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Jake Paul on his biggest pivot in sports and business, taking punches, why he feels he can play in the NFL, the true value of Nakisa Bidarian brings to MVP Sports and the blockbuster move to partner with PFL and John Martin to expand into MMA.

The Pivot Podcast: Full Episodes

Hosted by Channing Crowder, Fred Taylor and Ryan Clark

57m
Transcript

Original podcast

Summary

Written by a model from the transcript; not yet reviewed.

This episode covers the blockbuster business merger between Most Valuable Promotions, co-founded by Jake Paul and Nakisa Bidarian, and the Professional Fighters League, led by CEO John Martin. The guests and hosts explain how this partnership aims to disrupt traditional combat sports by challenging major industry giants like the UFC, specifically focusing on fighter compensation, revenue sharing, and global distribution. Throughout the discussion, the founders share details on their financial models, overcoming industry pushback, and building long-term enterprise value without losing money. Additionally, Jake Paul touches on his athletic ambitions beyond boxing, his background as a digital creator, and why he believes in a fighter-first philosophy that guarantees athletes a larger share of the revenue pie.

Listeners will find this episode worth hearing because it offers rare behind-the-scenes insights into the economics of combat sports promotions, direct perspectives from industry executives on media rights and scaling, and a candid look at how modern entrepreneurs are attempting to reshape an entire industry. The conversation balances high-level corporate strategy with personal anecdotes about sacrifice, drive, and the realities of competing against established monopolies.

  • Fighter compensation in organizations like the UFC often remains around 10 percent of earnings, whereas MVP models advocate for 50 percent or more to go directly to athletes. 12:17
  • Mergers between independent entities can significantly reduce operational risks while expanding global distribution and securing stronger media partnerships. 34:35
  • Building long-term enterprise value in sports requires treating athletes as true business partners rather than just labor costs. 14:59

Chapters

  1. 0:00
    Podcast Intro and Sponsor Ad

    The episode opens with a playful ad for Duke Cannon Pucks of Soap before transitioning to the main interview.

  2. 0:30
    Introducing MVP and the PFL Partnership

    Hosts explain the formation of Most Valuable Promotions and its recent merger with PFL CEO John Martin to reshape combat sports.

  3. 1:44
    Jake Paul’s Multifaceted Career

    Paul’s evolution from YouTuber to boxer, entertainer, and promoter is highlighted, emphasizing his ambition to disrupt boxing.

  4. 2:39
    MVP’s Vision for Fighter Empowerment

    The founders discuss their mission to give fighters better pay, visibility, and a platform, citing milestones like Amanda Serrano’s seven‑figure payday.

  5. 11:44
    Revenue Share and Fighter Compensation Reform

    The conversation turns to how MVP and PFL will restructure fighter pay, aiming for a 50%+ split versus the current 10% model in UFC.

  6. 34:32
    Risk Management and Execution Strategy

    Both parties discuss the risks of the merger, the importance of execution, and how they plan to secure distribution partners and grow the brand.

  7. 39:31
    Future Goals and the “Delusional Confidence” Mindset

    The hosts explore the founders’ long‑term vision, the importance of confidence, and how they plan to become the top promotion by treating fighters well.

  8. 49:35
    Closing Reflections on Legacy and Next Steps

    The episode concludes with personal reflections on legacy, the desire to protect fighters, and the ambition to build a lasting platform beyond individual careers.

  9. 50:38
    Conversation About PFL Rebrand

    The host and guests discuss the initial conversation about rebranding the PFL and the excitement around a larger opportunity.

  10. 51:50
    Proposal to Combine MVP and PFL

    The host outlines a proposal to merge MVP and PFL, highlighting the strengths each organization brings.

  11. 52:48
    Future of MMA with the Merger

    Discussion on how the merger will elevate fighters, increase visibility, and tell compelling stories.

  12. 53:57
    Debate Over NFL Aspirations

    A light‑hearted exchange about whether a fighter could transition to the NFL, with playful banter.

Highlights

  • 3:04

    Fleeing War and Finding Drivestory

    Nakisa Bidarian shares the harrowing story of his family fleeing Iran during the war in the 1980s, the tragic loss of his brother in America, and how those formative experiences fueled his relentless drive on Wall Street and in combat sports.

  • 4:23

    From Ohio Creator to Builderstory

    Jake Paul reflects on his upbringing in a blue-collar Ohio family, being locked out of the house by his father, and how boredom sparked an early entrepreneurial and creative journey on YouTube.

  • 12:17

    Fixing the Fighter Revenue Splitstrategy

    The founders explain why traditional organizations underpay athletes and outline their commitment to allocating at least 50 percent of revenue back to fighters, mirroring major ball-and-stick leagues.

  • 14:55

    Self-Funding Without Outside Debtdata

    The co-founders emphasize that they achieved success without losing money or relying on external capital to survive, distinguishing their promotional model from typical short-term promoters.

  • 23:41

    Debating the Hardest Sportdebate

    A lively debate erupts between the hosts and guests over athletic difficulty, comparing the physical and mental demands of boxing, mixed martial arts, professional football, and baseball.

  • 29:07

    Challenging the UFC Monopolyinsight

    John Martin details his previous attempts while at Time Warner to acquire the UFC in 2008 and 2016, and explains why joining forces with MVP creates a viable alternative to the industry's largest empire.

  • 34:32

    The Strategic PFL Mergerstrategy

    John Martin discusses how the merger with MVP brings together elite rosters and top-tier promotional star power to compete effectively on a global scale.

Quotes

  • “Jake Paul and Nikita Bedarian built Most Valuable Promotions with one goal: change the business of boxing.”
    Ryan Clark · 0:32
  • “We have the largest stable of women in the world, and we're partners with ESPN in the U.S., Sky in the U.K., and now it's turned into the focus of what can we do in MMA?”
    Unnamed speaker · 9:38
  • “The vast majority of the revenue, always 50% plus, should go to the fighters. That doesn't exist at UFC.”
    Unnamed speaker · 11:46
  • “We have over 400 fighters now on the roster. We get the benefit of John Martin as the CEO. We get the benefit of our partnerships with Netflix and ESPN and Sky and 43 other partners globally.”
    Unnamed speaker · 36:56
  • “I think the biggest accomplishment in my life, or one of them, is, is what, being involved in Amanda Serrano's career and taking her from where she was at.”
    Unnamed speaker · 48:13
  • “We have the platform, we provide the push, you put on amazing performances, the pay is there.”
    Unnamed speaker · 15:23
  • “I was on the Ariel Hawani podcast and Ariel asked me if we would ever consider a rebrand at the PFL.”
    Unnamed speaker · 50:58
  • “And I came out of the show and one of the first texts I saw was from Nikisa where he said, there's a much bigger idea here.”
    Unnamed speaker · 51:23
  • “Just that, you know, what we've been able to achieve at MVP is phenomenal, but what we're lacking is what PFL has, which is the roster in terms of MMA, the roster, the infrastructure, the global distribution capabilities that they've invested in for the past seven or eight years, right?”
    Unnamed speaker · 51:50
  • “We have an event in Long Island. We've got Usman Nurmagomedov, Khabib Nurmagomedov's cousin, 21 and 0. I think he might, I think he is the best lightweight in the world, bar none.”
    Unnamed speaker · 52:51
  • Duke Cannon Pucks of Soap 0:00–0:27

About this episode

After ringing the Nasdaq bell, Jake Paul is putting the world on notice once again that he is shaking up the sports and business world with his latest knock out move. Jake and Most Valuable Promotions co-founder Nakisa Bidarian join The Pivot Podcast fresh off the blockbuster announcement of their merger with the PFL alongside CEO John Martin. In a wide-ranging conversation, Jake opens up about the mindset that's fueled his rise—from the "delusional confidence" that helped him bet on himself to building one of the biggest brands in sports and entertainment. He and Nakisa break down their vision for changing combat sports, protecting fighters, creating new opportunities, and why they believe they can compete with the UFC. Jake also reflects on his boxing journey, the critics who have motivated him every step of the way, and why proving doubters wrong continues to drive him. He even shares why he believes he could have played slot receiver in the NFL, while opening up about his long-term goals of building generational wealth, starting a family, and creating a legacy that extends far beyond the ring. It's an honest conversation about ambition, disruption, business, and what it takes to keep betting on yourself when the world says you can't. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

0:00
57:05

10,100 words · 8 speakers

Speaker names marked are inferred from speaking time and the show’s known hosts — they are not voice-verified.

Topics

  • UFC
  • PFL
  • MVP Sports
  • Time Warner
  • Bellator
  • Turner
  • Long Island

Page updated · transcript and summary are machine-generated