Pod Insights 99% Invisible Hidden Levels #3: This Game Wants YOU About this episode Before Fortnite and Call of Duty ruled the scene, the US Army quietly shaped the early 2000s with a wildly popular, free shooter designed to excite young people about enlisting.
Transcript Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.
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1:53 Speaker 01 Roman Mars from 99% Invisible.
1:56 Roman Mars? Today, we're bringing you the third episode from our series, Hidden Levels, all about how the world of video games has changed the world beyond video games.
2:06 Speaker 01 Speaking Worlds, how familiar are you with the esports world?
2:10 Roman Mars? Um, like, familiar enough to tell you a definition, but not, like, steeped in it in any meaningful way.
2:18 Speaker 01 You're not following, uh, Evil Geniuses, or Fnatic, or Cloud 9? You're not following these teams?
2:24 Roman Mars? No, I wouldn't say that I am. I don't, I mean, I know that you're saying English words, but I have no idea what those things are.
2:31 Speaker 01 So, for the uninitiated, esports is basically organized competitive gaming. Think of all the fanfare sponsorship, stadiums, tension of your favorite sports league, but instead of dribbling a ball or swinging a racket, esports competitors are playing multi-person video games for titles, often in front of very large live audiences.
3:10 Roman Mars? And I know this has been big for a while, but at this point, how many people beyond the stadium are watching people play games?
3:17 Speaker 01 I will say, Roman, I was shocked by this. The global esports audience is expected to exceed 600 million this year. Uh, this is an industry worth more than a billion dollars. Uh, average competitor is in their twenties, and you actually age out in your twenties of being able to play because you can't click a mouse fast enough after that to compete.
3:39 Roman Mars? So I'm not gonna go pro?
3:40 Speaker 01 No, Roman, I'm sorry, you can't go pro. You can't go pro. Uh, you might be able to coach. You'd be a great coach. You can't go pro. So, the spectators for esports are largely male and can actually even skew younger than the players themselves. So there are a lot of teenagers who watch this stuff, and this demographic, teenage males, is very interesting to a longstanding US organization who needs you. We will let producer Caitlin Harrop take it from here.
4:16 Speaker 02 Picture this: It's 10 a.m. on a Saturday and you're in a convention center in Philadelphia or Denver. The space is crammed with booths promoting video games like Call of Duty and Halo. You can see an advertisement for G Fuel and Energy Formula for gamers. And everywhere you look, there is group after group of young men huddled around gaming demos. As you keep walking, you come across a bank of gaming consoles manned by a crew in tight hairstyles and quick-dry jerseys branded with a gold and white star. You've found the Army eSports team.
4:55 Speaker 03 Fan Expos is one of our bigger events where we're able to interact with most of the public. And we pretty much bring a 30-by-30 booth. We set up all the games we possibly can, and then we just have genuine conversations with the event goers while competing against them and talking a little bit of trash and just having fun.
5:15 Speaker 02 That's Staff Sergeant Joseph Edwards. He spent most of his career as an Army Intelligence Analyst stationed all over the world. Now, he's one of 13 soldiers who has taken on a multi-year assignment, fully devoted to representing the Army in the world of competitive gaming, with one major objective in mind. They want to spread the Army message through the power and passion of gaming and get you interested in joining up in the process.
5:47 Speaker 03 We kind of start off the conversation with gaming, and then if they're interested, a lot of times they'll ask, "Are you actually in the Army?" And then that kind of opens it up to us being able to tell our Army story, why we joined, what we've done so far, all the different opportunities that the Army's provided us.
6:03 Speaker 02 The Army feels it's important to adapt to the culture and to the times, to find innovative, new ways to reach potential recruits. And this is important because for decades, the Army has been on edge about recruitment, hitting their goals for a few years and then missing them again. Recently, the Army missed their recruitment goals in 2022 and 2023. They met them in 2024 after lowering their target by 10,000 from the year before. And as they see it, video games are a great way to connect: live, in person, and online.
6:47 Speaker 02 Members of the Army eSports team are not technically recruiters themselves, but they do sit under the Army Recruitment Division as members of the Army's outreach company. And at any public event, the Army eSports team is accompanied by at least one recruiter. If someone's interested in joining up, that recruiter is ready to step in. Nora Ben Sahel is a professor of practice at Johns Hopkins School of Advanced International Studies. She says that the Army's presence in eSports builds on a longstanding effort, an effort honed at county fairs and in high school cafeterias, an effort to communicate with young people.
7:28 Speaker 04 The military considers people between ages 17 and 23 to 24 to be the primary target for recruiting. But of course, 17-year-olds don't suddenly decide to start thinking about their career when they're 17.
7:44 Speaker 02 While recruiters focus on warm contacts, those of recruitment age interested in signing up, Ben Sahel says outreach gets to cast a wider net.
7:54 Speaker 04 So the Army does try to reach out to people who are younger than 17, not to recruit them, not to say, "Come into the Army right now." But because most Americans know nothing about the military, they do try to reach out to people younger than that to give them information so that it's one of the options that they consider.
8:16 Speaker 02 The Army maintains that they do not target kids under recruitment age with their Army eSports team. But it's also an undeniable fact that many eSports spaces where the team can be found, including expos and tournaments, they bring in people of all ages, including spectators younger than 17. And if these teens and preteens are interested in learning more about the Army, the Army eSports team is ready to connect. Captain Mimi Mahia, commander of the Army's Outreach Company, which oversees esports, describes this dynamic as, quote, "planting a seed." Is there like a youngest age that folks talk to or see at these events?
9:00 Speaker 05 There's no minimum age, I would say. A recruiter themselves isn't going to start talking to anyone until they're at least a freshman in high school. But the esports team does pretty well connecting with kids that are younger than that, just because those kids still play games too. So if a young kid sees a guy that they really respect wearing the US Army logo, and they continue to see that over their time in middle school and high school, then they might start to think about the Army a little bit more.
9:35 Speaker 05 So that's just the seed that we're planting. And especially when they're in middle school, we're not saying join the Army, but we're more so just getting that idea into their heads.
9:46 Speaker 02 It makes sense that the Army would embed itself so deeply in esports. Nearly 80% of Americans between 13 and 28 years old play some form of video games on a weekly basis. So gamers, it's a market the Army badly wants, full of young Americans prepped for the technological advancements of the modern battlefield.
10:09 Speaker 02 This approach is not new. Decades before military esports teams started facing off against civilians, the US Army took its first steps into consumer video games.
10:21 Speaker 06 Finally, in January 1973, the draft is ended and replaced by an all-volunteer military force.
10:29 Speaker 02 When the US Army ended the draft in 73, it was widely seen as good news. The US was no longer forcing the majority of young men who couldn't afford to go to college or avoid the draft in other ways to go to war. But it also meant the military needed to majorly step up its outreach efforts, which they did.
10:55 Speaker 02 Campaigns like the "Be All You Can Be" ads of the 80s were super popular and led to short-term bumps in recruitment. But it didn't last. The Army failed to meet its recruitment goals in 1998. It failed again in 1999, and folks at the Pentagon began to worry. If war were to break out, US defense could be stretched thin. There's a common understanding that as the economy booms, entry-level pay for soldiers doesn't always keep up with civilian wages. In college attendance goes up, which meant recruitment-age people either already had jobs, or they were in school and not so likely to pursue a career in the armed service.
11:40 Speaker 02 They needed a new, creative approach to recruitment, one that went beyond TV ads and pull-up contests at the county fair. Enter military economist Casey Wardensky.
11:51 Speaker 06 I have a PhD, so sometimes I go by Dr. Wardensky. I'm retired Army Colonel, so sometimes I'm Colonel Wardensky.
11:57 Speaker 02 In 1999, Wardensky, West Point graduate, steely gaze, strong jawline, was running the Army's Office of Economic and Manpower Analysis.
12:06 Speaker 06 We were very interested in government efficiency, particularly with regard to the Army and how to make the best use of resources.
12:13 Speaker 02 Part of Wardensky's job was to make sure the Army had enough, as his title suggests, manpower. And things weren't looking great. But Wardensky had an idea, an approach to this recruitment slump that would target not just recruitment-age individuals, but the next generation of potential recruits still open to influence as they consider their future. This big idea, as Wardensky saw it, would allow the Army to create their own media image and target future recruits at the same time. A vision born from a very 1990s tradition: the family trip to Best Buy, his two sons in tow.
12:58 Speaker 06 While I was off doing, looking at refrigerators or whatever with my wife, they'd be in the game, the computer game aisle, looking at like games that they wanted me to buy for them.
13:09 Speaker 02 While the real Army was suffering a popularity crisis, battle and first-person shooter games, many based in fictional or intergalactic worlds, were booming.
13:20 Speaker 02 Field control, stand by. Games like Starcraft, Half-Life, and Command and Conquer: Tiberian Sun, each of which were on the list of top 10 best-selling computer games of 1999.
13:33 Speaker 06 And the games they were looking at were always from the perspective of like a soldier. And that quickly led to an idea that the best way, perhaps for the army to talk to young adults about being a soldier, is virtually.
13:51 Speaker 02 Wuerdinsky began to envision a video game that pulled from popular shooter-style games. But instead of the fantastical version of combat featured in many blockbuster titles, Wuerdinsky's game would support recruitment by giving young people an idea of what the Army's really like, as he interpreted it.
14:11 Speaker 06 You really couldn't like take them on an Army post and take them through basic training, or let them drive a tank. But virtually, you could get past all those limitations and let a child sort of take a virtual test drive of the Army. They could do it from their bedroom. They didn't have to go to an Army fort. They could do it when it fit their schedule. And so these are the ideas that drove the concept.
14:38 Speaker 02 To take the ideas from concept to reality, Wuerdinsky focused on the details, like the images, sound, and language of the game. But he knew next to nothing about game design. So he brought in some help: a team of Army modelers and simulation experts from the Naval Postgraduate School in Monterey, California. To get a better sense of the Army's story during game development, Wuerdinsky's team visited bases, filming and studying real-life soldiers and their equipment to make the game's actions, like running, crawling, and gunfire, as accurate as possible.
15:14 Speaker 02 But Werdenski's vision went beyond high-end graphics. He wanted the game to communicate the breadth of opportunities available in the Army, just as a real-life recruiter would. Except with the Army game, it could be hands-on and at times mandatory.
15:33 Speaker 06 They were really keenly invested in letting you know that this, while like other shooters in certain respects, was not going to simply lead you to your own pursuit.
15:46 Speaker 02 That's Matthew Thomas-Payne, associate professor at Notre Dame. He studies the relationship between the military and video games.
15:54 Speaker 06 They had clear agenda in place. And part of that meant that you were going to go through the drills that a recruit would go through and that you would, along the way, understand the values that the Army embraced while playing this game.
16:08 Speaker 02 While putting together the game, Werdenski and his team developed a series of training modules that taught the players the basics of Army work as they envisioned it. From physical fitness to first aid to target practice. Players were required to pass certain modules before they could hit the battlefield in their chosen roles.
16:28 Speaker 06 You'd sit there and go through courses on Combat Lifesaver. Okay, soldier, there are injured people out there who need your help. Dealing with, you know, gunshot wounds, dealing with compound fractures and all this kind of stuff. We actually had to back off at one point because we got into like how much morphine to give somebody. And that probably got too far down the road. Okay, soldier, remember to treat the most critical casualties first. Am I gonna be okay?
16:55 Speaker 02 Werdenski, a very eat-your-vegetables kind of guy, believes that you could put in these arduous boot camp trainings and young people would still play the game. And if that was a turnoff, he didn't really care.
17:08 Speaker 06 The whole undergirdment of the game was these Army values. And if that wasn't interesting... Interesting to you. We probably weren't that interested in you, and you probably weren't that interested in us.
17:18 Speaker 02 The Army game team created a series of detailed maps, vaguely Middle Eastern cities, war-torn hospitals, disputed bridges, that players, once they passed marksmanship and weapons training, could explore, defend, and conquer with their teammates. Other teens and young adults from around the country and world, representing the virtual US Army.
17:46 Speaker 02 But the developers had one big looming question. Because war can't exist without an enemy.
17:53 Speaker 06 The question was, well, who's, you know, America's the good guys. Who are the bad guys? Well, before 9/11, that wasn't a real easy question to address. And so we were looking at narco terrorists, you know, and people like that to be the bad guys. After 9/11, that solved itself. It was obviously Taliban and that crew. And so that made that more straightforward.
18:17 Speaker 02 The enemy in the game wasn't directly called the Taliban. But in 2001, the overwhelming cultural consensus that the Taliban was America's number-one real-life enemy, it served as a guiding force as Wardinsky and his team fleshed out the details of their virtual enemy combatants. For instance, the game setting.
18:41 Speaker 06 The operations in the game would be in Afghanistan or Iraq or somewhere like that. And they would be involved with the war on terror, which, you know, would be as surprised as they weren't, given that the United States, by the time we launched the game, was in a war on terror.
18:56 Speaker 02 And playing as the US Army against this enemy, that was the only choice. While in your average multiplayer game, you got to choose which team you're on, in the Army game, you would always be Team USA. Think of it like a patriotic mirror. Matthew Thomas-Payne again.
19:16 Speaker 06 So you really only see yourself as a US soldier. You never played as anyone other than the US Army. Even in a multiplayer setting where Team A is fighting Team B, both Team A and Team B always see themselves as the US soldiers, and they always see their opponents as a kind of opposite. ...oppositional force, foreclosing the ability for any of the teams to imagine themselves as an oppositional force or as terrorists.
19:48 Speaker 02 And it was against this backdrop that Wuerdinski began to launch his project, America's Army: The Official US Army Game. Cue menu theme.
20:05 Speaker 02 In May 2002, Wuerdinski premiered America's Army at the Electronic Entertainment Expo in Los Angeles, one of the biggest industry trade shows in the country. He worked with a marketing team to make the release into an event that felt like a military operation.
20:24 Speaker 04 And I said, okay, you get us a space, we'll bring the RASMATATs. And they're like, what does that mean? I said, well, we'll show up with the army.
20:34 Speaker 02 Tanks were theatrically placed outside of the venue. Soldiers rappelled from the ceiling of the convention center, holding machine guns, while groups of young people crowded around computers demoing the game. The stunt got coverage from The New York Times, CNN, and the LA Times. America's Army came out on the 4th of July 2002, and within the first month of release, the game was downloaded more than 1.5 million times.
21:07 Speaker 02 It was the first of its kind, a video game by the US Army designed for recruitment. Wuerdinski's belief that video games could bring the Army to young people had been proven right. The game's success was partly due to Wuerdinski's dedication to realistic gun design and lifelike language of virtual drill sergeants, but America's Army offered something else, something none of its competitors could. The game was 100% free. If you had an internet connection, it was yours.
21:42 Speaker 06 It's hard to overstate just how important it was that America's Army be a free-to-play game. Big-budget free-to-play games like we have today, right, with Fortnite and other games, didn't really exist. Most games that take multiple millions of dollars to produce, you want a return on investment. The Army doesn't. Doesn't care about that.
22:00 Speaker 02 By the end of 2002, the Army had spent nearly $11 million on America's Army, according to data obtained by the website GameSpot. It's a budget Wardinsky considers a steal for the Army who, for context, budgeted $55 million for TV ads in 2003 alone.
22:21 Speaker 06 Like, they're not in it to make money from the game, quite clearly. They're in it to get recruits. They're in it for positive brand recognition or, you know, having people think more positively about what a career in the Army might look like.
22:35 Speaker 02 But gameplay wasn't limited to those of recruitable age. As a commercial game, America's Army received a rating, T for teen, which marked the game's content as suitable for players as young as 13 years old.
22:49 Speaker 06 Teen games will have some violence, but there's typically little gore or explicit blood. Now, of course, producers know all of this and they use ratings to strategically market their games. Teen and titles designed for younger players are often sold as family-friendly experiences.
23:06 Speaker 02 This meant that America's Army, the game that promised a true and authentic Army experience, was relatively bloodless. Unlike in a real battle, players shot dead, fell to the ground without much of a visible wound, then booted the game back up and started again.
23:25 Speaker 06 I mean, you would see much more kind of graphic detail in even fantasy shooters of the 90s than you would see in something like America's Army. When we talk about military realism, I don't think you were going to design a game that is realistic to a soldier's experience that is going to sell anybody on being a part of that experience. Because we know that a lot of the experience is absolute boredom.
23:52 Speaker 02 Which is punctuated by these moments of horror. Payne says having America's Army rated teen was key to making the game available to its core demographic. Teens and pre-teens open to considering a future in the US Army. Young people like TJ Boulter. He was just 13 years old when he started playing America's Army, about a year after it dropped. He was already interested in video games and curious about the military when he saw a post about America's Army on the website PC Gamer. And the price was right. Pretty much immediately, he got way into it.
24:35 Speaker 06 I was playing every day if I could, for several hours a day.
24:38 Speaker 02 In order to play, Boulter started to make his way through Wodensky's training modules. The ones he hoped would give players an authentic sense of army service. And he loved them.
24:50 Speaker 06 Let's get started. They make you watch basically a slideshow and game on the steps to do first aid and what your role as a medic should be in combat. Shock may be caused by severe injury or blood loss and disrupts the normal flow of blood through the body. Depending on how well you did, it could take anywhere from a half hour to an hour if you failed the test and had to retake it and re-watch it. This is just pathetic, soldier.
25:14 Speaker 02 Okay, wow, yeah, so that's kind of a commitment when you're 13 years old.
25:18 Speaker 06 It is a super commitment as a young kid. I found it really interesting that you had to do all this training and even had the ability to train like you were an adult in the Army.
25:30 Speaker 02 After training, TJ got ready to deploy.
25:33 Speaker 06 You pick a role, whether it's a rifleman, an automatic rifleman, a sniper, and once you pick that role, you're in a team based on what role you pick.
25:42 Speaker 02 That rifleman or sniper then picked a map and a mission to play. In one map, it's your mission to make a preemptive raid on a terrorist training camp. In another map, one of TJ's favorites, Team USA had to cross a bridge held by enemy occupants.
26:01 Speaker 02 And it was during this stage of gameplay that the results from those training modules could come back to help or hinder a player. Take the medical training Bolcher mentioned earlier, the one with the final exam. During that module test, players actually had a choice to cheat, which, helpful if you couldn't remember all the details in the informational slideshow. But if you cheated on the test to pass the medical training, Werdenski says it could come back to haunt you in a firefight on that very bridge. Say you're playing medic and a teammate gets shot.
26:38 Speaker 06 And the game announces to all the other players, hey, Joe over here cheated in basic training in medic, and he doesn't know how to save any of you. So the game would keep all that and play it back to a kid at the right moment in time, maybe two years down the road.
26:52 Speaker 02 And the Army message, it wasn't just woven into gameplay. Looking back, Bolcher remembers the overt marketing and recruitment texts included in America's Army pretty vividly.
27:04 Speaker 06 On the landing page of the client before you started the game, they had all their recruiting stuff plastered all over it.
27:09 Speaker 02 What kind of stuff would it say?
27:11 Speaker 06 You know, go Army, click here if you're interested in joining the Army, learn more about the Army and stuff like that.
27:25 Speaker 02 After countless hours of battling as a member of the virtual US Army, Bolcher finished high school and then enlisted in the military for real. He opted for the Marines instead of the Army because it's the branch other members of his family served in. But America's Army still had a significant impact.
27:45 Speaker 06 It definitely influenced my decision to join it. I wanted to be able to to be able to do the things that I could do in the game, work as a squad, work as a team, be leadership. All of those things had a heavy influence on me wanting to do that.
28:06 Speaker 02 It's impossible to know how many people joined up because of America's Army. But the player numbers, they show a lot of engagement with the game. In July of 2008, the Guinness World Records named America's Army "the most downloaded war video game ever," with more than 42.5 million downloads. For Wodenski, America's Army was exactly what he had hoped for: a seemingly successful recruitment tool and a chance to get his version of the Army into mainstream media. Beyond anybody's dreams. It won every award you can win. This is an immersion. This is, they're in the Army, except for sweating.
28:48 Speaker 02 The Army proved that it could get attention in the commercial gaming industry. That good graphics and a free 99 price tag could get Army recruitment messaging in front of millions of eyes, setting the precedent for a relationship between the military and the video game sector that would continue for decades. But not everyone was on board. When we come back, Army Gaming meets the resistance.
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32:19 Speaker 02 No one could have predicted the success of America's Army. But as popular as the game was, from the moment it was released in 2002, it also drew criticism from parents and advocates concerned that the project gamified war to a young and impressionable audience. Remember, at the time, America's actual army was at war in Afghanistan and Iraq. Anti-war advocates saw America's Army not just as a glorification of war, but as a tool for promoting military violence.
32:54 Speaker 06 There was no shortage of hand wringing around, well, what does it mean to like, play war while there's war happening? Particularly in these games where they're advertised for having photo realistic graphics and surround sound and military vehicles and weapons that look and kind of fire like the real thing.
33:19 Speaker 02 In 2006, media artist and activist Joseph Delap began joining America's Army games under the handle "Dead in Iraq." In an act of protest art, Delap would drop his virtual weapon and begin typing into the game's chat function for everyone to read. In it, he entered the name, age, and service branch of every American killed while serving in Iraq.
33:45 Speaker 02 Delap describes this act as a cautionary gesture, a protest to what he described as, quote, "this very simplistic representation of warfare."
33:59 Speaker 02 In a wide-ranging 2008 report, the ACLU even accused America's Army, and the Army at large, of violating a UN treaty aimed at protecting children from military recruitment. But these critics were no match for the cultural appetite of post-9/11 America.
34:19 Speaker 06 It could have been a situation where you could have had a public, a game plane, consumer group that said, "No, thank you. This isn't for us." But that's not what we had. We had instead, "Yes, this is awesome. Can we have some more of this, please?" And so the rest is history, right?
34:40 Speaker 02 Under the leadership of Casey Wardinsky, America's Army continued. America's Army: Special Forces was released in 2003. Two years later, America's Army: Rise of a Soldier dropped on Xbox. Then comics, action figures, and in-person events, like the Virtual Army Experience, a traveling, interactive virtual battlefield exhibited in a 10,000-square-foot inflatable dome. But by the mid-2000s, the realistic first-person shooter space was radically more competitive. Payne says America's Army's later versions, America's Army 3 and America's Army: Proving Grounds, they struggled to keep up with some of the flashier opportunities
35:26 Speaker 02 posed by other new games.
35:28 Speaker 06 I don't know if there's a change in appetite as much as a continuing kind of ratcheting up of what was possible. America's Army just really couldn't keep up because of, I think, their correct assumption that they had to remain within certain kinds of representational and simulational parameters. You want to be able to, you know, fire a giant machine gun from a helicopter. Like, you don't want to be doing basic training when you could be jumping out of a jet or fighting with your pals in a session of deathmatch over and over again.
36:06 Speaker 02 In 2022, after a two-decade run, America's Army was honorably discharged from the virtual battlefield. The Army officially removed the game from its servers and shuttered the game's website. America's Army creator Casey Wardinsky again.
36:23 Speaker 06 A lot of really good people made that game happen. You know, I'm just the guy who came up with an idea and then made sure everything hung together. But a lot of really good people are in the Army because of that game.
36:38 Speaker 02 As trends in video games changed, so did the Army's approach to using them for recruitment. Major game studios like Electronic Arts and Activision were making blockbuster titles that targeted the same military-interested audience that the Army coveted. So they pivoted. Instead of making their own games, the Army started to take advantage of opportunities offered by bigger, flashier, more successful games to reach the same objective as America's Army: connecting with potential recruits.
37:13 Speaker 06 The military has been largely opportunistic in the way that it approached video games as a technology. When Halo was a really big property, it wasn't uncommon for recruiters to be part of, you know, the game release parties. And they would occasionally appear at retail places where people were lining up to buy the games, in part because, well, if you like this military space shooter, you know, maybe you're already predisposed to being interested in the Army as well.
37:46 Speaker 02 Current and former members of the military have also served as subject matter experts for games such as Call of Duty and Tom Clancy's Ghost Recon Breakpoint, consulting on the game's realism and offering player feedback, just as they did internally for America's Army in the early 2000s. And back at Fort Knox, the Army is continuing to build out its outreach efforts in the competitive gaming space. Currently, I'm playing for...
38:15 Speaker 03 The United States Army Esports Team, and that's my dream, to be some sort of organization playing professionally.
38:21 Speaker 02 Today, the video games played by Army Esports soldiers aren't in-house creations like America's Army. Some of them aren't even shooter games at all. Like, have you ever heard of the insanely popular game Rocket League? It's basically cars playing soccer, and the Army Esports Team is way into it. The titles they play vary: Apex Legends, Call of Duty, Valorant, Overwatch 2. But they all have one thing in common: They're incredibly popular with young people, and they're huge in the esports world, where about a quarter of those who watch are 20 years old or younger. And as Captain Mimi Mahia, commander of the Army's Outreach Company, says, some of these young people could make great soldiers, today or in the years to come.
39:07 Speaker 05 I do think that people who have skills in gaming can be beneficial to the Army, especially with the way that we see the future of war going right now. It's a lot more technologically advanced. So those types of skills versus, you know, just straight-up warfighters is really coming into play right now. And that's why this whole company was stood up, to be part of that broader recruitment effort, that we wouldn't just have boots on the ground in high schools, but that we would be able to meet people where they're at in these different arenas.
39:42 Speaker 02 I asked the Army how they measure the success of their esports program. Lieutenant Colonel Lindsay Thompson wrote me back. He's commander of the U.S. Army Mission Support Battalion, which oversees Army Esports. Thompson said that the Army Esports Team gets about 500 direct responses or sign-ups at each event. He added that, in opting to participate in these Army Esports activities, members of the public provide personal information. That includes email and phone numbers, which may be used by Army recruiters to, quote, "follow up with respondents who have expressed an interest in joining the Army, or those that just want information about the Army."
40:30 Speaker 02 But the Army's presence in the esports arena, in person and online, is a tactic some gamers and political critics find insincere or even disturbing.
40:43 Speaker 06 It's the action itself of even trying to recruit what could be a very young audience and the tactics in actually doing so. Does Twitch want to allow this? Showcase the talent and hobbies that soldiers have and outlet for outreach. That's code for recruiting. Yeah, it's a sign of desperation, I think. And it's obviously incredibly dystopian. It's horrifying.
41:08 Speaker 02 Some of the strongest blowback came in 2020. Back then, the Army was using Twitch to stream its esports team to thousands of young viewers.
41:17 Speaker 06 Yes, the Army in particular is getting a lot of criticism. What's new? For how it's acting on Twitch. For one, they've been scolded by Twitch.
41:25 Speaker 02 Kids as young as 13 can make Twitch accounts. Following reporting by The Nation Magazine, streamers and advocates accused the Army of using the platform to surreptitiously steer kids to an Army recruitment form. The Army disputed these allegations, but agreed to remove the links after Twitch flagged them for lacking transparency. In more than 10 years after calling out America's Army, the ACLU was back, this time accusing the Army esports team of violating the First Amendment. This was after the team's Twitch channel banned commenters who asked questions about war crimes and other alleged military transgressions. This public concern gained enough momentum
42:09 Speaker 02 that it even caught the attention of Congress.
42:12 Speaker 05 And I'd like to present this amendment by opening with the stance of the US Marine Corps, which is that war is not a game.
42:21 Speaker 02 In July of 2020, New York Representative Alexandria Ocasio-Cortez, a gamer herself, introduced a draft amendment to the House Appropriations Bill that aimed to ban the military from using funds to maintain a presence on Twitch or other streaming platforms.
42:37 Speaker 05 This amendment is specifically to block recruitment.
42:41 Speaker 06 Practices and funding for recruitment practices on platforms such as twitch.tv, which are live streaming platforms that are largely populated by children well under the age of military recruitment rules. Right now, currently, children on platforms such as Twitch are bombarded with banner ads that link to recruitment signup forms that can be submitted by children as young as 12 years old.
43:11 Speaker 02 The amendment failed, but today, the US Army esports team remains dormant on Twitch.
43:18 Speaker 06 I think many times, the view that young, say, high schoolers get about what military service is, is extremely one-sided.
43:30 Speaker 02 That's Jonathan Hansing, an Army veteran and avid gamer. In 2021, fresh out of his Army service, Hansing got involved with a group called Gamers for Peace, dedicated to confronting recruitment via esports and other forms of gaming. It's a branch off of the larger advocacy group Veterans for Peace.
43:50 Speaker 06 The military service members that you do have access to in some of these online communities can only say nice things about their service. And as a, you know, 13-year-old, a 17-year-old, you don't really have the perspective or the critical thinking skills to ask yourself, what is the full, comprehensive view of what military service is like?
44:15 Speaker 02 And Hansing believes that giving this comprehensive view of what it means to join up, the Army has an obligation to do it.
44:23 Speaker 06 Not just on like a philosophical sense to the American people, but to the people you serve with, to make sure that you are recruiting high-caliber people who understand the risks and accept those risks with clear eyes. You cannot do that if you are filling kids' heads with an incorrect vision of what the military is.
44:53 Speaker 02 And as for America's Army, the force's early foray into commercial gaming, the game has found a new life with a small group of highly dedicated players, including early adopter TJ Bulcher. Today, he plays America's Army 2.5, an adapted version of the original game with diehard fans around the world.
45:16 Speaker 06 I couldn't believe what I was seeing when it said that they still had a community and the game was actually running and people were playing on it.
45:22 Speaker 02 TJ says he actually sees a lot of the same names he played with back when he started at 13 years old. And a lot of those people are now veterans themselves, just like him.
45:34 Speaker 06 If you were in the Navy, the Marines, the Army, or something like that, you get a special icon in game that made you stand out from everybody else. And that's one of the biggest things I wanted when I was growing up playing this game.
45:47 Speaker 02 Did you end up getting that?
45:49 Speaker 06 I did.
45:50 Speaker 02 Was that a big day?
45:51 Speaker 06 It was a huge day. I was really excited.
45:56 Speaker 02 For now, the Army esports team remains quiet on streaming platforms, but continues its work at fan expos and other public events. And the esports team continues to make its presence known to gamers in the competitive esports sphere, too, extending, shall we say, an outreach hand in the hopes of building up the next generation of American soldiers.
46:42 Roman Mars? That was producer Caitlin Harrow. Next time on episode four of Hidden Levels, the boom and bust of Machinima, the agony and the ecstasy of making movies inside live multiplayer games. There's so many outtakes I have of me just yelling at the people in the game, like, "Don't kill the game!"
47:03 Speaker 01 We're shooting, uh, bad choice of words. We're, we're recording an interview. This episode was produced by Caitlin Harrop. It was edited by Christopher Johnson. Mix, sound design and music composition by Paul Vicas. Additional mixing by Martine Gonzalez. Series theme by Swan Real and Paul Vicas. Fact checking by Graham Haisia. The managing producer for Hidden Levels is Chris Berube. Hidden Levels was created by myself, Ben Brock Johnson, after reading a study about Tetris reducing the effects of PTSD with power ups and cheat codes, thanks to Team 99% Invisible and Team Endless Threat.
47:42 Roman Mars? 99% Invisible's executive producer is Kathy Too. Kurt Kohlstedt is the digital director. Delaney Hall is our senior editor. The rest of the team includes Jason DeLeon, Emmett Fitzgerald, Vivian Le, LaShma Dawn, Jacob Medina Gleason, Kelly Prime, Joe Rosenberg, and me, Roman Mars. The 99% Invisible logo was created by Stefan Lawrence. The art for this series was created by Aaron Nester. We are part of the SiriusXM Podcast family, now headquartered six blocks north in the Pandora Building in beautiful Uptown Oakland, California.
48:12 Speaker 01 Endless Threat is a production of WBUR, Boston's NPR. The rest of our team tackling unsolved mysteries, untold histories and other wild stories from the internet includes my illustrious co-host, Anne Marie Severson, managing producer, Selma Tajoshi, editor Meg Kramer, producers Dean Russell, Grace Tatter, and Franny Monahan, and sound designer, Emily Jankowski. See you on Friday.
48:40 Speaker 06 Football season is here and the Fantasy Footballers are back to help you dominate your league. And this season, we're bringing you five episodes every week. That's more starts, more sits, more waiver wire wins, and more trades. From draft day all the way to your fantasy championship, we've got the rankings, the matchups, the news, and the advice you need to win. The Fantasy Footballers Podcast, five episodes a week all season long. Watch on YouTube or listen wherever you get your podcasts. Hi, it's me, your gutters. I want to start by saying I'm fine. Everything is totally fine. There's just, there's a lot of debris up here and I've been managing it mostly on my own for about eight months now.
49:22 Speaker 06 And I just thought maybe you could find someone on Angie to clean me up. You don't have to make it a whole thing. It doesn't need to be a whole thing. I just, I could really use your help. Your gutters have waited long enough. Find a pro at Angie.com. You wouldn't take financial advice from a 72 hours in a single day alpha influencer, would you? Same goes if you're in a car accident or any accident. Who you choose matters. That's why Morgan and Morgan exists. They're the largest injury law firm in America and they've built a reputation by actually winning cases, not just talking about it. Over a thousand lawyers across all 50 states and $30 billion recovered. Injured? Go to forthepeople.com/podcast. That's forthepeople.com/podcast.
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