MrBeast Shares His Best Business Advice

Access Shaan's interview prep and research notes: Episode 676: Shaan Puri ( https://x.com/ShaanVP ) sits down with MrBeast ( https://x.com/MrBeast ) to talk about the mindset that made him the youngest billionaire and biggest entertainer on earth. — Show Notes: (0:00) Origin story (5:11) Burn the boats (11:15) The Rule of 100 (16:49) You can make anything go viral (23:27) Cloning (28:39) Impossible is possible (36:53) Consultants are a cheat code (41:25) Block out the noise (43:00) Reinvest everything (47:30) Feastables (53:02) Getting jacked (54:56) Buying TikTok — Links: • MrBeast on YouTube - https://tinyurl.com/2wfkm4by • Beast Games - https://tinyurl.com/fh3atsxp • Feastables - https://feastables.com/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N. A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Speaker 00

  Let's go.

• 0:00Shaan Puri?

  So here we go. I have it here. This is the Mr. B's secret.

• 0:04Speaker 00

  I don't know if I should be concerned.

• 0:06Shaan Puri?

  And I guess you faked going to college?

• 0:08Speaker 00

  Oh, that's a juicy one.

• 0:10Shaan Puri?

  On your hundredth video, you wrote your stats.

• 0:12Speaker 00

  I did do that. I remember that.

• 0:13Shaan Puri?

  It's not like at a hundred, you were rich and famous.

• 0:15Speaker 00

  People say it takes 10,000 hours to master or something. And I'm like, that's when you start.

• 0:19Shaan Puri?

  But you know, like, nobody does this, right?

• 0:20Speaker 00

  I don't understand why.

• 0:22Shaan Puri?

  So we want to do an exercise to see.

• 0:24Speaker 00

  If I can come up with a viral idea?

• 0:25Shaan Puri?

  But with a budget of a thousand dollars. Yeah, exactly. So we're gonna do a random word generator.

• 0:29Speaker 00

  Well, they're gonna think this is great. All right, so it gave us the word grandmother. So what's a viral idea with a grandmother? I mean, bro, if you actually want like a mega banger.

• 0:50Shaan Puri?

  Jimmy, what's up?

• 0:51Speaker 00

  How's it going, boys? Hey, how you doing? Let's go. So it's been two years. Lots to update people on then.

• 0:56Shaan Puri?

  I think your business has grown like 10x since then.

• 0:59Speaker 00

  Probably, something like that, yeah.

• 1:00Shaan Puri?

  Yeah, it's wild to see. In fact, actually, this is kind of where I want to start because you walk in, we're in your, we're in your office. This is like Jimmy's actual office. And it's easy to see the size and scale. And now it looks like, of course, you know, like this is all, yeah, this is all happening.

• 1:16Speaker 00

  Yeah.

• 1:16Shaan Puri?

  But I like to see that journey. And I actually want to play a clip for you.

• 1:20Speaker 00

  Oh, guys. So we're starting off with the origin story, it sounds like.

• 1:23Shaan Puri?

  You're gonna hate this.

• 1:24Speaker 00

  Does Letter Room, what would you bring?

• 1:26Shaan Puri?

  Let's, this is from a video on your YouTube channel called quitting.

• 1:30Speaker 00

  Oh, God.

• 1:31Shaan Puri?

  I don't know if you remember this.

• 1:32Speaker 00

  Oh, God.

• 1:32Shaan Puri?

  Do you know what you're about to hear?

• 1:34Speaker 00

  I remember uploading this video. I cannot, I do not remember a single thing I said in this video.

• 1:38Speaker 02

  You guys make it really hard to, to quit. Um, it's been a month since I uploaded to YouTube. And to be honest, I was pretty sure I was done with YouTube. I kind of want to start uploading. Like, I feel like my YouTube channel has so much potential. I've made over half a thousand dollars in money off of this channel. I feel like this channel could grow. Like, money aside, just I could become famous, which would be awesome in and of itself. So I don't know. I might start uploading.

• 2:04Speaker 00

  Is this AI?

• 2:05Shaan Puri?

  This is you, dude.

• 2:06Speaker 00

  I don't remember saying any of that. Whoa, really?

• 2:09Shaan Puri?

  How wild is that, dude?

• 2:11Speaker 00

  Oh, my gosh. I was making $500 a month. Why would I quit?

• 2:16Shaan Puri?

  And in the thing you were talking about, you're like, you know, I've been busy with sports and I just haven't been as consistent. And then what you said was you were like, the comments have kept me going.

• 2:24Speaker 00

  Yeah.

• 2:24Shaan Puri?

  You're like, I logged in today. I wasn't planning to upload, but I saw 20 comments. And you know what? I think I might, I might keep uploading.

• 2:32Speaker 00

  Man, that's crazy. Yeah. That was, uh, that was also around the time I got Crohn's disease because I was really into baseball and I wanted to play baseball in college. Um, and so I was all in on baseball and there was constant tug and pull where it's like, one day I'd wake up and I'd be like, oh, I want to be, try to play in the MLB, which I had zero shot at. I never would have, but you know, you're delusional when you're a little kid. And the next day I'd be like, no, I want to be a YouTuber and this is more realistic and I can make money. And then I got Crohn's and I went from 200 pounds and I was weightlifting every day down to 139 on the verge of dying. And I lost every ounce of muscle I had. I was like, well, I just made this easier. YouTube. I was probably like 14, 15 at the time. And then, yeah, that's so.

• 3:09Shaan Puri?

  Sometimes life is working for you.

• 3:10Speaker 00

  Yeah, that was probably around that time there too. So it was probably going through Crohn's during that and trying to figure out like, am I doing YouTube? Am I doing baseball? Cause I'm a very all in kind of guy. Wow.

• 3:21Shaan Puri?

  And so, I mean, just to hear you be like.

• 3:22Speaker 00

  $500 a month? That's crazy.

• 3:23Shaan Puri?

  No, no, no. Half a thousand.

• 3:25Speaker 00

  Half a thousand. Yeah.

• 3:28Shaan Puri?

  I'd never even heard that. That's amazing.

• 3:30Speaker 00

  I was richer than I thought back then. So I made, no, that was definitely cap it. I was now making $500 a month. Or maybe I had one month where I made $500 and I was like, okay, maybe someone from school might see this and I want to flex. As I was like, when I graduated from high school, I was making nothing. I was, I was not making $6,000 a year back then.

• 3:47Shaan Puri?

  Dude, you had this great quote. You go, I started making videos when I was 11. No one watched when I was 11. No one watched when I was 12. No one watched when I was 13, 14. Is anyone ever going to watch these things? 16, nobody's watching. 17, oh, I'm about to graduate high school. Still, no one is watching my videos.

• 4:03Speaker 00

  Yep. And 18, no one watched. I think it was around 19 when, where I started to really figure it out.

• 4:07Shaan Puri?

  And I think, so why are we doing this episode, right? Our audience is not trying to be YouTubers. Uh, it's mostly business founders, investors.

• 4:14Speaker 00

  I think it worked for you.

• 4:15Shaan Puri?

  Yeah, yeah, yeah. I'm kind of a YouTuber now. You got me. What I like about you is that your approach to whether it's. YouTube, selling chocolate, losing weight, whatever it is.

• 4:25Speaker 00

  Yeah.

• 4:25Shaan Puri?

  You have a certain mentality. I think you are wired differently. I think in 20 years, I'm gonna be able to look, I'm gonna show my kids and be like, yeah, wait before Jimmy was president. He, he came on my podcast. We sat at this little table. So I honestly think you're wired differently and I wanna share those with audience that anybody could use, whether you wanna be a swimmer, you wanna be a YouTuber, you wanna be a business person, whatever. I also called your assistant, called your thumbnail guy.

• 4:50Speaker 00

  They didn't even tell me that. What?

• 4:53Shaan Puri?

  So here we go. I have it here. This is the Mr. Beast secrets and so.

• 4:57Speaker 00

  I don't know if I should be concerned.

• 4:58Shaan Puri?

  We're gonna go through these. These are nine of what I consider to be your rules. Now you could tell me if, if these are bullshit.

• 5:05Speaker 00

  Are you making this a game?

• 5:06Shaan Puri?

  It's a little bit of a game. Here you go. So we're gonna play this game and each one of these is to me a rule of Mr. Beast. It's something we've seen about the way you operate and I want you to kind of talk about these. So this is number one.

• 5:16Speaker 00

  Okay. Burn the boats.

• 5:18Shaan Puri?

  Burn boats. So burn the boats. Your mom wanted you to go to college and I guess you faked going to college. You pretended to go. What is the story?

• 5:26Speaker 00

  Oh, that's a juicy one. So, well, first off, we didn't have the kind of money to go to a real college. So it's just like a free community college. But yeah, my mom, because she grew up pretty traditionally, the, you know, military worked her whole life, but then 2008, she lost everything when the real estate collapsed. And so, lost all her savings and stuff. Like we, we went bankrupt and had to file for bankruptcy like. So she's like very paranoid. She just wants her, her kid to like go get a job and like not fuck up and not do any, because she's very risk averse. And so, that was a constant tug and pull because I'm like, I wanna be a YouTuber or homeless. And she'd be like, but you could be homeless. I'm like, okay, I mean, it is what it is. I don't care. I'm gonna be a YouTuber. And she, it just never clicked in her head. And to her, it's like, if he doesn't get a college degree, he's like,

• 6:09Speaker 00

  my son's a failure. I just wasted 18 years. Like he's, he's not gonna be able to provide. So for her, it was like either college or my life's ruined. Cause that's just how her brain's wired. And because she went through so much. And so, when I was like, I don't wanna go, she was just like, then leave, get out of the house. Like I can't, I just can't bear the sight of my son just sitting around and, and you know, just throwing his life away. And I didn't have enough money to move out. So I was like. And luckily, the community college is so cheap. It's not like she was wasting money on it. So I was like, OK, I'll go to college. And then I just flat out lied to her. Like, I was like, I'll do it. But, you know, I had no intention of actually doing it. And so I went just to see what it was like. And I was like, well, maybe I'm like being a little dramatic. And I went to class for like a week. Horrible. It was so boring.

• 6:52Speaker 00

  I mean, I swear, like, the teacher was just reading out of the book. And I was like, why, why do I have to? I could just read the book. Like, what are we doing? You know? And I said that to some of the people around me. And they're like, yeah, that's what education is. Stop complaining. And I'm like, I just was, my head hurt. And so then I was like, it is what it is. Like, I have like a six month time clock. I have to make enough money where I can move out? Because once my mom knows, I'm screwed. She's gonna kick me out of the house. Honestly, I would want to leave the house because I know it's gonna make her depressed and very sad.

• 7:21Shaan Puri?

  So you just didn't go after that?

• 7:23Speaker 00

  Yeah, so I would go every day, go. And then I would just sit in like this, like I had a really old Dodge Durango that was super used with a lot of miles. And I would just sit in the Dodge Durango and like edit videos. And I film at night and I'd come home.

• 7:34Shaan Puri?

  And would you come back and be like, school was great, mom?

• 7:36Speaker 00

  Yeah, you know, she'd be like, how's college? And I'd be like, you know, and then move on. And I just wouldn't tell her that I'd stopped going.

• 7:43Shaan Puri?

  But you burned the boats. You're like, all right, I got six months.

• 7:45Speaker 00

  Exactly.

• 7:46Shaan Puri?

  I gotta either make it or shit gets real.

• 7:48Speaker 00

  And somehow I figured it out. I don't even remember. But I had a month where I made 20 grand right before it was time, like, the window was almost up. And then I just told my mom, I was like, I haven't been going. I'm failing. I found a place down the road. It's 700 bucks a month. Sorry. She's like, all right.

• 8:08Shaan Puri?

  Hey, real quick, I'm trying something special for this episode. Let me know if you like it. We are talking to Jimmy. And before these episodes, I do 30, 40 hours of research and prep. And I make detailed notes that, for me, make it super easy to remember all the key takeaways. Well, for the first time, I'm actually gonna give those notes to you. So you can get them for free in the description below. It's my notes, the key takeaways from this episode. Go ahead and grab it. It's down in the description below. Is this kind of a strategy for you where you're like?

• 8:35Speaker 00

  I don't think it's a strategy. It's for my personality. I'm a very obsessive person. Like I, if you told me to like do a hundred things, I would struggle at it. But if you told me to think on this one thing every second of the day for the next 10 years, like I can do that pretty easily. So I like to just obsess over something. I like to dream about it, wake up, think about it, think about it, think about it, think about it, think about it, more work on it, work on it, work on it, think about it, think about it, dream about it, and just do that every single day. Like that, for, to me, it comes very naturally, so.

• 8:59Shaan Puri?

  What was your observation? We just went to Walmart with Jimmy.

• 9:01Speaker 00

  We did.

• 9:01Shaan Puri?

  Jimmy, you're, we haven't talked about this.

• 9:03Speaker 00

  Most of your audience probably doesn't even know, I sell chocolate. We have a Feastables, it's a chocolate company, and I'm sure we'll go into that at some point, yeah.

• 9:10Shaan Puri?

  Feastables. This episode is brought to you by Feastables.

• 9:12Speaker 00

  So I took him to a Walmart, just because it's my favorite thing to do. In my free time, I go walk up and down chocolate aisles in different retailers, and so I brought him along.

• 9:19Shaan Puri?

  He was telling us everything about merchandising, everything, not just about Feastables, but about competitive chocolate companies. He was showing us, like, talking numbers of sales. Dude, I thought like influencers, it's just like you give them a product, they're like, oh, this? Okay, guys, hey, buy this. You know the chocolate game inside and out. He was in the aisles, like reconfiguring the SKUs, making everything straight.

• 9:41Speaker 00

  I like landed in DC for a layover to then fly to North Carolina. And then I got off the plane to go to my connective flight, and I was like, wait a minute. And I just opened up like Google Maps, and I searched Walmart, and I was like, I can just drive there and hit 25 Walmarts on the way home. And so then I, it was like 10 a.m., and then I just skipped my connective flight, just rented a car, and I drove from DC, visited every Walmart on the way to North Carolina. I didn't get home till like 9 p.m., and I just like, it was like, that was the best day ever.

• 10:06Shaan Puri?

  I wonder if the CEO of Hershey's has done that.

• 10:08Speaker 00

  Probably not.

• 10:09Shaan Puri?

  I wonder if he's doing it. And then the guy.

• 10:11Speaker 00

  It's a problem.

• 10:12Shaan Puri?

  Your friend who was like, have you gone to Walmart with him? They're like, he's like, yeah, I don't know, Jimmy has like a badge. Like if something's out of stock, he just goes in the back and restocks it himself. Did they give you like, do you have some way of like?

• 10:22Speaker 00

  Well, it's a, it's a vendor's license. So a lot of people have vendor's license, like beverage, like Coca-Cola. They, so they have a direct sales network where you can fit like theoretically 10,000 chocolate bars in a pallet. You can only fit 500 Coke cans, so it's like a lot harder to store 10,000 cans of Coke than it is 10,000 chocolate bars. So for that, they have Coke trucks at some Walmarts they go to every single day, and they'll just. Take the product and go put it in the back for the Walmart employees and they'll go stock the shelves and everything. So Walmart's pretty transparent about that, which I was, when I first got into the CPG game, I was like, no shot. Like they're just gonna let us do it. But yeah, if your product's out of stock on the shelf, you have a vendor's license, you can go in the back, scan it in and put it on the shelf.

• 10:58Shaan Puri?

  Smart.

• 10:59Speaker 00

  Yeah, I mean, you could argue it's not a good use of your time and I don't know why I do it. It's kind of therapeutic. I just love going to Walmarts and fixing the product. And I like just observing it, like what it looks like on the shelf, seeing what the competition's doing, just seeing who's grabbing it and buying it.

• 11:11Shaan Puri?

  It's like those memes, like men won't go to therapy, but they'll do this. This is your thing, right?

• 11:16Speaker 00

  Organize a chocolate aisle in Target or Walmart.

• 11:18Shaan Puri?

  So let's do, uh, rule number two. This one, uh, go ahead. You can, we can reveal this. I think you know what this one is.

• 11:25Speaker 00

  Rule of a hundred. I know.

• 11:27Shaan Puri?

  I gave it a name. So this is, I'm gonna quote you on this. So this was somebody, you know, I'm sure you could ask this a million times.

• 11:33Speaker 00

  Okay.

• 11:33Shaan Puri?

  How do I, you know, what advice do you have for me as a YouTuber? Or how do I be successful on YouTube? And you said this thing that to me was like, every creator should print this and put it on their wall.

• 11:43Speaker 00

  Oh God, what did I say?

• 11:44Shaan Puri?

  This applies everything. You go, look, your first video's not gonna get views. Period.

• 11:48Speaker 00

  Make a hundred videos, improve something every time, on the 100th one, then ask questions.

• 11:52Shaan Puri?

  To me, that's the rule of a hundred. Is before you come ask for advice, it's like, have you made a hundred videos? And every time, try to make one thing better. And that's like also very achievable too. It's not like some insurmountable thing to do. It's like, all right, I'm gonna make my intro better. I'm gonna make my editing better, or whatever it is. And that, and the, the beauty of what you said was, I think the way you said it, you were like, if you do that a hundred times, and I say, come talk to me after you've done the hundred, people, 99% of people just don't do it. And then the 1% of people who do, they don't need me after that. Like you figure it out, which is, which is really cool.

• 12:22Speaker 00

  A metaphorical mindset, because that's the thing. It's, uh, most people who like need advice is just go do it and learn through failure. I'm a big fan of just trial by fire, go do it, fuck up a bunch of times and like get 0.1% better and then do that for a couple of years.

• 12:37Shaan Puri?

  I have a couple of other pictures to show you. So this is one, this is one of your thumbnails.

• 12:41Speaker 00

  Oh God.

• 12:41Shaan Puri?

  During your ride.

• 12:42Speaker 00

  That's still on my channel?

• 12:43Shaan Puri?

  So I went and I looked at your. Your first hundred. I was like, alright, let me see. He said the rule of a hundred. Let me go look at his first hundred. And I saw this and like today, you're probably known as like one of the best, smartest thumbnail people in the world.

• 12:56Speaker 00

  Black Ops 2 shotgun gameplay with commentary, PS4 or Xbox?

• 13:00Shaan Puri?

  I suck at making thumbnails, which is honestly dope because most people, if they feel like they're bad at something, they just don't do it. They shy away. And then you have this other one, which is like your 100th video. On your 100th video, you wrote your stats. You go, subscribers.

• 13:14Speaker 00

  I did do that. I remember that.

• 13:15Shaan Puri?

  730 subscribers. So on your rule of a hundred, it's not like at 100, you were rich and famous.

• 13:20Speaker 00

  Yeah.

• 13:20Shaan Puri?

  Right?

• 13:21Speaker 00

  And honestly, yeah, probably 150 of them are me asking people on Xbox Live to subscribe. Like when I'd be playing Call of Duty and like a game chat, I'd be like, yo, subscribe to my channel. So.

• 13:32Shaan Puri?

  What do you see people get wrong about the rule of a hundred?

• 13:35Speaker 00

  Most people just aren't as obsessed with improving things. They get like pigeonholed in the box and they're like, oh, I just need to improve. I mean, this applies to everything, but I guess specifically content. They'll be like, oh, I just need to write better jokes or I need to have better camera or this. And then it's not, it's just a mindset. Like every single, every single thing can be improved. There's no such thing as a perfect video, you know, from, I mean, you can go as low as you want to like the coloring, to what you're wearing, to how you speak, to how long the video is to, I mean, there's nothing that you can't improve. And so like just having that mindset where you're always trying to get better. Then like applying that to everything across the board, not just narrowing on this one little thing. But also with this, honestly, a lot of people are mentors, they just don't listen. So they either ask me for advice and like the ones who will listen, they will take their revenue

• 14:19Speaker 00

  from like 30K to 400K a month or their goals subs or whatever it is, I can show them how to hit it. But a lot of times people ask for advice, I'll say it and it'll be like in one ear and out the other. And like, so those are the worst.

• 14:29Shaan Puri?

  I use this because I was studying Seinfeld recently. And I don't know if you know, Seinfeld has this daily thing. Seinfeld's now like 70 years old. He's still like in the stand-up comedy game. He's the only stand-up billionaire, like ever. So he's the only comedian who's a billionaire. It's pretty crazy. And so I was like, alright, what can I learn from Seinfeld? And one of the things he did was he was like, every day for like the last 45 years, I wake up and my first two hours of the day, I write. He's like, I write jokes. He's like, guess what? If you want to get good at jokes, you write jokes every day. And he's like, every day I just try to make it one better than the other. They talk about writer's block. He's like, that's nonsense. He goes, my rule is I sit down, I don't have to write. I just can't do anything else. And he's like, and then that makes me write. And I've been doing that. And he has this yellow legal pad of all the pages he ever did.

• 15:12Shaan Puri?

  And he, he literally laid them out on a road. And he like paved the whole road. It became like a yellow brick road, basically. It's incredible.

• 15:19Speaker 00

  Do you know how many hours that is? Two hours a day for 45 years? 30,000 hours, right?

• 15:24Shaan Puri?

  Yeah.

• 15:24Speaker 00

  That's, you know, that's the thing. People say it takes 10,000 hours to master or something. I'm, I'm like, 10,000 hours, that's, that's when you start. You know, first, like, that, like, that's the mindset you need with like the rule of 100. It's not, um, because 10,000 hours, what is that? It's only like eight hours a day, every day for four years.

• 15:40Shaan Puri?

  Yeah, exactly.

• 15:40Speaker 00

  It's not that, they get crazy. But to a lot of people, 10, you know, that's the saying, 10,000 hours in your master. I think it should be 100,000 hours, to be honest. I think 10 is too easy.

• 15:49Shaan Puri?

  So if Seinfeld is like locking himself in a room and saying, I can't do anything but write jokes. Do you ever have to do that? Or is it just?

• 15:56Speaker 00

  No, this is just what I live for.

• 15:57Shaan Puri?

  Yeah.

• 15:57Speaker 00

  So, I mean, I just, I wake up, I walk in the studio and normally this whiteboard over here, we erased it. I guess that wouldn't be leaked, but it'd have all the businesses, all the piles, all the bottlenecks, anything I could do to push things forward. And it's all listed out and there'd be probably three or 400 things. And then we'd go through at the start of each week and we'd just pick what needs to be done to, what should we prioritize, et cetera, et cetera. So it'd be like feastables. It's like, you know, ethical sourcing, here's three things that need to be done. Here's all the major bottlenecks that if you stepped in, you could push it forward. Content, toys, lunchly, whatever. So that's more how I structure my days is like, because we just have a lot going on. And it's just like making sure what I'm working on is the most efficient thing. Because if there's like 10 people sitting around waiting on me to make a decision to go work, that shouldn't be a Friday thing.

• 16:40Speaker 00

  That should be a fucking Monday at 9:01 a.m. thing. You know what I mean? So it's very, even just, just figure out what I need to accomplish in a week. And then even the order of what we do is very important.

• 16:49Shaan Puri?

  You want to do the third one? You want to put that, Jimmy?

• 16:51Speaker 00

  Let's see this bad boy. You can make anything viral.

• 16:54Shaan Puri?

  So in your, can we talk about your leaked?

• 16:57Speaker 00

  Yeah, of course, the document.

• 16:58Shaan Puri?

  How to succeed.

• 16:59Speaker 00

  Yeah, you did a podcast on it.

• 17:00Shaan Puri?

  So we want to do an exercise.

• 17:02Speaker 00

  Exercise is a, a challenge.

• 17:03Shaan Puri?

  A challenge. A challenge. To see, uh.

• 17:06Speaker 00

  If I can come up with a viral idea?

• 17:07Shaan Puri?

  Yeah, exactly.

• 17:08Speaker 00

  Okay. The problem here, I'm, I'm down for this. The only, the ironic thing is the only one here who will actually know if it's viral or not is me.

• 17:16Shaan Puri?

  You're grading yourself here, right?

• 17:17Speaker 00

  I know.

• 17:18Shaan Puri?

  It's that meme where Obama's putting the medal on himself.

• 17:19Speaker 00

  Exactly. Because you guys could be like, I don't think that'll get 100 million views. And I'll just go, no.

• 17:23Shaan Puri?

  But, but here's the stipulation. Take a normal thing.

• 17:27Speaker 00

  Yeah.

• 17:27Shaan Puri?

  Make it an interesting viral idea, but with a budget of a thousand dollars.

• 17:30Speaker 00

  A thousand dollars.

• 17:32Shaan Puri?

  Oh, Mr. Beast would just put a million dollars on the line.

• 17:34Speaker 00

  Make it ten grand.

• 17:35Shaan Puri?

  Okay, ten grand, ten grand. And you, you said you used to use random word generators.

• 17:38Speaker 00

  I did all the time.

• 17:38Shaan Puri?

  So we gave you a random word generator. If you hit, uh, I don't remember.

• 17:41Speaker 00

  Generate random words?

• 17:42Shaan Puri?

  You can pick, you can flip through a few until you find a word you want. Try the actual thing, like now is the thing.

• 17:46Speaker 00

  To give a little context to your viewers, the thing is like, you could spend seven days, this is something I've said on other podcasts, I think this drives it home. I spent seven days buried alive, right? That got hundreds of millions of views, me laying in a coffin. It's like, holy shit. Put a coffin, ten feet underground, cover it with 20,000 pounds of dirt. I'm literally in a coffin for a week. That's, that's cool. That's viral. That was seven days of me laying down. I theoretically could have, instead of doing that, laid in just a bathtub for seven days. No one would've gave a fuck, like that video would never, but in theory, it's the same amount of time, at least from a film perspective, logistically, maybe not. But in theory, both are me just laying down for seven days. But one is super fucking viral, the other no one cares about. And so that's like the power of ideas, like, oh, an idea, with the right idea, you can do the exact same amount of work as a different idea, but get 50x the return.

• 18:30Speaker 00

  So that's, that's why I'm so adamant about generating good ideas. All right, so I just hit random, create random words. Chocolate.

• 18:37Shaan Puri?

  There you go. Chocolate's easy.

• 18:39Speaker 00

  They're gonna think this is real.

• 18:40Shaan Puri?

  No, no, no, keep going, keep going.

• 18:41Speaker 00

  It said chocolate. This is a random word generator, it's no problem, they're not gonna, they're gonna think this whole thing's staged.

• 18:47Shaan Puri?

  None of it.

• 18:47Speaker 00

  Uh, grandmother.

• 18:48Shaan Puri?

  Okay, fair enough.

• 18:49Speaker 00

  They gave us the word grandmother. So what's a viral idea with a grandmother, um, that can be done for $10,000? I mean, bro, if you actually want like a mega banger, I would do, um, I, uh, completing a hundred year old's bucket list.

• 19:05Shaan Puri?

  Oh, so you meet a grandma?

• 19:06Speaker 00

  Yeah, I'd find a grandma. I mean, if you really wanted to, I wouldn't say I would do this, but if you wanted like a viral value, I'd find a grandmother who's like terminally ill and I'd take her and her grandkids and come, you know, do everything on their bucket list for them. Like, bro, that's a cool idea. Like, don't do this title, but she will die in 30 days. So I fulfilled all her wishes. That you clicked that.

• 19:27Shaan Puri?

  That's so good. Hold on, we gotta do another one. Okay, you passed. You passed the test. I just.

• 19:33Speaker 00

  All right, bro, this is a lifestyle. I can make things.

• 19:35Shaan Puri?

  I like the magic tricks.

• 19:36Speaker 00

  Drawing? Do you wanna do that one?

• 19:37Shaan Puri?

  Yeah, drawing.

• 19:38Speaker 00

  Okay, the next one he hit was drawing. I mean, well, so you want it for 10 grand? Because the first thing I thought of is for drawing is drawing the world's largest picture, but that would be more than 10 grand. Actually, weirdly enough, a lot of videos go viral on YouTube where people are just like customizing phones or things like that. I, depends, if I'm like a really good artist, I would do, like TikToks go super viral where they like find two, like a guy, a couple on a street and they like sketch them.

• 20:03Shaan Puri?

  Stop them.

• 20:03Speaker 00

  But, but, but they, they sketch them like really ugly, but they like stop really beautiful people and then they're, they turn their artwork around. They're like, what the fuck? And those, those do really well. Like, it'll be like a very handsome guy, but they, they'll do their face like really round and like with buck teeth. And it's always, those do really well on TikTok. Like, I've seen some get 100 million views. So that would be one way you could do drawing. I mean, even, it's just if you're good enough artist, like, and if you're not, just get good and study and be good. I would like, you could design like a hospital floor or something for like Make-A-Wish kids and like do like cool artwork or something. If there's like some film you could put up over, draw it and like do a design that they just peel off a couple of days later, like that wouldn't be that expensive. That'd be cool. Like, I surprise Make-A-Wish kids with, you know, their favorite characters or something.

• 20:50Speaker 00

  Yeah, I mean, the, how many do you want?

• 20:53Shaan Puri?

  When you're brainstorming, are you usually just kind of by yourself? Are you, like, what's your crea, like, if I said, Jimmy, you gotta come up with something, what would you do to set yourself up to come up with great ideas?

• 21:01Speaker 00

  Yeah, cuz in transparency, I have teams now and so I don't, I'm not as like, I used to do this all myself. Now I pay a lot of people to do it. And I just like work with them on the back 10%. But, I mean, yeah, the, if you really wanna come up with like great ideas, you need to surround yourself with other very creative people. I mean, I, I'm not gonna say their names, but I have at least five people that I, if I really needed to solve something, I would call, I'd fly them down. It'd be boom, boom, boom, boom, me in the middle. And we, we could solve anything, like creatively in terms of virality or anything like that. They're just like really, really good. Like, one's good with thumbnails, one's like the smartest guy I've ever met. When it comes to titles, another, he's just a fucking freak and he says the craziest stuff, but it's very like inspirational. And so you need like that like shotgun that's constantly shooting out stuff.

• 21:45Speaker 00

  And then like another guy, we would describe him more as like a sniper, like he's not gonna say much, but when he says it, you're like, dang, that's good. So yeah, I just have like my go to people who are like very creative and like, yeah, they just pull the best out of me. It's very important you have that like, I think, didn't Steve Jobs call it in like creative ink, like his think tank?

• 22:03Shaan Puri?

  Yeah, and they had a thing where they were like at Pixar, they have a book called Creativity Inc.

• 22:08Speaker 00

  Or Creativity, yeah.

• 22:09Shaan Puri?

  And he said, it's not, people think, oh, we just come up with the best ideas right away. He goes, no, it's because the creative process is taking something that sucks and removing suck. And so he's like, yeah, we sit there, we watch the first version and it sucks. And then we, we trust each other enough to be like, yeah, that kind of sucks, but here's what sucks about it. Go back, try again, try again, try again. He said, by the end, by the 10th thing, we've just removed all the suck and all that's left is the good bits.

• 22:32Speaker 00

  Uh, yeah, I was just.

• 22:33Shaan Puri?

  Do you buy that? Is that?

• 22:34Speaker 00

  Yeah, I was just at Pixar is at the Steve Jobs building and I was just with some of the employees out there working and just seeing how they go about it. And like, they're doing daily reviews over there, which is like, you know, every day, like what they work on, they're showing to like the director and stuff and getting like real time feedback. And they're very like egoless and it was very cool to like see their culture and how they go about it. Like, cause they, I mean, in terms of animated films, they're second to none.

• 22:57Shaan Puri?

  Right. I remember a couple of years ago when we talked to you, you said that coming up with ideas was still the thing that you felt like you had the most trouble handing off to anyone else. It was like the thing that you still just like excelled most at and couldn't.

• 23:11Speaker 00

  I've trained so many great people at that now.

• 23:13Shaan Puri?

  Okay.

• 23:14Speaker 00

  Yeah. I mean, I, I have enough ideas for the next five years, so that's not a bottleneck at all. Like I have too many, like, uh, I, I would just start listing them off, but then the problem is everyone's stealing them.

• 23:23Shaan Puri?

  So. Yeah, yeah.

• 23:27Shaan Puri?

  Okay, great. Let's go to the next one. All right. So we have, that's three of the rules. Number four, I'll flip this one. Cloning.

• 23:33Speaker 00

  Yes.

• 23:34Shaan Puri?

  All right, so the backstory of this one is last year, when we were doing our camper event, it's basically a room full of business people, billionaires, all whatever. And you started describing how you run your company. And you were 25 years old at the time, you're now 26.

• 23:48Speaker 00

  With these people double my age and 20 times the experience of me.

• 23:51Shaan Puri?

  Correct. And so there, we're listening and we're like, so who is this guy? This guy's been following you around all day. Who is this? And how do you run this? How do you train people? And you were like, you described this process of cloning. And I swear, I saw like five billionaires make a note to themselves. So can you describe, what is your cloning principle? What does that mean?

• 24:08Speaker 00

  Well, the thing is, like, as a founder, because I assume a lot of your viewers run.

• 24:11Shaan Puri?

  Founders and investors.

• 24:12Speaker 00

  Yeah, like, you're constantly having to put out fires, you're constantly having to do things. And that's a flaw. You're always going to be putting, like, having to work on stuff. But you should view anytime you have to work on things as a flaw. And it's like, how do you, what's the fastest way to stop working on something? Every time you work on it, have someone on your hip and have them learn how to do it, essentially clone you to do that task. And so anytime, I don't ever work alone anymore, because anytime I'm doing something, that's a problem. And like, someone should be doing this in six months. And so that's, that's just like the cheat code to doing it.

• 24:42Shaan Puri?

  And it's cloning, not training. Why?

• 24:44Speaker 00

  Well, we would call, now that I have hundreds of employees now, I think we're probably closing on 500. So it's a lot more training. But clones are more like the all-in people who are going to like run your company one day and make, like, and have the upside to like live with you. And, and, you know, because like, someone who's making $40,000 a year, they're not going to live with you and follow you around 15 hours a day.

• 25:02Shaan Puri?

  Right. But early on, you had that. You had people literally like.

• 25:04Speaker 00

  I still have people like that, but it's like, that's, that's just a small subset of it. So, yeah, of the, on the core team, yeah, 100%. It's just like, the thing is, the more you know about everything going on, the better. Because a lot of what you do in one part of a, one vertical of business in finance or in this or that affects other parts. And so the more you understand the whole business, the more you understand the ripples you create across things, the better efficiently and better you can do these kinds of things. And so just having a clone who knows everything about the whole business, as opposed to just one section, just makes it where they can just make decisions so much faster and they can cut through red tape. And it just makes it so much easier for you to just like, because like, when you're in hyper growth scale, you don't know like what the next fire is going to be or the next thing is to fix. And so you just have a couple of versions of yourself, which is so nice. Because it's like, oh, this thing over here in editing is falling apart.

• 25:48Speaker 00

  All right, clone, you followed me around for the last two years, you know what I would do. Just go fix it. You know what I mean? So I don't have to go fix it.

• 25:53Shaan Puri?

  Every part of a company is not like, it's not like you look at a thing, you're like editing. Editing is its own thing. No, editing is people editing, right? Everything is people. And so what I liked about the way you were doing it was, I think on the outside, people hear this, they're like, I follow you around all the time, live with you, that's crazy. I would, you know, that's, that's harsh. I met the people doing it and they were like, this is the greatest opportunity.

• 26:13Speaker 00

  Exactly.

• 26:13Shaan Puri?

  I came here for this. I wanted, I want to be great. He's given me the opportunity to be great. Not everybody wants this, but I really want this.

• 26:20Speaker 00

  You can either go to college for like, not even for years, go to college for three years, or you can follow Sean around for three years and like just all day, every day. And the version of you that follows Sean around for three years will make way more money. You'll be way more experienced, way more valuable to him. Or you could just go to any one of his competitors and you'll make 10 times more than if you got a degree in there.

• 26:38Shaan Puri?

  Warren Buffett cloning story?

• 26:39Speaker 00

  No.

• 26:40Shaan Puri?

  So Warren Buffett, when he was young, he wanted to learn investing, right? So he goes to the guy who wrote the book on investing, Benjamin Graham. And he's like, uh, Mr. Graham, I wanna, I'm, I'm Warren Buffett. I'm a big fan of your work. I want to work for you. I will work harder than anyone you know. And you know what? I'm willing to work for you for free because this, this matters so much. I want to learn from you. And Ben Graham goes, son, your price is too high. And he was, Warren was like surprised. And then later he's like, he was so right. I got so much more out of working every day at Ben Graham's hip than him getting my free labor. Actually, the value exchange was like completely, he was correct. And I, that always stuck with me because it's so true. Like dude, how do you, if you want to learn, that's the best way you could possibly learn.

• 27:22Shaan Puri?

  And as a founder, you know, ultimately you, you want judgment to scale. So it's like, if people in your company can think, what would Jimmy do and get the right answer? Now you've got two Jimmys, right? You know, like for the most part, they can make decisions.

• 27:34Speaker 00

  And then other times it should be like, what would Jimmy do? Okay, Jimmy's not always right. In this instance, he's an idiot. Let's go call him out on it.

• 27:42Shaan Puri?

  What will he say when I tell him what I'm actually gonna do?

• 27:44Speaker 00

  Yeah. And then they think even one step further, which is like my, like long-term clones are great. They'll be like, okay, well Jimmy's going to want data back. He's not going to care about an opinion. So I'm going to just go do all the research and grab the data. And then they'll, they'll ask me something and they'll say blah, blah. And they'll be like, I knew you were gonna say that. And they'll hand me things. I'll be like, well, what about this? And they're like, I knew you were gonna say that. And I'll be like, oh, great.

• 28:02Shaan Puri?

  And by the way, it's not just you, even other people, there was like a guy, he was also cloning people. He's like, yeah, I'm the, I'm the main guy for this part of the business. So I need to be training people. So this is how I'm doing it.

• 28:11Speaker 00

  Zero to one is so difficult, but then one to three, you know, like is, is so much easier. So that's like, the hard part is like training that for like downloading, I'll pick a random thing, like writing the videos, right? Like obviously I used to write all the videos myself, taking all that and getting where someone else could do it without, while keeping the essence of like what makes it viral and what makes it good. And not feeling too corporate and scripted, because we're not scripted, etc. Like going from zero to one, that took like five years, but then, you know, him training the next two people is great because I don't have to do it. And he trains those two and those two train the next. And so it's just like, that first clone is so imperative and then they can do the rest.

• 28:44Shaan Puri?

  That's great. You want to do the next one?

• 28:45Speaker 00

  All right, sure.

• 28:49Speaker 00

  Possible is possible. Fuck, yeah.

• 28:50Shaan Puri?

  Impossible is possible. All right. So this is, I asked your, uh, I'm friends with Rohan, the guy who runs your TikTok.

• 28:56Speaker 00

  Yeah.

• 28:57Shaan Puri?

  I go, tell me the thing where you realize like this guy's built different. This guy thinks differently than, than a normal person would. I was like, that's the story I want. And he goes, he goes, I don't know how to explain it. This is the quote, Jimmy will give you an impossible mission, but he'll say it in a way that makes it seem totally possible. And then he leaves the room and you're like, god damn, this is impossible. He goes, for example, Jimmy came to me and said, I need 10 million TikTok followers a month, Rohan. He goes, and every month I told Jimmy, it's impossible like a hundred times. And he told me, do it 500 times. He told me to do it 500 times.

• 29:29Speaker 00

  I think we had two months where you gained 10 million.

• 29:31Shaan Puri?

  That's what he told me. He goes, he goes, I, he goes, I didn't do it most months, but I did do it like, you know, two months. And we got way further than we ever would have got had he not laid down like kind of this impossible gauntlet. So that's one story. I'm sure there's like a thousand of these, but like, do you live by this? I guess, how would you, how would you talk about that?

• 29:47Speaker 00

  Oh, well, I don't try to just give people KPIs that I think are impossible, just to torture them. I just like, I think most people, they're, when you ask them to do something like very incredibly difficult, like what I first did, I want to bury myself alive for a week. Like people's first inclination is just, that's not possible. And like technically, almost anything is possible. And so it's just like, so my first thing is just like, why do you say that? Like, let's go through the gambit and then they'll all. Always be like, well, it's just not possible. And then you just have to be like, go do the fucking research. And then they'll come back and it's like, is it too expensive? Cause we can figure out ways, is it too unsafe? Or we can navigate safety or whatever it is. And so it's like, I hate when people tell me something can't be done. Just tell me the cost and like what the problems are.

• 30:28Shaan Puri?

  Where the bottleneck is.

• 30:28Speaker 00

  Yeah. And then if like, then let's look at those. And objectively, if it's too expensive or something that's not worth investing the time into or what, then that's fine. And then I'll kill it. But just tell me something, cause like half the stuff I did, if I just listened to people and they told me it wasn't possible. Like I wanted the Eiffel Tower for a video. Not possible. Why, why, why is that not possible? Go get the fucking Eiffel Tower. Like until the head of the president of France tells you no, it's possible. Like, I don't.

• 30:53Shaan Puri?

  And then when he says no, ask his kids. See if they have some sway over him.

• 30:56Speaker 00

  That's a given while you're on the phone. Like we just filmed a video where we had the three pyramids of Egypt. And we were like, um, you know, spending like, we were there for a hundred hours. This crazy video, we explored the pyramids. It's like my favorite video ever. Same thing, like you can't just have the three pyramids. I'm like, did Egypt tell you that? Like, what do you mean? Go make some phone calls. You know what I mean? And it's just constantly, even today, when I'm not with my core group that I've trained very well. It's just always like, you can't do that or no, or they'll go make a phone call. Or okay, fine, Jimmy, we'll go try to get the pyramids. They'll go away, they'll come back a day later. You can't have the pyramids. I'm like, who'd you call? This tourist guy who like works at the pyramids. I'm like, okay, call the head of tourism. Like, how do you get their number? Okay. Well, that's different. You didn't ask me how to get the head of tourism's number. You asked me, you just told me it was not possible.

• 31:42Speaker 00

  Like, so now, like, please don't do that again. Like, we gotta figure out what the problems are. Let's figure it out. And then we make calls and you figure it out. And next thing you know, it's, and so it's just like, that's a big thing that you have to like, if you really, in my opinion, want to innovate and do things that are, you know, have never been done before and push boundaries. You have to like have a mindset amongst your people that it's not, nothing is impossible. It's just how much does it cost? How do you do it? And then you just make an objective decision.

• 32:06Speaker 03

  It seems to me like when you solve these impossible problems, you have to think on like a lower level rather than a higher level. Have you heard the story of Elon getting his rockets from Texas to Florida where they launched them?

• 32:16Speaker 00

  No.

• 32:17Speaker 03

  So the normal way everyone gets their rockets to Florida is on a barge, right? But it takes like. Three months and cost a bunch of money.

• 32:23Speaker 00

  Didn't he fly it there?

• 32:24Speaker 03

  He drove it there. He's like, no, we're gonna drive it instead. And they're like, well, it's way too big, like.

• 32:28Shaan Puri?

  Well, first answer was.

• 32:29Speaker 03

  It's impossible.

• 32:30Shaan Puri?

  Can't do it.

• 32:30Speaker 03

  Yeah, yeah.

• 32:31Shaan Puri?

  And he said, let's go. And he has a great line, which is, physics are the only laws. Everything else is a suggestion. And he's like, is it physically impossible to get it to Florida? No, okay, we agree on that. Great. Now let's continue to figure out where the bottleneck is. And it's like, oh, the boat, too long, too expensive, whatever.

• 32:46Speaker 03

  And so, you know, oh, well, it's impossible to get it through overpasses. And so they, he's like, well, what would be the shortest way to get there without encountering a single overpass? So they go, they do this like extremely circuitous route, all on backroads. And they're like, but even if we do that, there's still a problem with power lines and telephone wires. And so they have like some of the smartest people on earth, driving in a van in front of these rockets with big poles. And they just push up the telephone wires. They can go under and then they go to the next telephone wire. And it's just like, you just have to like approach it like a caveman almost to like beat the impossible. Do you find that's the case a lot?

• 33:22Speaker 00

  Yeah, quite a bit. And a lot of it is just a willingness. It's just people who have to love what they do. And, and people who really love problem solving will, will, you know, figure these things out. And so it's just having the right person in the right seat at the right time, who like actually wants to go deep. And like people, there are certain people where you give them something that seems impossible. And they will be giddy and they'll be like, fuck, yeah, I can't wait. Like I have people like that where I could call and be like, what's something?

• 33:45Shaan Puri?

  They don't wake up until it's, until it's hard.

• 33:48Speaker 00

  Well, it's like, I guess if I wanted a different world wonder, if I was like, I want the Taj Mahal for a week. Right. There, like people in my company, if I called and said that, like, I promise you, they would smile. They'd be like, okay. Like they'd see that as a challenge. They'd go to war to figure it out. And then, not in my company, but just there are other people that you would say that. Oh, my God. You know, and so you just gotta get the right people who just deeply enjoy solving problems and like see it as a challenge. And like, like there, there are people built that way. And those are the people that really succeed in that environment.

• 34:15Shaan Puri?

  And even a different example, that's not getting the Taj Mahal or the Eiffel Tower. One of my favorite videos of yours where I, the first time I was like, all right, respect. This is before I met you.

• 34:24Speaker 00

  Okay.

• 34:24Shaan Puri?

  I was like, okay, respect was Ben was telling me about you and he goes, he, he made a video said, I'm gonna cut through this table with a plastic knife.

• 34:32Speaker 00

  Oh my gosh. I remember this weirdly very well. I was sitting in high school and I just like, I had a, I don't know. After lunch, I just had a, I put the plastic knife in my pocket for some reason. I don't remember why. And then I just put my hand in pocket. I was like, oh, a plastic knife. And then I just started like scraping against the desk and I was like, oh wow. I'm like, kinda like, I could cut this desk in half. Like just like your stupid little high school desk. I just did this for like five minutes till like the teacher was like, what the fuck are you doing? Stop. And then I just was like looking at the little dimension. I was doing the calculation in my head. I was like, it'd take me like 10 hours to cut through this according to my math. I was like, fuck it. I think that would be like a video where people would be interested.

• 35:12Speaker 00

  So I went to the store on the way home and I bought like a thousand plastic, like the cheapest plastic knives I could find. And then I just got this like $20 fold out table and I just went in my room, hit record on the camera and I just went to town. Cause the plastic knives would get dull after like a minute and I was just cutting through it. And I think that, I think that took 12 hours to cut through the table with plastic knives or something.

• 35:31Shaan Puri?

  But that's what I'm saying. It was no money. It was no money. It wasn't the Taj Mahal. It was like creativity or first boredom. Boredom is the key. It was like how Einstein discovered relativity.

• 35:41Speaker 00

  And it's like so dumb. It's just like, like the, how many leaks does it take to get to a center of gravity? How many plastic knives does it take to cut a table in half? It was just like, people were like, what a fucking idiot.

• 35:48Shaan Puri?

  Did you do it with one by the way?

• 35:49Speaker 00

  No, no, it was probably thousands. Yeah.

• 35:52Shaan Puri?

  That's insane. By the way, that's a spoiler. I think that one we kind of copied number eight, which is.

• 35:58Speaker 00

  No.

• 35:58Shaan Puri?

  No doesn't mean no way. And there's a big difference between no and no way.

• 36:02Speaker 00

  It's possible and no doesn't mean no. Exact same thing. Yeah.

• 36:05Shaan Puri?

  I like the clarification you had, which was like, you're not just like. The asshole boss that's like, I need this impossible thing done. You know, whatever. It's more like, hey, I want to do this impossible thing, or I want to do this great thing. No. Okay. Let's get curious before we just like make a decision here.

• 36:21Speaker 00

  Yeah.

• 36:22Shaan Puri?

  Why? Well, and let's try to understand it. And if it truly is, no, which it rarely is.

• 36:26Speaker 00

  Yeah.

• 36:27Shaan Puri?

  But it's usually not. And then the cool thing is if you do that in the company, do it once. People are like, oh, wow, that was interesting. Do it twice. By the third time you do it, people are like, all right, like, that's the way, right?

• 36:37Speaker 00

  By the fifty of times.

• 36:39Shaan Puri?

  It's like a religion. People start to believe when they, when they see it, right?

• 36:43Speaker 00

  I need your employees. For me, it tends to take a couple dozen times for it to stick.

• 36:47Shaan Puri?

  I'll keep pointing at it. I'm like, guys, remember what we said and then what happened? Let's like,

• 36:51Speaker 00

  Yeah.

• 36:51Shaan Puri?

  Listen, again, let's take that and that's a rally cry for us now. Like, we could do all these things, right? Let's, let's immortalize that.

• 36:58Speaker 00

  All right, we got three more to go.

• 37:00Shaan Puri?

  All right, here we go. Consultants are cheat codes.

• 37:03Speaker 00

  Yeah. And honestly, because I wrote this, they're referencing my thing I wrote a couple of years ago. I would update that to just say like, experienced people are cheat codes, the right ones. Like, because it doesn't, because like, my handbook, I guess that's what you would call it leaked on Twitter. And like,

• 37:19Shaan Puri?

  There you go.

• 37:19Speaker 00

  Yeah, my production bible. So many people were like, consultants. And even consultants are like putting this on their website, like even Mr. B.

• 37:26Shaan Puri?

  Endorsed on LinkedIn.

• 37:27Speaker 00

  Yeah, I know. They're like, so many consultant tweets are like, yes, he validated our industry. And I'm like, well, I wasn't specifically talking about McKinsey, you know? It's just more like, you know, especially with us, because we do so many random weird things. I mean, dude, what did I say in here?

• 37:43Speaker 03

  Consultants are literally cheat codes. Need to make the world's largest slice of cake? Start off by calling the person who has made the previous world's largest slice of cake.

• 37:50Speaker 00

  Exactly.

• 37:50Speaker 03

  LOL. He's already done countless tests and can save you weeks worth of work. I really want to drill this point home because I'm a massive believer in consultants. Because I've spent almost a decade of my life, hyper obsessing over YouTube. I can show a brand new creator how to go from a hundred subscribers to 10,000 in a month. On their own, it would take them years to do it. Consultants are a gift from God. Please take advantage of them in every single freaking task assigned to you. Always, always, always ask yourself first if you can find a consultant to help you.

• 38:14Speaker 00

  Exactly. Because we do so many weird, different things, like, oh, we're To bury me alive, call David Blaine. He buried himself alive. You know what I mean? Like, uh, cause that-

• 38:23Shaan Puri?

  How's that phone call go?

• 38:24Speaker 00

  Uh, great. Uh, they're usually like, well, we don't have David Blaine's phone number. And then I'm like, okay, I'll DM him on Instagram. And I'm like, here's his phone number. Call him, figure out how he didn't die, you know?

• 38:31Shaan Puri?

  But you do these things, like, uh, one night I was just hanging out at my house. Get a call, North Carolina number, pick up.

• 38:38Speaker 00

  Oh, yeah. It's usually, I go on walks and then I just like, I will literally just close my eyes and like flip through my contacts and I'll like stop and, you know, when it's on S, you'll be there and I'll just be like, hmm. Just tap her in a name and it'll be, teach me something. Sometimes the calls are one minute, other times are 20. And, um, yeah, it's like, you gotta always be learning.

• 38:54Shaan Puri?

  I feel like you're saying that almost like it's a normal thing. You know, like, nobody does this, right? Like, that's like a-

• 38:58Speaker 00

  I don't understand why that's-

• 39:00Shaan Puri?

  I kinda started to steal it cause I was like, why not? I'm also, I, I'm obsessed with learning.

• 39:03Speaker 00

  Yeah.

• 39:04Shaan Puri?

  And, oh, something like, maybe the mechanics of it, I was confused. I was like, so I call these people, then I just say like, hey.

• 39:10Speaker 00

  Teach yourself.

• 39:11Shaan Puri?

  Stop. Well, yeah, yeah. Teach me something. What's, what's something that's come out?

• 39:14Speaker 00

  What's funny is the more you do it, the more people will come to expect it too. So like, I'll call someone, they won't answer, and then they'll be like, let me guess, you're on a walk, sorry, I'm busy. And then I'm like, I don't even have to respond to just get it. Like, you know, cause at the start, you'll, you know, you'll go on a walk and you'll call 20 people and you'll have conversations with 10. Cause, you know, these high caliber people are always busy. And the other 10 will call you throughout the next 24 hours and it's like a nuisance. Cause you gotta be like, oh, I was just born on a walk, I was just born on a walk. So, but now they, everyone just gets it.

• 39:40Shaan Puri?

  It's a protocol, yeah.

• 39:40Speaker 00

  Yeah, they're just like, uh-

• 39:41Shaan Puri?

  They used to call us like that.

• 39:42Speaker 00

  Yeah, so it's like, so funny that I've become known for that and like, people will answer and like, sometimes I don't even say anything. They'll be like, ah, all right, here's what I've learned. It's like, great. Cause then I just like, these are people who are, you know, some of them running companies are doing billions of dollars a year in revenue and they're learning tons of things. They're always experimenting and I just get this five minute brain dump of everything they learned, suck it out of them. And then I'm like, here's what I learned. Cause I always, a big part of this, if you wanted to go well, is you have to add as much value, ideally more than what they're giving to you. So I try to help them in any way I can. And then, um, and then you hang up and you go to the next one.

• 40:13Shaan Puri?

  Another one that is in the kind of consultants are cheat codes is we do these talks at our event. So at our basketball event, it's kinda like play ball all day till we're like dead tired. And then at night, it's like, we're hanging out. And the first year we did it, I remember, cause I, I created the events, I was kind of the host. I was like, I don't want to be like forced in like a conference vibe. I was like,

• 40:32Speaker 00

  Yeah.

• 40:33Shaan Puri?

  really like tiptoeing around. I was like, I don't want this to be awkward. But it was actually more awkward because nobody knew who anyone else was.

• 40:39Speaker 00

  Yeah.

• 40:39Shaan Puri?

  And you did this great thing. You like grabbed a chair. You put it in the middle of the room. You're like, hey, sit down real quick.

• 40:43Speaker 00

  Yeah.

• 40:43Shaan Puri?

  And you go, alright, uh, who are you? What's your story? And then they would like start to tell like a long-winded story. But what I liked was, you would have questions. So like, we had a real estate guy. And instead of being like, alright, teach me about real estate, which the guy doesn't know how to start. You were like, if I had $10 million, what would be the best way to turn it into 100 through real estate?

• 41:00Speaker 00

  Yeah.

• 41:00Shaan Puri?

  And then he talks for like five minutes. You're like, cool, God, I should just give it to somebody like you. Makes sense. Onto the next. And I was like, I love the power of kind of like the right question, the right person.

• 41:11Speaker 00

  And honestly, in group settings like that, another thing too is just not being afraid to cut people off. Because some people are just so not aware that like there's 20 people and you've been rambling for 30 minutes. And I'm like, I feel like they got another 15 in them. Three of those people are on their phone. Those two are checked out. Those five are too nice to say anything. I'll be the one who's like, hey, we get it.

• 41:31Shaan Puri?

  Alright, I got the next one. Block out the noise. Okay, block out, you want to do block out the noise?

• 41:36Speaker 03

  Sure. So here's the quote. When you're small, people say you're too obsessed. You're a weirdo. Get a life. Be realistic. This is from you. People will try to convince you that you're out of your mind for wanting to do this. Then when it works, yo, your drive, your tenacity, that was great.

• 41:50Speaker 00

  Yep. Everything you guys have, uh, been flattering me with throughout this podcast are the exact same things I got low-key bullied for in high school. It's like hilarious that now these grown men are like, yo, this is fucking awesome. You're like, all in. Impossible is not possible. No, it doesn't mean no. And you just like love this shit. And like, and in high school, that's what a fucking nerd. Get a life, like loser. Yeah.

• 42:12Speaker 03

  That's why, that's why you call it block out the noise, right? Because the same things that people admire when you're successful are the things that people are trying to tell you to stop.

• 42:20Shaan Puri?

  If you had listened. You wouldn't be Mr. Beast, right? Like, you wouldn't be here right now.

• 42:24Speaker 00

  Everyone else, then, yeah, just a normal job. But the thing is, it's like, it's, the big takeaway is, it just means you're not around the right people, right? Because like, obviously, if I was around you guys when you were younger, I'm sure you guys wouldn't have been like, oh, what a weird obsessed nerd. You would've been like, yo, this is sick, let's grow together. Or, you know, maybe when we were 18, we wouldn't have that much emotional intelligence, but we would've, like, flocked together. So, it's also just finding the right people to be around. And if you're having to block out a lot of noise, then you're just like, you have a serious problem.

• 42:50Shaan Puri?

  It's a signal.

• 42:50Speaker 00

  Yeah, like, you really gotta change who you are, because that's, really, yeah. I mean, if you're the smartest person, you're hanging around, make, you know, the one with the most ambition, and everyone else is just bringing you down, like, you're literally just going through your entrepreneurial life with, like, a 10-pound weight shackled to your leg.

• 43:04Shaan Puri?

  Yeah, last one. Let's go into reinvest everything.

• 43:08Speaker 00

  Yes, sir.

• 43:09Shaan Puri?

  Can I give you my version of this? I think people know you reinvest a lot of money to almost a comical extent. Like, we made 100 grand last month? Great, we're investing 101 this next month. It's like, yo, Jimmy, where'd you get the extra 1,000?

• 43:19Speaker 00

  I got the largest unscripted streaming deal in history and somehow lost a ton of money on it.

• 43:24Shaan Puri?

  These games?

• 43:25Speaker 00

  Yeah, yeah, yeah.

• 43:26Shaan Puri?

  When we were here the first time, somebody was like, you know, what he thinks is, kind of like, his edge? I go, his edge is that he takes all the money he makes, and then he reinvests it. He takes all the hours he has, and he invests it into the channel. Then he gets the best people, and he, like, gets them to believe that they should invest it, and he doesn't ever want to quit. I don't think this guy's gonna, like, get rich and retire like every other YouTuber. I was like, that's like a kamikaze level of commitment. Like, I don't think he's gonna-

• 43:51Speaker 00

  That's right, you used to call it a kamikaze commitment.

• 43:53Shaan Puri?

  I was like, because how do you, what do you do? What do you do with somebody who's willing to just, like, plow it all back in? Like, that's a, that's not the person I would want to compete against.

• 44:02Speaker 00

  Yeah.

• 44:03Shaan Puri?

  So, that's kind of, I guess, that's why, to me, this is a real-

• 44:05Speaker 00

  I mean, you just described it perfectly. I don't even have to say anything, like, yeah, I mean, ideally, you find the passion that you love, and you're all in, and it's, you know, you shouldn't have to, like, force yourself to go get up and write. It should just be what you love to do, you know?

• 44:17Shaan Puri?

  What's the CFO telling you as you, at the beginning? Now, now it's kind of known, but at the beginning, when you were describing your approach, CFO was like your mom at the beginning, right?

• 44:25Speaker 00

  Uh, yeah, well, I mean, at the beginning, it was me, my mom, and a couple of friends from high school. So, she was 10 jobs, I was 20 jobs. I mean, now, they just are- I mean, people kind of normalize to your weird craziness, so they're more.

• 44:38Speaker 03

  But that's now. What at the beginning, what was that like?

• 44:40Speaker 00

  I mean, everyone thought it was during, you know, like, oh, why? Why do you like, cause I mean, I was, everyone, you know, a big budget YouTube video used to be 10 grand. I was the first one to ever spend a million dollars on a video and 2 million.

• 44:50Speaker 03

  This is, uh, this is probably the best example, right?

• 44:52Speaker 00

  Yeah, I got a brand deal for $10,000. I'm broke. You keep saying CFO, like I had a CFO back then. You know what this was? This was me and like paying a guy I went to high school with like 10 bucks an hour to help me.

• 45:04Speaker 00

  But I, I, and me going, "Mom, what are taxes? Help." I didn't make money. Do I pay taxes? And she's like, "Yes." And I'm like, "Fuck."

• 45:14Speaker 00

  But, uh, yeah, we, I got a brand deal for $10,000 and then I just went outside like this. I used to live like two minutes, like the $700 a month apartment I was telling you about, or duplex, was like literally two minutes down the road from this. And so I just got the 10 grand. I was like, "Wire me the money." They wired it, withdrew it and gave it to this homeless guy on the side of the street.

• 45:32Speaker 03

  Were you not tempted to like have money for the first time?

• 45:35Speaker 00

  Pocket 5, giveaway 5. So I pocket 5, spend on a different video? What else do, what else do you do with the money?

• 45:43Speaker 03

  It's like, uh, there's a story of Zuck when he got offered a billion dollars for Facebook really on. And they were like, "Mark, we should talk about this."

• 45:50Speaker 00

  And he's like, "Oh, if I got this money, I would just start a new social media platform and I like the one I have."

• 45:55Speaker 03

  I like the one I have. This is like legendary.

• 45:58Speaker 00

  Yeah. And it's the same thing here. It's like, I could pocket it, but I just make different videos and I just want to film this one. I mean, it's literally the same thing.

• 46:05Speaker 03

  It reminds me a lot, reading about Walt Disney. This is what he was famous for, cause his brother Roy.

• 46:08Speaker 00

  I loved your podcast on it.

• 46:10Speaker 03

  Thank you. It was like the business manager.

• 46:11Speaker 00

  This is almost done. Make sure you watch it out there.

• 46:13Speaker 03

  A Roy would like pull his hair out of like, "Walt, can we please just like save some money?" And he had like a compulsion almost to take all the money. He, he like felt bad keeping any money. He's like, "No, it has to go into making better shows." Do you feel that? Like, does it?

• 46:27Speaker 00

  No, it has nothing to do with like wanting to keep mon- it really has nothing to do with money itself. It's just, I want to make the best product possible. And so it's like, here's the product I want to make. And I'm always having to settle because we can't spend $10 billion on a YouTube video. You know what I mean? Like, I, cause there, I would love to go buy everything in every single store in this entire city and donate it all to charity. You know, that'd be $200 million. So I can't, but, so it's just like, it's more, you know, like, this is what I want to make, but I have to dial it back. And it's like, well, now we have a little bit more money, so I just dial it back less. There's nothing, I don't really care. You know what I mean? Like. So.

• 46:58Shaan Puri?

  By the way, you just came up with that number. Yeah, I was like, he's done the math. You look at this.

• 47:03Speaker 00

  Well, I know, it costs $15 million to buy everything at a Walmart, but yeah.

• 47:05Shaan Puri?

  15 million?

• 47:06Speaker 00

  Mm-hmm.

• 47:07Shaan Puri?

  Have you done that? Is that one of the things you're doing?

• 47:09Speaker 00

  We're going to, yeah. I think that's a fucking banger. And we're gonna donate all to charity, so it's cool.

• 47:14Shaan Puri?

  What's your ambition, right? So it's like Ben in 40 years is doing the pod on you.

• 47:20Speaker 00

  Don't ask me 40, ask like 10. 40 is too far, you're gonna give me anxiety.

• 47:23Shaan Puri?

  Okay, what's like the, what's the dream dream?

• 47:27Speaker 00

  Right now, I can't do 40, because like, but for the next five, the big thing I'm focusing on, which I was telling you guys about in the car, is just feastables, why people are listening.

• 47:35Shaan Puri?

  What can you explain about your business empire?

• 47:37Speaker 00

  Yeah, yeah, well, so specifically, like chocolate, it might seem so random, why is the largest YouTube in the world selling chocolate? Well, right now, 70% of the world's cocoa comes from West Africa, Cote d'Ivoire in Ghana, and majority of the people who work on those farms are actually kids or child labor. So it's like 46% of labor, so I guess it's not majority, so I should correct this, 46% of labor is illegal child labor, yeah.

• 47:57Shaan Puri?

  I'll read this while you talk, go ahead.

• 47:59Speaker 00

  So when I got into selling chocolate, I just learned about that, and I talked to like execs at a big chocolate company, and I was like, so what? Like here, like this child labor thing, like is this just like, we're just cool with this? And they're like, well, it's just how it's always been, and there's not really anything you can do about it, I'm like.

• 48:14Shaan Puri?

  That's the way things have always been.

• 48:15Speaker 00

  I'm like, I literally, I said to one, I think, I don't remember the exact, I'm gonna butcher, but I was like, Elon's putting, like, gonna put people on Mars, and you're telling me we can't not have little kids farming your chocolate? We can't just find people over the age of 18 or whatever? And they're like, well, it's not that simple, and I'm like, what the fuck? So that kind of like pissed me off and sent me.

• 48:34Shaan Puri?

  Rule number eight.

• 48:34Speaker 00

  Yeah, sent me down, I'm like, yeah, what you mean to say is, that would hurt the billions of dollars you're in free cash, while you're spitting off in your margins. But anyways, so I was like, I went down that path like two years ago, I was like, okay, well, I don't.

• 48:45Shaan Puri?

  You actually went to West Africa.

• 48:47Speaker 00

  Oh, yeah.

• 48:47Shaan Puri?

  Worked on the farm.

• 48:48Speaker 00

  But before even that, it's just like, so then I was, we're gonna start referencing our piece of paper here, so then consultants are cheat codes. So I was like, what is the largest ethically sourced chocolate company in the world? Who's the ones doing it, right? So have you heard of Tony Chocoloni?

• 48:59Shaan Puri?

  Yeah, yeah.

• 49:00Speaker 00

  Yeah, so they're, they're great. It's, it's a European brand, but they're, like, a reporter used to call out big chocolate and be like, there's a lot of child labor. You guys aren't ethical and like they would just ignore them. And so then he was like, fuck it.

• 49:12Shaan Puri?

  He started it, right?

• 49:12Speaker 00

  Yeah, and he started a chocolate company. And that's Tony Chocolaty because he's like the lonely.

• 49:17Shaan Puri?

  And it became like a $200 million.

• 49:19Speaker 00

  Yeah, it's doing pretty well. And so I was like, let me get in contact with these people. And I just started talking to them. I flew them here to Greenville like the next week. And we were just like, I was like, teach me everything about child labor, how we can remediate it, what should we be doing on our farms, etc. And like, I just had like phone calls with them every single day, studied. And then the next five companies that are also doing ethical things, I just absorbed everything they're all doing into my brain. And I was like, cool. All right, I know what we need to do. Step one, like the main reason why there's child labor is just poverty. Like, like most of these farmers are making a dollar or less a day. So like, if you're getting paid a dollar, how can you hire someone that's over the age of 18 to work on your farm? So you end up just using kits because they're cheap or free. So step one is you, you just have to pay them a living income. So 100% of our farmers are paid a living income.

• 50:04Speaker 00

  So I can go super deep. I'm gonna keep this mile high because I know not everyone is as passionate about the chocolate industry as me, but this is what I live and breathe. But so what is a living income, right? Because obviously, a living income in America is completely different than in West Africa. So there's a living income reference price where they look at the cost of like bread and living and inflation. And it's like, you know, if a farmer sells you like a metric tons of cocoa, they need to make this for them to be able to live roughly and be able to. So we pay 100% of our farmers' living income reference price. So there could be an instance where you're a farmer, you give us a shipping container of cocoa and you're like, you know, we want $1,100. I'm like, no, you want $1,300. It's $1,300. Now make sure there's no kids on your farms. You know what I mean? Like, or kids and illegal child labor.

• 50:46Speaker 00

  And so that's, I mean, I'm oversimplifying everything. None of this, this is a very complex thing. And there's, we're talking about tens of thousands of farms. There's millions of farms there. And this is not, none of this is as simple as I'm portraying it. But I'm just doing my best to generalize it all. So you pay your farmers a living income. All our beans are fair trade certified. And then we work with CLRMS, which is the Child Labor Reviation System. And then they routinely audit the farms, interview the parents, interview the kids, see if the kids are going to school, working on the farm, etc. And then if, you know, they identify cases of child labor, following up and getting the kid out of the child labor and stuff like that, which all the, and then we also. Just little things because it's since it's all root of poverty, the more money you help them make, the easier it is for them to, you know, stop using a little child labor on the farm.

• 51:27Speaker 00

  So you have coaches that will like represent 200 farms and they'll help them get more yield and like educate them on things they could be doing to grow more for trees or have more trees. Or well, you know, occasionally give them wheelbarrows or things like that so they can just, I mean, a little, something simple as a wheelbarrow. I mean, it's a big difference between carrying 10 cacao pods theoretically, again, generalizing everything, or being able to carry 40 in a wheelbarrow. Like that's technically makes you four times more efficient. It's no, again, making up numbers. Yeah, so like goal is just to make Feastables the largest ethically sourced chocolate company in the world. And, you know, if we can do a billion dollars a year in chocolate sales ethically, while being profitable, then I can use that as a model to, you know, on my videos, talk about big chocolate and all the unethical things they're doing. And just be like, look, it's possible to be profitable to not do it at scale.

• 52:12Speaker 00

  There's no excuse besides they just don't care. And then, you know, we'll see what happens when I get to that point.

• 52:17Shaan Puri?

  Last year when I was here, I asked, I think you're right hand guy at that time. I was like, what's what's y'all's focus for the year? And most people don't have an answer at the tip of your tongue. His was like instantaneous, he goes, um, I think you had a number of the number of YouTube videos.

• 52:31Speaker 00

  22 or something. 26, I guess.

• 52:33Shaan Puri?

  Make 26 bangers, sell a lot of chocolate, get jacked.

• 52:37Speaker 00

  Yeah.

• 52:37Shaan Puri?

  And he said it like that fast.

• 52:39Speaker 00

  Every day, all three.

• 52:40Shaan Puri?

  And you got in great shape from the last time.

• 52:42Speaker 00

  Yeah, I was it, was I still fat last year or was that the first year?

• 52:47Shaan Puri?

  No, it was first. First year was, I mean, I won't say fat, but like, you know.

• 52:51Speaker 00

  I was a fuck walrus. I was 240 pounds. Yeah, I'm right now I'm 190. So I probably.

• 52:56Shaan Puri?

  But you had started lifting at the last one we did. And in this year, you're like, like.

• 53:00Speaker 00

  Yeah. So year one, I was 240 pounds. Year two, I was probably 215, 220 pounds and now I'm 190. So yeah, I'm like probably 25 pounds lighter. I can't wait to ball.

• 53:08Shaan Puri?

  How did you, what'd you do? Like, what was your approach to getting jacked or like, how did you approach it?

• 53:12Speaker 00

  I, I'm very heavily influenced by the people around me. Like if I spent too much time with you, I'll start speaking like you, acting like you, thinking like you. So I'm very cautious of that. So I just put a lot of jacked people around me. And then like my, my metric of success was like, how frequently are random people just handing me chicken breasts? Or like, you know, something high in protein, like, you know, cause like they're, you know. All the like my old friend group, you know, all the time they'd be like, oh, we just ordered pizza or this or that. And it's like, it just makes accomplishing my goals so much harder. And it's like the ratio of people ordering pizza to the ratio of people ordering protein was just way off. And I mean, this is just how I analyze my life because I, I like, I'm so all in on business. Like, I don't think about this kind of stuff. So I need an environment that just makes being jacked very natural. Like the weightlifting is pretty easy.

• 53:54Shaan Puri?

  Right.

• 53:54Speaker 00

  You just go to the gym 45 minutes, five days a week. But it's the, yes, the food that that is a, that's not a thing you turn on and off. That's a thing that you have to be consistent on for a very long period if you want to achieve results. And like, I just, I can't think about like that every single day. And I just, and it's like, there are just times where I'm at low points and it's just a lot harder to be disciplined. And I just know if like, you know, I always have people who are just eating healthy. It's just, it takes something that feels hard and kind of makes it fun. Like when you're doing it together and like, you know, and it's just so, just surround myself with other people trying to accomplish the same thing, just like anything in life.

• 54:26Shaan Puri?

  This is, I was living in Australia and I literally bought a plane ticket with no plan, one way to San Francisco. Because I was at this Tony Robbins event and he said proximity is power.

• 54:35Speaker 00

  Dang, love it.

• 54:37Speaker 03

  Did you like hire anyone too to help you, do you have like a trainer around or a coach?

• 54:42Speaker 00

  Yeah, he follows me around all day every day. He's a jacked dude sitting downstairs. You'll notice he's, he's the one who looks like he could be on a bodybuilding stage.

• 54:49Shaan Puri?

  Yeah.

• 54:50Speaker 00

  Usually in a tank top, you know?

• 54:51Shaan Puri?

  Somebody just sent me this. You posted TikTok an hour ago.

• 54:55Speaker 00

  Yeah. I just got out of a meeting with a bunch of billionaires. TikTok, we mean business. This is my lawyer right here. We have an offer ready for you. We want to buy the platform. America deserves TikTok. Give me a seat at the table. Let me save this platform, TikTok. Yeah.

• 55:08Shaan Puri?

  Are you gonna buy TikTok?

• 55:10Speaker 00

  I tweeted out yesterday that I was thinking about buying TikTok. And honestly, kind of as a joke, and then I had even a lot of people coming to this event. So many billionaires text me, I mean, I'm probably up to like 35, who have like unironically reached out and like, I want to put money in, I want to do it. And then like two separate groups that have like very serious bits together for it. Also like, yo, get involved in this. And they're, I'm like, my phone just blew up ever since that tweet. So then I made that TikTok because it's like. Yeah, I was joking, but now it's like, oh, okay.

• 55:42Shaan Puri?

  I'll predict it right now. This, I think this is going to happen because I think it should happen. It'd be smart, right? Any ownership group that's doing this would be smart to have you involved.

• 55:49Speaker 00

  As long as TikTok's willing to sell. Yeah, everyone interested in buying it wants to get us involved.

• 55:53Shaan Puri?

  Yeah, I don't know the political side, like how, what's, how that's all gonna play to be forced to divest. But if they are.

• 55:58Speaker 00

  Yeah.

• 55:59Shaan Puri?

  That's gonna be crazy.

• 56:00Speaker 00

  It's gonna be banned if they don't. It's just a question of like, is TikTok gonna sell or not?

• 56:03Shaan Puri?

  Yeah. What would you do?

• 56:05Speaker 00

  Oh, God, bro. We just, we're winding the podcast down. Are you really about to start another five hour talk?

• 56:11Speaker 00

  Truthfully, I would have to surround myself with like the 10 greatest algorithmic people in the world. And I'd have to spend like a week with them and just like absorb. Like, I have no idea what I would do right now.

• 56:19Shaan Puri?

  Jimmy, this has been a pleasure.

• 56:21Speaker 00

  It's been fun.

• 56:21Shaan Puri?

  Thanks for doing it, man. Excited to hoop.

• 56:23Speaker 00

  So, basketball camp five. We'll do another one every two years.

• 56:28Shaan Puri?

  Or like the Olympic cycles, like every two years.

• 56:30Speaker 00

  Elon Musk, Jeff Bezos, and Mark Zuckerberg are in the other room.

• 56:35Speaker 00

  You gotta crank out this podcast. Don't get involved with them.

• 56:37Shaan Puri?

  All right, boys. We did it.

• 56:38Speaker 00

  All right, great.

• 56:39Shaan Puri?

  Get out of here.

• 56:39Speaker 00

  Thanks to me. Hey, boys.