're pretty candid about the fact that, yeah, man, I'm not making as much as I want to. And I know you guys have seven figures over here. I'm working on my first five. I'd love to hear more about what you would do if you only had five. People are like, great, that's raw.
1:10:00 Speaker 00 Yeah, and they want to help you when you're real and raw about where you're at. The right people will be inspired by your vulnerability and say, hey, if you ever want to talk about it, let me know. I'm happy to support you getting here. Here's some things I would do that I would avoid. And if they're not encouraging, get out of those communities and groups.
1:10:17 Codie Sanchez? Great point.
1:10:17 Speaker 00 Find people and other groups that are more supportive and safe.
1:10:21 Codie Sanchez? I am so glad you came on today, Lewis Howes. Make Money Easy. I can't wait to see everybody tag us in their videos of their money personality and relationship. And and I'm really excited to pass on this book. I think this is the missing piece that I didn't have. Where, you know, before you go buy a business, make sure you understand how your relationship with money is. So I'm going to plug it right in.
1:10:44 Speaker 00 Appreciate it. Thank you. Yeah, I don't want people to sabotage the deals they make. Because they feel unworthy or insecure. Or they feel like, oh, now that this is happening, I'm in a breakdown. Uh, what do I do? And let me retreat because emotionally I don't feel safe. So the goal is not to retreat. It's to say, how can I go through this challenge and adversity within my business? And expand and overcome it, not retreat.
1:11:09 Codie Sanchez? Make Money Easy. Go buy the book, Everywhere Books Are Bought. Follow Lewis Howes on all the varying sites, but my favorite, The School of Greatness, on YouTube and anywhere you listen to podcasts, Lewis, you're the man. Thanks for being here. You guys, tell me if you felt the same way that I felt about this episode. Was this as useful and insane as I thought it was? I hope that hundreds of thousands of you are watching this on YouTube, and I know that hundreds of thousands of you are listening to it just about everywhere. If you found this impactful, do me a solid. Tag me on Instagram and let me know that you are about to get that money because of this episode. I want to see all the stories about you out there making money and making impact because you are a big deal to me. Until next time. Hey, guys. If you've ever thought about buying a business, we've built what I think
1:11:54 Codie Sanchez? is the best acquisitions and business buying community and education curriculum in the world. If you've ever thought about wanting to buy or own a business, or if you want to add more businesses to the mix, it's called the Contrarian Community. And what this is, is the goal is, we give you the three things that the best business buyers use: your own advisory team, your own investment committee, and a deal team. We get together each week to review deals live and beat up all the deals that you're currently looking at, while you simultaneously learn the best way possible, which is called modeling, by seeing other people put together deals. This is how private equity buys businesses. This is how investment teams work. And we're stealing the methods from Wall Street and giving them to you. If this is interesting to you, go to click the link and you can actually talk to my
1:12:38 Codie Sanchez? team direct about if this is a fit or not. We can help guide you. The link is in the show description.
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