#56 Daniel Gross: Catalyzing Success

Daniel Gross, former Y Combinator partner and current founder of Pioneer, discusses how we can make our success less about luck, the powerful role we play in the lives of others, and the valuable lessons he learned about leadership. Go Premium: Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/ Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/ Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Speaker 00

  Ultimately, you're kind of a game designer as a manager and as a leader, and you want to design the best game that both aligns company incentives and employees' desires.

• 0:16Shane Parrish?

  Hello and welcome. I'm Shane Parrish and this is The Knowledge Project, a podcast exploring the ideas, methods, and mental models that help you learn from the best of what other people have already figured out. You can learn more and stay up to date at fs.blog/podcast. Hey, before we get to today's guests, people ask me all the time, saying, "Why didn't you tell me about the newsletter you have?" They're surprised to find it. We do. We have a newsletter. It's called Brainfood. It comes out every Sunday and contains our recommendations for books, articles, documentaries, quotes, and more. It's become one of the most popular things we've ever done. There's hundreds of thousands of subscribers. It's free and you can learn more at fs.blog/newsletter.

• 1:00Shane Parrish?

  That's fs.blog/newsletter. Most of the guests on the show are subscribers to the weekly newsletter, so make sure you check it out. On the show today is Daniel Gross, former partner at Y Combinator, AI expert, now founder and CEO of Pioneer. The time he was accepted into Y Combinator, Daniel was the youngest founder ever. We're going to talk technology, but not too in the weeds. We're going to compare being data-driven versus design-driven. We're going to talk feedback loops, video games, AI, sleep, optimizing your life, and so much more. It's time to listen and learn.

• 1:41Shane Parrish?

  One of the things that, when I was doing research for this interview, which was some of the most fascinating research I've done for an interview in a long time, one of the things that you wrote was "The most important skill you can develop is an innate sense of curiosity about yourself." What does that mean? Can you expand on that?

• 1:57Speaker 00

  Yeah. I think the most interesting thing to me is...

• 2:04Speaker 00

  When kind of looking at people that are hyper-successful is not trying to kind of reverse engineer, you know, their current daily patterns or what they currently do day-to-day. And it's not even to reverse engineer how they started. It's going even a level deeper and trying to figure out what was that catalyzing moment that led to kind of the positive feedback loop that then subsequently led to where they are today. I'll give you an example. Arnold Schwarzenegger, Mr. Olympia, Governor of California, Alabama guy. That person really only gets started when he goes to a small gym in Austria and they

• 2:44Speaker 00

  give him a small award for kind of the, I think he did a clean and jerk really well. And that moment of kind of positive feedback sets him going and propels him to, you know, trying to win another small trophy and another small trophy and another small trophy. And so that creates Arnold, which I find quite fascinating. It's the small trophy that created Arnold. It's what kicked off this positive feedback loop. And so with curiosity, one of the things I wonder quite a bit about is what is the way to kind of kick off the feedback loop in people that gets them innately curious and willing and excited and motivated to kind of explore themselves and the surrounding

• 3:28Speaker 00

  and the environment? And ultimately, what Pioneer is kind of trying to do is provide that almost drug as a service to millions of people around the world. You know, we want to start almost a movement where people become kind of innately curious about themselves and follow their dreams a little bit more and start kind of responding to that feedback loop. So, you know, I think a lot of what drives curiosity is you as a human feeling like it's safe to go explore in a particular direction and feeling like you'll be positively rewarded for exploring that direction.

• 4:10Speaker 00

  That is to say, you can kind of envision your proclivity or willingness to be curious about yourself as kind of your willingness to play a game, right? You're kind of trying to predict, is it worth going down this path, being curious in this particular direction? Will I learn much? You know, if I'm vulnerable, will I be hurt? And I think the kind of important thing is to figure out a systematic way of getting many more people to answer yes to that question. And so we could kind of dig into the 10,000 different ways one might do that and what that means, but I think fundamentally, being curious about yourself kind of means that you positively predict the outcomes of kind of taking some step forward. And I think the thing the world needs, for a lot of different reasons we can get into,

• 4:54Speaker 00

  is many more people that kind of end up doing that, that end up being curious about themselves.

• 5:01Shane Parrish?

  A few things that came to mind as you were saying that. The first is I'm wondering where your innate sense of curiosity came from. I mean, and the second thing is like so much of what we consume today, either online or through the education system, seems to be the antithesis of sort of like the safe to explore, the positive rewards for exploration and positive in this case, not the dopamine response of sort of like reading this clickbait article, but like having an actual positive impact on your life. Can you talk to me a little bit about those?

• 5:33Speaker 00

  One thing I think would be interesting to you and your listeners is, you know, when you ask the question, how did it all start with me? I think we as humans are quite terrible at reverse engineering the neural net in our head, much like it's actually quite hard with the modern machine learning techniques for you to figure out that that individual thing you fed the neural net led to that specific result you want. It's kind of composite and it's a soup. And I kind of feel like when you ask me, where did my curiosity start? Boy, I don't really know that I could accurately answer that question. I could hypothesize, but I actually think I'd be better answering that question when looking at other people.

• 6:14Speaker 00

  And it does seem to be the sense of, to your point, getting some type of positive affirmation that it is okay to do a thing. Fundamentally, like, you know, our, our brain is constantly making predictions based on what will happen if you take certain steps. Uh, and so, you know, you will feel great if you eat the chocolate bar. Um, you will feel maybe great if you go work out, you'll feel great if you talk to this person, you'll feel bad, you know, if you put your hand into the fire. And so we're constantly predicting the environment and curiosity is a lot, a lot of curiosity. Um, is about cultivating a situation where you positively predict the outcome of following some type of thing. And this is kind of brings us to your second point, which is, um, the world where we're

• 6:58Speaker 00

  in today is there's a shortage of positive feedback, especially positive feedback to the right people. Um, it is scary, in my opinion, to read the amount of stories where greatness really started, when someone kind of accidentally gave positive feedback to another person, you know? Maybe you got an email from someone you admire. Maybe you got, um, a smile from a girl. Uh, maybe you got, uh, you know, I guess in modern parlance, a retweet from someone you, you know, respect. And then something really interesting happens then. Humans, you know, ultimately, I think we're, we're tribal species. We have a collection of people we admire and we respect.

• 7:41Speaker 00

  And the software in your head, I think, starts to change a little bit. When you get positive feedback from someone you respect, you start thinking, how could I get more of that? That felt good. This is a way for me to know that I'm societally kind of doing the right thing, headed in the right direction. Uh, and so the, the, the thing that's scarce today are people who are kind of micro-influencers to others, giving them positive feedback and catalyzing this loop that ends up creating everyone from Arnold Schwarzenegger to Elon Musk to, you know, Ramanujan or Albert Einstein. Uh, and I think the interesting question is to figure out how to scale that up, uh, especially in a, in a world that very quickly kind of becomes sensationalist and negative.

• 8:23Shane Parrish?

  Totally agree with you. What are the other sort of like catalyzing moments that you've discovered looking at some of these people other than like Arnold Schwarzenegger, maybe Elon Musk?

• 8:32Speaker 00

  Well, another interesting, non-intuitive catalyzing moment, especially if we look at Elon, is how small and almost silly all grand things seem today. I think it's actually very rare to observe the Pyramid of Giza being started and proclaimed as the Pyramid of Giza. This occasionally happens with government-level projects, you know, the very famous "we will go to the moon" speech. But with startups and researchers, it's often starts out very small. So SpaceX, I believe, was conceived as the Green Mars Oasis Project, where the idea was, it's a very Los Angeles idea, we're gonna go buy a bunch of rockets from the Russians, and we're gonna try to launch a bunch of stuff onto Mars. And we're gonna take a photo

• 9:17Speaker 00

  of like a green plant planted on Mars, and then we'll shut the company down. And boy, we'll get a lot of retweets, be an amazing media moment, and it'll increase NASA's budget. So it'll do a good thing for the world. But that was the goal of the company. And, you know, juxtapose that today, where he's built the largest private space company on the planet. And in many ways, he didn't really expand NASA's budget. He became the alternative to NASA. And so, like, that's a great example of something pretty humble, given his standards, that turned into something really massive. And the other thing I occasionally like to do is you could go online and you could look at the landing pages of, say, you know, early Google, Facebook, Dropbox, Stripe, whatever company you want. They look awful. And it

• 10:02Speaker 00

  really gives you a sense for what was going on back then. There's these amazing interviews with Mark Zuckerberg in 2005, sorry, where he says, "Yeah, our goal is to really be a good directory at Harvard and maybe other a few universities." What happens, of course, is quite funny, is the market incentive obviously has their products grow, and then they suddenly need to reverse engineer a much more compelling narrative, because no one wants to hear that, you know, "Oh, you know, Facebook was just a directory at Harvard, and that was our plan all along." But the reality is, when you do some digging, everything has this, almost everything has this common pattern of, it basically lapsed into a positive

• 10:43Speaker 00

  feedback loop, but it started really small. Snowball effects are everywhere. So I think that's another really interesting kind of trend.

• 10:51Speaker 02

  There is so much NFL on ESPN right now. Monday Night Football, plus pregame and postgame. NFL Live, NFL Primetime. Everything you need to stay on top of every game, every week. Unbelievable. And now NFL Network is on the ESPN app. More football, more coverage, more ways to watch. Football's on, all season long, on ESPN and streaming on the ESPN app.

• 11:22Speaker 03

  How about a latte?

• 11:23Speaker 04

  Maybe dark roast?

• 11:24Speaker 03

  Vanilla?

• 11:25Speaker 04

  Caramel?

• 11:25Speaker 03

  Blueberry?

• 11:26Speaker 04

  You could get them to agree on one flavor, or give everyone what they want. With Keurig, there's over 500 K-Cup Pod varieties of fresh, flavorful coffee. No effort, no grind, no settling. Great coffee without the grind. Keurig.

• 11:48Shane Parrish?

  What sort of feedback loops do you keep track of personally? Like, what's your personal sort of like, metrics that you look at? Or what sort of guardrails do you put in place to get quick feedback so you can adapt yourself?

• 12:02Speaker 00

  So, I think a lot of people are interested in kind of individual things, say, I would do. Very specific stories, like what time do you wake up? You know, what do you eat? You know, what's your workout regimen? And I think, I think that that is actually the wrong message to send, because I could tell you what time I wake up. But the more interesting thing to me is the fact that I am obsessed about optimizing this thing for an outcome. And that is, I think, the takeaway that I think more people should be in the business of. Self-experimentation is actually more important than the results, because the time that I wake up is pretty individualized to me.

• 12:47Speaker 00

  I think a lot of, I happen to, today, I wake up very early. I think a lot of people do much better if they wake up much later. In fact, you know, if you would have caught me five, six years ago, I was definitely in the camp of waking Up as late as possible and staying up as late as possible. And I built all these rationalizations why I was that way. And my grandfather told me he was that way. And so I suddenly built up this whole, you know, obviously false theory about it. But

• 13:12Shane Parrish?

  All those variables might be like individual, though, are the things that you track. I mean, that's what I'm really interested in. Like, what sort of things that you're tracking? Doesn't matter like what time you wake up, but you track what time you wake up because you want to keep track of your sleep quality. Uh, what are the other things that you you sort of like keep tabs on?

• 13:31Speaker 00

  I guess the ultimate point system or metric I look at is, am I uh, doing things that to the people I care about, um, you know, to the to the local influencers I care about, uh, seem good. I think that is the the kind of ultimate feedback loop. That is to say, I have a bunch of people in my life, and I think every human is like this. Um, that where I kind of use them as a gauntlet, uh, as a almost a board of advisors for figuring out if I'm doing the right thing. Uh, and you know, it's it could be your parents, could be your close friends. It it's very occasionally people who are kind of slightly above you in the ladder of whatever game you're playing.

• 14:16Speaker 00

  Um, and I try to gut check myself against them. And so this is a very kind of lagging indicator. If I don't sleep well, it's not like, um, you know, it's not like, uh, you know, my kind of quote unquote board of advisors will tell me the next day you didn't sleep well. But over time, I'll start making mistakes. Uh, and I'll start maybe talking to people and being a little bit more, you know, kind of snappish than I should be, or not being as kind, or not being as polite, uh, or start screwing up kind of product decisions, you know, within my company, uh, and now slowly start getting feedback from those people. But I have found. Folks don't really want to say this because you know the misinterpretation of this is

• 14:57Speaker 00

  that you're a hyper-socialized mindset and all you care about is you know to go to Keegan's framework. I very much enjoyed your podcast about that topic. You have a socialized mind, a self-authoring, a self-transforming mindset. But I actually think it's kind of innate in everyone and very important to use others as a way to kind of gut check of where you stand. So that is, I would say, the ultimate kind of metric I track. And then the weird thing about Pioneers, we are literally trying to operationalize that metric into a point number and kind of put it in software in an attempt to have it reach more people.

• 15:29Shane Parrish?

  Talk to me a little bit about Pioneer. What do you guys do? Where did the idea come from?

• 15:34Speaker 00

  Yeah, I mean, it goes back to reverse engineering ideas. It's always a tricky one. I think, I think it was, so, so my, my backstory is, is kind of weird. Not weird in the context of Silicon Valley, but, but weird in the global context. I'm originally from Jerusalem, Israel, where I was born and raised. I was an Orthodox Jew, leading a very different life from the one I'm leading now. And I had no idea that, you know, flash forward a couple of years, I would have started a company. The company would have gotten acquired by Apple and be, you know, running, you know, a massive organization, working on machine learning at the age of like 23, at, at the time, the world's largest company. And all

• 16:15Speaker 00

  of this kind of got started, and you'll notice a pattern, this whole feedback loop got started because I almost accidentally applied to this thing called Y Combinator, which funds early-stage companies. And I didn't really even realize what I was doing at the time. I was sitting in an Israeli military prep camp, and I remember hitting submit from like my old Nokia phone at the time, waiting for the GSM network to, to accept my bytes. And that would change my life. And I, I had no idea at the time, but that, that would, you know, seriously change my life. I thought I was going to be an Orthodox Jew, married with seven or eight kids at this point, living on a hilltop somewhere in, in Israel. And I'm definitely, I'm definitely not that.

• 16:56Speaker 00

  And and the the twist about that is how weird and small and kind of almost accidental. Uh, this that that whole catalyzing moment scene. And then I started, you know, I came out to Silicon Valley and I had more of these moments where what led to my success wasn't really my intellect, ambition, or talent. Um, it was really luck. I just happened to bump into someone who knew someone who, you know, knew our first engineer. I, you know, one of our major investors literally overheard me pitching at a coffee shop and reached out to me. And so there's an inordinate amount of luck involved in these stories. And I think over time, that started to build a very strong emotional dissonance in me because I felt very uncomfortable about that. Well, I mean, that that shouldn't be the case, that luck is what's causing success here.

• 17:39Speaker 00

  Um, and then, uh, I started meeting other founders and I started sensing this pattern that like, uh, there's so much happenstance involved. And so at some point, um, uh, you know, over the course of the past year or two, that that really started to, I, you know, I reached the point in my life where I kind of started asking myself, how would I pay forward to others? Um, and and I really came back to this point of I've got to remove luck from the equation of success. Uh, and and well, one, you know, one thing led to the next and and, you know, suddenly I started, uh, my second company, um, even though I I always kind of told myself that I I wouldn't, um, because, you know, starting companies is hard and to quote Elon Musk, chewing glass and staring into the abyss.

• 18:23Speaker 00

  But I think it's it's a kind of worthy goal. Um, so my belief is that in a nutshell, um, you can kind of, you know, work on the world's largest problems. Uh, you can work on global warming, you can work on curing cancer, you can work on, I don't know, making flying cars. Um, but I actually think it's much more leverage to work on creating a planet that has 10x the amount of people working on, you know, uh, flying cars or global warming or curing cancer. I kind of want to work on the meta layer of the problem. And due to the amount of luck involved, I actually believe the world could stand to have 10x the amount of these extraordinarily productive people, the greatest scientists, researchers, thinkers, musicians, artists, because, you know, story after story, there's so much happenstance involved.

• 19:04Speaker 00

  Um, so I think I think that's how the idea spread throughout the neural net of my mind and kind of what we're trying to accomplish.

• 19:11Shane Parrish?

  This is really interesting, right? So we have this component that is like, you can kind of think of it as like nature versus nurture, right? You have this individual bit of luck that you start with, which is like where you're born, your parents are, your socioeconomic sort of status, which you have nothing, no control over whatsoever.

• 19:30Shane Parrish?

  But it sets you on a path or a trajectory. And then you have, at some point, you have your, your own predisposition, right? Like, so your genetics and your, your raw sort of horsepower and that, that propels your trajectory. But at some point, you take control over things and then it becomes a little bit, I wouldn't say less about luck, because I think all extreme success has an element of luck. But there are things that you can control within to, you know, increase the odds that you have luck or to just take control of your life. It seems like people are sort of like tuning out more and more and they're just thinking, oh, they're lucky, right? I can't be lucky. And you're, you're talking about something that's really fascinating to me, which is

• 20:15Shane Parrish?

  like, what are the things I can do? Like, I don't control luck, but how do I make it a little bit less about luck every day?

• 20:22Speaker 00

  I think that's right. I mean, you want to set up a world where kind of, you kind of want a mixture, right? You want to be able to continually kind of improve where, where you are in a, in a fairly linear fashion. And in many ways, these are the goals I think companies should be seeking, that is to say continuous improvement. And this is where, you know, tracking metrics, figuring out what other people think, you know, what, whatever your rubric is, that, that's important. And then you also constantly want to have this background thread, 20% of your time, 10% of your time, whatever, where you're trying to be incredibly opportunistic and up, like seeking opportunity and in many ways, being lucky are kind of the same thing. And what I mean by that is,

• 21:07Speaker 00

  The trick to basically becoming more lucky, there was a cool study about this a while ago is you can actually increase your odds of luck in the world, you know, you don't even really need pioneer, you just have to do this interesting, hard, psychologically hard task of, number one, kind of walking around the planet with a metal detector. So you have to constantly be listening for opportunity, even if it feels psychologically uncomfortable to pursue that opportunity. And then second, and this is a trick I think most people, including myself, could do a much better job of doing, you have to learn to act on it when it fires. You know, when that metal detector fires and that weird opportunity comes up in front of you,

• 21:46Speaker 00

  the thing most people do is they go back to their local maxima and they don't explore, they continue exploding.

• 21:54Shane Parrish?

  Is there an example that comes to mind as you're thinking about that to make it more tangible for people?

• 21:58Speaker 00

  Yeah, I mean, the super emotionally resonant one for me is, you know, for every time I, there was about 10 times I landed on my company leader's website or someone sent me an article about it where I self-edited myself away from applying. You know, that's not for me, that seems weird. You've got to understand my context, I mean, I'm literally sitting there on a very clear trajectory, you know, to kind of serve in the Israeli army and kind of lead a life in Israel. And this is like a, you know, Burning Man, California, you know, startup accelerator thing.

• 22:27Shane Parrish?

  Yeah.

• 22:28Speaker 00

  Yeah, very weird and remote, why would I do that? But at some point I just decided to go for it. I really don't even understand why. I think, if I think about it a lot and if I treat myself as an observer and kind of interview people who knew me back then, I really thought it just wouldn't work. And so I thought it'd mostly be kind of funny to give it a shot at the bare minimum.

• 22:48Speaker 00

  So I think that for me was the moment where I broke out of my exploit framework of just like, let's climb the existing kind of leaderboard that I'm on and let's try something totally different.

• 23:01Speaker 00

  It's very interesting to draw this parallel, actually, between what we're talking about now, which are kind of personal frameworks for self-development and the struggles companies go through. But I actually think there's a lot of parallels. There's a trend in Silicon Valley today of being incredibly data-driven. And you know, kind of the meme, and by data-driven, I mean, you know, for context is you collecting a lot of metrics about how people are using a product and then just trying to improve those metrics over time. And there's this funny meme or story of, you know, Google got to the point where it was A/B testing shades of blue. You know, they could not get into a room and just decide what the best blue should be. So they constantly experimented with micro variations until they landed on the best shade of blue. And I actually think companies more often than not tend to be over-data-driven because

• 23:46Speaker 00

  it's the easiest way to kill the conversation is to say, let's just A/B test both options. And that gets them stuck in a local maximum. What they actually, I think, would be in the benefit of doing is doing one thing Apple was legendary at, which is saying, let's take a break from the current metrics and let's just try to envision some type of blue sky idea. Let's not even collect data about how it's going to be. Let's use our intuition and taste to just make a decision and go for it. And this requires, just like in the personal context, a lot of bravery, I think, and a lot of psychological safety and belief in yourself to kind of go for it. But that's how you get the iPhone, you know, and that's how you get, in its time, the iPod. You can't really collect metrics around it. Your metrics are telling you to just improve the Mac.

• 24:28Speaker 00

  And so I think if you want to, in your own personal development, have your kind of iPhone moment, I think you need to focus on doing something that may not seem intuitive, that may not align with the metrics you're collecting, may seem a little crazy, but have the potential of really changing your life.

• 24:43Shane Parrish?

  That's really interesting, but as you were saying, the comparison between Google and Apple, where you used to work and how they go about solving business problems. What happens when those people compete? How do those business models iterate over time?

• 24:56Speaker 00

  Well, it's always interesting, I think, to view really everything in life as kind of an emergent property of the system. That is to say, you could kind of think of, you know, Apple as a company with all of its culture and stuff, and Google and its differences because of its culture. And the other way to think about it is, they kind of made, they both made very small decisions at some point, decisions that seem small, that have massive ramifications, and they're all emergent properties of their business model.

• 25:23Speaker 00

  So, in many ways, I think the cultural differences between Google and Apple, or Facebook and Apple, are just emergent properties of an ads-driven business model versus a, we sell you shrink-wrapped, you know, pieces of hardware business model. When you have an ads-driven business model, you must become quantitative, you must become data-driven, because you're trying to figure out how, like, what variant of ad works best, and that just, that creates a culture, where you start A/B testing, design as well. That's just the religion you must subscribe to in order to succeed. It is the organizational imperative. Whereas you make shrink-wrapped kind of hardware, you design everything, you think of everything differently, you know, you take organizational, you suddenly find yourself like, you know, not really talking to people because you can't.

• 26:07Speaker 00

  It's not like I could give you a microfeedback adjustment about the iPhone, and you can actually react to that. The hardware changes are incredibly expensive and kind of have to make broad-stroke adjustments. So, when the companies tend to compete, it's funny, it's all a byproduct of this emergent property of how their business models are set up, because ultimately, they're both maximizing this capitalist game, you know, getting points on the board, where points are dollars. And so, they're gonna approach the problem very differently as a byproduct of all of that, where, you know, Google, I think, will be very obsessed with like, you know, even if you, if you look at, say, the same product that they're making, let's take the phone as an example, they're gonna be very obsessed with, you know, showing it to different people, trying to judge reactions, trying to get a sense of whether it's good or not.

• 26:51Speaker 00

  And as, you saw, an interesting byproduct of this is basically, all properties about their latest phone were leaked, like, literally, people had the physical phone in their hands, and I think that's somewhat related, whereas Apple has this culture, it comes at the phone with like, an entirely different approach, incredible secrecy, not really interested in what the outside world thinks, a strong and in-cultural belief that the outside world doesn't know. And again, this is all a byproduct of a feedback loop, 20 years or so of reinforcing this idea of like... You know, we know more than the customer knows, or the customer doesn't know how to describe what they want. And again, all a byproduct really of the business model. And so you come at things in entirely different ways, and that's really why you end up with. And I think this will always be the case, they will try to always fix this, but it'll always be the case.

• 27:36Speaker 00

  Like, Google will be amazing at services because ads requires a service business model. And Apple will be amazing at kind of user experience and hardware. And so Apple Maps will always be, I think, second to Google Maps in its agility. And then the Pixel will always be in second place to whatever beauty they come up with for the next iPhone.

• 27:55Shane Parrish?

  Which model, if you had to go all in on one, would you, would you go all in on? In terms of longevity, or the most likely to survive changing environments?

• 28:06Speaker 00

  Right, that's a great question. I think the challenge is, I'd pick the, the, the, the model that was best suited to the map you're trying to traverse. You know, it's kind of like, you're starting, you're starting a shooter game, and you're wondering, do you go for like, the mech? Or do you go for the sniper? Or do you go for the assault? Like, these are all suitable things, you just want to get a sense of, what's the map that we're trying to traverse through?

• 28:29Speaker 00

  But, but, there's this one interesting flaw that Google's trying to fix in its Alphabet model. We'll see, I, I, I'm happy they're running the experiment for, you know, the, the, the case study 10 years from now. Which is, does this kind of continual improvement, you know, let's slowly increment the numbers? Does that mindset get you stuck in a local maxima where you're unable to reinvent yourself? Because you have this kind of innovator's dilemma and challenge, where usually, in order to reinvent yourself, you need to both cannibalize existing business models, and certainly redirect resources in a way that doesn't immediately make sense. And, you know, so, so the core Google unit, I think, will not be able to reinvent kind of the next ad model

• 29:10Speaker 00

  because of traditional innovator's dilemma. But the broader question is, will Alphabet be able to do it? Or, and, and so the positive take is that Google's really figured out something majestic with its corporate structure somehow. And Alphabet will be able to reinvent the next Google, and maybe it's Kitty Hawk with flying cars, or, I don't know, new cities, or whatever they end up doing. The negative take is, um, you know, humans have a tendency to just repeat experiments that already failed, which is probably great as a concept, but like the corporate structure won't really matter much. Researchers will always get directed to sustaining innovation and they will get disrupted. They will get disrupted by some magically, maybe despite having invested in it, um, or by some other unknown thing. Um, so if I had to pick,

• 29:51Speaker 00

  I'd actually be much more optimistic about Apple merely because, um, they have reinvented themselves once or twice, if you, if you believe I, iPod and iPhone are distinct moments. Um, so like it's just proof that it was possible, um, with far less resources than they have today. Um, but that's also my personal preference, having been there. So, you know, consider me a tainted audience.

• 30:13Shane Parrish?

  To, to what extent do you think the ability to reinvent yourself is cultural in the sense of the business model or cultural in sense of the people working for a company versus the actual business model? As you were saying that it strikes me as like the Google model is really good for incremental innovation, whereas the Apple model, at least on the, the local level, is really good for possibly going from zero to one or step changes. Or maybe I'm thinking about that wrong, am I?

• 30:43Speaker 00

  Um, no, I, I, I think you're right. I mean, they, they managed, they went from bankruptcy, uh, to not. Uh, and then they obviously went from, you know, success to success between, uh, the Mac, the iPod, the iPhone, the iPad. Uh, and obviously, you know, this large question mark looming over all of their heads now. Um, and so they have, they have been the mythical phoenix rising from the ashes multiple times, reinventing themselves. Google, um, has business lines that are incredibly important that are not the core product, but they did buy that. So, you know, I actually believe it's kind of a tangent, but I actually believe YouTube is more important to Google than web search. If, if they're thinking about it properly, but that's an acquired asset. Now they nurtured it properly, but it's an acquired asset.

• 31:23Speaker 00

  Um, Facebook is, is kind of similar where obviously it's, it's popular now, which now that Instagram is kind of more important than the core product. Uh, but again, it's an acquired asset. And so. You know, I think that I think that it remains it remains to be seen, you know, how how it'll play out between these guys. But I do think the approach of having confidence to not really look at the data and go into a little corner and just, you know, restart from scratch is, I think, a very strong mode Apple has. In addition, a kind of another interesting cultural property about Apple is there's constant, constant paranoia and fear of going bankrupt because because the company almost did that once. And I think

• 32:08Speaker 00

  that builds a lot of strength. It's in many ways in scarcity where where you build culture. It's not in an era of plenty. And one of the most challenging things, I think, for Google and Facebook's culture is, you know, they really stuck a toothpick into the sand and had a massive oil well come gushing out. Whereas if you look at a company like Amazon, they had to struggle for a very long time to succeed. And I think it's the struggle that that really makes you successful as a company. Whereas if you have the curse of plenty very early on, it's just, it's really hard to develop that right organizational muscle in order to be successful. And you see this in people, too, right? I mean, it's really hard if you're the child of a billionaire to be successful, too, because it's, I mean,

• 32:51Speaker 00

  you're, there's no reason your muscles should be strong if there's no gravity.

• 32:54Shane Parrish?

  Can you walk me through why YouTube is more important than search to Google in your mind?

• 32:59Speaker 00

  Yeah.

• 32:59Shane Parrish?

  I can't, I can't just like move on from that.

• 33:02Speaker 00

  Yeah, yeah, yeah. It's, it's, it's a, it's a really big underrated deal. And I I happen to, I'll put this out there. I mean, I happen to believe that Pioneer, obviously, I mean, given what I'm doing, is the is the most important thing to work on, the kind of meta problem of creating more, more geniuses with with kind of cheap interventions. But the only other thing that tickles me is just running YouTube end to end. I think that that is an incredibly important job. Here's why. First, the reach is incredible. I was in Africa over the, over the week of Thanksgiving, and me and a couple of friends were there. And one of my friends is constantly asking, cleverly constantly asking every single person if they watch YouTube. I think we found, and we were in remote locations in Ethiopia.

• 33:46Speaker 00

  And and and around Africa and Rwanda as well. I think we found out of dozens of people we asked, we only found one person. And I mean, this is seriously remote. This was like in a church. This was the guy responsible for like a church that was built in the 12th century in the middle of nowhere in Ethiopia. I think he may have misunderstood the question, but he didn't watch YouTube. Everyone else did. So the reach is incredible. Um, and and the reach is bigger than kind of Google search results reach. Second, um, I think one of the things that explain this is you could kind of view the the written word uh, as a temporary blip actually in human communication where we did not have a way to transmit the spoken and seen words of people globally. So what we did is we minified everything.

• 34:31Speaker 00

  We compressed everything to this format where you write stuff down. And so now you can distribute kind of learnings and insights from people. We kind of now can say, thanks, you know, Gutenberg seems great. Um, we can actually go back to the way we started, which is by listening and watching people. Um, and this is one of the, one of the kind of ancient reasons why I think you see the sudden rise of, say, podcasts uh, as well as stuff like YouTube. It kind of goes back to what we started with, which we're much better at. The fidelity that you get from talk, from watching a video of someone is much higher than text. Actually, I think the right analogy may be the text is just different as opposed to better or worse. But it just goes back to what we've already had. So that's the second reason. The third incredibly important reason is that YouTube is proactive and Google is reactive.

• 35:16Speaker 00

  So when you go to Google, you come with an intent and they have to satisfy that intent. Um, I mean, since they made this fix in 2012 where they tweaked the algorithm a little bit, we could talk about that in a minute. YouTube has really become a destination. YouTube used to be the the link you follow from your Facebook feed, but it's now a thing you go to. And they drive your intent. Um, because when you go there, you don't exactly know what you want. You know, you want to be entertained, but suddenly, you know, you're watching one video after the next. And that algorithm is really driving what you're watching, what you're thinking. Uh, and so I find it fascinating that, you know, the the person controlling that, I'll admit, I think they're probably optimizing for the right thing. And they're very smart and they have the global context in mind, but I mean, they. Could create and eviscerate countries if they wanted to create civil unrest all by these

• 36:01Speaker 00

  these micro adjustments to what gets shown to you, given the fact that you watch one video. One one fault final kind of note on that is I think your evidence of this is you're seeing the rise of these what I would almost think of as quasi spiritual leaders that are really emergent properties of YouTube. Jordan Peterson is a great example. Jordan Peterson is, you can imagine the world basically has YouTube is a massive fuzzer where people are trying every possible permutation in terms of communication style or ancient content, language, and what emerges is the best and the most addictive and the most interesting to listen to. So you have suddenly, you know, a Jordan Peterson emerge and he's a byproduct of that platform. And I'm not taking an opinion on whether, you know, his, his teachings are good or bad. I just think he's

• 36:45Speaker 00

  a really interesting figure in that sense. And I think he'll be the first of many more to come. So yeah, I mean, I think YouTube is, is, is the most, one of the most important technology platforms going on right now, if not the most.

• 36:58Shane Parrish?

  Well, let's zoom out to this algorithm change a little bit here. To what extent does the algorithm creator have a responsibility to society versus just showing you maybe what you want to see, or maybe creating civil unrest? Or what if it's machine learning and we don't actually quite know what's going on behind the scenes because there's forty six thousand variables that are weighted differently than we can comprehend in our mind? Walk me through, like, how do you think about where the responsibility for that lies? And like, how you think about that?

• 37:32Speaker 00

  Yeah, I, I think about it a little bit in a weird way, which is, so as if you start a company, again, you're, you're kind of starting a game and you got, you start with zero points and you try to get as many points as possible. That's just how the game works and the points are dollars. And so a lot of people view this as wrong or evil, but I actually think that my view on it is it's created everything around us. It's created the podcast app that you're, you know, that, that you're using or listening to. It's created the table in the room that you're in, the light, whatever. So it's a wonderful way to get people to do things. The problem is it has a short term outlook. I mean, this is, I basically think, I think you can trace almost Every major problem that we have in the world today to the fact that capitalism has a very short-term outlook.

• 38:14Speaker 00

  So it maximizes for what is good today, not what is great 10 years from now. And so the Hershey's company gets rewarded for selling you a chocolate bar. It makes you feel good in the moment, but may give you diabetes long-term. You know, shorten your life and incur a massive societal cost. And in many ways, you know, this is obviously the chatter with Facebook today is they're optimizing for engagement and optimizing for ads. And again, you click on something because you were curious about it. So like, that was a good dopamine hit, or serotonin hit. And it was obviously bad in the long-term because, you know, it creates a society which is incredibly reactionary. So I think the main question is twofold. One, is it possible to fix this in a systematic way?

• 38:55Speaker 00

  Is it possible to develop an incentive scheme which rewards long-term thinking as opposed to kind of short-term reactionary stuff, a variant on capitalism? And two, how, if not, and I'm optimistic you could do the first, but if not, how do you develop, how do you create or sell into organizations the cultural confidence to break away from the kind of video game? And I was, at first, increasingly, or ever pessimistic, you could do this. Because I'm kind of like a systems thinker, and so I don't, I think all actors just follow the laws of the system, really. And so, you know, I don't think you can break away from the laws of the system. And I don't, I don't get offended or angry at people for breaking away.

• 39:40Speaker 00

  Again, it's just the system that they're in. You've got to fix the system, not the person. But while I was at Apple, and this was before the whole Cambridge Analytica, Facebook debacle, I noticed this very strong organizational tilt towards privacy, towards customer and user privacy. And I got to tell you, I was in the room, I was a little bit of the devil here. Where I, you know, I was in charge of machine learning, which obviously means that today, although this may change over time, but today, machine learning needs a lot of data to succeed. And I'm thinking, I can point very clearly to ways where this will hurt our products, the fact that we don't necessarily have all the data that we need, and the fact that Google will be able to get to market first on very, very specific, particular things. And...

• 40:24Speaker 00

  The cultural response was customer privacy is a right, we've got to go there. And it's easy to say this today because the bet paid off, if that makes sense. The short that they bought, the stock ended up taking. But back then, it was very, very unclear that this is the right bet. And I remember release after release, the internal meme was, we're going to make a big deal about privacy and that will be a selling point that will counteract the fact that this thing may not be as really good at X, Y, or Z. And I remember thinking, gosh, 2013, 14, no one really cares about this. I remember all these articles, privacy is over, all the millennials are giving their data to Facebook.

• 41:07Speaker 00

  And it turns out, and I really believe this genuinely came from the leadership's, like, it was a Boy Scout level emotion, that it was just wrong to collect data in certain situations. And it really paid off over time. So this is kind of getting to that second point. Can organizations break away from the kind of capitalistic imperative? I guess I observed one example of it. But it really requires, I think it requires a very strong leader, incredibly emotionally strong, and a sense of plenty. Like, I don't think this would have worked if Apple was about to go bankrupt. You had to have a sense that everything's okay and we can still win in other ways.

• 42:19Speaker 03

  How about a latte?

• 42:20Speaker 04

  Maybe dark roast?

• 42:21Speaker 03

  Vanilla?

• 42:22Speaker 04

  Caramel?

• 42:23Speaker 03

  Blueberry?

• 42:24Speaker 04

  You could get them to agree on one flavor, or give everyone what they want. With Keurig, there's over 500 K-Cup pie varieties of fresh, flavorful coffee.

• 42:36Speaker 04

  No effort, no grind, no settling.

• 42:41Speaker 04

  Great coffee without the grind. Keurig.

• 42:46Shane Parrish?

  That's a really interesting sort of like connotation to businesses in and of itself, right? If you look at professional coaches, there's also a parallel where if you don't have to worry about your job or getting fired, you can do things that other coaches who might be on the bubble can't do. And so if you're Apple and you have hundreds of billions of dollars in the bank, you can take a stance and let it play out over time, again, to your timescale thing. So you're still playing the capitalistic game, but now you're doing it in a way that's harder for people to copy. And you're doing it in a way that is leveraging your sort of strength to maximize the odds that it pays off.

• 43:26Speaker 00

  I think that's right, although it would be interesting to paint that the contra and kind of interpretation of all of this, which is there are plenty of carcasses, you know, in the closets of capitalism, of companies that got too big, too fat, suffered innovator's dilemma, and now they kind of exist, but they're petering away into the abyss or they're truly gone, you know, your HPs, your IDMs, whatever.

• 43:47Speaker 00

  And I think that actually stems from having the autopilot work a little too well. And so that's really where I think you see, like, leadership really matters. And I think that the even more, slightly more controversial claim is that unless you have the founding team, maybe the founder, involved, you're not going to be successful there. And it's not because that the founders are these mythical beasts where, you know, they're epigenetically or somehow different from anyone else. It's more that you need the people who saw the thing start out as small to realize you can go back there and have the strength and, more importantly, the organizational support to say...

• 44:33Speaker 00

  You know what, if all fails, we will go back to where we were and we will rise again from the ashes. And I think it's harder for executive talent to do that. There's just a level of confidence they don't have. Now, you could ask me in return, you know, I'm obviously so excited about Apple here. Where does Tim fall in this equation? He's not the founder, it's true, but I think the whole crew that saw the company nearly go bankrupt has that same sense of like, it's fine if we have to rebuild everything from scratch. I mean, it'll be annoying, but that's fine.

• 44:59Shane Parrish?

  Right.

• 45:00Speaker 00

  And so I think, I think you kind of, it's funny how a common theme I'm noticing in a lot of what we're discussing is hardship. I mean, really forms people, forms companies and people. And if you don't have that, and this is, you know, the, I mean, this may explain many of the differences between Mexico and North America is the culture of access and plenty. If gifted too early, it can really distort you over time and just doesn't build a good organism.

• 45:25Shane Parrish?

  I want to come back to leadership. You mentioned the importance of leadership. And in one of the talks that you gave, I think it was called How to Win, you talk about how do we become a better leader? What is your answer to that question?

• 45:39Speaker 00

  Yeah, becoming a better leader, and I'm saying this as someone who is still learning. You know, I'm still like level N out of X where X is a much larger number. I guess the things I've observed in myself, a couple of things. First, probably the most important thing is the ability to distance your thought patterns and your emotions from your actions. And I find it fascinating that across the world, Western or Eastern, there's different concepts to this. Some people call it mindfulness, some people call it, you know, being observant. Some people call it having a better sense of purpose. Whatever it is, it's the same thing over and over. And, you know, pick your, pick your religion and then pick what you want to subscribe to.

• 46:22Speaker 00

  But it's the idea that you can kind of play the game of life in kind of third person as opposed to first. That is incredibly important for the very simple reason that you're going to have good days and bad days and you're going to be sitting at some point in a one-on-one with someone and it's going to be a bad day and they're going to deliver you some bad news and you're going to have to react appropriately. You're going to have to press the right buttons in terms of the actions you can take that, that cause the right reaction. And I think you gotta be, you've got to be able to observe yourself in the third person to do that. So practically speaking, this means thinking a little bit less. Gosh, I am angry and a little bit more, I'm sad, I'm feeling anger. And I don't know exactly how I got better at that. It could be aging, it could be meditation,

• 47:06Speaker 00

  um, uh, could be get just getting feedback from people on it. Um, but that is probably the number one thing. Like, if you, if I, if you just have that, I think you will become a better leader because everything follows from there. Right? So if you now know, if you're able to dip, to step away from the frame for a moment and say, I experienced a lot of anger today, you can kind of ask yourself why? And you can start fixing that. And so everything, so many positive things lead from that. So it's, that's one very important thing. Um, the second is, it's somewhat related, but not, I think it's the ability to kind of figure out when you're just being very, when you're acting out of insecurity. Um, I think a lot of bad leadership comes from very deep insecurity. And it's funny, when I'm in a meeting and I see someone do something like that, and you know, this could mean something like,

• 47:51Speaker 00

  they, they feel the need to be very pompous and kind of talk about some achievements they have, or they feel a need to cut someone off, or they become very neurotic and, and kind of paranoid. I always have this thought, which is, I always think to myself, who is the girl, what was her name and how old were you in high school? You know, that caused this like deep sense of, I'm not good enough. And sometimes it drives people, but it can cause really bad actions. I think just becoming aware of your own insecurities is incredibly important. And the realization, um, that you can be vulnerable, and in fact, you need to be vulnerable as a leader to succeed is incredibly important. And the trick here is not just to talk about it, but you know, earlier we talked about these catalyzing positive feedback loop moments. And it kind of, uh, making yourself lucky. You could try to make yourself lucky today, um, but just trying to be vulnerable in a meeting.

• 48:34Speaker 00

  And I think you'll be surprised, or I certainly was surprised by how positive the reaction is. Um, it really changes the nature of the meeting. Um, you know, i- i- if you, if you talk to a team, you, you'll have all these worries in your mind as a leader about how things are going, whether this person is good, this person is bad. It's kind of surprising that the best thing you can do is just vocalize all of that to everyone. Um, I think, I think, um, early leaders have a tendency to bottle it up, again, due to insecurity and fear that things won't go well. But, um, I think you just need to, to treat, you know, other, other folks you're leading as adults and kind of give them the full context.

• 49:10Shane Parrish?

  It's weird too, because in a way, culturally, there's this idea that the leader, and maybe I'm just Western culture, obviously, but where the leader can just handle all of this pressure, and they don't need to be vulnerable, and they're charismatic, and they can do all of these things. And I think that then, holding people up like that is, A, it's not accurate, it's not an accurate sense of who people are. And I don't necessarily think that that makes good leaders either.

• 49:38Speaker 00

  Yeah, here's the frameworky, over rationalist twist on it. So, your fear of, say, sharing, comes from a good place. It basically is, you've realized, I think, a truth, which is, people ultimately want to work for other people they find compelling. I think you work for your manager, not for your company. It's kind of the local position on the leaderboard that you look at, not the global one. And so you don't want to say things that kind of reduce your compellingness as a person. But the twist is, you are, I think, incorrect, or one would be incorrectly predicting that being vulnerable reduces your score. It actually increases your score, because it is not a common thing to do. And if you use the right words, it's actually

• 50:22Speaker 00

  an incredibly, incredibly rare thing to do, to be both vulnerable and inspiring at the same time. So, I think the mind is coming at it from the right place. It's just not perfectly calibrated, and it's predicting the incorrect result. And one final thought on this is, it is helpful to think back a little bit, and reverse engineer the leaders you look up to. What is going on with them? It wouldn't surprise me if the common theme is, they kind of say what's on their mind.

• 50:48Shane Parrish?

  So, we have third person, not first. We have acting out of insecurity. What else would you add to that?

• 50:56Speaker 00

  I think another really important thing is, especially people when being thrust into positions of leadership very quickly for the first time, tend to drastically overwork themselves. And I think this is coming out of either some internal psychological narrative they have, so the chip on the shoulder thing, again, I always wonder what her name is, or comes out of this kind of Machoist mindset that the way to get as many points on the leaderboard is to just input, basically, just be at the office all the time, work really hard, hundred hour work weeks. And in many ways, this isn't wrong. Like, that that is true. That is somewhat inspiring that you're in the office on the weekend and I will pull and I will punch a little bit above my

• 51:40Speaker 00

  weight because, gosh, you're doing it, I might as well too. It gets wrong when you start taking it to the point where you start making foolish decisions. Very specifically, I it gets wrong when you start not sleeping well. I like, I think the fact that we don't talk about sleep all goddamn time is is going to be one of the largest changes of, say, forty, fifty years from now and more and more science comes out. You know, just kind of like I view pioneer is kind of working on the meta problem to curing cancer or global warming or, you know, say, civil unrest in the world. I kind of think the meta problem to productivity is just to focus on sleep. That is the largest needle mover. Imagine if I told you there is a nootropic out there that you could take that will, I mean, improve your performance, not five percent,

• 52:24Speaker 00

  but like ten X. And that nootropic just takes eight hours to activate and it's called sleep and good sleep, good, high quality sleep. And that makes different things for different people. If you're gifted with that weird gene FMSS where you can sleep four hours a night, that's fine. If not, you should sleep as much as you need to sleep. I think setting alarm clocks is wrong. And so the third practical tone here is, I mean, take care of yourself. No one's going to tell you to take care of yourself, so you should. And very specifically, just sleep. I think I think if you start making foolish decisions or, you know, not having empathy because you're you're irritable and tired, your points decrease. You know, people think you're less impressive. Here's the fourth thing I would say that, again, the fourth kind of

• 53:08Speaker 00

  leader piece of leadership advice that's changed me and I don't exactly know why is is a sense of real empathy towards the people that you're working with. You actually need to be innately interested in their lives and problems. I think a big thing that helped me here is I just realized that learning a little bit more about someone's story, personal story, could actually really help me understand them and motivate them to, you know, Have a great job. Ultimately, you're kind of a game designer as a manager and as a leader. And you want to design the best game that both aligns company incentives and employees' desires. And the real way to understand people is kind of through this deeper substrate level, where you actually become genuinely interested in them.

• 53:51Speaker 00

  And you have to really imbibe that as a concept. Otherwise, you can't really develop empathy. Empathy is not, it's not like weightlifting where you can force it. It has to really innately come to you. And the way to me is just realizing, actually figuring out what this person's upbringing was like and their relationship with their parents and how their day has been today. That could really help me understand them. And I'd suggest you just give it a shot and see where it takes you.

• 54:19Shane Parrish?

  That's really good advice. Switching gears just a little bit here. How do you feed your brain? Like, what do you read? How do you read it? Is it books, online, long form, short form, podcasts? I mean, you listen to the Knowledge Project. I'm sure you listen to other podcasts. How do you consume information? And like, if your brain is a pattern sort of recognition machine, how do you prime it with intelligent preparation in advance of encountering those patterns? That was really like one long-winded question.

• 54:48Speaker 00

  No, no, no, it's a great question. And I think it's interesting to ask the hypothetical. Is optimizing your food diet more important than kind of optimizing your mind diet?

• 55:00Speaker 00

  And I wonder if the answer is now. I wonder if the main needle mover is like optimizing your brain. Because I actually find if I want to get myself to do something that is hard, I actually read books about it. And the brainwashing effect of books is actually quite strong. You know, many people talk about the length of books and the fact that the content is repetitive. And books should be shorter, that way people would read more. But I actually think the potency of it is that it's long and the narrative is repeated over and over and over and over again. I'll give you a very small anecdote. I used to be, still am addicted to running long distances, multiple marathons a year, that type of thing. And as a result, developed. Um, you know, the uh, that body that all long distance runners have, which is incredibly weak. And so at some point I got frustrated with that and I wanted to get into weightlifting.

• 55:43Speaker 00

  And the question became not like, how do I weightlift? But how do I really get interested in weightlifting? And it turned out the solution was, um, I guess, one, surrounding myself by an environment, you know, where for other friends weightlifted. But two importantly, just reading a couple of books about it. It really changed things for me. I said, like, it changes the ROM in your head, um, the kind of background processes, if you will. Um, so I think like information diet may actually drive food diet and, and it may be more important. Um, practically speaking, uh, so when it comes to books, the largest gift someone ever gave me, and this may sound stupid, but for me, it was a big deal with my OCD mindset. I always demanded myself to finish books. And I actually heard Bill Gates actually say something similar recently. He always finishes a book. I could not think

• 56:27Speaker 00

  of worse advice. Um, I think the main goal is to be reading a lot. Uh, and if you find that yourself caught in a rut, discarded, there's an infinite number of books and you will probably die, um, before you manage to read them all, unless we really cure human longevity. Um, so I would, I like, I, I try to read as much as I can, uh, in any format I can. And if the book's bad, I immediately discard it. I basically will cycle through any informa- any way of getting long form content. When I'm exhausted of one, I will just cycle to another. So if I'm too tired to read a book, or it's actually, it's interesting. People say too tired to read a book. I actually think it's your two, your brain is too active to read a book. At least that's what I find. There's too much chatter. Um, I will listen to a podcast. I listen on flights. I just listen to podcasts a lot. I find the best

• 57:10Speaker 00

  form of in-flight entertainment to be, um, noise cancelling headphones, an eye mask and a podcast. That is great. And, um, when I run, I listen to podcasts quite a bit. I try to be very careful of my usage of Twitter. I, I do subscribe to this narrative that it is kind of chocolate, you know, it's really good in the moment, bad long term. Um, the practical hacks there are not, of course, willpower hacks. Those don't work. Um, uh, cause you're fighting against the system. You have to get, have to build your own system in defense. So, um, I have enjoyed and turned on and enjoyed all the, the kind of time well spent features in, in the new iPhone. Um, but I just. I keep my phone outside of my bedroom if I can, definitely away from bed. I, oh, another interesting tip, I know I said I wouldn't do practical tips, but I'm quite excited about this one is I,

• 57:55Speaker 00

  I turn on the color filter on the iPhones, quite useful, so everything's black and white, um, which makes it just far less appealing. It's kind of like, I don't know, what would be the equivalent of salting your chocolate, although that probably makes it taste better, but you get the idea.

• 58:08Shane Parrish?

  That's your default is black and white?

• 58:10Speaker 00

  Black and white. Um, now, yeah, I, I, I, it has some interesting kind of side effects, but I find that super compelling. I, I do that on my desktop as well, black and white. Um, and it just makes everything a little bit more bland, which is kind of what I want. It helps me accomplish my goals. I obviously live with do not disturb turned on. I think, I mean, I, I just, I, I don't think people should be a lot. I think the, the problem is the social cues for calling someone are much more different than barging into their face and shouting at them. But that's what I experience it like, you know, when my phone starts vibrating. So, um, I, I live with do not disturb on. I try, in terms of the genre of content I read, I guess, I very much believe what I said in earlier, whatever's interesting. Um, I, and, and not really limit myself. I do try to, um,

• 58:54Speaker 00

  I do try to interest myself in fiction more than nonfiction. Um, I actually think fiction has a more potent effect on your mind. It's a little bit harder to track in terms of how you think, mental models, how you kind of view the world. Uh, and this, I think reduces as you age. It's interesting to talk to people about the books they, that, you know, if you ask someone, what's, what's the best fiction book you read all time? Very frequently, the answer that you get, the common trait is it's books that they read when they were kids or teenagers. And you reread that book as an adult and you're like, this isn't that good. Enders Game, it's fine, it's not great. But boy, when I was a teenager, it changed my life. And I think that's because fiction books inject information at a much deeper level in your mind about how the world works. Uh, even though it's fictional, you, you kind of get lost in it.

• 59:37Speaker 00

  Um, and it really changes your view on how the world works in a way where you're not. When you're reading a nonfiction book, I think if you're kind of a disagreeable rationalist person, you have this judgmental mindset where you're constantly judging and thinking, well, is that true? Is it not? Whereas fiction kind of slips right below that, slips right below the brain, blood barrier, if you will, and really enters your psyche at a deeper level. Now, as you develop more and more models about how the world works, it becomes less and less potent. Hence why, you know, Harry Potter is really only useful to read if you're a child. But I still think I have a little bit of neuroplasticity left in me, I hope. So I'm trying to read as much fiction as I can while things are still fresh. So a little bit about my information diet. I could rant about this forever, but that's the

• 1:00:20Shane Parrish?

  Yeah, I had a couple of questions out of this. One was, I mean, just to geek out a little bit, what noise cancelling headphones do you use?

• 1:00:28Speaker 00

  So for flying, I think you want the Bose, I think it's EC QC20s. They're in-ear noise cancelling headphones. And the benefit of those is you can fall asleep with them, which I find much better than the over-year ones. And then I also have a cheapo Bluetooth, you know, headphone thing. I don't think they're noise cancelling, though. But that works well for me. I felt very comfortable buying the Bose headphones in the first place, the $200. And so I did not allow myself to buy really any other noise cancelling gear beyond that. I do think if I were to upgrade, I think Shane makes an even better in-ear noise cancelling model. That would be interesting to explore.

• 1:01:08Shane Parrish?

  And walk me through some of the fiction books and the mental models you've got from them recently that sort of like stand out in your mind as something that's had an impact on you.

• 1:01:18Speaker 00

  Yeah. One thing, I'm now realizing this as I'm talking to you, but it's very evident in Pioneer itself, is in Ender's Game, one thing that really blew my mind, and I only realized later in life, but it really kind of reconfigured my mind is, and this is somewhat true in Harry Potter as well, the children are in charge.

• 1:01:36Shane Parrish?

  Oh, yeah.

• 1:01:37Speaker 00

  And I'm sure it's not the first time, you know, this has been done in literature, but that really gave me a sense of the fact that I had a lot of, you know, independent autonomy and authority if I just wanted to ask for it.

• 1:01:50Shane Parrish?

  I'm reading Ender's Game with my kids right now.

• 1:01:53Speaker 00

  Oh, man. That's what you're doing. Your job as a parent. That's a delight.

• 1:01:57Shane Parrish?

  It's fascinating to watch them and see this sort of empowerment as they, you know, realize that this kid effectively like saves the world, right?

• 1:02:07Speaker 00

  I think that's right. I, I, and sadly, I don't know what your opinion is on this, other than Ender's Shadow. Um, the series goes very quickly downhill.

• 1:02:16Shane Parrish?

  Yeah, the first one was really good.

• 1:02:18Speaker 00

  I, I always wondered why, but that's a, a conversation for another time. Like what, what, what went on in Orson Scott Card's mind that kind of just stopped at some point. Um. Um, uh, so that, that was a big one for me. Um, Harry Potter was a massive one for me. There's, there's a lot of fascinating things going on in Harry Potter, and I might do the literary analysis now, the mistakes that people make with Shakespeare, which is read into it more than J.K. Rowling intended, but um, that's fine. You know, one incredibly important thing I think in Harry Potter is that I took away from it is the strength of made up tribal bonds. I mean, here you have four houses kind of competing with each other and all these things, and it's totally made up.

• 1:02:59Speaker 00

  Um, and, and the other fascinating game mechanic is that the, the randomness of the sorting hat I find really interesting. You know, the, the sorting hat is a thing that decides what house you go in, in Harry Potter. And no one can really figure out how it works. People spend forever reverse engineering and people build their identity based on where the sorting hat selects them. And I have kind of always wondered if the ultimate truth there is totally like, you know, random, um, spin of the dice. And that, and, and, and what's happening is people are emerging as different. Everyone's kind of the same. They're emerging as different based on the house and the myths. Um, surrounding that house that they get selected to. Um.

• 1:03:34Shane Parrish?

  And then you become part of that tribe and you have your signals of that tribe. You're part of it. So you, you signal the virtues of that tribe. The longer you signal it, the more you become it.

• 1:03:43Speaker 00

  That's, that's very, very, very true. And, and, and the, the component that aids in this, which is kind of another thing I got out of Harry Potter, is just games. You know, they have all sorts of games that they play, notably Quidditch. Um, and, and the games are a very interesting way to reinforce tribal bonds. Um, because, uh, games are simulations, right? So the outcomes are not catastrophic or fatal. If you're losing Quidditch, it's not like, you know, you die. Um, so it's, it's a helpful way to kind of, uh, embellish tribal bonds and certainly see this, you know, uh, you know, outside in the, in the world today. I mean, it's, it's, it's kind of weird if you. Alien species, you know, you'd be arriving here and you'd be watching a soccer game or a football game and you kind of wonder, especially when you realize the magnitude of it,

• 1:04:25Speaker 00

  why are you guys doing this? There's no, there's literally no purpose in soccer. But humans are obsessed with this concept of if we can agree on the rules beforehand, um, we can all play a game together. Um, and that will kind of be fun because it'll reinforce tribal bonds, you know, one team versus another. Uh, and, and exploring that through Harry Potter, to me was, was really, really interesting.

• 1:04:46Shane Parrish?

  I like that a lot. One, one question that's related to sort of like how we feed our brain is, how do we go about changing how we think?

• 1:04:54Speaker 00

  So when I've observed what's caused me to change how I think, it's, it's been occasionally. So, so the, you know, one common answer here is that it's, you know, um, read different books and try to view things from the other side. I, my mental metaphor for that is like reading a book in terms of changing how you think is you, you got these two rocks, two flints or tenders or whatever, and, and there may be a spark, but it won't really catch flame. Um, it's hard. Like a book's a good starting position, but it won't catch flame. What's the largest thing that's caused me to change my opinion or, or, or thoughts on, on things at a very deep level is really the environment and in particular, the people I am surrounded by. Um, the people you are surrounded by will rewrite your

• 1:05:36Speaker 00

  brain, whether you like to or not. And I certainly have noticed myself both in political affiliation and as well as like answers to things like nature nurture. It's the micro influencers and I, and I mean micro in the sense that these people are not globally known, but they matter a lot to me. Um, or I think highly of them. And there's something cool slash scary where when a micro influencer or someone you respect says something to you, um, I think you are, no matter how disagreeable or analytical you are, you are, you eat it a little bit faster than you would anyone else. Um, you, you know, and the same thing is true for people in your tribe. You consume information from them with a little bit less of a firewall than you would anyone else. And the, the,

• 1:06:19Speaker 00

  so there's the tribal bond, but the, yeah, the influencer tribal bond is even stronger because they literally have, you know, to use a computer science metaphor, they literally have root access to your brain. Um, and so those people can really restructure how you think. Like, like, let's imagine there's someone you really admire as like a business innovator, um, and you finally met them. Um, and it turns out that there's, there's conservative in their political lanes. I suspect you will slowly become more conservative as a person over time. And you won't realize it in the moment, but like one thing will lead to the next. And especially if you're remaining in touch with them, they'll send you content that's conservative. You'll read the content, somebody you're finding yourself getting more conservative. And this works in all sorts of directions. So I think in general, we walk around the world and we have a pretty strong firewall set up against things other people say, or most of us do.

• 1:07:04Speaker 00

  And I think there's a, the firewall gets minimally toggled off when it's someone from your own tribe. So someone from Gryffindor says something and you're slightly more willing to believe them. And it gets really shut off. You become really vulnerable when someone you respect says something. And so if you want to change people's opinions, the thing to go after is you can re-envision the world as kind of a tree of influence. You know, who people respect. Because I'm sure for every person I respected as an influencer, there's someone they respect as well. Sometimes it's a, it's a loop and that becomes really interesting too. But I would just, I would just try to traverse that tree as much as possible.

• 1:07:41Speaker 00

  And change, change people's opinions that way.

• 1:07:45Speaker 00

  And, and I think any change we've had as it goes throughout society always goes, you know, whether it's awful things, in my opinion, like say, you know, Marxist communism or Bitcoin, it always goes through this world. And so I think the interesting thing to do would be to try to map it out for yourself and for your friends. And if you want to open, be more open minded or change your opinion about something, try to figure out, I would try to figure out like how you can respect someone who has a different mindset.

• 1:08:12Shane Parrish?

  Have you had any problems doing that? I mean, when somebody thinks just totally 180 from you, what, what do you do internally in that situation?

• 1:08:22Speaker 00

  Well, okay, so there's the, there's the kind of, what would this be? The Keegan self-transforming mindset action of, well, you're actually willing to, you know, instantly reform or have their views, you know, kind of chew on them, process them, and then spit them right back out. And I would say, you know, it'd be ideal to work towards that. I'm, I'm certainly not there. I, I try to find. Um, interest intrigue uh in the other side. I think that that is a better exercise for my brain. And so sometimes all I can end up doing, this is a little bit of a cop out. I end up telling myself, let's try to again envision this person as an emergent property and figure out how did you develop that opinion? Like again, what what happened to you that led to you spitting that out today?

• 1:09:06Speaker 00

  And that at least can let me empathize with them or understand where they're coming from a little bit. It won't necessarily mean I adopt it properly, um but it's at least a half step that's interesting is is to somehow get interested in how they ended up with their opinion. You know, I basically, I I don't think there are, uh, all actors are locally rational, even terrible ones like Adolf Hitler. So it made sense to them what they were doing at the time. And it's an easy thing to just call them evil. But I think the more interesting and important thing, if you really wanna suppress that evil is to understand how that seemed normal to them. And so that's what what I try to do and I wanna hear an opinion I don't agree with. The other, the other interesting thing you can do is you can try to meet people who you respect and talk to them about things that are different from the area that you respect them in. So, uh, you know, if you talk to someone you really respect in business about their political affiliation,

• 1:09:52Speaker 00

  um, that could be an interesting way to shift your mindset a little bit. Because if you, if you buy my hypothesis that whatever they say, you're slightly more in tuned to believe, then suddenly you'll end up, you know, eating up their political stuff just because of their business affiliation and vice versa. Like if you find them, I don't know, if you meet someone you really respect because their opinions in art and you talk to them about business, that may change, you may surprise yourself on how much of that changes your views as well.

• 1:10:14Shane Parrish?

  I liked it a lot. A while ago, you tweeted out, uh, looking for information about how to make major life decisions. I'm wondering what sort of framework you landed on for major decisions.

• 1:10:26Speaker 00

  Yeah, I mean, in particular, I remain fascinated and would love to fund research on the topic of how people come to make large life decisions. Um, it is surprising to me that this is not like a well researched topic. As far as I can tell, there's literally nobody on the planet working on it. And I think it's one of the most important things to do because, boy, if you could decode that, um, then you could figure out, uh, how to have, you know, more, how to have people make more informed decisions. How do people decide when to change their job? How do people decide political affiliation? How do people decide, you know, who to marry and?

• 1:10:57Shane Parrish?

  Maybe we can fund that together. I would love to to explore that too.

• 1:11:01Speaker 00

  I'd, I'd be super happy to, um. Uh, I think the problem, actually, I believe all problems in life kind of resolve to finding the person to do it. Um, but if we could, that would be amazing. The, the, the, and, and so the, the unenlightened belief is that it kind of happens in the moment. So there's one day you wake up and you're like, I'm done with this job. The, I think more nuanced view is it's a com- composition of a bunch of different things. So if you, if you take career decisions as an example, um, I think it could very well be that when you reverse engineer why Bob decided to quit company X and move to company Y, it actually happened three months prior because he was at a dinner with his friend and his friend casually mentioned how much money he's making. And it's more than what Bob was making. And it turns out that that's been chewing in his head for literally three months until the

• 1:11:45Speaker 00

  opportunity came up. So it's not that the recruiter at the new company deserves any credit. The recruiter is just like a fuzzler. He's trying all the people, all the combinations, all the algorithms, and he happened to hit someone who was primed. Um, so the priming was, you know, you kind of viewed someone in your tribe kind of doing what better than you, slight, positioned slightly higher on the leaderboard than you. Uh, and you kind of, over time, it started festering in your head. You know, it goes back to that wonderful uh, Chris Nolan film Inception, where I think there's that, you know, scene where DiCaprio is like an idea. It's the ultimate, you know, virus or something. Um, so that's one possibility. Kind of another related possibility is, uh, in particular with job and career decisions, I've wondered a lot of resuming, basically changing environments

• 1:12:29Speaker 00

  causes people shock and so their, their, uh, you know, in a, in a different mindset. So when someone comes back from vacation and they re-enter work, I think you enter a little bit of cognitive shock. Everyone experiences that, like, whoa, work. And I think if you, I, I always wondered if you just catch people in that moment, um, are they, is their mind much more open to other alternatives because they're, because they, I, I think in general, the brain, uh, when, when you're experiencing environmental novelty, the brain is a little bit more open to different things. This is why companies have off sights. As you go to a new place, the brain becomes a little bit more open. And so I kind of wonder that, you know, you go back to work from vacation, not only is it jarring and maybe slightly painful or monotonous, but you're kind of more susceptible because of that novelty thing. You, the ports in your mind are open, if you will. Um, and then,

• 1:13:14Speaker 00

  um, Gosh, a third thing that, I mean, this is just from self-reflection. Again, there's no research on this topic that I could read about how people make these, um, these large life decisions is, again, it just goes back to this point of the micro-influencers of like, someone who you kind of respect says something to you and it just started, you know, eating, eating away at you and then something else caught you at the right time. It would not surprise me if the outcome of this research was, there was kind of the, the seed moment, uh, and then the catalyst moment. And those are actually distinct. There could be many months, weeks or days, or would surprise me if there were hours in between. Um, and, and, and the interesting research is to try to identify more and more of the genres of these seed moments.

• 1:14:00Shane Parrish?

  Once you, once you have a seed though, I mean, it's kind of hard not to make those decisions, right? And you, what I think part of what you're doing is you're struggling through to rationalize it to yourself, or you're struggling through sort of like all the possibilities so you can get comfortable with different outcomes. But at some point, you've maybe subconsciously already decided you're going to, there is a decision to be made and you're going to make it, even no decision in a lot of these cases is a decision. Like, um, should I spend my life with this person? If the answer's no, um, you know, that's, that's one path. And if the answer's yes, that's one path. And if the answer's in the middle and you don't really feel compelled to make a decision, well, that's also a signal and sort of a decision to the other person, right? And so you have all these meta-layers to it.

• 1:14:45Speaker 00

  Yeah, I think something that resonates from what you were saying that, um, uh, that, that I think is, uh, that I think is very true is there's also an element of kind of mental exhaustion that comes into play, if that makes sense, where

• 1:14:56Shane Parrish?

  Oh, yeah.

• 1:14:57Speaker 00

  You're basically, your brain is turning all the different parameters, especially if this is a decision you're actively chewing on, where there's like a bunch of different options. And, and you can see a microcosm of this, very small microcosm, if you try to book a hotel or a flight, where there's like a lot of permutations to go through and you, you slice, you slice, you slice. And then at some point, it's interesting If you're observant, at least for me, it's just like this interesting moment of kind of giving in, um, where you kind of say, ah, I'm just going for one of these. Um, and it's, it's, it's the exhaustion. It's not that you fully rationalize the issue. Um, it, you know, there, there's, in these situations, there's usually, I think what is actually going on that is quite interesting is, um, by the time you reach like the third variation,

• 1:15:37Speaker 00

  um, your brain has unloaded, uh, all the variants of like the first variation. And so you can't keep everything in your head at once. And so you enter this cycle of doom of let's think about it a little bit more. Let's try this combination of the flight. Let's try that combination of the flight. And so you end up basically in a situation where you run on the treadmill till exhaustion. And then I think there's just a recency bias where you go for the thing that, you know, that was on your mind last. Um, but again, like no, no one's done research decoding this stuff. And, and, and I think there's a, you know, Kahanaman level book to be written here about, about what's going on in your head these moments.

• 1:16:11Shane Parrish?

  I, I agree with that. Um, and if that book's being written, please reach out to us. We want to talk. Um, your sister, I think when I was doing research, she's a psychologist, right?

• 1:16:21Speaker 00

  Wow. Yeah. You went deep. Yeah. My sister is a psychologist today.

• 1:16:25Shane Parrish?

  Uh, how, how did that help you, um, design better products? How did that relationship with her and that sort of knowledge of psychology that you guys chatted about help you?

• 1:16:38Speaker 00

  Um, yeah, that's a good question. Um, I mean, my sister was always, uh, running experiments on me. I remember, I think when I was like five years old, six years old, she would repeatedly ask me to draw maps, um, of from where we were to how we would get home. Cause I think there's a lot of spatial development that happens at that age that she was curious about. Um, and so being subjected to, uh, basically being the guinea pig, um, of, of someone, uh, certainly enlightened my mind to how my mind was changing as a child quite a bit. Uh, and if, if you think we have no agency as humans, and you know, there's just like some mumbo jumbo in there in our DNA plus environment.

• 1:17:18Speaker 00

  And, and, uh, and we kind of are on autopilot, it's kind of interesting that I ended up building, um, Component in software that has an incredible, I hope, fairly deep sense of human psychology as well. I mean, Hynner is, I think, literally equal parts kind of software and psychology in terms of, you know, the different psychometric profiles we use to select people and how we motivate people. There's a lot of human psychology there. So it's kind of interesting that from our same, maybe it's all genetics, right? We kind of ended up doing the same thing as adults, although mine has a software flavor to it and hers has a research flavor to it.

• 1:17:54Shane Parrish?

  Right.

• 1:17:55Speaker 00

  That, you know, the thing that is top of mind for me when building anything that maybe from her, it's always hard to reverse engineer where these things come from is the idea that, what the person wants, really, really deeply wants is not often like what the organizational imperative that you're building is. I'll give you an example. Gmail. Gmail is a product suited for communication, but ultimately when you open up a session of Gmail, there are like things you want to accomplish. And I do not think Gmail works for you to accomplish that goal. I think it works to accomplish the organizational imperative goal, which, I mean, I'd imagine they have some KPIs around the email sent or engagement or how often you use it.

• 1:18:38Speaker 00

  What you want is you want to open up Gmail and you want it to like ask you, what are the things you need to get done, you know, which may be answering like four emails instead of staring at your inbox. And instead what you're greeted with is a UI which has a lot of red in it, which, you know, calls attention constantly to your brain, bolded text so that you have to like pay attention to all the new emails that have come in, a refresh button so you could continually get dopamine hits and, you know, the odd circumstance you happen to get a new email from people. And it, you know, tricks you into working on the pseudo-productive goal of answering a lot of email, which is not what you really want. And so I think it's really important when building software to like figure out the human's goals and try to align that with the organization's goals.

• 1:19:22Speaker 00

  And, and I, you know, I think those are often only Venn diagram overlaps. They're not perfect. And, you know, certainly being surrounded by someone who was innately interested in like the human psyche has kind of reformed my thinking around that quite a bit.

• 1:19:39Shane Parrish?

  Do you have any other siblings?

• 1:19:41Speaker 00

  Yeah, I have.

• 1:19:43Speaker 00

  We're four total, so beyond that, since I have another two siblings. And one has her hands full with her family, five kids. And then my brother is studying law.

• 1:19:58Shane Parrish?

  Cool. I think I want to end on a bit of more personal, sort of deep philosophical question, if that's okay.

• 1:20:06Speaker 00

  Sure, yeah, well, now I'm intrigued.

• 1:20:09Shane Parrish?

  Well, what's happiness to you? What does happiness mean?

• 1:20:13Speaker 00

  Happiness to me is flow. I actually think the thing all humans are seeking in life, and this is kind of a weird way to say it, because we usually use different words. You know, we usually use words like meaning, fulfillment, but I think it's flow. I think you want to be in kind of the, there's this Russian psychologist that defined the zone of proximal development, where you are learning just the right amount. Like, you could envision a game, and if the game is too hard, you're getting too much negative reinforcement. It is uninteresting to play because there's no novelty there. If the game is too easy, there's no novelty there. And so, you know, my goal, for me to be happy, I need to be in flow as much as possible. And I try to design my day around flow in terms of when I schedule meetings

• 1:20:57Speaker 00

  and when I try to just do work where it's me versus, versus the laptop. I try to design my day in flow in the sense that, you know, the difficulty of what I work on, you know, if I have a massive problem that feels too hard, I very much try to break it up. I want to be in flow as much as possible. And I've found that a very interesting side effect of the human condition, that it seems like the thing we pursue more than anything is the ability to forget our mind as opposed to kind of be in it. Because when you're in flow, you don't notice time flies, you don't really have a sense of self. But that, that to me is happiness. And if I, if I can, if I can get flow with a sense of...

• 1:21:38Speaker 00

  With a sense that at the end of the day, I somehow moved the needle on the planet. That's kind of the ultimate goal. Because I think cheap flow is accomplishable by everyone in the world by just playing video games a lot. And I actually think it's, you know, everyone talks a lot about UBI. I think that's the, finding kind of meaning and satisfaction and novelty is the more important thing. And I think, you know, video games are one way of getting that. But the challenge with video games is it's hard to make the case that they're, you know, that you're improving the lives of others. And I certainly think I have a little bit of a privileged situation here where, you know, I happen to be born in 21st century in Silicon Valley and I know how to write software and hopefully not be totally awful at motivating people to write software as well. And so like, that's a little bit like being a merchant in Venice, you know, in the 17th, 16th century.

• 1:22:23Speaker 00

  I have like the right skills at the right time. And so I have a responsibility to kind of pay it forward. And so dream is to find constant flow as well as work on something that improves the lives of others. And my hope is that with Pioneer, I can do that, like both in the style of work, you know, I, you know, we hire people that are fun to work with and I end up working on things that provide me flow as well as, you know, dramatically reshape the world. Because again, I actually think the underrated thing to work on is not to try to build AGI, not to try to work on cancer or fix cancer, human longevity, or global warming, or any of these things. I think it's to try to create 10 times more people who work on those things.

• 1:23:06Speaker 00

  So if I can find flow while doing that, I'll be really, really happy.

• 1:23:11Shane Parrish?

  To be an enabler. As you were talking about that, the game thing keeps coming up. I mean, Silicon Valley is one of the hotbeds of the world for talent. It's not the only hotbed. It doesn't have a monopoly on it, but it's fiercely competitive in the same way that, you know, Wall Street is super competitive and attracts really type A, high quality people who put a lot of effort and time and sacrifice a lot of things in order to try to achieve their goals, whatever their goals are.

• 1:23:38Shane Parrish?

  One of the things that strikes me that possibly separates successful people and unsuccessful people in these endeavors is obviously luck, but one of the things that we've talked about today is flow. Do you think that that's accurate? And what else do you think separates successful people in these environments of rife, gladiatorial competitiveness?

• 1:24:02Speaker 00

  Yeah, my belief is, okay, what separates success is sadly, there's a component in that that I do think is kind of luck by birth. You know, I will never be seven feet tall. It's kind of dictated by my genes. I can certainly modulate and I can certainly stunt my growth by, you know, not eating properly as a baby and as a child. But there's, there's kind of a band. And I think that that is also true for one's ability to, you know, reason through complicated problems. But I actually think that that band, that kind of intellect component here is vastly overrated. And I say that it's not even rated that highly,

• 1:24:45Speaker 00

  but I still think it's overrated. Because I think that the real thing that separates, you know, successful people from not, in my opinion, is they get stuck in what is a really tight, great feedback loop, where they're getting positive affirmations for doing the right thing, and so they continue to do it. And that positive affirmation is kind of a reward from people they admire. Maybe it's money. There's a lot of different alternatives here. But they, they kind of get stuck in that. And then it just continues to iterate it in and over and over and over. You can kind of imagine, if you're an engineer, there's kind of source code, and you just get tight, you get stuck in a tight loop that's positive. And I think it's true for negative as well. Like, it's very interesting to, you know, read the stories of people stuck in the opiate crisis. And it's all,

• 1:25:27Speaker 00

  it's, it's a negative feedback loop. It's that everything was going fine. I then I got into a car accident, and then I needed cheap meds, and then I started taking fentanyl. And now I'm on the street, and my life is terrible. It's just, it's that moment where you took fentanyl for the first time, started the negative feedback loop. So what separates, I think, successful and unsuccessful people is these loops that they get stuck in. And I think the most important interventions, people don't think about it this way, but the most important interventions basically change the loop. And certainly that's what we're trying to scale up. We're trying to like basically give people a, we're trying to give people, you know, what is basically a package to kickstart a genius. But the idea is, you know, it's not really the money that we give

• 1:26:12Speaker 00

  that matters. It's the psychological motivation of kind of playing the game that is Pioneer over and over because that kickstarts you into a positive feedback loop. I mean Pioneer is literally like taking all the stuff I just rented of and kind of putting it in software. We try to find, we try to map you to a person you will respect. We try to have a lead, literally a visual leaderboard. So you could look at other people's scores and kind of get motivated to do better. So we're trying to basically operationalize all of this in Python and Ruby. And so if it works, you know, I think it'll drastically scale up the amount of successful people because we'll be able to have a massive, inject into society, a lot of these kind of catalyzing moments that lead to positive feedback loops.

• 1:26:55Shane Parrish?

  I think that's a great place to end this conversation. This was remarkable, Daniel. I really appreciate you taking the time.

• 1:27:01Speaker 00

  Thank you so much for taking the time. I mean, the questions were great. Hopefully I didn't bore you all too much.

• 1:27:08Shane Parrish?

  You did awesome, man. Where can people find more about you?

• 1:27:11Speaker 00

  So Pioneer is the thing I'm working on that may be worth checking out. The website is pioneer.app.app. And I am pretty active on Twitter despite my best efforts. So you can just find me on Twitter at @DanielGross.

• 1:27:30Shane Parrish?

  Thank you so much.

• 1:27:31Speaker 00

  Thank you. Yeah, this was a delight.

• 1:27:33Shane Parrish?

  Hey, guys. This is Shane again. Just a few more things before we wrap up. You can find show notes at farnamstreetblog.com/podcast. That's F A R N A M S T R E E T B L O G dot com slash podcast. You can also find information there on how to get a transcript. And if you'd like to receive a weekly email from me filled with all sorts of brain food, go to farnhamstreetblog.com/newsletter. This is all the good stuff I've found on the web that week that I've read and shared with close friends, books I'm reading, and so much more. Thank you for listening.