#224 - How Tracking Every Second of His Life Took Rob Dyrdek from 0 to $405M in Exits

Rob Dyrdek (@robdyrdek), founder & CEO of venture studio Dyrdek Machine, former professional skateboarder, and star of hit shows like Rob & Big and Ridiculousness, joins Sam (@TheSamParr) and Shaan (@ShaanVP) to discuss how he transitioned from acting and athletics to venture capital and how he structures his many business interests. He also talks about how he structures his life to achieve maximum human optimization, why he’s glad he didn’t have TikTok growing up, and much more. Show Notes: * (00:57) Why Ridiculousness is always on MTV * (11:35) How Rob structures his business, money, and time * (16:49) How Rob tracks his time with custom scripts * (26:22) The transition from skater kid to human optimization * (35:40) The value of opening your finances * (44:16) Why Rob is glad he didn’t have TikTok growing up * (58:29) Why Rob is trying to create a “Drake equation” for business Links: * Rob’s Podcast: https://dyrdekmachine.com/build-with-rob

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Speaker 00

  I'm, I am human optimization and optimized to, to be what though? To just be happy.

• 0:20Sam Parr?

  All right. Sorry. We were late. We, uh, we were, we were recording another episode and,

• 0:25Speaker 00

  Yeah, look, I got the context. I thought it was fascinating. I love the idea of like, your digital media company being acquired and then you have to do a, a podcast with the guy who acquired it. No longer works there, uh, or no longer the CEO. It's fascinating.

• 0:41Shaan Puri?

  Well, he told a story that was, I think, good because I think most people don't want to hear necessarily from, oh, you're the CEO of some marketing companies, some public companies, not the, the sexiest story. But he, he just got in a crazy snowmobile accident and broke like every bone in his body. And, uh, was sort of like lying there on a mountain for an hour thinking I might die or, you know, maybe hopefully his cell phone had like one bar and he was able to call the police and get, get, get a firefighter to come save him. And so he told that story and I was like, okay, this is good. This is good content then. I'm happy with how this turned out.

• 1:13Speaker 00

  Wow. That's, that is fascinating. Man, that's scary.

• 1:17Sam Parr?

  Yeah, it was good. He was like, it was like a movie. We were like, you know, Brian, this is like a movie, you know, like billionaire tech guy, almost dies, quits and starts meditating and.

• 1:25Shaan Puri?

  Yeah. He became like a philanthropist afterward. He reevaluated his life while he was lying there, that sort of thing. All right, Sam, you want to do a quick intro?

• 1:34Sam Parr?

  You do it. You do it. I like, I've, I've enjoyed you, uh, doing it lately.

• 1:37Shaan Puri?

  Okay. I'll give the, um, I'll give the like, the brief context of this. Okay. So Rob,

• 1:44Shaan Puri?

  I don't know if you know this, but your, your show on MTV, there's a, there's a kind of a meme about it on Reddit. Do you ever go to Reddit?

• 1:52Speaker 00

  I do not.

• 1:53Shaan Puri?

  Okay, so you know of Reddit, it's like a

• 1:56Speaker 00

  Of course.

• 1:56Shaan Puri?

  kind of website or whatever.

• 1:57Speaker 00

  Of course.

• 1:58Shaan Puri?

  So me and Sam both watched the the show The Challenge on MTV. And and the challenge has been around for like fifteen years. It's kind of like our, you know, not even a guilty pleasure. Frankly, I'm not guilty about it. I feel great about it.

• 2:11Speaker 00

  No, this is great.

• 2:13Shaan Puri?

  This is great. And so me and Sam both watched The Challenge and we're probably the only kind of like tech investor dude.

• 2:18Sam Parr?

  Bro, it's because my wife, my wife watches it.

• 2:21Shaan Puri?

  Yeah, Sam hides behind his wife. I love it. I'm not afraid to say it. I came out the closet, said, I love The Challenge. So on Reddit, there's this big subreddit about The Challenge. And the running joke is that MTV plays twenty three hours of ridiculous ridiculousness. And then one hour of The Challenge on Wednesdays. And so because your show is, your show is always on TV. I don't know if you know this, but it's kind of like constantly on MTV. And so there's a running joke that that's that's all the channel is basically is ridiculousness. I don't know if you know about that or if you have any thoughts, but I wanted to start there.

• 2:59Speaker 00

  Well, I mean, yeah, I mean, it's sixty percent of the total programming.

• 3:02Sam Parr?

  Is it really?

• 3:04Speaker 00

  Yeah, and it's fascinating because it's like, you know, as I have evolved the program and my relationship with the network and ultimately sort of the business that I have with the network, it evolved into creating more content and airing more shows. And so they began to air more shows and the ratings went up higher and higher. So then now people are watching it in blocks of, you know, two and three hours at a time. So it, you know, and linear cable as a whole kind of faded to appointment television. And you had hero content that pushed up to the forward on almost all the networks. And I just happened to be lucky. You know what I mean? Of like finding that sort of resurgence. But I was also because I control and own the the the production.

• 3:49Speaker 00

  I negotiated on the unit economics of the show and what the network needed as the cable advertising world was evolving. So I was able to control it at a higher level than traditional talent, which took me from getting thirty episode orders to one hundred and sixty eight episode orders, which then eventually became five hundred episode orders, right? It's a

• 4:12Shaan Puri?

  And were you always plugged into that? Like, I know with, for example, athletes like Floyd Mayweather, right? Starts off as a boxer, but then the promotion, the production company basically takes all the economics. And he's out here, the talent, the one that's drawn in all the viewers, but didn't own that piece. And then over time, now he owns it all because he, he kind of like got screwed for a few years or sort of wizened up and said, oh, I, I need to own more of this stack in order for me to like, benefit in the way that for the value I'm bringing. Were you, did you get it from day one? Or did it take some time for you to figure that part out?

• 4:45Speaker 00

  Look, I think you guys know the complexity of making a successful business, right? So at the, at the end of the day, there's arbitrage for talent and different aspects of business. And it relates to entertainment, but the ability to actually monetize it, create value. And then in my case, sell it for a significant amount of money is extraordinarily difficult unless you really understand business at a really high level. So it's, it's way beyond, you know, I started my first company at 18 years old. I went through basically years and years of, of making millions and losing millions through ventures, where I ultimately created a, a system to, to grow into being a great entrepreneur.

• 5:26Speaker 00

  And then I capitalized on this unfair advantage that I had in the entertainment space to be able to look at the opportunity and maximize it, both from a talent perspective and create a business that I was able to have acquired through that platform. You know what I mean? It's, I think it's more rare than it is common for an athlete to, to have that mindset.

• 5:50Sam Parr?

  Yeah, and let me give a background here. And this is what I'm about to say is with no research, it's just as a fan. So I don't, you don't know this, but I, I still skate. So I've been a fan of yours forever. And so here we, I, I have here, look, here, here it is. Can you see that? There's my tray flip.

• 6:07Speaker 00

  Talking about a full tray flip right here, fully caught.

• 6:09Sam Parr?

  Yeah, totally. So, look, I could still, I still have it in me a little bit. Oh, my camera will come back in a second. But, so you, um, you, you started skating very young and I think you were sponsored by Alien Workshop when you were like 13, 14, 15, something like that, right?

• 6:26Speaker 00

  To give you more context, like I got sponsored at, uh, 11 years old, but I, I connected with the group and, and when they founded the Alien Workshop and I turned pro for it when I was 16.

• 6:41Sam Parr?

  And you, uh, but now I think you, you own Alien Workshop, right? Or you're, you're part owner?

• 6:45Speaker 00

  No, I, I acquired it for $4 million and then I gave it back to the original founders, free and clear. On top of buying a bunker in Ohio so they could run the company out of it and gave that to them free and clear. Now, it was the worst mistake I've ever done in my life was acquire a skateboarding business. Um, look, I, you know, I, I, I did it more, they were acquired by Burton and I, I, every advisor around me was like, this company does not make money. It has terrible margins, like it burns cash, like this is a terrible investment. I didn't care. I didn't understand business well enough.

• 7:21Speaker 00

  I just wanted it for the story. The hometown kid buys back, you know, the Alien Workshop that he sat in the room and helped choose the name and create the brand when he was 16 years old and finds great success and comes back and acquires the business. And when I, I acquired it, I felt like I acquired a hornet's nest. And I, I learned so much about the operational side of business and culture and, and the dynamics of, um, what I'd consider a, a, a toxic culture. And I just realized that, that my passion was to create, build and, and create an ROI, an IRR for the stuff that I created.

• 8:02Speaker 00

  And that's, that doesn't align with skateboarding very much, right? Like they're really like misery loves company. Let's all be broke. Let's all barely survive. Let's all like, keep it real. Let's hate everything. Starving artist syndrome. And I, I literally. Like was on another call and was like, man, I don't even want to be on it. I don't want to put another bit of my energy in here. And I'm like, you want to know what the real hero's story will be? I'm going to give back the original founders who built the company and sold it. I'm going to just give the entire thing back to them. And that's what I did.

• 8:33Sam Parr?

  So we have to talk about that in a second. That's crazy to me. Uh, not in a bad way, but it's crazy. And so you're, you're, you're a skater. You know, I used to watch you in a lot of trans world videos as a kid and, and a bunch of other stuff. And then you were early ish at, I think very early at DC shoes before DC shoes was even named DC, right? Um, that ended up becoming a pretty monster success. Um, and so you've seen a bunch of stuff. Then you started some of the early shows, which crushed it. And then now you're telling, you're sitting here talking about ridiculousness and the way that you're describing things. I'm like, the, it's just the evolution is crazy, right? From skateboarder to like talking about how you own 60% of the programming on MTV.

• 9:15Sam Parr?

  And so I wanted to give like context there because it's, it's amazing and it's inspirational. But at this point, you've got your hands in everything. It seems like you've got, you do, you dabble, you do a bunch of stuff. If I remember correctly, years ago, you had like a food truck. Is that right?

• 9:30Speaker 00

  I might've wrote an episode around a food truck, but it was probably fake.

• 9:35Sam Parr?

  You, you had like a bunch of different, you, you, you know, you had a bunch of different stuff. You got your hands in everything. I think you even, did I read that you were, you do, uh, horse racing? You own racehorses?

• 9:45Speaker 00

  I did, I did. Uh, when I got into horse racing, I jockeyed a horse for, uh, a race at Hollywood Park and won the race. Um, went on to own 12 or 13 racehorses, including a horse that I, uh, that got third place in the Breeders Cup that I sold for $2 million that I paid 200 grand for.

• 10:05Sam Parr?

  That's crazy to me. So.

• 10:06Shaan Puri?

  Is owning a horse a good, good investment in general? Like that's a great, obviously that's a great flip, but.

• 10:10Speaker 00

  It's, it's not, but I, for me, I got out unscathed. You know what I mean? Like for a lot of people I know that are in it, it's just really for the enjoyment of it. It's a lot of fun to go watch your horse race. Um, you know, I had a lot of respect in the racing community because they know I jockeyed a horse. They know how insane that is, right?

• 10:27Sam Parr?

  Did you do that as a skit or did you take it seriously?

• 10:30Speaker 00

  I know, I mean, I did it as a skid. I mean, it's like the dumb, it's the scariest thing I've ever done. You're talking to a guy who's broke the world record for jumping a car backwards. I barrel rolled a car. I've been attacked by a shark, a tiger. It's like I've done, you know, broken twenty five world records on a skateboard, but the scariest thing I'd ever done in my life is jockey a horse at Hollywood Park. Cause it's just you on the back of this horse. You're, you got a hold of its mane and you break the gate. You're going fifty miles an hour on the back of this giant beast.

• 10:59Sam Parr?

  How do you, how is your current, your, your entities set up right now as well as your focus? Cause if you have all, well, I was gonna, the reason I'm listing all these crazy stuff, crazy things that you do and all these projects that you've got going on, which are very substantial. How are you balancing all of this? And what's your current business structure? I mean, do you have like a Rob Dyrdek Media, which only does the MTV stuff and you get some type of fee from them? And then you have, you know, I've been, I, I would imagine.

• 11:27Speaker 00

  Let me tell you, let me tell you. Hey, hey, if you want to talk structure, let's talk some structure.

• 11:31Sam Parr?

  Yeah, I wanna hear it.

• 11:32Speaker 00

  We operate as a very, probably like a hybrid entertainment family office, right? Slash venture creation studio, right? So I have a single entity, the Dyrdek Machine LLC that owns everything, including Rob Dyrdek Inc., which is the, the entertainment side of Rob Dyrdek's business. So all of that capital flows into this single LLC and then I distribute that capital into real estate holdings, right? The cash flowing real estate holdings, or I distribute it into ventures that I co-found and create, right? So I co-found and create almost every single company that I build.

• 12:10Speaker 00

  And I, I do, I co-found it with common shares and then I do the initial funding, uh, usually in the eight hundred to a million and a half, a million dollar uh, sort of pre-money. And then I put two, two fifty to five hundred into every venture. I try to own between twenty five and seventy percent of every single venture that I have at maturity. Um, I have built seventeen companies, sold six for, and netted four hundred and fifty million since I launched the. Company in two thousand and sixteen. One of those is the production company, but all of these entities sit under the umbrella of the venture side of the

• 12:48Speaker 00

  Deere Deck Machine Business, including Rob Deere Deck, the television business. So my production company that was acquired, my earn out goes into the LLC. Um, that I own a hundred percent of, right? And then uh, my talent money lives in that same same thing. Then I pay myself a salary that goes through that. And then I invest all of that in in basically non-correlated cash flowing uh, real estate investments. Whether that's manufactured housing, multifamily units, storage units, like I've been investing a lot of RV parts lately. Dude, this is music to my ears.

• 13:25Speaker 00

  Yeah, it's this very sophisticated, it's a very sophisticated, you know, hybrid family office that I built for for myself right now. And keep in mind, every venture that I create has a has a time structure. We call it the unified theory. We at the very beginning, we lay out the entire capital path and growth path and and when we want to sell it, how much we want to sell it for, and that's our target. Uh, everything is built to sell from the very beginning, whether that's pig out chips and outstanding foods or mind right bars or Luso. Uh, comfort wear or any of the build builds that I've done over the last five years. But all of it is connected to this idea of uh, the capital that you've earned, the tax efficiencies on how you earn it.

• 14:10Speaker 00

  And then ultimately the IRR on every dollar wherever it goes inside the system. And what do you do? Then you keep your expenses within the range of your dividends that come from your real estate. So you basically play the entire game for free. And then as you scale and have big exits and big, big liquidity events, you just pump more money into the overall system and you basically live this extraordinary free life. Now, to that point, I do all of this with thirty percent of my time. Right, because I I manage, I've mastered time, energy and capacity, right?

• 14:50Speaker 00

  So I live this extraordinarily balanced life by design where I only dedicate thirty percent of my time to podcasts and my shooting television and uh building my businesses. I spend thirty percent sleeping, ten percent on my health, never compromised it, then thirty percent with my family, you know?

• 15:06Sam Parr?

  How much is thirty percent for you? Like, how many hours are you looking at thirty percent of a forty hour work week or thirty percent of your waking?

• 15:12Speaker 00

  He's saying of my entire life, all hours.

• 15:16Sam Parr?

  So eight hours, basically, right?

• 15:17Speaker 00

  No, all life. Of the twenty-four hours in a day, I I sleep thirty percent, so seven hours, right? Like, I work seven hours, I'm with my family seven hours and uh I spend uh three hours on my health, on average, right? When you look at the the overall balance. And then I could show you this because I track it every day and it pumps all of it into this beautiful dashboard. Because what I've done over time, because to give you an idea, I shot two hundred and fifty episodes of television this year. It's exactly four percent of my total time. That's how highly optimized it's become, right? Because you basically have a certain level of human capacity. And in order to scale it, you either hire automated.

• 15:58Speaker 00

  So I live this deeply automated life uh that that hires people in to add capacity. And at the end of the day, I just live super balanced and happy. That's it.

• 16:11Sam Parr?

  So give us an example. What software are you using to track all that time? Yeah.

• 16:14Speaker 00

  That dashboard. I I created, I I had a, I had a programmer write me a script that goes inside Google, the Google Calendar.

• 16:22Sam Parr?

  It's an app on your phone or it's just on like a spreadsheet basis?

• 16:24Speaker 00

  It's inside Google Calendar and then it pops, it populates a uh Google spreadsheet, right? And then the beauty of it is, is I qualitative data and quantitative uh data is what I live my life off of, right? So every day for the last five years, I asked, I wrote down how I feel about my life, work and health, zero to ten. And so I could show you by the qualitative numbers, how I'm living a higher quality and happier life. And and the result of that is based off the optimization that I've done on my quantitative stuff. My quantitative stuff is, did I get up before five? Did I brain train? Did I get in the gym? Did I meditate? Did I have a clean diet? Did I not drink? I could show you by my

• 17:06Speaker 00

  quantitative numbers that I have done all of those almost every single day of this entire year. About eighty seven percent of those quantitative things that have just driven those qualitative numbers, how I feel about my life, my work, and my health, higher and higher. So by the numbers, I could tell you what a high quality life that I'm living compared to just five years ago.

• 17:34Shaan Puri?

  You're saying so many amazing things. I gotta

• 17:36Speaker 00

  Yeah.

• 17:37Shaan Puri?

  I've been to each one. Alright, so you just said something, did I brain train? What's that mean?

• 17:42Speaker 00

  I use the luminosity app, right? Like where it's just adding flexibility and just letting your mind do all of these things that are different than just getting in and reading your emails and, you know, just going through your rhythm is really what I I do that for.

• 17:55Shaan Puri?

  And you wake up at five. What's the morning routine like? Sounds like you're pretty

• 17:58Speaker 00

  Yeah, look, I'll get up. I I I get I have to get up before five, but depending on what time I go to bed, I'll get up at four, four thirty two, right? And then to me, you know, I always have that that coffee pre-made so I can get up and get cooking. And then I track all my numbers from the previous day, fill in all my time if I missed any time to make sure that that all my data is there.

• 18:22Shaan Puri?

  On your phone or on your computer?

• 18:24Speaker 00

  On the computer, right? And then and then I try to just like organize and knock out sort of my more executional work before the kids get up and all that. Then at six o'clock, I brain train, six thirty, I meditate. When I jump out of meditation, I sent, actually at five fifteen, I bring my wife a coffee and I send her an email of every single thing that I'm doing that day, what it means to me with a love quote on top, right? Again, this is

• 18:52Shaan Puri?

  What do you mean, what it means to me? Like each thing you're doing?

• 18:55Speaker 00

  Just like, you know, just

• 18:56Shaan Puri?

  Like what you're doing.

• 18:57Speaker 00

  Yeah, in in my in my, one of the one of the pulls of our relationship was like, I do so much stuff that she would be, it'd be, I'd just be talking to someone, it'd be the first time she ever heard of it. And so she would just like, I would do so much stuff in a day, she just would would feel disconnected. So I just started giving her an email every day of like what I'm doing, what it means with a nice love quote, right? And, and that then settled down the energy of feeling disconnected from everything that I'm doing. Bring her a coffee at 5:15. God bless her. She started doing 5:30 calls for her business, which means she's going to be tired earlier. That means we can go to bed by 9:30, right? Which is another sort of blessing.

• 19:35Sam Parr?

  And this is happening in LA, right?

• 19:37Speaker 00

  Yeah, yeah. And then, you know, I pop out of meditation at seven, wake the kids up, get them both down to breakfast at 7:30. My trainer doctor comes to the house, 7:30 to 8:30, training and then take the kids to school at 8:30, right? And then the day, depending on what the week is, you know, sometimes I go to breakfast dates with my wife. Sometimes it's, you know, on Mondays, you know, I basically run a flat organization, right? So I have, you know, 10 core divisions that are ran by an executive and I just spend Monday fully organizing from when I get up four o'clock into my chief of staff for an hour, into my president and COO for an hour and then half hours for every single

• 20:21Speaker 00

  person that runs that division so that we can just be highly organized and then plan the rest of the week, which of course is inside Thursday night date nights and Friday night sushi night with my wife and picking my kids up and all of, you know, I've designed balance and then I only work within the structure of balance. And then depending on how I feel, depending on how my wife feels, then I'll even adjust that to lean into making sure that my family is feeling priority above business always.

• 20:51Sam Parr?

  You, you are like, yeah, you're, you're like, you know, like people make fun of Silicon Valley people because they're like, like, here's my calendar. I've got to adjust it like this, this and this. But I'm sitting here looking at you. I think it looks like you're wearing a black blazer with a black sweater and you got these slick AirPods in. You are more Silicon Valley techie in tune with this than like the stereotypes of it. And I, I love it. I think this is awesome.

• 21:15Speaker 00

  I mean, look, I'm, I am human optimization and optimized to, to be what though? To just be happy. You know what I mean? Like at the end of the day, that's why you're playing the game and you got to figure out yourself. To understand what truly makes you happy because your goal is to not be happy in pockets. Your goal is to be happy every single hour of every single day of your life. Right. And, and that's really what I've accomplished. And I'll tell you something. If you think about how you live, right? You, you can live in two places that'll get you nowhere. It's dwelling and being negative. Right. Or it's being hopeful and like wishing. Right. Either of gets you nowhere, but where, where life is lived is you're either problem solving. You're either creating the future or you're experiencing the present.

• 21:59Speaker 00

  Right. And the truth is whatever you're experiencing, the present is based off of the decisions you've made in the past. And it's your choice to create whatever you, your reality is that you're going to eventually experience. Or God forbid, something hits you rather than dwelling on it or hoping it didn't happen. If you problem solve and handle it. Um, you're not going to, you can basically live a life with no negative thoughts. If you learn to live in a state of either experiencing, creating or problem solving in your entire life, right? But it's on you to understand what that is to be able to live in that state.

• 22:33Sam Parr?

  I'm flabbergasted, Sean. Rob is, is just, it shocked me.

• 22:38Shaan Puri?

  Here's what I'm wondering. And we share a lot of philosophies, by the way, the, the things you're saying. There's a lot of philosophies I, I live by, Sam lives by as well. But I'm wondering this, in my life, because I live by a similar philosophy. I've encountered a bunch of people and what I've found, maybe I'm wrong here with you, but what I found is it's kind of two, two groups. There's the group of people who kind of were this way from day one. They were sort of like optimizers from day one. They really cared about, they sort of recognized the importance of time early on. They recognized the importance of their mood and how they're feeling early on. And they said, cool, I'm going to design systems to make this work for me by default. So I'm not swinging from highs to lows. Uh, I'm not pissing away time. I'm actually making management.

• 23:19Shaan Puri?

  So some people get it early. I don't know if that's nature or nurture, but they, they were this way from day one. And then there's other people who sort of live life in the exact opposite way for a while. And then it comes sort of screeching to a halt and they say, I gotta make a change. I gotta get some order and some organization. I gotta like, I gotta actually like take control of this and not just have it be so loosey goosey. And I'm looking at you and I'm thinking. Is he a skater earlier? How does the skater guy become human optimization embodied the way you are? Were you always this way? Or was this, I lived a certain way and then I had a realization in a moment where I decided to kind of shift my path so that I could design my life a little bit differently?

• 24:04Speaker 00

  Yeah, I was not this way. You're talking to a guy getting attacked by sharks who's starting company after company, breaking world records, jumping cars, doing cartoons, television shows, doing, doing all these things as you alluded to in the beginning. Like you, you were pulling into, I would say you were pulling energy from like who I used to be and what you know me as, right?

• 24:24Shaan Puri?

  Just as, just as a fan.

• 24:25Speaker 00

  Yeah, right? So, so the way that you were viewing was in fact really how I was kind of living where I was being, I always refer to myself as going in so many directions that at once I was, I was like pulled tight. And so what happened? You swing from side to side in order for there to be some sort of give and whatever you were ultimately doing. And for me, I was, I had, had built my league, my professional skateboarding league and took it to market to raise capital. And, and these groups were like, oh, we want to, we want a piece of everything that you do. Look at all that you do. They offered me a 360 deal. I thought this is it. You know, I've just, you know, done this whole thing by the seat of my pants. And like, finally, like, these people are going to recognize me and turn

• 25:08Speaker 00

  me into the billionaire I'm meant to be. And when they did the diligence on how I ran my finances, how I ran my life, all aspects of it, they were like, you're not even investable. You're just like, you spend all the money that you have, like, you're not creating any value. Like, all this stuff. And it was this, this deep awakening of like, you're not who you think you are. Like, you, you've attached yourself, this, this identity that you've created for yourself is actually false. And the success that you've had by being so driven and so ambitious, like, as, you know, despite all these other things you're doing that are failing, you're making up for it by other things working.

• 25:47Speaker 00

  Like you aren't actually what you think you are and I went on this journey to begin the discovery of like, how can I begin to put a system around myself to be first, it was like, how do I learn business? I don't know business and I hired a consultant to teach me how to build a company beginning to end. And and in that process, I found this book called Start at the End. That was a business book about decide what you want out of a business before you ever start it. And then it was like this sort of like, like, you know, insane sort of moment that where I was like, man, like, I need to start treating my life like that. What life do I want?

• 26:25Sam Parr?

  And how long ago was this?

• 26:27Speaker 00

  That would have been in two thousand and thirteen.

• 26:31Speaker 00

  You know what I mean? So it wasn't, you got to understand, I this, the evolution and the growth that I have gone through over the last six years is is four or five lifetimes of growth. You know, you're you're talking about from from saying you're uninvestable to creating generational wealth in a five-year period. Okay, more and and and now transitioning beyond, you know, self-preservation to generational preservation. What is my five hundred year plan? How am I going to affect your decks for the next five hundred years? And I couldn't even in two thousand and thirteen, you know, I was single partying and like part of like when I looked at like,

• 27:11Speaker 00

  what's my ideal life? I want to have balance and love and marriage and kids and these things. So I had to begin to change the way that I was living to ultimately create the energy to attract um, the person, the people, the knowledge, everything that I would need to grow into the person that I that I had designed for myself in two thousand and fourteen and fifteen.

• 27:36Sam Parr?

  And was the you you said your production company was acquired. Um, was that the biggest win for you financially?

• 27:44Speaker 00

  Oh, you know, I mean, there's no doubt, you know what I mean, but you gotta understand like even, you know, it's it's such a significant amount of capital, um, and I own seventy percent of it. Right? So it's just a it's a much, it's a it's a big acquisition, um, you know, you know, the final numbers aren't, we're still in the middle of the earn out, but it's it's oh, it'll, it could be close to, you know, you know, hundred and twenty-five, hundred and thirty million for just me now, right? And so that that unto itself is a really significant single transaction, um, that is that very few people ever experience. You know what I mean? So again, it's a, and it to me, it's the first company that I built

• 28:29Speaker 00

  that was in the built to sell structure, right of when I just taught myself business, completely built the system for how I would create businesses. It was the very first one that I built to sell and built it and sold it in three years, right? And went first to the investment bankers, said, I'm gonna build a production and sell it, the people that only sell production companies, they're like, okay, here's how you gotta do it if you wanna build it and sell it. Then I went and hired a person who just went through a build and acquisition, who was the number two at the company to help me build it. Then I went out and began to build it. Now what happened? A whole lot of magical shit happened, you know what I mean? Like, because like, like, all of these different things like occurred that allowed me to go from zero revenue to fifty million in the first year

• 29:14Speaker 00

  that allowed like the trajectory of the growth and the the EBITDA in the company to scale based off of ridiculousness, having a second resurgence and me being able to negotiate the value of the company based off of now understanding the production, the unit economics of what the network would need. These unpredictable things that that in the beginning, but I said it where I would build it and sell it in three years and then took it to market, went back to those bankers three years later. Here's the numbers, let's take it out and see if, uh, see who would be interested. Now, as fate would have it, the group that acquired it was the same group that offered me the three sixty deal that said I had no value um, in two thousand and thirteen.

• 29:54Speaker 00

  And when they acquired it, part of the acquisition, I made them also acquire my professional skateboarding league as part of the roll up that they create. Right. So it was a very poetic justice and beautiful sort of three sixty moment. As it relates to they a- as the single sort of private equity group that drove me to like reevaluate and and really. It pushed myself to like design my life and then they come around and also provide the opportunity that sets me up. For the future, instead of owning half of me for the rest of my life, they acquired the only two assets I kept from that era.

• 30:32Shaan Puri?

  And you don't know this Rob, but Sam is kind of a nut like you. He, I think at the age of, he showed me the spreadsheet and he's like, I made this, I think he was twenty three, twenty four, maybe. And basically what he did was he said, okay, I want to have, I I forgot what it was. I want to be a millionaire, self made millionaire.

• 30:48Sam Parr?

  I said, I wanted to make, I wanted to make twenty million dollars by the age of thirty.

• 30:51Shaan Puri?

  By the age of thirty, I want, I want to have twenty million dollars by the age of thirty, liquid cash that I actually, you know, I I own, liquid, liquid net worth. And so he then created a list of all the rich people he could find in tech, because we're in the tech world, right? And he's like, okay, from Jack Dorsey, who created Twitter and Square to like whoever. And he mapped out, how many years did it take them to make their first, like their first nut of like a million bucks? And then like, how long, how long before they got their big win? He's like, he's like, okay, the median time of seven years, um, the, you know, the average person is getting this. Uh, I need to be on this trajectory or this, and so he's like mapping it all out.

• 31:26Sam Parr?

  Well, so I was like, I need, I need my business to be at this revenue with this EBITDA inside four years, because that means the growth rate is this. And then if I own this percentage, that means I'm going to make this after tax, so long as I'm in this state.

• 31:37Shaan Puri?

  Yeah, everything. And then, you know, when Sam.

• 31:39Speaker 00

  Did you do it?

• 31:40Sam Parr?

  Yeah.

• 31:41Shaan Puri?

  He did it. He pulled it off. He just sold his company.

• 31:43Sam Parr?

  So I sold the company when I was thirty one.

• 31:44Shaan Puri?

  You're late.

• 31:46Speaker 00

  Yeah, good for you, man. And you want to know why you did it? Because you started at the end. And then you know, you know, hey, hey, and you know, hey, like, it wasn't about how the path actually went. You could have never predicted. You're like, whoa, I would have never expected it to be in this one, whatever it may be, but your mentality was there. On what it is and you're very young, because you got to think the way I'm talking. I didn't do this till I was forty. Ten years from now for you guys, you know what I'm saying? But go ahead. So I didn't mean to cut you off. I just wanted to get another payout.

• 32:20Shaan Puri?

  No, you had, you know, you had a point for me on that or no, I just, I just jammed you.

• 32:24Speaker 00

  Yeah.

• 32:26Shaan Puri?

  No, no, you're good. The other things I was gonna say is that we, you know, one of the first messages Sam ever sent me, I met the guy, you know, kind of in passing and then, you know, two days later on Facebook, he's like, so how much do you pay yourself out of your company? And he started talking money in a way that most people don't. Most people are very afraid to talk money. And I thought, at first I was taken aback. I was like, who the hell is this guy? And then I was like, actually, it's pretty powerful. If I could have some friends like this, where we could openly share, what are we making? How, you know, what, what did we sell for? What are we investing it in?

• 32:57Sam Parr?

  What are we spending? And is spending that much money each month actually making you happy?

• 33:02Shaan Puri?

  Yeah, that sort of thing. And so.

• 33:05Speaker 00

  This is amazing. Yeah, go ahead, go ahead.

• 33:08Shaan Puri?

  And so we got to know each other that way, created a friend group that way. Do you have like a set of peers like that in your world? Where you kind of learned the game together, came up together?

• 33:19Speaker 00

  No, but let me tell you what, uh, who I do have as a peer group that I think you'll find fascinating. Have you ever heard of Tiger 21?

• 33:28Sam Parr?

  Yes, we've, we've broke down that business a ton. I actually think that you can build a new Tiger 21 because it's pretty old school. It's like all old, rich guys, right?

• 33:37Speaker 00

  So like, it's not very young. Yo, so I'll tell you what my Tiger 21 experience is, right? So, um, to me, it's not about the business model of Tiger 21 is about the peer group of Tiger 21. And so this is what you do in Tiger 21. So in my group, you know, they've really expanded it since they took on private equity and they're really trying to grow it. So it's probably a little bit different whenever, whenever you had looked at it. In my group, there's 15 people, varying ages, right? Really young guys that have made hundreds of millions. Really young guys that have a billion, couple billion dollars in net worth, right? Really interesting group of, of guys. Now, this is what you do in Tiger 21. You, each month, one person has to show all of their assets.

• 34:22Speaker 00

  And it's called portfolio defense, right? So each person has to like lay out, this is every single thing that I'm doing. So what are we doing as a group? Not only do we understand each other's philosophies, what they're spending, their life philosophies, all these things, but understanding, seeing how they manage their wealth. Their wealth, not, not, not making money, but managing wealth, right? All, all of the latest things through their own advisors that we share and all this stuff. But at, at the core of it, you're the realest of the real. Because you have to be very real in order to open up and show everybody what you actually have. And, and to me, when I first heard about it, I'm like, oh my God, this is the group for me. Like, this is what I need.

• 35:05Speaker 00

  Like, I know that only like the realest people would be willing to share all of their, their, their investment strategies and all of their assets. And so for me, I actually have been in it now for two years and it was life-changing for me. Right? Because part of that very first portfolio defense, it was like, what was your hundred-year plan? And it was like, in an instant, I, I shifted from present self-preservation to generational preservation. Right? But of course I had created enough wealth to be in that mindset to that point. Right? And now over these last couple of years, it is just, it, it is a, a depth of knowledge of wealth

• 35:45Speaker 00

  building that I've like, that's so personal that, that I've just never experienced on, that I could never experience through just people that were my friends that weren't like, open to this being part of the structure of a club, if you will. So, you know, look, I would even say for, for, for, you know, you guys to even consider it. You know what I mean? Just because it is a, an extraordinarily eye-opening and you just learn and learn and learn. Cause at the end of the day, you're, you're, you grow like this, right? You, you're, your entire life, as you grow and evolve, you, you, you expand. And what you want to do is be expanding in one direction.

• 36:26Speaker 00

  Because that's where exponential growth and greatness and mastery and all these things lie. When you grow into a single direction. So you know, I, I think that, that it's something like that as a peer group has been massive for me. That I didn't have before that. Because I just don't, I don't have anybody that, that because I come from a sort of a different world, I just didn't have any relationships with people that, that were thinking like that.

• 36:51Sam Parr?

  Were you doing, I know that you, I mean, you've been famous for forever, it seems, and you've always been doing cool shit. But you mentioned earlier that when you're going through due diligence that the, the, the buyers were like, dude, you're running your, like you're spending too much money or you're, maybe you're, you're buying things incorrectly and you're not, you know, you're mixing personal and work, maybe I, I don't know. But were you, were you making a significant income leading up to your big exit? And also, I mean, judging just off, purely off TV, so who knows if it's real. Were you, it seems like you spend a lot and you like to, and you, and you like to ball out and you like to do fun stuff. Were you spending a significant amount? And so like, were you actually financially successful prior to the, the, the deal?

• 37:37Speaker 00

  And you're saying when they offered me the three sixty deal?

• 37:41Sam Parr?

  Uh, like, like, like you, you sold your production company recently, although that's still kind of mid, mid. It's not entirely done, right? But prior to like your, where you said you read the book in two thousand thirteen or, or whenever it was. Were you actually doing well? Or was it like you're still getting by, but you're, you're, you're, you're making debt but not crushing?

• 38:02Speaker 00

  I was making a significant amount of income. Right? The, the problem was I was spending so much and not managing it properly, not, not looking at what I was doing. It, I would like, you know, I put two million dollars, four million cash to buy the distribution company. I put two million into building the first ever street dream skateboard movie. I put two million into building my league. I was just making millions and investing in building any, any which way but loose. On top of having, you know, a five million dollar a year overhead and bodies. In my, in running the fantasy factory and then all the people that, that were underneath me as it, as part of the management team.

• 38:42Sam Parr?

  So Fantasy Factory costs five million a year to maintain and and run?

• 38:46Speaker 00

  Not like like having the building itself was like, you know, seven fifty, right? And now you you put all the bodies in there, you know what I'm saying? I had, you know, president, COO of like, like, full time, like, general counsel, like, CEOs. Like, I had, like, you know, a thirty person team. I was like running like a an agency almost, the way that it was built in that era. You know what I mean? But but let me give.

• 39:12Sam Parr?

  Were you making any profit at all? Or or was it break even and you're just spending it as you're going?

• 39:16Speaker 00

  I was like, I was, I was breaking even because, yeah, I was, I was making profit and paying taxes. But after taxes, I wasn't saving any money. I kept rein- reinvesting in new project and bigger ideas. Because I thought, that's how you do it. You know what I mean? You just keep taking shots. And my back then, I used to say, uh, like, our money's fearless. Scared money doesn't make money. And it's like, you want to know, uh, dumb money doesn't make money. You know what I mean? Like, that's like the reality of how I was running. And again, it was because I was still, I revolutionized skateboarding and built street league skateboarding. I I've launched and built a cartoon on Nickelodeon. I had multiple shows on MTV. I I owned my integration rights.

• 40:01Speaker 00

  So I was doing Chevy deals and Microsoft deals and making millions of dollars. So I was having extraordinary success. Only like I wasn't, the way I was reinvesting in it, I was still, um, essentially make, rather than creating value, I was, I was really almost like a creative services agency.

• 40:23Sam Parr?

  Just kind of sloppy, just you weren't tight.

• 40:25Speaker 00

  Was not, not only not tight, but didn't, wasn't, wasn't creating value with intention. Wasn't looking at markets and market sizes and and trends. And how could I create a business that could be acquired one day? I'd never even heard of a venture. I didn't know what an investment banker was in two thousand and thirteen. I thought it was someone that dealt with high net worth individuals. When I, when they told me my league was worth thirty million dollars and we did seven million in revenue, I said, how? They're like, oh, it trades at like, you know, four to five times revenue. And I'm like, how? The how does business even, how does that even work? I, that's how little I knew about business. In two thousand and thirteen, when, when the three sixty deal was offered to me, I had, I knew nothing

• 41:10Speaker 00

  of the capital markets, capital staging, private equity, venture, didn't know anything of the first time I'd ever even heard about it. And, and compared to who I am today and how I look at creating value and managing capital staging and treating myself like a family office, not that many years later. It's an exponential amount of like unprecedented growth, you know? That almost doesn't even seem real. You're like transferring through universes, you know what I mean?

• 41:39Shaan Puri?

  You, um, you've been, uh, you know, pretty phenomenally successful. I'm very impressed, by the way. Uh, but I almost feel like you were too early. I feel like if you were twelve years old now, because you didn't have, you know, TikTok and YouTube, where you, you would have been the, you know, the Nelk, the Nelk Boys, you would have been bigger than the Paul Brothers, right? Like, because you didn't have social media when you were doing all these stunts. You, you did it in TV, you, you know, you did it before TV and then on TV.

• 42:11Sam Parr?

  But it kind of helped them in a way, right? Like, yeah, I bet.

• 42:14Shaan Puri?

  I think you would have gone viral like nobody's business. I think.

• 42:18Sam Parr?

  But I bet MTV, for the amount of views that they get, I bet MTV pays more than, than you.

• 42:24Shaan Puri?

  Of course, of course, of course, it's monetized as well. But I think fame wise, if you were a teen today with the tools they have and you had the same kind of gunslinger mentality of like doing stunts to attract attention, attract viewers and challenge yourself and have fun and have a blast in public, that model works today with people who I feel like have done like a fraction of the level of stunts that you've done. Uh, do you think you're early?

• 42:50Speaker 00

  No, look, I'll tell you what. It makes me tired, just even seeing, having you say that, it's just like, God, think about being on YouTube, you know what I'm saying? And, and like, look, if, if I, even when I look at the world, right? Forget about sort of being early or whatever it is, like an extraordinary exists. I've lived an extraordinary life, a handful of lifetimes, but I've never been happier than I am today talking to you. Because at the end of the day, there was so much like, like angst and ambition and like, I want to do something so big and I just kept trying and trying and my will to execute and my ambition and drive kept just breaking me down. Highs and lows, highs and lows, highs and lows, where now I am just in this like perpetual str- state of like high growth in a clear

• 43:34Speaker 00

  direction, right? And, and inside that is complete happiness, right? And not saying that I didn't enjoy what I, I went through, but it was too much highs and lows and chaos and for, for, for what it's worth, right? Like it's, and it's all experience and I really love my life way more at forty seven than I did at twenty seven or thirty seven, right? Uh, and that's really what your human mission is, right? At the end of the day, you want to live this peaceful, happy, effortless, like fulfilling life. That's really what you're chasing, right? You want a, a, a life of infinite abundance and love, right? And, and the only way you can actually get to that is through learning mastery of self

• 44:18Speaker 00

  and that is mastery of your energy and all the things that give and take from it, your time and ultimately your capacity, right? And, and the only way you can master all those is to really learn yourself at a high level and what you really love to do. And the difference is, is back then I was, I had to do so many things that I didn't enjoy to feed that beast, right? And, and continue to find the next thing and constantly struggling with like, I gotta do another show and it's gotta be bigger, you know, it's like, it's like that sort of thing where now everything's so much more controlled and done with purpose inside balance that you just enjoy every moment of the process, right? Um, but yeah, could, could I have done that on YouTube?

• 45:03Speaker 00

  No, because I also had, you know, an eight hundred thousand dollar budget that allowed me to like, you know, go and do a deal that could, you know, rent out, um, you know, Six Flags so that I could flip a car ramp to ramp over the world's biggest skateboard that I designed.

• 45:20Sam Parr?

  That's how much that stunt cost? It was eight hundred?

• 45:23Speaker 00

  Oh, no, shoot, I don't, that stunt probably cost like altogether, all of those were a few million dollars, you know what I mean?

• 45:29Sam Parr?

  That's crazy.

• 45:29Speaker 00

  That's like stunt teams and groups and like test cars and like, I mean, I was like, you know, then, then the day comes and what do you gotta do? You gotta flip a car. And you wanna know what, you wanna know what happens on the day that you gotta flip a car? You're like, this is the dumbest idea ever. Why am I even here? I have so much going on in my life, like, why would I even put myself in this position? To like flip this car? And then you flip the car and it actually works? And now it's a Super Bowl commercial and it's part of the, the, the season premiere of season five is a fantasy factory in this giant Chevy partnership? And you made millions of dollars and now you're a legend? And, and you're gonna, all this stuff? It was genius and the best idea.

• 46:11Speaker 00

  But the, the day of, when you gotta do it, it's like, this is so dumb, you know what I mean? That's basically all of those, uh, all the stunts that I did in that era. It would always be like, this is the worst idea, it's not even funny. And then when it was over, I'd be like, I'm, I'm a legend, I'm a legend.

• 46:29Sam Parr?

  Earlier, you said that you track trends now and you, and you start at the end and you work backwards. What trends interest you at the moment? What, uh, what business opportunities are, are intriguing to you? If you had a little bit more, like, even if you aren't going to do it, but you wish you had more time? And it's just kinda on the side and you're like, this is, this, this interests me, I think someone should pounce on this opportunity. Maybe I will, maybe I won't, but it, I'm, I'm interested.

• 46:54Speaker 00

  Um, to, to, for clarity purposes here now, now I have a business that builds businesses, right? So I, I build, uh, you know, five to six businesses a year, right? And although I've, I've, you know, I've kind of like really pushed into all the builds I'm doing at the end of the year here are all in the beauty, beauty industry. Uh, adaptogenic, um, um, topicals, uh, water filter system, it's all real opportunity and, and sort of, um, in the beauty space of like how important like water is and how, how many chemicals there are and, and when you shower, but then you go and spend all this money on your hair and makeup and, uh, skincare, but you wash yourself in chlorine.

• 47:37Speaker 00

  Uh, so found a real opportunity to develop a, a real innovative sort of shower purification system and, and, and water filter system for beauty.

• 47:48Speaker 00

  And you know, really looking at superfoods and plant-based sustainable beauty products is a big opportunity. And in that sort of space, you know, we launched a nootropic footwear or nootropic

• 48:03Speaker 00

  and adaptogen, plant-based bar and drink mix and coffee mix line this year that's been really successful. We looked at, you know, the three billion dollars in market share between Uggs, Crocs and Birkenstocks and created what we consider the more, the sleeker ugly, ugly shoe, the pretty ugly shoe. And Luso Cloud that we launched this year, that's, or last year, that that really has ridden this wave of sort of comfort, this comfort wave and casual wave in the comfort footwear world that we think is going to be on track to do really, be really big too.

• 48:44Speaker 00

  Cause to me, at the end of the day, like what's happening in a market is important. And it's, it's going to be where you live and die, right? You, you too early, or you know, in the case of Ultracast, you know, I launched this company that was a, a, a live 360, a live 360 and VR video platform that put 360 videos all over the world. And where you could jump on your phone and travel all over the world and be in, in different bars and, and clubs and all these different things, like right on the conversions of live Instagram and, and live content and live streaming and sort of VR coming in together. And then what happened to VR? Like, oh, it just died. Nothing happened.

• 49:28Speaker 00

  And it's like, I was like, and what did it end up being? Like the new 3D TV, right? And so 360 video became like the new, like the 3D TV, right? And so even though I built, I got it right on the wave and like it was super innovative with an amazing CEO who once the company went out of business, built and took a company public in like nine months. But I'm. Um, that that fails, right? So you're you're trying to time markets and look at trends and all of that. But at the end of the day, like you you gotta get a little bit lucky. So you wanna be in the right place. White space and an opportunity that's in investable. Um, there's so many nuance to a white space and where opportunity is.

• 50:09Speaker 00

  I can tell you, um, from someone that's built seventeen companies in the last five years, that the the greatest lesson I had in years two and three uh was founder market fit. You know what I mean? Like where it's like when the the the the biggest red flag you will ever hear is when somebody comes from, uh, you know, one industry and wants to be in another because this one's so much easier, right? This one's it's the margins over here. It's the shelf stability over here. It's all there's not sizes like they all have a position based off of how hard their particular industry's uh sort of structure is. And they're all hard. They're all hard.

• 50:49Speaker 00

  And you don't wanna invest it, build companies with people that have to learn the industry as they go, right? And I think that's that's I would get caught in seeing great opportunities and ideas and build with really relentless, well uh experienced founders uh who get crushed in the learning curve of trying to learn and understand a new industry. It's something that I've really, it's very hard for me to build a company with somebody um that's getting into a an industry for the very first time.

• 51:19Sam Parr?

  Rob, we've we've had like billionaires on. We typically don't do do guests. We it's typically just Sean and I, but we've had billionaires. We've had, you know, Gary Vaynerchuk was on recently. He was he was really fascinating. We've had some famous people. We've had all types of people on here. You might be the most interesting that we've ever had. Um, you're definitely the most surprising, you know, and I hopefully this isn't, you don't take this the wrong way. But I I judged you based off of just as a skateboarding fan and what I knew about you on TV. Obviously, I knew you were the slick ass businessman and you always had some cool shit going on. But you are way more dialed in than I ever would have imagined. And you might be one of the most interesting people I've ever spoken to. And uh, yeah, I I I think you're my new hero. Yeah, I I this this has been amazing.

• 52:02Speaker 00

  Look, I I I could tell by the questions you asked me. Um, that, that it was coming from that sort of lens. And I thought to myself, man, let me, let me feed this guy kind of the, uh, the angle and the evolution of where I'm operating at, right?

• 52:15Sam Parr?

  You be bald like a motherfucker is what?

• 52:18Speaker 00

  You know, and it's, and, and think about it too. It's extraordinarily concise and clear. Right? Because it's like, I constantly am seeking clarity. So I'm ob- always operating from a place of intention. And then I'm, I'm considering myself to have an evolutionary mindset. Where it's like, how, how, how can I purposely keep evolving and evolving and evolving with purpose in a, in a singular direction? And one of those is like literally human optimization and being happy as could be, you know what I mean? At the end of the day, but no, I, I thank you and, and I appreciate it because you guys also had me do work. Right? You guys said, hey, can you write an agenda of what you want to talk about on today's show? I'm like, these guys are like having me write an agenda to be a guest on their show.

• 53:01Speaker 00

  And I wrote out an agenda and we never even co- covered any of the subjects.

• 53:05Shaan Puri?

  Can you come back? We didn't cover it because. You blew our mind early on and it was just. I could have took the first three things you said and said, okay, I, I have two hours here where all I need to do is just let you expand on that. Cause if I'm listening to this and somebody says something interesting, there's nothing more annoying in the world than the guest going back to their pre, preset agenda and not asking about the really interesting thing the guy just said. And so we had to do it.

• 53:34Sam Parr?

  And, and, and it, it, look, it goes back to what you said about building to the end. Yes, we had you planned, just like I planned my exit, but like what you said was you don't really know what's going to happen in between.

• 53:45Speaker 00

  Yeah. Yeah. And look, even with all this, this, this planning and structure, I'm, I don't let it, I'm not controlled by that calendar. You know what I'm saying? Like I still allow myself to like, but the beauty of the system is I could just shut down three days and everything continues to move and then picks back right up when I get there. You know, e- even as I operate my life, I, with the same group that helped me develop my system for the dear deck machine and my, my business creation system. Like I had them develop my life. System, right? And I have this this fifty page document called the rhythm of existence. That's managed by my two assistants and my chief of staff. And it's basically the operating system for my entire life.

• 54:28Speaker 00

  Right? And so that that allows all aspects, whether it's from my food to my haircuts to to like how I deal with birthdays and how I deal with all these different things is put into the system that's managed. That does what? It's automated and gives me back more capacity to be able to do more, be more present with my wife and kids, be more present. Uh, when I'm working, be more focused, be able to get more done. Because I keep adding more and more automation and optimization to my life. That allows me to just live and do the things I love to do, which then gives me more energy to be more successful, more clear, have more intention and push things further and further along.

• 55:11Sam Parr?

  Would would you be willing to come on again and and talk more about like pretty much everything you've discussed? And also the things that we've planned, because this is, this is gonna be a home run.

• 55:20Speaker 00

  Yeah, look, you know what I'd like to do? I'd probably like to like send you all of my, send you all the stuff that I do. So you could read it and see it and have like, okay, here's a life conversation of how Rob lives and runs his life optimization. Then send you all of my business stuff, including my machine method and how I I run my businesses through a discovery diligence, build, um, uh, uh, scare, launch and scale phase. And my seven core capabilities of business and brand product, uh, media, marketing, sales.

• 55:53Sam Parr?

  Like you have a new product coming out.

• 55:58Speaker 00

  No, it's not. It's just so I can build businesses efficiently and consistently. You know, this morning I told my, uh, you know, my, my head of media, I said, look, I think I'm gonna come up with a Drake equation for business. And are you guys familiar with the Drake equation? You know, the Drake equation is essentially the probability of intelligent life inside the universe. Right. And to me, I do believe that there's an equation that I'm, I can put through market, through founder experience, founder age, like all these different things that add up to a probability number on this company that I'm about to create with this person's potential successes. And, and it's because I've pointed my mastery towards, I want to master curating individuals

• 56:42Speaker 00

  and ideas and building them into sustainable, profitable, acquirable businesses. And I just get better and better at every single one that I build because that mastery is going in a single direction. So my depth of knowledge in building companies is getting so wide, which in turn is doing what? It's making me more intuitive. I can have a five minute conversation with the potential founder and fill all their holes. Know that they're a, a more operated minded, like product person, like not a brand person, doesn't understand marketing, doesn't understand media. Oh, it's a financial mind that understands product. Oh, it's a brand mind and product person that doesn't understand operations or marketing or finances for sure. Like you become, you're

• 57:25Speaker 00

  driving yourself. If you want to save energy, you become extraordinarily intuitive, right? Like that's where your mastery shows itself. So I digress. Where I would, we, we, we could, we could do a life show and a business show, you know?

• 57:39Sam Parr?

  I'm into it. They're very similar. Dude, this is so good. I'm so thankful that you came on. Thank you so much. Um, we're gonna do this again. I hope, I hopefully you'll do it, but we're into it.

• 57:51Shaan Puri?

  Yeah, this has been our pleasure. Thank you so much for coming on.

• 57:54Speaker 00

  Okay. All the best now.

• 57:56Shaan Puri?

  Cool.