1033. Q&AF: Maintaining Momentum, Making Right Business Decisions & Developing Urgency

On today's episode, Andy answers your questions on how to keep your momentum going, how to trust yourself to make the right decisions in business, and how to build the skill of urgency instead of putting things off.

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:16Andy Frisella?

  What is up guys, it's Andy Frisella and this is the show for the realists, say goodbye to the lies, the fakeness and delusions of modern society and welcome to motherfucking reality guys. Today, as always on Mondays, we have Q and A F. That's where you submit the questions and we give you the answers. If you want to submit some questions to be answered on the show, you could do so. DJ will tell you how.

• 0:35Speaker 01

  Guys, you can email your questions in to [email protected]. You can also click the link in the description below and submit them there or just drop them in the comment section of the Q and A F videos on YouTube.

• 0:47Andy Frisella?

  Tomorrow, you're gonna hear C T I. That's Cruise the Internet. That's where we put topics of the day up on the screen. We talk about what's going on. We speculate on what we think is actually going on. And then we talk about how we, the people, have to solve these problems going on in the world. Other times, we'll have real talk. This is five to 20 minutes and we'll be giving you a little rant. And then we'll have 75 Hard Verses. 75 Hard Verses is where people who have completed the 75 Hard Program come on the show. They talk about how they were before, how they are now, and how they use the 75 Hard Program to fix their shit. Alright, if you're unfamiliar with 75 Hard, it is the initial phase of the Live Hard Program, which is the world's most famous mental transformation program in

• 1:30Andy Frisella?

  history. Okay. You can get that entire program for free at episode 208 on the audio feed. Again, it's 208 on the audio feed. You can also go to andyfrisella.com and buy the book on mental toughness. The book on mental toughness has the entire Live Hard Program plus a whole bunch of other content about mental toughness, how to cultivate it, why it's important and how to use it to become the best version of yourself. Alright, now, one thing about this show, we are the biggest show in the world that doesn't run ads. Period. Alright, the reason we don't run ads is because I'm not for sale.

• 2:11Andy Frisella?

  Everything I say is what I think. It is very authentic and I don't want anybody saying this or that or thinking that I'm getting paid to not say or say anything. So basically I do whatever I want and I ask very simply that you help us grow the show if you like it. Alright? So if it makes you think, if it makes you laugh, it gives you new perspective, if you learn some shit, which you absolutely will, especially on Q and A Fs, do us a favor and don't be a hoe. Share the show. Alright, what's up, man?

• 2:43Speaker 01

  Buenos dias.

• 2:45Andy Frisella?

  Yes.

• 2:45Speaker 01

  Yep. I'm, you know, I'm gonna try to speak a different language every episode.

• 2:50Andy Frisella?

  Oh, yeah?

• 2:50Speaker 01

  Let's see how that goes.

• 2:51Andy Frisella?

  You should start with English.

• 2:54Speaker 01

  Alright. I think that this will be my last, I know more. Alright.

• 3:02Speaker 01

  Damn, dog. How you doing? You alright?

• 3:04Andy Frisella?

  I'm just, I'm good, bro. You just laid that one up there.

• 3:06Speaker 01

  There's just dust popping over there, dog.

• 3:08Andy Frisella?

  Come on, man.

• 3:09Speaker 01

  You shot me.

• 3:11Andy Frisella?

  You fucking served that up pretty easy. I mean, you know?

• 3:17Speaker 01

  Yeah.

• 3:17Andy Frisella?

  You gotta, you gotta be defensive.

• 3:19Speaker 01

  I was typing something else, something up earlier. Mike looked at me, he's like, they're not gonna think you wrote that. I'm like, why? He's like, because everything's spelled right.

• 3:29Speaker 01

  Yeah, you know, so listen, you know, I might still be a little sensitive on that subject, you know? Uh, but it's fine, man. Everything is good. It's a big week, man.

• 3:37Andy Frisella?

  Yeah, it is.

• 3:37Speaker 01

  We got a big week, dude. It's, uh, we're rolling, bro.

• 3:40Andy Frisella?

  Yeah.

• 3:41Speaker 01

  It's gonna be a good time. It's gonna be a great time.

• 3:43Andy Frisella?

  Dude, yes.

• 3:45Speaker 01

  It's so crazy too, like, you know, people don't understand this, but like, if you want shit to be right and like fucking perfect, because you can't get there, bro.

• 3:53Andy Frisella?

  Yeah.

• 3:54Speaker 01

  The amount of planning and prep that has to go into that, like, people think you can like-

• 3:58Andy Frisella?

  Oh shit, dude, we start planning this, we start planning next year's Summer Smash the week after Summer Smash.

• 4:04Speaker 01

  100%.

• 4:05Andy Frisella?

  Yeah. The first thing we do is we sit down and we talk about and debrief everything that happened, how it went, what we liked, what we didn't like, and how we're gonna make it better next year.

• 4:13Speaker 01

  Yeah.

• 4:14Andy Frisella?

  That way the ideas are all fresh right away. So we start working on that immediately.

• 4:19Speaker 01

  Yeah, like actively.

• 4:20Andy Frisella?

  Literally, next week.

• 4:23Andy Frisella?

  On Monday or Tuesday, we will sit down and we will debrief the entire thing and we'll make the plan for next year.

• 4:29Speaker 01

  Yeah.

• 4:29Andy Frisella?

  And we'll start working on it.

• 4:30Speaker 01

  And you got people out here thinking this shit just happens.

• 4:32Andy Frisella?

  Yeah, of course. It's like everything else.

• 4:34Speaker 01

  Yeah, and it's weird too dude, because there's like a, there's like a split.

• 4:37Andy Frisella?

  We just keep getting lucky, man, don't you know?

• 4:38Speaker 01

  That's what it is.

• 4:39Andy Frisella?

  Yeah.

• 4:39Speaker 01

  Yeah, that's what it is.

• 4:40Andy Frisella?

  Getting lucky for damn near thirty fucking years, you know?

• 4:44Speaker 01

  That's what it is, dude. No, but you, you have, you have those people who think it needs, requires no preparation. And then you have the other group of people who feels like it's all preparation.

• 4:52Andy Frisella?

  And no execution.

• 4:53Speaker 01

  Dude.

• 4:53Andy Frisella?

  Yeah.

• 4:54Speaker 01

  What, what the fuck is that about?

• 4:55Andy Frisella?

  Well, I think, you know, uh, it's two different mindsets, right? The person who prepares and consumes and plans and consumes some more, they're

• 5:11Andy Frisella?

  lacking courage, okay? And courage is a massive, massive, massive requirement to succeed. You cannot win, you cannot build, you cannot create, you cannot become unless you go. And so a lot of people will overplan, overprepare and tell themselves, well, I'm just making sure I got everything set up, you know, and I'm just making sure I know what I need to know. Most of what you know, you're gonna learn doing it. This is no different than working at Burger King, bro. You can read the manual, but you aren't gonna know how to make a fucking Whopper until you're making them, alright? That's the same with anything. Uh, you know, these guys go to flight school to be fighter pilots, they read the manual. They don't learn shit until they're in the plane.

• 5:55Speaker 01

  That's right.

• 5:56Andy Frisella?

  Okay, like, this is, this is how it works.

• 5:58Speaker 01

  Yeah.

• 5:59Andy Frisella?

  So, you have to be willing to go. And so when people overprepare, it's, it's to compensate for their lack of courage. Um, and then when people don't prepare at all, that's an ego problem. Those people have some sort of belief that comes from somewhere, that they believe that they are better than everybody else.

• 6:19Andy Frisella?

  By just existing and that's an arrogance and an ego problem and those people lose as well. And we see that a lot, especially after someone has had a few wins.

• 6:29Speaker 01

  Yeah.

• 6:29Andy Frisella?

  Right? People get what I call the Midas touch. They believe because they've had a few wins and they've done a few things that everything they do and, and everything that they're gonna do is going to win because of who they are now. And that's just not reality. It's, it's arrogance and that'll get you killed just as much as the guy who never goes. So it's a problem on both ends.

• 6:53Speaker 01

  Yeah, it's so, it's so crazy, but yeah, dude, it's gonna be a great fucking week. I'm excited for it. Excited to see some of you guys there as well.

• 7:00Andy Frisella?

  Yeah, it's gonna be awesome.

• 7:01Speaker 01

  And, uh, hell yeah, man. But, uh, but yeah, so let's get this week kicked off with a bang.

• 7:05Andy Frisella?

  Let's do it.

• 7:06Speaker 01

  With a shebang.

• 7:06Andy Frisella?

  Yeah.

• 7:07Speaker 01

  Yeah, man, let's have, uh, we got, we got a long week ahead of us.

• 7:09Andy Frisella?

  Yeah.

• 7:10Speaker 01

  Let's make some people better today. Guys, Andy, I got three good ones for you. Question number one.

• 7:17Speaker 01

  Andy, recently I have been struggling with transferring momentum from one day to another. I've heard you talk about how successful people will do anything to keep the momentum. And I'm wondering how big of a problem this is if I can't keep it going. Need some advice.

• 7:35Andy Frisella?

  Uh, you haven't built it yet. Momentum carries you. If you have a problem going from one day to the next day, that means you don't have momentum. That's the definition of fucking momentum. You've created energy that is pushing you and you catch it and it makes things feel like they're effortless. Okay? Momentum is not something that you catch accidentally. It's not something that just happens. Okay? If you look at every single time in your life where everything has become nearly effortless, where you're in the zone, you're locked in, you're kicking ass, everything seems to be working. That is a result of you forcing the execution for so many days before that. All right?

• 8:18Andy Frisella?

  Usually for people, it's about 10 to 12 days of force before the momentum kicks in. And when I say 10 to 12 days of force, I mean, you're gonna have to force it.

• 8:29Speaker 01

  Yeah.

• 8:29Andy Frisella?

  All right?

• 8:32Andy Frisella?

  If you get to a point and you think like after two days, you're supposed to have this momentum, you haven't been doing it long enough. You don't have the momentum. So you gotta build it in order to keep it. And the reason that you don't feel like that is because you haven't built it yet. It's not some magical force that shows up after two days, bro.

• 8:49Speaker 01

  Yeah, here you go, Billy.

• 8:50Andy Frisella?

  Yeah. And by the way, the, the less disciplined you are, the longer it takes to build. So in the beginning, let's just say you're an undisciplined human and you're going to start to work out and train. That could take you, you know, 20, 30 some days to really get locked in. But if you're someone who has a high level of discipline that has been developed, that just needs to be sharpened up because it's a perishable skill and we need to make sure that we're, that could be three days. It could be four days. Like for me, it's about 10 days. Okay. But it used to be like 30, 40 days. All right. So I'm talking like 10 years ago.

• 9:30Speaker 01

  Yeah.

• 9:30Andy Frisella?

  All right. So when you have that disciplined muscle developed to a certain level and you know what it is and you know how to utilize it, you know how to leverage it, the amount of time it takes to create the locked in momentum that you're looking for is, is much shorter. Here's the reality, dude. You don't have it. That's it. You don't have it. You gotta do it longer than what you're doing it. And those days where you're like, oh man, I don't feel like doing it. That's the important day. That's the most important day. Okay. The most important day is the day that you don't feel like doing it, that you actually do it. Because that's where the growth comes from. That's where the extra discipline muscle comes from. All right. So when you like say, oh, and by the way,

• 10:14Andy Frisella?

  it's not going to be just easy when you have the momentum. You're still going to have to apply yourself. It's not like, I think the way the question's framed and, and maybe it's framed wrong. I don't know, but it sounds like this person thinks it's like magic. Like, oh man, I got trouble. No shit, man. Like you don't think that I have trouble doing what the fuck I need to do 27 years into this game? There's days when I, there's days when I have, you know, a hundred days of wins in a row.

• 10:43Andy Frisella?

  And then a day shows up and I'm like, fuck. I don't want to do this, man. But then I think, well, I got 100 days in a row and that adds extra pressure for me to force that through. And that's what I'm talking about what people do when they've created that momentum because dude, it only takes two or three days to get totally washed out of that.

• 11:00Speaker 01

  Yeah.

• 11:01Andy Frisella?

  So, uh, and that's why in 75 hard, the rule, the rule is that if you fail, you start over the next day. All right. But a lot of people seem to forget that because they say, oh, I'm restored again after this or after that or after this. That's why you are where you are because you're telling yourself some bullshit. Okay. You're justifying it. You're making a negotiation. You're trying to make it convenient. You fucking fail. You pick up right after that. And there's a lesson in that. It's designed that way for a reason. Because if you are living your life and you have a hundred days in a row of kicking ass and you have one bad day, you don't want that one bad day to turn into seven and then

• 11:41Andy Frisella?

  you'd be totally downhill from there. All right. So you gotta pick right back up. But you know, a lot of people seem to ignore that.

• 11:48Speaker 01

  Yeah. Dude, dude, I'm a very visual learner, right?

• 11:52Andy Frisella?

  If you think about it, just so we're clear, when you pick up that day, okay, let's say you're, let's say you're 300 pounds and you want to be 220 or you want to be 215. Okay. You're probably not going to lose that much weight in 75 days. I would say the chances are you're not. But let's say you get to day 40 and then you have a bad day and then you start right back over the next day. What hap- now you've got another 75 days and like real talk, you could probably hit that goal if you do that. That's what it's teaching you. Okay. It's teaching you that when you have one bad day, that's not an excuse to turn it into two or three or four and then lose control of your entire shit. And a lot

• 12:35Andy Frisella?

  of people fail to understand that there's a really strong lesson in starting right back over because dude, when you become aware of your own discipline and your own skill set of discipline and where it's at and where it stands and how sharp it is in the moment, you, you become aware of how easy it is to lose. And that's what part of that reason is. So, you know,

• 12:58Andy Frisella?

  Dude, if you follow the program the way that it's designed, you really can't fuck it up. Like, you can't fail. It's gonna build you into a fucking weapon.

• 13:04Speaker 01

  Yeah. Dude, I'm a very visual learner, right? And so when you were explaining the momentum process, I started picturing, uh, like, like having to push a car. Right? Cars are neutral. It's just sitting there, right? You gotta start pushing it, and then when you start pushing it, though, it starts coasting a little bit. But if you stop pushing it, it stops again, right?

• 13:23Andy Frisella?

  It takes a lot of effort to get it going.

• 13:24Speaker 01

  So is it fair to say-

• 13:25Andy Frisella?

  An object in motion tends to stay in motion.

• 13:27Speaker 01

  That's right.

• 13:27Andy Frisella?

  It's physics.

• 13:28Speaker 01

  It's a law. Yeah, no, that's real, bro. And so I guess my point is, like, you know, you would say it's true that your momentum is directly just tied to the constant inputs. Like, it has to constantly be there.

• 13:38Andy Frisella?

  Yes.

• 13:39Speaker 01

  This whole, like, why, so why do people get so tied in with this momentum thing, then?

• 13:43Andy Frisella?

  What do you mean?

• 13:44Speaker 01

  Because, like, it's not, like you said-

• 13:46Andy Frisella?

  Dude, first of all, everybody has the wrong idea about it.

• 13:49Speaker 01

  Yeah.

• 13:49Andy Frisella?

  They think you catch it.

• 13:50Speaker 01

  Yeah.

• 13:51Andy Frisella?

  Okay? But every time you've caught it in your life, if you went back and audited what you did the days before you caught that, you would see how you created it.

• 14:00Speaker 01

  Yeah.

• 14:00Andy Frisella?

  So it's not something that you catch, it's something you create. That's the point.

• 14:04Speaker 01

  Yeah.

• 14:04Andy Frisella?

  Most people completely misunderstand it, just like they misunderstand discipline as being a trait that someone's born with, instead of being a skill set that you have to develop.

• 14:14Speaker 01

  Yeah.

• 14:14Andy Frisella?

  All right? So it's just a misunderstanding of what it is.

• 14:16Speaker 01

  Yeah.

• 14:17Andy Frisella?

  And, and, you know-

• 14:18Speaker 01

  We also think, too, it's just gonna continue to carry them, like, that's, you know what I'm saying?

• 14:22Andy Frisella?

  No, you still have to do the work, it just makes the work a little bit easier.

• 14:25Speaker 01

  Yeah.

• 14:26Andy Frisella?

  But yeah, man, you have to keep pushing, and that's the reality. And you know what? That translates into every area of your life. That's not just your fitness. It's literally a mentality. That's why Live Hard is a mental fucking program. It is not a weight loss program. It's not a fitness challenge. It is a mental development, mental toughness program. Because if you pay attention to what's happening, you become aware, and like we've been talking about a lot more lately, that awareness allows you to know where you are at any given time. I know-

• 15:02Andy Frisella?

  When my discipline's getting rounded off, I know when I'm not sure. I can feel it. I may not be like fat Andy way off the reservation. Okay. But like I can start to see it and I could start to feel it. And the idea is, is that you want to close the gap before it gets out of hand. Right? So, once you understand how all these things actually work versus what we're kind of led to believe how they work, how most people think they work, it becomes easier to understand why it's so important to, you know, on that fifth day, to push through that because you've already got four days going, dude. You know what I mean?

• 15:40Speaker 01

  100% dude. 100%. Uh, guys, Andy, question number two. Andy, I run a small business and one thing nobody prepared me for is how often you have to make decisions without knowing if they're right. Hire a person, fire the person, take the contract, expand, wait. I always assumed successful people became confident because they had better answers. Now I'm wondering if they just became comfortable making decisions without that level of certainty. So how did you learn to trust yourself when there was no guarantee that you were making the right call?

• 16:19Speaker 01

  Oh, that's tough.

• 16:20Andy Frisella?

  No, it's not tough. There's just a lot to it.

• 16:24Andy Frisella?

  First of all, you have to understand there's always going to be risk. That's the reality of the game of being an entrepreneur.

• 16:33Speaker 01

  Yeah.

• 16:33Andy Frisella?

  There's gonna be risk, but the risk is on both sides. All right. There's a risk. What happens if I make this decision? And it doesn't work? What happens if I don't make this decision and it was the right one? All right? So you have to weigh both sides. Most people spend 10 times as much energy. Weighing the, if I make the wrong decision, what's gonna happen? And the way you fix this is by understanding that the only way to actually understand what the right decisions are is to make the wrong ones. All right, so the wrong decisions that you make along the way are actually what adds to your understanding of what the right decisions are down the road.

• 17:14Andy Frisella?

  And when you're in the beginning, you wanna make the wrong decisions because the repercussions, while they may feel heavy because you're just getting started, they're nothing compared to what you're gonna be when you're doing 10, 20, 30, 50, 100, a billion dollars in sales. Okay, so if I was making the same mistakes that I made in, you know, the early days back in, you know, 1999 through 2005 or 6, now we'd be out of business. And nobody saw those mistakes because I wasn't relevant. Okay, that's the other thing. You're not making the mistakes in front of the whole world because dude, nobody knows who you are anyway. That's right. So. You follow your face. Yeah, man. It's okay. That's part of the process. And if you just reframe how you look at

• 17:59Andy Frisella?

  what the outcome of the decision, it's really a win either way because I get it right, or I learned quickly that it was the wrong decision. I don't do that again. And like I talk about, there's really only two things that you need to have to be successful, man. You gotta be able to understand that when you make the wrong decision, don't make it again. Okay, certainly don't make it three times because you are gonna make some twice. And then the other thing is you have to develop the grit and toughness to continue on when everybody else quits. And if you can do those two things, man, you're gonna win. You can't beat someone like that. So, the, uh, you know, when we really talk about like what we're, you know, there's no certainty, man. Like even when you've made the mistake before.

• 18:45Andy Frisella?

  And then that same thing comes up again, you've just minimized the risk. It's still not, it's still not a hundred percent.

• 18:53Speaker 01

  Yeah.

• 18:53Andy Frisella?

  Okay, so you have to be willing to understand that we're living with some risk.

• 18:57Speaker 01

  Yeah.

• 18:58Andy Frisella?

  That's part of the game.

• 18:59Speaker 01

  Yeah.

• 18:59Andy Frisella?

  And you have to learn how to evaluate it properly, which is what we're talking about right now. The other thing is that based on those decisions, you develop a better vision for the playing field. Okay, you kind of know that, like just in baseball, right? Like you know, a guy who is a left-handed hitter who pulls eighty-five percent of the balls that he hits. You know that you could put a shift and run three infielders to the right side of the infield. Because you've seen it so many times. That's a calculated bet. Now, he may fucking, uh, you know, he may go the opposite way and hit it right through the hole where the shortstop is.

• 19:37Speaker 01

  My butt.

• 19:38Andy Frisella?

  But he's only done that fifteen percent of the time.

• 19:41Speaker 01

  Hmm.

• 19:42Andy Frisella?

  So you kind of know, you see what I'm saying?

• 19:44Speaker 01

  Yeah.

• 19:44Andy Frisella?

  So it's, it's about allowing yourself to learn the lessons that then develop the skill of being able to see down the field and understand what's about to happen. All right? The reason that my vision is so good and I can be two, three years ahead of everybody else in almost everything, including what we talk about in politics and all this shit, is because I've been doing this for so long, dude. It's not a gift. It's a, it's a skill that I've developed by looking ahead, right?

• 20:16Speaker 01

  It's a sharp fucking knife.

• 20:17Andy Frisella?

  Yeah, and I look at it, you know, in, in business where I've been, you know, fortunately very successful. I always have to look ahead. That's my job.

• 20:26Speaker 01

  Yeah.

• 20:26Andy Frisella?

  My job is to be at the top of the mast. We're all in a, we're all in a boat together, dude. And, you know, everybody's down there and they're fucking rowing. And my job is to stand at the top of the fucking lookout and be like, all right, guys, we gotta go left right now or we're gonna drift into this iceberg. Okay, and then we gotta make a sharp right and we gotta go over there. That's my job. Okay, so, and then when I'm not, when I, when there's open seas, I get down and row the fucking boat.

• 20:55Speaker 01

  That's right.

• 20:55Andy Frisella?

  That's what a good leader does. All right? But the vision part of it.

• 21:01Andy Frisella?

  Is an acquired skill set that you just don't have yet. So it makes it real scary dude. But the only way that you develop it is by having the courage to make the decision based upon the risk assessment that you can, that you can make at the time. And this is where like having and being surrounded by good mentors is super important. And when I say mentors, I don't necessarily mean go but pay someone. I mean like find dudes that are older than you, find ladies that are older than you that have been through this journey, you know, make friends with them. Um, you know, pay attention to them, like watch them. Like one of the things that, that I think I've done very well, that has helped me is like I watch other entrepreneurs that are ahead of me and how they move and how they operate and how they think.

• 21:45Andy Frisella?

  And then when they make moves, I try to evaluate like, why do they do that? Or why do they think that? I don't ever assume that these guys are stupid. I always assume this person knows what they're doing. And even if I think it's stupid, there's a reason for it. So what is that reason?

• 22:00Speaker 01

  Yeah.

• 22:00Andy Frisella?

  You see what I'm saying?

• 22:01Speaker 01

  Hundred percent.

• 22:02Andy Frisella?

  So it's, it's there's, you have to have humility about your own skill set. Um, but dude, like when you're just getting started, man, you know, it's, it all seems like magic, dude. Like if you can't see behind the curtain, you figure like it's all magic, but it's not, man. It just comes from having the courage to make a decision that you, if you can't make a decision that you don't know the outcome of, you can't be an entrepreneur because it's literally that's, that's the fucking game. Now, as you get more experience and as you make more mistakes and as you add to that skill set and understanding of the game that you're playing, it becomes easier to make the right decision with certainty, but there's still always risk and you've got to be able to tolerate

• 22:45Andy Frisella?

  that. Um, and you've got to have the courage, you know, to, to do that. And the thing is, is, you know, any entrepreneur, you show me an entrepreneur that says this for sure is going to work every single time. I'm going to show you guys about to lose. Yeah. Real talk.

• 23:00Speaker 01

  Is that real?

• 23:00Andy Frisella?

  Oh yeah. Yeah. They, there's, the game is always changing, dude. Look, you gotta understand.

• 23:07Andy Frisella?

  You're, look, man, I like to use the analogy of being in a boat because it's very accurate. Because like there, it's, it's one thing to row a boat. When the lake's smooth and the, and the water's glass and, and everything's easy. It's a completely other thing to row the boat when there's a fucking hurricane. That's right. Okay. It's a completely another thing to row the boat in the wintertime as it is the summertime. The, one of my point is, is that the environment is always changing and it's always changing in business. There are fundamental rules that stay the same. But if you think that what you did three years ago, or five years ago, or last week, is going to work the same two years from now.

• 23:50Andy Frisella?

  Just because you won then, that's, that's, that's not right. That's not, that's not going to work. That's no different than being in a football game. And saying, oh, man, we did a, you know, we did a toss sweep to the left at, at the 20 yard line one time and it went 80 yards. So it's going to work right now. Like, that's not how it works. You have to evaluate the, the environment. And by the way, just so you know, uh, it's never smooth water and the sun is never shining and things are never perfect. Which is also why the live hard program and the 75 hard program is so important because it's not convenient. You have to learn to operate when things are not convenient, especially because that's when other people quit, dude. Other people, they're in their boat and they're, they're like in the boat.

• 24:33Andy Frisella?

  See, you're all in a boat. You just don't fucking realize it. Okay. They're, they're in their boat and they're like, man, I'm just going to wait to start rowing until the fucking weather's perfect. But the weather ain't ever perfect. So, conditions are never perfect. And you have to be able to evaluate, they, this is why like, old sea dog captains are so good because it's not because, you know, there's some genius. It's because they've been through all the shit, man. Without all the fancy tools and equipment. Yeah, dude. And then if you're an entrepreneur like myself, who has been through and I've run successful companies before the internet. I've run them after the internet and before social media. I've run them after social media. Dude.

• 25:16Andy Frisella?

  I fucking know the game. Okay. And one of the game, one of the biggest things about entrepreneurship is you have to be able to adapt to the environment. That's what's gonna be conducive to you winning currently.

• 25:25Speaker 01

  Yeah.

• 25:25Andy Frisella?

  So like when people say, you know, like when guys get real confident because they won once or, you know, like dude, there's, there's dudes, you know, like, oh, my fucking uncle worked at Target and I got my product all over the country. Bro, you don't know shit. You don't know anything. You hit, you got up to the first, you got up at batting practice. And the first pitch you hit a home run, you think you're fucking Babe Ruth.

• 25:48Speaker 01

  That's right.

• 25:49Andy Frisella?

  Right? Like, there's people like that.

• 25:52Speaker 01

  The game is long too.

• 25:53Andy Frisella?

  Yeah.

• 25:54Speaker 01

  Fuck dude.

• 25:54Andy Frisella?

  And this is also why, this is also why when guys get to be like my age, and they've gone through all this shit, built all this shit, done all these things. And then they get resources and they're able to maintain that hunger and that they've built relationships and they've got some money. And they've got, bro, they become super fucking dangerous because dude, now they know like all this shit. And now they have resources behind it. Now, now you're dealing with a fucking problem.

• 26:24Speaker 01

  They're cooking with some gas there.

• 26:25Andy Frisella?

  I'm just saying.

• 26:26Speaker 01

  Yeah.

• 26:26Andy Frisella?

  Entrepreneurship is the only sport that you can play where the older guys are far more dangerous than the younger guys.

• 26:33Speaker 01

  Yeah.

• 26:34Andy Frisella?

  They just are.

• 26:35Speaker 01

  Yeah. Yeah. I've also heard you talk too about, you know, just decision making in business. It's like, you know, you, there, there, I can't remember which one you were talking about, but there was a decision that you made. And it wasn't that it was just, it wasn't that it was the wrong decision. It just wasn't the right time. Because like it had, now you implemented it years later. It was like, oh, it's fucking worked. It wasn't ready. Time, the environment, the market.

• 26:58Andy Frisella?

  That's another thing. You can get, you, your vision can get so fucking sharp. That like dude, like look at how we handle CTI. Okay. Like let's just use as an example. The shit that people are talking about today, you could go back and I was talking about five years ago.

• 27:13Speaker 01

  100%.

• 27:14Andy Frisella?

  Legitimately.

• 27:15Speaker 01

  100%.

• 27:15Andy Frisella?

  Okay. And the shit I'm talking about today, nobody's gonna be talking about for two or three years. Like it's just what it is, man. And, and so like I'm, I'm ahead and it makes you, sometimes it makes you look like you're wrong, but you're not wrong. You're just way ahead.

• 27:29Speaker 01

  Yeah.

• 27:30Andy Frisella?

  And uh,

• 27:30Speaker 01

  I don't know yet. That's all it is.

• 27:31Andy Frisella?

  Yeah, dude. And uh, You know, that's a whole noth- that opens a whole nother problem because in business that can become a problem too. Right? Like you, you can, you could kind of see what's forming. And position yourself too quickly to where you actually go backwards before you go forwards. So there's a lot here, dude. So like when you said, you know, it's a hard question. It's not hard. But like, we could talk about this one thing for literally like two days.

• 27:58Speaker 01

  Yeah.

• 27:58Andy Frisella?

  You know, like this is, this is, it's a fluid environment, man. And you have to be able to recognize what's happening. You have to be able to recognize the changes that are happening in the environment. You have to be able to make decisions today that are going to put you in the spot when all those things converge to push you forward. I'll give you an example. Four years ago, five years ago, six years ago now, I was telling everybody. I said, pro America's coming back. People are going to be patriotic. People aren't, people are going to get their fuck you back and they're going to want to support companies that didn't go with all this woke bullshit. And look what's happened. Everybody at that time was like, Andy, but if I do that, they're going to fucking hate me.

• 28:40Andy Frisella?

  No. Now, everybody knows who the real people are and who the fucking fake people are. And that's a big problem with influencers. It's a big problem with companies right now. How do you unwoke your company? You see what I'm saying?

• 28:53Speaker 01

  It's hard.

• 28:53Andy Frisella?

  I mean, bro, look, Harley Davis is going through it right now.

• 28:56Speaker 01

  Yeah.

• 28:56Andy Frisella?

  They're getting fucking destroyed because they didn't understand that they needed to be America's brand when it wasn't cool to be America's brand.

• 29:07Speaker 01

  Mm hmm.

• 29:08Andy Frisella?

  Okay. And now they're paying the price for it.

• 29:10Speaker 01

  Yeah.

• 29:10Andy Frisella?

  Because they're getting called out by everybody and you know who's benefiting? Indian.

• 29:15Speaker 01

  Yep.

• 29:15Andy Frisella?

  Because in Indian makes great shit.

• 29:17Speaker 01

  They make great bikes.

• 29:18Andy Frisella?

  So now you got a competitor.

• 29:20Speaker 01

  Some would say faster off the, off the floor.

• 29:23Andy Frisella?

  I mean, look, bro, now you've got a competitor.

• 29:25Speaker 01

  Yeah.

• 29:26Andy Frisella?

  That you gave the fucking ground up to because you didn't have the foresight or the balls to stand on who the fuck you are. All right? But I said that years ago and, and you know, a lot of you guys who are entrepreneurs, you know, you guys were hesitant to do that.

• 29:43Andy Frisella?

  And, and now you have a problem.

• 29:45Speaker 01

  Mm hmm.

• 29:45Andy Frisella?

  So, and this goes back to what we talked about with Ferrari. Okay, on the last show. You gotta know what your core brand structure is and you have to fucking stick to that framework. What, this is why core values and living by them and standing by them, knowing who you are, are so much more important than trying to be the thing that is popular at the time.

• 30:07Speaker 01

  Yeah.

• 30:07Andy Frisella?

  Okay, and getting back to the point I was making.

• 30:11Andy Frisella?

  We were that way before all the woke shit. We were that way during all the woke shit. And now we're being rewarded for it.

• 30:18Speaker 01

  Yeah.

• 30:19Andy Frisella?

  You see what I'm saying?

• 30:19Speaker 01

  Yeah.

• 30:20Andy Frisella?

  So, our, our brand's exploding again. And the reason it is, is because people know that we don't fucking bend the knee to this bullshit. We are who the fuck we say we are. We've always been that. And that's what you're gonna get. And people like that. So.

• 30:35Speaker 01

  Yeah.

• 30:35Andy Frisella?

  So like dude, when you. You know. There's an art to this. Okay, it's not a science. Science is for sure. Art is.

• 30:49Andy Frisella?

  Like an educated guess, almost.

• 30:51Speaker 01

  Yeah.

• 30:52Andy Frisella?

  You know what I mean?

• 30:53Speaker 01

  Yeah.

• 30:53Andy Frisella?

  In a different way.

• 30:54Speaker 01

  Yeah.

• 30:54Andy Frisella?

  Um.

• 30:56Speaker 01

  Takes some finesse.

• 30:57Andy Frisella?

  It does. That maybe is a better word than art. But it's more artistically creative than it is. Science.

• 31:02Speaker 01

  Yeah.

• 31:03Andy Frisella?

  You know what I mean? Um. Maybe it's like a hypothesis, right? Uh, but it's certainly not a definitive. For sure proven thing.

• 31:14Speaker 01

  Yeah.

• 31:15Andy Frisella?

  And, you know, that's what makes business fun, I think.

• 31:17Speaker 01

  Yeah.

• 31:17Andy Frisella?

  I, that's what I enjoy about it most. There's nothing more rewarding to me in business. Well, there's two things that I, I. Going back to what I said a minute ago about the older guys. That only applies if they maintain their hunger. Okay, a lot of older guys get fucking lazy. They get comfortable and they become easy to beat because of that.

• 31:37Speaker 01

  Mm hmm.

• 31:37Andy Frisella?

  The younger guys eat them up. But that older guy who knows all this shit is able to maintain that drive by expanding the vision. That motherfucker's hard to beat.

• 31:46Speaker 01

  Can't, can't fuck with him.

• 31:47Andy Frisella?

  It's hard. Okay? You're gonna have to hit some fucking unscheduled home run.

• 31:53Speaker 01

  That's right.

• 31:55Andy Frisella?

  But over the long haul, that guy, you can't really catch that guy because they've got the years on you and the experience and the environment. And they've been through the bad weather and all these things. But dude, the reason is a lot of these old guys, what they do is they get in their 40s and shit. They sell their business and then they kind of lose the plug in of them paying attention to the environment. They're not really, and then like when you try to get back in, it's like learning a whole new language. Cause like you, you forgot it. You know what I mean?

• 32:23Andy Frisella?

  But there's two things I really love at this point in my life. And one is I love helping people change their lives, whether that be

• 32:34Andy Frisella?

  through, you know, the live hard program, or whether that be losing weight, or whether that be transforming their personal lives. And the other thing, and whether that be an employee here that we're trying to develop, I love that shit. And then the other thing is I love, I love

• 32:52Andy Frisella?

  coming up with a concept,

• 32:55Andy Frisella?

  building it out, putting it out into the market, and then seeing how right I was or wrong I was, and then learning that process, like that whole thing. Now, when you're, when you're young and your ass is on the fucking line, literally every day, that's a scary thing. But that's also like what becomes the, the most fun, once you know some shit.

• 33:17Speaker 01

  Yeah.

• 33:17Andy Frisella?

  You know what I'm saying?

• 33:18Speaker 01

  100%. Can I ask you one last piece on this, just the, the entrepreneur owner, you know, making these decisions? What, what's the level of transparency do you recommend an entrepreneur who's leading a small team, whatever it is, in making these decisions? How transparent should you be during this process?

• 33:38Andy Frisella?

  In what regard?

• 33:40Speaker 01

  So there's a decision that has to be made that, you know, you feel like I gotta go left or right, right? Like, and you have people that, you know, are answering to you, or you're answering to them, however you're looking at it. How transparent are you in the process about the decision you're making? How you made it, why you're making it?

• 33:54Andy Frisella?

  There's a lot to that.

• 33:55Speaker 01

  Yeah.

• 33:55Andy Frisella?

  Okay.

• 33:58Speaker 01

  Depends on decision. I mean, yeah.

• 33:59Andy Frisella?

  No, look.

• 34:02Andy Frisella?

  Part of what you're asking is how to build a strong culture too. You just don't know that you're asking it.

• 34:06Speaker 01

  Okay.

• 34:07Andy Frisella?

  All right. Because like. When you don't know, you don't fucking know. All right. And so as a leader, you gotta know what the fuck you don't know. Which means you gotta listen to the guys to get their input on the things that they may see differently. There's a big difference between a guy calling in, uh, you know, airstrikes in the fucking tent.

• 34:25Speaker 01

  Yeah.

• 34:26Andy Frisella?

  From the guys that are on the fucking ground. And if you can't listen to those guys and hear what they're saying and trust them, then it makes it impassable to make the right decision. Also, if you just make decisions autonomously all the time. These people don't really feel like they're part of it. Okay. So if you want to build a strong culture, you have to show the humility to take their input. Now, some people will take this to the extreme. And the extreme is they start making decisions by committee, which is how you end up with a piece of shit like Ferrari just.

• 35:00Speaker 01

  Ferrari making an EV.

• 35:02Andy Frisella?

  Yeah. That's, that's not what we're talking about here.

• 35:05Speaker 01

  Hmm.

• 35:06Andy Frisella?

  We're talking about hearing people out. And then you, as the leader. Taking responsibility for the decision that is right for the team and the outcome that we're after. Even if it's not your idea. Okay. Cause you're not always going to have the best idea.

• 35:27Andy Frisella?

  A lot of people that are shitty leaders feel like they have to make the call and have it be theirs. Because it discredits them if they do this, when in reality, dude, that's what bonds the team. All right. So. How transparent do you need to be? Does that all make sense?

• 35:44Speaker 01

  Yeah, 100%.

• 35:45Andy Frisella?

  Okay. Cause, cause what happens here is you end up getting buy-in. All right. These guys on the ground, they understand that they can talk to you. They understand you're going to evaluate the information and they understand that you're going to make what you think is the best decision. Even if it's not your decision.

• 36:02Speaker 01

  Yeah.

• 36:02Andy Frisella?

  Like, meaning your idea. Okay? That's a, that's a hard thing for leaders to do because they want to flex their authority.

• 36:09Speaker 01

  That's right.

• 36:09Andy Frisella?

  Uh, flexing the, I don't, you know, know if you guys understand this, but uh, flexing the authority uh, is, is not the outcome here. We're trying to win.

• 36:17Speaker 01

  That's right.

• 36:18Andy Frisella?

  Okay. It's like, that's what we're trying to do.

• 36:20Speaker 01

  You know what popped up is like, like uh, football coaches. You know what I'm saying? It's like fucking, you got five seconds on the clock. And the coach is usually not like the quarterback. What, what play do you want to run? And the coach lets the fucking quarterback.

• 36:31Andy Frisella?

  Maybe.

• 36:32Speaker 01

  You know what I'm saying?

• 36:33Andy Frisella?

  Maybe the quarterback, it depends on what he's saying.

• 36:35Speaker 01

  Yeah.

• 36:36Andy Frisella?

  You know, like there's other ti- like there's, dude, this is where experience comes into play. Because sometimes you're going to end up hearing things from certain people that work with you that aren't actually the reality, but they are saying those things in their best interests to make their job easier.

• 36:53Speaker 01

  Yeah.

• 36:53Andy Frisella?

  So you ha- as a leader, you have to be able to evaluate, why is this person saying this? Are they saying this because they're on the team? Or are they saying this because they want to work less?

• 37:03Speaker 01

  Yeah.

• 37:04Andy Frisella?

  The, the way that you get them to make decisions about what's best for the outcome is by cultivating what I'm talking about here. This back and forth and then a decision-making that you make. And then if it's wrong, you take responsibility. You don't say, Steve is the one that came up with that idea. I just fucking thought it, you know?

• 37:20Speaker 01

  Yeah, that's right.

• 37:20Andy Frisella?

  No, it's your fucking fault. You made a fucking decision. It didn't work. Now we're going to do this. And you, there's no ego involved. All right? And when, when, when you think about like, how to get people to not make those, those decisions about making their job easier, it's by giving them buy-in to what the overall mission is. So this whole process helps eliminate a lot of that. You see what I'm saying?

• 37:44Speaker 01

  100%.

• 37:45Andy Frisella?

  So, so then, when we talk about how transparent you're going to be as your operation gets bigger, right?

• 37:57Andy Frisella?

  You're, you're, you're not going to go to the entry level dude.

• 38:00Speaker 01

  He's right.

• 38:01Andy Frisella?

  And say, you're going to keep your core circle that's tight. This is why they have boards of directors or you have executive teams.

• 38:08Speaker 01

  C suite, yeah.

• 38:09Andy Frisella?

  Right.

• 38:10Speaker 01

  Yeah.

• 38:10Andy Frisella?

  These are people that you can trust. These are people whose outcome and their incentives are tied to the accomplishment of the mission. And you keep it tight there and you let them do the other part that we're talking about. You have to coach them on how to do that.

• 38:24Speaker 01

  Yeah.

• 38:25Andy Frisella?

  Uh, because dude, the, the, like, if we're being real, the worst fucking leaders in the world are middle management leaders.

• 38:31Speaker 01

  Really?

• 38:31Andy Frisella?

  Fuck yeah.

• 38:32Speaker 01

  Why is that?

• 38:32Andy Frisella?

  Because they think that that's some sort of fucking title. It's the first time they've ever had leadership. They think it's about flexing on people and put, you know, telling people what to do. When in reality, it's about developing people and accomplishing the mission. So, so when you say, how transparent should I be? It depends on where you are in the business journey.

• 38:53Speaker 01

  Yeah.

• 38:53Andy Frisella?

  Right? Like in the beginning and you've got fucking 10 people, you know, they're probably going to know most of the shit.

• 39:02Andy Frisella?

  When you have a thousand people, they're not, people, people aren't going to know. But that's why you're going to have a meeting or say, hey, this is the general direction. What we're trying to do when you do this, do you do this, do you do this? The guys on the inside, those guys are going to know the exact details of why, what, how, what the key, the key moves are. And, and you know, those people are always, you're always going to want to be fucking mega transparent with those people. And, um, you know, your job as the leader of a bigger organization is to paint the vision and get everybody organized to move down what the solution is. And protect them from worrying about the other outcomes that are possibilities, right? Like.

• 39:44Speaker 01

  Cause those can be distractions.

• 39:46Andy Frisella?

  Distractions.

• 39:46Speaker 01

  Yeah.

• 39:47Andy Frisella?

  That's your job. Your job as a leader is to put that shit on your back and.

• 39:51Speaker 01

  That's a trade off.

• 39:52Andy Frisella?

  And, and fucking let them do their thing.

• 39:54Speaker 01

  Yeah.

• 39:54Andy Frisella?

  No different than being at the head of your household. Okay. If you're a man and you go home and you unload all your shit and onto your family, you're being a fucking bitch. Okay. And.

• 40:04Speaker 01

  Thousand percent.

• 40:05Andy Frisella?

  That's the truth.

• 40:06Speaker 01

  Yeah.

• 40:06Andy Frisella?

  So you've got to learn that your part, your role on the team, whether it be in your family or whether it be in your business or whether it be this, is to protect the people who are doing the work from the stress.

• 40:23Andy Frisella?

  Of what could go wrong?

• 40:26Andy Frisella?

  So that they can do their work in a well focused manner, right?

• 40:29Speaker 01

  One hundred percent.

• 40:29Andy Frisella?

  This is why being an entrepreneur and leader is so tough, dude. I mean, there's lots of things that make it tough. But um. But yeah, man, uh. You know, transparency is mega important, dude, because transparency creates trust, which creates buy in, which creates better work. So.

• 40:45Speaker 01

  I love it. I love it, man. Guys, Andy. Third and final question. Uh, Andy, question number three. India. I had a buddy pass away unexpectedly last year. Um, since then. I can't stop thinking about time. Not in a depressing way, but in a very real way. It made me realize how many things I've been putting off because I'd assume I'd get to them later. I'm forty two. Uh, going through this now. Was there ever a moment in your life that made time feel real to you? And how did it change how you operated afterward?

• 41:20Andy Frisella?

  Uh, yeah, um, when I got stabbed in the face, I almost fucking died. Um. I realized that my life could have been over. And it installed a whole new sense of urgency and I'm very fortunate that happened to me. When it did, it happened to me when I was twenty three years old. Okay? I understood after I got over my self pity. That. Holy shit. This could be, could have been over. Right? And then it happened again when I was in two thousand eleven, twelve, when. I was misdiagnosed with a fucking brain tumor.

• 41:52Andy Frisella?

  And it ended up being a benign cyst that. You know. Was nothing.

• 41:57Speaker 01

  Let me tell you, you had like two weeks to live.

• 41:59Andy Frisella?

  No, he said, no, he said it was inoperable, though.

• 42:01Speaker 01

  Oh, fuck.

• 42:02Andy Frisella?

  But, uh, you know. The point is, is yeah, dude, uh, those things and like your friend and. You know, these things happen and most people, uh, fail to see the other side of the gift of that happening, right? Like. You know.

• 42:19Andy Frisella?

  Your life changes when your own mortality comes into question. You know, everybody lives as if they have forever to do everything they want and you simply don't. And then you wake up one day and you're 50 years old and you're like, holy shit. I haven't been taking care of myself. I've not lived the life I want to live. I've not lived the life I want to live with the people I want to live it. I, and now I'm like way behind and then they just give up. Cause they're like, fuck, I can't do anything about it. So, which is total bullshit, by the way.

• 42:46Speaker 01

  Yeah.

• 42:48Andy Frisella?

  You can always do something about it. Even if you're 70, you can change things. Um, but the younger you are, when this question comes into play and this realization happens, the better for you. I was very fortunate for that to happen to me when I was 23. All right. Because then I started moving. I started realizing, well, if I'm going to do this, I gotta go now. And a lot of people don't have any of these moments come into their lives.

• 43:20Andy Frisella?

  Until they are so far down the pipe that they've wasted a lot of their life.

• 43:25Andy Frisella?

  Or when these things do happen, they just refuse to look at the other side of the coin. Right? They, they will just say, man, this happened and it's horrible. And they will never acknowledge the lesson to be learned out of that situation.

• 43:42Speaker 01

  Yeah.

• 43:43Andy Frisella?

  And that's the important, that's the important point of perspective. Okay. Depending on how you look at things, most things, there's almost everything there's a lesson in. And that lesson can apply to you. And if you refuse to acknowledge those lessons, you're going to have a hard life. If you're able to be truthful and honest and be a realist about it. Hey, my friend Steve, man, he's 40 years old and he's dead. And fuck dude, that could have been me. And I better get my shit together. That's a powerful thing.

• 44:15Speaker 01

  Yeah.

• 44:16Andy Frisella?

  But how many people actually get to that point instead of just saying, oh, my friend Steve died? Right?

• 44:21Speaker 01

  Yeah.

• 44:22Andy Frisella?

  Like, it's, it's not, it. And I think a lot of people don't look at those things. Because they're so comfortable in the situation that they're in. That they don't want to do the work required to change it. Right? They know, they, they, they could see it.

• 44:41Speaker 01

  Yep.

• 44:41Andy Frisella?

  They know it's there. They understand it. But then they act like they don't, so they can pretend to live in ignorance, but the truth of the matter is, is that once you see it, you can't unsee it. So if you've had that realization and you're trying to bury it. You're going to be miserable your whole life because you're really knowing that you're actively wasting your own opportunities.

• 45:01Speaker 01

  Mm hmm.

• 45:01Andy Frisella?

  So. It's a. You know, going through these things, they're, you know, they're bad. But it's the bad things that allow you to realize.

• 45:15Andy Frisella?

  That you have.

• 45:18Andy Frisella?

  Opportunities that you should. You know, take advantage of while you're here. Whether that be traveling, whether that be, uh, you know, building a business, whether that be, uh, whatever it is that you're into, man.

• 45:30Speaker 01

  Yeah.

• 45:31Andy Frisella?

  You know, like. That's real shit.

• 45:34Speaker 01

  Yeah. Is there a way? Cause you know, you mentioned like not everybody's going to have those type of moments or experiences that kind of wake, that push that selective urgency, I guess is what it is. So is there a way?

• 45:45Andy Frisella?

  You can always learn from other people.

• 45:46Speaker 01

  I was about to say, like, I mean, how, how do you do that? You know what I'm saying? Like, how, how do you create that sense of urgency then?

• 45:52Andy Frisella?

  I mean, you don't think anybody listening here knows someone that's died when they were 30 years old?

• 45:56Speaker 01

  Right. Right.

• 45:58Andy Frisella?

  Freakishly. I know you do.

• 46:00Speaker 01

  I do, yeah, 100%.

• 46:02Andy Frisella?

  You know, you have a situation in your family where a young man died at what?

• 46:06Speaker 01

  Nine.

• 46:06Andy Frisella?

  Nine years old?

• 46:07Speaker 01

  Yep.

• 46:08Andy Frisella?

  Okay, did that change you?

• 46:09Speaker 01

  Absolutely.

• 46:09Andy Frisella?

  Yeah.

• 46:10Speaker 01

  Absolutely.

• 46:10Andy Frisella?

  Right? So. These things, if we're willing to acknowledge them, instead of being bad things, they become things that drive us. And. It depends on how you look at it, right? Like, it would be very easy for me. To this, it would, it would have been very easy for me. When I got stabbed. To just quit everything and like become this piece of shit and then hang on to that story my whole life and really dude, nobody would have blamed me.

• 46:36Speaker 01

  I'm gonna say, yeah, he probably would have, I mean, yeah, justifiably so.

• 46:42Speaker 01

  It's a fucked up situation.

• 46:42Andy Frisella?

  Yeah, but I mean, bro, like, and there's people that had it way worse than me, like dude, people that have lost their legs or whatever, and they become champions at something new, you know?

• 46:54Andy Frisella?

  A guy that just passed away, Alex Zanardi, he was a famous F1 driver. He got in a car wreck and he lost his legs. And they said, oh, you're never gonna, he became a wheelchair, uh, race champion. Then he got back in a race car and he became a champion again, like,

• 47:10Andy Frisella?

  you either allow these things to move you forward, or you allow these things to be the reason, which is bullshit that you don't do anything. So are you gonna be full of shit your whole life? Are you actually gonna become what it is you're supposed to become? And that's what it always comes down to, man. So at the end of the day, for you, the guy that wrote this,

• 47:31Andy Frisella?

  you know, I don't want to sit here and say it was a blessing that your friend died, but you should look for the blessing in that. And the blessing in that you've already identified, which is I've realized that I don't have all the time that I thought I once had. And that is a blessing, that's not a curse. Some people never have that. So your job now is to figure out what it is you want, figure out who you want to become, what you want to create, and go do those things before the same shit happens to you.

• 48:01Speaker 01

  That's fucking real, man. That's fucking real, man. Guys, Andy, that was three, bro.

• 48:06Andy Frisella?

  Yep, that's three. All right, guys, let's get out there, let's have a good week.

• 48:11Andy Frisella?

  Don't be a hoe.

• 48:12Speaker 01

  Shut the shop.