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The Ice Cream Truck Kingpins Of Southern California

The Sporkful

Hosted by Dan Pashman

50m
Transcript

Original podcast

Summary

Written by a model from the transcript; not yet reviewed.

Emma Morgenstern, The Sporkful's managing producer, tells the story of her great-uncles Hermy and Dan Trop, who built an ice cream truck empire in Southern California. Dan moved to San Bernardino in 1946 with $2,000 for push carts, eventually scaling to what he claimed was 400 trucks. Hermy moved from Granville, New York to Pomona in 1968, introducing innovations like slide-out window vans that doubled daily revenue from $60-80 to $120-150. The brothers had a lifelong rivalry, with Dan bragging to the local paper and Hermy insisting on running his own operations independently.

Dan Pashman then visits Connor Hallis on Long Island, who has driven an ice cream truck for 10 years and serves about 700 customers a day. Connor's father started the business in 2001 after moving from Turkey, building their first truck from an old FedEx van in the backyard. Dan pitches Connor a Pina Colada sundae and an olive oil and flaky salt soft serve, which Connor surprisingly enjoys.

  • Switching from trucks to vans with slide-out windows increased daily ice cream truck revenue from $60-80 to $120-150 within a few years. 22:36
  • Wealthy neighborhoods are the worst for ice cream trucks because those families already have fully stocked freezers at home. 23:32
  • Connor's Electro Freeze soft serve machine was bought in 2014 for $8,000 and now costs $35,000 for a new model. 36:15
  • Connor keeps an empty box in his truck to tell kids he's out of double cones, avoiding angry parents. 40:33
  • Dan's Pina Colada sundae is a pineapple sundae with extra coconut flakes on top and a cherry. 39:03

Highlights

  • 7:59

    The Bank Loan That Built an Empirestrategy

    Dan Trop borrowed money for three trucks, realized he couldn't make money with them, then went back to the bank and borrowed enough for three more. That's how he scaled from push carts to a fleet.

  • 12:39

    Granville's Greatest and Youngest Millionairestory

    In October 1964, the Granville Sentinel ran a headline celebrating Dan Trop as a millionaire, even though he hadn't lived in Granville for 20 years. The story featured both Dan and Hermy but only one millionaire.

  • 21:39

    The Van Window Revolutionstrategy

    Hermy was the first to buy used vans from post office auctions and install slide-out windows, eliminating the need to hop out of the vehicle. This doubled daily revenue and within three years they had 60 such vehicles.

  • 23:32

    Poorer Neighborhoods Sell More Ice Creaminsight

    Phil and Bob explained that wealthy neighborhoods were the worst for ice cream trucks because those families already had stocked freezers. The poorer the neighborhood, the better the business.

  • 40:33

    The Empty Box Double Cone Trickstrategy

    After a parent confronted him over a double cone, Connor started keeping an empty box in his truck. He shows it to crying kids to say he's out of doubles, and the mom gives him the wink.

  • 45:15

    Seven Hundred Customers in One Daydata

    Connor reports serving approximately 700 people in a single day, with two more parties still to go after the one Dan Pashman attended.

  • 46:25

    Connor Tries Olive Oil and Saltinsight

    After Dan Pashman drizzles olive oil and Malden flaky salt on vanilla soft serve, Connor takes a bite and says he kind of likes it, admitting he might finish the whole cup.

About this episode

Is there anything better than hearing the sound of an ice cream truck approaching? Today we’re bringing you two stories of ice cream trucks, past and present. First, Sporkful managing producer Emma Morgenstern tells the tale of her great-uncles, who owned a fleet of trucks starting in the 1940s — complete with sibling rivalries, California dreaming, and the exact right speed to drive a truck to maximize profits.

Transcript

0:00
50:14

9,817 words · 8 speakers

Speaker names marked are inferred from speaking time and the show’s known hosts — they are not voice-verified.

Topics

  • Ice Cream Trucks
  • Family Business
  • Southern California
  • Food History
  • Small Business
  • Refrigeration History
  • Long Island

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