#121 Walter Isaacson: Curiosity Fuels Creativity

What do Steve Jobs, Leonardo da Vinci, Benjamin Franklin and Jennifer Doudna all have in common? Celebrated journalist and author Walter Isaacson calls upon his years of research to explain how curiosity has always fueled creativity among history’s greatest innovators, and how each of those individuals shaped the world around them. On this episode Issacson dives deep into the curious obsessions of Jobs, da Vinci’s ability to develop a brilliant mind, Ada Lovelace and how she developed the algorithm, and how Doudna’s work with gene editing could shape the future to come. A journalist by trade, Issacson served as the editor of Time and then chairman and CEO of CNN before eventually spending 15 years as president and CEO of the Aspen Institute, the international research institute and think tank. Isaacson has also written bestselling biographies on Jobs, da Vinci, Franklin and Albert Einstein, and in 2021 released his latest biography, The Code Breaker: Jennifer Doudna, Gene Editing, and the Future of the Human Race. -- Go Premium: Members receive early access to episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/ Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/ Follow Shane on Twitter at: https://twitter.com/ShaneAParrish Learn more about your ad choices. Visit megaphone.fm/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Speaker 00

  What Leonardo da Vinci had, just like Benjamin Franklin had, just like Steve Jobs had, was an insatiable curiosity and a willingness to be curious about those things that you and I sort of quit noticing after a while. I looked in Leonardo's notebooks, I was reading through his notebooks, and there's a section on "Why is the sky blue?" And what amazed me when I saw that in Leonardo's notebooks was, boom, it's in Einstein's notebooks. He writes, "Why is the sky blue?" And we see it as a kid. We're all curious as kids until grownups say, "Quit asking so many dumb questions." But Leonardo teaches us that to be creative, all we have to do is nurture that natural curiosity we all have inside of us.

• 0:57Shane Parrish?

  Welcome to The Knowledge Project. I'm your host, Shane Parrish. This podcast sharpens your mind by helping you master the best what other people have already figured out. If you're listening to this, you're not currently a supporting member. If you'd like special member-only episodes, access before anyone else, transcripts of all the shows, and other member-only content, you can join us at fs.blog/podcast. Check out the show notes for a link. Walter Isaacson is here today. He has been the president and CEO of the Aspen Institute, the chair of CNN, and the managing editor of Time Magazine. He's also the author of several acclaimed biographies on Einstein, Ben Franklin, Steve Jobs, and da Vinci. He's

• 1:39Shane Parrish?

  also written The Innovators, and most recently, The Codebreaker. Naturally, any conversation with someone who has studied and written about so many people will cover a lot of ground, and this one does not disappoint. We talk about Steve Jobs in great detail, including why the awkward word "impute" was so important to him. We talk about da Vinci and how he wasn't born with a brilliant mind but developed one. We talk about Ada Lovelace and how she developed the algorithm. And then we talk about gene editing. It's time to listen and learn.

• 2:21Shane Parrish?

  Let's start at the beginning. You started writing about Ben Franklin and then Einstein and then Steve Jobs and then Da Vinci. What made these lives worth exploring?

• 2:30Speaker 00

  You know, when I worked at Time Magazine or was growing up, I knew a lot of smart people. And it suddenly occurred to me that smart people are a dime a dozen and they don't usually amount to much. The real key was being creative, be able, as Steve Jobs would say, to think different and to be innovative. And so I started looking at for what are the clues to creativity and innovation? And whether it's Leonardo da Vinci or Ben Franklin or Steve Jobs, these are people who love to see patterns across nature. They were interested in everything you could possibly know. And by seeing those patterns, they made mental leaps that others didn't do. And so I've never been interested in powerful people necessarily,

• 3:12Speaker 00

  or poets, or soldiers. I've been interested in creative thinkers.

• 3:17Shane Parrish?

  What's your method for studying people and telling a story about them?

• 3:21Speaker 00

  You know, it's pretty simple. It's chronological. You begin at the beginning. And a lot of historians, they don't believe in narrative or chronology. But I grew up in Louisiana, and I had a mentor here who said, there are two types of people come out of Louisiana, preachers and storytellers. He said, for heaven's sake, be a storyteller. It's the way the Bible does it. You start with a great lead sentence, in the beginning, comma, and you make it a chronological narrative. And so all of my books use that as a guiding principle, because that's the way we lead our lives. That's the way we learn things. That's the way we develop our character, is step by step, day by day.

• 4:02Shane Parrish?

  One of the things that you do that struck me as surprising is that you print everything out at the end of the night and then you review it in the morning.

• 4:09Speaker 00

  Well, you know, things look different on paper than they do on the screen. And when you see it on paper in the next morning, you're able to find those sentences or those phrases that don't quite track or that read kind of clunkily. You see where the whole thing is kluge in parts. And so I love reading something on a screen. Then I love reading it on paper and then I love reading it aloud.

• 4:36Shane Parrish?

  Let's explore Steve Jobs for a moment. Jobs' early mentor, Mike Markula, wrote him a memo in 1979 that urged three principles. The first two were empathy and focus, but the third was an awkward word, impute. But you said it became one of Jobs' key doctrines. What does impute mean and how did it play in?

• 4:55Speaker 00

  It was definitely an awkward word, but impute means what does something signal when you first see it? What is it imply? And, you know, I remember getting my first iPod. You know, a thousand songs in my pocket, that's gonna be great. And as you open the box, it opens up as almost as if it's a Tiffany jewel box. And there cradled in it is this wonderful object of desire, your first iPod. And it kind of imputes things. It doesn't just say, here, you know, cut open the cellophane here. It just has something magical. And even when Steve Jobs did the original Macintosh, he made it so that the boxes that they delivered him in,

• 5:39Speaker 00

  the boxes that you got your Mac in, had four color. And the people there were saying, wait, that's real expensive to make boxes four color. He said, yes, but we need to impute. We need to impute the fact that this is going to be an object of delight.

• 5:53Shane Parrish?

  I think we still underappreciate that.

• 5:56Speaker 00

  Yeah, I mean, you look at all sorts of junky things in our lives, from our TV remote controls to the packaging on our products, to the way perhaps our computer screens now work. You look at, I don't know, Microsoft Teams. It like says, it imputes, this is going to be a horrible experience. I'm not user friendly with you. So I think that, you know, we need to see life through the eyes of Steve Jobs more often and say, what is this signaling to me? How can I make it more user friendly?

• 6:31Shane Parrish?

  It's quite a contrast from an efficient, hyper-focused world where profits come before products. But I think one of the keys to Jobs is understanding that products came before profits.

• 6:43Speaker 00

  He said, if you make a real, if you really focus on making profit, you're going to cut corners, you're going to do things, you'll juice up your revenues, you'll cut your costs a little bit, you'll make a profit. But that way is a path to disaster. He said, if you focus on making a really insanely good product, the profits are going to follow.

• 7:06Shane Parrish?

  Well, your book on Jobs is a biography. So many people use it as a manual to achieve something great. What are some of the lessons that we can learn from Jobs?

• 7:16Speaker 00

  Well, I say that we biographers don't write how to books. I didn't write Ben Franklin to say how to be a diplomat or a leader, or a how to book with Steve Jobs saying how to run a company. Or for that matter, Jennifer Dowden, my latest hero of my books. You know, these aren't seven secrets to success, or seven easy lessons for how to run a company. In fact, when people would come up to me and they'd say, I used your Steve Jobs book. Like Elizabeth Holmes would, the person who invented Theranos, or launched Theranos, say, oh, I use your Steve Jobs as a how to book. I'd go, no, no, no, it's not a how to book. Don't try this at home. First of all, there's only one Steve Jobs.

• 8:01Speaker 00

  There's only one Leonardo da Vinci. You've got to study a whole lot of lives. You've got to figure out what's most comfortable for you and how you manage people, how you deal with people. What are your goals? What are your missions? And that comes not from reading the 12 lessons to this, or the, you know, 10 secrets to that. It comes from looking at other people, saying what makes them successful? What makes them easy to deal with? What type of attributes do they have that you aren't going to have? I mean, even if I wanted to be as successful as Steve Jobs, I would never have all those attributes. So I gotta play with the cards that have been dealt with me and play to my own strengths. And that's what I try to do in my books.

• 8:46Speaker 00

  Is I say, I'm telling you about real people here. People made of flesh and blood. If you want to learn the lessons without understanding the people, good luck to you, but that's not the way I teach it.

• 8:56Shane Parrish?

  Jobs is famous for his intensity. Where did that come from? And how did he manage to avoid complacency?

• 9:02Speaker 00

  Well, he had a real focus to him. He cared. He had a passion. That passion was obsessive. I see it in a lot of people I've written about. There was a playful and obsessive passion in Leonardo da Vinci. He just wanted to understand everything you could possibly know about all things knowable. When he's doing the Mona Lisa, he's dissecting the human eye to see how light rays hit different parts of the retina. He's dissecting the muscles and nerves that touch the lips to see whether a muscle that moves the lips also moves the eyebrow, those type of things. These type of people who realize that God is in the details, those are the people who make great advances. And I put Leonardo in that category.

• 9:46Speaker 00

  I put Ben Franklin, Steve Jobs in that category, Jennifer Doudna, as she's trying to understand the inner workings of molecules and realizes that the structure of a molecule, the structure of a piece of guide RNA, the way it twists and folds determines how it becomes a key to unlock the mysteries of life. That type of passion about the details is, to me, one of the keys to creativity.

• 10:13Speaker 02

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• 10:29Speaker 03

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• 10:30Speaker 04

  Maybe dark roast?

• 10:32Speaker 03

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• 10:32Speaker 04

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• 10:33Speaker 03

  Blueberry?

• 10:34Speaker 04

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• 10:56Shane Parrish?

  I think you just gave a great preview of the rest of this episode. I want to get into all those people. But before we get there, I still want to continue on the thread of Steve Jobs a little bit, because we're talking about sort of the pursuit of perfection and the small details. And Jobs was worried about things that nobody would ever see, like how it was laid out on the microboard and what was behind the screen that nobody would ever look at. How did that help him? And how do you think that hurt him?

• 11:19Speaker 00

  When Steve was young, he and his father built a fence around the backyard in their house in a little town in California. And his father said to the young Steve Jobs, we're going to make the back of the fence just as beautiful as the front of the fence. And Steve said, why? Nobody's ever going to see it. It's facing scrubland. Nobody's ever going to know. And his father said, yes, but you will know. And the lesson Steve Jobs took from that is that if you care about beauty, you care even about the beauty of the parts unseen. And so Steve, whether it was the circuit board on the original Macintosh, or the various types of ways that the chips were lined up, he wanted to make

• 12:00Speaker 00

  sure that the beauty of the parts unseen showed that you were a real artist. His father said, if you're making a cabinet, and the back of it faces the wall, you still use a good piece of wood facing the wall, because that's how you know you're a real artist. So when Steve Jobs and his small team did the original Macintosh, the case was sealed. You couldn't open it up. You couldn't see the circuit board. And yet, he decided to make it beautiful. And he asked the 30 engineers on the team to sign their names onto a whiteboard that they engraved on the inside of the case, where nobody would ever see it, nobody would ever know. But their signatures were on the inside of the case. That made them into real artists.

• 12:44Shane Parrish?

  What moments did you have where you were like, wow, I had no idea when you were researching Steve?

• 12:50Speaker 00

  Oh, I think that the details of design, I remember walking around the design studio with him and Johnny Ive, and they were working on electrical plugs for European outlets. And there were about seven different prototypes that they could use. And Steve was fondling each one, talking about the chamfers, which is the way a piece curves, and talking about how it would feel in your hand, how it would delight people. Now, I must admit, if you ask me about my Mac and, you know, how it plugged in, I don't know that I even know what the plug that plugged into the wall, exactly how it's curved, exactly how it's shaped.

• 13:35Speaker 00

  But when, after Steve did that, I realized that you have to really care and be passionate about the beauty of design, and that the design includes the hidden things. The design includes the small things. It includes the details. And so I've always tried to be a little bit more aware of why, say, a plug for one piece of equipment is so much cooler than a plug for another piece, and what that says about the people who made that product.

• 14:04Shane Parrish?

  Steve saw firsthand how money changed people at Apple, and how a lot of the misfits started to act rich. I think he had a comment about fancy cars and big homes, and how did he keep so grounded throughout life and not let money ruin him?

• 14:19Speaker 00

  I think it's important for people not to be driven just by the toys you can buy. I see that in Elon Musk now compared to some other billionaires. He's not defining himself by the, you know, the amount of houses. I think he's divesting himself of his houses. Steve Jobs never had the fanciest mansions, and he took quite a long time before he even got furniture for them. Because he didn't define himself by material object. Near the end of his life, I asked him, you know, about the meaning of all this. And he said that he had learned from his guru in India that life is like a river. And at first, you think that if you're successful, you get to take many things out of the river. Products people have made or ideas they've come up with.

• 15:04Speaker 00

  But he said, eventually in life, you realize that it's not what you get to take out of the river. It's what you get to put into the river. He was a very spiritual person guided by his Zen Buddhist training. And I think that helped keep him grounded.

• 15:17Shane Parrish?

  Not only was he spiritual, he had a reputation for being hard on people. I think at one point he said, I don't think I run roughshod over people. But if something sucks, I tell them to their face. It's my job to be honest. Have we lost that today?

• 15:31Speaker 00

  Well, intellectual honesty is something that can push people, make people a great leader. It's something that I've been a manager, I've run companies. I know that being really brutal and intellectually honest is important. First of all, you motivate them, you drive them, you let them know where they're not performing and how they can. And you make sure that you don't have a team, as Steve Jobs said, that's filled with B players. You only got A players on the team. I think we all have to look into ourselves as managers. I was, I mean, I had many failings as a manager when I ran Time Magazine or CNN. And one of my failings is I wasn't as comfortable being brutally honest

• 16:14Speaker 00

  or telling people they sucked as perhaps a stronger manager would have been. But after a while, I realized, all right, I got to play to the strengths I have. I look at somebody like Jeff Bezos or Bill Gates, people who've run great companies. I look at how Jennifer Doudna forms a lab and a consortium to do experiments on gene editing. And I say, how do you form teams? You know, Jennifer Doudna will tell me. I like to make sure everybody meets each other before they join our team and that they all feel that they fit in and everybody feels they fit in. And I said, well, that's a little different than a Steve Jobs who likes creative tension,

• 16:55Speaker 00

  likes to make sure that people are going to sometimes push back and not just go with the flow. And she said, yeah, everybody's got their style, but my style is I like collegiality and collaboration. You can look at Ben Franklin, you know, he's somebody who was good at forging collaboration and cooperation, pushing compromise, smoothing over differences. He was definitely not known for intellectual honesty. In fact, sometimes he was considered being too diplomatic, which is a euphemism for not being all that intellectually honest. But in building a team like our founders, you needed passionate people like John and

• 17:36Speaker 00

  Sam Adams, you needed people of high rectitude like Washington and smart people like Jefferson and Madison. But you also needed somebody who could be the glue and who held people together. So sometimes pushing people through intellectual honesty and brutality is important if you're going to create the most insanely great phone or iPod. But also sometimes being the person who glues people together and gets them to work in harmony, that's a talent you need. So I write about those different talents, whether it's Ben Franklin pulling together the founders, Jennifer Doudna pulling together consortium of scientists to fight COVID, or Steve Jobs creating the awesome team he created at Apple.

• 18:19Shane Parrish?

  Steve believed that even though we live in a virtual world, that physical spaces were the secret hiding in plain sight for creativity. I believe he wrote, creativity comes from spontaneous meetings, from random discussions. You run into someone, you ask what they're doing, you say, wow, and soon you're cooking up all sorts of ideas. What do you think would be his take on remote work today?

• 18:39Speaker 00

  I think that if you look at the coronavirus lockdowns and the way we were all sent to our room for a while. We can understand what works well virtually, as many things do, including a lot of unnecessary meetings work better virtually. But we also know the importance of face-to-face interactions, actually seeing people, especially when it's teamwork. You can do teamwork, like in my book, The Codebreaker. They're able to work on three continents in different countries and help figure out CRISPR, a gene editing tool.

• 19:20Speaker 00

  But when they started off the project, it really helped to be there physically, to be there in person, to be kicking around ideas in a lab over dinner. And likewise, whether it was Steve Jobs who designed the Pixar headquarters to make sure everybody had to walk through the atrium and bump into people and exchange ideas to the Apple headquarters. Physical places tend to have serendipity to them. They tend to be unscheduled encounters. They tend to be things where you can actually gauge somebody's interests and emotions perhaps better. And we look at places throughout history that have been cradles of creativity. And that's sometimes what my books are about.

• 20:03Speaker 00

  Why was it that in the 1470s, when Leonardo da Vinci goes to Florence, it's a mix of people from all over the trading world, from the Arab world with the fall of the Ottoman Empire, from all over Europe because of the strength of the Florence currency, they're all there in Florence. That becomes a cradle of creativity. Likewise, Silicon Valley becomes a cradle of creativity in the 1970s, and for that matter, Philadelphia in the 1770s. And this happens because certain people get attracted to places where there's diverse ideas and an energy to them.

• 20:47Speaker 00

  And doing it on Zoom can sometimes recreate 60% of that. But as a professor at Tulane, you know, here in New Orleans, I did a lot of my teaching on Zoom. But I love the fact that the kids were actually on campus and that I could meet with them some. And now I'm back seeing them and we're just kicking around things and discussing things. I think Tulane was right to do in-person campus even during some of the pandemic. And it showed me how important these in-person encounters are. And if you ask the students and you ask them to compare their experiences to people who went to other universities that were shut down,

• 21:29Speaker 00

  they'll just tell you how important it was to be able to hang around other people.

• 21:34Shane Parrish?

  I like the idea of these pockets of sort of innovation that crop up, whether it's Britain or Florence or Silicon Valley. What's your hypotheses on why they tend to burn out?

• 21:44Speaker 00

  Well, they tend to burn out sometimes when the tolerance and the diversity that distinguished, say, Florence in the 1470s, get hit by a savant roller or somebody who's going to ban and burn books and have bonfires of the vanities. And we see the backlash against creativity, innovation and diversity happening. We had happened in this country and over the past four or five years. It's happened in Europe some and in Hungary. And so you see a backlash against modernity. You also see what's happening in the United States, which I think is really good,

• 22:26Speaker 00

  which is a dispersal of creativity and cradles of creativity. It used to be very concentrated in Silicon Valley when it was all engineer driven. But now that it's driven by people with creativity in various realms, whether it be music or art or literature, or for that matter, figuring out truck driving routes or figuring out manufacturing logistics or boxing materials. And also where the creativity and the technology is not just digital engineering, but tends to have to be connected to the humanities or for that matter, to the life sciences. So now in the United States, you're seeing places like Austin, Texas, or Nashville,

• 23:10Speaker 00

  or New Orleans, Boston, of course, with the huge boom in biotech. But even in small places like Chattanooga, or Cleveland, Mississippi, places with good colleges or universities, where there's creativity, you don't have to have it all concentrated in Silicon Valley the way it was for the final quarter of the 20th century.

• 23:34Shane Parrish?

  Do you think we need it to sort of like come together for a revolution and then disperse, and then another 100 years from now, come together again, and then disperse with whatever the new technology is, or is it something that can always be dispersed?

• 23:48Speaker 00

  I think that it's almost like we found during the pandemic, which is, if you want some bursts of creativity, it helps to have a lot of people actually interacting in real time, face to face, in an intimate fashion, and then you can disperse that creativity, whether it's a group that gets together and starts figuring out how to do gene editing technology, and then they all go to their labs around the world and do it on Dropbox and Zoom and other ways of social media. I think that's a metaphor for how we as a society sometimes have big bangs that start in a singularity, a particular place, and then the energy gets dispersed.

• 24:33Speaker 00

  And people during the pandemic moved to places like my hometown of New Orleans, because they could work anywhere, and they decided they wanted to work in a place that was more fun, or edgier, or had more music, or where more food, whatever they liked. And so that dispersal happened because of the pandemic. I think they also found that in places like that, where there are great research universities like Tulane, or great Medical centers, there's ways of having the creativity. But once again, as we see with this new revolution I write about in The Code Breakers, which is biotech, it does help to have a certain center of the explosion. At the moment, that's Kendall Square in Cambridge with Harvard and MIT.

• 25:17Speaker 00

  And then the Boston area, which has more research hospitals, you know, inch for inch than any other place in the world. So you're right, it's sort of big bangs coming out of intense places like Kendall Square, Cambridge, or the Berkeley area now in California where Jennifer Doudna is. But then dispersing, well, we're watching in Memphis just recently, they're using CRISPR to cure people of sickle cell. Well, you know, that's Memphis is a new center of creativity.

• 25:47Shane Parrish?

  I want to switch gears here and come back to Da Vinci for a second. I mean, I think it seems natural to sort of explore Da Vinci after Jobs because like Jobs, he was at the intersection of technology and arts, only in a very different era. I think you said Leonardo had the ability not just to connect art and science, but to make no distinction between the beauty of art and science.

• 26:10Speaker 00

  I remember all of Steve Jobs's product presentations, they'd end with that street sign showing an intersection of two streets called the arts and technology, or the liberal arts and engineering. And I think people who stand at that intersection tend to be more creative. Obviously, in history, the person who both symbolizes it but practices it is Leonardo Da Vinci, his Vitruvian Man, you know, that naked guy doing jumping jacks in the circle and the square. That is an icon and a symbol and an intentional drawing of Leonardo's to show the intersection of us humans with the humanities, with the sciences and with spirituality, how we're

• 26:55Speaker 00

  standing in the cosmos and on the earth. Leonardo Da Vinci was the person in history who did the most to understand all that was understandable about all things that you could have knowledge of, from art to anatomy, you know, from math to music to zoology, he tried to understand everything.

• 27:19Speaker 00

  And I think that that was a key not only to his creativity, but what he represented, which was known as the Renaissance man. And that's what the Renaissance was all about. The rediscovery of classical knowledge, but also the connection of the humanities to the sciences. Before then, most wisdom, including scientific wisdom, was handed down by people who interpreted the teachings of the church. Suddenly, with Leonardo, you're, as he put it, following people like himself. He called himself a disciple of experiments, of experience. He really cared to have a fact-based empirical approach to knowledge.

• 28:03Speaker 00

  And that connected it to the humanities. And that's what the Renaissance was about.

• 28:09Shane Parrish?

  He was a bit of a misfit. And getting back to that sort of observation of reality or experiential learning, that was a byproduct of him being an illegitimate child, was it not?

• 28:20Speaker 00

  Well, Leonardo definitely did not fit in. He was born out of wedlock. He was gay. He was left-handed. He was distracted. He had flamboyant ways of dressing. And as a young teenager, he arrives in Florence not fitting in. And yet Florence, and this is why it's a cradle of creativity, embraces him. The Medici family gives him work. There you have Leonardo, who both fits in and doesn't fit in. And so he has a deep curiosity about the cosmos. What is our role in the cosmos? How do we find ourselves in this strange world? How are we supposed to fit in? So throughout his life, he's driven by a passion

• 29:04Speaker 00

  and by a curiosity about what is this world in which we find ourselves and how do we fit in?

• 29:12Shane Parrish?

  One thing I like about Da Vinci, at least, or I took away from your work, is it doesn't appear he has like a mind like Newton that just has so much more horsepower than we have and could do things that we could never do. It seems like the stuff that he did was within our reach and it was driven by almost just pure curiosity. How did he, how did he go about pursuing so many interests and so many subjects and get so much mental horsepower out of his mind?

• 29:38Speaker 00

  It's a good point, because I wrote about Albert Einstein, and none of us can really truly aspire to be Einstein. He had more mental processing power. He's able to do the equations that describe general relativity. You know, things that most of us mortals would not be able to accomplish. But Leonardo da Vinci, and Ben Franklin for that matter, were not necessarily the highest-powered intellectual firepower people of their time. Leonardo was probably not as great of a, you know, intellectual as Luca Pacioli, his friend, who was a mathematician. But what Leonardo da Vinci had, just like Benjamin Franklin had,

• 30:20Speaker 00

  just like Steve Jobs had, was an insatiable curiosity and a willingness to be curious about those things that you and I sort of quit noticing after a while. I looked in Leonardo's notebooks, I was reading through his notebooks, and there's a section on "Why is the sky blue?" I can look right out of my window here, right now. It's a deep blue sky, but I've spent all day not puzzling, "Why is the sky blue?" And what amazed me when I saw that in Leonardo's notebooks was, boom, it's in Einstein's notebooks. He writes, "Why is the sky blue?" They both do experiments. Leonardo sprays water in the air and shines light through it. Einstein, you know, is using Lord Raely's formula for the diffraction of the spectrum of light,

• 31:05Speaker 00

  all trying to figure out why the sky is blue. Now, you and I are not necessarily into all these science experiments, but every day we can push ourselves to be a little bit more curious, to see the water rippling as Ben Franklin did on a pond, and say, "Why do the ripples go a different way from the wind?" Or, "Why does the duck have webbed feet?" Which causes Franklin to invent swimming flippers and causes Leonardo to try to understand flying. And we see it as a kid. We're all curious as kids, until grown-ups say, "Quit asking so many dumb questions." And then we get sort of the curiosity kicked out of us. But Leonardo teaches us that to be creative, all we have to do is nurture that natural curiosity we all have inside of us.

• 31:51Shane Parrish?

  One of the things that struck me that you wrote about a little bit was why fish are faster in water than birds are in air. Can you explain that?

• 31:58Speaker 00

  Well, yeah, I mean, these are the type of things that Leonardo was curious about. Leonardo says, wait, water is heavier. It's harder to go through. Why can fish go faster than birds? And he looked at how birds flap their wings. He notices which species flap them up faster or flap them down faster. When they take off, he notices how the webfeets of duck work. He does experiments with flowing water. So does Ben Franklin. When he gets to London, Franklin has a little machine that shows flowing water and he's looking for how things resist the flow of water and how they can use water, use a flipper in water to go faster

• 32:39Speaker 00

  because there's more to push against than there is with the air. Now, these are simple things. You and I can figure out, hey, you can push against water, you can push against air, what will work, what won't. But the thing about Ben Franklin and about Leonardo da Vinci is that they're both doing that. They're even making little experiments, desktop experiments, to figure it out.

• 33:02Shane Parrish?

  What was da Vinci's relationship with Michelangelo?

• 33:06Speaker 00

  Not good. They're both in Florence, both gay. Leonardo was proudly and openly gay, had a boyfriend, Salai, who he draws and writes about and brings with him wherever he goes. But Michelangelo, it was sort of known as the agony and the ecstasy. He feared the wrath of the Lord. He was much more religious than Leonardo da Vinci was, agonized about his, you know, sexual orientation and many other things. And so they're not destined to be the best friends. Michelangelo is a little bit younger, but they're both the superstars in the art world in Florence in the late 1400s. And they have a few encounters

• 33:50Speaker 00

  on the street that turn a bit nasty. But partly, I just think it was a difference in personality. Leonardo loved people. He was very gregarious. He always had scientists and artists and apprentices and students and musicians and historians and writers around him. And Michelangelo was very much of a loner. And I guess that's why I was attracted a bit more to Leonardo da Vinci. I tend to think, as we talked about early in the podcast, that having people around you stimulates your creativity.

• 34:25Shane Parrish?

  And so they pushed each other to go to go beyond where they would have gone on their own. I think at one point, they both quit the same commission, didn't they? They were both hired as rivals and...

• 34:34Speaker 00

  Right. They were great competitors. And the elders of Florence made use of that by commissioning them to do works on opposite sides of the big hall, the big room in the town hall building. And Leonardo was gonna do a Battle of Angiari painting. And Michelangelo was doing another battle painting. And there they were, almost as if it were, you know, a shark tank or some, you know, bake off. And they each become somewhat unnerved. Leonardo's drawings are just spectacular

• 35:16Speaker 00

  with horses having their faces contorted in rage and everything else. Michelangelo has a lot of nude people bathing. I mean, they're both very intense drawings, but they both quit before they finish. It's almost as if the competition drove them forward. But after a while, the competition became too intense. Michelangelo leaves to go to Rome and ends up painting the ceiling of the Sistine Chapel. Leonardo ends up going to Milan, among other things, painting The Last Supper. So they each remain rather productive, but they forego that commission in Florence.

• 35:55Shane Parrish?

  That's a really interesting point. One of the things that struck me about da Vinci and painting was that he only finished 12 paintings. And to what extent was perfect sort of the enemy of good with him?

• 36:08Speaker 00

  Totally. I mean, he was very much a perfectionist. Something that he shared with Steve Jobs, who would hold up shipping the original Macintosh because the circuit board inside was not beautiful enough. And so that perfection really hurt him. But Steve Jobs finally realized, they had a sign made for him when he came back to Apple after his exile, and he had talked about what real artists do. They put up a sign saying, "Real artists ship," which means you get the product out the door. Leonardo never had that sign on his studio door. All of his great paintings took a long time. Even when he finished them, he never really delivered them. The Mona Lisa was a commission of a merchant in Florence for a picture of his wife.

• 36:52Speaker 00

  Leonardo keeps that painting as he goes to Milan, keeps the painting as he goes to Rome, keeps the painting by his deathbed when he's in France. And he keeps thinking, there's more and more brushstrokes I can put on it to make it more perfect, to make the eyes follow you, to make the smile more mysterious. So even though that is pretty much a finished painting, it still wasn't shipped to the original person with the commission. And so many times, whether it's the Adoration of the Magi, or Jerome in the Wilderness, or for that matter, the Battle of Angiari in the Florence Town Hall. We have half of what Leonardo did. We have the drawings, we have the sketches, we have an unfinished painting.

• 37:37Speaker 00

  But sometimes the conception was more important to him than the execution. And when the execution became hard, or became something he didn't feel that he'd get hit out of the park, he just left it at the conceptual stage.

• 37:51Shane Parrish?

  That's really interesting. And it's my understanding the Mona Lisa wasn't ever famous during his day. It became famous when it was stolen from the Louvre, is that correct?

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• 38:57Speaker 00

  No, first of all, it was a grand painting, even in his time.

• 39:02Shane Parrish?

  Okay.

• 39:02Speaker 00

  And even by his bed in, you know, in a chateau in France where the king has brought him to France and become his patron. Cardinal comes by from Italy and admires the painting and writes about it. So it was known by the end of Leonardo's life that it was going to be a masterpiece. It doesn't become the most famous painting in the world. In fact, it remains part of the collections of the King of France. It's, you know, hung in their chateaus and eventually in their castles. So it doesn't reach the stature that it now is.

• 39:44Speaker 00

  I think you could say it's the most famous painting ever done. And that grows over time, including when it was once stolen. But over the course of history, that painting has mesmerized art critics more and more. And it really is interactive. It really does speak to you. When you first see the Mona Lisa, you might be disappointed. It's rather small. But as you spend time with it, it continues to delight and to surprise you, even as you move your head and watch the lips and the eyes change. It's a masterpiece of both science and of art.

• 40:24Shane Parrish?

  And that was through the painstaking addition of microscopic sort of brushstrokes over years and years and years to create that effect. Is that correct?

• 40:33Speaker 00

  Absolutely, there are more layers, sheer, thin layers of his painting, his brushstrokes, because he understands how light diffracts, how it hits our eye, that if it hits the center of our eye, you see more detail, if it's the corner of our eye, you see shadows and colors better. So if you look at the very detail directly at the corner of the lips of the Mona Lisa, they actually aren't turned up. But if you move your head a little bit and you catch the shadows and the colors better, the lips seem to turn up. So it becomes an interactive smile, all because of the scientific brilliance of Leonardo da Vinci,

• 41:15Speaker 00

  as well as his passion for perfecting the Mona Lisa.

• 41:19Shane Parrish?

  That's so cool. What was the thing that surprised you the most about Da Vinci through your study of him?

• 41:23Speaker 00

  I think that he wanted to know everything, and that he starts off wanting to understand things, including science, in furtherance of his art, like he's dissecting neck muscles in order to do Saint Jerome in the wilderness, or he's studying the math of perspective in order to get the adoration of the Magi correct. But then after a while, he's dissecting cadavers, you know, to study the muscles and the skeleton. But he's going down, he's studying the heart, he's studying the heart valves. This is not what you need to know for your paintings. He's doing it not because it's useful, but because he's curious. And I think what surprised

• 42:06Speaker 00

  me was that Leonardo da Vinci's curiosity was driven not because there was some utility to it, but because it delighted him.

• 42:16Shane Parrish?

  Want to come next to Ada Lovelace. You considered writing a biography on her. In fact, she's the first and last figure in your book, The Innovators. What makes her such a special historical figure?

• 42:29Speaker 00

  She was the first person to understand the general purpose computer could do. And she writes the first algorithm. So in many ways, she has the conceptual birth of the computer. And what struck me is something we've talked about in this podcast was people who stand at the intersection of the arts and the sciences. Her father was Lord Byron, the great romantic poet. But her mother wasn't particularly fond of Lord Byron when Ada was growing up. If you know anything about Lord Byron, he wasn't the perfect husband. And so Ada's mother had Ada tutored only in mathematics, hoping it would prevent her from being poetical.

• 43:10Speaker 00

  Instead, Ada invents what she calls poetical science, not invents, but she embraces poetical science, loving both the humanities and the science, loving math as well as poetry. And so when she sees the looms in England that are weaving these great patterns using punch cards, she realizes that the use of punch cards to determine how a beautiful pattern could be woven, that those punch cards could be used on a machine that one of her friends, Charles Babbage, was doing, called the Analytical Engine, which was a numerical calculator. And you could use punch cards. And what Ada wrote in her notes to the Analytical Engine

• 43:52Speaker 00

  was that with this type of device, the machine could do not only numbers, but anything that could be notated in symbols. It could do words. It could do music. It could do patterns. It could do art. And what does that remind you of? That's what a general purpose computer can do. It can manipulate the information of anything that can be notated in symbols. And so this was a great intellectual leap, underappreciated by history, except for those who are fans of Ada Lovelace and their legion.

• 44:24Shane Parrish?

  And this wasn't appreciated until later with Alan Turing, right? Or was it, was she appreciated in her time? Or was it her Lady Lovelace's?

• 44:33Speaker 00

  Well, she was a very complex figure in her time and probably a good full-length biography, but it's somewhat tragic. She became addicted to drugs, addicted to gambling.

• 44:44Speaker 00

  You know, gambled away the family jewels, had a painful life, opium trying to kill the pain. But, so she was not a great figure of history. But she did lay down the idea that machines could do everything except think on their own. That machines could not be creative, that it took the humans to be creative ones, to come up with new ideas, to think different. Whereas the machines could process based on instructions we gave them. Alan Turing, a century after Ada Lovelace writes her notes on the different, the analytical

• 45:24Speaker 00

  engine, writes his paper called Can Machines Think? And he writes about what he calls Ada Lovelace's objection, Lady Lovelace's objection, he calls it, which is that machines can't think, that they'll be able to process any symbols we give them, but they won't be able to be creative thought. And Turing sort of pushes the opposite approach, which is, yes, machines will be able to think. We will have machine learning, we'll eventually have artificial intelligence. That's still a debate going on today, whether it's Elon Musk, or Bill Gates, or many other people. They debate whether machines will ever be able to think creatively like the human mind will.

• 46:09Speaker 00

  I don't have an answer, but I do love, in my book, The Innovators, is about exploring the Ada Lovelace School, which includes Ada Lovelace, but Doug Engelbart, and Alan Kay, and JCR Licklider, and culminates with Steve Jobs. The people who believe that advances will come from human computer connections, human computer interfaces, like the graphical interfaces on our computer, that make us closer to our machines. And then the other school, being the Alan Turing School, that goes all the way through people, including Bill Gates, who think that machines will be able to acquire an artificial intelligence that will surpass humans and perhaps leave humans behind.

• 46:53Shane Parrish?

  So if we zoom out a little bit, what are some of the lessons that we can observe that are common across these subjects that are innovators that we can apply at work or in our day to day life?

• 47:03Speaker 00

  Have a broad vision, be curious about everything. I had the great good fortune of growing up at Time Magazine, which was one of the last of the general interest magazines. And it meant that one week I'd be writing the medical section. The next week I'd be writing the music section. I'd be writing foreign affairs one week and business the next week and politics the following week. And so I got to be interested in many things. And to me, that helped me see patterns that happen across creation. Those are the lessons of my great innovators. Nowadays, we tend to be more siloed,

• 47:45Speaker 00

  whether you're at a university and you specialize in the silo or for that matter, you're a media thing and you're not a general interest magazine. There's not a market that much for general interest magazines. So you become a podcast with this particular focus. So I think my lesson is be curious about everything. Don't specialize too soon. Be able to go deep on a few subjects, but make sure you can also go wide.

• 48:14Shane Parrish?

  I think that's a really good lesson. I just want to challenge a little bit about what you said about writing about multiple different subjects. So how does that affect your ability to write about them and understand them? If you're just sort of like switching context week to week to week, how do you develop a deep fluency in the subject you're writing about?

• 48:32Speaker 00

  You know, a salcon who does Khan Academy has a great phrase, which is you can learn anything. And the hardest for me was learning the math of general relativity. I had to study tensor calculus. I'm still no great expert at it. But if you put your mind to it, you can learn anything. After learning the mathematical equations of general relativity from my Einstein bio, and by the way, I didn't put them in the book. I just felt I had to know it in order to simplify it in the book. I figured, OK, I can easily learn what RNA does as a messenger inside a human cell when it comes to a coronavirus vaccine. That wasn't quite as hard as the math of general relativity. So I do think if you put your mind to it,

• 49:17Speaker 00

  you can pretty much be familiar with many different fields. Secondly, I do think that there's a value to the person who's not the expert. You know, especially when it comes to science and technology. Most scientists, and I love them, aren't great at popularizing and explaining what they do. Some are, Brian Greene is, Carl Sagan was, Neil deGrasse Tyson is. But generally scientists, they're part of a priesthood and they talk in a type of jargon. And it's hard for them to explain the beauty of what they're working on. So I think there's room for people like myself who are just passionately curious.

• 50:01Speaker 00

  And will take the time, sometimes a year or so, to drill deep into a subject. But then will try to write about it for the layperson, for the person who's not an expert, for the person whose last biology course was in high school.

• 50:14Shane Parrish?

  How important is it, you're a writer, you're a professor. How important is it that we go to the source when we can? And don't get it through the secondary, third, fourth order sources?

• 50:25Speaker 00

  Well, that's why when I did Leonardo da Vinci, we're so blessed. We have more than 7,000 pages of his notebooks. I mean, paper's a great technology for the storage and retrieval of information. It has a battery life that's almost infinite. It, uh, operating system never goes out. So I can go around the world and look at Leonardo's notebook. And not only sort of read in a secondhand way what information he had in it, but see the doodles in the margins, the way he drew little designs. To see how his mind leaped on the page from, you know, sketching out possible faces for the Last Supper,

• 51:08Speaker 00

  to figuring out how to square the circle using triangles and circles and rectangles. So I like seeing his mind leap around on the page. Same with Ben Franklin. I went up to Yale and the box after boxes of papers. Einstein's papers. In the end, I read most of them in bound volumes, which you can actually see behind my shoulder that are on my bookshelf. But I went to Hebrew University, where the original papers are, and to Caltech, where the Papers Project is, because I actually wanted to see those last pages of his notebooks, because I think there's something inspiring, too, about seeing the original physical product.

• 51:47Shane Parrish?

  I like the inspiration and sort of the doodles and the added context. I also think that there's something to seeing their own words and seeing what they thought was important and maybe the variables they thought were important, or how they intersected and played out over time, versus the interpretations of other people, which are simplifying by necessarily simplifying, I guess. I think something's lost in that.

• 52:11Speaker 00

  I also find that when it's possible, when it's about a contemporary figure, you can read all of the secondary sources, and then you can read the original documents. But then you have to do the third part of the triangulation. You have to talk to people. So if I read the books about Steve Jobs, that'd be fine. If I read some of the memos he wrote, but then I have to say, why did he write that email? Or what was that memo really designed to do? And then you get the interviews. And so I'm not, as a historian,

• 52:48Speaker 00

  the best at archival diving. Bob Caro, David McCullough, they're wizards when they come to archives. And as a journalist, I may not be the best interview. Bob Woodward could probably outrun me on any day of the week. But I think I'm pretty good at the intersection of being able to do a whole lot of interviews and getting people to talk to me, but also going really deep into the archives and studying the written record. And so I like to combine the two, and that's part of my journalist training.

• 53:23Shane Parrish?

  Let's explore that a little bit, about the interviews. How do you extract information from other people? Like, is there a tip or trick or process or anything you've learned that's really effective at getting the best information from other people?

• 53:36Speaker 00

  My first day as a journalist. When the Times picked you in New Orleans, when I was about seventeen and had a summer job, I went and somebody had, a young woman, a young girl had been killed. And I went out and I was supposed to find out about it. And when I called the story back in, this is the days before email, I had to go to a payphone, if you remember what that was, and phone it back to the office. My editor said, "What happened when you interviewed the parents?" I said, "Well, I didn't go bother the parents." He said, "Go knock on the door and interview the parents." So I took a deep breath and I did it. And I learned my first lesson, which is people like to talk. And they like to talk about themselves and what happened.

• 54:19Speaker 00

  And they especially like to talk if you like to listen. If you're not trying to guide the talk, you're not trying to explain things to them. And so I just said, "Tell me about her." And they did. And so ever since then, I realized I can call up anybody. And they usually want to talk, especially about themselves, because they usually find themselves very interesting. And if I just listen, they'll keep talking. And if sometimes they don't answer my question, I just stay there and listen and I'm silent. They got to feel the silence and they talk.

• 54:53Shane Parrish?

  Well, let's come to CRISPR and gene editing. What is CRISPR and what is gene editing?

• 54:59Speaker 00

  CRISPR is just a pretty simple tool that we can reprogram to cut our own DNA. If we decide that there's a sequence in our DNA we don't like, like a sequence that causes sickle cell in our blood, CRISPR is a tool where you can edit them out. And it's a tool that Jennifer Doudna and her colleagues won the Nobel Prize for this past year, inventing. And what they did was they adapted something that bacteria have been using for a billion years. Bacteria have this clustered, repeated, interspersed sequences, known as CRISPRs, in their own genetic code.

• 55:43Speaker 00

  And that comes from having to fight off viruses. They take a mugshot of the virus that attacks them. And then if the virus attacks again, they use a scissors, known as an enzyme, to cut it up. And that's pretty useful in this year when we've had to learn how to fight viruses. It's also useful because you can repurpose that tool to cut our own DNA, to edit our own genes.

• 56:07Shane Parrish?

  I mean, the promise of this on one hand is sort of like making our lives better. Fighting cancer, fighting COVID, we're taller, we're faster, we're smarter, we're stronger. And yet, on the other hand, we have things like bioweapons, designer babies. Are we messing with things we don't understand?

• 56:22Speaker 00

  Yes, and that's why Jennifer Doudna, after she invented this technology, was shaken. Because she had a nightmare that somebody wanted to understand the technology she invented. She goes into the room and it's Adolf Hitler. And she realizes that in the wrong hands or with the wrong sets of social guidance on what we're going to use this tool for, it could be both something of great promise, but also of peril. So my book is about her not only inventing these tools with her colleagues, but also then gathering scientists as well as ethicists and politicians and ordinary people to say, what are the rules of the road? Are we going to use this tool?

• 57:07Speaker 00

  Should we allow this tool to be used to fight sickle cell anemia? Well, yeah, that makes sense. And what about used in people to make us more immune to viruses? Well, maybe that makes sense. What about increasing our memory? Well, do we want to do that? What about allowing rich people to buy better memory for their kids? But since this technology is not going to be free, it'll encode the inequalities of our society into our species. Well, we know we don't want to go there. So my book not only is about understanding what the technology is, but I want people to understand it because we're all going to have to be part of this discussion.

• 57:51Speaker 00

  We can't cede it to the scientists to be in charge of this. And so the book is about, part of the last half of the book is about going step by step, saying, when should we use it and when should we not? We all have to be part of this discussion.

• 58:06Shane Parrish?

  One thing that's interesting about this discussion is unlike weapons of mass destruction, where they're hard to accumulate, they're relatively few hands, it seems like biohackers have or could develop this in their basement.

• 58:23Speaker 00

  Well, you know, I edited James and Jennifer Doudna's lab. The motto of my old school I went to in New Orleans was, "We learn to do by doing." And so I did it. And that kind of frightened me because I was able to edit human cells. Now, don't worry, we flushed them down the drain with chlorine and the cells I edited are not now part of our planet. But yeah, they're biohackers. One really funny, interesting, delightful, and slightly controversial guy in my book, Josiah Zainer, runs a store called The Odin, and you can go online and get CRISPR and use CRISPR maybe to regulate the myostatin so you'll have bigger muscles, things like that. So yes, this is not like an atom bomb,

• 59:08Speaker 00

  which can't be built in a basement. So we're going to have to learn what are the social rules of the road in doing this.

• 59:14Shane Parrish?

  But how do we enforce those rules?

• 59:15Speaker 00

  Well, I think they only get to be enforced if we all agree to them. And that's why I wrote this book. I'm hoping we'll talk about this enough and we'll have a social consensus. People say, "Well, that's hard to have." But yeah, we do that all the time. We have social consensus now, maybe against elephant tusks trafficking or slavery or child trafficking. But we sort of have social rules against everything from shoplifting to drug trafficking to whatever. And that's how society tends to regulate these things. Now with CRISPR, it's not like you have to stop it totally. I mean, one atom bomb and

• 59:58Speaker 00

  you can be toast. But you know, if we can prevent CRISPR from becoming, you know, a regular commonplace thing, I think we'll be able as a society to decide, no, this is where you don't go and this is where you do go.

• 1:00:17Shane Parrish?

  Jennifer had her own Michelangelo through this. There was a bit of competition, I understand, in terms of coming up with this. Can you explain that story to us?

• 1:00:25Speaker 00

  Yeah, the book is partly about the great race between Jennifer Doudna and her team, which includes Emmanuel Charpentier, the French biologist who won the Nobel Prize with her. And they're competing against many labs around the world, but especially a really great and charming young scientist named Feng Zhang, who is at the Broad Institute of MIT and Harvard. And after Jennifer and Emmanuel discover how CRISPR can be engineered to be a tool to cut DNA, a race ensues to say, who can make it work and show how it works in human cells first. And it takes them both six months, along with some other

• 1:01:08Speaker 00

  labs. It's a race that Jennifer Doudna's team loses, actually, by two weeks. And Feng Zhang's team gets the original, the first patents on it. And they've been involved in both this race and this competition, and now a patent battle over it. So competition helps spur science. It's a good thing. Competition can be for patents, it can be for Nobel Prizes, it can be for publication priority. And in this case, it's a race, just like when Jennifer was a young child, she read The Double Helix, the book that Jim Watson wrote about the discovery of the structure of DNA, and the race that he and Francis Crick ran against

• 1:01:49Speaker 00

  Rosalind Franklin and Maurice Wilkins at another university, and against Linus Pauling. So competition can make you do bad things. Crick and Watson purloined the imagery done by Rosalind Franklin without her permission. But competition also causes you to work nights and weekends. So my book is about the good sides and the bad sides of competition, and the good sides and the bad sides of collaboration.

• 1:02:17Shane Parrish?

  Are there any areas where you disagree with them?

• 1:02:19Speaker 00

  My thinking evolves. Every time I get an email, my thinking evolves. I'll tell you the story not about me, but about a wonderful ethicist in my book. He's actually only 17. His name is David Sanchez. You'll see the picture of him, looking at a little tube of blood. Because he's a 17-year-old who loves playing basketball, except for when he doubles over in pain in the middle of the court, because he has sickle cell. And so they're treating him for sickle cell at Stanford. At one point, Matthew Porteous, who's a great genetic engineer there, says, "We may be able someday to edit your sperm or reproductive cells so your children won't have sickle cell." And David Sanchez says, "That would be great."

• 1:03:04Speaker 00

  But then a little later, he says, "But maybe that should be up to my kids after they're born, for them to get to decide, do they want to be edited?" And you think, "What's that all about?" He says, "Well, sickle cell forged my character. It made me persistent. It gave me empathy. It taught me how to get up off the floor. So maybe it's useful for my kids to have that. Maybe they should decide." And I thought, "That's pretty profound." But then I asked him a few months later, I said, "What do you think?" And he said, "I think I would edit my kids. I don't want them to have sickle cells." I said, "What about persistence and empathy?" He said, "I'd try to teach them that, but I don't want them to feel the pain." Now, the reason I tell this story is not because there's a right answer,

• 1:03:48Speaker 00

  but because David, in his wisdom, had first thoughts, second thoughts, third thoughts. So to answer your question, I have first thoughts, I have second thoughts. I'm now on to my third thoughts, and someday we'll be on to my fourth thoughts. My book is not about giving the answers. I'm gonna hurt the sales of the book by telling you there's no last chapter with the answers. But there are first, second, third, and fourth thoughts in the book about different types of answers, where we should go. Maybe we should use it here. What about depression? What about psychology? What about schizophrenia? What about sickle cell? What about better athletic abilities? And I want the reader to be like me, to go hand in hand with me and Jennifer Doudna and David Sanchez,

• 1:04:32Speaker 00

  having first thoughts, second thoughts, third thoughts, because it's a slippery slope. But slippery slopes are a little bit safer if you do it hand in hand, step by step. And that's what this book is about.

• 1:04:46Shane Parrish?

  That's really interesting. And final question. Thank you so much for your time. How do you want your work to be remembered?

• 1:04:53Speaker 00

  You know, there are people in the arena. I started early on with a book with a friend called The Wise Men. I bet the people who created American foreign policy right after World War II. And, you know, there are people like Einstein and Da Vinci and Steve Jobs and now Jennifer Doudna. Those are the people who do things. They see the world differently. They push the human race forward. I know that I'm not one of those people, but I have a small role to play, which is I tell their stories. And I think being able to inspire people with their stories, it may not make me, certainly

• 1:05:34Speaker 00

  doesn't make me a Leonardo da Vinci or Steve Jobs or Ben Franklin, but there's a role for some of us, as I said, growing up in Louisiana, being told, "Don't be a preacher, be a storyteller." And then if we can tell the stories, we can inspire the next generation. When she was in middle school, Jennifer Doudna came home one day and found on her bed the book, The Double Helix by James Watson. And she read it and she saw Rosalind Franklin, this biochemist in it, and she said, "Oh, I didn't know women could become scientists." And she was inspired by Rosalind Franklin, but also by Watson and Crick and others to say, "I want to become a scientist."

• 1:06:18Speaker 00

  And so she had been thinking, "I'm gonna study French." But no, she decides she's gonna become a chemist. She got inspired. I hope that someday my books are left on the bed of people's daughters and sons and nieces and nephews, and maybe they're inspired to be a Steve Jobs, to be a Jennifer Doudna, to be a Ben Franklin, even to be a Leonardo da Vinci. And we can help people understand how innovation happens, how creativity happens, how building great teams happen, if we can be inspired by the people who are successful in doing it.

• 1:07:04Speaker 00

  That's beautiful. Thanks for having me.

• 1:07:07Shane Parrish?

  Thank you.

• 1:07:12Shane Parrish?

  The Knowledge Project is produced by the team at Farnham Street. I'd love to get your advice on how to make this the most valuable podcast you listen to. Email me at [email protected]. You can learn more about the show and find past episodes at fs.blog/podcast. To get a transcript of this episode, go to fs.blog/trive or check out the show notes. Can you do me a small favor? Go online right now and share this episode with one friend who you think would love it. Thanks for listening and learning with us. Until next time.