Pod Insights The $100 MBA Show Can You Build A Profitable SaaS In 7 Days With Just AI? My Experiment With Proof! About this episode Building software is supposed to take years of coding, endless stress, and a long grind to profitability. Omar wanted to test that belief. After a decade running WebinarNinja, he set out to answer one bold question: can you build a real SaaS product in just 7 days using nothing but AI? In this episode, Omar shares his experiment to create a fully functional, ready‑to‑sell app powered entirely by AI. This is a very special kind of episode. You’ll get to follow along as the process unfolded day by day, something that’s never been done before on the show. Omar walks through the planning, the tools he used, the testing, and the problems he ran into along the way. You’ll hear what worked, what didn’t, and why clarity and focus matter more than speed. It’s an inside look at an experiment designed to give you both inspiration and practical takeaways. Hit play at the top of the page and experience Omar’s 7‑day AI SaaS experiment. The lessons inside could reshape how you think about building your next software idea. MBA2749 Can You Build A Profitable SaaS In 7 Days With Just AI? My Experiment With Proof! See Nicky AI in action - watch the demo on YouTube now! Guest CollaboratorChris Ashby - Telescope.design Founder of Telescope, guiding AI‑driven startups with impactful design and strategy. Tools Mentioned Leap OpenAI Stripe GitHub Cursor Wispr Flow Mux ChatGPT Windsurf Lovable Watch the episodes on YouTube: https://lm.fm/GgRPPHiSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Transcript 0:00 Speaker 00 Today's episode is supported by Cash App. When it comes to Bitcoin, you may be surprised to learn that it was invented way back in 2008. But you still haven't made the jump to Bitcoin yet? Cash App makes it easy. When you buy Bitcoin on Cash App, they hold real Bitcoin for you, one to one, and you can withdraw it anytime. It works more like real money and less like something locked in an account. No extra steps, no restrictions, just access and control when you need it. With Cash App, you can actually do that. For a limited time, new customers can get $10 added to their balance. Just use code BITCOIN10 when you sign up. And don't forget this part: send at least $5 to a friend in the first two weeks. Terms apply. Cash App is a financial services platform, not a bank.
0:45 Speaker 00 Banking services provided by Cash App's bank partners. Bitcoin services provided by Block Incorporated brand. For additional information, see the Bitcoin disclosures at cash.app/legal/podcast. Small business owners, listen up. You started your business, but you can't do it alone. And that means you have to hire people to help. That's where Justworks comes in. Justworks is the payroll, benefits, and global hiring platform to unburden your brain from all the complicated small business stuff. They handle the things you can't afford to get wrong, so you don't have to worry. So you can focus on the parts of running a business that you enjoy, knowing everything else is running smoothly. You don't have to worry when it just works.
1:28 Speaker 00 I spent 10 years of my life building, scaling, and eventually selling my software business to Webinar Ninja. And to be honest, it was an absolute battle all 10 years. But I wanted to test myself. I wanted to see if I can do it again, if I can build a software that really rivals the industry leaders. But I wanted to do it this time only using AI. And one more thing, I wanted to do it in just seven days. I'm talking about a fully functional, fully deployed, ready to take payments app. I have to ask the question, is this even possible? This episode is about, you know, building with AI, and we're going to get into that. But it's really about, can you build something under constraints? Can you do it under a ridiculous timeline? And maybe you can. I'm going to share with you exactly what I went through, day by day, for seven days,
2:13 Speaker 00 so that you can follow along.
2:20 Speaker 00 Welcome back to the $100 MBA Show. I'm your host Omar Zenhome, where I deliver practical business lessons three times a week, Monday, Wednesday, and Friday, to help you start, grow, and scale your business.
2:33 Speaker 00 If this show has helped in any way, it would be amazing if you could drop us a quick review on whatever app you're using to listen to this podcast right now. It helps me and my team bring new episodes every week, and more importantly, more entrepreneurs will be able to discover our podcast so you can help someone else start their journey. Thanks so much. With this new wave of AI, you can pretty much build anything that you imagine. There's no shortage of ideas. You can go down rabbit holes. It can get really complex and overwhelming. But as someone who's built and sold a software business before, I'm going to share with you what you should do and what you shouldn't do if you're thinking about doing this yourself. First things first, I had to work out, what am I going to build? What is this app going to do?
3:16 Speaker 00 So I decided to build an app for creators that want to sell their courses, want to sell their products or coaching easily and not in a clunky, complex way. I decided to call it Nikki, after my co-founder and wife Nicole. So the goal is to make sure, number one, the product actually does what it says it's going to do. But number two, that it's an easy-to-use app that customers can get set up and running and sell their products in minutes. Our first step was to build out a plan. I knew that if I was going to pull this off, I'm going to need some help. So I called upon a friend of mine, Chris Ashby, who's the best in the game when it comes to building with AI. So Chris, I'm so happy that I got to sit down and meet with you. Is it possible to build a SaaS product in seven days that's ready to be sold to customers?
4:00 Speaker 01 Yeah, 100% doable. And I think this is like a huge opportunity in the application layer for AI, is building apps that have agents built into them. And you've seen the success of apps like Cursor, like the web browser Dia from the browser company. I think it's a really good idea. It's got a lot of potential, and it's got an agent built into it as well. So that's great.
4:21 Speaker 00 So we built a plan for each day. This is where we ended up. So in day one, we're setting up and creating the foundations of the app. That means we're setting up the project with Leap, which is the software I used, and making sure that we integrate with OpenAI's APIs. Day two, this is all about user flows. We want to know what the user is going to experience when they're using the app. Day three, we're going to work on the AI sales page generator. Day four, we're building the AI pricing engine. One of the features in the app is that you can upload your product, and then the AI in the product is going to tell you how you should price your product. Day five, UI and polish. Day six, we're going to test payments, and we're going to make sure that we can onboard our customers.
5:04 Speaker 00 Day seven, the glorious day where we ship our product and demo it to make sure it all works. Sounds good in theory, but this is what actually happened.
5:16 Speaker 00 So day one didn't go as bland. I was blown away by how powerful AI was. This is like my first full day trying to build a product with AI. And what took me three or four hours of work would have taken a developer like a month to build what I built in three or four hours. I accomplished way more than I was expecting. The only thing I didn't get done was the branding at this point, but I got done pretty much all the bare bones of building an app, like being able to have logins, like authentication, being able to take payments so I can charge customers. I even had some of the basic database schemes built up and being able to create a product. So I had a lot done in just one day. So this is what I learned in day one.
6:00 Speaker 00 I learned that you need to treat AI like a highly skilled developer. And through my experience of building and growing Webinar Ninja, one of the things I learned is you need to give proper instructions. So you need to know what you want so that you can tell the engineer, and in this case, AI, what you wanted to build.
6:21 Speaker 00 On day two, I decided to step away from the computer and focus on the user experience. I wanted to make sure that we had a seamless user flow from the moment the user signs up to they get a win out of the product, meaning they get what they signed up for. And in my case with Nikki, they want to be able to create and sell a product as fast as possible. Even like Netflix, for example, when you sign up and you create an account, the first thing they do is they ask you what kind of movies you like to watch so that they can curate some suggestions so that you can have a great experience. You can do this yourself. You have two options. You can go classic and just use paper and pen, or you can do what I did. I used my iPad and I drew out each flow. So each step, I wanted to make sure is clear and mapped out. And then when I was done with each flow, I just screenshot it
7:06 Speaker 00 and I upload it to the AI building app like Leap, for example, so that the actual AI knows what you're building. It has a blueprint of the build. Let me give you a quick rundown of my tech stack, the tools that I use to build my software. First thing was leap.nu. This is like lovable, sort of like a geeky version of lovable, so that you can create apps using AI. The next thing is GitHub. GitHub is a code repository. This is a technical term, but basically your code has to live somewhere on the internet so that the world can access it when you're running your app. The next thing that I use is Stripe, and Stripe is a payment processor. If you can't collect payments, you don't have a business. So you gotta be able to take money from your customer's pocket to your pocket. Another tool I use is called Cursor,
7:51 Speaker 00 and it's like a secondary coding tool that would allow me to fix any bugs that I saw in Leap. I also use OpenAI's API. By the way, OpenAI is the company that creates ChatGPT, and I used basically their software or their code so that I can create my own AI features in my app. So for example, if I wanted my software to use the power of AI to create copy for a sales page, I don't need to create that AI magic. I can just borrow the magic that OpenAI already created through their API. The next tool is one of my favorite tools of all time. It's called Whisperflow. And basically, it allows me to just talk instead of type. Use it on your phone, you can use it on your laptop, you can use it on your computer.
8:32 Speaker 00 And it allowed me to quickly prompt the AI without having to type and make typos and all that kind of stuff. It's super simple and super easy to use. Two more tools, one is called Mux, which is a video hosting tool. And the last tool is actually ChatGPT. Now, it's funny to hear me say this, but ChatGPT is one of the best co-pilots when you're building an app. Because you can actually ask chat to build the prompts for you that you want to put into your AI building tool like Leap or Loveable or whatever you're using. Today's episode is supported by Rosetta Stone. I absolutely love Rosetta Stone because it's helping me learn Italian faster than I can ever imagine. Why do I want to learn Italian? Well, who doesn't love Italy?
9:14 Speaker 00 But of course Nicole's family is Italian and I love to have some quick Italian conversations with her mom. And Rosetta Stone just came out with Rosetta Stone Sapphire, their biggest launch in over a decade. One of the coolest features is chat missions, which turns conversation practice into a game. With chat missions, you're put in interactive scenarios and given three objectives. A mission to accomplish, like asking how much something costs, ordering a cold brew coffee, or getting a wifi password. Along the way, you get real-time corrections and feedback to help you sound more natural and confident. It's a supportive way to build confidence before putting your language skills to use in real life. I've been using Rosetta Stone for over two years and I actually can have some small Italian conversations with Nicole's mom now.
9:59 Speaker 00 Just the other day, she asked me, when are you traveling? And I said, dopo domani mattina, which means after tomorrow morning. She was incredibly impressed I was able to answer in Italian. How could you put a price tag on a happy mother-in-law? If you want to take your language skills to the next level, don't wait to try Rosetta Stone Sapphire. The $100 ratio listeners can get 20% off the Rosetta Stone Sapphire subscription when they sign up today. This gets you access to Rosetta Stone Sapphire in 25 languages. Support for today's episode comes from Square. You probably know Square is the thing you tap your card on at your favorite coffee shop, restaurant, salon, or local store. But for the person running that business, Square is a whole lot more than a way to get paid. Square brings the tools you need to run And grow your business together in one system.
10:42 Speaker 00 From payments on appointments to staff, inventory, sales and customer relationships. Whether you're selling lattes, cutting hair, detailing cars, running a restaurant or starting something new. Square keeps your business tools working together so you can focus less on managing the moving parts and more on what's next. And right now, listeners can get up to $200 off Square hardware when you sign up at square.com/go/mba. That's S Q U A R E dot com slash go slash M B A. Visit Square to get started because running a business is complicated enough. Your tools don't have to be.
11:20 Speaker 00 I was having a lot of problems in day three as I was developing and building the app using leap dot new. Now, leap is a great tool and it does a lot of things well, but I was getting a lot of bugs and these bugs were not easy to fix. It was almost like it was building on bad code. I really felt frustrated because I started to first feel like I'm not gonna hit this deadline. I'm not gonna be able to build this in seven days. I thought to myself, do I need to start from scratch again? Do I need to start using something else to make this possible? And I had that feeling of sunk cost, like, oh, man, did I just waste two days of my life and am I behind by two days? But at breakfast, I sat down and I decided, no, I can't think this way. I gotta pull this off and build a strong app.
12:04 Speaker 00 So I decided to switch apps. I started using a software called Windsurf. It's basically like a code editor using the power of AI. So it's a lot more flexible, a lot more powerful. Yes, I still had bugs, but the bugs were fixable and I was able to get over those hurdles. When you're building any app, you're gonna have bugs. There's no doubt about it. But the question is, is that are you gonna be able to fix those bugs fast enough to keep your momentum going? The biggest lesson of day three was not to worry about the past, not to worry about your sunk costs and to just admit to yourself that, hey, I need to do this all over again. I need to build from scratch, but I need to do it right. As I wrapped up day three, I was a bit behind, but that's okay. I kept moving forward.
12:49 Speaker 00 Day four, I was tired. I was frustrated. I felt like I was really working against time. I was making up for lost time and I didn't know if this was really gonna work out or if I was actually gonna pull this off. But I had a little bit of a glimmer of a hope because wind surf was working better and I was able to make some progress, faster progress than I was doing before. So after a nice break and I jumped back onto the computer in the evening, I started to realize that this actually could be possible. I was making progress. I was building the app out. The features were starting to flush out and I really started seeing a functional app on the horizon. So I started to feel pumped. Sometimes you're gonna hit some brick walls and it's gonna get frustrated and you can really start to lose hope.
13:32 Speaker 00 But when you step away for a moment, you get perspective and you start feeling re-energized to get back into it. But this got me asking a big question. Do I wanna do this long-term? Do I wanna build this app and sell it for the next 10 years?
13:48 Speaker 00 On day five, I really focused on the UX and the UI. That's user experience and user interface. Now, this only works if your app actually works. You need to make sure that your product does what it promises to do. And then, once you had that nailed, you could then focus on how does the customer experience the product? Are they able to use your product without any instruction manual? They're able to know what the next step is intuitively? And this is where I really focused on in day five to make sure that each step is super clear.
14:22 Speaker 00 On day six, I had one goal. See if I could break this product. If I can get the product to cough up an error or some sort of bug. And if it didn't, I was successful. That entailed making sure that I can sign up, I can make sure that the customer's onboarded properly, but also that I can charge properly. Now, I need to charge the customer. That's one form of payment. But then the customer also needs to charge their customer because they're selling products and services through the app. So as you can see, it's complex and that's why it's so important to test. Quick tip when it comes to testing. When you test your product, make sure that you test in different ways. Don't just repeat the same steps over and over. Maybe skip a step. Maybe change the order of what you do in each step because you might find the software will cough up an error when you do something a little bit different.
15:07 Speaker 00 So you're really trying to break your product. Really trying to almost hack it to make sure it doesn't fail under any conditions. In 24 hours, I was planning to go live. And I wasn't 100% sure it was going to work.
15:27 Speaker 00 Day 7, the big reveal. Was I able to pull this off? I'm happy to say, after 7 days, I was able to build an app that rivals some of the biggest players in the game. That's great, and I'm happy and I'm proud. But I want to share with you how I was able to make this happen. And it really is just one word: focus. I was able to focus for hours on end, certain pockets of the day. So I spent 3 or 4 hours in deep work, with no distractions. I'm talking about notifications off, earphones on. So for each day, I had one core goal. And I wanted to make sure that each day didn't go by without me ticking that box. And because of that, after the 7 days were up, I had a fully functioning app that was amazing.
16:12 Speaker 00 I came with to show you. Now, if you're listening to this episode right now, this next part is best viewed on YouTube, where I walk you through a demo of the app that I built, Nikki, over the 7 days of the experiment. You're gonna absolutely love it. If you want to check it out, head on over to YouTube. The link is in the description, or you can go to 100mba.net/youtube. But for now, here's what happened and my final takeaways from this experiment. The question I keep getting asked is, "When can I buy Nikki? What is it for sale?" And in order for me to answer that question, I gotta share with you my 3 biggest takeaways from the 7-day challenge. The first takeaway is, AI is more powerful than I ever thought. I mean, this is absolute insanity, what AI can do.
16:57 Speaker 00 The second takeaway is, it's incredibly fun. AI is magical. It's like having a genie grant you wishes. You just type in a prompt and tell it to build you something, and it builds it. So here's the thing. Building a product is exciting. It's a lot of fun. But building a business is something completely different. It's a lifestyle choice. And I lived that lifestyle for a decade. And I don't want to do that for the next 10 years again. I want to go all-in on media, on our podcasts, on the YouTube channel, and building great content and lessons for you. Every opportunity has a cost. Everything in life has a cost. So you gotta ask yourself, "Are you willing to pay that cost? Are you willing to dedicate the next decade of your life building a great business? Because that's what it's gonna take."
17:42 Speaker 00 So as good as Nikki is as an app, I'm not selling it. But damn, it was a lot of fun to build. This whole experiment taught me so much about AI, but it also taught me about myself. You know, we answered the question, can you build this app? We're using AI in seven days. But the question that you need to answer is, should you? Maybe the answer is yes for you, but it's a question that you need to answer. I had a lot of fun during this seven day experiment. If you want me to do another one on something else, let me know in the comments.
18:13 Speaker 00 Thanks for tuning into this special episode of the $100 MBA Show. Now, this was a different kind of episode, but I hope it was valuable. As I said, you can check out the demo of the Nikki app by going to our YouTube channel and jumping ahead to see the fruits of my labor during this seven day experiment. I would love to hear your thoughts. Why don't you go over there now? Comment on that video. Tell me what you think of how the experiment went and what you think of the app Nikki that I built. Would love to hear from you.
18:42 Speaker 00 If you found today's episode helpful and you want more practical business lessons to help you start, grow and scale your business, the best thing you could do is subscribe to this podcast. Hit subscribe or follow on your favorite podcast app, the one that you're using right now, whether it's Apple or Spotify or wherever you listen to podcasts. By hitting subscribe, you get our next episode automatically and it's the best way to support the show. It's absolutely free and it's a way for you to commit to growing your business. And now that you've subscribed, I'll check you in the next episode.
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