804 The Power of Why

START WITH YOUR WHY. You have to believe in your vision. We all get caught up in limiting beliefs. The sooner you understand what holds you back and why the sooner you can achieve flow. Find your purpose and chase it. Once you zero in on what it is you’re trying to accomplish, it will be easier to keep your ego from getting in the way. It all comes back to your “why.” For this Five Minute Friday, I revisited a conversation I had with Lisa Messenger where she shared how she connects to her purpose in order to stay focused on the bigger picture. Lisa is an international speaker, best-selling author, and an authority on disruption in both the corporate sector and the start-up scene. She is the vibrant, game-changing founder and CEO of Collective Hub. Lisa says that once you know what you’re working towards, you need to have insatiable self-belief that you will receive everything you need. Learn how to hustle hard for the right reasons in Episode 804. In this episode, you will learn: The importance of having a “why” (2:00) How to thrive when you’re an introvert (2:30) Why you need to fail fast (3:20) The reason you need to tell people about your vision (4:15) Plus much more... Follow me on: Instagram @LewisHowes Twitter @LewisHowes Facebook @LewisHowes Get more from Lewis! Get my New York Times Bestselling book, Make Money Easy! Get The Greatness Mindset audiobook on SpotifyText Lewis AIYouTubeInstagramWebsiteTiktokFacebookX

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Lewis Howes?

  This is Five Minute Friday.

• 0:10Lewis Howes?

  I have a very special guest today. Her name is Lisa Messenger. And I found out about Lisa on Instagram, probably like, I don't know, six to seven months ago, maybe even a year ago, because I was doing research for a magazine that I was doing. And I saw how incredibly talented she was and how beautiful her design was for a magazine that she has called The Collective. And I'm so impressed with what she's created. She's going to tell you all the numbers she's created, how she's got distribution throughout these airports and Barnes & Noble and bookstores. And she's got global distribution, how she's crushing it, both print magazine and digital magazine, and how she built the business as an entrepreneur in Australia to bring it to the big dogs here in the US.

• 0:53Lewis Howes?

  Her whole story or journey of building this from scratch with just an idea and a dream, having zero clue of what she was doing. I think you guys are going to get really inspired by this. So make sure to share this with your friends.

• 1:06Speaker 01

  I think for me, it's all about really feeling deeply into what your purpose is or what your why is, you know? And I think that's the best place to start because, you know, once you understand that, everything, the sort of serendipity and the synchronicity, it all starts to kind of fall into place. And then the other thing is, you know, you've got to have an insatiable self-belief because if you don't believe in yourself, no one else will, you know, because as you keep, I love that you're a hustler as well because I'm a serious hustler. You've got to be out there and, you know, I'm probably, it's so weird, pardon me, for anyone who knows me, they would say I'm an extra, well, from an external perspective, they'd say I'm an extrovert. I'm actually quite introverted. Like, I love

• 1:50Speaker 01

  being home on my couch or going for a run or, you know, I'm being in the outdoors and kind of just being with a really close group of friends. That's kind of me. And yet now my life is, you know, being on the speaking circuit three or four times a week and like being out there and being really vocal about everything and kind of putting my life on a platter. And that is not my natural state. But, um, but I've learned that, well, I'm not going to make a difference or do anything great in this world by not putting myself out there. And so I do that. Um, and then the other thing is, you know, to to fail fast. I mean, a- as we were talking about before, I think people get so caught up in um limiting beliefs and I think, I mean, I've done years of, you know, therapy and reading and all sorts

• 2:35Speaker 01

  of things, so so I kind of can talk a lot about that, but you know, we have, we all have these limiting beliefs that are, you know, handed from generation to generation or things that have happened in our childhood and whatever else. And so I think the sooner people get comfortable and have a true understanding of what holds them back and why and and all of that kind of thing, then all that sort of starts to fall away and life becomes much more seamless and in flow. So I think, um, you know, it's it's all about then, you know, once you realize what your purpose is or what you're wanting to do, don't worry so much about the money, like actually just go out and pre-sell and, you know, there's plenty of money and there's so much abundance out there and start to, it starts to tell people about your vision

• 3:17Speaker 01

  and people will start to come to you and, you know, provide you with money and and think about what, you know, what's your currency and what tangible, sellable assets have you got, you know, is it your intellectual property or is it, you know, whatever it happens to be. I mean, there are things that you can sell before you actually have to make them. Um, I mean, I fail at least twenty times a day now, like quite seriously, and I and I love it because what I mean by that is they're just small, quick failures and it's because I've, I'm well networked now, I've got some great contacts, I've been building that up over many, many years that I can, you know, ping an email off to um someone in HR or a marketing director at a big corporate and I can say, hey, I've got this idea, it

• 4:00Speaker 01

  might be for an event or it might be for a new product or it might be for all sorts of other things. And um they can quickly come back to me and say, no, that's not gonna work or, you know, or I can, then I can iterate or pivot or change or whatever, but I'm gonna pre-sell the idea and before I actually make it essentially. So I think they're kind of some of the tips, um.

• 4:22Speaker 01

  And the one question I ask myself every single day without fail is why? Why am I doing this? Because I think as well, once you start to have a level of success, and you know, if my life were a book, and it is now, so turning into several very quickly. But I mean, I would say I'm on, you know, chapter one, page one, paragraph one, really. Like I have so much more to do. And so, um, so there's that fine line all the time of not letting your ego get in the way of, you know, the bigger picture. And so whilst extraordinary things are happening and amazing opportunities are opening up for me, every single day I go, why am I doing this? And the reason I'm doing this is to help other people and empower them. So I go, that's what I'm doing. And, and does everything I'm doing fall into line with that?

• 5:07Speaker 01

  And do the people that I'm doing deals with share similar values and beliefs? And if so, then yep, let's move forward.