"Hard Work Beats Talent" - Eddie Hearn Talks Pay, Corruption, And Legacy In Boxing | PBD Podcast. | Ep. 506

In this exclusive interview, Patrick Bet-David and English boxing promoter Eddie Hearn dive deep into the boxing business, the challenges of fighter promotion, and why Hearn believes the sport’s biggest problem is greed. A candid discussion you don’t want to miss. --- 📕 PBD'S BOOK "THE ACADEMY": ⁠https://bit.ly/3XC5ftN⁠ https://bit.ly/3XC5ftN 🎄 PURCHASE THE VT CHRISTMAS COLLECTION: ⁠⁠https://bit.ly/4hDCt3S⁠ https://bit.ly/4hDCt3S?utm_source=youtube&utm_medium=product_shelf 📰 VTNEWS. AI: ⁠⁠https://bit.ly/3Zn2Moj⁠ https://bit.ly/3Zn2Moj 👕 VT POLO SHIRTS: ⁠https://bit.ly/3Y4Npig⁠ https://bit.ly/3Y4Npig?utm_source=youtube&utm_medium=product_shelf 🎙️ FOLLOW THE PODCAST ON SPOTIFY: ⁠https://bit.ly/3ze3RUM⁠ https://bit.ly/3ze3RUM 🎙️ FOLLOW THE PODCAST ON ITUNES: ⁠https://bit.ly/47iOGGx⁠ https://bit.ly/47iOGGx 🎙️ FOLLOW THE PODCAST ON ALL PLATFORMS: ⁠https://bit.ly/4e0FgCe⁠ https://bit.ly/4e0FgCe 📱 CONNECT ON MINNECT: ⁠https://bit.ly/3MGK5EE⁠ https://bit.ly/3MGK5EE 👔 BET-DAVID CONSULTING: ⁠https://bit.ly/4d5nYlU⁠ https://bit.ly/4d5nYlU 🎓 VALUETAINMENT UNIVERSITY: ⁠https://bit.ly/3XC8L7k⁠ https://bit.ly/3XC8L7k 📺 JOIN THE CHANNEL: ⁠⁠https://bit.ly/3XjSSRK⁠ https://bit.ly/3XjSSRK 💬 TEXT US: Text “PODCAST” to 310-340-1132 to get the latest updates in real-time! SUBSCRIBE TO: ⁠‪@VALUETAINMENT‬⁠ https://www.youtube.com/@VALUETAINMENT ⁠‪@vtsoscast‬⁠ https://www.youtube.com/@vtsoscast ⁠‪@ValuetainmentComedy‬⁠ https://www.youtube.com/@ValuetainmentComedy ⁠‪@bizdocpodcast‬⁠ https://www.youtube.com/@bizdocpodcast ⁠‪@theunusualsuspectspodcast‬⁠ https://www.youtube.com/@theunusualsuspectspodcast ABOUT US: Patrick Bet-David is the founder and CEO of Valuetainment Media. He is the author of the #1 Wall Street Journal Bestseller “Your Next Five Moves” (Simon & Schuster) and a father of 2 boys and 2 girls. He currently resides in Ft. Lauderdale, Florida.

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Speaker 00

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• 1:00Speaker 02

  The world has gone a little bit soft. Let's be honest. You don't get given anything for free.

• 1:05Patrick Bet-David?

  Do you see yourself as a better promoter than any of these guys minus Don?

• 1:08Speaker 02

  Man, I don't like the way Don King does business.

• 1:11Patrick Bet-David?

  By the way, 1.6 million pay-per-view, $80 million in revenue would fight between those two?

• 1:16Speaker 02

  Yeah, I would say that's 100% not true. But he came out today and said, "I want to fight Eddie."

• 1:21Speaker 04

  I will fight Eddie for free.

• 1:24Speaker 02

  Oscar De La Hoya, you know, me and him are like this.

• 1:27Patrick Bet-David?

  What happened with you guys?

• 1:28Speaker 02

  At what point do you have to walk away and go, "I don't need to do this anymore?"

• 1:31Patrick Bet-David?

  You just presented yourself as extremely confident that not just you're great.

• 1:36Speaker 02

  You know, me and Jake, we've had, I've got a big defamation case against him at the moment.

• 1:41Speaker 05

  But you called me average after one minute. After one minute of my first professional fight?

• 1:45Speaker 02

  No, but you're still average. I'm being honest, he's very average.

• 1:48Patrick Bet-David?

  Is this a million dollar bet you guys made?

• 1:50Speaker 02

  Maybe we can talk about a million. Let's do a million. I don't know. I don't want to see Jake Paul beat Mike Tyson. Um, example of a fighter that's been misrepresented and abused is Mike Tyson.

• 2:01Patrick Bet-David?

  Biggest losing fight for you business-wise?

• 2:04Speaker 02

  We sold out, but the pay-per-view flopped.

• 2:07Patrick Bet-David?

  You lost money on that?

• 2:08Speaker 02

  Probably my best example of that is Canelo Alvarez. Just don't ever, ever make decisions based off emotion again. You know, like, beat the [__] out of you, don't you? The guy was a pound-for-pound great fighter.

• 2:21Patrick Bet-David?

  You think you're on a different level?

• 2:22Speaker 02

  Different level.

• 2:23Patrick Bet-David?

  What do you think he's in pursuit of?

• 2:58Patrick Bet-David?

  Okay, so we have one of the greatest promoters of all time in the house today. Uh, he's represented some of the biggest fights. Anthony Joshua, Canelo Alvarez, Triple G, I can give you a bunch of names. And I don't know why, when he gets on the camera, people want to see what this guy has to say. Talks a lot of shit and entertaining, funny. It's the one and only Eddie Hearn. It's great to have you here, man.

• 3:19Speaker 02

  Thank you, thank you. Firstly, you've got your own rap theme tune. I mean, I'm straight away getting on the phone to my guys, I want one of those.

• 3:27Patrick Bet-David?

  We gotta get it for you. No, we gotta get it for you, especially now this next, the fact that you're, you're, you're considering changing your career into politics. You need one. You need to get, you need to get into that. But I want to start off with this. So when I was looking into the story about, what I know you as is the promoter, right? And then when you get into your like, let me, little bit more, you, you study your pops. And there's a couple of clips about your dad I'm watching. I'm like, this guy fires me up, right? And then I find this clip of your dad's 10 rules for a life. Have you seen this? And I'm gonna read this to people that haven't seen it. So number one, it's better to be born lucky than good-looking. Number two, tell the truth. It's easier than telling lies. Number three, sheer work ethic can make you look like a genius.

• 4:12Patrick Bet-David?

  Number four, pressure is only felt by those who fail. Number five, you will run a better business and life if you think poor. Number six, unusual things happen every day of your life, how you deal with them makes you unusual. Seven, life ends in tears, so smile the rest of your life. Eight, your life does not change by sitting on the sofa. Nine, avoid being a secret, and I love this one by the way. If you're good, then admit to it. If you're great, then shout it from the rooftops. And number ten, when you need a hand, you're more likely to get a kick in the nuts. When you need no help, there will be a queue of people wanting to give you things, one of great, life's greatest mysteries.

• 4:52Patrick Bet-David?

  How influential was he in shaping your mindset, getting that competitive edge that you have today?

• 4:59Speaker 02

  Everything. I mean, you know, I'm, I'm kind of like first generation money. Um, but now, things have changed a lot from when I was growing up in terms of our business and the success of it. So how we grew up wasn't how my kids are growing up, for example, because things have gone very well for us. But he was adamant that I wouldn't be a spoiled rich kid, you know, he calls me silver spoon. This is this joke between us and I always tell him that I turned it gold, you know? We always joke about it, but I think that as you get a little bit older, you start to reflect on your childhood and my childhood was, not a lot of people get it, the way that I was brought up.

• 5:41Speaker 02

  Like, the world has gone a little bit soft, let's, let's be honest. And a couple of those points, you know, in that top 10 are very consistent with my childhood, which is work, work, work, work, work. You know, you don't get given anything for free. When things get tough, you wake up an hour earlier, you go to bed an hour later. Everything is resolved by hard work and winning is everything. Don't ever let anyone tell you that taking part, you know, or losing is acceptable. The only reason you play, the only reason you're in business is to win. And I'm not saying necessarily this is for everyone, this is just the way that I was brought up.

• 6:21Speaker 02

  So, you know, he always put a lot of pressure on me to, to perform and to succeed. The thing is for me growing up was, I grew up around boxing since I was seven years old. My dad was a Hall of Fame promoter. He was a very influential and well-known figure in the UK. And I was always Barry's boy, my dad's Barry Hearn, right? So everyone knew me as Barry's boy. No one knew my name. And growing up at thirteen, fourteen, fifteen, I quite liked that because like, it's like, you know, my dad is, you know, we've got Nazim Hamid, we've got Lennox Lewis, we've got all these guys my dad represents and I'm in the corner and I'm walking out with them with the belts. And I probably struggled a little bit with my own identity, you know, and I wanted to be a star.

• 7:06Speaker 02

  I wanted to be the successful businessman. I wanted to be a winner. And I grew up around sport. Sport molded my personalities. All of my, my best assets and my best qualities were built around sport, not through education. And that's why I'm very passionate about it in the UK as well, about what it can do for young people. But it was win, win, win, win. And that's exactly how I've been brought up and my, I never wanted to work for my dad because everyone said to me, oh, you're only going to go and work for your dad, you're only going to. And it took me about six or seven years working in the sports industry to really realize I had to give my heart and soul to the legacy that he built. And, you know, I take the business very personally.

• 7:48Speaker 02

  You know, it's something that he dedicated his entire life to and made so many sacrifices for. And the only way that I can win in life is to be much better than him, to take the business to levels that he couldn't take it. And that's our little competition. It doesn't matter whether we're playing ping pong or cricket in the garden. We're always at it, me and my dad, always. And that's the competitive spirit that he built in me, not a genius by any stretch of the imagination, but will never be outworked by any of my competitors.

• 8:21Patrick Bet-David?

  So let me ask you this. So you, you went away from working with them and then you went back to want to work with them?

• 8:27Speaker 02

  I never worked for it. When I left college, I just said, look, I'm, so I went out, I wrote to all the big sports marketing companies. You know, IMG, Advantage International, Octagon, and I said, I want to, I wanted to be a sports agent. I wanted to represent athletes because I was a failed athlete. I mean, I was a good, good athlete, but never good enough to play cricket at a very high level and you know, a few other sports, but I was never good enough to, to go professional. So for me, that was the next best thing.

• 8:51Patrick Bet-David?

  By the way, the audience needs to know this. I'm six, four, he's six, five. So you're, you're a big guy. In boxing, I know you represented Josh, you represented Joshua, he's six, eight, he's a big dude, but promoters, you don't, you don't find them six, five.

• 9:03Speaker 02

  No, that's one of the first things that people say to me, you know, is my size, but, you know. I I wrote off to all these major sports agencies and, you know, went for quite a few interviews. And one company, you know, it sort of sat me down, looked at my TV, said, can I ask you a question? Are you any relation to Barry Hearn? And I said, yes, my dad. He said, what are you doing here? I said, I don't want to work for him, you know. So I got a job there and worked for about six years for two different sports agencies. I was representing golfers on the European and the PGA Tour around the world. Yeah, good. I mean, built a very successful department within the agency. I just, you know, and this is something that resonates with me now. My heart was in the business, but my soul was in the family business, you know.

• 9:47Speaker 02

  I I sort of looked at what my dad went through and it took him many years, by the way, to to be successful. And it took us forty years to be at the level that we're at now as a business. And I just felt like if I'm bleeding, you know, sweat and tears, I should be doing it.

• 10:04Patrick Bet-David?

  When did you go back to him? When did you go back and say, let's run together?

• 10:07Speaker 02

  Um, in my sort of mid to late twenties.

• 10:09Patrick Bet-David?

  What year would that be?

• 10:10Speaker 02

  I'm forty five now, so you're talking about about twenty years ago.

• 10:14Patrick Bet-David?

  Is this after the heart attack or is this pre?

• 10:15Speaker 02

  Yeah, he's he's had a few, actually. This was after his heart attack.

• 10:18Patrick Bet-David?

  I'm talking about the one that he almost lost everything, bankruptcy. I think it's oh two when this happened.

• 10:23Speaker 02

  Yeah, I mean, that was a period of, you know, uh, various different things going wrong. Obviously, a terrible economic time in the UK as well. But for many years, his business was was up, down. I mean, he's, you know, he's a, he's a very different to me in the respect of he's a, he's a chance taker. You know, and but sometimes when you have nothing, it's easier to take chances.

• 10:46Patrick Bet-David?

  I want to show clip because the audience has to know how your dad is, Rob. Can you play that clip I found earlier? This one right here, I just can watch this on repeat. Go ahead and play this clip, go for it.

• 10:53Speaker 02

  I had this thing with my children about, I love them so much, but when it comes down to it, are they going to be good enough? In this world, you know, when dad's not there. I mean, Eddie's a great example. I can't believe how he's turned out. He's a credit to me and what he does, and he's got a tremendous work ethic. And he doesn't need to have, and yet there's something inside. And that's what everyone's got to find. They've got to find that inner strength that takes them past ordinary people if they want to be special.

• 11:18Speaker 06

  What were the most important characteristics that you would have demonstrated or nurtured in him? That gave him that drive? I think it's just lessons. I mean, everything in our house is competitive. I played table tennis with my grandchildren on a Sunday. I don't let them win a point, not a point. They win a point, they've won a point themselves. Every now and again, Bazza, can't you let us win one? But it's getting closer and it's only a matter of time. And I was like that with Eddie. You know, we'd play cricket. I wouldn't hold back. I'd bowl flat out to him, no matter what age he was. Want to be in this game? We'll find out. I famously took him down to the gym and we had what was supposed to be a proper three round fire. He dropped me twice in the second round. We never had to sit around.

• 11:53Patrick Bet-David?

  Do you remember that?

• 11:53Speaker 02

  Yeah, people, that was in the paper in the UK, like people, that had a real mixed response, like it's not. It's quite unusual, but actually, when you think about it, it's not. So he, I was quite flash as a kid, right? Fourteen, fifteen, sixteen, because of how I grew up. And I boxed a little bit as an amateur, had like a couple of fights, no good, but game. And he always said to me, when you get to eighteen, I'm going to take you down to the gym. We're going to get the gloves on and we're going to spar and I'm going to give you a pasting. And I'm going to show you the difference from where I came from to where you came from.

• 12:31Patrick Bet-David?

  He's a street guy?

• 12:32Speaker 02

  Yeah. And that's what it's going to be all about. I said, yeah, fair enough. Anyway, I got to sixteen and I was like six foot one, you know, already quite a size.

• 12:41Patrick Bet-David?

  How big is he?

• 12:42Speaker 02

  He's about the same, six one. And he sort of said, look, I think we should bring it forward a couple of years. So I was like, all right, look, I don't mind. And I'll never really forget it because we went to the gym where he had his fighters train. And everyone was watching and we put the gloves on, quite small for sparring as well.

• 12:59Patrick Bet-David?

  Yeah.

• 13:00Speaker 02

  And the bell went and I just saw him come out and he sort of backed me up in the corner and I covered up and I looked at his face. And his teeth, you know, and his gum shield was like, and he was just raining them in around the side of my head. And I thought, fuck, this, he ain't playing. Do you know what I mean? And I'm taking him, I'm taking him and after like, because he wasn't as fit. And then I think it was the second round, you know, it was quite competitive and he really started to tire. And we got up close and I just lifted him up to the body and he took a knee. And I'm like looking at him on the floor. And he's like, you know, the guys are counting the count. He gets up at eight. And then I walked him down, backed him up and done him and he turned over, you know, rolling around on the floor. He's out. And the next day.

• 13:44Speaker 02

  It was all in the papers because when he was doing some interviews about some show he had, he was telling everyone like it was the greatest day of his life. Oh, my son, you wouldn't believe what my son did to me. I would have been embarrassed, you know, and say that my son beat me up. He was like, oh, he's proper.

• 13:58Patrick Bet-David?

  I totally get it.

• 13:59Speaker 02

  You know.

• 14:00Patrick Bet-David?

  I get that.

• 14:00Speaker 02

  And but we did it. We did an interview with Pierce Morgan recently and he was talking about it and he was like, look, I've got to be honest, this is not really normal. And he's like, what's what's the matter with you? Of course.

• 14:09Patrick Bet-David?

  Pierce is saying it's not normal.

• 14:11Speaker 02

  And my dad's saying, what are you talking about? Of course it's normal. You know, all this would be very quite frowned upon. And he said, oh, you know, that that was his way. And like he said about the table tennis, like literally against my daughter, who is fifteen, he is diving. He he he beat her twenty one nineteen the other week, right? It was so close and he was sweating, diving around. And when he won, yes, like running around the celebrations and she's like looking at him going, granddad, like are you? He's like, you're so close. I reckon a couple more weeks and you're going to get me, you know? And it's it's not for everyone, but that that's what built me.

• 14:50Patrick Bet-David?

  So a couple of reasons why I'm asking you this question is because I have a a son who is like your relationship, you and your father's relationship. And by the way, both of you guys are Geminis.

• 15:02Speaker 02

  Correct.

• 15:02Patrick Bet-David?

  You're eighth, he's nineteenth, June eighth and June nineteenth. I'm a a Libra, my son is a Libra.

• 15:07Speaker 02

  Right.

• 15:07Patrick Bet-David?

  And he's a psycho competitor and God forbid if we play and we I don't let him beat me in nothing, but not nothing. And when he loses, it is not a pretty side when he loses. When you lost, were you upset?

• 15:18Speaker 02

  Yeah, always. I was I was, yeah, I sulked. I hate losing.

• 15:21Patrick Bet-David?

  Yeah.

• 15:21Speaker 02

  Hate it. You know, and as you become a little bit older and a bit more successful, like things change a little bit. But especially as a kid playing sports, bad, bad loser, bad loser.

• 15:31Patrick Bet-David?

  You were?

• 15:32Speaker 02

  Yeah. Like, and that's okay. I I always say to my fighters, you know, when AJ loses or anything like that, give him, give him a little, give him a day or two and I'll sit down and say, are you okay? You know, and they're like, yeah, yeah, I'm okay. Does it hurt? And they're like, what do you mean? I said, is it, is it killing you that you lost? He's like, yeah. I said, good. Cause he's got a really fucking hurt. Bad.

• 15:57Patrick Bet-David?

  It's gotta or it's gonna?

• 15:59Speaker 02

  It's got to.

• 15:59Patrick Bet-David?

  It's got, if it doesn't hurt, how do you get back into the train?

• 16:02Speaker 02

  And that's when it's time to maybe look at your future. If it doesn't eat you up, if you don't, you know, virtually cry yourself to sleep. If you're not struggling to sleep, if you're not replaying that fight back in your head and feeling the pain of defeat. Maybe it's time.

• 16:17Patrick Bet-David?

  You ever had one when you sat across from him, you're like, this guy's done.

• 16:19Speaker 02

  Yeah, yeah, loads of, you know, times where even after the fight, you know, you go back to the hotel and you can just see a fighter. You know, one, one of my best friends in the sport, a guy called Darren Barker, who's my first world champion, won the world middleweight title in Atlantic City. He had a lot of injuries in his career. His next fight, that, that was like the pinnacle of winning the world title. No one expected him to do it.

• 16:39Patrick Bet-David?

  Yeah.

• 16:39Speaker 02

  And then the next fight, he took a big payday against Felix Sturm in Germany. He had bad, bad hips and during the fight, he got injured and he got stopped in, I think, two rounds. And we went back to the hotel and he sat back and he's, I think his mum bought him a beer and he just, he just, I just looked at him, sit back and go. And he just took a sip of his beer and I looked at him and I went, you're done, aren't you? And he went, yeah.

• 17:03Patrick Bet-David?

  But have, have you ever had it where they thought they're continuing, but you know, no, this guy's done. Well, you gotta tell them to their face.

• 17:10Speaker 02

  Yeah, that's the hardest thing, you know, a fighter will always wanna fight. I mean, it's so easy to say just one more, you know? But in the fight game, just one more can be devastating in many ways. And I just feel like sometimes legacy can be kept intact, especially if you're Anthony Joshua. I mean, he just lost by a knockout for the world heavyweight title. It's a fight where he was a slight favorite for. And, and now everyone's on him, cause this is the British way. You know, he went on a run of four wins and everyone's like, he's back, he's better than ever. And then he loses for the world heavyweight title. He should retire, he's done. You know, and that moment, that's when you really gotta think, you gotta see the desire. But boxing's a little bit different, you know, you gotta be physically a hundred percent. If you start fading, if you start taking too many shots, if you're not, you know, as robust as you used to be, especially in the heavyweight division, becomes very dangerous.

• 17:55Speaker 02

  And that's all down to relationships with the fighters to make sure you can have those honest conversations. Cause when I feel like it's time for him, I will be saying, mate. And, and I believe when I say that, I think he'll go. I'm done because he will listen to a few around him that he will always wanna fight. Because imagine how scary it is, you dedicated your whole life to something.

• 18:19Patrick Bet-David?

  That's done.

• 18:20Speaker 02

  Boxing is so regimental and this is why it saves people from certain environments and situations. Because it actually gets their life in a structure. So you wake up in the morning, you do your run, you go back to bed, you go back to the gym, you spar 12 rounds. You come back, you get your physio, you go to sleep, you wake up tomorrow, you do the same thing. And when that leaves your life, fighters really struggle after that. Because what, what else, I mean, that's all they do. And the buzz of fighting, the walking out in front of 90,000, all of a sudden that goes in your life. And that's why it's got to be, that void has got to be filled with something that you have a passion for. You know, maybe that's being a trainer, maybe that's staying in the game.

• 19:01Patrick Bet-David?

  Is, is, is, um, is there a way to size them up? Like, for example, you know, uh, in, in football, NFL, there was this guy, what was the guy, quarterback from the Oakland Raiders? Something Russell, this guy gets a big contract, boom, he's done. You don't see anything from him. Jomarcus Russell, right? And in the NBA, there's certain guys, you pay them, it's over with. Baseball, this guy got paid, nothing happens after, it's like, what happened to you, right? It, it, how do you, when these guys all of a sudden, like, you know, some guy said, you know, Conor McGregor's best fights was pre him becoming rich. And one of the quotes by your dad is what it says? You will run a better business in life if you think you're poor, right? The poor mentality, the broke mentality, not poor mentality, but you're like, keep that hunger. Do you shape their mindset?

• 19:46Patrick Bet-David?

  Like, I remember when we sold our insurance company and we got a few hundred million dollars. And I'm sitting there with my wife and we're talking to Monica and I said, babe, life's about to change in a big way. You're no longer a millionaire. We have money. I'm still gonna work the next day. And I don't like it if you just wanna go to the spa every day and just go hang out. I'm not attracted to that. And you have to know, I'm still going 80 hours a week, right? And we're having this conversation and I said, family's gonna call you. Everyone's gonna want money. Everyone's gonna tell you this. Everyone's gonna do. And we're having this three and a half hour conversation and it's like a moment of joy. And you're emotional, but at the same time, it's like, hey, I'm not losing my edge. I'm going on a 40 year run. I'm having a conversation with her. And my wife till today, five days a week, she's at the office.

• 20:29Patrick Bet-David?

  Every day she comes in the office with me and boom, works hard herself till today. Kudos to her. But while you're going through this and you're, you're picking one of your fighters. How do you shape their mindset when you know this guy's about to make the kind of money? He's been waiting for his entire life. He hasn't made it yet. I'm talking real money. How do you have that conversation with them to see how he's gonna be the next one? He sees the money in the bank.

• 20:50Speaker 02

  I mean, that's about personal relationship, but a lot of that has to come from within. There's very few characters and very few competitors and athletes that don't change. When the legacy and the money hit. Probably my best example of that is Canelo Alvarez. Right? There's a guy who's got hundreds of millions, right? Used to sell ice pops on the street of Guadalajara. Came from absolutely nothing. And now he's making him 40, 50 million dollars a fight. He doesn't even need to fight anymore. He trains and AJ, but he trains with the same hunger. That he had when he was fighting a four round fighter, 17 years of.

• 21:29Patrick Bet-David?

  What do you think he's in pursuit of? What's he in pursuit of?

• 21:32Speaker 02

  I just think they're winners. I just think they're winners. I just think the ones, we all know. The key word, consistency. That's the one thing that's always gonna provide you with success. If you work hard enough and if you've got talent, you're unbeatable. The only thing that's gonna stop Canelo Alvarez is father time. That's all. And eventually it'll catch up with him. But how do you, especially boxing? You know, boxing, such a tough sport. Like, you know, today I was up at Delray Beach. I was watching our 140 pound light welterweight world champion Liam Sparrow spar 10 rounds. All right? No money in the spar, but just the preparation. All out war, you know what I mean?

• 22:16Speaker 02

  Like, this wasn't someone who was like knocking some balls around a court. This was a fight in a gym with no one watching. At what point do you come from nothing? Build three or four hundred million, you've got your properties, everything, and you go, I want those hard Yeah, I wanted to. Give me those hard, yeah, come hit me. And it's like, what point do you have to walk away and go, I don't need to do this anymore? You know? And that's where you've got to keep that relationship, because when that hunger goes, you've got to get him out.

• 22:40Patrick Bet-David?

  Would you put Mayweather in that same league as Cam?

• 22:42Speaker 02

  Mayweather just loved money.

• 22:44Patrick Bet-David?

  Mayweather loves money. So Canelo, you're saying Canelo's not about?

• 22:47Speaker 02

  Canelo loves money, but Mayweather was different. Mayweather was a guy that was spending, spending, spending, spending. He loved money. He loved racking money up. Don't forget, he had a passion for the sport. Passion is key to everything. Now, you talk about your wife going into the office. There's a reason for that. She loves to do it. You can't, you know, it's not, it's not because, you know, I'm sure there's an obligation and, you know, it's a team and all that kind of stuff. But there's a drive and there's a passion and there's a fire. Otherwise, like, it's with me. I work all day, every day, no breaks ever. I love what I do. And if I didn't love what I do, yeah, you, you sort of, you keep going. But not with the same intensity, not with the same passion.

• 23:27Patrick Bet-David?

  Yeah, fascinating. Going back to, um, these guys, uh, Canelo, Mayweather. Uh, when you see something like the Jake Paul and the Mike Tyson thing coming up right now, I've heard you make comments about it already and I, uh, uh, even remember your interview with Jake. Matter of fact, if you have that clip, Rob, and, and I love the way you're doing it. And, and you know what I love about this clip? Well, let me first have the audience watch this. This is, uh, Eddie, you're telling Jake he's average and you're trying to tell him that, trust me, me telling you, you're average is a compliment. And he's having a hard time with it. Go ahead and play this clip, Rob.

• 24:03Speaker 05

  In one minute, how do you even assess how good I was?

• 24:06Speaker 02

  Well, because I said I didn't know.

• 24:08Speaker 05

  But you called me average after one minute. But you call me after one minute of my first professional fight?

• 24:14Speaker 02

  No, but you're still average. You're not, you, you're not.

• 24:16Speaker 05

  That's not true. I just beat a five-time world, world champion. You don't even know, you don't know my ability, though.

• 24:21Speaker 02

  Well, that's true, that's true.

• 24:23Speaker 05

  You don't.

• 24:23Speaker 02

  That's, I don't know where you might go. I'll just give you where I think you're at, which I'm entitled to, which is. Average, average is very complimentary to you.

• 24:34Patrick Bet-David?

  Are you, are you trying to get under her skin at the time? Is it fifty fifty trying to get under her skin a little bit?

• 24:41Speaker 02

  You know, in that kind of arena, um, one, it's about entertainment. Yeah. Two, I'm being honest, he's very average as a fighter, as a professional. But what I was trying to sort of explain to him was, as a professional fighter, someone that's dedicated their life to the sport. From most people from the ages of seven or eight, you started boxing at twenty four. You are average in that field. That's an unbelievable achievement. Do you know what I mean? I'm not average at boxing. I'm terrible. I'm, you know, so you're so much better than me and so many other fighters who have dedicated their life to the sport. But, and then, and then after a while, it's just about fucking with him a little bit, you know?

• 25:24Speaker 02

  And, you know, me and Jake, we've had, I've got a big defamation case against him at the moment. And this week, my fighter, Katie Taylor, greatest female fighter of all time, is fighting his fighter, Amanda Serrano, on that undercard.

• 25:38Patrick Bet-David?

  Is this the million dollar bet you guys made? You guys didn't end up making the bet?

• 25:40Speaker 02

  No, that was before. Yeah, well, I won the fight, but he didn't apparently make the bet, you know, whatever. But we won the first fight. This is the rematch this Friday, and it's on the undercard of the Jake Paul.

• 25:53Patrick Bet-David?

  This is the one in Dallas.

• 25:54Speaker 02

  Correct. Which is a bit awkward because he doesn't really want me there. And I've been quite critical of the main event, but the opportunity came for my fighter to fight on the undercard for a lot of money. And I wasn't gonna, you know, hold her back.

• 26:06Patrick Bet-David?

  Now, can he say you can't come or no, you can go to?

• 26:09Speaker 02

  Contractually, not really. I mean, they've not been overly helpful with, with access for me.

• 26:13Patrick Bet-David?

  Got it.

• 26:13Speaker 02

  And, you know, I'm exclusive to Dzone, uh, so is Katie Taylor. And I had to tell Dzone, you can't not let her take this opportunity. This is on Netflix. But part of the agreement, gentleman's agreement was that, I mean, they wouldn't want me doing it anyway, but I won't be pushing the show on their behalf. And, you know, they don't like the fact that I've been critical about the fight, but it's just, I'm honest. I'm not gonna, you know, brown nose anyone. I'm gonna give you it straight. And I don't like it. I don't like, I'm a boxing purist. Boxing's a massive part of my life. And I don't want to see a fifty eight year old Mike Tyson fighting. You know, it's it's dangerous and you know, people talk about, oh, there could be some, yeah, maybe there's an agreement between them that this will happen, that will happen. Now you've

• 26:57Speaker 02

  got 14 ounce gloves, two minute rounds. You know, I I don't know. I don't want to see Jake Paul beat Mike Tyson at 58. But but many will. And I get it.

• 27:08Patrick Bet-David?

  When when when Tyson fought Roy Jones, who'd you think was going to take it? Did you have an opinion on it?

• 27:14Speaker 02

  I mean, to be honest with you, Roy Jones is absolutely shot to pieces. And he's been fighting for for way too long. Like, everybody in boxing knows that guy shot. So when they both get in the ring, you know, but how long ago was that? Four years ago?

• 27:29Patrick Bet-David?

  But I tell you, I couldn't I couldn't believe that he was standing up. I I couldn't believe he, by the way, 1.6 million pay-per-view, $80 million in revenue will fight between those two? Wow. That's what it says right there on the bottom.

• 27:42Speaker 02

  That's hearsay.

• 27:43Patrick Bet-David?

  With with three W's on the damage and a judge of the results is called the fight sold over 1. Can you go to the link to see who wrote it? You're saying that's not true?

• 27:50Speaker 02

  I would say that. I would say, yeah, I would say that's 100% not true.

• 27:53Patrick Bet-David?

  Really?

• 27:54Speaker 02

  A lot of the time, you get, I mean, that could be a global number, that could be a replay number. A lot of the time, every time someone fights on pay-per-view, the numbers that come out are all over the place. You know, you've got the haters within the industry that will be feeding the media with low ball numbers. And then you've got the people involved with the fight feeding, I've done it. Do you know what I mean? Feeding real big numbers to try and get the message across that it was a huge success. That fight, I believe, took place on Trilla. Um, but, you know, 1.6 million? No, I don't think so. But, you know, that that would also be a global number. So maybe maybe a million buyers, but I don't believe, I mean, certainly not in the US market. But, you know, that was a while ago now, wasn't it? I mean,

• 28:39Patrick Bet-David?

  Yeah, you're right.

• 28:39Speaker 02

  2020, four years ago.

• 28:41Patrick Bet-David?

  Yeah. So so this fight, the the for you, the way you sounded like, you're saying Jake's going to take this one?

• 28:49Speaker 02

  I'd be astonished if he didn't. I mean, you've got a young guy, right, who's average, but can fight a little bit.

• 28:56Patrick Bet-David?

  Sure.

• 28:57Speaker 02

  But the one thing I will always respect him for is he's dedicated himself to the craft now for four or five years. Okay, so he's training properly, he's doing proper training camps. He's definitely improving. Punches pretty hard, like, physical guy.

• 29:11Speaker 02

  And then you've got Mike Tyson, who's fifty eight years of age. What you have to understand is Mike Tyson retired from boxing about twenty five years ago. When he did, he was completely spent. That was twenty five years ago.

• 29:24Patrick Bet-David?

  That's pretty wild thinking about it.

• 29:25Speaker 02

  Fifty eight years old.

• 29:27Patrick Bet-David?

  Yeah.

• 29:28Speaker 02

  You know, I mean, I'm forty five. I think you're forty six.

• 29:31Patrick Bet-David?

  Yeah.

• 29:31Speaker 02

  Yeah, right. Like, we feel like, don't we? We're still there, don't we? This guy's fifteen years, fourteen years older than me. And like, if I went in there against Jake Paul now, he'd probably demolish me. I mean, I'm not Mike Tyson, but like, as, you know, father time, there's no replacement. Like, you could see, listen, people say, oh, but people are buying into the fact that it's like, yeah, but it's Mike Tyson. And surely he still carries the power and like.

• 29:55Patrick Bet-David?

  Is there any chance Mike could drop him?

• 29:57Speaker 02

  There's a chance in every form of boxing, and Mike Tyson's a big guy, he's a former world heavyweight champion. But the speed and the power and the like, you know, listen, I'd love to see it. I'd love to see it. I'd love to wake up and say.

• 30:10Patrick Bet-David?

  How much is he getting paid for it?

• 30:11Speaker 02

  I don't know. I've no idea. I mean, it's not a pay-per-view fight. It's quite interesting. It's subscription only on Netflix, which is great. It's gonna do huge numbers. Um, I would say ten million.

• 30:20Patrick Bet-David?

  Ten million?

• 30:20Speaker 02

  Yeah, I would say ten million.

• 30:22Patrick Bet-David?

  So some of the, some of the guys that are still fighting, it's purely a money thing. They need to make the money to make the money.

• 30:27Speaker 02

  But a lot of them, Patrick, you know, a lot of fighters have been, I mean, probably the greatest fighter, the greatest um, example of a fighter that's been misrepresented and abused is Mike Tyson. You know, the money that was generated in his career, the reality is, is probably five years ago, he was out of money.

• 30:45Patrick Bet-David?

  Yeah.

• 30:45Speaker 02

  I mean, he's actually had a good run now doing various bits and pieces. But how can you make hundreds and hundreds of millions of dollars? And, you know, and, and that's a very common theme, particularly with fighters in the eighties. Like, things have changed now. The fights, I always say, and people like Arum, even my dad, you know, Frank Warren, they really struggle. I say this, every fighter that I represent is my boss. It doesn't matter if they're in a four-round fight on their debut, or they're fighting for every belt in the division for a hundred million. I work for them. And it's very difficult for those old school guys to have that same mentality. Cause back in the day, the promoter, you work for the promoter. You know, that's why people like Don King, you know, when he was representing Mike Tyson, he was the boss.

• 31:30Speaker 02

  Mike did as he's told. Now, it's a complete flick.

• 31:34Patrick Bet-David?

  When did it change?

• 31:35Speaker 02

  Hmm, I would say like Mayweather probably did a lot of it. You know, Mayweather kind of set the way for a fighter as being their own bosses. You know, no, I control the revenue. Because that for me is the purest form of the business. You give a fighter a purse, right? You're fighting for the world middleweight title, I'm giving you a million dollars. You look at it with your team, you look at the deal, you accept it. When the fighter gets bigger and bigger and bigger and bigger, you move to an open book policy.

• 32:03Patrick Bet-David?

  Mm hmm.

• 32:03Speaker 02

  Which for me is the perfect uh structure to have a great relationship with a fighter. I did it with Anthony Joshua, many other fighters. You sit down, you know, most of the time it's with the guys that really understand the business. Floyd, this is where Floyd comes in. You look at the revenue, projected revenue, revenue you know that exists, the gate, you know that's selling out a hundred percent. The pay per view is always subjective to the night, but you know, if you're a big name fighter, the region it's going to be in. Closed circuit television, a commercial sponsorship, the international rights, all the revenue. And you say to the fighter, this is the costs of the show. Okay, this is the undercard, this is the venue hire, hotels, flights, et cetera, et cetera, et cetera. You cap the costs, it's an open book.

• 32:48Speaker 02

  The net profit of the show goes to the fighter and the promoter takes twenty percent. And you never, cause what happens is a fighter.

• 32:55Patrick Bet-David?

  Twenty of net.

• 32:55Speaker 02

  Yes, tw- twenty of net.

• 32:57Patrick Bet-David?

  Not gross.

• 32:58Speaker 02

  No, net, because you agree to costs.

• 33:00Patrick Bet-David?

  Okay, so let me ask you a question. So if it starts at twenty million, how much is gonna end up being cost?

• 33:05Speaker 02

  I mean, you know, if you're talking about the costs of a show could be anywhere between one and a half and three million dollars to run a show.

• 33:11Patrick Bet-David?

  So let me ask you then, if it's, if it's the guy's getting paid six million, it doesn't matter, the one and a half. It's fairly consistent.

• 33:19Speaker 02

  Sometimes, but maybe the cost of the undercard would decrease. If it's a mega show, you want other world title fights on, etc, etc. Ticket prices are through the roof, you want to deliver a great night of boxing. It all depends, but generally that concept is only for the huge names. Canelo, Floyd, AJ, you know, these kind of names. The others might just say, I just want my purse. Just, I don't wanna, I don't wanna look at any numbers. Just tell me how much I'm getting. The problem with that is they never, you know, they walk into a venue, they go, how much money is he making? You know, how many pay-per-view buys did it do? And then, like that, someone says, it did two million buys. It did, what? The promoters made fifty million. That's why I love the open book, because it's so transparent.

• 34:02Speaker 02

  You know, and we, I'm happy with those margins. You know, you talk about AJ, these guys making, you know, forty, fifty, sixty million a fight. You know, and sometimes that twenty percent will decrease over time when a fighter starts making more money. Because they might say to you, actually, twenty percent's a lot of money. And most of the time I go, yeah, I mean, I think we're responsible for a lot of your success, but I also think you're right. It is a lot of money. So moving forward, it's fifteen. You know, I think you've got to be fair and you've got to be honest and you've got to be transparent. That's how you build long-term relationships with, with talent.

• 34:35Patrick Bet-David?

  What, what is the role you play? So because the, the art of a promoter, I'm fascinated by promoters. What's the role of a promoter? Because it's gotta be different than you got the agent, you got the manager. What role is the promoter playing? What are you doing with me? I'm a fighter, what kind of conversations are we having?

• 34:52Speaker 02

  So many different levels to it. I mean, taking me aside for now, the company, the business, you know, when you're talking about away from the shows and you're pitching to an athlete, you've just turned professional, right? You need to, you need to be guided in the correct way. You need to have regular activity, five or six fights a year. You're gonna have six, six-round fights a year. You're gonna be able to build your profile. You're gonna be able to make sure you're made, the matches are made against the right opposition. We're gonna build you internationally. We're gonna put you in America, in London, in Saudi Arabia, in Mexico. And we're gonna give you all the experience you need to mold you into a championship fighter. Now, the business, when you talk about what is their role, absolutely everything.

• 35:37Speaker 02

  From the TV deals, you know.

• 35:39Patrick Bet-David?

  Their role, meaning the promoter.

• 35:41Speaker 02

  Promotional company.

• 35:42Patrick Bet-David?

  Not agent, not manager, not these guys.

• 35:43Speaker 02

  The manager's role is really to deal with the promoter. I've got to be honest with you. For me, I always feel like if you've got an honest promoter, the manager's job is sometimes a little bit redundant. But, you know, it's a middle ground to push, push.

• 35:57Patrick Bet-David?

  Do you guys not get along? Like, do managers and promoters typically have fights? Who has fights with who? Who doesn't?

• 36:02Speaker 02

  So. So a promoter's job is to pay the right money for the fighter, as in for the show and for the fighter to make the business work.

• 36:10Patrick Bet-David?

  Right.

• 36:11Speaker 02

  The managers don't give a fuck about the promotional business. They just want as much money as possible for their fighter.

• 36:16Patrick Bet-David?

  Got it.

• 36:17Speaker 02

  A lot of them get it, a lot of them don't. And the fascinating thing, and that's why boxing is such a tough business. There are no barriers to entry in boxing. So tomorrow, you could wake up and go, no, I like that chat with Eddie Hearn. I think I'm going to manage fighters, right? And next thing, you're phoning me up saying, can I come and see you? Because guess what? I'm now representing this guy, this guy, and this guy. And I'm like, okay. And we have a meeting, you go, I've been thinking, I think this guy should get $10 million. I'm like, on what planet? No, but I think that's, you know, Saudi Arabia and this and that. And, you know, and now I'm saying, no, no, I'll say what? I'll show you the P and L for the show, and you tell me how he should get $10 million. I'm not really interested in that.

• 36:58Speaker 02

  I just, you know, and that's like the frustration of the business. It's not a normal business. You're not dealing with people who have gone through the educational process about a P and L in boxing. Do you know what I mean?

• 37:10Patrick Bet-David?

  Yeah.

• 37:10Speaker 02

  You're just dealing with someone who said, I don't care what it says.

• 37:12Patrick Bet-David?

  Well, let me tell you, did you see the interview with The Rock when I asked him about the negotiation he did with Vince McMahon? And he said something so interesting. I said, so Vince McMahon, he built a $10 billion dollar company. What was he negotiating with him? And he said, uh, how long is it? It's too long. But I'll just tell you what he said. He says, one day I go to Vince, I say, hey Vince, you know, I've been doing great. And I want to get paid. He says, okay, great. What do you want to get paid? He says, what does, uh, Stone Cold Austin get paid, Steve? He says, uh, a million. He said, I want to get paid two million. He says, can I ask you how you came up with that number? So he says, the way I came up with that number is I just want to get paid twice as much as what the number one guy's getting paid. And he says, okay, fair, but do you mind if we do something? And The Rock says, what?

• 37:57Patrick Bet-David?

  He says, do you mind if we take the next two or three months? You work with the CFO in accounting and see exactly how this thing works out. So The Rock says, fine. So he says, it took a few weeks. I go and spend time with the CFO and the accountants. And then I realized I can't ask for two million. So he comes back and he says, look, three weeks later, they have the follow-up meeting. He says, so what do you want to do? He says, well, listen, I'll be happy with the million. He says, no, let me tell you what I want to do. I want to tie it for you. You'll get your million. But if you perform and sell these out, I want to pay you above and beyond. So The Rock says, fine. Your goes by. Vince sits down with him. He says, so what do you think you made last year? Says, I don't know, about a million bucks. He says, no, you made fifteen million. He said, what?

• 38:41Patrick Bet-David?

  He says, that's when I realized the game, the business aspect of the business, right? More I got involved, I realized the more I can sell tickets, the more I can move. They make money, I'll make money. But you're saying managers don't think like that.

• 38:53Speaker 02

  That's the problem, you know, sometimes a manager's talking to you about talent. And they don't sell tickets. They don't drive subscriptions. And that's, you know, that's a major problem.

• 39:01Patrick Bet-David?

  So what risk do you take? Do you take a risk and say, you know, I don't know if the, if I'm, if I'm no matter what, got to pay this guy ten million whether I sell a single pay-per-view, if I sell two million. Do we want to take this risk? And how do you make that decision?

• 39:12Speaker 02

  On timing, position in the marketplace, you know, position with your new broadcaster, so many different things. You know, the way you're feeling that day. You know, the punt that you want to take, the position your business is in, in the industry. I mean, so many different things. Most of the time, we will make, you know, decisions without emotion. That's key. Based on the reality of the numbers. And my dad's a chartered accountant, one of the youngest ever qualified. And he has drummed into me since day one, numbers, numbers.

• 39:43Patrick Bet-David?

  He was a snooker's guy.

• 39:43Speaker 02

  Yeah, yeah, yeah. Created all the, you know, the major.

• 39:46Patrick Bet-David?

  Wasn't he like the chairman of the board till like two thousand and ten or something like that? He was the, the, yeah.

• 39:50Speaker 02

  But, you know, I think, I mean, I don't know, I'm sure you've seen the, the McMahon Show on Netflix. I mean, he made me feel very normal, you know, but again, you talk about that winning mentality.

• 40:01Patrick Bet-David?

  Yeah.

• 40:02Speaker 02

  I mean, dangerous at that level because it becomes, you know, I mean, winning is always everything to me.

• 40:08Patrick Bet-David?

  What is the biggest losing fight for you business wise? Where you walked away and said, shit, we lost millions on this one.

• 40:15Speaker 02

  So it was, um, Anthony Joshua had just lost at Madison Square Garden to Andy Ruiz. It was a, it was a huge upset, like we had the, the number one fighter in the world.

• 40:26Patrick Bet-David?

  I remember.

• 40:27Speaker 02

  Yeah, so Jer- Jerel Miller failed drug test three weeks before the fight. We didn't have an opponent. We wanted a real fight because we were sold out. You know, Ruiz was this fat guy, but he was a very good fighter. And we went with Ruiz and AJ wasn't right anyway. Anyway, get stopped at Madison Square Garden and I'm like, fuck. And it's like now Matrim or Hearn's in trouble. Matrim, what are they gonna do with our AJ, blah, blah, blah, blah, blah. And I'm like, right, we need to bounce back. And the team are like, what do you mean? I said, Lomachenko, right? One of the great fighters at the time.

• 41:03Patrick Bet-David?

  When I say loser, I mean money. You lost money on that?

• 41:05Speaker 02

  Yeah, no, no, I'm talking about what's coming now. I said, bring Lomachenko to London. We've got a lightweight called Luke Campbell. Lomachenko is one of the greatest fighters. He's never fought in the UK. We'll sell out the O two, do massive pay per view numbers. Get the deal from Arum, tell me how much I've got to pay him. And they offered us a deal to bring Campbell to America. And we would have made a million dollars by taking him to America. I went, fuck that, we do it in London because we're gonna bounce back after AJ. Anyway, we sold out, but the pay per view flopped, flopped. So we, we probably lost a million bucks there as well, but also the swing of taking him to America.

• 41:49Speaker 02

  And it was just, that was one of my big blessings because it was like, just don't ever, ever make decisions based off emotion again. Do you know what I mean? Calm, you know, and then that's what experience brings over time. And, you know, my dad's actually always takes the mick out of me for that, for that show, you know, and so does my CEO as well and a few others. Do you remember when you decided to bring Lomachenko to the UK? And he's an amazing fighter. But that was just like, yeah.

• 42:15Patrick Bet-David?

  Why do you think it didn't sell? How did it not convert?

• 42:17Speaker 02

  Because he, there's, there's a, you have to understand the business. There's a big difference between the hardcore fight fan and the casual audience. And the guys that can interact and sell in the casual sports fan market are the guys that drive the huge, huge pay-per-views. Canelo Alvarez, Anthony Joshua, Floyd Mayweather. He has, he captivates. Lomachenko is a hero of the hardcore boxing fanatics. But that's a tiny, tiny percentage of the ecosystem.

• 42:46Patrick Bet-David?

  So, uh, uh, uh, question for you. When I hear what some people say about you, you know, Frank Warren, Eddie talks a good game, but he doesn't always deliver. He's more interested in being a celebrity than a promoter. Simon Jordan, Eddie Hearn is more about self-promotion than the sport. And so he's turning it into a circus, right? Uh, Bob Arum, Eddie is a young guy who thinks he knows everything. He's got, he's got a lot to learn about the business. And then a lot of guys say he's all about entertainment. He's all about entertainment and all this stuff that they say, right? How much of it today, like our, our, our, uh, media company's name is ValueTainment. On election night, we're going up against ABC, CBS, CNN, Fox, everybody. We had more people watch our podcast on election night than anybody

• 43:29Patrick Bet-David?

  else worldwide. Everybody was blown away by it. They're like, why would people watch this year? This is the data that came out showing up the report. And we looked at this. Rob texts me and says, Pat, look where we're ranking. This is, this is that night. Okay? We had us ahead of everybody, right? And by the way, we're a bunch of amateurs. I'm not in this space. It's not like we do this for a living. And it's a podcast. We've only been doing this for four years. We had 283,000 people concurrent watching the podcast all night with us. Now we had, here's what the difference was. We had 2,000 people in a hangar, new property that we bought. Next time you come here, we'll do the podcast at the other property right by the airport. We had entertainment. We had all these shows and we're talking about a serious issue, which is what? Politics. How much you think?

• 44:14Patrick Bet-David?

  You know, ticket sales, selling it is about the showman, the storytelling, the entertainment versus the matchup. What percentage, if you were to say, look, man, if I can get the controversy behind it, the story behind it, the this, the that, like, you know, the movie, what is it, Warrior, when you got Tom Hardy in it, he's like, man, I don't know if you watch this movie. I watched this movie so many times, you're like. And the final story has it, it's the two brothers facing each other. Father, da da da da da, Nick Nolte, that scene in the hotel room with Tom Hardy shows up, just can't stand his dad, but he's drunk and he's hanging on to him and he see the fight, breaks his arm and the fight is such an emotional movie, but there's a story behind it, right?

• 44:59Patrick Bet-David?

  How much of it is entertainment, story versus the actual matchup of the fighters?

• 45:03Speaker 02

  Virtually all of it. I mean.

• 45:05Patrick Bet-David?

  Virtually all of it.

• 45:06Speaker 02

  Because what I said about that hardcore fight, you make a great fight. This, this small audience, hardcore fight fans, they're the loudest, by the way, as well. They're all in.

• 45:15Patrick Bet-David?

  Five percent, is that five percent?

• 45:17Speaker 02

  About that.

• 45:17Patrick Bet-David?

  Okay.

• 45:18Speaker 02

  This is the casual one.

• 45:19Patrick Bet-David?

  Oh my god, that big.

• 45:21Speaker 02

  What I am, you talked earlier about, the reason I said, take me away from the equation.

• 45:25Patrick Bet-David?

  Yeah.

• 45:26Speaker 02

  Is because that's what the team do. What I do is, I'm a storyteller. I build the narrative. I make you buy in to the story.

• 45:34Patrick Bet-David?

  Me the viewer.

• 45:35Speaker 02

  Yeah. And one of the reasons all those people say the things about me is about 10 years ago, I looked at the UFC business, I looked at WWE and I thought, what have they got in common? Dana White and Vince McMahon. That's the voice, that's the figurehead, that's the guy in the sport. When I say to you UFC, what do you say to me? Dana White. When I say to you WWE, what do you say? You say Vince McMahon. So why can't I build my own brand and my own personality and character within boxing? That you're not always talent led. And the great things about those businesses, WWE or TKO now and, you know, UFC, same part of the same group.

• 46:18Speaker 02

  The brand and Dana is so strong that when they go into new markets, there's already the profile, there's already the brand recognition, there's already the respect from the customer. And that's what we did. We're the only global promotional company in the world for boxing in multiple markets. And every time I go to a new country, they know who I am. Now, they wanna know who's fighting, but me being there and boxing being there and matroom being there is enough to penetrate that market. And that's why UFC and WWE have been so successful. So, back to your question, that's what I am. I'm a salesman. I've been a salesman since I was 14 years of age. It's my greatest asset. It may be one of my very few talents. I love it. But that's what I do.

• 47:01Speaker 02

  I get up there, I'm the only promoter in the world that runs their own press conferences. I don't have members of the media introducing me to say a few words. I run the whole fucking thing. It's my show. I'm the greatest showman. That's what our show's called on Netflix coming up. That's my job. I never have any notes. Every promoter will go up there, you see them with their piece of paper. We just wanna say, this Saturday at the Cosmopolitan in Las Vegas, we've got eight fights. Um, fuck that. I've never had one note in my 20 years of promoting boxing. I go up there, most of the time I don't even know what I'm gonna say. I've got 16 fighters sitting up here, from four-round fights to world championship fights.

• 47:45Speaker 02

  I'll turn up, I'll do my interviews, and the live feed, the floor manager will go, "We're going live in three, two, one." I've absolutely no idea what I'm about to say. And I'll tell you the entire card, the entire fighters, their entire records, their entire stories, all within one 45-minute show. And that's because I live and breathe it every single day. And I'm the only promoter in the world that does that. The last promoter that did that was Don King. Probably one of the greatest promoters of all time. Not in terms of his ethics, but in terms of the ability to know there was a show in town. Don King would make you know.

• 48:28Speaker 02

  That guy would go around with a megaphone on the streets of New York screaming and shouting. And that's what it is. It's a dying breed of promoter.

• 48:37Speaker 00

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• 49:38Patrick Bet-David?

  Let me ask you. So Pops, 10 Rules for Life, number 10. When you need a, uh, number, uh, nine. Avoid being a secret. If you're good, then admit it. If you're great, then shout it from the rooftops. You just presented yourself as extremely confident that not just you're great. I mean, do you see yourself as a better promoter than any of these guys minus Don? You think it's you and Don?

• 50:04Speaker 02

  On a different level.

• 50:05Patrick Bet-David?

  You think you're on a different level?

• 50:06Speaker 02

  Different level. Because they can't do-

• 50:09Patrick Bet-David?

  Bob Arum.

• 50:09Speaker 02

  Bob Arum's 93 years. The thing that Bob will have me on right now as we sit here and talk is longevity. And you've got to respect the hustle. He's 93 years old.

• 50:22Speaker 02

  You know, people keep saying to me, how much longer do you wanna do this? You know, you're on a road, you're doing this. I say, well, I fucking love it. Well, you know, if I stop doing this, I'd be miserable, probably. But I don't know whether that's fifty, sixty, seventy. Bob's ninety-three. Are you mad? But Bob did Thriller in Manila, Rumble in the Jungle. I mean, you know, I can't, in in terms of legacy, I can't yet compete with Bob Arum because that comes over time. But what I can do is, in terms of ability, in terms of selling, in terms of promoting, in terms of engaging the audience and spinning a narrative. You know, and I don't care to say I'm the greatest promoter of all time, because that's what I truly believe. And life is about confidence as well.

• 51:06Speaker 02

  What do you want me to do? Wake up and go, I'm average? You know, oh, no, I'm I'm I'm okay, but I'm not as good as that guy. No, I'm better than you all. And I'll show it now in this press conference. Fucking turn the mics on and go live. You know, and that when you live and you breathe it, you have the confidence to to be able to do that kind of stuff. I can talk any time about any fight, any fight, any situation. And of course, the bigger you get and the bigger your business gets, the less fear you have anyway. So you end up just being completely honest. Because you don't give a fuck. You know, I care about the business, I care, but but really, I don't care what people think. I don't care what people say. I wanna create storylines, I wanna create narrative. I don't wanna be a clown. You know, we're running a hugely successful company, but you've got to be talking about us.

• 51:52Speaker 02

  You know, the reason people wanna watch your show is because you're creating narrative. You're creating opinions. You're interacting with the audience. That's the difference. You know, you look down that list that you just presented and you've got NBC at what, I don't know, thirtieth? You know, a major, major broadcaster that's institutionalized in the world of elections and politics. And you've got three times the viewership on a feed. You know, that's where the world's changed completely. I wanna interact and I was one of the first promoters of that generation to do that on social media. And I was not lucky, but my timing was good because Aaron wasn't gonna get out on Twitter and start interacting with fight fans. Frank Warren was, you know, didn't know what the app was, you know?

• 52:34Patrick Bet-David?

  By the way, you just brought me to two questions here, but I'll go to the first one first. Don King, when you, when you look at him, what made him special? Have you guys had interaction together?

• 52:44Speaker 02

  Yeah, I mean, I don't like the way Don King does business. You know, I mean, there's been a lot said over the years, but he was a pure promoter. I still watch him now. He's 93. He's the same age as Bob Arum.

• 52:55Patrick Bet-David?

  You know, he lives down the street from me, yeah.

• 52:57Speaker 02

  Yeah, and Hollywood, right?

• 52:58Patrick Bet-David?

  Yeah.

• 52:59Speaker 02

  And like, he's not, he's not like, still promoting. He does a few shows. But even when he switches it on, I watched an interview with him the other day. I mean, he's not, his health's not in amazing place, but I just watched an interview with him the other day, cause it's 50 years since The Rumble in the Jungle. And he's trying to sell a show to Saudi Arabia to do a 50 year anniversary of The Rumble in the Jungle. And I'm actually listening to him going, fuck it, I'd do it, you know? And I'm thinking, he's unbelievable, you know? And I'm thinking, he comes on at first, I'm thinking, oh, here he goes. Here's Don King. What's he gonna say now? And then at the end of it, I'm looking at it going, you know what? Turkey Alashake, who's the, you know, the, our guy in Saudi. I think, he'll probably do it. He'll probably do it. And it's, you know, he carries, he's, you

• 53:43Speaker 02

  know, he's another guy. He's a massive legacy.

• 53:45Patrick Bet-David?

  But what is it though? Is it charm? Is it charisma? Is it a little bit off?

• 53:49Speaker 02

  But you know, Waldorf Mercer said, sales is a transfer of emotion, right? And that's exactly the same when you're selling a fight. It doesn't matter. If I'm selling you a photocopier, and I believe in the photocopier, right? It's got the best filtration system. That paper moves so smoothly to the top and the ink never runs out. And when it does, it tells you on the LED screen. If I've got a piece of shit photocopier that gets jammed all the time, and I know that the ink don't run smooth, I can't deliver the same emotion. That's why the product is always important. You can bluff and you can be a great salesman, but the reality is, is the emotion that you have in that pitch is actually dependent upon the product that you're representing and the concept that you have.

• 54:32Speaker 02

  And, and that, that, you know, I know, the reason I know that is because if I'm doing an average show, I'll do a press conference, you may not see the difference, but I'll feel the difference. You know, when I've got a huge show, that week, I'm just on fire. I sit down at the press con, I'm blowing up here. And you know the tough sells, you know, when you've gone to pitch someone, you're like, fuck. You know, and sometimes you get it through, sometimes you sell out the arena, sometimes you do a, but you think, oh, come on. Someone says, wow, how did he do that? That's great promotion. Go, yeah, we got away with that one. But then you've got the great product, the great shows, they're the home runs for me. That's the easy work. But actually the harder work is, is the tougher sell and that, that's more of a challenge.

• 55:14Patrick Bet-David?

  What do you think makes, what's, what's Dana's gift and what's Vince's gift in your opinion?

• 55:19Speaker 02

  No fear.

• 55:20Patrick Bet-David?

  Dana's?

• 55:21Speaker 02

  Yeah, no, no regard for what people think. I'm going to give it to you straight. You know, incredibly hardworking. I mean, I don't know Vince. I know Dana quite well. He's always been extremely good to me, very hospitable. Vince, from only what I saw in the Netflix, is a lunatic. But you look at him up again, I mean, he basically said, I'm going to be the guy. I'm the, I'm the fucking star of the show and I'm not letting the others win. A W or whatever the, you know, when they started out, you know, and, and the thing with Vince, unfortunately, probably led to his demise is whatever it takes. Whatever it takes, we're gonna win.

• 56:03Patrick Bet-David?

  One of the stories where he's like, you know, his daughter's like, no, I don't want to tell the story. He said, what's the craziest idea your dad ever came up with? It's, I, I just, I don't want to tell the story. And he told the story. Remember that?

• 56:13Speaker 02

  Impregnate his daughter. I mean, this is where it just goes to another level. And it's like, that, that documentary, I sat there with my jaw open most of the documentary.

• 56:21Patrick Bet-David?

  I couldn't stop watching it.

• 56:22Speaker 02

  Unfortunately, you know, rest his soul, when the wrestler died.

• 56:25Patrick Bet-David?

  Yeah, Owen Hart.

• 56:26Speaker 02

  And they carried on the show. And, and you know, they're telling the story about what happened. And he just said, and I had to make the decision. The show must go on. And I went, what? And he said, I, I would have wanted the show to go on if it was me.

• 56:40Patrick Bet-David?

  Do you believe him?

• 56:41Speaker 02

  I just think, I mean. I was trying to think about myself being in that situation in a live event when that happens at the show. I mean, you you know how many people he would have overruled for that to keep that show on like because I know my people would be saying to me, Eddie, you have to cancel this show now, you know, but I just I I couldn't believe, you know.

• 57:08Patrick Bet-David?

  How'd you rank that that documentary?

• 57:11Speaker 02

  Unbelievable.

• 57:11Patrick Bet-David?

  I couldn't stop.

• 57:12Speaker 02

  Unbelievable.

• 57:13Patrick Bet-David?

  Two people texted me, Matt and Shina Sapala and another Steve Avettian, I was like, you guys got to watch. I'm like, listen, I got I don't have time to sit there and watch a six part. Pat, just start the first one and then make the decision afterwards. Netflix allows you to watch one point five. I can watch stuff at three point oh because I like Spotify, but I watch it at one point five. I put the kids down, Friday night, Saturday night, six, ten o'clock. Everyone's asleep. I go downstairs in my office. I watch first episode. I'm like, dude, I gotta watch a second. I watch second one. I give me a I watch a third one. I get up on Sunday, six o'clock while everybody's I go downstairs in my office. What's daddy doing over there? Watch the next.

• 57:48Speaker 02

  Gets better and better.

• 57:49Patrick Bet-David?

  I could not believe how sick this was. The way he did what he did and then the story with his kids and what happened.

• 57:57Speaker 02

  But don't you think that is all the signs of power? Not necessarily greed, but like, and it not it wasn't even really money, was it? It was just power and control. And I think that's a great lesson of like, I actually think that sometimes people think that the more, I mean, I think successful, success is a great word to debate anyway. But people think that the more successful you are or better, the more successful your business is, and the bigger you become and the wealthier you'll become, actually, life becomes easier and easier. Whereas, you know, his life kind of spiraled out a little bit

• 58:38Speaker 02

  of control because of that pure want for winning. And that's why, you know, when we talked earlier about my childhood. That's actually something that I think you have to be careful of in life because at what point do you look back because all it is is win, win, win, win, win.

• 58:52Patrick Bet-David?

  You know what, if you think about the, the, let's just say you, Vince, some of these guys, Dana, some of the guys we're talking about, the, the, the common thread is a very, very, very strong personality father.

• 59:06Speaker 02

  Yeah.

• 59:07Patrick Bet-David?

  Think about that, where it's like, you're gonna do this, watch what the, I'm gonna be doing, watch what I do, let me show you, you motherf, you think you're the driver, watch what the, you're gonna say what, and, and it's almost like a little bit of psychotic edge that comes from that, right?

• 59:24Speaker 02

  It is, yeah.

• 59:25Patrick Bet-David?

  I'm gonna go show the world, and by the way, it doesn't happen with everybody, it's normally one of the kids, because it, it, it, to really go there, you, you have to be really going to a dark place to be willing to go through that pain. If it doesn't matter to you, and then if, if you don't have control over your imagination, you can really go to a bad place and you can kind of, you know, have a different kind of relationship with your dad, you don't want to do that, but if you're able to come back. By the way, uh, transitioning, um, Bob Arum, was it Bob Arum that said this about you? Let me read this to you, very interesting, in a way I see it as a compliment, yeah, he said this about you, he said, you know, the problem with Trump is he talks too much, it's almost like Eddie Hearn is the president of the United States, that's another guy that talks too much, right?

• 1:00:09Patrick Bet-David?

  When you hear him saying something like that about you, do you, do you take that as a compliment?

• 1:00:14Speaker 02

  I guess so, I mean, I'm, again, like, uh, sometimes I border on the line of delusion about my own ability on, on things.

• 1:00:26Patrick Bet-David?

  You.

• 1:00:27Speaker 02

  Yeah, because I think I can do everything.

• 1:00:29Patrick Bet-David?

  Are you aware or you're not aware when you're in it?

• 1:00:31Speaker 02

  I'm aware, but I'm also like, you know, I've, I've wound up the American promoters for many years, because in the UK sarcasm is seen as the greatest form of humor, it actually gets lost a lot in America, so I've done things where I've, you know, like, there's this guy called Leonard Ellaby, works for Floyd Mayweather, and he's like, and I drive him mad, like, when he talks about me, he's throbbing at the mouth, and I'm like, loving And uh, and I said as a throwaway lion once, yeah, I wouldn't be surprised that I I see myself actually going into acting, right? Which I actually probably do, right? But again, just like delusion, right? I'd say it to my friends and they'd go, shut up, you know? And I said to him, I wouldn't, I said, this is an interview, not to him. I said, I wouldn't even be surprised.

• 1:01:15Speaker 02

  They're auditioning for the new James Bond at the moment. Why not? Yeah. Well, he's come out and he's like, did you see Hearn the other day? I mean, he's talking about being the new James Bond. I mean, what the fuck is this guy up like? And I'm watching him going, you're so angry. Wow. It was actually a throwaway line. And then I started thinking to myself, do you know what? I could probably do that, right? And see with Arab, and then recently I started talking in the UK about running for Prime Minister, right? And I'm like, cause my audience is the people, right? We do ten different sports at Matchroom and they're all working class sport where the man on the street follows and watches, right? So I'm quite well known within that, that, you know, that, that place.

• 1:02:02Speaker 02

  And I was like, and we've got big problems in the UK at the moment, big problems. And I just came out and I was like, look, you know, fuck it, make me the next Prime Minister, you know? And I was talking about some of, not necessarily the policies, but the problems in the country. And it's like, before you know it, like actually, there's like this swell of support across social media. And it's like, you know what? I'd vote for it. Yeah. We could do worse, you know, all this kind of stuff. And it's like, I said to my dad, you know what? Dad, I think I could do this. And he's like, I said, all right, well, if I ran for MP, right, Member of the Parliament for Brentwood, which is where we're from, do you think I'd win? And he went, hands down, like everyone knows me in the area, like, you know, our family are very, we've lived there our whole lives. Like I would one hundred percent win. It's not a state.

• 1:02:47Patrick Bet-David?

  What is that comparable to here?

• 1:02:49Speaker 02

  Not, not a state, but like, but it's a, you know.

• 1:02:52Patrick Bet-David?

  Is that a county? Would it be considered a county?

• 1:02:54Speaker 02

  Yeah, I mean, it's a county of Essex, but I could pretty much win any seat within the county, which is like a state for you guys, right? Because especially how the country is at the moment and the need to do something and and you know to to advocate for change. But I started just sort of messing around and then you start thinking to yourself, you know, but when you say like that psychotic edge, there probably is a little bit of that because I'm thinking to myself, well. I'm not, I'm not cracked boxing, but I'm, you know, we've, we're, we're really on the way. What's next? Do you know what I mean? And he's saying to me, do you, you know, with all the aggravation in your life. Would you, could you think of anything worse than being prime minister of this country?

• 1:03:37Speaker 02

  And it's like, and he goes, and stop, just, just, and I'm like, yeah, I'm only joking anyway. And I'm kind of sitting there going.

• 1:03:43Patrick Bet-David?

  Are you though?

• 1:03:44Speaker 02

  No, but, I mean, I am. I don't think, I don't think I'm bright enough to be prime minister, but then you look at what's happening around the world. You know, and then you just think really, and we go back to like your show and the numbers and that kind of stuff. Actually, it's not necessarily about that. I mean, you go, last week, I was talking at Wharton Business School. We had a show in Philadelphia and I'm talking to all these incredible business. Graduates and I'm thinking like. You just, some, some people you tweet to and you go. And then a lot of that world is just like, who's gonna grab it by the horns? And go and make a difference. And that's why I think people look at Trump and say. I don't necessarily like the guy, but I think he's gonna get things done.

• 1:04:28Speaker 02

  You know, so, yeah, you, I don't think you're gonna see me running for prime minister, but I like challenges and I'm forty five years of age. I don't know, you know, what's next?

• 1:04:36Patrick Bet-David?

  You're gonna think I'm crazy when I tell you this, but the last thirteen and a half years I've been working on my first fiction book to write, ever. Fiction book to write. And while I finished this book a year ago, I got the strangest phone call about one of the characters in the book where the guy wanted to meet with me and he read the book. And afterwards it's like, wait a minute, am I the villain in the book? This is a story about a character named Asher. Who is half Armenian, half Assyrian, whose father was involved in the Iranian revolution, linked. To Savak, working with the Shah, that they escape and he gets. Recruited to a secret society. Well, when you go to the secret society, it's been around for a couple thousand years. They've developed some of the craziest leaders of all time.

• 1:05:19Patrick Bet-David?

  And they test you. There's unique tests that they have at the society. Where they test to see your emotional mental toughness. One of the tests that they have is very rigorous. It's purely mental. Of course, there's a physical one. But one is mental and emotional. If you're Armenian, if you're Syrian, if you're Persian, this is a book. You're gonna be reading and saying, holy moly, this the kind of stuff you talk about in here? Yes. If you're somebody that's fascinated by history. This is a book for you. Characters. There's a technology that this society, secret society builds. Where you go into a vault. I won't spoil it for you. When you go down. They have a technology where you get to sit down and watch and have a three, four hour conversation with Tupac. You can set up a debate between Karl Marx.

• 1:06:01Patrick Bet-David?

  And Ayn Rand. Karl Marx is in the book, who wrote Communist Manifesto. Ayn Rand, who wrote Atlas Shrugged, is in the book. Marilyn Monroe explains the concept of seduction and sex in the book. When you read the book. It's about development of the next leaders in the world and how they do it. And how they've been doing it for many years. And it's also about how to prevent the end of civilization. And how this organization goes about doing it. So, I've never written a parenting book before, but if I ever wrote a parenting book. This is the closest thing to it because it's all mindset, a lot of crazy stories. Again, thirteen and a half years. Trust me, I told myself. I will not publish this book. Until I sell my insurance company and I'm fully disconnected from it. Where it's no longer my responsibility a hundred percent.

• 1:06:44Patrick Bet-David?

  When you read this, if you're a cra- if you're a creative person, if you like fiction books, if you. Enjoyed Atlas Shrugged, if you enjoy Divergent, if you like books like that. I think you can enjoy. Reading this book. It's the creative side. Business books is very easy. Here's how you do it. Here's how this how it works. This is very creative. If you haven't placed your order yet, now you can order it on Simon and Schuster, Amazon. I'm gonna put the link up below somewhere here, maybe even in my profile. Go order the book. And read it. I sincerely, I've never written a book where I can't wait to read your reviews. To do see what you think about this book. So, I'm going on this wild journey and we have some plans with this book here.

• 1:07:26Patrick Bet-David?

  Uh, if you support the things that I work on, I would appreciate you going and reading the book. Order the book on Amazon. And then post a review. A comment on a sixteen fourteen year old kid, Daniel. That got with a samurai sword, right? That got stabbed and died by thirty six year old and all the stabbing that's going on over there.

• 1:07:50Speaker 02

  I mean, we had recently, I think it was three or four people that passed away. It was it was a Taylor Swift dance class. And, you know, a lunatic goes in and kills, I think, three or four young girls. Talking seven, eight, nine years of age, I think, six other people with with a knife, right? And one of the problems right now, and this is a global thing, by the way, this is not a UK thing. We have become so desensitized to things, haven't we? Because that thing happened, a week later, it's forgotten. I mean, look at your country, where people will go into schools, you know, and you'll see mass shootings.

• 1:08:32Speaker 02

  And it's like, I mean, I don't I I don't live here full time, but I don't. I don't get the feeling that this is like something that's mourned within the community for years and years and years. It's like, oh, there was another one over there. And that's what it's become in the UK. Oh, there was a mass stabbing today, three people died, oh, one died, you know, someone got stabbed in Brentwood up the road to me. And I'm like, what the like, there is absolutely no regard or respect for.

• 1:08:58Patrick Bet-David?

  How did UK get there? Had you been there? I mean, that's this is your your your your life.

• 1:09:02Speaker 02

  I just, you know, a mixture of things. I think, you know, generally, you know, I had this argument the other day with this sort of charity that do a great job of. Now, I said that what we need to do is we need to impose immediate sanctions and and, you know, time in prison for people carrying weapons. If you're caught carrying a weapon on the street in a stop and search, you do five years or you do ten years. And then we don't have any room in our prisons. So they're releasing people early right now in the prison, Kier Starmer. You know, and then at the same time, the problem is coming through the system. Young people who don't have a role model at home, that don't have a family structure.

• 1:09:44Speaker 02

  Uh moving into, you know, gangs and bad, and I I still, we do a huge amount for the Matrim Sport Charity Foundation for sport within the community. I'm telling you, Patrick, like, you you may not have been around boxing. You enter a boxing club as a young kid, it will change your life forever. All of the things that are lacking in society today with the younger generation, discipline, respect, manners, physical health, mental health, lack of barriers, winning, losing, teamwork, role models through the coaches, you get all of that when you go through a boxing club. And our government are closing down these clubs in the community because they're running out of money.

• 1:10:28Speaker 02

  So the kids that used to, the sixty, seventy kids from the estate, you know, who used to go boxing every night are just now sitting around on the stairs. Next thing, they're running parcels here, they're selling drugs here, they're getting involved, they're carrying weapons, you know, um because you know, I mean, how old are your kids?

• 1:10:44Patrick Bet-David?

  Uh, three, eight, eleven, twelve.

• 1:10:47Speaker 02

  Like, I I sometimes, I have two daughters, right? Sometimes I listen to how they speak to me, and they're good kids, do you know what I mean? But I'm like, you know, if I spoke to my dad like that growing up, he would have given me a beating. Like, kids these days, they just don't have the respect. Even if they're good kids with good hearts, it's just, yeah, things are changing. You know, they're they're mesmerized by devices, they've lost all kind of social interaction, one-on-one social interaction, and I see it because I'm a parent as well, you know, come off that. All right, okay, all right. Now, put it down, do you know what I mean? Talk to me, you know, and that's a dangerous world because they just become sort of engrossed in this web of algorithm, you know?

• 1:11:33Patrick Bet-David?

  Yeah, I'm looking at this here, Rob. This is what police's British teen accused of fairly stabbing three girls also made poison and had had had a terror manual. What's a terror?

• 1:11:40Speaker 02

  So this came out, so.

• 1:11:43Patrick Bet-David?

  This is just a few days ago, by the way.

• 1:11:45Speaker 02

  Yeah, well, we do have an immigration issue in the country.

• 1:11:47Patrick Bet-David?

  Right.

• 1:11:48Speaker 02

  Right, which there is massive kind of, um, almost like civil unrest about right now. And what happened was, what they do is, when this happened. They don't like to release the name or the kind of background of the killer. Right? Because they don't want civil unrest. Now, when they went through the full court hearing, they actually found out that this guy who killed the children had an Al Qaeda manual and poison, I believe explosives as well, actually, found in his house.

• 1:12:22Patrick Bet-David?

  What does he mean an Al Qaeda manual?

• 1:12:24Speaker 02

  Like a...

• 1:12:24Patrick Bet-David?

  Go a little lower, Rob? What? So Axel, the eighteen-year-old accused of...

• 1:12:30Speaker 02

  A training manual, basically to, you know, for terrorist activities.

• 1:12:33Patrick Bet-David?

  Was charged with possessing terrorism-related material, producing a toxin after an Al Qaeda training manual and highly toxic poison were found in his home, the Stabbin in Southport, town of UK, what's going on? Ignited far-right riots across the country after a storm of misinformation emerged online that so newly arriving to the country and now some British lawmakers have launched fresh accusations of government cover-up. Is already charged with three murders of BB King six...

• 1:13:01Speaker 02

  Six, seven and nine.

• 1:13:02Patrick Bet-David?

  Are you kidding me? And the way the article is written, right-wing, why isn't it saying left-wing and right-wing? Who cares what wing it is if they're criticizing? Go a little lower, Rob? So on Tuesday, police said that two recent discoveries, some homers and banks and this is my top prompted them to slap on new charges, toxin found in a car, beans and a PDF file of military studies and jihad against tyrants, the Al Qaeda's training manual.

• 1:13:29Speaker 00

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• 1:14:31Patrick Bet-David?

  Wow.

• 1:14:31Speaker 02

  And you know, it was like, they didn't want this information to come out.

• 1:14:35Patrick Bet-David?

  Why didn't?

• 1:14:35Speaker 02

  Because they knew, we talked about, yeah, there were riots recently in the country, and they felt that it would escalate the riots.

• 1:14:44Patrick Bet-David?

  I saw this fellow, this guy, Tommy Robinson did something. I don't know if you know who he is, Tommy. I think Pierce had him on, did an interview with him. Tommy Robinson talked about what's going on there. Did Tommy go away, by the way?

• 1:14:56Speaker 02

  I believe so, yeah.

• 1:14:57Patrick Bet-David?

  Can you see if Tommy went to jail, Rob? Just go to Tommy arrested, jailed, there you go. It's fine, either one of them.

• 1:15:04Speaker 04

  Jailed for 18 months.

• 1:15:06Patrick Bet-David?

  For what? For that documentary? What's he jailed for? Jailed for 18 months after he admitted to being Peter Fos... Whose real name is this? Menomondi Virgin, Kate Willton Robinson, the founder of... Yeah, he made a documentary that got, I don't know, 80 million views and showed some of the chaos that was going on in this place. It's wild. You know, I lived in Iran for almost 11 years. And part of it, we left, I mean, a Christian family was kind of tough. You're going to school, your parents are telling you, "Don't tell anybody where, you know, we lean politically or where, what religion is. Just tell them, talk to mommy and daddy." I don't know, "Talk to mommy and daddy." I don't know.

• 1:15:49Patrick Bet-David?

  And then I lived in Germany for a year and a half at a refugee camp. And then we came here. Man, it's a wild place, your country. Would you ever leave it? Or you had a point that you don't feel safe raising your two kids?

• 1:16:01Speaker 02

  There was just a, we've got a new government. We have a Labour government in now that are kind of historic in terms of taxing, you know, raising the taxes. And I always say that, you know, I mean, we're a huge contributor of tax in the UK. I have no problem with that at all. But when my children aren't safe to walk the streets...

• 1:16:21Speaker 02

  It makes you just think about, you know, your, your financial commitment to the country. And actually, more importantly, the safety of, of your children. Do you wanna, do you want them to grow up there? You know, they, they, they raised the taxes, not as harshly as what was anticipated in the last budget. But at the same time, it's not even really about the money. It's just, is it a place that you wanna live in? You know, there are plenty of places around the world that are much, much safer. But you also want your child to have a normal life, you know, to grow up in that.

• 1:16:51Patrick Bet-David?

  How old are they?

• 1:16:51Speaker 02

  Fifteen and twelve.

• 1:16:52Patrick Bet-David?

  And you're married?

• 1:16:53Speaker 02

  Yeah.

• 1:16:54Patrick Bet-David?

  Is your wife from there? Is she, is she American or is she?

• 1:16:57Speaker 02

  UK, but you know, the kids, for, for me, the kids are like, you know.

• 1:17:05Speaker 02

  It's so difficult because you can take them to this nice place and this nice school and like an international business school and stuff like this. And it's like.

• 1:17:16Speaker 02

  Do you want them to live that life? Do you want that? Do you know what I mean? It's like, cause I know what.

• 1:17:21Patrick Bet-David?

  The toughness.

• 1:17:22Speaker 02

  Yeah, like my dad would never have wanted me to, to go down that route, you know, and like, cause I don't think I would have been the same person.

• 1:17:30Patrick Bet-David?

  How many siblings? How many total?

• 1:17:32Speaker 02

  One, one sister I have.

• 1:17:33Patrick Bet-David?

  Did he treat her the same as you?

• 1:17:35Speaker 02

  Not really. He, he defines me as his project. I was like, thanks dad, you know, it's really, really nice of you.

• 1:17:42Patrick Bet-David?

  And he's a project manager. My project is named, you know, we can see what we can do with him.

• 1:17:46Speaker 02

  Yeah, but he always wanted to build me as the guy to take the business over. Whereas I think, especially the older generation, they are a bit different with their daughters, you know, like he says, yeah, I don't have a son. So he's like, ah, it's a shame, you know, you've got no one to take over the business. It's like, well, my daughters could do it. Oh, really? All right. Okay. You know.

• 1:18:06Patrick Bet-David?

  So he's seventy six.

• 1:18:10Patrick Bet-David?

  Did he, did he grow up in a rough neighborhood coming up?

• 1:18:12Speaker 02

  Yeah, pretty rough. Yeah, East London, like, you know, his dad was a bus driver, his mum cleaned houses for.

• 1:18:18Patrick Bet-David?

  Was he, was he around with the crazes and all that stuff?

• 1:18:20Speaker 02

  Not really. I mean, knew, yeah, knew about those guys. I mean, he used to put, uh, fruit machines and gambling machines in nightclubs that they, they ran and stuff like that.

• 1:18:29Patrick Bet-David?

  As you see, you know, sometimes like you, you wonder, you know, in, in New York, the crime where New York's at right now, don't get me wrong, the mob did what the mob did. But you know, if the, uh, uh, there was an element of you didn't screw around. And these guys would show up and they they took care of their own. But if you cross the line, did anything to their community and their kids, they were not good people to me messing around with, right? So sometimes you wonder like the the level of safety and how they're. By the way, which is more crosses your mind, you and your wife are in bed, you're sitting there talking to each other late at night, eleven o'clock and you're like, babe, do we leave the States or do I run for office?

• 1:19:10Speaker 02

  Yeah, I wouldn't have that conversation, but I think it's more like.

• 1:19:13Patrick Bet-David?

  You said you wouldn't have that.

• 1:19:13Speaker 02

  No, I just like my thing is with my children, I just want them to have a passion for something. You know, and I knew that I know that if I turn around to my kids now and said, do you want to go and live in Dubai? Or do you want to get, you know, no, I've got, you know, I've got my friends at school like, you know. So but sometimes you've got to make a decision for their future. And I think it's not just really my kids necessarily. I just look at the country and I look at the kids, you know, and that's why we love doing work in the community. With local boxing clubs, because when I see the kids doing normal things, working hard, listening, you know, sometimes being told off, doing their work.

• 1:19:54Speaker 02

  That's what's missing in society today. I think we've got a major problem like that's worldwide, but I'm, you know, speaking about my country specifically.

• 1:20:02Patrick Bet-David?

  Yeah, I'm just wondering like what's gonna happen there. I think, you know, what what is needed for that to change the, you know, I had. A guy from Poland, Dominic Targinsky, I don't know if you know who he is, he's part of the parliament two times with Poland. Now he's part of a the EU parliament, tough guy. We had him on the.

• 1:20:19Patrick Bet-David?

  The podcast, the election night, he's a fi- he was the star of the night. When they say star was born, this guy, he turned on the camera, he lights up. He lights up when the camera's on and he says, do you know Poland's got the lowest percentage of rape, lowest percentage of unemployment? Uh, lowest, uh, um, their their borders, if you cross the border, they have the right to kill you, no questions asked. If you do anything at the border, it's not, well, let me find out. No, they have the lowest percentage of the Muslim population. They have certain things that he brags about. He says, we will not have one here, not one here. You can go for it. Very much controversial guy, right? And he sits there and he talks about what's going on with UK and some of the places.

• 1:21:01Patrick Bet-David?

  He said, look at these guys, they're ruining a great country because they just want to make sure everybody's happy. Uh, so I don't know what's gonna happen to UK. UK is UK when you think about like the financial capital of the world for the longest time before was New York. You guys had it and you had it for a long time. So I don't know, I'm, I'm, um, I'm wondering if we're gonna get announcement today that you're running for office, you're gonna do something about that.

• 1:21:23Speaker 02

  Not just yet, not just.

• 1:21:24Patrick Bet-David?

  We're gonna, we're gonna bring it. So let's, let's transition to next story. This is a question I was gonna ask you earlier when you talked about Bob Arum is not on Twitter. So out of all the social media platforms, like I'm, I'm with Dana and Dana says, Pat, let me tell you about Super Slap. Watch this. I watched the clip, 40 million views. I'm like, you gotta be, I gotta buy this. And he's like, he says, you gotta come to a Super Slap event. So I go to the event and I'm seeing a guy passes out, gets slapped in the face, is on the ground. Audience is going crazy. My wife is in the same, babe, what is this? I said, babe, whatever this is, that guy right there is promoting it. This is gonna make a lot of money because that guy's behind it. And, you know, he went to TikTok, he went to Instagram, right? Out of all the social media platforms today, if you were to rank them,

• 1:22:10Patrick Bet-David?

  which one is positively influencing boxing the most?

• 1:22:14Speaker 02

  Great question. Twitter.

• 1:22:18Patrick Bet-David?

  Really?

• 1:22:18Speaker 02

  Yeah. I mean, I would say Twitter is without question the most toxic environment I've ever seen. I think this.

• 1:22:26Patrick Bet-David?

  That's good for boxing.

• 1:22:27Speaker 02

  I mean, yeah, basically. And that's exactly that. There are more opinions, there are more controversy. I mean, you read.

• 1:22:33Patrick Bet-David?

  Really?

• 1:22:34Speaker 02

  You, if I read Twitter in a day, 90% of what I read is about boxing, is complete rubbish, right? But it's like full of boxing geniuses and like that ecosystem of algorithms are just flying out everywhere. Do you know what I mean? Like someone can make anything up. Next thing. Hundred thousand retweets, you know, or hundred thousand views, four hundred retweets, this, that, like Instagram for me, good for building a fighter's profile, but difficult to actually build the narrative of conversation in the same way. TikTok, yeah, you know, there's, there's, there is investment going in behind. YouTube has been a very powerful platform for us to spin the narrative of mainly shoulder

• 1:23:17Speaker 02

  programming and content to build around the event. But Twitter's the cesspit. Twitter's the, you know, the cesspit of knowledge or supposed knowledge of fans. And that's why a lot of our guys, you know, a lot of the guys that were, I've come off Twitter, I've deleted the app. I'm like, I'd love to, but it's just too important to us.

• 1:23:36Patrick Bet-David?

  That's what I'm saying. I wonder in the fighting world, which one it is.

• 1:23:39Speaker 02

  It's Twitter.

• 1:23:40Patrick Bet-David?

  You know, you know, you know, on YouTube, uh, which one of the sports channels has the most subscribers? You know, it's wrestling. And Rob, if you can pull up YouTube, go to YouTube, put WWE. I'm trying to see how many subscribers. Look at that, hundred and five million. Go to their videos, Rob, and go to the most viewed, just go to videos on the software popular. Well, how many views is it? Holy shit, three hundred. And then, and then go to UFC, Rob, let's see what UFC's at. So WWE's at a hundred plus, UFC is, I think they're up there. I don't know what their number is. Wow, look at that, nineteen point one million. Nineteen point one, comparison.

• 1:24:21Speaker 02

  What a huge amount, by the way.

• 1:24:23Patrick Bet-David?

  Still, still huge. But does boxing have, uh, type in boxing, see if boxing's got a...

• 1:24:28Speaker 02

  I think ours would sit at about six hundred, seven hundred thousand, you know, matchroom boxing YouTube, and we're, we're one of the biggest, top rank probably have a million, million and a half. The Dzone are very good on social.

• 1:24:39Patrick Bet-David?

  How, how many is that, Rob? Four point four six million.

• 1:24:42Speaker 02

  Yeah, that's, that's a lot for boxing.

• 1:24:43Patrick Bet-David?

  Yeah, I, I guess it's, it's easier if it's all centralized, going through one thing, which is UFC and WWE versus it's all, you know, fragmented all over the place.

• 1:24:54Speaker 02

  But also, you know, the key to, to, to driving those huge numbers is those powerful moments. So, you know, that's why the slap does very well in terms of its viral numbers, because it's incredibly shocking. Do you know what I mean? So when you see someone who, you know, slapped someone in the face, their eyes roll in the back of their head and they're unconscious, falling backwards. People are like, share, share.

• 1:25:16Patrick Bet-David?

  No, I mean, that's the thing. When I see it, I'm like, dude, holy shit. The first time I saw it, I'm like, what is this? Is this actually? I saw something the other day. They said this could be the next thing. It's four guys hanging off a pull-up bar. Have you seen this one or no?

• 1:25:30Speaker 02

  You got a hang on?

• 1:25:31Patrick Bet-David?

  It's four guys, they're hanging off a pull-up bar, okay? And it says five, four, three, two, one. They're kicking each other in the face to see who falls, whoever's last. By the way, not gonna lie to you, it was so entertaining watching this. It was so entertaining watching this. And I'm sitting there saying, you know what? This could actually be something because if the slapping thing goes, you know, who knows what it'll take up? Let me get into a couple of other questions here and we'll wrap up. Ryan Garcia, I had him on a couple of times. He had his fight with Devin Haney. A good fight. When you watched the fight, were you saying something's going on? He looks different? Or were you like, hey, he won the fight? What was your reaction?

• 1:26:13Speaker 02

  No, I mean, I was representing Devin that night. Um, I've never seen, like, I've known Ryan for a few years and his behavior going into that fight just changed so drastically to the point of, you know, eight weeks out from the fight, the first press conference, I was talking to him and I just turned to our guys, I went, what has happened to Ryan? Like, he was just flying, you know, like, and the whole buildup, everything, like, his behavior was just like, in my opinion, it was all the signs of someone who was having really a breakdown, to be quite honest with you, in some respect or some form. You know, fast forward to the fight, the weighing comes,

• 1:26:58Speaker 02

  you know, he's overweight, he doesn't make the official weight, the contracted weight. They had to cut a new deal for the fight. Then the fight happens, he won the fight. I mean, great performance, looked much bigger than Devin in the ring. Devin was very brave, but lost on points. And then a couple of weeks later, he fails his test from Vada, you know, the drugs test, on the Friday and the Saturday of the fight.

• 1:27:25Speaker 02

  Then all of a sudden, everything changes. You know, the guy has won, but he has performance enhancing drugs in his system during the fight. That's unequivocal. That's, you know, impossible to say he didn't. Then it sort of skirts back to how did it get there? Right? Every fighter would say, no, I didn't do anything. It's a tainted supplement. It's this, which can happen as well. Normally, when a fighter fails a drug test so close to the fight, because these guys were tested eight weeks, like all the time, and he hadn't failed a test. Normally, it would be something that someone's given him or he's taken to try and cut the weight. For the way, and that that's my probably prediction, rather than him actually cheating intentionally for the fight.

• 1:28:06Speaker 02

  I think probably someone gave him something to cut weight and make weight because he couldn't make weight. I don't know. But what we do know is when he fought Devin Haney, he had performance enhancing drugs in his system.

• 1:28:20Patrick Bet-David?

  When you say that to the average person, and let me tell you how that comes across to me. And and that's what I'm wondering. It's interesting. You're saying this. Uh, the average fan who doesn't follow this, not the 5% of the community, that's the super fan, the 95%. The average fan sits there and says, oh, this guy was on steroids and growth hormone. But no, that's not the case, based on what you're saying. This could have been the fact. If you guys are eight weeks out of your constantly testing. The idea of getting on growth hormone or steroids, it's not going to do anything for you if it's a week out or two weeks on. That's really a 12 week build out and it's something like that, right?

• 1:28:55Speaker 02

  No one really knows. Some will say, well, it's a masking, you know, agent for something that he was doing. I I. The reality is no one will ever know. He Ryan's argument with, oh, it was such a small amount that it had no physical benefit. And it's like, maybe that's the case, but it was still in your system.

• 1:29:12Patrick Bet-David?

  So then let me ask you, would there be a, like the Houston Astros? I don't know if you follow baseball. Houston Astros won the World Series the the couple of years, five years ago, whatever the timeline was. And then stories comes out, you know, when the guy hits the home run, he's like, guys, don't do anything because he's got stuff in his chest. He's like, he didn't want to show. Wiring. They're like, these guys cheated. They got caught cheating. And Rob Manfred let them keep the, what do you call it? The. World Series championship, Aaron Judge was pissed, the Dodgers, a bunch of people were pissed because they cheated. But then they came back and they won. Uh, what year, 2017, something broken? So they won in 2017, 2018, whatever, what year did they win the World? 2017.

• 1:29:54Patrick Bet-David?

  Everyone's talking shit about these guys, right? Then they come back. And a few years later, Rob, if you can pull up. Like, uh, uh, when the next time the Houston Astros won the, uh, World Series, I think they won two years ago, if I'm not mistaken. Uh, uh, uh, sh- uh, two thousand twenty-two. So these guys said, couple of guys left. But, uh, two, the main guys were there, one of the main guys was there, and they went again five years later. And it was the middle finger to everybody in baseball to say to all of you guys. Who said we cheated? F you.

• 1:30:28Speaker 02

  Hmm.

• 1:30:29Patrick Bet-David?

  We'll still beat you. And you can check whatever you want, right? Everyone's like, hey, you can't say shit about these guys, not they won. So in this case, let's say that is the case, okay? What if you guys go back and negotiate and double down on the, you know, I think the world would want to see.

• 1:30:43Speaker 02

  Oh, the rematch is huge.

• 1:30:44Patrick Bet-David?

  Yeah.

• 1:30:44Speaker 02

  Yeah, yeah, and I think it'll happen. I mean, there's a lot of bad blood. You know, Devin and his father feels like, you know.

• 1:30:50Patrick Bet-David?

  Yeah.

• 1:30:50Speaker 02

  You come in overweight, you had that in your system, uh, you know, you, you know, and it, that's a dangerous sport. Like, if Ryan was intentionally cheating?

• 1:31:00Speaker 02

  Like now, you have this case that's running out, have you seen it?

• 1:31:03Patrick Bet-David?

  Going criminal, yeah, yeah.

• 1:31:04Speaker 02

  Which is actually really interesting, like, you know. Contractually, obviously, he's breached. But, you know, he physi- the, the argument, I guess, of the case is that he's physically harmed the opponent by breaching the agreement.

• 1:31:18Patrick Bet-David?

  Has he gotten paid already or not yet? Uh, uh, the fight has gone paid?

• 1:31:20Speaker 02

  Yeah, they got paid, yeah.

• 1:31:21Patrick Bet-David?

  They got paid.

• 1:31:22Speaker 02

  But now he's suing Ryan Garcia, and it's actually, actually quite an interesting.

• 1:31:25Patrick Bet-David?

  Case.

• 1:31:25Speaker 02

  Case, because it may really diffuse, I think the pro- one of the problems is Ryan got a year's ban, right? So actually, time you finish the fight, had your holiday. Like, you probably wouldn't fight for six months anyway. So it's really a six-month ban. So how are you going to really, you know, make a fighter fearful? Of the consequences of, of testing positive?

• 1:31:49Patrick Bet-David?

  How do you do that?

• 1:31:49Speaker 02

  Well, maybe this case. You know, a lot of people have said that in the past about you have a case against the fighter.

• 1:31:56Patrick Bet-David?

  Has it ever happened? Do you remember that one guy that, you know, at the end of the fight, the dad's like, dude, this, this is not normal. And the dad comes and grabs the gloves and he says, hey, yeah, margarita.

• 1:32:05Speaker 02

  They had loads stacked gloves, loaded gloves with like concrete on the wraps.

• 1:32:08Patrick Bet-David?

  You're right. What happened to that guy?

• 1:32:09Speaker 02

  Uh, that, don't think there was anything, you know, there was no criminal case.

• 1:32:13Patrick Bet-David?

  He didn't go to jail?

• 1:32:13Speaker 02

  He got banned. No, he got banned.

• 1:32:15Patrick Bet-David?

  Permanently banned?

• 1:32:15Speaker 02

  I believe so, yeah.

• 1:32:16Patrick Bet-David?

  Permanently banned?

• 1:32:17Speaker 02

  A year to, I don't know the exact.

• 1:32:20Patrick Bet-David?

  To do that, that's nothing. So, uh, uh, okay. So, uh, uh, yeah, I'm trying to see the, the, the lawsuit. So they have Haney, um, and, and, hang on, Ryan Garcia. I saw this. I'm just wondering what, what the lawsuit was and how much it is. I don't know why, I think 30 million, but maybe I'm...

• 1:32:39Speaker 02

  Battery fraud and breach of contract.

• 1:32:40Patrick Bet-David?

  Okay, there it is. For battery fraud and breach of contract. Have they announced what the amount is? Or is it just a general? Okay, so it's not... The, the star was suspended for one year and fined upwards of 1.2 million dollars in the fight. And Haney would never have fought a boxer who was positive on PED. Got it. Haney was entitled to 47% of the event's profits. So they're coming back for that. Okay. Now, this is at the end of the fight, Rob. If you want to play the clip, and that's Ryan Garcia's dad. By the way, this was one of the most entertaining. I, I actually really enjoyed watching this fight. And then afterwards, we see this. I'm sure, you obviously know what this is. Go ahead and play this clip, Rob. It's great for TV, by the way.

• 1:33:22Speaker 02

  He was amazing. Well done, well done.

• 1:33:25Speaker 06

  Oh, really? Fuck you. Fuck you, fuck you. I saw you, piece of shit. What are you talking about? You might, fuck you. You know you're a piece of shit. And that's what you get. Now, what are you gonna say? I'm gonna say... Luke Campbell? Luke Campbell fucking Devin Haney? Fuck you. Now, who you got? Who you got? Geron Ennis. You can't... Geron Ennis. Who? Geron Ennis. How about Pip Mook? He knows he's good. Geron Ennis is good. They're all good.

• 1:33:52Speaker 06

  It's a good performance. Sorry. I know you're emotional. That's a smoke. And when you win, I'll give you all the respect in the world. Okay, give Ryan the respect. I just told him. You did? Absolutely. Thank you. That's how we work. Don't worry. I respect you. I accept your apology. Thank you.

• 1:34:08Patrick Bet-David?

  I accept your apology.

• 1:34:12Speaker 02

  That was the last line of the killer, you know.

• 1:34:15Patrick Bet-David?

  It took you half a second to respond back, right off the bat too. But yeah, I mean, look, for me, obviously, they gotta do what they gotta do with the contract. Some people are like, well, he's doing that because they wanna dodge the next fight. Some people are saying he's doing that to hold the guy accountable, Ryan Garcia. Whatever it is, if that's the claim, and you put up a challenge for him to get back to the weight that he needs to, maybe double down on the weight to do the testing on them, but if that fight happens.

• 1:34:40Speaker 02

  Oh, big fight, yeah.

• 1:34:42Patrick Bet-David?

  It's gonna be.

• 1:34:42Speaker 02

  Big fight. It will happen, I believe.

• 1:34:44Patrick Bet-David?

  How soon do you think it'll happen?

• 1:34:45Speaker 02

  I mean, look, he's gonna be banned till, what, May?

• 1:34:48Patrick Bet-David?

  It's nothing.

• 1:34:48Speaker 02

  So, you know, Devin needs to fight, really, you know, I said to him the other day, you know, that was a tough defeat physically. You could really do with a comeback fight of some respect, confidence, going through camp, you know, because that was a beating he's had.

• 1:35:03Patrick Bet-David?

  You think he needs a fight before he goes with Ryan?

• 1:35:05Speaker 02

  I would advise it.

• 1:35:06Patrick Bet-David?

  To fight somebody before?

• 1:35:07Speaker 02

  Because when you get beat like that, like, it's a long time out of the ring. You're talking about over a year out of the ring, anyway. And, you know, Ryan's Ryan. I haven't seen... I would guess Ryan, I haven't seen as much from him on social media lately, which is good news. But I think he's probably got a little bit of help and, you know, I think hopefully he's on the right path now. Because he's a good kid, actually. He's got a good heart.

• 1:35:33Speaker 02

  And then the buildup will be wild, you know. I mean, then we talk about narrative, I mean.

• 1:35:38Patrick Bet-David?

  Are you kidding me? Are you gonna be behind it?

• 1:35:40Speaker 02

  That's probably not, because Oscar De La Hoya, you know, me and him are like this.

• 1:35:44Patrick Bet-David?

  Yeah. He came, he said something about you. He responded to you, I think, yesterday.

• 1:35:48Speaker 02

  Yeah.

• 1:35:48Patrick Bet-David?

  What happened with you guys?

• 1:35:49Speaker 02

  We wanna do this five V five, which is our five of our best against five of Golden Boy's best in Saudi Arabia. But he came out today and said, "I wanna fight Eddie on the card."

• 1:36:01Patrick Bet-David?

  He's so funny.

• 1:36:02Speaker 02

  And I'm like, you know, and then people say to me, you know, like, he'd beat the shit out of you, don't you? I said, "The guy was a pound-for-pound great fighter." He said, "Well, you wouldn't do it, would you?" I said, "There's always enough."

• 1:36:14Patrick Bet-David?

  There's always enough.

• 1:36:15Speaker 02

  And he came out today, he's quite funny, he came out today on his social media. Oh, here we go. Look, I don't know if you wanna play the clip of him. This is him appealing to his excellency to do the fight in Saudi Arabia.

• 1:36:27Speaker 04

  I will fight Eddie for free as a gift to you. For free, it'll be my pleasure, but look, I only need about two months of training.

• 1:36:41Speaker 02

  It actually went on for a while after that, but I was like, you need two months of training? To fight me? So he's like, he's like, yeah, I said, look, I'm honored, right? But he's saying, I'll fight him for free. I said, I won't. I want eight figures.

• 1:36:58Speaker 02

  But I'll do it and it'll break pay-per-view records. So it's up to you, your excellency. And they're like, are you joking? I'm like, but this is what I said about the delusion earlier.

• 1:37:06Patrick Bet-David?

  Yeah.

• 1:37:06Speaker 02

  So people are going to me, you would, you wouldn't do that. I go, no, of course I wouldn't do that. And I'm like,

• 1:37:13Speaker 02

  I would do that. Just because.

• 1:37:16Patrick Bet-David?

  But is there real animosity towards each other?

• 1:37:18Speaker 02

  He hates me. Oh my God, he hates me. Like, I don't, I see Oscar De La Hoya as this, I mean, like, one of my favorite fighters. He's just like a legend of the sport. But I put his nose out of joint so bad. I signed Canelo Alvarez when Canelo took him to court. And he come to join me and like for years, he just, you know, I have this ability to make people's blood pressure rise beyond all kinds of levels.

• 1:37:46Patrick Bet-David?

  A gift.

• 1:37:46Speaker 02

  The thing with Oscar, you know, and actually I like, like, we could do a lot of business together. But he's a guy that works off emotion rather than a clear mind to do good business. So.

• 1:37:57Patrick Bet-David?

  When it, when it happened, what, what's your story from Canelo and his falling out? Because could we, listen, at one of the fights, Canelo would not stop talking trash.

• 1:38:07Speaker 02

  Yeah, well, that was the hymn. They hate each other bad. I mean, Oscar doesn't like me, but I don't think, it's not like him and Canelo, like they cannot stand each other. Oscar says, I built you, you owe me everything. And Canelo says, I, I, I made your company. And then there's a lot of financial disputes and stuff like that. But, you know, Canelo is probably the coolest guy I've ever met. You know, and.

• 1:38:30Patrick Bet-David?

  The coolest guy.

• 1:38:30Speaker 02

  Yeah. And one of the straightest guys I've ever met, like 100%. You know, I did about seven fights for him and if, if the business is right for him.

• 1:38:42Patrick Bet-David?

  Easy.

• 1:38:43Speaker 02

  Done. And if it's not, no problem. Eddie, I'll see you on the next one. Thank you. Thank you, Sal. See you on the next one. That's it. And as long as you always know where you stand, that's, that's all good, you know. He's a, he's a, he's a great guy.

• 1:38:55Patrick Bet-David?

  So you said the excellency earlier with Turkey.

• 1:38:58Speaker 02

  Alashik.

• 1:38:59Patrick Bet-David?

  Alashik. How much is he disrupting the game, you know? I don't know who said it, that he's the biggest name right now, you know, I think ESPN may have called him the

• 1:39:08Speaker 02

  Most powerful man in boxing.

• 1:39:09Patrick Bet-David?

  Yeah, something like that, influential, powerful man in boxing. Why do you think that's the case?

• 1:39:13Speaker 02

  Well, because they have, you know, obscene budgets and the opportunity to do whatever they want in the space. Um, you know, Riyadh season, which is what he effectively runs and that schedule of events, he's, it's been in operation for a year now. You know, you've seen Fury and Gunu, and Gunu Joshua, Fury Usik, Bivol Betabev, the five V five, us against Frank Warren, a day of reckoning card. We did an event for him in Los Angeles, which was incredible. We just did Joshua Dubois at Wembley, ninety-six thousand people. I mean, you know, and what I love about these people, I mean firstly, you talk about great guys, like he's one of the funniest people I've ever met.

• 1:39:50Patrick Bet-David?

  Funny, yes.

• 1:39:51Speaker 02

  Funniest. He will take, I mean, if you read his WhatsApps to me, all he does is like, take the, take the mick out, take the piss out of me all the time. You know, we have a fight, I lose, you are shit, Eddie. You need to retire, you know, like, but his energy to get things done, like, you know, the pace that they move at. You do a deal here now, done. Right, you go away, paper it, get it done. Next. Do you know what I mean? And once that's done, it's not, oh, three months down the line, we're still going, it's this and that. It's done. You know, and you sit in a room with him and he puts a card together and you're just like, wow.

• 1:40:26Patrick Bet-David?

  What part of it is wow?

• 1:40:27Speaker 02

  The whole of the fights, obviously the cost of, of the show that he's putting together. But he knows his boxing and he's a very passionate man about the sport and very clever. This isn't just a guy who's come in, who's got a big budget and doesn't really know what he's doing.

• 1:40:40Patrick Bet-David?

  So how do you, when he says clever, what?

• 1:40:42Speaker 02

  A clear vision for the sport. He understands it commercially. You know, I don't know if you've seen the, uh, the promos that they put together. Guy Ritchie did the last one. I mean, it's like, it's like a mini Oscar-winning film. The promotion, the way they're building the perception of the sport again, you know, into this huge event. It's been brilliant for the sport and, you know, you're always going to get people who moan and, oh, you know, why, why, why are there events in Saudi? Why not? There are events in Las Vegas. Like every part of the world.

• 1:41:12Patrick Bet-David?

  Who bitches about it fighters or?

• 1:41:13Speaker 02

  Fan sometimes people aren't involved, I know, but like.

• 1:41:16Patrick Bet-David?

  Listen, you put up a fight, i- i- if it's a fight that the world wants to see, they don't give a shit where it's at. Put it, we'll come to it. Matter of fact, didn't you during Covid put some stuff like you put some fights in your backyard? Didn't you do so?

• 1:41:29Speaker 02

  So we, we had, uh, we had about eight fight shows booked. We'd pay for the venues, the flights, the hotels, everything. And then Covid hits and the government says, right, all live sports events cancelled. I'm like, what?

• 1:41:46Speaker 02

  We've got all our dates with our broadcaster to be fulfilled, right? We've got no arenas you can go to. And I actually, this is our office, actually, our head office. This is where, it's my old house, where, where I lived there from the age of four.

• 1:42:00Patrick Bet-David?

  Is this the house that your dad bought for two hundred thousand dollars?

• 1:42:02Speaker 02

  Correct, two hundred thousand pounds, yeah.

• 1:42:04Patrick Bet-David?

  Two hundred thousand pounds, it's like twenty million dollars.

• 1:42:06Speaker 02

  Yeah, yeah, yeah. So, leading up there, there's some stairs, right? Just by the, the bottom windows. And I sat on those stairs during Covid. And I was like, what the fuck are we gonna do? And I looked at the lawn and I was like,

• 1:42:23Speaker 02

  we're gonna do it here. And they were like, what? And I said, I'm gonna create Fight Camp. And I said to my dad, I said, dad, we're gonna build Fight Camp in the garden. And he's like, what do you mean? And I said, we're gonna have.

• 1:42:38Patrick Bet-David?

  Wow.

• 1:42:38Speaker 02

  Arena in the garden and we're gonna hire the hotel down the road, which is out of business. We're gonna put the bubble in there, we're gonna put testing in there, we're gonna isolate everyone in a room. And once they've passed their tests, we're gonna ferry them up to the hotel and fight here. And we ran this for four weeks, right? It was the most unbelievable thing you will ever see, it completely changed.

• 1:43:00Patrick Bet-David?

  How many people would be there by the way?

• 1:43:02Speaker 02

  No one was allowed.

• 1:43:03Patrick Bet-David?

  It's just a fight.

• 1:43:03Speaker 02

  Yeah, only the people in the bubble. The next year, it was so big. The event Fight Camp, I did it again the next year and I allowed 600 people a night into the garden. We sell tickets, the unique private experience within the garden to watch Fight Camp live. But the reality was, this is, look, this is, this is what it was.

• 1:43:27Patrick Bet-David?

  You're joking. This is, this is the backyard.

• 1:43:30Speaker 02

  This is the ring walk for the backyard. Pyrotechnics, right?

• 1:43:35Patrick Bet-David?

  And where are you selling this fight?

• 1:43:37Speaker 02

  All around the world.

• 1:43:37Patrick Bet-David?

  Pay-per-view?

• 1:43:38Speaker 02

  Yeah, all of it. No, all, yeah, there was a couple of pay-per-view events within the four week period. But don't forget, you're going to the broadcaster and saying, right, you owe, I owe you four shows, five shows within our contract term. I can't deliver them. But I can now because I've built this fucking arena in my garden and we're gonna do it from my garden.

• 1:43:58Patrick Bet-David?

  How did they feel about it?

• 1:43:58Speaker 02

  They loved it because there's no live sport. You know, all the other sports just closed down. They went, well, we can't do anything at the moment till.

• 1:44:06Patrick Bet-David?

  Are you and Dana talking at that time or not at all?

• 1:44:08Speaker 02

  A little bit. I think it probably got his attention a little bit.

• 1:44:11Patrick Bet-David?

  So you did it first?

• 1:44:12Speaker 02

  Yeah. Oh, I did this before the Apex.

• 1:44:16Patrick Bet-David?

  So, let me, and by the way, you didn't just do it anywhere. You didn't do this in Florida or Texas. You did this in UK.

• 1:44:22Speaker 02

  Yeah.

• 1:44:23Patrick Bet-David?

  How did they feel about it that you're doing this? Did they give you a hard time? Would they show up? Would security show up? Would, UK, the, the politics?

• 1:44:29Speaker 02

  I mean, yeah, no, we, we followed the rules. So, you know, the rules were that you could do behind doors, closed events, right? But no crowd. But you had to do testing. You had to put people in isolation till you got their test results. You had to keep them in a bubble.

• 1:44:45Patrick Bet-David?

  Would, would they send to watch you? Were they kind of?

• 1:44:47Speaker 02

  Yeah, the, the council would come down, make sure everything's in order, masks are being.

• 1:44:51Patrick Bet-David?

  Did anybody try to get in your way or they were supposed, if you did it the right way, they didn't bother you?

• 1:44:55Speaker 02

  I think there were a few neighbors around who were like, what is going on here?

• 1:44:58Patrick Bet-David?

  I'm assuming this is a high-end community, the neighborhood.

• 1:45:00Speaker 02

  Yeah, but, well, yeah, so, so, but also I was saying to the, the area, Brentwood, right? Guys, you've got an international sports event taking place in Brentwood. You've never had anything in your life. The whole world is watching Brentwood right now. Stop moaning and just buy the pay-per-view.

• 1:45:17Patrick Bet-David?

  And how much you spent on this on the backyard? The whole thing, just for the setup?

• 1:45:21Speaker 02

  About two million pounds.

• 1:45:23Patrick Bet-David?

  Two million pounds?

• 1:45:24Speaker 02

  Yeah.

• 1:45:25Patrick Bet-David?

  So at the time, what would that be in US dollars?

• 1:45:27Speaker 02

  Three million dollars.

• 1:45:28Patrick Bet-David?

  So you spent three, so is it, was it rental or did you buy?

• 1:45:33Speaker 02

  No, we built this structure.

• 1:45:34Patrick Bet-David?

  You, so it's still there right now?

• 1:45:35Speaker 02

  No, no, it's taken down.

• 1:45:36Patrick Bet-David?

  Where did you put it? What did you do with all the equipment?

• 1:45:38Speaker 02

  It just gets taken away. So you're building, you know, you're hiring the trust, you're building the trust. There's probably some better pictures as well if you.

• 1:45:44Patrick Bet-David?

  No, you had the other one was really clean, Rob. You had one that was really clean.

• 1:45:47Speaker 02

  Put Fight Camp Matchroom or Eddie Hearn.

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• 1:46:58Patrick Bet-David?

  Yeah, I mean, that's a, that's a big game. You got rigging, you got the.

• 1:47:02Speaker 02

  Yeah.

• 1:47:05Patrick Bet-David?

  That's sick.

• 1:47:05Speaker 02

  But like, you like, the power, what that did for our business was that got the attention because Covid was a global issue. This got so, look at that, this got so much exposure globally. And of course, when people say it was in your back garden, like that was even, because we, after this, eventually we went to an arena and we just hired an arena and did it behind closed doors. Fucking could be in the middle, it could be anywhere, right? But this was the first thing that we did.

• 1:47:33Patrick Bet-David?

  Is there people there, Rob? Do I see people?

• 1:47:35Speaker 02

  Yeah, this was, this was year two.

• 1:47:37Patrick Bet-David?

  Now you can do it.

• 1:47:38Speaker 02

  Now I sold tickets, which I didn't like because I got randoms in my garden, drinking, we got, we had, you know, we had pizza stands, taco stands, we got all the champagne bars. And I'm like, don't get me wrong, for a fight fan, it was like a once in a lifetime experience, but it was a bit weird for us because it was like, this is my, actually my house and my head office.

• 1:47:58Patrick Bet-David?

  This is, this is, this is wild at a time like that to make sure while everybody else is scared shitless.

• 1:48:03Speaker 02

  Yeah, well, it was a wild time that, you know, what, what is it he said? You know, one of the rules that my dad said, I don't know, it's number six or seven, which was, you know.

• 1:48:12Patrick Bet-David?

  Which one?

• 1:48:12Speaker 02

  I can't remember it, but there was definitely something, look, here we go, this is the build, right?

• 1:48:21Speaker 02

  This is the year two, so that's the hospitality tent at the back, we had DJs in there, all champagne bars and.

• 1:48:27Patrick Bet-David?

  This is beautiful. Where is this, by the way?

• 1:48:29Speaker 02

  Brentwood in Essex. It's about, it's about 15 miles outside of London.

• 1:48:37Patrick Bet-David?

  Is this all in one, this is day three or day, are you already?

• 1:48:40Speaker 02

  It takes about a week or so to build a.

• 1:48:42Patrick Bet-David?

  Got it. So when it gets darker, rain.

• 1:48:45Speaker 02

  And this is summer, by the way. Right? So then it starts raining and we're like thinking, what is going on here?

• 1:48:53Patrick Bet-David?

  Yeah, we just had, we, we just had our thing that we did at, in our hangar and it was pouring.

• 1:48:59Speaker 02

  Hmm.

• 1:48:59Patrick Bet-David?

  And then the moment people started showing up, we're like, there's a 75% chance it's raining, guess what happens? Stops raining.

• 1:49:05Speaker 02

  Yeah.

• 1:49:06Patrick Bet-David?

  And that's wild, man. So Eddie, next, what's the next big thing? If you were to say some big fights, by the way, do you watch UFC or no?

• 1:49:15Speaker 02

  Yeah, I do, yeah.

• 1:49:16Patrick Bet-David?

  Do you like it, do you love it, or you just kind of watch it?

• 1:49:19Speaker 02

  I've been to a couple with Dana, kindly got me up. I think it's compelling, I think, you know, it's, um, I think it's just a tremendous product. I'm very jealous of the, almost like the control they have over their talent, where it's like you sign a central contract and it's like, right, you are fighting him on November 30th, see you there, and your money's already there. With us, it's an individual negotiation for every fight. And it's incredible, I know, I know.

• 1:49:45Patrick Bet-David?

  That he is.

• 1:49:45Speaker 02

  That's why the business is so, so good.

• 1:49:47Patrick Bet-David?

  Do you think because the way boxing gets fragmented, it can't compete with the UFC the way?

• 1:49:51Speaker 02

  I feel like, you know, boxing already competes with the UFC, like, but people, people talk about boxing's dead, boxing, there's nothing like a big fight. Like, in terms of the interest it generates, the numbers it can generate as well. Boxing is so historic globally. And, you know, that's really the plan for us as a business. I mean, you know, I've got to tell you one thing before, before we, we wrap up, because the one thing that you haven't spoken about, you've got to understand a sport and a business called darts. Darts. This is the biggest viewed sport in the UK outside of Premier League football. We are selling 15, 20, 30,000 tickets for people to watch darts.

• 1:50:32Speaker 02

  Please Google Luke Littler nine darter. This kid has come on the scene at 16 years of age and has become the hottest ticket in town. We just recently did the US event at Madison Square Garden in the summer, sold out 4,000 in the, uh, the theatre there. Darts is taking over America. It is the ultimate night out experience. You need to watch the video of Luke Littler on YouTube. Uh, wait till you see the crowd. Fancy dress.

• 1:51:02Patrick Bet-David?

  What are you talking about? Dart!

• 1:51:03Speaker 02

  Darts. I'm telling you now, we're gonna, you're gonna play this conversation back, Luke Littler. All right, watch this.

• 1:51:09Patrick Bet-David?

  Which one?

• 1:51:10Speaker 02

  This top one.

• 1:51:14Speaker 02

  Sound, need lots of sound.

• 1:51:17Speaker 02

  This kid's 16.

• 1:51:18Speaker 06

  Luke Littler went on the practice board. Yes. Striking some 20s apparently.

• 1:51:24Speaker 06

  Oh, they both won.

• 1:51:27Speaker 06

  Oh, they've changed the dartboard, they've made the treble bigger. Don't say that, people don't believe you, man. You can't joke on TV.

• 1:51:38Speaker 06

  This is amazing.

• 1:51:40Speaker 02

  Twenty thousand people at the O2.

• 1:51:44Speaker 06

  They were both on nines, I'm just saying. Can he?

• 1:51:50Speaker 06

  Can he?

• 1:51:52Speaker 06

  Can he? Yes, it's you, beauty!

• 1:51:57Patrick Bet-David?

  Sixteen years old.

• 1:51:58Speaker 06

  Luke Lekla has hit a nine dart finish in the final of the Premier League of Darts. Is it one on the pro tour, is it one on the European tour? And he's looking at his watch to say about time.

• 1:52:13Patrick Bet-David?

  How old is the other guy?

• 1:52:15Speaker 02

  Like twenty-seven, twenty.

• 1:52:17Patrick Bet-David?

  Is he somebody?

• 1:52:17Speaker 02

  He's world champion, the other guy.

• 1:52:19Patrick Bet-David?

  He's the world champion, the sixteen year... Now, is it common for sixteen year olds to begin in this game?

• 1:52:23Speaker 02

  No, but already, Patrick, darts, it's a phenomenon. It's the greatest party in town. People are turning up in fancy dresses. You've got Power Rangers, you've got Smurfs, right? You've got Miss Universe. Like, look at, look at these pictures. Look at this.

• 1:52:41Patrick Bet-David?

  Who runs this, by the way?

• 1:52:42Speaker 02

  We own the sport. We own the PDC, the Professional Darts Corporation. It's the governing body of the sport.

• 1:52:47Patrick Bet-David?

  When you say "we", who is "we"?

• 1:52:48Speaker 02

  Madron.

• 1:52:49Patrick Bet-David?

  You own the sport?

• 1:52:49Speaker 02

  Yeah. I'm telling you, this is about to take over America, this sport. And everyone says, when I try to explain to people about darts, to people, especially people who aren't from the UK, they go, like, use it. "Darts!", right? It's like, you could watch clips of this, like, look at, look at it. Look, where's Wally? Peter Pan, right? You've got a chicken at the back there as well, right? This sport, its, its only competitor, in terms of viewership in the UK, is Premier League football.

• 1:53:22Patrick Bet-David?

  Now, has this always been like that, or no?

• 1:53:24Speaker 02

  Yes, but lately, the last five years, just... To, to put it in comparison, darts is almost twice the size of our boxing business.

• 1:53:32Patrick Bet-David?

  What?

• 1:53:33Speaker 02

  Yeah.

• 1:53:33Patrick Bet-David?

  Like, in revenue?

• 1:53:34Speaker 02

  Yes.

• 1:53:35Patrick Bet-David?

  You're joking?

• 1:53:36Speaker 02

  And EBITDA.

• 1:53:37Patrick Bet-David?

  In EBITDA?

• 1:53:37Speaker 02

  Yeah.

• 1:53:41Patrick Bet-David?

  So how much, that sixteen year old kid, how much does he make?

• 1:53:44Speaker 02

  Probably five million dollars a year.

• 1:53:48Patrick Bet-David?

  And your EBITDA is still twice as much as your boxing.

• 1:53:51Speaker 02

  Yeah.

• 1:53:51Patrick Bet-David?

  And your boxing is a good size.

• 1:53:53Speaker 02

  Huge.

• 1:53:56Patrick Bet-David?

  See, that's, that's the thing, uh, uh, the, the things we talked about with sales and promoting and, you know, those types of things, um, makes you realize at the end of the day, salespeople rule the world, man.

• 1:54:09Speaker 02

  Of course.

• 1:54:10Patrick Bet-David?

  If you know how to sell, if you know how to promote, the rest is history. Last question for you on the Pops. When you decided to come back and work with Pops, did you guys have any rules of working together or no?

• 1:54:20Speaker 02

  Not really, no. I mean, we, we always, a lot of our key people in the business, we never really recruit at senior level. Or we didn't till we got to a certain size. Everybody came through the business. So Frank Smith, who's my CEO for boxing, he joined the company at fifteen. Matt Porter, who runs the PDC, joined the company at sixteen.

• 1:54:38Patrick Bet-David?

  What do you mean sixteen? Years old? And how old is he?

• 1:54:41Speaker 02

  Thirty-two.

• 1:54:42Patrick Bet-David?

  So the fifteen year old is now the CEO of boxing?

• 1:54:44Speaker 02

  At thirty-two. Matt Porter is the CEO of PDC. He's forty years old. Emily Fraser runs MultiSport. She joined at seventeen. So he loves to give people the opportunity to work through the business. And that's what I always say to people within the company. You will always get noticed. There are no, like, there are no barriers to entry in boxing. There is no barriers to growth for you within the business. And the, the show that we have coming out next year, The Greatest Showman, is our Netflix documentary from the creators of Drive to Survive, Full Swing, all the big shows, Box to Box. And it's, I pitched them the boxing version of Drive to Survive. They came in, they filmed the boxing, but they looked at the company

• 1:55:30Speaker 02

  and they went, no, no, we want to do it on the company, on you, on your dad, and all these different people that have come through from the ages of fifteen or sixteen.

• 1:55:37Patrick Bet-David?

  What a great story, man. What a great story, man. Let me tell you, I had no idea where this direction, the conversation was gonna go, but I know it was gonna have a fun time. But I didn't know it was gonna be this good. And I had a frickin' blast talking to you. And, uh, maybe next time, if your father is ever here in town, I would love for us to do one talking together, if he's ever in Florida.

• 1:55:58Speaker 02

  Yeah, yeah. You would love that. You would love that.

• 1:56:00Patrick Bet-David?

  Anyways, brother, this was great. Appreciate you for coming out. Take care. You're gonna think I'm crazy when I tell you this, but the last thirteen and a half years, I've been working on my first fiction book to write, ever. Fiction book to write. And while I finished this book a year ago, I got the strangest phone call about one of the characters in the book, where the guy wanted to meet with me and he read the book. And afterwards, it's like, wait a minute, am I the villain in the book? This is a story about a character named Asher, who is half Armenian, half Assyrian, whose father was involved in the Iranian revolution, linked to Savak, working with the Shah, that they escape and he gets recruited to a secret society. Well, when you go to the secret society, it's been around for a couple thousand years.

• 1:56:45Patrick Bet-David?

  They've developed some of the craziest leaders of all time. And they test you. There's unique tests that they have at this society, where they test to see your emotional, mental toughness. One of the tests that they have is very rigorous. It's purely mental. Of course, there's a physical one, but one is mental and emotional. If you're Armenian, if you're Assyrian, if you're Persian, this is a book you're gonna be reading and saying, holy moly, this the kind of stuff you talk about in here? Yes. If you're somebody that's fascinated by history, this is a book for you. Characters. There's a technology that this society, secret society builds, where you go into a vault. I won't spoil it for you. When you go down, they have a technology where you get to sit down and watch and have a three, four hour conversation with Tupac. You can set up a debate between Karl Marx and Ayn Rand.

• 1:57:30Patrick Bet-David?

  Karl Marx is in the book, who wrote Communist Manifesto. Ayn Rand, who wrote Atlas Shrugged, is in the book. Marilyn Monroe explains the concept of seduction and sex in the book. When you read the book, it's about development of the next leaders in the world and how they do it and how they've been doing it for many years. And it's also about how to prevent the end of civilization and how this organization goes about doing it. So, I've never written a parenting book before, but if I ever wrote a parenting book, this is the closest thing to it, because it's all mindset, a lot of crazy stories. Again, thirteen and a half years. Trust me, I told myself, I will not publish this book until I sell my insurance company and I'm fully disconnected from it, where it's no longer my responsibility 100%. When you read this, if you're a

• 1:58:14Patrick Bet-David?

  Create if you're a creative person, if you like fiction books, if you enjoyed Atlas Shrugged, if you enjoy Divergent, if you like books like that, I think you can enjoy reading this book. It's the creative side. Business books is very easy. Here's how you do it. Here's how this how it works. This is very creative. If you haven't placed your order yet, now you can order it on Simon and Schuster, Amazon. I'm going to put the link up below somewhere here, maybe even in my profile. Go order the book and read it. I sincerely, I have never written a book where I can't wait to read your reviews. To do see what you think about this book. So I'm going on this wild journey and we have some plans with this book here. Uh, if you support the things that I work on, I would appreciate you going to reading the book,

• 1:58:58Patrick Bet-David?

  order the book on Amazon and then post a review.

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