How To Build Your Media Empire (with Sam Reich)

Are you feeling stuck in your business? Stuck making only 4 or low 5 figures in your side hustle? Looking for a way to take control of your life? Well if you join each of our five guests’ courses for anywhere between $19.99 and $5,000 per month depending on the course, we guarantee* that your business will explode and you will feel in control and 100% fulfilled in your life and career. This is the power of our guests today, to help you build a media empire and life that you love like they each have in their own ways. The only thing between you and watching this episode is you. So get out of your own way, meet destiny at the alter, and listen in. *This guarantee is in no way binding and in fact is not representative of any legal rights you have or even the average experience of our customers. Our guest this week feels like he’s been here the whole time! Sam Reich had us in stitches with his idea for this episode and you can find him on Dropout or at @samreich on socials! MERCH HERE! https://artistsonartistsonartistsonartists.com/shop This episode was filmed in the beautiful Dynasty Typewriter Theater, and tech-produced by Samuel Curtis. For live shows and events you can find more about them at dynastytypewriter.com. To learn more about the BTS of this episode and to find a world of challenges, games, inside scoop, and the Artists being themselves, subscribe to our Patreon! You won't be disappointed with what you find. Check out patreon.com/aoaoaoapod Artists on Artists on Artists on Artists is an improvised Hollywood roundtable podcast Created and Hosted by Kylie Brakeman, Jeremy Culhane, Angela Giarratana and Patrick McDonald. It is a production of Will Ferrell’s Big Money Players and iHeartMedia Podcasts. Executive Produced by Matt Apodaca and produced by Alexandra Dennis and Laservision Productions. Music By Gabriel Ponton, editing by Conner McCabe, and social media editing by Adam Keller. Thumbnails by Josh Fleury and logo design by Lucy Tomkiewicz. Hollywood's talking. Make sure you're listening. Subscribe to us on Apple Podcasts, Spotify, and YouTube! Please rate us five stars! See omnystudio.com/listener https://omnystudio.com/listener for privacy information.

• 0:00Speaker 00

  This is an iHeart Podcast. Guaranteed Human.

• 0:04Speaker 01

  My name is Jessa. One of the things I love the most about working for United Healthcare is that everybody matters. Every moment matters. There's a person behind every problem. I care because it's what I was put on this earth to do.

• 0:20Speaker 02

  I'm Ben and I work at United Healthcare. I am just one piece of a larger puzzle, but every piece matters. It's more than just work. We want to make the healthcare system better for everyone. I care because I want to make a difference. That's what committed to care means to me.

• 0:35Speaker 03

  Your business operates under pressure and you need control of your data. But IBM research shows only 9% of companies have real oversight of their technology. IBM's open hybrid cloud approach is designed to give you visibility with built-in governance tools, data sovereignty, and compliance reporting. It's another way IBM helps you stay in control of your data. Let's create smarter business. IBM. Visit IBM.com to learn more.

• 1:04Speaker 04

  Cash flow crunch? OnDeck's small business line of credit gives your business immediate access to funds, up to $200,000, right when you need it. Cover seasonal dips, manage payroll, restock inventory, or tackle unexpected expenses without missing a beat. With flexible draws, transparent pricing, and control over repayment, get funded quickly and confidently. Apply today at ondeck.com. Funds could be available as soon as tomorrow. Depending on certain loan attributes, your business loan may be issued by OnDeck or Celtic Bank. OnDeck does not lend in North Dakota. All loans and amounts subject to lender approval.

• 1:35Speaker 05

  Join me, Cindy Lauper, with Chef Michelle Bernstein and Dr. Panico, to talk about psoriasis and psoriatic arthritis, the potential connection and risk of developing permanent joint damage.

• 1:49Speaker 06

  Cosentyx secukinumab is prescribed for adults with moderate to severe plaque psoriasis 300-milligram dose and adults with active psoriatic arthritis 150-milligram dose. Don't use if you're allergic to Cosentyx. Before starting, get checked for tuberculosis. An increased risk of infections and lowered ability to fight them may occur, like tuberculosis or other serious bacterial, fungal, or viral infections. Some are fatal. Tell your doctor if you have an infection or symptoms like fevers, sweats, chills, muscle aches, or cough, had a vaccine or plan to, or if inflammatory bowel disease symptoms develop or worsen. Serious allergic reactions and severe eczema-like skin reactions may occur. Learn more at 1-844-COSENTIX or cocentix.com/cindy.

• 2:39Speaker 02

  Welcome back to Artists on Artists on Artists on Artists. This week on the show, we have a roundtable of business influencers. Yes, it's so easy to build a business, or is it? They might tell you it is and also that it's hard. Business influencers make up probably 90% of everyone's feed, telling you exactly how to build what you do into an empire. So, pull up, show up, upload, create a calendar, stick to it, and let's listen in.

• 3:14Speaker 01

  So, it's so great to have everybody here today.

• 3:17Speaker 02

  This rocks.

• 3:19Speaker 01

  This is such a powerhouse roundtable.

• 3:22Speaker 02

  Everybody stop. Deep breath. Breathe out. Now you're here. Yeah. I felt that. I felt that. You guys are here now, right? Yeah, absolutely.

• 3:34Speaker 01

  And can I start with a little icebreaker question?

• 3:37Speaker 02

  Of course.

• 3:37Speaker 01

  What if I told you that the only thing standing in between you and everything is you?

• 3:43Speaker 02

  That's the question. That's the question. Um, I would be surprised. I'm gonna take that. I'm gonna, I'm gonna statementify it and I'm gonna hand it right back to you. Wow.

• 3:52Speaker 01

  Whoa, you statementified the question.

• 3:54Speaker 02

  I'm gonna statementify that non-question into a statement. And I think that it is true in fact, and here and now, and we are all the embodiment of it. Deep breath.

• 4:05Speaker 02

  And on the out, on the out, say yes, everybody. Three, two, one. Yes.

• 4:09Speaker 01

  Absolutely, absolutely. And I would say, you asked that rhetorically, and I'd say, ask that rhetorically, what if we answered all questions rhetorically? And we actually answer them intentionally?

• 4:21Speaker 02

  Wow.

• 4:22Speaker 01

  Wow.

• 4:22Speaker 02

  You answer, that's a rhetorical answer? Is what you're saying we have? You answer a rhetorical question.

• 4:28Speaker 01

  Oh my god, we are on the precipice of something new. The first ever rhetorical answer.

• 4:32Speaker 02

  Stop. You are here in the moment the rhetorical answer has been invented.

• 4:35Speaker 01

  Well, that is.

• 4:37Speaker 02

  And there it is. Whoop, there it is.

• 4:41Speaker 01

  There it is.

• 4:41Speaker 02

  A rhetorical answer is an answer that did not need a question. Guys, I can smell this energy. I can smell it, it is palpable. There is a smell in this room unlike anything I've ever smelled before. It is a mix of perfume, cologne, and sweat and tears and grind. And you know what's so exciting? Is that if you're watching this video, then this has been chosen for you. That's right. You have been selected to receive these messages today and you're going to get them. That's a rhetorical answer. We uploaded this with no hashtags, no title, and no description. If it is finding you, it is because it was meant for you. You were meant for it. Destiny and you walked hand in hand down the aisle.

• 5:25Speaker 02

  The, the priest said, do you take this destiny to be your lawful wedded husband? And Destiny said, now and forevermore. Yeah. Everybody, deep breath, three, two, one, yes? Yes.

• 5:37Speaker 01

  And message in a bottle. Do you think about the internet as a message in a bottle? We put that message, no hashtags. We put it in a bottle and you were in the ocean, the ocean of the internet.

• 5:49Speaker 02

  Yeah. And I just wanna, I just wanna take a second. I wanna look down the camera and talk to you guys directly. If you're seeing this, you're lost, you're broken, you don't know which way to go. Your business is struggling, your relationship is probably struggling too. We have all got points, six-point programs that is gonna change your life. My point program, it's a 6.7-point program. That's 67 points. 6.7, fuck you. Don't bring that shit up. I came up with 6.7 before the kids took 6.7. Stop it. Don't even think about 6.7. It's 6.7. Thank you. Thank you.

• 6:23Speaker 01

  Thank you. And if you're seeing this message and you don't yet understand what it means, that's because you are not yet open to the experience.

• 6:32Speaker 02

  Wake up!

• 6:33Speaker 01

  So, wake up and let us crack open your mind like an egg, like a raw egg, and we will cook it to temperature.

• 6:42Speaker 02

  That's right. You, you are, you are asleep right now. Right now, you're asleep. By the end of what you're about to watch, you will no longer be asleep. Brother, I hate to tell you, you're dreaming. You're dreaming. You're in a coma. You're laying in a hospital bed. You're sick, you're sick.

• 6:55Speaker 01

  Are you okay? You're not well.

• 6:57Speaker 02

  You're sick and bad. You're sick and you're bad.

• 7:00Speaker 01

  You're sick, you're bad, you can't do anything right. You are nothing, you're worthless, you are less than worms in the dirt.

• 7:09Speaker 02

  Anytime you, anytime you, you're blinking wrong and anytime you blink, you should feel bad about yourself.

• 7:15Speaker 01

  Say sorry! Say sorry!

• 7:17Speaker 02

  Say sorry. Say sorry to everyone you have sex with.

• 7:20Speaker 01

  I want you to apologize to me specifically because you hurt my feelings.

• 7:24Speaker 02

  Apologize to her.

• 7:25Speaker 01

  Apologize to me. We'll wait, we'll wait. We'll wait. Comment, I'm sorry, and then proceed.

• 7:32Speaker 02

  Hashtag I'm sorry?

• 7:33Speaker 01

  Hashtag I'm sorry. God, these producers, they should clip every single moment of this podcast. This should be the first podcast that you can watch in a full clip order.

• 7:41Speaker 02

  Comment if you're sorry, like if you're not sorry, fave this video if you are ambivalent.

• 7:47Speaker 01

  And reshare if you're changed.

• 7:51Speaker 02

  Well, I think it's an appropriate time to maybe introduce ourselves. Hundred. Get, get to the names, get to our, get to our empires. What we did to get where we are, because I'm looking around and I'm smelling success. That's right. It smells good. Yeah. It smells faint. It smells good.

• 8:06Speaker 01

  It smells really good.

• 8:07Speaker 02

  Yeah. Yeah. It smells like, like tainted in a good, it's funky in a good way.

• 8:12Speaker 01

  It smells like change.

• 8:13Speaker 02

  It's like a, it's like a, a, uh, organic wine that you try for the first time and you go, how can anybody drink this? It's when you pick up a shirt, you wonder if you should wear it again.

• 8:24Speaker 01

  Yes.

• 8:24Speaker 02

  And it's on the bubble. Do you know?

• 8:26Speaker 01

  Absolutely. On the bubble!

• 8:27Speaker 02

  It's like, how close am I getting to people today? That's how it feels.

• 8:32Speaker 01

  It's like when you have a flower and you go, it's such a beautiful flower. It smells a little weird to be so beautiful.

• 8:36Speaker 02

  Yes. Fortune favors the bold and I'd like to introduce myself right now. I'm the first person to introduce ourselves on the panel and I am so honored to have this title. You deserve this space. I'm breaking it. Yeah. My name is Graham Gunt. You might know me on Instagram as Instagram, uh, with an underscore at the very end. That is a search engine optimization tactic that I have used for my entire life.

• 9:02Speaker 01

  I can't tell you, Graham Gunt. I cannot tell you how many times I have gone to the app Instagram and searched Instagram in the search box.

• 9:10Speaker 02

  So many times. This is what they're not telling you. You search Instagram, you find me, Instagram Gunt. I, and the incredible way in which you've managed to corner the market of people over the age of 80 looking for Instagram by Googling it is extraordinary. That was your first hundred K, right? It was all 83-year-olds lost. I am the pioneer of lost 83-year-olds. And I cannot wait to let you guys know. My followers, go to bed, is what I'm telling you right now. I'll see you in the morning.

• 9:39Speaker 01

  Well, your comment section makes so much more sense now because they're all saying sciatica medicine. Sciatica medicine near me.

• 9:46Speaker 02

  And I will say.

• 9:47Speaker 01

  Arthritis diagnosis.

• 9:48Speaker 05

  Life Alert, I can't get up, I can't get up.

• 9:50Speaker 02

  I am the number one sciatica medicine salesman on Instagram. Correct me if I'm wrong, but last month you trended hard on the keywords, "my grandson Nathan."

• 10:05Speaker 02

  Because one very confused individual was looking over and over and over again for their grandson Nathan.

• 10:11Speaker 03

  Well, it started a whole trend. People were now posting hashtag my grandson Nathan.

• 10:14Speaker 05

  Which I felt disrespectful about. I think she couldn't find him.

• 10:17Speaker 02

  I'll shout her out. Dolores Delbridge searched "my grandson Nathan" 5,000 times in one day. And I decided to capitalize on that and I started creating content that I knew she would look at every time she searched it. And my views went up immediately. Don't target a broad ocean, target a fish.

• 10:37Speaker 03

  Absolutely.

• 10:37Speaker 02

  Fishermen don't bring a giant cup to the ocean, they bring a pole to catch one fish, over and over and over.

• 10:45Speaker 03

  Well, they bring a net.

• 10:47Speaker 01

  I think a lot of, I must note that lots of fishermen are trying to catch multiple fish.

• 10:52Speaker 02

  I've never heard of that. I've only heard of fishermen who bring big cups and fishermen who bring poles. I want to shout out everybody on Instagram and my special messaging service Gmail. You guys are fantastic and we love you guys. The Gunt Army is alive and well.

• 11:08Speaker 05

  Can I tell you something, Graham? What's so amazing about your followers is that all those accounts, when they die, they're still active because no one can get back in.

• 11:17Speaker 02

  Nobody's talking about how an old fan is a fan for life and afterlife. Because nobody can get back in. That's exactly what you're saying.

• 11:26Speaker 05

  No one can get to those accounts.

• 11:27Speaker 02

  No, no, because nobody knows they even have them. Yeah, you are the deactivated, uh, dead account. I am, I am. In the United States. I am accruing because dead accounts are still accounts and I want to speak to that. It breaks my heart when people say, "Oh, don't follow this, stop following this person, they're not alive anymore." Oh, my God.

• 11:46Speaker 03

  That breaks my heart.

• 11:47Speaker 02

  Oh, my God. Because that is still an account.

• 11:50Speaker 03

  Yeah.

• 11:50Speaker 01

  That is still an account.

• 11:51Speaker 03

  Just because it's not a person doesn't mean it's not an account. It's what I always say.

• 11:55Speaker 01

  A person can be an account.

• 11:57Speaker 02

  I would like to stop speaking and I would like to allow someone else to. I would like to make one more point about you and I think that this is so relevant and important.

• 12:05Speaker 03

  I love that word.

• 12:06Speaker 01

  I love that.

• 12:07Speaker 02

  We talk here about monetization and the business model that you described to me when we are, you know, we go out to the bar together is one in which you, you confuse old people into, uh, writing you into their wills.

• 12:20Speaker 03

  Yes.

• 12:20Speaker 02

  And I think that that is spectacularly innovative and I'm just wondering if you could touch on that. Happy to speak to that. Yeah, I have a series called, um, "Nobody Else Will Value Your Money Like I Will." Yeah. And I-

• 12:34Speaker 05

  And that as a highlights reel on your Instagram, it just really looks confusing.

• 12:38Speaker 02

  I say, "Hey, before you die, I want to let you know, everything you give me is safe with me." That's what I tell people.

• 12:44Speaker 03

  It's the one thing I, I know because we're such good friends, it gets really confusing though because a lot of them are putting Instagram in their will. And so you don't know what to do with that.

• 12:52Speaker 02

  So that has been a very litigious thing. I'm going back and forth with Zuckerberg right now and he's my buddy. Like I like him, like he's my buddy. We all know and love Zuck.

• 13:00Speaker 01

  We all know and love Zuck.

• 13:02Speaker 05

  Love to love.

• 13:03Speaker 02

  I mean, I mean, his smoked meats unbelievable. I know we've all been there. Oh, my God.

• 13:06Speaker 03

  My God, the smoked meats coming out of Zuck's tux.

• 13:09Speaker 02

  Unbelievable.

• 13:11Speaker 05

  Some of the best, some of the best smoked meats and, uh, so, uh, fruit plates, nice fruit plates.

• 13:17Speaker 01

  Nice fruit plates as well.

• 13:19Speaker 02

  But I had to go way back at him and I've had to say, "Bro, let's be honest, this check is not for you. Look, and, and that's- Look at the underscore. Look at the underscore. And that's been teaching old people what an underscore is. Yes. Has been another hurdle. So it's like, here's one thing you didn't know about your keyboard. That's a lot of my videos. Yes. Inscribing underscores, making sure they know what that is. For sure. And so they can put it in their will. For sure.

• 13:41Speaker 01

  Well, I also- And this is hustling.

• 13:42Speaker 03

  Yeah.

• 13:43Speaker 05

  That's the government too. When will handles be official names?

• 13:46Speaker 03

  Literally.

• 13:46Speaker 01

  When? When?

• 13:47Speaker 05

  When will they, when will handles work on official documents?

• 13:50Speaker 03

  Introduce yourself because like this is big.

• 13:53Speaker 05

  How is everybody? Um, I am, uh, Monitiz, um, and-

• 14:03Speaker 02

  Monitiz.

• 14:03Speaker 05

  I am Monitiz and-

• 14:07Speaker 03

  Isabel.

• 14:08Speaker 05

  My name's Isabel. Um, I have been in the Instagram game since I graduated high school. I have, I, I'd say my passion for growing followers is one of my, it has been with me since I was a kid. Um, I'm so grateful that I grew up in the smartphone era.

• 14:29Speaker 02

  Yeah.

• 14:29Speaker 05

  I'm a grateful Gen Z. There's not a lot of them. Um, but I'm grateful to be here.

• 14:35Speaker 03

  I mean, your courses are out of this world, crazy, kooky, cool.

• 14:39Speaker 01

  Yes.

• 14:39Speaker 03

  Like, your courses on how to grow your following kind of changed my life in such a profound way. I've never watched them, but I love the idea of them and it's so important to me.

• 14:49Speaker 05

  Thank you, thank you. That means a lot.

• 14:50Speaker 02

  And I have never seen so many incredible infographics. You know, what you make on Canva is something that I could never make in my life.

• 14:59Speaker 05

  So I'm one of the biggest Canva partners.

• 15:02Speaker 03

  Yeah.

• 15:02Speaker 05

  Um, I have an overall with Canva that is, um, a 10 million a year.

• 15:06Speaker 02

  You have a first look with Canva there, right?

• 15:08Speaker 05

  First look, overall, all of it.

• 15:09Speaker 02

  So they get to see what you're about to post and claim it or you can bring it somewhere else?

• 15:13Speaker 05

  Yeah.

• 15:13Speaker 02

  Yeah.

• 15:14Speaker 05

  And if I have like an idea for a font, I bring it straight to them.

• 15:17Speaker 02

  Yeah, and you have a lot of ideas for fonts.

• 15:19Speaker 03

  Yeah, you're constantly thinking of ideas for fonts, right? That's mostly your empire.

• 15:24Speaker 01

  I loved your hot dog font. I thought it was amazing.

• 15:27Speaker 05

  Thank you. I thought it'd be fun to have like the, the, the, the, the letter, the, the, um, the lines in the middle of the letter should be, should be sauce. And the lines on the outside of the letter should be buns.

• 15:36Speaker 02

  I would love to hear, because Monitiz, you post Monitiz's top five hot fonts a month. Could you tell us the five hot fonts a month? What's so crazy about this is like you don't show them, you just describe them.

• 15:48Speaker 03

  Because they don't exist yet. They don't exist yet.

• 15:51Speaker 02

  So these are just your ideas.

• 15:52Speaker 05

  Because what's really hard about being an influencer that specializes in fonts as well, um, besides just growth, is I can't just show it. I have to describe it. Um, so this month's five top fonts are, one is, um, it's called Lyndec.

• 16:09Speaker 01

  Take notes, by the way.

• 16:11Speaker 05

  Take notes. Lyndec is squiggly lines up top and, um, melting candle wax looking things at the bottom. That's Lynd wax.

• 16:22Speaker 03

  Really fun.

• 16:22Speaker 05

  Second is, um, coffee cup. It's a bunch of little coffee cups.

• 16:28Speaker 02

  This is great. This is awesome. It's a bunch of little coffee cups.

• 16:31Speaker 01

  I feel like I can see it now.

• 16:33Speaker 02

  When I heard this, in no way did this translate into a font for me. In, in, I, it felt like the farthest thing from a font I could possibly- Sounds like a mess, right?

• 16:45Speaker 03

  Sometimes, well, you hear a font and I'm, you hear Times New Roman and you don't think it's going to look like Times and the word new and the word Roman. But that's the beautiful thing about your fonts is a lot of them are-

• 16:55Speaker 05

  When I pitched coffee cup font, the bidding war between Canva and Pinterest was, they, it was brutal.

• 17:01Speaker 02

  I heard, I heard.

• 17:01Speaker 01

  I hate it when the girls are fighting like that. I hate it.

• 17:04Speaker 02

  Yes.

• 17:05Speaker 05

  Uh, I'll do the rest really fast. The third is, um, um-

• 17:09Speaker 03

  And really fast.

• 17:11Speaker 05

  It's, it's actually really hard. The third is, is it looks like knives, but it's more squiggles.

• 17:16Speaker 03

  And what's it called?

• 17:17Speaker 05

  Looks like knives, but it's squiggles.

• 17:19Speaker 02

  Looks like knives, but it's more squiggles.

• 17:20Speaker 03

  That's what it's called, sorry. Looks like knives, but it's more squiggles.

• 17:23Speaker 05

  Yeah, and then the fourth is, um, it's so hard to describe. The fourth is bubble letters, but sideways. And then the fifth-

• 17:33Speaker 02

  This is the best one. This is my favorite one.

• 17:36Speaker 03

  What makes the bubble sideways?

• 17:38Speaker 05

  The bubble letters.

• 17:39Speaker 02

  What would you say makes the bubble letters- Letters are sideways.

• 17:41Speaker 03

  Oh, the letters are sideways. Got it, got it, got it.

• 17:43Speaker 05

  Oh, yeah. And then the fifth is, um-

• 17:46Speaker 02

  This is incredible.

• 17:46Speaker 03

  And that's a font.

• 17:47Speaker 05

  The fifth one you love.

• 17:48Speaker 02

  This is incredible. This one's incredible. The fifth one will blow your mind.

• 17:52Speaker 05

  I'm in talks with Instagram, they want to put it on there.

• 17:54Speaker 02

  Yeah, which is cra- which is crazy because you have a blind first look that legally prohibits you from doing this.

• 18:01Speaker 03

  It's illegal for you to talk to Instagram about it.

• 18:03Speaker 05

  My lawyers are crazy. Um, the fifth one is circles.

• 18:10Speaker 03

  Whoa.

• 18:11Speaker 01

  Circles.

• 18:12Speaker 05

  With a line going through it.

• 18:14Speaker 03

  Unbelievable.

• 18:15Speaker 02

  Wow.

• 18:17Speaker 05

  That somehow makes noise.

• 18:19Speaker 02

  And I know what you're going to ask yourself. You're going to ask if it's all circles, how is that not just a series of the letter O? And you're right. And that's what makes it so brilliant. Like coffee cups, this is the farthest thing from a font you could possibly imagine.

• 18:32Speaker 03

  To see how somehow it makes noise.

• 18:33Speaker 02

  And, and one thing's for sure, Instagram does not know what's coming, but they can't say no.

• 18:37Speaker 03

  For sure.

• 18:38Speaker 02

  They've already said yes, this is what they're getting. And that's what I love about it.

• 18:41Speaker 05

  But I appreciate you guys and-

• 18:43Speaker 02

  Thank you for doing that.

• 18:44Speaker 05

  No, I appreciate you.

• 18:44Speaker 03

  Monitiz, you are changing the landscape every day.

• 18:47Speaker 05

  I mean, I look at, especially, I'm looking at you three.

• 18:49Speaker 03

  Come on, you go, you go. You're kind of like the god here, man.

• 18:54Speaker 01

  Please, we all could not be here today without what you do every single day.

• 19:00Speaker 05

  I told my dad you were going to be here, he freaked out.

• 19:02Speaker 02

  No, is that true?

• 19:03Speaker 05

  Yeah, he freaked out.

• 19:04Speaker 02

  Um, okay, well, my name is Hundred Thousand Million.

• 19:08Speaker 03

  Here we go.

• 19:09Speaker 01

  Hundred Thousand Million.

• 19:10Speaker 02

  Here he is. Hundred Thousand Million, uh, you, you can call me Hundred Million, you know, the thousands.

• 19:16Speaker 01

  Just drop the thousand.

• 19:17Speaker 02

  It's just my middle name. It's just the mid, the middle name I was born with. Jonathan Taylor Thomas, yeah. That's right, and-

• 19:22Speaker 03

  You think he goes by Jonathan Thomas?

• 19:24Speaker 02

  I call him Jonathan Thomas. We hang out. We get blackout drunk. Go ahead.

• 19:29Speaker 05

  Yeah.

• 19:35Speaker 04

  OnDeck is built to back small businesses like yours. Whether you're buying equipment, expanding your team, or bridging cash flow gaps, OnDeck's loans up to $400,000 make it happen fast. Rated A+ by the Better Business Bureau and earning thousands of five-star TrustPilot reviews, OnDeck delivers funding you can count on. Apply in minutes at ondeck.com. Depending on certain loan attributes, your business loan may be issued by OnDeck or Celtic Bank. OnDeck does not lend in North Dakota. All loans and amounts subject to lender approval. I'm Malcolm Gladwell, host of Smart Talks with IBM. I spoke with Dr. Laura Jayhai of Cleveland Clinic about how advanced computing is helping shorten the path from medical discovery to treatment.

• 20:16Speaker 05

  The moment that there is a compound that someone in a lab thinks it would be effective to treat a certain disease, it takes about 10 to 13 years from that moment to when that drug is on a shelf for a patient. A big part of that gap could be computationally solved. Better simulation of compounds, designing drug trials that are more efficient, that would finish faster. That was the motivation to bring computational tools and technology closer to biomedical researchers. Learn more about how Cleveland Clinic and IBM are using AI and quantum computing to revolutionize biomedical research at ibm.com/smarttalks.

• 21:03Speaker 03

  Hi, I'm Steph and I work at United Healthcare. When I think about United Healthcare's members, I think of my own family. My niece was diagnosed with an ultra rare genetic disorder. I know how hard it is for families at United Healthcare. We can make it easier. I'm Brian. I care because I know what it's like to not speak the language. It's not easy. Health insurance is complicated. I would say our job is to make everything easy for our UAC members. I work for United Healthcare. I'm committed to care.

• 21:33Speaker 05

  Join me, Cindy Lauper, with Chef Michelle Bernstein and Dr. Panico, to talk about psoriasis and psoriatic arthritis, the potential connection and risk of developing permanent joint damage.

• 21:48Speaker 06

  Cosentyx secukinumab is prescribed for adults with moderate to severe plaque psoriasis, 300-milligram dose, and adults with active psoriatic arthritis, 150-milligram dose. Don't use if you're allergic to Cosentyx. Before starting, get checked for tuberculosis. An increased risk of infections and lowered ability to fight them may occur, like tuberculosis or other serious bacterial, fungal, or viral infections. Some are fatal. Tell your doctor if you have an infection or symptoms like fevers, sweats, chills, muscle aches, or cough, had a vaccine or plan to, or if inflammatory bowel disease symptoms develop or worsen. Serious allergic reactions and severe eczema-like skin reactions may occur. Learn more at 1-844-COSENTIX or cosentyx.com/cindy.

• 22:39Speaker 02

  And, uh, look, I, you know, I am an entrepreneur who sells courses online to other would-be entrepreneurs about how they themselves can become entrepreneurs. And I'm telling you right now, based on my own personal experience, that the, and this is emotional for me because it has changed my life. The number one way that you can become an entrepreneur is by teaching people how to become entrepreneurs. And so I teach would-be entrepreneurs how to teach other people to be entrepreneurs. And they, following in my footsteps, become entrepreneurs. Absolutely.

• 23:12Speaker 05

  For entrepreneurs.

• 23:13Speaker 02

  For entrepreneurs. Once more for people in the back. That's amazing. And, uh...

• 23:18Speaker 01

  And you've created kind of an entrepreneur army in a way.

• 23:20Speaker 02

  Entrepreneur army.

• 23:21Speaker 01

  You have so many people who have all been traced. You could trace their businesses directly back to you.

• 23:28Speaker 02

  That's right.

• 23:28Speaker 01

  You are at the top of a pyramid where so many people...

• 23:31Speaker 02

  And we don't say spirit. We don't actually say pyramid. We say, we say splay. A splay.

• 23:36Speaker 01

  A splay.

• 23:37Speaker 02

  You're the centrum of the splay. I'm, I'm a splay centrum in the sense that, and you know why? We call it a, we call it a splay is because the pyramid, if it were a pyramid, has no bottom. Yeah. Well, you know what I like?

• 23:50Speaker 01

  There is no bottom.

• 23:52Speaker 02

  A splay reminds me of the spray. Yes. And a spray of a hose. Like when you're a kid and you're getting sprayed and it's a hot summer day and there's a cool, cool feeling of the hose hitting your skin as it's water. Yes.

• 24:04Speaker 05

  And I would say the top of a spray never, never manipulates the bottom of the spray.

• 24:09Speaker 02

  No. No.

• 24:09Speaker 05

  To get them to do it more. Like, the pyramid has such a loaded word.

• 24:13Speaker 02

  For sure, for sure. I have no contact with people at the bottom of the pyramid. I, I... But they don't want to hear from you. No, and they shouldn't. Yeah. They shouldn't. Yeah. They, for, for, for this, uh, for, for the splay to have architectural integrity, there should be no contact between the, and that layer of the splay.

• 24:32Speaker 01

  That's so true. The top can't talk to the bottom, the whole thing would crumble.

• 24:35Speaker 02

  Very important to keep those, those, because then the splay is going backwards. Yes. You don't want a splay to ever go backwards. No, the shape, yeah.

• 24:44Speaker 02

  Yeah, it's out, it's out. I wanted to talk about your courses. Let's talk about it. $100,000,000. Uh, Entrepenu is what you've started. Entrepenu. Yeah, University. That's right, Entrepenu University. Entrepenu University. Entrepenu University.

• 24:57Speaker 05

  Is it true there's, is it true there's 20 grades?

• 25:01Speaker 02

  There are 20 grades.

• 25:03Speaker 05

  That's, that's a lot of, that's a lot of levels.

• 25:06Speaker 01

  How long does it take to get through each grade?

• 25:08Speaker 02

  Um, it, uh, it takes four years to get through each one. Wow.

• 25:12Speaker 01

  Wow.

• 25:12Speaker 02

  You basically get your, your, uh, your bachelor's degree, followed by your master's degree, followed by your doctorate, followed by your bachelor doctorate, followed by your master's doctorate, followed by your doctorate, doctorate.

• 25:24Speaker 05

  Doctorate, doctorate.

• 25:25Speaker 02

  Followed by your bachelor, doctorate, doctorate. Your master's doctorate, doctorate. Your doctorate, doctorate, doctorate. And you can see where this is going. Well, I'd love to keep on going, though.

• 25:33Speaker 01

  Yeah, because I think I see where, but I want to know where we're headed.

• 25:37Speaker 02

  Yeah.

• 25:39Speaker 05

  What's the final?

• 25:40Speaker 02

  Uh, your, your, uh, doctorate, doctorate, doctorate, doctorate. Your bachelor's, doctor, doctors, masters. Your masters, bachelor's, doctorate, bachelor's. Here it starts, it's like jazz. It's fun.

• 25:53Speaker 01

  It's sort of like jazz.

• 25:55Speaker 02

  It's free form, baby. Here we start making...

• 25:57Speaker 01

  It's sort of, when you're the dean of the school, when you're starting the grades, it's like jazz.

• 26:01Speaker 02

  When you're 60 years in, it starts to feel like jazz.

• 26:03Speaker 01

  It starts to feel like jazz.

• 26:07Speaker 01

  Here it starts to feel like jazz.

• 26:08Speaker 02

  I also...

• 26:12Speaker 02

  I mean, I love, I mean, like, you learn so much about your courses through your famous book, Entrepreneurics. Yes. Which is huge. It's one of the biggest books. Entrepenu, you're, uh, sponsored by the Entrepenu University. Yes, Entrepenu University. It's such an easy thing to say. I want to say, I, I'm really familiar with this because most of my followers are recent grads of your program. Yes. Which, which kind of grads? Uh, uh, they, they're all walking out with seven doctorates and nine bachelors. That's right. Um, and they're 83, 82 years old. These courses are amazing. I mean, I haven't watched the full one, but I, I've watched, I've watched some of your clips. Yeah. And the way that you're teaching these classes, I mean, could you just give us a...

• 26:54Speaker 02

  Maybe we could play a clip and, and see what it's actually like when you're teaching these classes. And I do get this feedback all the time, which is, you know, people tell me that these clips are so powerful. It's like sometime, it's like, uh, uh, if you think watching the first three seconds of that clip and scrolling right past it is powerful, try watching a full clip. And if you think watching that full clip is powerful, you try going to my YouTube channel and watching the, the 11-minute version. And if you think that's powerful, you try signing up for my Patreon and seeing the, the 24-minute version. And if you think that's powerful, you try buying, uh, my Blu-rays, um, and showing up to the depot center because we do not do shipping at this time.

• 27:34Speaker 02

  If you think that's powerful, show them to the depot center. Show them to the depot center. We do not do shipping at this time. It's too expensive.

• 27:40Speaker 01

  It's so expensive. And this is some, this is the mark of a true entrepreneur because if something is expensive and is causing you inconvenience, don't do it.

• 27:49Speaker 02

  I will never glorify a middleman. And all postage workers are middlemen. That's true. The United States Postal Service is a scam. Absolutely pathetic. That's low vibration.

• 28:00Speaker 01

  So this is a warning to all viewers. What you're about to see is going to be high vibrational in a way that may concern you.

• 28:08Speaker 02

  Yeah, let's watch a clip of what you're doing in these courses. Yeah. All right, let's play.

• 28:15Speaker 02

  Ladies and gentlemen, $100,000,000!

• 28:22Speaker 02

  Listen, listen, listen. You gotta, you, you, people ask me, listen... I'm waking up, I feel it in my bones. So that's the end of the clip?

• 28:36Speaker 02

  And it is important that people listen. And it is important that people listen. That was, I saw that, I went, this guy's changing the game.

• 28:43Speaker 05

  So when I see that, because what you said about bravery when you're jumping, I'm leaving that app and I'm going to another app.

• 28:48Speaker 02

  Yeah.

• 28:49Speaker 05

  And I'm gonna find more.

• 28:50Speaker 02

  Yes. Because like a low vibration might think, he didn't say anything there, right? He, that seemed like the kind of thing you cut before you show the clip, right? Yes. That's like a low vibration, what they might think. Sure. These are people who do not understand super short form content. No, they don't.

• 29:04Speaker 01

  It's sort of like when you have not trained in these high spaces, in these high-class spaces, you won't be able to taste the difference between good caviar and bad caviar because you're just tasting caviar.

• 29:16Speaker 02

  Well, literally, like, that is so true. Like, you talking about caviar just cues me into your world. Yes, oh, tell us about this world.

• 29:24Speaker 01

  I am so excited today to talk to you about my world. My name is Archer Saint and I am...

• 29:33Speaker 02

  Really felt like there's a lapse right there.

• 29:35Speaker 01

  The gap is a part of it. The gap was passed down, my grandmother passed down this gap to me. Her name was Elizabeth Saint.

• 29:44Speaker 02

  Yeah.

• 29:44Speaker 01

  And our family has taken this gap as a mindful pause. That mindful pause has led us through situations that allow us to make money in situations where other people would not.

• 29:57Speaker 05

  Wow!

• 29:58Speaker 01

  My content, what if I told you?

• 30:01Speaker 02

  Curiosity gap, curiosity gap.

• 30:03Speaker 01

  Curiosity gap, it's a curiosity gap.

• 30:04Speaker 02

  It's curiosity.

• 30:05Speaker 01

  What were you gonna say?

• 30:06Speaker 02

  I just wanted to shout out the patron saint of awkward silences, Saint. Yes.

• 30:11Speaker 01

  Yes, yes. And as a Catholic, that hits hard for me.

• 30:15Speaker 02

  Yeah.

• 30:15Speaker 01

  I am someone who makes entrepreneurial content for people who are ready to be entrepreneurs today.

• 30:24Speaker 02

  Yes.

• 30:24Speaker 01

  What if I told you that today you could wake up in the morning and become that? And the answer to that question, what if I told you that, is this answer. It is a morning routine that is scientifically proven to optimize your body for everything it does.

• 30:41Speaker 02

  Yes.

• 30:42Speaker 05

  It's like jazz.

• 30:43Speaker 01

  I wake up earlier than any human wakes up.

• 30:46Speaker 02

  I can't believe, you, you wake up before I go to sleep.

• 30:49Speaker 01

  Yes, I wake up every day at 10:30 PM.

• 30:52Speaker 02

  Yeah.

• 30:53Speaker 05

  I, that's so early in the morning!

• 30:56Speaker 02

  It's so...

• 30:57Speaker 01

  It is so early in the morning.

• 30:59Speaker 02

  It feels impossible.

• 31:01Speaker 01

  I wake up at 10:30 PM.

• 31:03Speaker 05

  So hard to understand.

• 31:04Speaker 02

  When I am taking... It's the earliest in the morning possible. When I am, when I, when I am taking my evening bath is when you are taking your morning ice bath.

• 31:14Speaker 01

  Because it is so easy. It is so easy for these influencers to wake up and say, I start my day at 5:00 AM. I've already been up.

• 31:23Speaker 02

  You've been up, you've been up for an entire workday worth of hours by the time 5:00 AM. I want to make it clear, okay? Because I've read your book. You go to sleep at 9:00. Yeah.

• 31:33Speaker 01

  I go to sleep at 9:00. I wake up at 10:30 AM, PM. I wake up at 10:30 PM, I start hard-boiled egg face plunge.

• 31:43Speaker 02

  Yes. Hard-boiled egg face plunge.

• 31:46Speaker 05

  So you're plunging your face into a hard-boiled egg?

• 31:48Speaker 01

  I plunge my face into hard-boiled eggs to activate my lymph nodes.

• 31:52Speaker 02

  Now you're saying to yourself, excuse me, excuse me, I've heard of eating a hard-boiled egg. I've heard of plunging my face into ice water, but this woman do not, she does not have time to separate her ice bath from her breakfast. She's doing both at the same time.

• 32:06Speaker 01

  When you're a business owner, you don't get to make these choices to have these luxuries, right? You have to do both. At once.

• 32:13Speaker 02

  It's crazy. When I'm going to bed and I'm texting my loved ones goodnight, you're sticking your face on an egg.

• 32:19Speaker 04

  Is it one egg or is it multiple eggs?

• 32:21Speaker 02

  Is it like a bobbing for apples kind of thing? That's what I would have been on.

• 32:26Speaker 04

  I've just got so.

• 32:28Speaker 01

  It is a giant bowl full of 16 hard boiled eggs that I prepped the previous morning at 10:30 PM last morning.

• 32:36Speaker 02

  I, I have been on late night Zoom calls. Well, for me, they're late night for her. They're very early in the morning.

• 32:42Speaker 01

  Yes.

• 32:43Speaker 02

  And I can assure you that there is not even an attempt to eat these hard boiled eggs.

• 32:48Speaker 01

  No, because I'll tell you what, it is just to activate your somatic lymph nodes. Your somatic lymph nodes are waking up to the shock of egg and they are leading your body.

• 33:00Speaker 04

  It's gotta be shocking. It's gotta be very shocking.

• 33:06Speaker 02

  Because you are still.

• 33:06Speaker 02

  Slamming your face on a bowl of eggs. Must feel shocking.

• 33:10Speaker 01

  It is shocking.

• 33:11Speaker 02

  You are still intermittent fasting at this time.

• 33:13Speaker 01

  I am still intermittent fasting at this time. So then the next hour of my morning, 11:30 PM, I am on the treadmill and I am praying to God.

• 33:22Speaker 02

  Yes, Catholic God.

• 33:24Speaker 01

  Catholic God, and I am praying as fast as I possibly can.

• 33:28Speaker 02

  So fast.

• 33:28Speaker 01

  Our Father who art in heaven, hallowed be thy name, thy kingdom come, thou art in heaven, thou art in heaven, thou art in heaven.

• 33:34Speaker 04

  Kind of stalled out there.

• 33:35Speaker 02

  She has a favorite.

• 33:37Speaker 01

  I have a favorite line. That's the line I want most God to hear.

• 33:40Speaker 02

  That one is an earworm.

• 33:42Speaker 01

  He is a bop, let me tell you.

• 33:45Speaker 02

  It's a bop.

• 33:45Speaker 01

  And the rest of my morning routine can be accessed through a paywall. This is something you must buy.

• 33:53Speaker 04

  Now, I got a question. Can you access your own morning routine through, or do you have to pay?

• 33:59Speaker 01

  I am so glad you asked because I do not sit on my high pedestal and tell you to do unto others as I would not do unto me. I feed the vending machine every single morning to access the paywall.

• 34:10Speaker 02

  So you pay your own paywall?

• 34:12Speaker 01

  I pay my own paywall every day to find out what I should do in the next hour of my morning.

• 34:17Speaker 02

  And that is just guaranteed income. Because that comes right back to you.

• 34:21Speaker 01

  And that's money right back in my pocket.

• 34:24Speaker 02

  So no matter what, your business is always working.

• 34:26Speaker 01

  I start the day making a dollar.

• 34:29Speaker 04

  Spending a dollar and making a dollar.

• 34:31Speaker 02

  Spending a dollar and that's, that's, that's a one for one return rate on your dollar.

• 34:34Speaker 04

  It's amazing. And it's crazy that your morning routine is in a vending machine of all places.

• 34:38Speaker 02

  Your paywall is in a vending machine.

• 34:41Speaker 01

  Listen, these digital spaces, they aren't forever.

• 34:43Speaker 02

  Yeah, no.

• 34:44Speaker 01

  I am going back. The only thing that we can fully know is going to last forever is money, chairs, analog, alarm clock, vending machine, things you can touch, things you can hear, felt, smell, touch, felt, smell, touch.

• 34:59Speaker 04

  That's a good point. You are saying some phrases and words I've never heard a human say, which I think is so cool how much you're copywriting. High pedestal. I've never heard the concept of a pedestal being so high. I love that.

• 35:12Speaker 01

  Thank you. And I can tell that you are attuned to these business practices because you are a true leader in this form, who has led businesses in this way.

• 35:20Speaker 02

  It is time to hear your introduction.

• 35:21Speaker 02

  I can't wait to hear from you. I can't wait. I just very quickly, now if I want your morning routine, I have to go to your vending machine because you do not do shipping at this time.

• 35:31Speaker 04

  Yeah.

• 35:31Speaker 01

  I do not do shipping at this time. Do you think I should ship a vending machine to my fans? That would be crazy. I do not do shipping at this time.

• 35:40Speaker 02

  Write vending machine, write vending machine in the comments if you think that she should be shipping to her fans. Fave the video if you think that it's okay. And put an egg emoji if you have egg on your eyes. That's right.

• 35:56Speaker 04

  Guys.

• 35:56Speaker 01

  You have egg on your eyes right now.

• 35:57Speaker 04

  It's finally time. Yeah.

• 35:59Speaker 02

  Can't wait.

• 35:59Speaker 04

  This is all a tactic.

• 36:00Speaker 01

  Here we go.

• 36:01Speaker 04

  As you guys noticed, I waited. I sat on my hands and waited to introduce myself.

• 36:06Speaker 02

  The producers told us you wouldn't until we hit the 30 minute mark.

• 36:08Speaker 04

  Exactly.

• 36:09Speaker 02

  That's the algorithm master.

• 36:11Speaker 04

  This is a sales tactic.

• 36:13Speaker 02

  This is tantric.

• 36:14Speaker 04

  Yes.

• 36:15Speaker 01

  This is tantric.

• 36:16Speaker 04

  This is all part of my 6.7 program. I don't introduce myself until everybody feels comfortable introducing themselves. Guys, what up? My name is F. I am a salesperson that started off in the business of sales and now I teach others how to be real salespeople.

• 36:33Speaker 02

  Unbelievable.

• 36:34Speaker 04

  Get up, get up right now. Get up right now and tell me, tell me something.

• 36:37Speaker 02

  This man taught me everything I know.

• 36:38Speaker 04

  I've, I've taught people how to sell things for the last 12 years and you can learn through my courses. Can I look at you right now? You're a waste. You're a waste of space. You don't know what's going on. You can't sell me anything. Let's do an example. Hey, sell me something. Sell me, um, I don't know, this button right here.

• 36:55Speaker 02

  This button. Sell the button.

• 36:56Speaker 04

  Sell the button.

• 36:57Speaker 02

  Sell the button.

• 36:57Speaker 01

  Sell the button.

• 36:58Speaker 02

  I think you need a button.

• 37:01Speaker 04

  Okay.

• 37:02Speaker 02

  Why? Well, I just heard buttons are the number one new thing coming out. Everyone's gonna have a button and I actually have the only act.

• 37:09Speaker 04

  Stop. Everything you did was incorrect. Every little part of you felt insecure, unconfident, lacking.

• 37:16Speaker 02

  You should be ashamed to blink.

• 37:17Speaker 04

  You should be looking at that button like you want it more than I want it. Give it to me again. Try again.

• 37:24Speaker 02

  I want this button and you're not gonna get it.

• 37:26Speaker 04

  Stop. Why would I want to buy something that you have and you want? Why would I want that? I don't understand what you're trying to do. Try it again. Sell it to me. Give me something to sell. Give me something to work with. Go ahead.

• 37:37Speaker 02

  This button is, is premium.

• 37:39Speaker 04

  Stop. Why would you ever call something premium when it's not premium?

• 37:43Speaker 02

  I think we can stop the simulation. I could nail this if I want it, but I'm helping you.

• 37:47Speaker 01

  I love your videos because you never show anybody get it right.

• 37:51Speaker 04

  Nobody has ever gotten it right in the history of sales.

• 37:54Speaker 01

  It's almost like you're kind of a riddle master. There is one correct answer and no one has found it.

• 37:58Speaker 02

  That's how you know the pedestal is high.

• 38:00Speaker 01

  Yes, this is a high pedestal response.

• 38:02Speaker 04

  It's a high pedestal. And this is what you're gonna learn with my 6.7 courses is how to, it's not 6.7, it's not 6.7, it's not related to that. I'm nowhere close to that.

• 38:11Speaker 02

  Do it first.

• 38:12Speaker 04

  You're gonna learn how to sell every single thing in this world if you want to, to the right buyer, to the right person. I will teach you in a matter of minutes.

• 38:22Speaker 02

  I used to watch you on Snapchat. That's how, that's how old school you are.

• 38:25Speaker 04

  Thank you so much.

• 38:26Speaker 02

  You, you taught me everything I know, man. Before you, I was running an Etsy store that put live, laugh, love on unlikely objects. What font did you use? Uh, I, I believe that it was, uh, I believe that, that it was one of yours as a matter of fact.

• 38:40Speaker 04

  What was it?

• 38:40Speaker 02

  I believe it was coffee cups. And, and what was confusing for people about that is I would call it the live, laugh, love, the live, laugh, trove, uh, is what I would call it. And people would say, but this is all coffee cups.

• 38:52Speaker 04

  Yeah.

• 38:53Speaker 02

  Well, but I, but I did buy one and I, I got live, laugh, love written in coffee cups on a horse saddle and I loved it. Thanks, man. But, but that wasn't getting me anywhere. That wasn't getting me anywhere. This man comes along. He teaches me how to teach other people, to teach other people how to be entrepreneurs.

• 39:09Speaker 04

  This is exactly what I'm trying to do. I'm trying to unlock your inner sale, your inner sale, because everybody has a sale that they're gonna do.

• 39:17Speaker 02

  Something I'll say is I think with these brains here, I think one person can figure out how to break your code. I think we should try to sell this coffee cup.

• 39:24Speaker 04

  Let's do it. Everybody go around and try to sell this.

• 39:27Speaker 01

  This is sort of like that game where it's like I'm going to the river and I'm bringing this and then people say you're not allowed to bring that to the river.

• 39:34Speaker 04

  I don't know what that game is. It sounds very confusing.

• 39:37Speaker 02

  It's an old Victorian parlor room game called scissors. I'm scared to sell him something. I think he's just gonna say no the whole time.

• 39:43Speaker 04

  Monetize. Failure is the first steps towards success. Give it a shot.

• 39:48Speaker 02

  First steps towards success.

• 39:50Speaker 01

  Are they saying first step or first taps?

• 39:52Speaker 04

  Really sound like tep.

• 39:53Speaker 02

  It's the first step.

• 39:54Speaker 04

  Hey, Monetize, try to sell me something.

• 39:58Speaker 02

  This cup right here is a beautiful cup and your life would be better if you had it.

• 40:03Speaker 04

  Stop.

• 40:08Speaker 04

  I don't want to say something because you will start crying.

• 40:17Speaker 02

  OnDeck is built to back small businesses like yours. Whether you're buying equipment, expanding your team or bridging cash flow gaps, OnDeck's loans up to $400,000 help make it happen fast. Rated A plus by the Better Business Bureau and earning thousands of five star trust pilot reviews, OnDeck delivers funding you can count on. Apply in minutes at ondeck.com. Depending on certain loan attributes, your business loan may be issued by OnDeck or Celtic Bank. OnDeck does not lend in North Dakota. All loans and amounts subject to lender approval.

• 40:47Speaker 04

  Hello, hello. I'm Malcolm Gladwell, host of Smart Talks with IBM. Imagine your business depends on a system you didn't build and don't fully control. For years, it works perfectly. It's fast, reliable, affordable. So over time, more and more of your operations rely on it. Then one day, the terms change. What once felt flexible now feels difficult to leave. Moving to another provider or bringing those capabilities back under your own control could take years, cost millions, and disrupt the business in the process. That's the challenge of digital sovereignty.

• 41:25Speaker 04

  Businesses today rely on all sorts of third party systems, cloud platforms, data pipelines, AI models, software tools. Most days, these systems operate quietly in the background, but when something changes, like costs go up or rules shift, organizations are forced to confront how much control and flexibility they actually have. So to understand the challenge up close, I traveled to Paris to speak with IBM's Anapaula Assis and acts as CIO, Giovanni Daniele, two people who think about these questions every day.

• 42:03Speaker 04

  Hear the full conversation at ibm.com/smarttalks or wherever you get your podcasts.

• 42:12Speaker 05

  Hi, I'm Steph and I work at United Healthcare. When I think about United Healthcare's members, I think of my own family. My niece was diagnosed with an ultra rare genetic disorder. I know how hard it is for families at United Healthcare. We can make it easier. I'm Brian. I care because I know what it's like to not speak the language. It's not easy. Health insurance is complicated. I would say. Our job is to make everything easy for our U X C members. I work for United Healthcare. I'm committed to care.

• 42:43Speaker 05

  Join me, Cyndi Lauper, with Chef Michelle Bernstein and Dr. Panico, to talk about psoriasis and psoriatic arthritis, the potential connection and risk of developing permanent joint damage.

• 42:57Speaker 06

  Cosentyx secukinumab is prescribed for adults with moderate to severe plaque psoriasis, 300 milligram dose, and adults with active psoriatic arthritis, 150 milligram dose. Don't use if you're allergic to Cosentyx. Before starting, get checked for tuberculosis. An increased risk of infections and lowered ability to fight them may occur, like tuberculosis or other serious bacterial, fungal, or viral infections. Some are fatal. Tell your doctor if you have an infection or symptoms like fevers, sweats, chills, muscle aches, or cough, had a vaccine or plan to, or if inflammatory bowel disease symptoms develop or worsen. Serious allergic reactions and severe eczema-like skin reactions may occur.

• 43:35Speaker 06

  Learn more at 1-844-COSENTIX or cocentix.com/cindy.

• 43:47Speaker 02

  I can tell that you're scared. You're scared of me, you're scared of this environment. I need you to step into your own confidence. I need you to act like that coffee cup has the answers that I'm looking for. Try it one more time.

• 44:04Speaker 01

  This coffee cup has the answers you're looking for.

• 44:06Speaker 02

  Stop. You were a hot girl before and you're now not a hot girl. You need to bring that back. Bring the hot girl energy back.

• 44:12Speaker 01

  He talks to women differently than he talks to men.

• 44:14Speaker 02

  Absolutely. Isn't it so obvious that I would do that? Wouldn't I obviously talk to women differently than I talk to men? The type of guy I am?

• 44:26Speaker 01

  You try it. Help me.

• 44:30Speaker 01

  Okay, listen. I have in my hand a coffee cup.

• 44:33Speaker 02

  Stop. You're a girl, right?

• 44:37Speaker 01

  Yes. I am a girl.

• 44:39Speaker 02

  Stop talking so deep. And you need to just talk like a girl. Go.

• 44:43Speaker 01

  I was born...

• 44:46Speaker 01

  Listen, listen, listen. I have a coffee cup that you might be interested in. Would you be interested in a coffee cup today that will change your life?

• 44:56Speaker 02

  Stop. I'm not interested. I want the coffee cup. So stop telling me what I'm already interested in. You sell me the cup or you move on.

• 45:03Speaker 01

  Can I try something else?

• 45:03Speaker 02

  Yeah.

• 45:04Speaker 01

  You're a pussy. You're a pussy. You won't buy this. You're a pussy. You're a big stupid pussy. Big stupid big old pussy.

• 45:14Speaker 02

  I'm gonna stop you.

• 45:15Speaker 01

  You're a big pussy.

• 45:16Speaker 02

  I'm gonna stop you. I like the words, I don't like the voice.

• 45:21Speaker 01

  All right, I give up.

• 45:22Speaker 02

  You're a girl. Be hot again.

• 45:23Speaker 01

  Hundred grand, you gotta try.

• 45:26Speaker 02

  Listen, I'm gonna give you this coffee cup for free, and I am so confident that you are gonna find value in this coffee cup, that after 10 days, if you still want it, I'm gonna charge you a low price of $400 per afternoon. But, but, but if you don't want it, you can hand it right back to me, and that's fine. I'm so confident you're gonna find value in this coffee cup. Stop. I've chosen my favorite. There's the one person that can do everything right.

• 45:53Speaker 01

  He chose a man? No way. That's crazy.

• 45:55Speaker 02

  Just like in every single one of my classes. I choose one man, one man, that is gonna get it right, and I'm gonna make them the best. And you know how I knew that is because he wrote it down for me on a napkin? I wrote it down. And I repeated it verbatim. $400 per afternoon.

• 46:11Speaker 01

  Per afternoon.

• 46:12Speaker 02

  Critical.

• 46:12Speaker 01

  No, how do you?

• 46:13Speaker 02

  You don't make deals in the evening. Money transfers during the afternoon. Okay? That is fantastic work. Did you wanna go again? Yeah. I'll do what works on my clients.

• 46:25Speaker 02

  If you don't buy this coffee cup, there's a chance you'll be dead tomorrow. This is the last coffee cup you might ever see. You can take medicine from it. You can put Metamucil in it. Stop. I don't wanna... You act like I have hearing aids in. I can hear, okay? Talk to me like a normal person.

• 46:44Speaker 02

  This holds... Stop. There's something about your face that makes me wanna ball up my fist and punch something.

• 46:51Speaker 01

  Okay, so it's not just women he doesn't like? It's not just women.

• 46:54Speaker 02

  There's something about your energy that is challenging me. I need you to win me over, not challenge me. And I do, I, from a place of personal experience, I can tell you what the difference is. Like, what I have that the three of you do not have... Tell them. Tell them. Is I have paid him. Do you see? He's in part of my classes. So, so if you...

• 47:12Speaker 01

  This is fascinating.

• 47:13Speaker 02

  If you give him money, he will like you more.

• 47:17Speaker 01

  So if you provide a monetary talisman to him, he will then do your bidding?

• 47:24Speaker 02

  Again, monetary talisman, something I've never heard of before. Those two are extraordinary. I would like to buy this coffee cup. Can I give you $400? Done. I love your energy. Do your sign up for the class. Welcome.

• 47:36Speaker 01

  I'd like to buy this coffee cup. Can I give you $400?

• 47:38Speaker 02

  Hold on.

• 47:38Speaker 01

  In the afternoon?

• 47:39Speaker 02

  Wait. Stop. Absolutely. Welcome to the class.

• 47:43Speaker 01

  Wait. I would like to buy this coffee cup.

• 47:45Speaker 02

  Stop. What's wrong with your voice?

• 47:51Speaker 01

  Listen, this is the voice that I have used to amass a following, and if I deviate from this voice, something bad will happen to me. So I will not be doing that.

• 48:01Speaker 02

  Sounds ominous. I'm in.

• 48:04Speaker 01

  I didn't even offer you any money.

• 48:06Speaker 02

  Yeah, you did. You just don't know yet. Check in. Check your clock.

• 48:11Speaker 01

  Check in. Oh, that's actually really scary. Oh, that's not good.

• 48:16Speaker 02

  You're already giving me money. You have no idea. What did I say that was money?

• 48:19Speaker 01

  What did I say? What did I say that was money?

• 48:22Speaker 02

  Check your Venmo. Check your Venmo.

• 48:25Speaker 01

  Which of those words were money?

• 48:27Speaker 02

  You've already given me money. Check your Venmo, see if it's in the positive or the negative. You had a question for the group?

• 48:33Speaker 01

  How do you guys, maybe because I'm younger, but how do you guys maintain an online personality with a private life? Do you guys have partners?

• 48:42Speaker 02

  That's a great question.

• 48:43Speaker 01

  Do you find yourself maybe sometimes coaching them?

• 48:45Speaker 05

  That is a great question. I would say that if you're interested in having an entrepreneurial business, you cannot have a partner who is not all in for the ride. So my partner, Evisera, she wakes up...

• 49:01Speaker 05

  She wakes up with me, not at 10:30 PM, because that would be too early for her brain to comprehend, because she is not a hustler, grindset.

• 49:10Speaker 01

  She might just be nighttime for her, like a lot of her...

• 49:12Speaker 05

  Yeah, she joins me at 4:00 in the morning. This is when we do our lasagna bake. This is a lasagna bake that clears our somatic head.

• 49:22Speaker 02

  Yeah, because it's lunchtime for you. Yeah. You gotta, you gotta break out of your... You gotta, you know what I mean? This... You're thinking of time so linearly. I'm thinking of time so... In the same way. You're right. I'm thinking of time so linearly. Here's the thing.

• 49:38Speaker 05

  You're thinking of time so linearly, and if you gotta shed that if you wanna have a business.

• 49:42Speaker 02

  I have to stop thinking chronologically. When she wakes up, when she wakes up at 10:30 and she cooks lasagna and she goes back to bed at 2:00, she is, she is living three full days and cooking three lasagnas for every one of yours.

• 49:57Speaker 05

  I live 10 days for every ordinary person's one day.

• 50:00Speaker 01

  And who's your, your wife you were part of?

• 50:02Speaker 05

  Evisera. Evisera. My wife, Evisera, is a horse trainer in Burbank. She trains horses for film and television. She likes me for my body and mind. What she does not do is compete with me on a business level, but what she is, is understanding and compassionate.

• 50:19Speaker 02

  So she will wake up at 4:00 AM and then start the lasagna bake with you?

• 50:23Speaker 05

  She will, yes, and that is someone that you need in your corner.

• 50:26Speaker 02

  That is an incredible partner. She has lasagna with you and even works on horses. I cannot, I, gonna be honest, cannot imagine a worse smelling way to wake up. Wake up and start a lasagna bake sounds very hard. It might have been the smell we were referring to at the top of this. That's what I was smelling.

• 50:42Speaker 01

  Lasagna in the morning, horses in the afternoon.

• 50:44Speaker 02

  I do, it is so...

• 50:46Speaker 01

  The smell might be coming from me.

• 50:47Speaker 02

  It is, it is so important to have a partner that gets it. And you're not, you, you can't have a partner that doesn't get it. And so you gotta search for someone who really, who understands the grindset, is gonna partner with you on that grind. And until you find that person, I mean, I, right now, present day, present tense, I do have that person in, in my life, in my life. Talk a little about, about him. Well, this, you know, I haven't been, so it's a, it's a box turtle, because it's somebody who is just with me every step of the way. Someone who can provide me with the companionship. Doesn't have to be a human being, but again, what a limited matrix with which to look at partnerships. Literally. Do you think about partnerships so linearly? You need to get on that life, that, that type of grind, that understands that a box turtle will always be there.

• 51:33Speaker 01

  The turtle can't really talk, so...

• 51:35Speaker 02

  Yeah, well, we, we psychically communicate.

• 51:38Speaker 01

  Okay.

• 51:38Speaker 02

  Yeah.

• 51:39Speaker 05

  Does the turtle ever give you messages that you utilize in your business ideas?

• 51:43Speaker 02

  100%, I would say that the turtle is like a terrific receiver of my business ideas.

• 51:47Speaker 01

  Oh, it's a receiver. It receives the ideas.

• 51:49Speaker 02

  Degrees you give, you give bachelor, doctorate, grad degrees in turtle communication. Yes, turtle communications is like, uh, grade 18. Yes. Yes. Yeah, yeah, yeah. Crazy.

• 51:58Speaker 01

  And how much does it cost to take that course?

• 52:01Speaker 02

  Uh, well, every, it's $400 per afternoon for every, as long as you're enrolled in the program. Whether it be a copper, whether it be a class. He learned that from my class. Absolutely. You charge people in the afternoon. It's very important you charge people in the afternoon.

• 52:18Speaker 05

  Now, is this afternoon Pacific time? Because I will note that is after the stock exchange closes in New York.

• 52:24Speaker 02

  I would say that it's afternoon, I would say that it's... It's afternoon specific time.

• 52:28Speaker 05

  Afternoon specific time.

• 52:31Speaker 02

  I would say it's afternoon, no matter where you are, it's specifically the afternoon. Unless we're talking about you, in which case, maybe it's the middle of the night.

• 52:39Speaker 05

  Yeah, I'm, I'm sort of a time guy, so things like, I, this is like, time is, you have to master time in your way. But does anyone else have partners?

• 52:48Speaker 02

  I do not have a partner. I am on the apps. And I am very, very vocal to my partners and my matches. And I communicate in a very specific way. I recently... Lot of voice memos. I have gotten over 500 likes in the past two years. No way. Yes. And I am proud of them. I connect with every single person I match with. I'm not some fake guy that makes matches and then doesn't talk to them. I speak to them. I send them voice notes. I tell them what I'm doing. Can I, can I talk about this? Because you recently did get called out a little bit. I don't believe it. I'm on your side. No. But some people did make a, a kind of a collection of all these voice memos that you're sending in replies to people's hinges.

• 53:29Speaker 02

  Yes. I have been called out on TikTok. They're calling me Ickman. Um, hundreds and hundreds of women have come forward and said that I have approached them, and now there's kind of a TikTok following for Ickman. Can we, can we just listen to some of these voice memos?

• 53:43Speaker 01

  Different voices you use are so impressive.

• 53:46Speaker 02

  You're kind of like commenting, you know, how you can use voice memos on Hinge photos. Well, my brother was a Southwest Airlines and a, a, a, a flight attendant.

• 53:53Speaker 05

  And what does that have to do with?

• 53:54Speaker 02

  Well, they do funny voices when they do the announcements. And so I learned them from him. They should do. And this, but this is just more reach. This is just more social reach. Exactly. Every single time I engage with someone, I consider that a moment that they might engage with somebody else about me.

• 54:08Speaker 01

  So if you're calling him out, you're playing into his hand.

• 54:11Speaker 05

  Wow. The, the TikToks that are calling you the Ick Man, the Netflix documentary that's gonna come out about the Ick Man. That's all just like.

• 54:18Speaker 01

  The A24 adaptation, the Ick Man comment.

• 54:20Speaker 02

  And I want to be clear, A24 and Netflix implies there's a dark side to the Ick Man. I understand that. Yep. We have to watch and find out. Watch. But I will play some of these. Here's a, there's a, a couple of pictures here. What, what pictures do you want to hear the video or the voices? Well, we got some pictures over here. So this girl's petting her dog, holding her, holding him closely. Yeah. Oh, hello. Oh, I like that scratchy. I like that scratchy.

• 54:44Speaker 05

  Oh, she'll smell my spine.

• 54:46Speaker 02

  I bet that's what your dog's saying. Hi, my name is Graham. I think you have an incredible vibe. I am going to be at the social club in Marina Del Rey at 4:30 today. If you'd like to join me, I have a chablis waiting for you.

• 55:01Speaker 01

  Okay, what about this picture? It's of, um, uh, it's a girl, um, in front of a roller coaster and she's pointing at it.

• 55:09Speaker 02

  You must be this tall to ride me. I'm just kidding. I take any heights when it comes to dating and love. I'm interested in all kinds of people. My name's Graham. I am going to be in Venice Beach. I'm gonna be at the social club. I have a bottle of Dom Perignon waiting for you. Okay. Something I've noticed about you is the amount that you must be shelling out every month in social club memberships. If I match with someone, I'd make a reservation at a social club. In Southern California alone.

• 55:42Speaker 01

  You'd really make a match at a social club?

• 55:44Speaker 02

  I've heard you mention like 27, 28 social clubs that you belong to. Well, you have to be ready in order to stay ready. Yeah.

• 55:51Speaker 01

  You have such a formula to these. I think the main thing that's giving women the ick is the vocal character hook you do at the beginning.

• 55:58Speaker 02

  I call that breaking the ice. Hundred percent. And then the quick pivot into yourself.

• 56:03Speaker 05

  It's such a, it's gonna make for an incredible documentary.

• 56:06Speaker 02

  Absolutely. Let's do one more. This woman is on a hike, kind of posing on like the side of a mountain. Yeah. Well, as the beautiful sun, I see all sorts of things, but I'd never see nobody as beautiful as the hiker going on that hill. I'm Grant. I'm sorry, my name is Graham. Now that one, when you got your own name wrong. You must be quickening your boots with her. So she had me nervous. Yeah. She is the most beautiful.

• 56:39Speaker 05

  You were nervous during that?

• 56:40Speaker 02

  Well, and you guys are burying the lead. That was on Raya and that was Minka Kelly.

• 56:46Speaker 02

  Whoa, whoa, whoa, whoa there, partner. I know you're enjoying the episode, but there's something else you might enjoy. You see these hats that make us look like we work on set somewhere?

• 56:57Speaker 05

  You might like these hats if you're a fan of the pod. And if you're a fan of the pod, you can wear the pod with merch.

• 57:04Speaker 02

  Yes, but cool merch. Merch that doesn't tell anyone that you like the pod, except for someone else who likes the pod. We have shirts and we have hats that have all different things on them, like TV shows.

• 57:15Speaker 05

  Internet videos.

• 57:17Speaker 02

  Movies. This one's bagged, so I could send it right to you if you buy it. You freaking.

• 57:22Speaker 05

  Buy that one. If you want this hat in a bag, you can order it at artistonartistonartistonartist.com. And while you're on our website, sign our guestbook.

• 57:31Speaker 02

  Come on and play some games. I think we got a watermelon drop on there.

• 57:34Speaker 05

  Come on. Come on.

• 57:37Speaker 02

  Enjoy the rest of the episode and give your friends a kiss.

• 57:43Speaker 02

  Yeah, so I got nervous. Yeah, I understand. I understand. How are you not quickening your boots with Minka Kelly? She is a looker. That was an interesting one. She never received it. You shared it publicly. I shared that one public. Because you wanted to, why? I wanted to be transparent. Transparent. You know, I, I wanted to be forthcoming. I'm human. I make mistakes. So of course I. It's so important to share the swings that don't connect. It's so important. Because you've experienced failure. I want you to know I have too.

• 58:12Speaker 05

  Could you imagine at a baseball game, if they cut out all the times, they didn't hit the ball?

• 58:16Speaker 02

  Listen, the more you fail, the more you succeed.

• 58:19Speaker 05

  Yes.

• 58:20Speaker 02

  The more you fail, the more you succeed.

• 58:22Speaker 05

  Sometimes I wish my videos had negative likes. So I could show how many times somebody didn't like the video.

• 58:28Speaker 02

  You don't want that. Let me tell you, you don't want that. We baited that. We baited that. It's not good. It's really not good. The thumbs down button on Facebook, it never came to fruition and that's why. Real bad.

• 58:36Speaker 01

  Can I ask you guys a question? And this is something that while we're talking about failures and while we're talking about successes, I think it's maybe interesting to pull the curtain back. Do you guys have, how much money does everyone have?

• 58:54Speaker 02

  So wait, what is the question here?

• 59:00Speaker 01

  The question, the question is.

• 59:03Speaker 02

  Do we have how much money we have? Is that a rhetorical answer? This is a rhetorical question that deserves.

• 59:12Speaker 05

  I think it's time to answer that with a rhetorical.

• 59:14Speaker 01

  The question is basically, do you have, i.e. are you willing to provide the number, how much money do you have?

• 59:22Speaker 02

  I think that is a spectacular question. It's a nuanced question. Great question. I think it deserves a nuanced answer. And so I will, yes.

• 59:29Speaker 05

  And I'm sick of every single interview. It always ends with this question. Does it happen to you guys?

• 59:34Speaker 02

  Always.

• 59:35Speaker 05

  They always want to know what's going on.

• 59:37Speaker 01

  But they won't directly ask.

• 59:38Speaker 02

  Well, everybody always thinks that I'm rich because of the things that I make, right? But the truth is, I put it all back into what I do. You know, everyone says I'm a lot of money. I bought a Tesla, yes. Of course I have a Tesla. But other than that, I'm, I'm, I'm, I'm cash poor, you know? I, everything I have is liquid because I put it all back into what I do. You know what I mean? I don't make the money. This is, money, money is, is, is metabolism, you know? I'm in this for the sport of it. So when I make $400 in an afternoon and I turn around and I give it to him for $400 in that same afternoon.

• 1:00:05Speaker 05

  For the cop.

• 1:00:05Speaker 02

  It's like I'm a pass through. It's like I'm eating.

• 1:00:07Speaker 01

  Exactly.

• 1:00:08Speaker 02

  It's like I have food poisoning. The money is just coming right through me.

• 1:00:13Speaker 01

  Yes.

• 1:00:13Speaker 02

  It's going right through. It's a lazy river. I mean, money is fluid and money is cyclical. And if you, if you attach to the money, that's a fool's errand because that money's gonna fly out the window. Cruising down the lazy river, baby. I guess the question is like, you're really asking, how many thoughts do I have? Great.

• 1:00:29Speaker 05

  Wow, thoughts are dollars.

• 1:00:31Speaker 02

  Cause $2, a thought, $4. $4 into $8. $8.16. I'm beating you. $16 into $100. I'm beating your ass. So up until then, you were doubling it. But I noticed that when you got to 16. Into $100. There was something happened in your mind where you went, it's not worth me doubling that anymore. Cause guess, that's the thing about, you're thinking about thoughts linearly. Yeah. $100 into $2,000, I'm kicking your ass. Like that. See, I would have gone, I would have gone 16 to 32. And I know you would. And that's why you're falling behind. 32 to 64. 1,000 to 225,000. 225,000. I'm fucking kicking your ass and beating your up.

• 1:01:08Speaker 05

  What are you talking about?

• 1:01:09Speaker 02

  225,000. Oh, guess what? Thought $1 million in my pocket. I'm making chump change out of your butt. That's not because you decided it was too difficult to do the math of what 225,000 was times two. Thought that costs that much and made me that much bank. Million dollars into 225 million dollars. Boom. 225 million dollars times two is what? 225 million dollars times two is what? 225 million dollars times two is 450 fat million dollars. Boom, I can do math. But guess what? 450 million dollars, 460 million dollars. Boom, boom, boom. I'm up $10 million and your butt is baloney on the side of the curb. We have to do something else. I can't.

• 1:01:50Speaker 02

  I've kicked your ass so hard down the curb, it's turned into baloney.

• 1:01:54Speaker 01

  Can I tell you, can I tell you? Because this is a mindset that I find really dangerous. When you're attaching to the money, because when you're naming numbers, I have already woken up. I have already woken up. I have already lived 17 hours.

• 1:02:06Speaker 02

  When I'm naming numbers, you woke up.

• 1:02:08Speaker 05

  And you probably would be like, well, you were naming numbers, you woke up and you, and then I'm building a huge empire by just making fonts. You're probably wondering.

• 1:02:16Speaker 02

  Yeah. You're not even making them. You are describing them.

• 1:02:20Speaker 05

  Yeah. And I'm getting people to, to build their font.

• 1:02:24Speaker 02

  And I'm at the Santa Clarita Social Club with a reefer. Let's hear some, can we just hear three more fonts really quick? We need to hear some fonts.

• 1:02:30Speaker 05

  I feel like I don't belong in this roundtable. So thank you guys.

• 1:02:33Speaker 02

  Remember, you have the first overall and first look.

• 1:02:37Speaker 01

  You are objectively the person with the most real job here.

• 1:02:40Speaker 02

  Yes. I understand that as a part of your development deal, you have a staff of three.

• 1:02:46Speaker 05

  They're great guys.

• 1:02:47Speaker 02

  Yeah. Oh, all guys.

• 1:02:49Speaker 05

  Yeah.

• 1:02:49Speaker 01

  They're all guys and you like a man's touch when they're drawing the fonts?

• 1:02:54Speaker 05

  They're great guys. I have font space off of all you.

• 1:02:57Speaker 02

  Do it. Let's hear it.

• 1:02:59Speaker 05

  One font, this font is, um, is at the top of all the letters. It's really thin because it slides in your DMs. And then it's big and, and, and, and loud at the bottom. So the D is nice and small and then it's big.

• 1:03:14Speaker 02

  Yeah.

• 1:03:15Speaker 05

  Your font.

• 1:03:17Speaker 01

  Wow.

• 1:03:18Speaker 05

  Your font is, is, is all the letters, all the letters.

• 1:03:23Speaker 01

  All the letters.

• 1:03:24Speaker 05

  The font.

• 1:03:25Speaker 01

  The font is all the letters.

• 1:03:26Speaker 05

  All the letters are asleep.

• 1:03:27Speaker 01

  I follow.

• 1:03:28Speaker 02

  Every single letter is all the letters.

• 1:03:31Speaker 01

  Every single letter. So each letter is, is an amalgamation of every single alphabet.

• 1:03:36Speaker 05

  So like if you wrote a D, it's A, B, C, D, E, F, G, H, I, J. It's in your writing.

• 1:03:41Speaker 02

  But just don't forget, you said they're also all asleep.

• 1:03:43Speaker 05

  And they all have a hat on because they're asleep, like a sleepy hat.

• 1:03:45Speaker 01

  They have a sleeping hat on. I follow.

• 1:03:48Speaker 05

  Your, every letter is numbers.

• 1:03:50Speaker 02

  That's right. And the numbers?

• 1:03:53Speaker 05

  Awake.

• 1:03:54Speaker 02

  That's right. It's really important. It's really important.

• 1:03:59Speaker 05

  Yours?

• 1:04:01Speaker 05

  It says, let women talk, really small a bunch of times, and it's each letter.

• 1:04:05Speaker 02

  That's right. It's so fun. I don't, but that's awesome. Yeah, I think that should be a lesson you should receive. That's kind of a rhetorical answer, I think. Wait a second. That's a rhetorical answer.

• 1:04:15Speaker 01

  That's a rhetorical-

• 1:04:16Speaker 02

  I should let women speak?

• 1:04:18Speaker 01

  Rhetorical answer.

• 1:04:18Speaker 02

  Stop. I need to let women speak. Oh, this is the one person he listens to.

• 1:04:24Speaker 01

  Who's that?

• 1:04:25Speaker 02

  Himself. Hey, F, you gotta let women speak. I don't know, stop.

• 1:04:32Speaker 02

  You haven't been letting women speak. This is show. If you're gonna be the best salesman in the world, you've gotta make sure women speak too. Yeah. Do you guys not self-muppet? Self-muppeting is a technique by which you can coach yourself, because who is the best coach for you but yourself? Exactly.

• 1:04:49Speaker 01

  In muppet form.

• 1:04:50Speaker 02

  And that is why it's so important to self-muppet. University show. Like, this is such a good course in Entrepreneur University. Does it not make a character of yourself? The character of yourself outside your own body talking back to you.

• 1:05:02Speaker 02

  Masturbating. Masturbating.

• 1:05:04Speaker 01

  Masturbating.

• 1:05:05Speaker 02

  This is what you learn in the doctor, doctor, doctor.

• 1:05:07Speaker 01

  So many words. We have so many-

• 1:05:09Speaker 02

  Incredible words.

• 1:05:09Speaker 01

  We are pioneers. I am so grateful to be with you all today.

• 1:05:11Speaker 02

  I wanna speak because we are coming to the end of our time. Yep. For the people watching right now, you know, there's a moment right now where they can decide, they can turn off the video and they can go back to their lives. They can drink a Dr. Pepper and watch the newest Netflix crime doc and fall asleep in their stinky bed. Or they can go do something with themselves. So what are you gonna do? And what can we tell them to do?

• 1:05:35Speaker 01

  Are you gonna get up and eat your lasagna with your horse wife?

• 1:05:38Speaker 02

  Yes.

• 1:05:39Speaker 01

  Get up! I would like to make a clarification. She trains horses. I am not married to a horse.

• 1:05:45Speaker 02

  My partner is a boxer.

• 1:05:51Speaker 01

  But the point still stands. Are you gonna be asleep at 1:00 in the morning? Or are you gonna be awake sorting trick cereal by color? Are you gonna be awake praying, screaming, shouting, and full of raw egg? Or are you gonna go back to sleep and wait for someone else to tell you what to do?

• 1:06:13Speaker 02

  Which one's the good one?

• 1:06:15Speaker 02

  I'm realizing you might just struggle from extreme OCD.

• 1:06:21Speaker 02

  There might be Adderall in the lasagna.

• 1:06:24Speaker 01

  Or the heck. Whatever it is, it is fueling me to make money beyond my wildest dreams, and you can too. If this touched you today, send this to somebody you love and tell them it's time to wake up and grow your following.

• 1:06:39Speaker 02

  And if this physically touched you today, send it to somebody that you hate. That's also an option always. And my advice, if you're trying to sell, stop. And just be. Just be. And take it from me, and take it from all of us here. You know, this is the central nervous system of experience at this. And I want you to listen to me very closely because it's the best advice I can possibly give anybody. Anybody who wants to make it. Take it from me, take it from him.

• 1:07:10Speaker 02

  This has been Artists on Artists on Artists on Artists. Answering the question, now that's why we call it show business. Good night. Give it up for our guest.

• 1:07:16Speaker 01

  Sam!

• 1:07:18Speaker 02

  Sam, where can they find you? Oh, you can find me on Instagram at Instagram underscore.

• 1:07:28Speaker 02

  Fielded the beautiful Dynasty Typewriter.

• 1:07:31Speaker 05

  Join the Patreon. We'll talk all about this up. Good night. Artists on Artists on Artists on Artists is an improvised Hollywood roundtable podcast created and hosted by Kylie Brakeman, Jeremy Culhane, Angela Giarratana, and Patrick McDonald. It is a production of Will Ferrell's Big Money Players and iHeart Media Podcasts. Executive produced by Matt Apodaca and produced by Alexandra Dennis and Laser Vision Productions. Music by Gabriel Ponton and edited by Connor McCain. Thumbnail art is by Josh Fleury and logo design is by Lucy Tomkiewicz. Special thanks to Samuel Curtis and the beautiful Dynasty Typewriter Theater. The opinions expressed on this podcast do not reflect the opinions of anyone who works on it, not even the performers, because this is an improvised podcast

• 1:08:15Speaker 05

  and we don't know what the heck we're talking about. Full video versions of AOA OAOA are available on YouTube, so please like and subscribe and leave us a five-star review wherever you get your podcasts. That's all for now. Good night, Hollywood.

• 1:08:38Speaker 05

  Cash flow crunch? OnDeck's small business line of credit gives your business immediate access to funds up to $200,000 right when you need it. Cover seasonal dips, manage payroll, restock inventory, or tackle unexpected expenses without missing a beat. With flexible draws, transparent pricing, and control over repayment, get funded quickly and confidently. Apply today at ondeck.com. Funds could be available as soon as tomorrow. Depending on certain loan attributes, your business loan may be issued by OnDeck or Celtic Bank. OnDeck does not lend in North Dakota. All loans and amounts subject to lender approval.

• 1:09:09Speaker 02

  This is Troy Millings. If you travel for work like I do, you know every trip is an opportunity to get more from the miles you're already earning. Whether you're heading to your next client meeting or catching a flight home, those miles can go a long way. For a limited time, new Delta SkyMiles Business Card members can earn 200,000 bonus miles, the highest miles offered this year with the Delta SkyMiles Reserve Business American Express Card. Apply today at www.delta.com/podcast. Offer ends November 4, 2026. Minimum spending requirements and terms apply. At PNC Wealth Management, our brilliantly boring investment philosophy is designed to help create confident investors. These investors may go on vacations where they wear floral shirts unbuttoned generously

• 1:09:54Speaker 02

  or post for pictures that look like they're holding up ancient architecture using only their finger. Though we are not responsible for any of this, we are proud to provide comprehensive financial planning services

• 1:10:04Speaker 03

  designed to help clients achieve their goals. So, we're sorry. And you're welcome. PNC Wealth Management member Finn Reszick. Results vary by customer and are not guaranteed. What's up, every guys? It's Adderall on Adderall on Adderall on Adderall. And this week, we just wanna come on and talk about how much we love Viori. It's some of the best activewear, you guys. I have the Halo Essential Wide Leg Pant, and I love them. I'm obsessed with these Sunday Performance Joggers. I look good, I feel good, and it's nice to be out in these Viori clothes. They're the best. Our listeners can get 20% off your first Viori purchase at Viori.com/artists

• 1:10:38Speaker 05

  and discover the versatility of Viori clothing. Exclusions apply. Visit the website for full terms and conditions. Having peace of mind for your home, family, and connected life is more important than ever. Introducing Xfinity Shield, a force field for your home and devices with built-in Wi-Fi features that protect from threats at home and online. With the Xfinity Gateway, you can detect movement in your home. No cameras needed. Plus, get always-on protection for all your devices the moment you connect, so you can rest easy and stream more of your favorite podcasts on iHeartRadio. Get it now at Xfinity.com/SHIELD. Xfinity. Imagine that. Restrictions apply. Not available in all areas. Xfinity Internet and compatible equipment required.

• 1:11:14Speaker 00

  This is an iHeart Podcast. Guaranteed human.