Perplexity Labs replaces your AI tech stack? (Full Demo)

I explorePerplexity Labs, the AI agent product from Perplexity. I test its capabilities across multiple use cases including creating film storyboards, generating sales leads, developing content strategies, and performing financial analysis. Throughout the demo, I am surprised at the quality and depth of the outputs, particularly the tool's ability to create visual storyboards and comprehensive business dashboards. Timestamps: 00:00 - Introduction to Perplexity Labs 01:18 - Film director AI Agent 07:04 - Salesperson AI Agent 11:11 - Content strategy Consultant AI Agent 20:13 - Financial Analyst AI Agent 24:08 - Salesperson AI Agent (pt2) Key Points: • I test Perplexity Labs' AI agents against other AI tools like ChatGPT, demonstrating its capabilities for various business functions • Perplexity Labs ($20/month) can create detailed film storyboards, sales lead lists, content strategies, and financial analysis • The tool generates comprehensive dashboards with actionable information, including contact details for potential clients The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/ Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.skool.com/startupempire/about FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Greg Isenberg?

  Is Perplexity Labs better than ChatGPT, Manus and Claude? Well, today we are going to find out. Now, if you don't know what Perplexity Labs is, it's basically the AI agent product via Perplexity, the $13 billion search engine company. Now, I did a few prompts right before this, and I skimmed the results. I'm gonna go through it today, and I was literally blown away. So watch me as I replace a salesperson, a copywriter, a viral social media lead, a film director, a financial analyst with Perplexity's new AI Agents Products Labs. You are in for a treat. I'm gonna actually, I'm gonna share all my prompts.

• 0:45Greg Isenberg?

  I'm gonna share the workflows. I'm gonna go through it. And by the end of this episode, you're just gonna have a really good understanding of how to use Perplexity Labs, how to use these AI agents for your business, for building out, you know, whatever it is that, you know, you wanna build, you know, a startup, grow your startup, and just give you a better chance of success. So.

• 1:18Greg Isenberg?

  Without further ado, I'm gonna, I'm gonna start with, I'm gonna start with this film director thing. So I went to Labs and I said, "Develop an eight-minute mini-film ad for a startup, idea browser.com, a place where people come and find their dream startup idea." So it's the startup I created called idea browser.com. We have startup ideas there, and I need, I wanna do this like, you know, eight-minute ad, but I wanna make it almost like a short film, because I think that if I do that, it would get a lot of views online. But I don't wanna spend hundreds, $100,000 on a video agency to do it. So I say, "Make a story about a 24-year-old McDonald's employee

• 2:02Greg Isenberg?

  who finds an idea there and changes their life." And I say, "Create six storyboards and a full screenplay." Now, I'm not gonna bore you with Exactly what this says, but just, you know, check this out. It it it basically fi- it it details this protagonist profile. Maya Chen, who's twenty four years old. Maya embodies the reality that one in eight Americans have worked at McDonald's with seventy percent of employees learning transferable skills. So it, you know, it does some background information. It it creates the character. And then this is what really blows me away. Look at this sketch. I am literally blown away here. And when I first started seeing these sketches, by the way, I was like, wow.

• 2:47Greg Isenberg?

  If you put this into ChatGPT and turn this in like this isn't an easy way to take this image and make really, really good YouTube thumbnails. So you can actually use some of these storyboards that you're developing on perplexity labs and just use that for, you know, social content, YouTube thumbnails, that sort of thing.

• 3:08Greg Isenberg?

  But it's basically drawing out, you know, exactly what what the storyboards look like. And then it's what's cool about

• 3:18Greg Isenberg?

  perplexity labs is it has these files that it generates. So you can see here.

• 3:25Greg Isenberg?

  You know, it's literally documenting the scene, a typical suburban McDonald's, cars circle the drive through. The break, you know, Maya sits alone at a small table, eating a burger. She checks her phone, several missed calls from student loans. She sighs, opens her banking app, two hundred and forty seven dollar available balance. It's fire like I I'm reading this. I'm seeing the storyboards. I'm like, this is absolute fire. And I actually am, I'm literally in disbelief on this. Like I I thought that I was gonna do, by the way, I thought I was gonna do this episode on perplexity labs and be like, it's not that good. And I even texted the CEO of perplexity, Arvin, and I was like, you should come and showcase it. He never responded.

• 4:10Greg Isenberg?

  And I, once I saw this, I was like, wow, this is incredible. So, um, you know, look at this, just absolute beautiful thumbnails.

• 4:23Greg Isenberg?

  They even have, you know, a visual storyboard analysis, like what are the visual cues? By the way, this is also something that you can take into VO three. This is something that you can take into cling. This is something that you can take to other AI tools to basically create the video concepts. And the beauty is it tells you what to say, right? It says soft sad lighting shall adept a field. These are things that if you're not a film director, you probably don't know. You know, I'm not a film director. I don't have that much experience in film. So how cool is this?

• 5:02Greg Isenberg?

  It even goes and it created this, the script for the specific idea browser.com core demographic ambitious individuals trapped in unfulfilling employment who possess industry knowledge for entrepreneurship. You know, it gives you a conclusion. It tells you why you should do it. And then, you know, you know, if I was actually going and building this, I would be like, great, like, you know, I like this, I don't like this, and I would refine the steps. There's an area here for the assets. When I click on that, this shows all the different steps that it took. So it's very similar to like the perplexity or deep seek reasoning where you can see what's happening in real time. And I generally like this.

• 5:46Greg Isenberg?

  I like reviewing the steps because just, you know, it's showing me how they came to these conclusions. So that is the first, the first thing I wanted to show you. Sam Altman, the co-founder of OpenAI, just said that it is the era of the idea guy, and he is not wrong. I think that right now is an incredible time to be building a startup. And if you listen to this podcast, chances are you think so too. Now, I think that you can look at trends to basically figure out what are the startup ideas you should be building. So that's exactly why I built idea browser.com. Every single day, you're going to get a free startup idea in your inbox, and it's all

• 6:30Greg Isenberg?

  backed by high quality data trends. How we do it, people always ask, we use AI agents to go and search what are people looking for and what are they screaming for in terms of products that you should be And then we hand it on a silver platter for you to go check out. We do have a few paid plans that take it to the next level. Give you more ideas, give you more AI agents and more, almost like a chat GPT for ideas with it. But you can start for free idea browser.com. And if you're listening to this, I highly recommend it. I'm going to show you the salesperson, how you can create the AI sales agent. And then after that, I'm going to show you the viral social media person.

• 7:15Greg Isenberg?

  Which by the way, basically teaches you how to get to 100,000 followers in a short amount of time. So let's start with the salesperson. So I prompted it. We are a design agency selling AI products to the Fortune 500 and fast growing startups. Create a potential customer list for us. The target companies are Fortune 500 execs, their CEOs, chief product officers that need new profits that are AI first and to shift to an AI first company. List at least 20 companies clearly stating their contact info, company business intros, addresses and other specific details. Make a dashboard. So I had heard that perplexity labs, if you ask it to make it a dashboard, it actually can.

• 7:58Greg Isenberg?

  And I had a feeling that this would be really good because I mean perplexity is really good at searching, so it's obviously would be good at searching for you know, potential leads. And everyone wants more customers to to their business, right? And this is like, I asked this because you know, we do like I run a an agency for that does exactly this, you know, helping companies build AI native experiences. So I looked at this and it basically gave me 20 companies. And the way it did it was interesting. So it's like, here's the first name. Basically, it knows that like it basically gave me the email address of the CEO of Walmart,

• 8:43Greg Isenberg?

  the CEO of Amazon, the CEO of Apple, the CEO of Alphabet, the CEO of Microsoft. CEO of United Health Group, like all of them, right? And it gave me their phone numbers, headquarter address. Look, Elon Musk, Elon at Tesla.com, hit him up. I'm not saying that, you know, you can get to these people. Like, who knows if they respond? But these are, these are their email, you know, emails, which is absolutely, it's absolutely insane. So how do you use this dashboard? Okay, personalize outreach, highlight your agency, leverage business instruction. Okay, and is this is what, so this is what it's considering the dashboard?

• 9:27Greg Isenberg?

  Oh no, this is the dashboard, okay. So that's a little tip for you. I think that realistically, how many of these people are going to answer? I don't know, but I think that, you know, would be interesting to see is like, okay, the, let's just re-prompt it. Okay, these people are going to be really hard to reach. What about the contacts of CEOs?

• 9:54Greg Isenberg?

  Founders of the last Y Combinator batch? And let's see what happens, right? So let's see, let's see if, if it's able to do it and how it adds it to the dashboard. The cool, the other cool thing is it emails you when it's done your, your research. So that's pretty cool. So you can just like hit, hit a labs. And by the way, to get, to get a labs, labs going, you want to make sure that you're not clicked here for search. Search is like your, for your fast, quick searches, like your Google searches.

• 10:38Greg Isenberg?

  Deep Reaches is for like, you know, more intense, deep research, like almost like you're investigating. And then labs are basically using the AI agent product.

• 10:50Greg Isenberg?

  And by the way, I should mention it's $20 a month to get access to labs. And I also should mention, I'm not sponsored, obviously, by perplexity. And like I said, I reached out to them and they never responded. So I reached out to them just because I wanted, wanted Arvind to come on the pod to demo it, but so be it. Okay, while that's compiling and gathering sources, let's go talk about

• 11:19Greg Isenberg?

  the viral social media person. How can you use perplexity to have like the smartest Mr. Beast, almost like having your own mini Mr. Beast in your company? So here's what I said. I'd been seeing a lot of Dan Co stuff. I don't know if you've seen Dan Co, but he's got like a million followers on YouTube and Instagram, stuff like that. I've been seeing a lot of it. So I was just like, hey, I've been seeing a lot of Dan Co stuff. You know, everywhere on one man businesses. He talks about one man businesses a lot. I'm trying to replicate that strategy, but for another niche. What niche would that be? And what are the content formats I should do? Bonus points if you give me a little content calendar. I want 100,000 followers within 90 days.

• 12:04Greg Isenberg?

  So this is interesting to me because sometimes I'll see someone like this, like take off and I'm like, that's really cool. But like, there must be, you know, I've talked about this on the channel before, like social is a game of formats. So, you know, there must be a way to use his formats in another niche. So let's, you know, let's ask labs to tell us and it goes and does that. It tells me a bunch of different niches and I love how it breaks it down. Like AI productivity is growing really quick, but it's, you know, has very high monetization, but the competition level is medium. The content appeal is very high.

• 12:45Greg Isenberg?

  You know, content creation, what if I, you know, just used, been the Dan Co of content creation? Well, the competition level is very high. So, you know, this is just a good framework for thinking about, you know, what niche should I? Should I be in? I will say, these are like, this is too big. Like, personal finance, too big. Health and wellness, too big. Content creation, too big. Should be like, content creation for nurses, you know, content creation for lawyers. And that, you know, in the defense of perplexity labs, that is something that you can re-prompt afterwards. So, I don't think perplexity labs is like a one-prompt type thing, although I will say the film director thing was pretty close.

• 13:28Greg Isenberg?

  But yeah, really like how it's breaking it out. Like, if an employee showed me this, I would be like, this is, I love you, this is dope. They actually researched Dan Coe's content structure. And they say, Dan Coe's content framework revolves around six key elements that consistently drive engagement and followers' growth. His approach centers on creating content that includes a compelling hook, addresses relatable problems, provides unique solutions, promises significant benefits, takes confident stances, and offers novel perspectives. So, they actually go through a framework, his framework, hook,

• 14:10Greg Isenberg?

  big relatable problem, clear and unique solution, big benefit, confidence and polarization, and novel perspective, big idea. They define it for you, and then they give you a example. So, an example of a hook, most people waste three hours daily on fake productivity. Actually, incredible hook. Big relatable problem, you feel busy all day but accomplish nothing meaningful. So good. Clear and unique solution, use the two-hour AI-powered focus block system. You have me. Big benefit, reclaim fifteen-plus hours weekly while doubling your output. Okay. Confidence and polarization, traditional productivity advice is dead. AI changes everything, you know it.

• 14:54Greg Isenberg?

  Novel perspective, big idea, your attention is your most valuable asset, not your time. And then it says, at the last, the content application row, you know, it just tells you, for the hook, for example, first line of post, video thumbnails, email subject line. It's giving you, it's giving you a playbook. It's giving you Dan Coe's playbook, so you... Don't have to, I mean, you can go and figure this out yourself, but why? Why would you do that to yourself? This is going to save you time and it's going to give you a better, precise way of becoming the Dan Co of your niche. Okay, let's continue going.

• 15:35Greg Isenberg?

  Content pillar distribution. Following Dan Co's methodology, your content should follow this distribution. Forty percent educational content, AI tool reviews, productivity systems. Twenty-five percent inspirational content, success stories, mindset shifts. Twenty percent personal brand building, behind the scenes content. And then 10% entertainment, polls, challenges, then 5% soft product promotion. Top performing content types. Are you kidding me? It tells you exactly what you should do and what the engagement rate would be. TikTok, carousel posts, long form threads. Love that. It tells you that, you know, he focuses on Instagram and TikTok platform growth. Or actually, not that he focuses, that that's where the platform growth is.

• 16:22Greg Isenberg?

  That's cool, but that's pretty obvious. It shows you in a, in a pretty nice graph, like how, you know, that achieving 100,000 followers in 90 days requires averaging 1,111 new followers daily. So like, it kind of breaks it down. And it says like, what aggressive growth looks like. That you're going to need a million plus views each month, cross posting three to four times daily, influencer, influencer collaborations and a paid promotion budget of five to $10,000. Content creators who achieve this typically invest six to eight hours a day. It's telling you this, like, it's, it's telling you, is this realistic? And you might look at this and you'd be like, I don't have $5,000 to $10,000 to spend on this. Therefore, I'm out.

• 17:07Greg Isenberg?

  But then it says, here's some more realistic milestones. It says 10,000 to 15,000 followers in 30 days. 30,000 to 50,000 followers in 60 days. 50,000 to 75,000 in 90 days. Okay, cool. Now it gives you daily content distribution strategy. It tells you exactly what you should do. You know, on day one, interactive poll, two, short form video, gives you the content idea. My content creation workflow revealed how I managed fifty plus tasks without burning out. I tested five writing tools. Here's the winner. How to think like a high performer. My complete productivity system in sixty seconds. The content repurposing strategy that worked. It gives you, it gives you the content idea. It gives you the hook.

• 17:52Greg Isenberg?

  It gives you the CTA, gives you the hashtags. I don't know if I'd put the hashtags in personally. That's kind of a miss, but here you go. And again, you know, we, we can just ask perplexity labs to do this. Like if you don't want to be in this niche, tell what niche and then just tell it to create a ninety day content calendar for you. It's insane. And this is twenty dollars, twenty dollars perplexity labs a month. So it tells you a weekly production schedule, like how long the time required is. And this is just going to help you put it in your Google calendar. So you know, if you can actually, you know, get to it.

• 18:33Greg Isenberg?

  It gives you your content idea bank within an estimated reach. Someone definitely should, I want, I want you all, like people listening to this to try this out and see if it works. How much, how much reach are you actually going to get? Like I said, this is my first time using perplexity labs. So yeah, curious how it works, but on, you know, as someone who's myself, like built an audience of over a million followers and on platforms, like I'm reading the stuff and I'm like, yeah, this, this is gonna, this is gonna hit. This is gonna hit. This is a really smart idea. Uh, monetization, it tells you how you can monetize mini courses, consultation calls. It tells you your critical success factors, like, like non-negotiable elements, common pitfalls to avoid.

• 19:17Greg Isenberg?

  Tells you what your content creation arsenal should be. You know, and yeah, it's just like, hey, you should be working on AI and productivity. Um, that's the niche, although.

• 19:30Greg Isenberg?

  You know, Dan, Dan Co is, is like a more of a productivity. Yeah, I guess the niche they're giving you is like Dan Co, like an AI first version of Dan Co, which honestly isn't a bad idea. So I, I think this is really cool. Here's all the assets in one screen. The strategy right here, it's, it's, it's, this was really, really cool. Okay, so it's still working on figuring out the YC sales, sales lead stuff. So it says four minutes left. So let's, let's, we'll, we'll get to this probably by the end and see if it actually could become a, you know, a free lead source for not just Fortune 500, but startups. Financial analyst, I thought was interesting.

• 20:16Greg Isenberg?

  So I'm a big Warren Buffett guy. And I just basically said, like, recommend a trading strategy based on Warren Buffett. I like that value-based investing approach, but I'm into startups. I believe in the future AI, any value-based trades here. So I'm basically saying like, well, you know, if, if Warren Buffett was 25 years old or 30 years old and into AI and into startups, would he, would, what would he invest in? And then, you know, is there opportunity? This isn't financial advice or whatever. Do your own research and stuff like that. But I just think, you know, it was interesting from an educational standpoint around what Warren Buffett AI-inspired investment strategy would be.

• 21:00Greg Isenberg?

  And the coolest part of it to me is, is this, like, it basically mapped out, you know, which companies are fair valued, like it's got like Microsoft fair valued according to the Buffett score. And then it's like, oh, who's undervalued? Oh, you know, this company, Marvell, and like, you know, oh, cool. Let me go look at them or this company's super, oh, you know.

• 21:28Greg Isenberg?

  Or actually, sorry, those are, are those overvalued? I know, yeah, they're fair valued, fair valued. So undervalued is in the blue. Here, I'll just go in. And it's like, okay, Taiwan Semiconductor seems like it's undervalued. SAP Alphabet, I'm going to go look into this and do my own research.

• 21:48Greg Isenberg?

  It says a Buffett-inspired AI strategy should focus on six distinctive investment categories, each offering a different risk-return profile in alignment with value-investing principles. The most attractive opportunities lie in categories that score highest on both expected returns and Buffett alignment metrics. So if we go through here, we can see the inspected return on here and the risk level here. Buffett obviously doesn't want high risk. So this is just super interesting and it's cool how fast it was able to do this. It was able to create this in under five minutes.

• 22:30Greg Isenberg?

  So it says here, "AI value plays represent the most compelling opportunity, offering 16% expected returns with a 9 out of 10 Buffett score." These include undervalued companies like Qualcomm, which trades 22% below fair value despite its dominance in mobile AI chips and 5G technology. So if I click on this, it just shows me the Buffett-adjusted return, the Buffett fit, what the expected returns are. And again, it helps you kind of research what companies you want to invest in if Buffett is interesting to you.

• 23:12Greg Isenberg?

  It shows what his core investment philosophy is, but adopted to AI. So he says, "Focus on AI applications you can understand. Prioritize enterprise AI over consumer AI gadgets. Look at economic moats in AI, data moats, network effects, switching costs. What PE ratios to look at."

• 23:38Greg Isenberg?

  Just interesting. Conservative projections suggest Buffett-inspired AI strategy can deliver 12% to 15% annual returns over 10 years, beating the broad market by 2% to 4%. So, really interesting that you can go and use labs as a, is this company overvalued, undervalued? And, you know, is there an opportunity to outperform the market? Like, this is a analyst, financial analyst in your pocket. Okay, so, let's go back to this. So, let's just go, let's go through, while this is loading, let's go through the steps that, that it went through, so, that's going through.

• 24:23Greg Isenberg?

  So, it says, "To identify the contacts of CEOs and founders, I'm compiling a list of the most recent YC cohort, gathering public, public available information on their leadership and focusing on their contact details, company descriptions, and relevant specifics to facilitate outreach." Okay, great. So, it's finding the list of companies, startups, and founders involved in YC spring batch. They're finding specific information, they're going through LinkedIn, they're using something called Ask Handle. Oh, what? Whoa. Okay, so, it's done now. It created this, dude, are you kidding me? So, this is a list.

• 25:07Greg Isenberg?

  Okay, we gotta, we gotta do this in fullscreen. Okay, I clicked fullscreen and it didn't let me do it. So, that's obviously a bug, but I'm gonna just zoom in so everyone can see it here. It's giving me all these people's email addresses, and these are people who've raised millions of dollars. What, okay, actions? What happened when I clicked? It basically built, oh my god, and an outreach template. "Hi founder name, I noticed cohesive in the recent YC batch and was impressed by your focus on the Agentic CRM for blue collar businesses." So, it's pulling what they actually do. "Our design agency has helped several B2B YC startups increase conversion rates by 35%

• 25:50Greg Isenberg?

  through streamlined user experiences and clear value propositions. As you're scaling, would you be interested in a quick discussion about how strategic design could accelerate your growth?" Like, from a first shop perspective, pretty, pretty amazing. This is really cool. This is really cool. It's crazy. More people don't know about this. Wow. And it basically, it created the distribution, like, are they B to B? Are they healthcare? Are they consumer? Interesting that's 75 or B to B. It says it breaks it out into whose high priority and low priority. By the way, we've talked about vibe marketing on the channel and automating stuff. You know,

• 26:30Greg Isenberg?

  my next step is like, you know, I'll do this in another episode of the pod, you know, like and comment if this this sort of stuff is interesting and you want more of this in your feed. But I think automating a lot of this, like automatically have have like your agent reach out, like, I don't want to, I don't want to do this myself. I just want it to be fully automated from A to Z that uses perplexity labs. So I'm going to look into that and see if that's possible. It's great. I've created a comprehensive web dashboard that allows you to filter companies by industry priority level and AI focus, access founder contact information with one click copying,

• 27:12Greg Isenberg?

  view detailed company profiles and outreach suggestions and export filtered contact list for your CRM system, track outreach attempts and follow up. Wow, this is crazy. So it's got the app here. Oh, here it is in full screen. Wow, you can export this as a CIV. You can literally copy the emails. There's an action here. Wow, copy the template. Am I, am I the only one that is just blown away by this? This is like, no one is doing this. I guess I can use other platforms to try to do this, but this is, this is really easy to do. So the last thing I was going to do was I was

• 27:54Greg Isenberg?

  going to prompt the salesperson AI to write an email to these people, but it had the emails there and they were pretty good, honestly. So that's really, really crazy. So this is, you know, the question, going back to the original hook, I guess, going back to the intro, is perplexity labs better than chat GPT madness Claude? In some ways, it's, it's, it's definitely in the stack. Like, I want to, I'm a, I like using Manus. I like using chat GPT. I mean, there's pros and cons for each of them. But I definitely think that I'm going to start using this more. And I think there's probably some arbitrage opportunities because there's probably

• 28:38Greg Isenberg?

  some things that this is doing better than, than, you know, Manus and other, and other things. So, there you have it. There you have it. Perplexity Labs, AI agents. Hope you enjoyed. I'm learning in real time and I'm sharing what I'm learning. And I hope that's helpful for you. I hope it gets your creative juices flowing. And I'll see you, I'll see you next time. I'm releasing episodes every few days. So, thank you for listening and I can't wait to see what you build and I'm rooting for you.