How To ATTRACT Your Dreams With Your Mindset & Live Your Full Potential

Today I have a powerful masterclass on personal transformation, success, and creative entrepreneurship! We dive deep with mindset expert Rob Dial, legendary DJ/producer Steve Aoki, and comedian Bert Kreischer, exploring everything from overcoming self-doubt to building global success through authentic collaboration. Rob shares his journey of turning personal struggles into strength through The Mindset Mentor podcast. Steve reveals how he's built an empire by elevating others and maintaining peak health despite a grueling tour schedule. The episode wraps up with an incredible segment featuring Bert, who breaks down the art of creative promotion and authentic fan engagement. This conversation is packed with actionable wisdom for anyone looking to transform their life or build something meaningful in the world. In this episode you will learn:How to transform your life by understanding and reprogramming your patterns and identityWhy chasing passion before money leads to greater long-term success and fulfillmentThe power of silence and space in discovering your true path and purposeHow to maintain health and relationships while pursuing ambitious goalsThe art of authentic collaboration and lifting others up for mutual successFor more information go to https://www.lewishowes.com/1700For more Greatness text PODCAST to +1 (614) 350-3960More SOG episodes we think you’ll love:Rob Dial – greatness.lnk.to/1597SCSteve Aoki – greatness.lnk.to/1523SCBert Kreisher – greatness.lnk.to/1453SC Get more from Lewis! Get my New York Times Bestselling book, Make Money Easy! Get The Greatness Mindset audiobook on SpotifyText Lewis AIYouTubeInstagramWebsiteTiktokFacebookX

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Lewis Howes?

  Welcome to this special masterclass. We've brought some of the top experts in the world to help you unlock the power of your life through this specific theme today. It's going to be powerful. So let's go ahead and dive in.

• 0:18Lewis Howes?

  A lot of people feel stuck with their life and they don't think they have the ability to change.

• 0:24Rob Dial?

  Yeah.

• 0:25Lewis Howes?

  And if you were to give someone a roadmap, what would you do to transform someone's life in six months? So they feel like they actually are seeing change.

• 0:33Rob Dial?

  Yeah, I mean, I think that first off, that's like probably the best question because that's majority of the mindset mentors, like steps of all of this, just different podcasts where I'm like, okay, when I, when I wrote the book that I, that I just got out last year, I was like, what do I do? Like, if I look at 1400 episodes of the mindset mentor podcast, like what is it that I do? And it's more than anything else. It's how to understand yourself so you can take action. Like the original title of the book was the psychology of taking action. Because I find that so many people have trouble with it. And I had a lot of trouble with it. And so like, it's, it's interesting. Like we can look and say, oh yeah, like we both have successful podcasts. It must be so nice to have a successful podcast, but it's like, there's a lot of fears that come up in doing this. I'm like, we have put ourselves out there. That's a lot of judgment that can come from that, right?

• 1:18Rob Dial?

  I think the first thing that, that, that's probably the most important is like, what feels right? Um, I don't know about you, but I didn't start a podcast for money. And when you start a podcast, there wasn't any money.

• 1:29Lewis Howes?

  No, there's no money for the first five, six years.

• 1:32Rob Dial?

  There's no money. There's no, I didn't even know there was a way to monetize it, right? So there was like, it wasn't a money thing. There was a part of me that was like, what feels like the thing that I want to do? And for me, like, I actually felt obligated to start the mindset mentor because I was, the exact moment that it happened, I can tell you exactly what happened. I was in Jason's deli with my girlfriend at the time, now wife. And I was sitting there and it was like, it was like a movie where it was like a fever pitch where it's like, I started getting really stressed out, really anxious. I was looking around me and there was all these people that were like yelling at their kids and they were, you know, just seemed like they were, I don't know if it was reality or if it was just in my head. And it was like, everyone looked like they were miserable around me and I was like feeling all of it. And this is like the beginning of 2015, so nine years ago, right?

• 2:15Rob Dial?

  And I look at Lauren and I go, I think I'm gonna start a podcast. And she's like, What is a podcast? Right? Like she didn't really know what it was back then. I was like, I had this microphone, this exact one that we're using, a Shure SM7B. Cause I was, I'm a musician, so I had the setup. And I was like, I have things, I have traumas that I've overcome in my life that self-development helped me with. And I want to try to, I feel obligated to teach that to people. And it just felt right, which is the most important thing. And so like, I think the first step is don't ever chase money. I heard a quote, I think it was from Oprah, uh, where she said, follow your passion, money comes second, money always comes second. And so I think a lot of people always go money first. How can I make money right now?

• 2:59Rob Dial?

  And I think the, the thing about it is if someone follows passion, the money might not be there right away. But I think that if you fast forward five or six years, you go, oh my God, I didn't expect it to be this good. Right? Like when you, you think about it.

• 3:12Lewis Howes?

  Have some patience though.

• 3:13Rob Dial?

  That's the problem is most people want it right now.

• 3:15Lewis Howes?

  They want it now.

• 3:16Rob Dial?

  They, they, they're real bad with delayed gratification. And so I think the first thing is the feeling, like what feels like the thing that you want to do? And I think a lot of people don't give themselves enough space and silence to be able to think. Like a lot of times we're keeping so busy, we're always on Instagram. Like I recently deleted Instagram completely from my phone. Everything I run through my team, just because I, I want more silence in my life. Because I personally believe just from, you know, I'm not religious in any sort of way, but I believe that God, the universe, life speaks in silence. So the more silence I can have, the more clear I can be on what I'm supposed to do.

• 3:49Lewis Howes?

  Hmm.

• 3:49Rob Dial?

  And so whenever I've been in silence and I get a feeling, I trust that feeling like really deeply. And I'm, I'm okay going into whatever darkness it might be in front of me and not knowing the path. So I think the feeling is the first thing.

• 4:00Lewis Howes?

  Interesting.

• 4:01Rob Dial?

  The second thing.

• 4:02Lewis Howes?

  You need space and time to be able to feel.

• 4:04Rob Dial?

  A lot of space and time.

• 4:05Lewis Howes?

  Analyze and assess your thoughts and feelings.

• 4:08Rob Dial?

  Yeah.

• 4:09Lewis Howes?

  It's kind of like you felt called to do something. And it was kind of either nagging you, calling you, pulling you to do this. Because you kept listening to the voice inside of you that said, do this thing, do this thing. You didn't know why.

• 4:21Rob Dial?

  Right.

• 4:21Lewis Howes?

  But you felt excited about it, nervous about it, but also like. This is something you're supposed to do and maybe you fail, but it's something you're supposed to do.

• 4:29Rob Dial?

  Yeah. And, and the thing about it that I think is important people understand is your passion doesn't always have to be your paycheck. I think a lot of people get that misunderstood. Like, I think you and I are probably two of the luckiest people alive. We get paid for doing something that we're so passionate about. Like, it is what we love to do. And for some people, it's not always that way. And so if someone's looking, there, there's two different paths. Someone's looking to make money. Well, what's something that you could do that could make you money that you could at least enjoy? If someone's looking for passion, it could be something completely different. You know, like I, I always tell a story. I had a lady who was in one of my coaching programs one time and she was like, real depressed and I was like, what do you love? Like, what's one, what's a moment in your life where you felt like so much energy? And she's like, I have horses and we had special needs children come over to my farm

• 5:12Rob Dial?

  and got to like do therapy with the horses. That's one of the most alive I've ever felt. And I was like, but she goes, and then she goes, but I can't make any money doing that. And I said, what if you just had a job that you enjoy? You spend time that it pays your bills, but it gives you more free time to be able to help these children. And she's like, that feels good. And I was like, there might be something down the road where you might figure in three or four years that it'll make you money. But really what it is, is like, how can I enjoy my life more? And it, and so for, the first thing I think is the feeling. The second thing for people is you have to understand like you literally have to become a different person. And that's what's scary for people is that I have to be different. Like if I go back to Lewis 12 years ago, you're not the same Lewis as you were because you had to become and mold yourself into a different person.

• 5:55Rob Dial?

  I feel like I'm a different person as well. I don't think our, my podcast could be where it is now because I wasn't good enough to be here.

• 6:01Lewis Howes?

  Right.

• 6:01Rob Dial?

  But years and years and years and years and years of work, 1400 podcast episodes allowed me to get to the point where I can speak in a way that I guess is better than the way that I used to or more concisely, more value. But it doesn't just come like that. I think that's, that's part of the thing is that you'll see incremental changes. And I truly believe the, the longer the time goes on, the more I believe in like the Chinese bamboo story, which is, you know, you plant the, the seed, you water it, first year, nothing, second year, nothing, third year, nothing, fourth year, nothing, fifth year, nothing, sixth year, it grows 80 feet in about six months. And they say, they say sometimes you can like literally watch it grow.

• 6:36Lewis Howes?

  Wow.

• 6:37Rob Dial?

  I feel like it's the exact same way for success where it's like, you have to find the path that you're okay with going down, that you feel good about, that you are passionate about. And I feel like eventually the universe kind of comes to your side and conspires with you. If it's like, hey, this is the thing that gives you energy. I think that's the other way that God speaks is like through energy. Like if I get energy, I'll 100% have more energy after this podcast than before. Because I love doing this stuff. Like this is what lights me up. And I think that's how, when you look at the entire universe, it's all energy. I think that's, that's us being like, okay, if I'm silent, I can hear the messages and I can start feeling the energy of what gives me energy. And I think that's the stuff that we're supposed to be doing in our lives.

• 7:16Lewis Howes?

  How do we know when something is fueling us and giving us more energy?

• 7:20Rob Dial?

  I mean, I think it's usually quite apparent, right? So there's some people you get around and you're like, oh, there's some people you can think about getting around and you're like, oh, man.

• 7:26Lewis Howes?

  You're like drained.

• 7:27Rob Dial?

  You already feel your energy getting drained from it, right? So it's like, uh, I've always heard like people are like, they're either batters or they're vacuums. They either suck energy from you or they give you energy. I think there's also, you know, things that we do that are batters and vacuums, you know? I think, I think people underestimate, uh, how much energy it takes to go to a job that you hate. Like to drive, to drive to.

• 7:48Lewis Howes?

  Think about how much you hate this thing.

• 7:50Rob Dial?

  Right. You gotta wake up in the morning and I did this for years, right? I did this for years. I had to wake up in the morning, I had to get myself ready and the whole time I was like, I don't want to go to this job. Like my, I remember just one of my bosses just hating this guy, right? And he was just so rude to every one of the sales reps, all of us. And I had to get myself ready. I had to get in the car. I had to drive there. I had to walk in, I had to put on a face like I wanted to be there for nine, 10 hours a day, every single day. It takes more energy to go to a job than you, that you hate than to build something that you actually love. And I think that's what a lot of people need to actually start to understand. And, you know, Alex Ramosi put up a post a little while ago. And it was like, most people say they want more free time to build their business, but they have a full-time job.

• 8:33Rob Dial?

  And he said, if you look at it, you have 104 days a year. If you have 52 weeks times two, you have weekends, you have 104 days a year to build the thing that you're actually passionate about.

• 8:42Lewis Howes?

  104 days?

• 8:43Rob Dial?

  Yeah. And it might take.

• 8:44Lewis Howes?

  That's a lot of days.

• 8:45Rob Dial?

  It's a lot of days. That's a, you know, almost a, a third of the year.

• 8:48Lewis Howes?

  You can get a lot done.

• 8:49Rob Dial?

  You can get a lot done in 104 days. And so it's like, sometimes you do have to go out of balance to go back in balance. You know, like if you look at like the beginning stage of, of growing your podcast, there was a lot of hours, I'm sure.

• 9:00Lewis Howes?

  Yeah.

• 9:00Rob Dial?

  And there's probably a lot less hours now where you're able to, you went way far this way and now you're way far this way. If you want to be that way. And you can go back and forth between it, but I think that people just need to be aware of like, all right, being in this, around this person, do I get more energy? Do I, do I feel like they're sucking energy from me? Doing this task, do I get energy from it? Do I feel like it's sucking energy from me? Like, one of the things, I had a podcast episode come out the other day about how ADHD is a superpower. And, and this is one thing I think, like, I hate some of the words that are used. Like, it's a deficit is what is, like, as something is wrong with me if I have it.

• 9:36Lewis Howes?

  Attention deficit disorder.

• 9:38Rob Dial?

  Right, attention deficit disorder, like, there's something wrong with my brain. When in reality, if you look at somebody who has ADHD, when they find something that they're passionate about, they have what's called hyper-focus, like, they can zone out the entire world.

• 9:50Lewis Howes?

  And obsess.

• 9:51Rob Dial?

  Yeah, right. And so what really ADHD is, is a low B meter. Like, I can't do this BS, like, I'm not gonna do this anymore.

• 9:58Lewis Howes?

  Or I'm just not excited or interested in it.

• 10:00Rob Dial?

  Right.

• 10:00Lewis Howes?

  And so it's putting that energy towards what you are excited about.

• 10:03Rob Dial?

  Right. And most people are like, well, I'm just distracted. I'm like, actually, you just don't like what you're doing. And, and you have a brain that just can click it off and be like, this is not what I'm doing. If you can find something that you become hyper-focused at and you can zone out the world, go for that thing, that's the thing that gives you energy.

• 10:18Lewis Howes?

  I think that my entire childhood of school was ADHD because I just could not focus or pay attention the whole time.

• 10:24Rob Dial?

  Yeah.

• 10:25Lewis Howes?

  Yeah, it's interesting because I grew up very dyslexic also. And I used to have, I used to feel like it was, you know, the greatest, I don't know, deficit for me. I used to feel very insecure because I could not read and comprehend what I was reading.

• 10:39Rob Dial?

  Yeah.

• 10:40Lewis Howes?

  And in eighth grade, I had a second grade reading level when they tested me. And it was just always terrifying to read aloud in, in class because I would skip words and I would, I couldn't understand it. But I think that deficit or inefficiency in me with that allowed me to focus in other areas of my life where I became very, you know, proficient in.

• 11:02Rob Dial?

  Mm-hmm.

• 11:03Lewis Howes?

  It's what allowed me to find something else and become a master in other ways.

• 11:07Rob Dial?

  Yeah.

• 11:08Lewis Howes?

  It was a struggle for eighteen years, man.

• 11:10Rob Dial?

  Yeah, I mean, I've, I'll be honest with you too. Like, I've, there's many times in school when I felt like I was stupid. I remember I switched, I, we lived in a bad part of town when I was younger. And then we moved from second grade into a better part of town, a little bit better, wasn't great. But it was still a little bit better part of town. And we had these, it was a small school. We had split classes, which means that second graders and third graders were together. I was in third grade and I remember sitting in this, in the room, trying to figure out how to read. Like, I, it wasn't taught to me, and I was in third grade. I couldn't figure it out, and all the second graders were reading out loud.

• 11:40Lewis Howes?

  No way.

• 11:40Rob Dial?

  These kids that are younger than me can read and I can't read, I must be stupid. And so I think that, you know, my sister, uh, homeschools her children. And she's never forced reading on them because she, and she's taught me a lot through this. She's never forced reading on them, and she's like, when they're ready to read, they'll read. And one of her kids didn't start reading until he was like ten, eleven years old, wasn't into it. Now he reads more than all the other kids, but it was never forced on him. And so I think it's super important for anyone who has children out there to realize, like, sometimes it just takes time for your children to catch up and your brain to change. But there's, I don't believe in using the word deficit because then we automatically think there's something wrong with me. And if there's something wrong with me, I have that identity and that identity can go with me the rest of my life.

• 12:21Lewis Howes?

  So I heard you say we should start with, you know, silence and our awareness first, right? Should we be thinking about, is that a mindset thing? Or should we be thinking about habits, vision, goals? Like, if we're really trying to transform in the next three, six, twelve months?

• 12:36Rob Dial?

  Yeah.

• 12:37Lewis Howes?

  What are the next steps then, around that?

• 12:39Rob Dial?

  Yeah.

• 12:40Lewis Howes?

  Do we have to change all of our habits and be extreme? Do we need to change our vision or get clear on something?

• 12:45Rob Dial?

  Yeah.

• 12:46Lewis Howes?

  You know, what is the steps we need to do after that?

• 12:49Rob Dial?

  Yeah, I mean, first off, you kind of figure out what it is, or at least feels right. And then there's a-

• 12:54Lewis Howes?

  Energetically.

• 12:54Rob Dial?

  Right. And there's a, there's a really great book that's now a children's movie that they came out. It's called the, uh, if I remember the order, it's The Boy, The Mole, The Fox, The Horse. There's a part of it where, uh, the little boy is, is in the forest and he's like, I, I, I can't see my way out of the forest. And the horse is like, can you see the next step? And he said, yes, he said, just take that. And it's like, I think that people who overthink, what happens is, and I tend to do this, and my, my wife is a really big planner, so I've seen it in her, is we decide we want to do something. And then we think about everything that has to be done to get there. Like I used to sit down with people like, let's make your 10 year goal. And for some people, I make them excited. For someone that's a planner, they see all 3,650 days today and they all have to be done. And so they actually become like demotivated by a 10 year goal.

• 13:38Rob Dial?

  And so I think is important, and I actually put this in my book is, is, is I think we've been taught goals incorrectly. I think it's good to have a goal, like this year I want to be here at the end of the year. And but that's a results based goal, which is from today, I want to be here. That's a result. From there, I think what we need to do is then forget about the results based goal. After we create action based goals, which is what are the actions that I need to take every day incrementally to get me there? And if we just take the right actions, then eventually we're going to get there. And so like, for instance, uh, we've talked a lot about podcasts today, right? So it's like, I want to have a podcast doing a million downloads a year in a year. Okay, cool. You can look at that and be like, I'm at zero right now. Oh my God, that's a lot. Well, what do I need to do in order to get there?

• 14:23Rob Dial?

  And you break it down incrementally and just take your action based goals. And as long as you get those done every day, a checklist of two or three things. Okay, I recorded a podcast today. For me, it was like, I, okay. Most people put out one podcast a week. I'm going to put out three because then I will get three times better within a year. That's just the way I thought about it. I'll just be three times further in a year. And so I'm going to sit down, I'm going to say, okay, I need to get three episodes done this week. I need to plan three episodes. I need to record three episodes. I need to get those done. Don't worry about the results because eventually the results are going to come. And so it's like, what's, what's important is are you heading in the right direction for the goal that you want to actually hit? Are you taking the right action? And then the thing that you just have to let go of, which is hard for most people is the time. Time's going to work itself out.

• 15:07Rob Dial?

  And so goals are super simple. There's the direction, there's the action, and then you just let go of time and eventually you get there. Sometimes you get there sooner. A lot of times you get there later on down the road, but as long as you're heading in the right direction, you will eventually get to the destination that you're shooting for.

• 15:21Lewis Howes?

  Why do people obsess so much about having results sooner than they, I guess, should have them?

• 15:26Rob Dial?

  I mean, I think everybody, I get, I do this in my own business, right? Like I'll sit down with my, my VP of operations and I'll be like, okay, here's the thing that we need to do. And then I get stressed that it's not already done yet. Like immediately, I'm like, why did I not know this thing was already here? Like I want it to be done. It's like, this is going to take three months. I've got to be patient with this thing. Like, nobody expects to go into the gym. For the first time in a long time, wake up the next morning and have a six pack. Like, we know that things take time, but I think that we have been, we have kind of, not intentionally, but we've been kind of brainwashed to, to want instant gratification.

• 15:59Lewis Howes?

  Like, you, you got that smoothie delivered, right?

• 16:01Rob Dial?

  You didn't have to leave your house and some guy came to your house and brought you a smoothie, right? And, and if, if I want, uh, we had breakfast delivered to us this morning. We ordered it last night and immediately got to our place here. Um, and then, so we're used to it where it's like, I could, I don't even have to pick up my phone. I could just say, hey Siri, you know, what is this thing? And she can give me information immediately. So we're so used to getting instant gratification. It's kind of been trained in us in 2024. But nothing takes, nothing that is amazing happens fast. Like, if you're, you know, you say, say your, your wife gets pregnant, right? How ridiculous would it be if you went up to her and you're like, hey, listen, I know it's supposed to take nine months, but like, but like, I want to go on vacation by the end of the year. Like, could you get it done in like four or five? Like, she'd smack you if you, if you did that, right? Because things take time.

• 16:47Rob Dial?

  You know, the universe or God builds a baby in nine months. And so it's like, I can make this, this decision of I'm going to do this, say I'm going to take the right action. But the universe or God decides how long this thing's going to take until you actually get there. It doesn't matter how long it takes. What matters is today, am I taking the right action to get me there? One of my, one of my first mentors used to say something to me that I say to myself all the time, which is, is what I'm doing right now getting me closer to or further from my goals? If I ask myself that 20 times a day, it just helps me redirect in the moment to get back on path. And it's, it's super simple. Is what you're doing right now get you closer to or further from your goals?

• 17:22Lewis Howes?

  And I think if you think that on that every single day and every single, single moment, is this thought helping me get closer to my goals?

• 17:28Rob Dial?

  For sure.

• 17:29Lewis Howes?

  Is this action, is the food I'm eating helping me get closer to my goals? Is this conversation helping me get closer? Is me scrolling on social media helping me get closer? Whatever that is, like moment by moment, you could be thinking and asking yourself, is this part of a process that's helping me get closer to transforming my life?

• 17:47Rob Dial?

  Yeah.

• 17:47Lewis Howes?

  And having the goals that I want faster?

• 17:49Rob Dial?

  Yeah.

• 17:50Lewis Howes?

  But most people are on such autopilot that they're not willing to, I guess, brainwash their, their minds in a positive way to constantly get back on track. Why do you think it's so hard to stay focused on our dreams and goals today more than ever?

• 18:06Rob Dial?

  Well, because it's not, it's not who you are. It's not who you've ever been. It's outside of your comfort zone. Like, when, when I see a human, I always, I love. People like I love sitting with somebody and thinking to myself as I'm speaking to them. I wonder what their childhood was like. I wonder what their relationship with their parents are like. I wonder what their relationship with their wife is like because that because all we are as adults are we're just a set of patterns. You that we learn from childhood and so like if you meet somebody. One of the things that I think is important is if you meet somebody and you're like, I don't agree with them. There's a pretty good chance that if you had the exact same life that they did, you would be exactly the same that they are. Which means I can change myself at any moment just by changing my patterns and my thoughts.

• 18:48Rob Dial?

  One of the hardest things in that I think people really need to dive into is like, what is the identity that they have in themselves? Like, who do they think they are? And so, you know, going back to what we were talking about, like, there was definitely times in my childhood and I know if you heard you said it before, we're like, we thought we were dumb. And that thought alone, especially from a child, eight, nine, 10 years old, is like, I am dumb. I am like, I'm the stupid kid and I don't understand it. So then I would sit there in class and the teacher would teach something and I'm like, yeah, this isn't going through like this isn't and it must not be going through because I'm dumb. And so I'm actually reinforcing that at every single moment. When does that pattern break? It for a lot of people never does like the if someone's listening, the good thing is if someone's listening to this podcast.

• 19:32Rob Dial?

  There's been a moment in their life where they've gone. Yeah, I don't like this anymore. Like, there must be something else. Because for the for most people, they're still in the patterns that you meet. And that's that's one thing that's really important. Like, I was I was driving yesterday and, you know, I was driving past a lot of homeless people and. And I was like, man, that's so sad because I just wonder what happened in their childhood. Like, that's I'm never judging anybody. I mean, my dad was was kind of homeless for a little while and in and out of jail. And so I never look at somebody and judge them, but I look at them and I'm like, I wonder what patterns. And things happen them to get them to where they are. And I think everyone just needs to become aware of the patterns that they have. So you say autopilot. There's there's a study that Harvard did. They found about 48% of what we do is autopilot. Like, I wouldn't even think about. Forty eight percent.

• 20:16Rob Dial?

  Forty eight percent. So half of what we do in the day is just very. I'm just going through the actions. And so, you know, like I love, we've talked about it before, Dr. Joe Dispenza, where he talks about this as well, where it's like, you could take yesterday and place it on tomorrow, and it will be exactly the same unless you change.

• 20:33Lewis Howes?

  Same conversations, same thoughts, same actions.

• 20:36Rob Dial?

  It's like 90% of your thoughts are the same as they were yesterday. And so I think the first thing that's important for people is, is the awareness. Like, it's, it's simple. There's, there's two, there's really three steps. The first thing is the awareness, like, who am I? What are the thoughts going through my head? What do I like about myself? What do I want to change about myself? You develop that awareness. The second thing that you should, you should do is when you find the things that you want to change, and you become aware of them, is you gotta have some sort of practice. Right? And the practice, you decide now, not in the moment. And then you've got to have a lot of repetition around it to start to change. So like, for me, one of the things I realized in myself that came from my childhood is, I was, I noticed this about six, seven years ago, I was very judgmental in people. I didn't like it. Like, I don't, I'm like, I love people. Like, why do I immediately see somebody and in my head talk trash about them? Like, it, it just popped up.

• 21:21Rob Dial?

  And it wasn't, it was a, and I always say, you can't change your first.

• 21:23Lewis Howes?

  It was a pattern.

• 21:24Rob Dial?

  It was a pattern, right?

• 21:24Lewis Howes?

  Yeah.

• 21:25Rob Dial?

  You can't always change your first thought, but you can always change your second thought. And so I remember there was one time I was in a grocery store, and this guy had that, you know, this huge Bluetooth speaker at a grocery store, ordering, you know, meat, in the meat section. He had the big one that came across in his mouth. And immediately, I'd judge a guy. And I forced myself to sit there. That was the awareness. I noticed. I noticed, that was the awareness. I noticed I'm being judgmental. And I'm aware that I don't want to be this way. My practice is, I will then take three things that I like about that person, and I'll say it in my head, stop what I'm doing, and I will say it. So I sat there. I hope I didn't look like a creep, but he didn't know I was there doing it. And I'm looking at the guy, I'm like, he looks like he's really nice. I really like what he's wearing. And at the same time, he's got some, he's got like a really good physique.

• 22:10Rob Dial?

  He looks like he works on himself. And I was like, that was a practice? And then I was like, okay, cool, now I can go about my day. So I stopped it in the moment, because that was a pattern that I want to stop, and I want to, to change within myself. In the practices, I was gonna do the three things that I like about him. I said it. And then the last part is the repetition. So every time I did it, I noticed myself start to do this. I taught this to somebody who was in one of my groups. And she's, she was like, oh, my God, I'm so judgmental as well. So when I notice myself judging somebody, I'm immediately going to say, and I love them. And that's how I'm gonna end it.

• 22:43Lewis Howes?

  Wow.

• 22:43Rob Dial?

  And so then she, like, six months later, she comes in and she's like, I was at a coffee shop the other day. And I noticed this woman, she was like, you know, she was taller than all the guys. She was just a big boned woman. She was like six foot two. And my immediate thought was, holy crap, that's a big woman. And she said, without even thinking, I immediately went, and I love her. And she was like, and I noticed myself go from judgmental to the love side of it. So she could notice six months in the transition of herself. She does that for another six months. She's just gonna be able to look at people and be like, I love this person. I love this person.

• 23:13Lewis Howes?

  Right.

• 23:13Rob Dial?

  And that's what we're trying to do is identify the patterns we want to change. And then have a practice that we decide of what we're going to do when that awareness pops up.

• 23:20Lewis Howes?

  What happens when we achieve something when we feel like we're not enough?

• 23:25Rob Dial?

  I mean, it's, it's usually not that great. Like, I don't know about you, like, I had this moment. Two weeks ago, I think it was, with my, my VP of Operations and she was like. She, she was like, she was like, you ever sit back and like, think about what you've done? And I'm like.

• 23:44Rob Dial?

  You're already laughing because you're like, yeah, I don't even do this enough either, right? And she's like, she's like, you ever like, think about like, like, we were talking about coming out here to LA and like, how I'm on your podcast and all these amazing podcasts. Like, things that I've wanted to do for years are like, all come. She's like, you wrote a book last year, like, very few people write books. And she's like, have you celebrated any of that? And I was like, no. And she's like, why? And I was like. I mean, all of my friends have podcasts, all of them have books. So it just seemed like, which is kind of a good thing because it's like, the five of the people that you spend the most time with, like. You know, I'm spending time with you. You've written three books. And I can immediately be like, oh, my God, I'm not good enough because I haven't written three. Right? But it's like, even with all of the, all of the achievement and success, there's like, as soon as you get there, there's the next thing.

• 24:27Rob Dial?

  Before my book even came out and it was like about to launch, I already had the idea for the next one. I was like, this is so stupid.

• 24:33Lewis Howes?

  Right, right.

• 24:34Rob Dial?

  Like, why don't you just sit there first and be like, yeah, you wrote a book. This is amazing. You never thought you would write a book. It was never a goal of yours. You know, and you, and then, and so that's why I started kind of like tearing up this morning as I was driving, listening to Lewis Kabbal, the, uh, whatever his plays last, I don't even know what it is. But I was sitting there, I was driving and I was like, I was like, man, there was a time when you were sitting in your friend's house that you were renting a room from him and you were like, I'm gonna start this podcast thing. And first it was me and my friend together. And then he ended up before he launched it, he's like, yeah, I don't want to be a part of it. I was like, okay, I guess I'll do this alone. But they were terrible and they were horrible and I would never, I, I can look back at that and be like, man, you've come so far. You've done so much. But a lot of times we're like looking out of the, the, the front windshield saying,

• 25:19Rob Dial?

  what's next, what's next, what's next, what's next? Versus like, take a moment every single day to look in the rearview mirror and go, you know what? I've done a lot and I'm proud of myself for what I've done.

• 25:34Lewis Howes?

  Did you always think that collaboration was going to be a big part of your success? And learning how to build great art with other people and lifting others up as well? Did you feel like that would always support you in this career, in this endeavor?

• 25:47Rob Dial?

  Yeah, I think, uh, when I think collaboration, I think of, of, of your contribution. And so this brings me back to day one for me. So when I got, when I found music as like, okay, this is going to be my life, my lifestyle, my culture, everything, uh, when I was like 15 years old. That's when I understood this, this, this term collaboration. But more this, this idea of like, how much can I contribute to something I love? To this community?

• 26:18Speaker 02

  And then it's a collaboration because you have to come to the table with something, right? So if you're going to collaborate, if we're going to collaborate, it's not like, oh yeah, I'm just going to be just chilling and you're going to do all the work and it's a collaboration. Like the best collaborations is, is, is like the, like premium contributions from everyone in that group. And then you get a one plus one equals 100.

• 26:40Lewis Howes?

  Right.

• 26:41Speaker 02

  But if everyone's too passive, then you're going to get a one plus one equals two, you know? So it's like, I learned, luckily I learned this, this idea of contribution, how important that is to my community. When I was so young.

• 26:55Lewis Howes?

  Really?

• 26:55Speaker 02

  Because, because in the punk hardcore scene, which is what the music genre I got involved in. It was so small that everyone's, everyone had an impact. And we felt the impact, you know?

• 27:08Lewis Howes?

  How did everyone have an impact? Cause you all had to like bring like two friends and you had to create the experience and the, and the whole thing, right?

• 27:14Speaker 02

  Like, so you think about it like this, like the way religion works, way like, you know, sports work, whatever communities are there that have like, you know, strong sense of like, oh, I, I, you know, I want to be part of it, this kind of feeling of bonding. It's all based on like, how do you spread the message? How do you get people to understand what you believe in is so strong? Like I, I, I believe in this so strongly, I'm going to knock on every door and tell everyone about the word of Jesus Christ or whatever it might be. So very similar to that with this scene, our scene's so small, there's only like a few kids, I remember there's like five kids in my high school that listen to this music. And no one gets it because it's screaming music and crashing guitars.

• 27:56Speaker 02

  But like, once you feel like, oh, this is like, this is changing my life. I just want to like figure out, how do you get the message out? You have to write a zine. You have to interview bands, you have to put on shows in like abandoned warehouses. You have to start a band because you can, because there's no one else like else doing it. You have to learn music, you have like, it's all these things. It's like, you're not, you're no longer a passive participant. And this is like the main differential, I think, is when I listened to music before then, I was, I was a passive participant, like listening, oh, this is cool. I'm like, I love these lyrics. I'm going to sing the songs. I'm, you know, I like this band or this group.

• 28:38Speaker 02

  To like being a creator in the space because you now have an impact. Like when I make a zine. At Kinko's and I'm like putting my stuff together and my poetry and putting this in and I give it to someone, it actually, people are gonna care about it because there's not many people doing it.

• 28:56Lewis Howes?

  Right.

• 28:57Speaker 02

  So it was like, at that point, I was lucky to have this kind of onboarding into contributing. And then that essentially that's collaboration. So like the more you contribute, that's actually a quality service or quality thing. That's like actually impacting your little culture. You, you, once you feel it and resonates with you, then you wanna do it again in a different means, you know, like. I first started doing Xena, then I see a band, I'm like, oh, I could do that too. I wanna like pick up guitar and, and with my friends that don't know how to play, we're gonna, we're gonna thrash around and all of a sudden like we get good. By the, by the nature of just doing it, you know? And then that same philosophy has transcended in every single industry.

• 29:42Speaker 02

  And every single evolution of my, my identity.

• 29:46Lewis Howes?

  Wow.

• 29:47Speaker 02

  Like everywhere, it doesn't matter what it is. It's like I have this ability to just, as long as I have this passion to contribute whatever. I know, like my toolbox, like I'm bringing to the table. And then also, when you go into a collaboration, when you contribute, you can't be like running the show and trying to, trying to be like the, the big man.

• 30:08Lewis Howes?

  But it seems like a lot of people just want it to be easy. They want someone to collaborate with them and them to do all the work. The other person as opposed to also contributing. Have you always had that mindset of I wanna add maximum value to this collaboration or partnership or where did that come about?

• 30:27Speaker 02

  Whenever you add the maximum value, your output is gonna be greater than what you think. So that's the, like, it's just, th- this is the kind of thing you learn early on. So once you put in all the time, then. You know, at least for yourself, you know, there's obviously like records that I've spent. Like a lot of time, way more time than records that just, that naturally flowed in, it was, it was a very quick process and they blew up. And they, and these ones don't happen, you know? You spend more time on stuff, it doesn't blow up. Yeah, yeah, exactly. And other things, it's like one day and it's like the biggest thing ever. Yeah, so what, like to manage that, okay, this is like, I'm gonna digress, but to manage that, I, I, once I started seeing that and it like kind of hurts your ego a bit, right?

• 31:11Speaker 02

  You're like, I spent so much time on this and it just didn't pop off or make the impact you expected to make. You just have to, you have to like level the whole field of your expectations of, I mean, back then it wasn't streams, but, you know. Download streams or whatever, yeah. Whatever it might be, how you indicate a success of a song. I have, I just like, at this point, I don't even think about, I mean, we have this managerial conversations, which, like, that's what the managers do, is like, how do you, how do you make this record get more visibility? Or, you know, listenership? Yeah. Um, but for me, it's like, I just need to know, like, in my heart, like genuinely, I'm, I'm happy with it whether it gets like, you know, whatever. A billion streams or a hundred streams? Exactly. Yeah.

• 31:56Speaker 02

  And then. You gotta love it. Yeah, like, that's, that's the core of it, for sure. And then like, in, in the, then I look retrospectively, okay? Then I could be strategic. But like, in the moment, it, I don't want it to affect my creative process. Yes. But retrospectively, I'm like, okay, these, this didn't work. And now I have to learn to pivot. And I have to learn to try things. And that's the nature of being a, a, I, I guess, an entrepreneur in many ways, or an innovator, is that you need to learn how to pivot and, and with culture being so unforgiving and so fast-paced. Constantly changing. And, yeah, and how, how fast, how fast the attention spans are going and, and how,

• 32:41Speaker 02

  you know, you have to be ahead, you have to constantly reinvent yourself and, and pivot fast. So, and it's like, it's why it's never, it's a very tiring, it can be very tiring as a creator, because you can't just like rest on your laurels or you can't. Do the same wheel that you've already created. You have to, I mean, you have like this general, like general wheel of how you do things, but you have to constantly like change, change the parts.

• 33:09Lewis Howes?

  This is fascinating stuff, man. I want to continue on this conversation about collaboration because I feel like there's a lot of people and I grew up in the sports world, playing sports. And it was a lot about competition. It was like, you need to win in order to succeed. There's a winner and there's a loser.

• 33:24Speaker 02

  Yeah.

• 33:25Lewis Howes?

  Sure, you need to collaborate with your teammates, but you're always trying to beat someone. And I took that into my kind of entrepreneurial journey after sports in my mid to late twenties, where I was very competitive, win, lose. And I realized that that got me success, but it left me feeling very unfulfilled. And about 10 years ago, I realized that's not how I want to be anymore. So everything became about collaboration.

• 33:49Speaker 02

  Right.

• 33:49Lewis Howes?

  Became about how can I interview someone else and make it about them, not make it about me. How can I elevate other people and collaborate? But it seems to be like a lot of people in business, in music, in the arts are still, there's still a competitive mindset in the world for a lot of people, not everyone.

• 34:06Speaker 02

  Yeah.

• 34:08Lewis Howes?

  Why do you think so many people are still in a competitive mindset in different industries as opposed to in this collaborative mindset like you've been?

• 34:17Speaker 02

  So I, before we get to that, I, I do like this thing you're saying, like how you would like to elevate who you're interviewing. It's like this collaboration is more about elevating someone else. So that really is the magical sauce in the studio. So when I'm in the studio with, with an artist that comes, you know, now they end up coming to my house or because my studio is in my house. And I have a studio here in LA. Actually, I did, I did some legendary sessions here in LA. And it's still here. So I have a studio here and I have a studio in Vegas. But in any case, the, I think the magical dust in this whole thing is, is like to elevate them.

• 34:58Speaker 02

  You know, it's not about me. Like, they, they're already coming to me. That's already enough. They already know that like, that, that they're like, I want to work with that Steve Aoki. Like, power production, whatever it is that they come for. So, I, like, I don't need to, I don't need to flex or do anything. I'm, I'm gonna do it anyways. Right. You could have your moment. I'm gonna do it. I'm, I'm, like, I don't need to show it. It's about, like, empowering them. Yes. And giving them center stage and giving them this feeling of, well, you're talking about this, this, like, like, this is about you. Letting them shine. Yeah, I want to let you shine. And then we could decide how we want to take it, what direction, what emotion, what, like, you know, are we gonna go more in your lane? Are we gonna go more in my lane? Are we gonna take a whole new, different lane?

• 35:43Speaker 02

  You know, and that's, that, that you find out later on. Once the creative process is going, like, oh, actually, we're gonna go more this direction. Because that flow is more reminiscent of this, and now what, we want it to resonate with people here. Right. So, it's like, I think that's like, um, the power of collaboration to get the, the best output for what you're doing. Is really, is really about giving more. Mm-hmm. And also learning and be, becoming more of a student and listening. So, yeah, I mean, it is a power of contribution, what you're contributing, but when you've already kind of made it, you don't need to show that, because you're gonna contribute anyways. Yes.

• 36:25Speaker 02

  So, by the track record, you'll, like, this, this particular person, you could tell they contributed plenty. They, you know that their pattern is to contribute, contribute at the maximum level, right? You want to work with those people. Yes. Because you've already seen the track record. Yeah. So, like, I want to work with them. And then, when you're in the studio, then you, then the human-to-human connection starts. Right. And if you're, like, overpowering, you're gonna, you're gonna take away their creative space.

• 36:56Speaker 02

  Like I'm here to like let you shine and the more and more they feel that and the more environment I give them to be in that zone as it's it's them.

• 37:06Lewis Howes?

  Beautiful.

• 37:06Speaker 02

  Then then the magic will happen, but you have like it takes time to get there sometimes.

• 37:11Lewis Howes?

  Yes.

• 37:11Speaker 02

  Sometimes it takes a whole like two sections.

• 37:14Lewis Howes?

  Right.

• 37:14Speaker 02

  Sometimes it's like immediate, you know, it just you just don't know because everyone's different.

• 37:19Lewis Howes?

  Different process for everyone. Do you feel like if you had more of a competitive mindset for the last, you know, since you started in this industry, if you were more like, I'm gonna hoard my secrets and my talents and my skills and I'm gonna make it all about me and I'm gonna try to, you know, you know, build this thing about me and only me and kind of, you know, work with some people here and there, but really working with people to build my platform more as opposed to shared collaboration. Do you feel like you'd be more successful financially or have more of an audience if you made it more about you this?

• 37:55Speaker 02

  I don't think so.

• 37:55Lewis Howes?

  Really?

• 37:56Speaker 02

  Yeah, I think if you hoard too much, the I mean, the world loves like this transparency.

• 38:04Speaker 02

  You know, it's like, and like now the way the way the world is, it's like, like they want to see all of it, you know, so if you're hoarding and you're like, I mean, there's like, there's no real secrets though. You know, of course, like, yeah, yeah, it's like, you know, the secret sauce to pizza and like the sauces and the secret, you know, like, yeah, of course it tastes a little different, but like the ingredients are all the same.

• 38:27Lewis Howes?

  Yeah.

• 38:28Speaker 02

  You know, music's music, that's it can be made differently, you know, so at the end of the day, it's, you know, it's like I I don't care to hide any of that because it's there's nothing to really hide. There's no like secret in the cakes. You know, there is, there is a six page cake writer that that goes, it's sent to like promoters so they have to follow because I need that cake to explode all over someone's face.

• 38:51Lewis Howes?

  Sure, sure.

• 38:51Speaker 02

  And there's no secrets in my production.

• 38:53Lewis Howes?

  Uh huh.

• 38:54Speaker 02

  Um, and and honestly, my music, I want it to evolve and change. So the secret or whatever, the the ingredients of of my production is always gonna innovate and change anyways. And the more people I work with, it's gonna change even faster. And You'll pick up ideas, you'll learn something, yeah. Right, and I want, and I bring in not just like singers to the studio or the producers, I bring in like instrumentalists, musicians, I'm like, I want to hear a sax player this time, I want to hear someone else. I play guitar riff, I'm like, I need to get that played better and different, but here's the bass of what I want. And I bring in like a guitarist that's gonna like, you know, take that to the next level. Wow.

• 39:39Speaker 02

  Because at the end of the day, I have to remember, I'm the producer, so as a producer, you're listening for what is the best of all the takes. And so the best of all takes, you can't be selfish and be like, they're all my takes. No. You know, there's gonna be a better singer. I sing a line, I'm like, I need someone else to sing it better. You know, or I have like a bunch of different people coming to my house. We do writing camps. And take different rooms and, and we build like the, kind of like the mood board of what we're going for over the day. But with freedom to kind of expand and then, you know, just allow everyone to be free and then

• 40:19Speaker 02

  as the producer and the A and R, the ear, which I trust that, then I kind of pick my favorite parts and then go, we're gonna Frankenstein or Coppenstein all these together. Coppenstein's cool. And cop these like ideas into one thing, you know, and, and then, and go, oh, this fits these five different artists I'd like to hit up. You know, and then, then I do some outreach. Right. And then, you know, and like, you know, it's like, most of the times, like, you can't, if you hit up like, hey, manager, can you hit up their manager? And like, yeah, they can, but like, that usually falls on deaf ears. Like you, it's usually artist to artist that starts the conversation, because they have to really want it too.

• 41:05Speaker 02

  And then they'll go, alright, team. You guys do the work that that

• 41:09Lewis Howes?

  We started this, yeah, yeah, moving forward. It's like with me and podcasting is, you know, probably 95% of the bookings are through me having a relationship, sending someone a message, a DM, commenting on it, say, hey, I'd love to have you on. And then figuring out the timing with our teams of when this is going to happen, you know, most of the time that's, that's the way it goes down.

• 41:30Lewis Howes?

  So what I'm hearing you say is that if you were more in a competitive mindset this whole time, and hoarding your talents and information, you wouldn't be as successful as if you were been collaborating this entire time.

• 41:41Speaker 02

  So I'm absolutely competitive.

• 41:44Lewis Howes?

  Right.

• 41:44Speaker 02

  Absolutely competitive. I like, everything is a competition. Not necessarily with other people, though.

• 41:51Lewis Howes?

  Right.

• 41:52Speaker 02

  Okay, so that's like, I think that's a major difference.

• 41:55Lewis Howes?

  Interesting.

• 41:55Speaker 02

  So, and I compete with myself with everything, you know, and this is not just like for music, this is like my health.

• 42:04Lewis Howes?

  I know.

• 42:04Speaker 02

  Biomarkers.

• 42:05Lewis Howes?

  Sleep scores, everything.

• 42:06Speaker 02

  Everything, yeah, like, you know, I got my, I got like all kinds of data, like data is everything, right? So I love data in this regard because that's how you truly can better yourself, compete with your previous self. And, you know, I do my, my, my blood draws and just check all my levels and go, okay, I need a little bit more here, a little bit less of this. How do I tool this? That's a fun game. To gamify how you compete with yourself is actually fun and it engages you more. And, and I'm a big, I'm really big into gamifying. I, I, I like gamifying everything I do.

• 42:49Speaker 02

  Cause it makes it more interesting. And then, of course, you know, you do something consistently over time, it's no longer a chore. Right? So I already know, understand that you do it.

• 42:57Lewis Howes?

  It's your lifestyle.

• 42:58Speaker 02

  Yeah. In the beginning, like if you don't gamify it, it makes it more difficult. Whether it's like stop eating certain carbs to working out a certain amount of time, to doing something that you need to do consistently, that's, that takes a lot of time. Uh, or doesn't like meditation, whatever it might be, or reading a book or something like that, where you could easily disregard it and carry on through your life and, and feel satisfied. But you could always be more enriched.

• 43:24Lewis Howes?

  Right.

• 43:25Speaker 02

  So I, I gamify competition with myself.

• 43:29Speaker 02

  On all levels.

• 43:30Lewis Howes?

  But to collaborate with others.

• 43:31Speaker 02

  Yes, I mean, collaboration is part of this competition.

• 43:35Lewis Howes?

  Tell me more about that.

• 43:36Speaker 02

  Yeah, so like, like to be, to be more, like, like at the end of the day, I think one of my goals is just, one of my consistent goals, I, I don't, I don't say it out loud, it's like unconscious. I care deeply about being a global artist. Because I love touring the world. I love playing in front of fans from all different, like, aspects and parts of the world, right? So I love that. I love that I've been consistently touring and playing in front of, you know, playing all over the place for, you know, for 15 plus years. I want to continue doing it. So with that intention, the collaborative process is a huge part of that, you know? You know, if I, if I like go to Australia, I'm like booking myself in a studio. You know, whether it's not, you know, I remember I did that, I worked with Trippie Redd there, but I didn't,

• 44:22Speaker 02

  you know, I didn't work with Australian artists, but like, my intention is to work with artists in of that region. To like, to learn, to collaborate, to try to, you know, build bridges and make new kinds of music. And new, new kinds of art.

• 44:35Lewis Howes?

  What I'm curious about is health and relationships with you, because I remember years ago, watching the documentary you had, talking about, uh, you know, this new obsession of health, I think it was like five years ago or something. And you've really dialed in, you know, the data, the measuring and tracking things with your health over the last, I guess, five years, you're deep in nutrition, sleep, sauna, ice baths, all these different things. You've set up your life to really optimize health. But with 250 plus tours a year, how do you maintain that with all the travel? For me, when I travel, I'm like, man, it's like, it's hard on the body, I'm a big guy and,

• 45:17Speaker 02

  Yeah.

• 45:17Lewis Howes?

  Even if you got a private jet, it's still like, ah, man, just being up in the air and

• 45:21Speaker 02

  Yeah.

• 45:22Lewis Howes?

  feeling bloated or whatever it is, how do you, how do you stay healthy? Is the first part and then I want to talk about how do you keep healthy relationships in life while you're always on the go?

• 45:34Speaker 02

  Yeah, so the health part, I think it's about eliminating certain things. So when as an artist, you're pampered, you're a spoiled little brat. So you get whatever you want. Really, I mean, it's like you can just get whatever. So like you could become a gluttonous human and just be like, just feed me everything I want, you know, like you can get to this point. So it's about not, you know, having discipline. Discipline is a really important key aspect of of survival, one, and and figuring out what like, you know, what is healthy for you long term, the long game. Because, you know, we all want to have that

• 46:15Speaker 02

  dopamine rush. We all want to have that, that, you know, luxury, you know, of of not being not being comfortable, whatever it is, because we have the means and we have the finances and we have the access to be comfortable.

• 46:30Lewis Howes?

  Right. And there's alcohol and desserts and food and you're throwing cakes at people and you have every type of sugary alcohol, gluttonous thing you could have at your fingertips.

• 46:39Speaker 02

  Yeah, it's just, it's just easy to do to have it all. And but it's just, it's a discipline game. So like, it's about like, what's more important to you? So I think that question, you need to answer that question and have a firm understanding of your answer early on and be very clear. I think like a lot of these like self affirmations and things like that are really important for any artist to be like, what is it that you really want? Do you just want to like live fast, die young, that kind of style and just like be gluttonous and just go through life and then and then but you will be hurting later on. I promise you that. Or you're gonna just be burnt out and not not want to do this.

• 47:15Lewis Howes?

  Because you kind of had that lifestyle early on, right? Where it's like, I'm just gonna go hard and I'll, you know, just run it to the end and burn the candle on both ends. Wasn't that kind of like early on?

• 47:24Speaker 02

  That was early on, yeah.

• 47:26Lewis Howes?

  And then what was the switch for you to be like, actually, I want to live a long, healthy life and not die young?

• 47:32Speaker 02

  I think it was after my father passed away in 2008, a lot of these questions about life and death and, you know, dealing with tragedy in a way where like death is as real as it gets. And then seeing, you know, friends of mine pass away, other DJs pass away, artists pass away. It's like,

• 47:54Speaker 02

  You could, you could have it all and just die. You know, and then like, that's it. Life's over. You know, or your career is gone. You know, like, and you're like, how do these careers just disappear? It might be of their own accord as well, too. You know, you don't, you don't, it could be for any reason. But I love what I do and I don't want to see that end. And I also don't want to die. And I also want to make sure people around me have that same kind of knowledge base that I'm learning on how to play the long game. You know, how do you play the long game? Because you love what you do, for one. I love my life. I love the fact that I can do what I love to do. And so then it becomes an easier answer for me. Once I start putting those questions in front of me.

• 48:39Speaker 02

  And then because of, you know, where I am, I was lucky to get the access to like, find out not just what everyone already has the access to, because the internet is open, it's free to learn so much about health. I mean, a lot of what I learned about health is just like going on like Huberman Labs podcasts or Joe Rogan or whatever these different like avenues are, they're free. And there's different people interviewing these experts. You know, you know, giving tips on like, oh, this could help. Okay, let me try that if it's like in my means. You know, I, you know, I was sitting with Brian Johnson. It was like, you know, really studying his body on a daily, weekly, monthly basis on what works, what doesn't work.

• 49:23Speaker 02

  And it's interesting because he's like in his own space, like always. I'm not, I'm moving. So we had a really interesting conversation of, you know, how, what are the applications I could take from what you're doing? That, that like, that, that for, for someone that's moving as much as possible.

• 49:46Lewis Howes?

  Right. He's in the same environment every day. You're in a different environment.

• 49:49Speaker 02

  Environment every day. So he's going to always have

• 49:51Lewis Howes?

  Perfect air temperature, perfect water, perfect food, all these different things like.

• 49:55Speaker 02

  Yeah. So his, his like, his biological age might be 20 or 21 or something. Mine's 33, which is pretty good being 45, you know, and I want to reduce that further by. Tooling and tooling and tooling and then keeping check check up on my metrics on my analytics on on my blood on on my whole levels and everything. So that's where I really spend and I gamify it and I have fun with it.

• 50:22Lewis Howes?

  Yeah.

• 50:23Speaker 02

  And I spend a lot of time on getting the diagnostic checks. I always tell my mom that she's 80 now, like you have to have a really true sense of your diagnostics. Cause that's the only way you know what was working, what isn't working, how to like, you know, stop yourself, you know, now with AI, you can have these predictive models to to so that you don't get the cancer, you don't get certain things that, you know, will debilitate your energy levels or debilitate you and and and kill you.

• 50:55Lewis Howes?

  That's fascinating, man. I love this. Um, and I'm curious about relationships again, health is challenging enough being in one environment. But you've gamified it and you do the tracking and the measurements and then diagnostics, which is powerful, which helps you stay aware of where your health is at. What about relationships? How do you keep friendships, business partnerships going, intimate relationships going? How do you manage to navigate that when you're always on the go?

• 51:21Speaker 02

  Yeah, friendships is tough as far as like, you know, these long-term friendships like, you know, and and luckily I have a few that always keep tabs on me, which like encourage myself to make sure that I am consistently building, you know, those long-term relationships and keeping finding time for for them. Um, that's difficult. That's like a very small piece of the pie chart as far as my time. And then the majority of my my friendships are people I work with. I think this like generally just how.

• 51:49Lewis Howes?

  You're around them all the time.

• 51:50Speaker 02

  Yeah, I'm around them. So the people I work with, I have to make sure that they're great people.

• 51:55Lewis Howes?

  That you like them.

• 51:56Speaker 02

  Yeah, they're not just like great for what they do, but they have to be great people. Because like the energy is going to sink into just me, whether it's my business or whatnot, it doesn't matter. It's just about me, you know? At the end of the day, we have to always work with people that are just healthy for you. Um, and then intimate relationships, I'm I'm single, which is probably the the the the big deficit as far as my relationships go. I I've like somehow held on to some long-term relationships. Through my really intense schedule. But I'm like, as you get older, you you're you're you're kind of like what you're looking for becomes a little bit smaller.

• 52:38Speaker 02

  And there's a certain, it's the window is small, so.

• 52:42Lewis Howes?

  More and more selective.

• 52:43Speaker 02

  Yeah, exactly. So like, it's like, they have to fit in your world as much as you fit in their world, which makes it even tighter for someone like me. But I don't mind being single right now. It's not I'm not like lonely and desperate to find someone. I'm I'm very fulfilled in all these other categories that I think I'll let time eventually just.

• 53:03Lewis Howes?

  Right.

• 53:04Speaker 02

  Let it ride itself to to the the right person.

• 53:06Lewis Howes?

  Unfold it, yeah. Because you mentioned, you know, the the amount of love that you feel doing a massive show is overwhelming, you know, emotionally overwhelming. You feel it in your body, you know, you're emoting and and expressing yourself in beautiful ways. And you mentioned the only other thing that you get that from is love.

• 53:25Speaker 02

  Yeah.

• 53:25Lewis Howes?

  Potentially, right? It's like, the only way I could feel that more on a consistent basis would be love or in a relationship.

• 53:31Speaker 02

  Yeah.

• 53:31Lewis Howes?

  That loving feeling.

• 53:32Speaker 02

  Yeah.

• 53:33Lewis Howes?

  Do you feel like you're missing out if you're not having that love also with one person to celebrate all these things with?

• 53:39Speaker 02

  It's true. It's true. Like, I I do think about that, but I I'm not rushing it.

• 53:44Lewis Howes?

  Yeah.

• 53:45Speaker 02

  You know, I think when I was, if I was younger, when I was younger, if when I was younger for sure, I was like, I really need this have this person. But then that becomes more of this codependent thing that that I've learned to to, you know, I understand what the codependency looks like, feels like, and is.

• 54:01Lewis Howes?

  It's not healthy.

• 54:02Speaker 02

  Yeah. And it and like in in a lot of my relationships, they were codependent.

• 54:06Lewis Howes?

  Yeah.

• 54:06Speaker 02

  And it felt so good, but I didn't understand what codependency meant until my last relationship where we we got to go to couples counseling and really understand what what makes our relationship healthy, what how do we sustain through that, you know? And what codependency feels like, because I always ended up becoming that way. So and once I realized that, then you just you have more self-love and you just you don't need to fall or rush for something that might be unhealthy for you. And luckily, I have an immense love and relationship with my my mom and my sister, my brothers and my my all my siblings. We have a great, loving, bonding relationship that I get fueled from that and I see them consistently.

• 54:51Speaker 02

  Like knowing that my mom is around the corner from me and from my house, I see her, we have lunch together, dinner, we we hug, we talk and we just and we feel the embrace like that. That's already, I'm so lucky to have that. That's like a really big part of like really big core of my love bank. So I'm so fortunate to have that consistently.

• 55:13Lewis Howes?

  That's beautiful, man. That's really beautiful.

• 55:20Lewis Howes?

  One of the things that inspires me about you, many things, but one of them is how you promote yourself. I wish I could learn this art because the stuff with The Rock and Wahlberg and all these people, you're making interesting content while promoting something that people still talk about. That is almost a skill in itself. As opposed to just watch my movie or come to my tour, you're actually doing an interesting content that is funny, you know, and people talk about it. That's how I don't know how you do that because I wish I could figure that out.

• 55:49Speaker 03

  So so two thousand probably seven years ago, I got an offer to do the Urban Improv for a New Year's Eve. And they they Urban Improv said, can you shoot something on Instagram to promote it? And I sat in my man cave like going, what? Like, what am I gonna do? And I put a camera up in my corner and I didn't understand, I didn't know what to do. And then right after that, I started following guys like Casey Neistat and this guy, Mr. Ben Brown, and this guy, Fun for Louis, and all these guys on on YouTube that were like starting to blow up. And I started learning about shooting and editing and I started getting very turned on by the concept of making your own stuff and being controlled by your own media.

• 56:30Speaker 03

  And so, uh, I started editing a vlog and in doing that, I learned a bunch of tricks. Hmm. And those tricks kind of dictated to me how to, uh, promote. Really? And so, I went from that crisp, that New Year's Eve to then by the time next year, around, around October, around November, December, Tom Segura and I were in a fat shaming contest. I was posting very heavily to Instagram. I was promoting shows on Instagram. I'd taken control of my career. I'd started making posters, uh, like right towards November, I started making posters to promote shows and- Designing everything. Designing and taking control of everything. Take, like, taking control of everything and I, and I, I say it to my team right now.

• 57:15Speaker 03

  I have a team of thirteen, but I say it to them, I used to do all of this. I loved it. I loved it. There was nothing better than to shoot a promo and then get in your man cave and then edit it and then add cool music and then post it and then have like Rogan call up and go, dude, how the did you do that? And you're like, you like it? And he's like, dude, what song is that? I'm like Creedence Clear War, Midnight Special. And he's like, I gotta listen to more CCR. And then, and then doing a promo, I did a promo, Tom and I did a weight loss challenge. I did a promo, I, I, I, I, I disguise a vlog, a short minute vlog of what I was doing or taunting Tom into, into a promo at the end. Uh, Tom, I'm working out, we're doing two a days, two a days for you, that didn't play footballs, how we used to get, like, whatever it was.

• 57:59Speaker 03

  And then The Rock retweets it and I'm like crazy. Shut up. It was so authentically me that, and it was my favorite time of making promos. It was my favorite, like, I'm, and I was so in the pocket at that time. And mind you, I wasn't even selling like legit tickets like I am now. I was selling like 1,200 tickets a weekend and my, my favorite one I ever did, uh, they called up and they're like, yo, we had, we added shows, I forget where, we added shows, uh, late show Friday, late show Saturday. And it was like Wednesday and I was like, whoa. I either go in and do radio where I can shoot a promo. And I said, girls, I need everyone outside. Leanne's like, girls are doing homework. The girls were maybe like 10 and 8.

• 58:45Speaker 03

  And I go, please give me, it'll take, it'll take literally five minutes, babe. I gave Leanne a leaf blower. I gave Isla a hose. I gave Georgia the drone. Georgia's 10. I got an American flag and a speedo. And I just had Georgia back the drone up with Isla misting me and Leanne leaf blowing me. And then it, it went from like this picture of me to seeing my family doing it. And, and I played, uh, Ramblin' Gravel Man by, by Bob Seger.

• 59:13Speaker 03

  I went in, I edited, I posted it. Next morning, both shows are sold out and I was like, Wow. Bro. And then, I mean, then, and then we can talk about the progression of promos because it's such an interesting, it's such an interesting thing. My buddy's a marketing professor. He's, he's worked at Oregon, uh, University of Oregon, Penn State, USF, uh, UC. He's worked all over the country. And he was at the premiere of my movie. And then I said, dude, I would love to like audit a marketing class. And he goes, and he said, uh, we're not, we'll be teaching what you're doing in a couple of years. Wow. You're so far behind what you're doing. It's just, we're, we're at the forefront of it. I mean, you know, obviously the calling out for The Rock and the, and Mark Wahlberg and Arnold Schwarzenegger.

• 59:57Speaker 03

  There were, there was, it was, I mean, I was like, I, it's, it's, it's fun. It's fun. And it's, and it gets you excited when they repost and then Mark did his own video calling me out. And then, and then in a great way, it's like now Mark's promoting F45. Let me tell you something, I have a burning sensation to get into an F45. I wanna go too. I wanna go to an F45. It's like, he said, let me get you an F45. And he's good as a, you gotta remember, these are the best actors in the world. When he starts doing it, let me tell you something, I know you're getting in shape for a movie. Cause you got the fat belly, you're drinking beers, I get it. Now we gotta get you some Fletch Azul, get you an F45. I've spoken with Big Tony, like he's the best. But yeah, the, the, uh, the whole promo thing. And then, and then I got out over my skis where I started doing so well in promos that.

• 1:00:40Speaker 03

  That that my team started going, well, put him in the biggest venues we can get him in. Cause he'll sell the tickets.

• 1:00:45Lewis Howes?

  Wow.

• 1:00:45Speaker 03

  Cause because.

• 1:00:46Lewis Howes?

  Really?

• 1:00:46Speaker 03

  Yeah. Oh, I so I did.

• 1:00:48Lewis Howes?

  Cause you were selling out these smaller arenas into a bigger arena.

• 1:00:51Speaker 03

  So I went clubs and then I did my theater tour.

• 1:00:54Lewis Howes?

  Uh huh. Was clubs or what, like 300, 200?

• 1:00:57Speaker 03

  Two, 300 a night, 250 a night.

• 1:01:00Lewis Howes?

  And then theaters are what?

• 1:01:01Speaker 03

  Theaters are 1200. Your first run of theaters is like 1200 is the biggest you're gonna do.

• 1:01:05Lewis Howes?

  And you're selling these out.

• 1:01:06Speaker 03

  And so you're going from what you're doing a weekend in one night. And then hopefully, if you're doing it right, you're doing two shows a night. That's how you really make the money. You don't make money on one shows in theaters. You gotta sell two shows. So we go to the theater tour and I decide to do a hip hop dance video. And I, I, I'm, I'm very, a little bit of a penny pincher. And so, well, especially then, not as much now, but especially then. And so I was like, I was like, all right, so there's this girl D Glazer. I liked her on, my daughters and I would share her dance videos. So I DM'd her. I was like, hey, how can you teach me a hip hop dance? Cause I wanted to prove to Rogan and Tom and Ari that I could dance. I don't know. It's just stupid, stupid, just boy stuff. And so I learned this hip hop dance.

• 1:01:51Speaker 03

  We shoot it. It's really good. And in doing it, we shoot it. It's good. Just shooting it's funny. We're all laughing. So then I go do this one thing and just give me space on the left so I can run tour dates. And so we do the dance video. You know what a video is good when you post it and you start, you start getting texts, texts.

• 1:02:10Lewis Howes?

  Within, within minutes.

• 1:02:11Speaker 03

  I posted it. We were looking at a house up just south of the boulevard. I posted it and I got a text from like a really big comic. He's like, dude, dance video. Amazing. And then you're like, you're like, okay. And then I posted those tour dates for that tour and I sold the whole tour out immediately.

• 1:02:27Lewis Howes?

  Holy cow.

• 1:02:28Speaker 03

  That's pre-sale. I sold it all out in pre-sale. So they add second shows to all of them. General on sale shows on Friday. I sell it out Friday. I sell them all out. And I'm like, yo. And then I watch, and then I watch my friends copy what I did.

• 1:02:40Lewis Howes?

  And try, so what, do a dance video?

• 1:02:42Speaker 03

  Tom Segura dropped 45 grand on a dance video. And posted his videos and his did better than mine.

• 1:02:49Lewis Howes?

  Really?

• 1:02:50Speaker 03

  And he sold his whole Australian tour out.

• 1:02:52Lewis Howes?

  Come on.

• 1:02:52Speaker 03

  And, and, and, and then you watch fans going, what's next? Fluffy's calling, he's like, dude, how do I get in on these? Like, like Joe Coy, like we're all, all comics are like, yo, man, can I? Can you come at me like that? Like, do you, let's? Cause Tom and I are very organic. We're best friends. We taunt each other. We try to one up each other.

• 1:03:09Lewis Howes?

  Right.

• 1:03:10Speaker 03

  And so then, and then the next tour comes and they're like, they're like, yo, what, what do you got? We're gonna go bigger theaters. Let's go 3500 seats. And so you're like, okay. So I'm like, I'm just like, and they're very organic thoughts. I go, can I get a marching band?

• 1:03:23Lewis Howes?

  Holy.

• 1:03:24Speaker 03

  And they're like, what are you gonna do with marching band? I go, I don't know. I'll figure it out. Let them show up in my house. I'm sure we'll figure something out. They show up and I was like, what song do you guys know? Then no one knows each other. So they're like, uh, I can play rubber band man. I was like, yeah, I can play that. So then they, they sit around my pool. I stand around my pool. And I go back to like a standard promo for me was like lifting weights. Go, what's up everybody? It's your boy, Bert Kreischer, the machine. I drop the weights. I have a whistle around my neck. I go, I got a big announcement. And then the drummer comes out behind me.

• 1:03:56Speaker 03

  And then the marching band's out. Put it on sale. Sell out immediately. Add second shows. Sell it out immediately. Then they're like, all right, let's see how big we can go. Let's do Red Rocks. 10,000 seats. And I'm like, I'm like, mother.

• 1:04:07Lewis Howes?

  And when was this? How many years ago?

• 1:04:09Speaker 03

  This is, this is after, uh, when the, when the, it's after pandemic. It's not after pandemic, but it's post pandemic when things are starting to open up.

• 1:04:21Lewis Howes?

  2021?

• 1:04:22Speaker 03

  2021, probably.

• 1:04:23Lewis Howes?

  Yeah.

• 1:04:24Speaker 03

  Yeah.

• 1:04:24Lewis Howes?

  End of 2021 or something like that?

• 1:04:26Speaker 03

  End of 2021, uh, October 2021.

• 1:04:27Lewis Howes?

  Not too long ago.

• 1:04:28Speaker 03

  No, no, no, no, no, no. I wasn't, by the way, I had all, the biggest I'd ever done was, uh, 3500. The biggest I'd ever sold.

• 1:04:34Lewis Howes?

  Before 2020.

• 1:04:35Speaker 03

  But I was selling two shows.

• 1:04:37Lewis Howes?

  Yeah.

• 1:04:37Speaker 03

  I was selling two shows most of the time in, in, in these markets. Red Rocks is 10,000 and I'm, and I'm, I'm struggling. I'm like, I'm like posting every day.

• 1:04:47Lewis Howes?

  It's not selling out yet.

• 1:04:48Speaker 03

  It's, it's, I'm watching it grow by like, every day is like 150 seats. 150 seats. 150, I'm doing the math. I'm like, okay.

• 1:04:56Lewis Howes?

  Ooh, man.

• 1:04:57Speaker 03

  I'm like, I'm, I'm like, two months out, I think. I think I'm about two months out. I'm like,

• 1:05:01Lewis Howes?

  And you got 7,000 more tickets to sell or something like that?

• 1:05:04Speaker 03

  Yeah. No, probably like 5,000, 5,000 general. Still half, yeah. Yeah, and then I, and I, and I go to shoot the movie. I rupture, I shoot the movie at 3,500 seats. I rupture the tendons in my thing, lose my tricep. They have to pull it, they have to go into surgery, pull it down. And I go, I talked to the anesthesiologist and I, before I go, I go, he goes, so, uh, what song do you want to listen to? And I go, CCR. And he goes, I go, why can't I listen to a song going in? And he goes, dude, it's surgery. We do this to crackheads. It should be fun, lighten up. Right. I'll give you a pill, you'll calm down. I'll have you count back from zero. And I go, hold on. Instead of counting back from zero, can I have my phone with me and do a promo read? Oh, my gosh. He's amazing. And he's like, yeah. I go, cool. So we roll in.

• 1:05:49Speaker 03

  I, I start with my left arm, right? And I don't really, they put a nerve, uh, paralyzer in it. My left arm collapses. I grab the phone with my right arm and he's walking me in. And I go, I mean, you can find this, I, I, you can find all of these online, but I'm like, hey, I'm, uh,

• 1:06:06Speaker 03

  I'm, as I lay here on this, on this steel bed about to go into surgery, thinking, what is I, worried about my life? I have one thought that I want to share with the world. I'll be at Red Rocks. And I go, and I, and I, and I mean, like, oh, shit.

• 1:06:21Speaker 03

  Jimmy Buffett's in there the night before, I'm there the night, then he'll be the night after. The anesthesiologist's like, Jimmy Buffett? And I was like, yeah, you want to come? He's like, yeah, good night. And he hits me and I was like, I was like, we're all there. Drop the phone, wake up at a surgery. I look at Leanne, I go, did we get it? She goes, we got it. You sold out now? Sold out, sold out Red Rocks, sold out, Red Rocks. Do it again in October, we're almost sold out. Holy cow. Do it for a cruise. And so like, it became a little bit of like, and I say this, I say this, obviously aware of what it sounds like, but the joke within the comics was like, promo king. You just, you do great promos and, and, and, and, and you know, I have a festival now that, that I'm, I'm marketing entirely on my own.

• 1:07:04Speaker 03

  I have a cruise that I do entirely on my own. Uh, we've had a bunch of people come to my company, Birdy Bo Productions, and ask us to market things for them. Wow. Uh, and join up. I mean, we've had a lot of, you know, but. Uh, but I, I, the truth is, I enjoy a good promo. Like if I can get something that's creative, funny, light, and then tries to sell some torts.

• 1:07:26Lewis Howes?

  Is there any promo you've made that didn't hit?

• 1:07:29Speaker 03

  That I thought would hit?

• 1:07:30Lewis Howes?

  Yeah.

• 1:07:30Speaker 03

  Yeah, there's a couple.

• 1:07:31Lewis Howes?

  Really?

• 1:07:32Speaker 03

  Yeah, I had one that I was for the movie that was so good.

• 1:07:35Lewis Howes?

  It just didn't take off. Was it the message or the hook was off? I had this, the timing when you posted it, or what are the factors to having a great promo?

• 1:07:42Speaker 03

  Well, a little bit of nudity sells.

• 1:07:45Lewis Howes?

  Where do you go shirtless?

• 1:07:46Speaker 03

  Well, shirtless, shirtless, and people go, uh, and my, my will sell. I had one really good one where I go, guys, I know the algorithm, my cells. And I've got, that's what I need you to hear. And so we pull out and reveal, and we had photoshopped my on my front. And I was totally naked and it was, I mean, we lost it laughing when we saw it. And it just, like 500,000.

• 1:08:08Lewis Howes?

  It didn't do it as well?

• 1:08:10Speaker 03

  Didn't do it. And then some have done, some have done really well that you didn't expect, like, uh, some, just you don't know why they're gonna do well, and all of a sudden they just take off. Like I did this one, I, I, I used to have a joke, just a silly joke to myself about being on a treadmill. And being like, I was doing it, I was doing it to my, like, I, sometimes I'll work out and then my whole team will show up in the gym. And they'll start, we'll start my, my business day while I'm working out. The one question is, by me and everything. So I was on the treadmill and I said, I was like, what's that? And I went, oh, I accidentally hit it on mosey and I started moseying and they started laughing. And then I was some, I, someone, I think it might've been Victoria, was like, hey, uh, you have tickets to sell in Dallas. Can you do that in cowboy boots with a lasso?

• 1:08:55Speaker 03

  And, and put her, and, and so, and we're like, oh yeah, so we do it. And then immediately that goes viral and you're like, not viral, but like a couple million views. And you're like, what? Wow, that's crazy. It was just a stupid, but yeah, the, the key is you gotta turn the camera on. That's the big key. Just turn the camera on, start, just once you turn the camera on, start, it starts and then you'll get something.

• 1:09:15Lewis Howes?

  But for people, I mean, people watching or listening, maybe in business, thinking, well, that's easy for you because you have all this self-confidence. You don't doubt yourself. You can make a fool of yourself and put it out there because that's what you do. And you're, you're comfortable in that. How can normal people become better marketers with promoting products, business, service, events, without being, uh, you know, one of the top comedians in the world?

• 1:09:37Speaker 03

  Uh, very easily.

• 1:09:40Speaker 03

  Become a fan first. Like, so think of yourself as a consumer always. I mean, this is, I don't know anything. I'm just telling you how I operate. I love going to concerts. Now, one of my businesses, live shows, but I love going to a concert. I love going to a concert and getting there early and taking my time with it. I love going to their merch booth and seeing what they got for merch, seeing what's selling at merch. Ask them what's selling at merch. Why is it, why do you think that's selling? I love sitting before a show and thinking, what could this band have done differently to? Like, the number one thing is like, people sometimes, like, especially for Red Rocks, I posted a lot about it that first time because I wanted to sell it out. And people were like, enough with the posts. And I was like, then you're not a fan.

• 1:10:24Speaker 03

  Then if you're, if you're saying that, then you're not a fan. Because as a, as a fan, as a fan, if Wilco's coming to, coming to the Greek, they can post four times a day, and I would never get bothered. I go, thanks for the reminder. I don't want to forget about those tickets that I have. I thank you. Post more. Hey, can I give you my personal phone number? That's what a fan would say. Right. So what you're getting is you're getting, you're getting, you're getting advice from a hater. Someone who doesn't like himself and doesn't like themselves. And, and maybe they're jealous, maybe they're, maybe they're, who knows why they do it, but they're not going to the show. So ignore that person right away. Ignore them entirely for the rest of your life. Because that's not who's in your, on your team. Who's on your team are the people that are showing up. Right. The people that are showing up. They want to be there and they want to be reminded.

• 1:11:08Speaker 03

  Do you know how many people buy tickets and forget the damn tickets? I've done it. I've done a lot. Right. But look at yourself as like a fan and look at like, what do I like? What do I enjoy? Like, I went to go see Steely Dan at the Hollywood Bowl and I thought, I thought, I was like, I want to wear a sweatshirt. Because I'm like, I don't want to wear a sweatshirt. I want to buy a sweatshirt. I want to carry out a sweatshirt. I go, I hope they sell sweatshirts. And then I went, ooh, I hope they sell sweatshirts. We're doing Fully Loaded this summer. We should have sweatshirts. And Leanne goes, it's summer. But I go, it always gets cold. And no one wants to bring a sweatshirt, but you're going to want a sweatshirt. So let's have sweatshirts. Um, but I look at it like a fan first and I go, what, what would activate me? What would get me to buy a ticket? What will, you know, a very simple thing that I noticed was like,

• 1:11:55Speaker 03

  When Instagram started doing the swipe up, it was a swipe up before it was a tap. I remember sitting with three of the biggest comics in the world. And they were making fun of me for using Instagram stories. Like, you're a grown man. What are you doing? You're like, you're like a little girl doing these stories. And I said, let me show you something. And I said, look. See this post right here? I go, this is promoting a show. And they're like, yeah, what is it with a swipe up? And I go, watch this. I swiped up and I showed them. How many people clicked or? And I go, I go, 2,500 people clicked on that link. Those are tickets sold. Wow. And then all of a sudden. There's swipe. Three cynics are on their phone the next day. Hey, I got a show. I got a show. You're gonna take your finger and then go like this?

• 1:12:40Speaker 03

  And but you're like, yo, activate. To be above your fans is the, I've had. I've seen guys do it. They don't like their fans. They're above them. They think they're better than them. Dude, I'm my fan. I, this is gonna sound the dumbest thing in the world that you've ever heard any professional comedian say. I'm jealous of them that they get something they're, they get excited to do. How fun is going to your favorite show? Like, if you're a fan of mine and you're going to my, your show and you like me, that's a fun thing to do. I love going to a show. I love having something to look forward to. I love to look at a month and go, ooh, Goose is coming to Red Rocks this night. Let's all go to Red Rocks. Oh, I'm. I love. I love more than anything. Uh, I'm trying to think of exactly who we're going to see.

• 1:13:27Speaker 03

  Uh, Wilco, Wilco, Goose, uh, Wiser Panic. Wiser Panic is on tour. I love. Uh, getting into my phone. I love buying the tickets. I love buying the tickets. I'm in a place where I can buy all the tickets or get them comped. Right. I love getting my tickets. Get like a. Get your seats. They're gonna have you on yet. Get six. I did it for Steely Dan. I got six tickets. I get the whole box, six tickets. And then I said, ooh, this is my night. Who do I want to invite? So, uh, I asked Leanne. She goes, oh, you gotta invite. You shouldn't invite your trainer because you guys listen to Steely Dan when you work out. I go, oh, yeah, yeah, yeah. We've been listening to her all week. Ooh, her roommate is one of the biggest chefs in LA. Uh, Antonio LaFossa.

• 1:14:07Speaker 03

  I go, it's the bull. We can, she, we can cater it ourselves. I'm gonna have Antonio have her restaurant catering for us. I go, oh, I love that energy. I love it. Now, there are, there are comics that don't go see live shows. There are bands that don't go see live shows. It's befuddling to me because I'm like, that's the business we're in. Why wouldn't you love, it's like being an athlete who doesn't watch sports or being a guy who makes films who doesn't watch movies or like, I love it. And so I think the number one thing is think of yourself, if you're selling cars and you don't like cars, you might be in the wrong business. But if you're selling cars and you like cars, think about what, what turns you on.

• 1:14:43Lewis Howes?

  Yeah.

• 1:14:43Speaker 03

  Like what gets you to go like, oh, they got a new Porsche. It's entirely electric. Oh, I'm, I want to go check it out. Well, how do, how would, how can I do that with my brand?

• 1:14:52Lewis Howes?

  Sure.

• 1:14:53Speaker 03

  It's a, I'm, look, I'm a very, I'm a very like, like head against the wall, kind of like meathead. Like I'm not the smartest guy in the room, but I just try to operate in like a very simple arithmetic way of how, how we're gonna get from A to B.

• 1:15:07Lewis Howes?

  Sure. My final question is what's your definition of greatness?

• 1:15:10Speaker 03

  Greatness is a silent trait. Ironic coming from me, it, it, it isn't one you have to tell people it's something they just witnessed. They smell and they know, you know, when you see it, you know, when you see it, it's effortless, it's pure joy and it's inspiring. And I think it's something we should all aspire to find our thing that makes us great. You don't need to be a comedian. You don't need to be a movie star. You don't need to be a rock star to acquire greatness. I grew up with a guy named Brad Rackey, one of the best pitchers I've ever seen in my entire life, went on to play in the pros. He had greatness. You don't need to be that. You can just be great at being a dad. You can be great at being a P E coach. You can be great at being a baseball coach. You can be great at being a cop.

• 1:15:52Speaker 03

  You can be great at being a fireman and you don't have to brag to anyone. It just shows up and you, people can sense it and they can see it and they can smell it. And then it inspires other people. It's like the purest form of, of beauty. And it's so soft and it sneaks up on you. And then when you're next to it, you're just like, God, you just want to stare at greatness. I've been lucky. I've been very lucky to see greatness hit all over the spectrum. I've seen the greatest comic work. I've seen the greatest dad in the world, the greatest mom. I got the greatest wife in the world. I'm surrounded myself by greatness.

• 1:16:26Lewis Howes?

  I hope you enjoyed today's episode and it inspired you on your journey towards greatness. Make sure to check out the show notes in the description for a full rundown of today's episode with all the important links. And if you want weekly exclusive bonus episodes with me personally, as well as ad free listening, then make sure to subscribe to our greatness plus channel exclusively on Apple podcasts. Share this with a friend on social media and leave us a review on Apple podcasts as well. Let me know what you enjoyed about this episode in that review. I really love hearing feedback from you and it helps us figure out how we can support and serve you moving forward. And I want to remind you if no one has told you lately that you are loved, you are worthy, and you matter. And

• 1:17:10Lewis Howes?

  now it's time to go out there and do something great.