1 - Betty NFT & Deadfellaz | Overpriced JPEGs

Betty NFT joins for the first episode of Overpriced JPEGs. As the self-described Horde Mother of Deadfellaz, Betty has built a career on creative producing and community building. With a fierce passion for design and culture, Betty has emerged as a key member of the space after NFTs clicked. This episode covers launches and price, but opens into a wider discussion of branding, community, ownership, and the ecosystem at large. ------ 🚀 SUBSCRIBE TO NEWSLETTER: https://jpegs.banklesshq.com/ 🎙️ SUBSCRIBE TO PODCAST APPLE: https://podcasts.apple.com/us/podcast/overpriced-jpegs/id1591954323 SPOTIFY: https://open.spotify.com/show/5G2HSDneVg8mZUQ3zUIoLX?si=6d57ee1f89184974 ------ BANKLESS SPONSOR TOOLS: 👀 ZERION | YOUR NFT PORTFOLIO https://bankless.cc/Zerion 💸 ONJUNO | YOUR CRYPTO PAYCHECK https://bankless.cc/OnJuno 🌊 INDEX COOP | METAVERSE INDEX https://bankless.cc/MVI 🦄 BLOCK::BLOCK | METAVERSE IP https://bankless.cc/blockblock ------ 📣 DHARMA | From Dollars to DeFi in a Tap! https://bankless.cc/dharma ------ Topics Covered: 0:00 Introducing Overpriced JPEGs 4:23 Intro 6:45 Betty NFT 10:18 When NFTs Clicked 15:09 Launching Deadfellaz 17:37 Identity 20:03 Price & Floor 23:19 Initiatives & Innovation 27:17 Advice to Artists 30:39 The NFT Ecosystem 35:36 Hogwarts Houses 38:20 Branding & Steve Aoki 42:17 Metaverse & Ownership 47:05 Building a Community 51:14 Roadmap & Team 55:10 Art First & Alpha 59:00 Mindy Kaling & Closing ------ Resources: Betty NFT: https://twitter.com/betty_nft?s=20 Deadfellaz: https://twitter.com/Deadfellaznft?s=20 MarkTheHabibi: https://twitter.com/MarkTheHabibi?s=20 Ethereals: https://twitter.com/Etherealswtf?s=20 Cool Cats: https://twitter.com/coolcatsnft?s=20 Flower Blocks: https://twitter.com/Flowerblocks?s=20 cyber_YuYu: https://twitter.com/cyber_yuyu?s=20 Amy Woodward: https://twitter.com/amy___woodward?s=20 ----- Not financial or tax advice. This channel is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This video is not tax advice. Talk to your accountant. Do your own research. Disclosure. From time-to-time I may add links in this newsletter to products I use. I may receive commission if you make a purchase through one of these links. Additionally, the Bankless writers hold crypto assets. See our investment disclosures here: https://newsletter.banklesshq.com/p/bankless-disclosures

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Ryan Sean Adams?

  Hey guys, David and Ryan here from Bankless. We've got something special for you today. This is a weekend podcast. We don't normally release it. David, what do we have planned for today?

• 0:09David Hoffman?

  Oh, this is my favorite, my favorite day when Bankless releases another podcast. We have another podcast coming to the Bankless ecosystem. This one, a little bit different because it actually won't be hosted by me or Ryan. We are bringing in Carly Riley, who's delivering us a NFT Metaverse focused podcast called "Overpriced JPEGs." And this is going to be coming out on the Bankless RSS feed over the next few weekends or so, but it also has its own RSS feed that you need to subscribe to. So wherever you listen to podcasts, iTunes, Overcast, wherever you do it, go type in "Overpriced JPEGs." There's also a link in the show notes to go subscribe to that RSS feed. We'll be releasing these dual, both on the Bankless feed and on Carly's own "Overpriced

• 0:53David Hoffman?

  JPEGs" feed, but at some point, we will stop releasing them on the Bankless feed and will only be an "Overpriced JPEGs" feed. Really excited to bring Carly on board here. Ryan, tell us, tell us a little bit about how we found Carly.

• 1:05Ryan Sean Adams?

  Yeah, so two things I guess I want to say. First, before we talk about how we found Carly is, you know, number one, I feel like the space needs this podcast, okay? Because we are moving into a world where digital objects in the Metaverse is going to become increasingly important, and the mainstream still doesn't know why an NFT should cost more than your house, right? They're still just trying to get their mind wrapped around digital scarcity. So I think Carly's going to tap into all of that energy and figure this out for us and bring you along her journey. As you've listened to David and my journey into kind of this whole crypto landscape, she's going to do that for, for NFTs and for JPEGs and for the Metaverse and for collectibles. So that's really cool. But in terms of how we met Carly, actually, funny

• 1:50Ryan Sean Adams?

  story, David, you met her before I did, but I met her earlier this year. I was invited to speak on Andrew Yang's podcast, Yang Speaks, and Carly was one of the co-hosts of Yang Speaks, and talked about crypto during that episode. And I was like blown away by the questions Carly was asking. Because she hadn't gone fully down the crypto rabbit hole, but she had like dabbled in it at that point in time. So like she was asking questions about Monero and like privacy coins. What did I think about wealth? Just like really informed questions. Apparently after that episode, she just took a deep dive into crypto.

• 2:28David Hoffman?

  She got pilled.

• 2:29Ryan Sean Adams?

  She got pilled. She would, I, I, look, I can't take, you know, credit, full credit for this, of course, but like, I think she did start listening to some bankless episodes after that. And the community just sucked her in, as it has sucked all of us in. So she is fully down the crypto rabbit hole. She was formerly a, a, the financial advisor for Andrew Yang's campaign, like played a pivotal role in helping get that campaign off the ground, that grassroots movement. And now she's applying these talents and skills to crypto. She's all in crypto. It's her full-time job now. And so when we heard that there was an opportunity to work with her from a podcast perspective, like this is the type of talent I want to bet the farm on.

• 3:11Ryan Sean Adams?

  Cause I think you guys are really going to enjoy her journey, the experience she has, the interviews she's coming out with. But David, I left a hole for you to fill in. When did you first meet Carly?

• 3:21David Hoffman?

  Yeah. You, you hinted that Carly was the campaign finance advisor for Andrew Yang. Well, I met Carly while volunteering for the Andrew Yang campaign in Seattle. She actually didn't remember me because like she goes around the nation and meeting all the volunteers. But I remember her and then when we were talking to her on Zoom, I was like, oh yeah, Carly, we've actually met before at Gasworks Park in Seattle. So having these people like small world, but also there's a certain amount of values that crypto attracts people in towards. And we definitely see those values in Carly and I'm really excited to see the overpriced JPEGs podcast blossom into hopefully what becomes the best NFT metaverse podcast that is around.

• 4:00Ryan Sean Adams?

  Yeah, it's going to be awesome. So make sure you do what David said. Go subscribe to the RSS feed right now. It's a different RSS feed than the bankless RSS feed. So you could type in overpriced JPEGs in your podcast player or click the link in your show notes. This will also be published as a video on Bankless YouTube for now as well. So with that, let's get to the podcast. This is overpriced JPEGs with Carly Riley.

• 4:27Speaker 02

  Welcome to the inaugural episode of Overpriced JPEGs by the Bankless Network. My name is Carly Riley and this is the show where I interview the folks shaping the future of NFTs and the metaverse, so y'all can decide for yourselves whether or not they're just overpriced JPEGs. And on this very first episode, I am interviewing Betty NFT. Betty is the co-creator and the community lead for the project Deadfellaz. I really wanted to interview Betty because I think of Deadfellaz as a project that has done very well. The floor price has steadily risen over the, just a few months that the project has been in existence, and they have a really robust community. But I wanted to better

• 5:09Speaker 02

  understand and evaluate for myself whether or not I thought the team behind the project really had the capacity to make this something that could last for the long term. You'll find this is a continuing theme for me, is what projects will really have staying power in this space. So I'll leave it to you to evaluate for yourself what you think of Betty and the team behind Deadfellaz. But I hope you get something out of it. I think if you're thinking about buying a Deadfellaz, or you're new to this space and evaluating the projects that are out there, this is a must-listen. It gives you a really good sense into who Betty is and how she thinks about this space. And at the very end of the episode, she gives us some insight into what artists she likes and what NFT projects she's buying, so you

• 5:54Speaker 02

  might get a little alpha on the side. As always, please stay super safe in this space. Do not, do not, do not spend money you can't afford to lose. We are in the Wild West. There's a lot of speculation happening, and you never want to be in a position where you can't pay rent because you aped into a project that went down for whatever reason. So with that warning out of the way, thank you all so, so much for listening and enjoy this very first episode.

• 6:20David Hoffman?

  Everyone is talking about the Metaverse these days, and we're all still trying to figure out what it actually is, because everyone is looking for how to get exposure to it. That is why a Metaverse Index Fund is so important, because in such a young market, an index can give you broad exposure to all the various players who are building out all these digital worlds that will ultimately become the Metaverse. And that's why you should check out the Metaverse Index from the Index Co-op. The Metaverse Index gives you simple, easy, and safe one-click exposure to the emerging open Metaverse trend. The MVI Index contains some of the biggest Metaverse projects out there, including Axie Infinity, Decentraland, Alluvium, and more. So join thousands of holders who have already trusted nearly $50 million to the MVI Index. And if you buy $500 of MVI on the Dharma app,

• 7:04David Hoffman?

  you can receive $50 worth of ETH on the Polygon network. There's a link in the show notes for you to click so you can get started on your journey into the Metaverse. Zerion is the perfect place to view the entirety of your crypto portfolio all in one spot. Not only does Zerion aggregate all the tokens across all of your wallets, but it also displays the NFTs that you've been tirelessly collecting. Zerion even reports the value of your NFTs in your overall portfolio, giving you the most comprehensive report on the entirety of your crypto portfolio. Zerion isn't just a place to get an understanding of your portfolio, but it also hooks into DeFi activities like trading, borrowing, and lending, all in one convenient place. So you don't have to memorize all the various DeFi websites to do all of your DeFi activities. To get started, go to zerion.io/bankless and load up your wallet, or wallets, into the Zerion interface

• 7:49David Hoffman?

  and supercharge your DeFi experience and enrich your NFT lifestyle. That's Z-E-R-I-O-N slash bankless.

• 7:57Speaker 02

  Betty NFT. That's what I'm calling you. That's your Twitter handle, so that's how I know you. I know everyone in this space based on their Discord and/or Twitter handle. It is so nice to have you on the show. Thank you so much for making the time. I know your schedule is bonkers, especially this week, leading up to Halloween.

• 8:17Speaker 03

  Yeah, thanks. It's actually nice to be doing something other than sitting in my office doing that. I'm having so much fun, but I've moved my laptop to a different room for a different view.

• 8:29Speaker 02

  Oh, wow.

• 8:31Speaker 03

  Yeah, I know. Wow.

• 8:34Speaker 02

  Big walk of the day. From the office to the living room. Love it. Love that. Well, awesome. Well, I would love to kick off with you telling a little bit about your story and how you ended up managing a, I guess, multimillion dollar brand over the span of what I imagine is a few months. So why don't you tell people a little bit about who you are and your story?

• 8:57Speaker 03

  Yeah, thank you. So when you put it like that, it's very crazy. It's been a very wild, very wild journey to be on. But it started years and years ago. So I've always been creative. My husband Psych, who is the artist on the project and the co-founder, has also always been creative. He's been a digital artist forever, and I've been a creative producer forever. We spend our whole lives focusing on making really cool, innovative things. But up until now, that's been in a very corporate setting. So we have run agencies. We recently have shifted from the agency, actually, but we've spent years

• 9:41Speaker 03

  making animations and infographics and video games and all kinds of things for the biggest brands in the world. But it's been basically under the radar because we, you know, when it's for that sort of brand on that level, you can't always put it on your portfolio. You can't always talk about it. And it's been fun, but it hasn't offered the creative freedom that this space has. And up until now, it's been quite stifling. I think any creative that's in that sort of work would understand that to a point. You know, you get reined in.

• 10:17Speaker 02

  And when did you first learn about NFTs and how?

• 10:21Speaker 03

  So Psych, we were actually in a really bad spot. It's a funny thing. I think that things kind of explode when you're in the worst circumstances. So we have been through a lot of different things. There was bushfires and that, you know, the pandemic and Um, we had suffered financially quite, quite substantially because of all of those things. And um, at the start of the year, uh, Psych had reconnected with his art collective that he's been in connection with for many years and working with for many, many years, Depth Core. I think they're like twenty years old now.

• 10:59Speaker 02

  So that name again?

• 11:01Speaker 03

  Depth Core.

• 11:02Speaker 02

  Depth, like D E P T H Core?

• 11:04Speaker 03

  Yeah, yeah. It has some of the original digital artists in the space. They're really, um, the ones that paved the way for the movement now, I feel, in many ways. Um, and it's really cool because a lot of them are in NFTs now and they did a drop recently. And it's just, it's really awesome to see that, um, happen. But yeah, um, some of the Depth Core people reached out to Psych and they were like, hey, you should get involved in NFTs. It's this really amazing thing. And, um, Psych immediately launched into it like no questions, thought it was the best thing ever, and explained it to me. And for me, it was like a door opening and like, you know, when that story, like, like cliche moment where it's like,

• 11:48Speaker 03

  ah, you know, like the solution.

• 11:50Speaker 02

  The sun shines in and the skies part.

• 11:53Speaker 03

  Yeah, like the solution. And I was like, oh, my God, this is it. And I got so excited. I grabbed him, screamed, I think. He was very, um, taken aback, like, what the hell?

• 12:05Speaker 02

  Why did it strike you so immediately like that? Because there's plenty of people in the world, right, who are, who are still very skeptical of NFTs. What was it about you that, or about, you know, your background or, or the way it was explained that was just an automatic click?

• 12:19Speaker 03

  So for me, the way I work and the way I've always worked is through a lens of wanting to innovate and wanting to build new things past what we already conceive as possible. And so for NFTs, it's a step in that direction, I feel. Um, the decentralized aspect of it is really, um, attractive to me. I feel like the systems that we've got going, um, up until this point are, you know, only beneficial to a certain few and not conducive to. A healthy future for anyone. And so for me, it was, you know, combining that, combining decentralized finance, combining blockchain and the empowerment of artists. There was all of these

• 13:00Speaker 03

  different aspects that just seemed to amalgamate in this amazing technology that I was like, oh, my God, we have access to this, like, we can do this.

• 13:10Speaker 02

  Did you immediately recognize the freedom piece, like describing how stifled you felt in agency work, for lack of a better term, or working for corporations? Did you immediately see that this was the kind of opposite of that, or had the opportunity to be the opposite of that?

• 13:25Speaker 03

  Yes, immediately, right away. Because, um, so using Psychon as an example, like, his work is just amazing. And he has had to create under a pseudonym forever, because anyone that found him in a corporate setting would be immediately confused and put off, you know, unable to separate that style from what we would produce in a corporate setting. So it's like, you break out from that and make your own rules, and there are no rules. And, you know, you're only limited by your own imagination and how far you're willing to push your art and your tech, you know,

• 14:06Speaker 03

  the use of the tech that you utilize to to bring that forward. So for me, it was just like this opportunity where we can really run, like, I feel so free because I'm able to utilize what I'm good at on something that I'm really passionate about. And, you know, we're calling the shots, and it's really awesome. Like, every single meeting, I know we live together, so it's weird to like, say it's

• 14:33Speaker 02

  If we haven't said it already, you guys are married.

• 14:39Speaker 03

  Yeah, we're married, married with three children. So, yeah, it's weird to pose our conversations as meetings, but we do have to kind of sometimes separate our conversations into meetings. It's really invigorating because it's like, is this possible? We'll throw ideas around and, you know, he'll be like, I don't know, let's just try. And

• 14:58Speaker 02

  Oh, I love it.

• 14:59Speaker 03

  We just throw ourselves into things and see if it works. And everything that we have tried so far has worked. So, yeah, it's just very, very amazing.

• 15:09Speaker 02

  And so talk me through, I want to talk about the timeline here for people and dig into sort of the project and what you guys have been doing with it, some of the experimenting you've done. When, when did you launch?

• 15:21Speaker 03

  We launched on Friday, the 13th of August. It was a very intentional date. So Friday, the 13th, obviously is the spooky day. Everyone knows it as that 13 people think is unlucky. It's actually not. 13 is the number of the divine feminine. It represents the amount of moon cycles in the year and

• 15:40Speaker 02

  Oh, wow.

• 15:41Speaker 03

  Yeah, Friday is for Freya's Day. It was like a day for reverence of women. So I've always really liked Friday, the 13th. Anyway, I have 13 tattooed on me. We got married on the 13th. And so

• 15:55Speaker 02

  That's very cool.

• 15:57Speaker 03

  Yeah, it just fit in with the theme of what we were going for. And it did really, really light a fire under everyone because it was like, we really had to get things ready for, for Friday, the 13th. And, you know, at one point, the developers came back and they were like, is it okay if we push to the 14th? I was like, absolutely not.

• 16:16Speaker 02

  This has been set intentionally? We will not be changing anything.

• 16:20Speaker 03

  The phases of the moon are 13. We have to go on the 13th.

• 16:23Speaker 02

  It's the feminine energy. The, well, so, and, and, and how much time at that point had you spent in the space? Like, what was the, what was the period of time between, okay, you've heard about this thing called an NFT, we're now launching this project on August?

• 16:38Speaker 03

  Psyche. So Psyche had been involved since about January and had been releasing different things through different projects, just as himself. So like, he had done artwork for a few of the different crypto voxels exhibits. I don't know if you heard of the 4156 one, and they had the Rare Pepe one. He did all of the branding and everything for those. And then his drops with Depth Car, and he did some of his own stuff. So just kind of experimenting in that. And I was just lurking pretty heavily. Because I was nervous to engage, to be quite honest. Like, I was obsessed with it. And I was on the discords. And I was like, you know, watching people talk. And like, I was really in, in

• 17:20Speaker 03

  observation mode for quite a long time. Because I felt the

• 17:27Speaker 03

  The crypto bro type thing that was underlying a little bit was a bit intimidating for me. I wasn't sure how it would be received.

• 17:36Speaker 02

  How did you feel you were received once you you sort of found your voice and started speaking out?

• 17:42Speaker 03

  Immediately amazing, amazing. Yeah, it's been really, I mean, I have.

• 17:46Speaker 02

  So that's the lesson.

• 17:49Speaker 02

  It might seem intimidating, but just go do it. It's actually an incredibly loving space as far as I found.

• 17:55Speaker 03

  It is. It's welcoming and it's progressive. And but again, I'm conscious of saying that as, you know, a white woman in the space as well, a white cisgendered woman, because there's a lot of people that have a different experience to me because of their identities. And that's fine for me to say that, but I can't speak for everyone, you know?

• 18:15Speaker 02

  I do think part of the beauty of this space is the anonymity anonymity piece, though, right? Is that you could engage with an avatar and a pseudonym and no, nobody has to know parts of your identity and you can be yourself without having to be

• 18:31Speaker 03

  I think so too.

• 18:31Speaker 02

  Those features known necessarily to, you know, ease your way in, so to speak.

• 18:35Speaker 03

  Yeah, I think so too. So there was a, you know, a whole kerfuffle went on a few months ago with a project that turned out to be not who they said they were.

• 18:46Speaker 02

  Same lady squad? Is that what we're?

• 18:48Speaker 03

  Oh, we drop in the bomb.

• 18:51Speaker 02

  I'm saying it. I thought like people don't know.

• 18:54Speaker 03

  Yeah, let's not turn around it.

• 18:56Speaker 02

  Why? You know, we got bored Becky now. It's it's turned out okay.

• 18:59Speaker 03

  Exactly. No, it's it's a beautiful thing how that's turned around. But the the thing that was annoying me at the time when that happened was all of these screams for the doxing of project leaders. And I was defending the anonymity of people because it's like, you know, a lot of us find safety in the anonymity. There are a lot of people that might not feel safe to to be themselves in this sort of space. And I think that we need to respect that.

• 19:31Speaker 02

  Yep. It feels like in that case, if you're putting your identity front and center as like a marketing, a marketing ploy, right? Like, there was sort of a real push with Fame Lady Squad of like, we're the first fully female team or something that felt core to the messaging. That's when I can understand being like, okay, well, then, you know, maybe we have a right to to know if you're actually women, right? But if, you know, aside from that, I think teams absolutely have the right to their anonymity if they want it. Circling back to that moment, okay, Friday the 13th in August, you're launching your project. For context, for folks who maybe

• 20:10Speaker 02

  don't know, we should maybe say Deadfellaz, are they zombies? They're like, they're a spooky sort of looking character. So it dovetails very well with Friday the 13th from the spooky thinking of it. And it dovetails with Halloween, which is coming up. What was the initial mint price when you launched?

• 20:29Speaker 03

  It was .025. We did that because we wanted it to be accessible. Again, I'm conscious of using that word because, you know, accessibility is very different across different people. But as far as NFTs go, we wanted to be a pretty easy entry point. So, yeah.

• 20:52Speaker 02

  And so when I looked recently, the floor was, I think, at .7, .6. I know we're in a little bit of a bear market right now, right? Recently, it was as high as an ETH for the floor for Deadfellaz. That's awesome, right? Like, that's a huge jump to make as a project in the span of the few months, essentially, that you've been doing this. What would you attribute that success to if you could summarize it in, you know, a couple words or sentences?

• 21:23Speaker 03

  So I feel that personally, I don't know, I don't care about the floor. And don't take that the wrong way. I feel like as we move, the value of what we bring with Deadfellaz is inevitable and grows exponentially as we move forward. And so it makes complete sense that the market would move with that. So.

• 21:51Speaker 02

  Is what I hear you saying that you have a long-term, you have a long-term orientation with this project?

• 21:56Speaker 03

  Yes, I feel like the space is full of this beautiful meshing of different worlds. So we've got the, the people that are in here for the art, we've got the people that are in here day trading. I can't focus on the day traders because it isn't something that is going to build the brand and build the sustainability and the longevity for us. So the value for me is constantly building and constantly working. And over time, having that, that gradual growth that, you know, the pump and dump thing is, is not for me. We haven't done any influencer marketing, we haven't done any paid advertising or anything like that up until, obviously this point, we've got Times Square, that was, that was paid, guys.

• 22:44Speaker 02

  New flash.

• 22:46Speaker 03

  Yeah, it costs a lot of money, but it's cool. But yeah, the, the, the whole vision for us is to build a brand that is in here forever. We, we want to be, you know, leaders in this innovative space and bringing new technology and new experiences and opportunities to our holders and keep exploring things under the brand, just to see what's possible. And it's, so far, we're doing really amazing things and it's kind of mind blowing and doesn't feel real still. It's hard to get used to.

• 23:18Speaker 02

  So talk to me about some of the innovations and amazing things that you've done up to this point. So again, in the last like three months, we're talking about here, it moves, it's not that much time in the long term, and then it feels like so much can happen in this space in three months. So I, I have a list of some of the cool community initiatives and things that I think you've done, but would love to hear from you, what stands out to you as like, that was innovative? We're so excited we did that, it worked so well, or, or it didn't work, whatever.

• 23:44Speaker 03

  I think it goes back to the start of the project, the very start of the project. We didn't focus on. Trying to build numbers very quickly because I knew that it was gonna blow up straight away. Uh, so I was very careful because we wanted to avoid gas wars and all of that sort of thing. So we had coded games into our Discord server for our community to connect on a different level. And they formed relationships really quickly, which is it brought value to people immediately. And then we were the first ones or one of the first ones to have um the pre-sale thing happen. Um, I don't know anybody that's done a pre-sale that has completely absorbed gas fees either. That's what we did. We had, um.

• 24:24Speaker 02

  So you launched, you had people who were on your pre-sale list. So they had like a 24 hour period to mint or something without fear of gas wars. And then you also said you would cover the cost of gas for them?

• 24:35Speaker 03

  No, what happened was it, it was, uh, it was. It was a huge undertaking and honestly, if we had time to create something better. I think other projects have managed to build on that and make something that that works more efficiently for them. But what we did was we just had a Google form where people would put their wallet address. And um, you know, their Twitter handle and their Discord uh name. They, they could reserve up to five. Um, and then they would just transfer the, the ETH without the gas or anything. Uh, for the, you know, all of that sort of stuff, straight to us, to a specific wallet. And then we just went through and transferred all of the tokens directly to them.

• 25:19Speaker 03

  We had, we served, I think it was 1300 tokens. Um, initially, and yeah, Psy had to do, do that one by one, uh, which took so long. And it, and it turned into a meme. As everything does in NFTs.

• 25:33Speaker 02

  Everything does. Yeah, yeah. And now that meme is an NFT and it's selling for 100 ETH on SuperLover.

• 25:38Speaker 03

  That was, uh, that was the first thing. And I think that everyone appreciated that because it was, um, you know, we saved a lot of people. A lot of money in gas and, you know, people that would not have survived gas wars managed to get in and get five. And, um, it's really changed people's uh lives really at that point. Like, you know, we've had such a jump in value. So, yeah.

• 26:01Speaker 02

  And let me ask you, when you said you knew this would blow up, you were like, I, you know, I was just trying to do right by my community and, and, but you knew this would. Would be very successful. How and why did you know that?

• 26:12Speaker 03

  Uh, because it's just what I do. I build brands and I build communities and we've done it professionally. Um, you know, on a global level for many years. And so being able to do that with creative freedom, um, without time constraints and to our own, um, limitations, I just knew it was gonna work. We, as soon as we made the, like, I saw the design in my head. I knew what I was gonna call it. Um, I know, you know, we knew the stories. Everything rolled so quickly when we started to talk about it. We sat at the computer and, um, Psych did some mockups and it only took us, I think it was about two hours to get to the, um, the main, you know, what you see as a dead fellow, like the, the main thing. And

• 26:57Speaker 03

  I just knew, I was like, this is amazing. I love this so much. And I think that that is the important thing and the thing to take away is if you see something that you love and you see that there is a niche for it and no one else is doing that, it's gonna work.

• 27:16Speaker 02

  And how much was your confidence, at least that in the short term it could succeed, which I know is not your orientation, which I love, related to also having this community of fellow NFT artists that you were plugged into?

• 27:32Speaker 03

  Um, that was really important and I think has been a big driver in, in what we've been doing and the value that we have is the focus on art. Psych's an artist. Um, and it was, it was the first thing we created was the art, like that was the first thing. And then we built everything around the art. Um, it is important to both of us and it's something that I look for in projects. I won't buy a project unless I don't like the art. Um, we respect the, I guess, the industry for what it's bringing to artists because it's changing our lives. We're artists. I want to empower other artists. Like, it's the whole thing. People that we respect in this space

• 28:17Speaker 03

  um, have really paved the way. Like people like La Rona and like Mark the Habibi and those people and ghosts, you know, those people have

• 28:28Speaker 03

  Really turned the industry into what it is. And so it's like a great honor for us um to receive respect from them and to be able to work from them now. Like, that's an amazing thing to me.

• 28:40Speaker 02

  I get a lot of questions, and I'm guessing you get even more than I do, about artists who are saying, hey, where do I start? You know, I I I see the opportunity in this space, but I don't really understand how to capture it.

• 28:54Speaker 02

  What is your, what are your, what is your advice to just starting out artists who are trying to break into this space?

• 29:02Speaker 03

  It sounds so cliche, um, so I apologize, but it's true. You just need to be yourself and you need to do what you like, what you love, what you're good at. Um, you don't need to worry about sticking to what you think people will buy. I think that's where people fall, is trying to commercialize. You're not in a commercialized space. You're not commercializing yourself. You're putting your artwork out there um for other people to appreciate, if they appreciate it. And, you know, many people will. And I think there's another level of connection to the pieces because of the community aspect of the space. So, you know, when you're creating those friendships, engaging with people

• 29:45Speaker 03

  that like the same things as you, you're forming that um, that mutual admiration. You're likely to support people that you have relationships with. They're going to support you back. And things snowball from there. Um, and we're in that build space, that build mode at the moment, I think, as a community in general, an NFT community in general, as that grows, I don't know what that's going to look like. But for now, it's like a little insular economy in itself, like an ecosystem. And uh, I think really just, yeah, leveraging that for, not just to sell artwork, obviously, because you come away with real friendships and real connection, which is something I think people really want, especially now, after, you know, the state of the world

• 30:31Speaker 03

  at the moment. It's just, it seems like a very hopeful thing for a lot of people. So just don't be scared and just do it.

• 30:39Speaker 02

  I want to talk more about the ecosystem in general and where you see dead fellows within that ecosystem because I think there are different cohorts within NFTs. But before I get there, I want to ask, you talked about lurking in these Discord channels for months and Psych, obviously, doing his own form of market research for a few months before actually launching something. Do you think that's necessary? Or how would you value that? Or would you recommend that to somebody who's starting out and wants to jump in this space?

• 31:15Speaker 03

  Yeah, I actually would. And while I think just do things when you want to do them, just launch into them. Don't be frightened. At the same time, it did really benefit me because I got to learn from the space. I don't think I would have had as deep an understanding of how things work and how to run my own project had I not had that time to really just sit back and listen and learn. Because at the end of the day, the innovators are the people that have preceded you. And while you don't need to copy off what other people are doing, because we're not, we're doing our own thing. At the same time, there's many lessons to be learned.

• 31:54Speaker 03

  And especially with a space that's so new, it is just having that humble attitude like, you know, I do have a lot to learn and there is a lot here for me to absorb. So spending time listening and learning is always going to be beneficial, I think. Yeah.

• 32:13Speaker 02

  And looking at the ecosystem in general, do you have, first of all, do you pay attention at this point to other projects that are launching and the space in the macro sense? Or are you very heads down, just like, I'm focused on Deadfellaz and building this brand and that's where your attention is? What's your balance on that, the macro and the micro?

• 32:37Speaker 03

  I think any creator will tell you in the NFT space that as much as you're focused on your own projects, I am very heavily into NFTs.

• 32:48Speaker 03

  On a large scale, so I will spend time, um, regardless of how busy I am, looking for new artists, going through different, um, you know, those like shill threads. People might not think that they, I, I actually do go through those. Um, and I'll go through like my illustrator friends and like see who's reposting what and uh, I searched like recently bought on OpenSea just to have a look at what's going on. I think it's very, very smart to have an understanding of the market that you're working in at all times. Um, so it would be detrimental to just completely have your head down and not, not be focused on what else is going on.

• 33:28Speaker 02

  So I would, I want to dive in more on that and, and see if you'll give us any alpha on what you're tracking or what you like. But before I do, I want to ask, do you have mental models in your head for like, where you see dead fellas in the market or hey, there's PFP projects, there's art projects, there's like, do you have anything where you kind of create categories in your head for these projects or other? Do you see dead fellas in a cohort? I think of dead fellas and crypto geishas for some reason in my head. I don't know if I learned about them at a similar time, but I, I think of them as sort of being in a cohort. Is that all me or, or do you have some sort of map in your head of where dead fellas lives and, and the market in general?

• 34:06Speaker 03

  Um, yeah, I think there is a spectrum of, uh, of the type of projects that exist in the space. But I think that that is limitless because, you know, everyone is self-determined in their own identity of what they're putting out. So you've got projects, I think people put too much pressure on artists to have roadmaps. You should not need a roadmap to release an NFT project if what you're doing is just art. And that's all you want to do. Because at the end of the day, that's what you're doing. There shouldn't be this expectation of anything else. For us, that is what we want to do. We do want a roadmap. We do want to, um, push into different industries and, um, have dead fellas in different contexts. So for us, that is a focus.

• 34:50Speaker 03

  Um, I see us and we're, we're obvi- we're put together in. With projects such as um Cool Cats, Robotos and Creatures.

• 34:58Speaker 02

  Cool Cats, that's another one that I think of for you as well, yeah.

• 35:02Speaker 03

  It's um, and it's not just the art, because I think the art is uh, you know, of a similar vein um, across all of those projects in terms of its 2D illustration. Um, but I think the vibe of the communities are very similar as well, and so it attracts similar sorts of um, consumers, I guess, for want of a better word. Um, so yeah, there is a beautiful crossover between all of those communities and that mutual respect between them is a very nice thing too. So yeah, it kind of feels like having houses in school, you know, when you're in different.

• 35:39Speaker 02

  That's an Australian thing, I think. I don't, that's not, or Hogwarts, that's a magical wizard thing as far as I'm concerned, but.

• 35:45Speaker 03

  Yeah, Hogwarts, exactly like that.

• 35:48Speaker 02

  All right, which house is Deadfellaz in? In Harry Potter?

• 35:52Speaker 03

  Well, look, I'm gonna say Slytherin, guys.

• 35:55Speaker 02

  Yeah, I was gonna say, I mean, it's green. I feel like it's kind of, I feel like that's true.

• 35:59Speaker 03

  Not even just that. Yeah, I don't know. This is, this is taking a turn, but I feel that Slytherin, if we're gonna, if we're gonna delve into that, I feel like Slytherin, uh, not necessarily the bad guys, I feel they're the edgy cool guys, and I feel we're the edgy cool guys, so.

• 36:14Speaker 02

  I think it is important for anybody who might buy a Deadfellaz, Deadfellaz, Deadfellaz, to understand which house you think they belong in. So I think we've gotten some critical insight here.

• 36:25Speaker 03

  That's your answer there.

• 36:26Speaker 02

  Yeah, there you go.

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• 37:20Speaker 04

  I want to give a special thanks to overpriced JPG partner Block Block, not only because they are a sponsor of this show, but also because they are my employer. Block Block is an innovative blockchain lab who work across NFTs and the metaverse. And our goal is really to push the industry forward with every new project we take on. We founded and currently run the MiBits DAO, which just partnered with Larva Labs to create more metaverse-friendly renderings of MiBits, which is awesome. We are also partnered with a Sundance award-winning filmmaker to build the first DAO that will own a feature-length documentary film. We have a ton of cool projects down the pipeline and are really looking for cool people to partner with on this.

• 38:03Speaker 04

  So go to blockblock.io to subscribe to our newsletter and be kept up to date about what we have going on and also to check out open roles we have available. We'd love to have you apply, come work with me, coming out, blockblock.io.

• 38:17Speaker 02

  Would I be right in saying that the big-picture goal for Deadfellaz, and you might be like, no, but is to build IP, right? And to build a brand that crosses fashion and music and, you know, film or any combination of the few, or tell me if you're like, no, we're only focused on one thing. But is that sort of roughly what you'd say a big picture you're shooting for?

• 38:45Speaker 03

  Yeah, that's exactly it. And not only that, we want to empower the holders to utilize their IP to explore those avenues as well. So that is going to be a focus. We want you to hold Deadfellaz and have, you know, not just the art or the community, but like experiences and opportunities. So like we've developed, the first thing we did basically as soon as we sold out was buy a large plot in Decentraland, which people were like, why are you doing that? Why not Sandbox? Why not this? Why aren't you going to do that? Again, we just don't, we're not focused on what other people are doing. We do like Sandbox and we are moving into Sandbox too. But the point is, we want kind of...

• 39:31Speaker 03

  To investigate different areas that make sense for us. So Decentraland is just, it's amazing. We've built this huge city, um, just for Deadfellaz holders. It's got a club, it's got, it's, it will have playable games in there. It's got, um, we'll have stores and galleries and there's an eight-story mansion and just loads of cool things. The first thing we've got this weekend for Halloween in there is a token gated event, um, exhibiting all of the, um, collaborations that we've got going across with, you know, many creators in the NFT space, well-loved ones.

• 40:09Speaker 02

  Did I see Steve Aoki was gonna be a guest performer?

• 40:13Speaker 03

  Yeah babes, he did. Steve Aoki.

• 40:17Speaker 03

  Yeah, so we made Steve Aoki, um, into a Deadfellaz as well, and he is gonna be playing, uh, exclusively for Deadfellaz holders and Aoki NFT holders, um, from Halloween till the, I think it's the fourth. Uh, just on a loop. So like those token holders can just go in there and just party.

• 40:38Speaker 02

  So what's the pitch to Steve? Was he already a Deadfellaz fan or how did that come, come to be? Or when you're talking to these collabs, yeah?

• 40:46Speaker 03

  Yeah, their team, their team knew about us and we're fans. I think it's, um,

• 40:52Speaker 03

  everything that's happened so far comes from, uh, I'm relentless in what I do, like, and I know I'm good at what I do. So I think that I'm able to get what I feel is the value that we bring across to people quite easily. Um, but also people that have received that value talk to each other, right? So we have, I'll be speaking to someone and then they'll be friends with someone else and then they'll be friends with someone else. And that's just how things go. It's all about networking and, and building relationships. And I will say that the relationships that I've built so far. From this are extremely valuable and I hold um very closely. I I'm very, very grateful

• 41:34Speaker 03

  um to be able to to work with people I've admired for so long. Like, we were in the Discord a few weeks ago and like Keith from Time Magazine came in onto the voice chat just to hang out.

• 41:45Speaker 02

  Keith Rosman.

• 41:46Speaker 03

  Yes. And Keith is an ama- an amazing person. And I think someone that represents that bridging of um, you know, old industry and and media into this beautiful, new, innovative space and pushing and leading the way for those people to to follow. Um.

• 42:02Speaker 02

  Is there a a time collaboration in the future, à la Cool Cats? Or can you share? Is that alpha we can know?

• 42:11Speaker 03

  Just gonna be quiet on that one.

• 42:13Speaker 02

  Okay. Plead the fifth. Understood, understood.

• 42:19Speaker 02

  When you're thinking about brand building, are you, do you think metaverse versus physical? Like, are you saying, hey, we're gonna put more chips on building a brand for the metaverse? Or we're gonna put more chips on building a brand for the physical?

• 42:33Speaker 03

  No, I see it as a a collaboration of both, a combination of both. Um, which is why we're in New York on billboards. I think that that is bringing those worlds together. Um, and you know how you see like the Poap uh treasure hunt that's going on in New York for NFT NYC? That is a beautiful combination of those worlds because you you all of a sudden bringing it to the real world. Um, so yeah, I see it as both. I see like fashion that you can buy from a store or or an online store, but then you get the NFT of that of that collectible item that you you can also wear in real life and also in the metaverse. I think there's

• 43:16Speaker 03

  so many opportunities that we haven't um explored uh along those lines that it's exciting. And we're gonna focus on both at the same time.

• 43:27Speaker 02

  And I meant to ask this earlier. What is precisely the ownership licensing agreement with Deadfellaz's holders? I think this is a broader question that every project needs to answer. What rights? If I own a Deadfellaz, what can I do with it?

• 43:43Speaker 03

  Anything you want, really. Anything you want.

• 43:46Speaker 02

  So it's more in the like Cryptodes category than?

• 43:49Speaker 03

  Yes and no.

• 43:50Speaker 02

  V Friends is very clearly like, hey, this is, you own this NFT representation, but you can't, you can't really do anything else with it.

• 43:58Speaker 03

  Yeah, I think we are in between probably V Friends and Cryptodes. I think what Grenplin has done with Cryptodes is genius and absolutely groundbreaking. And we very much respect Grenplin. Psyka's knew him before the project. And it's like seeing that really run has been a really cool thing. I think that for us, it's more, we own the overarching brand and the, you know, the logo and the name and that sort of thing. But each individual holder owns the IP to their own token to be able to utilize to like,

• 44:41Speaker 03

  we've had people release derivatives, songs. What else? Their own like little NFT line of different variations of their fella. But I mean, the options there are also very limitless. So we have had our legal team draw up a guide on how people can use their IP. So that's going to be on the website. I think this weekend, actually.

• 45:08Speaker 02

  Fantastic. By the time this airs, it'll probably be there. So if I, I could take my Deadfellaz and put it on a T-shirt and make a hundred thousand dollars off of it, and you would say, great. We love it, right? That like, go monetize that. That's the other thing that I think you see is you can monetize up to a certain level, right? Or, you know, like, as long as you're not making more than fifty K or a hundred K. But y'all are like, go, go forth and prosper.

• 45:31Speaker 03

  I think that really it only strengthens our brand, you know? I think the, actually, Punk4156 and also David Horvath have really refreshing opinions on this. And I've listened to David and Punk4156 speak on this at length. In the way that derivatives and other people using your IP to create things really does strengthen a brand in ways that transcend the way that things have been done typically. And it's, again, that old world way of thinking and doing is quite stifling. And I think that releasing that, not, I'm not suggesting that all people do it, because, you know,

• 46:12Speaker 03

  especially artists, you own your art, like, you don't have to give that to anyone to increase value to anyone else. But it's a cool thing to be able to explore and something that we're quite enjoying.

• 46:26Speaker 02

  And, and you definitely are a project that I think of as having a really awesome community and you empower them as you're describing and, and I'm sure that's a piece of it. And you've also done a lot of, you've put a lot of time into your community. I think you mentioned like the Survival Games pieces, if that was the game that you were, you, you had as part of lunch and the billboard, you know, that's up in, in Times Square. And, I mean, you just did an art contest that I think I saw had like nearly eight hundred submissions. Like, you have this really engaged and active community, which is amazing. And I, and I think has obviously contributed to the success you've had so far. How do you balance? And do you see it as a balance?

• 47:11Speaker 02

  I would call it short term community engagement activities with long term brand building.

• 47:18Speaker 03

  So we treat them as two different streams and focus on them at the same time, but in separate ways. So, you know, many people will start with their roadmap. And it's something that I would suggest to people, if you, you know, if you're building a roadmap, don't promise the world and, you know, have these lofty ideas. Don't, especially, you know, video games and things like that. It takes so long to build something of value, but something that you can bring immediately is, is community for people. So for us, it has been important to focus on those activities because it's brought people together and people have real relationships. So while I focus on that, we'll plan the community activities based on what we think will bring the most value for people socially.

• 48:04Speaker 03

  We'll, you know, we'll have like incentives so you can win NFTs and, and those sorts of things. Something that we did in the survival game when we first launched was if you won twice, you had to give your NFT, your second win to someone else that was trying to win.

• 48:20Speaker 02

  Do you want to describe to folks what the survival game is briefly for, for people who don't know?

• 48:25Speaker 03

  It was a really basic, a really basic game within the Discord server. Psych just coded it. It was like you put in a basic command and then you, you either die of a funny death or you survive with an NFT. So the, and the deaths were like all zombie related and, and submitted by the people in the Discord as well. So we had a channel where people could suggest different hilarious things and we would load them into the game. And so just, I think honestly, people just want to be heard and people just want to feel a part of something, me included. And so, you know, those sorts of activities together.

• 49:08Speaker 03

  Do bring value as as small as they are in in comparison to, you know, building a a metaverse city or having Steve Aoki play for our holders or getting a billboard and putting our holders up on a billboard. Like, those are big things, but uh it it's not day to day. So bringing that day to day value is super important, I think, for projects. And having holders that are able to access the founders to some extent is also important. Like, people will know who I am and they know what I'm like. Like, you know, they know my sense of humor and they know different things that I do in the day. And the same with Psych. And it's important, I think, to have that

• 49:50Speaker 03

  connection because we're not a normal brand. We're an NFT brand, which is completely new and different. So leaning into doing things differently that way.

• 49:59Speaker 02

  That's a really interesting point. It was actually a question I had that you've sort of preemptively answered, though I don't think I was gonna get to it anyway. So it's great. Which was, I I think you you are a founder who's incredibly active in your own Discord and there are plenty of other projects like that. And then there are projects where where it's less like that. I I was curious sort of how much emphasis you placed on giving people access to the founders. And it sounds like you think that's actually pretty integral to the success you've had and and will have going forward.

• 50:28Speaker 03

  I think so, definitely. Yeah. I think that if you don't communicate, communication is key in projects. I think if you don't communicate, things will fall apart very, very quickly because people are not, um, they're not you, there's so many people that are not used to this space that don't understand crypto markets or don't understand smart contracts or how, you know, there are people that do and there are people that don't. There are young people, there are people that are new to NFTs. So you need to really just take responsibility for your community and guide them by having solid mods and by being available where you can. Obviously with boundaries, there has to be boundaries. But yeah, I think it's definitely been integral to what we've seen in terms of success.

• 51:15Speaker 02

  So looking ahead for Deadfellaz, I'm sure you have a lot of that long-term brand building, you know, that work stream you're working on and have a bunch on the horizon. Anything you can share, anything coming up that's on the brand building side that I can pull out of you?

• 51:35Speaker 03

  Well, we have the roadmap 2.0 being released on Halloween.

• 51:41Speaker 02

  That's exciting.

• 51:42Speaker 03

  It is exciting.

• 51:43Speaker 02

  I like that you launched on Friday the 13th, presumably with your initial roadmap. And then Halloween, you have your second roadmap. So we'll know whenever there's a next Friday the 13th that we'll get more info.

• 51:55Speaker 03

  I think it's next May, so maybe.

• 52:00Speaker 03

  Yeah, we're basically just gonna, now I think what we've done is we've built our foundation and we have a very strong, solid foundation. We have a strong community and we have been able to build out our infrastructure that we need to explore. So we've got our city in Decentraland. We've got, you know, our 3D team turning all of our Deadfellaz into 3D avatars, like completely rigged. And we have all of these things. So into the next year, we're just going to be focused on exploring those, empowering our holders even more, pushing into different industries as well, you know, everything you can think

• 52:38Speaker 03

  of in terms of media, so music, gaming, TV, everything, fashion, like we're extending into all of them in aligned ways.

• 52:49Speaker 02

  Is, how big is your team right now?

• 52:53Speaker 03

  Oh, I couldn't say honestly. It's gone, it's grown incredibly. So obviously it was just me and Psych at first. We got a couple of mods that we trusted very, very much and have known since the time we've been in the space. I think that is obviously very imperative, as we know from recent events, you need mods you can trust. And we've expanded as we've needed to. So we've got lots of developers now on the Decentraland. We've got our core developer team, so Kingmaker and Nine, who were both a part of our launch and very integral to how smooth the launch was. Very grateful to have those. We've got Dan Petty joined us as our...

• 53:38Speaker 03

  Web design lead and that's also been fantastic. He's worked at the same level as us and is an absolute legend in his own right. So we've managed to grab people like that and pull them into the team. Copywriters and project managers and social media managers. And you need, you really do need to delegate, otherwise you'll go insane.

• 54:00Speaker 02

  Yeah, and as it is, even with all that, I get the sense you're not sleeping much, so.

• 54:05Speaker 03

  No, we're not Halloween. No, Halloween is, yeah, a big time.

• 54:11Speaker 03

  Yeah, we're basically working 24 hours at the moment. I will say that people often will assume that once a launch is finished, that the hard work is over. It is not.

• 54:20Speaker 02

  The hard work has started.

• 54:22Speaker 03

  The hard work starts at launch, like however much work you think you've done prior to launch, times it by like a hundred. It's, yeah.

• 54:32Speaker 02

  Well, I think that's a, that's another good piece of advice for artists who want to launch. It's like, please buckle up and know what you're getting into because I, I've, I've seen that happen. I know that there are teams who are like, all right, we got it to launch. And then it's like, now is when all the expectations from the community begin. Now you have 4,000 people yelling at you on a server.

• 54:50Speaker 03

  It's just why you've got to be careful as well. Cause if you make all of these promises to people prior to launch, and then all of a sudden you find yourself in a situation where you're like, oh my God, I've got to deliver. You know, don't make those promises, just build quietly. And I think under promise and over deliver is a, a solid way to, to be.

• 55:09Speaker 02

  Good mantra. Okay, well, I know how busy you are, so I don't want to take up too much more of your time, but I do want to wrap with some of your, some of the projects you are watching outside of Deadfellaz. What, what do you look for when you're scrolling through those shill feeds on Twitter? What are you looking for? What catches your eye? If you can name drop any projects you like, would love to hear it, but whatever you're comfortable with.

• 55:34Speaker 03

  It's always art first, so I'll always look for art first, anything that catches my eye. I'm actually, I'll go two ways. So the first, the first thing that I'll do is my friends. So, you know, like Mark Habibi has just released his generated Habibis. And I'm a huge fan of them, not just because I'm friends with Mark, but because I, I just love them. Um.

• 56:01Speaker 02

  We'll link to it.

• 56:02Speaker 03

  Yeah, yeah, um, they're, they're very beautiful. I'm just going to my wallet and seeing what I've bought recently. I bought Ethereals recently.

• 56:09Speaker 02

  Oh, I like that project too, yeah.

• 56:11Speaker 03

  Yeah, it's, it's not something that I had noticed immediately. And then Bobby Hundreds got me on the, um, on this Twitter Spaces with their team and they are amazing, an amazing team. And that is something, that's an example of when you know the team and you looking, you're researching the founders and you understand, um, you know, what the whys and wheres of the project. Often then you'll see the value, not that I didn't see the value before, I just wasn't aware because I, you know, I hadn't seen it yet, but, um.

• 56:41Speaker 02

  I think I saw Ethereals dipped recently. I mean, a lot of these projects are. So that's been on my like watch list of like, oh, I want to go in and buy. But then gas has been so high. I've been like, well, that's been offsetting the dips I wanted to buy.

• 56:54Speaker 03

  Yeah, I think, um, it's the market on, on as a whole has dipped, but then the, the gas has been an absolute nightmare, isn't it? Um, ghosts, I love ghosts. I love toy faces. These are not, um, generated projects, but, um, you know, I love them. Um, what else? Obviously I love cool cats, but that's not very accessible for, um, people just joining the space at the moment. I, I buy a lot of one of ones. I really enjoy, uh, one of one art, so I'll, I'll often buy one of ones. My favorite artist at the moment is Nook. He's been my favorite artist for a long time. Um, he's in depth call with,

• 57:40Speaker 03

  he's in depth call with Psych, yeah.

• 57:43Speaker 02

  Do you ever have like, do you ever, do you have any of the frames where you like physically hang them in your house at this point? Or is it, it's stayed in its, in the digital world?

• 57:52Speaker 03

  So we've been renting for so long and we're not allowed to hang artwork up, but I've had physical, yeah, it's a nightmare. We'll hopefully get out of that situation next year. But I've had lots of physical art sent to me through buying NFTs. So Flower Blocks is a really beautiful project and he has sent me physicals. Yu Yu, Cyber Yu Yu, beautiful, beautiful artwork, sent me physical pieces. Amy Woodward is an incredible photographer and she's sent me physical pieces as well. I love La Rona's Boys. I don't know, there's loads, there's loads of different things.

• 58:35Speaker 02

  That's awesome. We'll, we'll link to all the projects you mentioned so that folks can go explore and check it out. I think for, especially for people who are just starting to get into the space, it's really helpful to hear from folks like what they're tracking and then you can go follow those artists on Twitter. Like that's how you start to get kind of ingratiated in this world and, and start to follow what's going on.

• 58:54Speaker 03

  I think following what artists are doing is definitely a very smart move. Yeah, definitely.

• 59:00Speaker 02

  Okay, last question. Mindy Kaling, I saw she, she tweeted about NFTs. I saw you responded. Have you talked to Mindy Kaling yet?

• 59:09Speaker 03

  Do you know what? You would know if I had talked to Mindy Kaling because I would be like three.

• 59:13Speaker 02

  Everyone would know.

• 59:15Speaker 03

  Yeah, the world would know. I would have tweeted about it in the most, you don't even, right? So here's the thing, I didn't realize what a fangirl I was about people until now. Because when people are interacting with what I've created or interacting with me directly, and they're people that I have been obsessed with for years, I'm like freaking out. Like speaking to Reese Witherspoon, like I spoke to Elle Woods on Twitter Spaces. It's insane.

• 59:45Speaker 02

  Yeah, that was on the Adam Bomb Squad.

• 59:47Speaker 03

  Yes. And like Pussy Riot, like I engaged with Pussy Riot, like the Pussy Riot. That is crazy to me. So being able to interact with heroes is a very cool part of this whole thing. And yeah, Mindy, if you're listening, let's be friends.

• 1:00:05Speaker 02

  Coming out with us for really fun. We talk about NFTs all the time. I've now asserted myself into this friendship you're establishing, Betty, with Mindy. Yeah, yeah, no, I get it. Well, awesome. Well, I can't wait for the day that you do get to talk to Mindy and then we'll hear all about it on Twitter. And this was so fun. I so appreciate you taking the time out during this especially busy week for you all. I hope folks really learn something about Deadfellaz. I think you're amazing and I will go double down on my Deadfellaz conviction.

• 1:00:37Speaker 02

  And yeah, I hope you have a great rest of your week. We'll be watching what happens on Halloween, though this will probably air after that.

• 1:00:42Speaker 03

  Thank you so much. Thanks. Yeah, it's been nice chatting.

• 1:00:46Speaker 02

  Awesome.

• 1:00:54David Hoffman?

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• 1:01:35David Hoffman?

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