MBA2623 How to Use YouTube Shorts to Drive Leads to Your Business

Want to know how YouTube Shorts can do more than just rake in views? Curious about turning those quick clips into real leads for your business? If you’ve been hearing all the hype and wondering if you’re missing out on a huge opportunity to boost your brand and grow your email list, you're in for a treat. In this lesson, Omar dives into the nitty-gritty of using YouTube Shorts to attract top-notch leads directly into your funnel. You'll discover why YouTube is prioritizing Shorts right now, what sets them apart from other short-form platforms, and how to create videos that grab attention, deliver value, and drive conversions. Ready to grow your audience and snag high-quality leads with fun, bite-sized videos? Hit that play button at the top of the page and let’s get started! Watch the episodes on YouTube: https://lm.fm/GgRPPHiSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed

• 0:00Speaker 00

  Introducing Fidelity Trader Plus, the next generation of advanced trading from Fidelity. Customize your tools and charts and access them seamlessly across desktop, web and mobile. For faster trades, anywhere you go. Try the all new Fidelity Trader Plus. Learn more about our most powerful trading platform yet at fidelity.com/traderplus. Investing involves risk, including risk of loss. Fidelity Brokerage Services, LLC. Member NYSE, SIPC.

• 0:30Speaker 01

  What do I gift my mom and nieces?

• 0:31Speaker 02

  Walmart has top brands you know, like Ninja, Disney, Lego.

• 0:38Speaker 01

  Oh, Dad loves music.

• 0:39Speaker 02

  Sonos can bring his songs to life with sound that hits just right.

• 0:46Speaker 01

  And my coffee obsessed bestie?

• 0:47Speaker 02

  They love his brews coffee right for mornings extra bright.

• 0:51Speaker 01

  All those great brands at Walmart? Who knew?

• 0:53Speaker 02

  We knew, now you do too.

• 0:56Speaker 03

  Shop gifts, no love at Walmart.

• 1:00Speaker 04

  Everyone is talking about YouTube Shorts, but how do you exactly use them to get leads, not just likes? The truth is, is that Shorts can be more than just entertainment. They can be one of the fastest ways to grow your audience and get them into your funnel for free. Let me show you how.

• 1:22Speaker 04

  Welcome back to the $100 MBA Show. I'm your host, Omar Zenhome, where I deliver practical business lessons three times a week, Monday, Wednesday and Friday, to help you start, grow and scale your business.

• 1:35Speaker 04

  Let's start by discussing why YouTube Shorts work so well right now. YouTube is pushing Shorts like crazy and they're getting prioritized in their algorithm, especially for new creators. And best of all, you don't need a huge following to get views. This is free exposure with real discovery potential. And unlike TikTok and Reels on Instagram, YouTube is search driven, which means your Shorts can keep working for you weeks and months later when people are searching for the keywords that address your video. The way that Shorts works is that YouTube

• 2:10Speaker 04

  Your shorts to an audience, even an audience that doesn't follow your channel. And then if you will watch it, if people engage with it, they show that video or that short again to more people and more people and that circle of influence starts to grow and grow. As long as your content is solid. Some of my most successful videos on YouTube are YouTube shorts. And this is why I wanted to create today's episode because it's a gold rush right now when it comes to YouTube. And these short form videos. So where do you get started? So let's start with step one. Create shorts that hook and teach. Don't just talk. Teach something valuable under 60 seconds. Answer a burning question. Share a quick tip. Drop a stat or an insight that gets people thinking with a takeaway that follows up.

• 2:55Speaker 04

  But the most important thing when it comes to shorts is the first two seconds, that hook that grabs people's attention. So you want to start with something that really gets them thinking, hey, I should watch this video. Here are some hook examples that really worked for me. Here's how I got my first customer. So that really hooks somebody in to think, oh, how did he get his first customer? I want to keep watching. Another example is, most people get this wrong in business. What did they get wrong? See how it hooks them in and gets them wanting to keep watching to find out? Another example is, don't do this if you want leads from YouTube. What should I not do? See, again, I'm alerting people to something they need to pay attention to. A strong hook gets them to stop scrolling and the lesson gets them to stay.

• 3:40Speaker 04

  The information you give after the hook is what gets them really feeling like, okay, that was worth my time. I want to watch more from this person. I want to learn more from this person. I want to do business with this person eventually. But let's not get ahead of ourselves. Let's get on to step two. Always include a call to action. Now, if you're trying to get leads with your shorts, you want to get somebody off YouTube and onto your email list. That's the whole point of getting the lead, right? But you've got to make it explicit if you want the lead. Every short should point to somewhere. Now, you might not see this in my shorts because I'm not creating shorts to get leads for the most part. I'm getting people to watch my shorts so they can watch my long form videos. Like an episode of our podcast and then from there they can sign up for my newsletter.

• 4:25Speaker 04

  That's my strategy and you could do that as well. But if you want to get leads directly from shorts, feel free to have a call to action. Something like want more, get my free guide, link in the description. Or subscribe for a full tutorial where they give their name and email address in an opt-in box and you send them a full video. Or I break this down step by step in my e-guide. Go ahead and click the link to download it or get access to it. And let them know where they should find that link. Tell them if it's in the description or I pinned to comment. Add that link in the description or in the comment. Your CTA doesn't have to be loud, but it has to be clear what it is and where they should go so that they can get that freebie.

• 5:06Speaker 05

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  When you're ready, trade US stocks and ETFs with no commissions.

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  I am always right. Investing involves risk, including risk of loss. Zero dollar commission does not apply to customers designated by Fidelity as a professional equity trader.

• 5:29Speaker 01

  A limited number of ETFs are subject to a service fee of $100. See details at fidelity.com/commissions. Fidelity Brokerage Services, LLC, member NYSE, SIPC. What do I gift my mom and nieces?

• 5:38Speaker 02

  Walmart has top brands you know, like Ninja, Disney, Lego.

• 5:44Speaker 01

  Oh, Dad loves music.

• 5:46Speaker 02

  Sonos can bring his songs to life with sound that hits just right.

• 5:52Speaker 01

  And my coffee obsessed bestie?

• 5:54Speaker 02

  Delonge Brews Coffee, right for mornings extra bright.

• 5:58Speaker 01

  All those great brands at Walmart, who knew?

• 6:00Speaker 02

  We knew, now you do too.

• 6:02Speaker 03

  Shop gifts, no love at Walmart.

• 6:07Speaker 04

  Step three, be consistent and strategic. One great short won't do it. You can't just put one out there and then forget about it for a few weeks and then put another one out there, then forget about a few months. No, you need to be consistent. To be super clear, I'm talking about 10 to 20 shorts over the next 30 days. That's a lead engine. This allows you enough Chances, enough iterations for you to know what works and what's going to actually lead people to that call to action. You want to focus on a consistent content style. So when they see your shorts, they know your brand, they know that's who you are. You want to target one niche audience. You don't want to be talking to everybody.

• 6:46Speaker 04

  If you can narrow down to a niche, it's going to be a lot easier for them to feel like they're being heard, that you're speaking their language, that this content's for them. And of course, don't confuse people. Deliver one idea per video. You only have 60 seconds. Just go deep in those 60 seconds with one idea. And of course, I highly recommend that you batch your production. So you could batch 10 of these shorts in one afternoon, and then you can have them edited in one shot. In fact, you could do all your shorts for the month in one sitting. Now, a lot of you are listening to this like, okay, I'm sold. I want to use shorts. I want to get some leads through shorts. How do I come up with ideas? Easy. Turn your frequently asked questions from your audience into shorts.

• 7:28Speaker 04

  Think about questions you always get from your leads, from your customers. What do they ask all the time? These questions are a goldmine. For example, questions I get asked all the time are like, how do I price my service? Do I need a website to get started? How do I get my first 10 customers? These are the types of questions I get from my audience or my customers, and these are great pieces of content, great topics for me to cover in 60 seconds in a really tight and snappy way. Some topics are going to be quite big and you can't cover in 60 seconds, but you can create a series of shorts where you talk about that topic over a course of three shorts. That's value-driven content. That builds trust and pulls the lead in naturally.

• 8:12Speaker 04

  People are going to want to learn more. They're going to want to continue with you. They're going to want to be on your email list if you give them value. But even with all the advice I gave in today's episode, there might be something that's holding you back, and that's probably you, okay? You are in your own way. A lot of us, we don't want to put ourselves out there. We're afraid to look foolish or to not be polished, or maybe we're just not used to creating videos. And that's okay. You got to start somewhere. All start at zero, right? We all have cringe-worthy work in our past. And if we don't, we started too late. Listen, I've done over 2,600 podcast episodes. I can't listen to my first 100 episodes on the podcast. They're cringe-worthy. But I had to get started.

• 8:54Speaker 04

  I had to get somewhere where I can get the ball rolling, learn from my experience, iterate, improve. And that's the whole name of the game. The more iterations you have, the more reps you have, the better you're going to get at it. But you're not going to get better by just sitting in your head. You've got to produce and publish work, put work out there. And shorts is a good, small commitment. You're not publishing a big 300-page book. You're not publishing a two-hour seminar or webinar. You're publishing a 60-second piece of content that you can really nail. That puts the pressure a little bit down. And what's great about shorts is that you have enough chances to improve upon the last short. So get started and don't worry about being perfect right now.

• 9:37Speaker 04

  They say perfection is the enemy of progress. Listen, you don't need to go viral. You just need to be consistent, you need to be clear and helpful. That sounds pretty easy, right? The goal isn't to get millions of views here. It's to attract the right people, to build trust fast, and to guide them to the world that you've built for them. Your site, your list, your business. And YouTube Shorts can do exactly that. They can help people get exposure to the value that you can provide them. Speaking of calls to action and value that one can provide, I have a call to action for you. If you want to continue to learn from me and go a little bit deeper, you may want to join my three things newsletter over at 100mba.net.

• 10:19Speaker 04

  Every week, I send you an email with three things to work on. Number one, something to think about. I'm going to give you something to change your mindset about something. Number two, something to do so that you're progressing week after week and seeing your business grow. And number three, something to learn, so that your skills are leveling up, so that you become a better entrepreneur. It's my way to coach you from afar. It's absolutely free. Let's grow together. Let me help you so that you don't have a bumpy path. I had to learn the hard way. No need for you to learn the hard way. Just go to 100mba.com And sign up for any of our guides and you'll get added to our three things newsletter automatically. Thanks again for being a part of the podcast. If you found this episode helpful, share it. Share it with a friend that you're thinking about that might benefit from today's topic.

• 11:01Speaker 04

  Or you can just send them straight to our show page where has all our episodes 100 MBA done it slash show. And I'll see you in the next one.

• 11:14Speaker 00

  Introducing Fidelity Trader Plus with customizable tools and charts you can access across all your devices. Try our most powerful trading platform yet at fidelity.com/traderplus. Investing involves risk, including risk of loss. Fidelity Brokerage Services, LLC. Member NYSE, SIPC.