822. Q&AF: Fear Of Failing, Reframing Your Mindset & Competitors Copying Everything

On today's episode, Andy answers your questions on how to confront the fear of failing when setting big goals for yourself, how to reframe your mindset when trying to develop a competitive mindset, and what to do when your competitors try to steal every move you make in your business.

Speaker names marked ? are inferred from speaking time and the show’s known hosts — they are not voice-verified.

• 0:00Andy Frisella?

  What is up guys? It's Andy Frisella and this is the show for the realist. Say goodbye to the lies, the thickness and delusions of modern society and welcome to motherfucking reality. Guys, today we have Q and A F. That's where you submit the questions and we give you the answers. Now you can submit your questions a couple of different ways. The first way is-

• 0:17Speaker 01

  Guys, email these questions to [email protected].

• 0:21Andy Frisella?

  Or you go on YouTube in the Q and A F episodes, drop your question in the comments and we'll choose some from there as well. Other times throughout the week, we're going to have C T I. We've been on a little hiatus for a little bit, but we're going to get right back to it. That stands for Cruise the Internet. That's where we put topics on the screen. We speculate on what's true and what's not true. And then we talk about how we, the people, have to solve these problems going on in the world. Other times, we're going to have real talk. That's just like five to 20 minutes of me giving you some real talk. And then we have 75 Hard Verses. That is where people who have completed the 75 Hard Program come on the show. They talk about how they were before, how they are now, and how they use the 75 Hard Program to rebuild their mental framework and take back control

• 1:02Andy Frisella?

  of their life. Now, if you're unfamiliar with 75 Hard, it is the initial phase of the Live Hard Program that you can get at episode 208 on the audio feed only. 208 on audio feed. It's not on YouTube. It will give you the entire Live Hard Program, top to bottom. There is a book available. You can get it at andyfrisella.com, but it's not necessary. The whole program's for free at episode 208. Check it out and get it going there. There's a fee for the show. The fee is tell a friend, all right? We're constantly dealing with shadow bands, traffic throttling, and all kinds of censorship issues. Please share the show, all right? We put a lot of time and effort into this show. We don't

• 1:45Andy Frisella?

  run ads on the show and we ask that you just help us grow the show. So if the show brings you some value, makes you think, it makes you laugh, it gives you new perspective, you learn something, don't be a hoe.

• 1:56Andy Frisella?

  Share the show.

• 1:57Speaker 01

  Oh, got me.

• 1:58Andy Frisella?

  Yep.

• 2:01Speaker 01

  I always try to time this shit up. I'm like, oh, I got time. Let me take a little sip sip. What's going on, man?

• 2:05Andy Frisella?

  Nothing, dude. What's up with you?

• 2:06Speaker 01

  Oh, you know, man, listen, uh, you know, I think everybody listening, they know that I don't have a good experience with pools.

• 2:13Andy Frisella?

  Yeah.

• 2:13Speaker 01

  Um, so I haven't been doing that, but I've been doing something else.

• 2:17Andy Frisella?

  What's that?

• 2:18Speaker 01

  Uh, down in my basement, man. I sent you some pictures.

• 2:20Andy Frisella?

  Yeah.

• 2:21Speaker 01

  Been doing some work, man.

• 2:22Andy Frisella?

  Yeah, you're like making your own little cabinet.

• 2:24Speaker 01

  Yeah, bro. Shit's clean, too.

• 2:26Andy Frisella?

  Yeah, it looks good, dude.

• 2:27Speaker 01

  You inspired me, man.

• 2:28Andy Frisella?

  How so?

• 2:29Speaker 01

  Cause you redid the, the bar lounge?

• 2:31Andy Frisella?

  I didn't redo it. I paid some.

• 2:32Speaker 01

  You had it done. I mean, that the rule of life, either like know how to do something or have enough money to have somebody else do it.

• 2:37Andy Frisella?

  Yeah.

• 2:38Speaker 01

  That's like the rule of life.

• 2:38Andy Frisella?

  Yeah.

• 2:39Speaker 01

  You know, and, uh, I know how to do it and I fucking love that shit. And, uh, well, yes, I've been down in the basement, man, doing some work, little Bob the Builder.

• 2:46Andy Frisella?

  Oh, is that your like man cave down there? What is that?

• 2:48Speaker 01

  No, I, I have one room in the house.

• 2:50Andy Frisella?

  Yeah, I know.

• 2:51Speaker 01

  And that's just like, that's it. And that wasn't it. No.

• 2:53Andy Frisella?

  Okay.

• 2:54Speaker 01

  Yeah.

• 2:54Andy Frisella?

  So that is not your room?

• 2:55Speaker 01

  No, not mine.

• 2:56Andy Frisella?

  Alright.

• 2:56Speaker 01

  That's Alex's. Everything else is Alex and the girls, man.

• 2:59Andy Frisella?

  Yeah.

• 2:59Speaker 01

  But, uh, no, man, we were like doing some, some Feng Shui work in the basement, you know, trying to just.

• 3:04Andy Frisella?

  Get it all right.

• 3:05Speaker 01

  Cause bro, like, listen, the problem with kids, man, and I'm gonna say it cause I know nobody else will, kids have too much shit. That's the problem. Like it's fucking, like it's every, like everywhere you step.

• 3:14Andy Frisella?

  Yeah, you're stepping on Legos and shit.

• 3:16Speaker 01

  Fucking shit, man. Like dude, it's terrible.

• 3:18Andy Frisella?

  Yeah. You ever step on a fucking Lego?

• 3:19Speaker 01

  Not yet, like, but I'm sure I'll get there.

• 3:21Andy Frisella?

  That's the worst.

• 3:22Speaker 01

  But they got too much shit, man. So we've been like trying to like Feng Shui the basement out, you know, like to make it a little bit better of a setup. And we had this like deep like corner embed or whatever. And I'm like, we gotta put something here. And, uh, yeah, man. So I've been grinding, man.

• 3:35Andy Frisella?

  Good.

• 3:35Speaker 01

  Been grinding.

• 3:36Andy Frisella?

  It looks good.

• 3:36Speaker 01

  It's nice to like do some shit with your hands every night, man, dude.

• 3:39Andy Frisella?

  For sure, dude.

• 3:40Speaker 01

  This makes me feel manly, you know?

• 3:43Andy Frisella?

  Very manly.

• 3:44Speaker 01

  Yeah, man, that's, that's about it, man. It's Monday. Let's get into it.

• 3:47Andy Frisella?

  Yeah.

• 3:48Speaker 01

  We got three good ones for you guys as always. Uh, so with that being said, Andy, guys, question number one, Andy. I think I have been struggling with setting big enough goals. Uh, this year I set a goal in my business to do a hundred K in revenue and we are going to do over 300K. Um, I am looking to the new year and looking at setting goals and I think I might be afraid to set even bigger goals. Because I don't want to fall short. Where do you find the line between setting a large goal and being realistic? It's not that I don't have dreams of the biggest goals. I just don't like falling short. How do you do this, Andy?

• 4:29Andy Frisella?

  Uh, first of all.

• 4:32Andy Frisella?

  It depends on how big you want to go. Okay. Uh, if you want to be big and you want to build a big life and you want to be mega successful. You gotta have big goals and the thing about big goals that aren't realistic is that big goals inspire big actions which produce big results and realistic goals inspire realistic actions which produce regular realistic results. So it really doesn't matter. How you set your goals, but you need to understand how this works. All right. A lot of people, they want to hit their goal and they want to say, oh, I lost five pounds or I made a hundred thousand dollars. And that's fine, but the truth of the matter is the highest achieving people, they are resetting the bar for their goals.

• 5:16Andy Frisella?

  Before they even achieve the goal. I can't tell you the last time I achieved quote unquote, a goal and was like, man. This is great. I hit my goal. That's not how high level, high achieving individuals think. They set a massive goal and then when they realize that they're going to hit the goal. They get close to it and then they raise the bar again. So it's like you never actually end up hitting the goal, but you move past it every time. And that's how championship people think. That's how high level people think. And we have all these people out in the world who really haven't accomplished a motherfucking thing, telling everybody.

• 5:55Andy Frisella?

  Oh, you gotta set realistic goals and take small little actions and, and you know, you gotta, they don't understand it because they've never built anything of any sizable nature. If you want to be excellent and you want to build something huge and you want to have a big life and you want to make a lot of money and you want to kick ass, you better set some big fucking goals and follow it up with some big fucking actions because you're not going to ever set realistic goals and then have the tiny little realistic actions produce the result that you're trying to get. And I know a lot of people try to block this out along the way. They try to say, well, this is a little milestone and that's my next goal. And this is a little milestone and that's my next goal. And that's fine, except the actions that are taken in those little steps are always little. They're not

• 6:39Andy Frisella?

  massive. And we're capable of producing massive action and building massive results. Like, dude, it's not that much harder to take action against a massive goal than it is a small goal. You have X amount of energy that needs to be expended. You have X amount of time that needs to be applied. And the time and the, and the energy that need to be expected for a small goal and a big goal are really not that much different. So if you're going to be working and you're going to be putting the time in and you're going to be sweating and grinding and be frustrated and do all this shit that you gotta do, you might as well try to be the best in the fucking world at it because it's going to take the same amount of time and energy anyway. So that's how I think of it. I think a lot of people

• 7:22Andy Frisella?

  really fuck themselves by listening to idiots on the internet who have never fucking done anything except maybe write some shit. Like, we're inundated with advice. From who? From who? You guys read these meme pages. You read these mental health pages. You read all these, who the fuck are these people? They're writers. What have they accomplished? Oh, they took a pencil and they said blah, blah, blah, blah, blah. Like, bro, we gotta, we gotta listen to practicality. What produces results? Okay? And we are mind fucked by the internet because there's so much information and there's so many opinions and hardly any

• 8:06Andy Frisella?

  of those opinions come from anybody with any real world results to point at. All right? Especially with the mindset psychology shit. Like, I see so much garbage on the internet that people read and take seriously. That is terrible fucking advice. I see them repost it. I see them try to live by it. I see them try to curve their life into these ideas when the fucking advice is wrong. I could tell you that for sure because I've been down the road, right? So we have all these fucking people spewing all this shit and people are listening to it and they don't know what to do. And one of the things that we hear the most about is setting these small, realistic goals.

• 8:47Andy Frisella?

  But I'm here to tell you, every fucking massively successful person in any area of life that I know, sets massive goals and they follow it up with massive action.

• 8:58Speaker 01

  Yeah. How would you address the fear part here? Because you're, you know, he's saying like, even if he sets this big goal, he's scared of this falling short. But are you really scared of falling short if, you know, it's still like way bigger than you would have fucking landed?

• 9:10Andy Frisella?

  What the fuck does it matter if you, if you set a big ass? Dude, there's a saying, everybody's heard it. Okay? Shoot for the moon and you'll land among the stars. Okay?

• 9:21Speaker 01

  That's one of the meme pages.

• 9:22Andy Frisella?

  Yes, but there's actually truth to that.

• 9:24Speaker 01

  Yeah.

• 9:25Andy Frisella?

  Because if you set your goal to run a hundred miles, do you think you're going to be able to run a marathon eventually? Pretty easy, probably, right? But if you set your goal to run a marathon, you're going to get to mile fucking 19 and be dogging your balls off. Okay, this is what I'm talking about. You get far better and make far more progress and win way more by setting massive goals, massive action. And you may never hit that goal. You may become 10 yards short. But the thing is, is that when you're 10 yards short, then you make a new goal and then you pass the goal that you set. Does that make sense?

• 9:58Speaker 01

  That makes perfect sense.

• 9:59Andy Frisella?

  Yeah, like dude, these, the fucking internet is ruining people's ability to think and follow practical advice because there's too many fucking nobodies who haven't done shit, who aren't qualified to give any motherfucking advice given it.

• 10:16Speaker 01

  Yeah. Let me, let me ask you this, Andy, because you know, this is really F and you've all, you, you've prided yourself on telling people the honest truth, right? And in this like concept, right? In this idea of like setting these massive goals, I want to, I want to ask you like, because okay, yeah, you set massive goals, take big actions, get big results. What's the catch? Like what, what, what would you say, like just being complete honest? Like what's the one thing about having that mindset that kind of sucks? Like is it like?

• 10:42Andy Frisella?

  Look dude, here, here it is. Okay? Action plus time equals fucking results. And everybody emails in and they ask all these motherfucking questions and you got all these people on the internet saying all this shit. Here's the bottom line, motherfuckers. You gotta do the fucking work. You gotta do it when you don't wanna do it. You gotta do it when you're hurt. You gotta do it when you're tired. You gotta do it when you're sick. You gotta do it when you don't wanna fucking do anything else. And you gotta do it for fucking years. And that is the real shit, okay? Everybody that asks a motherfucking question about anything is ultimately usually trying to figure out how to get out of the fucking work. And if you can't, you can't win without that. You can't win without it.

• 11:21Andy Frisella?

  So, motherfucker, I don't give a fuck what size goal you set, but you better show up every day and follow with big action. You're gonna be fucking broke.

• 11:29Speaker 01

  Love it, man.

• 11:30Andy Frisella?

  Dude, I get tired of this shit. I get tired of fucking people. When, when I've put 26 motherfucking years into my life to build this fucking life that I have. It'd be 26 years, January 1st, coming to me like, "I'm burnt out in six months. I've been doing this for two years. I'm burnt out." Then you ain't got it, bro, okay? Because this is a fucking long sprint. You are sprinting as fast as you can for your whole life. That's what it is, okay? And it's hard. And you can't get around doing the work. And you're not gonna figure out how to do it. You're not the first person in the world that's gonna figure out how to do it without doing the fucking hard shit and putting in the time. You are not going to do it. So you have to ask yourself, is this the life I really want?

• 12:13Andy Frisella?

  Do I really wanna pay that price? And what am I gonna give for it? What's it gonna cost me? Okay? Because it's gonna cost a lot. It's gonna cost you a lot of the shit that everybody else gets to live with, okay? Or am I gonna go live like everybody else and not beat my dick into the dirt expecting something that'll never happen? Because I think I'm the first guy ever to like fucking get around the work. You understand? Like, bro, it ain't for everybody. One of the biggest problems with the internet is it fucking makes people think that entrepreneurship and building a company and success is for everybody. There is a reason it's rare. And the reason it's rare is because it's incredibly fucking difficult. And it takes a long time. And it has to be the focus of your day, every single fucking day.

• 12:57Andy Frisella?

  And there is no relief. It's relentless. It'll punch you in the face a thousand fucking times in a row and not give a fuck. How bad you're hurting. Okay. And if you ain't wired for that, you better figure out how to do it. That's the entire fucking point of a live hard program to build you into a mentally tough individual. Who has the fortitude, the perseverance, the discipline, the mental toughness to kick ass on a daily basis. And laugh when the world kicks you in the fucking face. Okay. That is what you have to become. And any of this shit that you guys think where you think, oh, I can, I can get around doing this or it's work smart. Okay, motherfucker. Go do it then. Go do it. Let's see you do it.

• 13:39Andy Frisella?

  And what do you see in fucking six months? Oh, they're doing this. Now they're doing this new thing. Now they're doing this new thing here. And the reason that happens is because they think that they can get around it or it's going to be easy. And so when it gets hard, they're like, fuck, this is too hard. I'm gonna go over here. Well, you guys are going to be broke. That's it. You're gonna be broke. Just accept it. Just say, fuck it. I'm gonna fucking go live my life. I'm gonna scrape by and that's fine with me because dude, it's hard as fuck.

• 14:07Speaker 01

  Truly let it be fine with you.

• 14:08Andy Frisella?

  Yeah. Like you don't have to fucking drive Lambos and shit, bro. Like not everybody has to do that. Like it, you know what I'm saying? You gotta weigh what the fucking cost is. There's a heavy cost to living that kind of life. And it fucking costs you almost everything. And you may say, oh, well, that doesn't sound like a good deal for Lambos. Well, there's some good deals. I get to go where the fuck I want, anytime I want, do anything I want, buy anything I want. I don't have any fucking restrictions on my fucking finances ever. That's pretty fucking good. What's your main problem in your life?

• 14:41Andy Frisella?

  You see what I'm saying?

• 14:42Speaker 01

  Right.

• 14:42Andy Frisella?

  So I just get tired of people expecting that this is going to be fucking easy. Or you're going to be the first fucking kid at 22 years old, figure out how to get around the work. Fuck dude. If you figure it out, fucking call me, tell me.

• 14:57Speaker 01

  26 years, I'm doing something wrong. Yeah, right. Let me, there's actually a perfect leeway into, into our next question though, because you know, I, I've met a lot of people, Andy, and I would say you, you, you, you tackle this in a much different way than I think most people, pretty much anybody does. Um, and it's a great flow to our second question. So let's, let's get to the, uh, hi, Andy. And I'm on my second round of 75 hard now. Uh, I felt the first time for missing the small details, forgot a photo on day 42. Uh, read both books and listened to every episode. You talk about loving the fact that you're the only one out there doing the hard shit, but I can't seem to find that mindset. Uh, I'm on day 48 up in Canada and today was zero degrees Fahrenheit with a 40 mile per hour wind.

• 15:41Speaker 01

  It was hands down the worst outside workout, uh, I've done and it fucking sucked. I hated every second of it. How do you learn to reframe, uh, that into the mindset you talk about? Uh, I want to have that feeling of pride for doing hardship, but I can't seem to see past the suck. Thank you for everything you've done. You love the hard shit. How, how do you, how do you, how do you?

• 16:01Andy Frisella?

  How do you not? How do you not, when it's zero degrees and there's a fucking foot of snow on the ground? And you're fucking out there and no one else is out there and you're doing what the fuck it takes. And you look around and you can't see another fucking human for miles. You don't see a car. You can't hear anything. How can you not stop and be like, bro? I'm the only one. I am the only one paying the price. I am the only one doing what's required. Everybody else is sitting at home eating fucking Doritos and I am out here in the fucking snow getting better. How can you not be excited about that? If you can't get excited about that and you can't find that mindset, go eat some fucking donuts and get the fuck up.

• 16:45Andy Frisella?

  I'm being serious because you don't have the competitive nature that is required to fucking win. Okay. To win, you have to be competitive. If you're not competitive and you think that this is going to be easy, you're going to get stomped. All right. So it's competitive nature against all humans.

• 17:06Andy Frisella?

  Where the fuck is everybody? Oh, they're in by the fire. They're under their blankets.

• 17:10Speaker 01

  Coco.

• 17:11Andy Frisella?

  How do you not fucking think that? So like, I can't help you because I'm so wired the other way that that's just what the fuck I think. I look around, I don't see anybody. I come in here, I come in wherever I'm at and there's everybody's got their fucking clothes on like their coats and shit. And I'm just like, yeah, that's right. That's why I'm me. You see what I'm saying? That's what the fuck I think. And if you don't have that little chip, if you don't have that little cockiness, if you don't have that competitiveness, fuck, bro, you ain't gonna make it. It's too fucking hard. Now, if you're just trying to gain some, you know, you're trying to build some of this shit. You know, I don't know the answer because I've always been that way. I'm a competitive person.

• 17:52Speaker 01

  Everything's a competition.

• 17:53Andy Frisella?

  Yeah, like, I can't put competitive into you, bro. I can't. I'm sorry. There's been an entire generation of human beings that have been ruined by fucking bad parenting strategies, teaching kids that it's not important to be competitive. And then everybody gets a fucking trophy. And everybody gets to show up and be celebrated, even if they turn up last. That's not reality, bro. And if you don't have competitive nature in your heart, if you don't have it in your soul, you cannot fucking put it there. It is either there or it's not there. So I don't know what to tell you, dude, but I can tell you this. I can't not look around and be like, yeah, that's right. I'm out here, they're in there. That's why I'm me and they're them. How the fuck do you not think that?

• 18:37Speaker 01

  Yeah. Yeah, I mean, maybe that's the thing, right? Like, you just make it like a mini game almost, you know, with yourself. You call it test days.

• 18:43Andy Frisella?

  Yeah.

• 18:44Speaker 01

  Right? Like, I mean, is that a good place to start? Like, just turning that into a game with yourself, just that one?

• 18:50Andy Frisella?

  It's, test days is a different thing, man. Test days is like when the shit's so fucking hard and you don't want to do it. And you can't fucking wrap your mind around even getting it started.

• 19:02Andy Frisella?

  And you do it anyway, and you pass the test. And that's, that's a test day. You know what I'm saying? Like, what we're talking about here is competitive nature and the ability to

• 19:13Andy Frisella?

  find the mindset of doing hard things that other people aren't willing to do. Like, I don't really understand how you could do all these things that are hard and look around and see very few people doing it and not have a sense of pride and respect for yourself. You know what I mean? I don't understand that. So maybe you just need to audit how you're thinking about it. And maybe you need to get a little bit of a, a chip on your shoulder and realize like, you're doing a lot of shit that nobody's willing to do, bro. That's a big fucking deal. It's not a little deal, it's a big deal. Like, when you're out there and it's zero degrees and there's nobody out, you should be saying, fuck yeah, I'm the man. That's what the fuck you should be saying.

• 19:52Speaker 01

  Yeah, that's definitely what you think.

• 19:53Andy Frisella?

  Yeah.

• 19:55Speaker 01

  It's the truth, though.

• 19:56Andy Frisella?

  It is the truth. If you're, whoever's willing to do the fucking inconvenient hard shit tends to win.

• 20:01Speaker 01

  I love it, man. I love it, guys. Andy, let's get to our third and final question. Guys, Andy, question number three. Hello, Andy. A long time listener before, uh, Roro hit. Uh, my questions are, how do you deal with a competitor copying everything you do? From social media posts, copying parts we manufacture, to even trying to poach our sponsored races from us. I work for a UTV parts manufacturer and build race cars that win. Uh, we are one of the leaders in the UTV industry and it's every day this company shadows our moves. We make a post about us shipping parts out. Two hours later, they make the same post. We post about a new chassis we developed.

• 20:45Speaker 01

  Here they come with some bullshit about being an innovator and making some part. I'm honestly, uh, deflating because I've spent 22 years building who I am in the fabrication and welding industry. Appreciate your time. Is, uh, what do they say? Is impersonation the, the highest sign of?

• 21:02Andy Frisella?

  No, it's, no. They say, uh, impersonation is the, uh, highest form of flattery, but it's not. It's the highest form of unoriginality. And you have to understand, what ends up happening here is people try to copy and then they don't realize that they're one, two, three years behind and they can never catch them. All right? So if you're the market leader...

• 21:24Andy Frisella?

  Which I don't know if you are or not. You say you are, but I don't know if you are. If you're, if you're not, you need to become that. You need to figure out how to get more eyeballs, get more traffic, become bigger. And it's not going to matter if they copy you or not. There's lots of people that copy everybody all day. But there's always one company that stands above and sets the trends. All right. And if you're the company who is setting the trends, you don't worry about what they're doing. You just decide what's going to be best and you do those things. And yes, they're going to copy. You're never going to get people to not copy you. But you have to realize that it's not going to affect you because they're, they're behind you already. Like if I come up with an idea and it takes a year to put into play and then another year to actually fucking really start kicking ass. And then someone over here

• 22:07Andy Frisella?

  says, oh, look at that. They're fucking two years behind.

• 22:10Speaker 01

  Already.

• 22:10Andy Frisella?

  Yeah, they're always going to lose. Okay. This is why you have to think of your company as its own thing and not focus on what everybody else is doing. When we're in business, it's easy to focus on everybody else and you know, try to, uh, you know, you don't want anybody else to have any business. You know, that's, that's what you do when you're competitive.

• 22:34Andy Frisella?

  But at the end of the day, you have to realize, dude, that if you're the market leader and someone else is copying you, they're never going to catch you because they're always behind. They're always behind. And if you're the copier, you have to realize that you're always going to be behind and you're never really going to make it happen. And here's another thing. If you are the market leader and you do have someone who's copying you and they're running ads and you've already saturated the market with ads and familiarity, when customers see their ads, they're going to think of you.

• 23:02Speaker 01

  Right.

• 23:03Andy Frisella?

  Okay. So you, dude, we used to have the same thing happen on our radio ads here. We would have little company, we do local, a lot of local radio with our retail operation.

• 23:15Andy Frisella?

  We'd have people, you know, straight up start copying our radio ads and then our business would go up. You know what I'm saying? Because it was like a similar app for a similar product, but we had spent so much that people associated that ad and that product with us. So then the other company came in and spent money trying to get us and then they inadvertently press people to us because of the familiarity. So that's why you want to become the market leader. That's why you want to make sure that you're, you know, grasping the market properly to become top of mind where, you know, when even if they do copy, people are thinking you anyway.

• 23:50Speaker 01

  Are our consumers smart enough to see the difference? To know the difference? Like no, to know the difference between the OG, you know, Fruit Loops versus the fucking knockoff fruity circle.

• 23:59Andy Frisella?

  No, I mean, look dude, that's another thing is you gotta remember, there's customers for every price point and every quality point. So like just because someone does something similar to you, doesn't mean they're going to get your customer. There's tons of nutritional supplement companies. We got our own customers.

• 24:14Speaker 01

  Yeah.

• 24:15Andy Frisella?

  They're not getting our customers.

• 24:16Speaker 01

  Right.

• 24:17Andy Frisella?

  Our customers are ours, right? Cause we're an original brand.

• 24:22Andy Frisella?

  And that's how it works, man.

• 24:23Speaker 01

  Yeah, no, that makes sense. I want to ask you this. Uh, with 26 years of experience, tell me if I'm right or wrong. And cause like, I'm trying to put myself in the shoes of this, this entrepreneur, right? And this may be like an immature move, but this is something I was thinking about like I would do, right? I would fucking intentionally make, you know, a bad, not, not a bad move that's going to fuck me up, but I would intentionally make, you know, a bad decision or bad move, post it. Just to expose them and the copy.

• 24:49Andy Frisella?

  No, nobody cares, dude.

• 24:50Speaker 01

  It's bad move.

• 24:51Andy Frisella?

  Yes, that's, that's, that is ego, small business owner, irrelevant emotional shit. You're not focused on building the best product. You're focused on outdoing this idiot over here.

• 25:04Speaker 01

  Yeah.

• 25:05Andy Frisella?

  That's a recipe for losing yourself. So stay focused on what you do, do it better than everybody and the fucking cards are going to fall where they're going to fall. You know what I'm saying?

• 25:15Speaker 01

  I love it, man. I love it. I love it, man. That's the only way to start a Monday, bro.

• 25:19Andy Frisella?

  Yeah, bro. All right, guys.

• 25:22Andy Frisella?

  Pretty sure we hit CTI this week. We had a lot going on, so, uh, we'll see you guys tomorrow.