There’s 98 days until 2027...Do this and you’ll thank yourself on Jan 1st

Sam's database on how long it takes to become a millionaire: https://clickhubspot.com/brgh Episode 865: Shaan Puri ( https://x.com/ShaanVP ) and Sam Parr ( https://x.com/theSamParr ) talk to about how to win 2027. — Show Notes: (0:00) There are 99 days left in the year (1:40) Parkinson’s Law (3:35) The toxic love of events (9:25) Joel Greenblatt’s Jelly Bean experiment (12:25) The aftershocks of Joe Hudson (15:30) Shaan’s “5 voices in the head” theory (18:05) Six Thinking Hats (20:00) The two minds of a creator (22:45) Blue notebook vs. red notebook (23:50) Sam’s three notebooks (27:00) “Your brain is an old mansion” (30:00) Obscure billionaire, family dynasty (41:40) Nike stock falls 80% (44:00) I created a monster / turn shit into gold (48:35) Tales from the house — Check Out Sam's Stuff: • Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Shaan uses Mercury across all of his companies. you can too: http://mercury.com/ Mercury is a fintech company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N. A., Members FDIC • I run all my newsletters on Beehiiv and you should too + we're giving away $10k to our favorite newsletter, check it out: beehiiv.com/mfm-challenge My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Shaan Puri?

  There are 99 days left in the year. 99 days. I almost feel like this 100 day left in the year is more important than the New Year's resolution.

• 0:18Shaan Puri?

  I just encourage anyone, man, this is the end of the year. Use this last sprint and like, treat it like an athlete does the fourth quarter of a game. And really ask yourself, like, what do I want this year to be all about? Have I, have I kind of made my mark on the year? And 99 days might sound like a short amount of time, but that's an eternity. You can make so much happen in 99 days. And I just encourage anyone to just hear that today and just ask yourself the question like, have I made my mark on this year yet? And if not, let's, you know, there's one sprint right here and we can, we can use.

• 0:49Sam Parr?

  I have two comments on that. The first is I think the idea of quarters is so stupid. Quarters should be months. Don't make it Q4, make it like M6 and then M7. Like four weeks is a significantly better, I've like, the time that something takes is often dictated by like the increments that we measure them in. Yeah, I can't stand that. Like in Google Calendar, it defaults to 30 minute increments. I'm like, don't make it five minute increments. The second, I, I joke with a bunch of my Jewish friends, one of the reasons why they're so successful is the Jewish New Year is in September. So Rosh, uh, Rosh Hashanah. I can't even say it correctly. Um, that was in September. And so I'm like, dude, you guys have like three months head start in terms of New Year's resolutions.

• 1:34Sam Parr?

  And like reflecting on your year. And so I was thinking about that where like, I, I've actually liked that, where you make New Year's resolutions, like two months in advance. And so you got a two month head start on everyone.

• 1:45Shaan Puri?

  Well, there's a, I think it's called Parkinson's law, which is like, uh, work expands to fill the time you give it. It's like, um, it's like modeled after physics, like a, a gas will expand to fill whatever container it's in. So if you shrink the container, the gas will be more compact. If you have a bigger container, it'll spread out. Your projects take, it work the same way. And so if you default to, like you said, Google Calendar, if the default meeting is 30 minutes or an hour, guess what? You'll find a way to talk for 30 minutes. If you had moved that same meeting to 22 minutes, you would have got it all done in 22 minutes. So yeah, I think, take this 99 days and make it happen. I don't, what, where are you at with that? Do you, do you think this way? Do you?

• 2:24Shaan Puri?

  I know you're trying not to be the kind of ADD entrepreneur or the cortisol entrepreneur anymore. That's like spiking and, and stressed.

• 2:32Sam Parr?

  Yeah. I'm trying to fight my natural instincts.

• 2:35Shaan Puri?

  How's that going?

• 2:38Sam Parr?

  It's good. I think my theory is that you can't change your weaknesses or it's really hard to make your weaknesses a strength. You can potentially neutralize it, but that's like the best case scenario. And so instead you do something where you just create a system where your weakness like can't really show itself. So like, for example, if you don't work out, you're like, well, I'm never going to be self motivated. But if I prepay for this trainer to show up at my home, like I'm still going to be lazy, but like they're going to, I just have to do this. Like there's no choice. So with me, I've got a CEO, my co-founder, Joe. And so we have set it up to where we only talk mostly about personal stuff throughout the day.

• 3:19Sam Parr?

  But there's only one day of the week where I can come and complain to him or suggest improvements for the business. And that one day a week, it's only 45 minutes and I have to write it out in advance. And so because of that, I'll like see something and get pissed off. And I'll be like, six days later, when we talk about it, I'm like, I'm not actually that angry.

• 3:36Shaan Puri?

  Right.

• 3:36Sam Parr?

  And so like, I'm a big fan of creating systems. So it's worked for me. Uh, do you have anything, um, major that you want to do over the next 90?

• 3:45Shaan Puri?

  Yeah. I want to, there's like one more event I want to create. I've realized that

• 3:50Shaan Puri?

  as the world is so online, so digital, I think it's just put premiums on everything that's IRL. So I want to create one more IRL event. We have Hoop Group, which is our basketball event that we do once a year. And I want to create a second, and that, that thing's been like such a blessing, right? It's like super fun, super fun to do. Unbelievable crew of people that come to that thing. And it's built this awesome network around something that I would just do for fun anyways. And, uh, I want to do another one of those. The problem with that one is it's so exclusive. Like not only is everybody there, like,

• 4:26Shaan Puri?

  kind of like the top of the top, like, you know, uh, in terms of their careers, but also you have to be like really into basketball, which is fundamentally limiting for a lot of people. They're just not that into basketball. So I want to create a, another event that is not limited in that same way.

• 4:41Sam Parr?

  Launch it or host it?

• 4:42Shaan Puri?

  Yeah, it's going to happen before the end of the year.

• 4:45Sam Parr?

  Okay.

• 4:46Shaan Puri?

  And I don't even have the concept yet. So that's okay. Uh, but you know, how, how long does an idea take? Like, that's how long an idea takes, right? How long does the decision take? A decision takes that long too. So, you know, I, I kind of, people would, would normally say, oh, that's not enough time. If you ask any professional event planner, they'd say, that's not enough time. Thankfully I'm not a professional event planner and I will make it happen in that amount of time.

• 5:09Sam Parr?

  I think the best way to become successful is to see how other people did it, whether you're going to copy them or just use it as inspiration, because then now you know what's possible. So starting at the age of 24, I did this relentlessly and I was very methodical about it. And I created a spreadsheet where I tracked roughly 50 people who were uber successful. And I looked at the year that they were born, the year that they started their apprenticeship. And then the year that they started the first thing that made them successful, finally the year that they broke through. And I aggregated all this data along with the stories of what they did to be an apprentice and what they did to finally break through. And I put it together in a database and HubSpot went and found this thing that I frankly even forgot about, but it did change my life and they resurfaced it. They made it even better and they put it into a thing that you can download for free right now.

• 5:54Sam Parr?

  So if you click the link in the description or click the QR code right here, you can see this database that I made when I was 24 and it changed my life. And so if you're looking to become successful or you're already successful and just want some more inspiration, check it out. So, uh, for the listener, my last company was, it was the Hustle is a newsletter, but it started as an event. And it was basically one event that I would host, like basically when I needed money. So like every nine months, like, uh, I would do it, use the money and go hang out for like two months and then like do it again. I did that for like three events in a row and then it became a newsletter. But the first event that I hosted, I'm going to try and get the dates correctly. The event happened, I think on July 1st. I started working on it on May 15th. So it was roughly six weeks.

• 6:40Sam Parr?

  And so I sort of had first mover advantage. And so I could kind of be crappy and it'd still be kind of interesting. And, uh, I think I charged $300 and I think roughly 350 people came.

• 6:50Shaan Puri?

  I'll frame it differently. I think what you did brilliantly was the name of it was HustleCon and the vibe of it was scrappy entrepreneurs, the real deal. And the beauty of that was you didn't have to provide a polished luxurious thing because that was off brand. So thank God I don't have any of that because that would be off brand anyways. It's like, uh, I have a friend who, who created Summit Series, the big like event they do on like the mountain. They bought the, the event that where they ended up buying the mountain where they

• 7:18Sam Parr?

  They bought a summit, yeah.

• 7:20Shaan Puri?

  Yeah. And he said, the best thing Burning Man ever did was create the ethos of like, hey, like, it's a piece of dirt. You create the town, you clean up the town. It's like, where there's no, there's no, there's no signs. If we didn't have the right sign where the bathroom was, people would get upset. Burning Man, they just changed the expectation where it's like, of course we're not going to baby you. You, you've set up your own tent. You survive. You bring your own supplies. You clean up everything. And then he's like, well, he's like, from an event planning perspective, brilliant.

• 7:51Sam Parr?

  Yeah. It's great. Um, and so I'll be eager to see how you pull this off. It's definitely pull off a bowl. It's just like a lot of pressure. It is a very stressful period and it's sort of like running a marathon where leading up to it, you're like, this is kind of cool. It gets closer and you're like, I'm scared. This sucks. Never doing this again. The day happens. You don't really remember a lot of it. It was a lot of work. A week later, you're like, I can do this again and I can make it better. You know, it's like giving birth and hosting and, uh, hosting an event and running a marathon are all

• 8:22Shaan Puri?

  Hosting an all male tech conference. Those are the two similar, similar events. Yeah. I also think, you know, constraints are very, very important. So time constraint is one constraint. You said money, you know, we do the events out of pocket. We don't make any money off of them intentionally. So, well, that's a little bit silly. Why, why do you do that? Well, because the constraint is what is an event? That is so good, that is so, so fun, so valuable, so meaningful to us, that we'd be willing to spend, you know, 150 to 250 grand to make it happen. And that literally just eliminates like 99 options of what you might do.

• 9:04Shaan Puri?

  If the goal was to try to make a hundred grand or try to make 200 grand, make 300 grand, make a million dollars. Um, and so the constraint, so using the constraint of what's an event so good, I would paid, I would pay to host it, is what's led us to creating, you know, some very unique events so far. And that's, that's kind of what I want to do again. I want to give you a little anecdote that I thought was pretty interesting. So there's this guy, Joel Greenblatt. Do you know who that is?

• 9:27Sam Parr?

  He writes books on stock picking, right?

• 9:29Shaan Puri?

  Yeah. He's like one of the, one of the best, uh, investors, uh, you know, of all time. So like, like Warren Buffett, he outperformed the market for decades. Using a different strategy, but, but you know, nonetheless outperformed and did really well. So he goes to give a talk and he puts in the front, in this, like in the front of a, of the auditorium, he's got this jar of jelly beans inside. And so he says, hey, I'm going to, anybody can come on up, come on up to the front, take a look at the jar. And I want you to write down an estimate. Don't show your friend. Don't, don't show your neighbor. Write down an estimate for how many jar, how many beans are in this jar on this piece of paper. And he's like, you could, you know, you can't open it, but you could do whatever you want. Come up here and like take a look. So everyone goes, they take a look. Some people are counting

• 10:14Shaan Puri?

  the beans in the row and then the height and just kind of try to estimate it. And so, um, he tallies up, he gets all the, the results and, um, the guesses are 1,771 beans.

• 10:29Sam Parr?

  That's the average of the guess.

• 10:30Shaan Puri?

  That's the average of all the guesses. Now guess what? That's only five off from the actual. There's 1,776 beans in there. The average of this group of a hundred people was incredibly close. But he doesn't tell them how close they were. Then he goes around the room and he says, actually, you know what? Let's make this a little, little faster. Why don't you just tell me how many you think are in this thing? Say it out loud. So the first person says, uh, 850. And so the next person who might've been thinking 2000 was like, oh shit. 2000, maybe that's way off. 1300. And then the person who was thinking 1700 is like, ah, 850 and 1300. And they, so they, they all say their guesses out loud.

• 11:09Shaan Puri?

  When they all said their guesses out loud, they went from being off by five to being 50% off. The guess, the, the average, I think, came down to like 900 or something like that. So they were off by a mile now. Same people, same jar. The only thing that changed was hearing what other people thought. And he gave this example. He goes, this is the stock market. For most of you, if you, if you were able to independently think and analyze a business and try to come up with what you think the true value of that business is, you're smart people. You'd do pretty well. But the reason smart people don't do well in the stock market is because they're listening to the news and Jim Cramer and the analyst reports. And then they look at the ticker and it's going down. I guess it's bad. And then as it gets going up, ah, I gotta get in.

• 11:54Shaan Puri?

  And so, yeah, it's gonna go higher, right? And, and they let everybody else influence their thinking as to what the business is actually worth. And goes, if I tell, if you remember one thing about how to be a great investor, it would be to look at the jar and write down the piece, the number on the piece of paper and know that on average you will be much closer to the true value than if you just listen to what everybody's saying. And he goes, now this is so difficult. There's a reason Warren Buffett says you should buy low cost index funds, even though he doesn't. And I say you should buy low cost index funds, even though I don't, because it is so hard to do what I just told you.

• 12:31Sam Parr?

  So we had Joe Hudson on the other day. So I consider myself to be a fairly easily influenced person. Like I'll hear about Sam Newhouse and I'm like, that's awesome. I love that. I'm easily excitable, maybe is, is a good word. And so he said something that was interesting, um, where he was like, um, I forget exactly how he's phrased it, but whatever, the way he phrased it, I went and started reading this book called Untethered Soul, which is kind of a fine book. It's only fine, but there was like one concept that I found was interesting. So have you heard of transcendental meditation?

• 13:05Shaan Puri?

  You, you basically, uh, you sit down and instead of being quiet with your thoughts, you're chanting and you're chanting something. It doesn't even matter what you're saying, but it's the rhythmic auditory thing. It almost drowns out the other thoughts in your head. I've done this before. There's a Buddhist practice that's like this that I was once taken to. I thought it was really pretty awesome, uh, but I don't do it regularly.

• 13:24Sam Parr?

  Yeah. And, and I've done it as well and I don't do it regularly anymore. Uh, but like, there was one line from Untethered, uh, Untethered Soul where he talks about the guy who created TM, transcendental meditation. His name was, uh, his last name was Yogi. Uh, but he like tells the story where he's like, basically like the most important key to have like a happy life is when you have these thoughts in your brain, you, you should treat that, that thing in your brain as a roommate. And so if you were to have a roommate that said, you totally screwed that up. You suck. Like that was not good what you did. You are never going to make up for it. Like you, everyone has these like negative thinking. You have to be like, dude, you are not me. You are my roommate.

• 14:06Sam Parr?

  And with this guy who created TM, he was like, you just have to ask yourself all the time for every thought, you have to ask, why am I thinking this? And like, I'll just, I'll, I'll hear it, but I'm not going to listen to it. But I have to ask myself on a consistent basis, who am I? And why am I thinking about this? And what does this mean for me? As opposed to just listening and just the act of asking yourself that is actually really important. And that simple question oftentimes can have breakthroughs for self enlightenment. And so because I'm a very influenced person, I have to like read something and I'll be like, why does this excite me? Okay. But is this the, is this actually who I am? And like this constant, like, who am I? Is this who I am? It's okay to like this person's story. That doesn't mean I'm going to copy it.

• 14:51Sam Parr?

  Um, like this, this like constant inner dialogue, because I've been asking myself, how do you become less influenced by people who aren't aligned with what you, your life's calling or like your mission is? And so when it comes to like this memetic discussion of like, how do you not let this person influence you? I'm just, I'm trying to look for exercises on how to actually combat that because it is incredibly hard.

• 15:15Shaan Puri?

  Yeah. Although you're talking about the, you're saying, you're taking it to the extreme where you're like, even the voice in my head, don't let that, don't let that necessarily influence me because that thing is a, you know, monkey throwing feces all over the room. You know, it's like, it's not necessarily the most reliable aligned source for me.

• 15:31Sam Parr?

  Like it is not you. It is just a roommate.

• 15:34Shaan Puri?

  I love the roommate thing. I love the roommate thing. That's great. Have I told you about my five, five voices in the head theory?

• 15:41Sam Parr?

  No, it's one of them telling you to kill. Cause we should talk about that.

• 15:45Shaan Puri?

  So I, I believe that people, it's not one roommate. I think there's this five voices in the head. And once you know that, that these, uh, these parts of you exist, you'll start to recognize them because they'll pop up. It's kind of like the movie Inside Out, if you've ever seen it. And inside the girl's head, there's like, she, they, they do it with emotions. There's like the red angry guy. There's the blue sad girl. There's the fearful one. And then there's the grossed out one. So the Inside Out showed this in a movie with emotions, but I think there's a similar thing going on with voices in your head. Who are the five? The first one is the critic. And the critic is like David Goggins in your head. You're never enough for him. You did, you did a hundred pushups? You should've done 200. You could've done more, you pussy. And he's there for a reason. Cause he serves you, keeps you honest, prevents you from getting high on your own supply.

• 16:29Shaan Puri?

  There's a reason that he gets to have a room. But God dang it, if you listen to that guy too often, you know, life, life doesn't end up very well for you. Then you have, uh, another voice, and I call this the voice of the mother. And the voice, the voice of the mother is a more caring voice, but it's also the one that's protective. It's trying to, you know, it's slicing your grapes for you, even when you're 19 years old. It just doesn't want you to get hurt and wants you to live a nice, safe life and be protected and wants everything to go well for you. And that's great too, because it's nice to be protected. It's nice to, to be, to play it safe. You don't want to take too much risk, but at the same time, the dose makes the poison. Too much of that can also ruin your life because you'll play it too safe. And you go on and you go, you go forth. And so there's these different voices.

• 17:14Shaan Puri?

  I could go through all of them, but like that, that's the idea is that there's these five different voices. And then at the end of it, if you're able to hush up all of these voices and get them to go back to their room for a little bit, the thing that's left, that's you. The last voice is you. That's the self. And the problem is we're so, it's so noisy in there because these other voices are constantly chirping that it's hard to hear what you truly, what you truly think, what you truly want. Cause it sounds so easy. Well, you should just do what you want. Most people don't even know. So why do we do things like meditation? Why do sleep help? Why do we do therapy? Cause you're trying to get these other voices to just shut the up for a minute. So you can actually just figure out what you want and then go do that.

• 17:58Shaan Puri?

  Pretty easy once you get there.

• 18:00Sam Parr?

  Have you ever described anything to, uh, AI? And you're like, describe this like really like interesting thought. You're like, I think I just came up with this cool idea. And they're like, yeah, dude, that's called the theory of relativity. And you're like, so I'm as smart as Albert. We both, we invented this concurrently.

• 18:16Shaan Puri?

  Why is this a thing? Is this a thing that exists?

• 18:18Sam Parr?

  Yeah, well, there's this great book called the six thinking hats. I found this to be a very productive book.

• 18:24Shaan Puri?

  Edward de Bono?

• 18:25Sam Parr?

  Uh, I believe, is that, I'm looking it up. Who, I think that might be him. Uh, yeah, yeah, you're right.

• 18:30Shaan Puri?

  The lateral thinking guy? Yeah.

• 18:32Sam Parr?

  And it's like, basically like oftentimes at work or like, um, when you're working on a project, like typically there's always the guy who like defaults to like, that can't work because.

• 18:41Shaan Puri?

  Right.

• 18:41Sam Parr?

  And I remember reading that and I'm like, how, or I'm thinking about that. I'm like, how do I change this guy or change myself? And so there's the six hats of thinking. And one of them's like, the guy, the, the white hat is focused on facts. The yellow hat is be optimistic. The black hat, be devil's advocate, whatever. And there's like six hats. And like, when you're having a discussion, you're like, okay, I hear you, what you're saying. Can you go ahead and like, tell me like, if you were an optimist, what would you say about this idea? And like you, it just, it creates a significantly better conversation where you're like, okay, listen to this.

• 19:12Shaan Puri?

  Getting character.

• 19:12Sam Parr?

  Okay, I hear you are, you're being this person. That might be who you are. I need you to pretend that you're, uh, an optimist person and like, tell me like, uh, or like, okay, you're this creative, like we used to have creative people at, uh, at the hustle. And it's like, okay, you're saying this crazy idea. I need you to be a manager right now. Think through a manager's perspective and tell me how this makes profit so I can continue paying everyone's salary. And it's like, okay, let's take through that lens. And it starts like actually changing the conversation meaningfully. So what you've described is a little bit similar to what one of my favorite business authors of all time has described. So congratulations, you are now my favorite business author.

• 19:51Shaan Puri?

  All right. Sweet. Well, that's a win for me. By the way, I like doing this, the, the physical version of this. So I actually have like two, two hats that I use. So when I was, I told you I was studying the creativity.

• 20:03Sam Parr?

  You literally put your hat on?

• 20:04Shaan Puri?

  Yeah. So I, I, I was studying the creative process and, and one of the biggest things in the creative process is that you need what Jerry Seinfeld calls two minds, the two minds of a creator. And the first mind is this childlike mind. So, you know, when you want to sit down and create, you're sitting in front of a blank page. The reason people have writer's block, the reason people struggle to, to, to create daily is because you're afraid, you're afraid of failure, you're afraid of looking bad, you're afraid of, you want so badly to be great that you're not willing to do something bad, to not put something bad down on the page. So you put nothing down at all. And it has a self protective mechanism. So he talks about how you need the childlike mind at the beginning, who's just going to grab a crayon and just scribble. And, and then you, and you almost want to have this

• 20:46Shaan Puri?

  attitude towards that, that version of you. That's like, oh my God, sweetie, that's amazing. Can I hang that up on the fridge? And like, you need to nurture that, like, that energy? Because it's what's going to get you going, right? It's going to get you to put things on the page and then you'll, you'll eventually figure out how to make it good. Good comes later. Don't worry about that. So you need this childlike mind. He's like, and then what happens is about four hours later, when you come back and you, you now have a bunch of scribble on the page, you have to completely change into a ruthless asshole. And you, now this is the editor. And the editor is basically saying, no, no, no, less of this, trim the fat, too many words, too many syllables, cut down, rearrange this, and you, you gotta be able to do both. You know, somebody who can only do the free play and never edits,

• 21:27Shaan Puri?

  never has any kind of like discernment or taste or judgment, doesn't work. But if you bring the judgment into the room early on in the brainstorm, you're not going to have a very good brainstorm. And so we created these two hats, literally like Diego got them made for us, which was like, it says Rick mode, which is like Rick Rubin. So it's like Rick mode, where it's like, dude, we're just messing around, we're playing. We're just, we trust ourselves. And you're Rick mode. And then we have prick mode. And you put on the prick mode hat, it goes the other way. It's a different color. And if you were, if we were in prick mode, then it's like, well, that's who I'm supposed to be right now. So let me go ahead and do that. And I, at first I felt kind of silly. And then I started noticing, there's a lot of examples of great people who do this. So Warren Buffett

• 22:07Shaan Puri?

  has a, a actual thing on his desk called the too hard pile. Cause his investing philosophy is that, look, you can't have a great opinion on a hundred straight stocks or investment opportunities. He's like, you should be able to pretty quickly figure out the five that are very interesting, probably like, you know, good, good no brainer things to do. The five that are absolutely terrible, duds, stay away, red, red flags everywhere. But then 90%, it's too hard to judge. It's too close to call, can't tell. And so he literally creates the too hard pile on his desk, so that he can put things in there, just mentally say, look, I, I don't have to come to an answer. It's just in the too hard pile. I don't need to worry about it. Um, there was a guy, Zach Dell. So the son of Michael Dell

• 22:50Shaan Puri?

  from Dell Computers. And Zach Dell's got this really interesting company called Base Power now. And he was on a podcast and he was saying, he's like, I have two notebooks. So he's like, so I got the, I forgot. It was like the red notebook and the blue notebook. And I think you will like this, because this is every business, like CEO, business owner has this. He goes, the red notebook is working in the business. So if I have an idea of what we should, you know, what we should do, what we should change, this, you know, this customer thing. And then the blue is working on the business, which is, oh, you know, this person's not in the right role, or we need to hire somebody for this, or, you know, we need to, we need to get an office space, we need to rearrange our office space. So these two groups are sitting closer to each other so that they're going to have better chemistry. And so in the business and on the business. And he's like, I have two separate notebooks.

• 23:34Shaan Puri?

  So I know which one I'm doing when, and I know if I'm spending too much time in the business, it's like, I'm all over the red notebook. Is that it? Do you have the same thing?

• 23:43Sam Parr?

  Two notebooks, baby.

• 23:46Shaan Puri?

  Can we just admire the showmanship? Can you just do that again? Instant replay. Sam picks up the notebook, shows it like that, where it looks like one thick notebook, turns, fans it out, two notebooks.

• 23:57Sam Parr?

  Yeah, I have got two notebooks. Um, I actually have a third. Hang on.

• 24:03Shaan Puri?

  But wait, there's more. The ultimate showman.

• 24:06Sam Parr?

  Hey Zach, suck on this.

• 24:09Shaan Puri?

  In the business, on the business, and out of business.

• 24:13Sam Parr?

  Well, one is like, this is like, um, uh, it's like the five day, uh, five year journal that I write where it's like, here's how I feel today, like right now. The next one is like content ideas, like just random ideas. And then the next one is like, here's what I actually have to do. And like, I need to like work through the actual problem.

• 24:32Shaan Puri?

  Hey, let's take a quick break. You know that feeling when strategy is done, the brief is written, everyone's aligned, and you realize someone still has to sit down and actually create all the content? That someone is usually you, and it's due tomorrow. Well, the Breeze Assistant from HubSpot can help. It works right inside HubSpot. You can draft a campaign copy, blog posts, emails, all in your brand voice, all using your actual customer data. So you don't create just content, you create content that converts. Check out hubspot.com, the agentic customer platform for growing businesses.

• 25:00Shaan Puri?

  What's your system for this?

• 25:03Sam Parr?

  So this one, I, I do almost religiously every day. So this is the fire journal. So every day I write like, here's what I, here's what I did today. Here's something to be grateful for.

• 25:13Shaan Puri?

  So this is like five, 10 minutes in the morning? What do you do?

• 25:16Sam Parr?

  No, three minutes. So it could be like, uh, uh, today I, I read about Aristotle, and I loved it for these reasons. And I need to be reminded to do X like Aristotle. Or it could be like, today I went to San Francisco. It was amazing. Um, we brought, um, help with us and it made the trip so much easier. So it could be like, just like, just, it just like, I'll look back at it a year, I'm like, ah, that's a good reminder. Uh, the next one, this one, uh, will be more like, uh, like, you know, like, um, let's say I'm reading a book and I'll like, have like an interesting idea related to that book. So I just need to get it on paper. And then the next one is like, here's what I have to do today. Uh, and like, uh, it's mostly checklist, but I'll like, kind of brainstorm solutions to

• 26:00Sam Parr?

  the problem. So your boy's got books. Um,

• 26:08Sam Parr?

  and by the way, that's like a, a consistent thing I've noticed amongst creators that I like, is that they, I think the easiest way to say it is they write drunk, edit sober.

• 26:17Shaan Puri?

  Yeah.

• 26:18Sam Parr?

  So I've noticed that consistently. But then you have stories like Eminem, his, the famous story where he walked in with Dr. Dre and like Dre plays the first beat. And then within five seconds, he goes, hi, my name is, like, you're like, okay. So like, it definitely could just happen. But typically the people who are systematically great, including Eminem, like people, I've seen, um, I think Anderson Cooper did a thing, a story on Eminem, where they're like, dude, he writes like crazy. Like, I've never seen someone write down so much stuff. And another thing that they would say about him and Eminem, when he was younger, came off as this like party guy, maybe he was, but they're like, he's at the studio at nine AM and he goes home at four. Like it's, it's a workday. And like, I noticed that there's way more systematic ways to being creative than there is examples of epiphanies.

• 27:03Shaan Puri?

  Right. Well, the, the analogy I would use, because I think it's, yeah, both. Like, I think, yeah, you have those moments where, um, the song comes on, the beat comes on and he starts doing, hi, my name is, or that, you, you hear this a lot where somebody, it's like, 24 hours, they wrote both of the hit songs that defined their careers in one day. All it took was one day. And it's like, no, all it took was every day for their whole life. And then they had that day. And, and the analogy I use is,

• 27:30Sam Parr?

  You have a 2% conversion rate and the conversions just came like a number 98, 99.

• 27:34Shaan Puri?

  Yeah. Well, the analogy I use is imagine your brain as this like old mansion, old mansion on a hill. And you go to, you inherited it. You find out you inherited this gift from your, you know, your great grandfather. You didn't even know you had it, but it was yours. And so you go, you walk in, you're like, wow, this thing's amazing. It's in terrible shape, cobwebs everywhere, but this thing could be amazing. And you decide, you go to the restroom, you go to the bathroom and you see this like wonderful, this old tub, this amazing tub. And you're like, man, this is, this is crazy. I've never had a bath like this. I should, I'm going to turn it on. You turn the water on. And of course, right when you turn the water on, it's creaky, takes a second, it sputters, and then out comes brown, muddy water, like the most disgusting. And you're, you flinch, you're like horrified,

• 28:17Shaan Puri?

  you're like, oh, disgusting. You turn it off. This is, this is, you know, the, the first thing you write when you sit down to write, the first thing you, you say, if I said, hey, freestyle right now, it's what would come out, you'd be horrified at your own disgust. It's your own, like, your own output is going to be, is going to disgust you. But you, you know, what do you do? So most people just turn the water off and say, ooh, never again. That bathtub has, is nasty. Don't go in there. Um, but a few people are like, they leave the water running. And sure enough, it's brown, it's brown, it's brown, it's brown, it's brown. And then eventually it starts, little spurts of clear come out. And eventually the water starts running clear. And I think what happens in that example where Eminem goes in and freestyles, is that he's had the water running. And he's running clear.

• 28:57Shaan Puri?

  And so, you know, when the, when the moment comes, he's able to perform, he's able to come up with an idea, he's able to have a good idea, because that, it's warmed up. The whole system is warmed up. The muddy water has gone because he's got, putting in the daily reps, you know, along the way. And so I think that's a lot of how this works. And, uh, you know, I feel that way about this podcast. Like, let's say we didn't do this podcast for three months.

• 29:22Shaan Puri?

  One might think that, oh, we're gonna be, we're gonna have so much saved up material. We're gonna be awesome. It's gonna be so much better. And then, as you know, like, it would be way worse. It would be terrible. This podcast gets better the more often we do it. Obviously, there's some limits to that. Like, if I did it again in two hours, like, maybe I'd be out of, I need a little fresh feedstock, a little inspiration, a little fresh air in between.

• 29:44Sam Parr?

  Yeah, but you gotta get warmed up.

• 29:45Shaan Puri?

  But by and large, the more you keep the water running, the better you're, you know, the clearer it eventually starts to run. And it's when you stop using it for a while that, you know, it's like, this is flywheel, where the more it generates, the better it generates. And the less it generates, the worse it generates.

• 30:00Sam Parr?

  There's this story about Tupac Shakur, who died when he was only 25. And so he was very prolific for a very short amount of time. And there's a story, he goes to, he went to prison for doing some bad stuff. And he's there for like nine months. And someone was like, well, it must have been like, you know, let's find the icing on the cake. Like, at least you had like a lot of solitudes. You could like write. He goes, I can't write in here. It's the worst. Like, A, there's like very little inspiration. And B, like, I can't get it out. He would write way better when he was like a machine gun in the studio, like, just go, go, go. All right, we did that one. All right, let's try another one. Can I tell you an interesting story? And this is sort of related to like someone who followed none of the rules that people default to. And I think it's really interesting. And I think it's gonna interest you. Because A, it's an obscure billionaire who I'm sure you've never heard of, but you know their work.

• 30:45Sam Parr?

  And B, it's a family dynasty business, which I think you're tiptoeing into like your interests.

• 30:50Shaan Puri?

  From tantalized.

• 30:52Sam Parr?

  Okay. Have you ever heard of Advance Publishing?

• 30:56Shaan Puri?

  No. But you said I know their product. What's the product?

• 30:59Sam Parr?

  Well, the most popular ones, but not necessarily the most profitable, are Iron Man, GQ Magazine, Reddit, Charter Communications, Warner Bros., Discovery. Some smaller ones that you probably like is the, or that you've heard of, American City Business Journals, TurnItIn.com. They just bought a mountain biking event, Vanity Fair, GQ, Vogue.

• 31:21Shaan Puri?

  Reddit. Reddit's a public stock. What do you, what do you mean they own Reddit?

• 31:24Sam Parr?

  They owned Reddit before it was public. So I can, I'll tell you, and they still own, I think they own 30% of it still. But I'll tell you the story. So there's this guy named Sam Newhouse. Sam Newhouse was born, I think, in like 1895. He's born in this like Jewish family. He's like five foot two. He's like a little guy. He's tiny. And he, his father gets sick, gets really bad asthma. And so his, can't work. And so he's got like four other siblings. And he's like, at the age of 13 and 14, the mom is like, hey dude, you're the man of the house. You gotta, you gotta drop out of school and help me pay the bills. And so he does like a mail-in order course, basically the equivalent of an online course in bookkeeping. And he convinces this local business person to give him a job.

• 32:06Sam Parr?

  He's like, I'll do your bookkeeping. So he does his bookkeeping, starting at the age of 15. By 16, a year later, the business guy who owns a very small local newspaper. And he's like, hey, I have this newspaper that I own. It doesn't really make a lot of money. And it made like the equivalent of like $800,000 a year in revenue today. He's like, can you just like, keep an eye on this? You seem very trustworthy. You know numbers. Figure out how to make this work. Within six or seven months, he turns it around and start making money. And he's at this point 17. And the guy's like, dude, good job. Here, I'll give you a percentage of the profits now, and I'll also give you a little bit of ownership. And Sam Newhouse is like, I like this. I think I'm pretty good at it. So he does it for a couple more years. And then after about three years, he convinces a bunch of family members to all pitch in and loan them money.

• 32:49Sam Parr?

  And he buys his first newspaper. It was called Staten Island Advance, which is why the company today is still called Advance Publishing. And so his whole shtick is basically, he bought this newspaper, and he goes into it with a few things in mind. The first thing, he's like, look, we're just here to sell ads. Let's, let's keep it real. The, the, the content that we create, we can make it as good as we possibly can within our constraints. But like, we need to make a profit. And so he's very, very, very good at selling ads. And he's very good at keeping cost controls down. And for the next, I think, 60 years, he buys a new newspaper every three years. And it slowly accumulates roughly 15 to 20% per year in revenue growth.

• 33:33Sam Parr?

  And he grows, and he grows, and he grows, and he grows. And by the time it's like 1980, he has one of the largest privately owned companies in America. And he's doing like, well, today, Advance Publishing does like eight billion a year in revenue. Back then, it was doing like a billion in revenue. But what's interesting is this little guy named Sam Newhouse, he never had an office. He worked out of a briefcase. All he had was a briefcase. Most of the deals that he did was handshake agreements. He had zero partners. He had zero executive management team. And by the time the company was doing a billion in revenue, it was literally just him. Like, just him making these decisions. And, and he would, he would hire a publisher, which is basically a GM or like a CEO of a newspaper.

• 34:17Sam Parr?

  And he would go to each one each week and be like, hey, what's going on, man? How's everything going? He was very polite, though.

• 34:21Shaan Puri?

  He was the headquarters, just driving around.

• 34:24Sam Parr?

  And he would drive from thing to thing to thing. And he kept doing this and doing this and doing this. And then after a while, when he's like close to 60 and 70 and 80 years old, he starts getting his sons involved. And they've now created this like dynasty. And it was his sons who was like, okay, our dad bought all these like, kind of low prestige local newspapers where like, they pretty much just exist to buy ads. Basically, the way that he thought about it, he was like, his whole thing was like, how much profit can I make in 10 years off of this particular newspaper? That's how he would value things. So he was like, okay, I can make $8 million in profit over the next 10 years off this newspaper. I have no problem buying it for $4 million,

• 35:04Sam Parr?

  which is like, I think at the time that, like, he would buy them for six to eight times annual earnings. Because he was like, I'm looking for 10 years at a time. That's how I measure it. And he kept going. And then eventually, his kids were like, okay, dad built like a cool company. But like, it's not like well-regarded. We want to do something great. And so they buy The New Yorker, which was at the time, very prominent magazine. They buy this little thing called Conde Nast. And Conde Nast was a series of magazines, including Vanity Fair, Vogue, and all this other stuff, like GQ. And they were like, we're gonna make this like, we're gonna make our family great. And so they come up with this idea of Vanity Fair, which is hard to describe now, because it's not as relevant. But they were like, we're gonna hire these amazing editors.

• 35:47Sam Parr?

  And that's where they get this woman named Anna Wintor, who, if you've seen like The Devil Wears Prada, that's her. And their whole shtick was, we're gonna give the, hire these amazing editors. And we're gonna give them like, do whatever you want. As long as it like, makes some profit, do whatever you want. We don't care. And that's what they're famous for. And so they've had a bunch of editors of these really awesome magazines for like, three or four decades. I think she's been doing it for like 30 years. And then come the dot com era. They're like, okay, we gotta figure this out. What do we do? And so they buy Reddit for $10 million. And they hold on to it, and it grows, and it grows, and it grows. And eventually, they spit it out and do its own thing. And so their $10 million investment into Reddit

• 36:29Sam Parr?

  is worth, I think now, like between $2 and $3 billion.

• 36:33Shaan Puri?

  Yeah, that's wild.

• 36:35Sam Parr?

  They've like done this over and over and over again. They're still a privately held company. I believe his name is Steven Newhouse, who must be the great, the grandson of the founder. He recently bought Iron Man, the triathlon series. They've bought, they just bought a mountain biking event. They own TurnItIn.com, but I think they recently bought that for like over a billion dollars. They own 4% of Warner Brothers, which owns HBO, CNN, Discovery Channel, all this other stuff. They own 14% of Charter Communications. And so it's just this big like playground where they like buy these really cool things, and they own them forever.

• 37:13Shaan Puri?

  This is fascinating. What, what's something you're gonna, you know, you're like, I can steal from this playbook?

• 37:18Sam Parr?

  So something that he did, that I believe Warren Buffett did, when you're buying multiple businesses, something that you tell yourself that's cool is to consolidate the backend, the back office. It's counterintuitive. That is not the way to do it. Every entity should be its own thing that's, can run itself and is completely independent. That is the best way to make sure that they can move fast and act on what's good for their local business, as opposed to having like some HR, or sorry, some HQ that's helping make decisions. Another thing is, I need to be reminded of this all the time. I think everyone does, is how, if you know what business you're in, even if it's not sexy,

• 37:59Sam Parr?

  and you're able to stick with it for a long time, and you are what you are, and you know what you are, it can really work a lot better than pretending to be something else. For example, he knew, he was like, guys, ads are first. Okay? So if we hire journalists, that's fine, that are great journalists, but you have to like stick within this playbook. We aren't going to like appeal to like be sexy. It was his kids who got into that, because they wanted to be that. But he was like, no, this is what we're doing. This is the mission. And we're gonna do it over and over and over and over again. Like, you and I will like talk about this podcast oftentimes. And we're like, this is a fake example, but we're like, should we talk about politics? And like, one could say like, yeah, we should. It'll get more popular. It's like, or we just stick to what we know

• 38:41Sam Parr?

  and like enjoy our niche and just be kings of that small niche. Do you know what I mean?

• 38:46Shaan Puri?

  Yeah, so that's a good takeaway. Very tempting to, and I wouldn't even say tempting. I think it is interesting when people don't really understand the business that they're in. And that can be from a customer point of view, like, why, like, you know, for example, why do people listen to this podcast? Just to, just to use a personal example, right? It's like, if you can't really understand why somebody's listening, what are the odds you're gonna be fulfilling that, you know, at the highest level, that you're gonna be delivering to the person the, the reason they came, the job to be done for why they're here, right? Because on one level, you could say for this podcast, well, they're listening for business ideas. Because you would say, well, often we talk about different business ideas or opportunities.

• 39:29Shaan Puri?

  And certainly, it's for somebody who's looking for their next business. So then we should go market this as a great podcast for somebody who's looking for their next business. And if you did that, it would be a shockingly small number of people and a small percentage of our actual audience. Because what our actual audience likes to do is be entertained by the talk of business.

• 39:48Shaan Puri?

  Right? Like, I like to hear about business ideas that I have no plan on ever going and doing. It sounds irrational. Why would you do that? Why waste the mind space there? It's like, well, because it tickles some part of my brain to hear people brainstorming about an idea or teaching me about an idea that I never am gonna do. And or I hear about a business that's completely different than mine, but I'm fascinated by it. I take inspiration from it. And for some reason, hearing about this dude's old newspaper business and how he was a traveling, you know, traveling in his car, checking on each each HQ and how he took a simple idea seriously and he stuck with it for, you know, a hundred years. It made me reinforce what I'm doing over here in the restaurant business, what I'm doing over here in the oil business or whatever other business you're in.

• 40:34Shaan Puri?

  And so we have to understand that for us, it's inspiring stories. So stories of people doing badass things to make it so that you go do badass things in your business. And secondly, people who are just business junkies, they just like to know, they like to hear, they like to the fantasy football of the whole thing. They don't have to go plan to actually go do that thing. And once you understand that you might like run your product or run your business a little bit differently.

• 41:00Sam Parr?

  So a lot of times people at the podcast, they'll reach out to me and they're wondering, hey, Sam and Sean, how do you meet all these amazing entrepreneurs? How do you find all these stories? Well, I have a hack. You see, I actually have a community called Hampton. It's a community for entrepreneurs doing at least three million revenue, although we do on average, just something like $25 million a year in revenue. We have the founders of DoorDash, of Figure, of BlueChew. All these amazing companies are part of Hampton. And what's interesting is because of the environment in Hampton, which frankly is very similar to my first million, we have a very unique, high trust environment. When people apply and go through the vetting process, they're put in groups of like eight or nine other entrepreneurs and they get real about everything that's going on in their life and in their business. And sort of like when people listen to MFM, they get inspired to come up with new solutions for business.

• 41:44Sam Parr?

  That's what happens in real life in Hampton. It's life changing. And so if you're a founder of a startup that does at least three million in revenue and you just wanna go ahead and pull forward five or 10 years worth of success, then check it out. The URL is joinhampton.com. Again, the URL, joinhampton.com. Yeah, like a good example of what not to do is, do you remember Jaguar had like a rebrand like two years ago?

• 42:07Shaan Puri?

  Oh, yeah. Everyone hated it, right? What were they doing?

• 42:09Sam Parr?

  Yeah. So basically like Jaguar, they're they're historically, I think they were like, it's a British company and it was like a cool guy car. Like James Bond would drive a jet. Yeah. It was like a cool guy, like a like a man's man kind of thing. And I think they drifted a little bit away from that, but that's like the heart of it. And so they they they were trying to figure out, they're like, look, we've kind of been like this middleman car company for the last 15, 20 years. We gotta get back to our roots. And they go and do this rebrand. And somehow, when they did it, they had like their spokesperson was like an androgynous woman, which isn't exactly in line with a some manly man who loves to smell gasoline.

• 42:51Sam Parr?

  It sort of seemed like, like a little like, it was like related to the LGBTQ thing, which is like, fine. But that's not exactly the Jaguar customer or like the reason why people turn to Jaguar. And when they did that, all the customers were like, what is this? This doesn't speak to us. And so it was like the exact opposite of what you should do.

• 43:12Shaan Puri?

  Well, right now Nike is in the news for the same thing. Nike's stock is down 90, what was it down? 80%, 90%, something like that from its peak. Um, I don't know if you've been following this, but

• 43:23Sam Parr?

  Yeah. What's the, what's the gist of it? I know it's down.

• 43:27Shaan Puri?

  Peak was 170 and it's currently at 36. So Nike's stock has fallen dramatically. It's now a $53 billion market cap.

• 43:37Sam Parr?

  And just to put that in perspective, they do 46 billion in revenue. So they're trading almost at one times their revenue.

• 43:43Shaan Puri?

  Like a shitty D to C brand, right?

• 43:45Sam Parr?

  Yeah.

• 43:46Shaan Puri?

  And there's lots of reasons people can attribute to this. One of the popular reasons, I don't know if this is the full reason, right? I think there were some business model things they did, but one of the popular kind of complaints, Eric, things that people say is like, look, Nike, the brand, the premium you were getting was because you had this incredible brand. And it was worldwide recognized and respected brand, athletes everywhere wanted to be a part of. And it used to Nike used to celebrate greatness, you know, famously, they would never show the shoe. They would talk about the athlete and the athlete being great, the athlete pushing through, the athlete achieving what others said was impossible. And they just so happened to be wearing Nikes. And the implication is if you want to be great, Nike stood for greatness, stood for excellence.

• 44:29Shaan Puri?

  And if you wanted to be great, if you wanted to be truly excellent, then you should wear Nike. And it drifted. And so like they started having like all these like body positives. So it's like, all right, there's a fat person wearing Nike. Great. Like, you know, there's a, there's a, this person who's not, not great wearing, wearing Nike, not great at their sport. And it's like, well, nobody wants to buy the brand of, of non-excellent athletic performance for an athletic shoe. And you could see how a large corporation could drift and could lose, lose that. And then they're gonna have, now they're gonna have their back to their roots moment where they're gonna trim the product lines and they're gonna go back to their roots. They're gonna overpay some athlete to, to go back and they're gonna have this new campaign. They're gonna fire their ad agency and hire a new ad agency. They're gonna get back to their roots and I

• 45:12Sam Parr?

  Think about the athletes, they're like, I could be Nike's next mistake. Let's like, I have to get it, I have to get it before they realize how dumb this is.

• 45:23Shaan Puri?

  And so, yeah, like, I shouldn't have a chance.

• 45:28Shaan Puri?

  Nike billboard, right? Like, that should be impossible.

• 45:32Sam Parr?

  Can I wrap up here with this, um, a segment that I wanna call, I created a monster slash how to turn shit into gold?

• 45:42Shaan Puri?

  This is brought to you by Jiffy Lube.

• 45:45Sam Parr?

  Yeah.

• 45:46Shaan Puri?

  I feel like every segment needs a sponsor, even a fictitious one.

• 45:49Sam Parr?

  Yeah, this is, this is called the, I created a monster slash how to turn shit into gold. So, um, and it's, we're, this is like a positive episode. So this is perfect. So a few months ago, I, I kind of alluded to it, but I didn't wanna like say it. My sister-in-law got breast cancer recently. And what sucks because she's pregnant, she's due in October. And she got cancer like the same, so the same day Ben called me, she called me, uh, she called my wife. And she was like, okay, this is horrible. I'm pregnant and I have cancer.

• 46:22Sam Parr?

  How can I make this awesome? And so she got inspired and I guess got inspired by me because everything that was taking way too much credit. But, uh, but it runs in the family.

• 46:34Shaan Puri?

  Pulled you over for a speeding violation there on that sentence, but go ahead. Citation back on the road.

• 46:41Sam Parr?

  I'm the pregnant one with cancer, but you are the hero, Sam. But I guess what I'm saying, like, you know, as you know, being a creator, you get a lot of free stuff. And I think everyone's like, I want that. I want a free mattress. And so she started making TikToks about being pregnant and having cancer. And she's like doing amazing where like the video I don't like watching is like when she finally shaves her head, it always makes me cry. But then there's like her working out and doing stuff and like, she's like basically starts off every video, I'm 30 years old, I'm pregnant and I have cancer. And like, here's my workout today. And she now is on TikTok, she's getting like tens of thousands of views on a bunch of videos. I think she's doing like a video a day.

• 47:24Sam Parr?

  But I just thought this was really awesome. I thought this was really, really, really cool and admirable what she's doing because getting cancer and being pregnant, that's literally like one of the worst slots that can be drawn ever. But she, and, and I like to tease her because I'm like, the shitty thing about both of those things, your shtick is that ideally they're gonna end. You're gonna have a baby and the cancer is gonna go away. So you better get everything out of this, you know, while you can. But I think it's pretty cool. And I thought you'd get a kick out of this, uh, what she's doing.

• 47:53Shaan Puri?

  I do, I am getting a kick out of it. I think this is awesome. I'm gonna watch some of these videos after this. I do have a suggestion. Now that she's taking suggestions.

• 48:04Sam Parr?

  She's in the arena now.

• 48:05Shaan Puri?

  Well, kind of like you said, like, um, you know, the, the, uh, that initial hook is like, it's obviously like a pat, a shock, right? Like I'm 30 years old, I'm pregnant and I have cancer.

• 48:15Sam Parr?

  By the way, let me, let me give her a shout out. It's Sid Glaner. Her first name is Sydney. Yeah. First name Sydney, last name Glaner, G L A N D E R. Okay, go ahead.

• 48:26Shaan Puri?

  Yeah, everyone, let's go follow her.

• 48:29Shaan Puri?

  I think she should tweak it a little bit, maybe try, I'm 30 years old, I'm, you know, I'm a expecting mom and future cancer survivor. Cause I think the words matter, the label you put on yourself, the identity, especially as a content creator, you, there's this weird thing where the more public you are about an identity, the harder it is to ever switch it. And this is one she would wanna switch, not having it, but surviving it, you know, like conquering it, beating it. And so that's my, that's my, my only suggestion is, uh, is consider, consider that.

• 48:58Sam Parr?

  Yeah, I actually think that's great advice. She's been texting me, she's like, Kettle and Fire reached out to me. They're offering to send me free bone broth. And it's like, I made it. Like every influencer has this moment. It's sort of like making your first dollar, the first time a brand reaches out to you and offers like product, you're like, I did it. And so I think it's really cool that she's, she's done it.

• 49:18Shaan Puri?

  I got a huge box of Chomps from Pete from Chomps at my door. And like all the kids on my, my son's soccer team just thought like, they don't know what a podcast is. They actively don't wanna watch this, but the fact that Chomps sends me free Chomps, they were like, this is unbelievable. Cause I don't know if you know this, but kids, kids freaking love Chomps, chopsticks.

• 49:40Sam Parr?

  Dude, Pete from Chomps, DM me, I want some Chomps. That's like one of the few things I would gladly accept.

• 49:45Shaan Puri?

  It's like a lifetime supply of Chomps that I have at the front door.

• 49:48Sam Parr?

  Is it really?

• 49:49Shaan Puri?

  Can I tell you, uh, can I tell you a fun, uh, a funny, uh, just like, this is the, uh, the Tales from the House episode. So I don't, I don't know about you.

• 49:57Sam Parr?

  Who's this sponsored by?

• 50:00Shaan Puri?

  This is, no, I need like a, like a, like a insure, home insurance company, maybe like, uh,

• 50:04Sam Parr?

  Yeah, Geico.

• 50:04Shaan Puri?

  Or something like that for this one. So it was unrelated to the, to, to business or anything like that. But I don't know if you, if you're, if you guys are like this, but does, uh, does Sarah like panic when guests are coming over? She seems cool as a cucumber. If anybody's ever met her.

• 50:19Sam Parr?

  She seems cool as a cucumber.

• 50:20Shaan Puri?

  She's literally cool as a cucumber. Maybe you're the one who would be panicking, but my wife.

• 50:23Sam Parr?

  She's pretty stoic, but I do empathize with that. Like when you clean before the cleaning lady comes.

• 50:28Shaan Puri?

  Yeah. So this is like the extreme version of that where my wife, like we have the Tesla Model X, which is awesome, but she hates the doors. And I was like, oh, why? It looks so convenient to get it out. She's like, no, everyone can see in our car at school drop up. Like I open up the kimono every time. Everyone sees every goldfish that's on the ground. I'm like, they don't see or care. She's like, no, like park over there farther away. So nobody will see when we open our trunk. So anyways, we're cleaning out the house. We're getting rid of some toys and so she doesn't want to get, she doesn't want to waste it. So she posts on her IG like, hey, does anyone want to take these toys? I pick up these toys. And her friend who's a kindergarten teacher is like, oh, perfect. I'll take them for the classroom. And she's like, oh, great. Okay. Great. I'm so glad these are going to a good place.

• 51:09Shaan Puri?

  Awesome. She puts it like as like up front, like right by the door. Just come grab them and go. And so five minutes before she picked it up, she's like, hey, we're on our way. And then my wife's like, who's we? Oh no, who's coming? And she's like, yeah, it's me, husband, all the kids. We're just going to come over real quick. We're just going to do this. And so we're in emergency clean mode. She's cleaning downstairs. She starts going upstairs and I'm like, like, nobody's going to go upstairs. Like, don't worry. Like this is like comical. Nobody's going to go, nobody's going to see that room. Don't even worry about it. Yeah. If you want to pick up some stuff here, that's fine, but like, don't worry about it.

• 51:43Sam Parr?

  You ever seen those videos where like people get pulled over by the police and they want to prove a point? And they barely roll their window down and they just like, I don't answer questions. That's like.

• 51:52Shaan Puri?

  That's what she was trying to do. She wanted to like crack the thing open and like do like an exchange through the like slot, like a prisoner in like a solitary confinement. Anyways, they come over, kids are playing around the house. It's time to go. And, and they're like, oh, and they're like, cause they're like calling his name, their kid's name. And they're like, ah, he's doing that thing again. And we're like, what? And they're like, he always does this. We go to someone's house and he just goes and finds a random room in their house that just hides there. And we're like, oh, that's funny. He's so silly. And they're like, no, it's not funny because he won't come out. Like he'll go an hour, two hours, like you, he won't find him. And then we're like, oh, and then my wife starts to, she's like, let me go upstairs and just see real quick. And they're like, no, no, no, you don't know this kid.

• 52:37Shaan Puri?

  I know how he thinks. We will go send a search party up and find him. So they go upstairs.

• 52:43Sam Parr?

  Dude, your wife's like, Bella. And by the way.

• 52:46Shaan Puri?

  Exactly. By the way, the husband is a real estate agent. So he's like, you know, just finally attuned to just paying attention to home.

• 52:52Sam Parr?

  Scoping the sitch.

• 52:53Shaan Puri?

  He scopes the joint out. And so he, he's going room to room. And my wife's just following him, making excuses in each room like, we haven't had a chance yet to clean that up. We're actually, we're moving. That's why this is like this. And like, I don't know who did that. Somebody came here and did that. And so she's just making excuses while he's opening up every closet, every drawer, looking under the beds, like everywhere you would never think anyone would go linen closet, what's in there? And so, cause he might be anywhere. And finally in the last room finds him inside of a closet. And like they're coming downstairs and like, you know, I feel like my wife just saw a dead body. And like, I think it might be hers that she saw on the way out. And we didn't talk for like 15 minutes after they left. It was just like silence. And she just processed like her worst nightmare like playing out.

• 53:39Shaan Puri?

  But you know, like the stoic thing where you like visualize your worst fear?

• 53:43Sam Parr?

  Yeah.

• 53:44Shaan Puri?

  She lived it. And I feel like she came out a better person now that like she survived her worst nightmare. So I thought I'd share that with you.

• 53:50Sam Parr?

  Does she know that you're going to talk about it?

• 53:52Shaan Puri?

  No, no, no. So she gets to relive it now. Thankfully she's never listened to an episode of the podcast. So we're safe. This is a safe space here.

• 53:59Sam Parr?

  We used to have this email that would get sent on the hustle. It was, we called it the zombie email. So emails who have never opened the email ever before, to like reengage them. And it was like, hey, I'm sending this email because according to our records, you've never opened an email, which gives me an opportunity right now to explain some of my deepest, darkest secrets because no one's reading this. So when I was 12, I open mouth kissed a cousin once. Not only, not only can I not see why George Clooney is attractive to women, I too think he's incredibly attractive and I would, like, we could like say all these like crazy stuff. And it was like a huge hit. Like the few people that would actually open it, we would totally get it back on the hook.

• 54:38Shaan Puri?

  Just when they thought they were out, you want them back. Dude, that's such a good idea. That's so funny.

• 54:42Sam Parr?

  This is your zombie newsletter.

• 54:46Sam Parr?

  This was a pod full of laughs, full of goodness. Congratulations. We did it. And that's it. That's the pod.

• 55:03Shaan Puri?

  All right. Let's take a quick break. I want to tell you about marketing school. It is a podcast that is part of the HubSpot Podcast Network. And it is run by Neil Patel and Eric Su. And these guys are both marketers who are running businesses. And so if you want real world tactics from practitioners who are actually out there in the field doing it, this is the podcast for you. Check it out wherever you get your podcasts.