Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Pomp Worth?", and More

Sam Parr (@theSamParr) and Shaan Puri (@ShaanVP) talk about the recent Barstool sports drama and how to react to getting canceled, Billy of the Week Bryan Johnson and his extreme body monitoring, the future of apparel retail and automated drive-throughs, and more. They also play a special game called "How much do you think Pomp is worth?" and discuss his latest decision to return investor money. _____ * Do you love MFM and want to see Sam and Shaan's smiling faces? Subscribe to our Youtube channel. * Want more insights like MFM? Check out Shaan's newsletter. _____ Show Notes: (01:23) - Dave Portnoy vs The World (24:30) - The future of apparel retail and automated drive-throughs (44:20) - Billy of the Week: Bryan Johnson (01:07:35) - How much is Pomp worth? (01:11:00) - The pitfalls of being mini-famous _____ Links: * Focusing on What Is Most Important

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Sam Parr?

  I've heard a phrase, it's like basically what rich nerds do on the weekend, everyone will be doing in 10 years.

• 0:05Shaan Puri?

  Right. Yeah. And that's exactly what this is.

• 0:20Shaan Puri?

  All right. On this episode, we are talking about the Barstool Sports Drama, Dave Portnoy versus the world. We have a Billy of the week, this guy, Brian Johnson, who to me is kind of like the Elon Musk you've never heard about. We have two business ideas, one around e-commerce idea, and then another one for restaurant drive-throughs. And then we end with a funny story about this dog walker that went to Sam. And we play a little game called, how much is pomp worth? Where we guess how much our friend is worth, because he just gave back all of his investors their money. And he's just going to invest his own money from now on. So that's the episode. Hope you enjoy.

• 0:56Sam Parr?

  Did you see, Sean, that people were tweeting saying they liked what they liked hearing what Ben had to say? And then he retweeted that.

• 1:05Shaan Puri?

  As he should. Dude, I retweet every compliment. Not every compliment, but if I get a bunch of compliments, like if I check my phone and there's a bunch of compliments in there, one of those is definitely getting retweeted. Uh, I think it's obnoxious when other people do it, but I also notice it. And so I'm like, oh, this is effective, obnoxious, but effective.

• 1:23Sam Parr?

  We, uh, we have some cool stuff to go over today, but the coolest one is the Dave Portnoy stuff.

• 1:31Shaan Puri?

  Yeah, let's talk about this. I've been wanting to talk to you about this.

• 1:34Sam Parr?

  Same.

• 1:35Shaan Puri?

  Since it happened, and it's still happening. So that's great. It's like, there's just more that's come out. And also, I think you surprised me because I think you're not, I thought you would be so pro Dave Portnoy, and I think you're actually not from our text messages. So first, explain what happened, and then we'll, we'll debate it.

• 1:53Sam Parr?

  Okay. So let's start with, if you don't know who Dave Portnoy is, Dave Portnoy is the founder of a company called Barstool Sports. They're basically known for like smut, bro comedy. That's actually pretty genius and I'm typically a fan of it.

• 2:09Shaan Puri?

  It's like if ESPN was drunk, this is what they would, this is the news they would make.

• 2:14Sam Parr?

  Yeah, exactly. That's a great way to describe it. And Dave Portnoy is a, he's, and this isn't an insult, but he's kind of like Trump in that he's like ridiculous and he's got fans that will do anything for him. And he plays this part that's exaggerated and silly and, and just overboard and everything he does. So Business Insider released an article last week, on Friday or Thursday, coincidentally, right when Barstool, which is owned by a publicly traded company, had their earnings call, they released their article at the same time. And it basically was an eight-month investigative journalistic piece where this woman named Julia

• 2:56Sam Parr?

  Black spoke with loads of people who had sex with Dave Portnoy. And this is basically either him or her or both. The girls DMing Dave and Dave, there were screenshots that said something like, "Do you want to be famous? If yes, I'm a good place to start." So like saying like some silly, ridiculous, douchey stuff. And the women saying like, "I would love that. Yes, I'm in." And they have sex. No problem. But in the article, some of the women accused Dave of having basically rough sex, nothing like illegal, I believe, was, he was being accused of. But basically like saying like, "He spit in my mouth. I had to

• 3:39Sam Parr?

  wear a leash. He filmed me." Things like that. Not illegal. Then, hearing this, Dave gets livid and he goes on a Scorch Earth War mode where he goes after Business Insider and he mocks them because their founder, Henry Blodgett, years ago got in trouble with the SEC. He goes after our friends, Morning Brew, because they are owned by Business Insider and he is Just going crazy on everyone and the fans of Dave Portnoy are attacking these people like crazy. And it's become a little bit of a frenzy and it's pretty wild. That's basically the summary, right?

• 4:16Shaan Puri?

  Yeah, I'll fill in a couple of tidbits. So, so Dave is, what do you need to know to have an opinion on this? So Dave is not married. He's a single guy. I think he's in a relationship now, but like, you know, he's a bachelor, right? So he can do whatever he wants. He's a rich guy. He's famous. He's in his 40s. And so there's always this kind of like, it's not illegal, but is it wrong thing? When it's like a guy who's 40 something, I don't know. What is he 44 or something like that?

• 4:43Sam Parr?

  One of the women was 18 or 19.

• 4:46Shaan Puri?

  19, I think, yeah, 1920, something like that. So, you know, there's always this sort of thing where you're like, ah, okay, it's not, it's not illegal, but is it right? You know, some people have an opinion on that. All right, but whatever. He's known for being like, um, like, I don't know, like a loud mouth, but he speaks. He doesn't like pull any punches, so he's direct. He, uh, I think he's a fairly honest guy. Um, and he's honest to the point of fault sometimes. So for example, the news, the news story hits, what a nine out of 10 people do, especially CEOs of companies, presidents of companies. He thought CEOs like the chairman or president. He, um, you know, you're supposed to sort of lay low.

• 5:31Shaan Puri?

  Your publicist will release a press release that says, you know, we categorically deny any wrongdoing. Um, you know, the truth will come out and, uh, and you let it blow over and you hope you didn't get canceled. He did the opposite. So he comes out immediately on Instagram live or Instagram IGTV. And he just says, look, my lawyers say, don't say anything, but I'm going to say exactly what's going on here. So here's the deal. These guys have been, I've known for months, these guys are putting out a hit piece because they contacted like dozens of people that I've been with. And they said they're fishing for something bad about me. And then these people would come tell me, hey, Dave, you know, there's a reporter asking around for, you know, if, if, you know, if you've done any wrongs to me. And I said, no, because you haven't, but like, just so you know, this is what's going on.

• 6:16Shaan Puri?

  So he knew this was coming. Finally, it drops. He addresses it directly and he said, he basically turns it on them. He said, you tried to cancel me, I'm going to cancel you. And so all of a sudden on Twitter, Cancel Business Insider is running because he's like, look, you're trying to profit off of this story. You, you act like

• 6:36Sam Parr?

  Oh, which is part of the story, which is this article is paywalled.

• 6:40Shaan Puri?

  It's paywalled.

• 6:41Sam Parr?

  And they're sharing it like crazy.

• 6:42Shaan Puri?

  They're putting tons of ad money behind this. Come read this story about Dave Portnoy, the bad guy. We are exposing the bad guy, but you just gotta pay 9.99 a month if you want to read this story. So he's like, dude, you're using my name and likeness. You made up this story where there's nothing wrong. You know, these were consensual relationships with legal adults. You know, I, he's like, I feel bad if somebody felt bad after we hooked up and they, they, they didn't like me or they didn't like what that they did it. Okay, that's, that's one thing, but this was a completely legal, consensual thing. What are you digging up here? What are you trying to say? And then he goes on the, he goes on the offensive, whereas most people are on the defensive. He goes on the offensive. So he's getting people to cancel their Business Insider membership.

• 7:26Shaan Puri?

  He's getting people to unsubscribe to Morning Brew. Unfortunately, a bunch of people started sending death threats to our friend and people who work there and that's not cool.

• 7:36Shaan Puri?

  And he's like, go buy my pizza. My pizza's out in stores. Let's go, go buy pizza. There was another angle to this, by the way, that really pissed him off. So I think he was a little bit mad at the hit piece. And then I think he went scorched earth once the, there was a reporter for Business Insider that started reaching out to Barstool's advertisers and saying, hey, are you aware of this story? We wrote about how bad Dave is and, and business and a Barstool. Like, you know, would you like to comment on being an advertiser on their platform? Basically trying to take money out of their pockets, trying to get the advertisers to, to, to cancel their relationship with Barstool, which is not journalism at that point. That is like warfare as far as I'm concerned.

• 8:17Shaan Puri?

  And it is warfare as far as Dave is concerned too. So that's when he went really like nuclear.

• 8:23Sam Parr?

  So, all right, and let's, let's say a few more facts here and a few more facts. I'm going to try and be as factual as possible, but you know, I'm going to be, I'm going to paraphrase. At one point he did a live thing on YouTube and he made jokes, but I don't know if they were jokes, where he said something like, You know, I think I'm gonna hire a private investigator to go and follow every single Morning Brew employee and find everyone who they've had sex with and see if there's any dirt there.

• 8:53Shaan Puri?

  Right.

• 8:53Sam Parr?

  And what else has he done that that we didn't say that was like part of the facts?

• 8:58Shaan Puri?

  Well, I guess we should say, what is the the sort of the the crime or the wrongdoing? So so the Business Insider article made it sound like a girl goes to his house knowingly that Dave wants to hook up, hooks up with Dave, feels shaken up about it afterwards because it was kind of kinky and crazy. She sleeps on the couch, she leaves, and a few days later, she tells her friends that she's feeling depressed and suicidal. And and her mom, I think, is the one who went and reported to the police and said, Dave is a bad guy. You guys need to be on the lookout for him. And the police are like, wait, what did he do? You know, and it's like, and the mom's like, he's, I went to the fish market and

• 9:39Shaan Puri?

  they said that he's here with a different girl every week. And it's like, all right, being a player in a crime, you know, that there's no crime here, ma'am. Like, I understand you're upset that your daughter, you know, had a bad experience, but that is not a crime, you know?

• 9:54Sam Parr?

  And in a follow up on his feed, he tweeted out a picture that she sent him afterwards that said, like, I want to get with you again.

• 10:02Shaan Puri?

  He basically leaked the DMs and the DMs were basically like, they hooked up. Okay, she slept on the couch. Then she she shared a photo online of her with Dave, kind of like to get the attention from her friends and whatnot on social media to get the likes, you know, her kind of posing next to Dave. And then also, you know, he was like, you know, do you miss me? And she's like, haha, yeah. And, you know, she's basically, they're like, planning their next hookup, you know, and, you know, never happened. So he kind of, he sort of, the insider article made it look like he traumatized slash, you know, almost raped these women. But then he released the DMs, which were basically like them joking around after the fact and saying, you know, you know, do you miss me? You know, when are

• 10:46Shaan Puri?

  we gonna hook up again? Blah, blah, blah. And the girl's definitely like, down as far as the DMs go. Now, that's not to say it wasn't. Wasn't like, you know, a bad experience or weird experience. But again, that's what the allegations were. So that's what, that's what came out. Now I wanted to get your take on two things. One is this offensive versus defensive strategy. What do you just think about this in terms of the art of war?

• 11:09Sam Parr?

  So.

• 11:09Shaan Puri?

  What do we learn from something like this? Cause cancel culture is everywhere. I think you and I are both don't like it. We don't like the general quick trigger that exists with cancel culture and how like, how that's just becoming more and more common for a variety of reasons. But then how do you deal with it? What's one to do? So, so what do you think about this offensive versus defensive strategy?

• 11:30Sam Parr?

  There's two parts to the story. There's like the actual deed and things that he's accused of, and then there's the reaction. So in terms of like, I think from just the article, it's clear he has done nothing illegal. I don't agree with what he did and I personally, I find it to be a sleazy and unethical move. That said, my ethics don't exactly.

• 11:51Shaan Puri?

  To hook up with somebody much younger than you or what, what bothered you?

• 11:54Sam Parr?

  I think that's weird. Yeah. I think, I think a 45 year old fooling around with a 19 year old, I think that's a little weird. But, but I think that's people's right to be weird, right? The law, there's a clear like cutoff. You could do what you want.

• 12:08Shaan Puri?

  Right. You're not putting me in a leash in bed, but if that's your thing, that's your thing. There's that, who am I to say?

• 12:13Sam Parr?

  I don't want my daughter to be part of that. I don't want my family to be part of it. I wouldn't, I wouldn't do that to people and I don't really want to be friends with someone who does that. So I don't agree with it. I don't want it in my life, but people can do what they want as long as there's adults who are consenting. That's cool. You know, it's.

• 12:31Shaan Puri?

  There's a difference between you did something wrong and need to like, you know, not have your job or your company needs to suffer and you need to go to jail. There's like, your, your reputation needs to be besmirched versus I don't like that behavior. I don't want to do it myself. And I don't really want to hang out with people who do that, right? Those are two totally different responses. And what you're saying is more like the second one, which is I don't want to do it. And I don't really think it's cool slash, I don't want to hang out with people who are doing that. But you know, you're not saying that this guy's a trash bag.

• 13:03Sam Parr?

  Totally. Well.

• 13:05Sam Parr?

  I don't know if I'm, do I think he's trashy? Yes, totally, totally. I do. But that, there's nothing wrong with that, right?

• 13:11Shaan Puri?

  Yeah.

• 13:12Sam Parr?

  Just because I don't like it. Yeah, there's nothing wrong with that. You know, everyone can live their lives along with it.

• 13:17Shaan Puri?

  Straight bullet here. I don't know why I had to hit her like that.

• 13:21Sam Parr?

  So I do think that he's trashy, but that's his right. You could do that. Now, the reaction, I think, is totally inappropriate. And I think it totally makes him look butthurt. I think it makes him look weak. I think it's a bad move. The reason why it's a bad move is because Dave has fans and he could be like, well, you know, I'm only, maybe he could say he's only joking. Maybe he could say, um, you know, I'm not saying that I'm gonna do something bad.

• 13:46Shaan Puri?

  Right.

• 13:47Sam Parr?

  But I didn't believe this until I had someone close. So we're, I'm friends with the Morning Brew guys. And I see how, I actually, they didn't explicitly say this, but I think that they're fearful that something bad's gonna happen because Dave's fans are gonna go after them. I actually believe that might actually happen. And because of that, I think that like, when you have that great responsibility and that power of these crazies, so we'll do whatever you say, you have to act careful. And I don't think that he's being careful. I think it's, he's being harmful. Additionally, the guy, a lot of the people who work at that company, Morning Brew, it's just like my company. It was like dumb 24 year olds who are like talented, but like inexperienced at life and don't know how to handle a lot of like stuff because they're still learning. I saw Dave like tweet at some of the young people who work there. And I was

• 14:31Sam Parr?

  like, I mean, this, this guy is just an, it's a bystander. He didn't do anything wrong. Why are you making fun of him?

• 14:36Shaan Puri?

  I think it was, I, I agree with you. I think it was a big mistake to go pick on the little guy. He had it right at the beginning when he was picking on the big guy. Oh, Business Insider, you're, you're trying to ruin my reputation. You're trying to hurt my business and my advertising, my revenues and my, my name. And you're trying to profit off that. It's a good move to go after Business Insider, the brand, the big name, the CEO of that who's like, you know, some 50, 60 year old guy who's rich and successful. Yeah. Okay, that's fair game. But when he was going after Morning Brew, that's a different company, bro. Like, that's a, they didn't even- That's not who wrote the article. Just because they own this asset like, you know,

• 15:20Shaan Puri?

  that doesn't make any sense. If they own a rental property somewhere, you're gonna go deface it like, you know, that doesn't make any sense. So I thought that was a bad look and I thought that picking on those founders who didn't say a word against them, picking on the employees of that company, now you're punching down. And so I think that was his tactical mistake in this art of war. I liked what he was doing. I also disliked the

• 15:40Sam Parr?

  Which is

• 15:41Shaan Puri?

  Go buy my pizza thing.

• 15:43Sam Parr?

  Hold on, stop there.

• 15:44Shaan Puri?

  Yeah.

• 15:44Sam Parr?

  Stop there. Swinging below, that's the rule here. Swinging below, you can't do. So like, when you're trying to create enemy, you always gotta go up.

• 15:52Shaan Puri?

  Right.

• 15:52Sam Parr?

  You always have to go up. If you go down, you're a bully. If you go up, you're David.

• 15:56Shaan Puri?

  Yes, exactly. And so he, he had, he had the momentum on his side because he had, you know, he was the one being picked on. He said, I done nothing wrong. And he has fans and he could have said, mobilized the army. If he had stopped at cancel insider, go cancel your membership over there. Cause these guys are just trying to make a quick buck on the salacious story. That would have worked. That would have been, you know, the good version of revenge. And then, then he went to the bad version of revenge. Okay. So that's the offensive versus defensive. Let's say that something happened to you and, you know, would you, do you think you would go on the offensive? Or would you be a lay low kinda guy?

• 16:34Sam Parr?

  Offensive. Offensive for sure. Yeah. I think it's good to go on the offense.

• 16:40Shaan Puri?

  Even though, like, I guess, have you ever had a situation like this come up where you had to kinda go on the offensive?

• 16:47Sam Parr?

  Thank God, no. I don't think so. I don't think so.

• 16:52Shaan Puri?

  Okay. Good. I'm glad. If you ever need to go on the offense, if I got your back, cause that's the other thing. He did it all himself, whereas he could have had other people kind of go to bat for him and create a little bit more, not just one man versus the world. I also see you have a business idea here. What is your business idea?

• 17:09Sam Parr?

  Wait, I do?

• 17:10Shaan Puri?

  There's one under here. I don't know. Did you write that? Maybe some, maybe Ben wrote that. It says, it says business idea, Twitter beef as a service. Is that you?

• 17:17Sam Parr?

  Oh my God, no, that's not me. But let me, wait, let me tell you one, one thing. Or there's some more facts here to the story that is actually quite interesting. So a publicly traded company bought Barstool, like, they bought part of it like two, three years ago, maybe a year ago. I forget exactly. I think recently they announced they're gonna buy the rest of it. So how much of Barstool does, is made up, or how much of Penn, the only company, do you think does Barstool make up?

• 17:45Shaan Puri?

  Ah, it's a hard question. I don't know.

• 17:46Sam Parr?

  I know the answer.

• 17:47Shaan Puri?

  Okay, yeah, go for it.

• 17:49Sam Parr?

  I think it's like 8%. So if you like, in terms of like revenue and value, what's Penn's, what's Penn's market cap?

• 18:02Shaan Puri?

  Nine billion.

• 18:03Sam Parr?

  Okay, so Barstool was bought for 600 million, I think, I think, and their revenue is probably 100. Penn's is probably like, uh, five or something like that, whatever. It's a, so it's a small percentage. However, Barstool makes up a significant amount of the like brand equity of Penn, right? So like, no one has known, I mean, very few people knew about Penn. It wasn't, they, they, it's a regional casino. I believe it's regional. It's like on the East Coast. Now it's a global name because of Barstool and because of Dave. So I would argue that while it only makes up 5 or 10% of the actual metrics for business, it actually accounts for like 60, 70, 80, 90% of the brand equity.

• 18:46Sam Parr?

  So here's the thing. The stock went down, I think, 30% the other day when this got announced. In my opinion, I wouldn't want to own this stock necessarily because I think more of these things are going to happen. However, I think there's a, the Penn is actually an interesting buy right now because if Barstool only makes up like 8% of their, their business, and business is doing pretty good, the business of Barstool, the ad business would have to go away almost entirely for this to make up like a meaningful impact. And yet the stock went down 30%. This might be a good stock buy right now. I was, I was looking at the math. It might make sense to buy the stock.

• 19:21Shaan Puri?

  Stock market Sam, I love it. Stock pick at the end of this segment. Uh, yeah, I just, I think, I think that's probably right. Uh, I think Barstool is, is, uh, this is going to go away and you know, this 20% dip that it's taken is not, uh, that's not. That's not a permanent thing, but I would say, A, not financial advice before we get sued. And B, I think that this is going to be something you see over and over again. You see it with Dave Chappelle right now. He's going on the offense. You saw it with others where they just disappeared. They lay low for a bit, right? Louis CK or, you know, the different, different people who got canceled and they go disappear for a while.

• 20:01Shaan Puri?

  And then they come back two years later and they sort of beg and apologize and try to get back in the good graces of things. I think that, I think that going on the offensive is going to become much more the norm. And you're going to see, you're going to see that. Now, he is perfectly positioned to do this because he is, like you said, a Trump type of character. He always speaks what speaks his mind. He's always kind of, you know, off the cuff. He has devoted, diehard fans that will believe him. Even when he's in the wrong, they'll back him up. And so, you know, I think that that was, that was working in his favor here.

• 20:34Sam Parr?

  If you're the CEO of Penn, how do you feel right now? And what do you do?

• 20:39Shaan Puri?

  I don't know who the, we should look him up. I could tell you.

• 20:41Sam Parr?

  His name is Jay. He's a young guy. His name is Jay.

• 20:43Shaan Puri?

  I was going to say, if I could just look at the person, I can figure out, no, it's Jane, Jane Cicati or something like that.

• 20:50Sam Parr?

  Yeah, that's what I mean. Jay or Jay, he's like a youngish guy. It looks like he's in his mid 40s, maybe 50s.

• 20:55Shaan Puri?

  It's a girl, Jane.

• 20:57Sam Parr?

  The CEO of Penn?

• 20:58Shaan Puri?

  Yeah, CEO of Penn National Gaming, Jane Cicati or something like that.

• 21:03Sam Parr?

  Well, for the, there was a guy who, oh yeah, I see what you're talking about. The guy that you see has named, you see Jay Snowden. He was the guy who was like, he's, he's the president and chief officer and director of Penn Gaming since 2020. I don't know what's going on.

• 21:17Shaan Puri?

  I don't know why they have to, okay, whatever. You know, I think they're probably like, you know, bit nervous about this whole thing, but you gotta know who you're getting in bed with. When you buy Barstool, you know, it's coming with the hair on the deal. And the hair on the deal is its greatest strength, which is that, you know, the, the big personas. The no fucks given attitude towards content. Well, they're using this content also. He turned scandal into more content.

• 21:43Sam Parr?

  But do you tell Dave to chill, to cool it? Or do you just stay out of it entirely?

• 21:47Shaan Puri?

  You gotta have him find the line, right? That's what I'm saying. We were saying, we're showing some points where he crossed the line in the wrong way. So there's like, you know, don't turn this into an actual legal problem. And B, um, you know, make sure you're doing this strategically in the art of PR war here. You need to be punching up, not punching down. You need to be, don't sic your, your, you know, don't have an ugly incident happen.

• 22:08Sam Parr?

  Teach him? Do you teach him or do you say, Dave, you cannot do this again? Strike one. Like do you, are you disciplining him? Or are you being friendly?

• 22:16Shaan Puri?

  You're getting in the car, you're sitting shotgun with him. You say, okay, look, I know how you feel right now. And normally we would say this, but I know you don't want to do that. You don't want to just kind of hide away and let this thing blow over. Okay, we're on board, but let's set some ground rules, right? We want, here's how we want this to end, right? It's like a negotiation with a, uh, with somebody who's got, he's taking people hostage. It's like, how would you like this to end? Um, you know, do you want to get out of here? Do you, are you trying to hurt people? What are you trying to do? And okay, I can help you get there. You want a pizza? Let me order you a pizza right now. You need a car? You need a getaway car? How about you let someone out and then I can work on that car for you? Um, that's, that's the way I would be talking to Dave if I was, uh, you know, Jane Sicati.

• 22:57Sam Parr?

  Or. Dude, these businesses, when you, when you buy media companies, HubSpot did it with us. And we're not anywhere near as extreme. But when you like this whole thing of like every company is a media company. When you start getting to that territory, I think it's good, but a lot of people do it. Not realizing that these are some of the consequences.

• 23:14Shaan Puri?

  Right. Yeah, you're in the media all the time. Uh, all right, let's do another, let's do another segment. I got some ideas for you. Uh, I want to, I want to do some business ideas. So. I've been looking at, um, I've been looking at a bunch of e-commerce companies and I'm in e-commerce myself. Plus invest in a couple and just friends with a bunch of store owners. And we look at kind of the numbers and I look at some businesses that are doing well, some of them are not doing well. And I wanted to share with you an idea that I have that I don't know if it's a really dumb idea, a really smart idea. I can't tell you.

• 23:44Sam Parr?

  Okay.

• 23:44Shaan Puri?

  You tell me which one you think it is. Okay. So in e-commerce, e-commerce is amazing because there's way less friction. You don't have to go into a car, drive to a store, spend the time, you know, you just, you can be on your phone on the toilet, you're shopping and you push two buttons and hey, it's going to arrive in two days. That's kind of a magical, amazing thing. What's the one downside? Well, for the downside is it's hard to know if the product's any good or bad because you didn't see it, you didn't feel it, you didn't touch it and you don't know if you could believe the reviews. But even more than that, in the whole, one huge category of e-commerce is fashion and apparel. And in that fit is the number one thing. Like, you know, you're wearing a black fitted shirt right now.

• 24:24Shaan Puri?

  It fits you very well, but you don't know, are you a large, an extra large, a medium in different brands? It's always different. And isn't that just like kind of a crazy thing that we just don't know what size we should buy? Like, that's like the stupidest reason for

• 24:38Sam Parr?

  I think it's crazy.

• 24:39Shaan Puri?

  It counts for like 40% of returns or something ridiculous like that, right? Like

• 24:43Sam Parr?

  I think it's crazy.

• 24:44Shaan Puri?

  Returns account for like, you know, somewhere between, I don't know, three and 10%, you know, of revenue for these brands. And then of the reasons for returns, it's not that it was defective. It just didn't fit right. And so what, how do we solve this problem? Okay. So I invested in this company, Bolt, that does one click checkout. And it's basically like, hey, why do you have to type your fricking card and address in every single time? If you do it once, we should just let you check out again, saving that. And, you know, you don't have to create account with every single merchant. Like, oh, I

• 25:15Sam Parr?

  Does it work for Shopify?

• 25:17Shaan Puri?

  So Shopify has their, has their own called Shop Pay and Amazon has their own one click checkout. This Bolt, the reason it works is because it's for everybody else. If you are not on Shopify, you're not, you're not named Amazon, then you probably want to offer the same level of like frictionless checkout. But you can't get people to make an account with your little leather boots company. You know, maybe they made it with this jacket company and now they should just be able to check out at the boot company, even though the jacket and the boot company are two separate things. All right. So Bolt is kicking ass and it's a multi-billion dollar company already and they made checkout more frictionless. Okay. So how do I make deciding to check out more frictionless? So here's my idea.

• 25:56Shaan Puri?

  I think you gotta have a brick and mortar location. I think you basically put up pop up stores, you put up actually like nice kind of showroom style stores in LA, SF, New York. You just go there, all the major cities, go to the top 20 cities and you open up in downtown a fitting booth and it's called the perfect fit or true fit. And what is true fit? So you go in and this thing is going to measure you head to toe using the, whatever the best goddamn technology is in the world for scanning a body and knowing its exact dimensions, like a tailor measuring your crotch and all that. It's going to basically measure you automatically like a, when we get like a Dexa scan or something like that. You go lay down in this thing and it's

• 26:37Shaan Puri?

  going to measure you for five minutes. And now you have your true fit and any store you go to, you could just log in with your true fit or it's just saved in your browser and saved on your phone. And basically it just gives a store your exact, it knows what your exact sizes and fit is. And maybe even your preferred fit, like, do you like things tighter or looser?

• 26:58Sam Parr?

  Yeah.

• 26:58Shaan Puri?

  Do you like, you know, baggy around the stomach or tighter on the stomach? Right? Like, maybe you even have that level of preference and then every store, it's like an API. So every store would just say, oh, cool. Like, just like we all have the metric system. We have this like standardized system that we can say, oh, I can, I know how to describe the length of my thing because I can use the metric system. I can use inches or millimeters or whatever it's going to be depending on which system you use. But we have these central systems. So I think we need one for fit. And I think if you created this, you could just say, you come in, you get scanned for free. And now you're going to have better fitting stuff, better fitting shoes, clothes, jackets, all that stuff on every website you visit. And then you go to the websites and you say, hey, would you like people to return less of your stuff?

• 27:39Shaan Puri?

  Would you like them to know exactly what size to get without having to go look at your size chart and then go measure the, you know, the, how many inches their chest is like?

• 27:48Sam Parr?

  Yeah, it's brilliant.

• 27:48Shaan Puri?

  Ridiculous. And so now you just ping the system. The system says this person should be a large in your, in your, in your clothing, in your, your brand. So that's the idea. What do you think of this?

• 27:59Sam Parr?

  So I think it's amazing. Let me, let me. One thing, look up Zozo suit, Z O Z O suit.

• 28:09Shaan Puri?

  I think I've seen this before. This is, it's the motion detector thing. It's like they send you this black suit, right? Well, how does this work? It's a rich guy, right? Didn't this billionaire create this?

• 28:18Sam Parr?

  Yeah. So I'm, I'm going off memory. I think it was four or five or six years ago. And it was a guy in Japan. He was a successful entrepreneur. I think in the clothing space, I think he owned some type of like fast casual Japanese clothing company.

• 28:33Shaan Puri?

  Right.

• 28:34Sam Parr?

  And he created this suit and it was either free or like $5. And basically it's a bodysuit. So if you've ever seen like behind the scenes of, uh, of like Lord of Rings, when they're filming on the green screen, or have you ever seen like a Bob's, like a Bob's letter or something, like how they have the suits that go over their head? It looks like that, but it's all black and it has polka dots all over it. And you put it on and then you hold it up, your camera up to it, your phone. And it's supposed to like figure out the dimensions of your body. And he was going to mail one of these to like everyone in Japan or something like that. And it failed. I don't know why it failed. I just don't think it worked that great.

• 29:08Shaan Puri?

  Yeah.

• 29:09Sam Parr?

  However, that I, are you looking it up? When was that?

• 29:12Shaan Puri?

  I'm on it right now.

• 29:14Sam Parr?

  Was it like five years ago?

• 29:15Shaan Puri?

  Yeah. I don't know what the timeframe is of this, but I remember you told me about this multiple years ago. Cause you were like,

• 29:20Sam Parr?

  I thought it was amazing.

• 29:22Shaan Puri?

  And so.

• 29:23Sam Parr?

  I thought this was such a good idea. And there was people, uh, so I used to go to a Grail.com.

• 29:29Shaan Puri?

  I think it's still going. October 29th, 2020. So last year, one year ago, they launched a Zozo suit too. So, you know, they're still going with this.

• 29:37Sam Parr?

  I think it's great. And I remember going on Reddit and I would like on Reddit, there was these subreddits where you could buy and sell like fancy clothing. And I would buy and sell clothing on there. And there was these guys that would kind of bootleg it where they would download the app and then use the, the suit to just like get their own measurements. And then they would just like write that down and then they would like use that as like their way to do sizing. And I actually think that the suit would. I don't know the technology behind it. I think you could do a better job, though, than what you're describing. And it's freaking amazing if it works.

• 30:11Shaan Puri?

  Right.

• 30:11Sam Parr?

  But I don't know if it worked well. But if it does work, the idea of this is awesome. And people were also using it, athletes were using it for their like body measurements. And you could like, use it to see if your muscles are growing or not growing. Additionally, there's this one scale that never really took off. But they had a Kickstarter and when I saw it, it was amazing. But it was a little too expensive for me to try before it got built. And basically, it was a scale that looked like a normal bathroom scale. You stand on it, but then this arm came out and it does, it like, it's this arm that comes out the bottom and it does a loop around your body and like wraps around your body. And it would use a camera to scan your body. And they would tell you all about if your measurements are going up or down.

• 30:54Sam Parr?

  I thought that was amazing. I love those things. And I thought that that, do you remember that scale?

• 31:00Shaan Puri?

  Yeah, I know what you're talking about.

• 31:01Sam Parr?

  Was it called like Naked or something?

• 31:03Shaan Puri?

  Something like that. Didn't seem to catch on, but I think there's something here.

• 31:09Sam Parr?

  Yeah, it's called Naked, nakedlabs.com.

• 31:12Shaan Puri?

  And I think that, yeah, I think it's, I think it's harder to do as a startup. I actually think that this is better to do if you're Amazon or you're Bolt. Like this might be my free idea for Bolt. Hey, hey, guys, here's what you should do. You've raised hundreds of millions of dollars. You should, you know, you might have to pour 40, 50 million dollars into developing this network of stores that has this technology that basically all day is just measuring customers. But it's also, in this case, it would be driving people to put in their information. So now they can just check out with Bolt anywhere and you know, you're on file. But you not just have their payment info on file, but you'd have their size info on file.

• 31:47Sam Parr?

  So now I would buy so much more stuff.

• 31:49Shaan Puri?

  Bolt becomes more valuable to every merchant because it not only stores payments, but it has their customer fit information. And I also think that this is not the easiest thing. So it's not just about scanning the body because you actually kind of need to see how the clothes fit on somebody. So you'd almost want, if you're going to do this perfectly, and I don't know if this is a good idea or not, but you'd almost want like, 10 shirts that are like the stock shirt fits and it's like, okay, try these five on. Yeah, that looks good on you. Do you like how this fits? Yes. Okay. You are, you are a size medium, specifically this many centimeters. You know, all your, all your measurements are here and you prefer the fit of X. So we know how to translate that now to any brand, how any brand can use that

• 32:34Shaan Puri?

  against our standardized measurement system. And so, um, so I feel like this is kind of an impractical idea, but I just wish it worked because it would reduce friction so much in shopping. It would make people way more willing to shop and way less returns.

• 32:48Sam Parr?

  We asked Mark Laurie, Mark Laurie was the guy who started Judd.com, sold it to Walmart for some many billions. And we asked him, what's an idea that you would work on right now if you wanted to sell it $100 million in two or three or four years?

• 32:59Shaan Puri?

  Right. This is what he said.

• 33:00Sam Parr?

  And this was it. He said, he goes, the, the number one problem, the number one cost that our company has at Wal, you know, Walmart.com, the, the third or fourth or second most popular e-comm website in the world. The number one thing is returns due to bad sizes. So if you figure out a way just to help us save that just a little bit, we would pay a whole lot of money for that.

• 33:18Shaan Puri?

  Right.

• 33:19Sam Parr?

  And you know, you actually could do this where you could, if you weren't techie, you 100% could just open up small shops that were like $2,000 or $3,000 a month in rent, have two tailors there and, um, and then go out to some of the bigger retailer brands and be like, hey, will you put our, you know, our, uh, our logo on your site and help us.

• 33:42Shaan Puri?

  And there's crappy ways to do this. You might be able to partner with existing stores and you just have it, you just have like a booth and you have an agent there who can do it. Uh, so you may not even need the space, but all right, this, this is one, that's one idea. Okay. Let me give you another idea. Future of shopping continued. So, um, I don't remember where I heard this, but I heard somebody's talking about this and I just, it was like a no brainer moment for me. Okay. So. We all know that like, you know, software keeps getting better, robots keep getting better. And it's sort of like, oh, what's going to happen to all these trucking jobs if they're self-driving trucks? What's going to happen to all these retail, like cashier jobs? If, you know, like the Amazon Go store where you just walk in, you pick up an item and you walk out

• 34:24Shaan Puri?

  and it just knows from what you picked up off the shelf, how much to charge your Amazon account, right? It looks like kind of amazing. And I think those are two of the most popular jobs in America is truck driver and like retail cashier. And so, okay, what, what, what is like even further down this? So here's an easy one that I thought was kind of cool. Restaurant drive-throughs. So restaurant drive-throughs, you know, you, you pull up, you roll down your window and they say, oh yeah, welcome to McDonald's. What can I get for you today? And you're like, um, you know, and let me get the number three. They're like, you know, what do you want to drink, blah, blah, blah. So why?

• 34:58Sam Parr?

  You know what a number three at McDonald's is?

• 35:01Shaan Puri?

  A number three at McDonald's, I'm going to go with a double cheeseburger. What is it?

• 35:05Sam Parr?

  I think it's a double cheeseburger or a quarter pounder. Number one's a big mac.

• 35:08Shaan Puri?

  It's probably quarter pounder.

• 35:09Sam Parr?

  Number two is the two cheeseburgers. That was my, that was my order. And then I think number three is quarter pounder.

• 35:14Shaan Puri?

  I'm more of a chicken sandwich kind of guy, so that's what I get.

• 35:17Sam Parr?

  That's like a seven or eight, I think.

• 35:18Shaan Puri?

  Yeah.

• 35:19Sam Parr?

  Yeah.

• 35:20Shaan Puri?

  There's like the shitty fried one. That's like the eight. And then there's like the kind of like less fried one.

• 35:26Sam Parr?

  The artisanal one.

• 35:27Shaan Puri?

  Yeah, the artisanal one with like a tomato on top. Now, now you're healthy. So, so the, the idea here is like, why does that person have to be in the store?

• 35:36Sam Parr?

  Like they don't.

• 35:37Shaan Puri?

  They don't, right? Like we have Zoom, we're doing this podcast in two different cities, you know, a hundred miles apart. Why can't, why does that, why doesn't that person just at home on Zoom? Just taking orders from me in every location. So there's no downtime.

• 35:53Sam Parr?

  All right, we talked about this before. There's these things that look like segues, but with like a iPad screen on it. And there's like a woman who you can like talk to, and she's like rolling around the store. Those have never taken off. They've never taken off.

• 36:04Shaan Puri?

  They've never taken off. I know why, by the way, we had one in our office. So we had like one of the initial products. It's called the double. It's called Double Robotics is the name of the company. And at first it's like, oh wow, this is cool. Like you could be working remotely, but you're like, you're the remote manager and you're just wheeling up behind people's desks. And you're like, hey. Hey, how's it going? And then they turn and your face is on the iPad. And like for, for, for real, simple reasons, it doesn't work, which is like, A, it can't go upstairs. So if you have like any stair in any, any part of your office, they just like can't get there. I can't like open doors. You know, so if you have like a meeting room, it can't get in. Like the iPad would die and it's like, ah, fuck, iPad's dead right now. Okay, we're gonna have to go charge this. Never mind, just, just call me. And like that happens three times and then you just start skipping the robotics thing because you're like,

• 36:49Shaan Puri?

  just call me, dude. Like we always end up on the call anyways, for one of these five reasons. And so just skip that whole step. So it never really took off, but it was too complicated, it was too fancy. The drive through thing, you, you don't even see the person anyways. They're literally just a speaker in the wall. No, there's just a speaker in the wall.

• 37:05Sam Parr?

  When you give them money, you do.

• 37:06Shaan Puri?

  Yeah, yeah, because that's a separate person, right? That's, that's like, that's their other job, you know? That's like, they do this other thing, you know? And while they're trying to give you their change, they're talking to the next person in line. This should just be like, imagine the downtime. So like, you know, one of the reasons that like Uber is expensive is because there's a whole bunch of time that a human is driving around without a passenger, right? Because they're driving from one trip to the next. Same thing happens in drive-throughs. There's like, there's like time in between cars, in between orders. But if I was remote, I could be working at five locations at once. And anytime somebody has a, a person there, I just hop, I just connect to that screen. I talk to them and I connect to the next screen. There's no downtime.

• 37:44Sam Parr?

  There's this crazy stat where I think it's like one in 16 Americans have worked at a McDonald's. Have you ever heard that?

• 37:51Shaan Puri?

  No, but I believe it.

• 37:53Sam Parr?

  It's something like one in 16, you know, McDonald's is one of the largest employers in the world. And it's basically like, they call it like, like internally or even externally, like when you're applying for a job there, they call it like the world's greatest first job. And so like the whole shtick is like, we're really good for just.

• 38:10Shaan Puri?

  We know you don't want to be here forever.

• 38:12Sam Parr?

  Yeah. And they embrace it and I think that's smart. And when I think about my, my aunt, I, I have an aunt who's been a cashier at a grocery store for 40 years. That's just was her job. She still is. And when I think about this stuff, about the self, self checkout and not having someone there at drive-through and how like, I, I'm almost positive it's one in 16 Americans. It's something shockingly high, have worked at McDonald's. Do you think that you have an obligation as an employer to continue doing some of these minimum wage jobs? Just so you exist to like?

• 38:48Sam Parr?

  Further society along. Otherwise, if that isn't the case, then you got, you're gonna have to do some type of universal income or something like that.

• 38:56Shaan Puri?

  Yeah, it's gonna be creative destruction and it's gonna be rocky before it gets good. And I think you have to let the progress happen. So, you know, here's how this is gonna go. Today in California, they're paying, you know, like, if you go look at any McDonald's or Chipotle or whatever, it's like, now hiring, please, please fucking come work here. $24 an hour. And it's like, wow, $24 an hour for this, like, this is not a minimum wage job. That's like three times the minimum wage. So, and they're still having trouble getting people to come work there.

• 39:26Sam Parr?

  Not three times.

• 39:27Shaan Puri?

  This job.

• 39:27Sam Parr?

  What's the?

• 39:28Shaan Puri?

  Minimum wage is eight bucks, right?

• 39:30Sam Parr?

  Minimum wage in California is like $15 an hour.

• 39:32Shaan Puri?

  California is higher now, but it's still double, it's like double the minimum wage. And so, and that's for McDonald's. So what does that mean? You know, that's just gonna cause prices to go up, or it's gonna cause some stores to close because they're just not economical when you have crazy labor costs. And so, so what's gonna happen is that's gonna go to, first, they're gonna do the remote thing that I talked about, which is, instead of paying somebody $24 in California, they're gonna find somebody in Nebraska who can zoom in and say, can I take your order? As long as they can say, can I take your order and push a button, then, and they're willing to do it for $12 from at home, that's gonna happen. And then that's gonna get replaced because they're gonna be like, I'm tired of paying this schmuck $12. What, oh, Amazon just

• 40:14Shaan Puri?

  released its Alexa product for all brands and I can just, I can just have it be like an Alexa where it just asks a question and then it just auto like figures out what I want. Cool. Like, just like at airports, you know, people check in at kiosks now instead of at the front desk. Like, the companies are gonna go this way. They're gonna go towards automation because it just makes too much financial sense.

• 40:34Sam Parr?

  I don't think you should get in the way of progress, but are you, are you bored with remote work?

• 40:41Shaan Puri?

  No.

• 40:42Sam Parr?

  Dude, I'm so fucking bored. I'm so bored. I like, I miss.

• 40:45Shaan Puri?

  People?

• 40:46Sam Parr?

  I miss hanging out. Like, I miss it so much. I feel like I have way less friends right now. I miss it so much. I'm so bored. And like, I find myself going to Target like three days a week just to walk around and like see stuff. I go to Whole Foods like all the time. Like, I purposely won't go like once every two weeks or once every 10 days for a big trip. I'll do lots of small errands. I go to the corner store all the time. I find myself just like going, I'm like, let's go shop. I just need to get out. And I need to be around people. And if the people went away from that, I would also be pretty bummed. That I would be pretty bummed out.

• 41:19Shaan Puri?

  Well, I think it would just shift, right? Like, okay, so now with all this free time, what do you go do? You go do something else. And so you go do something else that gives you that people hit. You'll you'll unbundle the socializing part from the like cashier part, you know, like, okay, the cashier can become a robot. So I'm gonna get my people fit, my people hit from something else. And I actually think there's gonna be a whole new job that is just basically like software supervisor. Like, I just think that's gonna be a job. Like, software is gonna replace what a lot of people do, but then it's gonna get stuck and it's not gonna know how to solve some problem, or it's not gonna understand somebody's accent at the drive through. And then you, as the supervisor, are gonna have to set a step in and say, hey, human here. Yeah, I can help you out. Sorry about that. Sorry, the stupid software doesn't work well. And

• 42:01Sam Parr?

  Oh, I don't want this to exist. I hate, I hate that. I hate it. I hate it. But I agree, it's inevitable.

• 42:08Shaan Puri?

  Inevitable, for sure. And I think there's a whole set of jobs called software supervisor, or like robot repair, or like robot manager. You're just gonna manage robots. It's like, what is my job? I used to have to walk around and pick up these things. Now this machine in this warehouse goes and picks up everything. I just have to watch the machine to make sure it doesn't hit something else. And if it gets stuck, or it needs, you know, some grease, I go grease it because I'm a I'm a robot manager. That's what I do. And that's gonna become the normal job.

• 42:35Sam Parr?

  Yeah, I agree with you. I think it's gonna happen. Can I show you something cool really quick?

• 42:40Shaan Puri?

  Yeah.

• 42:40Sam Parr?

  What else you got? All right, Ben, hit it.

• 42:47Speaker 02

  Million dollars isn't cool. You know what's cool? A billion dollars.

• 42:59Sam Parr?

  All right, we got an interesting segment. You like that? This is Billy of the week. We're gonna, I'm gonna talk to you, Sean, about this guy named Brian Johnson. I showed you this guy. Let me give you a little bit of background about who, about who this is. And I'm not actually going to talk about his business. So Brian Johnson started a company called Braintree. If you are an entrepreneur or you work in like e-comm or anything that takes payment, Braintree is, you probably know what it is. It's a payment gateway. It's basically Stripe, but different. He bootstrapped the company for a long time, raised a little bit of money. Once it was already quite successful and then sold it for a huge amount of money. And this was like five years ago, I believe. They also bought Venmo, Braintree bought, yeah, sold it to PayPal.

• 43:43Sam Parr?

  And if I had to guess, at this point, he's probably worth at least a billion. That's how much money he made. I think he sold it for like six or seven or eight hundred.

• 43:52Shaan Puri?

  Yeah.

• 43:53Sam Parr?

  It was 300, he sold it for 300?

• 43:54Shaan Puri?

  A few hundred million, yeah. So something like 300, more like 300, I think.

• 43:58Sam Parr?

  Oh, got it. Okay. So he's in the range, maybe. He's, he's very wealthy. So this guy's incredibly interesting and because he just launched something called Blueprint. So if you go to blueprint.bryanjohnson.co, his name is Brian, B-R-Y-A-N, Brian Johnson. He's doing something pretty amazing. Basically, he's spending all of his time right now trying to lower his biological age. So his chronological age, his real age, I think is 45. His biological age is 35 and he's measuring all 70 plus of his organs. He's measuring all type.

• 44:36Shaan Puri?

  Nobody knows what this is. What, what the heck is a chron, so chronological age is the number of years you're alive. Right? That's, that's what that is?

• 44:43Sam Parr?

  Yeah.

• 44:44Shaan Puri?

  And then what biological age is what?

• 44:47Sam Parr?

  Yeah. So frankly, I don't, I'm not entirely aware of how they measure it, but I know that I have one using, I use this site that Huberman, who was on our podcast promoted, it's called Inside Tracker, and it tracks your blood and different parts of your body, and it tells you what your biological age is. And I think they do that by looking at the averages. So, but frankly, I'm not sure. But they basically like, you can be 50 years old, but have the body of a 40 year old. And this biological age thing, it's like a standard way of measuring, but I don't know what all goes into it.

• 45:21Shaan Puri?

  And by the way, you were right, 800 million is what he sold it for. Okay. So I'm on, so you were right about that. So let's go to this guy's thing, which is, by the way, this guy's doing something else too. He's basically creating like a Neuralink, which is like the same thing Elon Musk trying to do. It's like a bringing in a face.

• 45:37Sam Parr?

  Looks like a helmet and you could like think something and it happens.

• 45:42Shaan Puri?

  Exactly.

• 45:42Sam Parr?

  So you could think like,

• 45:43Shaan Puri?

  It can just read your brainwaves and it can cause something, they can type out a text message off of a thought. That'd be the, that'd be the dream or the idea.

• 45:50Sam Parr?

  And this new thing is this blog where basically, he's basically measuring everything in his body. And he said, LeBron James said he spent 1.5 million dollars a year to improve his body. I'm spending more than that. I've developed all the tests. I've got as much money as you could possibly have. My whole goal here is to lower my biological age and I test all my organs. And when I test them, I put all the results here so anyone could do it. And he lists his diet, his workout, everything. And he listed his diet. Let me just read what he had for breakfast. Breakfast was super veggie. He basically had broccoli, cauliflower, spinach, mushrooms, garlic and salt and vinegar. Ugh, that was his breakfast. Lunch.

• 46:36Sam Parr?

  Lunch, leafy greens, veggies, berries, seeds and nuts. Dinner was nutty pudding. I don't know what that is. Almond milk, macadamia nuts, chia seeds, blueberry, raspberries, pomegranate juice. That's it. And then he lists all of his supplements and there's like 20 of them.

• 46:53Shaan Puri?

  Children's hemoglobin.

• 46:56Shaan Puri?

  Horse serum. This guy is.

• 47:00Sam Parr?

  Yeah, he's like eating like crazy stuff and he's jacked. So he's 165 pounds. He's probably only five, 10, six foot. So he's not like huge, but he's, I think 6% body fat. He has his body fat all there and he has like all, I don't know how you, you know, I don't, you can click through this and you could see all of the attributes to each organ and things like that. So I don't, I don't understand a lot of it, but it's incredibly fascinating. And I think it's fascinating because A, I just think this is interesting, but B, I think, I've been saying this for a little while. I think what this guy is doing is going to be very common, not in five years, but like maybe in 15 or 20 or 30 years. And the reason why I've always thought that this is weird and this is like the biggest problem,

• 47:43Sam Parr?

  one of the biggest problems we have as humans. It's basically, how often have you heard the story of like, person just found out that they have cancer? And it's like stage five, stage four, whatever. Had they known it could have been cured? And it's freaking crazy how reactive we are to health and not proactive. And so I actually think that what he's doing, which is proactive, it's going to be the future. I don't think it's going to be this extreme because like, I've always said this, like, even though like, you know, drugs are bad, like you still gotta get fucked up sometimes. You can't be eating fucking macadamia nuts and chicake mushrooms every goddamn meal. Like, you know what I mean? You gotta have some cake and like some tequila once in a while. So like, I'm down to get fucked up once in a while, but I do think that like, this is pretty cool.

• 48:27Shaan Puri?

  This is amazing. I can't believe I haven't seen this before.

• 48:32Sam Parr?

  So it's new. It's like two months old.

• 48:35Shaan Puri?

  This is one of the most amazing things I've ever seen. I'm just clicking through it right now and like, I don't even want to do this podcast. I want to go read all of this and I want to see what's.

• 48:42Sam Parr?

  It's amazing, right?

• 48:43Shaan Puri?

  So there's, I totally agree with you that the future looks more like this than it does like today. So like it is crazy that we don't know what's going on inside our own body. In fact, there's a question that you can ask yourself, which gets you to think a little bit differently and see the world a little differently, which is in 50 years, like today, all right? Let's say we look back a hundred years ago. So a hundred years ago was the year 1920. And how many things in our day, how many things that that they did back then would just seem so primitive, right? So it's like, um, okay.

• 49:18Sam Parr?

  Wait, did you just say 50 years ago was 1920?

• 49:20Shaan Puri?

  A hundred years ago. So a hundred years ago is 1920, right? So let's say a hundred years ago, I don't know what, what's, I don't know the exact timeline of things, but like,

• 49:30Sam Parr?

  1920, like,

• 49:32Shaan Puri?

  World War I just happened.

• 49:34Sam Parr?

  Yeah. So, uh, smoking was far more common. You could advertise cigarettes to people. You could smoke, you could smoke anywhere you want. So that was quite common.

• 49:42Shaan Puri?

  Like, there's a whole bunch of things. So, like, so all the things we do, like, if I look at my day today, it's like, well, nope, there was no internet. There's definitely no cell phone. There was definitely no, I don't even think there was, um, like, I don't even know, like, could women vote? Like, I don't, I don't know when all these things happened, but like the world.

• 49:55Sam Parr?

  It was just happening right around then.

• 49:57Shaan Puri?

  World looked very different. Let's put it that way. So, uh, world looked very different and, um, and, you know, but it looked, it felt completely normal at the time. And so, uh, and so if you, if you think about, if you go forward, you say, okay, cool. So then, you know, um, you fast forward to today, then you go forward a hundred years. So, you know, when I look back and I see slavery, I say, wow, that's crazy. I can't believe that was, I was okay. Or, you know, the, when, when the Holocaust was happening, I can't believe people just stood by while that happened. And it's like, what are the Holocausts of today? And it's like, I think as a, for personally, for example, I believe that people will look back and be like, you just killed animals all the time. You just murdered them for food? Like you murdered them for lunch for that number seven at McDonald's?

• 50:41Sam Parr?

  I don't think we're gonna, we're gonna do it. We're gonna, we're not gonna necessarily gonna do it about that, but I think what they will say is, so you would just like raise these chickens, like a million of them under this barn and they would be shitting on each other and like, you just like, or these cows, they're like born into this pen and straight from the pen, they go straight to the butcher where they're killed as a veal. Like you treated them that way. So the mom never, like, I think that we're gonna be like, I can't believe you treated animals this way.

• 51:03Shaan Puri?

  I think that's how people, people are starting to feel that now, right? That's like where, you know, like a lot of the kind of vegan plant based stuff comes from is you see what's going on at a farm. You're like, this is horrible.

• 51:14Shaan Puri?

  The horrible from like a moral ethical level, you know, like I, like I, for example, my wife's vegan and I was like, yeah, okay. You know, like I get it. Killing animals to eat them is probably not good, right? That is killing a live thing. And like, I love my dog. And if I spend time with like a horse, I kind of like love that horse too. Like cows, you know, like they're not that far, they're not that different, right? Like, um, yeah, I guess I could see how if I had to, if I had to like, think about it emotionally, that would be feel really wrong. Okay. But what about, you know, just like having milk and eggs? It can't be that bad, right? Like what's wrong with milk? And I love cheese. What's wrong with cheese? And then they showed that like, uh, you know, like, you know, earmuffs, if you, if you're sensitive, you can't handle the stuff. But basically, the way that, the way that the videos

• 51:57Shaan Puri?

  I was watching that were like, how, how they get milk is like, milk, basically a cow gives birth to a baby. They then separate the baby from the mom. They put it like nearby enough where the, where the mom can hear the baby crying for milk, but it can't reach it. So the milk gets produced like at this like much higher rate or whatever. And first of all, to even get them pregnant, they like artificially inseminate them. They like basically like rape them with their arm with a plastic bag over it. And they just keep them pregnant year round. So they're just constantly pregnant in order to constantly be producing milk. And then they're constantly taking the babies away to cry and then they go kill the baby for, for food. And then they let the mom just keep milking. So it's like, yeah, it's a pretty messed up thing, you know, like if, once you know, it's pretty hard to, uh,

• 52:39Sam Parr?

  I'm down, I'm down to kill them to eat them. I just, I would like to treat them a little nicer before we kill them.

• 52:44Shaan Puri?

  What I'm saying is that's going to be like, that's going to be like, you know, that's going to be seen like, I, I like my house slave. Like I treat them well. Like I feed them.

• 52:52Sam Parr?

  No way. No way.

• 52:55Shaan Puri?

  How it's going to be seen a hundred years from now. I think the way we treat animals today.

• 52:59Sam Parr?

  Dude, we've been eating animals since the beginning of time. I don't think that's going to change.

• 53:03Shaan Puri?

  It's going to change.

• 53:03Sam Parr?

  You're on drugs. I think we're going to treat them nicer. You are on drugs.

• 53:07Shaan Puri?

  It's gonna change because we're gonna have a good substitute, which is lab grown meat. So people are gonna be able to make, make the, make the same steak you want without killing the animal. And then in that case, killing the animal is gonna look absolutely barbaric. It's gonna be only a hobby sport. It is not gonna be the way you feed, feed the population. So.

• 53:23Sam Parr?

  God, I think you are so wrong about this.

• 53:25Shaan Puri?

  Okay, fair enough, but there is a thought experiment that I believe that in a hundred years.

• 53:28Sam Parr?

  But I, I think we are gonna treat, I think we're gonna treat them better. I totally think that. That's why I, I'm trying to buy, yes, before we murder them. Yeah, dude, I'm, I'm higher up in the, in the food chain. I'm gonna eat you. I think, um, I've been trying to buy a cow here. Have you, you know, you could buy like whole cow, like I, you can drive to the farm here in Austin and like see like the farm. And then you pay like $10 or $8 a pound. Yeah. And you go like buy the cow. I've been trying to do that because I, I think that's a good way to do it, but it's, I haven't.

• 53:56Shaan Puri?

  Okay, anyways, so my point is there's, you can think of a whole bunch of things. One, what else is gonna seem barbaric? I think the health thing that you're talking about right now, which is that you can't, you don't know what's going on in your body at any given time.

• 54:07Sam Parr?

  Like it's fucking crazy.

• 54:08Shaan Puri?

  Fucking crazy. They're gonna be like, so you just, you were just winging it? So yeah, you know, we'd go to the doctor like once a year and we'd just say, hey, is everything all right inside?

• 54:17Sam Parr?

  Once I've been to the doctor, bro, dudes don't go to the doctor, men don't go to the doctor.

• 54:20Shaan Puri?

  I haven't been to the doctor in like five years. I've made an appointment and I missed it because I was late. You know, I'm late to everything. I'm late to this podcast. I was late to the doctor and he.

• 54:27Sam Parr?

  Yeah, like I, I haven't seen a dentist in like 20 years.

• 54:30Shaan Puri?

  For, for sure. A dentist, you can miss me with that. So there's basically like, you know.

• 54:35Sam Parr?

  There's no point.

• 54:37Shaan Puri?

  But, but I'm down to have like some chip in my body or some blood sensor. That's like, I want to at all times know what's going on in my body. I just don't want to go to the doctor. So, um, that's gonna be seen as crazy that we, it's like people who, you know, it's like if you go drive around without a map or something. It's like, whoa, whoa, you renegade? We're gonna be seen as the ultimate renegades for having just like lived life.

• 54:57Sam Parr?

  I agree.

• 54:57Shaan Puri?

  Not knowing when there's cancers and blood diseases that are just floating around in our body and like, hope, hope we caught it in time, you know? Oh, we didn't. That's too bad, you know? It's crazy to me. So.

• 55:07Sam Parr?

  Have you heard of the, um, the, the Mayo Executive Health Clinic or Health Checkup?

• 55:12Shaan Puri?

  I've been thinking about doing it. It's like.

• 55:13Sam Parr?

  I'm gonna do it. I'll do it with you.

• 55:15Shaan Puri?

  Explain it. It's like five grand, right?

• 55:16Sam Parr?

  Let's use our, uh, let's use our, and our NFT money and do it. So basically, yeah, let's do that. It's five or $6,000 and it's posted by the Mayo Clinic and they have locations in probably, where's Mayo? Indiana, I think Notre Dame, was that Notre Dame? And I think they have another one in Arizona.

• 55:33Shaan Puri?

  Yeah, there's Arizona.

• 55:34Sam Parr?

  Maybe California.

• 55:35Shaan Puri?

  I don't think there's one in California. I think Arizona is the closest one.

• 55:38Sam Parr?

  Is it Arizona?

• 55:39Shaan Puri?

  But describe what it is, because I didn't know about this until a buddy told me and I was like, oh shit, yeah, we should do that.

• 55:43Sam Parr?

  Yeah, I've been thinking about doing it, but I wasn't sure if it'd be beneficial to me at my age. I thought maybe it'd be more beneficial a little bit older. But basically you spend five to eight grand and you go to this Mayo Clinic, a hospital ultimately in Arizona. And you stay there for two nights, three days, and they just do a ton of tests on you. So you get MRI done, you get all your blood work done, you get, I don't even know. I mean, you just get, they have a list. If you type in Mayo executive health checkup or something, they have it. And basically in order to get, so when we sold the company, I had to get this thing called, um, and even before we sold it, I had to get it. Cause we were big enough to where like if Sam, if me, if I got sued, it could be bad for the company. And so we would get this thing called Board of Directors Insurance. Have you heard of that?

• 56:27Shaan Puri?

  Yep, yep, yep.

• 56:28Sam Parr?

  And so it's cheap. It's like a thousand dollars or five, I forget how much it costs. And if you're a little bit older, um, or you're unhealthy, it's what I think sometimes you have to get one of these, one of these things done in order to qualify for that health insurance or to get a discount on it. And, uh, basically you go to this place and they do a ton of different shit on you just to see like what your health, how healthy you are. And you're supposed to go once a year.

• 56:50Shaan Puri?

  Right. And so you do, uh, does it say what the scans are? So there's a bunch of preventative screening tests. Yeah, like cardiovascular, okay, whatever. This is not going to tell us anything. Uh, but they test for like, I don't like metals in your body or like other shit that like you don't get at the normal doctor. And it sounds like, you know, uh, over the top, like I wouldn't really think about it, but the person who recommended it, they were like, hey, uh, like, you know, we're now like all like 30 plus and, um, like, you know, shit happens, like they hopefully not in your thirties. Sometimes in your forties, getting to your 50s, 60s, 70s, it's becomes like a probably type of thing. And they're like, you know, we've been fortunate to make some money, like the best use we can do of our money is health.

• 57:34Shaan Puri?

  And so like, let's just do this thing. Let's just do it every year. We'll make a fun trip out of it. And, uh, let's go get this screen done and like, let's just stay in.

• 57:41Sam Parr?

  Yeah. He's trying to get, he's been trying to get Ramon to do it. I'll do it. I'm going to do it.

• 57:45Shaan Puri?

  Yeah. So, so we should, uh, we should book this thing. So let's go back to this Brian Johnson thing. Okay. So he is basically monitoring his body at an extreme level and it looks like he's basically measuring.

• 57:58Shaan Puri?

  The health and age of his organs, of his individual organs. And then he's looking at, if I take this, you know, 30 micrograms of melatonin before bed, how does that affect X? It's like, you know, the quantified self nerd stuff, but on steroids on, you know, on like, this is like the most extreme example I've seen of it.

• 58:19Sam Parr?

  It's the most extreme example. I don't think it's a good way to live because like it, it's, it's, uh, you have, you probably don't have that much joy.

• 58:27Shaan Puri?

  No, this isn't for the normal person. This is for the, like, the human population needs, like 0.1% of the population to be this weird and do these tests and push the boundaries and like, live in the future. Like there's that phrase, um, I forgot what it is. I have a simplified version of it. The simplified, the complicated version is like, the future's future is already here. It's just not evenly distributed. Um, but I just say the future is already here. It's just not everywhere, which is like the simple way of saying that, right? Like, it's like this guy's living in the future. We're just not all living in the future right now. Like the thing he's doing, we will all know this level of detail about our bodies.

• 59:03Sam Parr?

  I've heard a phrase. It's like basically what rich nerds do on the weekend, everyone will be doing in 10 years.

• 59:09Shaan Puri?

  Right. Yeah. And that's exactly what this is. Uh, this is amazing.

• 59:13Sam Parr?

  Have you seen a picture of him? Look, look at, look at his, like, look at him without a shirt.

• 59:16Shaan Puri?

  By the way, this is like, yeah, he's insane. So he's six feet tall. He's 40 something years old and he has 3.5% body fat. He's insanely ripped, but he's also not like-

• 59:24Sam Parr?

  And he said that, he said that wasn't optimal. He goes, that was too low. So I went back up to like 6.8.

• 59:31Shaan Puri?

  Yeah. Yeah.

• 59:33Sam Parr?

  It's pretty sick. Click that video.

• 59:34Shaan Puri?

  I found 6.8 to be too low, so I went to 26.

• 59:37Sam Parr?

  Right. Look, there's a picture of him. There's a video of him dunking or like jumping up there. Have you, like, he looks great, man. This guy looks super good.

• 59:46Shaan Puri?

  He is to me like, you know, like Elon Musk gets a ton of worship because it's like, wow, you're the genius billionaire inventor and you like say dick jokes, like you're my hero. And it's not that this guy's like better than Elon or Elon's worse than this guy. Nothing really like that. But man, I love finding these guys that are like, they're not like- They're they're no different. Like this guy is just as smart, has been super successful. He is absolutely ripped, which like, you know, someone Elon has not been prioritizing that you could tell. So it's like, this guy lives a different lifestyle, but it's like, this guy will have one one millionth the fame of Elon Musk right now. You know what I mean? Like, if I go look this Elon Musk.

• 1:00:28Sam Parr?

  I think he's got 2000 followers on Twitter. Let's, I'm gonna DM him.

• 1:00:31Shaan Puri?

  Yeah, like, we should have him on because I think this guy's fascinating. And like, we've actually talked about it before, by the way, we did him as Billy of the Week before this because he told the story about door to door sales. And I went on this long rant about door to door sales and how I thought that was like an amazing hack for hiring anybody who's done well with door to door sales. So Elon Musk, 63 million followers. Brian Johnson.

• 1:00:54Sam Parr?

  I think he's like 2, 3, 4, 5,000.

• 1:00:56Shaan Puri?

  Yeah, like, uh, let's see.

• 1:01:00Shaan Puri?

  He's, okay, he's at 27,000. So he's not nothing, but you know, 27,000 for 63 million is like, I think he got a bunch because he went on the Lex Freeman podcast and that like really boosted him. But yeah, he's basically like, you know, 1, 1,000, uh, more than 1,000 times less famous. But I think these types of people are like way more accessible, way more interesting to learn from and just more fun to be a fan of than just being a fan of, you know, the Yankees type of thing.

• 1:01:28Sam Parr?

  Yeah. All right. Let's get him on. It's, this guy's fascinating.

• 1:01:33Sam Parr?

  He, he's very interesting. And Ben, by the way, he's a Mormon, right? So, uh,

• 1:01:39Shaan Puri?

  So Ben, you're basically related to him. Ask your cousin if he'll come on then.

• 1:01:42Sam Parr?

  Yeah, don't you know him?

• 1:01:45Sam Parr?

  All I can say is I'll see what I can do.

• 1:01:49Sam Parr?

  Yeah, you like, you definitely, you definitely have a cousin.

• 1:01:52Shaan Puri?

  Isn't there like a group chat?

• 1:01:53Sam Parr?

  Basketball camp with him or something? 15 million of us, one group chat.

• 1:01:59Sam Parr?

  Yeah. Like your social network or something? You surely have, you have something just for this. We do have a social network, actually. No one uses it, but we do have one.

• 1:02:07Shaan Puri?

  What is it called?

• 1:02:07Sam Parr?

  What's it called?

• 1:02:10Sam Parr?

  I don't even know. Just tabernacle or something? It's, it's, it's a, it's an app that was made by the church, by the church.

• 1:02:18Shaan Puri?

  It's called nature.

• 1:02:24Sam Parr?

  I'll look that that can be a next episode. I'll tell you all about the Yeah, just church app. Just call them.

• 1:02:29Shaan Puri?

  Sounds like a business opportunity. If the Mormon social network exists, but nobody's really using it. I feel like all you gotta do is, you know, airdrop some tokens and and all of a sudden people will be using this thing like.

• 1:02:40Sam Parr?

  Yeah.

• 1:02:41Shaan Puri?

  By the way, did you got either guys? You guys don't own.

• 1:02:44Sam Parr?

  By the way, just ask Mitt Romney for an intro. He knows him. She.

• 1:02:51Shaan Puri?

  Yeah. There's definitely a group chat for like the successful, super successful Mormons.

• 1:02:57Sam Parr?

  Yeah, definitely. They all took the blood oath.

• 1:03:01Shaan Puri?

  So do you know what an airdrop is?

• 1:03:04Sam Parr?

  No, I see everyone talking about it and I'm too afraid to ask.

• 1:03:07Shaan Puri?

  Okay. So basically an airdrop is this amazing thing in crypto where you just wake up and then there's thousands of dollars in your wallet that you didn't have the day before. And so that's what happened yesterday is anybody who owned what's called a dot E N S, the Ethereum name service, which is basically like a, you know, you could have dot com, dot org, dot io. There's a dot E N S now. And so like when I did my crypto week, I was like, oh, I want to have my like my namespace in the on the blockchain, like the Ethereum world. So I created a a dot E N S like.

• 1:03:37Sam Parr?

  How much money did you get?

• 1:03:39Shaan Puri?

  So I got like four grand yesterday just for having and I only have one. I have friends that have like hundreds of these names. They they they made like fifty thousand, hundred thousand dollars yesterday.

• 1:03:49Sam Parr?

  What? Really?

• 1:03:50Shaan Puri?

  You know, you you bought this thing like, you know, I paid a hundred dollar in gas fee or two hundred dollars of gas fees to get my name. And, you know, that thing paid off with like a four thousand dollar airdrop. So basically the the organization that's behind this, they created their own token yesterday for that will be used to like vote on how this thing works. So like in the domain world, there's like ICANN, you know what I mean? Like this is this committee called ICANN. And ICANN gets to decide when there's a new domain.

• 1:04:17Sam Parr?

  Which is bullshit.

• 1:04:18Shaan Puri?

  Like dot photo or dot business.

• 1:04:21Sam Parr?

  Dude, ICANN is such bullshit.

• 1:04:22Shaan Puri?

  So they're that's the governing body, right? And so with with the crypto world is decentralized. So the way it works is everybody who owns a name gets to vote. So if you're, if you're a user, you get to vote. And so how do you vote? You vote with your tokens. And so they dropped, they airdropped a bunch of tokens to, to everybody. And so everybody made a bunch of money. Nobody's going to care about the vote. It's like reading the privacy policy of a website. You're just like, yeah, yeah, yeah. Agree, agree, agree. Sure. I'll, I'll vote with the majority. No problem. Just give me my, give me my free money, please. But this happens all the time in the, in the crypto world is if you own an asset, the group that made that can airdrop more tokens to you. And those have some market value associated with them. Like that happened with bored apes. If you had a bored ape, they, they airdropped you this potion.

• 1:05:05Shaan Puri?

  That you could give your ape and turn it into a mutant. And that potion and the mutants, basically it just like doubled the value of whatever you own. So you owned a thing that was worth, I think the cheapest one right now is like 150,000. So at the time they were like 50,000. And people were basically getting a free 10 to $20,000 item airdropped to them by the organization. It's kind of insane.

• 1:05:25Sam Parr?

  Now that Bitcoin's 67 grand, what, um, how much of your net worth is in crypto?

• 1:05:31Shaan Puri?

  I don't even calculate it anymore. Like, I don't know. I don't keep track of it.

• 1:05:34Sam Parr?

  Over 50%?

• 1:05:36Shaan Puri?

  Uh, probably, yeah, probably. Cause it's, you know, I basically started it. My goal was to put in 25%. I think put, I put 20 in. And then it started going up so much. I just, I stopped at 20. And, uh, you know, I should have just gone all in. I should have gone all in like I believed. And I should have gone to 80%.

• 1:05:52Sam Parr?

  What about, what do you think, what do you think Pomp has? How much crypto do you think he has?

• 1:05:56Shaan Puri?

  He says he was 90% crypto, but I don't think he had a ton of money at the time. And the question I have is like, he then started making easily a few million dollars a year over the last, let's say three years.

• 1:06:09Sam Parr?

  I wouldn't say easily a few, I would say two, I would say two to three million a year if, if I had to guess.

• 1:06:15Shaan Puri?

  Right, right. So that's a few, few million dollars a year for the last couple of years. So that's like, let's say after taxes and all that good stuff. Let's say he got another four or five million bucks out of, um, you know, all of his content, sponsorships and all that good stuff. Courses, that sort of thing. The question is, did he convert all that into Bitcoin as he was going? Or did he hedge? Uh, if he converted it all, you know, that means he's got.

• 1:06:42Shaan Puri?

  If I was gonna place a guess, I would say that if you had, when he was earning that, Bitcoin's gone up about 5X since then. So if you had $4 million, it's gone 5X, that's about a $20 million stake at that part, not including whatever you had before that. So I would guess the guy's net worth is probably,

• 1:07:01Shaan Puri?

  I'd set the line at $30 million, the liquid net worth, not including

• 1:07:06Sam Parr?

  Not, not, not including the private businesses that he owns.

• 1:07:08Shaan Puri?

  Yeah, startup investments that he made that are speculative and illiquid at the moment.

• 1:07:12Sam Parr?

  Yeah, I mean, that'd be a home run.

• 1:07:14Shaan Puri?

  I could be off. What do you think? Would you guess that?

• 1:07:17Sam Parr?

  I'd probably say lower. If I had to guess, I've got no information. If I had to guess, I would say 15.

• 1:07:22Shaan Puri?

  15. And I think when he started the like,

• 1:07:27Shaan Puri?

  the like, before he was Pomp, the brand name, you know, like, a lot of it depends on what was your base, right? So like,

• 1:07:33Sam Parr?

  Well, he said in his article, he wrote this amazing article about how he's quitting.

• 1:07:37Shaan Puri?

  Yeah, that was really strong.

• 1:07:39Sam Parr?

  And it was a great article. You shared it as like, just great writing, and I agree with you. I think you shared it.

• 1:07:44Shaan Puri?

  Yeah.

• 1:07:45Sam Parr?

  And it was really good. And so basically Pomp came on our pod a couple of times. We should have him on again. And he is this personality who has a Substack, has a podcast, has a fund where he raised, I think, $100 million. And he basically, was it 100?

• 1:08:02Shaan Puri?

  I don't know if it was 100, but yeah, go ahead. Something.

• 1:08:04Sam Parr?

  Well, tens of millions, let's say. He wrote a letter to his investors saying, I'm shutting this down because I want more free time and I want to spend more time doing what I want. So here's your money back. He goes, I don't want to be a billionaire. I want to be a time billionaire. And I love that. I completely agree with that move. That's totally the right move. He basically said without saying that I was unhappy because I was addicted to screens and I don't want to be like on this dopamine game anymore, which is so common. We've been hearing that constantly.

• 1:08:31Shaan Puri?

  Been hearing that a lot. Not surprising. The pendulum is swinging, right? We all got addicted to this substance. And now, you know, some of us are coming off of it publicly.

• 1:08:42Shaan Puri?

  I read it a little bit differently. Here's how I read it. I read it like this, which is, It doesn't really make sense for me to invest y'all's money now because I kinda got enough money on my own that I'm just gonna invest my own money and not have to deal with any of you guys. And I don't need to like play this game of fees and carry when, um, which will just make me wanna like, I have to raise this bigger and bigger fund, deal with more of you guys, have to like deploy more and more capital, which takes more time. Like if I just invest my own money at this point, I'm gonna do much better. I'll make more money because I'll own a hundred percent of my upside. And secondly, I don't have to keep, I don't have to deal with any people. I don't have to deal with anybody. I don't have to go fundraise. I don't have to write updates. I don't have to do any of this stuff.

• 1:09:24Shaan Puri?

  So I kinda read it, which was just like, that made, when I was famous but not rich, it was great to raise a fund and that was the only way I could invest a bunch of money. But now I'm rich and famous and so I don't need your money anymore because it comes with problems, right? Like it comes with work.

• 1:09:41Sam Parr?

  Has your, has your mini fame exhausted you?

• 1:09:45Shaan Puri?

  No, not at all. But I don't even really, I don't even feel that famous, uh, at all. So I don't like.

• 1:09:51Sam Parr?

  You don't get hit up all the time to do shit?

• 1:09:53Shaan Puri?

  Yeah, but I just say no. I just say no all the time. So like.

• 1:09:56Sam Parr?

  I, me too, but I find it to be tiring. Like it keeps me up at like, for example, this young guy, I live next to a university. This kid knocked on my door last week and he goes, hey, I was wondering, do you have a dog? Like I wanna make some extra money. Uh, I would walk your dog for you. And I said, fucking A, good hustle. I appreciate that. I'm not just gonna give my dog to you though. Write up a letter, tell me all about yourself and put it in here and I'll determine if I think you're a good fit. And he did it and I've been losing sleep each because I'm like, I don't need someone to walk my dog. But like, I wanna give this guy a little bit of money. How should I say, I've been like keeping up at night. Like it's been keeping me up at night for like five or seven days on how I'm gonna like reply to this guy.

• 1:10:38Sam Parr?

  And I get messages and email and I'm like, and it's sometimes I get it from people I love and they want me to do stuff. And I'm like, I don't wanna do this. How do I say no?

• 1:10:45Shaan Puri?

  You should just say, look, uh.

• 1:10:49Shaan Puri?

  You know, I would just be, you should just say completely exactly what you're saying, which is, I think your hustle was awesome, which made me want to say yes, but I also realized, I don't, I actually like walking my dog and don't need somebody to walk my dog. So let's do this. I'm going to pay you for a week of walking my dog. You don't have to walk my dog because I want you to be rewarded for what you're doing because I think it's really great. And I remember when I was you. So, you know, here's this money. I need to sleep easy at night and I also want to walk my own dog. And hey, if you ever want to like do something else, you know, like maybe if I ever have like a job for somebody who's, who I need a hustler to do something, I got your number. And just send that you'll make his day and then you'll be able to like chill out and not have to think about.

• 1:11:30Sam Parr?

  Yeah, that's what I was gonna do. I was gonna just, I was just gonna Venmo him like 50 bucks and be like, I want to reward you.

• 1:11:36Shaan Puri?

  But make it a, make it a magic moment for him. So like this game I've been playing and I think you should do this as much as you can. I'm really just giving myself this advice, which is let's say there's a situation like this and like you could give him, you could just say no, you could be nice and give him 50 bucks. But what would make it feel amazing is like probably just like a little bit more than 50 bucks and some message like the thing I just said, which will make him feel like, oh shit, this guy's awesome. And like he reckoned, he saw me for being awesome. Like I got validated for this hustle that I was doing. Like there's Tony Robbins tells a story of like, he was in this restaurant and the waiter was great. He was like, he had a big, big group. It was like a big family dinner and everybody needed a different thing.

• 1:12:21Shaan Puri?

  And the waiter was so kind and he was just hustling and he was making everybody laugh. And he did this magic trick for my daughter and like, he was this young kid, 21 years old or something like that. And he tells the story, he's like, at the end of the dinner, I already knew like, hey, this waiter was great. And I'm going to leave him a nice tip, but he said.

• 1:12:38Sam Parr?

  Who'd you say, who'd you say did this?

• 1:12:39Shaan Puri?

  Tony Robbins and, and his kid is like, somebody suggests something or he realizes he's like, you know what? I'm not just going to leave him a tip. What would make this a magic moment for this kid? All right. How can I do this? He goes, all right, guys. When this guy comes out with our, with our to go boxes or whatever, like the final thing, we are gonna, this guy's been amazing, right? We all agree this waiter's been amazing. We are gonna give him a standing ovation in this restaurant.

• 1:13:03Sam Parr?

  Oh my God.

• 1:13:04Shaan Puri?

  And he's like, gets the whole table to stand up. They just start cheering for this guy as he's coming forward. He's like, what? Is everything okay? He's like, and then he just says, he goes, I need to talk to your manager. He's like, what? I brings the manager over. He just says, look, uh, you know, I've been coming to this restaurant for a long time. This is the best experience I've had. This waiter was amazing. And he really just made the night for our family. And I just want to thank you for that. Thank you for hiring this kid. He just kinda like made the kid feel like a star. Um, and I think the story goes on, which is like, I think his daughter ended up marrying this guy or something like that. Like it ended up being some crazy story, but just he, he kind of left that nugget. He goes, just think about what's the little extra 10, 20% you could do. Like it didn't take that much more effort to just like stand up and clap for the guy. Like it's a

• 1:13:47Shaan Puri?

  little bit embarrassing, I guess, but a little bit unorthodox, but it is, it didn't like require more money or more time. It was just a little creativity of how to make this guy feel like a little extra. And, uh, and so I've been doing that from time to time where I'll just see a situation, I'll go, okay.

• 1:14:04Sam Parr?

  Did you cheer? You stood up and cheered? Or you're like?

• 1:14:08Shaan Puri?

  Not in a restaurant. I haven't done, I didn't want to do the exact same thing, but I use this, this idea of make it a magic moment for the person. Um, and it's like, you know, I could just do this. That'd be like the normal good thing. But what would make this like really pop off? And what would make this something that they will remember tonight? They'll go tell somebody that this happened for them. Um, and then I do that thing and I never regret it. It's always like, you know, if my intention is good, like, you know, even if it's the, even if the execution is slightly awkward, I'd rather be the guy that does that than, uh, is in the, is in his shell, you know?

• 1:14:42Sam Parr?

  I think I agree. All right, fine. Lucky, lucky kid. Now I'll have to send him this podcast.

• 1:14:48Shaan Puri?

  Uh, all right. We should wrap it up and, uh, yeah, we're good.

• 1:14:52Sam Parr?

  All right. That's the episode.