Why 'Theo of Golden' Has Touched Millions of Readers with Allen Levi and Oprah
Hosted by Oprah Winfrey
- 56m
- Transcript
Summary
Written by a model from the transcript; not yet reviewed.
Oprah Winfrey sits down with Allen Levi, a former musician, attorney, and judge, to discuss his novel Theo of Golden, which went from self-published with no publicity to topping the New York Times Bestseller list. Levi explains the story was inspired by 92 pencil portraits by his friend Gary Pound in a coffee shop in Columbus, Georgia. He bought four and began imagining the stories behind the faces, which grew into a novel about an elderly man named Theo who returns portraits to their subjects one at a time, creating deep human connections.
Levi describes the writing process as taking two to three years with no deadline, no editor, and no publisher. His niece Erin handled all marketing and design after he admitted he was 'really, really poor at self-promotion.' They sold 3,000 copies in the first month or two after launching in November 2023. The book's central theme, as Levi frames it, is an attempt to answer what it looks like to live a life of love. The word 'river' appears 65 times as a metaphor for connectedness.
Country singer Walker Hayes, record producer Claude Kelly, and Bargain Mansions host Tamara Day join by phone to share how the book affected them. Hayes says it made him want to 'adopt every single person I meet.' Kelly, who reads eight to twelve books a month to maintain empathy, says the book reminded him to give everybody grace. Day, turning 50 with four children, says she wants them to be a bit of Theo in the world. Levi also announces he is writing a sequel.
- The novel was inspired by 92 portraits in a coffee shop in Columbus, Georgia, where Levi bought four and began imagining the stories behind the faces. 3:27
- After self-publishing in November 2023, Levi and his niece Erin sold 3,000 copies in the first month or two with no marketing campaign. 8:06
- The word 'river' appears 65 times in the book, serving as a metaphor for connectedness, continuity, and depth. 13:52
- Levi's niece Erin handled all graphic design and marketing because he described himself as 'really, really poor at self-promotion.' 7:19
- Each character in the novel was deliberately designed to bring something different out of Theo, making him a character with a large heart. 21:20
Highlights
- 3:27
Portraits in a Coffee Shopstory
Levi walks into a familiar coffee shop and sees 92 portraits by his friend Gary Pound. He buys four, takes them home, and begins writing scenes about giving them to the people depicted.
- 9:05
Birdhouses and the Bestseller Callstory
Levi was putting up bluebird houses in his pasture when his team called to congratulate him on the New York Times bestseller list. He and Erin shouted, hung up, and returned to hanging birdhouses.
- 10:42
This Is Who I Seeinsight
Before Theo hands each portrait to its subject, he says 'This is who I see in this face,' allowing people to see themselves in a way they had not before.
- 13:52
The River Appears 65 Timesdata
Oprah's team counted the word 'river' 65 times in the book. Levi explains it represents connectedness, continuity, and the idea that water from the Douro in Portugal might reach the Chattahoochee in Golden.
- 21:20
Characters That Expand Theo's Heartstrategy
Levi designed each character—an unhoused woman, a school maintenance man, a boy with physical challenges, an abandoned reporter—to bring something different out of Theo, so readers wonder if they could love people unlike themselves.
- 25:03
Attention as Greatest Assetinsight
Walker Hayes says the book reminded him that 'our attention is our greatest asset,' and that thriving means sharing life together and getting deep with others rather than just checking off an agenda.
- 30:44
Answering What Love Looks Likeinsight
Levi says the novel was an attempt to answer two questions: what is love, and how do we live it out? He frames Theo's quiet, one-at-a-time bestowals as the answer to what a life of love looks like in practice.
- 40:35
A 71-Year-Old Atheist Writesstory
Levi shares an email from a 71-year-old woman who identifies as an atheist due to child trauma. She says the book touched her heart and wanted him to know it reached someone outside his intended audience.
About this episode
BUY THE BOOK! Theo of Golden by Allen Levi https://amzn.to/3Ru87sx What began as a quietly self-published novel, Theo of Golden by Allen Levi, has become a literary phenomenon. First introduced in 2023 with no agent or marketing campaign the book built a devoted grassroots following through word of mouth. It eventually gained national attention, secured a bonafide publisher and become a #1 New York Times bestseller. In this conversation Oprah discusses with Allen Levi the tender, life-affirming story about a mysterious old man who arrives in the small town of Golden who transforms lives by gifting portraits to the locals and helping them feel seen. Allen reflects on what it means to live a life of love, to find hope and beauty in everyday life and to recognize the goodness in all of us. Fans of the novel, whose lives have been moved by this book, including country singer-songwriter Walker Hayes, record producer Claude Kelly and designer and TV host Tamara Day join the conversation. Follow Oprah Winfrey on Social: https://www.instagram.com/oprahpodcast/ https://www.facebook.com/oprahwinfrey/ Listen to the full podcast: https://open.spotify.com/show/0tEVrfNp92a7lbjDe6GMLI https://podcasts.apple.com/us/podcast/the-oprah-podcast/id1782960381
Transcript
10,658 words · 5 speakers
Speaker names marked are inferred from speaking time and the show’s known hosts — they are not voice-verified.
Topics
- Kindness and Connection
- Self-Publishing
- Faith and Love
- Creative Writing
- Human Dignity
- Grief and Joy
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