The Biggest Bets I Made — And How They Paid Off: Gary Vee

In a world drowning in noise, the ability to capture and monetize attention isn't just a skill—it's the entire damn game. That’s why today, we’ve got Gary Vaynerchuk… the man who doesn’t just predict digital trends, he makes them. For over two decades, from transforming a local liquor store into an e-commerce pioneer to building VaynerMedia into a global powerhouse, he’s made foundational bets on giants like Facebook and Twitter before most even had accounts. He’s a multiple New York Times bestselling author, commands a daily global audience in the tens of millions, and has built a multi-industry empire by showing entrepreneurs how to turn overlooked attention into undeniable results and lasting legacy. Want help scaling your business to $1M in monthly revenue? ⁠Click here⁠ to connect with my consulting team. MORE FROM BIGDEAL: 🎥 ⁠YouTube⁠ 📸 ⁠Instagram⁠ 📽️ ⁠TikTok⁠ MORE FROM CODIE SANCHEZ: 🎥 ⁠YouTube⁠ 📸 ⁠Instagram⁠ 📽️ ⁠TikTok⁠ OTHER THINGS WE DO: ⁠Our community⁠ ⁠Free newsletter⁠ ⁠Biz buying course⁠ ⁠Resibrands⁠ ⁠CT Capital⁠ ⁠Main St Hold Co⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:01Speaker 00

  This episode is brought to you by Google Chrome. You think you know a browser, but Gemini and Chrome? That's new. It can help you with practically anything on the web, like restoring a vintage motorcycle from a 50-page restoration blog, or finally break down that long article you've had open for weeks. Gemini and Chrome is here for it. Ready to make anything online make sense? There's no place like Chrome. Check responses set up required. Compatibility and availability varies 18 plus.

• 0:26Codie Sanchez?

  I think the dirt and the clouds are the only interesting parts of the game. If you don't know Gary Vaynerchuk, well, you've probably been living under a rock. He has a multiple New York Times bestseller. He has multiple nine-figure businesses.

• 0:38Speaker 02

  People ask me how I scale Vayner. 1080/10. I open and close.

• 0:41Codie Sanchez?

  So the truth is, you need to be an absolute freak of nature. You have to have outlier behavior.

• 0:45Speaker 02

  Do you know fucking hard it is to make a million dollars a year?

• 0:47Codie Sanchez?

  How do you know what characteristics a great founder has?

• 0:51Speaker 02

  Very early on in my career, I was unstoppable. Facebook, Twitter, and Tumblr were my first three investments in my life. I went on pure intuition.

• 0:58Codie Sanchez?

  What are your craziest predictions when it comes to AI?

• 1:01Speaker 02

  My craziest prediction is that most people's grandchildren will marry an AI robot. I had an epiphany. I was like, fuck.

• 1:11Codie Sanchez?

  Welcome to the Big Deal Podcast. I'm Codie Sanchez, and today we have a man who is not only able to predict the social media trends of today, he's been doing it for the past 30 years. He's got an audience of millions every single day listening to him about, how do I go viral? How do I build big businesses? What is going to happen in the future? And today, we get into stuff that he's never talked about before. But what I think is most interesting about what we talk about today is he's going to make some predictions on what's going to happen with AI for all of us. He is going to tell us the secret place to find underpriced attention. So how do we get more money into our businesses by double tapping on this? And he's also going to hit you with what I consider to be like,

• 1:54Codie Sanchez?

  I don't know, an adrenaline shot level of intensity about why to keep going, how to keep going when things get hard, and what it takes to be a business owner that survives over the long term. Gary V is somebody who's become a friend of mine over the Past year and listening to him talk about things I've never heard him speak about before on the internet was really a true pleasure. So I hope you guys have as much fun as this one. I'm going to listen back to it because I want to build businesses as big as this man did. Without further ado, Gary Vee. Because when I was looking at your investment Rolodex, holy hell, you have invested in some giant company. I don't think people know half the things about you fully on the internet, but like Facebook, Twitter, Tumblr, Uber, Snapchat, Coinbase. I mean, I could go on and on and on.

• 2:37Codie Sanchez?

  So how do you smell like a founder that's going to win? How do you know what characteristics a great founder or CEO has?

• 2:45Speaker 02

  Very early on in my career, when I didn't consider myself an investor, I was unstoppable. Facebook, Twitter and Tumblr are my first three investments in my life.

• 2:55Speaker 02

  I only judged what I smelt. I went on pure intuition about the human and the thesis. I wanted to like the idea and they were far enough along. I wasn't in angel round. They were a little further, more an A or pre A or.

• 3:11Speaker 02

  Then I thought I was a hero because I was red hot and I started to like read TechCrunch and spend time in Silicon Valley. And I got caught in an era, a three year era where I invested in just the idea. And I thought if I, what I didn't realize at the time, what I was doing is, oh, this is a good idea. And I knew how to run it. I put myself into the CEO chair, started spending less time analyzing the person, went through an era of ideas and I lost. I invested in a company called Yo Bongo that basically became like basically two years later, an app called Tinder came out and was Yo Bongo.

• 3:53Speaker 02

  I loved Yo Bongo, but the kid was a young kid and I didn't spend enough time analyzing his stomach, his merit. And this was the explosion of like smart kids and engineers becoming founders.

• 4:06Codie Sanchez?

  And Sean is an animal, the founder of Tinder.

• 4:08Speaker 02

  Yeah, and yes. And so I, but Sean, that was like two years later. Elliot, I think that's what his name was like, I didn't analyze him. So. What has worked for me? What has worked for me now? When I try to think about it, I think about, do I like the jockey and the horse? Right? This hat that I'm wearing, Segum and Stables. Right? Max and Caro, you know, they're a couple and they're a team. I love them. They're gangsters. They've got it. And in the world of Kith and Rude and Palace and Jerry, Fear of God, I understand the business of when you're the hottest up and coming fashion brand,

• 4:53Speaker 02

  it's a business. You know what I mean? You can get to a nine-figure exit from an LVMH or da-da-da. So, you know, I'm looking for the jockey and the horse now. The jockey being the entrepreneur, the horse being the business. I need to like both and understand both.

• 5:10Codie Sanchez?

  So say I'm sitting across from you and like you're either gonna hire me or invest in my company. What are you asking me to tell if you like me or not? Or want to take a bet on me?

• 5:19Speaker 02

  Usually here's how it goes. I'll go with, hey Cody, so nice to meet you. I'm so excited about this. Tell me everything. Literally, that's what I will say. Tell me everything is kind of a go-to. It's not like my go-to question. It's just what I happen to think. It's what I happen to mean. Tell me everything. Like as much as you want to tell me either about yourself or the business, go. I listen carefully and then my series of questions is predicated on what I listen to. I'm counter punching the reality of what I heard. I don't have a go-to other than I need as much context as possible from you right now about you or it. I'm 49, have been pretty much successful in anything I've run and have had plenty of winning and losing in investment.

• 6:03Speaker 02

  I can listen and know where I want to go. Sometimes after that code, it's over. Like even off the rip, right? Like it's over because, you know, at this point, I have such a public life too. Like I can feel when someone's pandering to like, well, Gary, I love the hustle and the grit and I love flip. But you know, I can tell when someone's trying to game me. And then even if they're trying to game me, I won't even like, that doesn't eliminate him. That's just a data point.

• 6:28Codie Sanchez?

  Right.

• 6:29Speaker 02

  Again, because I'm now 49, 22. So for 27 years, for 27 straight years, every day of my life, I have had to be responsible to make payroll with no funding.

• 6:45Speaker 02

  27. Like, I'm a real, actual operator. And so it's very easy for me to ask questions, you know?

• 6:55Codie Sanchez?

  How fast can you tell?

• 6:57Speaker 02

  Sometimes immediately. It's like, you know, like, many of us listening know what love at first sight feels like, right? Or crush at first sight, everybody knows. Or like, immediately know. I'm incredibly intuitive. My emotional intelligence is disproportionately my go-to. So, I can tell right away... I can't tell right away if I'm gonna hire someone, or invest, or if someone's a genius. I can tell right away the things I'm feeling. Like, this is potentially someone remarkable. I can always tell when someone's just an average C-player, right away. You know what I mean? Pretty quickly. But, but again, C-players for my businesses when I hire, I love a good

• 7:41Speaker 02

  C, because I think we have a system to get people to Bs. And I think Bs are great.

• 7:46Codie Sanchez?

  Interesting. So, you are okay with B and C-players? Let's talk about that, actually.

• 7:51Speaker 02

  I think most companies, when you're at scale, need plenty of B and C-players. A-players are always looking...

• 7:58Codie Sanchez?

  How do you define that, though, then? Because it's like, you don't wanna have a culturally toxic C-player. What's the difference?

• 8:06Speaker 02

  By the way, I think my five posts ago on Instagram is, "Give me an A-plus personality and a C-player, because C-personality is death on arrival." C, let alone D and F, and there are plenty of those people. No, I'm talking about like, you know, brain power. You know, like, firepower, right? Like, not everyone's the sharpest fucking most, you know, like, like, it's just real life. Work ethic. You know, work ethic, you can't really tell in an interview. I feel like work ethic's one that you can see more play out, and then you decide. I just think that we in my companies care to level people up, and we continue to get better at it. And that's really working for us at Scale2, we have a lot of retention.

• 8:51Speaker 02

  But yeah, I think I'm looking for firepower, intellectual firepower, personality traits. I'm trying to poke at like self-awareness. I look for humility. I'll give you one that is always a letdown. Hey, Cody, I'm super excited about this. You know, you're gonna come in and be at a VP level at Vayner, which is a big role. Like, you're actually, like, I think the VP director role at my company is really running the companies above the SVPs and the C-suite. You know, we're in an interview, I'm saying that, and then I'm like, "Cody, real talk." Like, don't bullshit. I'll say it like this. "Hey, real talk. Don't bullshit me because I'm gonna find out anyway, and I want you to be here a long time, and I want you to win here. Give me one of your shortcomings in your career."

• 9:35Speaker 02

  When people go to, "Gary, sometimes I care too much," and I'm like, "That," I'm like, "It's over." You know what I mean? Like, give me something real, please. You know what I mean?

• 9:45Codie Sanchez?

  I work too hard.

• 9:46Speaker 02

  It's like, why, when I realized, you know, five to seven years ago, that lack of candor, which is crazy, because Gary V's candor is off the charts. But Gary Vaynerchuk, the executive, when I realized lack of candor, I struggled giving critical feedback. Yeah. And then the firings would be sloppy because of that, because people would be surprised. When I really had that moment in the mirror with myself, what am I, maybe 42, 43, 44, when I had that moment, literally the next day, I started putting it out publicly. That's when I wrote 12 and a half. Because I literally wrote an entire book because I wanted to put out there my shortcoming of candor.

• 10:30Codie Sanchez?

  Interesting. Which people probably, like, almost don't believe.

• 10:34Speaker 02

  Correct. Because my strength is candor as a public figure talking about things. But Gary Vee and Gary Vaynerchuk, I'm the same. I think, you know, one of the things I always smile about is when people work for me or get to know me, they're like, "It's so cool that you're..." I'm the same, but it's a different context. You know what I mean?

• 10:53Codie Sanchez?

  Oh, yeah.

• 10:54Speaker 02

  Like, I'm talking to the blank world right now versus someone who's worked for me for three years. Here's where my bleeding heart becomes a vulnerability. You stink at Vayner for the last six months. It's now a problem. You've been here for five years, you've given it all, you've always really given it all. It's a problem. We're leveling up. It's a problem. People around you are fucking pissed, you're not good enough. You're getting paid more than people that are better than you underneath you. It becomes a problem. But I know, because I'm so HR oriented, but I know that your dad has cancer. And I know that you just broke up with your boyfriend. And I'm struggling to fucking fire you. I don't know what else to tell you. It's fucking hard. The end. I don't know what else to say.

• 11:37Codie Sanchez?

  Never feels good. It doesn't. But I think also, you know, one of the cool things about you is you are so big, you've been around for so long publicly, that also the tough part is sometimes, you know, that's the person that's coming in and firing you, or that's the person that's giving you the critical feedback. It's like this extra fucking layer on top of everything else.

• 11:57Speaker 02

  You'll appreciate this. I love you for that. You're right. For some, at 22, at 26, at 29, at 31, at 34, in the wine store, when nobody on earth knew who I was, it was my biggest weakness.

• 12:07Codie Sanchez?

  Yeah, interesting. Interesting, so still always the same?

• 12:10Speaker 02

  I just, I just, there was a level of confidence slash potentially ego. I always thought I could make it better. Like, I definitely, definitely would have been the girl that would have went after like fucked up dudes because I thought I could make them better. I would have definitely been that girl. A hundred thousand percent. I know it inside.

• 12:27Codie Sanchez?

  Like, I'm gonna fix him?

• 12:28Speaker 02

  Yeah, and not like in a like a fucked up way, in an optimistic way. Not in a like, like, I'm a psycho in a, in a, you know, and the problem for me is, I have. My problem in a lot of ways is there are many people within my organizations, startups, friend groups, boards I'm on, because I'm so into guidance counselor, coach, therapist, energy, and I have such a yin and yang. Because of the emotional intelligence, because of the operational, and because of like just wanting to kind of do to the world what my mom did for me, I've been successful at it. I'm just like, names are running through my head right now, where like people started off at like a three emotionally,

• 13:13Speaker 02

  and are at an eight strictly because I put my fucking hand on their shoulder. Every teacher, therapist, coach, guidance counselor knows what I'm saying right now. And you know how rewarding that is? Like, I've changed the course of this human being's life. I'm doing that with content to the world. Let alone imagine someone I can put my hand on their shoulder. So, it becomes intoxicating in like, it feels good to help other people. For certain people, I know many people don't feel the way I feel. But for me, it feels good. I like it. It feels like the right thing to do.

• 13:46Codie Sanchez?

  What is the opposite of that? What is like, the advice that you keep having to repeat? That you know people need to listen to, and they just don't?

• 13:55Speaker 02

  Every single, by the way, every single thing I say. Patience. Like, insecurity, don't keep up with the Joneses, fuck materialism. Eat shit. Like, it's both the left and the right struggle with me. And like me, right? Because, because in one side, I'm like compassion and all the feelings and everyone's like, ah. On the other side, I'm like, kill every fucker, it's all compet- like, because it is purple. Because life is purple. The reason there's so much tenseness right now is the world, the youth, the elderly, the left, the right, the 40s, every generation, Z, X, Y, boomers, uh, uh, alpha. We're fighting for it's red or it's blue.

• 14:38Speaker 02

  And like, motherfuckers, it's purple, you fucking idiots. You fucking idiots. It's fucking purple. How the fuck don't you understand that? So, you know, what, people struggle with everything I say. You know, when I tell parents that you gotta stop giving your kids money after they're 22? Every 20, every parent right now listening, who's got a 27-year-old on the payroll, doesn't like getting poked like that. But I'm on the receiving end of all this fucking depression DMs from 28-year-olds that are on the payroll. Because parents don't realize if you're paying for your kid when they're a grown adult, you're telling your kid you don't believe in them. Through your actions, not your words. They know they're a loser. Yeah.

• 15:22Speaker 02

  That shit hurts. You know?

• 15:27Codie Sanchez?

  So what do the, what do the parents say to you when you say that? Like, what's their excuse for continuing to do that?

• 15:35Speaker 02

  You know, in the most private conversations, it's, it's just surface level justifying. You know, like, oh, you don't know my son, like, he had this issue. I'm like, everyone had issues. Do you understand every person in the 80s in New Jersey got bullied? Every single kid I grew up with got bullied. The popular ones, the not popular, like, we, we've started making these words so big. I told somebody yesterday, "Don't use the word anxious. You're not. You're inconvenienced."

• 16:10Codie Sanchez?

  Great line.

• 16:11Speaker 02

  You know, like, like, we've now just gotten so deep into this shit. This is why so many people are struggling. We've given them permission to not do and fight and fix. Ooh, that's, I've never said it that way. We have given people with all these big words. Do you know what imposter syndrome is? It's called insecurity. We've just given it makeup. Nobody's like, "Yo, I'm insecure." Nobody says that code, but so many people are like, "Man, I have imposter syndrome." Makeup. Got it? The definition, literally the definition of imposter syndrome is slang for "I'm deeply insecure."

• 16:54Speaker 02

  But nobody comes around and says, "I'm insecure." But everybody, "I have anxiety." People say they have depression when they don't. And that fucks up for people that actually do. I feel bad for the people that actually do.

• 17:10Codie Sanchez?

  It's a great point.

• 17:11Speaker 02

  And it's confused everybody. Everybody, like, do you know how bad I feel for all the people that own big businesses? Who, like, every person's like, "I need a mental health day." And they're like, they're like, starting to cancel mental health days. And meanwhile, of the 100 people that are abusing it because they just want to play video games or doing fucking nothing, because I lived that life. Do you know how many sick days I had from 1982 to 1994? A million. I tried to get out of school every day.

• 17:37Speaker 02

  And boy, when 5th grade Gary found out that legally they had to send you home, if you went to the nurse and weren't refusing to go back, well, I fucking cooked.

• 17:48Speaker 02

  I mean, that was everything to me. That discovery, I don't know if I've ever been happier in my life. In 5th grade, somehow, I don't, I don't want to bullshit, I don't remember how, but I learned that you could actually will your, you could just stick in, if the nurse said, "Go back to class," you're like, "I don't feel well," that if you kept going, they had to send you home. I mean, I didn't, so I-

• 18:08Codie Sanchez?

  Didn't your immigrant parents beat your ass for that?

• 18:11Speaker 02

  Well, it's funny, this is why I put my mom on a super pedestal. My mom knew that getting As in school was not going to lead to my success and happiness, and she did something most parents weren't willing to do and are still not willing to do. And she didn't give a fuck what everybody thought about my Ds and Fs. Got it? She knew me.

• 18:33Codie Sanchez?

  But is that because somewhere else you were showing her obsession?

• 18:36Speaker 02

  Of course, of course.

• 18:37Codie Sanchez?

  Because if you, because if you were a parent, the gist was like, Ds and Fs, fuck off, that would be-

• 18:41Speaker 02

  She's the same lady that looked at me on my 14th birthday and said, "You know how you suck at school?" I'm like, "Yeah." She's like, "Now you work." I was 14. 14 code.

• 18:50Codie Sanchez?

  I like her.

• 18:51Speaker 02

  Like, I worked every weekend, every summer. My last childhood moments, like, childhood, ends in 8th grade. There was no, there was no fun in high school for me. There was no, like, I didn't, like, I worked because I had to pay the consequences of not working in the classroom. Thank God for me, work was my nirvana.

• 19:15Speaker 00

  This episode is brought to you by Google Chrome. You think you know a browser, but Gemini and Chrome, that's new. It can help you with practically anything on the web, like restoring a vintage motorcycle from a 50-page restoration block, or finally break down that long article you've had open for weeks. Gemini and Chrome is here for it. Ready to make anything online make sense? There's no place like Chrome. Check responses setup required compatibility and availability varies 18+. [music]

• 19:41Speaker 03

  This episode is brought to you by State Farm. Football has a play for just about everything. You can go deep, keep it on the ground, or draw up something nobody sees coming. And whether you want to run a flea flicker or the tush push, you need a plan to fit your unique situation. That's why State Farm takes the time to get to know you, so they can help personalize coverage for your life and budget. Now that's a solid game plan. Like a good neighbor, State Farm is there.

• 20:09Speaker 02

  Like, thank God for me, I loved my parents so mu... Thank God for me, I knew, I knew as a teenager that I had it. Because I was doing baseball card shows at 11 and 12 and grown men... You know, this is why I love, like, that's where I was getting validation from. In school, I was getting Ds and Fs, and grownups were telling me I was gonna be a loser. Teachers in the 80s didn't fuck around. I had teachers, like Mr. M... Dr. Dabella in Martin Luther King Elementary School in 1987 said I was going to be a fucking loser.

• 20:42Codie Sanchez?

  Makes you feel any better? My math teacher told me Helen Keller would have a better shot of winning an archery contest than I would have been in finance.

• 20:49Speaker 02

  Oh my God, 100%.

• 20:51Codie Sanchez?

  But God, what great fuel, honestly? Pretty thankful.

• 20:55Speaker 02

  Yeah, I, you know, so, but, but then I was doing baseball card shows at 13, making 800 bucks, while the grownups to the left and right at my table were making 300 because it was a crappy show. And my mom picks me up at Sunday night to like pack up and drive me home. And I've got two 30, 40, 50-year-old men telling my mom, like, "Your son's a genius." Because I was doing all sorts of weird shit that nobody else was doing. And so, yeah, I mean, I just, that was...

• 21:22Codie Sanchez?

  Like what?

• 21:23Speaker 02

  Like the dollar rack. Like, I was, I was selling like 50, 60, 70 cent and $1.20, $1.30 cards. But you can't move those cards. But because I merchandised them as a dollar rack with a huge sign, everybody just stopped by and bought cards. My friend Brandon Warnicki, who's still in my life, we met at 14, we did baseball card shows, he runs the wine library. I talk to him every day. He's one of the few humans on earth I talk to every day. I mean, he was baffled by the dollar rack. When I put it out, he was like, "That's not gonna work." And then like three hours later, there's not a card left in the dollar rack. Merchandising matters.

• 21:59Codie Sanchez?

  Explain what that is to somebody who doesn't know what merchandising is.

• 22:03Speaker 02

  How a human sees it on the other side. When you walk into, like, you know how like, some of you like, it's very simple. It's like, think about, the best way to describe merchandising is to describe to everybody their home. Some of us, like me, are comfortable in slobbery. You know, crap on the floor, room doesn't smell. I mean, I was a fucking cliche dude, right? Like, laundry on the ground, like, room smells like shit, like, things everywhere. Who gives a fuck? Like, don't even do laundry. Like, where does, in my teenage, oh my god, such a dude. Other people can't even fall asleep in their apartment, in their, like, room unless the fucking scent is perfect. Everything's perfect. Like, good. So like, like, how something shows up for you.

• 22:48Speaker 02

  I get excited, go, walking up to a garage sale where shit's all over the place. But, but, let me take a different angle on it. So that's the setting. Now imagine, like, why are you grabbing something when you buy? Like, I always ask myself, after I do it, why did I just pick that up? It's on the end cap, it's at the register, that sign, the presentation. It, by the way, merchandising is the fashion industry. You know, like, presentability, but like, what make, compels something, someone to grab an item? That's always what I thought about. The sign, the positioning, the location within the store, the eyesight level.

• 23:30Speaker 02

  Do you understand that retailers like, think like, I, I think like a retailer, like, what's at eye level is what sells. Bottom shelf doesn't sell. When I used to get mad at a supplier, if we didn't have like, good negotiations, or like, they weren't supporting us, I took their most important products and put it on the bottom shelf. Merchandising, you know, I obsessed when I was 15, I used, when I was six, 15, 16, I was allowed to go upstairs. Before that, I was downstairs in the warehouse. And, when I was at the register, bagging, for the cashier, which is what I was doing, and then I became a cashier at 16. I could see how people walk, based on where my dad's registers were, I could see people walk in. And we were slow, we're still local store at that point. I would watch every customer.

• 24:15Speaker 02

  They'd walk in, what did they grab, why? So it's presentation, how your tables laid out. It's why I was good at UI and UX when the internet came along. All the designers in 97, 98, 99, 2000 were like, yo, you're really good at this. Cause I thought, like a consumer, like, why would they click that button? What about below the fucking scroll? What about the checkout? I literally had, you know, empty cart or like lapse card or whatever it was called. What the hell was it? Abandoned carts. I remember going to my developer in 2000 being like, can we see who didn't check out? Like, it was like, you gotta understand, this is early internet.

• 24:54Codie Sanchez?

  Ah, didn't exist. Cause you're thinking in the store, hey, that guy's walking out. Like, sir, did you not find something? That's what you would do, right?

• 24:59Speaker 02

  Exactly what I would do. So I was like, is there an internet? Wait a minute, there's an internet version of this. I'm like, Eric Kastner, big shout out to him. Eric, can you see in the code? Like, I don't even know what to call it. The code, the server, we used such funny words back then. He's like, yeah, we started emailing people that had abandoned carts and fucking crushed. So like, you know.

• 25:22Codie Sanchez?

  Merchandising is, it's so funny, cause the other day I went to, this was two days ago, I went to the Harry Potter store here. And the reason why, same thing you said, who's better at merchandising in the fucking world than the entertainment space? And I think arguably Harry Potter, probably one of the best of our lifetimes, right?

• 25:38Speaker 02

  One of the incredible IPs that we saw birth.

• 25:41Codie Sanchez?

  Exactly. And when you walk into that store, it's always packed.

• 25:44Speaker 02

  Packed.

• 25:45Codie Sanchez?

  And it is huge margin, it's incredibly well-designed. And like, they rotate merch, but what I've kind of noticed is they don't rotate it that much.

• 25:54Speaker 02

  Yeah.

• 25:54Codie Sanchez?

  Like, it's not like they always have to have some new.

• 25:55Speaker 02

  Are you a huge Harry Potter fan?

• 25:57Codie Sanchez?

  I'm a big Harry Potter fan, but I'm not crazy about it.

• 26:00Speaker 02

  You're not crazy, but you're very solid.

• 26:02Codie Sanchez?

  Yeah, yeah. And so watching that taught me a lot about, okay, well, if we're ever gonna do merch, how do we do this right? How do I make every person who comes in, they have those little greeters, you know, Sam Walton? I loved that. He was like, looking to cut costs, but also put a greeter in front. Because he realized, oh, it makes people feel different too, like they're special for coming in the store.

• 26:22Speaker 02

  Yeah, I think, to that point, I do that too. I don't like the middle. So I would say what I see with a greeter at Walmart is not playing in the middle. It's like price convenience all the way here on the right, but then spend on things that others don't spend on because it changes the context of the relationship. I always talk about scale the unscalable. Actually, here's a tidbit. I believe one of the great misses right now for all of the characters like you and I and everybody else that's aspiring to like win on content and brand is community management. I really do believe that way more people need to DM everyone back. You and I do not have that bandwidth.

• 27:05Speaker 02

  But I'm telling you right now, if you're just kind of getting into your early stages and you have like 10,000 followers and you're posting and you're getting 14 comments, you're getting 13 DMs a day, reply to all of them. Scale the unscalable. That's how I built Gary Vee, by the way. Content and replying to everyone on Twitter from 2007 to 2011.

• 27:26Codie Sanchez?

  I still do it on scale because I remember when I came and spoke at

• 27:30Speaker 02

  Becon?

• 27:31Codie Sanchez?

  Becon. I came and spoke, that's normal. I'll go speak at people's events. It's an amazing event. I had a great time. Very seldom does the head of the entire event ask to get my phone number and text me direct. That's really actually not that scalable. I mean, how many speakers did you have there? Hundreds.

• 27:48Speaker 02

  Yeah.

• 27:49Codie Sanchez?

  Not to mention that's not your only event. Not to mention you're doing these all over the world. That's actually not even that scalable for you.

• 27:54Speaker 02

  Yep.

• 27:54Codie Sanchez?

  And so it seems like there's different levels to the game, but you still do the unscalable even at the highest level of the game.

• 28:01Speaker 02

  I think the dirt and the clouds are the only interesting parts of the game.

• 28:08Codie Sanchez?

  That's good.

• 28:08Speaker 02

  Yeah. And so even in my own organization, people ask me how I scale Vayner and I say 108010 and they're like, what does that mean? I go, when we're doing important shit, I tell the team, I have to be involved in the first 10% because I'm molding it. Then I disappear. And then you need to come back to me to close it. I open and close. The middle's the problem. And winners and people aspiring to build big things spend way too much of time in the middle. Meetings. I've famously internally and a little bit externally obsessed with 15 minute meetings. I had an epiphany. I was like, fuck. I crushed the dirt. The 15 minute meeting? I'm fucking up the clouds. I have a lot of one hour meetings that are actually three hour meetings.

• 28:52Speaker 02

  I've done more off sites, two, three day off sites this year. We're only, we're not even halfway through than I've done the last 10. And it's been monumental. I had this epiphany in November, December of last year. I'm like, wait a minute. I've got the 15 minute meeting down. But you know, this is about like feeling your feelings. I could feel that a lot of important meetings that were an hour weren't getting wrapped up. So now I'm doing a lot more two and three hour meetings and even two and three day off sites. 108010.

• 29:21Codie Sanchez?

  That's a great framework because otherwise it does seem too much and you can get stuck in micromanagement forever. You're like, I'm trying to build a business. Gary and Cody, you said do that. And I need to have my hands on everything and I need to care about the dirt, but you can't all the time.

• 29:32Speaker 02

  Oh my God, I would argue for your, like the SMB audience?

• 29:35Codie Sanchez?

  Yeah.

• 29:35Speaker 02

  Like the mainstream audience? The number one reason they lose is they spend all their time in the 80. That's why my dad got small, didn't go as big as he could. He needed, he wanted to know everything. Wanted to touch everything. Many small business entrepreneurs are just trying to be solopreneurs. They don't realize it. They're scared of stealing and security, someone getting better at it and leaving. There's all these millions of different things that people are worried about. 108010.

• 30:01Codie Sanchez?

  What do you think that young entrepreneurs are sleeping on right now?

• 30:06Speaker 02

  So money, different, you know, you know, this, we've had the luxury of living just a little bit. We're still pretty young in the scheme of things, but like, you know, I had so many, you know, when I talk about my career, my life, I always think it's an homage to my parents and my circumstance. And so I had a lot of things figured out at 23, right? I. My mom really actually built self-esteem. You know, I continue to believe that most people get successful because of insecurity. And there's a rare breed that gets there through confidence. And I'm so grateful that I'm in that small group, but I see it in others. But that's not me. That's how I was raised and just the circumstance of being born in the Soviet Union, Jersey boy in

• 30:49Speaker 02

  eighties and a million other things that are not me. I think a lot about the youth, to your point, and there's just a lot. I think, first of all, both men and women, I think we throw it on men, but I see it in a lot of young women. We want to get validation from the masses. It was always a vulnerability, pre-social media, pre-internet, to want validation from the outside. But the outside in 1974 and 1983 was the Joneses, AKA your neighbors. That was like, you know, like, maybe your church, maybe your, like, neighbor, like, it was tight. Maybe the people in the off, it was small.

• 31:30Speaker 02

  You know, there's an extraordinary amount of wanting to show that you're successful going on. So I think one thing that a lot of the youth is struggling with is an extreme need for the Lambos, the watches, the followers, the cash, the trophies, the accolades, just so much outside validation. I think there's a lot of lack of self-awareness. I think that in general, that's a human thing, but meaning, I think a lot of people chase the trend, you know, whether it's, you know, cannabis, or NFTs, or crypto, or flipping, or, you know, and I, listen, I'm curious about a lot of trends, but I think a lot of people are like, this is, I'm gonna do this, because this is where I can make my millions?

• 32:17Speaker 02

  You know, so I think, I believe that one of the great ways to actually be successful is to truly know the things you like because you'll work that hard. Like, I don't think I could ever work as hard as I did if I didn't enjoy it. I couldn't muster it up. It's why I don't, you know, back, we were talking right before we started the gym. This morning was a grind. Yeah, like, to me, it was like, I really didn't want to, I really don't want to. And my gym, my eating discipline, my doing things around the house, these are fully procrastinations. These are laziness. This is avoidism. This is non-accountability. This is like, look, a bird over there, run away. Like, I do the reverse in work because it's my love. I do the reverse in playing basketball. I like it.

• 33:02Speaker 02

  I'm like, should definitely not be playing. I like it. I go out of my way. I was just saying to you, my back was hurting all week, and I played last night. That was like, crazy. So I think if you love what you do, you will do the things that actually are required to be successful, which is persevere through the daily shit. Right?

• 33:23Codie Sanchez?

  It's hard to beat.

• 33:25Speaker 02

  So I think those two things really stand out to me. And then the things, you know, like, I always laugh when I'm about to say it because I know some people are like, Gary. But like, I do struggle with an obsession to try to teach these kids about patience. You know, I literally punted my twenties and early thirties because I was obsessed with building a business for my parents. But I truly had nothing at 34. Truly, actually. Like, when I started VaynerMedia, my biggest company, we started it in a conference room the size of this podcast studio, in another company's conference room, because I couldn't pay rent.

• 34:01Codie Sanchez?

  How big is it now?

• 34:03Speaker 02

  Now it's 2,000-plus people, 350 million a year revenue, not valuation.

• 34:09Codie Sanchez?

  Oh, you run a profitable business that actually makes money? Shocking.

• 34:14Speaker 02

  So, you know, it's a big business, and I'm proud-

• 34:17Codie Sanchez?

  That's only one of yours. Like, how many? I was looking it up today. It's like, Vayner3, VaynerSports, VaynerRSE, V Friends, which I think is a different entity. How many, like, Vayners you got?

• 34:28Speaker 02

  There's VaynerX, the holding company that holds like, that holds like seven or eight of the, that's the marketing agency holding company. Outside of it is Vayner Sports, because that's a separate business. That's me and my brother. My brother runs that with Greg Gensky. That's becoming a pretty big business. We rep over 100 athletes, might even be close to 200 now. A newer one is Vayner Watt, W A T T for Eric Wattenberg. That's a TV production company. Our first shows are going to start hitting the air here in the fall. And like, that's starting to move in groove. V Friends is the other biggest business I run. That's my Marvel Pokémon. It's an intellectual property. That's, I do actually believe in my 80s, that's what I will be known for more than anything else I've done.

• 35:12Codie Sanchez?

  And probably nobody understands that right now, right? Like, when you launch it, they thought, ah, this quick little NFT thing?

• 35:17Speaker 02

  Yeah, I mean, most people don't understand me and Vayner. Most people don't know VaynerX. Most people, when they just heard 350 mil, like, when people come to Vayner, they're like, often, they're like, what is this? I'm like, this is my company. They're like, most people think I'm a motivational speaker or a content creator, which is fine. I mean, I'm not overly worried about it.

• 35:40Speaker 02

  VCR Group, I have a very substantial restaurant group that's going very well. We have that Fly Fish Club, which was also an NFT membership.

• 35:46Codie Sanchez?

  It's just there.

• 35:47Speaker 02

  Yeah, it's really going well.

• 35:49Codie Sanchez?

  Yeah, it was beautiful.

• 35:50Speaker 02

  Thank you. Yeah, it's crushing, which is good, because that was very high risk, high reward. You open up that kind of eight-figure build out, and the restaurant business is not nice.

• 35:59Codie Sanchez?

  Eight restaurants.

• 36:00Speaker 02

  It's the hits business. Yeah, you should hate them. It's a terrible, restaurants and sports agencies, bad businesses. Passion, though. Chef Capon, Chef Connor, David Rodelitz, my three partners in that business, this is their life. My brother punted a lot of money because he just wants to be a sports agent, you know? And now he's starting after 10-year itch of like, hi, what else should I, you know, so I think it ebbs and flows. So anyway, long-winded, I think, I wish kids were like, no, no, I really love sailing. Let me start a business around sailing, whether it's content creation. Let me go work for someone who's in the sailing business for five years, learn and figure out, like, that move? Like, when people hear me say this, they're like, but Gary, how do I do that? I'm like, why don't you go work for somebody in comedy?

• 36:44Speaker 02

  In, you know, the fashion, like, everyone has just decided, like, I can start a business. And most people are not talented enough in their teens or 20s to build a viable business just yet.

• 36:57Speaker 02

  You know, the things-

• 36:58Codie Sanchez?

  And it's miserable.

• 36:59Speaker 02

  Well, yeah, you know this. Most people, this was a real wake-up call for me. When entrepreneurship got cool, in like the mid 210s, like 2010, 11, 12, 13, everyone started running towards it. And I had always been there. I didn't realize how hard it was for people that weren't natural born. But then it made sense to me because I was a really poor student. And like, I just think some people know how to do school. I wasn't one of those people. And I'm like, oh, this is, this is gonna be hard for these people. Because, you know, it's, because unlike school, like, I never did homework and failed every test, and the system pushed me through.

• 37:44Speaker 02

  My school system didn't want people to stay back. They were going for a blue ribbon. They just pushed me through. I literally sit here today, no fucking bullshit. In my four years of high school, I never opened a book, never did homework, never studied for a test, never did a book report, never did a project, and they just pushed me through.

• 38:04Codie Sanchez?

  Which I'm not sure that's good or bad, actually.

• 38:07Speaker 02

  Yeah, I mean, it's, it's probably neither. But in business, entrepreneurship, the land of business merit, there's no pushing through. Like, if I did that same thing in business, I'd be out of business very quickly and back at a job. And so, yeah.

• 38:24Codie Sanchez?

  Yeah, I saw this stat today, actually. It was on Twitter. And it was, because you always talk about how hard it is.

• 38:32Speaker 02

  Yeah.

• 38:33Codie Sanchez?

  You know, and so there was this tweet today that was like, "Read this if you're not as rich as you want." And it was the odds of making it, that in the US, 1 in 1,000 make over a million in a year. 1 in 11,000 over 10 million. 1 in 35,000 over 20 million. And so the truth is, if you want to make it, you need to be an absolute freak of nature, basically. You have to have outlier behavior. And I was curious what you think, and how hard it actually is. Because you're oftentimes telling all of us, it's gonna be harder than you think.

• 39:02Speaker 02

  When we, I'm 49, when the number went from, when I was a kid, the number was, if I can make a hundred thousand a year. I grew up in lower middle class, middle class, kind of like vibes, more lower middle class. Hundred K seemed, I mean, I myself, with, you know, I'm 15 years old, I'm gonna buy the Jets one day. But there was another part of my brain that was like, man, the only time I was pumped professionally, financially, was when I broke the hundred thousand barrier in a year. No other time. No other time. When that number for the masses became a million versus a hundred thousand, shit got ugly. Like, just like, do you know fucking hard it is to make a million dollars a year?

• 39:43Speaker 02

  Like, really, actually, and the problem for someone like you and I, if we've gotten there, and we spend all our time around people that have gotten there, it doesn't feel rare. One of the, you know, one of the great things that has always happened in my career is, I grew, again, because of where I grew up, I always thought about the other, so one of the first offices I opened for VaynerMedia was Chattanooga, Tennessee. Not LA, not San Francisco, not Tokyo, not London. And one of the reasons I did that was I always wanted to be grounded to everything. Up, down, left, right. When you go to Chattanooga, Tennessee, if you make a million dollars a year, you're fucking on a pedestal. And by the way, Chattanooga has a wealthy area, old coke money, there's some great entrepreneurs there.

• 40:26Speaker 02

  And it's nice, clean, honestly? But, look, I think, I think that it's incredibly hard, and I don't know why people think it's easy, and I do know why I think people, people think it's easy. In the 80s, there was Lifestyle of Rich and Famous. In the 90s, there was like, you know, my crib, you know, The Cribs Show on MTV Cribs. Now 24/7, people are looking at propaganda in their feeds of watches and vacations. And, and I say, because I keep hearing everyone wanting to blame Instagram and wanting to blame social media, I say, stop consuming it. You know, like, if you're motivated by it, great.

• 41:06Speaker 02

  I don't believe that most people are motivated by it. I think most people get jealous and envious, get insecure, get, and so, I think it's super hard, because, again, over-coddling parenthood in the last 40 years, school is bullshit system, government's bullshit system, most systems are bullshit. The only two systems that aren't, like, the most not bullshit system in the world is sports. When little Ricky goes on the field and he's nine, if he sucks at basketball or soccer, like it's exposed. No matter how much daddy and mommy want to make up some excuses or right?

• 41:41Codie Sanchez?

  Used to be.

• 41:43Speaker 02

  Yeah, I mean, parents are really getting their hands in shit, but still they'll go and fight a teacher. Like parents in the eighties didn't, when you got a C, your mom and dad didn't go to school and fight a teacher and try to get a B. They do that now. But even though the, I mean, I'm in this circles. I have a 15 and 12, a 16 now and 12 year old. Like growing up in this last seven to 10 years, parents want to go on the field and kick the ball for their kid. People want to go do something, but they can't. And then thus the kid gets exposed. Sports is the most merit. The next closest is business. The reason I say it's not the same is you know this. People are like, I'm a three time exiting founder. I'm like, you raised $10 million and sold it for 200,000.

• 42:27Speaker 02

  You're a fucking loser. You know what I mean? So people can bullshit a little bit in business. There's, you know, there is, but it's, but it's 80% to sports. You know, and I guess in hindsight, I was attracted to merit my whole life because those are my two passions.

• 42:43Codie Sanchez?

  I love a, I love a game where you know who wins and loses. Cause it tells you if you're good or not.

• 42:47Speaker 02

  That's right.

• 42:48Codie Sanchez?

  So do you think, like, when you see that stuff online, I'm not a big showy person, don't get me wrong. And I like nice shit.

• 42:53Speaker 02

  Yeah, you're allowed. By the way, everyone's allowed.

• 42:55Codie Sanchez?

  Totally, but I don't really, I think it's almost an immediate red flag. When I see somebody showing the Gucci Fendi Prada, the fast cars and the private planes. I immediately go, I don't know. If you really had that, do you got to flex it? What do you think? Like if you're talking to a young person, you're saying, don't fucking follow people that do that.

• 43:12Speaker 02

  Yeah, you know, listen, I've taken some lumps from a lot of contemporaries who get mad that I talk about this because so many of them are in it. Look, I think that.

• 43:24Speaker 02

  First of all, it's so funny where my chemicals just went. One of the great things, and it's funny because I pontificate and share and ponder online 24/7. First of all, just to set the ground rules, I do not have the audacity to think that I'm right about anything, anything, let alone everything. For me, I'm in your camp a little bit, but it's because I think a lot of people do that to funnel people into them, to monetize them. So I think about that a lot. And again, I think it's doing real damage for...

• 44:03Speaker 02

  Like, when I post every morning, every evening, I genuinely post from the lens, deeply from the lens of, why would someone give a fuck about this post? Why is this good for them? And I do believe a lot of people on the other side of this podcast are not growing because almost every post is about what's in it for me. I want people to buy my course, my book, my collectible, my... You know? And so, I believe that the flashy stuff is inherently selfish, not selfless. And so... But look, I mean, people are allowed, like, you know, people are allowed to share it. Like, I get it.

• 44:47Speaker 02

  Again, a lot of people grew up insecure and wanted these things, and they're proud, and they want to share it. My big thing is that people that have over-indexed on that move, I have found over the last 20 years, tend to struggle to stay on top, tend to be less happy. So it's not only that the audience that's consuming the Lambo or the watch that I'm worried about, but I'm even worried about the person that's sharing it. I'm worried that they won't be able to sustain it.

• 45:16Codie Sanchez?

  Great, great move. I want to talk to you a little bit about building big companies. You've built a ton. And so with your current knowledge today, I'm curious, like, let's say you had to go back, back to your wine days, almost. Let's say you owned a laundromat, because I'm into those things. So let's say you owned one laundromat, and you had to start your entire empire from one laundromat today. What would you do? What would be the playbook?

• 45:41Speaker 02

  Content.

• 45:44Speaker 02

  Yeah, you know, because you know, you and I are part of a breed that admires a single laundromat owner. And I think you have really done a good job of tapping into something that I think is black and white, which, you know, we talked about the last time we hung, like this whole, whether you call it micro P or just practical business, obviously, Main Street is the way you think about it. I think there's a huge opportunity for a lot of those people to build the brand. In fact, that's what I did. I built my brand. I am that person. I didn't even own the business. It was my dad's business. I was the person who built it. But my original content as Gary Vee, after five years or

• 46:27Speaker 02

  during the five years of doing The Wine Show, my original first ever thoughts about business and life and perspectives were literally out of a liquor store, one store, and I built my brand. I could have easily, if that's what I wanted, opened up 10 more stores, did micro M and A, and I would have built a very substantial franchise or independently owned, multi-unit business, which would be worth a lot of money and in today's environment would be a very attractive PE acquisition, as every small business is going to get consolidated, it feels like these days. So I really, the number one thing I would do is get into content

• 47:09Speaker 02

  for two reasons. One, if you're capable, building your personal brand, I do believe is a moat. I've always believed that it was the moat. I've talked about it for 15 years that it's the moat. It is the one true asset that doesn't get commoditized, even in the AI world. You still have your IP. It's your copyright. It's you. Two, if you learn to be a content creator, the other thing that worked with me, and this was hand in hand, and this is what I want for this person, is you start getting good at running ads and doing content for your business, too. So in my brain, what I'm dreaming up right now is Sally's building up her, she's like, I did this, this is how I bootstrapped it, or I, how I inherited it, or whatever's real. Here's what I'm doing, da, da, da, da, da. Here's my day-to-day troubles.

• 47:54Speaker 02

  Here's how I think about it. Oh, my God, coins. When, when people stopped having change on them, we had to put in these, you know, swipe your credit card or your, you know, like, you know, just like the, the battle stories of that business. But also what she will learn in the story that I'm telling is she'll learn what really every, and by the way, I know a lot of small businesses, listen, so let me give it to you very straight. Disproportionately, the biggest opportunity to grow your business, traffic to your business, average receipt size is to run, if you're a local business that people come to, is to run 10-mile radius Facebook ads. And so Sally, in this journey of building up Sally, the laundromat entrepreneur, would

• 48:36Speaker 02

  also start to learn how to be good at these things, which she would then be able to use to run ads to her business, which is, advertising matters. It's always mattered, and it will always matter. And so, content.

• 48:51Codie Sanchez?

  You know what's so interesting, too? In your story, I remember looking back at those old videos of you in your wine business. And today, everybody wants to have a set, right? We're on a borrowed set. This one isn't mine. But, you know, they want to have this fancy set. But you know what the sickest set is today? Your actual laundromat.

• 49:07Speaker 02

  I think so.

• 49:07Codie Sanchez?

  You know, because it's show, don't tell. It's like, no, no, I own this. I'm not, there's no fluorescent lights here. Watch me do this. You don't think I own it? Look, I'm right here.

• 49:15Speaker 02

  I believe the best studio in the world is the world. I tell my clients, which are mainly Fortune 500 companies, I'm like, look, let's make content at stores, in parking lots, at festivals. I genuinely believe that. I've always believed that. I was honestly the Pied Piper in 2009, 10, 11, 12 of no production value. Wine Liberty TV didn't even have a mic. No lighting. No lighting, no mic. Literally whatever the camera picked up. And so, yeah, I agree with you. I think that store is studio is a big idea.

• 49:50Codie Sanchez?

  It's a good framework.

• 49:51Speaker 02

  Yeah, I think so. Store is studio is something that I've really championed more privately than publicly. So I'm glad we're getting to pontificate about this. And I think that's right.

• 50:01Codie Sanchez?

  Yeah, and it means you don't have to have a bunch of money because I'm all about the great equalizer. Like, yesterday, my husband and I were kind of laughing in New York because New York's such an equalizer city in some ways.

• 50:10Speaker 02

  In the best way.

• 50:11Codie Sanchez?

  Yeah, so I could drive like a fancy black car, which sometimes I do, and guess what? If you hoof it, or if you subway it, you're faster than me. And so, like, that's a cool equalizer. That doesn't exist in a lot of other places. And so I think this is a good example for content. Like, the best performing ads for a lot of our businesses are exactly what you said. It's like, it's a window cleaner cleaning a window and then it reveals a price. Like, that's it. There's no production. And so...

• 50:37Speaker 02

  Production often, often, again, is disguising insecurity. A lot of people talk about production. If you listen carefully, it's just an excuse to not do. Anyone who says "I can't afford it" is full of shit. It's called an iPhone. You all have one. The end. Nothing else. Zero. I did it for fucking a half a decade. A $239 camera from Best Buy was the only thing I used. Nothing else. Nothing.

• 51:13Codie Sanchez?

  Such a good point. You know, another thing that I really like about you is, you kind of said it earlier, you're like, "I've taken some punches on the internet." And you have this tweet that I was coming back on, which is, "First, they'll call you stupid, then they'll call you lucky. Remember, just make sure that you're always executing and they are spending their time calling you things." And I loved that line. How do you deal with haters?

• 51:37Speaker 02

  Easily. I am, with compassion, with empathy. You know, I couldn't comprehend living a life where I spend time trying to tear someone down.

• 52:16Speaker 03

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• 52:45Speaker 02

  Ever? You weren't ever like that? Ever. I was just about to say, you know, we're starting to get to know each other. I think it's one thing in these settings. I think the thing you would find interesting, and this is going to make sense to you, because I assume, I'm assuming circles and things you've run in as you've built your career. The thing that blew me away, growing up in the game, was that A-players in private settings would spend a lot of time shitting on other A-players. It blew my mind. I remember it was happening to me when Scooter Braun, Maverick Carter, some of these people in business were starting to do really well, and I'd be at these things. I knew both of them well, so it's probably why it triggered for me.

• 53:25Speaker 02

  When people would be jealous or envious, and they themselves, sometimes more successful. I was like, this is weird. This is interesting. Let me take note of this. Oh, insecurity. Oh, like, like, you know, wow, they don't realize that the world is a butt. Like, I was fascinated. I just, and I understand it, because the one place I'm not me is sports fandom. And my level of envy and jealousy of Michael Jordan and Tom Brady and Bulls fans in that era and Patriot fans is like anger, like, almost like the most extreme Republican or Democrat feeling about the other side. So I can tap into the emotion that is jealousy and envy, and, you know, because I don't feel in control as a fan.

• 54:10Speaker 02

  But as a real-life human, I feel fully in control. And I couldn't comprehend the idea of deploying jealousy or envy against someone else. So how do we deal with haters? Compassion, I mean, they're just not in a good place. Like, there's no other way to say it. Like, could you comprehend spending your time tearing down? And so many people do it. And you're like, I just couldn't. Why would I deploy that energy? You know, if I believe something stinks, or someone stinks, my immediate reaction is to just walk away in perpetuity. I want to save my energy and time. I got shit to do, trying to win out here. That, I remember that tweet, I remember that era when I was thinking about it.

• 54:54Speaker 02

  I always wanted to be an athlete, but it wasn't in the cards. Being a publicly-known businessman with, you know, opinions left, right, up, down, I'm like, oh shit, I got to taste it. Like, you know, everyone, it's like, you know, it's like hot takes, you know? And so, and I think about it being an athlete, which is, if you're an athlete, you know, just got done with this great Knicks playoff run, but it ended unfortunately just a hair too short. But when you're on the court and they're booing you, if you actually take that in, it's very hard to perform. If you take it in and you get excited, that's how I take it. Like, it's, the way I deal with it is 90% indifference and compassion. Like, I'm like, who gives a fuck?

• 55:39Speaker 02

  Come up, man, just wish RickyPants49 lived a life where he didn't have to like be mad at me, because I know I'm triggering insecurities for him. And 10% of like, gangster, I'm gonna slice your throat. Like, alright, motherfucker, keep talking. Like, oh, really? Like, you think I've made it now? Let me build Disney in front of your face with V Friends, and you're really gonna fucking be angry at 80. So there's a little bit of that. But only, but only 10%, which is I'm like very grateful for, maybe 20%.

• 56:09Codie Sanchez?

  Depends, depends on the day.

• 56:11Speaker 02

  I like being competitive. I enjoy being competitive. In fact, one of my great angers in the world is eighth place trophies. One of my great angers in the world is when two passive parents get lucky enough to birth the competitive kid, probably took after grandma. And then they tell that kid, like, this game that they're crying about doesn't matter. It only matters. Winning and losing is incredibly imperative to the human race. Nothing is good out of balance. Of course, people like Gary, winning and losing, like, is it okay to like hurt people to win? No, no, it's not okay. But is it okay to completely eliminate merit and competitiveness and winning and losing? No, no, that leads to, let me say it slow, suicide. This is what people don't understand.

• 56:53Speaker 02

  When you start to not care about anything, you get into a very dark place. Teaching a young kid nothing matters is a dangerous game. Or, sports don't matter, but getting As matter. You start teaching them fake shit.

• 57:09Codie Sanchez?

  Yeah, I mean, I think also, going back and realizing that nihilism is real. And, you know, some of the greats have talked about the fact that the most horrible thing you can do to an individual is to take away passion in some way, shape or form.

• 57:25Speaker 02

  It's black and white to me.

• 57:26Codie Sanchez?

  Yeah, yeah.

• 57:27Speaker 02

  As someone who's like fueled by it, I can, you know, like, we're animals. Like, I can smell it when someone has it. And I can smell it, only two versions I can smell. I can't smell the middle.

• 57:38Codie Sanchez?

  Interesting.

• 57:39Speaker 02

  But with passion, I can smell the two opposites. I can smell when someone's got it.

• 57:43Codie Sanchez?

  Yeah.

• 57:44Speaker 02

  Which is why I've associated, invested, and been around a lot of people who went on to become enormous. And I can smell when someone doesn't have it at all, which is why I fucking wake up every morning, putting out content to get them out of their darkness.

• 57:56Codie Sanchez?

  So we've told them that content matters.

• 57:58Speaker 02

  Yes.

• 57:58Codie Sanchez?

  We've told them that if you're running a small business, you should think about building up your brand. We've talked a little bit about IP, like, all of this talks about content. But the number, one of the biggest questions I get asked by business owners in our portfolio is, how do you find great talent? How do you find the person to help you with social media?

• 58:16Speaker 02

  By realizing you need to be the person that first understands it a little bit. How do you judge something you don't know? If I went into a surgery, surgery right now, heart surgery, and I needed to judge what's going on, we have a problem. It's called, I have no idea what the fuck is going on. Everybody who's listening, when you own a business, it is hard. When you own a business, you have to be adaptable. When you own a business, you have to deal with the shit. I know that you don't like it. You may even have an ideological disagreement with social media. You must be the person that learns it a little bit so that you can judge the talent. It's not about finding the talent.

• 58:58Speaker 02

  It's that everybody gave the job to their 20-year-old niece because they thought like, oh, you're a kid, you get it. The problem is the 20-year-old niece and nephew use social media to fucking hook up, not to build a big business. So, you know, my answer, and I talk to a lot of these businesses as well, is you have to spend 50 to 100 hours educating yourself and then doing. You can't read about push-ups to get the results. You have to read and watch videos and listen. I even made it easier for you. GaryVee.com/attention. I literally took my last book, which is $20. I'm like, you can't afford 20 bucks? How about this?

• 59:39Speaker 02

  A 44-page free deck to tell you exactly what to do.

• 59:44Codie Sanchez?

  But I recommend the book.

• 59:45Speaker 02

  Thank you.

• 59:45Codie Sanchez?

  I gave Day Trading Attention to all of my social team.

• 59:48Speaker 02

  Thank you.

• 59:49Codie Sanchez?

  Yeah, well, again, you said thank you, but I said, no, thank you.

• 59:52Speaker 02

  No, I get it.

• 59:53Codie Sanchez?

  Because it's actually super.

• 59:54Speaker 02

  It's why I believe in books. I'm like, I cannot believe I charge hundreds of thousands of dollars to clients for, you know, consulting, and this $20 fucking book is like, pretty much there.

• 1:00:04Codie Sanchez?

  Yeah, 100, well, and, you know, to be fair, why wouldn't I steal your 27 years doing this?

• 1:00:10Speaker 02

  And more importantly, my actual living thesis of the book. It's not my only 30 years of working. It's my last 12 to 18 months.

• 1:00:19Codie Sanchez?

  Yeah, that was different.

• 1:00:20Speaker 02

  You know what I mean? Like, that's what's so interesting about the books I write. I don't write evergreen books. Day Trading Attention is just to follow up the jab, jab, jab, right hook.

• 1:00:28Codie Sanchez?

  Yeah, you're right.

• 1:00:29Speaker 02

  It's just 10 years later. Because shit changed. All I want to do, I'm incredibly obsessed with the contemporary. I want to be obsessed with the history to understand the contemporary, and then I just want to be of today.

• 1:00:42Codie Sanchez?

  There was this great line, actually, when I was coming up with a bio on you that I was reading to Kate that is, I think, perfect for you. And it was about the fact that you are... Pathologically practical about where eyeballs were moving. That is so true. You're pathological. Like, you are obsessed. And I think that's what it takes to win. I guess I want to close out with two questions here.

• 1:01:06Speaker 02

  Please.

• 1:01:07Codie Sanchez?

  One of them is, you know, you've mastered these underpriced attention platforms at varying times. You talk about it in all of your books. At any given time, there's an underpriced platform. So let's give the people the non-evergreen. What is that today? Where is the underpriced attention today?

• 1:01:24Speaker 02

  Live social shopping. If you sell anything, and this is huge for your crew. If you sell anything, you know, that's not like a physical thing, not a service. VaynerMedia doesn't do this. I can't do this with VaynerMedia. We don't sell a physical thing. If you sell a physical thing, which a lot of you do, every one of you has to learn everything you can about TikTok shop and whatnot. W H A T N O T. Those are the two leaders right now. I expect Meta, Google, Twitter, everybody to get into this game. Live social shopping is the underpriced attention. There are a ton of creators right now who will never get millions of followers and make millions of dollars.

• 1:02:05Speaker 02

  But if they switch to being someone that sells something on social instead of making lifestyle content, they will make millions of dollars.

• 1:02:13Codie Sanchez?

  So smart.

• 1:02:14Speaker 02

  I forced Mike to do a garage sale. Mike did a garage sale on whatnot this Saturday and made 700 bucks.

• 1:02:25Speaker 00

  Yeah.

• 1:02:27Speaker 02

  Now, I know you sold some trading cards and stuff like that, but you also, because I heard you were going to do just trading cards. I'm like, no, no, no. I need you to like sell some random shit in the house. Give me one example of something that was literally sitting, collecting dust in your apartment, and you sold for how much?

• 1:02:42Speaker 00

  A box of Legos.

• 1:02:46Speaker 02

  Right.

• 1:02:46Codie Sanchez?

  Do we include shipping and handling?

• 1:02:48Speaker 02

  Yeah, you charge the, like, I love this. Every time I do garage sales and everything, everyone's like, "What about the shipping?" Like, you charge shipping. What about the eBay fee? I'm like, "Everything has a cost." Like, you know, like, people love an excuse.

• 1:02:59Codie Sanchez?

  Yeah.

• 1:02:59Speaker 02

  Right? People look for the "why not."

• 1:03:01Codie Sanchez?

  Yep.

• 1:03:02Speaker 02

  I literally think garage sales and flea markets are gonna happen in live social shopping. It's not just someone who starts a beauty brand or-

• 1:03:09Codie Sanchez?

  Or like those storage units? Kate, we're doing your storage unit. She has one here-

• 1:03:13Speaker 02

  Yeah.

• 1:03:13Codie Sanchez?

  -that she's had for two years.

• 1:03:15Speaker 02

  Right, she's paying monthly-

• 1:03:16Codie Sanchez?

  She's paying 25 bucks a month.

• 1:03:18Speaker 02

  Yep.

• 1:03:18Codie Sanchez?

  We should just do it live on YouTube.

• 1:03:20Speaker 02

  Not YouTube, cuz they don't have that yet.

• 1:03:23Codie Sanchez?

  Well, that's, so I wanna turn it into a YouTube video, but do it live on whatnot or TikTok shop.

• 1:03:28Speaker 02

  You can make a YouTube video, cuz that's great, cuz that's content. But live, the QVC-ification of social media is here.

• 1:03:34Codie Sanchez?

  Yeah.

• 1:03:34Speaker 02

  Listen to these stats. Thirty percent, what, some, this is a stat, I'm always a little weird with stats, but this is real. China is fully here. China's got, obviously, one of the biggest economies in the world. Live social shopping in China, now by the most conservative estimates, represents 30% of all e-commerce in China.

• 1:03:56Codie Sanchez?

  Get the fuck out.

• 1:03:58Speaker 02

  A half a trillion-dollar economy of live shopping in China that is bigger than almost every nation's economy.

• 1:04:07Speaker 02

  In the US, I just had the cute CEO of QVC, he put out this stat that I'm gonna try to validate this week, but it feels right-ish. He's like, "We're already at 6% on live shopping in the US, and no one's even seeing it yet."

• 1:04:24Codie Sanchez?

  What's that, do we know what that is compared to what QVC used to be? Cuz it was like, a lot, then nothing, then now growing?

• 1:04:31Speaker 02

  QVC has always been a ton.

• 1:04:33Codie Sanchez?

  Okay.

• 1:04:34Speaker 02

  And it's not a lot.

• 1:04:35Codie Sanchez?

  Yeah.

• 1:04:35Speaker 02

  It was still doing an ungodly amount of business. There's something about the behavior. You're almost like paying for the entertainment. You're like tipping the host, you're like part of the community. I have this concept called commerce-ainment. So, ready, how about this? You're a hairdresser, right now, listening, and you sell shampoos and other shit, soaps and all the fucking shit in your place, right? You can go live on whatnot right now. At the bottom of the screen is like this $12 shampoo, and you could just buy it while you're teaching people how to use the shampoo on a customer. This is real. I Tea with Gary Vee, which I really did really well during COVID.

• 1:05:18Speaker 02

  I've brought back. I love doing Q and A. On Tea with Gary Vee, I now do it on Whatnot, not on Instagram Live. I do it on all my socials, but I drive to Whatnot. I drink out of a V Friends mug, and the mug is pinned at the bottom of the screen. And while I'm doing the show, people are buying the mug.

• 1:05:36Codie Sanchez?

  Get out.

• 1:05:37Speaker 02

  Commerce tainment. I'm not even selling in that format.

• 1:05:41Codie Sanchez?

  It's just subliminal, right there.

• 1:05:43Speaker 02

  Yeah, or I'll make a reference of like, hey, you like my mug? Like, it's a mini commercial. It's not even a commercial.

• 1:05:51Codie Sanchez?

  Interesting. And you just like experimenting. Like, that's part of your thing. You just never stop experimenting.

• 1:05:56Speaker 02

  Yes. After it's been validated.

• 1:05:58Codie Sanchez?

  Okay.

• 1:05:59Speaker 02

  I have a trillion dollar stuff sells in China. Now we have those functionalities. It's going to happen here. It's happening here. TikTok Shop is insane. You, for your portfolio, must deeply understand TikTok Shop. So, live social shopping is one of them.

• 1:06:15Codie Sanchez?

  Okay.

• 1:06:16Speaker 02

  Within social, I'm a big fan for people that are obsessed with TikTok and Snapchat Spotlight. So Snapchat Spotlight is much smaller, but it's their TikTok, right? It's in their UI, and there's a fuckload of 15 to 30-year-olds in it. But here's the good part. Supply and demand of attention, like I talked about in day trading, there's a lot of kids on it. They spend a lot less time on it than they do on TikTok. When I say kids, I say 15 to 30. So if you sell to 15 to 30, but the supply's low. Nobody's posting on there. So I'm very hot on Snapchat Spotlight, Substack, I think is really, really interesting. I'm about to delve in. IRL streaming, so Twitch.

• 1:06:59Codie Sanchez?

  You gotta check out Beehive. I'm an investor in it, so obviously very biased.

• 1:07:03Speaker 02

  I will absolutely do that.

• 1:07:04Codie Sanchez?

  And they're here. I've never met faster builders. We invest in a lot of companies. And shout out Tyler Denk. He's an absolute psychopath. He's like what you talked about.

• 1:07:12Speaker 02

  Speed. It's like sports.

• 1:07:14Codie Sanchez?

  I think he's gonna eat Snapchat's, Substack's lunch.

• 1:07:16Speaker 02

  I love it. Good for him. Yeah, yeah. Look, and it's not even, you know this, you're too smart for this. I don't think Beehive's gonna eat Substack's lunch. I think it's an and, not an or.

• 1:07:26Codie Sanchez?

  Yeah.

• 1:07:27Speaker 02

  Do you know what I mean?

• 1:07:27Codie Sanchez?

  Yeah.

• 1:07:28Speaker 02

  Like, there's too big, it's too big of a dressable market.

• 1:07:31Codie Sanchez?

  Yeah, very true.

• 1:07:32Speaker 02

  It's Uber Lyft.

• 1:07:32Codie Sanchez?

  That's true.

• 1:07:33Speaker 02

  Like, when I was like, oh, Lyft, because I was an early investor in Uber, I was like, oh, fuck, Lyft's gonna do well.

• 1:07:38Codie Sanchez?

  And you want multiple to do well.

• 1:07:40Speaker 02

  Yeah, I mean, look, like, when you're on it, like, I don't want the Patriots, Bills, and Dolphins to do well. Like, I don't mind competition. I just know it is.

• 1:07:48Codie Sanchez?

  Yeah.

• 1:07:49Speaker 02

  Do you know what I mean?

• 1:07:49Codie Sanchez?

  Yeah, but if you have a few, then you grow the market share entirely, which usually

• 1:07:52Speaker 02

  Both of those companies are going into a trend that's happened.

• 1:07:55Codie Sanchez?

  Yeah.

• 1:07:55Speaker 02

  Like, Medium was a, I was an investor in Medium.

• 1:07:58Codie Sanchez?

  Yeah.

• 1:07:58Speaker 02

  Which was Ed Williams, you know, who's an iconic entrepreneur, co-founder of Twitter, and before that, Odeo, and blogger before that, and one of the first, you know, blogging platforms, like, subscription, Patreon, OnlyFans, like, and then the social sites are gonna start, you can already see some of the moves they're doing, like, fuck all these other places, we've got all the audience, we're gonna monetize. So, there's a lot to it, but these are things I'm looking at every day.

• 1:08:27Codie Sanchez?

  Let's end on AI.

• 1:08:29Speaker 02

  AI.

• 1:08:29Codie Sanchez?

  So, what's gonna, what are your craziest predictions when it comes to AI?

• 1:08:34Speaker 02

  Well, I've gone pretty viral lately, because I, my craziest prediction is that most people's grandchildren will marry an AI robot.

• 1:08:40Codie Sanchez?

  Fuck my life.

• 1:08:41Speaker 02

  Some of them will, not everyone's going to, but I think this is the biggest thing we've seen since the internet. It's that big, it's, when the internet came along, my thesis when I was a kid was, oh, this is like, like, I bet my life on it, and the bet was, this is the biggest transformation ever, and like, everybody will be on the internet, and when I tell you, when I said that in 95, six or seven, people laughed, laughed. When people are like, when they talk about AI, I don't think they realize it's oxygen. Like, when I get excited about the blockchain, NFTs, Bitcoin, that is a big deal. When I get excited about social media, that was a very big deal. Email, Google

• 1:09:25Speaker 02

  search, these are big deals. This is a level above, this is internet and AI. Meaning, I view AI as almost boring to talk about, because is it fun to talk about the internet as a foundation? Like, no, we talk about the things on top of it. To me, AI is now like omnipresent. It's a reality of life. And there's a real decade of recalibration, reckoning, disruption, opportunity. I'm baffled at anyone who's not spending an hour a day learning about AI and using AI. I couldn't imagine, and I spend a lot of time prompt engineering, you know, just if you don't know what that means, Google it or AI it.

• 1:10:08Speaker 02

  And that's what's so funny, like even Googling it, I noticed I said to somebody the other day, I'm like, AI it. Like go Gemini it, go perplexity, go Gronk it, go OpenAI, you know, ChatGPT it. Like, it's like, it's huge. And it's like the wireless predictions are the internet of things, it thinking for you, it ordering, like I think all of shopping will be done by agents for you based on your behaviors. Like it will know better that you wanted that outfit than you knew.

• 1:10:36Codie Sanchez?

  Facebook already knows me better than my husband with my shopping preferences.

• 1:10:40Speaker 02

  Most things know things better than husbands now. But we're a bunch of idiots. I think that it is very clear to me that we are going into a transformative half-century where AI will be like the piping of this reality. Piping railroads, infrastructure, oxygen, whatever you want to call it. This is the biggest thing that's happened in a long time.

• 1:11:07Codie Sanchez?

  Let's give people a couple of things to do on that. Somebody's listening, they're like, all right, fuck it, Gary told me to do AI. What does do AI daily in order to get better at it look like?

• 1:11:16Speaker 02

  Inside of Twitter X, using Gronk, perplexity, or Google Gemini, or probably the one that ChatGPT is so strong and so easy and common for people, download it and use it every day. Like, and then use it to, like, you, like, here's how I use AI. Hey, AI, like, hey, what are the, this is what I do actually almost every week. What are the five AI apps that popped in the last week that I should pay attention to? AI is answering that question for me so that I can go look at those apps and understand what's happening. Also, real quick, because I know a lot of smart investors listening here, be very careful in investing in AI. The reason I haven't yet is every week you think you just invested in the best X and

• 1:12:00Speaker 02

  a week later, somebody crushes that. The speed, you want to talk about speed? The speed in which like these apps are getting updated and better is profound.

• 1:12:11Codie Sanchez?

  It is the first time that I am annoyingly an evangelist for tech that is not something I've invested in or own. Like, I won't shut up about. Like Whisperflow, fuck the keyboard, the keyboard's gone.

• 1:12:22Speaker 02

  Oh, the keyboard's gone.

• 1:12:23Codie Sanchez?

  Yeah, you just voice text and it's perfect from now on. I mean, that's wild.

• 1:12:28Speaker 02

  What about, what about, what about the fact that nobody has to learn a language anymore? Everyone's gonna have ear pods that, like, you're gonna talk to somebody, they're gonna be speaking Spanish, and you'll hear it is English, and you're gonna speak English, and they'll hear it is Spanish, and Portuguese, and Korean. Like, there's profound things coming. But the wildest one is we're gonna fall in love with these, you know, AIs? And then we're gonna put that in-love AI into robot bodies? And those robot bodies are gonna go from looking like Robocop to looking like, you know, Megan Fox?

• 1:12:58Codie Sanchez?

  Sydney Sweetie.

• 1:12:59Speaker 02

  Uh huh. And, you know, that Megan Fox movie is a preview. Yeah.

• 1:13:04Codie Sanchez?

  Does that make you sad?

• 1:13:05Speaker 02

  No, it doesn't.

• 1:13:06Codie Sanchez?

  Happy?

• 1:13:07Speaker 02

  No, no. It makes me, uh, it makes me understand that this is how it's always been. You know, like, cavemen were different than you and I were. Supposedly, we were apes, right? So like, does it make our apes mad that we, like, you know, like shit changes? Like, I, look, I'm not, like, people are always like, Gary, that's gross, or like, you need Jesus. I was like, I'm like, look, I'm not advocating for it.

• 1:13:32Codie Sanchez?

  Yeah, you're just predicting.

• 1:13:33Speaker 02

  In fact, I'm like advocating for simplicity. I think it's, I'm sad for people that wear gold chains and fucking, like, take pictures in private planes. So like, I love when people are like, this is sad. I'm like, you're sad. You know, like, like, this is what's brewing, this is what could happen. You're asking for a prediction. I'm guessing, but it fucking feels like it's coming.

• 1:13:55Codie Sanchez?

  I think you're, sadly, I think you're right. I, I do think it's a little sad, but that is every generation.

• 1:14:01Speaker 02

  By the way, I go back to this. We're in charge. Like, if you think it's sad as a human one day, like, you can parent and grandparent your kid into like, understanding the value of a human versus a robot, right? The problem is like,

• 1:14:19Speaker 02

  Is that like, we have to get more comfortable with being uncomfortable. The reason the robots are trending, in my opinion, long term, is we want everything perfect.

• 1:14:29Codie Sanchez?

  It's exactly why.

• 1:14:30Speaker 02

  You know, but by the way, like, are we, like, are we robots? Like, let me explain. Ozempic, vanity, hair extensions, boob jobs, fucking testosterone, HGH.

• 1:14:44Codie Sanchez?

  Makeup.

• 1:14:45Speaker 02

  Makeup, like, you know, like, people can argue we're sad. We become very, very, very visual. Like, forty, fifty-year-old men and women, like, you and I, two generations ago, do not look like the way we look. And those people can say we're sad. Why do we have to alter ourselves? What's plastic surgery? What's Botox? You know?

• 1:15:08Codie Sanchez?

  Gary's gonna be like this in ten years, maybe?

• 1:15:10Speaker 02

  I'm probably not, but I don't judge people that are. I just judge when they say something sad when they're doing the sad thing. I remember in the eighties when boob, like, I was a kid, but I remember when everybody frowned on someone who had a boob job.

• 1:15:26Codie Sanchez?

  And now they're everywhere.

• 1:15:30Speaker 02

  You know what I mean?

• 1:15:31Codie Sanchez?

  It's true.

• 1:15:32Speaker 02

  And so, and so, like, I don't know, is lip filler, like, sad to a woman from nineteen forty-nine? It sure is. They think you're fucking sad.

• 1:15:42Codie Sanchez?

  Zoom out, huh?

• 1:15:43Speaker 02

  So, just because you think a robot's sad, like, it's just gonna keep doing shit. And I get what people are gonna say in the comments, like, "Yeah, but that's still a human being." I'm like, "Okay." Like, I don't know, like, okay.

• 1:15:55Codie Sanchez?

  I had a, I hired an AI specialist who's such, so amazing. You walk into my office, first time I meet the guy in person, because we were interviewing him on a project basis. Anyway, he's sitting in the front area of my office, he's got a hoodie on, he's got those, what are those things called?

• 1:16:09Speaker 02

  VR glasses.

• 1:16:10Codie Sanchez?

  VR glasses, and he's just fucking maestro-ing in front, and I, you know, take it a little video, because it's funny, his name's Chadwick, he's brilliant, and his entire job is to see where AI can play in our companies. But I started talking to him about this idea, and he pushed me really hard on our humans' robots. He goes, "Should they be able to vote?" Immediate reaction, "Fuck, no, they shouldn't be able to vote." He goes, "Okay, what about a human with a fake leg? What about a human with two robotic legs? What about a human with a neurotransplant in their head? Where does it become a human instead of a robot?" And I was like, "Poof."

• 1:16:41Speaker 02

  Yeah, and by the way... It might not even be right, like, meaning like, like, it could be the end of the human race. And I'm like, okay, like, I don't, do you think I want that? But my intuition is that my grandkids will be gone by the time that happens. And like, you don't get to control the future. Like, what is this audacity? This is where, this is where the whole politics thing has gotten me crazy. Like, we've gotten to this era where people have the audacity to think the world should be how they see it. I have passionate points of view. We just spent fucking an hour on it. I don't think I'm right, and I don't think it should be the way I see it. Like, I just, and most of all, you can't stop it.

• 1:17:25Speaker 02

  You know, technology is undefeated. By the way, as I sign off, electricity demonized when it came out. Actually, the word demonized. When electricity was invented, people did not put it in their home and still chose lanterns and candles, because the word on the street was electricity had demons in it. We're scared of new shit.

• 1:17:50Codie Sanchez?

  Gary Vee, you're the man. Thank you for being here today.

• 1:17:52Speaker 02

  Thank you.

• 1:17:56Codie Sanchez?

  You guys, this is wild. I was just looking, and it looks like more than 50% of you are not subscribed to the Big Deal Podcast. When you subscribe, first of all, it means we get to bring you bigger and better guests. It's also the number one way you can support this podcast. If you liked it today, subscribe on whatever channel that you're listening to. And I want to tell you something firsthand. You become whatever you allow into your attention span. And what I hope you feel from us every single day is that I value your attention and your time more than anything else. I promise to only bring you things that are going to make you more money, they're going to make you more motivated, to make your life better. So, give me a little solid here, subscribe to the channel, this is how we grow. Also, leave me a review on what you want better and who you want on, I promise

• 1:18:40Codie Sanchez?

  you will do it. Hey, if you're a business owner right now, and you like the things you were hearing on this podcast, I have something that I haven't talked about publicly before that's just for you. It's called our SMB boardroom. This is for small business owners who want to Grow. It is for business owners who are on their way to making at least seven figures a year. If this is you, hit the link down below. Talk to our team. This is the place that can be your late night emergency call for the things that go bump in the night in your business. If right now you feel like you're plateauing, or you feel like you don't know how to handle your growth, we got you. So click the link below, SMB Boardroom. We just built it for you builders. Kind of obsessed with it. And I think if you are a builder, there's no place you're going to want to be, except here. Hey guys, if you've ever thought about buying a business, we've built what I think is

• 1:19:25Codie Sanchez?

  the best acquisitions and business buying community and education curriculum in the world. If you've ever thought about wanting to buy or own a business, or if you want to add more businesses to the mix, it's called the Contrarian Community. And what this is, is the goal is, we give you the three things that the best business buyers use. Your own advisory team, your own investment committee, and a deal team. We get together each week to review deals live and beat up all the deals that you're currently looking at, while you simultaneously learn the best way possible, which is called modeling, by seeing other people put together deals. This is how private equity buys businesses. This is how investment teams work. And we're stealing the methods from Wall Street and giving them to you. If this is interesting to you, go to click the link, and you can actually talk to my team direct

• 1:20:10Codie Sanchez?

  about if this is a fit or not. We can help guide you. The link is in the show description.