Bryony Basse (Deery), Dior Global Wellness Expert & Founder of Pilates By Bryony, On Going From Broke and Heartbroken To Building A Million-Dollar Pilates Empire

What does it take to rebuild your life, your body, and your business from scratch? In this episode of Hot Smart Rich, Maggie sits down with Bryony Basse (née Deery), founder of Pilates by Bryony and Dior Global Wellness Expert, to talk about the moment everything changed. After a life-altering car accident in her early 20s left her in chronic pain, Bryony turned to Pilates as a form of healing. What started as recovery became her purpose and ultimately a multi-million dollar global brand. She built a multi-million dollar digital fitness business from her living room floor with a tripod and an iPhone, found strength through solitude, and learned that the real flex is owning your identity, your IP, and your income. But the story doesn’t stop at success. Bryony opens up about walking away from a relationship marked by the emotional toll of financial imbalance and power dynamics, and how meeting the love of her life helped her rewrite her story. Financial independence, she shares, gave her the ability to love fully without resentment, performance, or transaction. This is a conversation about power—reclaiming it, building it, and learning how to hold it. If you’ve ever questioned your worth, your voice, or your path, Bryony’s story is proof that everything can change when you stop waiting for permission and start choosing yourself. ⸻ Key Takeaways Your power starts with ownership. Bryony owns her name, her content, and her business. She breaks down why holding the rights to your brand and IP isn’t just smart—it’s essential for building something no one can take away. Learning is a superpower. Through her role as Dior’s Global Wellness Expert, Bryony had a front-row seat to how world-class brands operate. She shares how adopting a learner’s mindset helped her bring luxury strategy to her business—without losing authenticity. She built a multimillion-dollar brand from her living room. After a car accident left her in chronic pain, Pilates became her way back. With nothing but a tripod and an iPhone, she turned that recovery journey into Pilates by Bryony—and never looked back. Financial freedom changed how she loves. Bryony reflects on how financial imbalance shaped a past relationship—and how building her own income allowed her to step into partnership from a place of clarity, not dependence. You can rewrite your story at any time. From heartbreak and injuries to global success, Bryony proves that reinvention is possible when you choose yourself—and stay rooted in your purpose. ⸻ Chapters 00:00 – 09:10: From hospital bed to Pilates—how it all began 09:11 – 18:43: Building Pilates by Bryony with no budget, no help 18:44 – 27:25: Learning from Dior, and the power of a learner's mindset 27:26 – 36:12: Navigating power dynamics and love after success 36:13 – 48:30: The business of wellness, brand-building, and going global ⸻ Links Use ⁠⁠⁠Opus Clip⁠⁠⁠ to turn long videos into shorts. ⸻ ⭐⭐⭐⭐⭐ If you like what you hear, rate, review, and subscribe to Hot Smart Rich, the podcast supporting women who own their worth — in business, wealth, and life. ⁠⁠⁠⁠⁠Subscribe on YouTube⁠⁠⁠⁠⁠ ⸻ 💌 Own your worth — and build the life you want. Subscribe to the Hot Smart Rich newsletter, the no-BS guide to startup life, consumer brands, and becoming your hottest, smartest, richest self, written by Maggie Sellers. Join 250,000+ women building wealth, confidence, and community on... Learn more about your ad choices. Visit megaphone.fm/adchoices

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Maggie Sellers Reum?

  If you're starting a business, there are certain things that are so fun to think about. Y'all know I love a mood board, so everything that relates to the creative, the name, the brand, the website, the vision board. But then there are the things that make you pause and ask, am I even doing this correctly? Or do I even want to be doing this? Like forming your business, getting the right documents, keeping your personal information private. This is where our sponsor, Northwest Registered Agent, is so helpful. They're a one-stop shop for founders who want to launch and legitimize their business without turning it into a giant admin spiral. They help you form an LLC or a corporation, act as your registered agent, and give you tools like a business address, operating agreement, website, phone number, professional email, and free guides.

• 0:43Maggie Sellers Reum?

  They also have real corporate guides who know your local laws. Visit northwestregisteredagent.com/hsrfree and start using free resources to build something amazing. Get more with Northwest Registered Agent at northwestregisteredagent.com/hsrfree.

• 1:03Speaker 01

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• 1:37Maggie Sellers Reum?

  In case you missed it, you're allowed to be hot, smart, and rich. So let's get into it.

• 1:47Maggie Sellers Reum?

  Bryony?

• 1:48Speaker 02

  Hello?

• 1:50Maggie Sellers Reum?

  I was actually gonna say your full first and last name, and then I was like, wait, I don't know if she changed her last name. So currently, what is your last name?

• 1:56Speaker 02

  Bryony Bass.

• 1:57Maggie Sellers Reum?

  Speaking up for people that don't listen, like, or don't know you. You just had your wedding, which we came to, which was honestly amazing. And it's so funny because I met you and your now husband had actually met my boyfriend. Slash, you met him at the same time?

• 2:14Speaker 02

  I met Courtney before I met you.

• 2:17Maggie Sellers Reum?

  Okay, yeah, yeah, yeah. But did you and Casper meet Courtney at the same time?

• 2:20Speaker 02

  Yeah, at the same dinner with Lauren and Michael.

• 2:23Maggie Sellers Reum?

  And then tell everyone the story of your intuition.

• 2:27Speaker 02

  Because Lauren, I had never met you.

• 2:30Maggie Sellers Reum?

  No.

• 2:30Speaker 02

  Never met you and I followed you on TikTok and I like I or I don't even know if I actually followed you yet, which is interesting, but you were coming up.

• 2:39Maggie Sellers Reum?

  Okay.

• 2:39Speaker 02

  And I just, I feel like you're, you are really good at like your identity.

• 2:46Maggie Sellers Reum?

  Yeah.

• 2:46Speaker 02

  And your brand identity and everything was so strong that I had you like in my brain, you know what I mean, weirdly. Without even knowing you or following you or having, knowing that we even had mutual friends, I had no clue. So then Lauren said to me, oh, do you have any friends for, for Courtney? And I was like, it's so weird, I swear to you. I said, no, like I have single friends.

• 3:09Maggie Sellers Reum?

  Yeah.

• 3:10Speaker 02

  I didn't suggest anyone. I was like, what about that girl Maggie Sellers? That finance like investor girl. And then Lauren was like, oh yeah, like, and then, then you actually were dating.

• 3:22Maggie Sellers Reum?

  Yeah, we had like just started seeing each other. I remember that was like the first time he went away to St. Bart's where you guys met. And then he brought me back like a postcard and a little gift and he was like, I just like picture you being here with my family the next time. And it was so funny because when you had told me that story, I was like laughing so hard and like underneath being like, should I tell them that I'm already like seeing him? But you, but didn't you say that Lauren also knew kind of? Or like, how did that?

• 3:50Speaker 02

  I don't know what, I don't know whether she was like bluffing or whether she was like, hmm, like they already like knew that, but it wasn't out there yet. I don't know. I don't know. But I, all I know is that I was, I had no reason to suggest you, but I suggested you. I called it. I'm psychic.

• 4:08Maggie Sellers Reum?

  I was gonna say, do you always feel like you have really good intuition?

• 4:11Speaker 02

  I think I'm a good judge of character.

• 4:13Maggie Sellers Reum?

  Okay.

• 4:13Speaker 02

  For sure.

• 4:14Maggie Sellers Reum?

  Okay.

• 4:14Speaker 02

  I think I know straight away.

• 4:16Maggie Sellers Reum?

  So we just came back from your wedding, which was honestly amazing. And I feel like a lot of the time when you're building a business, like you don't focus on the things that are like your personal life and you've done such a good job of like keeping so much into perspective. And I think that's the best thing about having this podcast is getting to ask the questions that like sometimes it'd be weird as like a friend to friend asking, but I genuinely feel like so many people can benefit trying to understand how you've balanced everything so well.

• 4:42Speaker 02

  Yeah.

• 4:43Maggie Sellers Reum?

  While you were going through this wedding, it was like, tell us when you got engaged and then tell us when you got married and how you kept things into perspective as you were planning a true partnership ceremony and amazing wedding while you're building a business.

• 4:58Speaker 02

  So we got engaged on Halloween.

• 5:00Maggie Sellers Reum?

  Okay.

• 5:01Speaker 02

  And then we got married second of March. Well, actually, we got married. So, okay, there were, there were a lot of things going on at the same time, which kind of like feeds into what you're saying. I was juggling a lot. So we moved to Copenhagen the day after we got engaged.

• 5:17Maggie Sellers Reum?

  Yeah.

• 5:18Speaker 02

  And so we were in Copenhagen. We moved into, we already owned the place, but we like officially moved in and everything, like set up our life there. And had to do like this whole business visa thing. Like I have a team in Copenhagen. I have a branch of my business in Copenhagen now. Did the whole thing. And then out of nowhere, I get deported.

• 5:40Maggie Sellers Reum?

  Like, did someone come to your house and was like?

• 5:42Speaker 02

  No, thank God. Imagine they're like, does Brian live?

• 5:46Maggie Sellers Reum?

  Handcuffs, like get out of here.

• 5:49Speaker 02

  No, thank God, that didn't happen. But they basically, they normally give you a week, but I had to travel the next day for work. I had to go to Paris with Dior to teach um Pilates. So the Friday, they told me the Saturday I had to leave the country anyway. So like, that was my exit.

• 6:06Maggie Sellers Reum?

  So wait, sorry, how did they tell you?

• 6:07Speaker 02

  They, they, our lawyer, like, we had been dealing with this lawyer and they basically were like, yeah, it's just a matter of time. Like, of course it will go through. It's fine. And they, the reason we didn't do the family visa is because we weren't married yet. We didn't want to rush that. And also they told us the business visa would be much quicker.

• 6:24Maggie Sellers Reum?

  Yeah.

• 6:25Speaker 02

  So anyway, they just, they called us and was like, you have a week to leave Copenhagen. And I said, well, I have to leave the country tomorrow. And they were like, okay, then you have till tomorrow. So I had basically to pack for my wedding, my bachelorette, my honeymoon, Dubai for work, Paris for work, London, like I had to pack my whole life for the next two months in like one evening. And say goodbye to my dog and stuff. Like it was just so, it was so stressful. I know. So then luckily Casper took like half of my suitcases. I took half and yeah, I had to go via Paris. It was just.

• 7:06Speaker 02

  It was a lot, but actually you know what? It sometimes these things happen for a reason and it would just, just. Me being in London like before the wedding was probably a good thing because I was around like able to do things and yeah, I mean.

• 7:18Maggie Sellers Reum?

  Do you think it's like just in your DNA that you can just let things slide off your back? Cause I picture myself. And one of the things I want to talk about later on is just like this idea of balancing it all because it's so. Hard. You want to be like the best partner, the best business entrepreneur, like the best creator, the best podcast host, the best friend. And I think it's interesting to hear really successful people say that like. You can't be the best at everything at all times in your life. And I think for someone like you. Listening to that already sparked anxiety in me of like, how would I even do that? Like I can't even pack for a trip for a week and not get anxious. So.

• 7:52Speaker 02

  Yeah.

• 7:52Maggie Sellers Reum?

  Do you think that's ingrained in you? The sense of just like, I will figure it out? Or are there those ups and downs where you've had to learn how to just keep going amidst chaos?

• 8:02Speaker 02

  So before I met Casper, I was such an anxious girl. Like I would. Freak out over packing for a trip or like traveling or go to going to the airport or like. Catching a train somewhere or I, you know, like the, I would have these thoughts, wouldn't sleep the night before. Was very shy, like all of these things. And before Pilates, actually I was super shy. So I was shy plus anxious and all these things.

• 8:25Maggie Sellers Reum?

  Yeah.

• 8:25Speaker 02

  So I've definitely figured it out along the way. I have not always been this way, but I mean, don't get me wrong. I obviously did have a bit of a meltdown, but I was then like. At the end of the day, when you can't control things, you have to just like surrender and be like, well, what is the point of me? Having a panic attack and crying right now? Versus me just like getting on with it. I've just got stuff to do. So just carry on and be calm. Like it's unproductive to feel and act like that, I think. So I'm quite, I'm quite um tough in that respect.

• 8:57Maggie Sellers Reum?

  Okay.

• 8:58Speaker 02

  And also Casper brings it out in me, I think, because he is quite like direct, black and white. He's not like soft and he is in some ways, but in that kind of sense, he's like, okay, well, let's figure this out. And then I moved to London and then we actually did our, I don't know if I actually told you this, but we went to Vegas a week.

• 9:16Maggie Sellers Reum?

  I knew that from your close friend. Yeah, yeah. I'm like, I literally go to Courtney, I'm lying in bed and I see your wedding video from Vegas and I go, Courtney, I think we're flying to London tomorrow, but Bryony's currently in Vegas. So I don't know what's going on.

• 9:31Speaker 02

  The calculation. No, because we got deported, I had to cancel my legal wedding in Denmark. So then I was like, Casper, let's just go to Vegas. How fun. We'll fly in, literally go from the airport. We went to the wind, got married at the wind, like at the lilac salon. It was the funnest time ever. We were both like so drunk and it was just like the funnest thing. We went via the casino on the way back from the wedding, put our wedding date on like each number. So twenty one, two, twenty five, twenty one hit. We were like, what? Like it was literally something out of a movie. It was so good. And then woke up, Casper got a tattoo saying what happens in Vegas lasts forever. And then we flew home.

• 10:12Maggie Sellers Reum?

  And you got a tattoo of him on your neck?

• 10:15Speaker 02

  That was a while ago. I got Vegas tattooed on my hand with the shape of my ring above it.

• 10:20Maggie Sellers Reum?

  Oh, my God. This is always what happens when I have friends on my podcast. I just want to go like a million different ways. But okay, going back to this idea of like Casper letting you, I think what you're saying is really putting you into your feminine.

• 10:31Speaker 02

  Yeah.

• 10:32Maggie Sellers Reum?

  Have you always been like that when you're in a relationship or it was different as soon as you met Casper and you noticed that change within yourself?

• 10:40Speaker 02

  So that's such a good question, and I feel like we can really like relate to that. But I think I've always wanted to be this like this exact mix and balance of someone super feminine at home and in her relationship. But then in business being like so on it, so ambitious, so driven. And that naturally is kind of like my more masculine side. And I think typically the two aren't combined, but I've somehow figured out a way to do both. And I think having someone so um like alpha, if you wanna say that, helps.

• 11:22Speaker 02

  He's very um very direct, very.

• 11:27Maggie Sellers Reum?

  Like leadership, yeah.

• 11:29Speaker 02

  He is, I think, one of the most like incredible leaders.

• 11:34Maggie Sellers Reum?

  Mm hmm.

• 11:35Speaker 02

  Like I've never met anyone like him and what he's done with his business and everything. I think that kind of comes into our relationship. So that's really nice.

• 11:42Maggie Sellers Reum?

  Yeah, I feel like it's something that I'm still balancing and working on because to your point like I just kind of organically that happened to me when I started dating Courtney.

• 11:51Speaker 02

  Yeah.

• 11:51Maggie Sellers Reum?

  But I think that there are still moments of struggle where I feel like I'm at a dichotomy or there's two paths to choose, which is like being a better partner or like family and more feminine in that way. And then it's like prioritizing the business.

• 12:04Speaker 02

  Yeah.

• 12:05Maggie Sellers Reum?

  You have now how large of a team with your business?

• 12:10Speaker 02

  So now I have.

• 12:14Speaker 02

  Six.

• 12:15Maggie Sellers Reum?

  Six full-time people that work for you.

• 12:17Speaker 02

  Five full-time.

• 12:19Maggie Sellers Reum?

  And so do you think that that makes it easier that you have a team to like delegate and rely on? And actually be able to pass work off and you can more be like the create like actually backing up like where would you actually say with Pilates by Bryony, like you sit in the business today?

• 12:34Speaker 02

  So that's an interesting question because I think last year the business was really scaling and I felt.

• 12:42Speaker 02

  Like so excited, so driven, but I was too in my kind of CEO era.

• 12:48Maggie Sellers Reum?

  Yeah.

• 12:49Speaker 02

  And I just wanna be on the mat, teaching people, making people feel as good as I feel every single day. And I don't want to mix the two too much, because if I become too business focused, I'm out of the. Pilates, like, I just wanna be a Pilates teacher at the end of the day. So I've just hired a COO.

• 13:07Maggie Sellers Reum?

  Oh, my gosh, this is huge. When was this?

• 13:09Speaker 02

  So he was actually at our wedding. I don't know if you met him, but he's incredible. He's Danish. He's called Per. He um founded and launched Danish Masterclass.

• 13:19Maggie Sellers Reum?

  Okay, wow.

• 13:20Speaker 02

  So he's amazing. So now he is our full, full-time COO. He actually, Casper introduced me. And Casper was like, you have to meet this guy. He's the most incredible talent and, and especially when it comes to content-led businesses. And then originally, when I met him, he was like, oh, um, you know, I can help you out for like a day or something. A day a week. And then um, then he saw the business and saw like kind of where it was going and. The current state and he was like, okay, I'm all in. So he, he, he took full time.

• 13:52Maggie Sellers Reum?

  Wow. So what is your role now today? Like, what does a typical day look like for you with the business?

• 13:56Speaker 02

  So my role is very content, community heavy, and that is kind of where I wanna stay, like.

• 14:03Maggie Sellers Reum?

  Yeah.

• 14:03Speaker 02

  I love the creative side, coming up with the challenges, like the, all of the creative comes from me. But I then want to be able to have a team of experts that can drive that and execute on that. So I would say I'm content in terms of it's very much um about me sharing things and tips and stuff. So I, I am in my podcast and things, you know how intense that is. Um, our community is a huge, huge part of the brand to the point where. You know, we have a WhatsApp group with like sixteen hundred people, talking every day all over the world, like in. So many different cities. So that to me is something I want to nurture and spend time on.

• 14:44Speaker 02

  So those are the kind of like two pillars in my day. And then I do a lot of um brand partnerships, so like travel with. I'm so lucky to be able to travel with Dior and.

• 14:54Maggie Sellers Reum?

  Okay, wait, can we stop? How did you become, how did you become the Dior Global Wellness Ambassador?

• 15:00Speaker 02

  You know what, it's so crazy to me still.

• 15:05Maggie Sellers Reum?

  Cause I say that I like literally tell my team, I'm like, not for me Dior, but I'm like, there has to be something like at my dream would be like, Shopify, like female founder ambassador, where it's like, I can bring.

• 15:17Speaker 02

  You will a hundred percent do.

• 15:18Maggie Sellers Reum?

  I'm putting that out into the universe. So I'm like, I actually need to know how this all came to be.

• 15:23Speaker 02

  So I have an agency, so I have an agent that kind of um manages any like brand partnerships and she had a conversation with Dior and they, they were so interested in Pilates, I think. I think the thing with Dior and what they're doing in the wellness space is incredible and they're very, they're a very reputable brand. So they don't want anything that is not,

• 15:49Speaker 02

  how can I say, like very rooted. So they don't want like a trend, they don't want um anything like too fluffy. They want something very kind of foundational, like rooted science back. So the fact that I teach classical Pilates and, and contemporary combined and all the like Joseph Pilates work, they were very interested in that. I think it aligned really well with the, the house of Dior.

• 16:16Maggie Sellers Reum?

  With being the global wellness ambassador for Dior, what does that role entail?

• 16:21Speaker 02

  So I will do like a year-long partnership with them and that is now rolling into our, I think, second or third year now. And I will, they will plan a year ahead, different trips, different um activations for either their influencers, celebrity, VIP clients, customers, hotel partners, whatever it is. So like I've done the most incredible once in a lifetime experiences with them through this. It's unbelievable. Like I've taught in the jungle in Malaysia. I've been on the Orient Express with them in Malaysia.

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• 18:24Speaker 02

  What are the other things we've done? I feel like just so many things. Like been to Dubai with them. Like taught in the most insane places. We're doing another Orient Express trip in Scotland this year. There's just, it's just, I feel like I'm going, we've done Eden Rock.

• 18:39Maggie Sellers Reum?

  I feel like there's a lot of people that don't understand the value of prioritizing being a creator as you're being an entrepreneur. Because all the things that I'm hearing is like, you get to work with the most, one of the most like luxury respected fashion houses in the world that's been around for years, decades even. And take all of their learnings of like, what makes an exceptional brand partnership? What makes an exceptional influencer trip? What makes an exceptional PR play? And bring that all back to Pilates by Briney. How do you feel like all of your worlds of being a podcast host, a Dior Wellness Ambassador, like a creator, really feed into like, how Pilates by Briney has scaled and grown?

• 19:20Speaker 02

  That's a really good question. I feel like, for example, when I go on to those those Dior trips, they are so expansive because not only am I able to teach every morning or throughout the day and it like the schedules are grueling, like I'm teaching a lot. I think I went to Dubai last time, last time we did six classes in two days or something and then the content. But when you are around a team like that, so I'm like on the mat teaching, but then in a business capacity, I'm like soaking it all in, thinking, wow, like this is so incredible. Like the things that they do in their team and everything is just unbelievable. But it's so, yeah, the word is expansive, like you see how they put together.

• 20:05Speaker 02

  Like on the outside, you just see this incredible trip.

• 20:08Maggie Sellers Reum?

  Yeah.

• 20:08Speaker 02

  But when you're there, that like, for example.

• 20:11Maggie Sellers Reum?

  You're not there as an influencer either, you're there as part of the experience. So you're like, I think the problem that a lot of these influencers have because they're not thinking about the details and the bigger pictures, they go as a guest and that's their frame of mind. Whereas when you go as part of the experience, you're watching it, like what time is set up at? Like, how long is there in between certain things? And those little details like make a difference in the impact that it has on the guest.

• 20:35Speaker 02

  Hundred percent. You're soaking it all in. You're seeing like how many photographers they have there, how many videographers they have there, how they're then working with the PR team and the marketing team, how they're having dinner meetings and then afterwards we're having fittings at eleven PM at night. Then we're waking up, having a hair and makeup at six AM. Like it's just this work ethic really inspires me and that's what I love. Like I really love the mix of the wellbeing and the benefits and the life-changing um aspect of Pilates mixed with this like incredible work ethic of creating something incredible that changes people's lives.

• 21:14Maggie Sellers Reum?

  I feel like you've done such a good job putting that out there into the world as your personal brand. Like everything you're saying, I just picture it like story after story, repost after repost. And I think you're one of the few people where it's like you've been able to build this world of Brian E., now Bass. While you've built yourself as like Pilates by Bryony, so I guess like talk to me, for people that are listening and want to build a personal brand as strong as yours, was it as intentional as it comes across? Or was it just like things you organically wanted to share?

• 21:48Speaker 02

  So I think that this is probably a really annoying thing to hear, but when I started teaching Pilates, I had like no followers. I had maybe 4,000 followers and I just started teaching on Zoom. Literally, this whole thing has snowballed. It was, I mean, there were very intentional things along the way, like small, small details, like I would have 10 people on that Zoom class, but I would make sure I took a selfie afterwards or took a picture of my mat, tagged those 10 people, then they reposted. You know, like that's such a small thing at the beginning, but it's something I remember because then they reposted and then their friends were like, ooh, what's this? And then maybe the next time I got 12 people on my class. And then, you know, like, so those small things are intentional,

• 22:33Speaker 02

  but it comes from a place of pure love and wanting to spread what I'm doing and knowing like how much of an impact it's made on me, knowing I can give that to someone else. So I think if you're not, if you're not coming from a place, from that, that sort of place, especially in the wellness industry, I think people can so tell and see if you're not genuine.

• 22:56Maggie Sellers Reum?

  Right.

• 22:57Speaker 02

  I think it's different if you're like, you know, I don't know, the founder of, I'm trying to think, like Uber or something.

• 23:04Maggie Sellers Reum?

  Right.

• 23:05Speaker 02

  Okay, you're not spreading the love in that way or wanting people.

• 23:09Maggie Sellers Reum?

  But I think actually to that point now, no matter what business you're in, building a personal brand is so incredibly important. And I think one of the things that people always ask me is like, my mission to your point is like I had a why. It was like, I wanted you to feel like you were at dinner with me and we could talk about everything that we would talk about at dinner, like boys, business, boob jobs, like everything, investing. And that's how my world kind of came to be. And I think there's so many people that are probably listening to this that are an entrepreneur, no matter what field they're in. And they're like, but I have other interests and I have things that I want to talk about. Like yours seems to have been weaved together so intentionally.

• 23:49Maggie Sellers Reum?

  I think it's like, when was that moment that you were like, okay, yes, I'm reposting Zoom classes and talking about Pilates, but now I'm gonna talk about things that are actually maybe not wellness oriented, like my marriage, or my dating, or whatever it is that's built your personal brand into just people caring about you as a person.

• 24:07Speaker 02

  I, it's interesting because I've recently been like reflecting on all of this because I am also like quite a private person still, but if you look at my profile, you might not think so, but I just think that actually I want people, when they're coming to my page or Pilates by Bryony, I want them to feel they're stepping into Pilates by Bryony world.

• 24:31Maggie Sellers Reum?

  Yep.

• 24:31Speaker 02

  So that is all encompassing and I think ultimately I want to build confidence, whether that's confidence in a relationship, in your career, in a meeting, so you're like walking into that room with a better posture, confident, you know, all of these things have a knock on effect and I think that it's not just about Pilates, it is the three sixty that this makes an impact on. So I really appreciate that it's like, okay, what am I doing in the morning, or what am I eating, or you know, now I'm in this super healthy, happy relationship, so I wanna share that and I wanna just tell especially women, young women, that all of this is possible.

• 25:12Maggie Sellers Reum?

  Right.

• 25:12Speaker 02

  Like I've changed my life drastically in a matter of years. I mean, we just had like the app's third birthday the other day and it's just crazy to think not that long ago, I was on Zoom with ten people. So I want, I really, really ultimately want the message to be like, you can do this as well, you can achieve what's inside.

• 25:33Maggie Sellers Reum?

  Yeah, I think that's why we've connected so deeply because we've lived somewhat parallel lives and like obviously differences, but I think for me too, like I was even with somebody the other day and they've been with me for like the five years, or I've been here for seven years in LA, but for the last five years and they were just like, how crazy is it to you, how different your life is, like even recording in this house and sometimes it's funny because I feel like when I was at my lowest point of like, Depression and business wasn't going well and I had failed and like I had just gotten out of a relationship and I had nowhere to live that was stable in my stuff. I feel like people were so supportive of that because people don't envy like the down, right? They're like, oh my god, like I love that she's being so vulnerable. And then it's interesting as you

• 26:18Maggie Sellers Reum?

  do put your life back together and you have everything that you've dreamt of where it's like that's where for the first time I sometimes I'm so afraid to share how happy I am because I'm like I actually have built my life into this beautiful world that like I love to be in every day. And it's almost like I don't want to share it as much as I did when I was at my lowest because I was like that's the time where people rally around you. Do you ever feel that it's like lonelier at the top or how you are so good about balancing and having the right people around you, I guess, like? How have you been able to protect your peace, having it all now that you've built it that way?

• 26:54Speaker 02

  Well firstly, I think you are such a pure person and seriously, I think you should share more and more and more, more than ever, how happy you are because it, you come from a place of really supporting everyone around you. So I think, you know, if I see you posting about how happy you are and like walking into this house today and seeing Courtney and everything, I'm just like, oh, yes, I'm like just so happy for you. And I think there's way more people than you think that feel like that. So definitely just share all the good things. And also your long-term followers are gonna be like, oh my god, that's so inspiring because I know how, how bad she, like in such a bad place she was.

• 27:36Speaker 02

  And now look at her, like I can do this, I can get out of this. So I think if anything, it shows that major life

• 27:44Maggie Sellers Reum?

  Progression, yeah.

• 27:45Speaker 02

  Like I, I've been in the same situation really not that long ago and

• 27:50Maggie Sellers Reum?

  Can you talk a little bit about like, maybe let's take it back five years? Cause one of the questions I actually had for you was you kind of went from being a sports wag, like following around your sports boyfriend.

• 28:00Speaker 02

  Yep.

• 28:01Maggie Sellers Reum?

  To building an empire with someone that had built an empire and is building another empire. Like, can you just talk a little bit about where you're comfortable starting with of

• 28:08Speaker 02

  Of course.

• 28:09Maggie Sellers Reum?

  How much your life has evolved?

• 28:11Speaker 02

  Yeah, so I have, just to like paint the picture, I feel like I've done every single job under the sun. Like, I've worked in a pub, I've worked in a Chinese restaurant, I've worked on a makeup counter, I've done the New York Times, Cosmopolitan magazine. Then I met this amazing, sweet guy called Loris, my ex-boyfriend, and we moved to Switzerland very soon after we met. So I gave up my job and instantly I felt this like piece of me was taken away, not through him, it was all my decision. So then when I got to Switzerland, I was like, right, okay, I need to set up my own business, and that's when I launched a swimwear business, which I, funnily enough, posted

• 28:49Maggie Sellers Reum?

  I saw, yeah.

• 28:50Speaker 02

  Um, so yeah, I, I launched my swimwear business and, you know, very quickly I was in Harvey Nichols and doing, doing like reasonably well for a swimwear startup in like such a saturated place.

• 29:03Maggie Sellers Reum?

  In Switzerland.

• 29:04Speaker 02

  In Switzerland, like it's quite niche. But, um, yeah, and I think from that point, I really, I, I wasn't, I was kind of living under his

• 29:16Maggie Sellers Reum?

  World.

• 29:16Speaker 02

  Shadow, yeah, in his world, and like, I, I genuinely loved football, so I'd drive like six hours on my own to like the depths of beyond of Switzerland, stand outside in the winter. Like, it wasn't glamorous, wag lifestyle, I just wanna set the scene. It was not like Manchester United in a box. Like, I, I have arthritis, so I was like standing outside, my, couldn't feel my fingers, like, minus whatever temperature in Switzerland. So just to set the scene there. Anyway, we were together and I was obviously very young at the time. You know how it is, you think you're just gonna be together forever. And then we broke up, like quite suddenly, we broke up. And I remember him being so sweet

• 29:58Speaker 02

  and saying like, please, please use my card. You, like, you know, I've been supporting you until now, like, you, you didn't plan all of this, whatever, like, please let, let me help you financially. And I was like, no. I, so much of me wanted to say yes, and then I was just said, no, like, there's no way. So I found myself back in my parents' house, eighteen boxes, like my whole life, just like, you know, what the hell, I was living a really nice life and then all of a sudden I had nothing. And no income. And that for me was like such a powerful rock bottom and I want to express that like these rock bottom moments, I promise you, you're on the cusp of something good if you use it.

• 30:40Maggie Sellers Reum?

  Yeah.

• 30:41Speaker 02

  Because it can be so incredibly transformative and you look back and you're like, wow. Like I've had a couple of moments where I've I've I've been in that situation and coming out the other end is just incredible. The feeling of empowerment and independence that you get from it, you will never find yourself back in that position.

• 31:02Maggie Sellers Reum?

  Let me ask you this, as you talk about financial independence, because I think having been with someone where you were kind of like having their credit card and being able to use their resources, to going to rock bottom, being totally financially independent, but having nothing.

• 31:19Speaker 02

  Yeah.

• 31:20Maggie Sellers Reum?

  Now, where do you feel like you are in terms of like financial independence, being with someone successful, have being married? Like where is your train of thought in terms of what feels right and what feels like you've evolved? And what still is like with you from that moment forward?

• 31:36Speaker 02

  So from that moment, I learnt, and my mom, my mom's always been super successful and driven.

• 31:42Maggie Sellers Reum?

  Okay.

• 31:42Speaker 02

  So is my dad, they've both both worked really hard to have what they have. They've never like, you know, we grew up, I grew up in kind of a fairly like middle class um background, but they came from nothing, like kind of council.

• 31:57Maggie Sellers Reum?

  So I guess like growing back like with money when you were in your childhood, what was your relationship like with money?

• 32:03Speaker 02

  Well, we lived like a comfortable life, but you know, it was like one kind of holiday year type of thing, rather than like this lavish lifestyle that so many people seem to live now.

• 32:15Maggie Sellers Reum?

  Yeah.

• 32:16Speaker 02

  Was so not the case then.

• 32:17Maggie Sellers Reum?

  Right.

• 32:18Speaker 02

  Um, and we went to private school, me and my brother had scholarships and yeah, it was just quite a kind of.

• 32:25Maggie Sellers Reum?

  But were you like afraid of money back then?

• 32:27Speaker 02

  Not when I was younger, um, but the one thing I would say, being in the situation that I was in, um, when I had to move back, is that I, my mom always said to me, the thing about having your own money is it gives you freedom. Yeah, and that is like ingrained in me and one day if I have a daughter, I will tell her like this is doesn't matter how lucky you are, how amazing your situation is with your partner or, you know, I'm so lucky with Casper, but ultimately I always have my freedom. I always have my independence and that's my relationship with money. I would say I'm super driven to have, to build a life with him, but also to have, you know, my own independence in that sense. And I think

• 33:12Speaker 02

  it just gives you this like calm, calmness.

• 33:15Maggie Sellers Reum?

  I agree. I think like for me, growing up in the situation I grew up in, like I knew from a very young age that I wanted my own money for freedom. Like I didn't want anyone to be able to make decisions for me. And I think the power imbalance comes in, especially when you're dating someone successful, you're married to someone successful, where it's like if it's only their money, then it's only their decision.

• 33:41Speaker 02

  Yeah.

• 33:42Maggie Sellers Reum?

  And I think for me and for you, one of the, we bonded over is like, obviously there's so many benefits and one of the things I wanna like I'm doing now is saying I'm so lucky to be in a situation, but I'm also so deserving of it because it's like, I actually fixed a lot of the problems I think I had had with even my relationship with money before I got into my current relationship. But I think financial independence is something that I found before I started dating Courtney, and it's something I prioritize after I'm dating Courtney. And it is tricky figuring out like, where is that balance, wanting to be feminine, wanting to have my own life, but also merge together. Do you feel like you and Casper have had to have really hard conversations to get to

• 34:25Maggie Sellers Reum?

  a really good place, or it all just kind of happened really organically for you?

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• 35:56Speaker 02

  It's interesting because I think a lot of men, not to kind of stereotype, I'm sure it's the other way around as well. But in my experience with kind of seeing friends of mine and different people in the industry is some men can struggle with the success of their partner. And you know, it can be a bit of an ego bruise, but I have been lucky in the sense where Casper is like, he is making every single person he sees download my app. And also not, not a monthly subscription. He makes them do it. He's like, don't be cheap. Come on, do the year. So he couldn't be proud. And I think that's just luck of the draw.

• 36:36Speaker 02

  But what I will say is if you are in a relationship where you do notice that is coming through, then if that is a strong value of yours, having your own business and your independence and freedom and everything. Then I would, I would question whether that would be possible to be long-term for you. So I have just been lucky in that sense, but also we're very open. Like we've actually both just invested, like I've just done my first investment.

• 37:03Maggie Sellers Reum?

  Into a private company or public?

• 37:06Speaker 02

  It is private.

• 37:07Maggie Sellers Reum?

  Okay.

• 37:08Speaker 02

  Yeah.

• 37:08Maggie Sellers Reum?

  Is this the oat milk?

• 37:09Speaker 02

  Yeah.

• 37:09Maggie Sellers Reum?

  Okay, love it.

• 37:10Speaker 02

  We've both invested in this oat milk company. So I've done two rounds, Casper's done three rounds. He's heavily invested. And um quite kind of operational, which is really fun to see that. But um. So I think in those scenarios, like we've we've discussed things and obviously getting married, you kind of know where you two are at with your own.

• 37:31Maggie Sellers Reum?

  Finances.

• 37:32Speaker 02

  And also where you wanna where you wanna go with your life. I think this money is such a taboo topic, which is so bizarre because. It shouldn't be like it should just be, you know, something that we can discuss, especially between. A couple, like if you're gonna spend your life together sooner or later, you're gonna need to have these hard discussions. And I think the sooner the better.

• 37:52Maggie Sellers Reum?

  Yeah, um. As it relates to money, you're around things like Dior, you're building your business, which you've invested, you've never raised money for your business, correct?

• 38:02Speaker 02

  Yeah, nothing.

• 38:03Maggie Sellers Reum?

  So you put everything back into your business that you decide that you want to. You also are this very like organic, free. I think you're this mix of like what my psychic would call vertical and horizontal, like you care about the things that. Really make the world go around, love, partnership, family, like those values. But you also love a nice materialistic thing. So I guess like, talk to me about where you feel like your head is at in terms of where you're spending your money right now.

• 38:29Speaker 02

  Oh, okay, I love that. So I would say I've actually gone away from.

• 38:36Speaker 02

  Like super kind of logo focused um purchases.

• 38:41Maggie Sellers Reum?

  Okay.

• 38:41Speaker 02

  Um, so in terms of like pure, you know.

• 38:44Maggie Sellers Reum?

  Yeah.

• 38:45Speaker 02

  Um, what's the word? Surface level items. I would say I'm investing more in like minimal timeless stuff. Um, but also nothing excites me more than putting money back into my own business and building my team. I think that is my, if I can hire another expert. To join my team. That's the other thing. I'm like very anti generalists, very um.

• 39:08Maggie Sellers Reum?

  Pro specialist.

• 39:09Speaker 02

  Specialist, expert. So everyone on my team is an expert. So if I can afford, you know, a yearly salary for someone to join the team, that is what I'm putting my money into.

• 39:18Maggie Sellers Reum?

  Okay. And then what about investing? Like, are you caught? Have you caught the investing bug?

• 39:22Speaker 02

  Yeah, and and especially only something that I'm so incredibly passionate and aligned with in my own life because. Then I think it comes so natural. Like I also have a matcha company and I'm drinking matcha every single day. I found it so difficult to find a good matcha. So. Natural things like that, I think I would be all over.

• 39:42Maggie Sellers Reum?

  Yeah.

• 39:42Speaker 02

  Investing and I love it. I think it's a really smart idea to kind of spread the load.

• 39:48Maggie Sellers Reum?

  So you're pretty comfortable talking about money as it relates to like personal stuff, I guess, as we just talked about with your iteration of your role in your company. Do you deal with the finances of like Pilates by Brianey at all? Or do you touch that area of the business or no?

• 40:03Speaker 02

  Yeah, so I mean, I, as I said, I haven't ever taken, taken investment. I started this business with a tripod iPhone and Zoom membership.

• 40:12Maggie Sellers Reum?

  Yeah.

• 40:12Speaker 02

  Um, so I've always had a handle on the finances. I have my dad working with me full time, so he is kind of my middle man between me and my accountant.

• 40:21Maggie Sellers Reum?

  Yeah.

• 40:22Speaker 02

  Per now being the COO, he has that overview and we'll have like monthly meetings of where we're at. So I, I always want to have like an overview of it, but I don't want to be so.

• 40:34Maggie Sellers Reum?

  In it.

• 40:35Speaker 02

  Yeah, because also I think like if I get so in it and focus on the numbers, I will come away from my like joy of Pilates. And I don't want to be too like day to day involved. So yeah, I definitely have an overview of it and I'm very lucky that it's been super profitable since day one, so.

• 40:56Maggie Sellers Reum?

  Can we talk about the pricing a little bit? Because one of the questions from the community actually was around your pricing strategy. So I actually don't know compared to other platforms out there. Where do you think your price, are you like expensive, medium or kind of entry level?

• 41:10Speaker 02

  So if you compare to kind of like the, the entry level price point, so like 10 to $20 a month, I'm more expensive, but if you compare to like the Tracy Andersons of the world, then I'm much cheaper.

• 41:23Maggie Sellers Reum?

  What is it per month usually?

• 41:24Speaker 02

  Mine is $49.

• 41:26Maggie Sellers Reum?

  Okay, and have you ever done a price increase?

• 41:28Speaker 02

  No, and I won't.

• 41:30Maggie Sellers Reum?

  That's actually something that the community asked me to ask you is like, why have you not ever done a price increase?

• 41:35Speaker 02

  So I would never, ever, that's one of our company values. I will never increase the price, I will only add value. And I don't care who tells me otherwise, I will never do that.

• 41:46Maggie Sellers Reum?

  Did you just put together an advisory board?

• 41:48Speaker 02

  Yes.

• 41:49Maggie Sellers Reum?

  Okay, can you tell us a little bit about that? Like, do you have somebody that's advising you? You just said like, no matter what anyone tells me, like, do you have advice from different people amongst the sections of your business?

• 41:58Speaker 02

  Yeah, so I have just put together an advisory board. Casper is the chairman.

• 42:05Maggie Sellers Reum?

  Courtney's now gonna listen to this and be like, I need to be the chairman of Hot Smart Rich.

• 42:09Speaker 02

  Yes, oh my god, he would be the best. Um, and it's really fun, like, it's just such an amazing um group of people, like, very, very diverse.

• 42:19Maggie Sellers Reum?

  Who's on it?

• 42:20Speaker 02

  So Pear is on it.

• 42:22Maggie Sellers Reum?

  Okay.

• 42:22Speaker 02

  Casper's on it, my dad is on it, who is like, just super grounded, down to earth, like dad vibes. And then we have Morten Albeck, who is Albeck, I'm probably saying it wrong with the Danish accent. So Morten is an incredible Danish philosopher, written so many incredible books. And his business is all about meaning. So finding meaning in, whether it's your corporate job, so he'll advise like millions of people all over the world on giving their employees more meaning um in their wellbeing and day to day. So he is a huge part of the advisory board. And yeah, I think we are gonna bring one more person on, but TBC on that.

• 43:04Maggie Sellers Reum?

  Okay.

• 43:04Speaker 02

  But yeah, it's um, it's a fun thing to have, like, I have these advisory board meetings now and um it's inspiring, but at the end of the day, like, I think as a founder, you have to be very, very rooted in your mission and your values. If you lose that, you can get sucked into this like whole financial like vortex. It's not about that ultimately, I just want as many people as possible to use this app and to feel the benefits. And I think also it is a more expensive price point because I think there's a certain level of commitment if you pay for something.

• 43:39Maggie Sellers Reum?

  Totally, like even events.

• 43:41Speaker 02

  So I have a story on that, like on the pricing strategy. When I, like, a big turning point in my business was when I did this big January challenge and I charged two hundred pounds for the whole month. And it was, it was on Zoom, so it was live and recorded and I had like five hundred people, five hundred and fifty people sign up, so I made. Over a hundred thousand pounds in one month when I had no money. Like it it was insane. Like I had never made that in a year, like not even half of that at that point. So there was this interesting thing that I learnt from that. People spent two hundred pounds. They were not gonna miss a single class. Their bodies then changed.

• 44:23Maggie Sellers Reum?

  They saw the effects.

• 44:24Speaker 02

  Exactly. So I think, obviously, I'm not gonna charge two hundred pounds, but I think there's a certain price point where you feel good about it. You're like, no, I've paid for this. I'm committed. I'm in on this. And also you have breathwork, soundbars, pilates, recipes, all the lives. Like it's it's a lot of value for money.

• 44:41Maggie Sellers Reum?

  It's actually so interesting you say that because one of the things that I really struggled with when I first started was I was giving everything away for free on TikTok. Like every single video was so valuable that it was like, I mean, that's where I got my start and my credibility. But then what I've tried to transition to is this idea that like, that is actually like ten years of work that I was just giving for free.

• 45:03Speaker 02

  Yeah.

• 45:03Maggie Sellers Reum?

  And so we started doing this um paid section of my newsletter, which has actually turned into like a super super profitable part of HSR, which is like recurring revenue. And at first I was like, oh, my God, I feel bad asking people to pay eleven ninety nine or nine ninety nine, whatever it is. Um a a month for this part of my business when I was giving it away for free. And it didn't hit like wildfire right away, but now it's actually taken off and it's become a super profitable and a prioritized part of our business because I realize like people find value from it and they're actually paying for it. And it's okay that it's not free, but I think when you're starting your business, you

• 45:44Maggie Sellers Reum?

  are just trying to drum things up that you're like, I have to do everything for free. And then there's that moment where you're like, no, this is value. This is what people are willing to pay for. If they're willing to spend ten dollars on a coffee, they're willing to spend ten dollars on four case studies a month.

• 45:59Speaker 02

  Totally. And also, when you start to charge, I bet you people are downloading that newsletter with a notebook, making notes, taking it more seriously and then applying it to their life versus maybe dipping out, dipping in and dipping out. So I think you should be proud of that value you're offering. And I think one important thing to say is you should still, even though you're building this huge company and you know, people listening out there like building their brands, I think. You still need to gift. I think it's an important value to to gift and and keep that in you as as a person and as a brand. Like, I still do free live classes every now and then and Instagram lives and I think even kind of

• 46:45Speaker 02

  like adding value, like I set people up from our community with friends like that they've never met in a country that they've met. You need to do that. That is an important thing to do as a human and um yeah, an important thing that businesses should take quite seriously, as well as scaling and all these amazing things you still need to gift.

• 47:03Maggie Sellers Reum?

  Okay, can we gift a few memberships to Prolly by Ryan? Let's do a giveaway. We'll figure it out and it will be in the email. Um, and I could talk to you forever. I think it's been over an hour already. So, yeah, I know.

• 47:13Speaker 02

  So good at this, by the way. You're a natural. I hope I've done you justice.

• 47:16Maggie Sellers Reum?

  Oh, my god, you're amazing. I think it's just one of those things where it's funny because I think like this year has been a hugely transformational year for me and there's people in my life where I'm like, like I knew I wanted to really invest in and grow stronger with and that's why we made such an effort after my surgery to like come to London and be there for you because I think you're one of those people that I can just every single time, this is how I judge people now. Not by what they're wearing or what they who they are, whatever. It's like, how do I feel when they leave? Do I feel like I'm on the top floor, the main floor, my basement of my house? Like, not that because we're in the basement right now, but like the top floor is the feeling of like, metaphorically, like just I feel high and energized and high frequency and like you're always just one of those people I leave being like,

• 47:59Maggie Sellers Reum?

  wow, she is such a girl's girl. She is such an amazing person and I learned so much from you, so I can't thank you enough for doing this.

• 48:06Speaker 02

  Well, thank you for saying that. And just very quickly, I have a sweet story about that. One thing I remember from my wedding and I was completely wasted by the end of the night. Um, Courtney came over to me at the and on the dance floor. And honestly, this is like one of my core memories from the from the wedding. He came over and was like, you are such a good friend to Maggie. She really values you. I I know. He is so special and I think you two are like such a good act. So that's like a core memory for me. So I think you two are amazing.

• 48:37Maggie Sellers Reum?

  Well, it's funny because I'll I'll tell you why I told him that because when I, this is actually the best part about being a creator and being an investor and being an entrepreneur is like, I get to test so many different things. And when I did my nude sticks collab, it was so interesting to put myself back in the place of like, doing a PR thing, who's posting it and like, the effort and the cost, like I was finally back in the weeds because I think sometimes I get so far taken out of it that I forget like, sometimes when PR is getting sent to me, like how important as a small business it is for people to support. And you just like went so far above and beyond. And I was like, I said to Courtney, I was like, you can just tell that she is a fucking girl's girl and like always has her friends backs. And I felt that

• 49:23Maggie Sellers Reum?

  so strongly after I did that launch where I was just like, that it's not what it's about, but it's like, it's something to remember. And he has always just been like, Brianee is someone that like I enjoy being around. And I think it's also very difficult for me like, Courtney doesn't love everyone. And so when he likes someone, it's like a huge testament to their character.

• 49:44Speaker 02

  That's so sweet. Thank you.

• 49:46Maggie Sellers Reum?

  Okay. Well, let's have some fun before we finish.

• 49:47Speaker 02

  It was an amazing collab, by the way. So I can like taste it as we talk about it. It's so good.

• 49:52Maggie Sellers Reum?

  Okay, some rapid fire.

• 49:54Speaker 02

  Okay.

• 49:54Maggie Sellers Reum?

  This one's hard for you. You can only pick one for the rest of your life.

• 49:58Speaker 02

  Oh my God, I'm stressed.

• 50:01Maggie Sellers Reum?

  Matcha or a margarita?

• 50:03Speaker 02

  Ooh.

• 50:06Speaker 02

  You know what? I'm very torn, but I would have to say matcha because I'm not me without a matcha. But close second is a margarita.

• 50:16Maggie Sellers Reum?

  Okay. Um, you can only do one for the rest of your life. Abs, arms, butt?

• 50:22Speaker 02

  Abs. For sure.

• 50:25Maggie Sellers Reum?

  Okay. Night in or night out?

• 50:27Speaker 02

  Ooh. I would say night out.

• 50:31Maggie Sellers Reum?

  Wow. Okay. Um, travel or being home?

• 50:35Speaker 02

  Being home.

• 50:37Maggie Sellers Reum?

  St. Bart's or Ibiza?

• 50:39Speaker 02

  Oh, St. Bart's. I think there's nowhere on earth like it, even though Ibiza is incredible.

• 50:47Maggie Sellers Reum?

  Okay. Creatine or collagen?

• 50:49Speaker 02

  Oh, another good one. I would say creatine.

• 50:55Maggie Sellers Reum?

  Okay. Are you doing the array creatine gummies?

• 50:58Speaker 02

  I am.

• 50:58Maggie Sellers Reum?

  Okay.

• 50:59Speaker 02

  That's

• 50:59Maggie Sellers Reum?

  Celebrating tonight?

• 51:00Speaker 02

  Exactly.

• 51:00Maggie Sellers Reum?

  Okay, can't wait. Um, intermittent, intermittent fasting or a no-go?

• 51:05Speaker 02

  For sure no-go.

• 51:07Maggie Sellers Reum?

  Why?

• 51:08Speaker 02

  Like, wouldn't touch

• 51:09Maggie Sellers Reum?

  Okay, that's a really good one to end on. Why?

• 51:11Speaker 02

  So I think for so many people it works, especially men. I think for women, it plays havoc typically with your hormones and periods and stress and cortisol. I think we need to wake up and fuel our bodies.

• 51:27Maggie Sellers Reum?

  Okay, I also agree.

• 51:28Speaker 02

  I'm a big foodie. I eat constantly. I'm obsessed with good food.

• 51:34Maggie Sellers Reum?

  Bryony Bass, thank you so much for coming on Hot Smart Rich and just sharing all of the insight and the tips with everyone. Where can people find you?

• 51:42Speaker 02

  You can find me on at BryonyDeary right now.

• 51:47Maggie Sellers Reum?

  TBD.

• 51:47Speaker 02

  TBC, yeah, exactly. Um, at Pilates by Bryony. My matcha company is Cloudshire Matcha. My podcast is Beyond the Mat um, with Dear Media and

• 51:59Maggie Sellers Reum?

  And is, you know what someone else asked me from the community? Is there anything that you're working on, hiring people, putting out that you want people to know? Or how can people get involved with what you're doing?

• 52:09Speaker 02

  So, everyone can join our community. It is like the most inclusive, open space. So, for sure, join our community. We link at every, every newsletter on a Sunday. Um, and I'm always opening, open to hiring new people. We're looking for a full-time videographer, content creator, but next level um, at the moment. But again, like I'm always, if I, I'm the type of person, if I meet someone and I think they're special, I would

• 52:38Maggie Sellers Reum?

  Take a chance.

• 52:39Speaker 02

  Yeah.

• 52:40Maggie Sellers Reum?

  Thank you so much for coming on Hot Smart Rich. We love you!

• 52:42Speaker 02

  Love you so much. Thank you, guys.

• 52:44Maggie Sellers Reum?

  Bye.

• 52:55Maggie Sellers Reum?

  If you're starting a business, there are certain things that are so fun to think about. Y'all know I love a mood board, so everything that relates to the creative, the name, the brand, the website, the vision board. But then there are the things that make you pause and ask, "Am I even doing this correctly, or do I even want to be doing this?" Like forming your business, getting the right documents, keeping your personal information private. This is where our sponsor, Northwest Registered Agent, is so helpful. They're a one-stop shop for founders who want to launch and legitimize their business without turning it into a giant admin spiral. They help you form an LLC or a corporation, act as your registered agent, and give you tools like a business address, operating agreement, website, phone number, professional email, and free guides.

• 53:39Maggie Sellers Reum?

  They also have real corporate guides who know your local laws. Visit northwestregisteredagent.com/hsrfree and start using free resources to build something amazing. Get more with Northwest Registered Agent at northwestregisteredagent.com/hsrfree.

• 54:00Speaker 01

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