MBA2571 Why I Quit My E-Commerce Business

Running a business can sometimes feel like a dream come true—until it becomes a waking nightmare. Ever look at successful e-commerce businesses and wonder what’s really happening behind the scenes? Think high sales always mean high profits? In this raw and honest episode, Omar pulls back the curtain on why he walked away from Zenhom […] The post MBA2571 Why I Quit My E-Commerce Business appeared first on The $100 MBA.

• 0:00Speaker 00

  Today's episode is supported by Cash App. When it comes to Bitcoin, you may be surprised to learn that it was invented way back in 2008. But you still haven't made the jump to Bitcoin yet? Cash App makes it easy. When you buy Bitcoin on Cash App, they hold real Bitcoin for you, one to one, and you can withdraw it anytime. It works more like real money and less like something locked in an account. No extra steps, no restrictions, just access and control when you need it. With Cash App, you can actually do that. For a limited time, new customers can get $10 added to their balance. Just use code BITCOIN10 when you sign up. And don't forget this part: send at least $5 to a friend in the first two weeks. Terms apply. Cash App is a financial services platform, not a bank.

• 0:45Speaker 00

  Banking services provided by Cash App's bank partners. Bitcoin services provided by Block Incorporated brand. For additional information, see the Bitcoin disclosures at cash.app/legal/podcast. Small business owners, listen up. You started your business, but you can't do it alone. And that means you have to hire people to help. That's where Justworks comes in. Justworks is a payroll, benefits, and global hiring platform to unburden your brain from all the complicated small business stuff. They handle the things you can't afford to get wrong, so you don't have to worry. So you can focus on the parts of running a business that you enjoy, knowing everything else is running smoothly. You don't have to worry when it just works.

• 1:28Speaker 00

  Did you know the average profit margin in e-commerce is only 10%? And that's if everything goes smoothly. In 2009, I started an e-commerce business called Zenom Design, selling custom tailored clothing for men. I had a ton of monthly sales, three warehouse locations, and one of the most visited websites in the industry. But you know what I didn't have? Profit. Today, I'm going to share why I walked away from a seemingly successful business and what I learned that changed the way I approach entrepreneurship forever.

• 2:02Speaker 00

  Welcome back to the $100 MBA Show. I'm your host, Omar Zenhome, where I show you how to start, grow, and scale a business with our practical business lessons three days a week, Monday, Wednesday, Friday. In today's lesson, I'm going to share with you why I quit my ecommerce business, even when it looked successful from the outside. E-commerce can look like a dream business. The sales, the products, the growth potential. But my journey with Zenom Design taught me some hard truths about low margins, endless headaches, and why ecommerce isn't as scalable as it seems. Let's dive into the lessons right now. The first thing I want to do is share with you what was the reality of my ecommerce business.

• 2:45Speaker 00

  When I started Zenom Design back in 2009, I was excited. I was so happy that I have a product that people love, that people are knocking down my virtual online store doors to buy. It was high-quality. It was the market leader. People were talking about it with their friends and family. Just a bit of background, we sold custom tailored clothing for men. And the reason why I got into it is because I'm 6'5". It's very hard for me to find clothes that fit me perfectly, and I was creating these products for myself, so I started to sell it for other people just like me. The website traffic was incredible. The sales were flowing in effortlessly. And at one point, we had three warehouse locations, delivering to over 30 countries around the world.

• 3:31Speaker 00

  It looked like a dream on the outside. But behind the scenes, it was a nightmare. Here's a little secret: Sales doesn't mean success. Profit does. So why did I quit? Here are the reasons why I decided just to walk away from this business. Number one: Low margins.

• 3:51Speaker 00

  Now, if you've been following my work for some time and listening to this podcast for years, are a member of the 100 MBA, you know how much I talk about how important margins are. And the reason why I do that is because I learned that the hard way through this business, okay? The cost of materials, manufacturing, shipping, warehousing, picking and packing, the amount of money it costs to just run the business was absolutely insane. And I had a fairly simple e-commerce business. And when you have high costs, it eats up most of your revenue. I was selling a lot, but I wasn't keeping much. For example, I remember the day when I actually ran the numbers and did the math, and it was kind of the moment I

• 4:36Speaker 00

  realized, I don't want to do this anymore. And I broke it down and found out that for every hundred dollars my customer would spend, I would keep $10. I mean, I'm laughing at it, but who would take that deal? It's not sustainable. When you factor in time, effort, resources to run the business, 10% profit margin? That's really bad, you know? If I made $100,000 in sales and I only got to keep $10,000, that's just really sad. The second reason why I quit this business was lots, lots of headaches. Running an e-commerce business seems simple. It seems pretty easy because we buy products all the time. So

• 5:21Speaker 00

  we think selling them won't be that hard. But there are a lot of headaches that people don't talk about. I'm talking about things like juggling inventory and making sure that you have enough inventory, but not too much inventory so that you're wasting money. We're talking about dealing with suppliers that really don't care about your margins or your business or your customers. They're just trying to make sure that they're staying ahead of their business, right? Logistics, customer service, I can go on and on, but I'm starting to get Harper. One mistake that happens, like a shipment delay or a defective product because the person that's manufacturing your product skipped the beat or something like that. It could wipe out weeks of profit for you. One small mistake.

• 6:04Speaker 00

  The third reason why I quit my ecommerce business was that it was hard to scale. Scaling meant investing more inventory, more warehouse space, more staff. But here's the kicker, the upfront costs are massive when it comes to these things. The risks are multiplied every time I add a layer. And when you factor in you're making 10% net profit margin, you don't have enough money to reinvest. By the way, net margin and gross margin are different. Gross margin is how much money you make off the cost of the actual good to fulfill that product or fulfill that product to the customer. So for example, if it costs me $10 to make this notebook and I sold it for 15,

• 6:46Speaker 00

  my margin is $5, but that's just the gross margin for selling this one notebook. Okay. But it's not factoring in all the other operating costs to run your business, like your warehouse costs, your staff costs, your internet bill for your office, whatever it is, right? That's net margin. Fourth reason why I quit on this business. Too many things can go wrong. Listen, when you're selling a physical product, there are so many things that are out of your realm of influence and therefore so many things can go wrong. We're talking about manufacturing errors. We're talking about supply chain issues, even things that you don't even consider, like tariffs and shipping delays. They constantly disrupt your business and constantly disrupt your quality

• 7:31Speaker 00

  or your consistent quality that you want to offer the customer. At this point, when I started to realize these things in my ecommerce business, I realized I was working harder and harder for smaller and smaller returns. I love the saying, don't let a good crisis go to waste. So I learned a ton from this business. I absolutely hated so much that I'm sharing it with you here publicly on this podcast. And here's the thing, walking away from Zinum Design wasn't easy, but it was the best decision I ever made. Here's what I learned. First thing I learned is that profit margins are not the most important thing. They are. Everything, okay? A business without healthy margins is like a car without gas.

• 8:15Speaker 00

  If you don't have it, you're going nowhere. Today's episode is supported by Rosetta Stone. I absolutely love Rosetta Stone because it's helping me learn Italian faster than I can ever imagine. Why do I want to learn Italian? Well, who doesn't love Italy? But of course Nicole's family is Italian and I'd love to have some quick Italian conversations with her mom. And Rosetta Stone just came out with Rosetta Stone Sapphire, their biggest launch in over a decade. One of the coolest features is chat missions, which turns conversation practice into a game. With chat missions, you're put in interactive scenarios and given three objectives. A mission to accomplish, like asking how much something costs, ordering a cold brew coffee, or getting a wifi password.

• 8:57Speaker 00

  Along the way, you get real time corrections and feedback to help you sound more natural and confident. It's a supportive way to build confidence before putting your language skills to use in real life. I've been using Rosetta Stone for over two years and I actually can have some small Italian conversations with Nicole's mom now. Just the other day, she asked me, when are you traveling? And I said dopo domani mattina, which means after tomorrow morning. She was incredibly impressed I was able to answer in Italian. How could you put a price tag on a happy mother in law? If you want to take your language skills to the next level, don't wait to try Rosetta Stone Sapphire. The $100 ratio listeners can get 20% off the Rosetta Stone Sapphire subscription when they sign up today. This gets you access to Rosetta Stone Sapphire in 25 languages.

• 9:41Speaker 00

  Support for today's episode comes from Square. You probably know Square is the thing you tap your card on at your favorite coffee shop, restaurant, salon, or local store. But for the person running that business, Square is a whole lot more than a way to get paid. Square brings the tools you need to run and grow your business together in one system. From payments on appointments, to staff, inventory, sales, and customer relationships. Whether you're selling lattes, cutting hair, detailing cars, running a restaurant, or starting something new. Square keeps your business tools working together so you can focus less on managing the moving parts and more on what's next. And right now, listeners can get up to $200 off Square hardware when you sign up at square.com/go/mba. That's S Q U A R E dot com slash go slash M B A.

• 10:27Speaker 00

  Visit Square to get started because running a business is complicated enough. Your tools don't have to be.

• 10:34Speaker 00

  Number two, scalability matters. I want a business that grows without needing exponential increase in resources. And when I say resources, I'm also talking about not just money, but energy and attention and time. E-commerce is way too resource-heavy to scale effectively. Number three, digital products are king. They are absolutely one of my favorite business models, selling digital products. Products like courses, software, memberships, coaching programs. They have low overhead and high margins, and they're easy to scale and can scale infinitely.

• 11:17Speaker 00

  When I started to focus on digital products like Webinar Ninja, my software product that I built for 10 years for over 30,000 users and recently got acquired, and this business, the $100 MBA, everything changed. No warehouses, no shipping delays, just value delivered instantly at high profit margins. It's a win-win for me and the customer. So why am I a big believer of digital product businesses? Why do I teach other people to build businesses around digital products? The answer is pretty simple. They are a high-value business that increases the likelihood of success for you and your customer. So let me break that down.

• 12:00Speaker 00

  Today, I only start or invest in or work on or coach people to build businesses around digital products. That's it. Well, you might be asking, "Why Omar? Why are you so passionate about this? Why are you a big believer in this? Why won't you back an e-commerce business, invest in one?" And I'm going to break it down for you. Digital products are just superior. And we talked about high margins. That's the first reason why I really believe in these products, because once you create a digital product, every sale is almost pure profit. I have a friend of mine, Michael Maidens, who's one of the best people when it comes to product launches. And he says, once you create your product and sell it once, every customer after that, you're basically selling logins.

• 12:44Speaker 00

  Okay, you're selling the ability for them to log into your community, to your course, to your product, to your software, whatever it might be. So it's pure profit. This is not the case in most businesses. This is not the case with physical product businesses. Every time you want to sell a product, there's a cost involved. Number two, scalability, whether you sell 10 or 10,000 copies of your ebook, or your course, or your software subscription, the cost doesn't skyrocket. Right, you're not going to have to pay that much more to have thousands and thousands of customers versus hundreds of customers. There will be some costs, especially for infrastructure, on software, products, and things like that.

• 13:29Speaker 00

  But it's nowhere near as much as the cost it would be if it was a physical product that you have to deliver to a customer. Number three, less stress, more freedom. Digital products allow you to focus on building value for your customers and not fixing annoying logistical nightmares. Okay, what I love about digital businesses is because there's less headaches and less problems, it gives you time to think creatively. It gives you time to think, period. Okay, for you to improve yourself, to read a book, to contemplate, to reflect, to come up with creative solutions to your customers' problems and deliver that solution to them in a beautiful way that makes their life easier.

• 14:14Speaker 00

  And you don't have the bandwidth to do that when you're spinning so many plates with a physical product business like an ecommerce business. Let me tie this up in a bow for you. Walking away from Zinum Design taught me a valuable lesson. Just because a business is growing, doesn't mean it's worth keeping. The goal isn't just sales, it's profit, it's scalability, it's freedom. That's why I've dedicated my career to digital products. If you're thinking about starting a business, ask yourself, is this scalable? Are the margins healthy? Will this give me a life I want? Three important questions, so important, I'm gonna repeat them. Is it scalable? Are the margins healthy?

• 14:58Speaker 00

  Will it give me the life I want? Be honest. Thanks for tuning into the $100 MBA Show. If you found this episode helpful and you want more practical business lessons to help you start, grow, and scale your business, just hit subscribe on whatever podcast app you're listening to, like Spotify or Apple, just hit subscribe or follow. And if you are watching on YouTube, go ahead and subscribe as well. And if you're on YouTube right now and you're watching this video, pop in the comments below what your number one takeaway was. I want to hear from you so that way I can make sure I deliver high-quality lessons that help you on your journey as an entrepreneur. I learned the hard way. It's about working smarter, not harder.

• 15:42Speaker 00

  I'm Omar Zenom, and I'll see you in the next episode.

• 15:53Speaker 01

  Mazda has been named Consumer Reports' safest new car brand. It starts with our approach. Every Mazda comes standard with proactive safety features, so you're more aware of what's around you, more focused on the road ahead, and ready before problems ever start. Mazda, more of what matters most to you. Go to MazdaUSA.com to learn more. Consumer Reports does not endorse or promote any product.