WATCH THIS EVERY DAY To Brainwash Yourself! I Devon Levesque

🚀 Main Street Over Wall Street is where the real deals get done. Join top investors, founders, and operators for three days of powerful connection, sharp strategy, and big opportunities — live in Austin, Nov 2–4. https://contrarianthinking.biz/msows-bigdeal In this episode, Promix Co-Founder Devon Levesque shares insights on living a life full of adventure and excitement, emphasizing the importance of prioritizing fun and simplicity. Codie and Devon touch on the significance of curiosity, learning through experiences and unique paths, and building meaningful relationships. Their discussion encourages listeners to embrace change, pursue their passions, and not let fear hold them back from living a fulfilling life. This conversation touches on everything from innovative ventures and the power of gut health, all the way to the complexities of cannabis use and the importance of community for young men. All in all, Codie and Devon emphasize building grit through physical and mental challenges and the lessons learned from pushing one's limits. Want help scaling your business to $1M in monthly revenue? ⁠Click here⁠ to connect with my consulting team. Chapters 00:00- Living a Life of Adventure 03:06- The Everest Experience 05:54- The Mental and Physical Challenges of Climbing 09:13- Finding Calmness in Extreme Situations 11:56- Curiosity and Learning Through Adventure 15:00- The Journey from Ordinary to Extraordinary 17:49- The Importance of Simplicity 20:53- Prioritizing Fun and Adventure 24:05- Building Relationships and Partnerships 27:12- Creating Opportunities and Embracing Change 30:16- Embracing Life's Flow 31:47- Learning from Mistakes 34:12- The Journey of Farming 36:46- Creating a Community Space 39:57- Authenticity in Life and Business 41:41- Defining Success on Your Own Terms 42:44- Finding Your Unique Learning Path 44:54- Innovative Ventures and Experiences 47:47- The Power of Gut Health 52:14- The Unseen Effects of Cannabis 55:06- Addressing the Loneliness Epidemic in Young Men 59:55- Finding Your Community and Values 01:03:32- The Importance of Auditing Your Time 01:11:15- Building Grit Through Physical Challenges MORE FROM BIGDEAL: 🎥 ⁠YouTube⁠ 📸 ⁠Instagram⁠ 📽️ ⁠TikTok⁠ MORE FROM CODIE SANCHEZ: 🎥 ⁠YouTube⁠ 📸 ⁠Instagram⁠ 📽️ ⁠TikTok⁠ OTHER THINGS WE DO: 🫂 ⁠Our community⁠ 📰 ⁠Free newsletter⁠ 🏦 ⁠Biz buying course⁠ 🏠 ⁠Resibrands⁠ 💰 ⁠CT Capital⁠ 🏙️ ⁠Main St Hold Co⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Codie Sanchez?

  You are set on not living a boring life.

• 0:01Speaker 01

  I'm gonna go mountain biking, I'm gonna sauna cold plunge, I'm gonna work out, and if I have time, I'll work in between. And that's just very simple. And some people are like, "You're crazy for doing that." I'm like, "You're [bleep] crazy for not doing that." I think it comes back to simplicity. We're the ones that put the stress on ourselves with the more stuff that we want. If you want to live a simple life, you can.

• 0:19Codie Sanchez?

  Literally, the least interesting thing about this next guest is the fact that he just sold his business for a ton of money. And this wasn't even his first business he sold. He sold businesses prior to this. Also, maybe the least interesting thing is that he's partnered with a billionaire, another friend of mine, Jesse Eitzler, who you guys probably know, married to Sara Blakely, and founder of a bunch of other companies. I actually think the most interesting thing about this next guest is that he's gonna talk to us about how do you live a not boring life? How do you turn your life into one big series of adventures and fun? Which, quite honestly, when I first think about that, my immediate reaction is like, "That must be nice for somebody else, because like, I have to work. Like, I don't got time for this. I don't know everybody else has got time for all this fun." But by the end of the podcast, he kind of convinced me of three

• 1:04Codie Sanchez?

  things to do differently this year, so that I actually have more fun, so my life is less boring, so that if I come to the end of my days, I will be happy that I lived them really fully. So I think this episode is really important from that perspective. He's gonna talk a little bit about his crazy adventures, like Everest, climbing it, backflipping off of Everest, like climbing multiple other mountains, like going and throwing a party in Antarctica with Diplo. The list is like so long, it's ridiculous. But what I hope you take away from Devon Levesque today is that it is actually possible to build nine-figure businesses, like a company like Promix, his company. It is possible to build multiple

• 1:47Codie Sanchez?

  businesses, like Running Man and All Day Running, which he owns as well, while having a farm with a bunch of cool animals on it, having an incredible life, living in multiple locations, all while having started by putting up drywall, just like his father had, working in construction. And so I think this is a great episode of a dude who just said, "I'm gonna construct my life, and I'm not gonna let anybody get in my fucking way to do it." I hope you enjoy this episode with Devon Levesque.

• 2:18Codie Sanchez?

  So I was reading some statistics.

• 2:19Speaker 01

  Yes.

• 2:20Codie Sanchez?

  We'll see if it's true or not. 800 people attempt to hike Everest every year. Only 50% make it. 5 to 20 people die in the pursuit. And you just hiked Everest, summited it, but you also almost fell off the mountain, or you did fall off the mountain. Can you tell me about that?

• 2:37Speaker 01

  Yeah, so I summoned it on May 21st, which statistically is the most common data summit in history. Yeah, since 1953, Tenzing, Norway, and Sir Edmund Hillary summited the first time, as they say. And since then, May 21st has been. And so I summoned it on the 21st. When I, you know, did a backflip at the top. And so, you know, it looked like I almost fell off, but I didn't. I was clipped in, so that's good. And then I started descending down.

• 3:08Codie Sanchez?

  Wait, so, so wait a second. You get to the top of Everest, which takes you how many days?

• 3:11Speaker 01

  Forty-seven.

• 3:13Codie Sanchez?

  Holy, wait, it takes you 47 days?

• 3:15Speaker 01

  Yeah.

• 3:15Codie Sanchez?

  Holy hell.

• 3:16Speaker 01

  I know.

• 3:17Codie Sanchez?

  Okay, so.

• 3:17Speaker 01

  It's wild. I got homesick. Nina, my girlfriend, came with me to base camp, which was a great two-week experience. And then after that, yeah, you just, you acclimate, you go up and down through the Kumbu Icefall, you know, try to just, you know, acclimate and get used to kind of what's out there and.

• 3:34Codie Sanchez?

  But when you're at the top, after 47 days of hikes, and my understanding is you have to push really hard for the summit because there's like a window?

• 3:41Speaker 01

  Sometimes never a window.

• 3:42Codie Sanchez?

  Right.

• 3:43Speaker 01

  Yeah, we got lucky. I mean, there was, there was a open, clear, bluebird day. And that's where you see everyone trying to, you know, attempting. Everyone's trying to gauge what time to leave, what day, because 5, 10, 20 mile per hour winds, really, 20, you're done. But 5, 10 mile an hour changes the temperature drastically. So it can go from 0 degrees or negative 10 degrees to negative 50, quick. And if you're up there when that happens, you know, it's tough to get back down, you know? There's no helicopters after camp, too. Camp 1, Camp 2, Camp 3, Camp 4, summit. After Camp 2, it's no man's land. It's a free-for-all. And so, and you're not just worried about the weather, you're also worried about your health,

• 4:26Speaker 01

  you're worried about your gear, you're worried about, you know, your guide, your Sherpa, you're worried about yourself, your mental state, you're worried about. The Nepalese, look, there, some are super nice and some are a little sketchy. You know, there is, you know, known cases where they'll cut your lines and, you know, push you off. And that's not just Nepalese, that can be foreigners as well, but it's a free for all.

• 4:48Codie Sanchez?

  Why?

• 4:49Speaker 01

  And who's gonna, who's gonna catch you, you know, at 25,000 feet pushing or cutting someone off? So, look, I don't know most of these people and I just don't, I, I wasn't trying to trust anyone that close. You know, God forbid something happened. So, I think there's a lot of things going through your brain while you're up there. But after I summited, I came, I was, you know, I was descending down and I must've been at, I don't know, 28 and a half, 20, you know, 28,000 feet where the Hillary step is. I went over it and, you know, 20 minutes later, the whole thing collapsed and people fell off. You know, they fell thousands of feet down and dead. So, yeah, they're still out there unfortunately, God bless them and their families. But, yeah, it's, it's crazy. I mean, it's a, I would never go back.

• 5:33Codie Sanchez?

  So you're not only battling the mountain, you're battling humans?

• 5:35Speaker 01

  Yeah, humans, the mountain, health, yourself, gear, oxygen, um, weather, God, you know, the Himalayas, you're just every, there's so many factors. It's not just, oh, I've climbed a couple of 14ers in Colorado, I can go do everything. That's not, you know, that's not what it is.

• 5:54Codie Sanchez?

  Not the same thing. And, and obviously I've never, I've hiked one mountain ever, Mount Baker, and that was like scary enough for me. And, uh, but I could, but I remember when we were talking in the sauna, you were explaining how like, there's portions of the mountain where they're almost vertical, while they are vertical, I'm sure. And you have to be careful that other people aren't sort of falling down on you. And you have to be careful. Or rubble, or whatever.

• 6:18Speaker 01

  Rocks.

• 6:18Codie Sanchez?

  And, and there was a story you were kind of telling me about, um, somebody who wasn't clipped in.

• 6:25Speaker 01

  Yes, yeah, so that was from camp two to camp three, say about 22,000 feet up. Um, there was a storm that came up, you know, I was making my push to summit at the time. So I was going. I was going up and once the storm came in, you have to make a decision to come down and redo that hike all again the next day or at all, or just keep going. And there was no weather patterns, you know, that extreme in the in the forecast. And so, you know, I said to Jen Jen and Dr. John, I was like, let's keep going. And, you know, they questioned it for a sec, but, you know, they kind of agreed. They're like, yeah, we think this is going to pass as

• 7:05Speaker 01

  well. So I kept going up, we kept going up and we're on this ledge. And, you know, it's, it's about, you know, a thousand foot drop below you. You're standing on, you know, a couple inches, you know, of snow. And now those people are coming at you and you have to make your way around them. So you have to clip in the one side, clip in the other, go around them, clip, unclip one side, and you have to do that to every person. And one of the girls that was coming down, I didn't know it was a girl at the time, it just, it was two people coming towards me on this, you know, this couple inches on this ledge. She was clipped to her sherpa. And the sherpa goes to clip around me. And he didn't clip,

• 7:47Speaker 01

  and she happened to fall. But they were clipped together. And so she pulled the guy right in front of me. So they both fell. And instincts, I just, I just grabbed the rope. And they were just dangling there. And I think, you know, obviously, if I didn't grab that, they would, they wouldn't be with us anymore. But they stuck their feet in and, you know, pulled themselves up. And I remember, the girl just, I saw her hair and she just looks at me. And I'm like, she's like, thank you. And I'm like, holy shit. I'm like, this is crazy right now. And 10 seconds later, I fell. And I remember, I fell, I was clipped

• 8:29Speaker 01

  in and I fell, you know, whatever, four feet. But that four, that, that, those seconds, I was just like, shit. I said, I said, shit, I was like, shit. And it caught me and I was just dangling there and all I was thinking about was really Devon shit was gonna be your last word? Like that's what you were gonna say? The last things you say on earth was shit.

• 8:51Codie Sanchez?

  Profound.

• 8:52Speaker 01

  And so I just, I'll always remember that. That was scary. My heart dropped. I pulled myself up, but I mean, it's, it's just scary up there. You don't know the weather. You don't know the people. You know, everyone's from all over the world. Every, you know, some people are out there for certain, you know, intentions. Um, some people are out there for others and you just don't know. It's a total no man's land out there. Um, and you're just so tired and exhausted and homesick and it's just crazy. I would never go back. I'm not, it's not really my jam. I also, you know, a lot of, I don't wanna, you know, put this category out there, but a lot of people that are on the mountains, a lot of men and women that I met are single.

• 9:32Speaker 01

  I'm a family guy. I wanna get married. I wanna have kids, you know, I want, like, I love being around my community. A lot, there's a lot of lone wolves out there that are just out there and, which is fine, but conversation is just a lot different with them versus, you know, some of my best friends who have, you know, three kids, a wife and, you know, we, we have different values and conversations. So, um, I'm not saying I'm not about the mountaineering community, but there's definitely a lot of lone wolves when you start to go to these, um, you know, more profound mountains and high altitude places.

• 10:01Codie Sanchez?

  Oh, I can only imagine. I remember one of our, we kinda got right when COVID had hit, uh, and was done, actually. So quarantine was over, whatever. Our guide, uh, was an Everest guide, but he like couldn't, he hadn't hiked for, or climbed or whatever the prob- appropriate term is for all of COVID because they were shut down. And he lived right outside Mount Baker, which is where we're going. So he ended up being our guide, but he was this hard ass, right? He's with like seven chicks like me. We're like, like no fucking idea what we're doing. Never done a mountain, you know, shoes breaking. We're a total nightmare. This guy must have hated his life. Um, and, uh, but it was really interesting talking to him because he was exactly that. Like he was, he was one like, God, Mount Baker's for pussies. He's like, what are we doing here? He's like, why are we even here?

• 10:46Codie Sanchez?

  And then number two. You know, I asked him, I'm like, God, how, how often are you gone? Why do you keep doing this? What drives you? And he was just a very different human. He had like a singular, almost addiction to that climb.

• 10:57Speaker 01

  Right.

• 10:57Codie Sanchez?

  Somehow.

• 10:58Speaker 01

  Which is cool. I, but you know, I, I also, I put those people in the same category of humans that are in the rat race on Wall Street. It's the same thing. It's, it's just a different industry, you know, you're still trying to climb the biggest mountain and do it the fastest and be out there and, you know, it's a, you know, the guys and girls you see on Wall Street that want the bigger deal, want to invest more, want to make more money, want the car. It's the same rat race and I just don't see that as freedom, even if you're out on, in the middle of the mountain by yourself, I, you still have this, this mindset of more, more, more, more, more. Business, more, more, more, more, more, mountain, more, more, more, more, more. Like when you're in that, you can't get out of this. You can never be calm. You can never find true calmness if you're always wanting more, more, more, more, more.

• 11:43Speaker 01

  And so I think, you know, I noticed that with, you know, with some people out there as well, like, man, that's, this isn't calming. I came out here to be calm. I came out here to, calm my mind and.

• 11:53Codie Sanchez?

  Why did you decide to hike Everest?

• 11:56Speaker 01

  I've always wanted to do it since I was a kid. I want to see what it feels like to stand at the top of the world.

• 12:03Speaker 01

  I wanted to, you know, to see what my body's capable of. I enjoy learning the different gear and, you know, meeting the different cultures and, food. I wouldn't recommend Nepalese food.

• 12:17Speaker 01

  See, you know, I dropped out of college. I, I use these different high altitude mountains and embedded myself in these cultures as my school. Like this is my learning experience. So, you know, having, I have, I've had some of the craziest conversations, you know, in Antarctica on Vincent or, you know, on Akankawa, you know, with, you know, this random, you know, business guy who started this, you know, drink, you know, in Mexico and is now selling it in 7,000 stores. And I'm just like, wow, like I would have never learned this in college, you know, and, and how is he doing it versus the US? And then I meet this one European who did the same thing, but in Europe. So like you, it opened your brain into kind of what's out there. So one, learning curiosity is big for me. Two, just what, like what is my body capable of? And then three is,

• 13:01Speaker 01

  I speak about this a lot, but Marcus Aurelius has an amazing quote, "The nearer a man comes to a calm mind, the closer he is to real strength." And so I want to. Try things and do things to help calm my brain as much as possible and find calmness. Being able to, you know, focus on one thing at a time and being able to turn this guy off when I need to. It's stressful and I think we grow old fast if this thing is constantly racing, racing, racing. So being able to, you know, add in some calmness and no phone and no society and no parents telling you what to do and no boss or no, no one. You're just on a mountain. You're worried about yourself and that other person.

• 13:45Speaker 01

  You're not worried about likes or views on Instagram. You're not worried about how much money is in your account. You're not worried about, you know, that next big business venture and, you know, if it's delayed or not. You're just worried about staying freaking alive and it comes back to the simplicity of life. And so that's what I gain on these mountains is just like simplicity.

• 14:06Speaker 02

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• 14:37Speaker 03

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• 15:07Codie Sanchez?

  Here's a question for you. How much of your life do you actually control? And you gotta be honest with yourself. You have power over your mind, not outside events. Realize this and you will find strength. That was Marcus Aurelius. And it's as true now as it was 2,000 years ago. So are you in control of your life or is it controlling you? Wealth doesn't come from sitting out and sticking to the safety net of your comfort zone. It's built by acquiring equity or owning something. Your time, your choices, your assets. The richest people in the world, they know this. The wealthiest demographic of the US, right now, ages 55 to 59, understand this concept and they own the most businesses. That's why this February, I'm hosting a three-day virtual event that's unlike anything we've ever done before. It's your crash course in taking ownership from finding the right businesses

• 15:49Codie Sanchez?

  and spotting opportunities to negotiating deals and securing financing. We're not just talking theory. We're giving you actionable, real-world coaching to help you build lasting wealth. This isn't just an event. It's a movement, what we call Owner Nation. If this is interesting to you and you want to acquire businesses, acquire more businesses, or grow your wealth, then I think you should be here. You should go to codysanchez.com backslash MSM. There'll be all the information for you. Did you start doing these crazy adventures before you had some money and freedom?

• 16:20Speaker 01

  Um, yes. Yeah, I, yeah, I would say the first big one was the bear crawl. I just, I wanted to see, you know.

• 16:27Codie Sanchez?

  So you didn't have any cash. What were you doing for a living at the time?

• 16:31Speaker 01

  Uh, I had a training business.

• 16:32Codie Sanchez?

  So you were in fitness?

• 16:33Speaker 01

  Yep, fitness.

• 16:34Codie Sanchez?

  And you were probably not making what you wanted to make?

• 16:36Speaker 01

  I was happy. I mean, I, yeah, I was living, I was, I, I was making what I needed. 20, it was in 2020, so five years ago.

• 16:45Codie Sanchez?

  Oh, yeah.

• 16:46Speaker 01

  I'm 32, so 27.

• 16:47Codie Sanchez?

  God, you've, you've lived a lot in that.

• 16:49Speaker 01

  In the last five years.

• 16:50Codie Sanchez?

  In the last five years.

• 16:51Speaker 01

  Done a lot.

• 16:52Codie Sanchez?

  Interesting.

• 16:53Speaker 01

  Yeah.

• 16:53Codie Sanchez?

  And before that, you were just quote unquote, kind of normal. You hadn't done these crazy adventures.

• 16:58Speaker 01

  No, I was running nightclubs in New York City.

• 17:00Codie Sanchez?

  Whoa.

• 17:00Speaker 01

  Yeah.

• 17:01Codie Sanchez?

  That's a wild progression.

• 17:02Speaker 01

  Yep.

• 17:03Codie Sanchez?

  So what?

• 17:03Speaker 01

  Before that, I was, I was hanging drywall. I was, I was doing construction.

• 17:07Codie Sanchez?

  Interesting.

• 17:07Speaker 01

  Yep.

• 17:08Codie Sanchez?

  So how did you go from hanging construction to having a bunch of businesses, climbing Everest, bear crawling marathons?

• 17:16Speaker 01

  Um, curiosity. I'm just really curious and try to just. Do my absolute best in every single thing I do, whether I'm pouring you some D-bloat, whether I'm making you a coffee, whether I'm on this podcast, or you know, going to work out in the gym this morning. Like, I want to do my best, every possibility I get. And so, any opportunities I've had, I think I just give it 110%, no matter what. But, you know, I grew up in a blue collar household, and my dad hung drywall. And then, when he passed, I got sent to military academy, got a scholarship to play football and baseball in college. And then, and then dropped out. And I was like, this isn't for me. I started bartending, bar backing,

• 18:00Speaker 01

  trying to make some money in the hospitality world, and just gave it, I was the best freaking bar back in the world. Like, I was a bartender's best friend. I will, I will make your job as easy as possible. And I told myself, I'm like, look, bar back is, you know, you know, dishwashing and bar back is one of the lowest positions in hospitality. But I'm gonna be the best freaking one out there, you know? And then, the restaurant owner saw that. He's like, do you want to bartend? I'm like, yes. And then all of a sudden, they're like, do you want to manage the place? And I was like, yes. And then, all of a sudden, I had an opportunity to open my own spot. And so, it's, it's literally just giving it 110%, you know, every time.

• 18:36Codie Sanchez?

  What would you tell a young Devon today, listening to this, who's like, man, I don't want to live a boring life. I want adventure. I want to do incredible things. But I don't really have much. Maybe I'm doing drywall right now, too. What would you tell them?

• 18:49Speaker 01

  I would say, break up with the girl or guy that you're with, and go travel around the world, and get into hospitality, and work at different restaurants around the world, learn different languages, and just be a good, kind human. Be kind, work hard, and just learn. And let, be a sponge. Don't be a know-it-all. Just take it, take it, take it. And in that time, figure out, where do you want to be in five or 10 years?

• 19:15Speaker 01

  And then work backwards, you know, is it a ranch in the middle of Colorado with cows and a wife and kids and you know, you know, your, you know, your pickup truck and whatever it is, if that's what it is and that costs X amount of dollars, work backwards. How can you get there, right?

• 19:30Codie Sanchez?

  When did you make your first amount of cash?

• 19:33Speaker 01

  Why did I make my first amount of cash? I mean, I was, I was training people in New York and so I saved up some good money there and then I built a training business and sold that. And that's kind of how I made my first million and, and then I kind of just started...

• 19:47Codie Sanchez?

  Doing kind of a normal business.

• 19:48Speaker 01

  Very normal, but you know, I had, I had clients.

• 19:53Codie Sanchez?

  Yeah.

• 19:54Speaker 01

  And I had cash flow with that. And then we had this product, a meal prep and you know, someone recognized that and they needed those clients. So if you have something that someone needs, you can sell that.

• 20:04Codie Sanchez?

  Yeah.

• 20:05Speaker 01

  You know, anything, you know, if you want to drink some water and I have the glass, this is for sale, right? And so I think, you have a glass.

• 20:13Codie Sanchez?

  I have a glass too.

• 20:15Speaker 01

  So, I don't know, I just think it's creating, it's creating things you like to do because I think the passion and, and what you love is going to take you through the hard days, right? I love, I used to love training people and making, you know, people struggle and sweat and sometimes throw up and get back at it, puke and rally. Like I used to really enjoy and working out with them. I used to enjoy it. I still do some, like sometimes I'll just train my boys for fun and have some fun, but I genuinely enjoyed it. So the days where a client said, hey, you know, meet me at 4am. I'm like, frick yeah, like, let's go, I'll, I'll show up, let's, let's get it done, let's get after it. If you don't have that passion, then it's just not...

• 20:54Codie Sanchez?

  Hard to compete.

• 20:55Speaker 01

  It's not worth it. Yeah, it's not, you're not going to compete against me. If I like to wake up at 4am and work out and you don't, but you want to start a training business, like we're not, eventually I'm going to, you know... You know, surpass you. So.

• 21:07Codie Sanchez?

  Yeah, it's hard. It's really hard to beat obsession, I think.

• 21:09Speaker 01

  It's it's almost impossible.

• 21:11Codie Sanchez?

  Yeah, I can beat intelligence.

• 21:13Speaker 01

  Right.

• 21:13Codie Sanchez?

  But it's super hard to beat somebody who's obsessed, more obsessed than I am.

• 21:16Speaker 01

  I agree with that.

• 21:17Codie Sanchez?

  You know, one of the things I liked to last we were chatting is you, I I I was saying to you something like, I'm going to do this work thing related. And you were like, yeah, uh, I'm going to Aspen. I'm going to ski tomorrow or something, right? And I was like, well, you know, do you ever, you seem to go skiing or things like that a lot?

• 21:35Speaker 01

  Yeah.

• 21:35Codie Sanchez?

  Why can you do that so often? How do you integrate so much adventure into your life?

• 21:40Speaker 01

  Yeah.

• 21:41Codie Sanchez?

  Um, you know, now people might say, well, you're successful. He has money. He can do that. But there's plenty of people who have more money than you or I that do not do that.

• 21:49Speaker 01

  Yeah.

• 21:49Codie Sanchez?

  But it seems like you're really, you are set on not living a boring life.

• 21:53Speaker 01

  Yeah, I put it first on the calendar. That's that if I'm making my calendar throughout the day, it's, I'm gonna go mountain biking, I'm gonna sign a cold plunge, I'm gonna work out. And if I have time, I'll work in between. And that's it's very simple. And some people are like, you're crazy for doing that. I'm like, you're fucking crazy for not doing that. That is crazy to me that you're not doing the things that you like and you're not having fun. It blows my mind, actually, when people put work first and money first and like the things they think matter first. And then they're all like, man, I wish I went there. Man, I wish I was mountain biking more. I wish I went and traveled. So go do it. Put that first and everything else will follow. Okay, maybe your exit delay is, you know, or your acquisition, you're you selling the company is delayed a couple of years, but you had fun. At least you had fun.

• 22:38Speaker 01

  You know, and you put the fun first and the things you love first. People do it backwards.

• 22:43Codie Sanchez?

  You're right, we do. Actually, my husband always says there's a hundred percent ROI on fun, which I think is a lot of my brain works.

• 22:50Speaker 01

  Yeah.

• 22:50Codie Sanchez?

  But don't you ever worry about like, what do you say to somebody who's like, but what if I do that and then I can't make enough money or I can't live?

• 22:57Speaker 01

  You can make, I can make, I can make money selling freaking flowers, training people, going to get a job as a barista. I could, there's a million ways in this world to make money. I could go pick up dirt, put it in a glass jar, put said, you know, you know, you know, uh, holy sand on it and sell the sand. Like, there's not, it's not that hard to make money. It's very simple to make money in this world, especially in the United States of America. It's the biggest brand on planet Earth, the USA, right? It's not hard, especially in the US. If you're not in the US, I see people make money in Tanzania, Africa, selling random cow hides on the side of the road. You know, like, there's random things that people just do in this world to make money.

• 23:42Speaker 01

  It's not complicated. It's just do it, or don't do it. And people are afraid, well, that's too, that's too much, you know, that's too small amount to make. That's not enough. Well, that's on you then. You know what I mean?

• 23:57Codie Sanchez?

  You gotta start somewhere.

• 23:57Speaker 01

  When I rode my bike across America with a guest, you had Jesse Itzler. You know, it was interesting how many people lived in tents and how many people lived a simple life, and they chose to live the simple life. They chose not to have the bills. They chose not to have, you know, the cars and the watches and the, you know, the, you know, the rent in New York City. They chose to live a simple life. We're the ones that put the stress on ourselves with the more stuff that we want, or the more things that we want to do, right? It's we put the stress on ourselves. If we, if you want to live a simple life, you can. Get a tent. It's a hundred bucks on Amazon, if that, and go find somewhere on this earth, because the earth is big, go live in a tent. You have a fire, you have shelter, you get

• 24:42Speaker 01

  food. That's it. It's very simple. And we add the stress.

• 24:46Codie Sanchez?

  Yeah, that's true. Yeah, and I'd give you shit about that as a, as a thought, except you've actually done it in a bunch of countries and in the US. So it's, it's sort of interesting. Because you spent time in Africa. We were just talking about your, your drink that you gave me. And you, you've done this. You've sort of like camped all over the place.

• 25:05Speaker 01

  I've stayed in hostels. I've lived in tents. I've, I've, you know, lived in mansions. I've, I've lived in a lot of different types of places. And what I've come down to is simple, like simplicity, you know? I try to clear my closet a couple of times a year. I try to give away stuff. I try to have minimal amount of equipment in the kitchen. I try to have, you know, you know, just simple things. Try to wear the same shoes every day. Try to, you know, similar shirts, similar pants, you know? I mean, you know, if a couple of people are watching, they know what I wear. I wear like the same five things, pretty much, you know? And I try to. I try to live as simple as possible. And sometimes I get out of it a little bit. I have some fun, but.

• 25:47Speaker 01

  I think it comes back to simplicity.

• 25:49Codie Sanchez?

  You partnered with Jesse on a couple of big things.

• 25:53Speaker 01

  Yeah.

• 25:54Codie Sanchez?

  He, I imagine, gets a lot of people asking him to partner on stuff. How do you get somebody who is big and famous and maybe a billionaire to partner with you and to decide that you're the guy?

• 26:05Speaker 01

  Well, one, we were friends first. We liked to sauna, we liked to cold plunge.

• 26:11Codie Sanchez?

  How did you meet him first?

• 26:13Speaker 01

  I met him, when I bear called the New York Marathon, he reached out, congratulated me. So that was like our first intro.

• 26:20Codie Sanchez?

  You did an interesting thing and then an interesting human found you.

• 26:23Speaker 01

  That's it. And then I went to his event 29029. We hung out, had a crazy 36 hours. And then we kind of stayed in touch and he's like, hey, want to come to my house to sauna and cold plunge? Yes, I have one rule. Jesse asks you to do something, you do it. And so I went down and then he's like, yo, that was fun. You want to go to the Hawks game? Cool, done. You know, hey, you want to do this? Yeah, and I just kept saying yes.

• 26:49Speaker 01

  But each time I wasn't looking for anything. I was never like, Jesse's going to be my business partner. I never even thought about business with him. I was just like, this is a fun guy to hang out with. We have similar values. Family, health, community, freedom of time, giving back. Those are my five main values I live by. And that's kind of what he lives by too. So we align on values. And we just, I don't know, there's no egos. We just like to have a good time, host people.

• 27:16Speaker 01

  Sauna, cold plunge. And I think we enjoy each other's company. And when he came to me about all day running. I didn't even, to be honest, I didn't even look at the paperwork. I know how much equity I own in the business, but like, besides that, I was like, I trust this guy. You know, I saw DocuSign came in, I signed him, like, let's launch this thing. It wasn't a, there's some people in the world that you just trust. You know, it's like, it's a good old handshake deal. And that's kind of how him and I roll. There's, there's no, there's no hidden agenda with us.

• 27:47Codie Sanchez?

  You know, it's interesting because that was one of Warren Buffett's famous lines was one, you can't do a good deal with a bad guy. And that if, that a contract won't save you. And so I think there's actually a lot of wisdom in that. Now, I am a crazy person and get very particular with contracts, but I think when you're young and you don't got much to lose, you can really shoot yourself in the foot by putting all of these what ifs in there.

• 28:10Speaker 01

  Oh, yeah.

• 28:10Codie Sanchez?

  There's not even a what to start with.

• 28:12Speaker 01

  Yeah. And like all day running, it, we all started at zero. We started at zero sales. We started at zero followers. We started at no one coming to running man. We start, we all started at zero. And then him and I had the agreement of, okay, let's build this to something. We're, him and I started at zero with all day. Now, then we're, we're building this together with the team and everyone. So I think everyone has to understand, everyone starts at zero. It's not like, oh, it was just handed to you overnight. Everyone starts at zero followers. Everyone starts at zero views on the podcast. Then you're like, dang, I got my first 10 views, 20, I got my first million views. This is crazy. Right? Like we all started zero. And so the what ifs are so unnecessary just in life.

• 28:53Speaker 01

  What, what if it doesn't, we're all, we're naturally thinking that, but we're all starting at zero. So just go, just say yes.

• 29:01Codie Sanchez?

  Yeah. But now you have all day running company, which is also, is that what owns like running man? And the biggest sauna and all those things you have, what does that all encompass?

• 29:10Speaker 01

  Yeah. Uh, all day running. We started with like 20 different concepts. We started with a calendar. We started with, you know, daily workouts. We started with gear. We started with a monthly call. We started with run clubs. And we do that on purpose. Throw, throw it at the wall. See what sticks. You know, ah, that didn't kind of work, that worked, that worked, that didn't work. This didn't work. Cool. Yes, no. Running man, running man was a festival. It came down to schedule. Jesse and I have limited time, so this allows us to do it once a year. It's a blank canvas for us. You know, we can do whatever we want there. It's fun. It's what we like to do. And so, yeah, you know, we launched Running Man three years ago. We're going on, this is our third one this year.

• 29:54Codie Sanchez?

  And explain what it is really quickly?

• 29:56Speaker 01

  Running Man is a running festival in the health and wellness community where there's no first place, second place, or third place. You have three days. We put the timer on and you can run as much as you want. Some people sign up for 5K and end up doing 50 miles. And you can walk, run, crawl, do whatever you want. In between, you can stop. You have a tracker on. You could stop, go hit a sauna, grab a beer, listen to Mike Posner play, you know, hit a goat yoga session. You can do whatever you want. It's just a fun, it's Burning Man, without the drugs, it's, and more running. That's all it is, you know?

• 30:36Codie Sanchez?

  What a cool idea.

• 30:37Speaker 01

  It's a three-day festival in Georgia and we just host it. We go down and literally just party for three days.

• 30:43Codie Sanchez?

  Yeah, you guys invited me and I was like, I hate running. I'm so nervous. This sounds awful. I have a conflict, but I'm gonna come next year. I told Jesse.

• 30:49Speaker 01

  I did, last year I did four laps and, and then I had 30 beers. That was my running. That's what I did.

• 30:57Codie Sanchez?

  That's amazing.

• 30:58Speaker 01

  That's what I did at Running Man last year.

• 30:59Codie Sanchez?

  You know what's kind of nice? Cause with the new year and everything, you're thinking about goals, you know? And it's like, I'm gonna do this. I'm not gonna do this. And sometimes I can get really prescriptive, but half the time it's just directional.

• 31:08Speaker 01

  Right.

• 31:09Codie Sanchez?

  Like go someplace where more people are running, where you could be running more often, and you'll probably do some more. And then don't get that serious about the time or the specifics.

• 31:16Speaker 01

  Yeah, don't get serious. Life's too short to be too serious.

• 31:19Codie Sanchez?

  Is that a motto of yours?

• 31:20Speaker 01

  Yeah. I don't, I mean, look, there's some things where I'm like, what the frick? But a lot of times I'm like, Chinese farmer, right? It's, it's, you know, you just gotta kind of go with the flow.

• 31:29Codie Sanchez?

  What do you mean by that?

• 31:31Speaker 01

  So Nina showed, my girlfriend showed me this clip, Chinese farmer. If you're listening, you should go watch it. It's two minutes maybe. It's basically about this Chinese farmer that, you know, his- He goes through all these obstacles in life and each obstacle actually ended up being what it was supposed to be. It wasn't right and it wasn't wrong. It's just what it was supposed to be. And that's kind of the gist of it. Life is just what it's supposed to be. You know, if we mess up on the podcast, that's just what it's supposed to be. You know, if I see something out of line, that's just what, if I see something good, that's just what it's supposed to be. And so it's not overthinking good or bad. It's just going and just kind of go with the flow.

• 32:10Codie Sanchez?

  What do you do when you make mistakes? Like, how do you get over a mistake? Is it that?

• 32:17Speaker 01

  I just don't make them again. Yeah, I just, I know what I did wrong or I messed up on. I will never make that mistake again. And it's embedded in my brain. I make it a point, to the point where I'll tell people I made that mistake. Cause I, you know, with learning, if you read it, you speak it, you teach it, that's how you embed it. And so I like to tell people my problems or not problem, my mistakes, I should say. You know?

• 32:44Codie Sanchez?

  Interesting.

• 32:45Speaker 01

  Cause then it's embedded. I will never, you know, you know, bring on these 10 influencers at X amount of dollars and launch them at this and do blah, blah, blah, blah. I'll do it this way next time. And now I know forever, I'm not gonna, you know, make that mistake again.

• 32:59Codie Sanchez?

  Yeah, that's kind of important. I think often when I make a mistake, the way I repeat it is you try to hide it. You're like, whoops, that didn't really, okay, we'll just kind of scan over that.

• 33:09Speaker 01

  Yeah.

• 33:09Codie Sanchez?

  And then it's almost like the universe is kind of like, hey man, uh, remember? But this happened? What are you gonna do about it?

• 33:14Speaker 01

  Yeah.

• 33:14Codie Sanchez?

  You know?

• 33:15Speaker 01

  Yeah, I embed it. I, I, I speak it and I'm, I'm okay with that. Look, we're not, we're all human. I, I've made a lot, obviously a lot of mistakes. I think it's okay. It's good. That's how, that's how we learn. I look at mistakes as that's the, that's a school, you know? That's the learning experience. I, I made an investment, maybe like four years ago and the investment.

• 33:36Speaker 01

  It was like, it was a small amount. I think it was like 10 grand to make 250. It was a great return, right? And on the day where I was supposed to cash out the 250, I didn't, I didn't know how to cash it out. And so it took, it delayed and the, the, the stock essentially started dropping and dropping. So that 250 went to 50. And I was just like, holy shit, that was a, that was a $200,000 mistake I just made in one day. Cause I just simply didn't know how to cash it out. And I was really furious for a couple of minutes. And then I was like,

• 34:15Speaker 01

  okay, I'll never make that mistake again. That was a very expensive, you know, learning experience, but it was a learning experience nonetheless. So that's just what it is. And I will, Cody, I'll never make that freaking mistake again. I promise you.

• 34:28Codie Sanchez?

  What's the mistake? Investing in the stock market with quick returns or not knowing how to cash out?

• 34:32Speaker 01

  It not knowing how to cash out. Yeah. I didn't have the right system set up and, and people set up to cash it out. So.

• 34:38Codie Sanchez?

  Yeah. Well, if it makes you feel any better, that's happened to me a lot. A lot of times when you invest in private companies and before they go public, you have 90 day lockup periods, right? And so, you know, you might think you're doing really well on the private side, but then when they went public back in our cannabis days, we had a lot of companies where, man, they did great for those first 30 or 60 days. But I was just sitting there like, God, I don't think they're going to make it to 90 and they didn't. So I never really liked investing in the stock market for that reason. Too many other people can influence your outcome.

• 35:06Speaker 01

  Yeah. I don't, I, I have a little bit, but not, I don't really do stock market. I like private stuff I can really control.

• 35:12Codie Sanchez?

  Yeah. One of the things that's wild that you have that I was looking up is you own a farm now.

• 35:16Speaker 01

  Yes.

• 35:18Codie Sanchez?

  Tell me about the farm. What made you buy a farm? Oh, you have two now?

• 35:22Speaker 01

  I have, well, I have one in Austin, Cedar Trunk Ranch.

• 35:24Codie Sanchez?

  Okay. I don't know anything about that one. I know about the honey farm.

• 35:27Speaker 01

  Yeah. Sweet honey farm. Sweet honey farm. Bought it as my home. It's a farm. It's, you know, it's a working farm. And I had an open door policy to my friends. Come, come by, you know, I harvest my cows. I harvest, you know, the, the food in the garden. You know, here, come, you know, come get it.

• 35:45Codie Sanchez?

  And like by harvest, you're there, like you're.

• 35:47Speaker 01

  I have a team. Yeah.

• 35:48Codie Sanchez?

  Okay.

• 35:48Speaker 01

  Yeah. I grew up in Idaho, in New Hampshire on a farm. And so I, I know that I know what needs to be done. But yeah, I don't, I have, I have a team that runs it.

• 35:56Codie Sanchez?

  Is that really expensive?

• 35:58Speaker 01

  It gets expensive. Yeah, very expensive if you don't have a revenue stream in.

• 36:02Codie Sanchez?

  Yeah.

• 36:02Speaker 01

  And so I kind of noticed that. I was like, this is a black hole if I don't, you know, sell the meat or I don't sell the garden goods or I don't put some type of cash flow onto the property. And so with farms, you can do CSA, Community Supported Agriculture. And so I opened up a CSA farm and so people pay an annual fee and they get access to my farms. And second one's going in Nashville, third one's going in Colorado.

• 36:25Codie Sanchez?

  Wow. So it's basically like a subscription to your farm?

• 36:30Speaker 01

  Correct.

• 36:31Codie Sanchez?

  And I get an allocation of a certain amount of vegetables or meat?

• 36:33Speaker 01

  Or whatever you want. Yeah. We, I have the unlimited policy, but everyone's very respectful of, you know, they take what they need, you know?

• 36:40Codie Sanchez?

  Interesting.

• 36:41Speaker 01

  You don't have people coming in and grabbing a hundred tomatoes and, you know, it's not world.

• 36:45Codie Sanchez?

  Because you screen them.

• 36:46Speaker 01

  Well, yeah, and it's just like, people are respectful. Yeah, I screen everybody. I do a sauna session with them.

• 36:51Codie Sanchez?

  Oh, interesting.

• 36:52Speaker 01

  But most of them, I have a big network. There are a lot of my friends and, you know, just people that come, live local around New York City.

• 37:00Codie Sanchez?

  Interesting.

• 37:00Speaker 01

  And so it's only 45 minutes from New York City and, you know, we play pickleball, basketball, sauna, cold plunge, workout. There's a coffee shop on the property, Pro Mix. I have my Pro Mix Juice Bar and my chef cooks stuff from the farm, but it's all my friends and it's all free. You know, you pay one fee. There's no, there's no upsell.

• 37:21Codie Sanchez?

  So you can come whenever you want?

• 37:22Speaker 01

  Yeah, come, nine to five, we're open every day.

• 37:24Codie Sanchez?

  Interesting.

• 37:25Speaker 01

  Too many, there's too many nightclubs, there are too many clubs, you know, the, these, these clubs where they're pushing alcohol on you, they're pushing all these upsells of, oh, get a massage for 500 and, you know, use our hyperbaric chamber for another 500 and, you know, grab a dinner with your friends for 2,000. And you leave, you're like, oh my God, I spent $4,000 at this freaking place. I don't want that. 7,500 for the year and you get everything. It's, it's, I'm just putting, you know, I'm not serving alcohol. There's no drugs. It's just very come and feel good. And so it's attracted a lot of founders. You know, a lot of people that, I would say there's. Shoot, maybe twenty members there that have all sold their company for over two hundred million. They cashed out and they just come for the day and hang out.

• 38:09Codie Sanchez?

  I love that because they get to be the gentleman farmers, which is like a new thing without all the

• 38:13Speaker 01

  Ride horses, yeah.

• 38:15Codie Sanchez?

  Yeah, you have giant horses there that I've seen.

• 38:17Speaker 01

  Yeah, big, big boys.

• 38:18Codie Sanchez?

  Do you also have mini ponies?

• 38:20Speaker 01

  I have one mini pony.

• 38:22Codie Sanchez?

  I'm into that. I'm coming.

• 38:23Speaker 01

  He's tiny.

• 38:24Codie Sanchez?

  Buttons, isn't it?

• 38:25Speaker 01

  The kids can ride them. Uh, the big Clyde Stales.

• 38:28Codie Sanchez?

  Yeah.

• 38:28Speaker 01

  Yeah, they weigh twenty-five hundred pounds, they're huge.

• 38:30Codie Sanchez?

  That's wild.

• 38:31Speaker 01

  And then I have a couple Arabian horses, a couple Mustangs, you know, the tiny horse, cows, Scottish Highland cows.

• 38:37Codie Sanchez?

  Oh yeah, the cute ones, fuzzies.

• 38:38Speaker 01

  Three hundred chickens.

• 38:40Codie Sanchez?

  Three hundred chickens?

• 38:41Speaker 01

  Part, uh, a hundred chickens are meat chickens, so I'll harvest those in

• 38:45Codie Sanchez?

  Got it.

• 38:45Speaker 01

  six weeks and we just got them and then, um,

• 38:48Codie Sanchez?

  How do you decide if it's a meat or a ongoing chicken?

• 38:50Speaker 01

  Just two different types of chickens.

• 38:51Codie Sanchez?

  Okay, it's not a personality base, no.

• 38:53Speaker 01

  Maybe.

• 38:53Codie Sanchez?

  There's no scorecard, like you get to stay, you get to go?

• 38:56Speaker 01

  Yeah, if they're a pain in the ass, they turn to meat.

• 38:58Codie Sanchez?

  Okay, okay.

• 38:58Speaker 01

  Meat soup, no.

• 38:59Codie Sanchez?

  No peatles.

• 39:00Speaker 01

  And then the other chickens, they produce eggs. And then everything from the garden goes to the eggs, or goes to the chickens, they produce eggs and we eat them and

• 39:08Codie Sanchez?

  Wow, this is a big enterprise.

• 39:10Speaker 01

  Yeah, it's a, yeah, it's a super fun project. I love it. Um, it's kinda, you know, some people sell their company and invest in restaurants. I, this is kinda my restaurant. This is not a restaurant, but it's like, it's kinda my hobby and it, it just attracts really good people.

• 39:24Codie Sanchez?

  And you're gonna open up around the country?

• 39:26Speaker 01

  Yes.

• 39:27Codie Sanchez?

  Wild.

• 39:27Speaker 01

  There's ten thousand people on the waitlist.

• 39:29Codie Sanchez?

  That's crazy, from your videos?

• 39:30Speaker 01

  Yeah.

• 39:31Codie Sanchez?

  You have a big Instagram where all, I mean, in as far as I can tell, you document this stuff. It's not that much content creation. It's like, bah, today, I'm doing a forty-seven hour long sauna

• 39:40Speaker 01

  Yeah.

• 39:41Codie Sanchez?

  with all my buddies and then you document it.

• 39:42Speaker 01

  That's it.

• 39:43Codie Sanchez?

  And then through that is how you get the ten thousand people on your waitlist.

• 39:46Speaker 01

  Yeah, I just, I'm just raw, authentic, not, I don't wanna use the word authentic because it's, I think it's overused, but it's raw. I mean, I, I try to put out as much raw stuff as possible. I don't, I, I don't like, I don't enjoy meeting, seeing things online and then meeting that person in, you know, in real life and they're too

• 40:04Codie Sanchez?

  It's not that worst.

• 40:05Speaker 01

  I'm like, I don't know, it's just weird. It's not my vibe.

• 40:07Codie Sanchez?

  Yeah, it always makes me sad. I'm like, I wish I didn't meet you because you Super cool online. I wish we could just stay there.

• 40:13Speaker 01

  Yeah, yeah, I I just wanna my my definition of success is being yourself. One hundred percent of the time. And so if I can be myself to you or to the president or to someone I just randomly met in the airport or whatever, I think that's success.

• 40:29Codie Sanchez?

  Yeah.

• 40:29Speaker 01

  You know?

• 40:30Codie Sanchez?

  Yeah, you don't have to put on show. I think a lot of time we don't have to put on show, right? We just do for whatever reason insecurity. We're young, we're idiots.

• 40:37Speaker 01

  Yeah.

• 40:37Codie Sanchez?

  I've done that many, many times.

• 40:39Speaker 01

  Of course.

• 40:39Codie Sanchez?

  And then you realize like, actually, everybody can tell.

• 40:42Speaker 01

  Yeah.

• 40:42Codie Sanchez?

  It's not a good look.

• 40:43Speaker 01

  Yeah.

• 40:44Codie Sanchez?

  And you'd probably be cooler if you just acted like who you were.

• 40:47Speaker 01

  Way cooler.

• 40:47Codie Sanchez?

  Yeah. Plus, the internet's full of everything. I mean, you have a bunch of people that want to follow you talking about horses and honey and working out. And there are people that are really into like anime and popcorn.

• 40:57Speaker 01

  It's it's insane. There's eight billion people and everyone has different interests.

• 41:01Codie Sanchez?

  Yeah.

• 41:01Speaker 01

  You know, and you're never gonna please everybody. Obviously.

• 41:04Codie Sanchez?

  That's very true.

• 41:05Speaker 01

  You know, so it's like just do what you want and what you like. And then what you put out in the world. That's what you attract back in. It's a it's a law of energy. It's very simple.

• 41:13Codie Sanchez?

  Do you think that a lot of this sort of free thought and being who you are and living this big, huge life? Goes back to sort of your dad, and you've talked about some of this publicly before, but you know. How he passed and your relationship with him.

• 41:29Speaker 01

  Yeah. I think he was pretty, he he did what he wanted. He was very stubborn. Yeah, he was he was stubborn, like curious. You know, he climbed Mount Rainier. He was a he climbed some mountains. He was, you know, he was.

• 41:44Speaker 01

  In back when he was a kid, he was a boy of the year for the men and boys club of America. He got invited to the White House. Like, he just, he did some cool things as a human, but he was definitely very stubborn in the sense of he just wanted to do what he wanted, when he wanted, you know? And so I think that probably translated over. My mom's like that as well. All my sisters are very free spirit. They all, you know, one lives in Hawaii, one lives in, you know, Oregon and New Hampshire. Like, they're all over. Everyone's very independent and.

• 42:17Speaker 01

  Doesn't necessarily let society impact the decisions or a degree or you know what society calls success. It's kind of like what do we, we're, I was taught to like define success as my own. And so, I don't know, I think all my sisters and kind of how I grew up was always like that. And so,

• 42:39Speaker 01

  I don't know, that's just, that's just how I live.

• 42:41Codie Sanchez?

  Yeah. Do you think that kids these days need to go to school? That university helps?

• 42:47Speaker 01

  I think it depends on, you know, how you learn. I think some, some kids are amazing in school and that's, that's, they need to sit down and they need to be taught, you know, X, Y, Z on a board. And some are like, I need to be outside and, and be touched with my hands, you know, some are visual learners. Some need to read it. Some need to listen. I think once you understand how you learn, then freaking deep dive into that. I know me learning is sitting here with you or traveling to different mountains or climbing to the top of the world or, you know, putting my body through mayhem, you know, in the bear crawl or riding across America or going to Antarctica or hosting an event with Diplo in Antarctica. Like, I don't know, just like doing different things.

• 43:29Codie Sanchez?

  Did you do that?

• 43:30Speaker 01

  I did do that last year. That's my school though. You know what I mean? That's my school, not, so back to, I think some school is great, but what, what's your school? So, school is good, but define what your school is. Maybe it's Harvard.

• 43:45Codie Sanchez?

  How does one find that?

• 43:47Speaker 01

  I don't know. You just, I think you just do, you just go, you just try different things. Yeah.

• 43:51Codie Sanchez?

  So, say you try a lot of stuff. I think a lot of people don't know if they like it or not. Like, what's your process for like, ah, I'm not gonna do this again. Or I did, I liked that. I fuck, that was great. Do you sit and think about it? Is it just a feeling? Do you go with your gut reaction? How does a young person actually decide what is their school?

• 44:08Speaker 01

  I don't know. If you get those butterflies inside when you're doing something, you're like. That was fun. You know, like, think of a time back when you were a kid or a teenager or in college, or any time in your life, and you got those butterflies. Was it helping someone? Well, then maybe you should try some philanthropy things. Was it building, building something? Maybe you should look into architecture, building houses, you know, building a company, you know, was it reading? Maybe you're meant to be a freaking lawyer. Maybe you love reading. Maybe you're meant, I don't, you know what I mean? Like, everyone's different. But you gotta try. I've tried so many things. And so I know exactly how I learn, and I just deep dive into that every day.

• 44:51Codie Sanchez?

  Yeah. What did you do with Diplo in Antarctica? Which is a weird question to ask.

• 44:56Speaker 01

  Yeah, we hosted 150 people on a ship on the coast of Antarctica for seven days. We jumped in the water, we, you know, had, you know, saunas, and we did yoga, and he performed, and it was just a fun seven-day trip in Antarctica with 150 random people.

• 45:14Codie Sanchez?

  Why? So you just do kind of like these, it's almost like mini businesses. Like, there's just like a, this is a cool idea, let's try it once and see if it works.

• 45:23Speaker 01

  Yeah.

• 45:24Codie Sanchez?

  That's interesting. Have you always done that?

• 45:26Speaker 01

  Yeah, I mean, I was in survival mode since I was 16, since my dad passed away. I was just, I gotta figure, I gotta pay my bills. I don't have anyone paying my cellphone bill, so I gotta pay the $60 a month. How do I do that? Okay, well, what if, you know, I was in military academy at the time, and no one would, you know, pay for my cellphone? And, you know, every other parents were paying, I didn't, you know, I didn't have that luxury. So I was like, how do I pay for this $60 a month? I'm not making any money, but I have $10. And so I remember I snuck out of, I don't think I've ever even told this story before, but I was in study hall, in our rooms in the barracks at Valley Forge Military Academy, and I had like $10 on me, and I need to pay my $60 bill. And so I snuck out

• 46:08Speaker 01

  the window, and I go to McDonald's. And meanwhile, Valley Forge is $60,000 a year. I was on a scholarship. So there's a bunch of rich kids there. And I bought, I went to McDonald's and I bought 10 McDoubles, and I came back and I sold them all for 10 bucks a piece. And the kids bought them. And so I was like, 100 bucks, 60, I just made 40, so now I have 40. And I would do that at study hall, you know? And so I think I was always in survival mode since then. And now I just get, you know, get scrappy and get creative with it. But what I have noticed with people that do get scrappy, Is that some, you can go two directions. One direction, you can always be scrappy and sell stuff.

• 46:53Speaker 01

  But it's snake oil. And it's quick in and out. The other is you protect your reputation no matter what. And I kind of went that route. I don't just sell stuff. I don't just create stuff just to make money. You know, I want to actually help people and create products. Hence why we started Promix, right? I was like, man, I grew up in a health and wellness, you know, household. I met Albert, my partner. And, you know, there was nothing affordable with like really, really clean ingredients. You know, like raw, where we traced it back to the farms that we got them from. And we packaged them up ourselves in glass containers. So there's no microplastics or anything like, how do we do this? And so we were fixing something for us. And then we were like, I think other people are going to like this as well.

• 47:38Speaker 01

  You know, some good grass fed whey protein, some D-bloat for your gut, some things that we want to use, you know, in our daily habits. And that's kind of how it came about. But it's on, it's an honest business. You know, it's not like, oh, fricking tallow is hot right now. Let's do tallow or cryo chambers are hot right now. Let's do a cryo business. It's not, I don't, I don't like going down that route. I want, you know, and it, you know, a good analogy is nightclubs versus restaurants. Nightclubs are in and out. They're quick, two, three years, they're hot in the city. People go to them and then, you know, three years later, they rebrand new nightclub. I like the restaurant that's open for 25, 30, 50 years. I want that family owned restaurant. And so I try to go down that route with businesses and have some longevity to it versus

• 48:21Speaker 01

  it's a sustainability versus these quick wins. The quick wins are normally I don't make money on them. They're just, they're good marketing plays. They're fun. They're just, they're just fun. You know what I mean? And they attract a bunch of interesting people. Did we make money on the Diplo and Arica trip? No, zero. You know what I mean? First couple of years of Running Man, we made no money. Like, these are just fun things we want to do.

• 48:45Speaker 01

  And I don't know, we just try to bring people together.

• 48:47Speaker 02

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• 49:18Speaker 03

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• 49:47Codie Sanchez?

  Tell me about the, uh, the trip to Africa where you found this weird nut that you're churning into.

• 49:53Speaker 01

  Seed, yeah, yeah.

• 49:54Codie Sanchez?

  Okay, and I don't even know what the difference is between a nut and a seed.

• 49:56Speaker 01

  That's right.

• 49:57Codie Sanchez?

  Do you?

• 49:58Speaker 01

  A seed grows and a nut, um, you eat.

• 50:02Codie Sanchez?

  Is the end growth, is that the end product?

• 50:04Speaker 01

  Fact check.

• 50:04Codie Sanchez?

  Oh, fuck, whatever, YouTube will tell us.

• 50:06Speaker 01

  I actually kind of want to know that, nut versus seed. A nut you, a nut you can.

• 50:12Codie Sanchez?

  Eat, but you could eat a seed too.

• 50:14Speaker 01

  Can you?

• 50:15Codie Sanchez?

  I mean, sunflower seed.

• 50:17Speaker 01

  What's the difference between a nut and a seed?

• 50:19Codie Sanchez?

  What do you think, Christian?

• 50:22Codie Sanchez?

  Google is saying a nut is technically a type of seed. Wow. The shell is considered part of the fruit, while a seed is the reproductive part of the plant that contains the potential for a new plant to grow. Doesn't it sound better when he says it too? He's like a plant.

• 50:37Speaker 01

  Yeah, that's good. Can we put that on here? I want to put that on there.

• 50:40Codie Sanchez?

  A hundred percent. We will edit in Christian's beautiful British voice telling us what a nut or seed is. So you're in Africa, where are you?

• 50:47Speaker 01

  I'm in Africa, in Tanzania. I was climbing Kilimanjaro, which I recommend. It's a very easy climb, hike, per se. There's, 14 years in Colorado are much harder, right? It's a, it's just, it's just fun.

• 51:00Speaker 01

  So I'm out there, it maybe takes us six days, I'm with some buddies. Get invited to the village that, you know, we just went up with our guides with.

• 51:08Codie Sanchez?

  Is this like a Maasai Mara?

• 51:09Speaker 01

  It's, yeah, it's in, it's a Maasai community. It is, it's a couple hours outside Tanzania. And so I'm, I'm, you know, just eating some goat and some other stuff that they give us. And these kids were coming up to me with a seed and the seed is huge. I didn't know what it was at the time, but it's called the baobab seed. And the baobab seed has an insane amount of vitamin C and an insane amount of potassium. And so I was like, there's gotta be something I can do with this. This is like, this is a really cool concept.

• 51:44Codie Sanchez?

  So it's like the size of a football?

• 51:46Speaker 01

  It's huge. Yeah. And so we had Promix at the time.

• 51:51Speaker 01

  And when I hear, you know, four times the amount of potassium, four times the amount of vitamin C, I'm like, I want to take this every day. And so I bring it back to my partner and I'm like, what can we do with this?

• 52:04Speaker 01

  And I've always been big in gut health because gut is, you know, your second brain. You know, it's, it's where your mood, your energy, 70% of major diseases are formed from your gut. And so if you can get your gut on point, you're good, you know, like you're, you're that much more de-risked from death or diseases. And the two things in your gut that you really need to be focused on is pre and probiotic. Biotics, pre and probiotics. So they are two bacterias that work with each other to essentially fix your gut liner, to help break down food, right? So it can then go, the nutrients can go in your bloodstream. And most people don't take prebiotics, they'll take probiotics and they think they're taking them with yogurt. But once you have artificial flavors in yogurt, right, or it takes out the probiotics.

• 52:48Speaker 01

  So like, a lot of people aren't even taking probiotics when they think they are. So these are pre and probiotics. There's natural prebiotics in the baobab as well. Put turmeric in it for inflammation. And then organic oranges for flavor from Florida. And it's called D-blow and it helps flush your pipes in the morning and it helps clear your gut and it helps fix the gut liner. And it's quickly became our top product. And I mean, you gotta see, you gotta see the testimonials here. I mean, people had acne for years and they started, you know, taking it for a month and boom, their face is clear. You know, they were constipated on the regular, not anymore, right? Their mood, people's mood changes when your gut is better, when your gut is healthier,

• 53:33Speaker 01

  when you don't have a leaky gut, when you have good nutrients, right? I mean, I don't want to sound cliche, but it's really about what you're putting in your body. And if you can put some good fuel in your body, everything else starts to make sense. You wake up with less anxiety, you wake up happier, you wake up like, wow, like I'm not freaking, I don't feel like a thousand pounds right now. I feel a little bit lighter, I feel happy, you know? And it all comes down to your gut.

• 53:57Codie Sanchez?

  Do you drink alcohol?

• 53:59Speaker 01

  I drink alcohol.

• 53:59Codie Sanchez?

  You do?

• 54:00Speaker 01

  Yeah, I've, I've, I've recently, you know, pulled back on it just based on some studies and I'm a weed guy.

• 54:09Codie Sanchez?

  Yeah. Really? Okay, I could tell the hat, you know?

• 54:14Speaker 01

  Is it the hat?

• 54:15Codie Sanchez?

  I don't know if it's the hat or the overalls, but I wouldn't be shocked if you told me that. I like that. I used to be, I used to do some of it, but it got too intense. Like the amount of THC that they're putting in stuff today, I think is fucking criminal.

• 54:29Speaker 01

  Oh, is it crazy?

• 54:30Codie Sanchez?

  Yeah, it's gotta be real careful. Because, but you probably do like more organics and like as opposed to synthetic, but a lot of the, a lot of the stuff that they're, they're creating like just has never existed in nature before. And so, anyway, I'm biased because I was in cannabis for quite a while and I saw a lot of people starting to get cannabinoid hypermyosis syndrome.

• 54:52Speaker 01

  Which is?

• 54:53Codie Sanchez?

  Well, they haven't been able to do enough research on it, so there needs to be more research, but essentially two, two of my family members got it. It's where you get violently ill by using cannabis. And this is for people who are using it quite a lot, but it's almost the opposite of what you think with cannabis, like they give cannabis to people who have. You know, uh, or going through chemo, right? And so this essentially, it turns off some of your cannabinoid receptors is what they think happens. And so it's wild. Like, I mean, I saw it firsthand. A member of my family, um, you know, for two weeks couldn't leave the house. They have like this, uh, in- insane amount of hot showering they do. So like, I remember for, for two weeks, one of them was at my house and he wouldn't be able to get out of the shower.

• 55:38Codie Sanchez?

  He'd get violently ill. So it would just be like really hot water, kind of consistently for two weeks straight, basically. Lost like 25 pounds.

• 55:45Speaker 01

  Whoa.

• 55:45Codie Sanchez?

  Yeah, there's, I think.

• 55:46Speaker 01

  That's not fun.

• 55:46Codie Sanchez?

  No, but like everything in life, uh, you know, there's pros and cons. So definitely if you drink too much, you'd have other things. So.

• 55:53Speaker 01

  Then again, if you drink too much, you might have the best ever time with your boys. You know what I mean? You might have the best story ever.

• 55:59Codie Sanchez?

  That's my problem. I love Huberman, but sometimes I'm like, man, where's the joy?

• 56:03Speaker 01

  Yeah, sometimes, you know, you, you know, you gotta have 30 beers with the boys and just have at it.

• 56:08Codie Sanchez?

  Could you have 30 beers at once? I'd be dead.

• 56:10Speaker 01

  Yeah, I mean, throughout the day. Yeah.

• 56:12Codie Sanchez?

  Naturally.

• 56:12Speaker 01

  Yeah.

• 56:13Codie Sanchez?

  Funny, the way, the way you shrug it off.

• 56:16Speaker 01

  Yeah, 30.

• 56:17Codie Sanchez?

  Then you, then you sauna and I sponge immediately following.

• 56:20Speaker 01

  Sauna, cold the next day and you're boom, right back at it.

• 56:23Codie Sanchez?

  And you're ready to go.

• 56:23Speaker 01

  It's like the, uh, Wolf of Wall Street clip when he just gets, have you seen that clip? You gotta put the clip in.

• 56:28Codie Sanchez?

  Okay, what's the clip?

• 56:29Speaker 01

  You know what I'm talking about? The clip.

• 56:32Codie Sanchez?

  Is this like a man clip?

• 56:33Speaker 01

  When he just gets after it and then steam, sauna, gets in the helicopter, back at it.

• 56:39Codie Sanchez?

  This is not me. It would take me out for two days.

• 56:41Speaker 01

  Yeah.

• 56:41Codie Sanchez?

  Um, you know, kind of on that same vein, I've been obsessed lately about reading a ton of research about young men in our country. And basically, you know, loneliness epidemic, getting married later, not having as much sex. Um, higher suicide rates. And then I see somebody like you that I think could be an antidote to some of that. Like, what do you say or tell to young men who are struggling in today's society?

• 57:12Speaker 01

  Get a community around you. Find a community and join it. And also just do the basics, right? Are you drinking enough water? Overdosed with water?

• 57:24Speaker 01

  Are you just getting sun in the morning, right? Are you just going outside, taking your shoes off and just looking at the sun?

• 57:32Speaker 01

  The community's big because, you know, we, we as humans make 250,000 decisions per week.

• 57:38Speaker 01

  And with those decisions, normally, they're just up in our brain and we're not talking to anyone about it. When I have a big decision to make, I have a group chat of 12 of my buddies, I call each one of my buddies and I say the exact same issue to each one. Yo, I'm going on Cody's podcast, I don't know, or, you know, yada, yada, I don't know what I'm gonna talk about, blah, blah, blah. He gives me an answer. I say the same thing. Yo, I'm going on Cody's podcast, blah, blah, blah, I don't know what to, he gives me an answer. And I go down the list. And out of those 12 guys, I come up with my answer. And now I'm here in the podcast and I feel good. You know what I mean?

• 58:12Codie Sanchez?

  Yeah.

• 58:12Speaker 01

  Obviously an example, but we go through so many decisions that we don't have people to lean on. And so, yes, the suicide rate is gonna skyrocket. You know what I mean? Yes, you're gonna be depressed, cuz you're making up these stories in your head. It's called the vicious cycle, right? Of just, well, they, she didn't answer my text. Well, she didn't answer my text cuz I was wearing those weird shoes that day. And I was wearing those, fuck, I didn't mean to wear those weird shoes. Someone gave me those weird shoes. And now, meanwhile, she was at church.

• 58:41Codie Sanchez?

  Yeah.

• 58:42Speaker 01

  You know? And so, if we can just calm that voice, and we can have a community to lean on, and there's tons of communities out there. I mean, you see all the new run clubs, all the new member clubs opening up, all the, you know, all these new podcasts, all these new just churches, you know, there, there's so many different gyms, there's so many communities, tech, you know, get togethers, book clubs, there's communities out there. Try them. Try them all. Go try jujitsu. Join a book club. You know what I mean?

• 59:09Codie Sanchez?

  Oh, yeah.

• 59:09Speaker 01

  Go to Sweet Honey Farm.

• 59:10Codie Sanchez?

  It's a really good point. I went to a, I went to a church the other day in a movie theater, a converted movie theater here. It's called Red Rocks. And if it wasn't the best looking group of young men and women, I've, I was like, jeez, like, this is not what my church was like back in the day. Catholic church, we were a little sad looking. But this group, I was like, whoa, if I was young and single in Austin, bam, I would definitely be there.

• 59:32Speaker 01

  Right.

• 59:32Codie Sanchez?

  Like ethical moral compass, young people, care about mission. I mean, all stereotypes, arguably.

• 59:37Speaker 01

  Yeah.

• 59:38Codie Sanchez?

  But I think you're right. I mean, we have two members of the team, Christian would know who, that, uh, do you know what they do, Devin? Tell me if you've ever heard of this before.

• 59:45Speaker 01

  Okay.

• 59:47Codie Sanchez?

  They go to a bar and they play Dungeons and Dragons.

• 59:51Speaker 01

  What?

• 59:51Codie Sanchez?

  I know.

• 59:53Speaker 01

  Unbelievable.

• 59:54Codie Sanchez?

  Super nerds.

• 59:55Speaker 01

  Wow.

• 59:55Codie Sanchez?

  Guys, they're my sweet little nerds. But they go to this, there's a bar every Thursday night where people get together and they play Dungeons and Dragons in person.

• 1:00:02Speaker 01

  That's a community.

• 1:00:03Codie Sanchez?

  It's a community. And I didn't even know, I kind of thought Dungeons and Dragons was like a board game.

• 1:00:07Speaker 01

  Yeah.

• 1:00:07Codie Sanchez?

  But I guess you act it out.

• 1:00:09Speaker 01

  I've never played Dungeon and Dragons in my life. I don't even know what that is. I thought it was a video game.

• 1:00:13Codie Sanchez?

  Invitation. I, I asked them, I'm like, because they're two kind of good looking women who work for, for me. I'm like, huh, uh, what does the group look like when you walk into Dungeons and Dragons? They're like, about exactly what you think they look like. And I was like, yeah, they're like, but you know, it's awesome. And one of them's funny, Lindsay, she goes, I'm a 12 at Dungeons and Dragons.

• 1:00:34Speaker 01

  She's ripping it up.

• 1:00:36Codie Sanchez?

  Yeah, she's killing the game.

• 1:00:37Speaker 01

  I also think with that, like to find the community, you have to have the values. Like you have to know what your no matter whats are in life. Um, too many of us are going through and living off values of, you know, that business you're working for, or your boss's values, or your parents' values, or your grandparents' values versus like, what do you care about?

• 1:00:57Codie Sanchez?

  Yeah.

• 1:00:58Speaker 01

  You know, you're not the same person as your grandfather or grandmother, or your best friend. You're a different person. And so it's like, what are the five things that your absolute no matter whats are? And once you know that, you can align with people with the same values versus the same industry. You're not going to get along with everyone at that real estate happy hour, right? It's just not going to happen. But you will get along with everyone if, if they have the exact same values as you. If mine are family, health, freedom of time, community, and giving back, and you have similar values, we're gonna, we're gonna have a conversation. We're gonna get along. I'm gonna be, I'm gonna be able to call you and say, yo, man, that workout was freaking tough. You know, that sauna, man, that was, I need a hotter sauna. And you're gonna be like, yeah, I need a hotter, like,

• 1:01:42Speaker 01

  we're gonna connect on the things that we like and the values that we believe in, and the health and, you know, take the gut health medicine, take the D-bloat, right? Like, we're gonna connect on that. You're not gonna connect with those people at the real estate happy hour.

• 1:01:55Codie Sanchez?

  Yeah. So is that one thing you would tell somebody today? Like, hey, uh, Tell me what you stand for, like what are your five?

• 1:02:02Speaker 01

  Yeah.

• 1:02:02Codie Sanchez?

  Do most people that you know have a five or a value system?

• 1:02:06Speaker 01

  Uh, people, uh, yeah, I mean, my friends, my group, yeah. Um, but no, not a lot of people do. If, if I'm to ask everyone listening to this podcast, do you have five things you absolutely no matter what? Live by? And if something comes on your schedule right now and it goes against your value, are you doing it? I would say 90% of people are saying, shit, yeah, he's right, like, I, I do do things I don't want to do. My schedule, I'm not doing it, Cody, if there's something on my schedule that doesn't align with one of those fives, a person, a place, a thing, a business opportunity, an investment, I'm just not doing it. I don't give a fuck. I'm not doing it. I'm just not doing it. It's, that's how stubborn I am. And like, I'll just tell people no. Not enough people say no. The power of no. What Nina said the other day?

• 1:02:52Speaker 01

  She said, your yes means a lot more if you say no. You know?

• 1:02:58Codie Sanchez?

  She's smart.

• 1:02:59Speaker 01

  More powerful.

• 1:02:59Codie Sanchez?

  I knew I liked her.

• 1:03:00Speaker 01

  You know?

• 1:03:01Codie Sanchez?

  Wait, so how did you get really set on these? Like that is, those are five, you've listed them off twice, they're obviously real, you're not prepping for a podcast. Those are part of the real deal. When did you sit down and say, these are my five? And how did you immortalize those?

• 1:03:16Speaker 01

  When I started feeling overwhelmed and not losing direction of life. And I called my therapist guy at the time. And he gave me that advice, Johnny, Johnny Martin. He goes, um, he's like, you need to write this sentence on your whiteboard. And the sentence read, if a person, place, or thing

• 1:03:39Speaker 01

  does not add value to my life from a family, and I list out my values, family, community, health, freedom of time, or giving back perspective, then it's taking value from me. So if a person, place, or thing does not add value to my life from those five things, then it's taking value from me. And I wrote, I wrote on my board. And underneath my board, I had Pro Mix and All Day Running and, um, Ollie Pop and, you know, all these different companies I was, you know, I started or I invest in or, you know, whatever. All these things I was doing with my life and my schedule. And I simply took a red marker and I started crossing shit off that I did, that did not align. And all of a sudden, my board got smaller and smaller.

• 1:04:24Speaker 01

  And I felt the whole, huh, that feels better.

• 1:04:29Speaker 01

  Let's go, let's go.

• 1:04:31Codie Sanchez?

  So then what do you do? You call up the companies and you're like, I'm out?

• 1:04:33Speaker 01

  Yeah, you kind of just you cut.

• 1:04:35Codie Sanchez?

  Yeah.

• 1:04:36Speaker 01

  You know?

• 1:04:36Codie Sanchez?

  I do that once a year too.

• 1:04:38Speaker 01

  You know, I think you have to do it. I think it uh, you don't owe anybody anything. You know, you got, you gotta be selfish sometimes and worry about your, your own health and your, your mental space and how you're spending your time. You know, if you don't, if you don't own your time, then someone else is gonna puppet you around. You know, you gotta own your time, but how do you know, how do you own your time if you don't even know what you want to do with your time? That's where the values come in. It's, it's like the same thing with money. I want a hundred million dollars. What the frick are you gonna do with a hundred million dollars? Do you even know how to spend a million dollars? Do you even like, what do you mean you want a hundred million dollars? Well, I can just chill on a beach. You're gonna be bored on a beach after day five. You want to chill on a beach? No, I'm not. Yes, you are. I promise.

• 1:05:21Speaker 01

  Like, you're gonna be bored. Figure out what you really love. I love Sweet Honey Farm. I love Pro Mix. It's fun. It's like, it's, it aligns with my values. My values are embedded in these companies. All day running. Jesse, like, it's embedded in, like, it doesn't feel like work. People in the Western culture separate life and work. Yo, it's all life. It's all twenty-four hours. It's all life at the end of the day. And so why are we separating things and categorizing? It's life. Our time that we've spent here so far, we're never getting it back. Ever. Ever. It's, no one's, no one's creating a time machine. So it's like, you gotta, you gotta own that time and know how you're spending your time.

• 1:06:00Speaker 01

  And I think the values are something you can lean back on to derisk the decisions, the two hundred fifty thousand decisions you make every week.

• 1:06:08Codie Sanchez?

  That's really good. Yeah, I, I, one of the things that I learned early on, in, if you're gonna invest or do multiple businesses, is that every year you gotta prune just like a rose bush. And I remember one of my, my mentors saying that to me. He's like, I wish that you were smart enough to make the right decision every single time, but you won't be.

• 1:06:24Speaker 01

  Yeah.

• 1:06:24Codie Sanchez?

  And he's like, so if you know you're not going to be, what do you know you gotta do? Get a pair of scissors. So every single year, there's gonna be some cutting. Um, but I think I fall into the camp of often waiting too long. You know, I'll let them, I'll let them hang on. I'll, I'll really try to fix it. I'll try to be the good partner. I'll try to,

• 1:06:40Speaker 01

  Yeah.

• 1:06:40Codie Sanchez?

  to meet them. And I think that is where misery really starts.

• 1:06:44Speaker 01

  Yep, I agree.

• 1:06:45Codie Sanchez?

  So is this a process that you do continuously on a weekly basis, a daily basis, a yearly basis?

• 1:06:50Speaker 01

  Uh, yeah, all the time. I, I'm constantly looking at, I don't do anything if it's not in my schedule, an outlook. I look at my schedule. I mean. Feeding the dogs, going to the farm, sauna, cold plunging, it's all on there.

• 1:07:02Codie Sanchez?

  Hmm.

• 1:07:03Speaker 01

  Um, and yeah, I look at it every morning, night before, call my assistant. Yo, take that off, keep it on, whatever. And just audit accordingly every single day. A lot of the times I cancel calls, I push the calls. I don't want to take the calls and they're probably great humans and they're doing great stuff for the world. But I'm just not spending my time doing that.

• 1:07:28Codie Sanchez?

  Yeah.

• 1:07:28Speaker 01

  You know, and you, if you're not that way, you'll get taken advantage of, you'll waste your time, you'll have regret. Ten years down the road, shit, I was doing what everyone else wanted me to do, but not what I wanted to do. You gotta audit your time.

• 1:07:41Codie Sanchez?

  So true, yeah, I, I have a guy I really admire, Tim Ferriss, who's become a friend. And he's coming out with his new book, The No Book.

• 1:07:49Speaker 01

  Cool.

• 1:07:50Codie Sanchez?

  And, um, you know, he was kind of laughing about like, you would think it's not that long of a book. But he's like, actually, all these things creep in on you every single way possible. And so life is a series of like, they want you to say yes to things and you've got to figure out. How do I, how do I say no more often?

• 1:08:07Speaker 01

  Yeah, and then you know that everyone's gonna say, well, how am I supposed to pay my bills? Well, how about the guy I just spoke about that's in his tent in Arizona? That doesn't have the bills. Backtrack of what you really need, not want, need. We just sold Pro Mix and I asked all my sisters, what do you need? And they all said, nothing, we're good. And I know they need something, but they all said, no, I'm good. I'm like, do you want anything? No, I'm good. I don't, I don't need anything. I'm like, those are, those are some good sisters, you know? They're not leeching, they're just, they're like, how can I help you, Dev? And I'm like, cool. Too many people go through, they think they need something, but really it's just a want.

• 1:08:47Speaker 01

  So if you can't, if you're, if you're trying to own your time and you're trying to do what you want, but you're, you feel like, oh, man, I'm, I'm held back because of bills or I'm held back because, well, my parents want me to do X, Y, Z. Because I got this degree and I have to go do, nah, fuck that, delete it. Start from zero, move to Jamaica, go sell some coconuts.

• 1:09:08Speaker 01

  You know, get a place that's a hundred bucks a month.

• 1:09:11Codie Sanchez?

  We have Paul Saladino on here. He moved to Costa Rica. He brings coconuts with him to the airport everywhere. You know, one of the cool parts about a podcast like this and why I like bothering people like you is because there are so many ways to live. And like when you, when you get to see these other humans, whether it's traveling or just listening to a podcast, you're like, that motherfucker doesn't seem much smarter than I am. Those two aren't that much, and they can live these lives. What's the deal?

• 1:09:34Speaker 01

  Yeah, I'm not that smart. I was, I'm a D student. I'm like, look, I'm, I'm just figuring out like everyone every day. And everyone's like that. I've met the richest people in the world. I'm talking Elon Musk and I've met some of the poorest people in the world. And every single person in between is everyone, everyone's trying to figure it out. You know what I mean? Everyone, everyone's trying to figure it out every day. All of us. Maybe you, maybe I was running late today to the podcast. I'm just trying to get to the traffic like everyone else. You know what I mean?

• 1:10:00Codie Sanchez?

  Hundred percent. Yeah. So if we were to end it with one thing, which is, um, well, actually, you know what I want to end it with that I was gonna ask you? Can we do a fun segment?

• 1:10:12Speaker 01

  Yeah, I'm down.

• 1:10:12Codie Sanchez?

  Okay. I want to do rapid fire questions on your gym and your farm. Okay?

• 1:10:18Speaker 01

  Gym.

• 1:10:19Codie Sanchez?

  Rapid fire. Favorite animal on your farm?

• 1:10:22Speaker 01

  Um, Sir Peppercorn, my horse.

• 1:10:24Codie Sanchez?

  Which one? Big one?

• 1:10:25Speaker 01

  Uh, he's, he's like the spotted thoroughbred. He's just, I love him. He's great.

• 1:10:30Codie Sanchez?

  Okay. We'll find him on your Instagram.

• 1:10:32Speaker 01

  Yeah, Sir Peppercorn.

• 1:10:33Codie Sanchez?

  Okay, I like it. Most expensive animal at your farm?

• 1:10:36Speaker 01

  Sir Peppercorn.

• 1:10:38Codie Sanchez?

  How much did he cost to buy?

• 1:10:39Speaker 01

  Um, he's a seventy five thousand dollar horse.

• 1:10:42Codie Sanchez?

  Wild.

• 1:10:43Speaker 01

  Yeah.

• 1:10:43Codie Sanchez?

  Okay. Uh, favorite piece of gym equipment?

• 1:10:46Speaker 01

  Ooh, um, um.

• 1:10:49Speaker 02

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• 1:11:20Speaker 03

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• 1:11:52Speaker 01

  Favorite gym equipment? The sauna?

• 1:11:56Codie Sanchez?

  Most expensive?

• 1:11:58Speaker 01

  The sauna? Yeah, saunas are expensive.

• 1:12:01Codie Sanchez?

  Is this a special sauna?

• 1:12:03Speaker 01

  Yeah, I have an infrared and a traditional, yeah.

• 1:12:05Codie Sanchez?

  Oh, it's big, isn't it? I think I've seen it on... It's like you can fit a small little army in there.

• 1:12:09Speaker 01

  Yeah, I have a 50-person sauna and then a 10-person sauna. So they're both pretty big.

• 1:12:13Codie Sanchez?

  What does a 50-person sauna cost?

• 1:12:16Speaker 01

  A hundred thousand.

• 1:12:17Codie Sanchez?

  That's wild. Favorite event you've ever been to or hosted?

• 1:12:21Speaker 01

  Running Man.

• 1:12:22Codie Sanchez?

  Yeah, I need to go to this one.

• 1:12:23Speaker 01

  Running Man's so fun.

• 1:12:25Codie Sanchez?

  How much does Everest cost to hike?

• 1:12:27Speaker 01

  $250,000.

• 1:12:30Codie Sanchez?

  And two months? That's wild.

• 1:12:32Speaker 01

  And no sponsors. That was all out of pocket. I didn't want any thing deviating me and my brain from, "Drink this, try this, do this."

• 1:12:42Codie Sanchez?

  Oh, good point.

• 1:12:42Speaker 01

  Yeah.

• 1:12:43Codie Sanchez?

  Yeah, you didn't want to have to make content on the mountain.

• 1:12:46Speaker 01

  I did test my company, Promix. We created a blood flow product. And it's beets and berries. And it helps get circulation going, so you're a little bit warmer. And blood flow's essential for your body. That's why your heart's pumping. And so I tested that on there. But besides that, yeah.

• 1:13:05Codie Sanchez?

  That's crazy. You were testing new products on the mountain? Yeah, you must believe in your shit.

• 1:13:09Speaker 01

  Oh, yeah, I do.

• 1:13:11Codie Sanchez?

  You just sold Promix, is that what you said?

• 1:13:13Speaker 01

  We did, yes.

• 1:13:13Codie Sanchez?

  I didn't realize that.

• 1:13:14Speaker 01

  Yes.

• 1:13:15Codie Sanchez?

  Is this a big exit for you?

• 1:13:16Speaker 01

  Yes, it was.

• 1:13:17Codie Sanchez?

  Oh, that's amazing. All right, wait a second. That means we should probably... We should cheers.

• 1:13:23Speaker 01

  Cheers.

• 1:13:24Codie Sanchez?

  Man, that's a big, that's a big deal.

• 1:13:25Speaker 01

  Yes.

• 1:13:26Codie Sanchez?

  I know you've sold a few companies, but...

• 1:13:28Speaker 01

  No, this was the biggest so far.

• 1:13:30Codie Sanchez?

  That's amazing. That's really, it's hard to build something in general and then real hard to build something good enough, strong enough that another person wants to take it over.

• 1:13:36Speaker 01

  Yes, it is.

• 1:13:37Codie Sanchez?

  Yeah. And you sell a lot of this per month. Can you say how many units you do?

• 1:13:41Speaker 01

  Oh, man, it's private, but we do a lot, like hundreds of thousands.

• 1:13:45Codie Sanchez?

  That's great.

• 1:13:46Speaker 01

  People drink this every single month. D-blow. Yeah, it's good.

• 1:13:49Codie Sanchez?

  That's amazing. Okay, um, let's end with this question. So, um, new year, new you. People are like that everywhere. You have what appears to me to be like a wild amount of motivation and sort of grit to grin and bear really terrible things. How would you inspire somebody else to do the same thing? How would you inspire somebody to keep going when they don't want to, when it feels terrible, when it seems like they can't?

• 1:14:15Speaker 01

  Yeah, um, you know, we're all faced with life and life only gets you to a certain level of grit. It's those times where your body feels like it's going to break down, or your brain's about to give up, or it's cold, or your feet are frozen for 12 hours, um, or you're, you know, at mile 24 of the 26.2 marathon. It's those last couple miles that you start to learn things about yourself massively. And I can't teach that. No, I mean, no one can teach that. You just have to do it. Um, and a lot of the times it's in some type of physical, um, adventure where you learn the most about yourself. And when you can take that information and implement it into your business and life,

• 1:15:00Speaker 01

  it's where you start to separate from the rest. And so that's my motivation is it's, it's my learning. It's, it's where you learn about everything. It's about really yourself.

• 1:15:12Speaker 01

  And so many of those times where my feet were frozen on Everest, or my body was giving up on the bear crawl, or, um, you know, I'm doing rim to rim to rim in the Grand Canyon and I'm like, holy shit, I can't feel my legs anymore. It's those last couple hours, the last day, that you start to learn who the freak you are, you know? And, uh, That grit level, you gotta just keep increasing it, keep increasing it. To an extent, right? I'm not saying, you know, risk your life, but I am saying like, it's important to add in those grit challenges. You know, see what this body's capable of, because it is, it's pretty remarkable what the human body can do.

• 1:15:52Codie Sanchez?

  Yeah, you're right. I actually have a bracelet I wear that says, that I give out to people, says, "Remember who the fuck you are."

• 1:15:58Speaker 01

  Yeah.

• 1:15:58Codie Sanchez?

  And I think it's, it's a good reminder, because a lot of times we forget, we're way more capable than we think. And it's really easy on the internet to tell people that, all the excuses and the reasons why they can't, and part of the reason that I do any of this stuff we do is I think that's fucking terrible. I think like, the biggest crime you could commit against another human is trying to get them to not believe in themselves.

• 1:16:18Speaker 01

  Yeah.

• 1:16:18Codie Sanchez?

  And that's, it's so much easier. You sound way more sophisticated when you talk about all the reasons why things won't work. You sound Pollyanna as fuck when you say that you might be capable of a lot. So, I like your mission a lot, because you kind of show it live.

• 1:16:30Speaker 01

  Yeah, I appreciate that.

• 1:16:32Codie Sanchez?

  So, Devon Levesque.

• 1:16:33Speaker 01

  Yes.

• 1:16:33Codie Sanchez?

  On all the socials, mostly on Instagram, that's where I watch you the most?

• 1:16:36Speaker 01

  Instagram, yeah, YouTube, TikTok, but only for a couple more days.

• 1:16:40Codie Sanchez?

  Now, fuck the Chinese. We'll keep it American. Even if Zuck does censor us, we're gonna go with Instagram.

• 1:16:46Speaker 01

  That's okay. Yeah, hit me on Instagram.

• 1:16:48Codie Sanchez?

  Yeah, okay, amazing. And then, Pro Mix as well.

• 1:16:51Speaker 01

  Pro Mix.

• 1:16:51Codie Sanchez?

  And we'll check out this drink, which I'm digging, so thank you for bringing me some D-blo. I'm into that.

• 1:16:56Speaker 01

  Yes.

• 1:16:56Codie Sanchez?

  African Beobob.

• 1:16:58Speaker 01

  Beobob.

• 1:16:58Codie Sanchez?

  Beobob. Nut seeds, we're unclear. Could be either.

• 1:17:01Speaker 01

  Seed, definitely a seed.

• 1:17:02Codie Sanchez?

  Definitely a seed.

• 1:17:03Speaker 01

  Has the seeds inside, technically.

• 1:17:04Codie Sanchez?

  Okay, full circle. Thanks, Devon, you're the man.

• 1:17:07Speaker 01

  Thanks so much, Devon.