#748 Building Ethernity Into A Massive NFT Platform w/ Nick Rose

Nick Rose is the Founder & CEO of Ethernity. In this conversation we discuss NFTs, Intellectual Property, Signing superstars like Messi, Culture, and what it would cost to play in an NBA game. ======================= With 10M+ users, Crypto.com is the easiest place to buy, and sell 100+ cryptocurrencies. The Crypto.com Visa Card gives you up to 8% back instantly, and 100% back on Spotify and Netflix. Also, Crypto.com lets you earn up to 8.5% p.a. on BTC, and 14% p.a. on stablecoins. Get $25 when you download the Crypto.com App with code "pomp". Download the App now: https://crypto.onelink.me/J9Lg/pomppodcast2021 ======================= My friends at Coin Cloud will give you $50 in FREE Bitcoin when you buy $200 or more at any of their 4,000+ machines. Use promo code POMP to get your free Bitcoin. For details or to find your nearest Coin Cloud machine, visit www. Coin. Cloud/Pomp Coin Cloud has been serving customers since 2014 and has established itself as the world's leading digital currency machine (DCM) operator. More than just a Bitcoin ATM, Coin Cloud machines make it easy to buy and sell Bitcoin and 30+ other digital assets with cash. To find your local ATM and get $50 in free Bitcoin, visit www. Coin. Cloud/Pomp ======================= Ethernity.io: The world’s first authenticated and licensed NFT platform, trusted by over 150,000 members. Digital NFTs and exclusive real-world unlockables, authentic partnerships with athletes and artists. Visit Ethernity.io, where you can buy and sell authenticated NFTs from top notable figures, rights, license, and IP holders you can’t find anywhere else; the start of an entire ecosystem bringing utility to #NFTs. =======================

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:02Anthony Pompliano?

  What's up everyone, this is Anthony Pompliano. Most of you know me as Pomp. You're listening to the Pomp Podcast, simply the best podcast out there. Now let's kick this thing off. Nick Rose is the founder and CEO of Aternity. In this conversation, we talk about intellectual property, NFTs, sports, music, celebrities, and also what it would cost to actually go play in an NBA playoff game. I really enjoyed this conversation with Nick, and I hope you do as well. Before we get into this episode, though, let's hear a word from our sponsors. First up is Crypto.com. They're helping to mainstream the crypto industry, signing major global partnerships with multiple sports, including Serie A, the Italian Football League, the UFC, and my personal favorite, Formula One. With over 10 million users around the

• 0:46Anthony Pompliano?

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• 1:29Anthony Pompliano?

  the link in the description, or you can go to the App Store and search Crypto.com and download it today. Go check it out and let me know what you think. Next up is CoinCloud. Did you know you can buy and sell crypto with cash? I want to introduce my friends at CoinCloud. They're more than just a Bitcoin ATM company. CoinCloud is the world's leading digital currency machine operator. They've been around since 2014 and have thousands of machines across the country. You can buy and sell Bitcoin, Dogecoin, Cardano, and over 30 other digital assets. No connecting bank accounts, no long waits, and if you have questions, you can speak to a live, US-based customer support rep 24/7. I've had a lot of Bitcoin ATM companies reach out, but CoinCloud is the only team I've

• 2:11Anthony Pompliano?

  found that does things right. They put together a special offer for listeners of the show. You can get $50 in free Bitcoin when you buy $200 or more at any CoinCloud machine and use the promo code POMP. Again, find your local ATM at coin.clohead/pomp, coin.clohead/pomp, and use promo code POMP. Last but not least are my friends at Atherity. You might have noticed just how many NFT projects are coming onto the market lately. The problem? It's becoming harder and harder to determine the true lifelong value of NFT collectibles. Meet Atherity, the world's first authenticated and licensed NFT platform trusted by over 150,000 members. On atherity.io, you can buy digital NFTs and redeem real-world unlockable

• 2:55Anthony Pompliano?

  collectibles and experiences. At Atherity, our team believes in transparency and legitimacy. That's why they partner directly with the individual, the team, the brand, or the league, so you know what they buy is the real deal with a value that will stand the test of time. So, visit atherity.io to register for upcoming collections, buy and sell in the marketplace, and much more to come from the app to PAX to virtual worlds and gaming. Go visit them at atherity.io. Again, that's atherity.io. Alright, let's get in this episode. I hope you guys enjoy this one.

• 3:27Speaker 01

  Anthony Pompliano runs POMP Investments. All views of him and the guests on his podcast are solely their opinions and do not reflect the opinions of POMP Investments. You should not treat any opinion expressed by POMP or his guests as a specific inducement to make a particular investment or follow a particular strategy, but only as an expression of his personal opinion. This podcast is for informational purposes only.

• 3:50Anthony Pompliano?

  Nick, what's going on, man?

• 3:52Speaker 02

  Hey, POMP. What's up, buddy?

• 3:53Anthony Pompliano?

  I'm doing fantastic, dude. The accent is on point. We are ready to go. We gotta teach people some stuff. You ready?

• 3:59Speaker 02

  Perfect. Yes. Feel free to use subtitles if that helps.

• 4:02Anthony Pompliano?

  Nah, listen, you get it, man. Alright, my brothers already love you. They're like, "Oh, this guy's a legend." Alright, here we go. First thing is, you guys are doing a ton of stuff around intellectual property. When people think intellectual property, there's two types. You can create new intellectual property or you can use existing intellectual property. Give me a list of the heavy hitters that you guys have partnered with on the intellectual property side. Cause this is a list that definitely comes from the legacy world, but as soon as you say it, people are like, oh damn, that's big time stuff.

• 4:30Speaker 02

  Yeah, I mean, I, I mean, the plan with the fraternity was always to go after and do IP acquisition. I mean, we, we own a bunch of licenses and like, you know, the Leo Messi license, Muhammad Ali, Shaquille O'Neal, Tony Hawk, Fernando Tatis, the baseball player. The Bruce Lee estate, we just signed a few days ago, the official first Diego Maradona license. So we'll be able to create now Diego Maradona NFTs and collectibles. So, you know, you know, we're, we're doing the official Mr. Beast NFTs, the Pelé NFTs. I don't know if you guys are familiar more into soccer, but we have over 300 licenses right now. We're aiming, aiming to have about 2,000 by the end of 2022. But you know, that's just one, one, one part of what we do.

• 5:12Speaker 02

  We feel getting legacy IP was the right move for us to move forward. You know, I've been seeing a lot of people saying they want to recreate that and web three should be, we should restart that and we should build our own IPs. But you know, most of that stuff is nonsense. It will take 50, 60 years to even get close to a company like Disney and you probably won't be able to. So, um, the smart way for us was to go and do those deals and you know, keep, keep acquiring IP.

• 5:43Anthony Pompliano?

  So I just asked you to name a couple and you started off with Messi, Muhammad Ali, right? Bruce Lee, I mean, he just went right for the heavy Shaquille O'Neal, just heavy, heavy hitters right out of the gate. Walk us through in traditional IP licensing or an acquisition, uh, there's a lot of negotiating that goes on. And if you want to use somebody's name to put it on, you know, Shaquille O'Neal shoots him. You want to put his name on a shoe, you want to put his name on a basketball, you want to put his name on a poster, you want to whatever. There's all kinds of stuff that goes on. How do you guys actually approach these IP holders and what does that negotiation look like? How does a deal come together and what are the terms usually?

• 6:17Speaker 02

  Yeah. So before we launched the company, you know, there were, there was a strategic research of who do we want to approach, right? And obviously a bunch of our investors and advisors. Our licensers who own those licenses, right? Like ABG, for example, great company, the third biggest licenser in the world. The young Elvis Presley, Marilyn Monroe. So they're big investors in our company, advisors as well. So we have a deal there, obviously, a long term deal to be able to monetize the licenses in in in Web three, NFTs, wearables. Because NFTs is the first stage. And we're aiming to create wearables for the metaverse, our own metaverse and our partners' metaverse. You know, we just struck a deal with Sandbox, which I love, great guy, Sebastian and Arthur there.

• 6:59Speaker 02

  And obviously, gaming, gaming is a huge, huge, huge play for us. Our first game is coming out 2023. We already started working on it. But the whole point was get those licenses through partners like ABG or or or or Message Management or or or another or ISL's agent that have about 180 players, right? And and take it from there and monetize it.

• 7:26Anthony Pompliano?

  Talk to me about Mr. Beast. So you said that you guys are going to do some stuff with him. How do you think about somebody who I looked at athletes are really interesting, but Mr. Beast was born on the internet. He was bred on the internet. He's an internet, you know, kind of lovable person, massive audience. How do you think about partnering with somebody like that? And what would you guys do with NFTs and Mr. Beast?

• 7:44Speaker 02

  Yeah, so the creative part is amazing. I I saw actually the art a few days ago. So Mr. Beast is a guy that's, like you said, was born in on the internet.

• 7:57Speaker 02

  I'm very excited for this drop because he's giving away all the money to charity. He's one of the few people that actually do that. You know, a lot, a lot of people are interested in Web three and NFTs. All of their are are are financially incentivized to do that, right? But Mr. Beast is different. He doesn't really care about making money out of it. So he's donating all the funds to Team Seas, the campaign he started to remove trash from the ocean. I don't know if you guys have seen that. I'm pretty sure you have.

• 8:23Speaker 02

  But yeah, we're creating digital characters and wearables for Mr. Beast. You can use those wearables in the metaverse and buy his NFTs as collectibles. And yeah, all the proceeds will go to the Team Seas campaign.

• 8:37Anthony Pompliano?

  And so when you think about something like that, how much of this is just you're able to buy Mr. Beast's NFTs and you kind of just hold them versus it'll actually unlock experiences or have there be some sort of connection with the creative art versus some sort of other value?

• 8:51Speaker 02

  So yeah, so we categorize our NFTs differently. Some of them are unlocking experiences, like you get to zoom with Mr. Beast or you get to meet him in real life. We did this with Manny Pacquiao, the kid who won the one-on-one auction. We flew him to Vegas. He watched the Pacquiao fight with Ugas. He got to meet him, they had a conversation and it was pretty fun for him, huge boxing fun. And but, you know, some other, some other customers got to get physical items, the Pacquiao gloves from the fight. Some, some of them got to zoom with Manny Pacquiao, right? The same thing stands for a lot of other talent that we have on board, but it doesn't end there.

• 9:32Speaker 02

  The wearables and the metaverse stuff are even more fun for me because you get to unlock the Manny Pacquiao gloves and now you can use them on your avatar on the metaverse. And when I say the metaverse, that doesn't mean only the Eternity metaverse because in my opinion, there's not going to be one metaverse. There's going to be thousands of metaverses, right? So interoperability, I'm sorry, how do you say this word in English?

• 9:53Anthony Pompliano?

  Incompatible.

• 9:54Speaker 02

  No, interoperability.

• 9:57Anthony Pompliano?

  Interoperable, yeah.

• 9:58Speaker 02

  Yeah, interoperable. It's interoperability is very important because let's say you bought those Pacquiao gloves through Eternity, you should be able to use them on your avatar, on Sandbox, on the Central Land or whatever metaverse you like, right? So that's what's something we're really focusing on.

• 10:14Anthony Pompliano?

  And when you start to think about the craziest experience that you guys have worked on so far, obviously flying somebody to go to a Manny Pacquiao fight and watch in the front row or watch the fight is pretty cool. Is there anything else that you guys have done where you're just like, dude, this is crazy that we did it, but it was really special for somebody?

• 10:31Speaker 02

  No, I mean, we've, we've been focusing a lot on the physical, the digital stuff that's coming out with the 32.0 and first quarter of 2022 are going to be some crazy, crazy stuff. I'll keep that low key for now, but you'll be one of the first ones to know. But there is some crazy stuff in there.

• 10:50Anthony Pompliano?

  Who, who is the IP that you want, but you haven't been able to secure yet? What's like the dream one? You get to pick one. What's the dream one?

• 10:59Speaker 02

  Oh man, you're killing me right now.

• 11:01Anthony Pompliano?

  Come on, what is it?

• 11:03Speaker 02

  We literally have almost everything we really wanted to get. There is one that we have not be able to get, and that's the Lakers and LeBron James. And that's because I'm in L.A., so that's, you know, I'm a huge Lakers fan. So they might not be doing that good this year, but still, I think it's massive, massive license. And that's, that's an IP.

• 11:26Anthony Pompliano?

  What would you do with LeBron's IP for something like this? Like play one on one and get dunked on by LeBron? Or what would you do?

• 11:33Speaker 02

  Or play one versus one on a digital match. I mean, he already did Space Jam. You saw that, right? So there is no limits, right? So maybe your own avatar can play on a one on one match with LeBron on the metaverse. So stuff like that are very interesting to us, right? And by owning this specific thing, it unlocks this experience and you end up playing with him in a digital environment, right? So those are some stuff we're working on, even with soccer or some other fun stuff. Like we're creating the Messi pack, which is literally a jet pack with a number 10 in the back. And you can fly around the metaverse with Messi's jet pack. It doesn't make any sense because Messi is a soccer player, but that's, that's the metaverse for us. There's no limits, right? You can, you can let your imagination.

• 12:14Anthony Pompliano?

  Dude, I want a jet pack.

• 12:18Anthony Pompliano?

  Joe, John, what questions you guys got? Nick, what's going on, man? Thanks for joining us. So my question would just be around the conversations with these athletes or their managers and whatnot. When you go to talk to them about licensing their IP for stuff in the metaverse, for NFTs, these kinds of things, do they understand exactly what's going on? Like, what are those conversations like?

• 12:36Speaker 02

  Well, that's a great question. So a year ago, if you'd asked me, I'd tell you they don't understand a single thing. I've zoomed with probably every single agent that's out there from film, entertainment and sports. In the start, they were like, what the hell this crazy guy is talking about? So it was very easy for us to get those IPs. Now, a lot of companies have been actually building divisions with experience in Web 3 and NFTs and blockchain. That, and they're kind of getting more sophisticated and there's more competition now out there. But now, yes, a lot of these agents are starting to understand what's happening and, and, you know, props to them. And I think it's a good step forward for the space.

• 13:17Speaker 02

  And yeah, there's more understanding right now, but there's a huge, huge difference if I compare to, compare the conversations to a year ago to today.

• 13:26Anthony Pompliano?

  John, what question you got?

• 13:27Speaker 03

  Nick, thank you for joining us. I have a question. What part of this space has the most opportunity? Is it the athletes? Is it the digital creators that are already on the Internet? Like, what is the space that has the most opportunity here?

• 13:41Speaker 02

  Great question. I think both. I think it's harder to create something, to build something new, right? I think the sports and teams and brands have been around for 100 years. And, you know, collectibles have been around for hundreds of years, right? 150 years. So it's not, you're not really reinventing the wheel. You're just taking something that's working and you're just making it digital, right? So a Manchester United or a Manchester City collectible, or a Miami Heat collectible, or a Lakers collectible, it's always going to be a collectible, right? You see the baseball cards that have been selling for millions of dollars these days, the physical ones, right? I think the same future lays for NFTs. All the collectibles that it's been creating today.

• 14:23Speaker 02

  In 50 years from now, there's going to be a similar value to sports collectibles, right? The physical sports collectibles. But yeah, we don't know yet, like, how a Mr. Beast collectible will run for the next 30 or 50 years, right? Because that's something brand new. But, you know, data show that collectibles of teams always hold their value and usually go up. No financial advice, obviously. But, you know, I think sports and teams are a safer play.

• 14:54Speaker 03

  And then for the experiences with the actual individuals, how does that work on a resale basis? So if I have the NFT and I get the experience, say, with LeBron or Mr. Beast or any of these athletes or, I would say, popular individuals, and I sell it to someone else, do they get the experience again?

• 15:10Speaker 02

  No, they don't. Not in everything. For example, we're building, so Eternal Labs, which is our studio that we built, right? We're building another company called Funable that's going to creating, to create social and fun tokens. And our goal is to create fun tokens for the same licenses we own. For example, imagine the Messi token, right? The Messi token will give you, will trade like a normal ERC20 token and will give you a Access to yearly experiences like and how those deals look like are the token holders will get to participate in couple of experience and experiences, right? So yearly that is going to be new and new experiences with with Messi or other players or other celebrities and creators and you get to actually participate.

• 15:55Speaker 02

  Uh, but from the NFT side, not all the NFTs unlocking real world experiences. Some of them are just one-off experiences. Some of them are yearly experiences for the next for the next 10 years or five years. Uh, but, but, but it depends.

• 16:10Speaker 03

  Okay.

• 16:10Anthony Pompliano?

  Got it. And so when I start to think about, uh, this whole idea, is there ever a world where like, let's say you got, let's use the Lakers as an example. You not only would create, uh, the individual NFTs or kind of collectibles, but you also would try to create the true virtual world. Like you would create like Laker Nation or something like that and, uh, people could come in and use it. Or is this specifically IP that is only around the collectibles?

• 16:34Speaker 02

  Okay, that's correct. We are aiming to create metaverses and digital museums or digital hanging out rooms for, for most of our licenses. Uh, a lot of them don't want to do that yet. They just want to wait and see how it plays out. But some of them are actually very forward thinking and they think it's a good idea. And we already built something for the Heavy Metal Magazine that goes out the next, uh, I think January. And, and yeah, uh, uh, most of them are interested in digital environments and metaverses. So yes, we're, we're, we're, we're building a couple now.

• 17:06Anthony Pompliano?

  When you think about, uh, companies, one of the things I haven't seen, right? So we're talking about IP, we've talked about athletes, musicians, uh, this kind of celebrities, right? People who already have some sort of intellectual property. Is there a world where like Facebook could just sell like a Facebook NFT? Or like, I don't know, maybe Tesla. Tesla's got like a huge community, right? Could like Tesla just sell like Tesla NFTs? Do you think they would do well?

• 17:29Speaker 02

  I mean, Tesla, anything they sell, it will sell out, as you know.

• 17:32Anthony Pompliano?

  Right?

• 17:32Speaker 02

  They sold, they made it to kill and it sold out. So whatever Elon tweets sells out. So I think it's a special case. I don't think if Mark Zuckerberg would tweet, go buy my tequila, anyone will buy it. Uh, but if Elon does it, I think people will. So it. It depends. Some brands have the ability to um to have massive communities that supports them. Some others don't. So I don't, I I'm not sure about Facebook. I think Tesla, yes. Um, yeah, not every brand can do that. I think a lot of like Ray-Ban, for example, right? That's an IP we're we're almost there to to to to acquire. Uh, Rocco, the CEO of Oliver's People is a very close friend of mine. So we want to get the Ray-Ban IP and build sunglasses for all the metaverses.

• 18:15Speaker 02

  Um, companies like that, I think, have a better chance of actually selling NFTs than Facebook, like a social network.

• 18:21Anthony Pompliano?

  Yeah. And then how do you think about brands like Supreme is probably the the uh one that I would jump to, like a kind of a streetwear brand uh type thing? I I if I remember correctly, Supreme has done partnerships with uh various like video game makers or maybe even Twitch or or whatever. How do you think about them playing in this space?

• 18:39Speaker 02

  I mean, huge. I mean, Supreme, when their their category is wearables, right? I mean, if if everything goes as planned, then the metaverses will be a huge part of our life and they will. We are already in the metaverse anyways. Um, who doesn't want to wear a Supreme t-shirt on the metaverse, on their metaverse character, right? So Supreme, I think, it's going to be one of the big winners on on on the metaverse.

• 19:01Anthony Pompliano?

  Got it. And then how do you think about different geographies, right? So like in the United States, it seems like people love this stuff. Uh, are you seeing the same type of interest all across the world? Or there's certain regions where you're like, oh, we see tons of interest here, but maybe not in other places?

• 19:13Speaker 02

  You you'll be surprised. I mean, our data, at least on Eternity, I mean, sixty-five percent of all sales are coming from Europe and Asia and not the United States.

• 19:24Anthony Pompliano?

  Really?

• 19:24Speaker 02

  United States is thirty percent, I think, right now. Yeah. Um, I think the US, what can happen in the US is a lot of things that aren't clear with regulation. I mean, I saw Tommy Bellew was talking about DeFi and and then DAOs earlier and and I I I tend to agree with that. You don't know what's going to happen here and um it seems, I mean, it it seems that the government will embrace crypto and I really hope so, but you never know. The SEC wakes up one day and says DAOs are dead, this is that, so. You don't know, we're literally focusing mostly into um expanding in Europe and Asia for now.

• 20:03Anthony Pompliano?

  One of the things that I think will be really fascinating, is there a world where you could create some sort of collectible or unlockable that would allow someone to play in a game?

• 20:11Speaker 02

  Oh yeah.

• 20:12Anthony Pompliano?

  Like, let's say the New York Knicks, I mean, they're so trash at this point, and you know, I love the Knicks, but uh John just gave, my brother just gave me like, hey man, shut out with the Knicks talk. Where like literally, you could sub John in, if you hold the NFT, you get like two minutes of game time. John could go in and play point guard for him.

• 20:31Speaker 02

  I don't know, man. Depends how much money that can generate. I mean, maybe John will be better on the game, so maybe.

• 20:38Anthony Pompliano?

  I mean, listen.

• 20:39Speaker 02

  Everything is doable. Like, I had the conversation the other day with the director that he wants to sell an NFT and the NFT will unlock a role in the movie, right? Obviously not a big role, a smaller role, but you know, you never know. People now can buy their way into anything, so I'm pretty sure we'll see some crazy stuff like that.

• 20:56Anthony Pompliano?

  Quavo's definitely dropping a quarter of a million dollars to get two minutes of runtime in an NBA game. Right? Like, like J. Cole, maybe dropping cash to go ahead and buy and buy some time on the floor, right? If you think, if you kind of just go through it, and I mean Drake, how much is Drake playing to jump in a game real quick against LeBron? John, am I wrong?

• 21:17Speaker 03

  You are correct.

• 21:19Anthony Pompliano?

  Drake, Drake might pay $2 million to get two minutes of uh time on the floor in like a playoff game. Hit a three, and so then he could put in his next song that he hit a playoff three. What have you done lately?

• 21:29Speaker 03

  I think there's people that would pay a lot more than $2 million.

• 21:32Anthony Pompliano?

  Of course.

• 21:33Speaker 03

  Yeah.

• 21:33Speaker 02

  A lot, a lot of people.

• 21:35Anthony Pompliano?

  Like, that's what I'm talking about. Forget collecting these things, whatever, like, show me what I can do in terms of getting, go play in a game, stuff like that. The other thing that I think would be fascinating is I'm shocked that no sports team owner hasn't said, we're gonna auction something off and call it like the owner's NFT? And you get, once a year, to go sit in the owner's box with the owner and sit next to them and watch a game? How much does somebody pay for that?

• 22:03Speaker 02

  True, a lot. I guess the owners doesn't really need it, but, but yeah, a lot of people will pay a lot of money for it.

• 22:09Anthony Pompliano?

  It don't matter how rich you are, those guys always want more money, right? Somebody says, I'll give you $5 million. They say, okay, what do I gotta do? I gotta sit here for the game I was already gonna watch and you're gonna sit next to me? You're gonna be annoying? No? Okay, come into the box, right?

• 22:22Speaker 02

  Yeah, yeah.

• 22:23Anthony Pompliano?

  What other ideas you guys got in terms of things people would? Sitting with Jerry Jones at 18. Yeah, imagine if you were sitting with Jerry, I would love to buy something, sit next to Jerry Jones for the Cowboys Giants game and just talk shit the whole time.

• 22:35Speaker 02

  Yeah, we, we, we've been talking to the Cowboys a lot because we did the Dak Prescott and Zeke Elliott drop. And they're, they are the most educated in NFTs compared to any other NFL team.

• 22:47Anthony Pompliano?

  Yeah. At, at this point. What makes you say that?

• 22:50Speaker 02

  Because we've been talking to them a lot and we did already two drops with them. Uh, and they're very, very into the space and they're looking into the space very, very.

• 22:57Anthony Pompliano?

  So when you do it with Dak Prescott and, and Zeke and these guys, do you have to, you have to work with the team on it also?

• 23:03Speaker 02

  Um, if you use their logo, yes.

• 23:05Anthony Pompliano?

  Okay.

• 23:06Speaker 02

  But, you know, as you know, the NFL has banned NFTs and they're not, I mean, it started free and we could do whatever we wanted. At them, at this point right now, the NFL hasn't decided with what they wanna do yet. They did a deal with, with Dapper Labs for videos, but you know, who cares about those videos? Uh, but to create actually collectibles or trading cards, they don't know what they wanna do yet.

• 23:27Anthony Pompliano?

  Gotcha.

• 23:28Speaker 02

  Yeah.

• 23:28Anthony Pompliano?

  The other question that I have is Dak Prescott, I think you told me this before. The NFT you guys did with him, it changes based on his performance?

• 23:37Speaker 02

  Yeah, so.

• 23:37Anthony Pompliano?

  Explain how this works.

• 23:39Speaker 02

  I forgot completely to talk about that.

• 23:41Anthony Pompliano?

  Yeah, see, I didn't forget. You see, you see how good I am at my job? Yeah, I got a good memory right here.

• 23:45Speaker 02

  So, you know, so Eternal Labs is a technology company, right? So we, we, we wanna, we wanna do groundbreaking stuff. So what we did with I, I R C NFTs is, um, we create an NFT and depend, and the whole thing is, is it, it, it changes, depends on performance, right? So the QBR rating changes, the NFT will change. So we have three types of NFTs. It starts like from a normal NFT and if Dak has a great game, the NFT lit, lit up some fire. If he has a bad game. The NFT turns to a completely cold NFT, like fully icy and stuff. You can find all that on our website. So we did the same thing with Luis Suarez of Atletico Madrid and we're doing the same thing with Messi and hundreds of other soccer players and teams.

• 24:26Speaker 02

  Uh, but I think it's pretty fun because you know, it kind of, it's kind of a competition with yourself. If the things you buy are actually performing good and you can see your whole collection on fire or your whole collection or frozen solid, right? So I think it's a cool, cool little feature that get collectors to, to, to, to participate.

• 24:45Anthony Pompliano?

  Yeah, it, it, the, the whole idea of it changing is, uh, is pretty crazy, right? Where you literally can go ahead and do it. The, uh,

• 24:53Speaker 02

  We're using Chainlink, uh, the Chainlink, uh, the Chainlink identifies, identifies the data, um, in the blockchain and, and, and that's all the performance. And it changes automatically.

• 25:05Anthony Pompliano?

  Yeah. The, the, uh, the other piece, uh, is that if the Giants had one, we'd be in the, uh, we'd be so far down, you wouldn't even know. It'd be like black. It just, the NFT would turn black. We gotta pick it up, fellas. Let's go.

• 25:17Speaker 02

  Yeah. Some, something else, something else I want to talk about that we've been working on a lot is we've built a lot of DeFi applications on, on, on Eternity. Um, NFT staking, NFT lending, NFT renting, you can now rent a CryptoPunk, right? You can have him for a week on, on a custodial contract. The reason we have not released those things yet is we're waiting to see regulations and what will happen then. You know, like I said, we don't want to make, uh, we won't publish any products that will endanger the whole operation. And, um, something that I can say here is we're almost done with a $20 million raise for Eternity Labs from multiple investors. Um, some very good names that will help us take Eternity to the next level.

• 25:59Speaker 02

  Uh, but like I said, uh, the regulation part on DeFi is something that's kind of worrying, but, but we'll see. But I'm very, very interesting, interested in DeFi myself. So we've built all these instruments that you can go and, and, and peer to peer rent an NFT or, or, or, or lend money to somebody. And he gives you his NFT as collateral. And that's not only for Eternity NFTs. You can do it with a CryptoPunk or you can do it with an Ape or, or, or anything.

• 26:25Anthony Pompliano?

  What kind of yield do you expect to? People to be seen on these things.

• 26:29Speaker 02

  Depends. I mean, it's from, from 30% to 40%. Depends. It's gonna be peer to peer. So there's going to have to be a mutually agreed yield between the two parties.

• 26:40Anthony Pompliano?

  Gotcha. That's, that's pretty good, though. The, uh, the, the entire thing is, uh, um, is nuts how quickly this is all moving. Last question I got for you. What's the craziest experience you've had in this entire journey? You've met a lot of people. You've done a lot of crazy shit. What's the craziest thing so far?

• 26:57Speaker 02

  Cam, man.

• 26:59Anthony Pompliano?

  That story right there, the one you just thought of that you don't want to say, tell me that story.

• 27:02Speaker 02

  There's things I can't really say, but, uh, I can tell you a funny, funny story. That's not very, very funny. But we, when we were in Vegas with Sakilo Nell filming his commercial,

• 27:13Speaker 02

  filming his commercial with Justin Muller, great, great drop. I've never met a funniest person that's a kilo nail. I, I've met him for the first time in person in Vegas. This guy could be a Hollywood superstar if you wanted it. He's the funniest man alive. Like, I could not believe how nice and funny he is. It's not that crazy of a story, but I was really, really surprised to, to actually meet somebody who was that freaking funny. I don't know how this guy is not the comedian or, or not an actor yet.

• 27:40Anthony Pompliano?

  Cause he's getting paid what, like eight million dollars to go bullshit about basketball like once a week on Thursdays.

• 27:47Speaker 02

  He is insane.

• 27:48Anthony Pompliano?

  Incredibly nice and he also is hilarious, even on the, uh, TV broadcast and stuff. He is very, very funny, right?

• 27:56Speaker 02

  By the way, one of the artists wanted, one of the NFTs, uh, strategy was let's create an NFT loop of SAC, of SAC throwing, uh, um, a, a free throw and endless, endlessly missing it on a constant loop. And I was like, will SAC be offended if we do that? I told him about it. He said, fuck yeah, this is funny. So I was like, so we'll probably do that on the next drop.

• 28:20Anthony Pompliano?

  Yeah, that is hilarious. You gotta be able to make fun of yourself, right? Where can we send people to find you on the internet? So that if they want to learn more about what you're doing.

• 28:28Speaker 02

  Yeah. So I'm, I am Nick Rose on Twitter and Instagram, but, uh, the company's website, the third day that I O, you guys can find all information there about what we do with NFTs and a third and labs.io will be, when you'll find about all of our products, um, pretty, pretty soon, probably January.

• 28:44Anthony Pompliano?

  All right. So a third and D.io and then also, uh, the I am Nick Rose on, on social media.

• 28:50Speaker 02

  Correct.

• 28:51Anthony Pompliano?

  Awesome, my friend. Thank you so much for doing this. This is super fun.

• 28:55Speaker 02

  Thank you, guys. Thank you for having me and we'll talk offline, Pom. Have a good one.

• 28:59Anthony Pompliano?

  All right, sounds good.

• 29:00Speaker 02

  Bye, boys.