923 Get Uncomfortable, Build Your Relationships and Thrive with Dave Sparks

“It’s okay to love people more than you might have been taught was okay.”What hard things do you do daily to seek pain? (3:05)What is the biggest fear you have yet to conquer? (13:35)How have you stay focused on your wife and family as your fame and success has grown? (16:28)What is something you don’t want people to know about you? (39:45)What do you need to let go of in order to step into your fullest potential? (42:19)How to overcome the fear of anything (8:21)How Dave learned how to get back up when he gets knocked down (20:48)How to teach kids to appreciate what they have (24:35)The best thing Dave learned from his Mormon mission (31:15)Why you should make deals with God or the universe (36:50)What happens when you focus in on one key skill (45:10)What Dave thinks about the new Tesla truck (49:00)How the auto industry is evolving into electric and hydrogen power (56:30)If you enjoyed this episode, show notes and more at http://www.lewishowes.com/923 and follow at instagram.com/lewishowes Get more from Lewis! Get my New York Times Bestselling book, Make Money Easy! Get The Greatness Mindset audiobook on SpotifyText Lewis AIYouTubeInstagramWebsiteTiktokFacebookX

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Lewis Howes?

  This is episode number 923 with Dave Sparks.

• 0:07Lewis Howes?

  Welcome to the School of Greatness. My name is Lewis Howes, former pro athlete turned lifestyle entrepreneur. And each week, we bring you an inspiring person or message to help you discover how to unlock your inner greatness. Thanks for spending some time with me today. Now let the class begin.

• 0:33Lewis Howes?

  Paulo Coelho said, "When we strive to become better than we are, everything around us becomes better too." Bruce Lee said, "The successful warrior is the average man with laser-like focus." And Mark Twain said, "Continuous improvement is better than delayed perfection." We've got a new friend of mine, Dave Sparks, who is in the house. I met Dave at Monster Jam. I watched him doing backflips on this massive truck in an arena of like 25, 30,000 people with monster truck. They're all driving and jumping and doing these crazy flips and stuff, and it was crazy.

• 1:15Lewis Howes?

  And he's the star of a show on Discovery Channel called Diesel Brothers. And he's just got an incredible story, and I'm super excited for you to meet this individual. He's an entrepreneur, custom vehicle builder, massive social media personality from Salt Lake City, Utah. And he goes by the name of Heavy D. And since he was little, Dave has been fascinated with anything with an engine or wheels. And in 2009, he met a girl of his dreams at church, married her one year later. And he's got a couple of amazing kids. He picked up his dealer license, opened up a small used car lot, and started working to build his dream company. And his business and his family continues to grow with his creativity, his expression,

• 2:00Lewis Howes?

  and his ability to really create magical things for people. It's really cool what this guy does. And in this interview, we talk about the power of self-improvement and how it has shaped Dave's life and career, why it's so important to constantly be uncomfortable to grow, what it was like growing up Mormon and the impact of his two-year mission, how he met his wife, and how they challenged each other to be better, that and so much more. It's funny, every person we bring on. They focus on improvement. They focus on growth. They focus on bettering themselves, doing the things daily to improve their life. And by doing so, they seem to create a life of their dreams. They seem to manifest better relationships, better health, better opportunities.

• 2:44Lewis Howes?

  So the fact that you're here right now, taking care of yourself, learning, growing, inspiring, improving, you're on the path to doing something greater. You're on the path to growth because you're choosing to learn and develop yourself. So acknowledge you for being here. If this is your first time here, welcome to the School of Greatness. If this is your 923rd time here, then welcome back. I love you either way, and I'm super excited for you to dive in.

• 3:15Lewis Howes?

  Okay, welcome back to more of the School of Greatness podcast. My man Dave Sparks in the house. Good to see you, brother.

• 3:19Speaker 01

  Absolutely.

• 3:19Lewis Howes?

  Doing good?

• 3:20Speaker 01

  Dude, I am so happy to be here. I gotta tell you, I'm big into personal development, right?

• 3:24Lewis Howes?

  Yep.

• 3:25Speaker 01

  People see me as the truck guy. I'm the truck guy on Discovery Channel. I'm the crazy monster truck guy on Instagram and social media. But man, I'm all about this, growth. And it's what you do best, man. I started listening to your podcast. I'm good buddies with Andy Frazella, your mutual friend of ours. And he kind of turned me on to that world of podcasts and personal development stuff. And since then, I got into, had great relationships with guys like Ed Milet, all these different people. So what you're doing is a very good thing, and I'm pumped to be a part of it.

• 3:52Lewis Howes?

  Thanks, man. Well, I think anyone who is in shape like you, who's got a great marriage, great family life, got a great business, they can't achieve those great things without working on themselves, without personal development, without a growth mindset. You can't be stuck in this traditional mindset from the past. You have to be working on, how can I improve?

• 4:11Speaker 01

  But the problem is, there's this weird like, social kind of like, don't do that, that's weird, that's your parents. Like, when I was growing up, my parents, they bought the Tony Robbins, what was the tape set?

• 4:23Lewis Howes?

  The giant within or something?

• 4:24Speaker 01

  Yeah, it was, yeah, personal power. That's what it was. I remember growing up seeing this big like padded cassette tape thing with personal power. And I remember when my parents got that, their friends like, Were laughing at them. They thought they were so dumb. And I remember thinking like, what are my parents getting into? Is this a cult? I didn't understand it. And so a lot of people don't understand. When you hear personal development or self-help, you think, oh, you gotta be sick, right? This person must have psychological issues or problems. Forget about it, dude. It's about taking somebody that's already great. I'd be like, I'm a fine-tuned machine. But guess what? I can still get better.

• 4:55Lewis Howes?

  Well, here's the thing. We learn from interviewing great leaders and from leaders in the past that they're always working on themselves.

• 5:01Speaker 01

  Right.

• 5:02Lewis Howes?

  They were never like, let me read because I need to, I'm in pain. They're like, I want to read to learn to improve.

• 5:08Speaker 01

  Hundred percent.

• 5:09Lewis Howes?

  Let me go to a workshop to learn to improve what I already have. How do I take my current empire and make it bigger?

• 5:14Speaker 01

  Right.

• 5:15Lewis Howes?

  Right? It's not, I'm sick, or I'm hurt, or I'm depressed, and I need help. It's, I want to take it to another level.

• 5:20Speaker 01

  And I think that's a cause. So depression, right? There's a huge epidemic nationwide of people that have depression because I think what happens is now I know there's clinical depression where people actually, there's, there's chemical issues and imbalance. But I also think a lot of depression is self-induced because people just stop growing. If you're not uncomfortable, you always heard this, right? If you're not uncomfortable, you're not growing. And that's, that's so true. So, you know, as we get into this conversation, I'll tell you about some of the things that I do to intentionally make myself uncomfortable. And I think that's actually how we met. You know, we have that in common with Wim Hof and ice baths. That is not a fun thing to do. I hate cold water. I'm a, I'm a tough dude. I can take pretty much anything you throw me, but I, ice water, that, you know,

• 5:58Lewis Howes?

  You can take the heat, but not the cold.

• 6:00Speaker 01

  Dude, I can take anything, but cold, like, that's rough. But you gotta get yourself out of your comfort zone. So that's what my life is all about, man. And it has led to some of the greatest adventures and some of the greatest moments, um, you know, that I never thought I would be able to experience. But by doing those hard things, it's led me there.

• 6:16Lewis Howes?

  What are those things daily you do that are hard, that you seek pain every day?

• 6:20Speaker 01

  So here's the deal. I'm an average guy. I started with nothing. I literally started with nothing.

• 6:25Lewis Howes?

  High school dropout, right?

• 6:26Speaker 01

  Yeah, basically, high school finished, done. I got

• 6:29Lewis Howes?

  One semester of college?

• 6:30Speaker 01

  Not even. Yeah, it was like half a semester of college under my belt. And I just left. I remember sitting there reading, I was writing a book about, or essay on Easter Island. And I stopped mid writing and I've always been a really good writer, even though I don't do it that much. And I thought, what am I doing? Why am I doing this? When am I ever going to use this information? That day I walked up and left and I never went back. And luckily I've got a family that very supportive. They're very intelligent. Both my sisters and my brother have their master's degrees. My brother's a professor at the University of Utah. Very, very smart people as far as academics go. It just wasn't for me. I needed to get my hands on things and be working on them. So ultimately, what happened is you get, you become successful. You know, flash, fast forward to where we're at today.

• 7:14Speaker 01

  My business has become successful through a series of wild events. I am who I am now. But once you become successful, and tell me if you don't agree with this, life gets easier. Way easier. And you stop having to do things you don't want to do for the most part. I mean, you got meetings and stuff like that, but you really don't have to like be uncomfortable, right? Successful people don't. So that's the scariest part about becoming successful is getting complacent. Yeah. Getting to the point where it's like, okay, I'm good. I made it. You've never made it. And if you ever get that mentality where you've made it, you are going to go downhill fast, in my opinion. I've seen it happen a lot. So I intentionally get myself uncomfortable in the morning by getting up and I go down to my office, my little, you know, quiet space and I jump in the ice bath.

• 7:57Speaker 01

  And in Utah, it's an average 26 degrees every day right now. So I take my big ice trough, put it outside every day, get down there. You don't need ice. Dude, no, I'm breaking, I'm breaking through six to eight inches of ice to get in this thing. And you know how that feels, dude, you went over to, you did it with Wim Hof. That's why I'm super, super envious. But you know that forcing yourself to do that, A, starts to create that self-discipline. You start training yourself that yes, I can do hard things and it's okay to do hard things. And guess what? Hard things benefit you. How do you feel when you get out of the ice and your blood starts rushing back to your body? You start warming up. That's a perfect example for me of doing something hard has a huge payoff and you have to do things consistently. So I've done my ice bath every single day. I've done it on and off for the last couple of years.

• 8:41Speaker 01

  Every single day though, for two and a half months and the benefits are incredible. Yeah. I mean, obviously that's, that's, that's been huge for me, but funny story I tell.

• 8:52Speaker 01

  Another thing that I do to intentionally get uncomfortable. For some reason, growing up, I always hated.

• 8:59Speaker 01

  Let's say you're in the Apple Store, right? And you're inside and everybody's in there, you're doing your thing. Apple Store's super clicky too, you know how it is, like all the cool kids are in there. If I were to show up and it's, the store closes at nine and I grab the door handle at nine oh one and it's locked. For some reason in my life, that moment of everybody seeing me not being able to open and lock doors, like I hated it. I freaking like, it's just the weirdest thing. I don't like people looking at me. I'm kind of an introvert.

• 9:25Lewis Howes?

  Sure, sure.

• 9:26Speaker 01

  And so moments like that where a lot of attention on me and I'm not able to do something. So I started playing with that a couple of years ago. It was like, I hate this feeling. I don't like people looking at me. I don't like looking like I'm not capable of doing something. So I started going to the Apple Store at nine oh one and I would force myself. All the lights are on, everybody's still in there doing checkout, you know what I mean? Do the old door jiggle like, and I'd just put myself in an uncomfortable situation because I needed to get over that uncomfortable feeling of people seeing me struggle. I don't like people to see me struggle. Hate it. And so I forced myself to start doing those things and man, I'm telling you, like they're the dumbest little things, but to me, that's personal development. That's figuring out what triggers me, what makes me uncomfortable and figuring out how to just get over it.

• 10:10Lewis Howes?

  Yeah, I think it's, it's those uncomfortable moments, the fears, the insecurities, when we lean into those and we master them. Or get to a place where they don't master us anymore. That's when we have freedom.

• 10:20Speaker 01

  Yeah.

• 10:21Lewis Howes?

  We have power. I've done that my whole life. For me, I tell the story all the time about how I was terrified to talk to girls.

• 10:28Speaker 01

  Yeah.

• 10:28Lewis Howes?

  All the way through high school. And it wasn't until my junior year, going into the summer of my junior year, I said to myself, I'm no longer going to be afraid of talking to girls. I don't care if they all say no to me and they all reject me. I just don't want to be afraid of it anymore. So I made a challenge for myself that whole summer. I said, anytime I see a girl that gives me butterflies. It's like a little attractive on my day, you know butterflies where you're nervous and you're scared and you want to run. I was like, I need to run towards them. And so every day, it didn't matter if I was like at the gym or grocery store down the street, I would walk up to the girls that terrified me the most. In the first couple of weeks, I'm just stuttering and stumbling and getting laughed at. And girls walking away thinking I'm crazy, but then it's like you build the confidence over and over again.

• 11:11Lewis Howes?

  I remember at the end of the summer, I was, I would go up to groups of like 20 women.

• 11:15Speaker 01

  Yeah.

• 11:15Lewis Howes?

  30 year old women and be like flirting with them and having fun. I was just like, I don't even care.

• 11:19Speaker 01

  Yeah.

• 11:19Lewis Howes?

  Who cares?

• 11:20Speaker 01

  Dude, that's, that's it though, because here's the deal. You told yourself, I want to do something. I want to get good at something, but that's where most people stop. They say, I want to get good at this, or I don't want to have that problem anymore. And then they just, they hope that thinking it is going to make the problem go away. You have to set little action items and this is something that I've, I lived my whole life by this. So I'm a pilot. I fly airplanes, helicopters, all kinds of stuff. Part of flying is you have a checklist and when you get in the airplane, hit this switch first, hit that switch next, twist this, bop that, do all these different things. And it's in a very like strategic order. And the reason why it's in that order is because if you miss one of those items, you could potentially crash and die. So you have to follow this small checklist and it's not like you're doing big things all at once. You're doing small little things which ultimately end up putting you in a position where,

• 12:02Speaker 01

  okay, plane's safe to fly. I'm comfortable. Everything, we're ready to go. That's how life is, dude. Everybody starts thinking about all these big picture goals and things that they want to do. And I found that a lot of people just weren't getting there because they didn't know where to start. So we started a podcast called The Heavy Checklist and it's just about checklist items. It's little things that you need to start implementing today and tomorrow and next week to be able to not be afraid of girls, to be able to not have that social anxiety of, you know, getting caught by everybody at the Apple store when the door is locked. Don't just say those big picture things though. Give yourself small little items. That's why I love you. You said like, okay, I'm just going to go out and approach girls. If you hadn't said that, how would you have not been afraid of girls?

• 12:41Lewis Howes?

  Yeah. I would have been thinking, how do I do this? Yeah. But you got to practice it over and over again. And it's about the immersion of it. For me, it's about the immersion. I was also terrified of salsa dancing. I lived above a jazz club when I was like 22, 23. And every week they would have salsa, salsa dancing once a week.

• 12:57Speaker 01

  Why salsa dancing?

• 12:59Lewis Howes?

  Well, because when I lived above this jazz club, they would have like jazz bands playing downstairs. But then once a week, they would bring salsa dancers.

• 13:06Speaker 01

  You're from Ohio.

• 13:06Lewis Howes?

  From Ohio.

• 13:07Speaker 01

  Was this in Ohio?

• 13:08Lewis Howes?

  This Columbus, Ohio, man, the middle of Ohio. And all the Latinos would come out and dance. It was like their night to come out and dance and they'd be a live salsa band. It was amazing. So I would go downstairs and watch this. And

• 13:22Speaker 01

  How old are you?

• 13:22Lewis Howes?

  The only white dude was 22, 23. I'm the only white dude there essentially.

• 13:27Speaker 01

  And you're six?

• 13:27Lewis Howes?

  Six, four. I'm standing a foot taller than everyone, right? And I'm mesmerized by these, these guys who are just twirling these girls and making them. It just looked incredible. I was just blown away.

• 13:38Speaker 01

  Yeah.

• 13:39Lewis Howes?

  By how confident, how smooth, how it's just like they're making, it was unreal.

• 13:43Speaker 01

  I think that's what it's about. I think that's why, so to me, I've watched salsa dancing as well. And I spent a lot of time in Latin America, Brazil, all over South America. The men are very confident and it comes across in the way that they, they move and do things. And that's the salsa is, it's just confidence.

• 13:57Lewis Howes?

  If you have control of your body, the movement, and you can flow and you can listen to music, it's another level of confidence.

• 14:03Speaker 01

  Absolutely.

• 14:04Lewis Howes?

  I can go anywhere in the world and not speak the language. And if I find a salsa club, I can dance with the best dancers there.

• 14:10Speaker 01

  That is wild. I would have never guessed that.

• 14:11Lewis Howes?

  And never have to speak. Yeah. So I've been dancing for like 15, over 15 years now.

• 14:14Speaker 01

  Really?

• 14:15Lewis Howes?

  Yeah. And I've gone all over the world, traveling just to salsa dance.

• 14:17Speaker 01

  Like there's a professional salsa?

• 14:19Lewis Howes?

  There's like salsa clubs.

• 14:21Speaker 01

  Like unspoken, you're on this level.

• 14:23Lewis Howes?

  Yes. If you're like, if you go to a club, I mean, I get rejected a lot. When I go to a new country or a new, new club that no one knows who I am.

• 14:30Speaker 01

  Right.

• 14:31Lewis Howes?

  And they see a tall white dude who doesn't speak the language. What I do for myself, because I'll still get intimidated, especially if it's a new place and I don't know anyone. I'll go and watch the first song and see who's the best female dancer. And then I'll go right up to them afterwards.

• 14:44Speaker 01

  Get out of here.

• 14:45Lewis Howes?

  More than 50% of the time I get rejected and it's still nerve wracking, but I'm like, I need that.

• 14:49Speaker 01

  Yeah.

• 14:49Lewis Howes?

  Because I am a confident dancer and I can dance with the best of them.

• 14:52Speaker 01

  Right. But if everybody said yes, it, it wouldn't be as much fun.

• 14:56Lewis Howes?

  It wouldn't be as fun. So it's like, it still gives me a challenge like, ah, like no one knows who I am here. You know, I'm just tall. I'm like the one that don't think you can dance.

• 15:03Speaker 01

  Yeah.

• 15:03Lewis Howes?

  So I have to kind of prove to myself and them. And so what I'll do is I'll finally find someone who will say yes. Sometimes like four or five girls will reject me.

• 15:09Speaker 01

  Yeah.

• 15:10Lewis Howes?

  Just because they don't know me, I don't speak the language, whatever. And then finally someone will say yes to me and I will take them right to the best dancer and dance right next to them.

• 15:18Speaker 01

  Isn't that the greatest feeling in the world?

• 15:19Lewis Howes?

  Until they come back and ask me later and I'm like, I'm good. Thanks.

• 15:22Speaker 01

  How do you, how do you, dude, how do you, how do you respond when people tell you that you can't do something? Or it's just not possible? Are you the type where you're like, I'm gonna prove it?

• 15:31Lewis Howes?

  Yeah, in the past, I used to, I had to prove everyone wrong.

• 15:34Speaker 01

  Right.

• 15:35Lewis Howes?

  About everything. So I would hurt myself just to make a point.

• 15:39Speaker 01

  Yeah.

• 15:40Lewis Howes?

  Now, I only do it to prove to myself, not to anyone else.

• 15:44Speaker 01

  I don't feel like you have a lot of haters. Is there a lot of Lewis Howes haters out there? I haven't seen a lot of like negative comments on your posts.

• 15:49Lewis Howes?

  I don't see many.

• 15:50Speaker 01

  You're a likable guy.

• 15:51Lewis Howes?

  I, I just try to not make it all about me. I try to make it about who I'm interviewing.

• 15:55Speaker 01

  Yeah, that makes sense.

• 15:55Lewis Howes?

  So I try to facilitate conversations and not be the conversation.

• 15:58Speaker 01

  Right. And you're not polarizing at all, so?

• 16:00Lewis Howes?

  I try not to talk about politics, about these other things. So sometimes I say stuff that people don't like and they have an opinion and I just say that I'm always looking to improve. I'm not perfect and I'm always looking to get the best out of people.

• 16:13Speaker 01

  You'd be a great mediator. You know, I've, I've been in court order mediation for losses and stuff in business and mediator's funny, man. It's somebody who like, even though you may see one side of the story is better than the other, or somebody's clearly right or wrong, you have to be able to like, stay biased enough to be able to get that conversation going. You're very good at that.

• 16:32Lewis Howes?

  Managing energy.

• 16:32Speaker 01

  Yeah, absolutely.

• 16:33Lewis Howes?

  Thing and understanding people. I'm curious, um, what is the biggest? It sounds like you've overcome a lot.

• 16:40Speaker 01

  Yeah.

• 16:40Lewis Howes?

  Of insecurities, of you've done all these challenges for yourself. You get up, you do the painful ice baths, you do these other things. What is the biggest fear you still have yet to conquer?

• 16:51Speaker 01

  Man, I'm not afraid of much. Honestly, like, I have so much confidence in myself that I don't real, dude, honestly, I'm not afraid of anything. You know what my fear is? Crabs.

• 17:02Lewis Howes?

  Crabs?

• 17:02Speaker 01

  I don't like crabs. I don't like how they can run sideways fast.

• 17:05Lewis Howes?

  It's weird, right?

• 17:06Speaker 01

  They're weird. I don't like, uh, deep dark water.

• 17:08Lewis Howes?

  Oh, that's scary.

• 17:09Speaker 01

  I love water and that kind of stuff, but like.

• 17:11Lewis Howes?

  You can scuba dive?

• 17:12Speaker 01

  I do, and I don't mind that, but my biggest fear.

• 17:15Lewis Howes?

  20, 30 feet under, but not like?

• 17:15Speaker 01

  Swimming in a harbor late at night. Go to, go to.

• 17:18Lewis Howes?

  When you can't see.

• 17:18Speaker 01

  Go to Long Beach, Port Long Beach down there and swim near a pier. Not a chance, dude.

• 17:23Lewis Howes?

  No, because you don't know what's underneath you.

• 17:24Speaker 01

  That's my thing. I, for some reason, I hate things touching my feet, but dude, other than that, like, I'm not afraid of much, simply because I've proven to myself over the years that if I want to do it, I'm gonna do it. I'm gonna figure it out. And what doesn't matter whether I'm meant to do that thing or whether I'm talented enough to do it. I'm gonna figure it out. So, man, honestly, for me, and especially now that I've become a dad, you know, um, my, I got an eight-year-old daughter, I got a five-year-old son and a two-year-old son. My biggest fear now is. Missing them growing up, you know, I don't want to be 10 years from now thinking, oh no, my daughter's 18, like what, where'd the last 10 years go? So man, priorities change once you have a family.

• 18:01Lewis Howes?

  I bet, because when did you have your first kid? How old were you?

• 18:02Speaker 01

  I was twenty six.

• 18:06Lewis Howes?

  Wow, when did you get married?

• 18:08Speaker 01

  When I was 25, so we got pregnant pretty much right after, so Utah's a different world, right?

• 18:12Lewis Howes?

  Yeah, you get married quick.

• 18:12Speaker 01

  I met my wife at church, we're part of the Mormon church, is whatever he calls it, Church of Jesus Christ of Latter-day Saints, and it's pretty common for young people to meet each other at what we call Singles Awards. So you go there and a bunch of single dudes and a bunch of single girls, and it's the greatest dude, because first Mormon girls are super hot. Like, I don't know if you've ever been to Utah, but Utah is full of beautiful women, because we live by this culture that makes you take care of yourself. You don't drink, you don't smoke, you don't do drugs, you don't have premarital sex, you don't have, yeah, so people are clean, they're well taken care of, they've got good work ethic. And so, man, the pickings are very...

• 18:47Lewis Howes?

  They're not slim?

• 18:48Speaker 01

  Yeah, no, they're not slim. And so I met my wife, she was nine, no, she was 21, I was 25, 26, and we were engaged for a year, which is a pretty long engagement in Utah.

• 18:58Lewis Howes?

  It's usually three months?

• 18:59Speaker 01

  Yeah, three months and married. We got married and six months later, found out she was pregnant. And it wasn't necessarily a bad thing, we weren't preventing it or anything, and then we had our little girl Charlie, and dude, that's when things changed, man, like...

• 19:11Lewis Howes?

  So you're 20, how old were you when you had your first kid?

• 19:13Speaker 01

  Twenty six or twenty seven.

• 19:15Lewis Howes?

  And you're how old now?

• 19:15Speaker 01

  Thirty four, thirty five.

• 19:19Lewis Howes?

  Did you, how hard has it been in the last 10 years to keep your mind focused on your wife and stay committed with the success? Because you weren't this big, you know, TV star, social media star back then, but now with TV, with opportunities, Monster Day, all these different things, how do you focus your mind on wife and kids and not allow yourself to get distracted with the shiny objects of other people?

• 19:45Speaker 01

  So, the first five years of our marriage, honestly, man, I give 100%, 110% of the credit to my wife. Had she not been the perfect person that she is, like, just patient with me, and I think she saw the potential, right? She's like, this is a good guy, he's got a good heart, he's got a good ambition, I'm just gonna go on this wild ride with him. And she put up with a lot of nonsense, like, not crazy, but just like, I'll work. 14, 15, 16 hour days and that was normal for a long time and so she was patient but as I started to become successful and I continued to see this woman by my side, just my ultimate cheerleader. I was like, I got something here. Like this woman is very important. She's very like, she is my support system and she's never ever, ever told me no and she's never told me that I can't do something.

• 20:27Speaker 01

  Which is really great, but also as you become successful, now when she says things like, hey, um, I want to take the family on a trip to the moon. I can't be like, oh babe, that's not possible. I can't do that because she knows who I am. She knows my capabilities and she's like, you're Dave, you can do whatever you want. Like she knows that I can accomplish things. So she sometimes has more confidence in me.

• 20:48Lewis Howes?

  Wow.

• 20:49Speaker 01

  Than I even do myself and I'm a confident guy. I know that I can do whatever I put my mind to. So having a woman by your side like that is, man, dude, I'd be lost. I'd be, I'd be, I would be nothing.

• 20:59Lewis Howes?

  Now, in, in the Mormon faith, there's typically no, it's really bad to cheat, right? There's not like, once you're married, you're focused. You don't see much of it.

• 21:10Speaker 01

  Nah, man, infidelity is.

• 21:12Lewis Howes?

  It's a big no-no.

• 21:12Speaker 01

  It's a big no-no and I think it isn't like just across the board, right?

• 21:16Lewis Howes?

  But even more so in the religion.

• 21:17Speaker 01

  It's a no-no. Yeah, no premarital sex, you're not supposed to be involved in. You're supposed to get married. You're supposed to like be faithful to that person because you know, that's, not just from a faith standpoint, but just look at life. What happens when, when you're wasting energy on other people? And so having her by my side, I'm lucky because she's a beautiful, beautiful girl. So temptation, you know, it's always out there, but I compare everybody to this, beautiful woman who's at home with my kids and she's beautiful. Like I'm very fortunate that way. So it's never been.

• 21:45Lewis Howes?

  You've never been tam- you never had to like struggle?

• 21:47Speaker 01

  Huge issue for me. No, because I mean, granted, we are successful, right? We're in the public eye a lot. Um, you know, social media, TV, all this stuff. But I think I live my life in a way where people just know that I love my wife and because I put her, uh, as a big part of what I do and who I am. And so people know like when we go to, you know, public meet and greets or something like that. A lot of people will say, where's Ashley? Is she here? Can I get a picture with her? And if she's there, she'll jump in. Yeah, they're there for her. And she's got a couple hundred thousand followers on Instagram. People know everything she does. They know my kids' schedules. They know where they're going next. And they love it. It's kind of weird. And that's one thing that I was never really prepared for when you become famous. Yeah, absolutely, man. You've just got to be more careful. But people love real life. They love relatable, right?

• 22:31Speaker 01

  I think that's why people like you so much is because you're a relatable guy. Like, you're not from some big wealthy family where you had things handed to you. And you're not some, you know, starred in some movie and that's why you're famous. Like, you're just a guy who made it on the come up and you grinded all the way along. And people are like, you know what? I think that's why I like talking to you because you're just a guy that you've done a lot of the same things that I had to do to get to where you're at. And that's why your podcast is so successful. Because people are pulling from that the confidence that they might not have in themselves at the time to be able to get through that hurdle or the obstacle that they're working on.

• 23:02Lewis Howes?

  You just use your hands in other ways and like making things. I was an athlete using like catching balls and grinding it out on the football field or the basketball court. I'm curious about who the most influential person in your life was growing up? And the biggest lesson they taught you that you still hold on to today?

• 23:19Speaker 01

  Man, my dad. So my dad died 12 years ago from a brain tumor. This man, so he, man, he's just an incredible story. Like, his life should be a movie. He, when I was born, he was a Green Beret. So he was like in the top one percentile of the US military as far as fitness goes. The dude was just, just a machine. And right as soon as I was born, I'm the last kid of four. He got diagnosed with a brain tumor. And I was like three weeks old when the doctors told him, like, you're done, dude. Like, this is it. Say goodbye to your kids. And so he actually made a video of the HS tape. That him and my wife, him and my mom recorded, saying goodbye to the kids.

• 23:57Lewis Howes?

  34 years ago.

• 23:58Speaker 01

  Yeah, yeah. You think I'm three weeks old? I don't know. I have never met the guy. And so they gave me an opportunity to know who he was as I've grown up. But in our church, we have what's called the priesthood, right? And men in the church have a priesthood. And with that priesthood, they have the ability to give blessings to other people. Blessings of comfort, blessings of health, blessings of whatever you needed at the time. Literally, the man will put his hands on your head and basically pray and bestow blessings on you. So my dad got a blessing that basically said, You're gonna be okay and you're gonna live to see your kids grow up. And you gotta realize, when my dad got that blessing, it's like, it was almost an insult. Cause the doctors and everybody had said, you're done, see you later. He had a tennis ball sized tumor inside of his head.

• 24:41Speaker 01

  And so when my mom heard that, she kind of was like, that's not okay, like, that's not cool. Why would you say that? Don't lie to them. Don't give us weird, false hope. And three weeks later, the tumor just was gone. No way. Yeah, they removed the, they removed this lateral lobe. So he always had this dent in his head. And the doctors were like, we're just gonna get the big chunk of the tumor out. So his quality of life as he dies will be better. So it's not a huge thing pushing on his brain. Gone. Wow. And so that's kind of a weird thing, right? When you're supposed to die and then you don't. And so with that happening, he got a late start in life. He was thirty five when he decided to go to college. And so I'm, you know, five, six, seven years old. My dad's delivering pizzas to make ends meet. No way. He delivered pizzas and installed car stereos. In Utah? Yeah, yep.

• 25:25Speaker 01

  And then as he was recovering from being sick, he would have chemotherapy and stuff like that. And he would still have downtime. And so when he was at the hospital recovering, my mom would then go out and install those car stereos, like under freeway overpasses and deliver the pizzas. And so I'm growing up watching these two people that like, odds are stacked against them. And they just, don't complain, don't like, I never knew that we had it rough. I thought everybody's parents made their pants for school. Like, I just thought that was a thing. And so learning from my parents as they went through hard times, knowing that everything's gonna be okay regardless. Like even, our whole family lived in a VW bus for eight weeks. Really? While we're basically homeless.

• 26:08Speaker 01

  Two parents, a sick dad and four young kids. And we didn't know any better. I just thought that was life. So growing up, I saw my dad just get knocked down over and over and over again. He graduated, you know, um, college, got his degree, went and got this job. Everything was great. Family was doing great. This age is like eight to fifteen, sixteen. Life's good, right? Finally, like, family has extra money. We bought a trampoline. I remember buying a trampoline and thinking that was like. You're like the king. Yeah, dude, you're grown up. Having a trampoline was a big deal. Fifteen, sixteen years old, my dad has a stroke, gets knocked down again. And then from there until he died when I was twenty one, it was like as soon as he'd get back on his feet, as soon as things would be going good, bam, get knocked down again. Really?

• 26:50Speaker 01

  And I never saw him complain. I never saw him get upset. He was always just, he would just take it with humor. And so that's a big part of my life is humor is, that's a good way to cope with things and deal with things. Like at my dad's funeral, we were telling like dirty jokes. As I was giving, you know, the talk. Yeah, people were loving it because that's my dad's life. He celebrated it. So definitely my dad and my mom, um, very, very hard workers. I was taught to work from an early, I didn't know that there was another option. I didn't know that, like, did you get an allowance growing up? No. I saw a friend get an allowance, like sophomore year, and I was like, hold on. So your parents just give you money? For like making a bed. I'm the kid that's getting free lunch at school. Like, I'm wearing these, these hand-me-down pants that my mom made for my brother.

• 27:33Speaker 01

  Like, I just didn't know any better. So I'm super grateful for that, though. And let me tell you, actually, you know, go back to my biggest fear, raising my kids, right? I'm, I'm well to do now. I do okay. I've done really well. And now my kids don't have to worry about the same stuff that I had to worry about. How do you teach them how to have adversity when they have comfort? How do you teach them how to appreciate like the, the? This big house. You have this, you can fly a plane. You can do this. It's like, what do they, how do you train them? My daughter goes to, she went to school one day and she was talking about the weekend trip that we took down to the lake in the helicopter. And she's talking to the kid, she's talking to the girl next to her. She's like, wait, so you guys don't take, you guys don't fly to Lake Powell in the helicopter? And her little friend's like, I've never seen a helicopter. And my, my daughter was like such a big like turning point for her and for us as a family.

• 28:18Speaker 01

  When I heard that story, I was like, okay, hold on. Reality check. We gotta teach these little kids like what real life is about. So that is honestly one of the biggest, uh, things that I focus on. Trying to make sure that we're grateful for what we have and teaching my kids that nothing is, um, nothing is just, you know, handed to you. You can't just, you can't just live your life, um. You gotta appreciate what you got.

• 28:42Lewis Howes?

  Yeah, not just expecting the comfort and the luxuries.

• 28:45Speaker 01

  Exactly.

• 28:46Lewis Howes?

  God, it's so hard. I mean, how do you teach them to have a hard work ethic?

• 28:50Speaker 01

  So.

• 28:50Lewis Howes?

  Is it just more focused on like schoolwork and extra creative activities?

• 28:54Speaker 01

  That's the biggest thing. So we've been given a lot. And so with those tools, I'm going to use them. I'm going to hold her to a way higher standard now than I would hold another kid because she has all the resources at her fingertips.

• 29:06Lewis Howes?

  Everything.

• 29:06Speaker 01

  Now she has to perform higher.

• 29:08Lewis Howes?

  You need to be number one.

• 29:08Speaker 01

  Exactly, and better. And you have to learn things, you have to do hard things. And so rather than having to like save up her money for that toy or those new pair of shoes like I had to.

• 29:17Lewis Howes?

  Right.

• 29:17Speaker 01

  She has to, she has to learn how to like, you know, master a musical instrument or just things where.

• 29:24Lewis Howes?

  Something.

• 29:24Speaker 01

  She's been.

• 29:25Lewis Howes?

  Learn a language.

• 29:26Speaker 01

  Exactly, exactly.

• 29:27Lewis Howes?

  You're gonna send them on a Mormon trip when they're 12, not 18.

• 29:30Speaker 01

  Yeah, yeah.

• 29:31Lewis Howes?

  You're going to Mexico, yeah.

• 29:32Speaker 01

  Biggest turning point in my life is my, my mission. 19 years old.

• 29:35Lewis Howes?

  You went to Mexico or where'd you go?

• 29:36Speaker 01

  Bolivia.

• 29:36Lewis Howes?

  Bolivia.

• 29:37Speaker 01

  Yeah.

• 29:37Lewis Howes?

  19, two years, it's almost every Mormon does this, right?

• 29:40Speaker 01

  The boys go two years, girls go 18 months. And basically you tell them that you want to go serve and the, you know, church officials basically take your information.

• 29:49Lewis Howes?

  You want to go serve.

• 29:49Speaker 01

  You do what's called your papers. So you submit your mission papers. You say this is who I am. These are my skills. This is what I do. I said I learned, you know, Spanish in junior high and high school.

• 29:59Lewis Howes?

  You were fluent?

• 30:00Speaker 01

  Uh, no.

• 30:01Lewis Howes?

  But you like learned the basics.

• 30:02Speaker 01

  I knew the basics and I was probably a little bit ahead of my class.

• 30:05Lewis Howes?

  Cause you're working with kids, you're working at a auto shop.

• 30:07Speaker 01

  Yeah, yeah. That's the thing. Like I was by no means fluent, but I was a really smart kid growing up. Like everybody in my family is really, really smart. So I just learned things quicker. So I send them these documents to the church officials and I say, um, I'm ready to go. Tell me where to go. Six weeks later, you get what's called your mission call and you don't know where you're going. You have no idea. You could, I could, I could literally go to Boise, Idaho. Or I could be sent to Timbuktu. You don't know. And you have no, you can't tell them where you want to go.

• 30:34Lewis Howes?

  Is that intentional for them? Like to not know? Like kind of surrender to the process, trust?

• 30:39Speaker 01

  That's the whole point.

• 30:40Lewis Howes?

  The lesson's gonna be.

• 30:41Speaker 01

  You're leaving everything for two years. You have to be 100% committed. So as a missionary, you don't talk to girls. You don't touch girls. You don't hold hands. You have no relationships. So I had a girlfriend in high school.

• 30:50Lewis Howes?

  You have to break up?

• 30:51Speaker 01

  Basically, yeah. You call, it's basically, uh, yeah.

• 30:54Lewis Howes?

  What if you're married?

• 30:55Speaker 01

  You don't get married. If you're married, you can't go on a mission.

• 30:58Lewis Howes?

  Really?

• 30:58Speaker 01

  You could, they can do what's called Couples Mission. So me and my wife, in five, 10, 20 years from now, we can go together and serve. But you have to be single. You can't have kids. You can't have any sort of commitments like that. And they ship you out to wherever the church needs you. And so they pray about, you know, who you are, what your skills are. And my mission call came back and said, you gotta go to Santa Cruz, Bolivia. And I thought Bolivia, that's awesome. That's right next to like Russia, right? I thought it was, I had no idea that was in Europe. And so I get shipped down in the middle of the Amazon jungle, dude. Not knowing anything about anything. I'm 19 years old, dude. I'd never, I'd only had a couple like real jobs even up until that point. Left my girlfriend, left all my everything. And as a missionary, one of the craziest things is you have to have a companion with you at all times. It's called your mission companion.

• 31:40Lewis Howes?

  Another guy?

• 31:41Speaker 01

  Yep. You cannot like-

• 31:42Lewis Howes?

  They go solo anywhere.

• 31:43Speaker 01

  Dude, you can't like, I have to be visually within sight of this person.

• 31:46Lewis Howes?

  The whole time?

• 31:47Speaker 01

  For two years. You can't be alone.

• 31:48Lewis Howes?

  You're in the same room, sleeping in bunk beds or next to each other.

• 31:52Speaker 01

  The only time that I ever saw like-

• 31:53Lewis Howes?

  Maybe in the bathroom?

• 31:54Speaker 01

  Yeah, when I'm showering. That was literally it. So-

• 31:57Lewis Howes?

  Why is that? Is that for safety reasons?

• 31:58Speaker 01

  Yeah, it's because it's, there's a lot of temptation out there, obviously.

• 32:02Lewis Howes?

  Keeping each other accountable.

• 32:03Speaker 01

  Safety and yeah, exactly. Like when you get sent out on your mission, you partner with a senior missionary, somebody who's been out a year or so. And they basically show you the ropes. They show you what the neighborhood is, who the people are, what you're teaching. And so I get dropped into this middle of South America country.

• 32:20Lewis Howes?

  So he had been there for a year and then after his two years was up, then you were doing that for someone else?

• 32:24Speaker 01

  You get a new companion every six months. No, no, no, every six weeks. It's called a-

• 32:29Lewis Howes?

  It's rotating?

• 32:30Speaker 01

  Yeah. It's called a, in Spanish it's cambio. It's a transfer or a change. Basically, but you can stay with the same companion for, you know, two, three, four, five changes at a time. But it's pretty uncommon to stay with somebody for more than two or three of the six week periods. So anyways, you're, you're-

• 32:46Lewis Howes?

  You're always learning new people. You always connect.

• 32:48Speaker 01

  He was like a 26 year old, a little Peruvian guy who- Had never really dealt with, you know, Americans and so he was

• 32:56Lewis Howes?

  Mormon guy?

• 32:56Speaker 01

  Yeah, yeah, from all over the world. They get shipped out there. So basically I get dropped into this third world country, not knowing anything about the culture, not knowing anything about it. And I just basically went and said, all right, uh, I'm going to become part of this culture. I'm going to learn everything I can about it and I'm just going to let myself basically uh, become just a total servant of the Lord, right? Go out and teach the gospel, help people, serve and just do everything I can to learn. And dude, that's why Mormon missionaries, return missionaries and the younger LDS people in general are really good workers. Their work ethic, dude, the workforce in Utah is incredible. You can pick up a 21 year old kid who has, he's like responsible, doesn't drink, doesn't smoke, knows two languages.

• 33:40Lewis Howes?

  Like it's been door to door sales essentially for two years.

• 33:44Speaker 01

  It's wild. It is wild. So, uh, best moment of my life. Obviously, uh, they call it the best two years because without those dudes, I don't think I would have learned the self-control, the self-discipline. And more importantly, the love for other people. Like at 19 years old, who are you focused on? Yourself, right? Like all you care about is just going out and

• 34:03Lewis Howes?

  Get the girl, go to a party.

• 34:04Speaker 01

  Taking care of yourself. Get the girl, get the, get the car, get the

• 34:07Lewis Howes?

  The money, yeah.

• 34:07Speaker 01

  Dude, you don't, you lose all that stuff for two years. You don't have any money. You don't have a car.

• 34:12Lewis Howes?

  They give you like a stipend for food or?

• 34:14Speaker 01

  Your family pays basically into this fund and every two weeks you get like, for me it was like, yeah, a couple hundred bucks. Not extra, no extra cash. And you're just going door to door, teaching people. Serving. 100% service. You're not worried about yourself at all.

• 34:27Lewis Howes?

  What was the greatest thing that you learned from those two years that you still apply today?

• 34:31Speaker 01

  To love other people, especially other cultures. Man, I love, love, love the Latino culture. Like obviously you've got a good connection with it with, with, um, Jeanette. I learned to love those people because it's a very different world down there.

• 34:45Lewis Howes?

  Different, man.

• 34:46Speaker 01

  It is a completely different, uh, everything about Latin America is different than America. And I think there's a lot of misconceptions and I wish everybody here in the States could go just experience a little bit of time down there and understand how much Latino people really love. Each other.

• 35:02Lewis Howes?

  Love each other.

• 35:02Speaker 01

  How accepting they are, like, we would show up at people's homes and-

• 35:05Lewis Howes?

  Give you anything.

• 35:07Speaker 01

  Anything. I'm talking grass shacks in the middle of the Amazon jungle. These people have- Maybe, they, this family, I think the average income for a family down there was like fifty bucks a month. They have nothing, but they will give you literally everything that they have-

• 35:21Lewis Howes?

  Crazy.

• 35:22Speaker 01

  And then some. And so I learned like, wow, like, these people have no connection to me. Why are they so open? But they don't just do it for me. They do it for their neighbor. They do it for everybody. So I learned that it's okay to love other people. Like, more than what you might have been taught was okay. As you're growing up and, and American culture is like, you know, don't, don't brush against me, you know, keep, give me my little space.

• 35:43Lewis Howes?

  Don't touch me, don't hug me.

• 35:44Speaker 01

  Right.

• 35:45Lewis Howes?

  They're kissing, they're hugging, yeah.

• 35:46Speaker 01

  It's okay to do that. It's okay to show the people that you love them. And Latinos are the best at it because, my wife, it's so funny. My wife met Jeanette at Monster Jam.

• 35:55Lewis Howes?

  She's like kissing her and like-

• 35:57Speaker 01

  Yes, so, so, she, she went in and she, she went to say something like, uh, what's your name? To Ashley, to my wife. Um, and-

• 36:05Lewis Howes?

  She kissed her.

• 36:06Speaker 01

  Ashley says, Ashley. And she thought that Jeanette didn't understand or she didn't hear, so, cause Jeanette went in for the kiss, like Latinos do. And Ashley goes in there, she's like, Ashley. And it's just like, we're not used to it, but it's so good, dude. It's so, it's so good to be able to show people that you care about them.

• 36:21Lewis Howes?

  Yeah.

• 36:21Speaker 01

  And that's why I love that culture. And that's why I'm a big advocate for, um, you know, fixing the immigration problems we have here in the country and-

• 36:29Lewis Howes?

  That's cool, man.

• 36:29Speaker 01

  Man, every time, every time I go to an event, um, like Monster Jam, I'll speak English and Spanish.

• 36:34Lewis Howes?

  Yeah.

• 36:35Speaker 01

  I have a tremendous Latino support group I'm following because they know that I love them, just like they love me.

• 36:41Lewis Howes?

  That's cool.

• 36:41Speaker 01

  It's, dude, it's been the best thing that's ever happened to me.

• 36:43Lewis Howes?

  Dude, what, um, now Mormons in general, don't drink, is that right? Or once you're married and you're older, are you allowed to drink? It's no alcohol?

• 36:51Speaker 01

  We live by what's called the word of wisdom. Um, and the word of wisdom is basically a gospel principle that we're taught from a very young age. Um, no tobacco, no alcohol, no coffee, no tea, no drugs.

• 37:01Lewis Howes?

  No coffee, no tea, even like, non-caffeinated tea?

• 37:04Speaker 01

  Uh, non-caffeinated tea is by herbal tea, that kind of stuff. Yeah, basically, and it's not even necessarily, they, they never came out and said no caffeine. Although the law is kind of written. I mean, I drink energy drinks, so I, I, you know, I do that. I've never tasted alcohol.

• 37:18Lewis Howes?

  Yeah.

• 37:18Speaker 01

  I've never smoked a cigarette. I've never, you know, done any of that stuff because, growing up, I knew that I just, I wasn't supposed to do it. And so I stayed away from it. And so you'll find in the LDS culture, like I said, healthy people.

• 37:28Lewis Howes?

  Sure.

• 37:29Speaker 01

  Because it's not- You don't drink, right?

• 37:32Lewis Howes?

  I've never been drunk or high.

• 37:34Speaker 01

  That's wild. And you're not LDS?

• 37:35Lewis Howes?

  For a non Mormon, that's pretty.

• 37:36Speaker 01

  Dude, I thought you were Mormon when I first started reading your stuff and hearing your podcast.

• 37:40Lewis Howes?

  He's too clean.

• 37:40Speaker 01

  I was like, this guy, he's gotta be LDS. Maybe he's like just drifted away like.

• 37:44Lewis Howes?

  Well, I think my parents never drank or smoked. So there was never like a thing to look at.

• 37:49Speaker 01

  Right.

• 37:50Lewis Howes?

  My brother went to prison when I was eight for selling drugs to an undercover cop.

• 37:54Speaker 01

  Wow.

• 37:54Lewis Howes?

  My sisters drank a little bit and smoked a little weed and cigarettes here and there, but it wasn't like that prominent. But I remember when I would go to the prison every weekend to visit my brother, because it was kind of visiting room.

• 38:05Speaker 01

  Right.

• 38:05Lewis Howes?

  Hours you could go to. So we would all go. And I think that kind of just scared me a lot.

• 38:10Speaker 01

  How much older was he?

• 38:11Lewis Howes?

  He was 11 years older. So he was 19 when he went in. So when you went into your mission, he was in prison for four and a half years.

• 38:16Speaker 01

  So you learned really quick what not to do.

• 38:18Lewis Howes?

  I learned quick by just being there and seeing all the other convicts and their families and how much pain.

• 38:24Speaker 01

  You didn't want that.

• 38:24Lewis Howes?

  The people were in from just, you know, selling a little bit of LSD on the side.

• 38:28Speaker 01

  Yeah.

• 38:29Lewis Howes?

  It's just like, why even tempt myself? Why even like flirt with it? Even if it's fun? I was just like, it's not for me.

• 38:36Speaker 01

  Right.

• 38:36Lewis Howes?

  I don't care if other people do it as long as they're responsible and they, you know, they don't get sick or whatever, but.

• 38:42Speaker 01

  Right.

• 38:42Lewis Howes?

  It just was never for me. So I was the only guy on my football team that didn't drink.

• 38:46Speaker 01

  That's impressive.

• 38:47Lewis Howes?

  And I would go out and party with them and I would just have water and, you know, it's crazy, man.

• 38:51Speaker 01

  That's been the weirdest thing about, it's like. I'll go to these meetings, you know, obviously, uh, in this business, you meet a lot of people that, yeah. And so we'll go to dinner and they'll be like, all right, you know, I've reordered their drinks and I'm the guy that's ordering, uh, you know, Sprite or whatever. Exactly. But my thing is like, what's your craziest lemonade? Give me the one with like the crazy fruit around the rim. And that's just, that's not just me. That's all my partners and everybody in the business. Like.

• 39:14Lewis Howes?

  That's Utah.

• 39:14Speaker 01

  Grew up that way. Yeah, that's the LDS culture and.

• 39:17Lewis Howes?

  Man, LDS people have always been really good. All kind, loving, caring, giving.

• 39:22Speaker 01

  At a young age, we learned that it's okay to love other people and that we should like love other people more than, more than society teaches us. And we learn obviously very healthy lifestyle. Don't drink, don't smoke, follow that word of wisdom that I'm telling you about.

• 39:36Lewis Howes?

  It's amazing.

• 39:37Speaker 01

  And look at me, I'm, I, I feel great. I'm a healthy person. Yeah, I, I've been very blessed and I don't have to do much to take like, as far as like workouts and stuff like that. I do work out, but there's a lot of times with my schedule where I don't have the opportunity. I know that God's given me this healthy body because I follow those rules.

• 39:51Lewis Howes?

  Yeah.

• 39:52Speaker 01

  And that's just the way it is.

• 39:53Lewis Howes?

  It's great, man.

• 39:53Speaker 01

  And I, I've, I live my life by that. I say, obviously a very deeply religious person. And it doesn't even matter if you're religious or not. I think there's people who listen to this who may not have a God. They may not have that being that they report to, or they're accountable to. Whatever you have that, that drives you, if it's, if you're religious and you have that God, or, or if it's the universe, best advice I can give anybody is make deals with them. Make deals with God, make deals with the universe. And what I mean by that is, I'll do this, you give me that. And that's how I met my wife, man. I was, I was 26 years old and in Utah, that's old, being single. And I was just ready to be done. I've dated all the cute, yeah, the dating scene. I was just, I was, didn't want to be single anymore. I wanted to start my family. And so I told God,

• 40:37Speaker 01

  I made him a promise. I said, God, here's what I'm gonna do. I know that, I know what I'm supposed to be doing at this age. I'm supposed to be going to church. I'm supposed to be helping other people. And so I made this list, basically just a contract. I said, God, I'm gonna do these things. If you'll in turn, put this girl on my path and let me get married. I'm tired of being single.

• 40:52Lewis Howes?

  Wow.

• 40:53Speaker 01

  I was two weeks into that deal when my wife popped up, like instant. I don't care if you, if that's your relationship with God, or the power of manifestation, or our attraction, it's real.

• 41:05Lewis Howes?

  I just think like intention is a powerful thing. You know, whether you're making the intention or the commitment to God, the universe, but just intention for yourself and your own soul. When you say, I'm intending to follow through on these commitments.

• 41:16Speaker 01

  Yep.

• 41:17Lewis Howes?

  You're gonna start to see things opening up in a different way.

• 41:19Speaker 01

  A hundred percent, because it changes everything about what you do. You start, you start making subtle little changes, working towards a goal that you normally wouldn't be able to make it unless you had that, that vision or that goal. So that's why I'm big on small things. I'm, I hate when people talk big picture. And, you know, what's the, people come to me and say, what's the best advice you can give anybody? And I'm like, you got a day? You got two days? Like, this is gonna be a long list. There's no magic button. There's no magic word that is gonna make you successful or make you happy. It's all these small little things.

• 41:51Lewis Howes?

  In sports, we call that the fundamentals.

• 41:53Speaker 01

  Right.

• 41:54Lewis Howes?

  It's just like going back to the basics of dribbling, shooting, arm position, whatever it may be. It's the fundamentals.

• 42:00Speaker 01

  I wish our schools would teach this, though, to like the younger kids. I wish my daughter had a class where they taught her how to make a vision board.

• 42:06Lewis Howes?

  Right.

• 42:07Speaker 01

  Like, you know, things where it's like setting these goals at an early age. Instead, she's learning, you know, they're learning how to play hot cross buns on a recorder. Like, it's just the stupid stuff that, um, you're not, the kids, the schools are never gonna put that. They're never gonna implement it. So do it at home. If you're a parent, teach your kids and your family that. If you're not, if you're still single, work on yourself.

• 42:27Lewis Howes?

  Yeah.

• 42:28Speaker 01

  Make that vision board. So, you know, these are like cliche words that you hear in this world. This vision board and manifestation and law of attraction. Well, they're, they're, they're overused because they're real.

• 42:38Lewis Howes?

  Because they work.

• 42:39Speaker 01

  Yeah, they're powerful things that you can do today and tomorrow to make your life better and make yourself happier.

• 42:45Lewis Howes?

  Uh, I'm curious, what is the, what's the thing you're most ashamed of that you've done? That you really don't want people to know about you? Or that you're just like, I wish I would have never thought that, said that, done that. The thing you don't want people to know about you.

• 43:02Speaker 01

  That is a very good question, man. Um.

• 43:05Lewis Howes?

  Seems like you follow a lot of the, the rules to yourself and the religion and your great dad and husband and...

• 43:12Speaker 01

  I would say that there's been times in my life where I've been ignorant to, um, the importance of certain rules. Um, in my business, the automotive world, there's emissions laws. Um, there's things that you're supposed to do to vehicles and things that you're not supposed to do to vehicles. And I think there was, there was a while there where all I cared about was doing what I enjoyed to do at that time. And I was less concerned about what the overall effect was. And we would modify vehicles, um, and this is a very specific example, but... It applies to pretty much every part of my life where I maybe thought the overall rules didn't apply to me and I had my own little program. But we'd model cut five vehicles and it would create, you know, a huge amount of smoke and it would, it would affect the air quality where I lived. And so things like that, um, I look back and I'm like, man, that was dumb.

• 43:53Lewis Howes?

  It was more for selfish reasons.

• 43:54Speaker 01

  Yeah, I didn't care about anybody around me. All I cared about was what I was enjoying in that moment, what my vehicle was doing for me and, and I could care less if I was polluting or whatever it was. And like I said, that applies to a lot of different things. I, I think, you know, just not being aware of other people's feelings. I'm a very, you know, focused person. When I get set on what I want, I go for it. Well, the problem with that is there's casualties along the way, like people that are like a victim of your being just oblivious. I'm not a bad person. I've never maliciously, you know, tried to hurt anybody. I don't have that kind of energy.

• 44:28Lewis Howes?

  Yeah.

• 44:29Speaker 01

  But along the way, there's been things that I've just overlooked that I should have paid more attention to. My partner, um, we call him Diesel Dave. He's very intuitive when it comes to like, how what he's doing right now is affecting everybody around him. I'm not, I have to work really hard at being able to know like, the tail of the dragon is this long, not this long, and my actions are going to affect people, not just today and tomorrow, but long-term. And so that's been my biggest struggle, man.

• 44:55Lewis Howes?

  Really?

• 44:56Speaker 01

  Throughout life is just making sure that I'm aware of the consequences of what I'm doing and how they're affecting other people. I don't care they affect me. I don't, risk to me is not a real thing. I don't, I don't even take into consideration. I don't know how to calculate risk. People always ask me like, why are you successful? I'm like, because I'm too stupid, I'm too stupid to know better. And so you just go after these things. And so trying to become aware of, of, of how you affect other people, man, that is a big deal. And it's hard for somebody like me.

• 45:23Lewis Howes?

  What's the thing that's missing in your life to help you get to the next level of all of your dreams? What do you need to learn, acquire, let go of? Become more of in order to step into your fullest.

• 45:36Speaker 01

  Man, this is, this is, my dad used to call this the shotgun approach. Uh, I would go after a lot of things. I would do this and this and this and this and this and this. I would do all these things kind of good. It's, it's taking, it's taking your talents and skills and being able to say, okay, you know what? Yes, I can do a lot of things kind of good, but maybe I should take my time and energy and focus on this and that and just go full speed ahead until I master that area. And that's it, man. That's, and I'm, I'm learning that and it's been.

• 46:05Lewis Howes?

  So hard, man.

• 46:07Speaker 01

  Opportunities everywhere.

• 46:08Lewis Howes?

  I mean, I'm the same way. I'm 80% good at so many things.

• 46:11Speaker 01

  Yeah.

• 46:12Lewis Howes?

  And I want to be great at all of them, but it's really hard to put your attention on 20 different things.

• 46:17Speaker 01

  Yep.

• 46:18Lewis Howes?

  And Tony Robbins said this to me last year. I did like a little private, uh, mastermind thing with him where the group of us got to ask him questions. And I was like, man, I've been, I was a decathlete, so I was 80% good at every event, track and field, which made me an all-American decathlete. It's the reason I became, I would achieve my dream as an all-American.

• 46:35Speaker 01

  Almost good at everything.

• 46:37Lewis Howes?

  I'm almost great at everything, but I'm really good at a lot of things.

• 46:40Speaker 01

  Right.

• 46:40Lewis Howes?

  And so I transferred that skill into life and into business. Like, we can do a podcast, we can write books, we can do events, we can do coaching, we can do courses, we can do a documentary. Like, we can do merch, we can do all these things really good.

• 46:53Speaker 01

  Right.

• 46:54Lewis Howes?

  But what's the thing that's really going to take the, the mission to the next level?

• 46:58Speaker 01

  Right.

• 46:58Lewis Howes?

  Of serving the maximum amount of people, which is our mission.

• 47:01Speaker 01

  Yep.

• 47:02Lewis Howes?

  And he was like, yeah, you gotta, you know, do you want to be really good at a lot of things? Or do you want to be known great at one good thing?

• 47:08Speaker 01

  Yeah.

• 47:09Lewis Howes?

  And then when you break through it at that thing, you can then kind of spread it a little more.

• 47:12Speaker 01

  And you've, you've now become aware of what the consequences are of that 20% that you're not being the best at.

• 47:19Lewis Howes?

  Exactly.

• 47:19Speaker 01

  So if you're not giving a hundred percent, there is still some casualties. There's bystanders. Whether they be people or circumstances or whatever's in your life.

• 47:26Lewis Howes?

  Just your dreams.

• 47:27Speaker 01

  Right. You're doing a disservice to your dreams. Dude, so I'm big into motorsports, right? Trucks, anything, aircraft, whatever it is. And so when I got to the point where I could actually afford to like, do some of like, Crazy stuff. Yeah, crazy stuff. I went and did everything. I raced this, I raced that. You put it in front of me, I was racing it. And I would go maybe once a year and race trophy trucks. And I'd go race semi trucks. And I'd go race motorcycles and four wheelers and boats and whatever it was. And I would just go do it because it was an experience. It was fun, yeah. I wasn't getting that great at anything. I always thought, oh, I'm the best driver in the world. I can show up and drive and win. Anything, no. I can show up and drive, but I was getting smoked by like 12 year old kids in trophy trucks. And I'm like, wow, how'd that happen? I'm the, I'm the best. And I realized that I needed to focus.

• 48:11Speaker 01

  And so this last couple of years, Monster Jam's a good example. You know, driving monster trucks, everybody looks at a guy that, if you say you drive monster trucks for a living, they're expecting you to be like a, you know, WWE type person that's just like, you know, beer smash cars and, and, and, you know, wear my American flag bandana around. It's not that, man. Like, Monster Jam is, it's become a motorsport that I believe is going to replace the circus. And I believe it's going to replace NASCAR. It already is, well on its way. Because if you combine all those elements of like a big performance and a stadium. Dude, I performed in Petco Park in San Diego two nights ago. Packed it looked like. Sold out. People were like lined up outside trying to get in there. And so I decided I want to become one of the best there is. And so I got into the sport a year and a half ago, showed up, thought, yeah, I'll be fine.

• 48:56Speaker 01

  My first show, I did good. I'm like, told you guys, like, I took a first in freestyle or whatever it was. There's three events in a show. And I was like, I got this. Next event, I just got destroyed. And then I got destroyed for the following 12 to 14 months of, I would do okay here and there, but then I realized like, okay, wait, there's guys that do this every single weekend for years. Yeah. Like, of course they're going to be better than me. They have more seat time, they have more experience. And so I wanted to get really good at it. And so you have to. Pull back a little bit from things that maybe seem like a good opportunity or a good idea to be able to get really good at those things that you want to become good at. It doesn't mean that you have to do one of the like, I can still enjoy all the different types of motorsports, but I don't go compete in anything right now

• 49:39Speaker 01

  other than Masha Trucks and maybe it'll get to the point where I'm like, okay, I'm a champion. Um, I did that, move on to the next. But don't hang up your hat until you have 100% mastered that. And don't be the, don't, don't let yourself judge whether you've mastered that area of your life or not. Like make sure that people around you, your family, your friends, the industry that you're in also agrees that you have

• 50:01Lewis Howes?

  You've made it. You've made it. Yeah. We were just talking, Tiffany was just mentioning today about a book, Essentialism, which is about, what's the, what's the tagline again?

• 50:10Speaker 01

  The discipline pursuit of less.

• 50:12Lewis Howes?

  The discipline, the discipline pursuit of less.

• 50:14Speaker 01

  I like that.

• 50:15Lewis Howes?

  A book called Essentialism, which, who was the guy Edwin something or McGowan or some, what's the guy's name? Greg McGowan, I think is the guy, author's name.

• 50:22Speaker 01

  Dude, that's a powerful.

• 50:24Lewis Howes?

  The, the, yeah, the pursuit of less, which is me going all in on less things to maximize that thing.

• 50:30Speaker 01

  Perfect example of your podcast, right?

• 50:31Lewis Howes?

  So I've been eliminating things in our business, which is like big moneymakers to have energy and mind space to focus on this, you know, it's building out a production here. There's a brand new set. It's like just trying to go all in on how can we maximize the one thing.

• 50:46Speaker 01

  Right.

• 50:47Lewis Howes?

  Why not screwing ourselves and not having money coming in other places, but really trying to put as much effort into this.

• 50:52Speaker 01

  You're really screwing yourself in the long run by doing all those things. Because, you know, you, yeah, I mean, I look at the numbers of what your podcast does and I know what that can turn into as far as revenue dollars.

• 51:03Lewis Howes?

  It could be huge if I just went all in.

• 51:05Speaker 01

  You have to focus on it because if you're, if you're out there doing a mastermind next weekend, you might miss the opportunity to interview Kobe, right? You had that opportunity, that huge interview, what would have happened if you would have been out focusing on something else?

• 51:15Lewis Howes?

  The only time, right?

• 51:17Speaker 01

  You'll miss those opportunities.

• 51:18Lewis Howes?

  Miss them.

• 51:19Speaker 01

  So you have a lot of influence that listens, right?

• 51:21Lewis Howes?

  Oh, yeah.

• 51:22Speaker 01

  So I think that's a big deal as far as people like, what is an influencer? Don't call yourself an influencer. Call yourself like, figure out what it is that you want to influence people to do. Figure out what that industry is, what that goal is and work towards that. Don't. Try to become an influencer because guess what? That bubble went like this.

• 51:37Lewis Howes?

  Yeah.

• 51:38Speaker 01

  It's over. The days of getting fifty grand for a post is just generic like I love Coke.

• 51:43Lewis Howes?

  Right.

• 51:44Speaker 01

  Dude, they're gone.

• 51:44Lewis Howes?

  It's gone.

• 51:45Speaker 01

  They like companies are gonna spend money with you. They wanna know exactly who you're talking to and why you're talking to them and why you're the expert in that space.

• 51:51Lewis Howes?

  Yeah.

• 51:52Speaker 01

  That's the best advice I could give somebody who is trying to become an influencer or YouTuber or whatever.

• 51:56Lewis Howes?

  Instead of trying to become an influencer, try to become someone of service.

• 52:00Speaker 01

  Become an expert.

• 52:01Lewis Howes?

  Become an expert and then serve people who need that expertise.

• 52:04Speaker 01

  My whole life, you're all around service, man.

• 52:05Lewis Howes?

  That's it, man. I'm curious. Now, you've got this Tesla just came out with this. I don't even know what the truck's called. Cybertruck? Is that what it's called?

• 52:12Speaker 01

  Yeah, the Cybertruck.

• 52:13Lewis Howes?

  Cybertruck did something like eleven, twelve billion in pre-orders. Is that right?

• 52:16Speaker 01

  You're Tesla owner, right?

• 52:17Lewis Howes?

  I am a Tesla owner. I love it.

• 52:19Speaker 01

  You love your Tesla.

• 52:20Lewis Howes?

  Model X.

• 52:20Speaker 01

  It's a great experience, great car, gets you point A to point B comfortable. You don't have to worry about service.

• 52:25Lewis Howes?

  I haven't gone to the gas station in two years.

• 52:27Speaker 01

  It's a great experience for you. So there's a lot of guys like you, a lot of people like you who have had great experiences with Tesla. And now Elon came out and said, I'm gonna make a truck. When he released that truck, first of all, I still don't believe that that's real. I still don't believe.

• 52:42Lewis Howes?

  You think it's a PR campaign?

• 52:43Speaker 01

  Listen, I'm a truck guy, man. I come from, that's my, my life revolves around trucks. I've used them for work. Now I use them for entertainment and it's my living.

• 52:53Speaker 01

  When he comes out with that.

• 52:54Lewis Howes?

  It doesn't look like a truck.

• 52:55Speaker 01

  It was frustrating to me because Elon and Tesla and that, they're very, very smart people. Elon's one of the brightest men that ever lived. And then they released that. It's the, it's the, it's the car you drew in kindergarten. Like it's just the, they tried way, way, way, way too hard to be different and they ended up, I think, really hurting themselves. So here's the deal.

• 53:12Lewis Howes?

  Well, they got a lot of pre-orders.

• 53:13Speaker 01

  They did get a lot of pre-orders, but guess what? You know who ordered those?

• 53:16Lewis Howes?

  Tesla owners?

• 53:17Speaker 01

  Yeah. Guys like you.

• 53:18Lewis Howes?

  Not truck owners.

• 53:19Speaker 01

  No. The F-150 guys, the guys that use their truck at the job site, they didn't order that truck. I promise you because that, those are my people and I'm hearing from them. And I'm a very, I consider myself open-minded for who my demographic is. My demographic is very boot collar America. You know, it's, it's very opinionated.

• 53:36Lewis Howes?

  Work hard.

• 53:37Speaker 01

  Exactly. And I, I like this, I hate that. That's my, my people. It's just very black or white. And so I feel like I'm kind of more on the progressive side of my demographic. I'm okay. I'm open to new ideas. And so I thought, you know what? I'm gonna give the electric truck a chance. And even when he came out with, I was like, man, that is an ugly truck, but I'm still gonna try to maybe support it. But there wasn't a lot of people like me that were gonna buy that truck. There was a lot of people like you, especially Tesla shareholders, people who own stock. Were excited. They're like, okay, let's get the. Let's get the price up because guess what Tesla just did? They just became the world's most valuable car company to ever exist. Hundred fifty billion dollar market cap is what they hit the other day. What's their stock at right now? Eight hundred, I think. It's bouncing between seven fifty and eight hundred. A couple of years ago, I bought my car. Dude, a couple of years ago, Elon was saying, I'm gonna take the company private.

• 54:22Speaker 01

  Remember when he was talking about that? I'm gonna, I'm gonna pull it off the market. We're gonna go private. That's when they were like four hundred bucks a share. It's a good thing they didn't because now they're worth eight hundred dollars a share. The company doubled in value and it's because they released that truck. So. So it doubled since they released that truck? The company, I don't know what the shares were, but I know that, I think they were like ninety billion market cap. My gosh. When that truck came out, now they're a hundred fifty billion. Wow. And the truck is, is not, I'm not okay with it. It's not, it's not. For your, for your, for your community, you're not okay with. Dude, that truck is, is. What it represents. I don't even know how that thing is legal. For the Tesla community, they're okay with it. I don't think they are. And it's. I think they're okay with, they, they support Elon. They support that you love what he built for you. The uniqueness, the different, being a different, you know, a symbol on the road that's different than everything else.

• 55:07Speaker 01

  Two hundred fifty thousand, three hundred thousand pre-orders at a hundred dollars a piece. That's not a very serious deal, like, and it's fully refundable. And the truck's not gonna be built for another, twenty twenty one is when they're gonna start delivering the first models. Twenty twenty two for the loaded model. I just don't think that truck is going to become, I feel like they're gonna have to change it. And I'm still waiting for Elon to come out and say, just kidding. Here's what we're really gonna make because all the Tesla owners thought like the truck might look like a Model X with like a bed. Something cool, sexy body lines. But guess what? I love opportunities and when I see an opportunity pop up, I'm like game on. I saw him release that truck and I was like, well, he just dropped the ball.

• 55:46Speaker 01

  He just missed the mark big time and now there's a bunch of really excited like people in the automotive world that want an electric truck and they're not going to buy that. So a buddy of mine, kid that I grew up with 10, 12 years, we've known each other for a long time. Trevor, he's been running Nico. LDS. He is, yep. Yep. He served a mission in Brazil. We met each other in that single world where I met my wife. And it's funny, he started this company called Nicola, Nicola Tesla, right? Nicola Tesla. And he's been around for seven or eight years and they started in the heavy truck world, semi trucks, electric semi trucks. Electric semi trucks. Yep. He had no desire to get into any other vehicles other than semi trucks and then UTVs like side by sides, Polaris Razors, that kind of stuff. He built an electric UTV.

• 56:29Speaker 01

  It's funny, his semi truck design, he was the first one to have an electric semi and then Tesla came out with theirs. And they basically knocked off the Nicola design and now it's a $2 billion lawsuit. Nicola versus Tesla, which is just ironic. But anyways, I went to Trevor and I said, dude, you see what's happening? Like, see what Elon did? He came out with this and I wasn't part of the business or anything at the time. And he said, yeah, it's an opportunity. And he had no desire to get into, in fact, it's funny. When Tesla released the Cybertruck, Trevor, my buddy that runs Nicola, he's the CEO. He had an initial concept, a sketch drawn up of the truck, the Nicola truck that we just released. And he tweeted it at Elon and said, hey Elon, sorry about your launch. Here's a design of a truck that we were going to, you know, playing around with.

• 57:14Speaker 01

  We're not going to make it. So here you can have our design, just to like, kind of tease him a little bit. And then Trevor and I started talking and we decided, you know what? We need to provide the F-150 guys, we need to provide all your buddies in Ohio with a truck that they'll actually drive to the job site, a truck they can take their boat to the lake with. And it's not something you're just going to drive around Hollywood. And that's where we created the Nicola Badger. And it is going to dominate the US truck market. I'll tell you that right now, like. When Trevor and I first started talking, we're like, alright, what's our benchmark? What's our goal? Our goal wasn't to beat Tesla. Our goal was to surpass them and go straight for the F-150 market, which sells 1 million trucks a year. The F-150? 1 million F-150s.

• 57:57Speaker 01

  There's 3 million trucks roughly sold every single year in the US. What's the second biggest? Um, it's probably split between like the Chevy and the Dodge like half tons. And then you go into the diesel market, which is what our niche has always been. So a million F-150? 1 million F-150 sold every single year. Best selling truck of all time. And so I thought, you know what? Why is it such a great truck? It's just a great all around truck. It's called, it's what you call a half ton. So it's designed to be able to, if you had a boat, pull it to the lake, no problem. If you had a bigger trailer, you know, talking like 12,000 pounds plus, you're not going to use an F-150. Gotcha. But if you are a carpenter and you gotta go frame a house on, you know, Monday through Friday, take your F-150, you got all your tools in the bed. Everything. Saturday, you're gonna hook your boat, go to the lake, and guess what? On Sunday, you can take the truck to church with your whole family. They're comfortable. Trucks are luxury cars.

• 58:42Speaker 01

  You know what? Ram 1500 just won the Motor Trend Luxury Vehicle of the Year. Not truck. Not SUV. It's a truck. Luxury car of the year, and it's a freaking truck. How many do they sell those? Ram's probably 3, 400,000 a year. So F-150 was our market. Obviously, they're selling the most and Ford, you know, big company. And they released an electric version of the F-150 and it was kinda like, yeah, it was, it was, exactly, you didn't know. I didn't even know. Not a lot of people knew, because it was just kinda like lackluster. Fully electric. Yep. Not that exciting. Because here's the deal. I want people who are excited about electric vehicles, and I also want people who would never consider an electric vehicle to be my customer. So what do I gotta give them? I gotta give them a truck that's Sexy. It's gotta feel futuristic, right? For the, for you guys, for you Tesla owners. Sure.

• 59:27Speaker 01

  But my blue collar guys, man, I'm gonna drive a spaceship to work. So what, we had to, we had to find this weird, fine line between building a truck that was sexy, sleek, new, futuristic looking, while at the same time being rugged, felt like a truck, didn't feel like a doorstop, like Elons. And that's where we came up with the Badger, which is basically, it's our answer to the F-150. But, here's the deal. Here's what I'm most excited about. What's it have compared, comparison wise? So, uh, pretty much specs are identical. If you were to measure the trucks as far as like width, length, very, very similar to an F-150. Same looking size, but different modifications. Yeah, and that's kind of the whole half ton market, like everything It's the same size. In the world, yeah. Every truck you see running around, like Here especially like Hollywood, LA, they're gonna be that 1500 half ton model or smaller.

• 1:00:11Speaker 01

  You're not gonna see a lot of full sized trucks. But what's the, how far can it go, all that stuff? Dude, that's the cool thing about what we've got. Cause my Tesla goes like 280 miles, I think. Right. Maybe 300 fully charged or something. What's the furthest you've driven it? Without charging it, or just? What's the furthest you've taken? I took it to, uh, took it to Big Bear. Okay, so. But it took me like. What if you want to drive to Ohio for Christmas? You want to go see the family? It would take me forever. What would you get? What would you have to plan around? I don't know, I'd probably have to charge it like 10 times. You get what's called range anxiety. Cause you're stopping every. You get range anxiety because you know that your car's only gonna go. Yeah, you have to go to different places. Where's the supercharger? Where am I gonna be able to get this thing to keep going? Whereas if I'm gonna drive any other gas powered vehicle to Ohio.

• 1:00:56Speaker 01

  Gas station every couple of miles. Exactly, it's not a big deal. So what we've developed is, so in the world, this is, this is a whole new world that people, these terms aren't really, you know, mainstream yet. BEV, battery electric vehicle, that's what you drive. Okay. Full battery, full electric. No gas, yep. We developed the Nikola Badger to be a BEV as well as an FCEV, fuel cell electric vehicle. Do you know what hydrogen is? It's a gas? Hydrogen is the most abundant molecule in the universe. Okay. This right here, I got water in this cup, right? This is H2O. Yeah, hydrogen. Hydrogen and oxygen mixed together becomes water. Well, half of this molecule is flammable. Yeah. You know that? Yeah. Hydrogen, gas? Yeah.

• 1:01:39Speaker 01

  It's very flammable. So the problem is, water's not flammable. So to be able to get hydrogen to be able to combust, you have to basically separate it from the oxygen molecule. And then you have a very, very potent fuel. Hydrogen technology, uh, has been around for a long time. People have been pushing, pushing. Yeah, yeah, like the Hindenburg. Yeah. Blew up. Blew up, yeah. Exactly. Not, I mean, it's a, it's a very light gas, but it's also very volatile, very flammable. So. Hydrogen is a very viable fuel source. The problem is it's got a bad rap over the years because people have tried to use it to power vehicles and it just never has kind of quite worked because the problem is to be able to separate the hydrogen from the oxygen, it takes a lot of energy.

• 1:02:22Speaker 01

  In fact, it takes more energy than it produces. So to be able to split those molecules, I have to use a lot of electricity or a lot of gas or whatever it is. And the result is yeah, I get hydrogen fuel, but at what cost? It costs me more to make that than than the. So technology is getting better. And now it's gotten to the point where hydrogen fuel can be split, you know, and basically stored more cost effectively. And the technology is literally getting better every single day. So we have our battery, powers our truck, right? This goes inside the chassis and then we have our hydrogen fuel cell. Our hydrogen fuel cell is basically a compressed air tank with eight, I think ours is eight kilograms is what the volume is. So you basically take the hydrogen hose, you fill your tank, bam, you've got your hydrogen fuel cell.

• 1:03:04Speaker 01

  It stores that that compressed air basically inside that tank. Now. Where do you get the hydrogen? There's filling stations all over the place. Like gas stations mostly or? Yeah, it's not, it's not mainstream yet. Well, that's the, that's the biggest hurdle is hydrogen fueled vehicles. People are like, well, where do I fill it up? Yeah. You're lucky in California, there's quite a few hydrogen stations. In Ohio, I bet you there's maybe one. One. Yeah. And they're not very common, but guess what's going to happen? As the market starts to demand it, gas stations will say, well, yeah, we'll carry hydrogen. Sure. We'll sell it because it's, it's clean, 100% zero emissions. You run the hydrogen in a vehicle, the only result, the only, you know, tailpipes, big,

• 1:03:44Speaker 01

  nasty, smoky, the only result from hydrogen is like vapor, steam, just water vapor. So what we have is a battery that powers our truck and then we have the hydrogen fuel cell that basically acts as like a backup to that battery. Really? So battery technology sucks, dude. I mean, it's come a long ways, but still lithium ion batteries. How far would the battery go? You go about what your Tesla will do. It's a 160 kilowatt battery that'll go roughly 300 miles in an electric truck. And then the. So that doubles your range. Really? So 600 miles is what we're getting, but here's the best part about it is the hydrogen basically passes through. There's a fuel cell, hydrogen, and then there's a regular combustion engine that's powered by hydrogen. We're not going combustion engine. We're talking about running a fuel cell. Hydrogen runs through it and it creates basically static electricity.

• 1:04:29Speaker 01

  That static electricity is then captured, pushed into your battery and your truck can use that power. So where your battery, you know, throughout the day in a Tesla is dying. We've got a hydrogen fuel cell that's continuing to charge it. In that way? Yeah. So it can charge it back up how far? As, as far, like 600 miles. So, but here's the deal. Nobody's ever going to go through a full tank of hydrogen in a day. Unless you're on a road trip or something, then you're going to plan around those filling stations. But what it does is your Tesla does not have the ability to hold all of its power for more than eight to 10 seconds at a time. Which isn't a big deal for you unless you're drag racing it, which it's a fast car, right? So fast. Zero to 60 in two something. It's fastest car on the road, I feel like. But guess, guess what? Off the road.

• 1:05:11Speaker 01

  It'll only do that once or twice. If you try to do those pulls over and over and over again. Your battery says, uh-uh, we can't keep up and your electric motors say, nope. We're being asked to do too much because there's not enough power in the battery to support this. Oh, yeah. Well, hydrogen comes in and says, no, we're good. We're going to continue to, to basically power that battery. So whatever you want to do, you want to take, take your truck and trailer and haul it up. Go off road. You know, Elkhorn or whatever it is, you're going to be able to like maintain your speed and your power under a heavy load. That's why we're different and that's why we're going to dominate the market. And especially since Elon calls hydrogen fuel, he calls it a fuel cell. So it's a hydrogen fuel cell. He says it's a fuel cell. And he doesn't believe in it. He thinks it's just, you know, never going to catch on.

• 1:05:54Speaker 01

  Well, I disagree and I'm, I'm putting, I'm betting on that big. Most people also didn't think electric would catch on.

• 1:06:01Lewis Howes?

  Right, they're just like, they're never gonna transfer over from gas. They like the sound, they like the feel of like a gas car, but it's like, how many electric cars were sold in the last few years?

• 1:06:08Speaker 01

  And now it's the most valuable car company that ever exists, Tesla.

• 1:06:11Lewis Howes?

  Really?

• 1:06:11Speaker 01

  At $150 billion, so obviously it's caught on.

• 1:06:14Lewis Howes?

  Right, there's a market for it.

• 1:06:16Speaker 01

  The hydrogen will catch on. There's a market for it. Technology's getting better every single day, and it's good for all of us. Because going back to what you asked me about being ashamed of with the hydrogen, with the emissions of diesel vehicles, I've been guilty of blowing black smoke out of my truck. I hate that. Now, I look back, I'm like, man, that was dumb. But there's a whole world of people that still think it's okay to have their truck spit black smoke and their vehicle, you know, create these emissions. Well, whether you believe in global warming or climate change or not, that's not what this is about. This is about making life better for all of us. This is about, you know, the smog is your opponent to LA here? Like, let's get that down.

• 1:06:51Lewis Howes?

  Eliminate it.

• 1:06:51Speaker 01

  And you know where that's coming from? It's coming from engines. Engines that are burning fossil fuels, creating that smog. So, we have the ability to literally, in my opinion, and this is because I'm an overconfident idiot probably, but I believe that with the technology that we're working on, I can get rid of LA smog. I believe that I can make the air quality better all around the world. And if global warming is a real thing, which I'm not even, I honestly don't even have an opinion on it. If it's real, I'm gonna slow it down. And that's gonna happen because we're gonna start burning something that creates zero emissions. And where do you use the most abundant molecule in the universe to do it?

• 1:07:25Lewis Howes?

  Wow.

• 1:07:26Speaker 01

  It's crazy, man. It's exciting times.

• 1:07:28Lewis Howes?

  So you guys pre-launched it already? How's it doing so far?

• 1:07:30Speaker 01

  We launched it.

• 1:07:31Lewis Howes?

  Are you guys taking in pre-sales?

• 1:07:33Speaker 01

  We're creating a, basically a reservation list right now. We have not started taking orders yet because we're waiting to confirm a couple of small details, as far as like, who's making the truck for us, which, hold it.

• 1:07:44Lewis Howes?

  Small detail, yeah.

• 1:07:44Speaker 01

  Building a truck, building any vehicle, not easy.

• 1:07:47Lewis Howes?

  A lot, yeah.

• 1:07:48Speaker 01

  And the margins suck. Like, you're talking maybe 10, 15% on, from when Ford sells a truck, to what they're actually making. Because you have to pay warranties, dealers, all that kind of stuff. But, so yeah, we've got that stuff dialed in. We launched it a couple of weeks ago. And we've got a few hundred thousand people that put their name on the list overnight that said, "I'm interested. Yeah, tell me more." And so we're gonna open up reservations here in the next couple of weeks. And this is what I do best. This is my business. My business is going out and telling everybody why something is so great, how it's gonna benefit them, and what the next step is, meaning, how do you buy it? And my business has been formed around incentivized orders and sales. We give away a truck every month as part of our business. And so I'm taking what I've learned in this little grassroots social media business,

• 1:08:32Speaker 01

  and now I'm applying it to a multi-multi-billion, a trillion-dollar industry in the automotive world. And I'm not a guy, two years ago, three years ago, I'm not a guy that could have been making big waves in the automotive world. Neither are you. I don't care. Neither could Dwayne Johnson. Nobody could. You couldn't because it was controlled by the manufacturers. Well, this whole twist, as far as like zero emissions and everything goes, now I'm a guy that has no business, you know, making these big ripples and effects. I'm doing it every single day. And I'm telling you, man, within the next year or two, the entire automotive world is gonna change. Every manufacturer is frantically scrambling, trying to get a hold of electric technology.

• 1:09:13Lewis Howes?

  Trying to create electric, their own version of electric.

• 1:09:15Speaker 01

  They're not car companies anymore, man. They're tech companies. Tesla's a tech company.

• 1:09:19Lewis Howes?

  It is.

• 1:09:19Speaker 01

  You should compare them.

• 1:09:20Lewis Howes?

  I'm getting updated every week with my new software and like how it's improving. Like, the car is improving.

• 1:09:24Speaker 01

  Compare them more to Apple than you do Ford. Because, you're right, the car is constantly getting better.

• 1:09:29Lewis Howes?

  It's getting better. You don't have to buy a new car for it to get better.

• 1:09:31Speaker 01

  So the value in the company right now is not $150 billion as an automotive company. It's $150 billion as a tech company and what they've created. So that's why it's so exciting, and that's why this truck is gonna dominate the market. Obviously, we've got a ton of interest in it already. Because I've been able to take the tech side and bring it over to the blue-collar America, and the guys that are actually gonna be able to use it.

• 1:09:52Lewis Howes?

  Yeah.

• 1:09:53Speaker 01

  If you were to tell me how good your Tesla is and why it benefits you so much, I really don't care, because I don't need a Model X to do whatever it does for you. But I do need... A truck and I needed to be able to be more cost effective and I'd be able to drive it further and spend less. So that's the problem that we solved, dude. It's uh.

• 1:10:11Lewis Howes?

  It's exciting, man.

• 1:10:11Speaker 01

  It is very exciting.

• 1:10:12Lewis Howes?

  How do we find it? How do we?

• 1:10:14Speaker 01

  So nicola.com forward slash badger. Uh, no nicolamotor.com. Um, if you Google, like if you type in Nicola Badger. It's all over the place. Press releases, um, Nicola Motor Company, uh, or you can see it on my Instagram page. It's at Heavy D Sparks. We're just barely getting started. We barely just trickled some of it out. And no influencers, no, no media outlets, no paid media yet. And we've got like hundreds of millions of impressions, people that are excited. Because like I said, Elon kind of left like this gaping hole in the market and I'm glad he did because.

• 1:10:45Lewis Howes?

  He's probably not even concerned with that. I mean, he's concerned with his market. He's probably not like, I need everyone to buy the truck.

• 1:10:50Speaker 01

  He's gonna be now. He has to be because ultimately if his truck is not a hoax, if that's real.

• 1:10:56Lewis Howes?

  Right.

• 1:10:58Speaker 01

  People are, once he starts selling those people are gonna be like, wait, he was serious? Like this is actually on the road like. It's, it's, it's kind of fun and games right now, but now that he's got real competition out there.

• 1:11:09Lewis Howes?

  There's other people are trying to do it too, right? Other people are not.

• 1:11:11Speaker 01

  Yeah, there's Rivian, uh, which is a company that's making electric trucks, but nobody's, uh, using the hydrogen. So we have the ability to run a truck that's just on battery. Say you don't believe in hydrogen, fine. I'll sell you a truck with just a battery. But if you believe that you want double the range, double the power and, uh, you know, renewable fuel. Well, you buy the truck with a hydrogen fuel cell. So it's the exact same truck, just has a fuel cell in it. So. That's where we've, uh, we've made a little bit of a difference and it is just so fun right now, watching this industry change. The industry's been the same for. Eighty years, the automotive world, like nothing major has come in and changed. There's big technology updates, but nothing's disrupted it like this. And you're about to watch some major, major like.

• 1:11:52Speaker 01

  I, two weeks ago, sitting in a meeting with the CEO of huge car companies. I'm talking the biggest car companies in the world. And they were just like. What's next?

• 1:12:02Lewis Howes?

  Yeah.

• 1:12:02Speaker 01

  I'm like, I had to sit back and be like, why are you asking me these questions? How do you not know this? And we just happened to be the right place at the right time, so.

• 1:12:09Lewis Howes?

  It's good, man.

• 1:12:10Speaker 01

  Yeah, it's been good.

• 1:12:10Lewis Howes?

  It's exciting.

• 1:12:11Speaker 01

  So obviously you can tell I'm passionate about it and.

• 1:12:13Lewis Howes?

  I love it, man. I love it. I'm curious, so make sure you guys check that out. Check out your Instagram. You're also doing, I got a couple of questions left for you, but you're doing Monster Jam, what, once a month, a couple of times a month? How many times are you doing it?

• 1:12:23Speaker 01

  Yeah, so we have a tour that goes to a new city every single weekend. My schedule's so busy that I can't drive every single one, but we do drive. I've got Miami, Florida coming up this next weekend, and then we've got Detroit. But if you go to monsterjam.com, if you haven't.

• 1:12:37Lewis Howes?

  It'll show your schedule?

• 1:12:39Speaker 01

  Yeah, it'll show everybody's schedule. There's, there's anywhere across the country at any given time, there's six or seven different Monster Jam tours.

• 1:12:44Lewis Howes?

  It's crazy, man, yeah.

• 1:12:45Speaker 01

  You saw, you experienced it, and you're not even a monster truck guy, but now you probably are.

• 1:12:49Lewis Howes?

  It was fun. I'll come watch you again.

• 1:12:50Speaker 01

  Absolutely.

• 1:12:51Lewis Howes?

  It was good, man. I got two final questions for you. This one's called the three truths.

• 1:12:55Speaker 01

  Yeah.

• 1:12:56Lewis Howes?

  So imagine it's your last day on earth many years from now, and you've achieved every dream you could think of. You've seen your family do what they want to do, you've achieved everything, whether it's the car world, truck world, whatever, you've done it all. But for whatever reason, you've got to take all of the information you've put out into the world, you've got to take it with you to the next place, wherever you go. But you get to leave behind three things you know to be true about your life experience for the rest of us. Three lessons, what I like to call three truths. And this is all we'd have to remember you by. What would you say are your three truths?

• 1:13:31Speaker 01

  Number one, your worst case scenario is nowhere near as bad as what you think it is. Meaning that failure, that bankruptcy, that breakup, that divorce, that failed business idea, you're not going to prison for it. You're not going to get put in jail because you failed a business. I mean, obviously if you're on the Ponzi scheme, that's a different story, but. Worst case scenario isn't really never that bad. They're always worse in our head than what real life is. And so with that, you need to approach every situation where you could potentially fail and just say, you know what, I'm not going to let myself talk myself out of this because of what I think it could be. Let me figure out what it's going to be and experience that and

• 1:14:12Speaker 01

  just know that all those bad things that you thought were going to happen, they might be bad, but it's like, oh wait, that wasn't, that was it. Like when you get that shot in your arm when you're a kid. Yeah. It's the thought, the side of the needle that kills you. It's not that bad. It's when you get the shot, you're like, no, that was it. So worst case scenario is not that bad. And approach everything like that. Forget about risk. Just push it aside sometimes. That doesn't mean that you need to be reckless. You gotta be a little more calculated, but don't overthink things. Okay. Number two goes right along the line. And this is, if you would have asked me this question a year ago, I wouldn't have been able to tell you this, but it goes back to what we talked about a minute ago, which is focus, figure out what you're good at and get

• 1:14:52Speaker 01

  your sights set on it and get that and become really good at what you're going after and then move on to the next thing. Yeah. Don't try to do a hundred things kind of okay when you can do 10 things better than anybody else in the world. And that's like, folks, I'm proud of you for doing that with your podcast, dude. Like masterminds, that's a big money world. Yeah, I'm good at it. You're good at it. You're great at it. You're great at talking, but dude, you're better, like this is your role. This is your position. This is where you need to be right now. And maybe it won't be that way in two years. Maybe, but you're focusing on it and you're sacrificing and it's okay to make those sacrifices. So yeah, take that focus and just get laser focused on something that you're trying to become good at and become the best. And then The third thing?

• 1:15:33Speaker 01

  Third thing is like, it goes, it's okay to love other people. And not only is it okay to love other people, but even if you don't have A reason or understand why you're supposed to care about somebody. Do it for selfish motives at first because just know I promise you this. Every time you give, you're gonna get back more than you gave. And that's, it sounds bad, I get it. But, once you learn that law and you see how you can make a positive impact on other people's lives, you'll start doing things for different reasons and your motives will change. I now give to others because I see that it genuinely like makes them, it's what life's all about, dude. It's, it's, it's the golden rule.

• 1:16:16Speaker 01

  Literally like, it is okay to love other people more than, more than what society tells us is okay. And find ways to embrace, like maybe you're not, and maybe you're in rural Ohio, where you don't have a single Mexican guy in your town or, you know, it's just, find opportunities to dive outside your culture and learn another language. Learn about the people in Mexico, learn about the people in other countries because you'll find that you really like, in loving other people, it's proving that you love yourself. So that's man, that for me, that's it like, the more I love other people, the more I love other cultures, the more I like, I'm out there doing good, I come back checking with myself and I'm like,

• 1:16:58Speaker 01

  man, I feel good, I love myself and I, it's, it's a byproduct of loving other people, so.

• 1:17:03Lewis Howes?

  That's it, man.

• 1:17:04Speaker 01

  It's golden rule, man.

• 1:17:04Lewis Howes?

  That's it, man. Dude, I love it, Dave. I'm, uh, I want to acknowledge you for constantly leaning into your curiosity. I feel like your entire childhood, you're just like, let me figure this thing out. Let me do the next thing, let me try this thing out. And you kept leaning into it to improve your situation, your situation and other people's situations around you. You're doing that now with the car company and doing that with so many different things. So I acknowledge you for leaning into that, for embracing all cultures, all people, falling in love with everybody.

• 1:17:33Speaker 01

  Curiosity is a very powerful thing.

• 1:17:35Lewis Howes?

  It's huge, man.

• 1:17:35Speaker 01

  And if you have it, pursue it. It's okay to disassemble that radio and maybe never put it back together because guess what? If you didn't, then you wouldn't know. You wouldn't get to the point where you were able to, to start building and creating, so. Curiosity is very powerful.

• 1:17:48Lewis Howes?

  Yeah, man, I acknowledge you for everything and I appreciate your passion for life and your inspiration for so many people. Uh, final question, what's your definition of greatness?

• 1:17:57Speaker 01

  My definition of greatness is... Never stopping, never, never being complacent. Ed Mylett says it best when he says blissful dissatisfaction. You've never made it. You can be okay with where you're at, but just know that you're capable of so much more. And when you see somebody that actually lives their life by that, you know, standard, that's greatness. All your biggest guests, the most popular people, the most, you know, successful people you've interviewed, have they plateaued?

• 1:18:30Lewis Howes?

  No.

• 1:18:30Speaker 01

  They're still going. You're still trying to find ways to become better. So that, to me, is greatness.

• 1:18:35Lewis Howes?

  My man, Dave, thanks, bro. Appreciate you, man.

• 1:18:37Speaker 01

  Absolutely.

• 1:18:41Lewis Howes?

  My friend, thank you so much for being here, for improving your life, for learning, for listening, for growing. You have the ability to change your life any moment you choose to, but it takes the right information, it takes the right accountability, it takes the right actions, the right thoughts to move your life forward. I'm so proud of you. I'm so grateful for you for showing up for yourself today, for doing something positive, for improving your life. And you have the ability to change your friends' lives too, just by sharing this episode. You can text a friend, lewishouse.com/923, post this on social media, make sure to tag Dave as well over on Instagram, and check out the full show notes at lewishouse.com/923.

• 1:19:24Lewis Howes?

  You have the power to not only improve and change your life, but help someone else as well. And every time we give and help others, it makes us feel that much better. It might be selfish, I know, but the greatest way that I serve myself is by helping other people, because it just feels good. It just feels good to help people, and you have that ability at any moment to help someone as well. If this is your first time here, please subscribe, leave us a review over on Apple Podcasts. We've got over 6,000 5-star reviews and over 160 million downloads. Crazy to even say that. We started this seven years ago, and it just keeps growing and growing, and it's all because of you. I love you so very much. Bruce Lee, the great, said, "The successful warrior is the average man with laser focus."

• 1:20:08Lewis Howes?

  You may not feel like you're great, or you've achieved something incredible at this stage of your life, or you might feel like you're behind where you think you should be, but it's the average people who have laser focus that create extraordinary results.

• 1:20:24Lewis Howes?

  I feel like I've just always been an average dude. I've just continued to show up every single day. And if it's possible for me, I'm telling you, it's possible for you. I love you. You deserve to be great. You are great. And it's time to go out there and do something great.